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Prepare | Learn how to plan your app launch
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</div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-1-md"></div> </div> <div class="path-cards"> <div class="sub-courses-cards sub-courses-path glue-mod-spacer-7-top" data-category="Learning path" data-action="Click"> <h2 class="path-cards-header glue-headline glue-headline--headline-3 glue-mod-spacer-4-bottom">Learning paths in prepare</h2> <div class="glue-grid glue-cards path-cards-container js-loader"></div> <div class="show-more-cta cta-button glue-button glue-button--medium-emphasis glue-button--icon-right js-hide" tabindex="0" aria-label="Show more" title="Show more"> Show more <svg role="presentation" aria-hidden="true" class="glue-icon cta-svg" alt="Show more"> <use xlink:href="/static/img/glue-icons.svg#expand-more"></use> </svg> </div> </div> </div> <div class="glue-page glue-grid carousel-heading"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-10 section-seperator-top glue-mod-spacer-7-top"> <h2 class="glue-headline glue-headline--headline-2 header-weight-medium glue-mod-spacer-7-top glue-mod-text-left">Success stories</h2> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-1-md"></div> </div> <div class="carousel-container glue-mod-spacer-7-bottom"><section class="glue-mod-spacer-5-top carousel"> <div id="glue-carousel" class="glue-carousel" aria-label="Success stories"> <div class="glue-carousel__viewport"> <div class="glue-carousel__list"> <div class="glue-carousel__item" id="glue-carousel-1" aria-label="Kimmie Vu"> <div class="glue-grid carousel-slide"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-mod-text-center glue-grid__col--span-5 carousel-image-container "> <div class="video-trigger-container"> <a class="carousel-image-trigger glue-modal__trigger video-modal-trigger focusable-item js-data-layer carousel-img-background" data-video-id="x5ImszGI0OI" tabindex="0" aria-label="Watch Kimmie Vu's story" data-label="Watch Kimmie Vu's story" data-category="Success Story Video" data-action="launch" role="button" href="#"> <picture> <source media="(min-width:1024px)" type="image/webp" srcset="https://lh3.googleusercontent.com/pe0qfoSyNyMgNdae18_K5ogOj4D-JrrCDjAdsgtp5sR35jvgKzdm06WG1AhOWmCNFuc6TG2GJX34cydME6jPOA_gpyep7c_rjCRczcGdcpdMCxdGbR4=s0-w276-rw"> <source media="(max-width:1023px)" type="image/webp" srcset="https://lh3.googleusercontent.com/pe0qfoSyNyMgNdae18_K5ogOj4D-JrrCDjAdsgtp5sR35jvgKzdm06WG1AhOWmCNFuc6TG2GJX34cydME6jPOA_gpyep7c_rjCRczcGdcpdMCxdGbR4=s0-w198-rw"> <img data-src="https://lh3.googleusercontent.com/pe0qfoSyNyMgNdae18_K5ogOj4D-JrrCDjAdsgtp5sR35jvgKzdm06WG1AhOWmCNFuc6TG2GJX34cydME6jPOA_gpyep7c_rjCRczcGdcpdMCxdGbR4" class="success-story-profile-img" alt="Kimmie Vu Chief Marketing Officer at Rocket Game Studio" loading="lazy" width="276" height="276"> </picture> <svg alt="" class="play-video-icon" fill="none" role="presentation" viewBox="0 0 33 40"> <path d="m29.4082 19.7214-27.4082-16.7214v33.4428z" fill="#fff" stroke="#fff" stroke-width="3"></path> </svg> </a> </div> <a class="glue-button glue-button--low-emphasis glue-button--icon glue-modal__trigger video-modal-trigger focusable-item js-data-layer" tabindex="0" aria-label="Watch Kimmie Vu's story" data-label="Watch Kimmie Vu's story" data-category="Success Story Video" data-action="launch" data-video-id="x5ImszGI0OI" href="#"> <svg role="presentation" aria-hidden="true" class="glue-icon"> <use xlink:href="/static/img/glue-icons.svg#play-circle-filled"></use> </svg> Watch Kimmie Vu's story </a> </div> <div class="glue-grid__col--span-5 