CINXE.COM
Accelerate your path to the C-suite with a marketing certification.
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.b-164408266-subheading_text_color { color: #FFFFFF } .banner__button.b-164408266-button_border_radius { border-radius: 5; } @media screen and (min-width: 768px) { .b-164408266-top { padding-top: 0px; } .b-164408266-bottom { padding-bottom: 0px; } } .bl { width: 100%; } </style> <section class="banner b-164408266-background_color"> <img src='https://cdn.fs.teachablecdn.com/yZoOXPySLWTQEwDDKW1Q' alt='Marketing Certified' data-target="block.data.image_url Marketing Certified" class=b-164408266-image_overlay /> <div class="bl"> <div class="banner__inner b-164408266-alignment b-164408266-bottom b-164408266-top b-164408266-content_width"> <div class="banner__heading-group heading-type-h2"> <div data-target="block.data.heading_text" class="header b-164408266-heading_text_color rich-text"> <h2> <span style="color:rgb(0, 0, 0);background-color:transparent;">Transform your marketing strategy and position yourself for the CMO role. </span><br class="softbreak"> </h2> </div> <div data-target="block.data.subheading_text" class="subheader b-164408266-subheading_text_color rich-text"> <p class="ql-align-center"><span style="background-color:transparent;color:rgb(0, 0, 0);"><br class="softbreak">The marketing team is one of the core internal stakeholders that you, as a PMM, must align with in order to position your function for success. This course will empower you with the knowledge and confidence you need to influence high-level marketing campaigns and prepare for the CMO role. </span><br class="softbreak"><br class="softbreak"></p> </div> </div> <div class="banner__button-wrapper"> <a href='https://product-marketing1.teachable.com/purchase?product_id=4016893' target="_blank" rel="noopener" > <button class='banner__button b-164408266-button_border_radius base-button' data-target="block.data.button_text" > Get certified </button> </a> </div> </div> </div> </section> </div> <!-- in live preview mode we add an extra wrapper around each block, and remove the `block.show` check --> <style type='text/css'>.b-164408268-top { padding-top: 22.400000000000002px; } .b-164408268-bottom { padding-bottom: 22.400000000000002px; } .b-164408268-text_color { color: #000000; } .b-164408268-content_width { max-width: 960px; } .b-164408268-background_color { background-color: #ffffff; } .b-164408268-heading_text_color { color: #000000; }</style> <div class="course-block block text " id="block-164408268"> <style> .block__text .b-164408268-text_color { color: #000000 } .block__text .b-164408268-content_width { width: 960px; } .block__text .b-164408268-heading_text_color h1, .block__text .b-164408268-heading_text_color h2, .block__text .b-164408268-heading_text_color h3, .block__text .b-164408268-heading_text_color h4, .block__text .b-164408268-heading_text_color h5, .block__text .b-164408268-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408268-top { padding-top: 40px; } .b-164408268-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164408268-top b-164408268-bottom b-164408268-background_color'> <div class="block__text-wrapper b-164408268-content_width b-164408268-heading_text_color b-164408268-text_color" data-target="block.data.body"> <h4 class="ql-align-center"> <span style="color:rgb(0, 0, 0);background-color:transparent;">⏰ 3+ hours of content 👩🏼🏫 6 modules 📙 60 chapters 📝 5 activities 🛠 7 templates 🔖 Official certification 👨🏼💻 100% self-paced</span><br class="softbreak"> </h4> </div> </section> </div> <!-- in live preview mode we add an extra wrapper around each block, and remove the `block.show` check --> <div class="course-block block custom_html block-custom-name-brochure " id="block-164408269"> <!-- if no liquid block data saved we render a default state --> <style> .blank-template-body { color: #36414D; font-size: 16px; font-weight: 400; line-height: 24px; opacity: 0.6; width: 750px; text-align: left; } </style> <div style="display: flex; justify-content: center;"><button class="hs-cta-trigger-button hs-cta-trigger-button-81205162993" style="all:unset;font-family:Helvetica,Arial,sans-serif;display:inline-block;max-width:100%;white-space:nowrap;overflow:hidden;text-overflow:ellipsis;background-color:#FF5C4D;color:#fff;font-size:16px;border-radius:5px;padding:0 26px;font-weight:bold;height:50px;cursor:pointer;line-height:50px;text-align:center;margin:0;text-decoration:none;">Download the brochure</button></div> </div> <!-- in live preview mode we add an extra wrapper around each block, and remove the `block.show` check --> <style type='text/css'>.b-164408270-top { padding-top: 2.8000000000000003px; } .b-164408270-bottom { padding-bottom: 2.8000000000000003px; } .b-164408270-text_color { color: #000000; } .b-164408270-content_width { max-width: 960px; } .b-164408270-background_color { background-color: #FFFFFF; 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} .b-164408272-bottom { padding-bottom: 22.400000000000002px; } .b-164408272-text_color { color: #000000; } .b-164408272-gutter_width { --gutter-width: 24px; } .b-164408272-content_width { width: 960px; } .b-164408272-heading_color { color: #000000; } .b-164408272-text_alignment { text-align: left; } .b-164408272-background_color { background-color: #FFFFFF; } .b-164408272-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text block-custom-name-course-overview " id="block-164408272"> <style> .block__image-with-text .b-164408272-text_color { color: #000000; } .block__image-with-text.b-164408272-background_color { background-color: #FFFFFF; } .block__image-with-text .b-164408272-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164408272-text_alignment { text-align: left; } .block__image-with-text__image.b-164408272-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408272-top { padding-top: 40px; } .b-164408272-bottom { padding-bottom: 40px; } .b-164408272-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 12px); margin-right: 12px; } .b-164408272-gutter_width div.block__image-with-text__image { width: calc(50% - 12px); margin-left: 12px; } } </style> <section class='bl container block__image-with-text b-164408272-background_color b-164408272-top b-164408272-bottom b-164408272-gutter_width image-with-text-layout-right'> <div class="b-164408272-content_width block__image-with-text__wrapper b-164408272-heading_color b-164408272-text_color b-164408272-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong>Course overview.</strong><br class="softbreak"> </h4> </div> <p><span style="color:rgb(0, 0, 0);background-color:transparent;"><br class="softbreak">The objective of the </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">Marketing Certified | Masters</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"> course is to clearly explain how product marketing and marketing should work together, how PMMs (you!) can influence marketing campaigns, and how to navigate the typical career trajectory from a product marketing lead into the C-suite. </span><br class="softbreak"><br class="softbreak"><span style="color:rgb(0, 0, 0);background-color:transparent;">Our indispensable collection of frameworks and templates will leave little room for error and equip you with the confidence to build the perfect working relationship with your colleagues in marketing, as well as increase your chance of being promoted into the C-suite as a CMO. </span><br class="softbreak"></p> </div> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/YDc8hUbuQgK9r9vkIoFO' alt='Marketing Certified | Masters action shot' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164408272-image_border_radius image" /> </div> </div> </section> </div> <!-- in live preview mode we add an extra wrapper around each block, and remove the `block.show` check --> <style type='text/css'>.b-164408273-top { padding-top: 22.400000000000002px; 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" id="block-164408273"> <style> .block__image-with-text .b-164408273-text_color { color: #000000; } .block__image-with-text.b-164408273-background_color { background-color: #FFFFFF; } .block__image-with-text .b-164408273-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164408273-text_alignment { text-align: left; } .block__image-with-text__image.b-164408273-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408273-top { padding-top: 40px; } .b-164408273-bottom { padding-bottom: 40px; } .b-164408273-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 12px); margin-left: 12px; } .b-164408273-gutter_width div.block__image-with-text__image { width: calc(50% - 12px); margin-right: 12px; } } </style> <section class='bl container block__image-with-text b-164408273-background_color b-164408273-top b-164408273-bottom b-164408273-gutter_width image-with-text-layout-left'> <div class="b-164408273-content_width block__image-with-text__wrapper b-164408273-heading_color b-164408273-text_color b-164408273-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/fMq3igi0T3mbCuCUcZdP' alt='Marketing Certified | Masters badge' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164408273-image_border_radius image" /> </div> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);background-color:transparent;">By the end of this course, you’ll be able to:</strong><br class="softbreak"> </h4> </div> <p><span style="color:rgb(0, 0, 0);background-color:transparent;"><br class="softbreak">⏰ Fully grasp why marketing is a key stakeholder and why the marketing strategy is </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">so important</strong><span style="color:rgb(0, 0, 0);background-color:transparent;">.