The NBC Holiday Cheer Carries Over Onto Partners

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As the premium destination for holiday programming, audiences rely on NBC to host their beloved time-honored traditions and to discover new festive content. Brands that align themselves with our immense holiday cheer deliver strong emotional engagement and exceptional ad performance.<br />  </p> </div> </div> </div> </div> <section id="" class="CopyContent event-section event-section event-section_center is-associated-section "> <div class="container"> <div class="row row_flex row_flex_sm"> <div class="content"></div> <div class="event-content__flex-content"> <div class="flex-content flex-content_3 flex-content_row"> <div class="flex-content__content flex-content__content_center"> <div class="flex-content__text_stat" style="color:#249e45"><p style="font-size: 14px;">NBC is the go-to destination to ring in the winter season…</p> <p style="font-size: 45px;">73%</p> </div> <div class="flex-content__content-wrapper"> <div class="flex-content__content-item"><p>of viewers look forward to this every year</p> </div> </div> </div> <div class="flex-content__content flex-content__content_center"> <div class="flex-content__text_stat" style="color:#249e45"><p style="font-size: 14px;">…with viewers connecting emotionally to holiday content…</p> <p style="font-size: 45px;">+24%</p> </div> <div class="flex-content__content-wrapper"> <div class="flex-content__content-item"><p>emotional engagement</p> <p style="text-align: center; font-size: 10px;">vs. competitive TV norm</p> </div> </div> </div> <div class="flex-content__content flex-content__content_center"> <div class="flex-content__text_stat" style="color:#249e45"><p style="font-size: 14px;">…and uniting families and loved ones together.</p> <p style="font-size: 45px;">+23%</p> </div> <div class="flex-content__content-wrapper"> <div class="flex-content__content-item"><p>more family viewing on NBCU entertainment during the holidays</p> <p style="text-align: center; font-size: 10px;">vs. rest of year</p> </div> </div> </div> </div> </div> </div> </div> </section> <div class="CopyContent "> <div class="container"> <div class="row"> <div class="copy-content flexible-links "><p> </p> <hr /> <p> </p> </div> </div> </div> </div> <section id="" class="CopyContent event-section event-section event-section_center is-associated-section "> <div class="container"> <div class="row row_flex row_flex_sm"> <div class="content"></div> <div class="event-content__flex-content"> <div class="flex-content flex-content_3 flex-content_row"> <div class="flex-content__content flex-content__content_center"> <div class="flex-content__text_stat" style="color:#249e45"><p style="font-size: 14px;">Engagement with our content is transferred to advertising…</p> <p style="font-size: 45px;">1:1</p> </div> <div class="flex-content__content-wrapper"> <div class="flex-content__content-item"><p>emotional engagement</p> <p style="text-align: center; font-size: 10px;">(content to ad ratio)</p> </div> </div> </div> <div class="flex-content__content flex-content__content_center"> <div class="flex-content__text_stat" style="color:#249e45"><p style="font-size: 14px;">…and when accompanied by another person, viewers have a…</p> <p style="font-size: 45px;">+12%</p> </div> <div class="flex-content__content-wrapper"> <div class="flex-content__content-item"><p><span class="TextRun Highlight SCXP198389888 BCX0" lang="EN-US" xml:lang="EN-US" data-scheme-color="@444444,3," data-usefontface="false" data-contrast="none"><span class="NormalTextRun SCXP198389888 BCX0">higher emotional engagement score in response to聽</span></span><span class="TextRun Highlight SCXP198389888 BCX0" lang="EN-US" xml:lang="EN-US" data-scheme-color="@444444,3," data-usefontface="false" data-contrast="none"><span class="NormalTextRun SCXP198389888 BCX0">advertising within holiday programming</span></span></p> <p style="text-align: center; font-size: 10px;">vs. when watching alone</p> </div> </div> </div> <div class="flex-content__content flex-content__content_center"> <div class="flex-content__text_stat" style="color:#249e45"><p style="font-size: 14px;">…leading to action for our advertiser brands.