Behind the paper - Moving beyond the AI sales pitch

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catch (e) { console.error(e.message) } </script> </div> </div> </div> </div> </div> </div> </section> <section class="content component usn_cmp_accordiontab base-bg base-bg-solid pt-0 pb-0 " > <div class="component-inner"> <div class="container"> <div class="repeatable tabbed tab-basic " data-os-animation="fadeIn" data-os-animation-delay="0s" data-os-animation-duration="1.2s">  <nav class="tabs"> <ul class="nav" role="tablist"> <li class="tab " role="presentation"> <a class="nav-item nav-button-link nav-link active" id="nav_tab_57892d4c-2208-435b-8cee-6ab26785bc15_1" data-toggle="tab" href="#nav_57892d4c-2208-435b-8cee-6ab26785bc15_1" role="tab" aria-controls="nav_57892d4c-2208-435b-8cee-6ab26785bc15_1" aria-selected="true"> Behind the paper - Moving beyond the AI sales pitch </a> </li> <li class="tab " role="presentation"> <a class="nav-item nav-button-link nav-link " id="nav_tab_57892d4c-2208-435b-8cee-6ab26785bc15_2" data-toggle="tab" href="#nav_57892d4c-2208-435b-8cee-6ab26785bc15_2" role="tab" aria-controls="nav_57892d4c-2208-435b-8cee-6ab26785bc15_2" aria-selected="true"> Speakers </a> </li> <li class="tab " role="presentation"> <a class="nav-item nav-button-link nav-link " id="nav_tab_57892d4c-2208-435b-8cee-6ab26785bc15_3" data-toggle="tab" href="#nav_57892d4c-2208-435b-8cee-6ab26785bc15_3" role="tab" aria-controls="nav_57892d4c-2208-435b-8cee-6ab26785bc15_3" aria-selected="true"> Related link </a> </li> </ul> </nav>   <div id="nav-tabContent" class="repeatable-content tab-content"> <div class="info tab-pane fade show active" id="nav_57892d4c-2208-435b-8cee-6ab26785bc15_1" role="tabpanel" aria-labelledby="nav_tab_57892d4c-2208-435b-8cee-6ab26785bc15_1"> <div class="text"><div class="flex-shrink-0 flex flex-col relative items-end"> <div> <div class="pt-0"> <div class="gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full"> <div class="relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8">This video dives into the Future Healthcare Journal’s paper "Moving Beyond the AI Sales Pitch. The discussion focuses on how clinical AI should support and not replace clinicians. Focusing on safety, trust, and practical issues around AI implementation in healthcare.</div> </div> </div> </div> </div></div> </div> <div class="info tab-pane fade " id="nav_57892d4c-2208-435b-8cee-6ab26785bc15_2" role="tabpanel" aria-labelledby="nav_tab_57892d4c-2208-435b-8cee-6ab26785bc15_2"> <div class="text"><p><strong>Dr Arup Sen</strong></p> <p>Consultant in geriatric, stroke and general medicine, University College London Hospitals</p> <p><strong>Ibrahim Habli</strong></p> <p>Professor of Safety-Critical Systems at the University of York</p></div> </div> <div class="info tab-pane fade " id="nav_57892d4c-2208-435b-8cee-6ab26785bc15_3" role="tabpanel" aria-labelledby="nav_tab_57892d4c-2208-435b-8cee-6ab26785bc15_3"> <div class="text"><p><a rel="noopener" href="https://www.sciencedirect.com/science/article/pii/S2514664524015698" target="_blank" title="Moving beyond the AI sales pitch – Empowering clinicians to ask the right questions about clinical AI">Moving beyond the AI sales pitch – Empowering clinicians to ask the right questions about clinical AI</a></p></div> </div> </div>  </div> </div> </div> </section> </div> <div class="col-12 col-lg-4 order-1 order-lg-2"> <section id="content-sidebar"> <div class="content-details__sidebar content-sidebar panel-group base-bg base-bg-solid"> <span class="content-sidebar__toggle-icon"><i class="fa-solid fa-arrow-down" aria-hidden="true"></i></span> <button class="content-sidebar__toggle-btn collapsed" data-toggle="collapse" data-target="#content-sidebar-panel" type="button" aria-expanded="false" aria-controls="collapse"> <p>About resource</p> </button> <div id="content-sidebar-panel" class="content-sidebar__content panel-collapse collapse"> <div class="panel-body"> <div class="content-sidebar__body"> <div class="content-sidebar__publish-date"> <h3>Published</h3> <p>07 November 2024</p> </div> <div class="content-sidebar__themes"> <h3>Theme</h3> <p>Digital Transformation</p> </div> <div class="content-sidebar__about"> <h3>About</h3> <p>This video dives into the Future Healthcare Journal’s paper "Moving Beyond the AI Sales Pitch. The discussion focuses on how clinical AI should support and not replace clinicians. Focusing on safety, trust, and practical issues around AI implementation in healthcare.