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At that time, everybody was talking about disruptive trends such as AI, IoT, 3D printing, nanotech, robotics, etc. but nobody was certain about the business opportunities associated with them. Upon sensing this significant white space, MarketsandMarkets started exploring these emerging and fast-growing opportunities and soon realized that it was part of a much bigger game. We figured out that the B2B economy was just beginning to undergo a dramatic transformation, wherein roughly $25 trillion of new revenue sources would emerge by the end of 2030. So, we embarked on a journey to help B2B companies monetize their play in this phenomenon.</p> <p>During the past 13 years, we got to work with more than 10,000 companies and created $140+ billion of revenue impact for them. Consequently, we too evolved from being a market research publisher to a growth enabling firm. We also moulded our entire corporate culture around "GIVE growth" to promote a growth mindset among our 1500+ people workforce. Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes - evidently as the only India origin startup in the list of 200 firms. Even among these 200 peers, we stand apart as a blue-ocean alternative because of our unique intellectual property called Knowledge Store - A primary research driven AI-enabled market intelligence platform meant for growth-minded executives.</p> </div> </div> </div> <div class="container"> <div class="row mt-4"> <div class="col-12 col-md-6"> <h2 class="head2"><img src="/assets/images/knowledge_services/ks_growth_icon.jpg" alt="">Growth Programs</h2> <p>Our <b>growth advisory programs</b> that enable global enterprises to accelerate their growth journey include: </p> <div class="shadow bg-white rounded p-4 my-3 growthBg"> <ul class="font16 bulpoint"> <li> <a href="/Services/Tam-Expansion.asp"> TAM Expansion</a></li> <li><a href="/Services/GTM-Strategy-to-Execution.asp">GTM Strategy to Execution</a></li> <li><a href="/Services/Market-Share-Gain.asp">Market Share Gain</a></li> <li><a href="/Services/Account-Intelligence.asp">Account Enablement</a></li> <li><a href="/Services/Thought-leadership.asp">Thought Leadership-Based Demand Generation</a></li> </ul> </div> </div> <div class="col-12 col-md-6"> <h2 class="head3 font"><img src="/assets/images/knowledge_services/ks_consulting_icon.jpg" alt="">Knowledge Services</h2> <p>Our <b>knowledge services</b> portfolio combines FTEs, domain knowledge, and automation to optimize operations across business functions such as: </p> <div class="shadow bg-white rounded p-4 my-3 consultingBg"> <div class="row"> <div class="col-6 col-md-12"> <ul class="font16 ml-3 bulpoint"> <li>Financial Modeling </li> <li>Sector Research </li> <li>Data Analytics </li> <li>Market & Competitive Intelligence</li> <li>Reporting and Business Intelligence </li> </ul> </div> </div> </div> </div> </div> <!-- <div class="row d-flex align-items-center py-4 mt-2"> <div class="col-12 col-md-5"> <img src="/assets/images/knowledge_services/ks_laptop.png" class="w-100" alt=""> </div> <div class="col-12 col-md-7"> <h2 class="font30 c-blue">MarketsandMarkets Knowledge Service Architecture</h2> <p class="c-blue">Through the years of researching niche B2B markets, MarketsandMarkets has created a unique architecture of research services that drives continuous value for every customer facing persona with an organization. The foundational stack comprises of vital building blocks which are instrumental in providing the required knowledge solution that translates into measurable outcomes. Our flexible customer engagement model allows us to interchangeably use these building blocks in variety of ways such that the outcome evolves with the frequently changing dynamics of your business. </p> </div> </div> --> </div> <div class="container"> <!