glue-grid__col success-story-container"> <img src="https://kstatic.googleusercontent.com/files/0584f4238c6a8d637af20c05184ba451051e7612b624566c65a5253d30965ea160440e4e322c55180fa0e9e994b4d6d9eaf0bacc2c2bd04287c28d528c4468c5" alt="Rocket Game Studio" loading="lazy" width="145" height="145"> <h2 class="glue-headline glue-mod-spacer-3-bottom certificate-story glue-headline--headline-4 glue-mod-spacer-3-top "> We made Google Play Academy courses mandatory for all interns. Play Academy increased efficiency in mentoring relationships by 50%, and have seen a 30% increase our game launch speed overall. </h2> <h3 class="glue-headline glue-headline--headline-5">Kimmie Vu</h3> <p>Chief Marketing Officer, <a class="focusable-item" href="https://rocketstudio.game/" rel="noopener noreferrer" tabindex="0" target="_blank">Rocket Game Studio</a></p> <div class="glue-mod-spacer-1-top success-story-section-btn"> <img src="https://kstatic.googleusercontent.com/files/8b248be45d77dfbb7d0269f8cb70f49be15f3f64c6f24fe0eb264fc3efe2335ec86ba7660e07a27ead2c9d4f57bc65b3749fa896d66b785ffc71d7020c48b148" class="success-story-svg" role="presentation" width="32" height="32" loading="lazy"> <span class="glue-eyebrow success-story-location">Vietnam</span> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-mod-order-4-lg"></div></div> </div> <div class="glue-carousel__item" id="glue-carousel-2" aria-label="Mohamed Kamara"> <div class="glue-grid carousel-slide"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-mod-text-center glue-grid__col--span-5 carousel-image-container "> <div class="video-trigger-container"> <a class="carousel-image-trigger glue-modal__trigger video-modal-trigger focusable-item js-data-layer carousel-img-background" data-video-id="Z4PDai_Jh1c" tabindex="0" aria-label="Watch Mohamed Kamara's story" data-label="Watch Mohamed Kamara's story" data-category="Success Story Video" data-action="launch" role="button" href="#"> <picture> <source media="(min-width:1024px)" type="image/webp" srcset="https://lh3.googleusercontent.com/cYHMMLIWd4ChJxlVUBgSNPVUaSoPg2g-dCPZmOyaKNXMK9ngrXgTDHCWSM1VqHFKWmlqT94vLwPPWJrqkUsn3Pw2LHB2oV2_T2bpQb4OfZnxmOra5Rs=s0-w276-rw"> <source media="(max-width:1023px)" type="image/webp" srcset="https://lh3.googleusercontent.com/cYHMMLIWd4ChJxlVUBgSNPVUaSoPg2g-dCPZmOyaKNXMK9ngrXgTDHCWSM1VqHFKWmlqT94vLwPPWJrqkUsn3Pw2LHB2oV2_T2bpQb4OfZnxmOra5Rs=s0-w198-rw"> <img data-src="https://lh3.googleusercontent.com/cYHMMLIWd4ChJxlVUBgSNPVUaSoPg2g-dCPZmOyaKNXMK9ngrXgTDHCWSM1VqHFKWmlqT94vLwPPWJrqkUsn3Pw2LHB2oV2_T2bpQb4OfZnxmOra5Rs" class="success-story-profile-img" alt="Mohamed Kamara Founder at InovCares" loading="lazy" width="276" height="276"> </picture> <svg alt="" class="play-video-icon" fill="none" role="presentation" viewBox="0 0 33 40"> <path d="m29.4082 19.7214-27.4082-16.7214v33.4428z" fill="#fff" stroke="#fff" stroke-width="3"></path> </svg> </a> </div> <a class="glue-button glue-button--low-emphasis glue-button--icon glue-modal__trigger video-modal-trigger focusable-item js-data-layer" tabindex="0" aria-label="Watch Mohamed Kamara's story" data-label="Watch Mohamed Kamara's story" data-category="Success Story Video" data-action="launch" data-video-id="Z4PDai_Jh1c" href="#"> <svg role="presentation" aria-hidden="true" class="glue-icon"> <use xlink:href="/static/img/glue-icons.svg#play-circle-filled"></use> </svg> Watch Mohamed Kamara's story </a> </div> <div class="glue-grid__col--span-5 glue-grid__col success-story-container"> <img src="https://kstatic.googleusercontent.com/files/e079e537c181629ac3b19526eea3e1e3ee7e93fa9959f7cd5bb3025593214c72ff87cfa6b67e4c060d4bcda95a500d6b56c85a81fb65487bcaa3f5a45c041320" alt="InovCares" loading="lazy" width="145" height="48"> <h2 