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data-src="https://storage.acanto.agency/public/assets/progetti/atlas-plan/icona-atlas-plan-progetto-acanto-clip_400_400_50.webp" src="" alt="Atlas Plan project made by acanto" width="400" height="400" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture></div><div class="ProjectHeading:shadow"><span style=" width:100%; " class="media media--img" ><noscript><img class="mediaElement img fit-cover" src="https://acanto.agency/media/local/shadow.png" alt="" draggable="false" width="780" height="175" ></noscript><span class="mediaProportion" style="padding-top:22.435897435897%" ></span><picture class="mediaCenterer" ><source srcset="https://acanto.agency/media/local/shadow.webp" type="image/webp" ><img class="mediaElement img fit-cover" src="https://acanto.agency/media/local/shadow.png" alt="" draggable="false" width="780" height="175" ></picture></span></div></div></div><script> window.__DATA = window.__DATA || {}; window["__DATA"]['route'] = "projectsingle";</script></section><section class="Project:services"><div class="ProjectServices:"><div class="container-xl"><h1 itemprop="name">BRANDING AND COMMUNICATION FOR ATLAS PLAN</h1><p>brand identity, art direction, communication strategy, website, graphic design, catalogues, social media marketing, digital advertising, web analytics, art direction & styling, design of virtual environments, modelling & digital sculpting, 3D animation, photographic rendering, email marketing, copywriting, SEO, video</p></div></div></section><section class="Project:request"><div class="ProjectRequest:"><div class="container-xl"><div class="ProjectRequest:label">Request</div><div class="ProjectRequest:container"><div class="ProjectRequest:container_left"><div class="ProjectRequest:container_left-inner"><H2>The transition from product to brand</H2></div></div><div class="ProjectRequest:container_right"><p>Atlas Plan is the Atlas Concorde brand specialising in the manufacture of large porcelain stoneware slabs. </p><p>We were asked to define and monitor the entire communication strategy, from the launch of the brand to market positioning and consolidation.</p></div></div></div></div></section><section class="Project:proposal"><div class="ProjectProposal:"><div class="container-xl"><div class="ProjectProposal:label">Proposal</div><div class="ProjectProposal:container"><div class="ProjectProposal:container_left"><h2 itemprop="description"> Our work began with a communication strategy in which we identified and set the targets, goals, deadlines and touchpoints– online and offline - to be activated. We immediately established a strategic/creative relationship with the Atlas Plan team, which allowed us to create a strong brand identity.For years, we have been working together every day in a coherent and integrated communication for: website, renderings, social networks, catalogues, video and much more.<br> This consultancy involves constant monitoring of the goals set and their optimisation also vis-à-vis the development of the communication strategy.</h2></div><div class="ProjectProposal:container_right"><div class="ProjectProposal:container_right-inner"><H2>An integrated communication strategy for branding</H2></div></div></div></div></div></section><div class="ProjectMediablock: "><div class="container-xl"><div class="row"><div class="ProjectMediablock:inner bigmedia"><div class="ProjectMediablock:left bigmedia"><div class="row"><div class="ProjectMediablock:left_title bigmedia"></div><div class="ProjectMediablock:left_description bigmedia"></div></div></div><div class="ProjectMediablock:right bigmedia"><div class="ProjectMediablock:right_image bigmedia"><div class="ProjectVideo:"><div class="media media--player"><span class="mediaProportion" style="padding-top: 56.25%" ></span><div class="mediaElement bg " ></div><video class="mediaElement player video-js" data-setup="{}" src="https://storage.acanto.agency/public/assets/progetti/atlas-plan/atlas-plan-comunicazione-integrata-acanto-video.mp4" title="" style=" " poster="https://storage.acanto.agency/public/assets/progetti/atlas-plan/atlas-plan-comunicazione-integrata-acanto.webp" width="1920" height="1080" controls preload="none" ><source src="https://storage.acanto.agency/public/assets/progetti/atlas-plan/atlas-plan-comunicazione-integrata-acanto-video.mp4" type="video/mp4" ><p class="vjs-no-js"> To view this video please