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/></div><div class="feature-title">Podcasting in the Creator Economy: A Long-Term Opportunity</div></a></li></ul></div></div></div></li> <li id="menu-item-175124" class="menu-conferences-events custom-link"><a href="/events/" class="iab-meganav-el">Conferences &#038; Events</a><div uk-dropdown="pos: bottom-center" class="iab-bigmenu-dropdown depth-0 uk-navbar-dropdown "><div class="iab-bigmenu-dropdown-wrapper"><ul class="primary uk-nav uk-navbar-dropdown-nav uk-width-large"><li id="menu-item-175138" class="menu-upcoming-events custom-link"><a href="/events/" class="iab-meganav-el"><img width="1" height="1" src="https://www.iab.com/wp-content/uploads/2023/12/ico-upcoming-events.svg" class="menu-image menu-image-title-after" alt="Calendar of Events" decoding="async" /><span class="menu-image-title-after menu-image-title">Upcoming Events</span></a></li> <li id="menu-item-175139" class="menu-international-events custom-link"><a href="https://www.iab.com/iab-international-events/" 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class="module-medium-body-text"> Sold Out </span> </div> <!-- begin secondary cta button e.g. comp pass request --> <!-- end secondary cta button --> <!-- begin livestream button / watch the show --> <!-- end livestream button / watch the show --> </div> </div><!-- event-pricing-register --> <div class="iab-events-blackthorn-container"> <div class="iab-events-blackthorn-login-cta-wrapper"> <span> <p><p>You are registering as an IAB Non-Member. <strong>Already a member?</strong></p> </p> </span> <a href="javascript:;" class="user-icon iab-event-login-button primary-button-red uk-flex uk-text-decoration-none"> <span class="register-text">Login & Register</span> <div class="arrow-right"></div> </a> </div> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script src="https://iab-events.blackthorn.io/loader" data-path="/j01ru7G7/5a4mQm1k5lh" ></script> </div> </div><!-- event__header --> <!-- banner image --> <!-- end image header --> <!-- begin mobile toc --> <div class="uk-hidden@s mobile-toc"> <div class="article-index" id="article-index-id"><ul class="agenda-speaker-name-text"></ul></div> </div> <!-- end mobile toc --> <div class="uk-container-xlarge event__body" id="iab-event-modules"> <!-- registered modules --> <div> <!-- newsfronts --> <!-- main --> <div class="module-event-body uk-padding-large uk-padding-remove-top uk-padding-remove-bottom uk-grid"> <div class="uk-width-1-3 uk-width-1-4@l uk-visible@s"> <!-- principal sponsor --> <!-- toc (desktop & tablet) --> <div class="desktop-toc article-index uk-flex-auto" id="article-index-id"><ul class="toc-ul"></ul></div> </div> <!-- body --> <div class=" uk-width-expand "> <h3 class="toc uk-hidden">Overview</h3> <span class="description-full"> <p>The <span style="text-decoration: underline;"><strong><a href="https://www.iab.com/events/gaming-and-immersive-media-leadership-summit-2024/">IAB Gaming and Immersive Media Leadership Summit</a></strong></span> is a leadership gathering that brings together leaders across the advertising industry with a vested interest in pushing the gaming and immersive media channel forward. During this one-day event, we identified rising opportunities and discussed challenges with experts and thought leaders – defining key initiatives and informing our roadmap.</p> <p><strong>Key Webinar Themes</strong></p> <ul> <li>Learn from gaming and immersive media executives</li> <li>Gain insight into the 2025 gaming industry roadmap</li> <li>Unpack the lessons learned and key takeaways from the 2024 summit</li> </ul> <p>Don’t miss this post-event webinar on Thursday, November 14th – reserve your spot now and join us for this insightful event!