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#36c;background-color:#fbfbfb;box-sizing:border-box}.mw-parser-output .ambox+link+.ambox,.mw-parser-output .ambox+link+style+.ambox,.mw-parser-output .ambox+link+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+style+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+link+.ambox{margin-top:-1px}html body.mediawiki .mw-parser-output .ambox.mbox-small-left{margin:4px 1em 4px 0;overflow:hidden;width:238px;border-collapse:collapse;font-size:88%;line-height:1.25em}.mw-parser-output .ambox-speedy{border-left:10px solid #b32424;background-color:#fee7e6}.mw-parser-output .ambox-delete{border-left:10px solid #b32424}.mw-parser-output .ambox-content{border-left:10px solid #f28500}.mw-parser-output .ambox-style{border-left:10px solid #fc3}.mw-parser-output .ambox-move{border-left:10px solid #9932cc}.mw-parser-output .ambox-protection{border-left:10px solid #a2a9b1}.mw-parser-output .ambox .mbox-text{border:none;padding:0.25em 0.5em;width:100%}.mw-parser-output .ambox .mbox-image{border:none;padding:2px 0 2px 0.5em;text-align:center}.mw-parser-output .ambox .mbox-imageright{border:none;padding:2px 0.5em 2px 0;text-align:center}.mw-parser-output .ambox .mbox-empty-cell{border:none;padding:0;width:1px}.mw-parser-output .ambox .mbox-image-div{width:52px}@media(min-width:720px){.mw-parser-output .ambox{margin:0 10%}}@media print{body.ns-0 .mw-parser-output .ambox{display:none!important}}</style><table class="box-Tone plainlinks metadata ambox ambox-style ambox-Tone" role="presentation"><tbody><tr><td class="mbox-image"><div class="mbox-image-div"><span typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/f/f2/Edit-clear.svg/40px-Edit-clear.svg.png" decoding="async" width="40" height="40" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/f/f2/Edit-clear.svg/60px-Edit-clear.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/f/f2/Edit-clear.svg/80px-Edit-clear.svg.png 2x" data-file-width="48" data-file-height="48" /></span></span></div></td><td class="mbox-text"><div class="mbox-text-span">This article's <b>tone or style may not reflect the <a href="/wiki/Wikipedia:Writing_better_articles#Tone" title="Wikipedia:Writing better articles">encyclopedic tone</a> used on Wikipedia</b>.<span class="hide-when-compact"> See Wikipedia's <a href="/wiki/Wikipedia:Writing_better_articles#Tone" title="Wikipedia:Writing better articles">guide to writing better articles</a> for suggestions.</span> <span class="date-container"><i>(<span class="date">April 2023</span>)</i></span><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table> <p class="mw-empty-elt"> </p><p>As an <a href="/wiki/Employee_benefit" class="mw-redirect" title="Employee benefit">employee benefit</a>, some employers offer a guarantee that employees may work on their personal projects during some part (usually a percentage) of their time at work.<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:4_2-0" class="reference"><a href="#cite_note-:4-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> <b>Side project time</b> is limited by two stipulations: what the employee works on is the <a href="/wiki/Intellectual_property" title="Intellectual property">intellectual property</a> of their employer, and if requested, an explanation must be given as to how the project benefits the company in some way, even tangentially.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> </p><p><a href="/wiki/Google" title="Google">Google</a> is credited for popularizing the practice that 20 percent of an employee's time may be used for side projects.<sup id="cite_ref-:8_5-0" class="reference"><a href="#cite_note-:8-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> At Google, this led to the development of products such as <a href="/wiki/Google_AdSense" title="Google AdSense">AdSense.</a><sup id="cite_ref-:10_6-0" class="reference"><a href="#cite_note-:10-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:12_7-0" class="reference"><a href="#cite_note-:12-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> While <a href="/wiki/Gmail" title="Gmail">Gmail</a> is frequently described as a 20% project, its creator <a href="/wiki/Paul_Buchheit" title="Paul Buchheit">Paul Buchheit</a> states that it was never one.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> Though the program's continuity has been questioned,<sup id="cite_ref-:11_9-0" class="reference"><a href="#cite_note-:11-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> Google claims that it remains an active program.<sup id="cite_ref-:14_10-0" class="reference"><a href="#cite_note-:14-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> </p><p>Other major companies that have at one time or another offered some or all of their employees the benefit include the <a href="/wiki/BBC" title="BBC">BBC</a> (10 percent of employee time),<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> <a href="/wiki/Apple_Inc." title="Apple Inc.">Apple</a> (a few contiguous weeks yearly),<sup id="cite_ref-:4_2-1" class="reference"><a href="#cite_note-:4-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> and <a href="/wiki/Atlassian" title="Atlassian">Atlassian</a> (20 percent of employee time).