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E-Mail Marketing Automation: Visueller Workflow Builder
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data-track="logo" href="https://www.getresponse.com/de" title="Marketing-Software von GetResponse">Marketing-Software von GetResponse</a> <div class="rheader-new-logo-wrapper"> <img alt="Marketing-Software von GetResponse" src="https://us-ws-g.gr-cdn.com/images/global/logo.svg"/> </div> </div> <nav class="rheader-new-nav"> <input type="checkbox" id="rheader_menu_switch"/> <label class="rheader-new-menu-switch" for="rheader_menu_switch" aria-label="MENÜ">MENÜ</label> <ul class="rheader-new-menu rheader-new-menu--horizontal"> <li data-ats-main-menu="product" data-track="product" class="rheader-new-menu-drop rheader-new-menu-product"> <span class="rheader-new-menu-item rheader-new-menu-title"> Produkt <svg class="rheader-new-menu-title-ico-mobile"><use xlink:href="/sprites/global/header/v2/header-icons-b75cc8bacd.svg#drop"></use></svg> <svg class="rheader-new-menu-title-ico"><use xlink:href="/sprites/global/header/v2/header-icons-b75cc8bacd.svg#drop-down"></use></svg> </span> <div 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</style> <div class="submenuProduct"> <span class="topLabelEmail">EMAIL MARKETING & AUTOMATION</span> <div class="rheader-new-submenu-column"> <div class="submenuListLabel"> <a href="https://www.getresponse.com/de/loesungen/leadgenerierung-software" data-ats-main-menu="product_lead_generation_link" data-track="product_lead_generation_link"> Erweitere deine Liste <span class="submenuChevron"><svg><use xlink:href="/sprites/global/header/product-menu-256fa127b2.svg#arrow"></use></svg></span> </a> </div> <ul data-ats-main-menu="product" data-track="product" class="submenuList"> <li class="rheader-new-submenu-product_form_builder"> <div class="submenuItem"> <svg class="submenuIcon"><use xlink:href="/sprites/global/header/product-menu-256fa127b2.svg#signup_forms"></use></svg> <a href="https://www.getresponse.com/de/funktionen/listenaufbau/form-builder" data-ats-main-menu="product_form_builder_link" data-track="product_form-builder_link"> Anmeldeformulare </a> </div> </li> <li class="rheader-new-submenu-product_landing_pages"> <div class="submenuItem"> <svg class="submenuIcon"><use xlink:href="/sprites/global/header/product-menu-256fa127b2.svg#landing_page"></use></svg> <em class="submenuBadge">KI</em> <a href="https://www.getresponse.com/de/funktionen/landing-page-creator" data-ats-main-menu="product_landing_pages_link" data-track="product_landing_pages_link"> Landing pages </a> </div> </li> <li class="rheader-new-submenu-product_website_builder"> <div class="submenuItem"> <svg class="submenuIcon"><use xlink:href="/sprites/global/header/product-menu-256fa127b2.svg#website_builder"></use></svg> <em class="submenuBadge">KI</em> <a href="https://www.getresponse.com/de/funktionen/website-erstellen" data-ats-main-menu="product_website_builder_link" data-track="product_website_builder_link"> Website Builder </a> </div> </li> <li class="rheader-new-submenu-product_conversion_funnel"> <div class="submenuItem"> <svg class="submenuIcon"><use xlink:href="/sprites/global/header/product-menu-256fa127b2.svg#autofunnel"></use></svg> <a href="https://www.getresponse.com/de/funktionen/conversion-funnel" data-ats-main-menu="product_conversion_funnel_link" data-track="product_conversion_funnel_link"> Conversion-Funnel </a> </div> </li> </ul> </div> <div class="rheader-new-submenu-column"> <div class="submenuListLabel"> <a href="https://www.getresponse.com/de/loesungen/kundenbindung" data-ats-main-menu="product_communicate_link" data-track="product_communicate_link"> Kommunizieren <span class="submenuChevron"><svg><use xlink:href="/sprites/global/header/product-menu-256fa127b2.svg#arrow"></use></svg></span> </a> </div> <ul data-ats-main-menu="product" data-track="product" class="submenuList"> <li class="rheader-new-submenu-product_email_marketing"> <div class="submenuItem"> <svg class="submenuIcon"><use xlink:href="/sprites/global/header/product-menu-256fa127b2.svg#email_marketing"></use></svg> <em class="submenuBadge">KI</em> <a