Studie über Entwicklung der Sportbranche: Der Frauensport als großer Gewinner

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class="kick__navbar-link-item__title">Transferticker</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/bundesliga/startseite"> <span class="kick__navbar-link-item__icon kick__icon-Bundesliga"></span> <span class="kick__navbar-link-item__title">Bundesliga</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/2-bundesliga/startseite"> <span class="kick__navbar-link-item__icon kick__icon-Zweite_Bundesliga"></span> <span class="kick__navbar-link-item__title">2. Bundesliga</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/3-liga/startseite"> <span class="kick__navbar-link-item__icon kick__icon-Dritte_Bundesliga"></span> <span class="kick__navbar-link-item__title">3. Liga</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/regionalliga/startseite"> <span class="kick__navbar-link-item__icon kick__icon-Regionalliga"></span> <span class="kick__navbar-link-item__title">Regionalliga</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/amateure/startseite"> <span class="kick__navbar-link-item__icon kick__icon-Amateure"></span> <span class="kick__navbar-link-item__title">Amateure</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/dfb-pokal/startseite"> <span class="kick__navbar-link-item__icon kick__icon-Navigation_DFB"></span> <span class="kick__navbar-link-item__title">DFB-Pokal</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/internationaler-fussball/startseite"> <span class="kick__navbar-link-item__icon kick__icon-International"></span> <span class="kick__navbar-link-item__title">Int. Fußball</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/champions-league/startseite"> <span class="kick__navbar-link-item__icon kick__icon-Championsleague"></span> <span class="kick__navbar-link-item__title">Champions League</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/europa-league/startseite"> <span class="kick__navbar-link-item__icon kick__icon-Navigation_EL"></span> <span class="kick__navbar-link-item__title">Europa League</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/conference-league/startseite"> <span class="kick__navbar-link-item__icon kick__icon-Navigation_Conferenceleague"></span> <span class="kick__navbar-link-item__title">Conference League</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/nationalmannschaft/startseite"> <span 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href="/frauen/startseite"> <span class="kick__navbar-link-item__icon kick__icon-Navigation_Frauen"></span> <span class="kick__navbar-link-item__title">Frauen</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/junioren/startseite"> <span class="kick__navbar-link-item__icon kick__icon-Junioren"></span> <span class="kick__navbar-link-item__title">Junioren</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/business/startseite"> <span class="kick__navbar-link-item__icon kick__icon-Servicewelt"></span> <span class="kick__navbar-link-item__title">Business</span> </a> </li> </ul> <div class="kick__mobile-navbar-main__header">weiterer Sport</div> <ul class="kick__mobile-navbar-main__list"> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/handball/startseite" data-ref-element="navbar-sub-fussball-multi-list"> <span class="kick__navbar-link-item__icon kick__icon-Handball"></span> <span class="kick__navbar-link-item__title">Handball</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/eishockey/startseite" data-ref-element="navbar-sub-fussball-multi-list"> <span class="kick__navbar-link-item__icon kick__icon-Eishockey"></span> <span