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data-emotion="marketing-web-emotion ezk8i5">.sdsm,.sdsm-default,.sdsm-secondary,.sdsm-tertiary,.sdsm-quaternary{--icon-color:var(--foreground-color);}</style><style data-emotion="marketing-web-emotion wydxwh">.sdsm,.sdsm-default,.sdsm-tertiary,.sdsm-quaternary{--icon-button-border-width:2px;--icon-button-fg-color:#FFF;--icon-button-bg-color:#121314;--icon-button-border-color:#FFF;--icon-button-hover-bg-color:#121314;--icon-button-hover-border-color:#FCF000;--icon-button-disabled-bg-color:#F0F1F2;--icon-button-disabled-fg-color:#858D94;--icon-button-disabled-border-color:#C7C7CC;}.sdsm-secondary{--icon-button-border-width:2px;--icon-button-fg-color:#3A3E41;--icon-button-bg-color:#FFF;--icon-button-border-color:#3A3E41;--icon-button-hover-bg-color:#FFF;--icon-button-hover-border-color:#FCF000;--icon-button-disabled-bg-color:#3A3E41;--icon-button-disabled-fg-color:#000000;--icon-button-disabled-border-color:#121314;}</style><style data-emotion="marketing-web-emotion 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data-emotion="marketing-web-emotion bt4sib"></style><style data-emotion="marketing-web-emotion 1xp8zcl">.sdsm,.sdsm-default,.sdsm-tertiary,.sdsm-quaternary{--logo-stroke-color:#000;--logo-fill-color:#FFF;}.sdsm-secondary{--logo-stroke-color:#FFF;--logo-fill-color:#000;}</style><style data-emotion="marketing-web-emotion 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data-emotion="marketing-web-emotion 19v8ft8">.sdsm,.sdsm-default,.sdsm-secondary,.sdsm-tertiary,.sdsm-quaternary{--block-title-color:var(--foreground-color);--block-subtitle-color:var(--foreground-color);--block-eyebrow-color:var(--foreground-color);--block-title-desktop-font-size:var(--h2-desktop-font-size);--block-title-desktop-font-stretch:var(--h2-desktop-font-stretch);--block-title-desktop-font-line-height:var(--h2-desktop-font-line-height);--block-title-mobile-font-size:var(--h2-mobile-font-size);--block-title-mobile-font-line-height:var(--h2-mobile-font-line-height);--block-header-desktop-padding:var(--spacing-m) var(--spacing-xl);--block-header-mobile-padding:var(--spacing-m);--block-boundary-desktop-padding:var(--spacing-xl);--block-boundary-mobile-padding:var(--spacing-m);}</style><style data-emotion="marketing-web-emotion 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data-emotion="marketing-web-emotion 1v6rd1m">.sdsm,.sdsm-default{--carousel-active-dot-color:#000;--carousel-card-bg-color:#FFF;--carousel-card-fg-color:#000;--carousel-inactive-dot-color:rgba(133, 141, 148, 0.50);--carousel-card-box-shadow:var(--box-shadow-l);--carousel-card-landscape-square-desktop-width:364px;--carousel-card-landscape-square-mobile-width:311px;--carousel-card-landscape-square-small-mobile-width:288px;--carousel-card-portrait-desktop-width:257px;--carousel-card-portrait-mobile-width:257px;--carousel-card-desktop-grid-gap:64px;--carousel-card-mobile-grid-gap:16px;}.sdsm-secondary{--carousel-active-dot-color:#FFF;--carousel-card-bg-color:#222425;--carousel-card-fg-color:#FFF;--carousel-inactive-dot-color:rgba(133, 141, 148, 0.50);--carousel-card-box-shadow:0px 0px 0px 0 rgba(0, 0, 0, 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0.50);--carousel-card-box-shadow:var(--box-shadow-l);--carousel-card-landscape-square-desktop-width:364px;--carousel-card-landscape-square-mobile-width:311px;--carousel-card-landscape-square-small-mobile-width:288px;--carousel-card-portrait-desktop-width:257px;--carousel-card-portrait-mobile-width:257px;--carousel-card-desktop-grid-gap:64px;--carousel-card-mobile-grid-gap:16px;}.sdsm-quaternary{--carousel-active-dot-color:#000;--carousel-card-bg-color:#FFF;--carousel-card-fg-color:#000;--carousel-inactive-dot-color:rgba(133, 141, 148, 0.50);--carousel-card-box-shadow:var(--box-shadow-l);--carousel-card-landscape-square-desktop-width:364px;--carousel-card-landscape-square-mobile-width:311px;--carousel-card-landscape-square-small-mobile-width:288px;--carousel-card-portrait-desktop-width:257px;--carousel-card-portrait-mobile-width:257px;--carousel-card-desktop-grid-gap:64px;--carousel-card-mobile-grid-gap:16px;}</style><style data-emotion="marketing-web-emotion 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var(--spacing-m);--table-cell-fg-color:#FFF;--table-cell-header-bg-color:#3A3E41;--table-cell-min-width:156px;--table-cell-mobile-padding:var(--spacing-xxs) var(--spacing-m);--table-desktop-row-gap:0;--table-first-column-max-width:max-content;--table-header-foreground-color:#FFF;--table-mobile-row-gap:var(--spacing-l);}.sdsm-tertiary{--table-background-color:transparent;--table-border-color:#E9EAEB;--table-cell-body-bg-color:#FFF;--table-cell-desktop-padding:var(--spacing-xl) var(--spacing-m);--table-cell-fg-color:#53575B;--table-cell-header-bg-color:#E9EAEB;--table-cell-min-width:156px;--table-cell-mobile-padding:var(--spacing-xxs) var(--spacing-m);--table-desktop-row-gap:0;--table-first-column-max-width:max-content;--table-header-foreground-color:#000000;--table-mobile-row-gap:var(--spacing-l);}.sdsm-quaternary{--table-background-color:transparent;--table-border-color:#D4D5D6;--table-cell-body-bg-color:#F0F1F2;--table-cell-desktop-padding:var(--spacing-xl) var(--spacing-m);--table-cell-fg-color:#53575B;--table-cell-header-bg-color:#D4D5D6;--table-cell-min-width:156px;--table-cell-mobile-padding:var(--spacing-xxs) var(--spacing-m);--table-desktop-row-gap:0;--table-first-column-max-width:max-content;--table-header-foreground-color:#000000;--table-mobile-row-gap:var(--spacing-l);}</style><style data-emotion="marketing-web-emotion 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31px;--button-compact-padding:7px 15px;--button-border-width:1px;--button-border-radius:64px;--button-hover-shadow:var(--box-shadow-xl);--button-active-shadow:var(--box-shadow-m);}.sdsm-secondary{--button-primary-bg-color:#FFFC00;--button-primary-hover-bg-color:#FFFC00;--button-primary-border-color:#FFFC00;--button-primary-hover-border-color:#FFFC00;--button-primary-fg-color:#000;--button-secondary-bg-color:#FFF;--button-secondary-hover-bg-color:#FFF;--button-secondary-border-color:#FFF;--button-secondary-hover-border-color:#FFF;--button-secondary-fg-color:#000;--button-flat-fg-color:#FFF;--button-desktop-font-size:var(--action-desktop-font-size);--button-desktop-font-letter-spacing:var(--action-desktop-font-letter-spacing);--button-desktop-font-line-height:var(--action-desktop-font-line-height);--button-desktop-font-weight:var(--action-desktop-font-weight);--button-mobile-font-size:var(--action-mobile-font-size);--button-mobile-font-letter-spacing:var(--action-mobile-font-letter-spacing);--button-mobile-font-line-height:var(--action-mobile-font-line-height);--button-mobile-font-weight:var(--action-mobile-font-weight);--button-regular-padding:11px 31px;--button-compact-padding:7px 15px;--button-border-width:1px;--button-border-radius:64px;--button-hover-shadow:var(--box-shadow-xl);--button-active-shadow:var(--box-shadow-m);}.sdsm-tertiary{--button-primary-bg-color:#FFFC00;--button-primary-hover-bg-color:#FFFC00;--button-primary-border-color:#FFFC00;--button-primary-hover-border-color:#FFFC00;--button-primary-fg-color:#000;--button-secondary-bg-color:#000;--button-secondary-hover-bg-color:#000;--button-secondary-border-color:#000;--button-secondary-hover-border-color:#000;--button-secondary-fg-color:#FFF;--button-flat-fg-color:#000;--button-desktop-font-size:var(--action-desktop-font-size);--button-desktop-font-letter-spacing:var(--action-desktop-font-letter-spacing);--button-desktop-font-line-height:var(--action-desktop-font-line-height);--button-desktop-font-weight:var(--action-desktop-font-weight);--button-mobile-font-size:var(--action-mobile-font-size);--button-mobile-font-letter-spacing:var(--action-mobile-font-letter-spacing);--button-mobile-font-line-height:var(--action-mobile-font-line-height);--button-mobile-font-weight:var(--action-mobile-font-weight);--button-regular-padding:11px 