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class="go gp gq gr gs"><div class="ab cb"><div class="ci bh ga gb gc gd"><div><h1 id="f909" class="pw-post-title gt gu gv bf gw gx gy gz ha hb hc hd he hf hg hh hi hj hk hl hm hn ho hp hq hr hs ht hu hv bk" data-testid="storyTitle">Zeigarnik Effect — a timelessly powerful product principle!</h1><div><div class="speechify-ignore ab cp"><div class="speechify-ignore bh l"><div class="hw hx hy hz ia ab"><div><div class="ab ib"><div><div class="bm" aria-hidden="false"><a rel="noopener follow" href="/@kartik.menon?source=post_page---byline--ce8cfb00cdf5--------------------------------"><div class="l ic id by ie if"><div class="l fj"><img alt="Kartik Menon" class="l fd by dd de cx" src="https://miro.medium.com/v2/resize:fill:88:88/1*rC4uspsF5UFJIaOPXFNqhA.png" width="44" height="44" loading="lazy" data-testid="authorPhoto"/><div class="ig by l dd de fs n ih ft"></div></div></div></a></div></div><div class="ii ab fj"><div><div class="bm" aria-hidden="false"><a 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aria-hidden="false"><button aria-label="Listen" data-testid="audioPlayButton" class="af fk ah ai aj ak al mf an ao ap ex mg mh lu mi mj mk ml mm s mn mo mp mq mr ms mt u mu mv mw"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" d="M3 12a9 9 0 1 1 18 0 9 9 0 0 1-18 0m9-10C6.477 2 2 6.477 2 12s4.477 10 10 10 10-4.477 10-10S17.523 2 12 2m3.376 10.416-4.599 3.066a.5.5 0 0 1-.777-.416V8.934a.5.5 0 0 1 .777-.416l4.599 3.066a.5.5 0 0 1 0 .832" clip-rule="evenodd"></path></svg><div class="j i d"><p class="bf b bg z du">Listen</p></div></button></div></div></div></div></div></div></div></div><div class="bm" aria-hidden="false" aria-describedby="postFooterSocialMenu" aria-labelledby="postFooterSocialMenu"><div><div class="bm" aria-hidden="false"><button aria-controls="postFooterSocialMenu" aria-expanded="false" aria-label="Share Post" data-testid="headerSocialShareButton" class="af fk ah ai aj ak al mf 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no np nq nr ns nt nu nv nw nx go bk">📺Ever wondered why old-school soap operas had people tuning in week after week? Or why you can’t resist watching the next episode of a series after the previous episode’s cliffhanger climax? Or the sudden urge to walk a few steps to get water when your phone prompts you to close your move ring of the day?</p></blockquote></div></div><div class="ny"><div class="ab cb"><div class="lz nz ma oa mb ob cf oc cg od ci bh"><div class="oe of og oh oi ab kw"><figure class="lv ny oj ok ol om on paragraph-image"><div role="button" tabindex="0" class="oo op fj oq bh or"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*8j32b886E_L7raHi232h9Q.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*8j32b886E_L7raHi232h9Q.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*8j32b886E_L7raHi232h9Q.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*8j32b886E_L7raHi232h9Q.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*8j32b886E_L7raHi232h9Q.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*8j32b886E_L7raHi232h9Q.jpeg 1100w, https://miro.medium.com/v2/resize:fit:1370/format:webp/1*8j32b886E_L7raHi232h9Q.jpeg 1370w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 685px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*8j32b886E_L7raHi232h9Q.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/1*8j32b886E_L7raHi232h9Q.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/1*8j32b886E_L7raHi232h9Q.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/1*8j32b886E_L7raHi232h9Q.jpeg 786w, 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srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*UE4Qx7CirGyv1HZw6aMKKA.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*UE4Qx7CirGyv1HZw6aMKKA.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*UE4Qx7CirGyv1HZw6aMKKA.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*UE4Qx7CirGyv1HZw6aMKKA.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*UE4Qx7CirGyv1HZw6aMKKA.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*UE4Qx7CirGyv1HZw6aMKKA.jpeg 1100w, https://miro.medium.com/v2/resize:fit:632/format:webp/1*UE4Qx7CirGyv1HZw6aMKKA.jpeg 632w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 316px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*UE4Qx7CirGyv1HZw6aMKKA.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/1*UE4Qx7CirGyv1HZw6aMKKA.