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Yale Colors | Yale Identity
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<a data-link-style="underline" data-link-type="internal" class="breadcrumbs__link breadcrumbs__link--level-0" href="/core-identity-elements"> Core Identity Elements</a> </li> <li class="breadcrumbs__item breadcrumbs__item--level-0 breadcrumbs__item--active"> <a aria-current="page" data-link-style="underline" data-link-type="internal" class="breadcrumbs__link breadcrumbs__link--level-0 breadcrumbs__link--active"> Colors</a> </li> </ol> </nav> <button aria-hidden="true" tabindex="-1" class="breadcrumbs__control breadcrumbs__control--left"> <svg class="breadcrumbs__icon breadcrumbs__icon--left" aria-hidden="true" role="img" > <use xlink:href="/themes/contrib/atomic/node_modules/@yalesites-org/component-library-twig/dist/icons.svg#angle-down"></use> </svg> </button> <button aria-hidden="true" tabindex="-1" class="breadcrumbs__control breadcrumbs__control--right"> <svg class="breadcrumbs__icon breadcrumbs__icon--right" aria-hidden="true" role="img" > <use xlink:href="/themes/contrib/atomic/node_modules/@yalesites-org/component-library-twig/dist/icons.svg#angle-down"></use> </svg> </button> </div> </div> <div> <div data-component-width="site" class="page-title visible"> <div class="page-title__inner"> <div class="page-title__top"> <div class="page-title__title-wrap"> <h1 class="page-title__heading"> Yale Colors</h1> </div> </div> </div> </div> </div> </div> </div> <div class="layout layout--onecol"> <div class="layout__region layout__region--content"> <div data-component-width="site" data-component-alignment="left" data-component-variation="default" class="text-field"> <div class="text-field__inner"> <div class="text"> <p>Yale Blue is deeply ingrained in the culture of the university and has served as a key institutional identifier since the late 1800s. It is the most appropriate base or accent color for projects originating from the university. Alternative blues are also suggested for uses for which the official Yale Blue is not suitable for technical or aesthetic reasons.</p> <p>Designers and printers should refer to the Yale Blue swatch book for ink formulation and color matching on press. Copies are available from the <a href="https://printer.yale.edu/">Office of the University Printer</a> or <a href="https://ypps.yale.edu/">Yale Printing & Publishing Services</a>.</p> </div> </div> </div> <div data-component-width="site" class="divider__wrapper"> <div data-divider-position="left" class="divider__inner"> <div data-animate-item="enabled" class="divider" data-divider-width="100"></div> </div> </div> <div data-component-width="site" data-component-alignment="left" data-component-variation="default" class="text-field"> <div class="text-field__inner"> <div class="text"> <h2>The function of color</h2> <p>Yale embraces design that effectively communicates content. Designers are encouraged to establish a base color (generally black or Yale Blue) and to introduce additional color purposefully to differentiate text or image content—not merely to decorate it. Although advances in print technology allow more colors for the same price, working within a limited palette of one or two colors better reflects Yale’s clarity of purpose.</p> </div> </div> </div> <div data-component-width="site" class="divider__wrapper"> <div data-divider-position="left" class="divider__inner"> <div data-animate-item="enabled" class="divider" data-divider-width="75"></div> </div> </div> <div data-component-width="site" data-component-alignment="left" data-component-variation="default" class="text-field"> <div class="text-field__inner"> <div class="text"> <h2>Yale Blue</h2> <p>Official Yale Blue can be specified for use as a spot color or as a process color by following the specifications outlined below.</p> <p>When Yale Blue is printed as a solid color, an inline application of varnish or aqueous coating must be applied to prevent “bronzing.” See additional technical guidelines in the Yale Blue swatch book, available from the <a href="https://printer.yale.edu">Office of the University Printer </a>or <a href="https://ypps.yale.edu/">Yale Printing & Publishing Services</a>.