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background-image:url(https://web.archive.org/web/20150603184211im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xfa1/t39.2365-6/10734317_424110617763669_607154850_n.png); background-size: 923px 355px; "><div class="_4-u3 _3a8w"><h2 style="color:#8d9ead; margin-bottom:5px;">INTRODUCING</h2><h1 class="_2wm6">Analytics <span style="background:rgba(255,255,255,0.5);color:#40617c;font-size:12px;padding:8px 20px;border-radius:20px;position:relative;top:-10px;text-transform:uppercase;font-weight:bold;letter-spacing:.1em;">For Apps</span></h1><p>Cross-Device Mobile Analytics <br/> for Smarter Marketing</p><a class="_42ft _5c3d _5c3l _5c3e" role="button" href="https://web.archive.org/web/20150603184211/http://www.facebook.com/analytics?__aref_src=devsite&__aref_id=product_analytics" style="margin-right: 10px;">Access Analytics</a><a class="_42ft _5c3d _5c3l _5c3e" role="button" href="https://web.archive.org/web/20150603184211/https://www.facebook.com/analytics/429724277186279/?__aref_source=devsite&__aref_id=product_analytics" style="background-color: #fff; color: #666e7c;">View Demo</a></div></div><div class="_4-u2 _57mb _njg _4-u8" style="padding-bottom:35px"><div class="_4-u3 _3a8w _ck7" style="min-height: 400px; background-image:url(https://web.archive.org/web/20150603184211im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xpa1/t39.2365-6/11057125_610627362371230_832666264_n.jpg); background-size: 922px 366px; "><div class="clearfix"><div class="_4bl7 _2wm0" style="padding-top: 118px;"><h2>Learn how people use your product <br/>across multiple devices</h2><p>People are increasingly accessing your app and website across multiple devices. Facebook Analytics helps you answer questions like “what percentage of the people in Canada that installed my mobile app ended up purchasing on my website?”</p></div></div></div><div class="_4-u3 _3a8w _ck7" style="min-height: 375px; background-image:url(https://web.archive.org/web/20150603184211im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xpf1/t39.2365-6/11057192_1556906954575001_471423348_n.jpg); background-size: 922px 366px; "><div class="clearfix"><div class="_4bl7 _2wm0 _4bl8" style="padding-top: 120px"><div style="padding-left:25px"><h2>Smarter decision-making </h2><p>Build better experiences for the people using your apps by understanding the steps people take within your app, finding areas that are causing people to drop off, and seeing how well you retain people.</p></div></div><div class="_4bl9"></div></div></div><div class="_4-u3 _3a8w _ck7" style="min-height: 300px; background-image:url(https://web.archive.org/web/20150603184211im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xpf1/t39.2365-6/11057103_906021279439968_76541246_n.jpg); background-size: 922px 366px; "><div class="clearfix"><div class="_4bl7 _2wm0" style="padding-top: 50px;"><h2>Gain insights about the people <br/>using your app</h2><p>Tailor your content within your app by better understanding the people who use it with aggregated demographic reporting. For instance, you can see age, gender, country, and language breakdowns for people that have “Added to Cart”. </p></div></div></div><div class="_4-u3 _3a8w _ck7" style="min-height: 325px; background-image:url(https://web.archive.org/web/20150603184211im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xaf1/t39.2365-6/11057099_425668724277353_1539257217_n.jpg); background-size: 922px 366px; "><div class="clearfix"><div class="_4bl7 _2wm0 _4bl8" style="padding-top:50px"><div style="padding-left:25px"><h2>Improve your app marketing</h2><p>With cross-network mobile app attribution and campaign measurement tools, Facebook Analytics enables you to measure the lifetime value by ad network or campaign.