enable JavaScript, and consider upgrading to a web browser that <a href="https://videojs.com/html5-video-support/" target="_blank" rel="noopener" >supports HTML5 video</a></p></video></div></div></div></div></div></div></div></div><div class="ProjectMediablock: "><div class="container-xl"><div class="row"><div class="ProjectMediablock:label"><h3>LOOK & FEEL</h3></div><div class="ProjectMediablock:inner inlinemedia"><div class="ProjectMediablock:left inlinemedia"><div class="row"><div class="ProjectMediablock:left_title inlinemedia"><p>Password: inspiration</p></div><div class="ProjectMediablock:left_description inlinemedia"><h4> To differentiate Atlas Plan from the competition, we chose an evocative tone of voice and a mood of settings close to the world of interior design.</h4><p> The story of the brand and its products is developed through settings, mood boards, animations and words.</p></div></div></div><div class="ProjectMediablock:right inlinemedia"><div class="ProjectMediablock:right_image inlinemedia"><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/atlas-plan/catalogo-atlas-plan-acanto-creative-agency.webp"><img class="ProjectSliderblock:slide_img lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/atlas-plan/catalogo-atlas-plan-acanto-creative-agency.webp" src="" alt="catalogue atlas plan by acanto creative agency" width="900" height="898" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture><span style=" width:100%; " class="media media--img ProjectMediablock:right-shadow" ><noscript><img class="mediaElement img fit-cover" src="https://acanto.agency/media/local/shadow.png" alt="" draggable="false" width="780" height="175" ></noscript><span class="mediaProportion" style="padding-top:22.435897435897%" ></span><picture class="mediaCenterer" ><source srcset="https://acanto.agency/media/local/shadow.webp" type="image/webp" ><img class="mediaElement img fit-cover" src="https://acanto.agency/media/local/shadow.png" alt="" draggable="false" width="780" height="175" ></picture></span></div></div></div></div></div></div><div class="ProjectSliderblock:"><div class="container-xl"><div class="row"><div class="ProjectSliderblock:label"></div><div class="ProjectSliderblock:inner"><div class="ProjectSliderblock:top"><div class="ProjectSliderblock:slider"><div class="glide"><div class="glide__track" data-glide-el="track" ><ul class="glide__slides"><li class="ProjectSliderblock:slide"><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/atlas-plan/brand-identity-atlas-plan-gruppo-concorde-acanto.webp"><img class="ProjectSliderblock:slide_img lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/atlas-plan/brand-identity-atlas-plan-gruppo-concorde-acanto.webp" src="" alt="brand identity for atlas plan of concorde group by acanto" width="1200" height="923" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture></li><li class="ProjectSliderblock:slide"><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/atlas-plan/identita-aziendale-atlas-plan-acanto-comunicazione-pesaro.webp"><img class="ProjectSliderblock:slide_img lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/atlas-plan/identita-aziendale-atlas-plan-acanto-comunicazione-pesaro.webp" src="" alt="brand identity for the atlas plan project by acanto pesaro" width="1200" height="917" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture></li><li class="ProjectSliderblock:slide"><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/atlas-plan/visual-atlas-plan-social.webp"><img class="ProjectSliderblock:slide_img lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/atlas-plan/visual-atlas-plan-social.webp" src="" alt="visual for atlas plan social and brochure" width="1200" height="917" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture></li><li class="ProjectSliderblock:slide"><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/atlas-plan/atlas-plan-catalogo-acanto-creative-agency.webp"><img class="ProjectSliderblock:slide_img lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/atlas-plan/atlas-plan-catalogo-acanto-creative-agency.webp" src="" alt="atlas plan catalogue made by acanto" width="1200" height="917" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture></li></ul></div></div><div class="glide__arrows" data-glide-el="controls"><button class="glide__arrow glide__arrow--left" data-glide-dir="<"></button><button class="glide__arrow glide__arrow--right" data-glide-dir=">"></button></div></div></div></div><div class="ProjectSliderblock:bottom"><div class="ProjectSliderblock:bottom_title"><p>Research, aesthetics and graphics to shape the product</p></div><div class="ProjectSliderblock:bottom_description"><p>International trade fairs - such as Cersaie, Kbis and Coverings - are an opportunity for Atlas Plan to present not only new products but also new communication materials designed by us.