<sup id="cite_ref-:8_5-1" class="reference"><a href="#cite_note-:8-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> Some companies, such as <a href="/wiki/LinkedIn" title="LinkedIn">LinkedIn</a>, have experimented with more restrictive versions in which employees must first <a href="/wiki/Sales_presentation" title="Sales presentation">pitch</a> their projects to receive approval to work on them during company time.<sup id="cite_ref-:8_5-2" class="reference"><a href="#cite_note-:8-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> </p><p>Side project time has been criticized by some academics, such as <a href="/wiki/Queens_College" class="mw-redirect" title="Queens College">Queens College</a> <a href="/wiki/Sociology" title="Sociology">sociology</a> professor Abraham Walker, as "exploitative" because of how it grants employers the intellectual property rights over the personal business ideas of their employees that the employer would never have requested to be worked on otherwise.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Side_project_time&action=edit&section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="3M_and_15%_time"><span id="3M_and_15.25_time"></span>3M and 15% time <span class="anchor" id="15%_time"></span></h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Side_project_time&action=edit&section=2" title="Edit section: 3M and 15% time"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The 15% project was an initiative established by <a href="/wiki/3M" title="3M">3M</a>. At the time of this program's implementation, the United States' workforce was composed of highly inflexible employment opportunities in rigid business structures.<sup id="cite_ref-:9_13-0" class="reference"><a href="#cite_note-:9-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-wired_14-0" class="reference"><a href="#cite_note-wired-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> <a href="/wiki/World_War_II" title="World War II">WWII</a> created an existential threat to <a href="/wiki/3M" title="3M">3M</a> as <a href="/wiki/Natural_rubber" title="Natural rubber">natural rubber</a> was needed for the war effort and scientists at <a href="/wiki/3M" title="3M">3M</a> were given the freedom to work on a synthetic rubber.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> As <a href="/wiki/World_War_II" title="World War II">WWII</a> ended, <a href="/wiki/3M" title="3M">3M</a> developed an ethos, "Innovate or die," that inspired the launch of this program.<sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> This original project had some successful outcomes; for example, during this side project time, <a href="/wiki/Arthur_Fry" title="Arthur Fry">Arthur Fry</a> invented the <a href="/wiki/Post-It_Note" class="mw-redirect" title="Post-It Note">Post-It Note</a>.<sup id="cite_ref-:9_13-1" class="reference"><a href="#cite_note-:9-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Google_implementation">Google implementation</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Side_project_time&action=edit&section=3" title="Edit section: Google implementation"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In 2004,<sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> the founders of <a href="/wiki/Google" title="Google">Google</a> encouraged the system. Within Google, this initiative became known as the "20% Project."<sup id="cite_ref-:8_5-3" class="reference"><a href="#cite_note-:8-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> Employees were encouraged to spend up to 20 percent of their paid work time pursuing personal projects. The objective of the program was to inspire innovation in participating employees and ultimately increase company potential. Google's 20% Project was influenced by <a href="/wiki/3M" title="3M">3M</a>'s program.<sup id="cite_ref-:5_18-0" class="reference"><a href="#cite_note-:5-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-wired_14-1" class="reference"><a href="#cite_note-wired-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> At Google, <a href="/wiki/Gmail" title="Gmail">Gmail</a> and <a href="/wiki/AdSense" class="mw-redirect" title="AdSense">AdSense</a> both arose out of side projects.<sup id="cite_ref-:10_6-1" class="reference"><a href="#cite_note-:10-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:12_7-1" class="reference"><a href="#cite_note-:12-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> </p><p>As recognition of the benefits of retaining such a scheme grew, schools have replicated this system for their students in the classroom environment. The production of such creatively stimulated, ungraded work allows for students to experiment with ideas without fear of assessment and may increase their involvement in their general studies.<sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup> Some Google employees claim that the company has discontinued 20 percent time entirely or has it reworked from its original concept.<sup id="cite_ref-:11_9-1" class="reference"><a href="#cite_note-:11-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup> However, the company states that 20 percent time still exists.