-- <h2 class="head1"><img src="/assets/images/knowledge_services/ks_client_icon.jpg" alt=""> Clients /Users</h2> <div class="shadow bg-white rounded p-4 my-3 clientbox mb-4"> <div class="row"> <div class="col-6 col-md-2"><img src="/assets/images/knowledge_services/ks_client1_icon.jpg" alt=""> <h2>CXO</h2> <p>Increase market standing</p> </div> <div class="col-6 col-md-2 border-left"><img src="/assets/images/knowledge_services/ks_client2_icon.jpg" alt=""> <h2>Marketing</h2> <p>Improved MQL to SQL conversion </p> </div> <div class="col-6 col-md-2 border-left"><img src="/assets/images/knowledge_services/ks_client3_icon.jpg" alt=""> <h2>Strategy</h2> <p>Revenue growth & target achievement </p> </div> <div class="col-6 col-md-2 border-left"><img src="/assets/images/knowledge_services/ks_client6_icon.jpg" alt=""> <h2>Sales</h2> <p>Bigger pipeline, 20% higher conversion </p></div> <div class="col-6 col-md-2 border-left"><img src="/assets/images/knowledge_services/ks_client4_icon.jpg" alt=""> <h2>Innovation</h2> <p>Better funnel management </p> </div> <div class="col-6 col-md-2 border-left"><img src="/assets/images/knowledge_services/ks_client5_icon.jpg" alt=""> <h2>BU Head</h2> <p>Increased share of voice </p> </div> </div> </div> --> <div class="row mb-4"> <!-- <div class="col-12 col-md-4"> <h2 class="head2"><img src="/assets/images/knowledge_services/ks_growth_icon.jpg" alt="">Growth Programs</h2> <div class="shadow bg-white rounded p-4 my-3 growthBg"> <ul> <li>TAM Expansion</li> <li>GTM Strategy to Execution</li> <li>Market Share Gain</li> <li>Account Enablement</li> <li>Thought Leadership Based Demand Generation</li> </ul> </div> </div> --> </div> <!-- <h2 class="head4"><img src="/assets/images/knowledge_services/ks_knowledge_Services_icon.jpg" alt="">Knowledge Service Subscription</h2> <div class="row"> <div class="col-12 col-md-6"> <div class="shadow bg-white rounded p-0 my-3 kssbox mb-4"> <div class="row px-3"> <div class="col-4 col-md-3 bg-green rounded-start d-flex align-items-center"> <img src="/assets/images/knowledge_services/ks_mega.jpg" alt=""></div> <div class="col-8 col-md-9 p-3"><p>3D Printing | Artificial Intelligence | Big Data & Analytics | Blockchain | Connectivity | IOT Digitalization | Nano Technologies | Robotics | Smart Infrastructure | Smart Manufacturing | Wearables </p> </div> </div> </div> </div> <div class="col-12 col-md-6"> <div class="shadow bg-white rounded p-0 my-3 kssbox mb-4"> <div class="row px-3"> <div class="col-4 col-md-3 bg-green rounded-start d-flex align-items-center"><img src="/assets/images/knowledge_services/ks-industry.jpg" alt=""> </div> <div class="col-8 col-md-9 p-3"> <p>Aerospace & Defense | Agriculture | Automotive & Transportation | Chemicals & Materials | Energy & Power | Food & Beverage | Healthcare | ICT | Packaging, Construction, Mining & Gases | Semiconductor & Electronics </p></div> </div> </div> </div> </div> --> <!-- <div class="mb-4"> <ul class="kssWrap"> <li><img src="/assets/images/knowledge_services/ks_kss1.jpg" alt=""><span>30,000+</span>high growth use cases</li> <li><img src="/assets/images/knowledge_services/ks_kss2.jpg" alt=""><span>600+</span> full-time research analysts</li> <li><img src="/assets/images/knowledge_services/ks_kss3.jpg" alt=""><span>10,000+</span> customer network</li> <li><img src="/assets/images/knowledge_services/ks_kss4.jpg" alt=""><span>85,000+</span> company profiles</li> <li><img src="/assets/images/knowledge_services/ks_kss5.jpg" alt=""><span>Dedicated Customer</span> success team</li> <li><img src="/assets/images/knowledge_services/ks_kss6.jpg" alt=""><span>100K+</span> primary respondents' network</li> <li><img src="/assets/images/knowledge_services/ks_kss7.jpg" alt="">Global <span>Expert</span> panel</li> <li><img src="/assets/images/knowledge_services/ks_kss8.jpg" alt=""><span>Strategic</span> Partnerships (SRI, Oxentia)</li> </ul> </div> --> </div> <!