</p></div></div></div></div></div><div class="ProjectDoublemedia:"><div class="container-xl"><div class="row"><div class="ProjectDoublemedia:label"><h3>MULTILINGUAL WEBSITE</h3></div><div class="ProjectDoublemedia:inner"><div class="ProjectDoublemedia:left"><div class="ProjectDoublemedia:left_font columndoublemedia"><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/atlas-plan/layout-mobile-responsive-web-design-acanto-digital-agency.webp"><img class="ProjectSliderblock:slide_img lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/atlas-plan/layout-mobile-responsive-web-design-acanto-digital-agency.webp" src="" alt="responsive website for atlas plan by acanto digital agency" width="800" height="1627" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture></div></div><div class="ProjectDoublemedia:right columndoublemedia"><div class="ProjectDoublemedia:right_title"><h4><b>The digital experience for an international audience</b></h4></div><div class="ProjectDoublemedia:right_description"><p>An elegant website in design where the central role is given to images.</p><p>In fact, in the single product pages, our renderings offer users the chance to discover the features of the Atlas Plan surfaces and the combination with Atlas Concorde products. </p><p>A complete work tool focused on ease of use of the contents.</p><p>With the aim of consolidating and reinforcing the narrative about the advantages of porcelain stoneware and, at the same time, expanding the aesthetic and value perception of the product, informative pages have been included that elaborate on the advantages of using porcelain stoneware surfaces and project pages where inspiration can be taken from real applications.</p></div><div class="ProjectDoublemedia:right_image columndoublemedia"><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/atlas-plan/sito-web-responsive-atlas-plan-acanto-digital-agency.webp"><img class="ProjectDoublemedia:right_image-first lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/atlas-plan/sito-web-responsive-atlas-plan-acanto-digital-agency.webp" src="" alt="responsive website for atlas plan by acanto digital agency" width="600" height="364" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture><span style=" width:100%; " class="media media--img ProjectDoublemedia:right-shadow" ><noscript><img class="mediaElement img fit-cover" src="https://acanto.agency/media/local/shadow.png" alt="" draggable="false" width="780" height="175" ></noscript><span class="mediaProportion" style="padding-top:22.435897435897%" ></span><picture class="mediaCenterer" ><source srcset="https://acanto.agency/media/local/shadow.webp" type="image/webp" ><img class="mediaElement img fit-cover" src="https://acanto.agency/media/local/shadow.png" alt="" draggable="false" width="780" height="175" ></picture></span></div></div></div></div></div></div><div class="ProjectMediablock: "><div class="container-xl"><div class="row"><div class="ProjectMediablock:label"><h3>PRODUCT CONFIGURATOR</h3></div><div class="ProjectMediablock:inner bigmedia"><div class="ProjectMediablock:left bigmedia"><div class="row"><div class="ProjectMediablock:left_title bigmedia"><h4> Analytics and user experience to monitor data and results</h4></div><div class="ProjectMediablock:left_description bigmedia"><h5> The website – mobile first and optimised for search engines – has among its main objectives the generation of contacts and increased engagement and interaction of target users.</h5><p> For this reason, we have given the contact form all the attention it deserved, customising the fields according to the type of request made and tracking all the fields to analyse the data and take action to improve its user experience.</p><p> The product single page was conceived and designed so that the user could configure the slab through a series of filters to arrive at the desired combination. Once the right slab has been found, it is possible to request information and add the product to a wishlist.