class="kick__navbar-link-item__title">Eishockey</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/basketball/startseite" data-ref-element="navbar-sub-fussball-multi-list"> <span class="kick__navbar-link-item__icon kick__icon-Basketball"></span> <span class="kick__navbar-link-item__title">Basketball</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/football/startseite" data-ref-element="navbar-sub-fussball-multi-list"> <span class="kick__navbar-link-item__icon kick__icon-NFL"></span> <span class="kick__navbar-link-item__title">Football</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/motorsport/startseite" data-ref-element="navbar-sub-fussball-multi-list"> <span class="kick__navbar-link-item__icon kick__icon-F1"></span> <span class="kick__navbar-link-item__title">Motorsport</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/tennis/startseite" data-ref-element="navbar-sub-fussball-multi-list"> <span class="kick__navbar-link-item__icon kick__icon-Tennis"></span> <span class="kick__navbar-link-item__title">Tennis</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/radsport/startseite" data-ref-element="navbar-sub-fussball-multi-list"> <span class="kick__navbar-link-item__icon kick__icon-Rad"></span> <span class="kick__navbar-link-item__title">Rad</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/wintersport/startseite" data-ref-element="navbar-sub-fussball-multi-list"> <span class="kick__navbar-link-item__icon kick__icon-Wintersport"></span> <span class="kick__navbar-link-item__title">Wintersport</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/olympia/startseite" data-ref-element="navbar-sub-fussball-multi-list"> <span class="kick__navbar-link-item__icon kick__icon-Olympia"></span> <span class="kick__navbar-link-item__title">Olympia</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/mehr-sport/startseite" data-ref-element="navbar-sub-fussball-multi-list"> <span class="kick__navbar-link-item__icon kick__icon-Mehr_Sport"></span> <span class="kick__navbar-link-item__title">Mehr Sport</span> </a> </li> </ul> <div class="kick__mobile-navbar-main__header">eSport</div> <ul class="kick__mobile-navbar-main__list"> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/esport/startseite" data-ref-element="navbar-sub-fussball-multi-list"> <span class="kick__navbar-link-item__icon kick__icon-Esports"></span> <span class="kick__navbar-link-item__title">Startseite</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/ea-sports-fc/startseite" data-ref-element="navbar-sub-fussball-multi-list"> <span class="kick__navbar-link-item__icon kick__icon-EA_Sports_FC"></span> <span class="kick__navbar-link-item__title">EA SPORTS FC</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/fifa/startseite" data-ref-element="navbar-sub-fussball-multi-list"> <span class="kick__navbar-link-item__icon kick__icon-Fifa"></span> <span class="kick__navbar-link-item__title">FIFA</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/esport/wettbewerbe" data-ref-element="navbar-sub-fussball-multi-list"> <span 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class="kick__navbar-link-item__title">Mehr eSport</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/kicker-esport/videos" data-ref-element="navbar-sub-fussball-multi-list"> <span class="kick__navbar-link-item__icon kick__icon-Kicker_TV"></span> <span class="kick__navbar-link-item__title">Videos</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="javascript:window.open('https://earlygame.com/de/','_blank');" data-ref-element="navbar-sub-fussball-multi-list"> <span class="kick__navbar-link-item__icon kick__icon-Earlygame"></span> <span