-- <div class="kssBanner"> <div class="container"> <div class="row d-flex align-items-center"> <div class="col-12 col-md-8"> <div> <h2 class="white">Knowledge Services Subscription </h2> <p class="white font18">MarketsandMarkets Knowledge Service subscription grants access to premium syndicate market research content comprising of 30,000+ high-growth use cases across 8+ industry verticals through our Market Intelligence Cloud - KnowledgeStore™. It is accompanied by the inputs of 600+ in-house research analysts, supported by a wide global network of 100,000+ industry experts. </p> <a class="btn btn-info btn-lg" href="/ContactUs.asp" target="_blank">Contact Us</a> </div> </div> <div class="col-12 col-md-4"> <img src="/assets/images/knowledge_services/k_kssbg.jpg" class="w-100" alt=""> </div> <div class="col-12 col-md-1"></div> </div> </div> </div> --> </div> <!-- <div class="container"> <div class="pt-4 industry"> <h2 class="">Our industry coverage spans 8 key B2B industries and 6,000+ micro-markets, tracked and covered through our team of over 600 analysts and consultants</h2> <div id="carouselExampl3" class="carousel slide" data-ride="carousel"> <div class="carousel-inner"> <div class="carousel-item active"> <div class="row"> <div class="col-12 col-md-4 text-center border-bottom"> <div class="p-3"> <img src="/assets/images/knowledge_services/Ks_megaT_icon1.jpg" alt=""> <h3>Megatrends</h3> <p class="font13">3D Printing, Artificial Intelligence, Big Data & Analytics, Connectivity, Internet of Things, Nano technologies, Robotics, Smart Infrastructure, Wearable, Smart Manufacturing, Digitalization </p> </div> </div> <div class="col-12 col-md-4 text-center border-left border-bottom"> <div class="p-3"> <img src="/assets/images/knowledge_services/Ks_megaT_icon2.jpg" alt=""> <h3>Aerospace & Defense</h3> <p class="font13">Unmanned Systems, CNS systems, Electronic Warfare, Simulation & Training, Airport Systems, Aviation, Defense Platforms & Systems, Marine</p> </div> </div> <div class="col-12 col-md-4 text-center border-left border-bottom"> <div class="p-3"> <img src="/assets/images/knowledge_services/Ks_megaT_icon3.jpg" alt=""> <h3>Automotive & Transportation</h3> <p class="font13">Connected Car, Driving Support & Security, Electric/Hybrid Vehicles, Telematics & Infotainment, Semi-autonomous & Autonomous Vehicles, Automotive Materials, Logistics & Transportation, Electronics & Electricals</p> </div> </div> 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Communication Technology</h3> <p class="font13">Cloud Computing, Analytics, Mobility, Network security, Endpoint security, Cyber security, Public Safety, Software Defined Anything, Data Center Networking </p> </div> </div> <div class="col-12 col-md-4 text-center border-left border-bottom"> <div class="p-3"> <img src="/assets/images/knowledge_services/Ks_megaT_icon9.jpg" alt=""> <h3>Semiconductor & Electronics</h3> <p class="font13">Industrial Automation, Augmented/Virtual Reality, Drones & Robotics, Security & Surveillance, Testing, Inspection & Certification, Communication & Connectivity Technologies, Display, Battery & Wireless Charging, Sensors & Controls </p> </div> </div> </div> </div> </div> <a class="carousel-control-prev" href="#carouselExampl3" role="button" data-slide="prev"> <span class="carousel-control-prev-icon" aria-hidden="true"></span> <span class="sr-only">Previous</span> </a> <a class="carousel-control-next" href="#carouselExampl3" role="button" data-slide="next"> <span class="carousel-control-next-icon" aria-hidden="true"></span> <span class="sr-only">Next</span> </a> </div> </div> </div> <img src="/assets/images/knowledge_services/ks_kssModelBg.jpg" class="w-100 d-block" alt=""> <div class="ksmodel"> <div class="container"> <h3 class="c-blue text-uppercase font22 font-weight-bold">Knowledge Services Subscription Model: </h3> <div class="c-blue font22">Journey From Creation To Consumption To Operationalize Insight</div> <img src="/assets/images/knowledge_services/ks_kssMTrangelBg.jpg" class="w-100 my-3" alt=""> </div> </div> --> <!