<sup id="cite_ref-:14_10-1" class="reference"><a href="#cite_note-:14-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> </p> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1251242444"><style data-mw-deduplicate="TemplateStyles:r1248332772">.mw-parser-output .multiple-issues-text{width:95%;margin:0.2em 0}.mw-parser-output .multiple-issues-text>.mw-collapsible-content{margin-top:0.3em}.mw-parser-output .compact-ambox .ambox{border:none;border-collapse:collapse;background-color:transparent;margin:0 0 0 1.6em!important;padding:0!important;width:auto;display:block}body.mediawiki .mw-parser-output .compact-ambox .ambox.mbox-small-left{font-size:100%;width:auto;margin:0}.mw-parser-output .compact-ambox .ambox .mbox-text{padding:0!important;margin:0!important}.mw-parser-output .compact-ambox .ambox .mbox-text-span{display:list-item;line-height:1.5em;list-style-type:disc}body.skin-minerva .mw-parser-output .multiple-issues-text>.mw-collapsible-toggle,.mw-parser-output .compact-ambox .ambox .mbox-image,.mw-parser-output .compact-ambox .ambox .mbox-imageright,.mw-parser-output .compact-ambox .ambox .mbox-empty-cell,.mw-parser-output .compact-ambox .hide-when-compact{display:none}</style><table class="box-Multiple_issues plainlinks metadata ambox ambox-content ambox-multiple_issues compact-ambox" role="presentation"><tbody><tr><td class="mbox-image"><div class="mbox-image-div"><span typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/b/b4/Ambox_important.svg/40px-Ambox_important.svg.png" decoding="async" width="40" height="40" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/b/b4/Ambox_important.svg/60px-Ambox_important.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/b/b4/Ambox_important.svg/80px-Ambox_important.svg.png 2x" data-file-width="40" data-file-height="40" /></span></span></div></td><td class="mbox-text"><div class="mbox-text-span"><div class="multiple-issues-text mw-collapsible"><b>This section has multiple issues.</b> Please help <b><a href="/wiki/Special:EditPage/Side_project_time" title="Special:EditPage/Side project time">improve it</a></b> or discuss these issues on the <b><a href="/wiki/Talk:Side_project_time" title="Talk:Side project time">talk page</a></b>. <small><i>(<a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove these messages</a>)</i></small> <div class="mw-collapsible-content"> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1251242444"><table class="box-Cite_check plainlinks metadata ambox ambox-content" role="presentation"><tbody><tr><td class="mbox-image"><div class="mbox-image-div"><span typeof="mw:File"><span><img src="//upload.wikimedia.org/wikipedia/commons/thumb/a/a4/Text_document_with_red_question_mark.svg/40px-Text_document_with_red_question_mark.svg.png" decoding="async" width="40" height="40" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/a/a4/Text_document_with_red_question_mark.svg/60px-Text_document_with_red_question_mark.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/a/a4/Text_document_with_red_question_mark.svg/80px-Text_document_with_red_question_mark.svg.png 2x" data-file-width="48" data-file-height="48" /></span></span></div></td><td class="mbox-text"><div class="mbox-text-span">This section <b>may contain <a href="/wiki/Wikipedia:CITE" class="mw-redirect" title="Wikipedia:CITE">citations</a> that do not <a href="/wiki/Wikipedia:V" class="mw-redirect" title="Wikipedia:V">verify</a> the text</b>.<span class="hide-when-compact"> Please <a class="external text" href="https://en.wikipedia.org/w/index.php?title=Side_project_time&action=edit">check for citation inaccuracies</a>.</span> <span class="date-container"><i>(<span class="date">April 2020</span>)</i></span><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1251242444"><table class="box-Primary_sources plainlinks metadata ambox ambox-content ambox-Primary_sources" role="presentation"><tbody><tr><td class="mbox-image"><div class="mbox-image-div"><span typeof="mw:File"><a href="/wiki/File:Question_book-new.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/50px-Question_book-new.svg.png" decoding="async" width="50" height="39" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/75px-Question_book-new.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/100px-Question_book-new.svg.png 2x" data-file-width="512" data-file-height="399" /></a></span></div></td><td class="mbox-text"><div class="mbox-text-span">This section <b>relies excessively on <a href="/wiki/Wikipedia:Verifiability" title="Wikipedia:Verifiability">references</a> to <a href="/wiki/Wikipedia:No_original_research#Primary,_secondary_and_tertiary_sources" title="Wikipedia:No original research">primary sources</a></b>.<span class="hide-when-compact"> Please improve this section by adding <a href="/wiki/Wikipedia:No_original_research#Primary,_secondary_and_tertiary_sources" title="Wikipedia:No original research">secondary or tertiary sources</a>.</span> <span class="date-container"><i>(<span class="date">April 2020</span>)</i></span><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table> </div> </div><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table> <p>The 20% Project is responsible for the development of many Google services. Founders <a href="/wiki/Sergey_Brin" title="Sergey Brin">Sergey Brin</a> and <a href="/wiki/Larry_Page" title="Larry Page">Larry Page</a> advised that workers "spend 20% of their time working on what they think will most benefit Google".