class="kick__navbar-link-item__title">Early Game</span> </a> </li> </ul> <div class="kick__mobile-navbar-main__header">Games</div> <ul class="kick__mobile-navbar-main__list"> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/games/startseite" data-ref-element="navbar-sub-fussball-multi-list"> <span class="kick__navbar-link-item__icon kick__icon-Games"></span> <span class="kick__navbar-link-item__title">Startseite</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/managerspiel/classic" data-ref-element="navbar-sub-fussball-multi-list"> <span class="kick__navbar-link-item__icon kick__icon-Managerspiel"></span> <span class="kick__navbar-link-item__title">Managerspiel Classic</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/managerspiel/interactive" data-ref-element="navbar-sub-fussball-multi-list"> <span class="kick__navbar-link-item__icon kick__icon-Managerspiel"></span> <span class="kick__navbar-link-item__title">Managerspiel Interactive</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/tippspiel" data-ref-element="navbar-sub-fussball-multi-list"> <span class="kick__navbar-link-item__icon kick__icon-Tippspiel_DICK"></span> <span class="kick__navbar-link-item__title">Tippspiel</span> </a> </li> </ul> <div class="kick__mobile-navbar-main__header">Mehr kicker</div> <ul class="kick__mobile-navbar-main__list"> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/meinkicker/emagazine" data-ref-element="navbar-sub-fussball-multi-list"> <span class="kick__navbar-link-item__icon kick__icon-eMagazine"></span> <span class="kick__navbar-link-item__title">eMagazine (kicker+)</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="https://shop.kicker.de/r/kicker-menue" data-ref-element="navbar-sub-fussball-multi-list"> <span class="kick__navbar-link-item__icon kick__icon-Shop"></span> <span class="kick__navbar-link-item__title">Shop</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/auto/startseite" data-ref-element="navbar-sub-fussball-multi-list"> <span class="kick__navbar-link-item__icon kick__icon-Autosport"></span> <span class="kick__navbar-link-item__title">Auto & Mobilität</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/kids/startseite" data-ref-element="navbar-sub-fussball-multi-list"> <span class="kick__navbar-link-item__icon kick__icon-Kids"></span> <span class="kick__navbar-link-item__title">kicker Kids</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/live/tvprogramm" data-ref-element="navbar-sub-fussball-multi-list"> <span class="kick__navbar-link-item__icon kick__icon-Kalender"></span> <span class="kick__navbar-link-item__title">TV-Programm</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="https://kicker.mindline-analytics.de/index.php?program=Trendmonitor&controller=Webview&action=index&token" data-ref-element="navbar-sub-fussball-multi-list"> <span class="kick__navbar-link-item__icon 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onclick="ov.navi.hideMainHeadMobileNavibarDropdown();UC_UI.showSecondLayer();return false;" data-ref-element="navbar-sub-fussball-multi-list"> <span class="kick__navbar-link-item__icon kick__icon-Cookies_und_Tracking"></span> <span class="kick__navbar-link-item__title">Cookies & Tracking</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/kontakt" data-ref-element="navbar-sub-fussball-multi-list"> <span class="kick__navbar-link-item__icon kick__icon-Feedback"></span> <span class="kick__navbar-link-item__title">Feedback</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/nutzungsbedingungen-350282/artikel" data-ref-element="navbar-sub-fussball-multi-list"> <span class="kick__navbar-link-item__icon kick__icon-Nutzungsbedingungen"></span> <span