href="https://www.getresponse.com/de/funktionen/e-mail-marketing" data-ats-main-menu="product_email_marketing_link" data-track="product_email_marketing_link"> E-Mail Marketing </a> </div> </li> <li class="rheader-new-submenu-product_autoresponders"> <div class="submenuItem"> <svg class="submenuIcon"><use xlink:href="/sprites/global/header/product-menu-256fa127b2.svg#autoresponders"></use></svg> <em class="submenuBadge">KI</em> <a href="https://www.getresponse.com/de/funktionen/e-mail-marketing/autoresponder" data-ats-main-menu="product_autoresponders_link" data-track="product_autoresponders_link"> Autoresponder </a> </div> </li> <li class="rheader-new-submenu-product_marketing_automation"> <div class="submenuItem" data-ats-main-menu="product_marketing_automation_link" data-track="product_marketing_automation_link"> <svg class="submenuIcon"><use xlink:href="/sprites/global/header/product-menu-256fa127b2.svg#automation"></use></svg> <span>Marketing Automation</span> </div> </li> <li class="rheader-new-submenu-product_web_push_notifications"> <div class="submenuItem"> <svg class="submenuIcon"><use xlink:href="/sprites/global/header/product-menu-256fa127b2.svg#webpush"></use></svg> <a href="https://www.getresponse.com/de/funktionen/web-push-notifications-tool" data-ats-main-menu="product_web_push_notifications_link" data-track="product_web_push_notifications_link"> Web Push Notifications </a> </div> </li> <li class="rheader-new-submenu-product_sms_marketing"> <div class="submenuItem"> <svg class="submenuIcon"><use xlink:href="/sprites/global/header/product-menu-256fa127b2.svg#sms_marketing"></use></svg> <a href="https://www.getresponse.com/de/funktionen/sms-marketing" data-ats-main-menu="product_sms_marketing_link" data-track="product_sms_marketing_link"> SMS-Marketing </a> </div> </li> </ul> </div> <div class="rheader-new-submenu-column"> <div class="submenuListLabel"> <a href="https://www.getresponse.com/de/loesungen/ecommerce-marketing" 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xlink:href="/sprites/global/header/v2/header-icons-b75cc8bacd.svg#api"></use></svg> </span> <div> <a href="https://apidocs.getresponse.com/v3" data-ats-main-menu="resources_api" data-track="resources_api" rel="nofollow"> <span>API-Dokumente</span> </a> <p>Erfahre, wie du deine Software mit GetResponse integrieren kannst.</p> </div> </div> </li> </ul> </div> </div> <div class="rheader-new-submenu-column"> <div> <div class="rheader-new-menu-subtitle"> <span>Kundenberichte</span> </div> <div class="rheader-new-menu-promo-details"> <picture class="rheader-new-menu-promo-img"> <source type="image/webp" srcset="https://us-ws-g.gr-cdn.com/images/global/header/v2/customers-366.webp 366w, https://us-ws-g.gr-cdn.com/images/global/header/v2/customers-733.webp 733w" sizes="(min-width: 733px) 733px, 100vw"> <source type="image/png" srcset="https://us-ws-g.gr-cdn.com/images/global/header/v2/customers-366.png 366w, https://us-ws-g.gr-cdn.com/images/global/header/v2/customers-733.png 733w" 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data-track="max_link" class="rheader-new-menu-item">Book a demo</a> </li> <li data-ats-main-menu="search" data-track="search" class="rheader-new-menu-search"> <a href="https://www.getresponse.com/de/search" data-ats-main-menu="search_link" data-track="search_link" class="rheader-new-menu-item"> Suche </a> </li> <li data-ats-main-menu="login" data-track="login" class="rheader-new-menu-login"> <a data-ats-main-menu="login_link" data-track="login_link" class="rheader-new-menu-item login-button" href="https://app.getresponse.com/login?lang=de"> Einloggen </a> </li> </ul> <div data-ats-main-menu="create_free_trial" data-track="create_free_trial" class="rheader-new-free-trial"> <a data-ats-main-menu="create_free_trial_link" data-track="create_free_trial_link" class="rheader-new-btn animation-forward animated zoomOut" href="https://www.getresponse.com/de/start-free?version=marketing-automation" title="Kostenlos registrieren">Kostenlos registrieren</a> </div> <div data-ats-main-menu="bookademo" id="bookademo_button" data-track="bookademo" class="rheader-new-book-a-demo rheader-new-free-trial"> <a data-ats-main-menu="bookademo_link" data-track="bookademo_link" class="rheader-new-btn animation-forward animated zoomOut" href="https://www.getresponse.com/de/max/book-a-demo" title="Book a demo">Book a demo</a> </div> </nav> </div> </header> <main class="mobile-nobreak"> <section id="hero-section"> <div class="container"> <h1><mark class="styled">Marketing</mark> <mark class="styled">Automation</mark><mark class="styled">-Software</mark> </h1> <p><strong>Automatisiere deine ideale Customer Journey</strong></p> <p>Erstelle personalisierte E-Mail Automation Workflows, um deine Kunden bei jedem Schritt auf dem Weg zur Conversion zu begleiten.