</span></p><p><span style="color:rgb(0, 0, 0);background-color:transparent;">📙 Understand how working better with marketing can </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">improve</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"> the company’s bottom line.</span></p><p><span style="color:rgb(0, 0, 0);background-color:transparent;">🔖 Understand how </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">close alignment</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"> with marketing can help your </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">personal goals </strong><span style="color:rgb(0, 0, 0);background-color:transparent;">and career trajectory. </span></p><p><span style="color:rgb(0, 0, 0);background-color:transparent;">✅ Claim joint ownership of specific OKRs and KPIs alongside marketing </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">with confidence</strong><span style="color:rgb(0, 0, 0);background-color:transparent;">. </span></p><p><span style="color:rgb(0, 0, 0);background-color:transparent;">🛠 Understand how to use each and every template included within the course for </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">maximum impact</strong><span style="color:rgb(0, 0, 0);background-color:transparent;">. </span></p><p><span style="color:rgb(0, 0, 0);background-color:transparent;">💪 Know how to prove the </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">value of your function</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"> to marketing and the wider organization.</span></p><p><span style="color:rgb(0, 0, 0);background-color:transparent;">🧠 Understand the specific </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">challenges</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"> that marketing faces as a department. </span></p><p><span style="color:rgb(0, 0, 0);background-color:transparent;">👏 Understand </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">how to lead high-level campaigns</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"> alongside marketing.</span><br class="softbreak"><br class="softbreak"></p> </div> </div> </section> </div> <!-- in live preview mode we add an extra wrapper around each block, and remove the `block.show` check --> <style type='text/css'>.b-164408274-top { padding-top: 0.0px; } .b-164408274-bottom { padding-bottom: 5.6000000000000005px; } .b-164408274-background_color { background-color: #ffffff; } .b-164408274-button_border_radius { border-radius: 5px; }</style> <div class="course-block block button " id="block-164408274"> <style> .block__button--button.b-164408274-button_border_radius { border-radius: 5px; } @media screen and (min-width: 768px) { .b-164408274-top { padding-top: 0px; } .b-164408274-bottom { padding-bottom: 10px; } } </style> <section class="container bl b-164408274-background_color b-164408274-bottom b-164408274-top"> <div class="block__button"> <a href='https://product-marketing1.teachable.com/purchase?product_id=4016893' target="_blank" rel="noopener" class='block__button--link' > <button class='block__button--button b-164408274-button_border_radius base-button' data-target="block.data.button_text" > Get certified </button> </a> </div> </section> </div> <!-- in live preview mode we add an extra wrapper around each block, and remove the `block.show` check --> <style type='text/css'>.b-164408275-top { padding-top: 0.0px; } .b-164408275-bottom { padding-bottom: 5.6000000000000005px; } .b-164408275-text_color { color: #36414D; } .b-164408275-content_width { max-width: 590px; } .b-164408275-background_color { background-color: #FFFFFF; } .b-164408275-heading_text_color { color: #36414D; }</style> <div class="course-block block text " id="block-164408275"> <style> .block__text .b-164408275-text_color { color: #36414D } .block__text .b-164408275-content_width { width: 590px; } .block__text .b-164408275-heading_text_color h1, .block__text .b-164408275-heading_text_color h2, .block__text .b-164408275-heading_text_color h3, .block__text .b-164408275-heading_text_color h4, .block__text .b-164408275-heading_text_color h5, .block__text .b-164408275-heading_text_color h6 { color: #36414D } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408275-top { padding-top: 0px; } .b-164408275-bottom { padding-bottom: 10px; } } </style> <section class='container bl block__text rich-text b-164408275-top b-164408275-bottom b-164408275-background_color'> <div class="block__text-wrapper b-164408275-content_width b-164408275-heading_text_color b-164408275-text_color" data-target="block.data.body"> <p class="ql-align-center"><a href="https://www.productmarketingalliance.com/signup/" target="_blank" style="color:rgb(0, 0, 0);background-color:rgb(249, 250, 253);"><u>Free for Pro+ members.</u></a><br class="softbreak"></p> </div> </section> </div> <!-- in live preview mode we add an extra wrapper around each block, and remove the `block.show` check --> <style type='text/css'>.b-164408276-top { padding-top: 22.400000000000002px; } .b-164408276-bottom { padding-bottom: 22.400000000000002px; } .b-164408276-text_color { color: #000000; } .b-164408276-content_width { max-width: 960px; } .b-164408276-background_color { background-color: #F5F5F5; } .b-164408276-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-quote " id="block-164408276"> <style> .block__text .b-164408276-text_color { color: #000000 } .block__text .b-164408276-content_width { width: 960px; } .block__text .b-164408276-heading_text_color h1, .block__text .b-164408276-heading_text_color h2, .block__text .b-164408276-heading_text_color h3, .block__text .b-164408276-heading_text_color h4, .block__text .b-164408276-heading_text_color h5, .block__text .b-164408276-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408276-top { padding-top: 40px; } .b-164408276-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164408276-top b-164408276-bottom b-164408276-background_color'> <div class="block__text-wrapper b-164408276-content_width b-164408276-heading_text_color b-164408276-text_color" data-target="block.data.body"> <h5 class="ql-align-center">"As a seasoned marketing professional, this course was a breath of fresh air! The detail on the traditional marketing role vs the product marketing role is spectacular! Really helps align how to build a stronger relationship internally to achieve the bottom line more strategically. I highly recommend this course to anyone that's in a start-up environment or trying to break into a PMM role. This course will help you figure out the career path best for you and your goals."</h5><p class="ql-align-center"><br class="softbreak">Crystal Crouch, Sr. Manager Product Marketing (Insurance Partners) at Motive Inc.<br class="softbreak"></p> </div> </section> </div> <!-- in live preview mode we add an extra wrapper around each block, and remove the `block.show` check --> <style type='text/css'>.b-164408277-top { padding-top: 22.400000000000002px; } .b-164408277-bottom { padding-bottom: 22.400000000000002px; } .b-164408277-text_color { color: #000000; } .b-164408277-gutter_width { --gutter-width: 24px; } .b-164408277-content_width { width: 960px; } .b-164408277-heading_color { color: #000000; } .b-164408277-text_alignment { text-align: left; } .b-164408277-background_color { background-color: #FFFFFF; } .b-164408277-image_border_radius { border-radius: 12px; }</style> <div class="course-block block image_with_text block-custom-name-logo-cloud " id="block-164408277"> <style> .block__image-with-text .b-164408277-text_color { color: #000000; } .block__image-with-text.b-164408277-background_color { background-color: #FFFFFF; } .block__image-with-text .b-164408277-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164408277-text_alignment { text-align: left; } .block__image-with-text__image.b-164408277-image_border_radius { border-radius: 12px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408277-top { padding-top: 40px; } .b-164408277-bottom { padding-bottom: 40px; } .b-164408277-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 12px); margin-right: 12px; } .b-164408277-gutter_width div.block__image-with-text__image { width: calc(50% - 12px); margin-left: 12px; } } </style> <section class='bl container block__image-with-text b-164408277-background_color b-164408277-top b-164408277-bottom b-164408277-gutter_width image-with-text-layout-right'> <div class="b-164408277-content_width block__image-with-text__wrapper b-164408277-heading_color b-164408277-text_color b-164408277-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">You're in <u>very</u> good hands.