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0.15em 0.6em 0.15em;font-size:24px;}#main-header .header-button{border:2px none transparent;box-shadow:0px 0px 0px -7px rgba(0,0,0,0);}#main-header .header-button:hover{box-shadow:0px 15px 25px -7px rgba(0,0,0,0.1);}.mobile-header-button-wrap .mobile-header-button-inner-wrap .mobile-header-button{border:2px none transparent;box-shadow:0px 0px 0px -7px rgba(0,0,0,0);}.mobile-header-button-wrap .mobile-header-button-inner-wrap .mobile-header-button:hover{box-shadow:0px 15px 25px -7px rgba(0,0,0,0.1);} /* Kadence Footer CSS */ .site-middle-footer-inner-wrap{padding-top:30px;padding-bottom:30px;grid-column-gap:30px;grid-row-gap:30px;}.site-middle-footer-inner-wrap .widget{margin-bottom:30px;}.site-middle-footer-inner-wrap .site-footer-section:not(:last-child):after{right:calc(-30px / 2);}.site-bottom-footer-inner-wrap{padding-top:30px;padding-bottom:30px;grid-column-gap:30px;}.site-bottom-footer-inner-wrap .widget{margin-bottom:30px;}.site-bottom-footer-inner-wrap 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role="banner" class="entry-hero page-hero-section entry-hero-layout-standard"> <div class="entry-hero-container-inner"> <div class="hero-section-overlay"></div> <div class="hero-container site-container"> <header class="entry-header page-title title-align-inherit title-tablet-align-inherit title-mobile-align-inherit"> <h1 class="entry-title">Baidu User Demographics 2024</h1> </header> </div> </div> </section> <div id="primary" class="content-area"> <div class="content-container site-container"> <main id="main" class="site-main" role="main"> <div class="content-wrap"> <article id="post-3141" class="entry content-bg single-entry post-3141 page type-page status-publish has-post-thumbnail hentry"> <div class="entry-content-wrap"> <div class="entry-content single-content"> <figure class="wp-block-image size-full"><a href="https://www.baiduadvertising.com/wp-content/uploads/2024/04/image-1.png"><img fetchpriority="high" decoding="async" width="882" height="241" src="https://www.baiduadvertising.com/wp-content/uploads/2024/04/image-1.png" alt="" class="wp-image-3120" srcset="https://www.baiduadvertising.com/wp-content/uploads/2024/04/image-1.png 882w, https://www.baiduadvertising.com/wp-content/uploads/2024/04/image-1-300x82.png 300w, https://www.baiduadvertising.com/wp-content/uploads/2024/04/image-1-768x210.png 768w" sizes="(max-width: 882px) 100vw, 882px" /></a></figure> <p>Over 600 million people use Baidu’s app alone, with even more people using the search feature while not logged in.</p> <h2 class="wp-block-heading"><strong>Baidu Market Share</strong></h2> <p>According to <a href="https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/" rel="noopener">Statista</a>, As of January 2024, Google has 81.95% of the global search engine market while Baidu has just 0.53%.</p> <figure class="wp-block-image size-full"><a href="https://www.baiduadvertising.com/wp-content/uploads/2024/04/image-2.png"><img decoding="async" width="891" height="520" src="https://www.baiduadvertising.com/wp-content/uploads/2024/04/image-2.png" alt="" class="wp-image-3121" srcset="https://www.baiduadvertising.com/wp-content/uploads/2024/04/image-2.png 891w, https://www.baiduadvertising.com/wp-content/uploads/2024/04/image-2-300x175.png 300w, https://www.baiduadvertising.com/wp-content/uploads/2024/04/image-2-768x448.png 768w" sizes="(max-width: 891px) 100vw, 891px" /></a></figure> <p>However, within China, Statista reports a 52% market share for Baidu in July 2024.</p> <figure class="wp-block-image size-large is-resized"><a href="https://www.baiduadvertising.com/wp-content/uploads/2024/08/image.png"><img decoding="async" width="1024" height="642" src="https://www.baiduadvertising.com/wp-content/uploads/2024/08/image-1024x642.png" alt="" class="wp-image-3376" style="width:809px;height:auto" srcset="https://www.baiduadvertising.com/wp-content/uploads/2024/08/image-1024x642.png 1024w, https://www.baiduadvertising.com/wp-content/uploads/2024/08/image-300x188.png 300w, https://www.baiduadvertising.com/wp-content/uploads/2024/08/image-768x482.png 768w, https://www.baiduadvertising.com/wp-content/uploads/2024/08/image.png 1083w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure> <p>While still impressive, this data does not match our experience, as it seems to greatly overstate the market share of Bing (32%), while understating Baidu and the other search engines, Haosou (7%), Sogou (5%), and Shenma (2%). We run campaigns on all these search engines, and this is what we recommend:<br>– Start with Baidu, as it’s the biggest.<br>– Bing has a deal with Baidu, so Baidu ads can show up there as well.<br>– Haosou and Sogou are good to add on after a Baidu advertising campaign is running well.<br>– Shenma is one we use very rarely, due to low traffic.</p> <p></p> <h2 class="wp-block-heading"><strong>Baidu’s Monthly Active Users 2024</strong></h2> <p>Baidu has no doubt been continuing to grow in users. At the end of 2023, Baidu <a href="https://baijiahao.baidu.com/s?id=1792135229550033432&wfr=spider&for=pc" rel="noopener">reported</a> that the monthly active users of its app had jumped by 3% year-on-year to 667 million.