</p></div></div></div><div class="ProjectMediablock:right bigmedia"><div class="ProjectMediablock:right_image bigmedia"><div class="media media--video cover:video"><span class="mediaProportion" style="padding-top: 56.25%" ></span><div class="mediaElement bg " ></div><video class="mediaElement video" src="https://storage.acanto.agency/public/assets/progetti/atlas-plan/lead-generation-form-acanto-per-atlas-plan.mp4" title="" style=" " poster="https://storage.acanto.agency/public/" width="1920" height="1080" autoplay playsinline muted loop preload=auto ><noscript> To view this video please enable JavaScript, and consider upgrading to a web browser that <a href="https://videojs.com/html5-video-support/" target="_blank" >supports HTML5 video</a></noscript></video></div></div></div></div></div></div></div><div class="ProjectTritticoInline: "><div class="container-xl"><div class="row"><div class="ProjectTritticoInline:label"><h3>DIGITAL AND SOCIAL MEDIA MARKETING</h3></div><div class="ProjectTritticoInline:inner"><div class="ProjectTritticoInline:top inlinetriplemedia"><ul><li><div class="media media--video cover:video"><span class="mediaProportion" style="padding-top: 56.25%" ></span><div class="mediaElement bg " ></div><video class="mediaElement video" src="https://storage.acanto.agency/public/assets/progetti/atlas-plan/atlas-plan-atlas-concorde-rendering-acanto-video.mp4" title="" style=" " poster="https://storage.acanto.agency/public/" width="1920" height="1080" autoplay playsinline muted loop preload=auto ><noscript> To view this video please enable JavaScript, and consider upgrading to a web browser that <a href="https://videojs.com/html5-video-support/" target="_blank" >supports HTML5 video</a></noscript></video></div></li><li><div class="media media--video cover:video"><span class="mediaProportion" style="padding-top: 56.25%" ></span><div class="mediaElement bg " ></div><video class="mediaElement video" src="https://storage.acanto.agency/public/assets/progetti/atlas-plan/social-media-marketing-atlas-plan-acanto-comunicazione.mp4" title="" style=" " poster="https://storage.acanto.agency/public/" width="1920" height="1080" autoplay playsinline muted loop preload=auto ><noscript> To view this video please enable JavaScript, and consider upgrading to a web browser that <a href="https://videojs.com/html5-video-support/" target="_blank" >supports HTML5 video</a></noscript></video></div></li><li><div class="media media--video cover:video"><span class="mediaProportion" style="padding-top: 56.25%" ></span><div class="mediaElement bg " ></div><video class="mediaElement video" src="https://storage.acanto.agency/public/assets/progetti/atlas-plan/instagram-stories-template-atlas-plan.mp4" title="" style=" " poster="https://storage.acanto.agency/public/" width="1920" height="1080" autoplay playsinline muted loop preload=auto ><noscript> To view this video please enable JavaScript, and consider upgrading to a web browser that <a href="https://videojs.com/html5-video-support/" target="_blank" >supports HTML5 video</a></noscript></video></div></li></ul></div><div class="ProjectTritticoInline:bottom inlinetriplemedia"><div class="ProjectTritticoInline:bottom_title"><p>Atlas Plan, a brand with a social soul</p></div><div class="ProjectTritticoInline:bottom_description"><p>Building up a digital presence is essential for a brand that aims to develop and strengthen its awareness. Through strategic, creative and operational work, we make the Atlas Plan brand recognizable in the sector every day.</p><h4>Our team carries out social media marketing, email marketing, advertising and manages the presence of the brand on design websites such as Archiproducts.</h4></div></div></div></div></div></div><div class="ProjectTritticoInline: nopaddingtop nopaddingbottom"><div class="container-xl"><div class="row"><div class="ProjectTritticoInline:label"></div><div class="ProjectTritticoInline:inner"><div class="ProjectTritticoInline:top "><ul><li><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/atlas-plan/strategia-lead-generation-acanto-per-atlas-plan.webp"><img class="ProjectTritticoInline:top_image lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/atlas-plan/strategia-lead-generation-acanto-per-atlas-plan.webp" src="" alt="lead generation strategy by acanto for atlas