class="glue-headline glue-mod-spacer-3-bottom certificate-story glue-headline--headline-4 glue-mod-spacer-3-top "> Google Play Academy helped us better tell our app's story. They are an extension of our marketing team. </h2> <h3 class="glue-headline glue-headline--headline-5">Mohamed Kamara</h3> <p>Founder, <a class="focusable-item" href="https://www.inovcares.com/" rel="noopener noreferrer" tabindex="0" target="_blank">InovCares</a></p> <div class="glue-mod-spacer-1-top success-story-section-btn"> <img src="https://kstatic.googleusercontent.com/files/7252772c05d1cc8647d60e97be676a03baa2102e13cf9af0bace500455795bd2f17c6f3727d955444bc423ca79d2f9a8e6ca7d3860702f9df3e312aca8e4d040" class="success-story-svg" role="presentation" width="32" height="32" loading="lazy"> <span class="glue-eyebrow success-story-location">United States</span> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-mod-order-4-lg"></div></div> </div> <div class="glue-carousel__item" id="glue-carousel-3" aria-label="Laia Bee"> <div class="glue-grid carousel-slide"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-mod-text-center glue-grid__col--span-5 carousel-image-container "> <div class="video-trigger-container"> <a class="carousel-image-trigger glue-modal__trigger video-modal-trigger focusable-item js-data-layer carousel-img-background" data-video-id="NJ1xPGMu6vY" tabindex="0" aria-label="Watch Laia Bee's story" data-label="Watch Laia Bee's story" data-category="Success Story Video" data-action="launch" role="button" href="#"> <picture> <source media="(min-width:1024px)" type="image/webp" srcset="https://lh3.googleusercontent.com/vkeYrd1bqldhk0JZFbeoVGfa0z7nFjWJQsHyCsLaBeXxw1iV-FBaX69mX48c95PRMqcJvebcfPzJLiwwWpnD4XqjRZO2Aqg7vrNtwZGUl870ErXBgHI=s0-w276-rw"> <source media="(max-width:1023px)" type="image/webp" srcset="https://lh3.googleusercontent.com/vkeYrd1bqldhk0JZFbeoVGfa0z7nFjWJQsHyCsLaBeXxw1iV-FBaX69mX48c95PRMqcJvebcfPzJLiwwWpnD4XqjRZO2Aqg7vrNtwZGUl870ErXBgHI=s0-w198-rw"> <img data-src="https://lh3.googleusercontent.com/vkeYrd1bqldhk0JZFbeoVGfa0z7nFjWJQsHyCsLaBeXxw1iV-FBaX69mX48c95PRMqcJvebcfPzJLiwwWpnD4XqjRZO2Aqg7vrNtwZGUl870ErXBgHI" class="success-story-profile-img" alt="Laia Bee Co-founder at Pincer Games" loading="lazy" width="276" height="276"> </picture> <svg alt="" class="play-video-icon" fill="none" role="presentation" viewBox="0 0 33 40"> <path d="m29.4082 19.7214-27.4082-16.7214v33.4428z" fill="#fff" stroke="#fff" stroke-width="3"></path> </svg> </a> </div> <a class="glue-button glue-button--low-emphasis glue-button--icon glue-modal__trigger video-modal-trigger focusable-item js-data-layer" tabindex="0" aria-label="Watch Laia Bee's story" data-label="Watch Laia Bee's story" data-category="Success Story Video" data-action="launch" data-video-id="NJ1xPGMu6vY" href="#"> <svg role="presentation" aria-hidden="true" class="glue-icon"> <use xlink:href="/static/img/glue-icons.svg#play-circle-filled"></use> </svg> Watch Laia Bee's story </a> </div> <div class="glue-grid__col--span-5 glue-grid__col success-story-container"> <img src="https://kstatic.googleusercontent.com/files/29d0f10794c94509f26b3ab2cd1625761c22327eeef2d03892a37ba8ca6fefa68b0ba8a0deb52b935d21c37b52d066cb9eaa4740c96bb5fcfc9d889cf0b491a5" alt="Pincer Games" loading="lazy" width="51" height="60"> <h2 class="glue-headline glue-mod-spacer-3-bottom certificate-story glue-headline--headline-4 glue-mod-spacer-3-top "> We face the challenge of taking on many tasks and roles. Google Play Academy's courses are short, simple and clear. We easily adapted them into our