</p> <p><img fetchpriority="high" decoding="async" class="alignnone wp-image-188715 size-large" src="https://www.iab.com/wp-content/uploads/2024/10/iab-gaming-immersive-leadership-summit-recap-webinar-3-1024x535.png" alt="IAB Gaming &amp; Immersive Leadership Summit Recap Webinar 1" width="1024" height="535" srcset="https://www.iab.com/wp-content/uploads/2024/10/iab-gaming-immersive-leadership-summit-recap-webinar-3-1024x535.png 1024w, https://www.iab.com/wp-content/uploads/2024/10/iab-gaming-immersive-leadership-summit-recap-webinar-3-300x157.png 300w, https://www.iab.com/wp-content/uploads/2024/10/iab-gaming-immersive-leadership-summit-recap-webinar-3-768x401.png 768w, https://www.iab.com/wp-content/uploads/2024/10/iab-gaming-immersive-leadership-summit-recap-webinar-3-128x67.png 128w, https://www.iab.com/wp-content/uploads/2024/10/iab-gaming-immersive-leadership-summit-recap-webinar-3-24x13.png 24w, https://www.iab.com/wp-content/uploads/2024/10/iab-gaming-immersive-leadership-summit-recap-webinar-3-36x19.png 36w, https://www.iab.com/wp-content/uploads/2024/10/iab-gaming-immersive-leadership-summit-recap-webinar-3-48x25.png 48w, https://www.iab.com/wp-content/uploads/2024/10/iab-gaming-immersive-leadership-summit-recap-webinar-3-600x314.png 600w, https://www.iab.com/wp-content/uploads/2024/10/iab-gaming-immersive-leadership-summit-recap-webinar-3.png 1500w" sizes="(max-width: 1024px) 100vw, 1024px" /></p> </span> </div> </div> <!-- daily theme --> <!-- end daily theme --> <!-- cta section for main --> <div class="module-cta uk-padding uk-padding-small"> <div class="module-cta__container uk-flex uk-flex-center uk-height-small"> <div class="module-cta__column-left uk-flex uk-flex-center uk-flex-middle "> </div> <div class="module-cta__column-right uk-flex uk-flex-left uk-flex-middle "> <a href="https://iab-events.blackthorn.io/j01ru7G7/5a4mQm1k5lh" class="btn-cta-link"> <span class="uk-button uk-button-default uk-align-center uk-border-thin uk-flex default-button-black default-button-red btn-cta-text" > Register Now <div class="iabicon-arrow-in-circle-right arrow-icon"></div> </span> </a> </div> </div> </div> <!-- cta section for discussion --> <!-- testimonials section for main --> <!-- end testimonials section for main --> <!-- Additional Text --> </div> <div> <!-- agenda --> <!-- cta section for agenda --> </div> <div> <!-- Speakers Primary (Speakers & Moderators) --> <div class="uk-background-secondary" id="speakers"> <div class="module-featured-members uk-padding-large"> <div class="uk-flex uk-flex-column uk-flex-left"> <h3 class="toc" style="position: absolute; left: -99999px">Speakers &amp; Moderators</h3> <h3 class="module-subtitle">Speakers &amp; Moderators</h3> <div class="members-container"> <div class="member-card-container uk-flex uk-flex-wrap uk-flex-wrap-around uk-flex-left"> <div class="module-featured-members__container uk-flex uk-position-relative"> <div class="member-card uk-padding"> <div class="member-avatar uk-text-center"> <img class="uk-border-circle" alt="Itamar Benedy " src="https://www.iab.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-17-at-12.59.08-PM-500x500.png" /> </div> <div class="member-info uk-text-center"> <div class="member-name module-body-highlight bold"> Itamar Benedy </div> <div class="member-job-info uk-margin-small-bottom uk-text-meta"> <div class="uk-visible@m">Co-Founder and Chief Executive Officer</div> <div class="uk-visible@m">Anzu</div> <div class="uk-hidden@m">Anzu - Co-Founder and Chief Executive Officer</div> </div> </div> <a class="module-featured-members__bio-open uk-button uk-button-default uk-margin-small uk-width-expand" href="#" hidden> View bio </a> </div> <div class=" module-featured-members__overlay uk-position-absolute uk-width-expand uk-height-1-1 uk-flex uk-flex-row" style="display: none"> <div class="uk-width-expand uk-flex