plan" width="1200" height="1200" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture></li><li><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/atlas-plan/social-ads-risultati-atlasplan.webp"><img class="ProjectTritticoInline:top_image lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/atlas-plan/social-ads-risultati-atlasplan.webp" src="" alt="social ads results for atlas plan" width="1200" height="1200" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture></li><li><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" 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Comunicazione srl</span></picture></li></ul></div><div class="ProjectTritticoInline:bottom inlinetriplemedia"><div class="ProjectTritticoInline:bottom_title"><p>Intercepting strategic targets with the best content</p></div><div class="ProjectTritticoInline:bottom_description"><h4>Engagement and conversions on the website are also growing steadily thanks to social campaigns.</h4><p>The advertising strategy adopted for Atlas Plan changes according to the platforms – Facebook, Instagram, LinkedIn and Google Ads – and is based on strategic target profiling and specially created content.</p></div></div></div></div></div></div><div class="ProjectMediablock: "><div class="container-xl"><div class="row"><div class="ProjectMediablock:inner bigmedia"><div class="ProjectMediablock:left bigmedia"><div class="row"><div class="ProjectMediablock:left_title bigmedia"></div><div class="ProjectMediablock:left_description bigmedia"></div></div></div><div class="ProjectMediablock:right bigmedia"><div 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srcset="https://storage.acanto.agency/public/assets/progetti/atlas-plan/rendering-per-atlas-plan-acanto-comunicazione.webp"><img class="ProjectSliderblock:slide_img lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/atlas-plan/rendering-per-atlas-plan-acanto-comunicazione.webp" src="" alt="product rendering for atlas plan by acanto comunicazione" width="1400" height="875" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture></li></ul></div></div><div class="glide__arrows" data-glide-el="controls"><button class="glide__arrow glide__arrow--left" data-glide-dir="<"></button><button class="glide__arrow glide__arrow--right" data-glide-dir=">"></button></div></div></div></div><div class="ProjectSliderblock:bottom"><div class="ProjectSliderblock:bottom_title"><p>Bringing environments to life, from design to image</p></div><div class="ProjectSliderblock:bottom_description"><p>Atlas Plan surfaces are presented mainly as settings: kitchens, bathrooms, living rooms, meeting rooms, hotels and restaurants, etc.</p><h4>Each environment is completely designed by our team: from the definition of the style to the product's interior design, to the creation of photographic renderings.</h4></div></div></div></div></div><section class="Project:team"><div class="ProjectTeam:"><div class="container-xl"><div class="ProjectTeam:label">Work team</div><div class="ProjectTeam:container"><div class="ProjectTeam:container_left"><div class="ProjectTeam:container_left-inner"> A large-size team </div><div class="Button:"><a href="https://acanto.agency/en/contacts/" ><button class="Button:cta"> contact us </button></a></div></div><div class="ProjectTeam:container_right"><p><strong>Carlo Piazzesi</strong><br>Co-founder & CEO</p><p><strong>Fabio Bertozzi</strong><br>Digital Art Director & Web Developer</p><p><strong>Monica Nardini</strong><br>Art Director</p><p><strong>Valentina Giardini</strong><br>Project Manager</p><p><strong>Erica Del Dente</strong><br>Web Marketing Specialist</p><p><strong>Vittoria Beci</strong><br>Social Media Manager</p><p><strong>Irene Boschi</strong><br>Web Developer</p><p><strong>Laura Sorbini</strong><br>SEO & Web Analyst</p><p><strong>Chiara Cocon</strong><br>Social Media Graphic Designer</p><p><strong>Lucia Galanti</strong><br>Web Designer</p><p><strong>Elene Mei</strong><br>Content Manager</p><p><strong>Vittoria Podrini</strong><br>Strategist & Copywriter</p><p><strong>Martina Cipollini</strong><br>Interior Designer</p><p><strong>Luca Bartolini</strong><br>3d manager</p><p><strong>Michele Crinella</strong><br>3d generalist</p><p><strong>Gabriele Montinaro</strong><br>Motion Graphic Designer</p></div></div></div></div></section><section class="Project:footer"><div class="ProjectFooter:"><a href="https://acanto.agency/en/works/biesse-group/" data-label="biesse-group" 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