</p> <div class="cta-buttons"> <div> <a class="button" href="https://www.getresponse.com/de/start-free?version=marketing-automation">KOSTENLOS STARTEN</a> <span>30 TAGE KOSTENLOS AUSPROBIEREN</span> </div> <div> <a class="button button-max" href="#max-section">DEMO BUCHEN</a> <span>BENUTZERDEFINIERTE LÖSUNGEN FÜR GROSSKUNDEN</span> </div> </div> <figure> <picture> <source type="image/avif" srcset="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/hero.avif 510w, https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/hero@2x.avif 1020w" sizes="100vw, (min-width: 980px) 510px"> <source srcset="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/hero.png 510w, https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/hero@2x.png 1020w" sizes="100vw, (min-width: 980px) 510px"> <img id="hero-image" loading="eager" fetchpriority="high" width="510" height="422" src="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/hero.png" alt="Deliver better customer experiences automatically" /> </picture> </figure> </div> </section> <section id="main-features-section"> <div class="container"> <h2>Einfache Einrichtung – <mark class="styled">nachhaltige</mark> <mark class="styled">Ergebnisse</mark></h2> <ul> <li> <img width="70" height="70" src="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/ico-01.svg" alt="Spare Zeit und Ressourcen" /> <strong>Spare Zeit<br> und Ressourcen</strong> <p>Nutze vorgefertigte Workflows für bestimmte Kampagnen oder erstelle einfach deine eigenen Automations.</p> </li> <li> <img width="70" height="70" src="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/ico-02.svg" alt="Erfasse und konvertiere neue Leads" /> <strong>Erfasse und konvertiere<br> neue Leads</strong> <p>Versende automatisierte <br>E-Mails an alle neuen Kontakte und pflege sie mit relevanten Angeboten. </p> </li> <li> <img width="70" height="70" src="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/ico-03.svg" alt="Verkaufe mehrmit weniger Aufwand" /> <strong>Verkaufe mehr<br>mit weniger Aufwand</strong> <p>Erreiche Besitzer verlassener Warenkörbe automatisch oder empfehle Produkte, die deinen Kunden gefallen.</p> </li> <li> <img width="70" height="70" src="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/ico-04.svg" alt="Baue eine Verbindung mit deiner Zielgruppe auf" /> <strong>Baue eine Verbindung<br> mit deiner Zielgruppe auf</strong> <p>Verleihe deinen Nachrichten und Kampagnen mit robusten Kundendaten eine persönliche Note. </p> </li> </ul> </div> </section> <section id="features-1-section"> <div class="container"> <h2>Visualisiere deine <mark class="styled">automatisierte</mark> <mark class="styled">Customer</mark> <mark class="styled">Journey</mark></h2> <p>Erstelle Marketing Automation Workflows auf Basis von Kundendaten und -verhalten. <br>Kreiere so <b>personalisierte Marketingerfahrungen</b>.</p> <div class="features"> <section class="feature"> <div class="feature-description"> <span class="anchor-section" id="rules"></span> <h3>Lege die Regeln fest,<br> die dein Marketing automatisieren</h3> <p>Kommuniziere noch präziser mit deiner Zielgruppe mithilfe von in deinem Konto gespeicherten Daten.