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group-hover:text-black">Herramientas para gestionar tu negocio</div></a></li></ul></div><div class="col-span-3 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Vende" class="font-bold text-t7 inline-block">Vende</span></div><ul class="pb-2" aria-labelledby="subNavItem-Vende"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/sell"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vende tus productos<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Vende online o en persona</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/online"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vende online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Haz crecer tu negocio online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vende en distintos canales<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Llega a millones de compradores y aumenta tus ventas</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vender en persona<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vende en todo el mundo<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Ventas internacionales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es-es/plus/soluciones/ecommerce-b2b"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vende al por mayor y de forma directa<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Negocio a negocio (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">Acepta pagos online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Configura formas de pago</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Mercado" class="font-bold text-t7 inline-block">Mercado</span></div><ul class="pb-2" aria-labelledby="subNavItem-Mercado"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Promociona tu negocio<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Llega a nuevos clientes y fidelízalos</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Promociona en las redes sociales<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Integraciones con redes sociales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://apps.shopify.com/inbox?locale=es" aria-label="Fuente externa: Chatea con los clientes . Shopify Inbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">Chatea con los clientes<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Fomenta tu relación con los clientes<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Correo electrónico de Shopify</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Conoce a tu público<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Obtén información útil de tus clientes</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Gestiona" class="font-bold text-t7 inline-block">Gestiona</span></div><ul class="pb-2" aria-labelledby="subNavItem-Gestiona"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Gestiona tu negocio<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Sigue las ventas, los pedidos, los informes y estadísticas</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Mide tu rendimiento<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Informes y estadísticas</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">Envía pedidos más rápido<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Gestiona tus existencias y los pedidos<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gestión de inventario y pedidos</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/capital"><div class="text-base font-medium"><span class="inline-block arrow-animation">Obtén financiamiento comercial<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Capital</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/flow"><div class="text-base font-medium"><span class="inline-block arrow-animation">Automatiza tu negocio<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="Fuente externa: Desarrolladores de Shopify . Crea con las API potentes de Shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">Desarrolladores de Shopify<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Crea con las API potentes de Shopify</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/es/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Una solución de comercio para las marcas digitales en crecimiento</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/es/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">Todos los productos<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Descubre todos los productos y funciones de Shopify</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/es/pricing">Precios</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Recursos-toggle-open" aria-controls="RecursosDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Recursos</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="RecursosDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Ayuda y atención al cliente" class="font-bold text-t7 inline-block">Ayuda y atención al cliente</span></div><ul class="pb-2" aria-labelledby="subNavItem-Ayuda y atención al cliente"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/es/" aria-label="Fuente externa: Ayuda y atención al cliente . Obtén atención al cliente 24/7"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ayuda y atención al cliente<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Obtén atención al cliente 24/7</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Blog de Shopify<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Consejos de estrategia comercial</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Temas populares" class="font-bold text-t7 inline-block">Temas populares</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Temas populares"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog/tutorial-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">¿Qué es Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Cómo funciona nuestra plataforma de comercio</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog/topics/historias-de-éxito"><div class="text-base font-medium"><span class="inline-block arrow-animation">Historias de fundadores<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Aprende de comerciantes exitosos</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog/como-construir-una-marca-que-haga-crecer-tu-negocio"><div class="text-base font-medium"><span class="inline-block arrow-animation">Promoción de marca<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Crea tu marca desde cero.</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog/18108960-como-escribir-un-plan-de-marketing-perfecto-para-tu-tienda-online"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Crea un plan de marketing</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog/seo-para-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">SEO de ecommerce<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Mejora tu calificación en las búsquedas</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog/topics/social-media"><div class="text-base font-medium"><span class="inline-block arrow-animation">Estrategia en redes sociales<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Convierte las redes sociales en ventas</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog/shopify-plus-plataforma-escalable"><div class="text-base font-medium"><span class="inline-block arrow-animation">Crecimiento empresarial<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Expande tu negocio</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Herramientas esenciales" class="font-bold text-t7 inline-block">Herramientas esenciales</span></div><ul class="pb-2" aria-labelledby="subNavItem-Herramientas esenciales"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/herramientas/generador-de-logos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Generador de logos<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="Fuente externa: Fotos de stock ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Fotos de stock<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog/113383237-guia-para-crear-un-plan-de-negocio-todos-los-capitulos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plantilla del plan de negocios<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/es" aria-label="Fuente externa: Herramienta de link en la bío ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Herramienta de link en la bío<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">Generador de códigos QR<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/es/login?ui_locales=es" data-component-name="login">Iniciar sesión</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?language=es&locale=es&signup_page=https%3A%2F%2Fwww.shopify.com%2Fes%2Fblog%2Ftutorial-shopify&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline 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stop-color="#1C1F31"></stop></linearGradient><radialGradient id="paint1_radial_41_625" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(146.438 64) rotate(-172.051) scale(224.154 105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_625" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_625" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_662" x1="-59.2497" y1="-1.6632e-07" x2="-32.4337" y2="99.4491" gradientUnits="userSpaceOnUse"><stop offset="0.000294443" stop-color="#15161B"></stop><stop offset="0.606057" stop-color="#1C1F31"></stop></linearGradient><radialGradient id="paint1_radial_41_662" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(146.438 64) rotate(-172.051) scale(224.154 105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_662" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_662" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient></defs></svg></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none"><div class="fixed top-0 left-0 h-[6px] z-50 bg-blog-highlight" style="width:null%"></div><section class="grid grid-cols-full bg-section-light-bg text-section-light-text featured-blogs gap-y-0 pt-36 pb-0" data-section-name="" data-component-name="tutorial-shopify" data-viewable-component="true" data-mode="light"><div class="relative overflow-hidden bg-marketingBg" data-component-name="blog-header-banner"><div class="container relative flex flex-col items-center text-center pt-16 tablet-xl:pt-12 pb-12 px-[40px] tablet-xl:px-[130px] desktop:px-[210px]"><p class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-2xl tablet:text-3xl max-w-[680px]">Comienza hoy a vender con Shopify</p><p class="richtext max-w-[680px] text-sm mb-4">Comienza tu prueba gratis de Shopify hoy mismo y, luego, usa estos recursos que te guiarán en cada paso del proceso.</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?language=es&locale=es&signup_page=https%3A%2F%2Fwww.shopify.com%2Fes%2Fblog%2Ftutorial-shopify&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">Comenzar prueba gratis</a><a href="/es/" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled" data-component-name="button" data-mode="light" target="">Más información</a></div></div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] left-[-26px] tablet-xl:left-0 bottom-[-20px] tablet-xl:bottom-[-60px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/es/blog/tutorial-shopify"/><meta itemProp="dateModified" content="2024-05-16T08:00:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/es/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/es/blog/topics/tutoriales-de-shopify" class="no-underline hover:text-link-light-hover topic-link">Tutoriales de Shopify</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">¿Qué es Shopify y cómo funciona? (2025)</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">En esa guía te enseñamos en detalle las funciones, las ventajas, los planes de suscripción y las posibilidades de personalización de Shopify.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> por <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/es/blog/authors/shopify-en-español" class="no-underline" itemProp="url"><span itemProp="name">Shopify en español</span></a></span></div><div class="text-body-sm text-shade-50">Última actualización <time>16 may 2024</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0229/0839/articles/what-is-shopify_7b3e7c0c-f6da-4efa-8f37-2d8501c743d7_1.webp?v=1715961233&originalWidth=1848&originalHeight=782" alt="" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0229/0839/articles/what-is-shopify_7b3e7c0c-f6da-4efa-8f37-2d8501c743d7_1.webp?v=1715961233&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0229/0839/articles/what-is-shopify_7b3e7c0c-f6da-4efa-8f37-2d8501c743d7_1.webp?v=1715961233&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0229/0839/articles/what-is-shopify_7b3e7c0c-f6da-4efa-8f37-2d8501c743d7_1.webp?v=1715961233&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0229/0839/articles/what-is-shopify_7b3e7c0c-f6da-4efa-8f37-2d8501c743d7_1.webp?v=1715961233&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0229/0839/articles/what-is-shopify_7b3e7c0c-f6da-4efa-8f37-2d8501c743d7_1.webp?v=1715961233&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0229/0839/articles/what-is-shopify_7b3e7c0c-f6da-4efa-8f37-2d8501c743d7_1.webp?v=1715961233&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0229/0839/articles/what-is-shopify_7b3e7c0c-f6da-4efa-8f37-2d8501c743d7_1.webp?v=1715961233&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0229/0839/articles/what-is-shopify_7b3e7c0c-f6da-4efa-8f37-2d8501c743d7_1.webp?v=1715961233&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0229/0839/articles/what-is-shopify_7b3e7c0c-f6da-4efa-8f37-2d8501c743d7_1.webp?v=1715961233&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">En esta página<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">En esta página</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">¿Qué es Shopify?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">¿Cómo funciona Shopify?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">¿Qué está incluido en Shopify?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">7 razones para elegir Shopify</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#5">Lleva tu marca a todas partes, vende en cualquier lugar</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#6">Shopify te ayuda a conectar con tus clientes</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#7">Las herramientas que necesitas para crecer y prosperar</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#8">Una plataforma de comercio flexible, para todos los negocios</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#9">Empieza con Shopify hoy mismo</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#10">Preguntas frecuentes sobre qué es Shopify</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">Comienza tu negocio online hoy mismo.</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">De forma gratuita.</p><a href="https://accounts.shopify.com/store-create?language=es&locale=es&signup_page=https%3A%2F%2Fwww.shopify.com%2Fes%2Fblog%2Ftutorial-shopify&signup_types[]=paid_trial_experience" class="flex justify-between align-middle font-aktivgroteskextended leading-6 tracking-[-0.0175rem] !no-underline border-b-[1px] border-black group">Prueba gratis<span class="flex justify-center items-center w-6 h-6 ml-4 my-auto [&_svg]:w-6 reduced-motion:group-hover:translate-x-0 transition-all duration-500 will-change-transform group-hover:translate-x-full group-hover:opacity-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.00025 15.9998C7.74425 15.9998 7.48825 15.9018 7.29325 15.7068C6.90225 15.3158 6.90225 14.6838 7.29325 14.2928L11.5862 9.99976L7.29325 5.70676C6.90225 5.31576 6.90225 4.68376 7.29325 4.29276C7.68425 3.90176 8.31625 3.90176 8.70725 4.29276L13.7073 9.29276C14.0982 9.68376 14.0982 10.3158 13.7073 10.7068L8.70725 15.7068C8.51225 15.9018 8.25625 15.9998 8.00025 15.9998Z" fill="black"></path></svg></span></a></div></div></nav></div><div class="col-span-4 xs:col-span-12 md:col-span-8 lg:col-span-6 col-start-1"><div id="article-content" class="text-body-base text-shade-70 md:pt-10 desktop:pt-16 [&_h2]:text-t4 [&_h2]:mt-12 [&_h2]:mb-6 [&_h2]:text-black [&_h2]:font-medium [&_.heading--2]:text-t5 [&_.heading--2]:text-black [&_.heading--2]:font-aktivgroteskextended [&_.heading--2]:mb-6 [&_.heading--2]:font-medium [&_h3]:text-t5 [&_h3]:mt-12 [&_h3]:mb-4 [&_h3]:text-black [&_h4]:text-t6 [&_h4]:mt-12 [&_h4]:mb-4 [&_h4]:text-black [&_h5]:text-t7 [&_p]:mb-6 [&_hr]:mb-6 [&_a]:text-black [&_a]:font-medium [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_a>img]:mt-3 [&_a>img]:mb-8 [&_a>img]:h-[revert-layer] [&_img]:my-12 [&_a>img]:inline-block [&_figure>img]:mb-0 [&_figure]:mb-12 [&_img]:inline-block [&_ul]:list-disc [&_ul]:space-y-3 [&_ul]:pl-6 [&_ul]:mb-6 [&_ul_li]:pl-4 [&_ol]:list-decimal [&_ol]:space-y-3 [&_ol]:pl-6 [&_ol]:mb-6 [&_ol_li]:pl-4 [&_ol_li::marker]:font-bold [&_iframe]:max-w-full [&_figcaption]:mb-12 [&_figcaption]:text-center [&_figcaption]:text-xs [&_figcaption]:sm:text-sm [&_figcaption]:mt-1 [&_strong]:font-medium 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[&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div> <p>Cada día, millones de personas confían en Shopify para impulsar sus negocios. Desde pequeños negocios online para ganar algo de dinero extra, hasta grandes superficies del comercio minorista mundial, pasando por pequeñas tiendas de barrio... Shopify impulsa todo tipo de comercios.</p> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">¿Pero qué es Shopify y cómo funciona? Después de leer este artículo conocerás a fondo el software de gestión de tiendas de Shopify y sus herramientas de venta. Además, aprenderás a personalizar Shopify según tus necesidades y descubrirás por qué podría ser la plataforma adecuada para tu próxima idea de negocio.</span></p> <h2 id="1"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">¿Qué es Shopify?</span></h2> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shopify es una plataforma de ecommerce muy completa, que permite a cualquier emprendedor crear y gestionar su negocio, así como ampliarlo a medida que vaya creciendo. Puedes utilizar Shopify para </span><a href="/es-es/online"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">crear una tienda online</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;">, gestionar las ventas y el marketing y </span><a href="/es-es/payments"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">aceptar pagos</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> tanto digitales como físicos.</span></p><div id="text-cta" class="hidden lg:block"></div> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">La reputación de Shopify como líder en el sector del comercio se debe directamente a las experiencias de millones de emprendedores y empresarios. A fin de apoyar a los llamados "solopreneurs" y a las marcas de las empresas, Shopify ha conseguido crear funciones y productos que impulsan a los negocios del presente y que darán forma al </span><a href="/es/blog/tendencias-empresariales"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">futuro del comercio</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;">.</span></p> <h2 id="2"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">¿Cómo funciona Shopify?</span></h2> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shopify agrupa las diferentes actividades propias de un comercio en una única plataforma, con un panel de control único desde el que supervisar todo el proceso de venta, desde la recepción de un </span><a href="/es-es/orders"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">pedido</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> hasta los </span><a href="/es-es/analytics"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">análisis e informes</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> postventa.</span></p> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Con Shopify, los empresarios pueden gestionar las ventas de los diferentes canales (su página web, </span><a href="/es-es/canales"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">los marketplaces</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;">, las redes sociales o </span><a href="/es-es/pos"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">en persona</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> a través de tiendas físicas). El inventario y la información de los clientes están sincronizados en todos los canales, lo que garantiza una gestión sencilla de las ventas y el negocio.</span></p> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shopify es una plataforma segura, alojada y basada en la nube, lo que significa que te permite acceder a tus datos de forma segura desde cualquier dispositivo compatible y con conexión a Internet. Esto te dará flexibilidad para dirigir tu empresa desde cualquier lugar del mundo.</span></p> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/online-store-example.png?v=1697208119" alt="Demo ecommerce store using a Shopify theme"></span></p> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Gracias a los temas personalizables e interactivos que Shopify pone a disposición de las tiendas online, como el tema </span><a href="https://themes.shopify.com/themes/be-yours/styles/beauty?locale=es"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Be Yours</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;">, tu marca brillará en cualquier dispositivo.</span></p> <p> </p> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Las empresas de comercio necesitan una serie de herramientas para poder llevar a cabo tareas como la </span><a href="/es/blog/gestion-de-almacenes"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">gestión del inventario</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> y </span><a href="/es/shipping"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">los envíos</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;">. Conectar estos sistemas puede suponer tiempo y dinero. Por eso, Shopify agrupa diferentes tecnologías y crea una vista completa y única de las actividades de tu negocio en el panel de control de Shopify.</span></p> <h2 id="3"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">¿Qué está incluido en Shopify?</span></h2> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shopify es un producto adaptable, con una oferta básica común a los diferentes planes. Los usuarios pueden elegir productos adicionales a esa oferta básica, personalizar componentes e integrar aplicaciones para crear una experiencia adaptada a las necesidades de su negocio.</span></p> <h3><span style="font-weight: 400;" data-mce-style="font-weight: 400;">La base: El producto principal de Shopify</span></h3> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Todos los </span><a href="/es-es/precios"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">planes de Shopify</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;">* incluyen lo necesario para transformar tu idea en un negocio y empezar a vender: una tienda online con plantillas personalizables, herramientas para vender a través de diferentes canales, el proceso de pago rápido y seguro de Shopify y funciones de marketing integradas. Es la base sobre la que se construyen los demás productos y aplicaciones de Shopify.</span></p> <p> </p> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Estas son algunas de las funciones incluidas en una suscripción a Shopify:</span></p> <ul> <li> <span style="font-weight: 400;" data-mce-style="font-weight: 400;"></span><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> </span> <span style="font-weight: 400;" data-mce-style="font-weight: 400;">Temas personalizables. Los </span><a href="https://themes.shopify.com/collections/free-themes?locale=es"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">temas gratuitos para tiendas online</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> de Shopify son compatibles con animaciones, desplazamiento dinámico y efectos Hover.