development process. </h2> <h3 class="glue-headline glue-headline--headline-5">Laia Bee</h3> <p>Co-founder, Pincer Games, makers of <a class="focusable-item" href="https://www.pincergames.com/" rel="noopener noreferrer" tabindex="0" target="_blank">Fighters of Fate</a></p> <div class="glue-mod-spacer-1-top success-story-section-btn"> <img src="https://kstatic.googleusercontent.com/files/e617cf65378a544071f80d344ccfbeef0e5c8305c978a699ec35b63eff89bc54570719962e3b28514c5176a41adc1d536c6e7131f48f7f688ca6a738098aa57a" class="success-story-svg" role="presentation" width="32" height="32" loading="lazy"> <span class="glue-eyebrow success-story-location">Uruguay</span> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-mod-order-4-lg"></div></div> </div> <div class="glue-carousel__item" id="glue-carousel-4" aria-label="Jae Myung Shin"> <div class="glue-grid carousel-slide"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-mod-text-center glue-grid__col--span-5 carousel-image-container "> <picture> <source media="(min-width:1024px)" type="image/webp" srcset="https://lh3.googleusercontent.com/3g6qQD83ONkAUn8KdazeOfjfAgCkxeQPt5VESaEurDP04ZUgA5rKEP_vCDRWuwUXF1-9NzZnHNynXEE2xGqdd5dFm7uqIFoDb-jvXyn5bFErU228MA=s0-w276-rw"> <source media="(max-width:1023px)" type="image/webp" srcset="https://lh3.googleusercontent.com/3g6qQD83ONkAUn8KdazeOfjfAgCkxeQPt5VESaEurDP04ZUgA5rKEP_vCDRWuwUXF1-9NzZnHNynXEE2xGqdd5dFm7uqIFoDb-jvXyn5bFErU228MA=s0-w198-rw"> <img data-src="https://lh3.googleusercontent.com/3g6qQD83ONkAUn8KdazeOfjfAgCkxeQPt5VESaEurDP04ZUgA5rKEP_vCDRWuwUXF1-9NzZnHNynXEE2xGqdd5dFm7uqIFoDb-jvXyn5bFErU228MA" class="success-story-profile-img" alt="Jae Myung Shin Founder, DelightRoom, makers of Alarmy" loading="lazy" width="276" height="276"> </picture> </div> <div class="glue-grid__col--span-5 glue-grid__col success-story-container"> <img src="https://kstatic.googleusercontent.com/files/62b3ad8b4c665f60c21af9c70febd19ade12cc8c1637670e7fcc8b971082c8c7357e19d5699b1289042efc274f76add40aecee40b6d8db89884b671104c8c8c3" alt="Alarmy" loading="lazy" width="145" height="34"> <h2 class="glue-headline glue-mod-spacer-3-bottom certificate-story glue-headline--headline-4 glue-mod-spacer-3-top "> One of our visual designers implemented store listing A/B tests they learned from Play Academy. To our surprise, our conversion rate went up hour by hour. We ultimately increased organic users by 90% and conversions by 26%. </h2> <h3 class="glue-headline glue-headline--headline-5">Jae Myung Shin</h3> <p>Founder, DelightRoom, makers of <a class="focusable-item" href="https://play.google.com/store/apps/details?id=droom.sleepIfUCan&gl=US" rel="noopener noreferrer" tabindex="0" target="_blank">Alarmy</a></p> <div class="glue-mod-spacer-1-top success-story-section-btn"> <img src="https://kstatic.googleusercontent.com/files/4e4d1bd5e8626e259ad203f46af546e74a7cc62176adeba57c39fa09073ea2c4780913e9430cd055b942e8e7d0a8c359815885a8a0908da1dd534d9cf580847b" class="success-story-svg" role="presentation" width="32" height="32" loading="lazy"> <span class="glue-eyebrow success-story-location">South Korea</span> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-mod-order-4-lg"></div></div> </div> <div class="glue-carousel__item" id="glue-carousel-5" aria-label="Lee Fong Chan"> <div class="glue-grid carousel-slide"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-mod-text-center glue-grid__col--span-5 carousel-image-container "> <picture> <source media="(min-width:1024px)" type="image/webp" srcset="https://lh3.googleusercontent.com/4idElTgsFrDsEmKjCl08horHmk5Fvz8Cxb-SzyJhdP_xlQEr-R0nXKWDDArZ5C2tMDZ6Ctjy7dG5ip6pa65kmbGiKyLheLGdELMlBtleTzwJKF59_g=s0-w276-rw"> <source