</p> <ul> <li>Erstelle Automation Ereignisse auf Basis des Nutzerverhaltens</li><li>Werde aktiv basierend auf ausgewählten Bedingungen</li><li>Verwende Filter für noch präziseres Targeting</li> </ul> <a class="read-more" href="https://www.getresponse.com/de/start-free?version=marketing-automation">ERFAHRE, WIE ES FUNKTIONIERT ›</a> </div> <div class="feature-image"> <figure> <picture> <source srcset="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/img-01.webp 1x, https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/img-01@2x.webp 2x" type="image/webp" /> <img loading="lazy" width="586" height="392" src="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/img-01.png" srcset="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/img-01.png 1x, https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/img-01@2x.png 2x" alt="Lege die Regeln fest, die dein Marketing automatisieren" /> </picture> </figure> </div> </section> <section class="feature"> <div class="feature-description"> <span class="anchor-section" id="tags_and_scores"></span> <h3>Erstelle individualisierte <br>Kontakt-Profile</h3> <p>Erfasse und bewerte Kundenaktionen, um auf Basis von bestimmten Daten und Kriterien benutzerdefinierte Segmente zu erstellen. </p> <ul> <li>Verwende eine <b>unbegrenzte Anzahl an Tags</b> für besseres Profiling</li><li>Überwache das <b>Engagementniveau</b>, um deine Kontakte zu evaluieren</li><li><b>Weise jeder Aktion Punkte zu</b>, die deine Kontakte auf deinen Seiten oder E-Mails ausführen</li> </ul> <a class="read-more" href="https://www.getresponse.com/de/start-free?version=marketing-automation">SEGMENTIERE DEINE KONTAKTE ›</a> </div> <div class="feature-image"> <figure> <picture> <source srcset="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/img-02.webp 1x, https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/img-02@2x.webp 2x" type="image/webp" /> <img loading="lazy" width="541" height="497" src="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/img-02.png" srcset="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/img-02.png 1x, https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/img-02@2x.png 2x" alt="Erstelle individuelle Kontaktprofile" /> </picture> </figure> </div> </section> <section class="feature"> <div class="feature-description"> <span class="anchor-section" id="emails"></span> <h3>Versende personalisierte <br>und relevante E-Mails</h3> <p>Suche und segmentiere getaggte Kontakte und führe zielgerichtete, automatisierte <a href="https://www.getresponse.com/de/funktionen/e-mail-marketing">E-Mail Marketingkampagnen</a> aus. Bleibe für all deine Kundengruppen relevant.</p> <a class="read-more" href="https://www.getresponse.com/de/start-free?version=marketing-automation">KOSTENLOS LOSLEGEN ›</a> </div> <div class="feature-image"> <figure> <picture> <source srcset="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/img-03.webp 1x, https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/img-03@2x.webp 2x" type="image/webp" /> <img loading="lazy" width="549" height="499" src="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/img-03.png" srcset="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/img-03.png 1x, https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/img-03@2x.png 2x" alt="Erstelle individuelle Kontaktprofile" /> </picture> </figure> </div> </section> </div> </div> </section> <section id="customers"> <h2>Erfahre, wie Automation das Wachstum dieser Unternehmen unterstützen konnte</h2> <ul class="carousel"> <li > <span class="card"> <div class="image"> <img width="154" height="154" loading="lazy" src="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/customers/img-01.png" srcset="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/customers/img-01@2x.png 2x" alt="Mariusz, 5-Sterne-Bewertung"/> </div> <div> <p>Dank des leicht verständlichen Automation-Panels konnten wir den Automation-Prozess umfassend weiterentwickeln.</p> <strong>Mariusz,<br> 5-Sterne-Bewertung</strong> </div> </span> <a class="prev" href="#" aria-label="Previous"><svg><use xlink:href="/sprites/global/carousel/carousel-icons-85941a679b.svg#arrow"></use></svg></a> <a class="next" href="#" aria-label="Next"><svg><use xlink:href="/sprites/global/carousel/carousel-icons-85941a679b.svg#arrow"></use></svg></a> </li> <li class="current"> <span class="card"> <div class="image"> <img width="154" height="154" loading="lazy" src="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/customers/img-02.png" srcset="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/customers/img-02@2x.png 2x" alt="Felipe Godoy, 5-Sterne-Bewertung"/> </div> <div> <p>Mit der Drag & Drop Benutzeroberfläche können wir selbst komplexe Automation-Baumstrukturen sehr einfach erstellen.