class="kick__navbar-link-item__title">Nutzungsbedingungen</span> </a> </li> <li class="kick__mobile-navbar-main__item"> <a class="kick__navbar-link-item" href="/mediadaten-2023-864578/artikel" data-ref-element="navbar-sub-fussball-multi-list"> <span class="kick__navbar-link-item__icon kick__icon-Mediadaten"></span> <span class="kick__navbar-link-item__title">Mediadaten</span> </a> </li> </ul> </div> </nav> <nav class="kick__navbar-sub kick__navbar-sub--multi-list kick__navi-space--fussball kick__js-navbar-sub-expandable-item kick__is--hide" id="kick__navbar-sub-fussball-multi-list"> <div class="kick__navbar-sub--multi-list__item"><ul> <li class="kick__navbar-sub__item"><a class="kick__navbar-sub__item__icon-link" href="/bundesliga/startseite"><span class="kick__navbar-sub__icon kick__icon-Bundesliga"></span>Bundesliga</a></li> <li class="kick__navbar-sub__item"><a class="kick__navbar-sub__item__icon-link" href="/2-bundesliga/startseite"><span class="kick__navbar-sub__icon kick__icon-Zweite_Bundesliga"></span>2. Bundesliga</a></li> <li class="kick__navbar-sub__item"><a class="kick__navbar-sub__item__icon-link" href="/3-liga/startseite"><span class="kick__navbar-sub__icon kick__icon-Dritte_Bundesliga"></span>3. Liga</a></li> <li class="kick__navbar-sub__item"><a class="kick__navbar-sub__item__icon-link" href="/regionalliga/startseite"><span class="kick__navbar-sub__icon kick__icon-Regionalliga"></span>Regionalliga</a></li> <li class="kick__navbar-sub__item"><a class="kick__navbar-sub__item__icon-link" href="/amateure/startseite"><span class="kick__navbar-sub__icon kick__icon-Amateure"></span>Amateure</a></li> <li class="kick__navbar-sub__item"><a class="kick__navbar-sub__item__icon-link" href="/dfb-pokal/startseite"><span class="kick__navbar-sub__icon kick__icon-Navigation_DFB"></span>DFB-Pokal</a></li> </ul></div> <div class="kick__navbar-sub--multi-list__item"><ul> <li class="kick__navbar-sub__item"><a class="kick__navbar-sub__item__icon-link" href="/internationaler-fussball/startseite"><span class="kick__navbar-sub__icon kick__icon-International"></span>Int. Fußball</a></li> <li class="kick__navbar-sub__item"><a class="kick__navbar-sub__item__icon-link" href="/champions-league/startseite"><span class="kick__navbar-sub__icon kick__icon-Championsleague"></span>Champions League</a></li> <li class="kick__navbar-sub__item"><a class="kick__navbar-sub__item__icon-link" href="/europa-league/startseite"><span class="kick__navbar-sub__icon kick__icon-Navigation_EL"></span>Europa League</a></li> <li class="kick__navbar-sub__item"><a class="kick__navbar-sub__item__icon-link" href="/conference-league/startseite"><span class="kick__navbar-sub__icon kick__icon-Navigation_Conferenceleague"></span>Conference League</a></li> <li class="kick__navbar-sub__item"><a class="kick__navbar-sub__item__icon-link" href="/nationalmannschaft/startseite"><span class="kick__navbar-sub__icon kick__icon-Nationalelf"></span>Nationalelf</a></li> <li class="kick__navbar-sub__item"><a class="kick__navbar-sub__item__icon-link" href="/wm/startseite"><span class="kick__navbar-sub__icon kick__icon-WM_Pokal"></span>WM</a></li> </ul></div> <div class="kick__navbar-sub--multi-list__item"><ul> <li class="kick__navbar-sub__item"><a class="kick__navbar-sub__item__icon-link" href="/em/startseite"><span class="kick__navbar-sub__icon kick__icon-Navigation_EM"></span>EM</a></li> <li class="kick__navbar-sub__item"><a class="kick__navbar-sub__item__icon-link" href="/uefa-nations-league/startseite"><span class="kick__navbar-sub__icon kick__icon-Navigation_Nationsleague"></span>Nations League</a></li> <li class="kick__navbar-sub__item"><a