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href="/?lang=en-US"><span class="">Home</span></a><a href="https://careers.snap.com/?lang=en-US" class="sdsm-header css-w9qnwg navigator-item-click" tabindex="0" rel="noopener" target="_blank"><span class="">Careers</span></a><a href="https://newsroom.snap.com/?lang=en-US" class="sdsm-header css-w9qnwg navigator-item-click" tabindex="0" rel="noopener" target="_blank"><span class="">News</span></a><a href="https://values.snap.com/?lang=en-US" class="sdsm-header css-w9qnwg navigator-item-click" tabindex="0" rel="noopener" target="_blank"><span class="">Privacy and Safety</span></a><a href="https://investor.snap.com/?lang=en-US" class="sdsm-header css-w9qnwg navigator-item-click" tabindex="0" rel="noopener" target="_blank"><span class="">Investors</span></a></nav><aside class="css-zw7mn8" data-testid="sdsm-global-header-end-contents"><aside class="css-r44k6v" data-testid="mwp-header-portal"></aside></aside></div></header></div><div data-testid="mwp-slug" class="css-puhxlh"><div data-testid="page" class="sdsm-tertiary mwp-page css-1ntv7on" dir="ltr" data-test-feature="false" style="--page-sticky-height:0px"><div data-test-id="sdsm-page" class="sdsm-page sdsm-tertiary css-1kb4d0b"><article class="sdsm-block css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-1bzb5d8"><section data-test-id="sdsm-block-title" class="css-1ee3tx5"><h2 data-test-id="sdsm-block-title" class="css-z1u093"><p class="css-r44k6v"><b>Snap Advertising Policies</b></p></h2></section><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-body"><div class="css-rre4k5" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><ol class="css-1owap61 sdsm-ol"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/ad-policies?lang=en-US#introduction">Introduction</a></p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/ad-policies?lang=en-US#general-requirements">General Requirements</a></p><ol class="css-1owap61 sdsm-ol"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/ad-policies?lang=en-US#targeting-and-compliance">Targeting and Compliance</a></p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/ad-policies?lang=en-US#disclosures">Disclosures</a></p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/ad-policies?lang=en-US#data-collection-usage">Privacy: Data Collection and Usage</a></p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/ad-policies?lang=en-US#ip">Intellectual Property</a></p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/ad-policies?lang=en-US#creative-quality-and-landing-page">Creative Quality and Landing Page</a></p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/ad-policies?lang=en-US#promotions">Promotions</a></p></div></li></ol></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/ad-policies?lang=en-US#category-specific">Category-Specific Requirements</a></p><ol class="css-1owap61 sdsm-ol"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/ad-policies?lang=en-US#adult-content">Adult Content</a></p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/ad-policies?lang=en-US#regulated-goods">Regulated Goods</a></p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/ad-policies?lang=en-US#entertainment">Entertainment</a></p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/ad-policies?lang=en-US#health">Health</a></p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/ad-policies?lang=en-US#gaming-gambling-lotteries">Gaming, Gambling, and Lotteries</a></p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/ad-policies?lang=en-US#financial-products">Financial Products and Services</a></p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/ad-policies?lang=en-US#dating">Dating</a></p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/ad-policies?lang=en-US#telecom">Telecommunication Services</a></p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/ad-policies?lang=en-US#sales-to-gov-entities">Sales to Government Entities</a></p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/ad-policies?lang=en-US#political-and-advocacy">Snap Political and Advocacy Advertising Policies</a></p></div></li></ol></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/ad-policies?lang=en-US#prohibited-content">Prohibited Content</a></p><ol class="css-1owap61 sdsm-ol"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/ad-policies?lang=en-US#harassment">Harassment</a></p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/ad-policies?lang=en-US#violent-or-disturbing">Violent or Disturbing</a></p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/ad-policies?lang=en-US#deceptive-content">Deceptive Content</a></p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/ad-policies?lang=en-US#discriminatory">Hate Speech, Hate Groups, Terrorism and Violent Extremism</a></p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/ad-policies?lang=en-US#illegal-activity">Illegal Activity</a></p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/ad-policies?lang=en-US#dangerous-activity">Dangerous Activities</a></p></div></li></ol></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/ad-policies?lang=en-US#conclusion">Conclusion</a></p></div></li></ol><p class="css-1go7wjq sdsm-p"></p></div></div></div></div></section></section></div></article><article id="introduction" class="sdsm-block css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-1bzb5d8"><section data-test-id="sdsm-block-title" class="css-3qgixc"><h2 data-test-id="sdsm-block-title" class="css-z1u093"><p class="css-r44k6v">1. Introduction</p></h2></section><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-body"><div class="css-rre4k5" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Snapchat is an app that empowers people to express themselves, live in the moment, learn about the world, and have fun together. It&#x27;s the easiest and fastest way to communicate the full range of human emotions with your friends without pressure to be popular, pretty, or perfect.</p><p class="css-1go7wjq sdsm-p">In that spirit of authenticity, we expect advertisers to be honest about their products, services, and content, to be kind to our diverse community, and to never compromise Snapchatters’ privacy. </p><p class="css-1go7wjq sdsm-p">These Advertising Policies apply to all aspects of advertisements (“ads”) served by Snap––including any creative elements, landing page, or other relevant components of the ads themselves––and you are responsible for ensuring all ads comply.</p><p class="css-1go7wjq sdsm-p">Advertisers are also required to comply with Snap’s <a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/terms?lang=en-US"><u>Terms of Service</u></a> and <a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/community-guidelines?lang=en-US"><u>Community Guidelines</u></a>, and all other Snap policies governing the use of our Services. We may update our terms, policies, and guidelines from time to time, so please check in and review them regularly.</p><p class="css-1go7wjq sdsm-p">All ads are subject to our review and approval. We reserve the right to reject or remove any ad in our sole discretion for any reason, including in response to user feedback, which we take seriously. We also reserve the right to request modifications to any ad, to require factual substantiation for any claim made in an ad, or to require documents evidencing that you hold any license or authorization which may be required in connection with your ad.</p><p class="css-1go7wjq sdsm-p">Snap may suspend or terminate accounts tied to businesses or individuals who violate our Advertising Policies.