</p> <strong>Felipe Godoy,<br> 5-Sterne-Bewertung</strong> </div> </span> <a class="prev" href="#" aria-label="Previous"><svg><use xlink:href="/sprites/global/carousel/carousel-icons-85941a679b.svg#arrow"></use></svg></a> <a class="next" href="#" aria-label="Next"><svg><use xlink:href="/sprites/global/carousel/carousel-icons-85941a679b.svg#arrow"></use></svg></a> </li> <li > <span class="card"> <div class="image"> <img width="154" height="154" loading="lazy" src="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/customers/img-03.png" srcset="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/customers/img-03@2x.png 2x" alt="Jan, Print Marketing Solutions"/> </div> <div> <p>Dank der Marketing Automation kann ich mich endlich auf strategische Lösungen konzentrieren, statt auf die manuelle Ausführung.</p> <strong>Jan,<br> Print Marketing Solutions</strong> </div> </span> <a class="prev" href="#" aria-label="Previous"><svg><use xlink:href="/sprites/global/carousel/carousel-icons-85941a679b.svg#arrow"></use></svg></a> <a class="next" href="#" aria-label="Next"><svg><use xlink:href="/sprites/global/carousel/carousel-icons-85941a679b.svg#arrow"></use></svg></a> </li> </ul> </section> </section> <section class="free-trial middle"> <section class="free-trial"> <div class="container"> <div class="inner"> <h2>Kostenloses Konto erstellen</h2> <form class="free-trial-form" name="multiple-free-trial-form" method="post" action="https://www.getresponse.com/de/start-free?version=marketing-automation"> <div class="form-fieldset"> <div class="form-group"> <input aria-label="E-Mail-Adresse" type="email" name="email" class="form-control" placeholder="E-Mail-Adresse" required="required" maxlength="128" data-fv-string-length___message="Invalid field" data-fv-email-address___message="Ungültige E-Mail." data-fv-not-empty___message="Dieses Feld ist erforderlich."/> </div> <small>Kostenlos anmelden | Keine Kreditkartendaten erforderlich</small> </div> <div class="btn-wrap"> <button type="submit" class="btn">Jetzt starten</button> </div> </form> </div> </div> </section> </section> <section id="leads"> <div class="container"> <span class="anchor-section" id="templates"></span> <h2>Automation Workflow Vorlagen <mark class="styled">für</mark> <mark class="styled">deine</mark> <mark class="styled">Geschäftsziele</mark> </h2> <p>Setze vorgefertigte, leistungsfähige Automation Templates ein. Tech-getestet und vom Marketing genehmigt – <b>sie helfen Tausenden von Unternehmen dabei, noch schneller zu wachsen.</b></p> <div id="leads-sections" class="tabbed-sections"> <h3 class="current"> <a href="#leads-1"> Neuanmeldungen pflegen <svg class="arrow"><use xlink:href="/sprites/global/carousel/carousel-icons-85941a679b.svg#arrow"></use></svg> <span class="bullet"></span> </a> <p>Löse Begrüßungsmails aus, die das Gespräch mit deinen Interessenten beginnen. Bedanke dich für die Registrierung, erzähle deine Geschichte und biete besondere Angebote.</p> </h3> <section class="current" id="leads-1"> <figure> <picture> <source srcset="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/tabbed/img-01.webp 1x, https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/tabbed/img-01@2x.webp 2x" type="image/webp" /> <img id="hero-image" loading="lazy" width="472" height="610" src="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/tabbed/img-01.png" srcset="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/tabbed/img-01.png 1x, https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/tabbed/img-01@2x.png 2x" alt="Neuanmeldungen pflegen" /> </picture> </figure> </section> <h3> <a href="#leads2"> Empfehle beliebte Produkte <svg class="arrow"><use xlink:href="/sprites/global/carousel/carousel-icons-85941a679b.svg#arrow"></use></svg> <span class="bullet"></span> </a> <p>Die Automation lernt die Vorlieben deiner Kunden kennen und löst auf Basis der Kaufhistorie individueller Kunden Produktempfehlungen aus.