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menu-item-type-post_type menu-item-object-page menu-item-1120"><a href="https://www.webton.nl/blog/">Blog</a></li> <li id="menu-item-931" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-931"><a href="https://www.webton.nl/contact/">Contact</a></li> </ul> </div><div class="showmenu-bg" id="show_bg"></div></div> </nav> <div class="jumbotron" id="content"> <article> <div class="jumbotron introblok row_1 grijs" id="row_1"><div class="container"><div class="row"><div class="col-xl-8 col-lg-12 col-md-12 col-sm-12 d-flex"><div class="flex-grow-1 flex-fill flex-column w-100"><div class="last-no-margin"><header><h1>Zoekmachine adverteren</h1></header><p>Wil jij met je website gegarandeerd bovenaan in Google staan? Zoekmachine adverteren is dé online marketingmethode die dit resultaat al op korte termijn kan garanderen. Zo vergroot jij direct het bereik bij je doelgroep en profiteer je van meer en gericht bezoekersverkeer naar je website. Als erkend Google Partner is Webton een betrouwbaar zoekmachine optimalisatie bureau dat succesvolle SEA-campagnes ontwikkelt voor een breed scala aan klanten. Ook voor jouw bedrijf voeren onze specialisten graag vrijblijvend een audit uit van je huidige SEA-campagne en website.</p> </div></div></div><div class="col-xl-4 col-lg-12 col-md-12 col-sm-12 d-flex"><div class="flex-grow-1 flex-fill flex-column w-100"><div class="last-no-margin"></div></div></div></div> <div id="strategie_lijn-peiler" class="dienst-static-anim-lijn"></div> </div><div class="scroller"><div class="scroller-guide"><div class="scroller-guide-scroller"></div></div></div></div><div class="jumbotron content_1_koloms row_2 wit jumbo-padding" id="row_2"><div class="container"><div class="row "><div class="col-xl-10 offset-xl-1 col-lg-10 offset-lg-1 col-md-12 col-sm-12 d-flex"><div class="flex-grow-1 flex-fill flex-column w-100"><div class="last-no-margin animate_inview"><h2 id="voordelen-van-zoekmachine-adverteren">Voordelen van zoekmachine adverteren</h2> <ul class="checklist2 lijst_2_koloms"> <li>Direct bovenaan in de zoekmachine</li> <li>Hogere kwaliteit van landingspagina’s</li> <li>Volledig beheersbare kosten</li> <li>Zeer gericht je doelgroep bereiken</li> <li>Resultaat altijd helder inzichtelijk</li> <li>Hogere conversieratio</li> </ul> </div></div></div></div></div></div><div class="jumbotron content_1_koloms row_3 wit jumbo-padding" id="row_3"><div class="container"><div class="row "><div class="col-xl-10 offset-xl-1 col-lg-10 offset-lg-1 col-md-12 col-sm-12 d-flex"><div class="flex-grow-1 flex-fill flex-column w-100"><div class="last-no-margin animate_inview"><h2 id="hoe-werkt-zoekmachine-adverteren">Hoe werkt zoekmachine adverteren?</h2> <p>Door te adverteren in zoekmachines, koop je in feite een stukje advertentieruimte bovenaan de zoekresultaten. Door een goede advertentie te maken en genoeg te bieden, kun je dus direct bovenaan in Bing en Google komen. Maar hoe werkt zoekmachine adverteren nu eigenlijk? Hieronder bespreken we de 5 stappen die komen kijken bij het maken van een SEA-campagne:</p> <h3 id="1-zoekmachine-adverteren-een-audit">1). Zoekmachine adverteren: een audit</h3> <p>Om een succesvolle SEA-campagne te creëren, moet je eerst weten waar je nu staat. Laat een zoekmachine adverteren bureau zoals Webton daarom een vrijblijvende audit uitvoeren van je website en eventueel je huidige campagnes. Aan de hand van de ontdekte verbeterpunten en jouw eigen bedrijfsdoelstellingen leg je de basis voor een winstgevende SEA-strategie.