uk-flex-row module-featured-members__overlay-content-mobile"> <div class=" uk-flex uk-flex-center uk-width-1-3 module-featured-members__overlay-pic"> <div class="member-card uk-padding uk-width-expand"> <div class="member-avatar uk-text-center"> <img class="uk-border-circle" alt="Itamar Benedy " src="https://www.iab.com/wp-content/uploads/2022/03/Screen-Shot-2022-03-17-at-12.59.08-PM-500x500.png" /> </div> <div class="module-featured-members__overlay-separator-mobile"></div> <div class="member-info uk-text-center uk-width-1-1"> <div class="member-name module-body-highlight bold"> Itamar Benedy </div> <div class="member-job-info uk-text-meta"> <div class="uk-visible@m">Co-Founder and Chief Executive Officer</div> <div class="uk-visible@m">Anzu</div> <div class="uk-hidden@m">Anzu - Co-Founder and Chief Executive Officer</div> </div> <div class="uk-margin-small-top uk-hidden@m"> <a class="module-featured-members__bio-close uk-button uk-button-default" href="#"> Close bio </a> </div> </div> </div> </div> <div class="uk-height-1-1 uk-flex uk-flex-middle uk-visible@m"><div class="module-featured-members__overlay-separator"></div></div> <div class=" uk-width-2-3 module-featured-members__overlay-bio-container"> <div class=" uk-height-1-1 module-featured-members__bio uk-flex uk-flex-column uk-padding-small"> <div class="uk-text-right uk-visible@m"> <a class="module-featured-members__bio-times" href="#" aria-label="Close" title="Close"> <i class="fa fa-times" aria-hidden="true"></i> </a> </div> <div class="module-featured-members__bio-desc uk-margin-auto-top uk-padding"> <p>Anzu&#8217;s Co-Founder and CEO, Itamar Benedy, is the driving force behind the global intrinsic in-game advertising revolution that has transformed how game developers monetize their titles and advertisers reach gaming audiences. </p> <p>When Benedy co-founded Anzu in 2017, he had a degree in Computer Science, a background in marketing and advertising, had been recognised by Forbes Israel as part of their ‘30 Under 30’ program, and had led AdTech giant Glispa as CEO. Ultimately, these experiences have culminated in him building and leading a company that bridges the gap between advertising and gaming, and is the most advanced intrinsic in-game ad solution for mobile, PC, console, and the metaverse. </p> </div> <div class="uk-margin-auto-top uk-visible@m uk-padding"> <a class="module-featured-members__bio-close uk-button uk-button-default" href="#"> Close bio </a> </div> </div> </div> </div> </div> <div class="member-card uk-padding"> <div class="member-avatar uk-text-center"> <img class="uk-border-circle" alt="Victor Lu" src="https://www.iab.com/wp-content/uploads/2022/08/victor-lu-2-e1725909210682-500x500.png" /> </div> <div class="member-info uk-text-center"> <div class="member-name module-body-highlight bold"> Victor Lu </div> <div class="member-job-info uk-margin-small-bottom uk-text-meta"> <div class="uk-visible@m">Twitch Brand Partnership Studio Lead, Americas</div> <div class="uk-visible@m">Amazon</div> <div class="uk-hidden@m">Amazon - Twitch Brand Partnership Studio Lead, Americas</div> </div> </div> <a class="module-featured-members__bio-open uk-button uk-button-default uk-margin-small uk-width-expand" href="#" hidden> View bio </a> </div> <div class=" module-featured-members__overlay uk-position-absolute uk-width-expand uk-height-1-1 uk-flex uk-flex-row" style="display: none"> <div class="uk-width-expand uk-flex uk-flex-row module-featured-members__overlay-content-mobile"> <div class=" uk-flex uk-flex-center uk-width-1-3 module-featured-members__overlay-pic"> <div class="member-card uk-padding uk-width-expand"> <div class="member-avatar uk-text-center"> <img class="uk-border-circle" alt="Victor Lu" src="https://www.iab.com/wp-content/uploads/2022/08/victor-lu-2-e1725909210682-500x500.png" /> </div> <div