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id="top-nav-main-dd-ins-list-border-bottom" class="border-bottom"></div> </div> </div>   <div id="top-nav-main-dd-serv" class=""> <a id="top-nav-main-dd-serv-but" onmouseover="ChangeCssClass('top-nav-main-dd-serv-list-wrapper', 'show'); ChangeCssClass('top-nav-main-dd-serv', 'selected')" onmouseout="ChangeCssClass('top-nav-main-dd-serv-list-wrapper', 'hide'); ChangeCssClass('top-nav-main-dd-serv', '')"><img src="/web/20081204004141im_/http://www.doubleclick.com/images/blank.gif" id="ctl00_Img9" alt="Services & Support"/></a> <div id="top-nav-main-dd-serv-list-wrapper" class="hide" onmouseover="ChangeCssClass('top-nav-main-dd-serv-list-wrapper', 'show'); ChangeCssClass('top-nav-main-dd-serv', 'selected')" onmouseout="ChangeCssClass('top-nav-main-dd-serv-list-wrapper', 'hide'); ChangeCssClass('top-nav-main-dd-serv', '')"> <ul id="top-nav-main-dd-serv-list">  <li class="NavSubItemFirst"><a href="/web/20081204004141/http://www.doubleclick.com/support/overview.aspx" id="ctl00_zz24">Overview</a></li> <li class="NavSubItem"><a href="/web/20081204004141/http://www.doubleclick.com/support/support.aspx" id="ctl00_A25">Support</a></li> <li class="NavSubItem"><a href="/web/20081204004141/http://www.doubleclick.com/support/training.aspx" id="ctl00_A12">Training</a></li> <li class="NavSubItem"><a href="/web/20081204004141/http://www.doubleclick.com/support/consulting_services.aspx" id="ctl00_A26">Consulting Services</a></li>  </ul> <div id="top-nav-main-dd-serv-list-border-left" class="border-left"></div> <div id="top-nav-main-dd-serv-list-border-right" class="border-right"></div> <div class="clear"></div> <div id="top-nav-main-dd-serv-list-border-bottom" class="border-bottom"></div> </div> </div>  </div>   </div>  </div> <div id="mid"> <div id="mid-left"> <div class="content" id="mid-left-content">  <div id="ctl00_MainPageContent_ContentBlock1"> <h1>DoubleClick Advertising Exchange</h1> </div> <div id="ctl00_MainPageContent_ContentBlock2"> <p>The DoubleClick Advertising Exchange service makes buying and selling digital advertising faster, easier and more profitable. Through an impression-by-impression auction marketplace, the service connects industry-leading online publishers with top-tier advertisers, agencies and networks.</p> <p>Buyers get immediate access to inventory that meets campaign goals. Additionally, buyers increase return on investment through intelligent goal-based bid rules, defined budgets, targeting, and frequency caps on inventory purchases.</p> <p>Sellers capture additional revenue and increase overall yield by reducing unsold and undervalued inventory. DoubleClick’s proprietary Dynamic Allocation system sells inventory through the channel that pays the highest price, in real time. Collection risk is eliminated with DoubleClick’s clearing system.</p> <p>Both buyers and sellers streamline ad operations and eliminate counting discrepancies through integration with DART for Publishers, DART Enterprise and DART for Advertisers. DoubleClick Advertising Exchange provides a single billing and payment point for all transactions, greatly reducing complexity and financial risk for participants.</p> <p>Learn more about how DoubleClick Advertising Exchange can work for you.