-- <div class="caaservices"> <div class="container"> <h2 class="white font22 py-4 font-weight-bold">Consulting and Advisory Services</h2> <img src="/assets/images/knowledge_services/ks_caaservicesBg.jpg" class="w-100" alt=""> </div> </div> --> <!-- <div class="container"> <h2 class="c-blue font22 py-4">Consulting and Advisory Service Portfolio</h2> <div class="table-responsive"> <table class="table table-bordered border-default tabValignM"> <thead class="table-dark"> <tr> <th scope="col"> <img src="/assets/images/knowledge_services/ks_caasp1.jpg" class="d-block" alt=""> Strategy</th> <th scope="col"><img src="/assets/images/knowledge_services/ks_caasp2.jpg" class="d-block" alt="">Growth Type</th> <th scope="col"><img src="/assets/images/knowledge_services/ks_caasp3.jpg" class="d-block" alt="">Solutions</th> <th scope="col"><img src="/assets/images/knowledge_services/ks_caasp4.jpg" class="d-block" alt="">Customer Segments</th> <th scope="col"><img src="/assets/images/knowledge_services/ks_caasp5.jpg" class="d-block" alt="">Framework</th> <th scope="col"><img src="/assets/images/knowledge_services/ks_caasp6.jpg" class="d-block" alt="">Specific Use Cases</th> <th scope="col"><img src="/assets/images/knowledge_services/ks_caasp7.jpg" class="d-block" alt="">Common Use Cases</th> </tr> </thead> <tbody> <tr> <td rowspan="13" valign="middle">Revenue Growth</td> <td rowspan="9" valign="middle">Organic Growth</td> <td rowspan="3" valign="middle">Your Existing Solutions</td> <td valign="middle">Your Existing Customer Segments</td> <td>Increase Market Share</td> <td valign="middle"> <ul> <li>Strengthen existing market presence</li> <li>Country / region growth strategy</li> <li>Competitive differentiation strategy</li> <li>Key account planning</li> <li>Customer perception / VoC</li> <li>Portfolio optimization</li> <li>Category expansion strategy</li> <li>Exit strategy</li> </ul> </td> <td rowspan="13" valign="middle"> <ul> <li>Opportunity prioritisation</li> <li>Assistance with realizing RoI / NPV modeling</li> <li>Promotional Projects</li> <li>Bottom-up assessment of sales pipeline</li> <li>Account plan / customer dossiers</li> <li>Pricing Strategy</li> <li>Distribution strategy</li> <li>Supply chain strategy</li> <li>Revenue forecasting</li> <li>Detailed market sizing</li> <li>Whitepaper / collateral / infographic for marketin</li> </ul> </td> </tr> <tr> <td>'New to You' Customer Segments</td> <td>Your Existing Customer Segments</td> <td> <ul> <li>Enter a new geography</li> <li>Enter a new end industry</li> <li>Use case prioritiation</li> <li>Capacity expansion planning</li> <li>Price benchmarking</li> <li>Product benchmarking</li> </ul> </td> </tr> <tr> <td>'New to the World' Customer Segments</td> <td>Drive solution adoption and Identify new customer segments </td> <td> <ul> <li>Planning for increased TAM</li> <li>Customer segmentation</li> <li>Need-gap analysis</li> <li>Regulatory analysis</li> <li>Market positioning strategy</li> </ul> </td> </tr> <tr> <td rowspan="3">'New to You' Solutions</td> <td>Your Existing Customer Segments </td> <td>Extend solution portfolio </td> <td> <ul> <li>Enter a new business</li> <li>Supplier identification and strategy</li> <li>Supplier selection criteria analysis</li> <li>Product differentiation strategy</li> <li>Customer prioritization</li> </ul> </td> </tr> <tr> <td>'New to You' Customer Segments</td> <td>Expand value chain</td> <td> <ul> <li>Enter a new end industry</li> <li>Channel strategy</li> <li>Product benchmarking</li> <li>Segment prioritization</li> </ul> </td> </tr> <tr> <td>'New to the World' Customer Segments</td> <td>Drive