class="module-featured-members__overlay-separator-mobile"></div> <div class="member-info uk-text-center uk-width-1-1"> <div class="member-name module-body-highlight bold"> Victor Lu </div> <div class="member-job-info uk-text-meta"> <div class="uk-visible@m">Twitch Brand Partnership Studio Lead, Americas</div> <div class="uk-visible@m">Amazon</div> <div class="uk-hidden@m">Amazon - Twitch Brand Partnership Studio Lead, Americas</div> </div> <div class="uk-margin-small-top uk-hidden@m"> <a class="module-featured-members__bio-close uk-button uk-button-default" href="#"> Close bio </a> </div> </div> </div> </div> <div class="uk-height-1-1 uk-flex uk-flex-middle uk-visible@m"><div class="module-featured-members__overlay-separator"></div></div> <div class=" uk-width-2-3 module-featured-members__overlay-bio-container"> <div class=" uk-height-1-1 module-featured-members__bio uk-flex uk-flex-column uk-padding-small"> <div class="uk-text-right uk-visible@m"> <a class="module-featured-members__bio-times" href="#" aria-label="Close" title="Close"> <i class="fa fa-times" aria-hidden="true"></i> </a> </div> <div class="module-featured-members__bio-desc uk-margin-auto-top uk-padding"> <p>Victor Lu is the Americas Lead for Twitch’s award-winning Brand Partnership Studio, overseeing creative strategy, production, program management, interactive tech, and talent relations. He oversees capabilities for custom integrations, programming, interactive tech, and sponsorships on the service across US, Canada, Mexico, and Brazil.</p> </div> <div class="uk-margin-auto-top uk-visible@m uk-padding"> <a class="module-featured-members__bio-close uk-button uk-button-default" href="#"> Close bio </a> </div> </div> </div> </div> </div> <div class="member-card uk-padding"> <div class="member-avatar uk-text-center"> <img class="uk-border-circle" alt="Amanda Rubin" src="https://www.iab.com/wp-content/uploads/2023/11/amanda-rubin1-500x500.png" /> </div> <div class="member-info uk-text-center"> <div class="member-name module-body-highlight bold"> Amanda Rubin </div> <div class="member-job-info uk-margin-small-bottom uk-text-meta"> <div class="uk-visible@m">Chief Revenue Officer</div> <div class="uk-visible@m">Wildfire</div> <div class="uk-hidden@m">Wildfire - Chief Revenue Officer</div> </div> </div> <a class="module-featured-members__bio-open uk-button uk-button-default uk-margin-small uk-width-expand" href="#" hidden> View bio </a> </div> <div class=" module-featured-members__overlay uk-position-absolute uk-width-expand uk-height-1-1 uk-flex uk-flex-row" style="display: none"> <div class="uk-width-expand uk-flex uk-flex-row module-featured-members__overlay-content-mobile"> <div class=" uk-flex uk-flex-center uk-width-1-3 module-featured-members__overlay-pic"> <div class="member-card uk-padding uk-width-expand"> <div class="member-avatar uk-text-center"> <img class="uk-border-circle" alt="Amanda Rubin" src="https://www.iab.com/wp-content/uploads/2023/11/amanda-rubin1-500x500.png" /> </div> <div class="module-featured-members__overlay-separator-mobile"></div> <div class="member-info uk-text-center uk-width-1-1"> <div class="member-name module-body-highlight bold"> Amanda Rubin </div> <div class="member-job-info uk-text-meta"> <div class="uk-visible@m">Chief Revenue Officer</div> <div class="uk-visible@m">Wildfire</div> <div class="uk-hidden@m">Wildfire - Chief Revenue Officer</div> </div> <div class="uk-margin-small-top uk-hidden@m"> <a class="module-featured-members__bio-close uk-button uk-button-default" href="#"> Close bio </a> </div> </div> </div> </div> <div class="uk-height-1-1 uk-flex uk-flex-middle uk-visible@m"><div class="module-featured-members__overlay-separator"></div></div> <div class=" uk-width-2-3 module-featured-members__overlay-bio-container"> <div