<sup id="cite_ref-:7_21-0" class="reference"><a href="#cite_note-:7-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> Google's email service 'Gmail' was created by the developer <a href="/wiki/Paul_Buchheit" title="Paul Buchheit">Paul Buchheit</a> on his 20% time. In his project "Caribou", Buchheit used his knowledge from university software experience to create the service. The freedom to use his time in such a way allowed him to ultimately develop a fundamental Google service.<sup class="noprint Inline-Template" style="margin-left:0.1em; white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Vagueness" title="Wikipedia:Vagueness"><span title="This information is too vague. (November 2024)">vague</span></a></i>]</sup> Buchheit's colleague, <a href="/wiki/Susan_Wojcicki" title="Susan Wojcicki">Susan Wojcicki</a>, utilised her time to create their product <a href="/wiki/Google_AdSense" title="Google AdSense">AdSense</a>.<sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> Finally, developer <a href="/wiki/Krishna_Bharat" title="Krishna Bharat">Krishna Bharat</a> created <a href="/wiki/Google_News" title="Google News">Google News</a> as an individual pursuit and hobby.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (April 2023)">citation needed</span></a></i>]</sup> </p> <div class="mw-heading mw-heading3"><h3 id="Other_companies">Other companies</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Side_project_time&action=edit&section=4" title="Edit section: Other companies"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1251242444"><table class="box-Primary_sources plainlinks metadata ambox ambox-content ambox-Primary_sources" role="presentation"><tbody><tr><td class="mbox-image"><div class="mbox-image-div"><span typeof="mw:File"><a href="/wiki/File:Question_book-new.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/50px-Question_book-new.svg.png" decoding="async" width="50" height="39" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/75px-Question_book-new.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/100px-Question_book-new.svg.png 2x" data-file-width="512" data-file-height="399" /></a></span></div></td><td class="mbox-text"><div class="mbox-text-span">This section <b>relies excessively on <a href="/wiki/Wikipedia:Verifiability" title="Wikipedia:Verifiability">references</a> to <a href="/wiki/Wikipedia:No_original_research#Primary,_secondary_and_tertiary_sources" title="Wikipedia:No original research">primary sources</a></b>.<span class="hide-when-compact"> Please improve this section by adding <a href="/wiki/Wikipedia:No_original_research#Primary,_secondary_and_tertiary_sources" title="Wikipedia:No original research">secondary or tertiary sources</a>.</span> <span class="date-container"><i>(<span class="date">April 2020</span>)</i></span><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table><p>Australian enterprise company <a href="/wiki/Atlassian" title="Atlassian">Atlassian</a> has been using the 20% project since 2008.<sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup> Co-founder <a href="/wiki/Mike_Cannon-Brookes" title="Mike Cannon-Brookes">Mike Cannon-Brookes</a> stated that "innovation slows as the company grows."<sup id="cite_ref-:6_24-0" class="reference"><a href="#cite_note-:6-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup> And as such, the scheme was introduced to re-inspire innovation. The induction of the system was a six-month trial, granting $1 million to engineers and allowing them to work on private projects based on personal interests.<sup id="cite_ref-:0_25-0" class="reference"><a href="#cite_note-:0-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup> Part of this 20% time is their annual "Ship It" day, where employees are challenged with a task to create any product and then ship this item within 24 hours.<sup id="cite_ref-:1_26-0" class="reference"><a href="#cite_note-:1-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup> Workers created products that ranged from refined <a href="/wiki/Beer" title="Beer">beer</a> to '<a href="/wiki/Jira_(software)" title="Jira (software)">Jira</a>' software updates. </p><div class="mw-heading mw-heading2"><h2 id="Notable_projects">Notable projects</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Side_project_time&action=edit&section=5" title="Edit section: Notable projects"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1251242444"><table class="box-Promotional plainlinks metadata ambox ambox-content ambox-Advert" role="presentation"><tbody><tr><td class="mbox-image"><div class="mbox-image-div"><span typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/b/b4/Ambox_important.svg/40px-Ambox_important.svg.png" decoding="async" width="40" height="40" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/b/b4/Ambox_important.svg/60px-Ambox_important.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/b/b4/Ambox_important.svg/80px-Ambox_important.svg.png 2x" data-file-width="40" data-file-height="40" /></span></span></div></td><td class="mbox-text"><div class="mbox-text-span">This section <b>contains <a href="/wiki/Wikipedia:What_Wikipedia_is_not#Wikipedia_is_not_a_soapbox_or_means_of_promotion" title="Wikipedia:What Wikipedia is not">promotional content</a></b>.