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Effective media development encompasses both of" /> <meta name="generator" content="Drupal 7 (https://www.drupal.org)" /> <link rel="canonical" href="https://www.sil.org/media-development/what-we-do-0" /> <link rel="shortlink" href="https://www.sil.org/node/83826" /> <meta property="og:site_name" content="SIL Global" /> <meta property="og:type" content="article" /> <meta property="og:url" content="https://www.sil.org/media-development/what-we-do-0" /> <meta property="og:title" content="What We Do" /> <meta property="og:description" content="Media specialists in SIL work with local communities to help them identify their preferred communication genres and technologies. Communication genres may include song, dance, chant, storytelling, narrative, poetry, drama… Communication technologies may include cassette, CD/VCD/DVD, radio, TV, cell phone, internet, and more. Effective media development encompasses both of these elements: information crafted in indigenous languages and communication genres together with a distribution strategy which uses media technology appropriate in the community." /> <meta property="og:updated_time" content="2014-10-21T20:15:20-05:00" /> <meta name="twitter:card" content="summary" /> <meta name="twitter:url" content="https://www.sil.org/media-development/what-we-do-0" /> <meta name="twitter:title" content="What We Do" /> <meta name="twitter:description" content="Media specialists in SIL work with local communities to help them identify their preferred communication genres and technologies. Communication genres may include song, dance, chant, storytelling," /> <meta property="article:published_time" content="2014-10-15T13:20:48-05:00" /> <meta property="article:modified_time" content="2014-10-21T20:15:20-05:00" /> <title>What We Do | SIL Global</title> <link type="text/css" rel="stylesheet" href="https://www.sil.org/sites/default/files/css/css_lQaZfjVpwP_oGNqdtWCSpJT1EMqXdMiU84ekLLxQnc4.css" media="all" /> <link type="text/css" rel="stylesheet" href="https://www.sil.org/sites/default/files/css/css_EM9PzeHZt2AxxQ3R05nXINg9akBOG66G3hxOgWtlp2E.css" media="all" /> <link type="text/css" rel="stylesheet" href="https://www.sil.org/sites/default/files/css/css_y-6OGvqwgwpR259lzJYNwvxpJm3Q1qOD_DWt90goRpM.css" media="all" /> <style>.panels-flexible-new .panels-flexible-region { padding: 0; } .panels-flexible-new .panels-flexible-region-inside { padding-right: 0.5em; padding-left: 0.5em; } .panels-flexible-new .panels-flexible-region-inside-first { padding-left: 0; } 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Communication genres may include song, dance, chant, storytelling, narrative, poetry, drama… Communication technologies may include cassette, CD/VCD/DVD, radio, TV, cell phone, internet, and more. Effective media development encompasses both of these elements: information crafted in indigenous languages and communication genres together with a distribution strategy which uses media technology appropriate in the community.</p> <p>Understanding the communication forms and technologies available to a community provides a basis for developing a media usage plan. Effective plans are developed by the community to address goals and felt needs by bringing together key sociolinguistic factors, communication genres and technology.</p> <p>Media specialists in SIL are also concerned with the documentation of communication resources of communities worldwide. 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