</span> </li> <li> <span style="font-weight: 400;" data-mce-style="font-weight: 400;"></span><span style="font-weight: 400;" data-mce-style="font-weight: 400;">     </span><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Funciones de IA para ayudarte a sacar adelante el trabajo. Crea contenidos de tu marca, configura las respuestas automáticas y escribe descripciones de productos con </span><a href="/es-es/magic"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shopify Magic</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;">.</span> </li> <li> <span style="font-weight: 400;" data-mce-style="font-weight: 400;"></span><span style="font-weight: 400;" data-mce-style="font-weight: 400;">     </span><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Acceso a millones de usuarios que utilizan su teléfono móvil para navegar gracias a la aplicación Shop. Personalizar tu tienda móvil y llevar tu marca más allá será cuestión de unos pocos clics. </span><a href="https://youtu.be/iGtZHDOq4E4?feature=shared" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shop</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> incluye colecciones, categorías y navegación personalizables. Es como tu tienda online.</span> </li> <li> <span style="font-weight: 400;" data-mce-style="font-weight: 400;"></span><span style="font-weight: 400;" data-mce-style="font-weight: 400;">El mejor proceso de pago del mundo. Los planes de Shopify incluyen un</span><a href="/es-es/checkout"> <span style="font-weight: 400;" data-mce-style="font-weight: 400;">proceso de pago de un solo clic</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> que presenta las mejores tasas de conversión del mundo y que se ha ganado la confianza de algunas de las mejores marcas del mundo.</span> </li> <li> <span style="font-weight: 400;" data-mce-style="font-weight: 400;"></span><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> </span> <span style="font-weight: 400;" data-mce-style="font-weight: 400;">Un dominio personalizado. <a href="/es/dominios">Elige y </a></span><a href="/es/dominios"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">aloja</span><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> tu </span><span style="font-weight: 400;" data-mce-style="font-weight: 400;">dominio</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> de forma segura con Shopify, sin renunciar al pleno control y con una configuración que te permitirá personalizarlo fácilmente.</span> </li> </ul> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;"><i>*El</i> </span><a href="/es-es/starter"><i><span style="font-weight: 400;" data-mce-style="font-weight: 400;">plan Starter</span></i></a><i><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> de Shopify está diseñado para social selling y puede que no incluya algunas de las funciones básicas descritas anteriormente.</span></i></p> <h3><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Nivel 2: Productos, planes y servicios adicionales de Shopify</span></h3> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Cada empresa es única. Y a medida que tu tienda vaya creciendo, también irán evolucionando tus necesidades. Por eso Shopify ofrece potentes mejoras que podrás añadir a tu cuenta, muchas de ellas sin coste adicional. Desde acceso a capital hasta opciones de pago acelerado, todos los productos exclusivos de Shopify pueden incorporar sin problema al panel de control único. </span></p> <h4><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shopify POS</span></h4> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Con </span><a href="/es-es/pos"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shopify POS</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> puedes vender en persona. Se trata de un plan y de </span><a href="/es-es/pos/hardware"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">hardware</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> con los que hacer ventas físicas espontáneas o en tiendas físicas. Los planes de Shopify para tiendas minoristas incluyen también todo lo que hace falta para vender online, y todas las ventas estarán siempre sincronizadas en Shopify, independientemente del canal por el que se hayan realizado.</span></p> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-pos-go.png?v=1697208213" alt="A person taps a credit card on a Shopify POS device" loading="lazy"></span></p> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Acepta pagos en cualquier lugar gracias a </span><a href="/es-es/pos/hardware"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shopify POS Go</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;">.</span></p> <h4><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shopify Plus</span></h4> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">¿Quieres subir de nivel? </span><a href="/es-es/plus"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shopify Plus</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> es una solución empresarial personalizable: una plataforma escalable y potente para negocios de gran volumen. Únete a algunas de las mejores marcas del mundo, como Pdepaola, Pompeii y Platanomelón, y vende en todo el mundo desde una sola plataforma, repleta de potentes automatizaciones e innovaciones. Vende más, avanza más rápido y accede a colaboraciones estratégicas.</span></p> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Entre las características exclusivas de Shopify Plus se encuentran:</span></p> <ul> <li> <span style="font-weight: 400;" data-mce-style="font-weight: 400;"></span><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> </span> <span style="font-weight: 400;" data-mce-style="font-weight: 400;">Proceso de pago personalizable con integraciones de apps. </span><a href="https://apps.shopify.com/stories/guide-customize-your-checkout?locale=es"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Amplía tu proceso de pago</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> sobre la base de aplicaciones, con seguridad ante actualizaciones, una mayor tasa de conversión e integración con Shop Pay.</span> </li> <li> <span style="font-weight: 400;" data-mce-style="font-weight: 400;"></span><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Automatización de procesos B2B. Sácale más partido a tus aplicaciones usando </span><a href="/es-es/flow"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shopify Flow</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;">.</span> </li> <li> <span style="font-weight: 400;" data-mce-style="font-weight: 400;"></span><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Listas personalizadas de públicos. Con </span><a href="/es-es/audiences"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shopify Audiences</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> puedes afinar la captación de clientes gracias a algoritmos inteligentes que predicen quiénes pueden convertirse en clientes relevantes para tu negocio. Esta función actualmente solo está disponible para tiendas de los Estados Unidos y Canadá.</span> </li> <li> <span style="font-weight: 400;" data-mce-style="font-weight: 400;"></span><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Cálculo de impuestos de importación. Vende más allá de cualquier frontera gracias a tu tienda online con </span><a href="/es-es/markets"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shopify Markets</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;">.</span> </li> <li> <span style="font-weight: 400;" data-mce-style="font-weight: 400;"></span><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> </span> <span style="font-weight: 400;" data-mce-style="font-weight: 400;">Además, tendrás acceso a soporte técnico especializado 24 horas al día.</span> </li> </ul> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">💡 Más información: </span><a href="https://help.shopify.com/es/manual/intro-to-shopify/pricing-plans/plans-features/shopify-plus-plan"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Precios, características y recursos de Shopify Plus</span></a></p> <h4><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Componentes modulares</span></h4> <p><a href="/es-es/commerce-components"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Commerce Components</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> de Shopify es un stack de modernas herramientas diseñado específicamente para el comercio minorista. Con esta solución, algunos de los mayores minoristas del mundo, como Mattel y Glossier, han podido integrar los </span><a href="/es-es/components"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">componentes</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> de Shopify con sus propios sistemas. Commerce Components proporciona acceso a las funciones básicas de Shopify, como el proceso de pago con una tasa de conversión un 72% superior a la media, además de a API flexibles que permiten crear experiencias de cliente dinámicas e integradas a la perfección con las tecnologías de back office de cada empresa.</span></p> <h4><span style="font-weight: 400;" data-mce-style="font-weight: 400;">¡Y muchos más!</span></h4> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Otros productos de Shopify disponibles como complementos adicionales para la mayoría de los planes son:</span></p> <ul> <li> <span style="font-weight: 400;" data-mce-style="font-weight: 400;"></span><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> </span> <a href="/collabs/find-influencers"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shopify Collabs</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;">. Contacta con los mejores influencers y afiliados para que representen tus productos y generen tráfico a tu tienda online. Disponible en los Estados Unidos, el Reino Unido y Canadá.</span> </li> <li> <span style="font-weight: 400;" data-mce-style="font-weight: 400;"></span><a href="/es-es/inbox"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shopify Inbox</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;">. Convierte en compradores a los visitantes de tu tienda online gracias al potencial del chat marketing.</span> </li> <li> <span style="font-weight: 400;" data-mce-style="font-weight: 400;"></span><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> </span> <a href="/es/lending/capital"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shopify capital</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;">. Accede al dinero que necesitas para ampliar tu negocio. Disponible en Australia, Canadá, el Reino Unido y Estados Unidos</span> </li> </ul> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Ver todos </span><a href="/es-es/productos"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">los productos y las funciones de Shopify</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;">.</span></p> <h3><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Nivel 3: Aplicaciones creadas por partners de confianza</span></h3> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">En la </span><a href="https://apps.shopify.com?shpxid=a9912efc-9F8C-419E-73C2-B5AA3124C7BB&locale=es"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">tienda de aplicaciones de Shopify</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> encontrarás miles de aplicaciones creadas por desarrolladores externos para personalizar tu tienda online.</span></p> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">¿Necesitas algo muy específico para tu empresa? Es probable que ya exista una aplicación que te ayude a hacerlo realidad. Hay de todo: aplicaciones para enviar SMS inteligentes, para crear guías de tallas personalizadas, para hacer recomendaciones de tu tienda online generadas por inteligencia artificial o para gestionar los anuncios en las redes sociales... Solo tienes que echar un vistazo a la tienda de apps para encontrar lo que buscas.</span></p> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-app-store_c8610654-61ab-4a85-89d5-a0fca9bbb47b.png?v=1697208282" alt="A webpage from Shopify's theme store" loading="lazy"></span></p> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Explora las aplicaciones por categoría y ordénalas por fecha de lanzamiento y por popularidad entre los usuarios de Shopify.</span></p> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Si no encuentras la aplicación que buscas, también hay un </span><a href="/partners/directory"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">directorio de partners expertos en Shopify</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> con los que puedes contratar para crear soluciones personalizadas para tu negocio.</span></p> <h3><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Vamos al grano: precios y planes de Shopify</span></h3> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Los </span><a href="/es-es/precios"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">planes de Shopify</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> van desde el </span><a href="/es-es/starter"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">plan Starter</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;">, perfecto para creadores que utilizan sus redes sociales para vender productos, hasta el plan Shopify Retail, diseñado para tiendas físicas, pasando por </span><a href="/es-es/plus"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">soluciones personalizadas</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> destinadas a marcas internacionales de gran volumen. </span></p> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Los precios de los planes de Shopify van desde los 5 € al mes del plan Starter hasta los más de 2 300 dólares de los Estados Unidos al mes de Shopify Plus.</span></p> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Los tres planes principales de Shopify para tiendas online son:</span></p> <ul> <li> <span style="font-weight: 400;" data-mce-style="font-weight: 400;"></span><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> </span> <span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shopify Basic: Perfecto para pequeñas empresas.</span> </li> <li> <span style="font-weight: 400;" data-mce-style="font-weight: 400;"></span><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shopify: Ideal para empresas en crecimiento.</span> </li> <li> <span style="font-weight: 400;" data-mce-style="font-weight: 400;"></span><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> </span> <span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shopify Advanced: Más funciones para empresas medianas y grandes.</span> </li> </ul> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">No se aplican comisiones por transacción para las tiendas que utilicen Shopify Payments. No obstante, en caso de elegir un proveedor de pagos externo, se aplican algunas tasas adicionales.</span></p> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Los planes de Shopify incluyen una prueba gratuita.</span></p> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Estos son los planes adicionales:</span></p> <ul> <li> <span style="font-weight: 400;" data-mce-style="font-weight: 400;"></span><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> </span> <span style="font-weight: 400;" data-mce-style="font-weight: 400;">Starter: Pensado para creadores y para personas que utilizan sus redes sociales y sus apps de mensajería para vender (sin necesidad de una tienda online).</span> </li> <li> <span style="font-weight: 400;" data-mce-style="font-weight: 400;"></span><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Retail: Para tiendas físicas o ventas presenciales (Shopify POS).</span> </li> <li> <span style="font-weight: 400;" data-mce-style="font-weight: 400;"></span><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> </span> <span style="font-weight: 400;" data-mce-style="font-weight: 400;">Plus: Una solución para empresas con un gran volumen de ventas.</span> </li> </ul> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">✏️ Recuerda: Consulta la página de precios específica de tu región para obtener información precisa y actualizada sobre los precios.</span></p> <h2 id="4"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">7 razones para elegir Shopify</span></h2> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/woman-working-at-computer.jpg?v=1697208379" alt="Woman works at a laptop surrounded by books" loading="lazy"></span></p> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Todos hemos estado ahí: quieres crear un negocio desde cero o quieres migrar tu negocio a un nuevo partner, pero hay tantas soluciones en el mercado que no sabes por cuál decantarte. ¿Cómo saber si Shopify es la mejor opción para tu marca?</span></p> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">A continuación repasamos sus ventajas exclusivas de Shopify. Si, después de leer el artículo, quieres algo más de información, puedes </span><a href="/es-es/compare"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">comparar Shopify</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> con otras plataformas de ecommerce para ayudarte a decidir cuál es la opción que se adecúa mejor a tus necesidades.</span></p> <h3><span style="font-weight: 400;" data-mce-style="font-weight: 400;">1. El apoyo que presta Shopify es útil en todo el ecosistema del ecommerce</span></h3> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Online, offline y cualquier opción intermedia, Shopify es hoy la casa de un amplio y diverso grupo de empresarios, vendedores, emprendedores, desarrolladores y partners.</span></p> <h3><span style="font-weight: 400;" data-mce-style="font-weight: 400;">2. Desde Shopify para el mundo</span></h3> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shopify permite a emprendedores de todo el mundo crear, conectar y llevar más allá sus negocios. Shopify trabaja para impulsar negocios de más de 175 países diferentes, a los que proporciona la plataforma, los componentes y las herramientas necesarias para vender tanto de manera local como de manera internacional.</span></p> <h3><span style="font-weight: 400;" data-mce-style="font-weight: 400;">3. Shopify potencia la expresión creativa</span></h3> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shopify cree que en el comercio es buena la diversidad de voces, historias y experiencias. Por eso es un producto diseñado con el mayor grado posible de extensibilidad, flexibilidad, personalización y libertad de expresión.</span></p> <h3><span style="font-weight: 400;" data-mce-style="font-weight: 400;">4. Shopify hace que tu marca brille</span></h3> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Aquí la estrella siempre va a ser tu marca. Shopify trabaja duro entre los bastidores de la web de ecommerce de tu marca. </span><a href="/es/blog/12733605-el-secreto-de-contar-la-historia-de-tu-marca-con-un-diseno-de-ventas-incluido"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Cuenta la historia de tu marca</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> y tus productos gracias a toda una serie de temas que admiten personalizaciones, vídeos y demás funciones para dar vida a tu tienda y propiciar experiencias de compra sobresalientes.</span></p> <h3><span style="font-weight: 400;" data-mce-style="font-weight: 400;">5. Shopify es la plataforma de comercio con mejor integración del mercado</span></h3> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shopify no solo centraliza comercios enteros, sino que también ofrece acceso al mayor conjunto de integraciones construidas con un marco técnico compartido. Esto garantiza a Shopify amplitud y profundidad en todo tipo de temas, aplicaciones, canales, productos y experiencias.</span></p> <h3><span style="font-weight: 400;" data-mce-style="font-weight: 400;">6. Shopify acaba con las complicaciones innecesarias</span></h3> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Los empresarios independientes tienen que hacer tareas de lo más diversas, sobre todo cuando acaban de crear la empresa. Por eso, Shopify ofrece una plataforma sencilla y accesible que integra herramientas y canales en un único lugar. Los empresarios eligen solo aquellas funciones que necesitan, lo que acaba con el desorden y agiliza las operaciones.</span></p> <h3><span style="font-weight: 400;" data-mce-style="font-weight: 400;">7. Shopify está diseñado para crecer contigo</span></h3> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Independientemente de tus conocimientos técnicos, el ritmo de crecimiento de tu empresa, su tamaño, su complejidad o su ubicación, nunca te faltarán tecnología y funciones para llevar tu negocio más allá. Shopify ofrece planes y productos que se adaptan a ti a medida que escalas o evolucionas.</span></p> <h2 id="5"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Lleva tu marca a todas partes, vende en cualquier lugar</span></h2> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/sell-anywhere-discount-retail.png?v=1697208448" alt="A sale card sits in a retail merchandising display" loading="lazy"></span></p> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shopify te ayuda a convertir tu visión de marca en una experiencia real, para que puedas llegar a los clientes perfectos en el lugar adecuado: online, offline y en cualquier punto intermedio.</span></p> <h3><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Vender en una tienda online</span></h3> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Vende tus productos a clientes que navegan desde el ordenador o el móvil a través de una tienda online personalizada y específica de tu marca. Personaliza tu tienda con </span><a href="/es/blog/15375453-5-elementos-que-no-deben-faltar-en-tu-pagina-de-inicio"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">escaparates adaptados</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> para crear una experiencia de compra online única y fluida para tus clientes.</span></p> <h3><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Vender a través de canales sociales y marketplaces</span></h3> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Promociona y vende tus productos a través de múltiples canales, pero siempre desde un único lugar centralizado: Shopify. Aumenta tu público vendiendo allí donde compran tus clientes potenciales, a través de las redes sociales y de marketplaces tan populares como Facebook o Walmart. Integra los </span><a href="/es-es/canales"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">canales de venta</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> con aplicaciones que sincronizan el inventario y los datos.</span></p> <h3><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Vender en la app Shop</span></h3> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Facilita a los clientes el pago rápido, el seguimiento de los pedidos y los detalles del envío, así como descubrir negocios como el tuyo con la </span><a href="https://shop.app/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">app Shop</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;">, un asistente de compras digital creado por </span><a href="https://shop.app/shop-pay" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shop Pay</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;">.</span></p> <h3><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Vender en persona con herramientas de venta al por menor</span></h3> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Vende en persona sin dejar de tener acceso a los datos que se necesitan para vender online gracias al completo sistema de puntos de venta (POS) de Shopify. Proporciona a los clientes una experiencia de compra sin complicaciones, gestiona al personal, controla el inventario y mucho más. Desde soluciones completas de puntos de venta para marcas con varias tiendas físicas, hasta hardware portátil para vender en mercados, Shopify lo tiene todo pensado.</span></p> <h2 id="6"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shopify te ayuda a conectar con tus clientes</span></h2> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-marketing.png?v=1697208478" alt="A demo of Shopify's built-in analytics for store owners" loading="lazy"></span></p> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">La información integrada en el panel de control de Shopify te ayuda a comprender a tus clientes para enviarles tus mensajes de marketing en el mejor momento.