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id="breadcrumbs"><span><span><a href="https://cardealermagazine.co.uk/publish">Home</a> > <span><a href="https://cardealermagazine.co.uk/publish/category/latest-news">News</a> > <span class="breadcrumb_last" aria-current="page">Jaguar dealership network confirmed to shrink to ‘around 20’ showrooms</span></span></span></span></p></div></div> <div class="container wide"> <div class="block1"> <section class="story header"> <div class="img-hold"> <img width="640" height="360" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20640%20360'%3E%3C/svg%3E" data-src="https://dotyumzonirqv.cloudfront.net/publish/wp-content/uploads/2021/05/sytner-jaguar-land-rover-sunbury-48-640x360.jpg" class="story lead medium wp-post-image lazy" alt="Jaguar Land Rover" data-srcset="https://dotyumzonirqv.cloudfront.net/publish/wp-content/uploads/2021/05/sytner-jaguar-land-rover-sunbury-48-640x360.jpg 640w, 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https://dotyumzonirqv.cloudfront.net/publish/wp-content/uploads/2021/05/sytner-jaguar-land-rover-sunbury-48-200x113.jpg 200w" data-sizes="(max-width: 1920px) 100vw, 1920px" /></div> <div class="post title"> <p class="category label "><span><a href="https://cardealermagazine.co.uk/publish/category/latest-news" rel="category tag">News</a></span></p> <h1 class="story title">Jaguar dealership network confirmed to shrink to ‘around 20’ showrooms</h1> <div class="summary"> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Jaguar network will be much smaller as it moves to an electric future</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Boss Rawdon Glover spoke out as part of unveiling Jaguar’s new look</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Brand will be completely reinvented as car dealership network shrinks</span></li> </ul> </div> </div> </section> <section class="col-1"> <article class="single"> <div class="carde-headline-banner" id="carde-1367447218"><a data-bid="1" href="https://cardealermagazine.co.uk/publish/linkout/307138" target="_blank"><div style="text-align:center;"><img class="lazy" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%2090'%3E%3C/svg%3E" data-src="https://dotyumzonirqv.cloudfront.net/publish/wp-content/uploads/2024/09/Car-Dearler-600X90_FINAL.gif" width="600px" height="90px" style="width:100%; max-width:600px; height:auto" alt="Advert" /></div> </a></div> <div class="post meta"> <div class="details"> <p class="author"><a href="https://cardealermagazine.co.uk/publish/author/james-baggott" title="Posts by James Baggott" rel="author">James Baggott</a></p> <p class="date"><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2012%2012'%3E%3C/svg%3E" 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7.410156 8.410156 8.664062 8.410156 9.957031 L 8.410156 14.875 L 5.304688 14.875 L 5.304688 4.945312 L 8.289062 4.945312 L 8.289062 6.296875 L 8.332031 6.296875 C 8.746094 5.519531 9.761719 4.695312 11.273438 4.695312 C 14.421875 4.695312 15 6.75 15 9.417969 L 15 14.875 Z M 14.996094 14.875 "/> </g> </svg> </a></li> </ul> </div> </div> <div class="post content"> <p><strong>Jaguar has confirmed its dealer network in the UK will shrink to around just 20 outlets as it switches focus from high volume luxury car maker to an EV-only specialist.</strong></p> <p><span style="font-weight: 400;">Speaking at the launch of the Jaguar ‘reimagining’ – where executives unveiled an upper and lower case logo and new brand identities – boss Rawdon Glover acknowledged its dealer network would shrink drastically.</span></p> <p><span style="font-weight: 400;">‘We will have a significantly reduced footprint in the UK,’ he said.</span></p><div class="carde-4-mid-page-600px-within-content_2" style="text-align: center; " id="carde-1007936862"><a data-bid="1" href="https://cardealermagazine.co.uk/publish/linkout/299713" target="_blank"><img class="lazy" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%2090'%3E%3C/svg%3E" data-src="https://dotyumzonirqv.cloudfront.net/publish/wp-content/uploads/2024/03/000000-DA-Q1-Buyer-Gifs-2024-600x90-1.gif" width="600px" height="90px" alt="Advert" /> </a></div><br style="clear: both; display: block; float: none;"/> <p><span style="font-weight: 400;">Asked if it will be closer to the rumoured 20 Jaguar showrooms reported to be left remaining, Glover added: ‘It will not be far off that number which is a lot [fewer] than when I was running the national sales company.</span></p> <p><span style="font-weight: 400;">‘We have chosen to have these points on the basis of geographically, those were the most – if we looked at the customer base that we were going after – where the most wealth was.