</p><p class="css-1go7wjq sdsm-p">Snapchatters may share ads with others or save ads to their devices. They may use any of the tools and features we make available in Snapchat to apply captions, drawings, filters, or other creative elements to the ad or, if you run ads in the Audience Network, they may use any tools and features made available where the ad is run. Age-targeted ads can be shared within Snapchat with Snapchatters of any age. To find out if you can restrict ad sharing and ad saving for your ads within Snapchat, please contact your account representative or visit our <a href="https://businesshelp.snapchat.com/i-need-help?lang=en-US&amp;language=en_US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Business Help Center.</u></a></p><p class="css-1go7wjq sdsm-p">We may publish information related to ads (including the creative, targeting, paying entity, contact information, and the price paid for those ads), or share that information with third parties, including: (a) our media partners when your ads run in content related to that media partner; and (b) third parties whose products or services you’ve elected to use in connection with the ads.</p><p class="css-1go7wjq sdsm-p">As we say in our <a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/terms?lang=en-US"><u>Terms of Service</u></a>, if you use a service, feature, or functionality that is operated by a third party and made available through our Services (including Services we jointly offer with the third party), each party’s terms will govern the respective party’s relationship with you. Snap and its affiliates are not responsible or liable for a third party’s terms or actions.</p></div></div></div></div></section></section></div></article><article id="general-requirements" class="sdsm-block css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-1bzb5d8"><section data-test-id="sdsm-block-title" class="css-1ee3tx5"><h2 data-test-id="sdsm-block-title" class="css-z1u093"><p class="css-r44k6v">2. General Requirements</p></h2></section><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section id="targeting-and-compliance" data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-body"><div class="css-rre4k5" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><div class="sdsm-h2 css-4kkhu7">2.1 Targeting and Compliance</div><p class="css-1go7wjq sdsm-p">All ads must be suitable for their selected audience in each geographic area where the ads will run. Snapchat is a 13+ app, so we will reject ads that are addressed to, or intended to appeal to, children under 13. </p><p class="css-1go7wjq sdsm-p">Ads must comply with all applicable laws, statutes, ordinances, rules, public order rules, industry codes, regulations, and cultural sensitivities in each geographic area where the ads will run. Please note:</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Ads for certain products or services may not be targeted on the basis of gender, age, or location. </p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Certain locations have language requirements.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">As a US-based company, Snap will not accept ads targeted to or paid for by entities in countries subject to U.S. trade sanctions or certain other U.S. export control laws.</p></div></li></ul><p class="css-1go7wjq sdsm-p"></p></div></div></div></div></section><section id="disclosures" data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">2.2 Disclosures</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">All required disclosures, disclaimers, and warnings in ads must be clear and conspicuous (see <a href="https://businesshelp.snapchat.com/s/topic/0TO0y000000YVcgGAG/ad-specifications-and-guidelines?lang=en-US&amp;language=en_US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener">Ad Specifications and Guidelines</a> for more detail), and advertisers must be accurately and clearly identified in the ad.</p></div></div></div></div></section><section id="data-collection-usage" data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">2.3 Privacy: Data Collection and Usage</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Ads may not collect sensitive information or special category data, as defined in the Rules, including any information that is based on or includes: (i) an alleged or actual commission of a crime; (ii) health information, including any “protected health information” or “consumer health data” (as defined in the Personal Data Terms) and any health information further detailed in our <a href="https://businesshelp.snapchat.com/?lang=en-US&amp;language=en_US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Business Help Center</u></a>; or (iii) information about users’ financial status, racial or ethnic origin, religious beliefs or preferences, sex life or sexual preferences, political opinions, or trade union membership. We permit health-related surveys only from accredited research institutions or public health organizations.</p><p class="css-1go7wjq sdsm-p">The advertiser’s privacy policy must be readily accessible where any personal information is collected.</p><p class="css-1go7wjq sdsm-p">Personal information must be collected and processed securely. Ads that deceive users into providing personal information under false pretenses are prohibited.</p><p class="css-1go7wjq sdsm-p">Ads must not state or imply knowledge of personal data, sensitive information, online activity, or the precise whereabouts of a user.</p></div></div></div></div></section><section id="ip" data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">2.4 Intellectual Property</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><div class="sdsm-h4 css-1yo17by">Infringing Content</div><p class="css-1go7wjq sdsm-p">Ads must not infringe the intellectual property, privacy, publicity, or other legal rights of any person or entity. Advertisers must have all necessary rights and permissions for all elements of their ads. Ads may not feature the name, likeness (including look-alikes), voice (including sound-alikes), or other identifying features of an individual without the individual&#x27;s consent.</p><p class="css-1go7wjq sdsm-p">The following is prohibited:</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Ads for products or services principally used to infringe the intellectual property rights of others, such as those designed to bypass copyright protection mechanisms (for example, software or cable signal descramblers).</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Ads for products or services principally dedicated to selling counterfeit products, such as imitations of designer or officially-licensed products.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Ads for products or services with false celebrity testimonials or usage.</p></div></li></ul><p class="css-1go7wjq sdsm-p">If you believe your copyright, trademark, or publicity rights have been infringed by an ad served on Snapchat, we encourage you to attempt to contact and resolve your concerns with the advertiser directly. Alternatively, rightsholders and their agents can report alleged intellectual property infringement to Snap <a href="https://support.snapchat.com/en-US/article/infringement-reporting-about?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>here</u></a>. We take all such reports seriously.</p><div class="sdsm-h4 css-1yo17by">References to Snap</div><p class="css-1go7wjq sdsm-p">Ads must not suggest an affiliation with or endorsement by Snap or its products. This means that ads must not use any Snap-owned trademark or copyright, Bitmoji artwork, or representations of the Snapchat user interface, except as permitted in the Snapchat <a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/brand-guidelines?lang=en-US"><u>Brand Guidelines</u></a> or the Bitmoji <a href="https://www.bitmoji.com/bitmoji_brand_guidelines.pdf?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Brand Guidelines</u></a>. Nor may ads contain altered or confusingly similar variations of any Snap-owned trademark.