</p> <p style="font-size: 45px;">+47%</p> </div> <div class="flex-content__content-wrapper"> <div class="flex-content__content-item"><p>search engagement</p> <p style="text-align: center; font-size: 10px;">vs. competitive broadcast prime</p> </div> </div> </div> </div> </div> </div> </div> </section> <div class="CopyContent "> <div class="container"> <div class="row"> <div class="copy-content flexible-links "><p> </p> <h2 style="text-align: center;">Top advertised categories that resonate best with NBC holiday special viewers…</h2> </div> </div> </div> </div> <section id="" class="event-section is-associated-section"> <div class="container"> <div class="row row_flex"> <div class="event-illustration-grid event-illustration-grid--three"> <div class="event-illustration-grid__item "> <img src="https://together.nbcuni.com/wp-content/uploads/sites/3/2024/04/restaurant-icon-new-green.png"> <h4><p style="text-align: center;font-size: 45px;color: #249e45">141</p></h4> <div><p style="text-align: center;">index CPG food</p> </div> </div> <div class="event-illustration-grid__item "> <img src="https://together.nbcuni.com/wp-content/uploads/sites/3/2024/04/shopping-icon-new-green.png"> <h4><p style="text-align: center;font-size: 45px;color: #249e45">131</p></h4> <div><p style="text-align: center;">index retail</p> </div> </div> <div class="event-illustration-grid__item "> <img src="https://together.nbcuni.com/wp-content/uploads/sites/3/2024/04/phone-icon-new-green.png"> <h4><p style="text-align: center;font-size: 45px;color: #249e45">129</p></h4> <div><p style="text-align: center;">index telecom</p> </div> </div> </div> </div> </div> </section> <div class="CopyContent "> <div class="container"> <div class="row"> <div class="copy-content flexible-links "><p> </p> <p style="text-align: center; font-size: 10px;">compared to the competitive TV norm.</p> </div> </div> </div> </div> <div class="CopyContent "> <div class="container"> <div class="row"> <div class="copy-content flexible-links "><p> </p> <h2 style="text-align: center;">…resulting in stronger lifts down the purchase funnel.</h2> </div> </div> </div> </div> <section id="" class="CopyContent event-section event-section event-section_center is-associated-section "> <div class="container"> <div class="row row_flex row_flex_sm"> <div class="content"></div> <div class="event-content__flex-content"> <div class="flex-content flex-content_3 flex-content_row"> <div class="flex-content__content flex-content__content_center"> <div class="flex-content__text_stat" style="color:#249e45"><p style="font-size: 45px;">+10%</p> </div> <div class="flex-content__content-wrapper"> <div class="flex-content__content-item"><p>brand awareness</p> </div> </div> </div> <div class="flex-content__content flex-content__content_center"> <div class="flex-content__text_stat" style="color:#249e45"><p style="font-size: 45px;">+18%</p> </div> <div class="flex-content__content-wrapper"> <div class="flex-content__content-item"><p>brand opinion</p> </div> </div> </div> <div class="flex-content__content flex-content__content_center"> <div class="flex-content__text_stat" style="color:#249e45"><p style="font-size: 45px;">+14%</p> </div> <div class="flex-content__content-wrapper"> <div class="flex-content__content-item"><p>consideration</p> </div> </div> </div> </div> </div> </div> </div> </section> <div class="CopyContent "> <div class="container"> <div class="row"> <div class="copy-content flexible-links "><p> </p> <p style="text-align: center; font-size: 10px;">vs. non-viewers</p> </div> </div> </div> </div> <section id="" class="CopyContent event-section event-section event-section_center is-associated-section is-padding-top-default is-padding-btm-default is-margin-top-default is-margin-btm-default"> <div class="container"> <div class="row"> <div class="copy-content copy-content_center flexible-links"><p style="text-align: center;">Interested in learning more about the power of holiday specials at NBCU?