</p></div></div><div class="_4bl9"></div></div></div></div><div class="_4-u2 _57mb _4-u8"><div class="_4-u3 _3a8w" style="padding:20px;text-align:center"><h2 style="padding-top:12px;">How it Works</h2><div class="clearfix pvl"><div class="_4bl7" style="width:20%"><div class="pam"><a href="/web/20150603184211/https://developers.facebook.com/products/analytics/features/#events"><img class="mbm img" src="https://web.archive.org/web/20150603184211im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xfa1/t39.2365-6/11057205_875687755810815_471143005_n.png" alt="" style="width:48px;height:48px"/></a><h2 style="letter-spacing: -0.5px;font-size:18px;">Event-based Metrics</h2><p style="padding-right:0">Dive into the trends of what is happening in your app with metrics.</p><div class="_50f4"><a href="/web/20150603184211/https://developers.facebook.com/products/analytics/features/#events">Learn More</a></div></div></div><div class="_4bl7" style="width:20%"><div class="pam"><a href="/web/20150603184211/https://developers.facebook.com/products/analytics/features/#segments"><img class="mbm img" src="https://web.archive.org/web/20150603184211im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xft1/t39.2365-6/11057089_348354535364228_1663556541_n.png" alt="" style="width:48px;height:48px"/></a><h2 style="font-size:18px;">Segments</h2><p style="padding-right:0;">Understand your customers better with powerful filters.</p><div class="_50f4"><a href="/web/20150603184211/https://developers.facebook.com/products/analytics/features/#segments">Learn More</a></div></div></div><div class="_4bl7" style="width:20%"><div class="pam"><a href="/web/20150603184211/https://developers.facebook.com/products/analytics/features/#funnels"><img class="mbm img" src="https://web.archive.org/web/20150603184211im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xfp1/t39.2365-6/11057195_796676520412446_1968645260_n.png" alt="" style="width:48px;height:48px;"/></a><h2 style="font-size:18px;">Funnels</h2><p style="padding-right:0">Learn when customers have problems getting through your app.</p><div class="_50f4"><a href="/web/20150603184211/https://developers.facebook.com/products/analytics/features/#funnels">Learn More</a></div></div></div><div class="_4bl7" style="width:20%"><div class="pam"><a href="/web/20150603184211/https://developers.facebook.com/products/analytics/features/#cohorts"><img class="mbm img" src="https://web.archive.org/web/20150603184211im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xfa1/t39.2365-6/11057193_235344519969325_50692906_n.png" alt="" style="width:48px;height:48px;"/></a><h2 style="font-size:18px;">Cohorts</h2><p style="padding-right:0">Understand how recent customers compare to historical ones.</p><div class="_50f4"><a href="/web/20150603184211/https://developers.facebook.com/products/analytics/features/#cohorts">Learn More</a></div></div></div><div class="_4bl7" style="width:20%"><div class="pam"><a href="/web/20150603184211/https://developers.facebook.com/products/analytics/features/#app_ads"><img class="mbm img" src="https://web.archive.org/web/20150603184211im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xap1/t39.2365-6/10734317_1573327546261365_1633229653_n.png" alt="" style="width:48px;height:48px;"/></a><h2 style="font-size:18px;">App Ads</h2><p style="padding-right:0">Measure the lifetime value of your mobile app install ads.</p><div class="_50f4"><a href="/web/20150603184211/https://developers.facebook.com/products/analytics/features/#app_ads">Learn More</a></div></div></div></div></div><div class="_4-u3 _3a8w" style="border-top:0; padding-top:10px;"><div class="clearfix"><div class="_4bl7 _2wm0" style="text-align:center"><h2>Leverage the Facebook SDK</h2><p style="padding-right:0">Uses the Facebook SDK and implement event <br/>logging with <a href="https://web.archive.org/web/20150603184211/https://developers.facebook.com/docs/app-events">App Events</a>.</p><br/><br/></div><div class="_4bl7 _2wm0" style="text-align:center"><h2>Free For Unlimited Events</h2><p style="padding-right:0;">Collect up to 300 distinct events and no limit<br/> on the number of events logged.</p><br/><br/></div></div></div></div><div class="_4-u2 _57mb _33v_ _4-u8"><div 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