class=" uk-height-1-1 module-featured-members__bio uk-flex uk-flex-column uk-padding-small"> <div class="uk-text-right uk-visible@m"> <a class="module-featured-members__bio-times" href="#" aria-label="Close" title="Close"> <i class="fa fa-times" aria-hidden="true"></i> </a> </div> <div class="module-featured-members__bio-desc uk-margin-auto-top uk-padding"> <p>Amanda is a seasoned media and marketing executive with over a decade of experience driving growth and innovation across the digital, gaming, and entertainment sectors. As Chief Revenue Officer at Wildfire, she leads efforts to connect brands with passionate, super-engaged Discord communities by placing them inside of the conversation through thoughtful content tactics. Her focus is on simplifying the process for brands to engage audiences in authentic, meaningful ways. </p> <p>Before joining Wildfire, Amanda spent nearly five years at Enthusiast Gaming, where she played a pivotal role in expanding the company’s advertising division as EVP, Growth. She oversaw sales, marketing, operations, and strategic partnerships, playing an instrumental part in the company becoming the largest gaming media lifestyle platform in North America with four consecutive years of revenue growth. Amanda pioneered innovative solutions that helped brands tap into the growing influence of gaming culture, focused on content relevance in the gaming ecosystem—spanning esports, content creators, and gaming media platforms—while driving engagement with Gen Z and Millennial audiences. </p> <p>Amanda is known for her strategic vision, passion for innovation, and hands-on approach to leadership that enables her to break down barriers in order to achieve success. She is highly respected for her ability to be assertive in order to build relationships and create forward-thinking strategies that push the boundaries of what’s possible in advertising. </p> </div> <div class="uk-margin-auto-top uk-visible@m uk-padding"> <a class="module-featured-members__bio-close uk-button uk-button-default" href="#"> Close bio </a> </div> </div> </div> </div> </div> <div class="member-card uk-padding"> <div class="member-avatar uk-text-center"> <img class="uk-border-circle" alt="Zoe Soon" src="https://www.iab.com/wp-content/uploads/2019/10/Zoe-Soon-IAB-792-x-792-Round-500x500.png" /> </div> <div class="member-info uk-text-center"> <div class="member-name module-body-highlight bold"> Zoe Soon </div> <div class="member-job-info uk-margin-small-bottom uk-text-meta"> <div class="uk-visible@m">Vice President, Experience</div> <div class="uk-visible@m">IAB</div> <div class="uk-hidden@m">IAB - Vice President, Experience</div> </div> </div> <a class="module-featured-members__bio-open uk-button uk-button-default uk-margin-small uk-width-expand" href="#" hidden> View bio </a> </div> <div class=" module-featured-members__overlay uk-position-absolute uk-width-expand uk-height-1-1 uk-flex uk-flex-row" style="display: none"> <div class="uk-width-expand uk-flex uk-flex-row module-featured-members__overlay-content-mobile"> <div class=" uk-flex uk-flex-center uk-width-1-3 module-featured-members__overlay-pic"> <div class="member-card uk-padding uk-width-expand"> <div class="member-avatar uk-text-center"> <img class="uk-border-circle" alt="Zoe Soon" src="https://www.iab.com/wp-content/uploads/2019/10/Zoe-Soon-IAB-792-x-792-Round-500x500.png" /> </div> <div class="module-featured-members__overlay-separator-mobile"></div> <div class="member-info uk-text-center uk-width-1-1"> <div class="member-name module-body-highlight bold"> Zoe Soon </div> <div class="member-job-info uk-text-meta"> <div class="uk-visible@m">Vice President, Experience</div> <div class="uk-visible@m">IAB</div> <div class="uk-hidden@m">IAB - Vice