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style="display:none;visibility:hidden"></iframe></noscript> <div id="meganav"></div> <section class="breadcrumb"> <div class="container"> <div class="row"> <div class="dotdotdot-breadcrumb dotdotdot col-12" role="navigation"> <span><span><a href="https://www.vodafone.co.uk/newscentre/">News Centre Home</a></span> <span class="sep"><i class="chevron-right"></i></span> <span><a href="https://www.vodafone.co.uk/newscentre/features/">Features</a></span></span> </div> </div> </div></section> <div class="content "> <main class="main"> <div class="wrapper category-features mb-5"> <div class="container"> <div class="row"> <div class="col-lg-7 article"> <div class="author-line"> <a href="https://www.vodafone.co.uk/newscentre/features/"><span class="category first">Features</span></a> <span class="separator">|</span> <date class="date last">22 Jul 2024</date> </div> <h1> LandAid CEO on how Vodafone SIMs can act as a lifeline to those in need </h1> <div class="author-line author d-flex flex-wrap align-items-center justify-content-between"> <div> <a >By Editorial Team</a> </div> <div class="addthis_inline_share_toolbox"></div> </div> </div> <div class="col-md-5 col-lg-4 offset-lg-1" style="margin-top: 15px;"> <form method="get" role="search" action="https://www.vodafone.co.uk/newscentre/" class="search-filter overlay-search-filter"> <div class="super-holder d-flex align-items-center justify-content-center"> <input type="text" autocomplete="off" autofocus id="text-filter" placeholder="Search News Centre"> <img class="image-search" src="https://www.vodafone.co.uk/newscentre/app/themes/news/dist/images/icons/search-icon.svg" border="0" alt="Submit" /> <input type="hidden" id="category-filter" value="all"> <input type="hidden" name="s" value="1"> </div> </form> </div> </div> <div class="row"> <div class="col-sm-12 col-md-7"> <article class="single-article"> <div class="image-container"> <figure class="featured this"> <picture><source srcset='https://www.vodafone.co.uk/newscentre/app/uploads/2024/07/160810_PAUL_MORRISH_189-768x512.jpg.webp 768w' media='(max-width: 768px)' type='image/webp'/><source srcset='https://www.vodafone.co.uk/newscentre/app/uploads/2024/07/160810_PAUL_MORRISH_189-768x512.jpg 768w' media='(max-width: 768px)'/><source srcset='https://www.vodafone.co.uk/newscentre/app/uploads/2024/07/160810_PAUL_MORRISH_189-550x367.jpg.webp 550w' media='(max-width: 550px)' type='image/webp'/><source srcset='https://www.vodafone.co.uk/newscentre/app/uploads/2024/07/160810_PAUL_MORRISH_189-550x367.jpg 550w' media='(max-width: 550px)'/><source srcset='https://www.vodafone.co.uk/newscentre/app/uploads/2024/07/160810_PAUL_MORRISH_189.jpg.webp 1152w' type='image/webp'/><source srcset='https://www.vodafone.co.uk/newscentre/app/uploads/2024/07/160810_PAUL_MORRISH_189.jpg 1152w' /><img src="https://www.vodafone.co.uk/newscentre/app/uploads/2024/07/160810_PAUL_MORRISH_189.jpg" alt="Paul Morrish, Chief Executive, LandAid" title="160810_PAUL_MORRISH_189" /></picture> </figure> </div> <div class="content"> <h2>Vodafone UK’s everyone.connected initiative helps put free, data-loaded SIMs into the hands of those who need them most, including people relying on the services of homelessness charity Centrepoint. </h2> <p>Allowing a family to update their Universal Credit journal. Supporting a young person in their job hunt. Arranging temporary accommodation for those fleeing domestic violence.</p><p>These are just some of the ways that Vodafone’s free SIMs have been put to use by homelessness charity Centrepoint, as part of a partnership with broader property industry charity LandAid.</p><p>Through its <strong><a href="https://www.vodafone.co.uk/mobile/everyone-connected/charities-connected" target="_blank" rel="noopener">charities.connected</a></strong> initiative, Vodafone has donated more than 55,000 SIMs to date, with £1.4 million worth of data provided in 2023 alone.</p> <blockquote class="red"> <p>“The impact of the charities.connected scheme has been phenomenal, and we are so grateful for Vodafone’s generosity in ring-fencing 50,000 of their SIM cards each year for distribution to charities tackling homelessness.”</p> <p class="author">Paul Morrish, Chief Executive, LandAid</p> </blockquote> <section class="single-block embed-block mt-4 mb-4 w-100"> <p>Having started working together in August 2022, Vodafone has since been named ‘Partner of the Year’ at The <a href="https://www.vodafone.co.uk/newscentre/news/supporting-homeless-charities-with-free-sims/">LandAid</a> Awards 2023 – a testament to just how important connectivity remains for those facing precarious living situations.