</strong><br class="softbreak"> </h4> </div> <p><span style="background-color:transparent;color:rgb(0, 0, 0);"><br class="softbreak">Product Marketing Alliance is home to the world's largest product marketing community, and every course we create is built on the experience, knowledge, and success of the masses.</span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">Our internal experts, external advisors, and enthusiastic community come together to create </span><strong style="background-color:transparent;color:rgb(0, 0, 0);">the</strong><span style="background-color:transparent;color:rgb(0, 0, 0);"> most robust courses on the market, equipping you with the ultimate toolkit for growth.</span><br class="softbreak"></p> </div> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/YJvAVkXqSZehG8htROJR' alt='PMA certified company logos' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164408277-image_border_radius image" /> </div> </div> </section> </div> <!-- in live preview mode we add an extra wrapper around each block, and remove the `block.show` check --> <style type='text/css'>.b-164408278-top { padding-top: 33.6px; } .b-164408278-bottom { padding-bottom: 33.6px; } .b-164408278-text_color { color: #FFFFFF; } .b-164408278-content_width { max-width: 590px; } .b-164408278-background_color { background-color: #1C3D52; } .b-164408278-heading_text_color { color: #FFFFFF; }</style> <div class="course-block block text " id="block-164408278"> <style> .block__text .b-164408278-text_color { color: #FFFFFF } .block__text .b-164408278-content_width { width: 590px; } .block__text .b-164408278-heading_text_color h1, .block__text .b-164408278-heading_text_color h2, .block__text .b-164408278-heading_text_color h3, .block__text .b-164408278-heading_text_color h4, .block__text .b-164408278-heading_text_color h5, .block__text .b-164408278-heading_text_color h6 { color: #FFFFFF } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408278-top { padding-top: 60px; } .b-164408278-bottom { padding-bottom: 60px; } } </style> <section class='container bl block__text rich-text b-164408278-top b-164408278-bottom b-164408278-background_color'> <div class="block__text-wrapper b-164408278-content_width b-164408278-heading_text_color b-164408278-text_color" data-target="block.data.body"> <h4 class="ql-align-center">Unlock an additional 24+ courses 🔓</h4><p class="ql-align-center"><strong><br class="softbreak"></strong>For the cost of just four Masters courses ($500 each), you'll gain access to our entire suite of courses,<br class="softbreak"><br class="softbreak">700+ hours of strategy content, templates & frameworks, mentorship opportunities, and <em>more</em> when you become <a href="https://www.productmarketingalliance.com/pro-plus-membership/?utm_source=teachable&utm_medium=landing-page&utm_campaign=pro-plus-membership" target="_blank"><strong><u>a Pro+ Member</u></strong></a>.</p><p class="ql-align-center">We're talking $15,000+ worth of PMM resources for $1,999. 👀<br class="softbreak"></p> </div> </section> </div> <!-- in live preview mode we add an extra wrapper around each block, and remove the `block.show` check --> <style type='text/css'>.b-164408279-top { padding-top: 28.000000000000004px; } .b-164408279-bottom { padding-bottom: 22.400000000000002px; } .b-164408279-text_color { color: #000000; } .b-164408279-gutter_width { --gutter-width: 24px; } .b-164408279-content_width { width: 960px; } .b-164408279-heading_color { color: #000000; } .b-164408279-text_alignment { text-align: left; } .b-164408279-background_color { background-color: #FFFFFF; } .b-164408279-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text block-custom-name-what's-inc " id="block-164408279"> <style> .block__image-with-text .b-164408279-text_color { color: #000000; } .block__image-with-text.b-164408279-background_color { background-color: #FFFFFF; } .block__image-with-text .b-164408279-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164408279-text_alignment { text-align: left; } .block__image-with-text__image.b-164408279-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408279-top { padding-top: 50px; } .b-164408279-bottom { padding-bottom: 40px; } .b-164408279-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 12px); margin-left: 12px; } .b-164408279-gutter_width div.block__image-with-text__image { width: calc(50% - 12px); margin-right: 12px; } } </style> <section class='bl container block__image-with-text b-164408279-background_color b-164408279-top b-164408279-bottom b-164408279-gutter_width image-with-text-layout-left'> <div class="b-164408279-content_width block__image-with-text__wrapper b-164408279-heading_color b-164408279-text_color b-164408279-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/bFOmCAEBSlfe3lvRRfQQ' alt='Key takeaways' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164408279-image_border_radius image" /> </div> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong>What’s included when you enroll? </strong><br class="softbreak"> </h4> </div> <p><span style="background-color:transparent;color:rgb(0, 0, 0);"><br class="softbreak">An awful lot of bang for your buck, that’s what. Here’s a glimpse of what you’ll find inside:</span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">👨🏼💻 </span><strong style="background-color:transparent;color:rgb(0, 0, 0);">3 hours+</strong><span style="background-color:transparent;color:rgb(0, 0, 0);"> worth of course content.</span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">📹 4 hours of </span><strong style="background-color:transparent;color:rgb(0, 0, 0);">bonus footage</strong><span style="background-color:transparent;color:rgb(0, 0, 0);"> featuring PMMs from orgs like </span><strong style="background-color:transparent;color:rgb(0, 0, 0);">ARION and Groupe BCPE</strong><span style="background-color:transparent;color:rgb(0, 0, 0);">.</span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">😃 Tons of </span><strong style="background-color:transparent;color:rgb(0, 0, 0);">real-life case studies </strong><span style="background-color:transparent;color:rgb(0, 0, 0);">throughout.</span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">📝 5 optional (but recommended!) </span><strong style="background-color:transparent;color:rgb(0, 0, 0);">coursework tasks </strong><span style="background-color:transparent;color:rgb(0, 0, 0);">to consolidate your learning.</span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">✅ Marked </span><strong style="background-color:transparent;color:rgb(0, 0, 0);">exams</strong><span style="background-color:transparent;color:rgb(0, 0, 0);"> at the end of every module.</span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">🛠 </span><strong style="background-color:transparent;color:rgb(0, 0, 0);">7 templates</strong><span style="background-color:transparent;color:rgb(0, 0, 0);">, ready for you to use.</span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">👌 Access to all content </span><strong style="background-color:transparent;color:rgb(0, 0, 0);">for life</strong><span style="background-color:transparent;color:rgb(0, 0, 0);">.</span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">🔖 </span><strong style="background-color:transparent;color:rgb(0, 0, 0);">Official persona certification</strong><span style="background-color:transparent;color:rgb(0, 0, 0);"> if you pass all the exams.</span><br class="softbreak"></p> </div> </div> </section> </div> <!-- in live preview mode we add an extra wrapper around each block, and remove the `block.show` check --> <style type='text/css'>.b-164408280-top { padding-top: 22.400000000000002px; } .b-164408280-bottom { padding-bottom: 22.400000000000002px; } .b-164408280-content_width { width: 960px; } .b-164408280-heading_color { color: #000000; } .b-164408280-background_color { background-color: #ffffff; } .b-164408280-description_color { color: #000000; }</style> <div class="course-block block video " id="block-164408280"> <style> @media screen and (min-width: 768px) { .b-164408280-top { padding-top: 40px; } .b-164408280-bottom { padding-bottom: 40px; } } </style> <section class="container bl b-164408280-top b-164408280-bottom b-164408280-background_color"> <div class="block__video b-164408280-content_width"> <div class="block__video__text-wrapper rich-text"> <div class="block__video__heading_text b-164408280-heading_color"> <h4 class="ql-align-center">What you can expect from Marketing Certified</h4> </div> <div class="b-164408280-description_color"> <p><br class="softbreak"></p> </div> </div> <div class='wistia_responsive_padding'> <div class='wistia_responsive_wrapper'> <div class='hotmart_video_player public-hotmart-video' data-asset-id='616784' data-asset-type='video_asset'> </div> </div> </div> </div> </section> </div> <!