</span></p> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shopify ofrece a los empresarios la oportunidad de entablar y mantener relaciones duraderas con sus clientes a través de un conjunto de funciones, integraciones de aplicaciones y automatizaciones como estas:</span></p> <ul> <li> <span style="font-weight: 400;" data-mce-style="font-weight: 400;"></span><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> </span> <a href="/es-es/markets"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shopify Markets</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;">. Mejora tu alcance vendiendo a clientes de todo el mundo. Con Shopify Markets, puedes globalizarte y vender a clientes de cualquier lugar a través de una única tienda online.</span> </li> <li> <span style="font-weight: 400;" data-mce-style="font-weight: 400;"></span><a href="/es-es/promociona"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Herramientas de engagement y marketing</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;">. Llega a la persona adecuada con el mensaje idóneo en el momento más oportuno gracias a las herramientas de marketing y engagement de Shopify. Saca partido a la segmentación, el email marketing, la automatización y mucho más para conseguir mayor relevancia y atraer a más público.</span> </li> <li> <span style="font-weight: 400;" data-mce-style="font-weight: 400;"></span><a href="/es-es/inbox"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Herramientas de mensajería</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;">. Habla con tus clientes y gestiona las conversaciones desde cualquier lugar gracias a Shopify Inbox. Crea mensajes automatizados y utiliza la información para hacer que tus chats conviertan de verdad.</span> </li> <li> <span style="font-weight: 400;" data-mce-style="font-weight: 400;"></span><a href="/es-es/analytics"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Potentes análisis de marketing</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;">. Podrás tomar decisiones razonadas para tu negocio y comprender el comportamiento de tus clientes gracias a los análisis y los datos de marketing que te proporcionarán los informes y análisis de Shopify.</span> </li> <li> <span style="font-weight: 400;" data-mce-style="font-weight: 400;"></span><a href="/es-es/plus/solutions/b2b-ecommerce"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">B2B en Shopify</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;">. Experiencias personalizadas que encantarán a tus clientes B2B. Con Shopify, puedes gestionar tus clientes B2B y DTC, pedidos, escaparates e inventario, todo desde un mismo lugar.</span> </li> <li> <span style="font-weight: 400;" data-mce-style="font-weight: 400;"></span><a href="https://apps.shopify.com/shopify-forms?itcat=shopify-forms-cta&itterm=editions&show_store_picker=1&locale=es"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shopify Forms</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;">. Utiliza para recopilar correos electrónicos esta aplicación gratuita que está perfectamente integrada con el resto de Shopify: descuentos, </span><a href="/es-es/email-marketing"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shopify Email</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;">, automatizaciones de marketing, </span><a href="/es-es/segmentation"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">segmentación</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> y mucho más.</span> </li> <li> <span style="font-weight: 400;" data-mce-style="font-weight: 400;"></span><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> </span> <a href="/es/blog/segmentacion-de-mercado"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Segmentación de clientes</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;">. Agrupa a los clientes en función de sus comportamientos y características únicos, como cuánto han gastado o dónde se encuentran. Así podrás personalizar tus mensajes y generar más ingresos.</span> </li> </ul> <h2 id="7"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Las herramientas que necesitas para crecer y prosperar</span></h2> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-shipping.png?v=1697208512" alt="A demo of Shopify Shipping screens" loading="lazy"></span></p> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shopify Shipping y otras funciones integradas agilizan las operaciones de tu tienda online.</span></p> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shopify facilita el camino de los emprendedores hacia el éxito mediante funciones que ayudan a gestionar el inventario, agilizar los envíos y alcanzar los objetivos empresariales:</span></p> <ul> <li> <span style="font-weight: 400;" data-mce-style="font-weight: 400;"></span><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> </span> <a href="https://help.shopify.com/es/manual/shopify-admin/shopify-admin-overview"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Un panel de control central</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;">. Gestiona tu negocio, tus pedidos y tus clientes en todos los canales de venta y tiendas físicas desde un único lugar.</span> </li> <li> <span style="font-weight: 400;" data-mce-style="font-weight: 400;"></span><a href="/es-es/orders"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Herramientas para el envío y la expedición de pedidos</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;">. Con Shopify, centraliza todo lo que necesitas para gestionar la expedición de pedidos, el inventario, los envíos y mucho más. Saca partido a </span><a href="/es/shipping"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shopify Shipping</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> para obtener las mejores tarifas de las empresas de mensajería, imprimir etiquetas y agilizar la gestión de los pedidos.</span> </li> <li> <span style="font-weight: 400;" data-mce-style="font-weight: 400;"></span><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Productos financieros. Gestiona las finanzas de tu negocio con</span><a href="https://help.shopify.com/es/manual/payments/shopify-payments/faq"><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> Balance</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;">,</span><a href="/es/lending/capital"> <span style="font-weight: 400;" data-mce-style="font-weight: 400;">Capital</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;">,</span><a href="https://apps.shopify.com/bill-pay?locale=es&search_id=b73aaeeb-99eb-49c7-9ebe-a6f4af5afe94&surface_detail=Shopify+Bill+Pay&surface_inter_position=1&surface_intra_position=4&surface_type=search"><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> Bill Pay</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> y</span><a href="https://help.shopify.com/es/manual/finances/shopify-credit"><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> Credit</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;">. </span> </li> <li> <span style="font-weight: 400;" data-mce-style="font-weight: 400;"></span><a href="https://shop.app/what-shop-does" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shop Pay</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;">. Permite a los clientes realizar pagos rápidamente. Utiliza encriptación para guardar los datos con seguridad y luego ofrecer el pago rápido en un solo clic. A tus clientes les encantará que les ofrezcas opciones de pago flexibles, como </span><a href="/es/blog/pago-en-un-click"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">el pago a plazos</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;">.</span> </li> <li> <span style="font-weight: 400;" data-mce-style="font-weight: 400;"></span><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> </span> <a href="/es-es/mobile"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Aplicación móvil</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;">. Utiliza la app de Shopify para gestionar tu negocio estés donde estés. Con ella puedes gestionar tu tienda de Shopify desde cualquier lugar, reaccionar a la información en tiempo real, comprobar los análisis y mucho más.</span> </li> </ul> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">💡 Shopify ofrece un conjunto de </span><a href="/es/herramientas"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">herramientas gratuitas</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> que simplifican el trabajo de cualquier emprendedor.</span></p> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Prueba el </span><a href="/es/herramientas/redimensionador-optimizador-imagenes%23ToolContent"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">redimensionador de imágenes</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> para fotos de productos o publicaciones en redes sociales, utiliza el </span><a href="/es/herramientas/generador-eslogan-para-empresas"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">creador de eslóganes</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> para diseñar tus campañas rápidamente o genera </span><a href="/es/herramientas/generador-politica-de-privacidad/reembolso"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">políticas de reembolso</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> en un instante.</span></p> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> </span></p> <h2 id="8"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Una plataforma de comercio flexible, para todos los negocios</span></h2> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/pexels-photo-9050572.jpg?v=1697208548" alt="A customer talks to a retail employee in a cafe" loading="lazy"></span></p> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Dado que Shopify sirve a millones de empresas que venden todo tipo de productos en mercados de todo el mundo, resolver las necesidades de cada una de ellas no es una tarea sencilla.</span></p> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">En lugar de concentrar todas las funciones posibles en una plataforma que resultaría confusa para la mayor parte de los usuarios, Shopify da prioridad a la flexibilidad. Puedes añadir todas las funciones que necesites para abordar las complejidades de tu negocio.</span></p> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Los productos y los canales de venta opcionales pueden añadirse directamente desde el panel de control de Shopify. Además, animamos a los desarrolladores del mundo entero a que creen aplicaciones, temas y otras integraciones específicas para la plataforma de Shopify.</span></p> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Si quieres arremangarte y experimentar directamente con el código, Shopify no te pone trabas:</span></p> <ul> <li> <span style="font-weight: 400;" data-mce-style="font-weight: 400;"></span><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> </span> <span style="font-weight: 400;" data-mce-style="font-weight: 400;">Personaliza el tema que elijas o crea uno nuevo desde cero.</span> </li> <li> <span style="font-weight: 400;" data-mce-style="font-weight: 400;"></span><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Crea aplicaciones personalizadas para tu tienda utilizando </span><a href="https://shopify.dev"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">las </span><span style="font-weight: 400;" data-mce-style="font-weight: 400;">herramientas para desarrolladores</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> y las API de Shopify.</span> </li> <li> <span style="font-weight: 400;" data-mce-style="font-weight: 400;"></span><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> </span> <span style="font-weight: 400;" data-mce-style="font-weight: 400;">Utiliza las API para impulsar experiencias personalizadas, como vender tus productos dentro de un videojuego.</span> </li> </ul> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Con Shopify, el precio a pagar por tener acceso a funciones avanzadas no es la facilidad de uso. Pon en marcha tu tienda y tus campañas rápidamente, al tiempo que creas experiencias enriquecedoras que le harán la competencia a las mejores marcas del mercado.</span></p> <h2 id="9"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Empieza con Shopify hoy mismo</span></h2> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shopify es una completa plataforma de comercio y un amplio ecosistema que conecta a vendedores, desarrolladores, expertos en negocios y clientes en la búsqueda común de hacer que el comercio sea mejor para todos.</span></p> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Shopify hace que </span><a href="/es/blog/emprendedurismo"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">emprender</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;"> sea más accesible para cualquiera que busque independencia, desde estrellas de TikTok hasta desarrolladores de productos innovadores. Da igual si eres un creador que busca monetizar su </span><a href="/es/blog/marca-personal-como-posicionar-tu-marca-sin-comprometer-tus-principios"><span style="font-weight: 400;" data-mce-style="font-weight: 400;">marca personal</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;">, un innovador que todavía no tiene clara la manera de poner en marcha su negocio o una marca tradicional que llega a clientes de todo el mundo, Shopify está hecho a tu medida.</span></p> <p><span style="font-weight: 400;" data-mce-style="font-weight: 400;">¿Preparado para <a href="/es/blog/13-pasos-para-comenzar-tu-negocio">crear un negocio</a>? La puesta en marcha de Shopify comienza con una prueba gratuita para que puedas explorar todo lo que te ofrece la plataforma. No esperes más. Empieza ya a construir tu marca, desarrollar tus productos y llegar a los clientes para conseguir ventas, tanto online como en persona.</span></p> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Más información</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/es/blog/como-iniciar-tu-negocio-en-mexico">¿Cómo crear una nueva marca en México? Guía en 8 pasos</a></li><li class="mt-2"><a href="/es/blog/shopify-espanol">Desde hoy, Shopify está disponible en español</a></li><li class="mt-2"><a href="/es/blog/17692972-como-crear-una-pagina-web-profesional-y-exitosa">Cómo crear una página web para vender- crea tu sitio en 9 pasos</a></li><li class="mt-2"><a href="/es/blog/12377277-guia-completa-de-dropshipping">Dropshipping- ¿qué es y en qué consiste?</a></li><li class="mt-2"><a href="/es/blog/12-aplicaciones-de-shopify-para-encontrar-productos-para-vender-sin-tener-que-enviarlos-tu-mismo">12 empresas para hacer Dropshipping con sus apps para tu tienda Shopify</a></li><li class="mt-2"><a href="/es/blog/como-registrar-una-marca">¿Cómo registrar una marca o nombre comercial en España?</a></li><li class="mt-2"><a href="/es/blog/118436485-guia-para-hacer-dropshipping-con-aliexpress">¿Cómo hacer Dropshipping con AliExpress con éxito?</a></li><li class="mt-2"><a href="/es/blog/11-cosas-que-vender-en-shopify-aparte-de-los-productos-fisicos">Vende servicios y productos digitales en tu web de Shopify</a></li><li class="mt-2"><a href="/es/blog/como-construir-una-seccion-de-productos-relacionados-personalizables">Cómo construir una sección de productos relacionados personalizable</a></li><li class="mt-2"><a href="/es/blog/como-crear-un-slider">¿Cómo crear un slider con diferentes imágenes para móvil, tablet y desktop?</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemtype="https://schema.org/FAQPage" itemscope=""> <h2 id="10">Preguntas frecuentes sobre qué es Shopify</h2> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">¿Es Shopify una buena opción para principiantes? ¿Y cuánto cuesta?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Shopify está diseñado para ayudar a los principiantes y es fácil de usar. Tiene la suficiente flexibilidad como para satisfacer las necesidades de las empresas pequeñas que están en crecimiento, así como las de empresas ya establecidas. Crea tu propia tienda online gracias a plantillas que no requieren conocimientos técnicos y que se pueden modificar con una sencilla función de arrastrar y soltar. Recibe los pagos con el propio procesador de pagos de Shopify.</p> <p><br> En cuanto al precio, Shopify tiene varios planes para que las empresas elijan el que mejor les venga, a partir de 5 € al mes. El plan Shopify Starter para creadores que venden a través de canales sociales cuesta 5 € al mes, mientras que el plan Basic cuesta 27 € al mes. <br>Añadir aplicaciones de la App Store de Shopify también puede conllevar costes adicionales. Consulta la página de precios de tu región para obtener información más precisa.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">¿En qué países se puede utilizar Shopify?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Shopify impulsa tiendas online y negocios minoristas de 175 países diferentes. Puedes utilizar Shopify en </span><a data-mce-fragment="1" href="https://help.shopify.com/es/manual/your-account/language_beta" data-mce-href="https://help.shopify.com/es/manual/your-account/language_beta"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">más de 20 idiomas</span></a><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;"> y operar con </span><a data-mce-fragment="1" href="https://help.shopify.com/es/manual/payments/shopify-payments" data-mce-href="https://help.shopify.com/es/manual/payments/shopify-payments"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Shopify Payments</span></a><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;"> en Alemania, Australia, Austria, Bélgica, Canadá, Dinamarca, España, los Estados Unidos, Finlandia, Francia, Hong Kong, Irlanda, Italia, Japón, Nueva Zelanda, Países Bajos, Portugal, Reino Unido, la República Checa, Rumanía, Singapur, Suecia y Suiza</span>.</p> <p>Los negocios en países donde Shopify Payments no está disponible pueden utilizar Shopify con pasarelas de pago de terceros aprobadas.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">¿Qué se puede vender en Shopify?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Con Shopify puedes vender una amplia gama de productos y servicios, incluidos productos físicos, </span><a data-mce-fragment="1" href="/es/blog/crear-y-vender-productos-digitales" data-mce-href="https://www.shopify.com/es/blog/crear-y-vender-productos-digitales"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">productos digitales</span></a><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">,</span><a data-mce-fragment="1" href="/es/blog/como-lanzar-una-caja-de-suscripcion" data-mce-href="https://www.shopify.com/es/blog/como-lanzar-una-caja-de-suscripcion"> <span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">suscripciones</span></a><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">, experiencias y servicios de consultoría. No obstante, hay algunos productos que está prohibido vender en Shopify. Consulta la </span><a data-mce-fragment="1" href="/es-es/legal/aup" data-mce-href="https://www.shopify.com/es-es/legal/aup"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Política de Uso Aceptable</span></a><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;"> antes de empezar a utilizar Shopify para vender tus productos y servicios</span>.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">¿Dónde se puede vender con Shopify?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Con Shopify siempre podrás vender allí donde estén tus clientes. Puede ser a través de una tienda online, en la app Shop, en persona en una tienda física o en un stand en una feria, en marketplaces como Amazon y eBay, en redes sociales como TikTok e Instagram o, incluso, en ventas al por mayor.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">¿Qué hace falta para empezar a vender online con Shopify?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Para empezar a </span><a data-mce-fragment="1" href="/es/blog/mejores-productos-para-vender-por-internet" data-mce-href="https://www.shopify.com/es/blog/mejores-productos-para-vender-por-internet"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">vender online con Shopify</span></a><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;"> es necesario adquirir o fabricar productos e identificar cuál es </span><a data-mce-fragment="1" href="/es/blog/publico-objetivo" data-mce-href="https://www.shopify.com/es/blog/publico-objetivo"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">el público objetivo</span></a><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">. Puedes aprovechar la prueba gratuita de Shopify para explorar la plataforma antes de decidirte por un plan y crear tu tienda online. Sigue esta </span><a data-mce-fragment="1" href="/es/blog/69446597-checklist-para-lanzar-una-tienda-online-shopify" data-mce-href="https://www.shopify.com/es/blog/69446597-checklist-para-lanzar-una-tienda-online-shopify"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">checklist para lanzar una tienda online</span></a><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;"> y asegúrate de que tienes todo listo para empezar a llegar a los clientes y conseguir ventas</span>.</p> </div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> por <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><span itemProp="name">Shopify en español</span></span></div><div class="text-body-sm text-shade-50">Última actualización <time>16 may 2024</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold text-xs font-aktivgroteskextended uppercase mt-4 tablet-xl:mt-0 tablet-xl:text-right">Compartir artículo</div><ul id=":R1bj95n5:" class="flex gap-4 mt-4" data-component-name="social"><li><a class="block h-9 w-9 fill-black hover:fill-shade-7" aria-describedby="blog-social-icon-facebook-:R1bj95n5:" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.shopify.com%2Fes%2Fblog%2Ftutorial-shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-facebook" aria-label="Fuente externa: Facebook (Se abre en una ventana nueva)"><svg viewBox="0 0 30 30"><path d="M15.6 30V19.4h5V15h-5v-3.1c0-1 .6-1.9 1.3-1.9h3.8V5.6h-3.8c-3.1 0-5.6 2.8-5.6 6.3V15H7.5v4.4h3.8v10.1C4.8 27.9 0 22 0 15 0 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API</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://devdegree.ca" aria-label="Fuente externa: Dev Degree" data-component-name="dev-degree">Dev Degree</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="productos"><h2 class="text-base font-bold text-white">Productos</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shop.app" aria-label="Fuente externa: Shop" data-component-name="shop">Shop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/es/plus" aria-label="Shopify Plus" data-component-name="shopify-plus">Shopify Plus</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.linkpop.com/es" aria-label="Fuente 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web</a></li></ul></div></div></div></section><section class="border-t my-0 container max-sm:mx-0 xl:w-full border-white border-opacity-20 bg-inherit" data-section-name="footer" data-section-index="2" data-component-name="footer" data-viewable-component="true"><div class="flex flex-col items-center justify-center gap-4 py-8 sm:items-start sm:gap-8 lg:flex-row lg:justify-between lg:gap-10 bg-black text-white"><div class="mt-1 flex w-full flex-col items-center justify-center sm:flex-row sm:items-start sm:justify-start sm:gap-8 lg:gap-14"><div class="relative hidden sm:block" data-click-outside="dismiss" data-component-name="regions"><button aria-controls="regionSelector" aria-expanded="false" aria-haspopup="true" class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Navegación por región. Actual: Español (Intl.)"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Español (Intl.)</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-black text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es/blog/tutorial-shopify" data-component-name="es-0" aria-current="true">Español (Intl.)