<span class="hide-when-compact"> Please help <a class="external text" href="https://en.wikipedia.org/w/index.php?title=Side_project_time&action=edit">improve it</a> by removing <a href="/wiki/Wikipedia:Spam" title="Wikipedia:Spam">promotional language</a> and inappropriate <a href="/wiki/Wikipedia:External_links#Advertising_and_conflicts_of_interest" title="Wikipedia:External links">external links</a>, and by adding encyclopedic text written from a <a href="/wiki/Wikipedia:Neutral_point_of_view" title="Wikipedia:Neutral point of view">neutral point of view</a>.</span> <span class="date-container"><i>(<span class="date">February 2021</span>)</i></span><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table> <div class="mw-heading mw-heading3"><h3 id="AdSense">AdSense</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Side_project_time&action=edit&section=6" title="Edit section: AdSense"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/Google_AdSense" title="Google AdSense">Google AdSense</a></div> <p>The 20% Project aided in the development of AdSense, a program where publishers can produce media advertisements for a targeted audience. This service allows website publishers to generate revenue on a per-click basis. This service was publicly released on June 18, 2003. This service was envisioned by Gmail's founder, Paul Buchheit, who wanted appropriate ads to run throughout the Gmail service, but the project was pursued by Susan Wojcicki, who curated a team of developers who created the platform in their dedicated 20% time.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (April 2020)">citation needed</span></a></i>]</sup> After two years of its inception, the service was generating 15 percent of the company's revenue.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (April 2020)">citation needed</span></a></i>]</sup> The service can now offer ads in the form of simple text, flash video or rich media. </p> <div class="mw-heading mw-heading3"><h3 id="Google_News">Google News</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Side_project_time&action=edit&section=7" title="Edit section: Google News"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/Google_News" title="Google News">Google News</a></div> <p>The news aggregator Google News is another result of the 20% Project. Google News was released in 2006, though the beta was introduced in September 2002. The creator of this service was <a href="/wiki/Krishna_Bharat" title="Krishna Bharat">Krishna Bharat</a>, who developed this software in his dedicated project time. The service sources from 20,000 different publishers, providing articles in 28 languages. Now, the service has many new features, including <a href="/wiki/Google_News_Alerts" class="mw-redirect" title="Google News Alerts">Google News Alerts</a>, which emails "alerts" on chosen keyword topics.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (April 2020)">citation needed</span></a></i>]</sup> </p> <div class="mw-heading mw-heading3"><h3 id="Google_Dremel">Google Dremel</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Side_project_time&action=edit&section=8" title="Edit section: Google Dremel"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/Dremel_(software)" title="Dremel (software)">Dremel (software)</a></div> <p>Dremel was conceived at Google in 2006 as a "20 percent" project by Andrey Gubarev.<sup id="cite_ref-27" class="reference"><a href="#cite_note-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Atlassian">Atlassian</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Side_project_time&action=edit&section=9" title="Edit section: Atlassian"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/Atlassian" title="Atlassian">Atlassian</a></div> <p>In 2008, Atlassian announced its "20% Time Experiment", a six-month trial that was later extended to a full year.<sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:13_29-0" class="reference"><a href="#cite_note-:13-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> After six months of the project initiating, the company saw major improvements to <a href="/wiki/Jira_(software)" title="Jira (software)">Jira</a>, Bamboo and <a href="/wiki/Confluence_(software)" title="Confluence (software)">Confluence</a>. The Bamboo team introduced Stash 1.0 in May throughout the dedicated project time.<sup id="cite_ref-:6_24-1" class="reference"><a href="#cite_note-:6-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup> Throughout two designated 'Innovation Week' workshops, the company shipped 12 features. At the end of the experiment, surveyed developers expressed that the biggest problem they faced was scheduling time for 20% work on top of the pressure to deliver new features and fix bugs. As a result, based on the number of developers who actually participated, the time allocated was closer to "1.1% Time."