media="(max-width:1023px)" type="image/webp" srcset="https://lh3.googleusercontent.com/4idElTgsFrDsEmKjCl08horHmk5Fvz8Cxb-SzyJhdP_xlQEr-R0nXKWDDArZ5C2tMDZ6Ctjy7dG5ip6pa65kmbGiKyLheLGdELMlBtleTzwJKF59_g=s0-w198-rw"> <img data-src="https://lh3.googleusercontent.com/4idElTgsFrDsEmKjCl08horHmk5Fvz8Cxb-SzyJhdP_xlQEr-R0nXKWDDArZ5C2tMDZ6Ctjy7dG5ip6pa65kmbGiKyLheLGdELMlBtleTzwJKF59_g" class="success-story-profile-img" alt="Lee Fong Chan Student" loading="lazy" width="276" height="276"> </picture> </div> <div class="glue-grid__col--span-5 glue-grid__col success-story-container"> <h2 class="glue-headline glue-mod-spacer-3-bottom certificate-story glue-headline--headline-4 "> The best gift I've received from Google Play Academy is free and open education resources. This has transformed my career and survivability in life. </h2> <h3 class="glue-headline glue-headline--headline-5">Lee Fong Chan</h3> <p>Student</p> <div class="glue-mod-spacer-1-top success-story-section-btn"> <img src="https://kstatic.googleusercontent.com/files/5ccb1d6cc8d69f768eb33054a91aae48ee3fac1ffe70e203de35a9b68c7fbd1622c44a049acdab6019d6358cade69633dd9c76a2ba6eafc5cf204b642f033371" class="success-story-svg" role="presentation" width="32" height="32" loading="lazy"> <span class="glue-eyebrow success-story-location">Malaysia</span> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-mod-order-4-lg"></div></div> </div> <div class="glue-carousel__item" id="glue-carousel-6" aria-label="Sam Dolbel"> <div class="glue-grid carousel-slide"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-mod-text-center glue-grid__col--span-5 carousel-image-container "> <picture> <source media="(min-width:1024px)" type="image/webp" srcset="https://lh3.googleusercontent.com/AqxO3cHRlbaDv42q--mdSmPYyJJ2nwdmddkEP7Dv7mk1P_kdrrDbMwp8Cien2STgS27ZAkTDPp-44BVlyYBdsTvEMDoy8u62yk5Bj3yl8VpsWmprOHE=s0-w276-rw"> <source media="(max-width:1023px)" type="image/webp" srcset="https://lh3.googleusercontent.com/AqxO3cHRlbaDv42q--mdSmPYyJJ2nwdmddkEP7Dv7mk1P_kdrrDbMwp8Cien2STgS27ZAkTDPp-44BVlyYBdsTvEMDoy8u62yk5Bj3yl8VpsWmprOHE=s0-w198-rw"> <img data-src="https://lh3.googleusercontent.com/AqxO3cHRlbaDv42q--mdSmPYyJJ2nwdmddkEP7Dv7mk1P_kdrrDbMwp8Cien2STgS27ZAkTDPp-44BVlyYBdsTvEMDoy8u62yk5Bj3yl8VpsWmprOHE" class="success-story-profile-img" alt="Sam Dolbel Co-founder at SINC BUSINESS" loading="lazy" width="276" height="276"> </picture> </div> <div class="glue-grid__col--span-5 glue-grid__col success-story-container"> <img src="https://kstatic.googleusercontent.com/files/ab7309db112674150e09333d0f567909c9ec1c012d873dae2c5af2e72ac33ae9ff03e8d6a4c7a70c3e7d3dc9f69a3688bc31c1859ed2d45316a24ed5b2612ca1" alt="Sinc Business" loading="lazy" width="145" height="29"> <h2 class="glue-headline glue-mod-spacer-3-bottom certificate-story glue-headline--headline-4 glue-mod-spacer-3-top "> The course was great in taking a complex task and providing an actionable structure to work through it. We're already seeing a 20% increase in conversions through experimentation. </h2> <h3 class="glue-headline glue-headline--headline-5">Sam Dolbel</h3> <p>Co-founder, SINC BUSINESS, makers of <a class="focusable-item" href="https://play.google.com/store/apps/details?id=com.sinc.sincandroid" rel="noopener noreferrer" tabindex="0" target="_blank">SINC Time Clock</a></p> <div class="glue-mod-spacer-1-top success-story-section-btn"> <img src="https://kstatic.googleusercontent.com/files/e98654d8f76ecf8ebb28ff8fc109f741a25fc5c679c48e985feb9b10a1fd7c9c8e302c196adc9ab9b2347c7247b1b675c8c2dc2a83e163d0aba41ae0f2ee37cd" class="success-story-svg" role="presentation" width="32" height="32" loading="lazy"> <span