</p> </h3> <section id="leads2"> <figure> <picture> <source srcset="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/tabbed/img-02.webp 1x, https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/tabbed/img-02@2x.webp 2x" type="image/webp" /> <img id="hero-image" loading="lazy" width="466" height="586" src="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/tabbed/img-02.png" srcset="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/tabbed/img-02.png 1x, https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/tabbed/img-02@2x.png 2x" alt="Empfehle beliebte Produkte" /> </picture> </figure> </section> <h3> <a href="#leads3"> Gewinne verlorene Umsätze zurück <svg class="arrow"><use xlink:href="/sprites/global/carousel/carousel-icons-85941a679b.svg#arrow"></use></svg> <span class="bullet"></span> </a> <p>Erinnere deine Kunden an vergessene Bestellungen mit einer entsprechenden E-Mail-Serie.</p> </h3> <section id="leads3"> <figure> <picture> <source srcset="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/tabbed/img-03.webp 1x, https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/tabbed/img-03@2x.webp 2x" type="image/webp" /> <img id="hero-image" loading="lazy" width="553" height="664" src="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/tabbed/img-03.png" srcset="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/tabbed/img-03.png 1x, https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/tabbed/img-03@2x.png 2x" alt="Erinnere deine Kunden an vergessene Bestellungen mit einer entsprechenden E-Mail-Serie." /> </picture> </figure> </section> <h3> <a href="#leads4"> Setze verhaltensbasiertes Targeting ein <svg class="arrow"><use xlink:href="/sprites/global/carousel/carousel-icons-85941a679b.svg#arrow"></use></svg> <span class="bullet"></span> </a> <p>Erfasse und bewerte Kundenaktionen auf deiner Website, deinen Landing Pages und E-Mails, um relevante E-Mails auszulösen oder Segmente zuzuweisen.</p> </h3> <section id="leads4"> <figure> <picture> <source srcset="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/tabbed/img-04.webp 1x, https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/tabbed/img-04@2x.webp 2x" type="image/webp" /> <img id="hero-image" loading="lazy" width="433" height="624" src="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/tabbed/img-04.png" srcset="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/tabbed/img-04.png 1x, https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/tabbed/img-04@2x.png 2x" alt="Setze verhaltensbasiertes Targeting ein" /> </picture> </figure> </section> </div> </div> </section> <section id="features-2-section"> <div class="container"> <h2>Leistungsstarke E-Commerce-Tools für die <br><mark class="styled">Automatisierung</mark> <mark class="styled">deiner</mark> <mark class="styled">Verkäufe</mark></h2> <p>Nutze erweiterte <a href="https://www.getresponse.com/de/loesungen/ecommerce-marketing">E-Commerce-Tools und Integrationen mit der Marketing Automation</a>. <b>Hole das meiste aus deinem eingehenden Traffic heraus.</b></p> <div class="features"> <section class="feature"> <div class="feature-description"> <span class="anchor-section" id="integrations"></span> <h3>Rationalisiere deine Arbeit<br> mit Integrationen</h3> <p>Verknüpfe deine Lieblingstools mit GetResponse und mache deine Marketingkampagnen zu Geld.</p> <ul> <li>Synchronisiere deinen Online-Shop und deine CRM-Daten</li><li>Pflege deinen Produktbestand ein</li><li>Verknüpfe deine Zahlungsanbieter</li> </ul> <a class="read-more" href="https://www.getresponse.com/integrations">ALLE INTEGRATIONEN ANSEHEN ›</a> </div> <div class="feature-image"> <figure> <picture> <source srcset="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/img-04.webp 1x, https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/img-04@2x.webp 2x" type="image/webp" /> <img loading="lazy" width="480" height="330" src="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/img-04.png" srcset="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/img-04.png 1x, https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/img-04@2x.png 2x" alt="Rationalisiere deine Arbeit mit Integrationen" /> </picture> </figure> </div> </section> <section class="feature"> <div class="feature-description"> <span class="anchor-section" id="web-events"></span> <h3>Wandle deinen Website-Traffic<br> in Verkaufschancen um</h3> <p>Überwache und analysiere Ereignisse auf deinen Seiten, um individuelle Angebote zum richtigen Zeitpunkt zu machen.