</p></div></div></div></div></section><section id="creative-quality-and-landing-page" data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">2.5 Creative Quality and Landing Page</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">All ads must meet high quality and editorial standards. Please visit the <a href="https://businesshelp.snapchat.com/s/topic/0TO0y000000YVcgGAG/ad-specifications-and-guidelines?lang=en-US&amp;language=en_US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Specs and Creative Guidelines</u></a> section of our <a href="https://businesshelp.snapchat.com/?lang=en-US&amp;language=en_US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Business Help Center</u></a> for the technical and creative specifications for each of our ad products. Ad creatives that do not meet these guidelines will be rejected. </p><p class="css-1go7wjq sdsm-p">When reviewing ads, we apply our policies not only to the ad’s creative (such as the “top Snap,” Filter, or Sponsored Lens), but also to the ad’s landing page or other associated elements. We reject ads with landing pages that are: </p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Low quality (e.g., dead links, pages that are non-functional or not formatted for mobile phones) </p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Disruptive (e.g., unexpected user experiences, sudden loud noises, aggressive flashing) </p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Irrelevant (e.g., pages that don’t match the product or service being advertised, or that unnecessarily draw out the purchase process in order to expose the user to more and more ads)</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Unsafe (e.g., attempts to automatically download files or phish for user data)</p></div></li></ul><p class="css-1go7wjq sdsm-p"></p></div></div></div></div></section><section id="promotions" data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">2.6 Promotions</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Promotions on Snapchat are subject to Snap’s <a href="https://support.snapchat.com/a/promotions-rules?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener">Promotion Rules</a>.</p></div></div></div></div></section></section></div></article><article id="category-specific" class="sdsm-block css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-1bzb5d8"><section data-test-id="sdsm-block-title" class="css-3qgixc"><h2 data-test-id="sdsm-block-title" class="css-z1u093"><p class="css-r44k6v">3. Category-Specific Requirements</p></h2></section><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section id="adult-content" data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">3.1 Adult Content</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">All ads must respect the laws and cultural norms of the targeted location, even if they are more strict than the guidelines listed on this page. </p><p class="css-1go7wjq sdsm-p"><br/>Adult content includes depictions of, or references to:</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Sexual organs </p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Other frequently-sexualized body parts (for example: butts, breasts, legs, bare abdomens) </p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Sexual activity</p></div></li></ul><p class="css-1go7wjq sdsm-p"><br/></p><p class="css-1go7wjq sdsm-p">We conditionally allow adult content that it is not intended to provoke sexual arousal, in these contexts:</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">References to human genitalia sexual anatomy in the context of health, personal grooming, or education.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Examples: menstrual products, STI testing, safer sex PSAs from reputable sources, or a trailer for a documentary about human sexual anatomy.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">References and depictions of internal sexual organs in a health context.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Examples: pregnancy tests, ovulation kits, pelvic floor therapy. </p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Incidental depictions of the pelvic area, if clothed.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Examples: belts, compression shorts, bikini bottoms</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Emphasis on frequently-sexualized body parts that are relevant to a non-sexualerotic product or service.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Examples: ads for swimwear, bare abdominal muscles in ads for exercise programs, or references to butts in an ad for a comfortable chair.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">References to sexual activity in a health or public safety context.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Examples: an educational PSA about sexual consent, or positive references to sexual orientation or gender identity. </p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Dating ads (as long as there are no references to sexual activity)</p></div></li></ul><p class="css-1go7wjq sdsm-p"><br/></p><p class="css-1go7wjq sdsm-p">We restrict content that is sexually suggestive (i.e., intended to provoke sexual arousal, without being explicit). Suggestive content must be age-gated 18+ (or the age of majority in the targeted location). We do not permit sexually suggestive Sponsored Lenses. Restricted sexually suggestive content includes:</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">References to sexual anatomy human genitalia or non-specific sexual activity outside of a health, grooming or educational context.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Examples: a movie trailer with sexual innuendo, vibrator ads that do not use graphic language or imagery to describe their purposeallude to masturbation (without graphic language), condom ads that use non-specific phrases like “getting it on.”    </p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Emphasis on frequently-sexualized body parts that are not relevant to the product or service.  </p></div></li></ul><p class="css-1go7wjq sdsm-p"><br/></p><p class="css-1go7wjq sdsm-p">We prohibit content that is sexually explicit. This includes:</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Sexual solicitation of any kind.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Depictions or graphic descriptions of genitalia in any context, exposed nipples or bare buttocks, or partially-obscured nudity. </p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Examples: a person that is naked except for body paint or emojis.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Depictions of, or references to specific sex acts, in any context. This includes gestures that imitate a specific sex act, with or without props. </p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Dating ads that emphasize casual sexual encounters.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Sexual solicitation of any kind.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Adult entertainment</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Examples: pornography, sexual live streams, strip clubs, burlesque. </p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Non-consensual sexual material.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Examples: tabloids that publish leaked, private, suggestive photos</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Depictions of, or gratuitous references to sexual violence</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Examples: graphic movie trailers that depict sexual assault, self-defense products that describe attempted sexual assault</p></div></li></ul><p class="css-1go7wjq sdsm-p"></p></div></div></div></div></section><section id="regulated-goods" data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">3.2 Regulated Goods</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><div class="sdsm-h3 css-85zy81">Alcohol</div><p class="css-1go7wjq sdsm-p">Ads that promote or reference alcohol must not:</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Target or be likely to appeal particularly to people under the legal drinking age in the territory where the ad will run.