class="glue-eyebrow success-story-location">United States</span> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-mod-order-4-lg"></div></div> </div> </div> </div> <button class="glue-carousel__button glue-carousel__button--prev js-data-layer" aria-label="Go to the previous 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<div class="glue-page glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-10 academy-faq-heading section-seperator-top"> <h2 class="glue-headline glue-headline--headline-2 header-weight-medium glue-mod-spacer-3-bottom glue-mod-spacer-7-top glue-mod-text-left">Prepare FAQs</h2> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-1-md"></div> </div> <section class="glue-page academy-faq"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-10-md"> <div class="glue-expansion-panels" data-glue-expansion-panels-key="group-1"> <div class="glue-expansion-panels__header"> <h2 class="glue-eyebrow">Getting started</h2> <button aria-label="Press this button to toggle all Panel Group panels" class="glue-expansion-panels-toggle-all glue-button glue-button--low-emphasis glue-button--icon-right"> <span class="glue-expansion-panels__toggle-text glue-expansion-panels__toggle-text--expanded js-data-layer" aria-label="Expand all" data-label="Getting started" aria-hidden="true" data-category="FAQ" data-action="Expand all"> Expand all </span> <span class="glue-expansion-panels__toggle-text glue-expansion-panels__toggle-text--collapsed js-data-layer" aria-label="Collapse all" data-label="Getting started" aria-hidden="true" data-category="FAQ" data-action="Collapse all"> Collapse all </span> <svg role="presentation" aria-hidden="true" class="glue-icon"> <use xlink:href="/static/img/glue-icons.svg#expand-all"></use> </svg> </button> </div> <div class="glue-expansion-panel js-data-layer" data-category="FAQ" data-action="Expand/Collapse" data-label="What aspects of app publishing are covered in the Prepare category?" aria-controls="What aspects of app publishing are covered in the Prepare category?" role="button"> <div class="glue-expansion-panel-toggle" data-glue-expansion-panel-toggle-for="getting-started-1" data-glue-expansion-panel-expand-tooltip="Press to expand" data-glue-expansion-panel-collapse-tooltip="Press to collapse"> <h3 class="glue-expansion-panel__button-header">What aspects of app publishing are covered in the Prepare category?</h3> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__button-arrow"> <use xlink:href="/static/img/glue-icons.svg#expand-more"></use> </svg> </div> <div class="glue-expansion-panel-content" id="getting-started-1"> <div class="expansion-panel-region"> <p>In the Prepare category, you can learn how to test your app with users to get feedback, design a great store listing, and about the best practices to plan for a smooth and successful launch of your app or game.</p> </div> </div> </div> <div class="glue-expansion-panel js-data-layer" data-category="FAQ" data-action="Expand/Collapse" data-label="What factors help drive app installs?" aria-controls="What factors help drive app installs?" role="button"> <div class="glue-expansion-panel-toggle" data-glue-expansion-panel-toggle-for="getting-started-2" data-glue-expansion-panel-expand-tooltip="Press to expand" data-glue-expansion-panel-collapse-tooltip="Press to collapse"> <h3 class="glue-expansion-panel__button-header">What factors help drive app installs?