<sup id="cite_ref-:13_29-1" class="reference"><a href="#cite_note-:13-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> </p><p>A related initiative is Atlassian's quarterly 24-hour "ShipIt" <a href="/wiki/Hackathon" title="Hackathon">hackathon</a>, which allows employees to pursue any project. In the past, employees have used this time to refine <a href="/wiki/Jira_(software)" title="Jira (software)">Jira</a> Service Desk<sup id="cite_ref-30" class="reference"><a href="#cite_note-30"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup> and improve the <a href="/wiki/Jira_(software)" title="Jira (software)">Jira software</a> for loading screens.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (April 2020)">citation needed</span></a></i>]</sup> </p> <div class="mw-heading mw-heading2"><h2 id="Benefits_and_detriments">Benefits and detriments</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Side_project_time&action=edit&section=10" title="Edit section: Benefits and detriments"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The 20% Project is designed to let employees experiment without the pressure of company decline or the threat of unemployment. For companies that thrive from the conception of services and products, innovative and entrepreneurial thought is vital to success.<sup id="cite_ref-:5_18-1" class="reference"><a href="#cite_note-:5-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> </p><p>However, for an operating business, <a href="/wiki/Productivity" title="Productivity">productivity</a> can be negatively affected by the 20% Project. The loss of time previously spent on major company-aligned projects can negatively affect a company's overall performance.<sup id="cite_ref-31" class="reference"><a href="#cite_note-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup> </p><p>The allocation of this project time is not consistent. Former <a href="/wiki/Google" title="Google">Google</a> employee and <a href="/wiki/Yahoo!" class="mw-redirect" title="Yahoo!">Yahoo!</a> CEO <a href="/wiki/Marissa_Mayer" title="Marissa Mayer">Marissa Mayer</a> once stated "I've got to tell you the dirty little secret of Google's 20% time. It's really 120% time."<sup id="cite_ref-:7_21-1" class="reference"><a href="#cite_note-:7-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> </p><p>Chris Mims mentioned that the 20% Project was "as good as dead".<sup id="cite_ref-:10_6-2" class="reference"><a href="#cite_note-:10-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> This is a concern as it suggests that this project is destructive over long-term periods. In Google executive <a href="/wiki/Laszlo_Bock" title="Laszlo Bock">Laszlo Bock</a>'s book, <i>Work Rules!</i>, he mentions that the concept has "waxed and waned." He states that workers in fact dedicate 10% of their time on personal projects, increasing focus time after the idea begins to "demonstrate impact." He mentions that "the idea of 20 per cent time is more important than the reality of it." Workers should always be driven towards individual innovation, yet it should operate "somewhat outside the lines of formal management."<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (April 2020)">citation needed</span></a></i>]</sup> </p><p>Atlassian can be used as an example of the detriments of 20% time. <a href="/wiki/Atlassian" title="Atlassian">Atlassian</a> Co-Founder Mike Cannon-Brookes implemented the 20% Project as a test to see if it produced any notable improvements or detriments to the company's output. They funded a six-month trial with one million Australian dollars. During this process, workers tackled inherent structural difficulties within the scheme. An employee mentioned that it was difficult to balance this 20% time "amongst all the pressures to deliver new features and bug fixes.";<sup id="cite_ref-:0_25-1" class="reference"><a href="#cite_note-:0-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup> the program introduced more deadlines for their employees. As a result, the company found that this 20% Project in fact became 1.1% of their working time.<sup id="cite_ref-:0_25-2" class="reference"><a href="#cite_note-:0-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup> Another issue faced was the difficulty in the organisation and team-work involved in the projects. As employees would organise groups to create new software, they would struggle to work with employees who had other commitments and alternate time schedules.<sup id="cite_ref-:2_32-0" class="reference"><a href="#cite_note-:2-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup> The company blogs have included fewer references to the 20% Project over the last decade with references that this scheme loses effect in long-term practices.<sup id="cite_ref-:7_21-2" class="reference"><a href="#cite_note-:7-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> The company's 'Ship It' day still highlights the prosperity of time dedicated to employee-based innovation.<sup id="cite_ref-:1_26-1" class="reference"><a href="#cite_note-:1-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Side_project_time&action=edit&section=11" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/Genius_hour" title="Genius hour">Genius hour</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Side_project_time&action=edit&section=12" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output 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