</p> </div> </div> </div> <div data-component-width="site" data-wrapped-image-style="floated" data-wrapped-image-alignment="right" class="wrapped-image"> <div class="wrapped-image__inner"> <div class="wrapped-image__content-wrapper"> <div class="wrapped-image__image"> <div> <img loading="eager" srcset="/sites/default/files/styles/max_width_320/public/2023-12/yale-blue-spot-process-3.png?itok=F8ge5DUb 320w, /sites/default/files/styles/max_width_480/public/2023-12/yale-blue-spot-process-3.png?itok=y7H_3ayy 480w, /sites/default/files/styles/max_width_640/public/2023-12/yale-blue-spot-process-3.png?itok=NxDilWq3 640w, /sites/default/files/styles/max_width_800/public/2023-12/yale-blue-spot-process-3.png?itok=o6_dvuwH 800w, /sites/default/files/styles/max_width_896/public/2023-12/yale-blue-spot-process-3.png?itok=MxZW_8X3 896w, /sites/default/files/styles/max_width_960/public/2023-12/yale-blue-spot-process-3.png?itok=Q88uDraj 960w, /sites/default/files/styles/max_width_1120/public/2023-12/yale-blue-spot-process-3.png?itok=yeDlpd8i 1120w, /sites/default/files/styles/max_width_2400/public/2023-12/yale-blue-spot-process-3.png?itok=6saks-im 1153w" sizes="(min-width: 992px) 640px, (min-width: 838px) 896px, 100vw" width="960" height="1490" src="/sites/default/files/styles/max_width_320/public/2023-12/yale-blue-spot-process-3.png?itok=F8ge5DUb" alt="Yale blue spot and process color swatches" /> </div> </div> <div class="wrapped-image__text"><p><strong>Official Yale Blue, spot color</strong></p> <p>Ask your designer and printer to match the official swatch book color, or specify Superior Printing Ink Co.’s Yale Blue ink formula, HB 6254 (for coated paper) or HB 6255 (for uncoated paper). Specify an inline aqueous coating or varnish for all jobs with areas of solid color to prevent bronzing, reduce rub-off, and ensure an acceptable color match.</p> <p><strong>Official Yale Blue, process color</strong></p> <p>For coated paper: CMYK 100, 75, 8, 40<br>For uncoated paper: CMYK 100, 70, 5, 35<br>Because of differences in paper, ink, and equipment, these process build percentages are provided as general guidelines only. Ask your designer and printer to match the official swatch book color. Specify an inline aqueous coating or varnish for all jobs with areas of solid color to prevent bronzing, reduce rub-off, and ensure an acceptable color match.</p> <p>If the specified Superior Printing Ink Co. formula cannot be obtained for conventional printing, use PMS 648C for printing on coated paper and for all inset and silkscreen projects. For conventional printing on uncoated paper, use PMS 295U. Consult with vendor to determine the choice of ink for coated or uncoated use before providing a digital file. </p> <p>For projects requiring a paint color match for Yale Blue, use Benjamin Moore 2064-10 Bold Blue or ask your vendor to match the official swatch book color. </p> </div> </div> </div> </div> <div data-component-width="site" data-component-alignment="left" data-component-variation="default" class="text-field"> <div class="text-field__inner"> <div class="text"> <h3><span>Using Yale Blue</span></h3> <p>Yale Blue should be used as a spot color for official stationery, banners and signage, brochures, and single-color publications. Yale Blue can be used by itself or in combination with other colors. Yale Gray is a recommended companion for Yale Blue in official Yale publications. Departments may choose other colors to complement Yale Blue according to the content at hand and the objectives for the project.</p> <p>Yale Blue should be utilized for Yale websites as either a primary or secondary color.</p> </div> </div> </div> <div data-component-width="site" data-wrapped-image-style="floated" data-wrapped-image-alignment="right" class="wrapped-image"> <div class="wrapped-image__inner"> <div class="wrapped-image__content-wrapper"> <div class="wrapped-image__image"> <figure class="figure"> <div> <img loading="eager" srcset="/sites/default/files/styles/max_width_960/public/2023-10/blue-flag.jpg?itok=53mcVuKY 276w" sizes="(min-width: 992px) 640px, (min-width: 838px) 896px, 100vw" width="276" height="194" src="/sites/default/files/styles/max_width_320/public/2023-10/blue-flag.jpg?itok=le-oVRb-" alt="Decorative" /> </div> <figcaption class="caption"> <p>Photo: AP Images</p> </figcaption> </figure> </div> <div class="wrapped-image__text"><h3>History of Yale Blue</h3> <p>Yale Blue has historic roots in the college rowing competitions. As early as 1843, the winning boat in crew intramurals displayed a blue pennant with “Yale” lettered in white. In 1894 the Yale Corporation voted to adopt blue as the university’s official color, choosing a dark shade used as the official color of the University of Oxford. In practice, some latitude is a must since the realities of print and web production preclude absolute color consistency.</p> </div> </div> </div> </div> <div data-component-width="site" class="divider__wrapper"> <div data-divider-position="left" class="divider__inner"> <div data-animate-item="enabled" class="divider" data-divider-width="75"></div> </div> </div> <div data-component-width="site" data-component-alignment="left" data-component-variation="default" class="text-field"> <div class="text-field__inner"> <div class="text"> <h2>Additional standard colors</h2> <p>Variations on Yale Blue, of both higher and lower intensity, should be used in situations in which the official Yale Blue would be formally ineffective. For example, when pairing Yale Blue with black in a print publication, a higher-intensity, brighter alternative (PMS 660) will contrast more distinctly with black. A lower-intensity blue (PMS 654) may work better when paired with brighter accent colors. A Yale Gray is specified for use with black-and-white printing or for when a more neutral element is needed in a design.