-- in live preview mode we add an extra wrapper around each block, and remove the `block.show` check --> <style type='text/css'>.b-164408281-top { padding-top: 0.0px; } .b-164408281-bottom { padding-bottom: 5.6000000000000005px; } .b-164408281-background_color { background-color: #ffffff; } .b-164408281-button_border_radius { border-radius: 5px; }</style> <div class="course-block block button " id="block-164408281"> <style> .block__button--button.b-164408281-button_border_radius { border-radius: 5px; } @media screen and (min-width: 768px) { .b-164408281-top { padding-top: 0px; } .b-164408281-bottom { padding-bottom: 10px; } } </style> <section class="container bl b-164408281-background_color b-164408281-bottom b-164408281-top"> <div class="block__button"> <a href='https://product-marketing1.teachable.com/purchase?product_id=4016893' target="_blank" rel="noopener" class='block__button--link' > <button class='block__button--button b-164408281-button_border_radius base-button' data-target="block.data.button_text" > Get certified </button> </a> </div> </section> </div> <!-- in live preview mode we add an extra wrapper around each block, and remove the `block.show` check --> <style type='text/css'>.b-164408282-top { padding-top: 0.0px; } .b-164408282-bottom { padding-bottom: 5.6000000000000005px; } .b-164408282-text_color { color: #36414D; } .b-164408282-content_width { max-width: 590px; } .b-164408282-background_color { background-color: #FFFFFF; } .b-164408282-heading_text_color { color: #36414D; }</style> <div class="course-block block text " id="block-164408282"> <style> .block__text .b-164408282-text_color { color: #36414D } .block__text .b-164408282-content_width { width: 590px; } .block__text .b-164408282-heading_text_color h1, .block__text .b-164408282-heading_text_color h2, .block__text .b-164408282-heading_text_color h3, .block__text .b-164408282-heading_text_color h4, .block__text .b-164408282-heading_text_color h5, .block__text .b-164408282-heading_text_color h6 { color: #36414D } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408282-top { padding-top: 0px; } .b-164408282-bottom { padding-bottom: 10px; } } </style> <section class='container bl block__text rich-text b-164408282-top b-164408282-bottom b-164408282-background_color'> <div class="block__text-wrapper b-164408282-content_width b-164408282-heading_text_color b-164408282-text_color" data-target="block.data.body"> <p class="ql-align-center"><a href="https://www.productmarketingalliance.com/signup/" target="_blank" style="color:rgb(0, 0, 0);background-color:rgb(249, 250, 253);"><u>Free for Pro+ members.</u></a><br class="softbreak"></p> </div> </section> </div> <!-- in live preview mode we add an extra wrapper around each block, and remove the `block.show` check --> <style type='text/css'>.b-164408284-top { padding-top: 22.400000000000002px; } .b-164408284-bottom { padding-bottom: 22.400000000000002px; } .b-164408284-text_color { color: #000000; } .b-164408284-content_width { max-width: 960px; } .b-164408284-background_color { background-color: #F5F5F5; } .b-164408284-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-quote " id="block-164408284"> <style> .block__text .b-164408284-text_color { color: #000000 } .block__text .b-164408284-content_width { width: 960px; } .block__text .b-164408284-heading_text_color h1, .block__text .b-164408284-heading_text_color h2, .block__text .b-164408284-heading_text_color h3, .block__text .b-164408284-heading_text_color h4, .block__text .b-164408284-heading_text_color h5, .block__text .b-164408284-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408284-top { padding-top: 40px; } .b-164408284-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164408284-top b-164408284-bottom b-164408284-background_color'> <div class="block__text-wrapper b-164408284-content_width b-164408284-heading_text_color b-164408284-text_color" data-target="block.data.body"> <h5 class="ql-align-center">"This course refreshes all the marketing fundamentals all product marketing managers need to use in their everyday working lives."<br class="softbreak"> </h5><p class="ql-align-center"><br class="softbreak">Elzemieke Douw, Customer Success Manager at ARION<br class="softbreak"></p> </div> </section> </div> <!-- in live preview mode we add an extra wrapper around each block, and remove the `block.show` check --> <style type='text/css'>.b-164408286-top { padding-top: 22.400000000000002px; } .b-164408286-bottom { padding-bottom: 22.400000000000002px; } .b-164408286-content_width { width: 710px; } .b-164408286-background_color { background-color: #FFFFFF; } .b-164408286-heading_text_color { color: #000000; } .b-164408286-lecture_name_background_color { background-color: #F9FAFD; } .b-164408286-section_name_background_color { background-color: #EFEFF5; }</style> <div class="course-block block curriculum_v2 " id="block-164408286"> <style> @media screen and (min-width: 768px) { .b-164408286-top { padding-top: 40px; } .b-164408286-bottom { padding-bottom: 40px; } } .block__curriculum__section__title.b-164408286-section_name_background_color { background-color: #EFEFF5; } .block__curriculum__section__list__item.b-164408286-lecture_name_background_color { background-color: #F9FAFD; } </style> <div class='container bl b-164408286-top b-164408286-bottom b-164408286-background_color block__curriculum__wrapper'> <div class='block__curriculum__container b-164408286-content_width'> <div class='block__curriculum'> <div class='block__curriculum__title b-164408286-heading_text_color rich-text'><h4 class="ql-align-center"> <strong>Course curriculum</strong><br class="softbreak"> </h4></div> <div class='block_curriculum_sections'> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408286-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1780783"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i> </span> Introduction module [20 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/42499444' data-ss-event-type='button' data-ss-lecture-id='42499444' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/42499444' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Code icon"> <use xlink:href="#icon__Code"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Pre-course survey</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/41720824' data-ss-event-type='button' data-ss-lecture-id='41720824' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/41720824' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">PMA's top course tips</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/41718579' data-ss-event-type='button' data-ss-lecture-id='41718579' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/41718579' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Your course pack</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40192609' data-ss-event-type='button' data-ss-lecture-id='40192609' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40192609' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">What to expect from this course</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:23)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40192614' data-ss-event-type='button' data-ss-lecture-id='40192614' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40192614' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to get the most out of this course</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:16)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40192621' data-ss-event-type='button' data-ss-lecture-id='40192621' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40192621' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The difference between PMM and traditional marketing</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:52)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40192626' data-ss-event-type='button' data-ss-lecture-id='40192626' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40192626' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Why close alignment with marketing is important</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:02)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40189869' data-ss-event-type='button' data-ss-lecture-id='40189869' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40189869' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Resource library</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40192629' data-ss-event-type='button' data-ss-lecture-id='40192629' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40192629' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Key