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Encourage or depict excessive or irresponsible consumption of alcohol.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Negatively portray abstinence or moderate consumption.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Exploit an individual who is drunk or otherwise intoxicated.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Glamorize alcohol, or otherwise misrepresent the effects of consuming alcohol <!-- -->(for example, by suggesting alcohol will improve professional, physical, or mental performance, or health)<!-- -->, or imply that alcohol is necessary for success or social advancement</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Associate alcohol with operating a vehicle or other activities that require a certain degree of skill or physical coordination, or with any illegal behavior.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Show anyone drinking who appears to be under the age of 25.</p></div></li></ul><p class="css-1go7wjq sdsm-p">Mandatory warning labels, such as “please drink responsibly” or its local variation (if applicable) must be prominently displayed in the ad.</p><p class="css-1go7wjq sdsm-p">Snap does not permit targeting ads that promote or reference alcohol to the following countries:</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Algeria, Bahrain, Egypt, Indonesia, Jordan, Kazakhstan, Kuwait, Lithuania, Morocco, Nigeria, Norway, Oman, Pakistan, Qatar, Saudi Arabia, Tunisia, Turkey, and the United Arab Emirates.</p></div></li></ul><p class="css-1go7wjq sdsm-p">Ads for alcohol products must be age targeted to at least 18+, or the applicable minimum drinking age in the country to which you are advertising:</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Canada: 19+.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Japan, Thailand: 20+.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">United States: 21+.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Sweden: 25+.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">India: either 18+, 21+, or 25+ depending on the States or Union Territories being targeted.</p></div></li></ul><p class="css-1go7wjq sdsm-p"></p><div class="sdsm-h4 css-1yo17by"></div><div class="sdsm-h3 css-85zy81">Drugs and Tobacco</div><p class="css-1go7wjq sdsm-p">We prohibit the depiction of illegal drug use or the recreational use of pharmaceuticals. </p><p class="css-1go7wjq sdsm-p">We allow some limited ads for cannabis, CBD and related products, where legal, with appropriate targeting. </p><p class="css-1go7wjq sdsm-p">We do not allow the depiction of smoking or vaping, except in the context of public health messaging or smoking cessation. </p><p class="css-1go7wjq sdsm-p"></p><div class="sdsm-h4 css-1yo17by"></div><div class="sdsm-h3 css-85zy81">Weapons and Explosives</div><p class="css-1go7wjq sdsm-p">We prohibit ads for the sales of weapons and explosives and related accessories. This includes firearms, ammunition, fireworks, combat knives and pepper spray. </p><p class="css-1go7wjq sdsm-p"></p></div></div></div></div></section><section id="entertainment" data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">3.3 Entertainment</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Ads for movies, videogames, and television shows must be age-targeted to the intended audience of the content they promote.</p><p class="css-1go7wjq sdsm-p">When illegal, regulated, dangerous, violent or otherwise harmful elements are presented in a fictional, newsworthy or documentary context, we will review based on appropriateness for the targeted audience, and whether the fictional nature is clear enough to the user. </p></div></div></div></div></section><section id="health" data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">3.4 Health</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Ads for health related products and services must only promote those products or services that have been approved by the local regulatory authorities in each of the countries targeted.</p><p class="css-1go7wjq sdsm-p"></p><div class="sdsm-h4 css-1yo17by"></div><div class="sdsm-h3 css-85zy81">Online Pharmacy</div><p class="css-1go7wjq sdsm-p">Ads for online pharmacies must be registered with the relevant authorities in the country in which you are advertising. For example, in the United States and Canada online pharmacies must be verified by the National Association of Board of Pharmacies (NABP).</p><p class="css-1go7wjq sdsm-p"></p><div class="sdsm-h4 css-1yo17by"></div><div class="sdsm-h3 css-85zy81">Prescription Medicines</div><p class="css-1go7wjq sdsm-p">All advertisers of prescription medicines must be pre-approved by Snap and may be required to submit proof of authorization to advertise the medicine in the applicable jurisdiction. To get started, please fill out this Health Related Products &amp; Services advertiser <a href="https://businesshelp.snapchat.com/s/medication-ad-review-form?language=en_US&amp;lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>form</u></a>. </p><p class="css-1go7wjq sdsm-p">Snap permits targeting ads for prescription medications only to the following countries:</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Algeria, Bahrain, Canada, Costa Rica, Egypt, Hong Kong, Japan, Kuwait, New Zealand, Oman, Qatar, Saudi Arabia, Singapore, Tunisia, the United Arab Emirates, and the United States.</p></div></li></ul><p class="css-1go7wjq sdsm-p"></p><div class="sdsm-h4 css-1yo17by"></div><div class="sdsm-h3 css-85zy81">Over the Counter (OTC) Medicines</div><p class="css-1go7wjq sdsm-p">All advertisers of OTC medicines must be pre-approved by Snap and may be required to submit proof of authorization to advertise the medicine in the applicable jurisdiction. To get started, please fill out this Health Related Products &amp; Services advertiser <a href="https://businesshelp.snapchat.com/s/medication-ad-review-form?language=en_US&amp;lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>form</u></a>. </p><p class="css-1go7wjq sdsm-p">Snap does not permit targeting ads for OTC medicines to the following countries:</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Colombia, Iraq, Lebanon, Romania, Spain, and Turkey.</p></div></li></ul><p class="css-1go7wjq sdsm-p"></p><p class="css-1go7wjq sdsm-p">Age targeting is required in the following countries:</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Czech Republic: 15+.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Israel, and the United Kingdom: 16+.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Argentina, Egypt, Finland, Italy, Kuwait, Lithuania, Oman, Poland, Portugal, Russia, and Sweden: 18+.</p></div></li></ul><p class="css-1go7wjq sdsm-p"></p><div class="sdsm-h4 css-1yo17by"></div><div class="sdsm-h3 css-85zy81">Health and Dietary Supplements</div><p class="css-1go7wjq sdsm-p">Health and dietary supplement advertisers must be pre-approved by Snap and may be required to submit proof of authorization to advertise the product in the applicable jurisdiction. To get started, please fill out this Health Related Products &amp; Services advertiser <a href="https://businesshelp.snapchat.com/s/medication-ad-review-form?language=en_US&amp;lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>form</u></a>. </p><p class="css-1go7wjq sdsm-p">Advertisers must not:</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Promote products that may present risks for consumers (such as those included in advisories by local regulatory agencies).</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Promote weight-loss supplements.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Contain exaggerated or unrealistic claims.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Include “before and after” pictures related to weight loss.