</p> <p>Voordat je van start kunt gaan met adverteren in zoekmachines zoals Google, heb je eerst een Google Businessprofiel nodig. Dit profiel kun je gebruiken voor tools zoals Google Analytics, waarmee je in een later stadium kunt zien of je SEA-campagne resultaat heeft en winstgevend is. Op basis van deze data kun je je campagne vervolgens opschalen of bijsturen.</p> <h3 id="2-zoekmachine-adverteren-de-kosten">2). Zoekmachine adverteren: de kosten</h3> <p>Zoekmachine adverteren brengt kosten met zich mee. Het mooie van SEA in Google en Bing is dat je deze kosten in principe helemaal zelf kunt bepalen. In Google Ads en Microsoft Ads kun je namelijk een maximumbedrag instellen waarvoor je wilt adverteren. Zodra je dit bedrag bereikt, worden je advertenties niet meer weergegeven. Zo kom je nooit voor onaangename verrassingen te staan.</p> <p>Voordat je daadwerkelijk je advertentiecampagne ontwikkelt, is het dan ook verstandig om eerst een budget voor zoekmachine adverteren te bepalen. Het gaat hierbij niet alleen om het totaalbedrag dat je maandelijks aan de campagne wilt uitgeven, maar ook om het bedrag dat je wilt betalen voor een klik of transactie van een gebruiker. Zo bewaak je een goed rendement op je investering.</p> <h3 id="3-zoekmachine-adverteren-de-zoekwoorden">3). Zoekmachine adverteren: de zoekwoorden</h3> <p>De zoekwoorden waarop je adverteert in Bing of Google zijn zeer bepalend voor het succes van een SEA-campagne. Doe dan ook altijd zoekwoordonderzoek en definieer hierbij de zoekwoorden die voor jouw bedrijf relevant zijn. Houd daarnaast in gedachten dat de zoekwoorden jou een bepaalde waarde moeten opleveren – ze moeten direct of indirect tot <a href="https://www.webton.nl/zoekmachine-optimalisatie/conversie-optimalisatie">conversie</a> leiden.</p> <p>Belangrijk om te weten, is dat je advertentieplek in de zoekresultaten niet alleen wordt bepaald door de hoogte van je bod. Ook de kwaliteitsscore van de pagina waarop je adverteert weegt mee. Google kijkt in hoeverre de inhoud van deze pagina aansluit op de zoekwoorden in je advertentie. Hoe groter de <a href="https://www.webton.nl/zoekmachine-optimalisatie/content-optimalisatie">relevantie met de zoekwoorden</a>, hoe groter de kans dat je bovenaan in Google komt.</p> <h3 id="5-zoekmachine-adverteren-de-campagne">5). Zoekmachine adverteren: de campagne</h3> <p>Het opzetten van een SEA-campagne in Google Ads of Microsoft Ads begint met enkele stappen. Log in op je account, stel je gewenste betaalmethode in en voer in op welke zoekwoorden je wilt adverteren. Schrijf advertentieteksten en koppel deze vervolgens samen met je titels en pagina-URL’s aan de zoekwoorden waarbij deze moeten worden weergegeven.</p> <p>Na het lanceren van je SEA-campagne ben je echter nog niet klaar. Zoekmachine adverteren draait om zorgvuldige monitoring en – naar aanleiding hiervan – continue optimalisatie en bijsturing. In Google Ads Manager krijg je inzicht in de kosten en ROI van je advertenties. Analyseer waar eventuele bottlenecks zitten in je campagne en breng verbeteringen aan waar nodig.