President, Experience</div> </div> <div class="uk-margin-small-top uk-hidden@m"> <a class="module-featured-members__bio-close uk-button uk-button-default" href="#"> Close bio </a> </div> </div> </div> </div> <div class="uk-height-1-1 uk-flex uk-flex-middle uk-visible@m"><div class="module-featured-members__overlay-separator"></div></div> <div class=" uk-width-2-3 module-featured-members__overlay-bio-container"> <div class=" uk-height-1-1 module-featured-members__bio uk-flex uk-flex-column uk-padding-small"> <div class="uk-text-right uk-visible@m"> <a class="module-featured-members__bio-times" href="#" aria-label="Close" title="Close"> <i class="fa fa-times" aria-hidden="true"></i> </a> </div> <div class="module-featured-members__bio-desc uk-margin-auto-top uk-padding"> <p>Zoe Soon has 10+ years of experience building products in technology-driven businesses with a heavy focus on mobile. Six years ago Zoe flew 21 hours from Sydney to NYC for a 30min coffee meeting which led to her first job in NYC. Since then she’s worked with three major New York based media companies, The New York Times, Condé Nast and Business Insider on projects ranging from location-based apps to paywalls. Zoe began her career as a user researcher and UX design consultant working with three of the top five banks in Australia. She was then hired to establish a user insights practice at Fairfax Media, a leading Australian news and media conglomerate. Here she led the user research for the flagship news apps which won Best Mobile News Product at the 2012 Australian Mobile Awards and went on to become product lead for the news sites. In this role she launched a content paywall and a unified user data system to diversify revenue and enable more targeted marketing.<br /> <br /> Prior to joining the IAB Zoe was General Manager of apps and email at Business Insider where she was charged with defining the go-to market strategy for these platforms. In this role Zoe launched Insider Inc’s first OTT apps across Apple, Amazon Fire and Roku offering advertisers cross-platform video digital distribution and access to an audience that generates over 2 billion views each month.<br /> <br /> Zoe has a Masters in Organizational Psychology and lives in New York. She enjoys burning pancakes, Cuban salsa dancing and talking to strangers in line.</p> </div> <div class="uk-margin-auto-top uk-visible@m uk-padding"> <a class="module-featured-members__bio-close uk-button uk-button-default" href="#"> Close bio </a> </div> </div> </div> </div> </div> <div class=" module-featured-members__overlay-dark uk-position-absolute uk-width-expand uk-height-1-1 uk-flex uk-flex-row" style="display:none;"> </div> </div> </div> </div> </div> </div> </div> <!-- cta section for speakers --> <!-- Speakers Secondary (Advisory Board) --> </div> <div> <!-- Venue --> </div> <div> <!-- sponsors --> <!-- cta section for sponsor --> </div> <div> <!-- FAQ --> </div> <div> <!-- cta section for Additional --> </div> <!-- end registered modules --> <!-- related content --> <div class="uk-container-xlarge uk-background-secondary uk-visible@s"> <div class="module-related uk-background-secondary uk-padding-large"> <h2 class="module-subtitle">Related Content</h2> <div class="article-list"> <div class="uk-grid uk-child-width-expand" uk-grid> <div class="uk-width-1-4@l uk-width-1-2 uk-visible@s"> <div class="uk-card uk-card-default results-card"> <a class="uk-link-reset" href="https://www.iab.com/events/2025-iab-connected-commerce-summit-2/" aria-label="2025 IAB Connected Commerce Summit" title="2025 IAB Connected Commerce Summit"> <div class="uk-card-media-top results-card-image" style="background-image: url(https://www.iab.com/wp-content/uploads/2023/11/2024-iab-connected-commerce-summit-6.jpg); 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