</p></div></li></ul><p class="css-1go7wjq sdsm-p"></p><p class="css-1go7wjq sdsm-p">Age targeting is required in the following countries:</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Colombia, Greece, Kuwait, and the United States: 18+.</p></div></li></ul><p class="css-1go7wjq sdsm-p"></p><div class="sdsm-h4 css-1yo17by"></div><div class="sdsm-h3 css-85zy81">Diet and Fitness</div><p class="css-1go7wjq sdsm-p">Ads for diet and fitness products or services must not:</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Contain over-exaggerated claims or “before and after” images</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Demean the user, or shame anyone on the basis of body shape or size</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Mislead or inaccurately describe the qualities and characteristics of a food product, including any associated health and nutritional claims.</p></div></li></ul><p class="css-1go7wjq sdsm-p"></p><p class="css-1go7wjq sdsm-p">Ads that reference weight loss must be targeted 18+. </p><p class="css-1go7wjq sdsm-p"></p><div class="sdsm-h4 css-1yo17by"></div><div class="sdsm-h3 css-85zy81">Condoms</div><p class="css-1go7wjq sdsm-p">Where ads for condoms are permitted, content may not depict sex acts or overly provocative imagery. See the Adult Content section for more details. </p><p class="css-1go7wjq sdsm-p">Snap does not permit targeting ads for condoms to the following countries:</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Bahrain, Ireland, Kuwait, Lebanon, Monaco, Oman, Poland, and Qatar.</p></div></li></ul><p class="css-1go7wjq sdsm-p"></p><p class="css-1go7wjq sdsm-p">Age targeting is required in the following countries:</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Norway: 16+.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Australia, Chile, Egypt, Lithuania, Peru, Philippines, Portugal, Russia, Slovakia, and Turkey: 18+.</p></div></li></ul><p class="css-1go7wjq sdsm-p"></p><div class="sdsm-h4 css-1yo17by"></div><div class="sdsm-h3 css-85zy81">Hormonal Contraceptives</div><p class="css-1go7wjq sdsm-p">Hormonal contraceptives classified as medicines are subject to the policies for either prescriptions or OTC, as applicable according to country-specific requirements.</p><p class="css-1go7wjq sdsm-p">Snap does not permit targeting ads for hormonal contraceptives to the following countries:</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Bahrain, Colombia, Czech Republic, Denmark, Germany, Iraq, Ireland, Italy, Kuwait, Lebanon, Monaco, Oman, Poland, Qatar, Romania, Saudi Arabia, Spain, Switzerland, Thailand, Turkey, the United Arab Emirates, and Uruguay.</p></div></li></ul><p class="css-1go7wjq sdsm-p"></p><p class="css-1go7wjq sdsm-p">Age targeting is required in the following countries:</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Australia, Egypt, Lithuania, Portugal, and Slovakia: 18+.</p></div></li></ul><p class="css-1go7wjq sdsm-p"></p><div class="sdsm-h4 css-1yo17by"></div><div class="sdsm-h3 css-85zy81">Cosmetic Products and Procedures</div><p class="css-1go7wjq sdsm-p">Snap does not permit targeting ads for plastic surgery to the following countries:</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Greece, Hong Kong, India, Indonesia, Italy, Jordan, Lebanon, Monaco, Oman, Philippines, Poland, Serbia, Tunisia, and Turkey.</p></div></li></ul><p class="css-1go7wjq sdsm-p"></p><p class="css-1go7wjq sdsm-p">Ads for plastic surgery must be age targeted to 18+, except Bahrain where they must be age targeted to 21+.</p><p class="css-1go7wjq sdsm-p">Ads for non-surgical cosmetic procedures (e.g., lip fillers, botox) must be age targeted 18+. </p><p class="css-1go7wjq sdsm-p">We prohibit ads for skin lightening products or procedures. </p></div></div></div></div></section><section id="gaming-gambling-lotteries" data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">3.5 Gaming, Gambling, and Lotteries</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Our ad policies regarding the promotion of Gaming and Gambling Services apply to the promotion of online casinos, brick and mortar casinos, lotteries, daily fantasy sports, and any product or service (including online or mobile games) that asks Snapchatters to pay to play games of chance to win prizes with real-world value (&quot;Gaming and Gambling Services&quot;).</p><p class="css-1go7wjq sdsm-p">Advertisers for Gaming and Gambling Services must comply with all applicable licensing or registration requirements and must provide Snap with proof of current license or registration. All Gaming and Gambling Services advertisers must be pre-approved by Snap. To apply for approval, please complete the <a href="https://businesshelp.snapchat.com/s/gambling-ad-review-form?lang=en-US&amp;language=en_US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Advertising of Gambling Services Application</u></a> and agree to the <a href="https://businesshelp.snapchat.com/s/article/snap-gaming-terms?lang=en-US&amp;language=en_US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Snap Gambling Terms</u></a></p><p class="css-1go7wjq sdsm-p">Ads for Gaming and Gambling Services must not:</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Target territories where the advertiser is not authorized to operate.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Target or be likely to appeal particularly to people under the legal gambling age in the territory where the ad will run.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Glorify gambling or misrepresent the benefits of participation.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Encourage individuals to play beyond their means.</p></div></li></ul><p class="css-1go7wjq sdsm-p">Ads must not promote gambling tipster services (information about odds or offers available from gambling operators)<!-- -->.</p></div></div></div></div></section><section id="financial-products" data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">3.6 Financial Products and Services</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Ads for financial products and services must clearly and prominently disclose all applicable material terms and conditions to consumers prior to the submission of an application.</p><p class="css-1go7wjq sdsm-p">Ads for loans must disclose, among other things, APR, repayment period, fees and costs, penalties, and the contact information of the lending institution.</p><p class="css-1go7wjq sdsm-p">Ads for products intended for a limited audience should only be targeted to that audience. For example, if a credit card offer is limited to individuals over the age of 18, the offer’s ad campaign must be age targeted to 18+.</p><p class="css-1go7wjq sdsm-p">Ads for certain complex financial products, which may include cryptocurrency wallets and trading platforms, require prior approval from Snap.</p><p class="css-1go7wjq sdsm-p">We prohibit:</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Get-rich-quick offers, pyramid schemes, or other deceptive or too-good-to-be true financial offers (see General Requirements: Fraud for more details). </p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Promising guaranteed financial returns on speculative investments</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Ads that promote particular securities or that provide or allege to provide insider tips</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Payday loans or predatory lending</p></div></li></ul><p class="css-1go7wjq sdsm-p"></p></div></div></div></div></section><section id="dating" data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">3.7 Dating</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Ads for dating services must be age targeted to 18+, or the legal age of majority in the location being targeted. </p><p class="css-1go7wjq sdsm-p">Ads for dating services may not:</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Be overtly sexual or provocative (see Adult Content)</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Reference transactional companionship</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Depict individuals who are, or appear to be, too young to use the service</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Promote or glamorize infidelity</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Target the following countries:</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Algeria, Bahrain, Egypt, Gaza and the West Bank, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, Tunisia, and the United Arab Emirates.