Improve ad performance with Travel Feeds in Search Ads

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class="article-meta__abstract-text uni-body--large"> We’re making it easier to use the rich data in feeds — from prices to images — to help you reach more travelers. </p> </div> </div> <div class="article-meta__container"> <div class="article-meta__content"> <div class="article-meta__author"> <div class="article-meta__author-noimage" data-component="uni-monogram" data-author="Melany Kwak"> </div> <div class="article-meta__author-info"> <div class="article-meta__author-name">Melany Kwak</div> <div class="article-meta__author-title"> Group Product Manager, Travel Ads </div> </div> </div> </div> <div class="article-share__wrapper" data-analytics-module='{ "module_name": "Hero Share", "section_header": "Improve ad performance with Travel Feeds in Search Ads" }'> <div class ="uni-social-share uni-social-share--desktop" data-component="uni-social-share-dropdown" > <a aria-label="Share" class="uni-social-share__trigger" role="button" tabindex="0" aria-expanded="false" data-analytics='{ 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Keyword:%0A%0AImprove%20ad%20performance%20with%20Travel%20Feeds%20in%20Search%20Ads%0A%0AWith Travel Feeds in Search Ads, advertisers can easily use the rich data in travel feeds — from prices to images — to drive better performance.%0A%0Ahttps://blog.google/products/ads-commerce/improve-ad-performance-with-travel-feeds-in-search-ads/" target="_blank" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "email" }' data-ga4-method="email"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-mail"></use> </svg> <div class="article-share__title">Mail</div> </a> <div class="copy-link uni-copy-share uni-click-tracker" data-component="uni-copy-popup-component" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "copy" }' 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class="article-image--full-aspect article-module"> <div class="aspect-ratio-image" style="--height-percentage: 41.7%;"> <div class="aspect-ratio-image__container"> <img srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Ink_TravelFeedsinSearch.width-600.format-webp.webp 600w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Ink_TravelFeedsinSearch.width-1200.format-webp.webp 1200w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Ink_TravelFeedsinSearch.width-1600.format-webp.webp 1600w" sizes="(max-width: 599px) 100vw, (max-width: 1023px) 600px, 1024px" src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Ink_TravelFeedsinSearch.width-1200.format-webp.webp" fetchpriority="high" alt="Examples of Travel Feeds in Search Ads that include feed data such as ratings and images" class="aspect-ratio-image__image"> </div> </div> </figure> </div> </div> <section class="uni-container article-container"> <div class="uni-wrapper article-container__wrapper"> <div class="uni-content uni-blog-article-container article-container__content " data-reading-time="true" data-component="uni-article-body"> <google-read-aloud-player data-analytics-module='{ "event": "module_impression", "module_name": "ai_audio", "section_header": "Improve ad performance with Travel Feeds in Search Ads" }' data-date-modified="2024-10-21T14:59:54.469732+00:00" data-progress-bar-style="half-wave" data-api-key="AIzaSyBLT6VkYe-x7sWLZI2Ep26-fNkBKgND-Ac" data-article-style="style9" data-tracking-ids="G-HGNBTNCHCQ,G-6NKTLKV14N" data-voice-list="en.ioh-pngnat:Cyan,en.usb-pngnat:Lime" data-layout-style="style1" data-highlight-mode="word-over-paragraph" data-highlight-text-color="#000000" data-highlight-word-background="#8AB4F8" data-highlight-paragraph-background="#D2E3FC" data-background="linear-gradient(180deg, #F1F3F4 0%, #F8F9FA 100%)" data-foreground-color="#202124" data-font="600 16px Google Sans, sans-serif" data-box-shadow="0px 1px 3px 1px rgba(60, 64, 67, 0.15)" style=min-height:55px;display:block;max-width:726px;margin-left:auto;margin-right:auto;margin-bottom:36px; > </google-read-aloud-player> <script async src="https://www.gstatic.com/readaloud/player/web/api/js/api.js"></script>  <div class="module--text module--text__article" data-analytics-module='{ "module_name": "Paragraph", "section_header": "Improve ad performance with Travel Feeds in Search Ads" }'> <div class="uni-paragraph article-paragraph" data-component="uni-article-paragraph"> <div class="rich-text"><p data-block-key="wju7z">Every day, millions of people rely on Search Ads to explore destinations, find hotels and build travel itineraries. To help potential travelers get the most up-to-date and relevant info, advertisers have told us they want more opportunities to use Travel Feeds in Search Ads. Starting today, all hotel advertisers can now showcase feed data, such as hotels, prices, dates, ratings and images, in this ad format. We’re also experimenting with expanding this format to include things to do, car rentals and events.