</p> </div> <br/><br/>  </div> <hr class="hide"/> </div> <div id="ctl00_right_column"> <div id="mid-right"> <div class="UserControlPanelMain"> <div class="UserControlPanelTopRound"> </div> <div class="UserControlPanelTopHalf"> <div class="UserControlPanelTopHalfButtons"> <a class="UserControlPanelEmailButton" href="javascript:send_email_to_friend('http://web.archive.org/web/20081204004141/http://doubleclick.com/products/advertisingexchange/index.aspx');">EMAIL »</a> <a id="ctl00_RightSideColumnContent_visitor_tools1_btn_print" class="UserControlPanelPrintButton" href="/web/20081204004141/http://www.doubleclick.com/products/advertisingexchange/index.aspx?print=yes" target="_blank">PRINT »</a> <div class="bx_font_label"> ADJUST TEXT </div> <div class="bx_font_buttons"> <a id="ctl00_RightSideColumnContent_visitor_tools1_btn_font_small" href="javascript:__doPostBack('ctl00$RightSideColumnContent$visitor_tools1$btn_font_small','')"><img src="/web/20081204004141im_/http://www.doubleclick.com/images/dc_typezoom_1_on.gif" id="ctl00_RightSideColumnContent_visitor_tools1_Img11" alt="Small Font" border="0"/></a> <a id="ctl00_RightSideColumnContent_visitor_tools1_btn_font_normal" href="javascript:__doPostBack('ctl00$RightSideColumnContent$visitor_tools1$btn_font_normal','')"><img src="/web/20081204004141im_/http://www.doubleclick.com/images/dc_typezoom_2_on.gif" id="ctl00_RightSideColumnContent_visitor_tools1_Img12" alt="Normal Font" border="0"/></a> <a id="ctl00_RightSideColumnContent_visitor_tools1_btn_font_large" href="javascript:__doPostBack('ctl00$RightSideColumnContent$visitor_tools1$btn_font_large','')"><img src="/web/20081204004141im_/http://www.doubleclick.com/images/dc_typezoom_3_on.gif" id="ctl00_RightSideColumnContent_visitor_tools1_Img13" alt="Large Font" border="0"/></a> </div> </div> </div> <div class="UserControlPanelBottomHalf"> <div class="UserControlPanelHelpButton"> <a href="http://web.archive.org/web/20081204004141/http://help.doubleclick.com/" id="ctl00_RightSideColumnContent_visitor_tools1_aSignIn" target="_blank"><b>Sign In</b> for Services and Support »</a> </div> </div> <div class="UserControlPanelBottomRound"> </div> </div> <div class="subnav"> <div class="top"></div> <div class="background"> <div class="content"> <ul class="sifr"> <li class="subnav-title"><a href="index.aspx">DoubleClick Advertising Exchange</a></li> <li><a href="benefits_for_buyers.aspx">BENEFITS FOR BUYERS</a></li><li><a href="benefits_for_sellers.aspx">BENEFITS FOR SELLERS</a></li><li><a href="view_demo.aspx">VIEW DEMO</a></li><li><a href="/web/20081204004141/http://www.doubleclick.com/contact/contact_network.aspx?productname=Advertising Exchange">CONTACT A REPRESENTATIVE</a></li> </ul> </div> </div> <div class="bottom"> </div> </div> <div class="RightPromotionsContainer"> <div id="ctl00_RightSideColumnContent_Subnav1_ContentBlock1"> <a href="/web/20081204004141/http://www.doubleclick.com/insight/downloadResearch.aspx?fileName=dc_adxoverview_0704.pdf" target="_blank"><img title="The Global Ad Marketplace" height="127" alt="The Global Ad Marketplace" src="/web/20081204004141im_/http://www.doubleclick.com/uploadedImages/Products/advertisingexchange/adx1.jpg" width="248" border="0"/></a> </div> </div> </div> </div> <div class="clear"></div> </div>   <div id="ctl00_footer"> <div id="footer" runat="server"><div id="footer-nav-int"><div name="kdk"><ul> <li><a href="http://web.archive.org/web/20081204004141/http://www2.doubleclick.com/apac/">ASIA/PACIFIC</a></li> <li><a href="http://web.archive.org/web/20081204004141/http://emea.doubleclick.com/de">DEUTSCHLAND</a></li> <li><a href="http://web.archive.org/web/20081204004141/http://emea.doubleclick.com/es">ESPAÑA</a></li> <li><a href="http://web.archive.org/web/20081204004141/http://emea.doubleclick.com/fr/">FRANCE</a></li> <li><a href="http://web.archive.org/web/20081204004141/http://emea.doubleclick.com/uk/">UNITED KINGDOM</a></li> <li><a href="/web/20081204004141/http://www.doubleclick.com/">UNITED STATES</a></li> </ul> </div></div><div id="footer-copy" style="MARGIN-LEFT: 0px"><a href="#"><img title="Trust1" height="24" alt="Trust1" src="/web/20081204004141im_/http://www.doubleclick.com/uploadedImages/footer-copy-trust.gif" width="86" border="0"/></a><div id="footer-copy-text">© 2008 Google Inc. 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