</p> </div> </div> </div> <div data-component-width="site" data-wrapped-image-style="floated" data-wrapped-image-alignment="right" class="wrapped-image"> <div class="wrapped-image__inner"> <div class="wrapped-image__content-wrapper"> <div class="wrapped-image__image"> <div> <img loading="eager" srcset="/sites/default/files/styles/max_width_320/public/2023-12/pms660.png?itok=uzgUGG5V 320w, /sites/default/files/styles/max_width_480/public/2023-12/pms660.png?itok=DGtHmuXV 480w, /sites/default/files/styles/max_width_640/public/2023-12/pms660.png?itok=TvcYsVfk 640w, /sites/default/files/styles/max_width_800/public/2023-12/pms660.png?itok=fv5umnPJ 800w, /sites/default/files/styles/max_width_896/public/2023-12/pms660.png?itok=k_oG9l2Y 896w, /sites/default/files/styles/max_width_960/public/2023-12/pms660.png?itok=mOmgEsF6 960w, /sites/default/files/styles/max_width_1120/public/2023-12/pms660.png?itok=tRGRHLmR 1120w, /sites/default/files/styles/max_width_2400/public/2023-12/pms660.png?itok=Ud9NPDPL 1153w" sizes="(min-width: 992px) 640px, (min-width: 838px) 896px, 100vw" width="960" height="501" src="/sites/default/files/styles/max_width_320/public/2023-12/pms660.png?itok=uzgUGG5V" alt="PMS 660 Swatch" /> </div> </div> <div class="wrapped-image__text"><p><strong>Higher intensity (brighter) than Yale Blue</strong><br>PMS 660 coated and uncoated<br>CMYK 90, 57, 0, 0</p> </div> </div> </div> </div> <div data-component-width="site" data-wrapped-image-style="floated" data-wrapped-image-alignment="right" class="wrapped-image"> <div class="wrapped-image__inner"> <div class="wrapped-image__content-wrapper"> <div class="wrapped-image__image"> <div> <img loading="eager" srcset="/sites/default/files/styles/max_width_320/public/2023-12/pms654.png?itok=YH9IHD5p 320w, /sites/default/files/styles/max_width_480/public/2023-12/pms654.png?itok=ikTtA6Co 480w, /sites/default/files/styles/max_width_640/public/2023-12/pms654.png?itok=sAhAq6uB 640w, /sites/default/files/styles/max_width_800/public/2023-12/pms654.png?itok=ZBdWHpkJ 800w, /sites/default/files/styles/max_width_896/public/2023-12/pms654.png?itok=po6g_gYG 896w, /sites/default/files/styles/max_width_960/public/2023-12/pms654.png?itok=9--Oh9kO 960w, /sites/default/files/styles/max_width_1120/public/2023-12/pms654.png?itok=-lamZEsg 1120w, /sites/default/files/styles/max_width_2400/public/2023-12/pms654.png?itok=DWEfzoLE 1153w" sizes="(min-width: 992px) 640px, (min-width: 838px) 896px, 100vw" width="960" height="501" src="/sites/default/files/styles/max_width_320/public/2023-12/pms654.png?itok=YH9IHD5p" alt="PMS 654 swatch" /> </div> </div> <div class="wrapped-image__text"><p><strong>Lower intensity (grayer) than Yale Blue</strong><br>PMS 654 coated and uncoated<br>CMYK 100, 67, 0, 37</p> </div> </div> </div> </div> <div data-component-width="site" data-wrapped-image-style="floated" data-wrapped-image-alignment="right" class="wrapped-image"> <div class="wrapped-image__inner"> <div class="wrapped-image__content-wrapper"> <div class="wrapped-image__image"> <div> <img loading="eager" srcset="/sites/default/files/styles/max_width_320/public/2023-12/yale-gray.png?itok=DO1HNmv5 320w, /sites/default/files/styles/max_width_480/public/2023-12/yale-gray.png?itok=Ozc0_rPQ 480w, /sites/default/files/styles/max_width_640/public/2023-12/yale-gray.png?itok=OkcebYYR 640w, /sites/default/files/styles/max_width_800/public/2023-12/yale-gray.png?itok=urVJXsvU 800w, /sites/default/files/styles/max_width_896/public/2023-12/yale-gray.png?itok=euf4fTCO 896w, /sites/default/files/styles/max_width_960/public/2023-12/yale-gray.png?itok=7HmpUC1g 960w, /sites/default/files/styles/max_width_1120/public/2023-12/yale-gray.png?itok=0uCj-Y0q 1120w, /sites/default/files/styles/max_width_2400/public/2023-12/yale-gray.png?itok=YODn7hqz 1153w" sizes="(min-width: 992px) 640px, (min-width: 838px) 896px, 100vw" width="960" height="501" src="/sites/default/files/styles/max_width_320/public/2023-12/yale-gray.png?itok=DO1HNmv5" alt="Yale warm gray swatch" /> </div> </div> <div class="wrapped-image__text"><p><strong>A secondary color for use with Yale Blue</strong><br>PMS Warm Gray 7 coated and uncoated<br>CMYK 42, 40, 44, 4</p> </div> </div> </div> </div> </div> </div> <div class="layout layout--onecol"> <div class="layout__region layout__region--content"> <div data-component-theme="one" data-component-width="site" data-component-alignment="center" class="callouts"> <div class="callouts__wrap"> <div class="callouts__inner"> <div class="callout"> <div class="callout__inner"> <h2 class="callout__heading"> Recommended colors for websites </h2> <div class="callout__text"><p>Additional accent colors are available for use on Yale 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