</p> </div></div></div></div></div></div><div class="jumbotron content_links_afbeelding_rechts row_4 grijs jumbo-padding" id="row_4"><div class="container"><div class="row "><div class="col-xl-11 offset-xl-1 col-sm-12"><div class="row flex-column-reverse flex-lg-row"><div class="col-xl-5 col-lg-6 col-md-12 col-sm-12 d-flex"><div class="flex-grow-1 flex-fill flex-column align-self-center w-100"><div class="last-no-margin animate_inview"><h2 id="waarom-zoekmachine-adverteren">Waarom zoekmachine adverteren?</h2> <p>Zoekmachine adverteren biedt jouw bedrijf de volgende 6 grote voordelen:</p> <ul class="checklist"> <li><strong>Direct bovenaan in Google</strong>. Een combinatie van het juiste bod en een kwalitatief goede landingspagina verzekert je van de #1-positie in Google. Als je wilt vandaag al.</li> <li><strong>Betere landingspagina’s</strong>. Zoekmachine adverteren stimuleert je de kwaliteit en relevantie van pagina’s te verbeteren om een hogere kwaliteitsscore in Google Ads te behalen.</li> <li><strong>Kosten altijd in eigen hand</strong>. Stel een maximumbedrag in voor je SEA-campagne en geef nooit meer uit dan je wilt. Beheersbare kosten geven jou zekerheid over je uitgaven.</li> <li><strong>Specifieke doelgroep bereiken</strong>. Door te adverteren op specifieke zoekwoorden trek jij heel gericht je doelgroep naar je website. Zo bereik je altijd exact de juiste mensen.</li> <li><strong>Inzicht in harde feiten</strong>. In tegenstelling tot adverteren in traditionele media geeft SEA je direct inzicht in de harde cijfers. Ontdek precies wat voor resultaat je investering oplevert.</li> <li><strong>Een hoge conversieratio</strong>. Bezoekers die via een advertentie op je pagina’s belanden, leiden gemiddeld 50% vaker tot een conversie dan bezoekers uit de organische zoekresultaten.</li> </ul> <p><a class="action action__pijl action__pijl__animatie button emailnaar" href="mailto:sales@webton.nl"><span class="button-strike">Neem contact op</span></a></p> </div></div></div><div class="col-xl-6 offset-xl-1 col-lg-5 offset-lg-1 col-md-10 offset-md-2 col-sm-12 d-flex"><div class="flex-grow-1 flex-fill flex-column align-self-center w-100"><div class="last-no-margin afb_rechts animate_afb animate_afb_4"><span class="animate_afb_before"></span><img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="https://www.webton.nl/inhoud/uploads/Lizetbeek.nl_08102024-003_websize_898x1065_acf_cropped-580x688.jpg" data-lazy-srcset="https://www.webton.nl/inhoud/uploads/Lizetbeek.nl_08102024-003_websize_898x1065_acf_cropped-580x688.jpg 580w, https://www.webton.nl/inhoud/uploads/Lizetbeek.nl_08102024-003_websize_898x1065_acf_cropped-253x300.jpg 253w, https://www.webton.nl/inhoud/uploads/Lizetbeek.nl_08102024-003_websize_898x1065_acf_cropped-768x911.jpg 768w, https://www.webton.nl/inhoud/uploads/Lizetbeek.nl_08102024-003_websize_898x1065_acf_cropped-475x563.jpg 475w, https://www.webton.nl/inhoud/uploads/Lizetbeek.nl_08102024-003_websize_898x1065_acf_cropped-479x568.jpg 479w, https://www.webton.nl/inhoud/uploads/Lizetbeek.nl_08102024-003_websize_898x1065_acf_cropped-767x910.jpg 767w, https://www.webton.nl/inhoud/uploads/Lizetbeek.nl_08102024-003_websize_898x1065_acf_cropped.jpg 898w" data-lazy-sizes="(max-width: 580px) 100vw, 580px" class="img-fluid" alt="Lizetbeek.nl 08102024 003 websize 898x1065 " width="580" height="688" /></div></div></div></div></div></div></div></div><div class="jumbotron content_1_koloms row_5 wit jumbo-padding" id="row_5"><div class="container"><div class="row "><div class="col-xl-10 offset-xl-1 col-lg-10 offset-lg-1 col-md-12 col-sm-12 d-flex"><div class="flex-grow-1 flex-fill flex-column w-100"><div class="last-no-margin animate_inview"><h2 id="waarom-zoekmachine-adverteren-uitbesteden">Waarom zoekmachine adverteren uitbesteden?