<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/blog/what-is-shopify" lang="en-CA" data-component-name="en-CA-1" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/blog/what-is-shopify" lang="en-GB" data-component-name="en-GB-2" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/blog/what-is-shopify" lang="en-AU" data-component-name="en-AU-3" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/blog/what-is-shopify" lang="en-ID" data-component-name="en-ID-4" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/blog/what-is-shopify" lang="en-NZ" data-component-name="en-NZ-5" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/blog/what-is-shopify" lang="en-ZA" data-component-name="en-ZA-6" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/blog/what-is-shopify" lang="en-NG" data-component-name="en-NG-7" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/blog/what-is-shopify" lang="en-PH" data-component-name="en-PH-8" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/blog/what-is-shopify" lang="en-SG" data-component-name="en-SG-9" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk/blog/what-is-shopify" lang="en-HK" data-component-name="en-HK-10" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/blog/what-is-shopify" lang="en-IE" data-component-name="en-IE-11" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/blog/what-is-shopify" lang="en-MY" data-component-name="en-MY-12" aria-current="false">Malaysia</a></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-black pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Navegación por región. Actual: Español (Intl.)"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Español (Intl.)</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-black text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="Navegación por región" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">País/región</h3><button class="h-[1.2em] w-[1.2em] fill-current" type="button" data-component-name="region-selector-close"><svg viewBox="0 0 20 20" aria-label="Cerrar navegación por región" class="h-[1.2em] w-[1.2em] fill-current fill-white"><path d="m11.414 10 6.293-6.293a1 1 0 0 0-1.414-1.414L10 8.586 3.707 2.293a1 1 0 0 0-1.414 1.414L8.586 10l-6.293 6.293a1 1 0 0 0 1.414 1.414L10 11.414l6.293 6.293a.996.996 0 0 0 1.414 0 1 1 0 0 0 0-1.414L11.414 10z"></path></svg></button></div></div><div class="h-full overflow-y-scroll pb-4"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es/blog/tutorial-shopify" data-component-name="es-0" aria-current="true">Español (Intl.)<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/blog/what-is-shopify" lang="en-CA" data-component-name="en-CA-1" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/blog/what-is-shopify" lang="en-GB" data-component-name="en-GB-2" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/blog/what-is-shopify" lang="en-AU" data-component-name="en-AU-3" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/blog/what-is-shopify" lang="en-ID" data-component-name="en-ID-4" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/blog/what-is-shopify" lang="en-NZ" data-component-name="en-NZ-5" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/blog/what-is-shopify" lang="en-ZA" data-component-name="en-ZA-6" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/blog/what-is-shopify" lang="en-NG" data-component-name="en-NG-7" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/blog/what-is-shopify" lang="en-PH" data-component-name="en-PH-8" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/blog/what-is-shopify" lang="en-SG" data-component-name="en-SG-9" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk/blog/what-is-shopify" lang="en-HK" data-component-name="en-HK-10" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/blog/what-is-shopify" lang="en-IE" data-component-name="en-IE-11" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/blog/what-is-shopify" lang="en-MY" data-component-name="en-MY-12" aria-current="false">Malaysia</a></li></ul></div></div></div><ul class="flex flex-col items-center flex-wrap sm:flex-row sm:items-start gap-x-8 md:gap-x-10" data-component-name="bottom-nav"><li class="mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/es/legal/terminos" data-component-name="t-rminos-del-servicio">Términos del servicio</a></li><li class="mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/es/legal/privacidad" data-component-name="pol-tica-de-privacidad">Política de privacidad</a></li><li class="mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/es/sitemap" data-component-name="mapa-del-sitio">Mapa del sitio</a></li></ul></div><ul class="flex gap-4 md:gap-6" data-component-name="social"><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.facebook.com/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-facebook" aria-label="Fuente externa: Facebook (Se abre en una ventana nueva)"><svg viewBox="0 0 30 30"><path d="M15.6 30V19.4h5V15h-5v-3.1c0-1 .6-1.9 1.3-1.9h3.8V5.6h-3.8c-3.1 0-5.6 2.8-5.6 6.3V15H7.5v4.4h3.8v10.1C4.8 27.9 0 22 0 15 0 6.7 6.7 0 15 0s15 6.7 15 15c0 8.1-6.4 14.7-14.4 15z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://twitter.com/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-twitter" aria-label="Fuente externa: Twitter (Se abre en una ventana nueva)"><svg viewBox="0 0 19 19"><path fill-rule="evenodd" clip-rule="evenodd" d="M19 9.5C19 14.7467 14.7467 19 9.5 19C4.25329 19 0 14.7467 0 9.5C0 4.25329 4.25329 0 9.5 0C14.7467 0 19 4.25329 19 9.5ZM8.18721 10.0675L3.64633 3.99603H7.14609L10.123 7.97639L13.8073 3.99603H14.8358L10.5825 8.59099L15.379 15.0039H11.8792L8.64689 10.6819L4.6462 15.0039H3.61771L8.18721 10.0675ZM6.76655 4.75353H5.15877L12.2586 14.2464H13.8663L6.76655 4.75353Z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.youtube.com/user/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-youtube" aria-label="Fuente externa: YouTube (Se abre en una ventana nueva)"><svg viewBox="0 0 30 30"><path d="M30 15c0 8.3-6.7 15-15 15S0 23.3 0 15 6.7 0 15 0s15 6.7 15 15zm-5.6 0c0-6.9 0-6.9-9.4-6.9s-9.4 0-9.4 6.9 0 6.9 9.4 6.9 9.4 0 9.4-6.9zm-11.9-3.7 6.3 3.8-6.3 3.8v-7.6z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.instagram.com/shopify/" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-instagram" aria-label="Fuente externa: Instagram (Se abre en una ventana nueva)"><svg viewBox="0 0 18 18"><path clip-rule="evenodd" d="M9 0c5 0 9 4 9 9s-4 9-9 9-9-4-9-9 4-9 9-9zM6.7 3.5h4.7c1.8 0 3.2 1.4 3.2 3.1v4.7c0 1.7-1.4 3.1-3.2 3.1H6.7c-1.8 0-3.2-1.4-3.2-3.1V6.7c0-1.8 1.4-3.2 3.2-3.2zM9 6.2c1.6 0 2.9 1.3 2.9 2.9S10.6 12 9 12s-3-1.3-3-2.9 1.3-2.9 3-2.9zm0 1.2c.9 0 1.7.8 1.7 1.7 0 .9-.8 1.7-1.7 1.7-.9 0-1.7-.8-1.7-1.7 0-.9.7-1.7 1.7-1.7zm2.8-1.7c.3 0 .6.2.6.6 0 .3-.2.6-.6.6-.3 0-.6-.2-.6-.6 0-.4.3-.6.6-.6zm-4.6-1h3.7c1.4 0 2.5 1.1 2.5 2.5v3.7c0 1.4-1.1 2.5-2.5 2.5H7.2c-1.4 0-2.5-1.1-2.5-2.5V7.2c-.1-1.4 1.1-2.5 2.5-2.5z" fill-rule="evenodd"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" 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(2025)","publishedAt":"2024-05-16T08:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0229/0839/articles/what-is-shopify_7b3e7c0c-f6da-4efa-8f37-2d8501c743d7_1.webp?v=1715961233","altText":null,"width":1848,"height":970},"tags":["Featured","Hero","Tutoriales de Shopify"],"contentHtml":"\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eÍNDICE\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003e¿Qué es Shopify?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003e¿Cómo funciona Shopify?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003e¿Qué está incluido en Shopify?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003e7 razones para elegir Shopify\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eLleva tu marca a todas partes, vende en cualquier lugar\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eShopify te ayuda a conectar con tus clientes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eLas herramientas que necesitas para crecer y prosperar\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eUna plataforma de comercio flexible, para todos los negocios\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eEmpieza con Shopify hoy mismo\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003ePreguntas frecuentes sobre qué es Shopify\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003cp\u003eCada día, millones de personas confían en Shopify para impulsar sus negocios. Desde pequeños negocios online para ganar algo de dinero extra, hasta grandes superficies del comercio minorista mundial, pasando por pequeñas tiendas de barrio... Shopify impulsa todo tipo de comercios.\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e¿Pero qué es Shopify y cómo funciona? Después de leer este artículo conocerás a fondo el software de gestión de tiendas de Shopify y sus herramientas de venta. Además, aprenderás a personalizar Shopify según tus necesidades y descubrirás por qué podría ser la plataforma adecuada para tu próxima idea de negocio.\u003c/span\u003e\u003c/p\u003e\n\u003ch2 id=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e¿Qué es Shopify?\u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify es una plataforma de ecommerce muy completa, que permite a cualquier emprendedor crear y gestionar su negocio, así como ampliarlo a medida que vaya creciendo. Puedes utilizar Shopify para \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es-es/online\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ecrear una tienda online\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e, gestionar las ventas y el marketing y \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es-es/payments\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eaceptar pagos\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e tanto digitales como físicos.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eLa reputación de Shopify como líder en el sector del comercio se debe directamente a las experiencias de millones de emprendedores y empresarios. A fin de apoyar a los llamados \"solopreneurs\" y a las marcas de las empresas, Shopify ha conseguido crear funciones y productos que impulsan a los negocios del presente y que darán forma al \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es/blog/tendencias-empresariales\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003efuturo del comercio\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e.\u003c/span\u003e\u003c/p\u003e\n\u003ch2 id=\"2\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e¿Cómo funciona Shopify?\u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify agrupa las diferentes actividades propias de un comercio en una única plataforma, con un panel de control único desde el que supervisar todo el proceso de venta, desde la recepción de un \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es-es/orders\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003epedido\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e hasta los \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es-es/analytics\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eanálisis e informes\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e postventa.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eCon Shopify, los empresarios pueden gestionar las ventas de los diferentes canales (su página web, \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es-es/canales\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003elos marketplaces\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e, las redes sociales o \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es-es/pos\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003een persona\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e a través de tiendas físicas). El inventario y la información de los clientes están sincronizados en todos los canales, lo que garantiza una gestión sencilla de las ventas y el negocio.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify es una plataforma segura, alojada y basada en la nube, lo que significa que te permite acceder a tus datos de forma segura desde cualquier dispositivo compatible y con conexión a Internet. Esto te dará flexibilidad para dirigir tu empresa desde cualquier lugar del mundo.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/online-store-example.png?v=1697208119\" alt=\"Demo ecommerce store using a Shopify theme\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eGracias a los temas personalizables e interactivos que Shopify pone a disposición de las tiendas online, como el tema \u003c/span\u003e\u003ca href=\"https://themes.shopify.com/themes/be-yours/styles/beauty?locale=es\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eBe Yours\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e, tu marca brillará en cualquier dispositivo.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eLas empresas de comercio necesitan una serie de herramientas para poder llevar a cabo tareas como la \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es/blog/gestion-de-almacenes\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003egestión del inventario\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e y \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es/shipping\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003elos envíos\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. Conectar estos sistemas puede suponer tiempo y dinero. Por eso, Shopify agrupa diferentes tecnologías y crea una vista completa y única de las actividades de tu negocio en el panel de control de Shopify.\u003c/span\u003e\u003c/p\u003e\n\u003ch2 id=\"3\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e¿Qué está incluido en Shopify?\u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify es un producto adaptable, con una oferta básica común a los diferentes planes. Los usuarios pueden elegir productos adicionales a esa oferta básica, personalizar componentes e integrar aplicaciones para crear una experiencia adaptada a las necesidades de su negocio.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eLa base: El producto principal de Shopify\u003c/span\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eTodos los \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es-es/precios\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eplanes de Shopify\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e* incluyen lo necesario para transformar tu idea en un negocio y empezar a vender: una tienda online con plantillas personalizables, herramientas para vender a través de diferentes canales, el proceso de pago rápido y seguro de Shopify y funciones de marketing integradas. Es la base sobre la que se construyen los demás productos y aplicaciones de Shopify.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eEstas son algunas de las funciones incluidas en una suscripción a Shopify:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c/span\u003e \u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eTemas personalizables. Los \u003c/span\u003e\u003ca href=\"https://themes.shopify.com/collections/free-themes?locale=es\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003etemas gratuitos para tiendas online\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e de Shopify son compatibles con animaciones, desplazamiento dinámico y efectos Hover.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eFunciones de IA para ayudarte a sacar adelante el trabajo. Crea contenidos de tu marca, configura las respuestas automáticas y escribe descripciones de productos con \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es-es/magic\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify Magic\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAcceso a millones de usuarios que utilizan su teléfono móvil para navegar gracias a la aplicación Shop. Personalizar tu tienda móvil y llevar tu marca más allá será cuestión de unos pocos clics. \u003c/span\u003e\u003ca href=\"https://youtu.be/iGtZHDOq4E4?feature=shared\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShop\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e incluye colecciones, categorías y navegación personalizables. Es como tu tienda online.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eEl mejor proceso de pago del mundo. Los planes de Shopify incluyen un\u003c/span\u003e\u003ca href=\"https://www.shopify.com/es-es/checkout\"\u003e \u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eproceso de pago de un solo clic\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e que presenta las mejores tasas de conversión del mundo y que se ha ganado la confianza de algunas de las mejores marcas del mundo.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c/span\u003e \u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eUn dominio personalizado. \u003ca href=\"/es/dominios\"\u003eElige y \u003c/a\u003e\u003c/span\u003e\u003ca href=\"/es/dominios\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ealoja\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e tu \u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003edominio\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e de forma segura con Shopify, sin renunciar al pleno control y con una configuración que te permitirá personalizarlo fácilmente.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003ci\u003e*El\u003c/i\u003e \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es-es/starter\"\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eplan Starter\u003c/span\u003e\u003c/i\u003e\u003c/a\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e de Shopify está diseñado para social selling y puede que no incluya algunas de las funciones básicas descritas anteriormente.\u003c/span\u003e\u003c/i\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eNivel 2: Productos, planes y servicios adicionales de Shopify\u003c/span\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eCada empresa es única. Y a medida que tu tienda vaya creciendo, también irán evolucionando tus necesidades. Por eso Shopify ofrece potentes mejoras que podrás añadir a tu cuenta, muchas de ellas sin coste adicional. Desde acceso a capital hasta opciones de pago acelerado, todos los productos exclusivos de Shopify pueden incorporar sin problema al panel de control único. \u003c/span\u003e\u003c/p\u003e\n\u003ch4\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify POS\u003c/span\u003e\u003c/h4\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eCon \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es-es/pos\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify POS\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e puedes vender en persona. Se trata de un plan y de \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es-es/pos/hardware\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ehardware\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e con los que hacer ventas físicas espontáneas o en tiendas físicas. Los planes de Shopify para tiendas minoristas incluyen también todo lo que hace falta para vender online, y todas las ventas estarán siempre sincronizadas en Shopify, independientemente del canal por el que se hayan realizado.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-pos-go.png?v=1697208213\" alt=\"A person taps a credit card on a Shopify POS device\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAcepta pagos en cualquier lugar gracias a \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es-es/pos/hardware\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify POS Go\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e.\u003c/span\u003e\u003c/p\u003e\n\u003ch4\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify Plus\u003c/span\u003e\u003c/h4\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e¿Quieres subir de nivel? \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es-es/plus\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify Plus\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e es una solución empresarial personalizable: una plataforma escalable y potente para negocios de gran volumen. Únete a algunas de las mejores marcas del mundo, como Pdepaola, Pompeii y Platanomelón, y vende en todo el mundo desde una sola plataforma, repleta de potentes automatizaciones e innovaciones. Vende más, avanza más rápido y accede a colaboraciones estratégicas.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eEntre las características exclusivas de Shopify Plus se encuentran:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c/span\u003e \u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eProceso de pago personalizable con integraciones de apps. \u003c/span\u003e\u003ca href=\"https://apps.shopify.com/stories/guide-customize-your-checkout?locale=es\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAmplía tu proceso de pago\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e sobre la base de aplicaciones, con seguridad ante actualizaciones, una mayor tasa de conversión e integración con Shop Pay.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAutomatización de procesos B2B. Sácale más partido a tus aplicaciones usando \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es-es/flow\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify Flow\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eListas personalizadas de públicos. Con \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es-es/audiences\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify Audiences\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e puedes afinar la captación de clientes gracias a algoritmos inteligentes que predicen quiénes pueden convertirse en clientes relevantes para tu negocio. Esta función actualmente solo está disponible para tiendas de los Estados Unidos y Canadá.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eCálculo de impuestos de importación. Vende más allá de cualquier frontera gracias a tu tienda online con \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es-es/markets\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify Markets\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c/span\u003e \u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAdemás, tendrás acceso a soporte técnico especializado 24 horas al día.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e💡 Más información: \u003c/span\u003e\u003ca href=\"https://help.shopify.com/es/manual/intro-to-shopify/pricing-plans/plans-features/shopify-plus-plan\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ePrecios, características y recursos de Shopify Plus\u003c/span\u003e\u003c/a\u003e\u003c/p\u003e\n\u003ch4\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eComponentes modulares\u003c/span\u003e\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"https://www.shopify.com/es-es/commerce-components\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eCommerce Components\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e de Shopify es un stack de modernas herramientas diseñado específicamente para el comercio minorista. Con esta solución, algunos de los mayores minoristas del mundo, como Mattel y Glossier, han podido integrar los \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es-es/components\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ecomponentes\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e de Shopify con sus propios sistemas. Commerce Components proporciona acceso a las funciones básicas de Shopify, como el proceso de pago con una tasa de conversión un 72% superior a la media, además de a API flexibles que permiten crear experiencias de cliente dinámicas e integradas a la perfección con las tecnologías de back office de cada empresa.\u003c/span\u003e\u003c/p\u003e\n\u003ch4\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e¡Y muchos más!\u003c/span\u003e\u003c/h4\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eOtros productos de Shopify disponibles como complementos adicionales para la mayoría de los planes son:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c/span\u003e \u003ca href=\"https://www.shopify.com/collabs/find-influencers\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify Collabs\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. Contacta con los mejores influencers y afiliados para que representen tus productos y generen tráfico a tu tienda online. Disponible en los Estados Unidos, el Reino Unido y Canadá.