takeaways</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:19)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408286-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1780783"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i> </span> Module 1: How PMM and marketing should work together [96 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40192664' data-ss-event-type='button' data-ss-lecture-id='40192664' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40192664' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to foster close alignment between PMM and marketing</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:16)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40192716' data-ss-event-type='button' data-ss-lecture-id='40192716' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40192716' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to overcome common challenges when working with marketing</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:40)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40192751' data-ss-event-type='button' data-ss-lecture-id='40192751' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40192751' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to work with content</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:18)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40192755' data-ss-event-type='button' data-ss-lecture-id='40192755' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40192755' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework</span> <span class="block__curriculum__section__list__item__lecture-duration">(0:59)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40192757' data-ss-event-type='button' data-ss-lecture-id='40192757' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40192757' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Key takeaways</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:55)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40192754' data-ss-event-type='button' data-ss-lecture-id='40192754' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40192754' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408286-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1780783"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i> </span> Fireside chat <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/41715840' data-ss-event-type='button' data-ss-lecture-id='41715840' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/41715840' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How PMM and Marketing should work together | Growth Mentor</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408286-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1780783"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i> </span> Module 2: The OKRs and KPIs you should share with Marketing [140 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/41713016' data-ss-event-type='button' data-ss-lecture-id='41713016' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/41713016' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The OKR and KPI framework</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:19)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40192815' data-ss-event-type='button' data-ss-lecture-id='40192815' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40192815' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Marketing qualified leads</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:10)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40192818' data-ss-event-type='button' data-ss-lecture-id='40192818' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40192818' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Customer lifetime value</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:02)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40192823' data-ss-event-type='button' data-ss-lecture-id='40192823' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40192823' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Click-through rate and open rate</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:38)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/41882530' data-ss-event-type='button' data-ss-lecture-id='41882530' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/41882530' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Brand awareness</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:53)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40192828' data-ss-event-type='button' data-ss-lecture-id='40192828' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40192828' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to improve your impact on marketing metrics</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:16)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40192833' data-ss-event-type='button' data-ss-lecture-id='40192833' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40192833' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:02)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40192835' data-ss-event-type='button' data-ss-lecture-id='40192835' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40192835' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Key takeaways</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:38)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40192832' data-ss-event-type='button' data-ss-lecture-id='40192832' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40192832' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408286-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1780783"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i> </span> Bonus footage <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/41715906' data-ss-event-type='button' data-ss-lecture-id='41715906' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/41715906' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Product marketing metrics that matter | Adobe</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/41716593' data-ss-event-type='button' data-ss-lecture-id='41716593' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/41716593' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Building a bridge between product marketing and sales | Oracle</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408286-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1780783"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i> </span> Module 3: The road to CMO [180 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40192847' data-ss-event-type='button' data-ss-lecture-id='40192847' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40192847' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to position yourself as a CMO</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:04)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40192963' data-ss-event-type='button' data-ss-lecture-id='40192963' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40192963' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Leaders keep learning</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:51)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40192874' data-ss-event-type='button' data-ss-lecture-id='40192874' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40192874' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Case study with Elliott Rayner</span> <span class="block__curriculum__section__list__item__lecture-duration">(7:00)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40192970' data-ss-event-type='button' data-ss-lecture-id='40192970' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40192970' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Effective leadership within the PMM and marketing functions</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:20)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40192998' data-ss-event-type='button' data-ss-lecture-id='40192998' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40192998' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The interpersonal skills you need for leadership</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:54)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40193003' data-ss-event-type='button' data-ss-lecture-id='40193003' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40193003' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The technical skills you need on your PMM and marketing teams</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:29)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40193007' data-ss-event-type='button' data-ss-lecture-id='40193007' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40193007' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The people you need to reach out