</p> <ul> <li>Lerne die <b>Gewohnheiten und Vorlieben</b> deiner Zielgruppe kennen</li><li>Erstelle <b>individuelle E-Mails</b> auf Basis von Seitenaufrufen </li><li>Analysiere <b>spezifische Aktionen</b>, die Nutzer auf deinen Seiten ausführen</li><li>Löse datenbasiert <b>personalisierte Customer Journeys</b> aus</li> </ul> <a class="read-more" href="https://www.getresponse.com/de/funktionen/marketing-reports">MEHR ÜBER GETRESPONSE STATISTIKEN ERFAHREN ›</a> </div> <div class="feature-image"> <figure> <picture> <source srcset="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/img-05.webp 1x, https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/img-05@2x.webp 2x" type="image/webp" /> <img loading="lazy" width="639" height="490" src="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/img-05.png" srcset="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/img-05.png 1x, https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/img-05@2x.png 2x" alt="Wandle deinen Website-Traffic in Verkaufschancen um" /> </picture> </figure> </div> </section> <section class="feature"> <div class="feature-description"> <span class="anchor-section" id="sell-more"></span> <h3>Lasse deine E-Mails<br>Geld für dich verdienen</h3> <p>Löse automatisierte E-Mail Kampagnen für Besucher aus, die deine Website ohne eine Conversion wieder verlassen haben.</p> <ul> <li><b>Versende E-Mails bei verlassenen Warenkörben</b>, um Besucher dazu anzuregen, ihre Einkäufe abzuschließen</li><li><b>Empfehle automatisch Produkte</b> basierend auf der Kaufhistorie eines Kunden</li> </ul> <a class="read-more" href="https://www.getresponse.com/de/start-free?version=marketing-automation">VERKAUFE MEHR MIT E-MAILS ›</a> </div> <div class="feature-image"> <figure> <picture> <source srcset="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/img-06.webp 1x, https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/img-06@2x.webp 2x" type="image/webp" /> <img loading="lazy" width="515" height="356" src="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/img-06.png" srcset="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/img-06.png 1x, https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/img-06@2x.png 2x" alt="Erstelle individuelle Kontaktprofile" /> </picture> </figure> </div> </section> </div> </div> </section> <script nonce="kliM6SYlRKTYkGN2Sx0TXp1fOVfMSYTA" type="text/javascript" src="https://us-ws-g.gr-cdn.com/javascripts/global/max-feature/main.src-89ebe8f1cc67b9ec5dae.js" integrity="sha256-UKFMrJ231Wf8+A/gvWXoy3yw7eLx1NGLxp5Ol+uZsSM= sha384-9R1nS2G97IAJtWR0IxcVLM9uik9L7m8DvE1QFUEW9zIaRlNvsmA3oxuQjLvg8pb8 sha512-OE9EvM6EpKcDSQaJQQTmNjwl4aPHDYzU2ohk4HVFLbaxK9aV7j796vsryEfh1nEyxum7v9NRR8LplGy0XwQ4aQ==" crossorigin="anonymous" async></script> <section class="max-feature" id="max-section"> <div class="container"> <div> <h2>Auf der Suche nach einer individuellen E-Mail Marketing Lösung? Entdecke <mark class="gr-mark orange">GetResponse MAX</mark></h2> <p>GetResponse MAX ist eine Komplettlösung für <b>mittelständige und große Unternehmen</b>, die auf der Suche nach erweiterten Marketingtools, persönlichem Support und erstklassiger Datensicherheit sind.</p> <p><b>Deine Vorteile mit GetResponse MAX:</b> </p> <ul> <li>Persönlicher Support rund um die Uhr*</li> <li>SMS Marketing Automation</li> <li>Persönliche IP-Adresse*</li> <li>Transaktionale E-Mails*</li> <li>KI-Produktempfehlungen</li> </ul> <small>* Nur im Rahmen des MAX<sup>2</sup>-Plans verfügbar</small> <div class="max-buttons"> <a class="button button-max" href="https://www.getresponse.com/de/max/book-a-demo">JETZT DEMO BUCHEN</a> <a href="#" class="back-to-top">ODER ZURÜCK ZUM SEITENSTART ⌃</a> </div> </div> <div> <picture> <source type="image/avif" srcset="https://us-ws-g.gr-cdn.com/images/global/max-feature/max.avif 1x, https://us-ws-g.gr-cdn.com/images/global/max-feature/max@2x.avif 2x"> <source srcset="https://us-ws-g.gr-cdn.com/images/global/max-feature/max.png 1x, https://us-ws-g.gr-cdn.com/images/global/max-feature/max@2x.png 2x"> <img loading="lazy" width="616" height="558" src="https://us-ws-g.gr-cdn.com/images/global/max-feature/max.png" alt="" /> </picture> </div> </div> </section> <section