solution adoption and Identify new customer segments</td> <td> <ul> <li>Identify top markets for new solution</li> <li>Identify top customers for new solution</li> <li>TAM analysis</li> </ul> </td> </tr> <tr> <td rowspan="3">'New to the World' Solutions</td> <td>Your Existing Customer Segments</td> <td>Market transformation</td> <td> <ul> <li>R&D team support</li> <li>Technology Scouting</li> <li>Substitution potential analysis</li> </ul> </td> </tr> <tr> <td>'New to You' Customer Segments </td> <td>Market transformation </td> <td> <ul> <li>Product development support</li> <li>Substitution potential analysis </li> </ul> </td> </tr> <tr> <td> <p>'New to the World' Customer Segments</p> </td> <td>Create new market </td> <td> <ul> <li>Product adoption roadmap</li> <li>TAM analysis</li> </ul> </td> </tr> <tr> <td rowspan="4">Inorganic Growth</td> <td colspan="3">Takeover / Acquisition</td> <td rowspan="4"> <ul> <li>Acquisition strategy</li> <li>Strategic fitment analysis</li> <li>Backward integration study</li> </ul> </td> </tr> <tr> <td colspan="3">Joint Venture</td> </tr> <tr> <td colspan="3">Strategic Alliance / Partnership</td> </tr> <tr> <td colspan="3">Merger</td> </tr> </tbody> </table> </div> </div> --> <!-- <div class="pt-5 contentWrap"> <div class="container"> <div class="pt-4"> <h2 class="head5 ml-5 "><img src="/assets/images/knowledge_services/ks_growthProgram.jpg" class="mr-2" alt=""> Growth Programs</h2> <div class="row "> <div class="col-2 col-md-2 text-center">Service Offerings</div> <div class="col-1 col-md-1 text-center"></div> <div class="col-9 col-md-9">Catalog</div> </div> <div class="shadow bg-white rounded p-4 my-3 clientbox mb-4"> <div class="table-responsive gp-wrap"> <div class="row d-flex align-items-center border-bottom mb-3"> <div class="col-2"><img src="/assets/images/knowledge_services/ks_gp_img1.jpg" class="imgGP" alt=""></div> <div class="col-1"><img src="/assets/images/knowledge_services/ks_arow.jpg" alt=""></div> <div class="col-9"> <table class="font13"> <tr> <td class="font13">Opportunity Prioritization (Attractiveness VS Right To Win)</td> <td class="font13">New Market Entry (Geographies, Customers, Technology, End Use Case/Industry)</td> <td class="font13">Competitive Analysis & Right to Win</td> <td class="font13">Voice Of Customers (Unmet Needs)</td> </tr> </table> </div> </div> <div class="row d-flex align-items-center border-bottom mb-3"> <div class="col-2"><img src="/assets/images/knowledge_services/ks_gp_img2.jpg" class="imgGP" alt=""></div> <div class="col-1"><img src="/assets/images/knowledge_services/ks_arow.jpg" alt=""></div> <div class="col-9"> <table class="font13 "> <tr> <td class="font13">Customer Identification & Prioritization</td> <td class="font13">Voice Of 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value="264">Namibia (264) </option> <option value="674">Nauru (674) </option> <option value="977">Nepal (977) </option> <option value="31">Netherlands (31) </option> <option value="599">Netherlands Antilles (599) </option> <option value="64">New Zealand (64) </option> <option value="505">Nicaragua (505) </option> <option value="227">Niger (227) </option> <option value="234">Nigeria (234) </option> <option value="1670">Northern Mariana Islands (1670) </option> <option value="47">Norway (47) </option> <option value="968">Oman (968) </option> <option value="92">Pakistan (92) </option> <option value="680">Palau (680) </option> <option value="970">Palestinian Territories (970) </option> <option value="507">Panama (507) </option> <option value="675">Papua New Guinea (675) </option> <option value="595">Paraguay (595) </option> <option value="51">Peru (51) </option> <option value="63">Philippines (63) </option> <option value="48">Poland (48) </option> <option value="351">Portugal (351) 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