</p><p>One instance, for example, saw a 17-year-old referred to Centrepoint after being forced out of her mother’s house, with her phone contract being cancelled in the process.</p><p>Arriving at the assessment centre stressed and unable to concentrate, a free SIM helped allay fears of contacting someone that would be able to house her temporarily.</p><p>This set the tone for the level of support the charity could offer, with Centrepoint eventually able to help settle her into more permanent accommodation at their own site, where she has since settled in well.</p> </section> <blockquote class="red"> <p>“I am continually moved by the powerful stories of how a SIM card, that many of us take for granted, has positively impacted the lives of vulnerable people who are at risk and trying to find support and safety.”</p> <p class="author">Paul Morrish, Chief Executive, LandAid</p> </blockquote> <section class="single-block embed-block mt-4 mb-4 w-100"> <p>Through a local community centre in Bradford, Centrepoint has also given SIM cards to three local families who could not otherwise afford phone contracts.</p><p>This access to the internet has been transformational, allowing them to: update their Universal Credit journal; bid on local council housing options; and keep in touch with friends and family.</p> </section> <section class="single-block vodafone-banner-advert mt-4 mb-4" style=background-image:url(https://www.vodafone.co.uk/newscentre/app/uploads/2022/08/Vodafone_LandAid_50k-SIMs_resized.jpg);> <span class="overlay"></span> <div class="content"> <div class="row d-flex justify-content-between justify-items-between"> <div class="col-sm-11 col-md-10 col-lg-8"> <h2>Vodafone supports homeless charities with free SIMs through charities.connected initiative and calls on others to apply</h2> <div class="mt-4">The 50,000 free SIMs will help those facing homelessness connect with vital help and services. </div> </div> <div class="col-12 mt-5 mb-2"> <a class="btn" href="https://www.vodafone.co.uk/newscentre/press-release/supporting-homeless-charities-with-free-sims/">Find out more</a> </div> </div> </div> </section> <section class="single-block embed-block mt-4 mb-4 w-100"> <p>Meanwhile, another Bradford service user has landed a much-needed job thanks to a handset and donated Vodafone SIM, having previously not being able to arrange or take phone interviews without such connectivity.</p><p>Any UK-registered charity can <strong><a href="https://www.vodafone.co.uk/mobile/everyone-connected/charities-connected" target="_blank" rel="noopener">apply for free connectivity</a></strong> through the Vodafone charities.connected initiative, whether to improve their own digital capability or help those they support to get online.</p> </section> <blockquote class="red"> <p>“With over £4m worth of data connectivity donated to the sector over the past two years, Vodafone has not only been instrumental in directly benefiting and connecting young people, but also in raising awareness of the problem of youth homelessness.”</p> <p class="author">Paul Morrish, Chief Executive, LandAid</p> </blockquote> <section class="single-block embed-block mt-4 mb-4 w-100"> <p>SIMs are loaded with 40GB of data, plus free calls and texts, every month for six months, and are completely anonymous, requiring no address or payment details. As a result, the initiative has supported more than 2,000 organisations to date.</p><p>All of which falls under Vodafone’s wider <strong><a href="https://www.vodafone.co.uk/mobile/everyone-connected" target="_blank" rel="noopener">everyone.connected</a></strong> programme, aimed at helping four million people and businesses cross the digital divide by 2025 through the donation of connectivity and tech, affordable services, and free digital support for business and communities.</p><p><strong><em>Stay up to date with the latest news from Vodafone by following us on </em></strong><a href="https://www.linkedin.com/showcase/vodafone-uk-news-centre/"><strong><em>LinkedIn</em></strong></a><strong><em> and </em></strong><a href="https://twitter.com/vodafoneuknews"><strong><em>Twitter/X</em></strong></a><strong><em>, as well as signing up for News Centre website </em></strong><a href="https://newscentre.vodafone.co.uk/features/how-to-use-the-vodafone-uk-news-centre/"><strong><em>notifications</em></strong></a><strong><em>. </em></strong></p><p> </p> </section> </div> </article> </div> <div class="col-md-5 col-lg-4 offset-lg-1"> <div class=""> <h3 class="category">Read more</h3> <div> <article