</p></div></li></ul><p class="css-1go7wjq sdsm-p"></p></div></div></div></div></section><section id="telecom" data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">3.8 Telecommunication Services</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Ads for calling, SMS and VPN services must contain clear pricing and terms, and must not reference using their services illegally or in a classroom setting.</p></div></div></div></div></section><section id="sales-to-gov-entities" data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">3.9 Sales to Government Entities</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Government entities must work with a Snap sales representative and receive Snap authorization prior to running ads on our platform. </p><p class="css-1go7wjq sdsm-p">Snap does not accept ads submitted by, paid for by, or that promote, Russian state-owned entities.</p></div></div></div></div></section><section id="political-and-advocacy" data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">3.10 Snap Political and Advocacy Advertising Policies</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Snapchat empowers self-expression, including about politics. But political advertising that appears on Snapchat has to be transparent, lawful, and right for our users.</p><div class="sdsm-h3 css-85zy81">Requirements</div><p class="css-1go7wjq sdsm-p">These Political Advertising Policies apply to all political ads served by Snap, including election-related ads, advocacy ads, and issue ads.</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Election-related ads include ads about or paid for by candidates or parties for public office, ballot measures or referendums, political action committees, and ads that urge people to vote or register to vote.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Advocacy or issue ads are ads concerning issues or organizations that are the subject of debate on a local, national, or global level, or of public importance. Examples include: ads about abortion, immigration, the environment, education, discrimination, and guns.</p></div></li></ul><p class="css-1go7wjq sdsm-p">Political advertising must comply with all applicable laws and regulations, including all national election and campaign finance laws, copyright law, defamation law, and (where applicable) Federal Election Commission regulations and state or local laws and regulations. Complying with those laws and regulations will be the sole responsibility of the advertiser.</p><p class="css-1go7wjq sdsm-p">All political advertising must include a “paid for by” message in the ad that is followed by the name of the paying person or entity. Snap may also require a “paid for by” disclosure on ad content that links to political content, ad content for political merchandise, or in other cases in Snap’s sole discretion. In the United States, electoral ads must state whether or not the ad was authorized by a candidate or organization, and election ads not authorized by the candidate must include contact information for the sponsoring organization. <!-- -->These disclaimers vary by jurisdiction. Advertisers must ensure that each ad complies with all applicable federal, state, and local laws and regulations regarding “paid for by” disclaimers.  </p><p class="css-1go7wjq sdsm-p">Like all ads on Snapchat, political ads must comply with Snap&#x27;s <a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/terms?lang=en-US"><u>Terms of Service</u></a>, <a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/community-guidelines?lang=en-US"><u>Community Guidelines</u></a>, and our Advertising Policies. That means, among other things:</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">No content that harasses, intimidates, or threatens.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">No content that is misleading, deceptive, impersonates any person or entity, or otherwise misrepresents your affiliation with a person or entity.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">No content that includes synthetic avatars, or visual or audio likenesses of a real person that have been manipulated for false or misleading purposes (whether through generative AI or through deceptive editing).</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">No content that violates the publicity, privacy, copyright, or other intellectual property rights of a third party.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">No content that features graphic violence or calls for violence.</p></div></li></ul><p class="css-1go7wjq sdsm-p">We encourage political advertisers to be positive. But we don&#x27;t categorically ban “attack” ads; expressing disagreement with or campaigning against a candidate or party is generally permissible if it meets our other guidelines. That said, political ads must not include attacks relating to a candidate&#x27;s personal life.</p><p class="css-1go7wjq sdsm-p">In Canada, Snap does not permit “partisan advertising” or “election advertising” (as defined by the Canada Elections Act, as amended from time to time (the “Act”)) purchased directly or indirectly on behalf of an eligible party, registered association, nomination contestant, potential or actual candidate, or a third party required to register under subsection 349.6(1) or 353(1) of the Act. This may include (without limitation) content that promotes or opposes any of these individuals/groups, or an issue associated with any of those individuals/groups.</p><p class="css-1go7wjq sdsm-p">In the US, Snap does not currently permit ads for state or municipal elections or ballot initiatives in Washington state. </p><div class="sdsm-h3 css-85zy81">Snap&#x27;s rights</div><p class="css-1go7wjq sdsm-p">Snap will review political ads on a case-by-case basis. To get started, please fill out our <a href="https://businesshelp.snapchat.com/s/political-ad-review-form?language=en_US&amp;lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>political advertiser form</u></a>. </p><p class="css-1go7wjq sdsm-p">We reserve the right to reject, in our sole discretion, or request modifications to ads that we believe violate the standards listed above or that are otherwise inappropriate. Our discretion will never be exercised with the intent to favor or disfavor any candidate, political view, or political party.</p><p class="css-1go7wjq sdsm-p">We also reserve the right to require substantiation of an advertiser&#x27;s factual claims.</p><p class="css-1go7wjq sdsm-p">Snap may publicly display and otherwise disclose information relating to political advertising, including ad content, targeting details, delivery, spend, and other campaign information.</p><div class="sdsm-h3 css-85zy81">Political Advertising by Foreign Nationals or Entities</div><p class="css-1go7wjq sdsm-p">Political ads served by Snap may not be paid for directly or indirectly by foreign nationals or entities, <!-- -->as those terms are defined by relevant law<!-- --> -- in other words, by people or entities that aren’t residents of the country where the ad will run. There is a limited exception to this prohibition for political ads targeting any Member State of the European Union (EU), which may be paid for directly or indirectly by entities residing in another EU Member State. <!