class="kick__navbar-sub__item__icon-link" href="/frauen/startseite"><span class="kick__navbar-sub__icon kick__icon-Navigation_Frauen"></span>Frauen</a></li> <li class="kick__navbar-sub__item"><a class="kick__navbar-sub__item__icon-link" href="/junioren/startseite"><span class="kick__navbar-sub__icon kick__icon-Junioren"></span>Junioren</a></li> <li class="kick__navbar-sub__item"><a class="kick__navbar-sub__item__icon-link" href="/kids/startseite"><span class="kick__navbar-sub__icon kick__icon-Kids"></span>kicker Kids</a></li> <li class="kick__navbar-sub__item"><a class="kick__navbar-sub__item__icon-link" href="/business/startseite"><span class="kick__navbar-sub__icon kick__icon-Servicewelt"></span>Business</a></li> </ul></div> </nav> <nav class="kick__sub-head" id="kick__sub-head-primary"> <h4 class="kick__navbar-breadcrumb"> <a class="" href="/business/startseite">Business</a> </h4> <div class="kick__navbar-sub-idicator"> <a class="kick__js-sub-head-mobile-navbar-dropdown-button" href="/business/startseite"> Startseite<span class="kick__icon-DropDown"></span> <span class="kick__icon-DropUp"></span> </a> </div> <ul class="kick__navbar-sub kick__js-navbar-size-check" id="kick__sub-head-mobile-navbar-dropdown"> <li class="kick__navbar-sub__item kick__js-navbar-size-check__item kick__navbar-sub__item--active"> <a href="/business/startseite">Startseite</a> </li> <li class="kick__navbar-sub__item kick__js-navbar-size-check__item "> <a href="/business-medien/startseite">Medien</a> </li> <li class="kick__navbar-sub__item kick__js-navbar-size-check__item "> <a href="/business-sponsoring/startseite">Sponsoring</a> </li> <li class="kick__navbar-sub__item kick__js-navbar-size-check__item "> <a href="/business-finanzen/startseite">Finanzen</a> </li> <li class="kick__navbar-sub__item kick__js-navbar-size-check__item "> <a href="/business-transfergeschaeft/startseite">Transfergeschäft</a> </li> <li class="kick__navbar-sub__item kick__js-navbar-size-check__item "> <a href="/business-technologie/startseite">Technologie</a> </li> <li class="kick__navbar-sub__item kick__js-navbar-size-check__item "> <a href="/business-marketingmix/startseite">Marketingmix</a> </li> <li class="kick__navbar-sub__item kick__navbar-sub__item--button-holder" aria-hidden="true"> <span class="kick__js-navbar-dropdown-button kick__navbar-sub-more-button kick__js-navi-selectable-item kick__is--hide" ><span class="kick__icon-DropDown"></span></span> <ul class="kick__navbar-dropdown kick__js-navbar-dropdown kick__is--hide" aria-hidden="true"></ul> </li> </ul> </nav> </div> </header> <div id="kick__page" class=""> <div class="kick__area--main"> <div class="kick__ad-pos_wrapper" data-pagetype="article" data-pos="top"><div id="kick__ad-top_desktop" class=" kick__ad-pos_visibility--hidden" data-device="desktop"></div><div id="kick__ad-top_tablet" class=" kick__ad-pos_visibility--hidden" data-device="tablet"></div><div id="kick__ad-top_mew" class=" kick__ad-pos_visibility--hidden" data-device="mew"></div></div><div class="kick__ad-pos_wrapper" data-pagetype="article" data-pos="presenterheader"><div id="kick__ad-presenterheader_desktop" class=" kick__ad-pos_visibility--hidden" data-device="desktop"></div><div id="kick__ad-presenterheader_tablet" class=" kick__ad-pos_visibility--hidden" data-device="tablet"></div></div> <div id="kick__article__container"> <article data-docid="1061374" class=""> <header class="kick__article__header"> <div class="kick__article__header__crumb"> <a href="/business/startseite">Business</a> <span class="kick__icon-DropRight_DICK"></span> <h1>Studie über Entwicklung der Sportbranche: Der Frauensport als großer Gewinner</h1> </div> <p