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<!doctype html><html lang="en"><head><title data-rh="true">The politics of a presidential campaign logo | by Peter D. 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Kaizer" class="l fd by dd de cx" src="https://miro.medium.com/v2/resize:fill:88:88/1*qbyWen5d6Yw7pZ17JysjSw.jpeg" width="44" height="44" loading="lazy" data-testid="authorPhoto"/><div class="in by l dd de fs n io ft"></div></div></div></a></div></div></div></div><div class="bn bh l"><div class="ab"><div style="flex:1"><span class="bf b bg z bk"><div class="ip ab q"><div class="ab q iq"><div class="ab q"><div><div class="bm" aria-hidden="false"><p class="bf b ir is bk"><a class="af ag ah ai aj ak al am an ao ap aq ar it" data-testid="authorName" rel="noopener follow" href="/@pdkaizer?source=post_page---byline--3cd5912aadaa--------------------------------">Peter D. Kaizer</a></p></div></div></div><span class="iu iv" aria-hidden="true"><span class="bf b bg z du">·</span></span><p class="bf b ir is du"><span><a class="iw ix ah ai aj ak al am an ao ap aq ar ex iy iz" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fsubscribe%2Fuser%2F10059cead2fd&operation=register&redirect=https%3A%2F%2Fmedium.com%2F%40pdkaizer%2Fthe-politics-of-a-presidential-campaign-logo-3cd5912aadaa&user=Peter+D.+Kaizer&userId=10059cead2fd&source=post_page-10059cead2fd--byline--3cd5912aadaa---------------------post_header-----------">Follow</a></span></p></div></div></span></div></div><div class="l ja"><span class="bf b bg z du"><div class="ab cn jb jc jd"><span class="bf b bg z du"><div class="ab ae"><span data-testid="storyReadTime">2 min read</span><div class="je jf l" aria-hidden="true"><span class="l" aria-hidden="true"><span class="bf b bg z du">·</span></span></div><span data-testid="storyPublishDate">Apr 15, 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1-.35.15H6.4c-.5 0-.9.4-.9.9v10.2a.9.9 0 0 0 .9.9h11.2c.5 0 .9-.4.9-.9v-10.2c0-.5-.4-.9-.9-.9H16a.5.5 0 0 1 0-1" clip-rule="evenodd"></path></svg><div class="j i d"><p class="bf b bg z du">Share</p></div></button></div></div></div></div></div></div></div></div></div><p id="c9a9" class="pw-post-body-paragraph mm mn hh mo b mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh ni nj gn bk">On Sunday, April 12th, <a class="af nk" href="https://www.youtube.com/watch?v=0uY7gLZDmn4" rel="noopener ugc nofollow" target="_blank">Hillary Clinton announced her highly anticipated run for the presidency</a>. Along with the announcement came the unveiling of a campaign logo — and a surprising amount of design criticism.</p><blockquote class="nl"><p id="9975" class="nm nn hh bf no np nq nr ns nt nu nj du">That <a class="af nk" href="http://mashable.com/2015/04/12/hillary-clinton-logo-controversy/" rel="noopener ugc nofollow" target="_blank">loud noise you hear</a> in the background is the collective whining of many critics carping about her campaign logo.</p></blockquote><p id="6e4b" class="pw-post-body-paragraph mm mn hh mo b mp nv mr ms mt nw mv mw mx nx mz na nb ny nd ne nf nz nh ni nj gn bk">Since Sunday, the design community has been hurling those ultimate insults to professionalism — “it looks like it was designed with MS Paint,” and “did she hire someone on Fiver?” at the logo, while the politicos have decided that the direction of the arrow in the design represents a move to the right for the centrist candidate.</p><p id="c047" class="pw-post-body-paragraph mm mn hh mo b mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh ni nj gn bk">To be fair to <a class="af nk" href="http://mashable.com/2015/04/12/hillary-clinton-logo-controversy/" rel="noopener ugc nofollow" target="_blank">all those critics</a>, it’s far from a brilliant logo, but I’m not sure it needs to be. The next occupant of 1600 Pennsylvania Avenue will be succeeding a president whose <a class="af nk" href="http://en.wikipedia.org/wiki/Obama_logo" rel="noopener ugc nofollow" target="_blank">campaign logo</a> was probably most iconic in history.</p><p id="51a4" class="pw-post-body-paragraph mm mn hh mo b mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh ni nj gn bk">I don’t think Hillary Clinton’s campaign wanted to compete with President Obama’s logo. What’s more, the design constraints of a presidential campaign logo are pretty significant. It has to use red, white and blue or it will be perceived as unpatriotic; most have either stars and or stripes, although the Obama logo didn’t and that’s one of…</p></div></div></div></div></section></div></div></article></div><div class="l"></div><footer class="oa ob oc od oe of og oh he ab q oi oj c"><div class="l ae"><div class="ab cb"><div class="ci bh fz ga gb gc"><div class="ab cp ok"><div class="ab q km"><div class="ol l"><span class="l om on oo e d"><div class="ab q km kn"><div class="pw-multi-vote-icon fj hc ko kp kq"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="footerClapButton" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fvote%2Fp%2F3cd5912aadaa&operation=register&redirect=https%3A%2F%2Fmedium.com%2F%40pdkaizer%2Fthe-politics-of-a-presidential-campaign-logo-3cd5912aadaa&user=Peter+D.+Kaizer&userId=10059cead2fd&source=---footer_actions--3cd5912aadaa---------------------clap_footer-----------"><div><div 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