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Growing Dental Aligner Business with B2B strategy
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They manage to receive such a big increase that was extremely hard to handle from their internal team." property="og:description"/><meta content="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63a08125334004a83eb0a742_kline.JPG" property="og:image"/><meta content="Growing Dental Aligner Business with B2B strategy" property="twitter:title"/><meta content="With K-Line Europe with did a Full-service digital marketing strategy and execution with new web design and development. They manage to receive such a big increase that was extremely hard to handle from their internal team." property="twitter:description"/><meta content="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63a08125334004a83eb0a742_kline.JPG" property="twitter:image"/><meta property="og:type" content="website"/><meta content="summary_large_image" name="twitter:card"/><meta content="width=device-width, initial-scale=1" name="viewport"/><link href="https://cdn.prod.website-files.com/6310a416e197256dcac39f3c/css/braindonors.4ae09ea9d.min.css" rel="stylesheet" type="text/css"/><style>@media (min-width:992px) {html.w-mod-js:not(.w-mod-ix) [data-w-id="eb8d645a-2692-4698-84fa-3bf7e016e442"] {-webkit-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 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class="nav-link w-nav-link">Case studies</a><a href="/our-process" class="nav-link w-nav-link">Our process</a><a href="/about-us" class="nav-link w-nav-link">About us</a><a href="/blog" class="nav-link w-nav-link">Blog</a><a href="/contacts" class="nav-link w-nav-link">Contact us</a></div></nav><div scroll="both" class="nav-menu-button w-nav-button"><div class="nav-menu-button-wrap"><div class="nav-lines nav-line-1"></div><div class="nav-lines nav-line-2"></div><div class="nav-lines nav-line-3"></div></div></div></div></div><div class="main-wrapper"><section class="section cs-hero"><div class="container"><div class="cs-hero-text-wrapper"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63a080153b0a647eff5ecef2_k-line-europe-logo.png" loading="lazy" alt="K Line Europe" sizes="(max-width: 479px) 96px, 112px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63a080153b0a647eff5ecef2_k-line-europe-logo-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63a080153b0a647eff5ecef2_k-line-europe-logo.png 832w" class="case-studies-logo margin-bot-s"/><h1 class="h2-large desktop-center margin-bot-m">Growing Dental Aligner Business with B2B strategy</h1><div class="cs-cat-info"><div class="flex-left margin-bot-m margin-right-xl"><p class="no-margin margin-bot-xxs text-small">Industry</p><div class="flex-horizontal"><div class="text-big">Dental</div><div class="text-big margin-left-s w-dyn-bind-empty"></div></div></div><div class="flex-left margin-bot-m margin-right-xl"><p class="no-margin margin-bot-xxs text-small">Market</p><div class="flex-horizontal"><div class="w-dyn-list"><div fs-cmsnest-collection="markets" fs-cmsnest-element="template-reference" role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><div class="text-big">BG</div><a href="/markets/bg" class="nested-link w-inline-block"></a></div></div></div></div></div><div class="flex-left"><p class="no-margin margin-bot-xxs text-small">Services</p><div class="w-dyn-list"><div role="list" class="collection-list w-dyn-items"><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Digital Strategy</div></div><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Facebook Ads</div></div><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Google Ads</div></div><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Influencer marketing</div></div><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Tracking & Analytics</div></div><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Video Creation</div></div><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Graphic Design</div></div><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Web Design</div></div><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Copywriting</div></div><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Email marketing</div></div></div></div></div></div></div></div></section><section class="section small"><div class="container"><div class="flex-center"><div class="max-width-3xl"><h2 class="cs-heading">Their Story</h2><p class="margin-bot-m">K Line provides innovative solutions for dentists, orthodontists and laboratories by creating the best possible treatment due to accurate 3D treatment plans and automated, highly precise production of aligners. </p><div