</p> <figure class="wp-block-image size-full is-resized"><a href="https://www.baiduadvertising.com/wp-content/uploads/2024/04/image-7.png"><img loading="lazy" decoding="async" width="719" height="455" src="https://www.baiduadvertising.com/wp-content/uploads/2024/04/image-7.png" alt="" class="wp-image-3126" style="width:840px;height:auto" srcset="https://www.baiduadvertising.com/wp-content/uploads/2024/04/image-7.png 719w, https://www.baiduadvertising.com/wp-content/uploads/2024/04/image-7-300x190.png 300w" sizes="auto, (max-width: 719px) 100vw, 719px" /></a></figure> <h2 class="wp-block-heading"><strong>Baidu’s Gender Demographics</strong></h2> <p>AppGrowing recently <a href="https://zhuanlan.zhihu.com/p/555306172" rel="noopener">released</a> some data on Baidu’s gender demographics. As you can see from the picture below, males tend to use the search engine more than Baidu. Males make up 74% of Baidu’s users while females make up 26%.</p> <figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex"> <figure class="wp-block-image size-full"><a href="https://www.baiduadvertising.com/wp-content/uploads/2024/09/baidu-demographics-male-vs-female.jpg"><img loading="lazy" decoding="async" width="1080" height="1080" data-id="3383" src="https://www.baiduadvertising.com/wp-content/uploads/2024/09/baidu-demographics-male-vs-female.jpg" alt="" class="wp-image-3383" srcset="https://www.baiduadvertising.com/wp-content/uploads/2024/09/baidu-demographics-male-vs-female.jpg 1080w, https://www.baiduadvertising.com/wp-content/uploads/2024/09/baidu-demographics-male-vs-female-300x300.jpg 300w, https://www.baiduadvertising.com/wp-content/uploads/2024/09/baidu-demographics-male-vs-female-1024x1024.jpg 1024w, https://www.baiduadvertising.com/wp-content/uploads/2024/09/baidu-demographics-male-vs-female-150x150.jpg 150w, https://www.baiduadvertising.com/wp-content/uploads/2024/09/baidu-demographics-male-vs-female-768x768.jpg 768w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /></a></figure> </figure> <h2 class="wp-block-heading"><strong>Baidu’s Age Demographics</strong></h2> <p>AppGrowing <a href="https://zhuanlan.zhihu.com/p/555306172" rel="noopener">provided</a> some interesting information related to age as well. According to their data, people aged 31 to 35 are the app’s largest demographic.</p> <figure class="wp-block-image size-full"><a href="https://www.baiduadvertising.com/wp-content/uploads/2024/09/baidu-demographics-by-age.png"><img loading="lazy" decoding="async" width="956" height="420" src="https://www.baiduadvertising.com/wp-content/uploads/2024/09/baidu-demographics-by-age.png" alt="" class="wp-image-3384" srcset="https://www.baiduadvertising.com/wp-content/uploads/2024/09/baidu-demographics-by-age.png 956w, https://www.baiduadvertising.com/wp-content/uploads/2024/09/baidu-demographics-by-age-300x132.png 300w, https://www.baiduadvertising.com/wp-content/uploads/2024/09/baidu-demographics-by-age-768x337.png 768w" sizes="auto, (max-width: 956px) 100vw, 956px" /></a></figure> <h2 class="wp-block-heading"><strong>Baidu’s Location Demographics</strong></h2> <p>Lastly, AppGrowing <a href="https://zhuanlan.zhihu.com/p/555306172" rel="noopener">highlighted</a> how users in China’s new first-tier cities, cities like Ningbo, Chengdu, Zhengzhou, Xi’An, and Hangzhou, used Baidu’s app more than any other city. This is similar to what I saw in my <a href="https://wechatadvertising.com/blog/wechat-user-demographics-2024" rel="noopener">article</a> of WeChat’s demographics. For more information regarding what China’s tier system is please see that article.</p> <p>As you can see from the below picture, China’s new first-tier cities make up 23.3% of Baidu’s users while first-tier cities make up 10.4% and third-tier cities make up 20.7%. The article does not address what the difference is between the 24.4% at the top and the 23.3% in the graph concerning the new first-tier cities. Nevertheless, this category still remains Baidu’s largest user base.</p> <figure class="wp-block-image size-full"><a href="https://www.baiduadvertising.com/wp-content/uploads/2024/09/baidu-demographics-by-city-tier.png"><img loading="lazy" decoding="async" width="902" height="582" src="https://www.baiduadvertising.com/wp-content/uploads/2024/09/baidu-demographics-by-city-tier.png" alt="" class="wp-image-3386" srcset="https://www.baiduadvertising.com/wp-content/uploads/2024/09/baidu-demographics-by-city-tier.png 902w, https://www.baiduadvertising.com/wp-content/uploads/2024/09/baidu-demographics-by-city-tier-300x194.png 300w, https://www.baiduadvertising.com/wp-content/uploads/2024/09/baidu-demographics-by-city-tier-768x496.png 768w" sizes="auto, (max-width: 902px) 100vw, 902px" /></a></figure> <p></p> </div> </div> </article> </div> </main> </div> </div> </div> <footer id="colophon" class="site-footer" role="contentinfo"> <div class="site-footer-wrap"> <div 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