id="faq"> <h2>Marketing Automation erklärt</h2> <div class="faq-list"> <details open> <summary> Was ist Marketing Automation? <img class="chevron" src="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/chevron.svg" alt="Was ist Marketing Automation?" /> </summary> <p><b>Marketing Automation</b> ist eine Suite leistungsstarker Bedingungen, Filter und Aktionen. Du kannst sie zu Workflows kombinieren, die für die Customer Journey oder Kundenerfahrung stehen. Beim Erstellen eines Workflows kannst du eine unserer vordefinierten Vorlagen verwenden oder bei Null anfangen.</p> </details> <details> <summary> Was ist Website-Besucher-Tracking? <img class="chevron" src="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/chevron.svg" alt="Was ist Website-Besucher-Tracking?" /> </summary> <p>Mit diesem Feature kannst du festlegen, was passieren soll, wenn jemand eine bestimmte Seite deiner Website besucht. Dafür musst du nur die Eigenschaften des Elements einrichten, also die zu verfolgende URL. So kannst du einer Person zum Beispiel Punkte oder einen Tag zuweisen, wenn diese eine Seite besucht, die in deiner Nachricht verlinkt ist.</p> </details> <details> <summary> Was sind E-Mails bei verlassenen Warenkörben? <img class="chevron" src="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/chevron.svg" alt="Was sind E-Mails bei verlassenen Warenkörben?" /> </summary> <p>E-Mails bei <b>verlassenen Warenkörben</b> sind schlicht Follow-up-Nachrichten an Kunden, die deine Website verlassen haben, ohne etwas zu bestellen. Du kannst einen Workflow erstellen, damit automatisch E-Mails versendet werden, die auch den Inhalt des verlassenen Warenkorbs enthalten können. So kannst du die Anzahl der unvollständigen Bestellungen reduzieren und deine Verkäufe steigern.</p> </details> <details> <summary> Was sind Automation Vorlagen? <img class="chevron" src="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/chevron.svg" alt="Was sind Automation Vorlagen?" /> </summary> <p>Automation Vorlagen verfolgen ein Ziel oder stimmen mit deiner Kampagnenidee überein. Pflege einfach deine eigenen Daten in sie ein, wie z. B. Nachrichtenvorlagen, Listen und Element-Eigenschaften.</p> </details> </div> </section> <section class="free-trial bottom"> <section class="free-trial"> <div class="container"> <div class="inner"> <h2>Kostenloses Konto erstellen</h2> <form class="free-trial-form" name="multiple-free-trial-form" method="post" action="https://www.getresponse.com/de/start-free?version=marketing-automation"> <div class="form-fieldset"> <div class="form-group"> <input aria-label="E-Mail-Adresse" type="email" name="email" class="form-control" placeholder="E-Mail-Adresse" required="required" maxlength="128" data-fv-string-length___message="Invalid field" data-fv-email-address___message="Ungültige E-Mail." data-fv-not-empty___message="Dieses Feld ist erforderlich."/> </div> <small>Kostenlos anmelden | Keine Kreditkartendaten erforderlich</small> </div> <div class="btn-wrap"> <button type="submit" class="btn">Jetzt starten</button> </div> </form> </div> </div> </section> </section> <section id="resources"> <div class="container"> <h2>Ratgeber, mit denen du <mark class="gr-mark">tiefer in die Marketing Automation eintauchen kannst</mark></h2> <ul class="resources-list"> <li> <article class="card video-card"> <div class="desc"> <div> <h3>Erste Schritte mit der Marketing Automation in GetResponse</h3> <p>Ein kurzes Videotutorial, in dem du Schritt für Schritt erfährst, wie du die Marketing Automation in GetResponse einrichten und einsetzen kannst. </p> </div> </div> <div class="video"> <iframe class="frame" loading="lazy" allowFullScreen mozallowfullscreen="true" webkitallowfullscreen="true" src="https://www.youtube.com/embed/rnX_vrnMxcA" frameborder="0" rel="0"> </iframe> </div> </article> </li> <li> <article class="card"> <figure class="image"> <picture> <source type="image/avif" srcset="https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/resource1a@1x.avif 1x, https://us-ws-g.gr-cdn.com/images/pages/features/marketing-automation/resource1a@2x.avif 2x"> <source 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