</p> </div> </div> </div> <div class="panel-footer"> <div class="content-sidebar__socials"> <section class="content share-options"> <h6 class="share-options__title">Share it:</h6> <div class="share-options__buttons"> <a title="Share on Twitter" href="https://twitter.com/share?url=https%3A%2F%2Fmedicalcare.rcp.ac.uk%2Fcontent-items%2Fvideo%2Fbehind-the-paper-moving-beyond-the-ai-sales-pitch%2F&text=This%20video%20explores%20the%20Future%20Healthcare%20Journal%20paper%20%22Moving%20Beyond%20the%20AI%20Sales%20Pitch%2C%22%20discussing%20how%20clinical%20AI%20should%20support%2C%20not%20replace%20clinicians." target="_blank" rel="noopener noreferrer"> <i class="fa-brands fa-x-twitter" aria-hidden="true"></i> </a> <a title="Share on LinkedIn" 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</div> </div> </div> </div> </section> </div> <div class="col-12 order-3"> <section class="content component usn_cmp_pods base-bg base-bg-solid " > <div class="component-inner"> <div class="container">  <div class="component-introduction row justify-content-start text-left " data-os-animation="fadeIn" data-os-animation-delay="0s" data-os-animation-duration="1.2s"> <div class="info col"> <h2 class="heading base-heading " >Further resources</h2> </div> </div>  <div class="component-main row listing listing_basic-grid listing-pods " > <div class="item item_has-bg items-3 col-12 item_text-below usn_pod_textimage text-left " data-os-animation="fadeIn" data-os-animation-delay="0s" data-os-animation-duration="1.2s"> <div class="inner c12-bg c12-bg-solid "> <a href="/content-items/video/ai-the-good-the-bad-and-the-beautifiable/" > <div class="image "> <picture> <img class="lazyload " src="/media/qrscir4f/4d3db06a-5418-461d-969c-25c3608d7df7.jpg?width=160&height=90&rnd=133802923798300000" width="800" height="450" data-srcset="/media/qrscir4f/4d3db06a-5418-461d-969c-25c3608d7df7.jpg?width=800&height=450&rnd=133802923798300000 1x, /media/qrscir4f/4d3db06a-5418-461d-969c-25c3608d7df7.jpg?width=1600&height=900&rnd=133802923798300000 2x" alt=""> </picture> </div> <div class="info "> <p class="heading c12-heading " >AI: The good, the bad and the beautifiable</p> <div class="text c12-text"> <p>In this video, we explore a collection of perspectives and insights to accompany the FHJ edition focused on artificial intelligence in healthcare.</p> </div> </div> </a> </div> </div> <div class="item item_has-bg items-3 col-12 item_text-below usn_pod_textimage text-left " data-os-animation="fadeIn" data-os-animation-delay="0s" data-os-animation-duration="1.2s"> <div class="inner c12-bg c12-bg-solid "> <a href="/content-items/video/barriers-to-ai/" > <div class="image "> <picture> <img class="lazyload " src="/media/davnu4w4/2414.jpg?width=160&height=90&rnd=133802923835230000" width="800" height="450" data-srcset="/media/davnu4w4/2414.jpg?width=800&height=450&rnd=133802923835230000 1x, /media/davnu4w4/2414.jpg?width=1600&height=900&rnd=133802923835230000 2x" alt="Two individuals in scrub suits seated at a desk, focused on a computer screen, engaged in a professional task."> </picture> </div> <div class="info "> <p class="heading c12-heading " >Barriers to AI</p> <div class="text c12-text"> <p>Mr. John Isherwood, a hepatobiliary surgeon, outlines a Clinical Senate project analysing barriers to implementing artificial intelligence (AI) in healthcare.<span> </span></p> </div> </div> </a> </div> </div> <div class="item item_has-bg items-3 col-12 item_text-below usn_pod_textimage text-left " data-os-animation="fadeIn" data-os-animation-delay="0s" data-os-animation-duration="1.2s"> <div class="inner c12-bg c12-bg-solid "> <a href="/content-items/blog/fred-vivian-increasing-the-use-of-data-to-guide-decision-making/" > <div class="image "> <picture> <img class="lazyload " src="/media/mjlhbcui/rcp6371.jpg?width=160&height=90&rnd=133802923834630000" width="800" height="450" data-srcset="/media/mjlhbcui/rcp6371.jpg?width=800&height=450&rnd=133802923834630000 1x, /media/mjlhbcui/rcp6371.jpg?width=1600&height=900&rnd=133802923834630000 2x" alt="Close-up of hands typing on a laptop keyboard with a dark background. The person appears to have well-manicured nails, and the laptop is silver."