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003ca href=\"https://www.shopify.com/es-es/inbox\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify Inbox\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. Convierte en compradores a los visitantes de tu tienda online gracias al potencial del chat marketing.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c/span\u003e \u003ca href=\"https://www.shopify.com/es/lending/capital\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify capital\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. Accede al dinero que necesitas para ampliar tu negocio. Disponible en Australia, Canadá, el Reino Unido y Estados Unidos\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eVer todos \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es-es/productos\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003elos productos y las funciones de Shopify\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eNivel 3: Aplicaciones creadas por partners de confianza\u003c/span\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eEn la \u003c/span\u003e\u003ca href=\"https://apps.shopify.com/?shpxid=a9912efc-9F8C-419E-73C2-B5AA3124C7BB\u0026amp;locale=es\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003etienda de aplicaciones de Shopify\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e encontrarás miles de aplicaciones creadas por desarrolladores externos para personalizar tu tienda online.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e¿Necesitas algo muy específico para tu empresa? Es probable que ya exista una aplicación que te ayude a hacerlo realidad. Hay de todo: aplicaciones para enviar SMS inteligentes, para crear guías de tallas personalizadas, para hacer recomendaciones de tu tienda online generadas por inteligencia artificial o para gestionar los anuncios en las redes sociales... Solo tienes que echar un vistazo a la tienda de apps para encontrar lo que buscas.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-app-store_c8610654-61ab-4a85-89d5-a0fca9bbb47b.png?v=1697208282\" alt=\"A webpage from Shopify's theme store\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eExplora las aplicaciones por categoría y ordénalas por fecha de lanzamiento y por popularidad entre los usuarios de Shopify.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eSi no encuentras la aplicación que buscas, también hay un \u003c/span\u003e\u003ca href=\"https://www.shopify.com/partners/directory\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003edirectorio de partners expertos en Shopify\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e con los que puedes contratar para crear soluciones personalizadas para tu negocio.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eVamos al grano: precios y planes de Shopify\u003c/span\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eLos \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es-es/precios\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eplanes de Shopify\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e van desde el \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es-es/starter\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eplan Starter\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e, perfecto para creadores que utilizan sus redes sociales para vender productos, hasta el plan Shopify Retail, diseñado para tiendas físicas, pasando por \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es-es/plus\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003esoluciones personalizadas\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e destinadas a marcas internacionales de gran volumen. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eLos precios de los planes de Shopify van desde los 5 € al mes del plan Starter hasta los más de 2 300 dólares de los Estados Unidos al mes de Shopify Plus.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eLos tres planes principales de Shopify para tiendas online son:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c/span\u003e \u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify Basic: Perfecto para pequeñas empresas.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify: Ideal para empresas en crecimiento.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c/span\u003e \u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify Advanced: Más funciones para empresas medianas y grandes.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eNo se aplican comisiones por transacción para las tiendas que utilicen Shopify Payments. No obstante, en caso de elegir un proveedor de pagos externo, se aplican algunas tasas adicionales.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eLos planes de Shopify incluyen una prueba gratuita.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eEstos son los planes adicionales:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c/span\u003e \u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eStarter: Pensado para creadores y para personas que utilizan sus redes sociales y sus apps de mensajería para vender (sin necesidad de una tienda online).\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eRetail: Para tiendas físicas o ventas presenciales (Shopify POS).\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c/span\u003e \u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ePlus: Una solución para empresas con un gran volumen de ventas.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e✏️ Recuerda: Consulta la página de precios específica de tu región para obtener información precisa y actualizada sobre los precios.\u003c/span\u003e\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e7 razones para elegir Shopify\u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/woman-working-at-computer.jpg?v=1697208379\" alt=\"Woman works at a laptop surrounded by books\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eTodos hemos estado ahí: quieres crear un negocio desde cero o quieres migrar tu negocio a un nuevo partner, pero hay tantas soluciones en el mercado que no sabes por cuál decantarte. ¿Cómo saber si Shopify es la mejor opción para tu marca?\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eA continuación repasamos sus ventajas exclusivas de Shopify. Si, después de leer el artículo, quieres algo más de información, puedes \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es-es/compare\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ecomparar Shopify\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e con otras plataformas de ecommerce para ayudarte a decidir cuál es la opción que se adecúa mejor a tus necesidades.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e1. El apoyo que presta Shopify es útil en todo el ecosistema del ecommerce\u003c/span\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eOnline, offline y cualquier opción intermedia, Shopify es hoy la casa de un amplio y diverso grupo de empresarios, vendedores, emprendedores, desarrolladores y partners.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e2. Desde Shopify para el mundo\u003c/span\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify permite a emprendedores de todo el mundo crear, conectar y llevar más allá sus negocios. Shopify trabaja para impulsar negocios de más de 175 países diferentes, a los que proporciona la plataforma, los componentes y las herramientas necesarias para vender tanto de manera local como de manera internacional.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e3. Shopify potencia la expresión creativa\u003c/span\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify cree que en el comercio es buena la diversidad de voces, historias y experiencias. Por eso es un producto diseñado con el mayor grado posible de extensibilidad, flexibilidad, personalización y libertad de expresión.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e4. Shopify hace que tu marca brille\u003c/span\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAquí la estrella siempre va a ser tu marca. Shopify trabaja duro entre los bastidores de la web de ecommerce de tu marca. \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es/blog/12733605-el-secreto-de-contar-la-historia-de-tu-marca-con-un-diseno-de-ventas-incluido\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eCuenta la historia de tu marca\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e y tus productos gracias a toda una serie de temas que admiten personalizaciones, vídeos y demás funciones para dar vida a tu tienda y propiciar experiencias de compra sobresalientes.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e5. Shopify es la plataforma de comercio con mejor integración del mercado\u003c/span\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify no solo centraliza comercios enteros, sino que también ofrece acceso al mayor conjunto de integraciones construidas con un marco técnico compartido. Esto garantiza a Shopify amplitud y profundidad en todo tipo de temas, aplicaciones, canales, productos y experiencias.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e6. Shopify acaba con las complicaciones innecesarias\u003c/span\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eLos empresarios independientes tienen que hacer tareas de lo más diversas, sobre todo cuando acaban de crear la empresa. Por eso, Shopify ofrece una plataforma sencilla y accesible que integra herramientas y canales en un único lugar. Los empresarios eligen solo aquellas funciones que necesitan, lo que acaba con el desorden y agiliza las operaciones.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e7. Shopify está diseñado para crecer contigo\u003c/span\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eIndependientemente de tus conocimientos técnicos, el ritmo de crecimiento de tu empresa, su tamaño, su complejidad o su ubicación, nunca te faltarán tecnología y funciones para llevar tu negocio más allá. Shopify ofrece planes y productos que se adaptan a ti a medida que escalas o evolucionas.\u003c/span\u003e\u003c/p\u003e\n\u003ch2 id=\"5\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eLleva tu marca a todas partes, vende en cualquier lugar\u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-anywhere-discount-retail.png?v=1697208448\" alt=\"A sale card sits in a retail merchandising display\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify te ayuda a convertir tu visión de marca en una experiencia real, para que puedas llegar a los clientes perfectos en el lugar adecuado: online, offline y en cualquier punto intermedio.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eVender en una tienda online\u003c/span\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eVende tus productos a clientes que navegan desde el ordenador o el móvil a través de una tienda online personalizada y específica de tu marca. Personaliza tu tienda con \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es/blog/15375453-5-elementos-que-no-deben-faltar-en-tu-pagina-de-inicio\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eescaparates adaptados\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e para crear una experiencia de compra online única y fluida para tus clientes.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eVender a través de canales sociales y marketplaces\u003c/span\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ePromociona y vende tus productos a través de múltiples canales, pero siempre desde un único lugar centralizado: Shopify. Aumenta tu público vendiendo allí donde compran tus clientes potenciales, a través de las redes sociales y de marketplaces tan populares como Facebook o Walmart. Integra los \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es-es/canales\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ecanales de venta\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e con aplicaciones que sincronizan el inventario y los datos.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eVender en la app Shop\u003c/span\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eFacilita a los clientes el pago rápido, el seguimiento de los pedidos y los detalles del envío, así como descubrir negocios como el tuyo con la \u003c/span\u003e\u003ca href=\"https://shop.app/\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eapp Shop\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e, un asistente de compras digital creado por \u003c/span\u003e\u003ca href=\"https://shop.app/shop-pay\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShop Pay\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eVender en persona con herramientas de venta al por menor\u003c/span\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eVende en persona sin dejar de tener acceso a los datos que se necesitan para vender online gracias al completo sistema de puntos de venta (POS) de Shopify. Proporciona a los clientes una experiencia de compra sin complicaciones, gestiona al personal, controla el inventario y mucho más. Desde soluciones completas de puntos de venta para marcas con varias tiendas físicas, hasta hardware portátil para vender en mercados, Shopify lo tiene todo pensado.\u003c/span\u003e\u003c/p\u003e\n\u003ch2 id=\"6\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify te ayuda a conectar con tus clientes\u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-marketing.png?v=1697208478\" alt=\"A demo of Shopify's built-in analytics for store owners\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eLa información integrada en el panel de control de Shopify te ayuda a comprender a tus clientes para enviarles tus mensajes de marketing en el mejor momento.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify ofrece a los empresarios la oportunidad de entablar y mantener relaciones duraderas con sus clientes a través de un conjunto de funciones, integraciones de aplicaciones y automatizaciones como estas:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c/span\u003e \u003ca href=\"https://www.shopify.com/es-es/markets\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify Markets\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. Mejora tu alcance vendiendo a clientes de todo el mundo. Con Shopify Markets, puedes globalizarte y vender a clientes de cualquier lugar a través de una única tienda online.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003ca href=\"https://www.shopify.com/es-es/promociona\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eHerramientas de engagement y marketing\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. Llega a la persona adecuada con el mensaje idóneo en el momento más oportuno gracias a las herramientas de marketing y engagement de Shopify. Saca partido a la segmentación, el email marketing, la automatización y mucho más para conseguir mayor relevancia y atraer a más público.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003ca href=\"https://www.shopify.com/es-es/inbox\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eHerramientas de mensajería\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. Habla con tus clientes y gestiona las conversaciones desde cualquier lugar gracias a Shopify Inbox. Crea mensajes automatizados y utiliza la información para hacer que tus chats conviertan de verdad.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003ca href=\"https://www.shopify.com/es-es/analytics\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ePotentes análisis de marketing\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. Podrás tomar decisiones razonadas para tu negocio y comprender el comportamiento de tus clientes gracias a los análisis y los datos de marketing que te proporcionarán los informes y análisis de Shopify.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003ca href=\"https://www.shopify.com/es-es/plus/solutions/b2b-ecommerce\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eB2B en Shopify\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. Experiencias personalizadas que encantarán a tus clientes B2B. Con Shopify, puedes gestionar tus clientes B2B y DTC, pedidos, escaparates e inventario, todo desde un mismo lugar.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003ca href=\"https://apps.shopify.com/shopify-forms?itcat=shopify-forms-cta\u0026amp;itterm=editions\u0026amp;show_store_picker=1\u0026amp;locale=es\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify Forms\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. Utiliza para recopilar correos electrónicos esta aplicación gratuita que está perfectamente integrada con el resto de Shopify: descuentos, \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es-es/email-marketing\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify Email\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e, automatizaciones de marketing, \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es-es/segmentation\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003esegmentación\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e y mucho más.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c/span\u003e \u003ca href=\"https://www.shopify.com/es/blog/segmentacion-de-mercado\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eSegmentación de clientes\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. Agrupa a los clientes en función de sus comportamientos y características únicos, como cuánto han gastado o dónde se encuentran. Así podrás personalizar tus mensajes y generar más ingresos.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"7\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eLas herramientas que necesitas para crecer y prosperar\u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-shipping.png?v=1697208512\" alt=\"A demo of Shopify Shipping screens\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify Shipping y otras funciones integradas agilizan las operaciones de tu tienda online.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify facilita el camino de los emprendedores hacia el éxito mediante funciones que ayudan a gestionar el inventario, agilizar los envíos y alcanzar los objetivos empresariales:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c/span\u003e \u003ca href=\"https://help.shopify.com/es/manual/shopify-admin/shopify-admin-overview\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eUn panel de control central\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. Gestiona tu negocio, tus pedidos y tus clientes en todos los canales de venta y tiendas físicas desde un único lugar.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003ca href=\"https://www.shopify.com/es-es/orders\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eHerramientas para el envío y la expedición de pedidos\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. Con Shopify, centraliza todo lo que necesitas para gestionar la expedición de pedidos, el inventario, los envíos y mucho más. Saca partido a \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es/shipping\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify Shipping\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e para obtener las mejores tarifas de las empresas de mensajería, imprimir etiquetas y agilizar la gestión de los pedidos.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eProductos financieros. Gestiona las finanzas de tu negocio con\u003c/span\u003e\u003ca href=\"https://help.shopify.com/es/manual/payments/shopify-payments/faq\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e Balance\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e,\u003c/span\u003e\u003ca href=\"https://www.shopify.com/es/lending/capital\"\u003e \u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eCapital\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e,\u003c/span\u003e\u003ca href=\"https://apps.shopify.com/bill-pay?locale=es\u0026amp;search_id=b73aaeeb-99eb-49c7-9ebe-a6f4af5afe94\u0026amp;surface_detail=Shopify+Bill+Pay\u0026amp;surface_inter_position=1\u0026amp;surface_intra_position=4\u0026amp;surface_type=search\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e Bill Pay\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e y\u003c/span\u003e\u003ca href=\"https://help.shopify.com/es/manual/finances/shopify-credit\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e Credit\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. \u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003ca href=\"https://shop.app/what-shop-does\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShop Pay\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. Permite a los clientes realizar pagos rápidamente. Utiliza encriptación para guardar los datos con seguridad y luego ofrecer el pago rápido en un solo clic. A tus clientes les encantará que les ofrezcas opciones de pago flexibles, como \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es/blog/pago-en-un-click\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eel pago a plazos\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c/span\u003e \u003ca href=\"https://www.shopify.com/es-es/mobile\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAplicación móvil\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. Utiliza la app de Shopify para gestionar tu negocio estés donde estés. Con ella puedes gestionar tu tienda de Shopify desde cualquier lugar, reaccionar a la información en tiempo real, comprobar los análisis y mucho más.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e💡 Shopify ofrece un conjunto de \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es/herramientas\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eherramientas gratuitas\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e que simplifican el trabajo de cualquier emprendedor.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ePrueba el \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es/herramientas/redimensionador-optimizador-imagenes%23ToolContent\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eredimensionador de imágenes\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e para fotos de productos o publicaciones en redes sociales, utiliza el \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es/herramientas/generador-eslogan-para-empresas\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ecreador de eslóganes\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e para diseñar tus campañas rápidamente o genera \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es/herramientas/generador-politica-de-privacidad/reembolso\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003epolíticas de reembolso\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e en un instante.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c/span\u003e\u003c/p\u003e\n\u003ch2 id=\"8\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eUna plataforma de comercio flexible, para todos los negocios\u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/pexels-photo-9050572.jpg?v=1697208548\" alt=\"A customer talks to a retail employee in a cafe\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eDado que Shopify sirve a millones de empresas que venden todo tipo de productos en mercados de todo el mundo, resolver las necesidades de cada una de ellas no es una tarea sencilla.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eEn lugar de concentrar todas las funciones posibles en una plataforma que resultaría confusa para la mayor parte de los usuarios, Shopify da prioridad a la flexibilidad. Puedes añadir todas las funciones que necesites para abordar las complejidades de tu negocio.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eLos productos y los canales de venta opcionales pueden añadirse directamente desde el panel de control de Shopify. Además, animamos a los desarrolladores del mundo entero a que creen aplicaciones, temas y otras integraciones específicas para la plataforma de Shopify.