</p> </div> <div class="event-contact__cta links-content is-dark-mode is-space-top"> <a href="https://together.nbcuni.com/advertise/" class="event-button event-button--black mp_track_links" data-title="ADVERTISE WITH US" data-special-category="event link" target="">ADVERTISE WITH US</a> </div> </div> </div> </section> <div id="ProgramGrid" class=""> <div class="container"> <div class="grid-items grid-items--grid"> <div class="row"> <div class="grid-items__header"> Additional Resources </div> </div> <div class="grid-items__collapsible-container"> <div class="row grid-items__content"> <div class="grid-item custom" data-post-id="67b32f08f3f5d" data-case-filter-terms="[""]" > <a href="https://together.nbcuni.com/insights/content-insights/" data-title="Content Insights" class="mp_track" target="_parent"> <div class="grid-item__thumb"> <img src="https://together.nbcuni.com/wp-content/uploads/sites/3/2023/02/Premium-Content-399x230.jpg" alt="Content Insights"/> </div> </a> <div class="grid-item__details"> <a href="https://together.nbcuni.com/insights/content-insights/" target="_parent"> <div class="info"> <div class="category">Insights</div> <div class="title">Content Insights</div> </div> </a> </div> </div> <div class="grid-item custom" data-post-id="67b32f08f4003" data-case-filter-terms="[""]" > <a href="https://together.nbcuni.com/network/halloween-fandemonium/" data-title="Halloween Fandemonium" class="mp_track" target="_parent"> <div class="grid-item__thumb"> <img src="https://together.nbcuni.com/wp-content/uploads/sites/3/2024/03/HalloweenThumb-Web-Optimized-399x230.png" alt="Halloween Fandemonium"/> </div> </a> <div class="grid-item__details"> <a href="https://together.nbcuni.com/network/halloween-fandemonium/" target="_parent"> <div class="info"> <div class="category">Big Events</div> <div class="title">Halloween Fandemonium</div> </div> </a> </div> </div> <div class="grid-item custom" data-post-id="67b32f08f408c" data-case-filter-terms="[""]" > <a href="https://together.nbcuni.com/insights/news/nbcuniversals-thanksgiving-day-programming-drives-monumental-scale-and-impact-for-brands/" data-title="NBCUniversal鈥檚 Thanksgiving Day Programming Drives Monumental Scale and Impact for Brands" class="mp_track" target="_parent"> <div class="grid-item__thumb"> <img src="https://together.nbcuni.com/wp-content/uploads/sites/3/2023/12/Thanksgiving-Thumbnail-399x230.png" alt="NBCUniversal鈥檚 Thanksgiving Day Programming Drives Monumental Scale and Impact for Brands"/> </div> </a> <div class="grid-item__details"> <a href="https://together.nbcuni.com/insights/news/nbcuniversals-thanksgiving-day-programming-drives-monumental-scale-and-impact-for-brands/" target="_parent"> <div class="info"> <div class="category">News</div> <div class="title">NBCUniversal鈥檚 Thanksgiving Day Programming Drives Monumental Scale and Impact for Brands</div> </div> </a> </div> </div> </div> </div> </div> </div> </div> <div class="CopyContent "> <div class="container"> <div class="row"> <div class="copy-content flexible-links "><div class="h-source"> <details> <summary style="color: #a8a5a5;">Source:</summary> <ul> <li>Purchase Funnel Lifts:聽YouGov Brand Index. NBC viewers. Brand metrics measured during the 2022 Holiday season (11/23-12/31/22). Awareness = % of audience who have heard of the brand. Brand Opinion = % of audience who have a positive impression of the brand. Consideration = % of audience who would consider purchasing the brand. A18+</li> <li>Family Co-Viewing:聽Nielsen, C3 data; Holiday season (11/23/22-12/31/22) vs 2022 excl holidays (1/1/22-11/22/22). Family viewing based on co viewing P18+ with P2-17. Prime (M-Sa 8P-11P, Su 7P-11P), excludes sports. NBCU entertainment: NBC, TEL, E!, Bravo, Oxygen, Syfy, USA. Total TV benchmark: all ad supported broadcast and cable, excluding NBCU networks. Comparisons based on co-viewing share.