</p></div> </div> </div> <div class="article-image" data-analytics-module='{ "module_name": "Inline Images", "section_header": "Improve ad performance with Travel Feeds in Search Ads" }'> <div class="article-image__is-caption "> <img alt="Ads shown for the queries "Hotel du Jour Back Bay" and "Hotels in Boston" showcase prices and other helpful feed data." src=" https://storage.googleapis.com/gweb-uniblog-publish-prod/images/TFSA_1_Option-2.width-100.format-webp.webp " class="article-image--full" loading="lazy" data-loading='{ "mobile": "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/TFSA_1_Option-2.width-500.format-webp.webp", "desktop": "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/TFSA_1_Option-2.width-1000.format-webp.webp" }' > </div> <figcaption class="article-image__caption article-image__is-caption-image "><div class="rich-text"><p data-block-key="zj7bw">Rich hotel data shown in Travel Feeds in Search Ads</p></div></figcaption> </div> <div class="module--text module--text__article" data-analytics-module='{ "module_name": "Paragraph", "section_header": "Improve ad performance with Travel Feeds in Search Ads" }'> <div class="uni-paragraph article-paragraph" data-component="uni-article-paragraph"> <div class="rich-text"><h2 data-block-key="wju7z">Drive more engagement</h2><p data-block-key="a9e8s">Since introducing Travel Feeds in Search Ads to a small set of hotel advertisers last year, we’ve seen up to a 20% increase in click-through rates when advertisers participate in our full range of formats.<a class="superscript" data-ga4-analytics-superscript-click data-target="inline text" href="#footnote-1" id="footnote-source-1"><sup>1</sup></a> This is a clear sign that these enhanced ads are capturing the attention of travelers searching for a place to stay. Because this format uses rich feed data, it’s easier for advertisers to showcase their available inventory. Potential travelers can rest assured that they can book featured properties for the exact prices and dates included in these ads. It’s also faster than ever to narrow down trip options through the ratings and images shown.</p><p data-block-key="fvuvj">We’re experimenting with expanding Travel Feeds in Search Ads beyond hotels to things to do, car rentals and events in the coming months. This means that soon more advertisers will enjoy the benefits of dynamic feed data in other travel verticals.</p></div> </div> </div> <div class="article-image" data-analytics-module='{ "module_name": "Inline Images", "section_header": "Improve ad performance with Travel Feeds in Search Ads" }'> <div class="article-image__is-caption "> <img alt="Ads shown for the queries "Cabins in Tennessee" and "Things to do in Boston" showcase prices and other helpful feed data." src=" https://storage.googleapis.com/gweb-uniblog-publish-prod/images/TFSA_2_Option-2.width-100.format-webp.webp " class="article-image--full" loading="lazy" data-loading='{ "mobile": "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/TFSA_2_Option-2.width-500.format-webp.webp", "desktop": "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/TFSA_2_Option-2.width-1000.format-webp.webp" }' > </div> <figcaption class="article-image__caption article-image__is-caption-image "><div class="rich-text"><p data-block-key="zj7bw">Rich things to do data shown in Travel Feeds in Search Ads</p></div></figcaption> </div> <div class="module--text module--text__article" data-analytics-module='{ "module_name": "Paragraph", "section_header": "Improve ad performance with Travel Feeds in Search Ads" }'> <div class="uni-paragraph article-paragraph" data-component="uni-article-paragraph"> <div class="rich-text"><h2 data-block-key="wju7z">Getting started</h2><p data-block-key="a6ig6">We’ve made it easy for advertisers to get started with Travel Feeds in Search Ads. For advertisers with a travel feed already linked in Google Ads, both new and existing Search Ads campaigns will automatically include relevant information from the feed. For advertisers who don't have a feed linked, set up is one-time and straightforward. To ensure flexibility, Google Ads has opt-out options at both the account and individual campaign levels.</p><p data-block-key="52mu1">To learn more about Travel Feeds in Search Ads, go to the <a href="https://support.google.com/google-ads/answer/15265488">Help Center</a>. And subscribe to our <a href="https://travel.google/partners/hotels/#newsletter-subscribe">travel partners newsletter</a> to stay up to date on all Google travel insights.</p></div> </div> </div> <div class="uni-blog-article-tags article-tags" data-analytics-module='{ "module_name": "Article Tags", "section_header": "Improve ad performance with Travel Feeds in Search Ads" }'> <div class="uni-blog-article-tags__wrapper"> <span class="uni-blog-article-tags__label uni-eyebrow">POSTED IN:</span> </div> <nav class="uni-blog-article-tags__container uni-click-tracker" data-analytics='{ "category": "landing page lead", "action": "article tag" }' > <ul class="uni-blog-article-tags__tags-list"> <li> <a class="uni-blog-article-tags-value uni-body--small uni-link-active" href=" https://blog.google/products/ads-commerce/ " data-ga4-analytics-landing-lead='{ "event": "landing_page_lead", "link_text": "Google Ads" }' data-analytics='{"label": "product: Google Ads"}' > Google Ads </a> </li> </ul> 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srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Ads_in_AIO_bundle_v2.max-600x208.format-webp.webp 600w"> <source media="(min-resolution: 1.5dppx)" sizes="1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Ads_in_AIO_bundle_v2.max-1200x416.format-webp.webp 1200w"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Ads_in_AIO_bundle_v2.max-1200x416.format-webp.webp" alt="Ads in AIO bundle_v2" sizes=" 600px, 1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Ads_in_AIO_bundle_v2.max-600x208.format-webp.webp 600w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Ads_in_AIO_bundle_v2.max-1200x416.format-webp.webp 1200w" data-target="image" loading="lazy" > </picture> </figure> </div> <span class="h-c-eyebrow uni-related-articles-cards__category" data-target="eyebrow">Google Ads</span> <h4 class="uni-related-articles-cards__headline" data-target="title">New ways for 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