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eSi quieres arremangarte y experimentar directamente con el código, Shopify no te pone trabas:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c/span\u003e \u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ePersonaliza el tema que elijas o crea uno nuevo desde cero.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eCrea aplicaciones personalizadas para tu tienda utilizando \u003c/span\u003e\u003ca href=\"https://shopify.dev/\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003elas \u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eherramientas para desarrolladores\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e y las API de Shopify.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c/span\u003e \u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eUtiliza las API para impulsar experiencias personalizadas, como vender tus productos dentro de un videojuego.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eCon Shopify, el precio a pagar por tener acceso a funciones avanzadas no es la facilidad de uso. Pon en marcha tu tienda y tus campañas rápidamente, al tiempo que creas experiencias enriquecedoras que le harán la competencia a las mejores marcas del mercado.\u003c/span\u003e\u003c/p\u003e\n\u003ch2 id=\"9\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eEmpieza con Shopify hoy mismo\u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify es una completa plataforma de comercio y un amplio ecosistema que conecta a vendedores, desarrolladores, expertos en negocios y clientes en la búsqueda común de hacer que el comercio sea mejor para todos.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify hace que \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es/blog/emprendedurismo\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eemprender\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e sea más accesible para cualquiera que busque independencia, desde estrellas de TikTok hasta desarrolladores de productos innovadores. Da igual si eres un creador que busca monetizar su \u003c/span\u003e\u003ca href=\"https://www.shopify.com/es/blog/marca-personal-como-posicionar-tu-marca-sin-comprometer-tus-principios\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003emarca personal\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e, un innovador que todavía no tiene clara la manera de poner en marcha su negocio o una marca tradicional que llega a clientes de todo el mundo, Shopify está hecho a tu medida.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e¿Preparado para \u003ca href=\"https://www.shopify.com/es/blog/13-pasos-para-comenzar-tu-negocio\"\u003ecrear un negocio\u003c/a\u003e? La puesta en marcha de Shopify comienza con una prueba gratuita para que puedas explorar todo lo que te ofrece la plataforma. No esperes más. Empieza ya a construir tu marca, desarrollar tus productos y llegar a los clientes para conseguir ventas, tanto online como en persona.\u003c/span\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"10\"\u003ePreguntas frecuentes sobre qué es Shopify\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e¿Es Shopify una buena opción para principiantes? ¿Y cuánto cuesta?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eShopify está diseñado para ayudar a los principiantes y es fácil de usar. Tiene la suficiente flexibilidad como para satisfacer las necesidades de las empresas pequeñas que están en crecimiento, así como las de empresas ya establecidas. Crea tu propia tienda online gracias a plantillas que no requieren conocimientos técnicos y que se pueden modificar con una sencilla función de arrastrar y soltar. Recibe los pagos con el propio procesador de pagos de Shopify.\u003c/p\u003e\n\u003cp\u003e\u003cbr\u003e En cuanto al precio, Shopify tiene varios planes para que las empresas elijan el que mejor les venga, a partir de 5 € al mes. El plan Shopify Starter para creadores que venden a través de canales sociales cuesta 5 € al mes, mientras que el plan Basic cuesta 27 € al mes. \u003cbr\u003eAñadir aplicaciones de la App Store de Shopify también puede conllevar costes adicionales. Consulta la página de precios de tu región para obtener información más precisa.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e¿En qué países se puede utilizar Shopify?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify impulsa tiendas online y negocios minoristas de 175 países diferentes. Puedes utilizar Shopify en \u003c/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https://help.shopify.com/es/manual/your-account/language_beta\" data-mce-href=\"https://help.shopify.com/es/manual/your-account/language_beta\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003emás de 20 idiomas\u003c/span\u003e\u003c/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e y operar con \u003c/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https://help.shopify.com/es/manual/payments/shopify-payments\" data-mce-href=\"https://help.shopify.com/es/manual/payments/shopify-payments\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify Payments\u003c/span\u003e\u003c/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e en Alemania, Australia, Austria, Bélgica, Canadá, Dinamarca, España, los Estados Unidos, Finlandia, Francia, Hong Kong, Irlanda, Italia, Japón, Nueva Zelanda, Países Bajos, Portugal, Reino Unido, la República Checa, Rumanía, Singapur, Suecia y Suiza\u003c/span\u003e.\u003c/p\u003e\n\u003cp\u003eLos negocios en países donde Shopify Payments no está disponible pueden utilizar Shopify con pasarelas de pago de terceros aprobadas.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e¿Qué se puede vender en Shopify?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eCon Shopify puedes vender una amplia gama de productos y servicios, incluidos productos físicos, \u003c/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https://www.shopify.com/es/blog/crear-y-vender-productos-digitales\" data-mce-href=\"https://www.shopify.com/es/blog/crear-y-vender-productos-digitales\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eproductos digitales\u003c/span\u003e\u003c/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e,\u003c/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https://www.shopify.com/es/blog/como-lanzar-una-caja-de-suscripcion\" data-mce-href=\"https://www.shopify.com/es/blog/como-lanzar-una-caja-de-suscripcion\"\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003esuscripciones\u003c/span\u003e\u003c/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e, experiencias y servicios de consultoría. No obstante, hay algunos productos que está prohibido vender en Shopify. Consulta la \u003c/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https://www.shopify.com/es-es/legal/aup\" data-mce-href=\"https://www.shopify.com/es-es/legal/aup\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ePolítica de Uso Aceptable\u003c/span\u003e\u003c/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e antes de empezar a utilizar Shopify para vender tus productos y servicios\u003c/span\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e¿Dónde se puede vender con Shopify?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eCon Shopify siempre podrás vender allí donde estén tus clientes. Puede ser a través de una tienda online, en la app Shop, en persona en una tienda física o en un stand en una feria, en marketplaces como Amazon y eBay, en redes sociales como TikTok e Instagram o, incluso, en ventas al por mayor.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e¿Qué hace falta para empezar a vender online con Shopify?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ePara empezar a \u003c/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https://www.shopify.com/es/blog/mejores-productos-para-vender-por-internet\" data-mce-href=\"https://www.shopify.com/es/blog/mejores-productos-para-vender-por-internet\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003evender online con Shopify\u003c/span\u003e\u003c/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e es necesario adquirir o fabricar productos e identificar cuál es \u003c/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https://www.shopify.com/es/blog/publico-objetivo\" data-mce-href=\"https://www.shopify.com/es/blog/publico-objetivo\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eel público objetivo\u003c/span\u003e\u003c/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. Puedes aprovechar la prueba gratuita de Shopify para explorar la plataforma antes de decidirte por un plan y crear tu tienda online. Sigue esta \u003c/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https://www.shopify.com/es/blog/69446597-checklist-para-lanzar-una-tienda-online-shopify\" data-mce-href=\"https://www.shopify.com/es/blog/69446597-checklist-para-lanzar-una-tienda-online-shopify\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003echecklist para lanzar una tienda online\u003c/span\u003e\u003c/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e y asegúrate de que tienes todo listo para empezar a llegar a los clientes y conseguir ventas\u003c/span\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"En esa guía te enseñamos en detalle las funciones, las ventajas, los planes de suscripción y las posibilidades de personalización de Shopify.","excerptHtml":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eEn esa guía te enseñamos en detalle las funciones, las ventajas, los planes de suscripción y las posibilidades de personalización de Shopify.\u003c/span\u003e\u003c/p\u003e","seo":{"__typename":"SEO","title":"¿Qué es Shopify y cómo funciona? (2025)","description":"En esa guía te enseñamos en detalle las funciones, las ventajas, los planes de suscripción y las posibilidades de personalización de Shopify."},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/what-is-shopify\",\"en-GB\":\"https://www.shopify.com/uk/blog/what-is-shopify\",\"en-AU\":\"https://www.shopify.com/au/blog/what-is-shopify\",\"en-ID\":\"https://www.shopify.com/id/blog/what-is-shopify\",\"en-NZ\":\"https://www.shopify.com/nz/blog/what-is-shopify\",\"en-ZA\":\"https://www.shopify.com/za/blog/what-is-shopify\",\"en-NG\":\"https://www.shopify.com/ng/blog/what-is-shopify\",\"en-PH\":\"https://www.shopify.com/ph/blog/what-is-shopify\",\"en-SG\":\"https://www.shopify.com/sg/blog/what-is-shopify\",\"en-HK\":\"https://www.shopify.com/hk/blog/what-is-shopify\",\"en-IE\":\"https://www.shopify.com/ie/blog/what-is-shopify\",\"en-MY\":\"https://www.shopify.com/my/blog/what-is-shopify\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"¿Cómo crear una nueva marca en México? Guía en 8 pasos\",\"url\":\"blog/como-iniciar-tu-negocio-en-mexico\"},{\"title\":\"Desde hoy, Shopify está disponible en español\",\"url\":\"blog/shopify-espanol\"},{\"title\":\"Cómo crear una página web para vender- crea tu sitio en 9 pasos\",\"url\":\"blog/17692972-como-crear-una-pagina-web-profesional-y-exitosa\"},{\"title\":\"Dropshipping- ¿qué es y en qué consiste?\",\"url\":\"blog/12377277-guia-completa-de-dropshipping\"},{\"title\":\"12 empresas para hacer Dropshipping con sus apps para tu tienda Shopify\",\"url\":\"blog/12-aplicaciones-de-shopify-para-encontrar-productos-para-vender-sin-tener-que-enviarlos-tu-mismo\"},{\"title\":\"¿Cómo registrar una marca o nombre comercial en España?\",\"url\":\"blog/como-registrar-una-marca\"},{\"title\":\"¿Cómo hacer Dropshipping con AliExpress con éxito?\",\"url\":\"blog/118436485-guia-para-hacer-dropshipping-con-aliexpress\"},{\"title\":\"Vende servicios y productos digitales en tu web de Shopify\",\"url\":\"blog/11-cosas-que-vender-en-shopify-aparte-de-los-productos-fisicos\"},{\"title\":\"Cómo construir una sección de productos relacionados personalizable\",\"url\":\"blog/como-construir-una-seccion-de-productos-relacionados-personalizables\"},{\"title\":\"¿Cómo crear un slider con diferentes imágenes para móvil, tablet y desktop?\",\"url\":\"blog/como-crear-un-slider\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"Dropshipping: ¿qué es y en qué consiste?\",\"tags\":[\"Dropshipping\"],\"handle\":\"12377277-guia-completa-de-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0229/0839/files/Untitled_design_28d2915f-46db-4465-9b2d-4e05b188364f.png?format=webp\u0026v=1593015824\u0026width=1024\",\"imageAltText\":\"dropshipping\",\"modifiedAt\":\"2021-12-17\"},{\"title\":\"100 ejemplos de nombres de negocios atractivos\",\"tags\":[\"Marketing\"],\"handle\":\"45475653-como-encontrar-el-nombre-perfecto-para-tu-nuevo-negocio\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0229/0839/files/407D877F-B2BE-4EA8-B03A-8939F413585D.jpg?v=1630308833\u0026width=1024\",\"imageAltText\":\"Hojas pequeñas de papel de diferentes colores colocadas en una pared o tablón con sugerencias de nombres de negocios escritas en ellas\",\"modifiedAt\":\"2023-09-11\"},{\"title\":\"¿Qué vender por Internet? 11 productos TOP para vender online\",\"tags\":[\"Cómo vender online\"],\"handle\":\"mejores-productos-para-vender-por-internet\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0229/0839/files/Untitled_design_2fbf6ff5-8a54-45aa-b5b4-992118d4e2f4.jpg?v=1617647345\u0026width=1024\",\"imageAltText\":\"que vender\",\"modifiedAt\":\"2023-01-10\"},{\"title\":\"Cómo empezar a hacer dropshipping sin dinero\",\"tags\":[\"Cómo vender online\"],\"handle\":\"como-iniciar-una-tienda-en-linea-sin-dinero\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0229/0839/files/como-lanzar-tienda-online-sin-dinero.jpg?5762934324581372090\u0026width=1024\",\"imageAltText\":\"feature\",\"modifiedAt\":\"2016-06-06\"},{\"title\":\"Cómo conseguir los mejores proveedores de dropshipping: ¡consejos y claves!\",\"tags\":[\"Dropshipping\"],\"handle\":\"12424049-guia-completa-de-dropshipping-capitulo-3-como-encontrar-y-trabajar-con-proveedores\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0229/0839/files/10_B.jpg?v=1610557117\u0026width=1024\",\"imageAltText\":\"proveedores de dropshipping\",\"modifiedAt\":\"2023-12-08\"},{\"title\":\"¿Qué es Shopify y cómo funciona? Guía completa en español\",\"tags\":[\"Tutoriales de Shopify\"],\"handle\":\"tutorial-shopify\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0229/0839/files/Untitled_design_627a4ccb-cb86-4bab-808f-1ebdc7e7fe7c.jpg?v=1615480347\u0026width=1024\",\"imageAltText\":\"Qué es Shopify\",\"modifiedAt\":\"2022-12-22\"},{\"title\":\"10 mejores productos de Dropshipping para hispanohablantes\",\"tags\":[\"Dropshipping\"],\"handle\":\"mejores-productos-dropshipping-para-vender-en-paises-hispanohablantes\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0229/0839/files/containers.jpg?v=1550772465\u0026width=1024\",\"imageAltText\":\"mejores productos dropshipping\",\"modifiedAt\":\"2021-12-31\"},{\"title\":\"¿Cómo ganar dinero? 7 ideas + ejemplos\",\"tags\":[\"Emprender\"],\"handle\":\"como-ganar-dinero-extra\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0229/0839/files/comoganardinero.png?format=webp\u0026v=1701252673\u0026width=1024\",\"imageAltText\":\"como ganar dinero\",\"modifiedAt\":\"2023-11-29\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0229/0839/articles/what-is-shopify_7b3e7c0c-f6da-4efa-8f37-2d8501c743d7_1.webp?v=1715961233","imageAltText":null,"imageClass":"","modifiedAt":"16 may 2024","modifiedAtRaw":"2024-05-16T08:00:00Z"},"metaDescription":"En esa guía te enseñamos en detalle las funciones, las ventajas, los planes de suscripción y las posibilidades de personalización de Shopify.","contentHtml":"\n\u003cp\u003eCada día, millones de personas confían en Shopify para impulsar sus negocios. Desde pequeños negocios online para ganar algo de dinero extra, hasta grandes superficies del comercio minorista mundial, pasando por pequeñas tiendas de barrio... Shopify impulsa todo tipo de comercios.\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e¿Pero qué es Shopify y cómo funciona? Después de leer este artículo conocerás a fondo el software de gestión de tiendas de Shopify y sus herramientas de venta. Además, aprenderás a personalizar Shopify según tus necesidades y descubrirás por qué podría ser la plataforma adecuada para tu próxima idea de negocio.\u003c/span\u003e\u003c/p\u003e\n\u003ch2 id=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e¿Qué es Shopify?\u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify es una plataforma de ecommerce muy completa, que permite a cualquier emprendedor crear y gestionar su negocio, así como ampliarlo a medida que vaya creciendo. Puedes utilizar Shopify para \u003c/span\u003e\u003ca href=\"/es-es/online\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ecrear una tienda online\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e, gestionar las ventas y el marketing y \u003c/span\u003e\u003ca href=\"/es-es/payments\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eaceptar pagos\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e tanto digitales como físicos.\u003c/span\u003e\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eLa reputación de Shopify como líder en el sector del comercio se debe directamente a las experiencias de millones de emprendedores y empresarios. A fin de apoyar a los llamados \"solopreneurs\" y a las marcas de las empresas, Shopify ha conseguido crear funciones y productos que impulsan a los negocios del presente y que darán forma al \u003c/span\u003e\u003ca href=\"/es/blog/tendencias-empresariales\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003efuturo del comercio\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e.\u003c/span\u003e\u003c/p\u003e\n\u003ch2 id=\"2\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e¿Cómo funciona Shopify?\u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify agrupa las diferentes actividades propias de un comercio en una única plataforma, con un panel de control único desde el que supervisar todo el proceso de venta, desde la recepción de un \u003c/span\u003e\u003ca href=\"/es-es/orders\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003epedido\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e hasta los \u003c/span\u003e\u003ca href=\"/es-es/analytics\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eanálisis e informes\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e postventa.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eCon Shopify, los empresarios pueden gestionar las ventas de los diferentes canales (su página web, \u003c/span\u003e\u003ca href=\"/es-es/canales\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003elos marketplaces\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e, las redes sociales o \u003c/span\u003e\u003ca href=\"/es-es/pos\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003een persona\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e a través de tiendas físicas). El inventario y la información de los clientes están sincronizados en todos los canales, lo que garantiza una gestión sencilla de las ventas y el negocio.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify es una plataforma segura, alojada y basada en la nube, lo que significa que te permite acceder a tus datos de forma segura desde cualquier dispositivo compatible y con conexión a Internet. Esto te dará flexibilidad para dirigir tu empresa desde cualquier lugar del mundo.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/online-store-example.png?v=1697208119\" alt=\"Demo ecommerce store using a Shopify theme\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eGracias a los temas personalizables e interactivos que Shopify pone a disposición de las tiendas online, como el tema \u003c/span\u003e\u003ca href=\"https://themes.shopify.com/themes/be-yours/styles/beauty?locale=es\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eBe Yours\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e, tu marca brillará en cualquier dispositivo.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eLas empresas de comercio necesitan una serie de herramientas para poder llevar a cabo tareas como la \u003c/span\u003e\u003ca href=\"/es/blog/gestion-de-almacenes\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003egestión del inventario\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e y \u003c/span\u003e\u003ca href=\"/es/shipping\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003elos envíos\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. Conectar estos sistemas puede suponer tiempo y dinero. Por eso, Shopify agrupa diferentes tecnologías y crea una vista completa y única de las actividades de tu negocio en el panel de control de Shopify.\u003c/span\u003e\u003c/p\u003e\n\u003ch2 id=\"3\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e¿Qué está incluido en Shopify?\u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify es un producto adaptable, con una oferta básica común a los diferentes planes. Los usuarios pueden elegir productos adicionales a esa oferta básica, personalizar componentes e integrar aplicaciones para crear una experiencia adaptada a las necesidades de su negocio.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eLa base: El producto principal de Shopify\u003c/span\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eTodos los \u003c/span\u003e\u003ca href=\"/es-es/precios\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eplanes de Shopify\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e* incluyen lo necesario para transformar tu idea en un negocio y empezar a vender: una tienda online con plantillas personalizables, herramientas para vender a través de diferentes canales, el proceso de pago rápido y seguro de Shopify y funciones de marketing integradas. Es la base sobre la que se construyen los demás productos y aplicaciones de Shopify.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eEstas son algunas de las funciones incluidas en una suscripción a Shopify:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c/span\u003e \u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eTemas personalizables. Los\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://themes.shopify.com/collections/free-themes?locale=es\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003etemas gratuitos para tiendas online\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e de Shopify son compatibles con animaciones, desplazamiento dinámico y efectos Hover.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u0026nbsp; \u0026nbsp; \u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eFunciones de IA para ayudarte a sacar adelante el trabajo. Crea contenidos de tu marca, configura las respuestas automáticas y escribe descripciones de productos con\u0026nbsp;\u003c/span\u003e\u003ca href=\"/es-es/magic\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify Magic\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u0026nbsp; \u0026nbsp; \u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAcceso a millones de usuarios que utilizan su teléfono móvil para navegar gracias a la aplicación Shop. Personalizar tu tienda móvil y llevar tu marca más allá será cuestión de unos pocos clics.\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://youtu.be/iGtZHDOq4E4?feature=shared\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShop\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e incluye colecciones, categorías y navegación personalizables. Es como tu tienda online.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eEl mejor proceso de pago del mundo. Los planes de Shopify incluyen un\u003c/span\u003e\u003ca href=\"/es-es/checkout\"\u003e \u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eproceso de pago de un solo clic\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e que presenta las mejores tasas de conversión del mundo y que se ha ganado la confianza de algunas de las mejores marcas del mundo.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c/span\u003e \u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eUn dominio personalizado. \u003ca href=\"/es/dominios\"\u003eElige y\u0026nbsp;\u003c/a\u003e\u003c/span\u003e\u003ca href=\"/es/dominios\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ealoja\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e tu\u0026nbsp;\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003edominio\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e de forma segura con Shopify, sin renunciar al pleno control y con una configuración que te permitirá personalizarlo fácilmente.