class="listing single-featured"> <div class="article-wrapper"> <div class="image-wrapper"> <div class="image-box"> <a class="image-container" href="https://www.vodafone.co.uk/newscentre/features/everyonedotconnected-sim-cards-have-the-biggest-impact-kids-care-comfort-cases-uk/"> <figure class="thumbnail this"> <picture><source srcset='https://www.vodafone.co.uk/newscentre/app/uploads/2024/10/comfortcasesukheroimage-224x149.jpg.webp 224w' media='(min-width: 0) and (max-width: 767px)' type='image/webp'/><source srcset='https://www.vodafone.co.uk/newscentre/app/uploads/2024/10/comfortcasesukheroimage-224x149.jpg 224w' media='(min-width: 0) and (max-width: 767px)'/><source srcset='https://www.vodafone.co.uk/newscentre/app/uploads/2024/10/comfortcasesukheroimage-550x367.jpg.webp 550w' type='image/webp'/><source srcset='https://www.vodafone.co.uk/newscentre/app/uploads/2024/10/comfortcasesukheroimage-550x367.jpg 550w' /><img src="https://www.vodafone.co.uk/newscentre/app/uploads/2024/10/comfortcasesukheroimage.jpg" alt="" title="comfortcasesukheroimage" /></picture> </figure> </a> </div> <h2 class="dotdotdot"><a href="https://www.vodafone.co.uk/newscentre/features/everyonedotconnected-sim-cards-have-the-biggest-impact-kids-care-comfort-cases-uk/">“These SIM cards have the biggest impact on our young people”</a></h2> </div> <div class="article-info-container"> <div class="author-line"> <a href="https://www.vodafone.co.uk/newscentre/features/"> <span class="category first"> Features </span> </a> <span class="separator">|</span> <span class="author first"> <a >Alan Lu</a> </span> <span class="separator">|</span> <date class="date last">31 Oct 2024</date> 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Officer at Starting Point supporting learners in one of four weekly drop-in sessions in the community room at the coffee shop." title="DSC08192" /></picture> </figure> </a> </div> <h2 class="dotdotdot"><a href="https://www.vodafone.co.uk/newscentre/features/get-online-week-stockport-cafe-digital-access/">Stockport café builds digital access from the grounds up</a></h2> </div> <div class="article-info-container"> <div class="author-line"> <a href="https://www.vodafone.co.uk/newscentre/features/"> <span class="category first"> Features </span> </a> <span class="separator">|</span> <span class="author first"> <a >Mark Davison</a> </span> <span class="separator">|</span> <date class="date last">18 Oct 2024</date> </div> </div> </div></article> <article class="listing single-featured"> <div class="article-wrapper"> <div class="image-wrapper"> <div class="image-box"> <a class="image-container" 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last">10 Oct 2024</date> </div> </div> </div></article> <article class="listing single-featured"> <div class="article-wrapper"> <div class="image-wrapper"> <div class="image-box"> <a class="image-container" href="https://www.vodafone.co.uk/newscentre/news/vodafone-uk-wins-mobile-industry-awards-2024/"> <figure class="thumbnail this"> <picture><source srcset='https://www.vodafone.co.uk/newscentre/app/uploads/2024/07/orporate-people-working-togetherAdobe-Stock-224x127.jpeg.webp 224w' media='(min-width: 0) and (max-width: 767px)' type='image/webp'/><source srcset='https://www.vodafone.co.uk/newscentre/app/uploads/2024/07/orporate-people-working-togetherAdobe-Stock-224x127.jpeg 224w' media='(min-width: 0) and (max-width: 767px)'/><source srcset='https://www.vodafone.co.uk/newscentre/app/uploads/2024/07/orporate-people-working-togetherAdobe-Stock-550x312.jpeg.webp 550w' type='image/webp'/><source 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class="separator">|</span> <span class="author first"> <a >Mark Davison</a> </span> <span class="separator">|</span> <date class="date last">20 Sep 2024</date> </div> </div> </div></article> <article class="listing single-featured"> <div class="article-wrapper"> <div class="image-wrapper"> <div class="image-box"> <a class="image-container" href="https://www.vodafone.co.uk/newscentre/news/vodafone-liverpool-city-region-digital-inclusion-scheme/"> <figure class="thumbnail this"> <picture><source srcset='https://www.vodafone.co.uk/newscentre/app/uploads/2015/04/Vmtkb2JG-300x225.jpg.webp 300w' type='image/webp'/><source srcset='https://www.vodafone.co.uk/newscentre/app/uploads/2015/04/Vmtkb2JG-300x225.jpg 300w' /><img src="https://www.vodafone.co.uk/newscentre/app/uploads/2015/04/Vmtkb2JG.jpg" alt="The Royal Liver and Cunard Buildings, Liverpool" title="Liverpool" /></picture> </figure> </a> </div> <h2 class="dotdotdot"><a 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