class="kick__article__header-subline"> Die Ergebnisse im Überblick </p> <h2>Studie über Entwicklung der Sportbranche: Der Frauensport als großer Gewinner</h2> </header> <div class="kick__article__body"> <aside> <div class="kick__article__teams"> </div> <div class="kick__article__time">22.10.24 - 13:48</div> <div class="kick__article__ia"> <div class="kick__article__audio" id="kick__js-lecta-link" data-documentid="1061374"></div> <script type="module"> import LectaPlayer from 'https://player.lecta.io/lecta-player/js/lecta-module.js'; </script> <div class="kick__article__social"> <a href="#" onclick="return false;" class="kick__icon-Share_sechseck" aria-label="hidden"></a> <div class="kick__article__social-meta"> <a class="kick__icon-Facebook_Sechseck" aria-label="Artikel auf facebook teilen" target="_blank" rel="noopener" href="https://www.facebook.com/sharer.php?u=https://www.kicker.de/studie-ueber-entwicklung-der-sportbranche-der-frauensport-als-grosser-gewinner-1061374/artikel%23fbshare"></a> <a class="kick__icon-xTwitter_Sechseck" aria-label="Artikel auf X twitter teilen" target="_blank" rel="noopener" href="https://twitter.com/intent/tweet?url=https://www.kicker.de/studie-ueber-entwicklung-der-sportbranche-der-frauensport-als-grosser-gewinner-1061374/artikel%23twshare"></a> <a class="kick__icon-Whats_app_Sechseck" aria-label="Artikel mit whatsapp teilen" target="_blank" rel="noopener" href="whatsapp://send?text=https://www.kicker.de/studie-ueber-entwicklung-der-sportbranche-der-frauensport-als-grosser-gewinner-1061374/artikel%23washare"></a> <a class="kick__icon-Messenger_Sechseck" aria-label="Artikel mit messenger teilen" target="_blank" rel="noopener" href="fb-messenger://share/?link=https://www.kicker.de/studie-ueber-entwicklung-der-sportbranche-der-frauensport-als-grosser-gewinner-1061374/artikel%23fbmshare&app_id=242756395742301"></a> <a class="kick__icon-Telegram_Sechseck" aria-label="Artikel mit telegram teilen" target="_blank" rel="noopener" href="tg://msg?text=https://www.kicker.de/studie-ueber-entwicklung-der-sportbranche-der-frauensport-als-grosser-gewinner-1061374/artikel%23tgshare"></a> <a class="kick__icon-Mail_Sechseck" aria-label="Artikel per email teilen" target="_blank" rel="noopener" href="mailto:?subject=Empfehlung über kicker.de - Studie%20%c3%bcber%20Entwicklung%20der%20Sportbranche%3a%20Der%20Frauensport%20als%20gro%c3%9fer%20Gewinner&body=https://www.kicker.de/studie-ueber-entwicklung-der-sportbranche-der-frauensport-als-grosser-gewinner-1061374/artikel%23emlshare"></a> </div> </div> </div> </aside> <main class="kick__article__content"> <p class="kick__article__teaser"> Im jüngst veröffentlichten Global Sports Survey von PricewaterhouseCoopers wurde die Entwicklung der Sportbranche unter die Lupe genommen. Die Ergebnisse der Umfrage im Überblick. </p> <div class="kick__article__picture kick__article__picture--teaser"> <picture><source srcset="https://derivates.kicker.de/image/upload/f_webp/c_crop%2Cx_0%2Cy_25%2Cw_4000%2Ch_2250/w_1000%2Cq_auto%2Ch_563/v1/2024/10/22/23c98e3f-7bbf-422e-899a-1cca698b127f.jpeg" media="(min-width:1024px)" type="image/webp"><source srcset="https://derivates.kicker.de/image/upload/c_crop%2Cx_0%2Cy_25%2Cw_4000%2Ch_2250/w_1000%2Cq_auto%2Ch_563/v1/2024/10/22/23c98e3f-7bbf-422e-899a-1cca698b127f.jpeg" media="(min-width:1024px)"><source srcset="https://derivates.kicker.de/image/upload/f_webp/c_crop%2Cx_0%2Cy_25%2Cw_4000%2Ch_2250/w_988%2Cq_auto%2Ch_556/v1/2024/10/22/23c98e3f-7bbf-422e-899a-1cca698b127f.jpeg" media="(min-width:768px)" type="image/webp"><source