</span></p> <p><span style="font-weight: 400;">‘If you look at that from a demographic point of view, it takes you to a fairly logical sort of map in terms of the number of locations that you need.’</span></p><div class="carde-5-mid-page-600px-within-content_2" style="text-align: center; " id="carde-190887127"><a data-bid="1" href="https://cardealermagazine.co.uk/publish/linkout/308029" target="_blank"><img class="lazy" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%2090'%3E%3C/svg%3E" data-src="https://dotyumzonirqv.cloudfront.net/publish/wp-content/uploads/2024/09/600-x-90px.gif" width="600px" height="90px" alt="Advert" /> </a></div><br style="clear: both; display: block; float: none;"/> <p><span style="font-weight: 400;">Glover said there will be a ‘next generation of Arch’ for its remaining car dealers which will see them transformed to cope with the ‘House of Brands’ from JLR which now includes Range Rover, Defender, Discovery and Jaguar.</span></p> <h2>More Jaguar</h2> <ul> <li><strong><a href="https://cardealermagazine.co.uk/publish/hallucinogenic-sci-fi-movie-inside-the-rather-bizarre-relaunch-of-jaguar/310077">Hallucinogenic sci-fi movie: Inside the rather bizarre relaunch of Jaguar</a></strong></li> <li><strong><a href="https://cardealermagazine.co.uk/publish/jaguars-new-logo-combines-upper-and-lower-case-letters-as-it-doubles-down-on-electric-future/310067">Jaguar’s new logo combines upper and lower case letters as it doubles down on electric future </a></strong></li> </ul> <p><span style="font-weight: 400;">Glover said this would be a ‘relatively modest’ investment for its partners and would be more about how the brands are ‘portrayed inside’. </span></p> <p><span style="font-weight: 400;">He said the smaller network will be made up of partners that ‘are in the right location’ and ‘culturally aligned’ to the car maker.</span></p> <p><span style="font-weight: 400;">‘We think they’re going to be excited about the Jaguar prospects, and we think they’re going to be able to give an elevated level of service,’ he said.</span></p> <p><span style="font-weight: 400;">‘So that’s why we’ve chosen the partners. We could have said, right, we’ll just use one partner. But actually, you know, our biggest partner is Sytner, for example, and Sytner don’t have national coverage. </span></p> <p><span style="font-weight: 400;">‘The most important thing is we need to have national coverage so that basically led us to choose a selection from our existing retailer network.’</span></p><div class="carde-mid-content-motorway" id="carde-103324213"><a data-bid="1" href="https://cardealermagazine.co.uk/publish/linkout/308669" target="_blank"><img class="lazy" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%2090'%3E%3C/svg%3E" data-src="https://dotyumzonirqv.cloudfront.net/publish/wp-content/uploads/2024/10/NEW-600x180-100.jpg" width="600px" height="90px" alt="Advert" /> </a></div> <p><span style="font-weight: 400;">Jaguar will also run a brand store in London, which will be similar in look and feel to high luxury boutique fashion stores. </span></p> <p><span style="font-weight: 400;">Glover added: ‘We will have a brand store in London, which will effectively occupy the centre of London, and then we will have a store in the north and the south of London.’</span></p> <ul> <li><a href="https://cardealerlive.co.uk/?utm_campaign=bottom_of_posts_bullets"><strong>Car Dealer Live 2025: Book tickets now</strong></a></li> <li><a href="https://cardealer.substack.com/"><strong>Weekly Briefing: Read our editor’s take on the news</strong></a></li> <li><a href="https://chat.whatsapp.com/FRWKPY4QiuaEtKZBvFciF9"><strong>Join our breaking news WhatsApp group</strong></a></li> <li><a href="http://eepurl.com/hiABYP"><strong>Sign up for daily email Car Dealer news bulletins</strong></a></li> <li><a href="https://podcasts.apple.com/gb/podcast/car-dealer-podcast/id1546759512#episodeGuid=cc60ded4-3e9f-4708-8463-2e87280df347"><strong>Listen to the latest Car Dealer Podcast</strong></a></li> <li><a href="https://issuu.com/blackballmedia"><strong>Read the latest digital issue of Car Dealer Magazine</strong></a></li> </ul> <div class="carde-after-content-3-mag-embed" id="carde-349709807"><style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style> <div class="embed-container"><iframe allowfullscreen="allowfullscreen" class="perfmatters-lazy" data-src="//e.issuu.com/embed.html?d=car_dealer_magazine_issue_201&hideIssuuLogo=true&hideShareButton=true&u=blackballmedia" loading="lazy"></iframe><noscript><iframe