</h3> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__button-arrow"> <use xlink:href="/static/img/glue-icons.svg#expand-more"></use> </svg> </div> <div class="glue-expansion-panel-content" id="getting-started-2"> <div class="expansion-panel-region"> <p>Some factors that can help drive app installs include following best practices for creating a great user experience, complying with store listing policies, implementing custom store listings and translations, and using store listing experiments. Check out the <a href="https://playacademy.exceedlms.com/student/path/4916" rel="noopener noreferrer" target="_blank">Best practices for your Google Play store listing</a> course to learn more.</p> </div> </div> </div> <div class="glue-expansion-panel js-data-layer" data-category="FAQ" data-action="Expand/Collapse" data-label="What are store listing experiments and how can they help my app or game grow?" aria-controls="What are store listing experiments and how can they help my app or game grow?" role="button"> <div class="glue-expansion-panel-toggle" data-glue-expansion-panel-toggle-for="getting-started-3" data-glue-expansion-panel-expand-tooltip="Press to expand" data-glue-expansion-panel-collapse-tooltip="Press to collapse"> <h3 class="glue-expansion-panel__button-header">What are store listing experiments and how can they help my app or game grow?</h3> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__button-arrow"> <use xlink:href="/static/img/glue-icons.svg#expand-more"></use> </svg> </div> <div class="glue-expansion-panel-content" id="getting-started-3"> <div class="expansion-panel-region"> <p>It can be challenging to find the perfect combination of graphics and text to make your store listing appeal to the most users. Store listing experiments is a feature on the Google Play Console that helps you understand which store listing variant makes the greatest impact on your total installs. Learn how to optimize your store listing with experiments through the course <a href="https://playacademy.exceedlms.com/student/path/4916/activity/385851" rel="noopener noreferrer" target="_blank">Optimize your store listing with experiments</a>.</p> </div> </div> </div> <div class="glue-expansion-panel js-data-layer" data-category="FAQ" data-action="Expand/Collapse" data-label="How important are screenshots for store listing?" aria-controls="How important are screenshots for store listing?" role="button"> <div class="glue-expansion-panel-toggle" data-glue-expansion-panel-toggle-for="getting-started-4" data-glue-expansion-panel-expand-tooltip="Press to expand" data-glue-expansion-panel-collapse-tooltip="Press to collapse"> <h3 class="glue-expansion-panel__button-header">How important are screenshots for store listing?</h3> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__button-arrow"> <use xlink:href="/static/img/glue-icons.svg#expand-more"></use> </svg> </div> <div class="glue-expansion-panel-content" id="getting-started-4"> <div class="expansion-panel-region"> <p>Screenshots help make your app stand out in search results, categories, and featured app lists. In addition, they convey your app's capabilities, the look and feel, and the experience of the app to potential users, all of which impacts their decision to install the app or not. Check out <a href="https://playacademy.exceedlms.com/student/collection/260728/path/345814/activity/718275" rel="noopener noreferrer" target="_blank">Tell your app or game story with screenshots</a> course to learn about the recommended best practices for screenshots.</p> </div> </div> </div> <div class="glue-expansion-panel js-data-layer" data-category="FAQ" data-action="Expand/Collapse" data-label="How can app icons have an impact on app performance?" aria-controls="How can app icons have an impact on app performance?" role="button"> <div class="glue-expansion-panel-toggle" data-glue-expansion-panel-toggle-for="getting-started-5" data-glue-expansion-panel-expand-tooltip="Press to expand" data-glue-expansion-panel-collapse-tooltip="Press to collapse"> <h3 class="glue-expansion-panel__button-header">How can app icons have an impact on app performance?