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003ci\u003e*El\u003c/i\u003e\u0026nbsp;\u003c/span\u003e\u003ca href=\"/es-es/starter\"\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eplan Starter\u003c/span\u003e\u003c/i\u003e\u003c/a\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e de Shopify está diseñado para social selling y puede que no incluya algunas de las funciones básicas descritas anteriormente.\u003c/span\u003e\u003c/i\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eNivel 2: Productos, planes y servicios adicionales de Shopify\u003c/span\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eCada empresa es única. Y a medida que tu tienda vaya creciendo, también irán evolucionando tus necesidades. Por eso Shopify ofrece potentes mejoras que podrás añadir a tu cuenta, muchas de ellas sin coste adicional. Desde acceso a capital hasta opciones de pago acelerado, todos los productos exclusivos de Shopify pueden incorporar sin problema al panel de control único.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\n\u003ch4\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify POS\u003c/span\u003e\u003c/h4\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eCon\u0026nbsp;\u003c/span\u003e\u003ca href=\"/es-es/pos\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify POS\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e puedes vender en persona. Se trata de un plan y de\u0026nbsp;\u003c/span\u003e\u003ca href=\"/es-es/pos/hardware\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ehardware\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e con los que hacer ventas físicas espontáneas o en tiendas físicas. Los planes de Shopify para tiendas minoristas incluyen también todo lo que hace falta para vender online, y todas las ventas estarán siempre sincronizadas en Shopify, independientemente del canal por el que se hayan realizado.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-pos-go.png?v=1697208213\" alt=\"A person taps a credit card on a Shopify POS device\" loading=\"lazy\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAcepta pagos en cualquier lugar gracias a\u0026nbsp;\u003c/span\u003e\u003ca href=\"/es-es/pos/hardware\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify POS Go\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e.\u003c/span\u003e\u003c/p\u003e\n\u003ch4\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify Plus\u003c/span\u003e\u003c/h4\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e¿Quieres subir de nivel?\u0026nbsp;\u003c/span\u003e\u003ca href=\"/es-es/plus\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify Plus\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e es una solución empresarial personalizable: una plataforma escalable y potente para negocios de gran volumen. Únete a algunas de las mejores marcas del mundo, como Pdepaola, Pompeii y Platanomelón, y vende en todo el mundo desde una sola plataforma, repleta de potentes automatizaciones e innovaciones. Vende más, avanza más rápido y accede a colaboraciones estratégicas.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eEntre las características exclusivas de Shopify Plus se encuentran:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c/span\u003e \u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eProceso de pago personalizable con integraciones de apps.\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://apps.shopify.com/stories/guide-customize-your-checkout?locale=es\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAmplía tu proceso de pago\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e sobre la base de aplicaciones, con seguridad ante actualizaciones, una mayor tasa de conversión e integración con Shop Pay.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAutomatización de procesos B2B. Sácale más partido a tus aplicaciones usando\u0026nbsp;\u003c/span\u003e\u003ca href=\"/es-es/flow\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify Flow\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eListas personalizadas de públicos. Con\u0026nbsp;\u003c/span\u003e\u003ca href=\"/es-es/audiences\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify Audiences\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e puedes afinar la captación de clientes gracias a algoritmos inteligentes que predicen quiénes pueden convertirse en clientes relevantes para tu negocio. Esta función actualmente solo está disponible para tiendas de los Estados Unidos y Canadá.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eCálculo de impuestos de importación. Vende más allá de cualquier frontera gracias a tu tienda online con\u0026nbsp;\u003c/span\u003e\u003ca href=\"/es-es/markets\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify Markets\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c/span\u003e \u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAdemás, tendrás acceso a soporte técnico especializado 24 horas al día.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e💡 Más información:\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://help.shopify.com/es/manual/intro-to-shopify/pricing-plans/plans-features/shopify-plus-plan\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ePrecios, características y recursos de Shopify Plus\u003c/span\u003e\u003c/a\u003e\u003c/p\u003e\n\u003ch4\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eComponentes modulares\u003c/span\u003e\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"/es-es/commerce-components\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eCommerce Components\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e de Shopify es un stack de modernas herramientas diseñado específicamente para el comercio minorista. Con esta solución, algunos de los mayores minoristas del mundo, como Mattel y Glossier, han podido integrar los\u0026nbsp;\u003c/span\u003e\u003ca href=\"/es-es/components\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ecomponentes\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e de Shopify con sus propios sistemas. Commerce Components proporciona acceso a las funciones básicas de Shopify, como el proceso de pago con una tasa de conversión un 72% superior a la media, además de a API flexibles que permiten crear experiencias de cliente dinámicas e integradas a la perfección con las tecnologías de back office de cada empresa.\u003c/span\u003e\u003c/p\u003e\n\u003ch4\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e¡Y muchos más!\u003c/span\u003e\u003c/h4\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eOtros productos de Shopify disponibles como complementos adicionales para la mayoría de los planes son:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c/span\u003e \u003ca href=\"/collabs/find-influencers\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify Collabs\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. Contacta con los mejores influencers y afiliados para que representen tus productos y generen tráfico a tu tienda online. Disponible en los Estados Unidos, el Reino Unido y Canadá.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003ca href=\"/es-es/inbox\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify Inbox\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. Convierte en compradores a los visitantes de tu tienda online gracias al potencial del chat marketing.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c/span\u003e \u003ca href=\"/es/lending/capital\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify capital\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. Accede al dinero que necesitas para ampliar tu negocio. Disponible en Australia, Canadá, el Reino Unido y Estados Unidos\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eVer todos\u0026nbsp;\u003c/span\u003e\u003ca href=\"/es-es/productos\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003elos productos y las funciones de Shopify\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eNivel 3: Aplicaciones creadas por partners de confianza\u003c/span\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eEn la\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://apps.shopify.com?shpxid=a9912efc-9F8C-419E-73C2-B5AA3124C7BB\u0026amp;locale=es\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003etienda de aplicaciones de Shopify\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e encontrarás miles de aplicaciones creadas por desarrolladores externos para personalizar tu tienda online.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e¿Necesitas algo muy específico para tu empresa? Es probable que ya exista una aplicación que te ayude a hacerlo realidad. Hay de todo: aplicaciones para enviar SMS inteligentes, para crear guías de tallas personalizadas, para hacer recomendaciones de tu tienda online generadas por inteligencia artificial o para gestionar los anuncios en las redes sociales... Solo tienes que echar un vistazo a la tienda de apps para encontrar lo que buscas.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-app-store_c8610654-61ab-4a85-89d5-a0fca9bbb47b.png?v=1697208282\" alt=\"A webpage from Shopify's theme store\" loading=\"lazy\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eExplora las aplicaciones por categoría y ordénalas por fecha de lanzamiento y por popularidad entre los usuarios de Shopify.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eSi no encuentras la aplicación que buscas, también hay un\u0026nbsp;\u003c/span\u003e\u003ca href=\"/partners/directory\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003edirectorio de partners expertos en Shopify\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e con los que puedes contratar para crear soluciones personalizadas para tu negocio.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eVamos al grano: precios y planes de Shopify\u003c/span\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eLos\u0026nbsp;\u003c/span\u003e\u003ca href=\"/es-es/precios\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eplanes de Shopify\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e van desde el\u0026nbsp;\u003c/span\u003e\u003ca href=\"/es-es/starter\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eplan Starter\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e, perfecto para creadores que utilizan sus redes sociales para vender productos, hasta el plan Shopify Retail, diseñado para tiendas físicas, pasando por\u0026nbsp;\u003c/span\u003e\u003ca href=\"/es-es/plus\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003esoluciones personalizadas\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e destinadas a marcas internacionales de gran volumen.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eLos precios de los planes de Shopify van desde los 5 € al mes del plan Starter hasta los más de 2 300 dólares de los Estados Unidos al mes de Shopify Plus.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eLos tres planes principales de Shopify para tiendas online son:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c/span\u003e \u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify Basic: Perfecto para pequeñas empresas.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify: Ideal para empresas en crecimiento.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c/span\u003e \u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify Advanced: Más funciones para empresas medianas y grandes.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eNo se aplican comisiones por transacción para las tiendas que utilicen Shopify Payments. No obstante, en caso de elegir un proveedor de pagos externo, se aplican algunas tasas adicionales.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eLos planes de Shopify incluyen una prueba gratuita.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eEstos son los planes adicionales:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c/span\u003e \u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eStarter: Pensado para creadores y para personas que utilizan sus redes sociales y sus apps de mensajería para vender (sin necesidad de una tienda online).\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eRetail: Para tiendas físicas o ventas presenciales (Shopify POS).\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c/span\u003e \u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ePlus: Una solución para empresas con un gran volumen de ventas.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e✏️ Recuerda: Consulta la página de precios específica de tu región para obtener información precisa y actualizada sobre los precios.\u003c/span\u003e\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e7 razones para elegir Shopify\u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/woman-working-at-computer.jpg?v=1697208379\" alt=\"Woman works at a laptop surrounded by books\" loading=\"lazy\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eTodos hemos estado ahí: quieres crear un negocio desde cero o quieres migrar tu negocio a un nuevo partner, pero hay tantas soluciones en el mercado que no sabes por cuál decantarte. ¿Cómo saber si Shopify es la mejor opción para tu marca?\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eA continuación repasamos sus ventajas exclusivas de Shopify. Si, después de leer el artículo, quieres algo más de información, puedes\u0026nbsp;\u003c/span\u003e\u003ca href=\"/es-es/compare\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ecomparar Shopify\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e con otras plataformas de ecommerce para ayudarte a decidir cuál es la opción que se adecúa mejor a tus necesidades.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e1. El apoyo que presta Shopify es útil en todo el ecosistema del ecommerce\u003c/span\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eOnline, offline y cualquier opción intermedia, Shopify es hoy la casa de un amplio y diverso grupo de empresarios, vendedores, emprendedores, desarrolladores y partners.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e2. Desde Shopify para el mundo\u003c/span\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify permite a emprendedores de todo el mundo crear, conectar y llevar más allá sus negocios. Shopify trabaja para impulsar negocios de más de 175 países diferentes, a los que proporciona la plataforma, los componentes y las herramientas necesarias para vender tanto de manera local como de manera internacional.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e3. Shopify potencia la expresión creativa\u003c/span\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify cree que en el comercio es buena la diversidad de voces, historias y experiencias. Por eso es un producto diseñado con el mayor grado posible de extensibilidad, flexibilidad, personalización y libertad de expresión.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e4. Shopify hace que tu marca brille\u003c/span\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAquí la estrella siempre va a ser tu marca. Shopify trabaja duro entre los bastidores de la web de ecommerce de tu marca. \u003c/span\u003e\u003ca href=\"/es/blog/12733605-el-secreto-de-contar-la-historia-de-tu-marca-con-un-diseno-de-ventas-incluido\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eCuenta la historia de tu marca\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e y tus productos gracias a toda una serie de temas que admiten personalizaciones, vídeos y demás funciones para dar vida a tu tienda y propiciar experiencias de compra sobresalientes.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e5. Shopify es la plataforma de comercio con mejor integración del mercado\u003c/span\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify no solo centraliza comercios enteros, sino que también ofrece acceso al mayor conjunto de integraciones construidas con un marco técnico compartido. Esto garantiza a Shopify amplitud y profundidad en todo tipo de temas, aplicaciones, canales, productos y experiencias.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e6. Shopify acaba con las complicaciones innecesarias\u003c/span\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eLos empresarios independientes tienen que hacer tareas de lo más diversas, sobre todo cuando acaban de crear la empresa. Por eso, Shopify ofrece una plataforma sencilla y accesible que integra herramientas y canales en un único lugar. Los empresarios eligen solo aquellas funciones que necesitan, lo que acaba con el desorden y agiliza las operaciones.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e7. Shopify está diseñado para crecer contigo\u003c/span\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eIndependientemente de tus conocimientos técnicos, el ritmo de crecimiento de tu empresa, su tamaño, su complejidad o su ubicación, nunca te faltarán tecnología y funciones para llevar tu negocio más allá. Shopify ofrece planes y productos que se adaptan a ti a medida que escalas o evolucionas.\u003c/span\u003e\u003c/p\u003e\n\u003ch2 id=\"5\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eLleva tu marca a todas partes, vende en cualquier lugar\u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-anywhere-discount-retail.png?v=1697208448\" alt=\"A sale card sits in a retail merchandising display\" loading=\"lazy\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify te ayuda a convertir tu visión de marca en una experiencia real, para que puedas llegar a los clientes perfectos en el lugar adecuado: online, offline y en cualquier punto intermedio.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eVender en una tienda online\u003c/span\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eVende tus productos a clientes que navegan desde el ordenador o el móvil a través de una tienda online personalizada y específica de tu marca. Personaliza tu tienda con\u0026nbsp;\u003c/span\u003e\u003ca href=\"/es/blog/15375453-5-elementos-que-no-deben-faltar-en-tu-pagina-de-inicio\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eescaparates adaptados\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e para crear una experiencia de compra online única y fluida para tus clientes.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eVender a través de canales sociales y marketplaces\u003c/span\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ePromociona y vende tus productos a través de múltiples canales, pero siempre desde un único lugar centralizado: Shopify. Aumenta tu público vendiendo allí donde compran tus clientes potenciales, a través de las redes sociales y de marketplaces tan populares como Facebook o Walmart. Integra los\u0026nbsp;\u003c/span\u003e\u003ca href=\"/es-es/canales\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ecanales de venta\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e con aplicaciones que sincronizan el inventario y los datos.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eVender en la app Shop\u003c/span\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eFacilita a los clientes el pago rápido, el seguimiento de los pedidos y los detalles del envío, así como descubrir negocios como el tuyo con la\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://shop.app/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eapp Shop\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e, un asistente de compras digital creado por\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://shop.app/shop-pay\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShop Pay\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eVender en persona con herramientas de venta al por menor\u003c/span\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eVende en persona sin dejar de tener acceso a los datos que se necesitan para vender online gracias al completo sistema de puntos de venta (POS) de Shopify. Proporciona a los clientes una experiencia de compra sin complicaciones, gestiona al personal, controla el inventario y mucho más. Desde soluciones completas de puntos de venta para marcas con varias tiendas físicas, hasta hardware portátil para vender en mercados, Shopify lo tiene todo pensado.\u003c/span\u003e\u003c/p\u003e\n\u003ch2 id=\"6\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify te ayuda a conectar con tus clientes\u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-marketing.png?v=1697208478\" alt=\"A demo of Shopify's built-in analytics for store owners\" loading=\"lazy\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eLa información integrada en el panel de control de Shopify te ayuda a comprender a tus clientes para enviarles tus mensajes de marketing en el mejor momento.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify ofrece a los empresarios la oportunidad de entablar y mantener relaciones duraderas con sus clientes a través de un conjunto de funciones, integraciones de aplicaciones y automatizaciones como estas:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c/span\u003e \u003ca href=\"/es-es/markets\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify Markets\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. Mejora tu alcance vendiendo a clientes de todo el mundo. Con Shopify Markets, puedes globalizarte y vender a clientes de cualquier lugar a través de una única tienda online.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003ca href=\"/es-es/promociona\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eHerramientas de engagement y marketing\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. Llega a la persona adecuada con el mensaje idóneo en el momento más oportuno gracias a las herramientas de marketing y engagement de Shopify. Saca partido a la segmentación, el email marketing, la automatización y mucho más para conseguir mayor relevancia y atraer a más público.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003ca href=\"/es-es/inbox\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eHerramientas de mensajería\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. Habla con tus clientes y gestiona las conversaciones desde cualquier lugar gracias a Shopify Inbox. Crea mensajes automatizados y utiliza la información para hacer que tus chats conviertan de verdad.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003ca href=\"/es-es/analytics\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ePotentes análisis de marketing\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. Podrás tomar decisiones razonadas para tu negocio y comprender el comportamiento de tus clientes gracias a los análisis y los datos de marketing que te proporcionarán los informes y análisis de Shopify.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003ca href=\"/es-es/plus/solutions/b2b-ecommerce\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eB2B en Shopify\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. Experiencias personalizadas que encantarán a tus clientes B2B. Con Shopify, puedes gestionar tus clientes B2B y DTC, pedidos, escaparates e inventario, todo desde un mismo lugar.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003ca href=\"https://apps.shopify.com/shopify-forms?itcat=shopify-forms-cta\u0026amp;itterm=editions\u0026amp;show_store_picker=1\u0026amp;locale=es\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify Forms\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. Utiliza para recopilar correos electrónicos esta aplicación gratuita que está perfectamente integrada con el resto de Shopify: descuentos,\u0026nbsp;\u003c/span\u003e\u003ca href=\"/es-es/email-marketing\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify Email\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e, automatizaciones de marketing,\u0026nbsp;\u003c/span\u003e\u003ca href=\"/es-es/segmentation\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003esegmentación\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e y mucho más.