srcset="https://derivates.kicker.de/image/upload/c_crop%2Cx_0%2Cy_25%2Cw_4000%2Ch_2250/w_988%2Cq_auto%2Ch_556/v1/2024/10/22/23c98e3f-7bbf-422e-899a-1cca698b127f.jpeg" media="(min-width:768px)"><source srcset="https://derivates.kicker.de/image/upload/f_webp/c_crop%2Cx_0%2Cy_25%2Cw_4000%2Ch_2250/w_732%2Cq_auto%2Ch_412/v1/2024/10/22/23c98e3f-7bbf-422e-899a-1cca698b127f.jpeg" media="(min-width:481px)" type="image/webp"><source srcset="https://derivates.kicker.de/image/upload/c_crop%2Cx_0%2Cy_25%2Cw_4000%2Ch_2250/w_732%2Cq_auto%2Ch_412/v1/2024/10/22/23c98e3f-7bbf-422e-899a-1cca698b127f.jpeg" media="(min-width:481px)"><source srcset="https://derivates.kicker.de/image/upload/f_webp/c_crop%2Cx_0%2Cy_25%2Cw_4000%2Ch_2250/w_444%2Cq_auto%2Ch_250/v1/2024/10/22/23c98e3f-7bbf-422e-899a-1cca698b127f.jpeg" media="(max-width:480px)" type="image/webp"><source srcset="https://derivates.kicker.de/image/upload/c_crop%2Cx_0%2Cy_25%2Cw_4000%2Ch_2250/w_444%2Cq_auto%2Ch_250/v1/2024/10/22/23c98e3f-7bbf-422e-899a-1cca698b127f.jpeg" media="(max-width:480px)"><img loading="eager" src="https://derivates.kicker.de/image/upload/c_crop%2Cx_0%2Cy_25%2Cw_4000%2Ch_2250/w_1000%2Cq_auto/v1/2024/10/22/23c98e3f-7bbf-422e-899a-1cca698b127f.jpeg" alt="Erst Olympia, dann EM: Für das DFB-Team steht 2025 bereits das nächste große Turnier an."></picture> <p> Erst Olympia, dann EM: Für das DFB-Team steht 2025 bereits das nächste große Turnier an. <span>IMAGO/ActionPictures</span> </p> </div> <div class="kick__article__content__child"> <p> Wohin bewegt sich das Sportbusiness? Dieser Frage geht die renommierte Wirtschaftsprüfungsgesellschaft PricewaterhouseCoopers (PwC) nach, indem sie Entscheider im Sportbusiness nach Trends und Entwicklungen befragt und daraus Erkenntnisse für die Zukunft ableitet. So geschehen in der kürzlich erschienenen 5. Ausgabe des "Global Sports Survey" von PwC, an der weltweit über 400 Sportentscheider teilgenommen haben. Neben der Gesamtentwicklung der Branche wurden unter anderem auch die Themen Frauensport, Investitionen, GenAI, Konsumverhalten und Sportevents der Zukunft näher beleuchtet. </p> <div class="kick__ad-pos_wrapper" data-pagetype="article" data-pos="maxiad"><div id="kick__ad-maxiad_desktop" class=" kick__ad-pos_visibility--hidden" data-device="desktop"></div><div id="kick__ad-maxiad_tablet" class=" kick__ad-pos_visibility--hidden" data-device="tablet"></div></div><div class="kick__ad-pos_wrapper" data-pagetype="article" data-pos="mrec_1"><div id="kick__ad-mrec_1_mew" class=" kick__ad-pos_visibility--hidden" data-device="mew"></div></div> <p> So befindet sich der Frauensport laut Umfrage weiterhin weltweit im Aufschwung: Die zunehmende mediale Präsenz und Großevents wie die Frauen-WM 2023 trugen maßgeblich zu diesem Trend bei - und die Frauen-EM 2025 in der Schweiz wirft schon ihren Schatten voraus. So erwarten 85 % der Befragten ein zweistelliges Wachstum des Frauensports innerhalb der nächsten 3 bis 5 Jahre. Eine erhöhte mediale Präsenz soll nicht nur bessere Monetarisierungsmöglichkeiten im Frauensport schaffen, sondern auch Marketingausgaben fördern, um das Wachstum in den nächsten Jahren zusätzlich zu erhöhen. </p> <h2>Generative künstliche Intelligenz noch spärlich eingesetzt</h2> <p> Im Bereich der Investitionen zeichnet der Umfrage zufolge zudem sich ein deutlicher Trend hin zu Premium-Sportassets ab: In den nächsten 3 bis 5 Jahren wird das größte Interesse institutioneller Investoren mit 41 % auf Teams und Ligen projiziert - hiervon werde insbesondere der Frauensport profitieren. Darüber hinaus wird eine Zunahme von Joint Ventures und Minderheitsbeteiligungen erwartet. <br> Etwas überraschend ist, dass generative künstliche Intelligenz (GenAI) den Umfrageergebnissen zufolge noch sehr