> </picture> </div> <div class="info "> <p class="heading c12-heading " >Fred Vivian: Increasing the use of data to guide decision-making</p> <div class="text c12-text"> <p>Fred Vivian looks at how transforming outpatient services is increasing the use of data to guide decision-making.</p> </div> </div> </a> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div> </div> </main>   <footer id="site-footer" class="footer-bg footer-bg-solid"> <div class="container">  <div class="row listing"> <div class="item footer-item usn_pod_image col-lg-3 col-md-3 col-12 col slim-banner"> <div class="inner"> <div class="image " data-os-animation="fadeIn" data-os-animation-delay="0s" data-os-animation-duration="1.2s"> <a href="https://medicalcare.rcp.ac.uk/" > <picture> <img class="lazyload" src="/media/uq5dlux5/mc-vr3.png?width=37&height=11" width="189" height="55" data-srcset="/media/uq5dlux5/mc-vr3.png?width=189&height=55 1x, /media/uq5dlux5/mc-vr3.png?width=378&height=110 2x" alt=""> </picture> </a> </div> </div> </div> <div class="item footer-item usn_pod_image col-lg-3 col-md-3 col-12 col slim-banner"> </div> <div class="item footer-item usn_pod_searchlinks offset-lg-2 offset-md-2 col-lg-4 col-md-4 col-12 col slim-banner"> <div class="inner">  <div class="site-search " data-os-animation="fadeInUp" data-os-animation-delay="0s" data-os-animation-duration="1.0s"> <form role="search" action="/search/" method="get" name="searchForm"> <fieldset> <div class="form-group"> <label class="control-label d-none" for="query">Search the site</label> <input type="text" class="form-control" name="query" aria-label="Search the site" placeholder="Search the site" value=""> </div> <button type="submit" role="button" aria-label="Search" class="btn c1-btn-bg c1-btn-bg-hover c1-btn-text c1-btn-borders btn-search"> <span></span> <i class="icon usn_ion-ios-search"></i> </button> </fieldset> </form> </div>   <nav aria-label="Quick Link Navigation" class="quick-links " data-os-animation="fadeInUp" data-os-animation-delay="0s" data-os-animation-duration="1.0s"> <ul> <li><span><a href="/about-us/" >About us</a></span></li> <li><span><a href="/get-involved/" >Get Involved</a></span></li> <li><span><a href="/get-involved/register-for-newsletter/" >Register for newsletter</a></span></li> </ul> </nav>  </div> </div> </div>   <div class="row"> <div class="col"> <nav aria-label="Footer Navigation" class="footer-navigation"> <ul> <li><div>© 2025 </div></li> <li><span><a href="/terms-conditions/" >Terms & Conditions</a></span></li> <li><span><a href="/privacy-policy/" >Privacy Policy</a></span></li> <li><span><a href="/sitemap/" >Sitemap</a></span></li> <li><span><a href="https://twitter.com/RCPhysicians" target="_blank" rel="noreferrer noopener" title="Link will open in a new window/tab" ><i class="icon usn_ion-logo-twitter before"></i>@RCPhysicians<i class="icon usn_ion-md-open after"></i></a></span></li> <li><span><a href="https://www.instagram.com/rcphysicians" target="_blank" rel="noreferrer noopener" title="Link will open in a new window/tab" ><i class="icon usn_ion-logo-instagram before"></i>@rcphysicians<i class="icon usn_ion-md-open after"></i></a></span></li> <li><span><a href="https://www.linkedin.com/company/royal-college-of-physicians" target="_blank" rel="noreferrer noopener" title="Link will open in a new window/tab" ><i class="icon usn_ion-logo-linkedin before"></i>Royal College of Physicians<i class="icon usn_ion-md-open after"></i></a></span></li> </ul> </nav> </div> </div>  </div> </footer>  </div>  <script src="/sb/sitebuilder-js-bundle.js.v1" type="text/javascript"></script>  <script>cssVars({ onlyLegacy: true });</script> <script src="/dist/main.bundle.js"></script> </body>  </html>

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Behind the paper - Moving beyond the AI sales pitch