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c/span\u003e \u003ca href=\"/es/blog/segmentacion-de-mercado\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eSegmentación de clientes\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. Agrupa a los clientes en función de sus comportamientos y características únicos, como cuánto han gastado o dónde se encuentran. Así podrás personalizar tus mensajes y generar más ingresos.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"7\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eLas herramientas que necesitas para crecer y prosperar\u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-shipping.png?v=1697208512\" alt=\"A demo of Shopify Shipping screens\" loading=\"lazy\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify Shipping y otras funciones integradas agilizan las operaciones de tu tienda online.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify facilita el camino de los emprendedores hacia el éxito mediante funciones que ayudan a gestionar el inventario, agilizar los envíos y alcanzar los objetivos empresariales:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c/span\u003e \u003ca href=\"https://help.shopify.com/es/manual/shopify-admin/shopify-admin-overview\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eUn panel de control central\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. Gestiona tu negocio, tus pedidos y tus clientes en todos los canales de venta y tiendas físicas desde un único lugar.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003ca href=\"/es-es/orders\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eHerramientas para el envío y la expedición de pedidos\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. Con Shopify, centraliza todo lo que necesitas para gestionar la expedición de pedidos, el inventario, los envíos y mucho más. Saca partido a \u003c/span\u003e\u003ca href=\"/es/shipping\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify Shipping\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e para obtener las mejores tarifas de las empresas de mensajería, imprimir etiquetas y agilizar la gestión de los pedidos.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eProductos financieros. Gestiona las finanzas de tu negocio con\u003c/span\u003e\u003ca href=\"https://help.shopify.com/es/manual/payments/shopify-payments/faq\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e Balance\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e,\u003c/span\u003e\u003ca href=\"/es/lending/capital\"\u003e \u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eCapital\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e,\u003c/span\u003e\u003ca href=\"https://apps.shopify.com/bill-pay?locale=es\u0026amp;search_id=b73aaeeb-99eb-49c7-9ebe-a6f4af5afe94\u0026amp;surface_detail=Shopify+Bill+Pay\u0026amp;surface_inter_position=1\u0026amp;surface_intra_position=4\u0026amp;surface_type=search\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e Bill Pay\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e y\u003c/span\u003e\u003ca href=\"https://help.shopify.com/es/manual/finances/shopify-credit\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e Credit\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e.\u0026nbsp;\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003ca href=\"https://shop.app/what-shop-does\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShop Pay\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. Permite a los clientes realizar pagos rápidamente. Utiliza encriptación para guardar los datos con seguridad y luego ofrecer el pago rápido en un solo clic. A tus clientes les encantará que les ofrezcas opciones de pago flexibles, como\u0026nbsp;\u003c/span\u003e\u003ca href=\"/es/blog/pago-en-un-click\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eel pago a plazos\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c/span\u003e \u003ca href=\"/es-es/mobile\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAplicación móvil\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. Utiliza la app de Shopify para gestionar tu negocio estés donde estés. Con ella puedes gestionar tu tienda de Shopify desde cualquier lugar, reaccionar a la información en tiempo real, comprobar los análisis y mucho más.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e💡 Shopify ofrece un conjunto de\u0026nbsp;\u003c/span\u003e\u003ca href=\"/es/herramientas\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eherramientas gratuitas\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e que simplifican el trabajo de cualquier emprendedor.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ePrueba el\u0026nbsp;\u003c/span\u003e\u003ca href=\"/es/herramientas/redimensionador-optimizador-imagenes%23ToolContent\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eredimensionador de imágenes\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e para fotos de productos o publicaciones en redes sociales, utiliza el\u0026nbsp;\u003c/span\u003e\u003ca href=\"/es/herramientas/generador-eslogan-para-empresas\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ecreador de eslóganes\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e para diseñar tus campañas rápidamente o genera\u0026nbsp;\u003c/span\u003e\u003ca href=\"/es/herramientas/generador-politica-de-privacidad/reembolso\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003epolíticas de reembolso\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e en un instante.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\n\u003ch2 id=\"8\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eUna plataforma de comercio flexible, para todos los negocios\u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/pexels-photo-9050572.jpg?v=1697208548\" alt=\"A customer talks to a retail employee in a cafe\" loading=\"lazy\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eDado que Shopify sirve a millones de empresas que venden todo tipo de productos en mercados de todo el mundo, resolver las necesidades de cada una de ellas no es una tarea sencilla.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eEn lugar de concentrar todas las funciones posibles en una plataforma que resultaría confusa para la mayor parte de los usuarios, Shopify da prioridad a la flexibilidad. Puedes añadir todas las funciones que necesites para abordar las complejidades de tu negocio.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eLos productos y los canales de venta opcionales pueden añadirse directamente desde el panel de control de Shopify. Además, animamos a los desarrolladores del mundo entero a que creen aplicaciones, temas y otras integraciones específicas para la plataforma de Shopify.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eSi quieres arremangarte y experimentar directamente con el código, Shopify no te pone trabas:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c/span\u003e \u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ePersonaliza el tema que elijas o crea uno nuevo desde cero.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eCrea aplicaciones personalizadas para tu tienda utilizando\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://shopify.dev\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003elas \u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eherramientas para desarrolladores\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e y las API de Shopify.\u003c/span\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c/span\u003e \u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eUtiliza las API para impulsar experiencias personalizadas, como vender tus productos dentro de un videojuego.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eCon Shopify, el precio a pagar por tener acceso a funciones avanzadas no es la facilidad de uso. Pon en marcha tu tienda y tus campañas rápidamente, al tiempo que creas experiencias enriquecedoras que le harán la competencia a las mejores marcas del mercado.\u003c/span\u003e\u003c/p\u003e\n\u003ch2 id=\"9\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eEmpieza con Shopify hoy mismo\u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify es una completa plataforma de comercio y un amplio ecosistema que conecta a vendedores, desarrolladores, expertos en negocios y clientes en la búsqueda común de hacer que el comercio sea mejor para todos.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify hace que\u0026nbsp;\u003c/span\u003e\u003ca href=\"/es/blog/emprendedurismo\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eemprender\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e sea más accesible para cualquiera que busque independencia, desde estrellas de TikTok hasta desarrolladores de productos innovadores. Da igual si eres un creador que busca monetizar su\u0026nbsp;\u003c/span\u003e\u003ca href=\"/es/blog/marca-personal-como-posicionar-tu-marca-sin-comprometer-tus-principios\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003emarca personal\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e, un innovador que todavía no tiene clara la manera de poner en marcha su negocio o una marca tradicional que llega a clientes de todo el mundo, Shopify está hecho a tu medida.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e¿Preparado para\u0026nbsp;\u003ca href=\"/es/blog/13-pasos-para-comenzar-tu-negocio\"\u003ecrear un negocio\u003c/a\u003e? La puesta en marcha de Shopify comienza con una prueba gratuita para que puedas explorar todo lo que te ofrece la plataforma. No esperes más. Empieza ya a construir tu marca, desarrollar tus productos y llegar a los clientes para conseguir ventas, tanto online como en persona.\u003c/span\u003e\u003c/p\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eMás información\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/es/blog/como-iniciar-tu-negocio-en-mexico\"\u003e¿Cómo crear una nueva marca en México? Guía en 8 pasos\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/es/blog/shopify-espanol\"\u003eDesde hoy, Shopify está disponible en español\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/es/blog/17692972-como-crear-una-pagina-web-profesional-y-exitosa\"\u003eCómo crear una página web para vender- crea tu sitio en 9 pasos\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/es/blog/12377277-guia-completa-de-dropshipping\"\u003eDropshipping- ¿qué es y en qué consiste?\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/es/blog/12-aplicaciones-de-shopify-para-encontrar-productos-para-vender-sin-tener-que-enviarlos-tu-mismo\"\u003e12 empresas para hacer Dropshipping con sus apps para tu tienda Shopify\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/es/blog/como-registrar-una-marca\"\u003e¿Cómo registrar una marca o nombre comercial en España?\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/es/blog/118436485-guia-para-hacer-dropshipping-con-aliexpress\"\u003e¿Cómo hacer Dropshipping con AliExpress con éxito?\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/es/blog/11-cosas-que-vender-en-shopify-aparte-de-los-productos-fisicos\"\u003eVende servicios y productos digitales en tu web de Shopify\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/es/blog/como-construir-una-seccion-de-productos-relacionados-personalizables\"\u003eCómo construir una sección de productos relacionados personalizable\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/es/blog/como-crear-un-slider\"\u003e¿Cómo crear un slider con diferentes imágenes para móvil, tablet y desktop?\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"10\"\u003ePreguntas frecuentes sobre qué es Shopify\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e¿Es Shopify una buena opción para principiantes? ¿Y cuánto cuesta?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eShopify está diseñado para ayudar a los principiantes y es fácil de usar. Tiene la suficiente flexibilidad como para satisfacer las necesidades de las empresas pequeñas que están en crecimiento, así como las de empresas ya establecidas. Crea tu propia tienda online gracias a plantillas que no requieren conocimientos técnicos y que se pueden modificar con una sencilla función de arrastrar y soltar. Recibe los pagos con el propio procesador de pagos de Shopify.\u003c/p\u003e\n\u003cp\u003e\u003cbr\u003e En cuanto al precio, Shopify tiene varios planes para que las empresas elijan el que mejor les venga, a partir de 5 € al mes. El plan Shopify Starter para creadores que venden a través de canales sociales cuesta 5 € al mes, mientras que el plan Basic cuesta 27 € al mes. \u003cbr\u003eAñadir aplicaciones de la App Store de Shopify también puede conllevar costes adicionales. Consulta la página de precios de tu región para obtener información más precisa.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e¿En qué países se puede utilizar Shopify?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify impulsa tiendas online y negocios minoristas de 175 países diferentes. Puedes utilizar Shopify en\u0026nbsp;\u003c/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https://help.shopify.com/es/manual/your-account/language_beta\" data-mce-href=\"https://help.shopify.com/es/manual/your-account/language_beta\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003emás de 20 idiomas\u003c/span\u003e\u003c/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e y operar con\u0026nbsp;\u003c/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https://help.shopify.com/es/manual/payments/shopify-payments\" data-mce-href=\"https://help.shopify.com/es/manual/payments/shopify-payments\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShopify Payments\u003c/span\u003e\u003c/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e en Alemania, Australia, Austria, Bélgica, Canadá, Dinamarca, España, los Estados Unidos, Finlandia, Francia, Hong Kong, Irlanda, Italia, Japón, Nueva Zelanda, Países Bajos, Portugal, Reino Unido, la República Checa, Rumanía, Singapur, Suecia y Suiza\u003c/span\u003e.\u003c/p\u003e\n\u003cp\u003eLos negocios en países donde Shopify Payments no está disponible pueden utilizar Shopify con pasarelas de pago de terceros aprobadas.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e¿Qué se puede vender en Shopify?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eCon Shopify puedes vender una amplia gama de productos y servicios, incluidos productos físicos,\u0026nbsp;\u003c/span\u003e\u003ca data-mce-fragment=\"1\" href=\"/es/blog/crear-y-vender-productos-digitales\" data-mce-href=\"https://www.shopify.com/es/blog/crear-y-vender-productos-digitales\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eproductos digitales\u003c/span\u003e\u003c/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e,\u003c/span\u003e\u003ca data-mce-fragment=\"1\" href=\"/es/blog/como-lanzar-una-caja-de-suscripcion\" data-mce-href=\"https://www.shopify.com/es/blog/como-lanzar-una-caja-de-suscripcion\"\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003esuscripciones\u003c/span\u003e\u003c/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e, experiencias y servicios de consultoría. No obstante, hay algunos productos que está prohibido vender en Shopify. Consulta la\u0026nbsp;\u003c/span\u003e\u003ca data-mce-fragment=\"1\" href=\"/es-es/legal/aup\" data-mce-href=\"https://www.shopify.com/es-es/legal/aup\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ePolítica de Uso Aceptable\u003c/span\u003e\u003c/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e antes de empezar a utilizar Shopify para vender tus productos y servicios\u003c/span\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e¿Dónde se puede vender con Shopify?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eCon Shopify siempre podrás vender allí donde estén tus clientes. Puede ser a través de una tienda online, en la app Shop, en persona en una tienda física o en un stand en una feria, en marketplaces como Amazon y eBay, en redes sociales como TikTok e Instagram o, incluso, en ventas al por mayor.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e¿Qué hace falta para empezar a vender online con Shopify?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ePara empezar a\u0026nbsp;\u003c/span\u003e\u003ca data-mce-fragment=\"1\" href=\"/es/blog/mejores-productos-para-vender-por-internet\" data-mce-href=\"https://www.shopify.com/es/blog/mejores-productos-para-vender-por-internet\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003evender online con Shopify\u003c/span\u003e\u003c/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e es necesario adquirir o fabricar productos e identificar cuál es\u0026nbsp;\u003c/span\u003e\u003ca data-mce-fragment=\"1\" href=\"/es/blog/publico-objetivo\" data-mce-href=\"https://www.shopify.com/es/blog/publico-objetivo\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eel público objetivo\u003c/span\u003e\u003c/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. Puedes aprovechar la prueba gratuita de Shopify para explorar la plataforma antes de decidirte por un plan y crear tu tienda online. Sigue esta\u0026nbsp;\u003c/span\u003e\u003ca data-mce-fragment=\"1\" href=\"/es/blog/69446597-checklist-para-lanzar-una-tienda-online-shopify\" data-mce-href=\"https://www.shopify.com/es/blog/69446597-checklist-para-lanzar-una-tienda-online-shopify\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003echecklist para lanzar una tienda online\u003c/span\u003e\u003c/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e y asegúrate de que tienes todo listo para empezar a llegar a los clientes y conseguir ventas\u003c/span\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[{"href":"#1","text":"¿Qué es Shopify?"},{"href":"#2","text":"¿Cómo funciona Shopify?"},{"href":"#3","text":"¿Qué está incluido en Shopify?"},{"href":"#4","text":"7 razones para elegir Shopify"},{"href":"#5","text":"Lleva tu marca a todas partes, vende en cualquier lugar"},{"href":"#6","text":"Shopify te ayuda a conectar con tus clientes"},{"href":"#7","text":"Las herramientas que necesitas para crecer y prosperar"},{"href":"#8","text":"Una plataforma de comercio flexible, para todos los negocios"},{"href":"#9","text":"Empieza con Shopify hoy mismo"},{"href":"#10","text":"Preguntas frecuentes sobre qué es Shopify"}],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - [High ticket affiliate marketing salary]","url":"https://www.ziprecruiter.com/Salaries/High-Ticket-Affiliate-Marketing-Salary"},{"text":"Zip Recruiter - [Affiliate Marketing Salary]","url":"https://www.ziprecruiter.com/Salaries/Affiliate-Marketing-Salary"},{"text":"Smartway - [Affiliate Marketing Smart Way]","url":"https://www.smartpassiveincome.com/affiliate-marketing-smart-way/"},{"text":"Ryan Robinson - [How I earned $35,218.31 blogging last month]","url":"https://www.ryrob.com/blog-income-report-march-2021/"}],"amazon-affiliate-marketing":[{"text":"Datanyze - [Affiliate Networks Software Market Share]","url":"https://www.datanyze.com/market-share/affiliate-networks--69"},{"text":"Amazon Associates - [Amazon’s affiliate marketing program]","url":"https://affiliate-program.amazon.com/"},{"text":"eMarketer - [Prime Day US Online Shoppers Start Product Searches on Amazon]","url":"https://www.emarketer.com/content/prime-day-us-online-shoppers-start-product-searches-amazon"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F"},{"text":"Themenhero - [Men’s Guide For Brands \u0026 Fashion]","url":"https://themenhero.com/"},{"text":"Zip Recruiter - [Amazon Affiliate Salary]","url":"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements"},{"text":"Amazon - [Application Review Process]","url":"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM"},{"text":"Coffee Brewing Pro - [Coffee Brewing Pro]","url":"https://coffeebrewingpro.com/"},{"text":"Sprocker Lovers - [Sprocker Lovers]","url":"https://sprockerlovers.com/"},{"text":"McKinsey \u0026 Company - [What is omnichannel marketing?]","url":"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing"},{"text":"Package Free Shop - [Package Free Shop]","url":"https://packagefreeshop.com/"},{"text":"McKinsey \u0026 Company - [Five-star growth: Using online ratings to design better product]","url":"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products"},{"text":"The Every Day Farmhouse - [Homesteading Gift Ideas]","url":"https://theeverydayfarmhouse.com/homesteading-gift-ideas/"},{"text":"insider Intelligence -[Over 60% of US online shoppers start their product search on Amazon]","url":"https://www.insiderintelligence.com/content/online-shoppers-search-on-amazon"}],"pinterest-affiliate-marketing":[{"text":"Pinterest- [Your audience is here]","url":"https://business.pinterest.com/audience/"},{"text":"Pinterest - [Community guidelines]","url":"https://policy.pinterest.com/en/community-guidelines"},{"text":"FTC - [Online advertising disclosure guidelines]","url":"https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf"},{"text":"TheWaystoWealth - [R.J. 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Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? 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In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","cta":"Get the template now","modal_headline":"Get the press release template delivered right to your inbox."},"problem_statement":{"heading":"Free Problem Statement Template","content":"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"process_map":{"heading":"Free Process Mapping Template","content":"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"product_vision":{"heading":"Free Product Vision Template","content":"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"profit_loss":{"heading":"Free Profit and Loss Statement Template","content":"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","cta":"Get your free guide","modal_headline":"Get your free Retail Marketing Success PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"retention_audit":{"heading":"Free Download: Retention Audit Checklist","content":"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","cta":"Get your free checklist","modal_headline":"Get this free Retention Audit Checklist PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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Download these free templates to find the right schedule for you and your employees.","cta":"Get your free templates","modal_headline":"Get these free Rotating Schedules Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_email":{"heading":"Free Sales Email Templates","content":"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_funnel_template":{"heading":"Free Sales Funnel Template","content":"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.","cta":"Download template","modal_headline":"Get this free sales funnel template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_plan_template":{"heading":"Free Sales Planning Template","content":"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","cta":"Get the template now","modal_headline":"Get this free sales planning template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"scope_template":{"heading":"Free Scope of Work Template","content":"Set clear expectations and ensure project success. 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In the meantime, start building your store with a free trial of Shopify."},"sop_template":{"heading":"Free SOP Template","content":"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"store_layouts":{"heading":"Free Download: Store Layout Templates","content":"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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In the meantime, start building your store with a free trial of Shopify."},"value_chain":{"heading":"Free Value Chain Template","content":"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_prop_template":{"heading":"Free Value Proposition Template","content":"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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