to</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:13)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40193012' data-ss-event-type='button' data-ss-lecture-id='40193012' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40193012' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework</span> <span class="block__curriculum__section__list__item__lecture-duration">(0:51)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40193013' data-ss-event-type='button' data-ss-lecture-id='40193013' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40193013' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Key takeaways</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:26)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40193070' data-ss-event-type='button' data-ss-lecture-id='40193070' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40193070' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408286-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1780783"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i> </span> Fireside chat <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/41717015' data-ss-event-type='button' data-ss-lecture-id='41717015' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/41717015' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The road to CMO | Arion</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408286-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1780783"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i> </span> Bonus footage <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/41716657' data-ss-event-type='button' data-ss-lecture-id='41716657' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/41716657' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Roundtable discussion: PMM career progression</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/41716671' data-ss-event-type='button' data-ss-lecture-id='41716671' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/41716671' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Effective storytelling | Arion</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408286-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1780783"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i> </span> Module 4: Operational marketing knowledge [170] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40193174' data-ss-event-type='button' data-ss-lecture-id='40193174' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40193174' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Digital marketing</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:32)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40193225' data-ss-event-type='button' data-ss-lecture-id='40193225' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40193225' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">B2B versus B2C digital marketing</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:24)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40193226' data-ss-event-type='button' data-ss-lecture-id='40193226' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40193226' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The measurability of digital marketing</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:22)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40193229' data-ss-event-type='button' data-ss-lecture-id='40193229' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40193229' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">SEO</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:30)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40193230' data-ss-event-type='button' data-ss-lecture-id='40193230' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40193230' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Content marketing</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:42)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40193231' data-ss-event-type='button' data-ss-lecture-id='40193231' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40193231' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Social media management</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:36)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40193257' data-ss-event-type='button' data-ss-lecture-id='40193257' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40193257' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Pay Per Click</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:58)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40193258' data-ss-event-type='button' data-ss-lecture-id='40193258' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40193258' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Influencer collaboration and affiliate marketing</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:18)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40193284' data-ss-event-type='button' data-ss-lecture-id='40193284' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40193284' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Email marketing and PR</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:31)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40193286' data-ss-event-type='button' data-ss-lecture-id='40193286' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40193286' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:25)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40193311' data-ss-event-type='button' data-ss-lecture-id='40193311' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40193311' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Key takeaways</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:43)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40193313' data-ss-event-type='button' data-ss-lecture-id='40193313' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40193313' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408286-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1780783"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i> </span> Bonus footage <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/41716705' data-ss-event-type='button' data-ss-lecture-id='41716705' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/41716705' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The Three Stages of Product Marketing | Privy</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/41716840' data-ss-event-type='button' data-ss-lecture-id='41716840' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/41716840' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Panel Discussion | B2B vs B2C</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408286-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1780783"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i> </span> Module 5: Time management [110 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40193444' data-ss-event-type='button' data-ss-lecture-id='40193444' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40193444' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Why it’s important to have a time management plan</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:35)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40193594' data-ss-event-type='button' data-ss-lecture-id='40193594' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40193594' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to manage the time you spend with marketing</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:44)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40193596' data-ss-event-type='button' data-ss-lecture-id='40193596' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40193596' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Understand and manage your energy</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:23)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40193598' data-ss-event-type='button' data-ss-lecture-id='40193598' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40193598' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Pick the right time to ask for help</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:05)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40193600' data-ss-event-type='button' data-ss-lecture-id='40193600' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40193600' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to avoid burnout</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:45)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40193603' data-ss-event-type='button' data-ss-lecture-id='40193603' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40193603' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:25)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40193605' data-ss-event-type='button' data-ss-lecture-id='40193605' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40193605' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Key takeaways</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:58)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408286-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1780783' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/marketing-certified/lectures/40193631' data-ss-event-type='button' data-ss-lecture-id='40193631' data-ss-school-id='459083' data-ss-user-id='' href='/courses/marketing-certified/lectures/40193631' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408286-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" 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If you need help convincing your boss,</span> <a href="https://www.productmarketingalliance.com/convince-the-boss-marketing-certified/" target="_blank" style="color:rgb(250, 93, 76);">we've done the hard part for you</a>.