</h3> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__button-arrow"> <use xlink:href="/static/img/glue-icons.svg#expand-more"></use> </svg> </div> <div class="glue-expansion-panel-content" id="getting-started-5"> <div class="expansion-panel-region"> <p>The app icon is used in various locations on Google Play, including a store listing, search results, and top charts. As one of the first images seen by potential users, a well-balanced and visually appealing app icon can be key to capturing interest. Check out <a href="https://playacademy.exceedlms.com/student/collection/260728/path/345814/activity/718276" rel="noopener noreferrer" target="_blank">Select an icon for your app or game</a> to learn the best practices for the design of an app icon.</p> </div> </div> </div> <div class="glue-expansion-panel js-data-layer" data-category="FAQ" data-action="Expand/Collapse" data-label="How can I create the best description for my app or game?" aria-controls="How can I create the best description for my app or game?" role="button"> <div class="glue-expansion-panel-toggle" data-glue-expansion-panel-toggle-for="getting-started-6" data-glue-expansion-panel-expand-tooltip="Press to expand" data-glue-expansion-panel-collapse-tooltip="Press to collapse"> <h3 class="glue-expansion-panel__button-header">How can I create the best description for my app or game?</h3> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__button-arrow"> <use xlink:href="/static/img/glue-icons.svg#expand-more"></use> </svg> </div> <div class="glue-expansion-panel-content" id="getting-started-6"> <div class="expansion-panel-region"> <p>An app description is the best place to market your app's functionality and the value it brings to users. To help entice more users to download your app or game, write a concise and engaging description. Check out <a href="https://playacademy.exceedlms.com/student/collection/260728/path/345814/activity/718278" rel="noopener noreferrer" target="_blank">Engage potential users with your app or game description</a> course to learn more about the best practices for creating an effective description.</p> </div> </div> </div> <div class="glue-expansion-panel js-data-layer" data-category="FAQ" data-action="Expand/Collapse" data-label="Who needs a Google Play developer account?" aria-controls="Who needs a Google Play developer account?" role="button"> <div class="glue-expansion-panel-toggle" data-glue-expansion-panel-toggle-for="getting-started-7" data-glue-expansion-panel-expand-tooltip="Press to expand" data-glue-expansion-panel-collapse-tooltip="Press to collapse"> <h3 class="glue-expansion-panel__button-header">Who needs a Google Play developer account?</h3> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__button-arrow"> <use xlink:href="/static/img/glue-icons.svg#expand-more"></use> </svg> </div> <div class="glue-expansion-panel-content" id="getting-started-7"> <div class="expansion-panel-region"> <p>Anyone who wants to publish apps and games on Google Play needs a Google Play Developer account.</p> </div> </div> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md"></div> </div> </section> </section> <div class="show-error glue-mod-spacer-6-top glue-page js-hide" data-page-title="404" data-error-message="Not found learning path for current information. 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