</h2> <p>Zoekmachine adverteren is in de basis niet lastig. Met een beetje technische kennis kan iedereen in Google zelf een SEA-campagne maken. Maar een goedlopende campagne neerzetten, die de kosten beheersbaar houdt, jouw specifieke doelgroep met laserfocus bereikt en óók op lange termijn nog steeds winstgevend is – dat is een ander verhaal.</p> <p>De meeste bedrijven die zelf beginnen met zoekmachine adverteren, besluiten dit na enkele weken of maanden alsnog uit te besteden aan een specialist. Dit bespaart medewerkers intern veel tijd, waardoor ze zich kunnen focussen op hun kerntaken. Bovendien behaalt een gespecialiseerd zoekmachine adverteren in 99% van de gevallen aanzienlijk betere resultaten.</p> <h2 id="hoe-herken-je-een-sea-specialist">Hoe herken je een SEA specialist?</h2> <p>Online zijn er vele partijen te vinden die zich profileren als <a href="https://www.webton.nl/blog/zoekmachine-specialist/">SEA-specialist</a>. Voor welke specialist moet je nu kiezen? Doorgaans is het geen goed teken als een bureau opvallend goedkoop is of keiharde garanties biedt ten aanzien van het resultaat. Goedkoop is immers vaak duurkoop en voor resultaat ben je ook afhankelijk van de concurrentie. Wie het hoogste biedt, die wint meestal.</p> <p>Een echte SEA-specialist herken je dan ook aan een transparante werkwijze en realistische beloften. Nog beter is het als een zoekmachine adverteren bureau beschikt over veel <a href="https://www.feedbackcompany.com/nl-nl/reviews/webton-nl/" target="_blank">positieve testimonials</a> van klanten. Zo weet je zeker dat de werkwijze bewezen effectief is en vergroot de kans dat jouw SEA-campagne tot de gewenste resultaten leidt.</p> </div></div></div></div></div></div><div class="jumbotron content_links_afbeelding_rechts row_6 grijs jumbo-padding" id="row_6"><div class="container"><div class="row "><div class="col-xl-11 offset-xl-1 col-sm-12"><div class="row flex-column-reverse flex-lg-row"><div class="col-xl-5 col-lg-6 col-md-12 col-sm-12 d-flex"><div class="flex-grow-1 flex-fill flex-column align-self-center w-100"><div class="last-no-margin animate_inview"><h2 id="waarom-een-zoekmachine-adverteren-audit">Waarom een zoekmachine adverteren audit?</h2> <p>Weet je niet zeker of zoekmachine adverteren iets is voor jouw bedrijf? Of twijfel je of je op dit moment wel het meeste uit je SEA-campagne haalt? Laat dan een audit uitvoeren door een specialist die er verstand van heeft. Zo krijg je inzicht in je huidige situatie en ontdek je of zoekmachine adverteren de <em>missing link</em> is die jou en je onderneming kan brengen naar je gewenste situatie.</p> <p>Zoekmachine adverteren bureau Webton voert graag een vrijblijvende SEA-audit uit naar aanleiding van een aanvraag. Tijdens de audit identificeren we mogelijke knelpunten op jouw website en landingspagina’s, die een succesvolle campagne in de weg staan. Ook brengen we in kaart wat het zoekgedrag van jouw doelgroep is en koppelen we hieraan de beste zoekwoorden voor advertenties.