class="case-studies-main-image"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63a08125334004a83eb0a742_kline.JPG" loading="lazy" alt="K Line Clear Aligners " sizes="(max-width: 479px) 92vw, (max-width: 991px) 94vw, 768px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63a08125334004a83eb0a742_kline-p-500.jpg 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63a08125334004a83eb0a742_kline-p-800.jpg 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63a08125334004a83eb0a742_kline-p-1080.jpg 1080w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63a08125334004a83eb0a742_kline-p-1600.jpg 1600w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63a08125334004a83eb0a742_kline-p-2000.jpg 2000w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63a08125334004a83eb0a742_kline-p-2600.jpg 2600w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63a08125334004a83eb0a742_kline-p-3200.jpg 3200w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63a08125334004a83eb0a742_kline.JPG 4608w" class="image-100"/></div><h3 class="cs-heading">Their Goals</h3><p class="margin-bot-l">K Line鈥檚 corporate vision is to redefine the dental and orthodontic field. They needed help to expand their distribution network, to grow their business platform in Bulgaria and to sustain their economic growth in the long run.</p><h4 class="cs-heading">Our Solution</h4><p class="margin-bot-m">K Line's team pays attention to the highest quality standard and cares about the full experience both for the patients and for the orthodontists. That鈥檚 why we decided to built their digital strategy by dividing the content in two categories - B2C and B2B. By doing this, we managed to spread our client鈥檚 message to the right audience in the best way possible. We created both educational and entertaining content and increased K Line鈥檚 engagement rate with Social Media activities, Google Ads auditing and Video Creatives.</p><div class="case-studies-mockups"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63b5656411e716e2ed9383a4_k%20line%20phone%20mockups.png" loading="lazy" alt="K Line Clear Aligners " sizes="(max-width: 479px) 92vw, (max-width: 991px) 94vw, 768px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63b5656411e716e2ed9383a4_k%20line%20phone%20mockups-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63b5656411e716e2ed9383a4_k%20line%20phone%20mockups-p-800.png 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63b5656411e716e2ed9383a4_k%20line%20phone%20mockups.png 806w"/></div><h4 class="cs-heading margin-top-l">Their Success</h4><p>K Line not only raised awareness about the different advantages of their revolutionary products but managed to create a community of Bulgarian professionals who want to keep up with the latest tech trends and make their business grow. </p><div class="case-study-statistic"><div class="achievement-wrapper case-studies"><div class="achievement-box"><div class="number-medium">300% </div><div class="text-mobile-small">Overall Growth</div></div><div class="achievement-box"><div class="number-medium">500</div><div class="text-mobile-small">New Partners and Clients</div></div><div class="achievement-box"><div class="number-medium">1000%</div><div class="text-mobile-small">Increase on Traffic</div></div><div class="achievement-box"><div class="number-medium">60%</div><div class="text-mobile-small">Increase on Engagement</div></div></div><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63cfa1cc947ce54ec535aa6f_k-line.png" loading="lazy" alt="K Line Clear Aligners " sizes="(max-width: 479px) 92vw, (max-width: 991px) 94vw, 768px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63cfa1cc947ce54ec535aa6f_k-line-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63cfa1cc947ce54ec535aa6f_k-line-p-800.png 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63cfa1cc947ce54ec535aa6f_k-line.png 824w"/></div></div></div></div></section><section class="section more"><div class="container"><h2 class="text-center margin-bot-l">Discover more case studies</h2><div class="w-dyn-list"><div role="list" class="w-dyn-items w-row"><div role="listitem" class="case-studies w-dyn-item w-col w-col-4"><a data-w-id="4e4044cb-eb33-af01-3168-33496ae99955" href="/case-studies/reputation-studios" class="case-studies-images w-inline-block"><img alt="Main-image-Reputation" loading="lazy" data-w-id="eb8d645a-2692-4698-84fa-3bf7e016e442" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/637cc31423050366db3c4527_maxresdefault.jpg" sizes="(max-width: 479px) 92vw, (max-width: 767px) 94vw, (max-width: 1279px) 28vw, 352px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/637cc31423050366db3c4527_maxresdefault-p-500.jpg 