<br class="softbreak"></p> </div> </section> </div> <!-- in live preview mode we add an extra wrapper around each block, and remove the `block.show` check --> <style type='text/css'>.b-164408295-top { padding-top: 22.400000000000002px; } .b-164408295-bottom { padding-bottom: 22.400000000000002px; } .b-164408295-text_color { color: #000000; } .b-164408295-content_width { max-width: 720px; } .b-164408295-background_color { background-color: #FFFFFF; } .b-164408295-heading_text_color { color: #000000; }</style> <div class="course-block block text " id="block-164408295"> <style> .block__text .b-164408295-text_color { color: #000000 } .block__text .b-164408295-content_width { width: 720px; } .block__text .b-164408295-heading_text_color h1, .block__text .b-164408295-heading_text_color h2, .block__text .b-164408295-heading_text_color h3, .block__text .b-164408295-heading_text_color h4, .block__text .b-164408295-heading_text_color h5, .block__text .b-164408295-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408295-top { padding-top: 40px; } .b-164408295-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164408295-top b-164408295-bottom b-164408295-background_color'> <div class="block__text-wrapper b-164408295-content_width b-164408295-heading_text_color b-164408295-text_color" data-target="block.data.body"> <h4><strong style="color:rgb(0, 0, 0);">FAQs.</strong></h4><p><strong style="color:rgb(0, 0, 0);background-color:transparent;">Q: Who’s this course for?</strong></p><p><strong style="color:rgb(0, 0, 0);background-color:transparent;">A:</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"> This course is for product marketing leads who want to step up into the CMO position and get involved in strategic campaigns alongside marketing. So if this sounds like you… what are you waiting for?</span></p><p><strong style="color:rgb(0, 0, 0);background-color:transparent;">Q: How does the course work?</strong></p><p><strong style="color:rgb(0, 0, 0);background-color:transparent;">A: </strong><span style="color:rgb(0, 0, 0);background-color:transparent;">The course is 100% OnDemand and fully self-paced. Once you enroll, you’ll work through the modules in chronological order and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions, and if you pass all these, you’ll become Marketing Certified!</span></p><p><strong style="color:rgb(0, 0, 0);background-color:transparent;">Q: How long will the course take to complete?</strong></p><p><strong style="color:rgb(0, 0, 0);background-color:transparent;">A: </strong><span style="color:rgb(0, 0, 0);background-color:transparent;">The course content, activities, and exams will take approximately 4 hours to complete.</span></p><p><strong style="color:rgb(0, 0, 0);background-color:transparent;">Q: What happens if I don’t pass the exams?</strong></p><p><strong style="color:rgb(0, 0, 0);background-color:transparent;">A:</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"> If you fail the first time around, you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.</span></p><p><strong style="color:rgb(0, 0, 0);background-color:transparent;">Q: How long will I have access to the course content?</strong></p><p><strong style="color:rgb(0, 0, 0);background-color:transparent;">A:</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"> For life! A single, one-off payment gives you unlimited to all the course’s content forevermore.</span><br class="softbreak"></p> </div> </section> </div> <!-- in live preview mode we add an extra wrapper around each block, and remove the `block.show` check --> <style type='text/css'>.b-164408296-top { padding-top: 22.400000000000002px; } .b-164408296-bottom { padding-bottom: 22.400000000000002px; } .b-164408296-card_style { --card_style: grid; } .b-164408296-gutter_width { --gutter-width: 24px; } .b-164408296-content_width { max-width: 960px; } .b-164408296-heading_color { color: #000000; } .b-164408296-background_color { background-color: #FFFFFF; } .b-164408296-card_border_color { border-color: #000000; } .b-164408296-card_border_width { border-width: 0px; } .b-164408296-card_border_radius { border-radius: initial; } .b-164408296-card_text_alignment { text-align: center; } .b-164408296-button_border_radius { border-radius: 5px; } .b-164408296-card_background_color { background-color: #ffffff; 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src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/FCXHhLv0TN2HT7kzAROk" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Product Marketing Leadership Accelerator"> Product Marketing Leadership Accelerator </h3> <!-- Progress bar (enrolled users) --> <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1936485" class="featured-product-card__progressbar-fill"></div> </div> <!-- Subtitle (unenrolled users) --> <h4 class="featured-product-card__content__subtitle" title="Empowering the product marketing leaders of today to become the C-suiters of tomorrow."> Empowering the product marketing leaders of today to become the C-suiters of tomorrow. </h4> <div class="featured-product-card__meta"> <!-- Bundle v1 Info (everyone) --> <!-- Author Image and Name (everyone) --> <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/BSjmXuTeSDuKWDjYTz42" alt="PMA | Leadership Certified" /> <p class="featured-product-card__author__name" title="PMA | Leadership Certified"> PMA | Leadership Certified </p> </div> <!-- Progress percentage (enrolled users) --> <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1936485" data-featured-product-id="1936485"> % </span> COMPLETE </div> <!-- Price (unenrolled users) --> <p data-include-vat-price=4396322 class="featured-product-card__meta__item featured-product-card__price"> $2,999 </p> </div> </div> </a> </div> <!-- Featured Product Listing --> <div data-featured-product-type="Course" data-featured-product-id="825512" class="featured-product-card card-style-grid block__column b-164408296-card_background_color b-164408296-card_border_color b-164408296-card_border_width b-164408296-card_border_radius b-164408296-card_text_alignment"> <a href="/p/product-marketing-certified-core"> <!-- Featured Product Image, Name & Subtitle (everyone) --> <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/Iehdqx6Q3KihvGaxDpgH" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Product Marketing Certified: Core"> Product Marketing Certified: Core </h3> <!-- Progress bar (enrolled users) --> <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-825512" class="featured-product-card__progressbar-fill"></div> </div> <!-- Subtitle (unenrolled users) --> <h4 class="featured-product-card__content__subtitle" title="Propel your product and career to the next level with our fully self-paced certification program."> Propel your product and career to the next level with our fully self-paced certification program. </h4> <div class="featured-product-card__meta"> <!-- Bundle v1 Info (everyone) --> <!-- Author Image and Name (everyone) --> <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/0aojsf9Sc2T7fzmBhuSH" alt="Product Marketing Alliance" /> <p class="featured-product-card__author__name" title="Product Marketing Alliance"> Product Marketing Alliance </p> </div> <!-- Progress percentage (enrolled users) --> <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-825512" data-featured-product-id="825512"> % </span> COMPLETE </div> <!-- Price (unenrolled users) --> <p data-include-vat-price=1814482 class="featured-product-card__meta__item featured-product-card__price"> $1,299 </p> </div> </div> </a> </div> <!-- Featured Product Listing --> <div data-featured-product-type="Course" data-featured-product-id="1563412" class="featured-product-card card-style-grid block__column b-164408296-card_background_color b-164408296-card_border_color b-164408296-card_border_width b-164408296-card_border_radius b-164408296-card_text_alignment"> <a href="/p/market-research-certified"> <!-- Featured Product Image, Name & Subtitle (everyone) --> <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/ZdldhwSIeJtpY8amFo8A" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Market Research Certified | Masters"> Market Research Certified | Masters </h3> <!