</li> <li>Search Engagement:聽EDO Ad Engage, 11/23/22-1/1/23, NBC vs competitive broadcast networks. Primetime, Airings with more than 50K impressions, (Ad Multiplier). Measured NBC Programs: Macy鈥檚 Thanksgiving Day Parade, National Dog Show, Dolly鈥檚 Magic Mountain Christmas, Miley鈥檚 New Year鈥檚 Eve聽 Party, Christmas in Rockefeller Center, P18+</li> <li>% comp of viewers look forward to NBC holidays: MindProber Survey Data. P18+. Data based on the following measured 2022 programming: Macy鈥檚 Thanksgiving Day Parade, The National Dog Show, Christmas in Rockefeller Center, Miley鈥檚 New Year Eve Party and Halloween in Hollywood Special.</li> <li>All Other Emotional Engagement data: MindProber Biometrics Data. P18+. Data based on the following measured 2022 programming: Macy鈥檚 Thanksgiving Day Parade, The National Dog Show, Christmas in Rockefeller Center, Miley鈥檚 New Year Eve Party and Halloween in Hollywood Special. Emotional Engagement based on Galvanic Skin Response. Competitive norm is based on non-NBCU long-form content in the US and UK.</li> </ul> </details> </div> <p> </p> </div> </div> </div> </div> <style> #logo-group { display: flex; justify-content: center; align-items: center; } .h-source { color: gray; font-size: .7em; line-height: 1rem; } .event-illustration-grid__item h4 { font-family: 'gotham-mediumgotham-medium', sans-serif; -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; font-style: normal; font-weight: normal; } .event-button, .event-discover-slide__button a { font-family: 'Source Sans Pro', sans-serif; padding: 10px 55px; font-size: 16px; line-height: 36px; font-weight: 700; letter-spacing: 2.1px; text-transform: uppercase; } .lg-image img { max-width: 22px; display: block; height:auto; padding: .2em; margin:auto; } </style> </div> </div> </div> </div> </section> </div> <footer class="footer" style="padding-top:0;"> <div class="footer__grid-container"> <ul id="menu-footer" class="footer__menu"><li id="menu-item-57351" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-57351"><a href="#">Premium Content</a> <ul class="sub-menu"> <li id="menu-item-87813" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-87813"><a href="https://together.nbcuni.com/nbcu-content/">NBCUniversal Content</a></li> <li id="menu-item-87802" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-87802"><a href="https://together.nbcuni.com/advertising/oneplatform/global-advertising-and-partnerships/">Global</a></li> <li id="menu-item-87803" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-87803"><a href="https://together.nbcuni.com/advertising/oneplatform/local/">Local</a></li> </ul> </li> <li id="menu-item-57352" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-57352"><a href="#">Advertising</a> <ul class="sub-menu"> <li id="menu-item-57363" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-57363"><a href="https://together.nbcuni.com/advertising/one-platform-technology/">Technology</a></li> <li id="menu-item-57364" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-57364"><a href="https://together.nbcuni.com/capabilities/creative-partnerships-at-nbcu/">Custom Content</a></li> <li id="menu-item-57366" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-57366"><a href="https://together.nbcuni.com/advertising/all-screens">All Screen Opportunities</a></li> </ul> </li> <li id="menu-item-57354" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-57354"><a href="https://together.nbcuni.com/your-nbcu/">Your NBCU</a> <ul class="sub-menu"> <li id="menu-item-57355" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-57355"><a href="/account/">Account Settings</a></li> </ul> </li> </ul> <div class="footer__links"> <div class="footer__logo"> <img src="https://together.nbcuni.com/wp-content/themes/nbcu_amplified/images/nbcu-logo-2019.PNG" alt="NBCUniversal Together" /> </div> <p class="footer__link" style="clear:both;">© NBCUniversal 2025</p> <a class="footer__link" href="https://www.nbcuniversal.com/privacy/cookies#accordionheader2" target="_blank">Ad Choices</a> <a class="footer__link" href="https://www.nbcuniversal.com/privacy?intake=Ad_Sales" target="_blank">Privacy Policy</a>  <a class="footer__link" style="display: flex; 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The NBC Holiday Cheer Carries Over Onto Partners | Content Insights