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/637cc31423050366db3c4527_maxresdefault-p-800.jpg 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/637cc31423050366db3c4527_maxresdefault-p-1080.jpg 1080w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/637cc31423050366db3c4527_maxresdefault.jpg 1280w" class="case-study-image"/><div class="achievement-box-case-studies"><div class="number-medium">20%</div><div class="text-mobile-small">Increase on Conversions</div></div></a><div class="case-studies-texts"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/637cc2a49eb3c17c002eede7_black_friday_reputation_logo1_5e7c72ea-22cb-4509-861a-64dc3f4f21a1_150x.png" loading="lazy" alt="" class="case-studies-logo margin-bot-xxs"/><div class="company-category"><p class="no-margin">eCommerce</p></div><h2 class="h4">Helping Mens fashion store with full-funnel E-commerce solution</h2><a href="/case-studies/reputation-studios" class="button-link">View Case Study</a></div></div><div role="listitem" class="case-studies w-dyn-item w-col w-col-4"><a data-w-id="4e4044cb-eb33-af01-3168-33496ae99955" href="/case-studies/inovativa" class="case-studies-images w-inline-block"><img alt="Inovativa Projects Collage" loading="lazy" data-w-id="eb8d645a-2692-4698-84fa-3bf7e016e442" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374aea664c58513d8945a08_Innovativa_banner1.jpg" sizes="(max-width: 479px) 92vw, (max-width: 767px) 94vw, (max-width: 1279px) 28vw, 352px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374aea664c58513d8945a08_Innovativa_banner1-p-500.jpg 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374aea664c58513d8945a08_Innovativa_banner1-p-800.jpg 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374aea664c58513d8945a08_Innovativa_banner1-p-1080.jpg 1080w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374aea664c58513d8945a08_Innovativa_banner1-p-1600.jpg 1600w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374aea664c58513d8945a08_Innovativa_banner1.jpg 2000w" class="case-study-image"/><div class="achievement-box-case-studies"><div class="number-medium">55%</div><div class="text-mobile-small">Decrease on CPL</div></div></a><div class="case-studies-texts"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6376417ef63e867b313ed255_logo_hw.svg" loading="lazy" alt="" class="case-studies-logo margin-bot-xxs"/><div class="company-category"><p class="no-margin">B2B</p></div><h2 class="h4">Better representation and earning trust from your audience</h2><a href="/case-studies/inovativa" class="button-link">View Case Study</a></div></div><div role="listitem" class="case-studies w-dyn-item w-col w-col-4"><a data-w-id="4e4044cb-eb33-af01-3168-33496ae99955" href="/case-studies/complexbuild" class="case-studies-images w-inline-block"><img alt="Luxury Building Project Complex Build" loading="lazy" data-w-id="eb8d645a-2692-4698-84fa-3bf7e016e442" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374b222f01c735daaaae3bf_ComplexBuild_banner1.jpg" sizes="(max-width: 479px) 92vw, (max-width: 767px) 94vw, (max-width: 1279px) 28vw, 352px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374b222f01c735daaaae3bf_ComplexBuild_banner1-p-500.jpg 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374b222f01c735daaaae3bf_ComplexBuild_banner1-p-800.jpg 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374b222f01c735daaaae3bf_ComplexBuild_banner1-p-1080.jpg 1080w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374b222f01c735daaaae3bf_ComplexBuild_banner1-p-1600.jpg 1600w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374b222f01c735daaaae3bf_ComplexBuild_banner1.jpg 2000w" class="case-study-image"/><div class="achievement-box-case-studies"><div class="number-medium">320%</div><div class="text-mobile-small">Increase in New Leads</div></div></a><div class="case-studies-texts"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63761d4a0135e85b5bdd283a_logo-bg-w.svg" loading="lazy" alt="" class="case-studies-logo margin-bot-xxs"/><div class="company-category"><p class="no-margin">Real Estate</p></div><h2 class="h4">Spreading the right message to as many channels as possible</h2><a href="/case-studies/complexbuild" class="button-link">View Case Study</a></div></div></div></div></div></section><section class="section cta"><div class="container relative"><div class="flex-horizontal"><div class="cta-text-wrapper"><h2 class="h2-large mobile-center">Let's talk about your <span class="text-blue">digital success</span></h2><p 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Whether you鈥檙e interested in a brand strategy, new website or you need to generate more leads we are here to help you. 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