-- Progress bar (enrolled users) --> <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1563412" class="featured-product-card__progressbar-fill"></div> </div> <!-- Subtitle (unenrolled users) --> <h4 class="featured-product-card__content__subtitle" title="Get the know-how for one of the most key tools in business: market research."> Get the know-how for one of the most key tools in business: market research. </h4> <div class="featured-product-card__meta"> <!-- Bundle v1 Info (everyone) --> <!-- Author Image and Name (everyone) --> <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/0aojsf9Sc2T7fzmBhuSH" alt="Product Marketing Alliance" /> <p class="featured-product-card__author__name" title="Product Marketing Alliance"> Product Marketing Alliance </p> </div> <!-- Progress percentage (enrolled users) --> <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1563412" data-featured-product-id="1563412"> % </span> COMPLETE </div> <!-- Price (unenrolled users) --> <p data-include-vat-price=3522860 class="featured-product-card__meta__item featured-product-card__price"> $500 </p> </div> </div> </a> </div> <!-- Featured Product Listing --> <div data-featured-product-type="Course" data-featured-product-id="1413109" class="featured-product-card card-style-grid block__column b-164408296-card_background_color b-164408296-card_border_color b-164408296-card_border_width b-164408296-card_border_radius b-164408296-card_text_alignment"> <a href="/p/pricing-certified"> <!-- Featured Product Image, Name & Subtitle (everyone) --> <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/96I5BGOtSdK3AgIr1FYV" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Pricing Certified | Masters"> Pricing Certified | Masters </h3> <!-- Progress bar (enrolled users) --> <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1413109" class="featured-product-card__progressbar-fill"></div> </div> <!-- Subtitle (unenrolled users) --> <h4 class="featured-product-card__content__subtitle" title=" Nail your pricing strategy and convert more customers. Simples."> Nail your pricing strategy and convert more customers. Simples. </h4> <div class="featured-product-card__meta"> <!-- Bundle v1 Info (everyone) --> <!-- Author Image and Name (everyone) --> <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://cdn.filestackcontent.com/N3FUb2H8SFm8cMD0sAXW" alt="Tamara Grominsky" /> <p class="featured-product-card__author__name" title="Tamara Grominsky"> Tamara Grominsky </p> </div> <!-- Progress percentage (enrolled users) --> <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1413109" data-featured-product-id="1413109"> % </span> COMPLETE </div> <!-- Price (unenrolled users) --> <p data-include-vat-price=3122609 class="featured-product-card__meta__item featured-product-card__price"> $500 </p> </div> </div> </a> </div> <!-- Featured Product Listing --> <div data-featured-product-type="Course" data-featured-product-id="1413136" class="featured-product-card card-style-grid block__column b-164408296-card_background_color b-164408296-card_border_color b-164408296-card_border_width b-164408296-card_border_radius b-164408296-card_text_alignment"> <a href="/p/messaging-certified"> <!-- Featured Product Image, Name & Subtitle (everyone) --> <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/dtPKcyKrRdG5SkyOQm8a" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Messaging Certified | Masters"> Messaging Certified | Masters </h3> <!-- Progress bar (enrolled users) --> <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1413136" class="featured-product-card__progressbar-fill"></div> </div> <!-- Subtitle (unenrolled users) --> <h4 class="featured-product-card__content__subtitle" title="Create messaging that compels action. Clearly articulate your product's value."> Create messaging that compels action. Clearly articulate your product's value. </h4> <div class="featured-product-card__meta"> <!-- Bundle v1 Info (everyone) --> <!-- Author Image and Name (everyone) --> <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/0aojsf9Sc2T7fzmBhuSH" alt="Product Marketing Alliance" /> <p class="featured-product-card__author__name" title="Product Marketing Alliance"> Product Marketing Alliance </p> </div> <!-- Progress percentage (enrolled users) --> <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1413136" data-featured-product-id="1413136"> % </span> COMPLETE </div> <!-- Price (unenrolled users) --> <p data-include-vat-price=3122649 class="featured-product-card__meta__item featured-product-card__price"> $500 </p> </div> </div> </a> </div> <!-- Featured Product Listing --> <div data-featured-product-type="Course" data-featured-product-id="1484014" class="featured-product-card card-style-grid block__column b-164408296-card_background_color b-164408296-card_border_color b-164408296-card_border_width b-164408296-card_border_radius b-164408296-card_text_alignment"> <a href="/p/storytelling-certified"> <!-- Featured Product Image, Name & Subtitle (everyone) --> <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/aSAK9slJTHaPcSURIf0k" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Storytelling Certified | Masters"> Storytelling Certified | Masters </h3> <!-- Progress bar (enrolled users) --> <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1484014" class="featured-product-card__progressbar-fill"></div> </div> <!-- Subtitle (unenrolled users) --> <h4 class="featured-product-card__content__subtitle" title="Understand the science behind telling a story that sells. Master the art of storyselling."> Understand the science behind telling a story that sells. Master the art of storyselling. </h4> <div class="featured-product-card__meta"> <!-- Bundle v1 Info (everyone) --> <!-- Author Image and Name (everyone) --> <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://file-uploads.teachablecdn.com/93e4e3dcd44c42b8997b99965500b5e1/e22a19cdaaf34b379d1c7c1057f5b3f3" alt="Elliott Rayner" /> <p class="featured-product-card__author__name" title="Elliott Rayner"> Elliott Rayner </p> </div> <!-- Progress percentage (enrolled users) --> <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1484014" data-featured-product-id="1484014"> % </span> COMPLETE </div> <!-- Price (unenrolled users) --> <p data-include-vat-price=3323229 class="featured-product-card__meta__item featured-product-card__price"> $500 </p> </div> </div> </a> </div> </div> <div class="block__featured-products__button"> <a href="/courses"> <button class="base-button b-164408296-button_border_radius"> View All Products </button> </a> </div> </section> </div> </div> </main> <style id="footerStyles"> :root { --footer_width: 960px; } </style> <footer class=''> <div class="footer"> <div class='footer__wrapper'> <div class='footer__inner'> <ul class="footer__list"> <li class="footer__copyright"> © Product Marketing Alliance 2024 </li> <li> <a href='https://productmarketingalliance.com/signup/' target='_blank'> Membership </a> </li> <li> <a href='https://www.productmarketingalliance.com/content-hub/' target='_blank'> Blog </a> </li> <li> <a href='https://productmarketingalliance.com/join-slack/' target='_blank'> Community </a> </li> <li> <a href='https://www.productmarketingalliance.com/content-hub/' target='_blank'> Resources </a> </li> <li> <a href='https://productmarketingalliance.com/events/' target='_blank'> Events </a> </li> <li> <a href='https://learning.productmarketingalliance.com/#detail-section' target='_blank'> All Courses </a> </li> </ul> <ul class="footer__list legal-links"> <li> <a href="/p/terms"> Terms of Use </a> </li> <li> <a href="/p/privacy"> Privacy Policy </a> </li> </ul> </div> </div> </div> </div> </footer> </div> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script> if (!Element.prototype.closest) { Element.prototype.closest = function(s) { let el = this; do { if (el.matches(s)) return el; el = el.parentElement || el.parentNode; } while (el !== null && el.nodeType === 1); return null; }; } const offMenu = event => { if (event.target.closest('.navbar__menu')) return document.querySelectorAll('.menu').forEach(item => { item.classList.add('hidden') item.setAttribute('aria-hidden', 'true') }) } const toggleMenu = id => { const el = document.getElementById(id) if (el.classList.contains('hidden')) { document .querySelectorAll('.inner-menu') .forEach(item => { item.classList.add('hidden') item.setAttribute('aria-hidden', 'true') }) el.classList.remove('hidden') el.setAttribute('aria-hidden', 'false') } else { el.classList.add('hidden') el.setAttribute('aria-hidden', 'true') } !el.classList.contains('hidden') && el.focus() } // toggle open class for v2 preview bar dropdown menu const v2Dropdown = document.getElementsByClassName('v2-dropdown')[0] const v2DropdownTrigger = document.querySelector('.v2-dropdown .menu-trigger') // if the preview bar dropdown exists, add event listener to toggle preview menu if (!! 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