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current-post-ancestor current-menu-parent current-post-parent"><a href="https://supermarketnews.co.nz/category/global/international-news/">Global News</a><div class="sub-menu"></div> </li> </ul> </div> </li> </ul></nav></div></div> </header> <main id="content" class="clearfix animated" role="main" itemprop="mainContentOfPage" itemscope itemtype="http://schema.org/Blog"> <article id="post-159397" class="post-159397 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-global category-international-news tag-ecostore tag-ecostore-group tag-ecostore-vietnam tag-fmcg tag-jacinda-ardern tag-pablo-kraus tag-refillery tag-vietnam" itemscope itemtype="http://schema.org/Article"> <header class="wrapper entry-header page-header"> <div class="entry-meta"> <span class="entry-category"><a href="https://supermarketnews.co.nz/category/news/" >FMCG News</a>, <a href="https://supermarketnews.co.nz/category/global/" >GLOBAL</a>, <a href="https://supermarketnews.co.nz/category/global/international-news/" >International News</a></span><time class="entry-date updated" datetime="2022-11-17T09:36:57+13:00" itemprop="datePublished">17/11/2022</time> </div> <div class="title-with-sep single-title"> <h1 class="entry-title" itemprop="headline">Ecostore Refillery Opens in Vietnam</h1> </div> </header> <div class="entry-media"> <figure class="base-image"><img width="1200" height="800" src="https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2022/11/Supermarket-News-Feature-Image-2022-11-17T092620.868.jpg?fit=1200%2C800&ssl=1" class="attachment-big-size size-big-size wp-post-image" alt="" itemprop="image" decoding="async" fetchpriority="high" srcset="https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2022/11/Supermarket-News-Feature-Image-2022-11-17T092620.868.jpg?w=1200&ssl=1 1200w, https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2022/11/Supermarket-News-Feature-Image-2022-11-17T092620.868.jpg?resize=500%2C333&ssl=1 500w, https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2022/11/Supermarket-News-Feature-Image-2022-11-17T092620.868.jpg?resize=1024%2C683&ssl=1 1024w, https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2022/11/Supermarket-News-Feature-Image-2022-11-17T092620.868.jpg?resize=290%2C193&ssl=1 290w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure> </div> <div class="wrapper"> <div class="grids"> <div class="grid-8 column-1"> <div class="advertisement"> </div> <div class="single-box clearfix entry-content" itemprop="articleBody"> <p><span style="font-weight: 400;">New Zealand Prime Minister Jacinda Ardern cut the ribbon at the opening of Ecostore’s flagship in Ho Chi Minh City, Vietnam. </span><span style="font-weight: 400;">Ecostore launched in Asia in 2014 and has been in the Vietnamese market since 2020 - selling online and through premium retailers.</span><span style="font-weight: 400;"> Vietnam has seen an increased demand for sustainable products, particularly in the growing middle class, as Kantar reported environmental concerns are in the population's top five. </span></p> <p><span style="font-weight: 400;">“Sustainability has been a growing topic of interest to Vietnamese consumers in recent years and is increasingly top of mind for the growing middle-class demographic in Vietnam, for whom family is the most important aspect of life and who deeply value care for their children,” said Pablo Kraus, Ecostore group CEO.</span></p> <p><span style="font-weight: 400;">“</span><span style="font-weight: 400;">Our ecostore values align with international perception of New Zealand: caring for people, connection to place, integrity, trust, and safety. We have been on a mission to help families care for their homes, their health, and the world for almost 30 years – long before it was a trend.”</span></p> <p><span style="font-weight: 400;">The flagship will offer an in-store refillery, a concept New Zealand has seen for around 20 years but is relatively new to Vietnam. </span></p> </div> <div class="clearfix single-box social-box social-colors"> <h3 class="title">Share on</h3> <ul> <li class="share-facebook"> <a href="http://www.facebook.com/sharer.php?u=https://supermarketnews.co.nz/news/ecostore-refillery-opens-in-vietnam/&t=Ecostore Refillery Opens in Vietnam" target="blank"> <i class="icomoon-facebook"></i> Facebook </a> </li> <li class="share-twitter"> <a href="https://twitter.com/intent/tweet?original_referer=https://supermarketnews.co.nz/news/ecostore-refillery-opens-in-vietnam/&text=Ecostore Refillery Opens in Vietnam&tw_p=tweetbutton&url=https://supermarketnews.co.nz/news/ecostore-refillery-opens-in-vietnam/" target="_blank"> 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