-- --> Snap does not engage in political activities, nor does it serve as a political consultant, publicity agent, or public-relations counsel, on behalf of any foreign principal.  By placing an advertisement, the advertiser acknowledges that Snap reserves the right to limit the services it provides, at its sole discretion, to avoid engaging in such activities.</p><div class="sdsm-h3 css-85zy81">Transparency</div><p class="css-1go7wjq sdsm-p">We’re proud to maintain transparency with our<a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/political-ads?lang=en-US"><u> political ad library</u></a>. </p></div></div></div></div></section></section></div></article><article id="prohibited-content" class="sdsm-block css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-1bzb5d8"><section data-test-id="sdsm-block-title" class="css-1ee3tx5"><h2 data-test-id="sdsm-block-title" class="css-z1u093"><p class="css-r44k6v">4. Prohibited Content</p></h2></section><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section id="harassment" data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">4.1 Harassment</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Ads should not promote harassment, bullying, or shaming. For example: fitness ads should not belittle anyone on the basis of body shape or size. </p><p class="css-1go7wjq sdsm-p">We prohibit profanity, obscenity and obscene gestures. </p></div></div></div></div></section><section id="violent-or-disturbing" data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">4.2 Violent or Disturbing</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">We prohibit the depiction of real-life graphic violence in creatives (e.g., top Snaps, Filters, Sponsored Lenses). Landing pages that depict real-life violent or disturbing imagery may do so only in a legitimate newsworthy or documentary context, only when the top Snap prepares the viewer in some way, and only if appropriately age-targeted. </p><p class="css-1go7wjq sdsm-p">For fictional violence in movie trailers, video games, etc., see the Entertainment section. </p><p class="css-1go7wjq sdsm-p">We prohibit the glorification of violence, including any glorification of self-harm, war, murder, abuse or animal abuse. </p><p class="css-1go7wjq sdsm-p">We prohibit disturbing content that may cause distress, such as graphic depictions of gore, physical afflictions, bodily fluids, and certain medical or cosmetic procedures.</p><p class="css-1go7wjq sdsm-p">We allow spooky and scary ads, but please avoid intense jump scares and audio of prolonged screaming or crying.</p></div></div></div></div></section><section id="deceptive-content" data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">4.3 Deceptive Content</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">We are vigilant in our enforcement against fraudulent ads. Fraud includes a range of scams and deceptive marketing practices that abuse community trust or otherwise entice users to make purchases or engage in activities under misleading pretenses. </p><p class="css-1go7wjq sdsm-p">We prohibit: </p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Ads that are false or misleading, including deceptive claims, offers, functionality, or business practices, including manipulating content for false or misleading purposes (whether through generative AI or through deceptive editing).</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Unauthorized or undisclosed sponsored content</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Promotion of fraudulent goods or services, including counterfeit documents or certificates, or counterfeit products</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Creating or sharing content that mimics the appearance or function of Snapchat features or formats</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Ads that contain deceiving calls to action, or lead to landing pages unrelated to the brand or content being advertised.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Cloaking, otherwise restricting landing page access, or modifications to URL content following submission in an attempt to circumvent review.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Ads that encourage dishonest behavior. (e.g., ads for fake IDs, plagiarism, essay writing services).</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Non-delivery of goods, or misrepresented shipping delays or inventory constraints</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Use of subliminal techniques</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">See also Industry Specifics: Financial products and services</p></div></li></ul><p class="css-1go7wjq sdsm-p"></p></div></div></div></div></section><section id="discriminatory" data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">4.4 Hate Speech, Hate Groups, Terrorism and Violent Extremism</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">The Snapchat community includes diverse users from all over the world. To foster a welcoming platform, we prohibit hateful, discriminatory, or extremist content that undermines our commitment to safety and inclusion. </p><p class="css-1go7wjq sdsm-p">Hate speech is content that demeans, defames, or promotes discrimination or violence on the basis of race, color, caste, ethnicity, national origin, religion, sexual orientation, gender identity, disability, or veteran status, immigration status, socio-economic status, age, weight or pregnancy status.</p><p class="css-1go7wjq sdsm-p">Avoid perpetuating stereotypes based on any of the categories listed above. </p><p class="css-1go7wjq sdsm-p">We strive to maintain an inclusive community for all Snapchatters. Avoid the inappropriate use of culturally-sensitive imagery.</p></div></div></div></div></section><section id="illegal-activity" data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">4.5 Illegal Activity</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">We prohibit ads that facilitate or encourage illegal activity (conduct, products, or enterprises). For example, ads should not:</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">depict illegal drug use</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">promote the illegal wildlife trade, or products and services derived from endangered or threatened species (For Example: elephant ivory products, traditional medicine or supplements derived from tigers, rhinos, sharks, etc.</p></div></li></ul><p class="css-1go7wjq sdsm-p"></p></div></div></div></div></section><section id="dangerous-activity" data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">4.6 Dangerous Activities</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Ads should not encourage or enlist participation in dangerous or harmful activities. For example, ads should not encourage Snapping while driving. </p></div></div></div></div></section></section></div></article><article id="conclusion" class="sdsm-block css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-1bzb5d8"><section data-test-id="sdsm-block-title" class="css-3qgixc"><h2 data-test-id="sdsm-block-title" class="css-z1u093"><p class="css-r44k6v">5. Conclusion</p></h2></section><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-body"><div class="css-rre4k5" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">For more information about how to launch and manage an ad campaign on Snapchat, or how to troubleshoot the ad review process, please visit our <a href="https://businesshelp.snapchat.com/s/topic/0TO0y000000cKUEGA2/getting-started?language=en_US&amp;lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Business Help Center</u></a>. </p></div></div></div></div></section></section></div><div class="css-uhiw6h" data-testid="break-spacer"></div></article><div class="css-ce0z7n"></div><aside 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