src="//e.issuu.com/embed.html?d=car_dealer_magazine_issue_201&hideIssuuLogo=true&hideShareButton=true&u=blackballmedia" allowfullscreen="allowfullscreen"></iframe></noscript></div></div> </div> </article> <section class="author bio single"> <div class="author bio meta"> <h3><a href="https://cardealermagazine.co.uk/publish/author/james-baggott" title="Posts by James Baggott" rel="author">James Baggott</a></h3> <div class="contact"> <ul class="social-icons"> <li class="social button email"><a target="_blank" href="/cdn-cgi/l/email-protection#7217161b061d001b131e321113001617131e17001f131513081b1c175c111d5c0719" aria-label="Email the Car Dealer Magazine editorial team"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="16px" height="16px" viewBox="0 0 15 15" version="1.1" class="email single author"> <g id="email1"> <path style=" stroke:none;fill-rule:nonzero;fill:currentColor" d="M 13.59375 1.875 L 1.40625 1.875 C 0.628906 1.875 0 2.503906 0 3.28125 L 0 11.71875 C 0 12.496094 0.628906 13.125 1.40625 13.125 L 13.59375 13.125 C 14.371094 13.125 15 12.496094 15 11.71875 L 15 3.28125 C 15 2.503906 14.371094 1.875 13.59375 1.875 Z M 13.59375 3.28125 L 13.59375 4.476562 C 12.9375 5.011719 11.890625 5.84375 9.652344 7.597656 C 9.15625 7.984375 8.179688 8.917969 7.5 8.90625 C 6.820312 8.917969 5.84375 7.984375 5.347656 7.597656 C 3.109375 5.84375 2.0625 5.011719 1.40625 4.476562 L 1.40625 3.28125 Z M 1.40625 11.71875 L 1.40625 6.28125 C 2.078125 6.816406 3.03125 7.566406 4.480469 8.703125 C 5.121094 9.207031 6.242188 10.320312 7.5 10.3125 C 8.75 10.320312 9.859375 9.222656 10.519531 8.703125 C 11.96875 7.566406 12.921875 6.816406 13.59375 6.28125 L 13.59375 11.71875 Z M 1.40625 11.71875 "/> </g> </svg></a></li> <li class="social button twitter"><a target="_blank" rel="noreferrer" href="https://twitter.com/CarDealerEd" aria-label="Contact the author on Twitter"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="17px" height="17px" viewBox="0 0 15 15" version="1.1" class="twitter single author"> <g id="twitter4"> <path style=" stroke:none;fill-rule:nonzero;fill:currentColor;" d="M 13.457031 4.445312 C 13.46875 4.578125 13.46875 4.710938 13.46875 4.84375 C 13.46875 8.910156 10.375 13.589844 4.722656 13.589844 C 2.980469 13.589844 1.359375 13.085938 0 12.210938 C 0.246094 12.238281 0.484375 12.25 0.742188 12.25 C 2.179688 12.25 3.503906 11.765625 4.558594 10.9375 C 3.207031 10.90625 2.074219 10.023438 1.683594 8.804688 C 1.875 8.832031 2.066406 8.851562 2.265625 8.851562 C 2.542969 8.851562 2.816406 8.8125 3.074219 8.746094 C 1.664062 8.460938 0.609375 7.222656 0.609375 5.730469 L 0.609375 5.691406 C 1.019531 5.921875 1.496094 6.0625 2 6.082031 C 1.171875 5.53125 0.628906 4.585938 0.628906 3.523438 C 0.628906 2.949219 0.78125 2.425781 1.046875 1.96875 C 2.558594 3.835938 4.835938 5.054688 7.386719 5.1875 C 7.339844 4.957031 7.308594 4.722656 7.308594 4.484375 C 7.308594 2.789062 8.679688 1.410156 10.382812 1.410156 C 11.269531 1.410156 12.070312 1.78125 12.628906 2.378906 C 13.324219 2.246094 13.992188 1.988281 14.582031 1.636719 C 14.351562 2.351562 13.867188 2.949219 13.230469 3.332031 C 13.847656 3.265625 14.449219 3.09375 15 2.855469 C 14.582031 3.464844 14.058594 4.007812 13.457031 4.445312 Z M 13.457031 4.445312 "/> </g> </svg> </a></li> </ul> </div> </div> <img class="avatar lazy" width="70px" height="70px" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2070%2070'%3E%3C/svg%3E" data-src="https://dotyumzonirqv.cloudfront.net/publish/wp-content/uploads/ultimatemember/2/profile_photo-190x190.jpg?1732096443" alt="James Baggott's avatar" /> <div class="author bio words"> <p>James is the founder and editor-in-chief of Car Dealer Magazine, and CEO of parent company Baize Group. James has been a motoring journalist for more than 20 years writing about cars and the car industry.</p> </div> </section> <div class="ads"> <div class="carde-after-bio-2-manual" id="carde-1879230994"><br><br> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-8394745914545765" crossorigin="anonymous"></script>  <ins class="adsbygoogle" style="display:block" data-ad-client="ca-pub-8394745914545765" data-ad-slot="5576235479" data-ad-format="auto" data-full-width-responsive="true"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></div> </div> </section> <section class="recirc"> <h4 class="more stories">More stories...</h4> <ul class="recirc"> <li class="advert wrap side mobile"> <div class="carde-1-wrap-side-mobile" id="carde-571684333"><a data-bid="1" 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