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/1*UE4Qx7CirGyv1HZw6aMKKA.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/1*UE4Qx7CirGyv1HZw6aMKKA.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/1*UE4Qx7CirGyv1HZw6aMKKA.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/1*UE4Qx7CirGyv1HZw6aMKKA.jpeg 1100w, https://miro.medium.com/v2/resize:fit:632/1*UE4Qx7CirGyv1HZw6aMKKA.jpeg 632w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 316px"/><img alt="" class="bh me os c" width="316" height="1600" loading="eager" role="presentation"/></picture></div></figure></div></div></div></div><div class="ab cb"><div class="ci bh ga gb gc gd"><h1 id="2eb7" class="ou ov gv bf ow ox oy oz pa pb pc pd pe pf pg ph pi pj pk pl pm pn po pp pq pr bk">⭕It is the<strong class="al"> Zeigarnik Effect </strong>in action!</h1><p id="cde8" class="pw-post-body-paragraph na nb gv bf b nd ps nf ng nh pt nj nk nl pu nn no np pv nr ns nt pw nv nw nx go bk"><strong class="bf px">Incomplete tasks or tasks that get interrupted before they reach a logical conclusion are more easily recalled and worked upon than tasks that were completed</strong>. This is attributed to the visual or mental tension that incomplete tasks create (which users hate!) that in turn drives them to complete the pending task.</p><p id="51a5" class="pw-post-body-paragraph na nb gv bf b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx go bk">🏃So when your Apple device notifies you to “complete your move ring” or Facebook puts a default avatar in your profile picture or your favourite series on Netflix drops an absolute banger of a cliffhanger, the idea is to get you to move, upload your profile picture or watch the next episode!</p><p id="406f" class="pw-post-body-paragraph na nb gv bf b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx go bk">Quite a powerful principle to use if you are building a product that seeks to build or alter habits or just otherwise get users to do something consistently!</p><p id="84a0" class="pw-post-body-paragraph na nb gv bf b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx go bk"><a class="af py" href="https://www.linkedin.com/posts/kartikmenon1_zeigarnikeffect-productprinciples-productdesign-activity-7260271273652494338-OYpM?utm_source=share&utm_medium=member_desktop" rel="noopener ugc nofollow" target="_blank"><em class="nc">This story is a version of my LinkedIn post from a few days back</em></a><em class="nc">.</em></p></div></div></div><div class="ab cb pz qa qb qc" role="separator"><span class="qd by bm qe qf qg"></span><span class="qd by bm qe qf qg"></span><span class="qd by bm qe qf"></span></div><div class="go gp gq gr gs"><div class="ab cb"><div class="ci bh ga gb gc gd"><p id="4852" class="pw-post-body-paragraph na nb gv bf b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx go bk"><em class="nc">A little bit about myself — I am one of the founding team members of </em><a class="af py" href="https://centa.org/" rel="noopener ugc nofollow" target="_blank"><em class="nc">Centre for Teacher Accreditation (CENTA)</em></a><em class="nc">. Over the last 8 years, I have donned a bunch of different hats cutting across verticals. Despite coming from a Liberal Studies background (or maybe that is the reason!), technology fascinated me quite early in my career and I have always loved to explore how it can be leveraged to solve problems at scale. In my current role, I am the Senior Product Manager of the </em><a class="af py" href="https://play.google.com/store/apps/details?id=org.mcenta.app" rel="noopener ugc nofollow" target="_blank"><em class="nc">CENTA App</em></a><em class="nc"> — the largest platform for teachers in India (and one of the largest globally) — we have 1.7 million teachers from over100 countries on the platform who frequent it to access both free and paid learning resources and professional development content…</em></p></div></div></div></div></section></div></div></article></div><div class="ab cb"><div class="ci bh ga gb gc gd"><div class="qh qi ab jb"><div class="qj ab"><a class="qk ay am ao" rel="noopener follow" href="/tag/product-management?source=post_page-----ce8cfb00cdf5--------------------------------"><div class="ql fj cx qm gf qn qo bf b bg z bk qp">Product Management</div></a></div><div class="qj ab"><a class="qk ay am ao" rel="noopener follow" 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