defensiv in der Sportbranche eingesetzt wird: Knapp 60 % der Befragten haben noch keine Implementierung der revolutionären Technologie geplant. Die größten Herausforderungen liegen in etablierten Arbeitsweisen, begrenztem Zugang zu Ressourcen und mangelndem Wissen über konkrete Anwendungsfälle. </p> <div class="kick__ad-pos_wrapper" data-pagetype="article" data-pos="mma_1"><div id="kick__ad-mma_1_mew" class=" kick__ad-pos_visibility--hidden" data-device="mew"></div></div> <section class="kick__modul kick__modul--news"> <div class="kick__site-padding"> <div class="pinpoll" data-pinpoll-id="284408" data-css-class="web" data-autoplay = '10' data-block-ads="false"></div> </div> </section> <p> Im Bereich des Konsumverhaltens präferieren Sportfans stark zunehmend Social Media. Dies wird in der Branche jedoch nicht allzu stark berücksichtigt: Die Ergebnisse der Umfrage zeigen, dass Marken nach wie vor 80 % ihrer Informationen aus lediglich 20 % ihrer Kundschaft gewinnen. Anstatt sich ausschließlich auf traditionelle Vertriebskanäle wie den Online- und Stadionverkauf zu konzentrieren, sollten Sportorganisationen daher verstärkt in die Erhebung relevanter Daten investieren - um den Fans mehr personalisierte und somit noch effektivere Angebote machen zu können. </p> <h2>Vorteile und Bedenken</h2> <p> Die Austragung großer Sportevents wie der Heim-EM oder der Olympischen Spiele in Paris haben jüngst viel Euphorie entfacht und den Tourismus in den jeweiligen Ländern angekurbelt. Trotz dieser Vorteile weist die Umfrage jedoch auch erhebliche Bedenken hinsichtlich solcher Austragungen auf: 44 % der Befragten stellen finanzielle Hürden als die größte Herausforderung dar, gefolgt von mangelnder öffentlicher Unterstützung mit 19 %. Angesichts des steigenden Kostendrucks wird erwartet, dass Co-Hosting-Events zur neuen Norm werden. </p> <div class="kick__article__context kick__article__context--right"> <div class="kick__article__context-head">Mehr Studien</div> <ul> <li class="kick__list__item"> <span class="kick__list__text-cell"> <a href="/studie-zum-status-der-professionalisierung-deutscher-top-fussballklubs-1050788/artikel" target="_self">Bruch hinter einem Sextett: Studie zum Status der Professionalisierung deutscher Top-Fußballklubs</a> (k+) </span> </li> </ul> </div> <p> Es herrscht nach Betrachtung der Umfrageergebnisse somit deutlich mehr Licht als Schatten im globalen Sportbusiness. Für die nächsten drei bis fünf Jahre wird für die Branche ein Gesamtwachstum von 7,3 % vorhergesagt. </p> <p> "Trotz einer angespannten geopolitischen Lage und regulatorischer Herausforderungen blicken Entscheiderinnen und Entscheider der Sportbranche in diesem Jahr mit Zuversicht auf das Wachstum des globalen Sportmarktes. Der steigende Kostendruck und eine geschwächte Wirtschaft stellen zwar Herausforderungen dar, doch es bestehen auch starke Markttreiber, die das Wachstum ankurbeln könnten", zieht Dr. Holger Kern, Leiter des Sports Business Advisory Teams von PwC Deutschland, sein persönliches Fazit der Umfrage. </p> <div class="kick__article__detail"> <p class="kick__article__detail__author">William Harrison</p> </div> <div class="kick__article__picture kick__article__picture--medias"> <a href="/mehr-gold-als-in-tokio-die-deutschen-medaillengewinner-von-paris-1040634/slideshow"> <div class="kick__article__picture--medias__imgcon"> <picture><source srcset="https://derivates.kicker.de/image/upload/f_webp/c_crop%2Cx_10%2Cy_42%2Cw_980%2Ch_551/w_800%2Cq_auto%2Ch_450/v1/2024/08/11/e549dcfb-dedb-401d-922b-640f22e86768.png" media="(min-width:1024px)" type="image/webp"><source 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