</p> <p><a class="action action__pijl action__pijl__animatie button emailnaar" href="mailto:sales@webton.nl"><span class="button-strike">Neem contact op</span></a></p> </div></div></div><div class="col-xl-6 offset-xl-1 col-lg-5 offset-lg-1 col-md-10 offset-md-2 col-sm-12 d-flex"><div class="flex-grow-1 flex-fill flex-column align-self-center w-100"><div class="last-no-margin afb_rechts animate_afb animate_afb_6"><span class="animate_afb_before"></span><img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="https://www.webton.nl/inhoud/uploads/Lizetbeek.nl_27052024-082_websize_898x1065_acf_cropped-580x688.jpg" data-lazy-srcset="https://www.webton.nl/inhoud/uploads/Lizetbeek.nl_27052024-082_websize_898x1065_acf_cropped-580x688.jpg 580w, https://www.webton.nl/inhoud/uploads/Lizetbeek.nl_27052024-082_websize_898x1065_acf_cropped-253x300.jpg 253w, https://www.webton.nl/inhoud/uploads/Lizetbeek.nl_27052024-082_websize_898x1065_acf_cropped-768x911.jpg 768w, https://www.webton.nl/inhoud/uploads/Lizetbeek.nl_27052024-082_websize_898x1065_acf_cropped-475x563.jpg 475w, https://www.webton.nl/inhoud/uploads/Lizetbeek.nl_27052024-082_websize_898x1065_acf_cropped-479x568.jpg 479w, https://www.webton.nl/inhoud/uploads/Lizetbeek.nl_27052024-082_websize_898x1065_acf_cropped-767x910.jpg 767w, https://www.webton.nl/inhoud/uploads/Lizetbeek.nl_27052024-082_websize_898x1065_acf_cropped.jpg 898w" data-lazy-sizes="(max-width: 580px) 100vw, 580px" class="img-fluid" alt="Lizetbeek.nl 27052024 082 websize 898x1065 " width="580" height="688" /></div></div></div></div></div></div></div></div><div class="jumbotron content_1_koloms row_7 wit jumbo-padding" id="row_7"><div class="container"><div class="row "><div class="col-xl-10 offset-xl-1 col-lg-10 offset-lg-1 col-md-12 col-sm-12 d-flex"><div class="flex-grow-1 flex-fill flex-column w-100"><div class="last-no-margin animate_inview"><h2 id="hoe-kies-je-een-zoekmachine-adverteren-bureau">Hoe kies je een zoekmachine adverteren bureau?</h2> <p>Een zoekmachine adverteren bureau kies je niet zomaar. Met adverteren in zoekmachines zoals Google en Bing zijn significant en terugkerende bedragen gemoeid. Deze investering in de toekomst van jouw bedrijf vertrouw je niet aan iedereen toe. Kies daarom altijd voor een bureau dat Google Partner is en bewezen resultaten op het gebied van SEA-campagnes kan overleggen.</p> <p>Bij je keuze is niet alleen het verwachte resultaat, maar ook de klik met een SEA-specialist belangrijk. Een prettige samenwerking levert vaak de beste resultaten op en maakt het makkelijker om je campagnes bij te sturen en aan te scherpen. Wil jij met zoekmachine adverteren bovenaan in Google komen? Laat dan vrijblijvend een audit uitvoeren door erkend Google Partner-bureau Webton.</p> </div></div></div></div></div></div><div class="jumbotron row_8 d-flex align-items-end action_blok" id="row_8"><div class="img-action"><img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="https://www.webton.nl/inhoud/uploads/Lizetbeek.nl_08102024-060_websize.jpg" data-lazy-srcset="https://www.webton.nl/inhoud/uploads/Lizetbeek.nl_08102024-060_websize.jpg 1600w, https://www.webton.nl/inhoud/uploads/Lizetbeek.nl_08102024-060_websize-300x200.jpg 300w, https://www.webton.nl/inhoud/uploads/Lizetbeek.nl_08102024-060_websize-768x512.jpg 768w, https://www.webton.nl/inhoud/uploads/Lizetbeek.nl_08102024-060_websize-580x387.jpg 580w, https://www.webton.nl/inhoud/uploads/Lizetbeek.nl_08102024-060_websize-1520x1014.jpg 1520w, https://www.webton.nl/inhoud/uploads/Lizetbeek.nl_08102024-060_websize-600x400.jpg 600w, 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