Search Campaign Management - Google Search Ads 360

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srcset="https://lh3.googleusercontent.com/ySLVbZTOSvcMmLiM5SuQcxY06QLgCQka1WEm0dcXphM6pir96F7OsGSh887awRuHHp573CMlG6L3MlMl9AdoTzxhMx0FqaobdzxIGA=s1500 1x, https://lh3.googleusercontent.com/nuaWoN9gY5AOdoJBB3uWYlDQdLRejiVqVNw9o7wrpoghmuCVXh8qeVQWDjzILK2dPzR3mpo_5ccBsp1BbF-uI85ebrWupwFrrm4a=s3000 2x"> <img src="https://lh3.googleusercontent.com/ySLVbZTOSvcMmLiM5SuQcxY06QLgCQka1WEm0dcXphM6pir96F7OsGSh887awRuHHp573CMlG6L3MlMl9AdoTzxhMx0FqaobdzxIGA=s1500" alt="Smarter search campaigns." class="gmp-no-grab secondary-hero__image"> </picture> </div> </div> <div class="secondary-hero__content"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col--8 h-c-grid__col-l--6 h-c-grid__col-l--offset-1 h-c-grid__col-xl--5"> <div class="secondary-hero__text-box"> <h1 class="h-c-headline secondary-hero__headline h-has-bottom-margin"> Smarter search campaigns. </h1> <h2 class="h-c-description secondary-hero__description"><p>Get the most from your search campaign management. Search Ads 360 helps you respond to an ever-changing market in real time and at scale.</p></h2> <a data-g-event="product: search ads 360: overview" data-g-action="talk to sales cta" data-g-label="hero" href="/about/contact-us/" class="h-c-button h-c-button--primary" title="Talk to Sales" >Talk to Sales</a> </div> </div> </div> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-l"> <div class="highlights-module"> <div class="h-c-page"> <div class="h-c-grid highlights-module__sticky-wrapper"> <div class="h-c-grid__col h-c-grid__col-l--6"> <div class="highlights-module__sticky-el"> <img alt="How unified campaign management can help." srcset="https://lh3.googleusercontent.com/MSD1IS8cTCvbuzXEnc8hUrKjKuaVv7NTsNkMKOburjYAKjo2BKFAoDkUyppUDA4G9C1XXRAzWVr8UNTFX4pY7dpxS3OhefUm8kofsw=s768 1x, https://lh3.googleusercontent.com/2l3jq36jzmEOThKvb6QjvuvqJnHEdR_qXA7FH0t6L9OHA6LvHaMm0tSWKc1maC3g25UFXTtqJP1KaZrE3GBfiYhYdcKVXSQ7g31grQ=s1536 2x" src="https://lh3.googleusercontent.com/MSD1IS8cTCvbuzXEnc8hUrKjKuaVv7NTsNkMKOburjYAKjo2BKFAoDkUyppUDA4G9C1XXRAzWVr8UNTFX4pY7dpxS3OhefUm8kofsw=s768" class="gmp-no-grab highlights-module__image-desktop"> </div> </div> <div class="h-c-grid__col h-c-grid__col-l--5 highlights-module__content"> <h3 class="h-c-headline h-c-headline--one h-has-bottom-margin">How unified campaign management can help.</h3> <p></p> <picture> <source media="(max-width: 767px)" srcset="https://lh3.googleusercontent.com/4bfkynhvkdC3IUOuM-NpSdZo9E5hqOUx-GINt5j6bYNJer_E1HNnvMHNo755I2Ubb9K9EifhmWYXb3GhMAYRENXc12nILGzhkKHZGw=s480 1x, https://lh3.googleusercontent.com/zbKeVVzdNZ43WB8Q3VdoTmfZQMsBR_7vVTb4TracYx2uLH1JkviqJGeKaxNYsgZbNMBTY_cGk2UmRsQ99DVjTghl3s9m4MGMupwvQg=s960 2x"> <source media="(min-width: 768px)" srcset="https://lh3.googleusercontent.com/MSD1IS8cTCvbuzXEnc8hUrKjKuaVv7NTsNkMKOburjYAKjo2BKFAoDkUyppUDA4G9C1XXRAzWVr8UNTFX4pY7dpxS3OhefUm8kofsw=s1500 1x, https://lh3.googleusercontent.com/2l3jq36jzmEOThKvb6QjvuvqJnHEdR_qXA7FH0t6L9OHA6LvHaMm0tSWKc1maC3g25UFXTtqJP1KaZrE3GBfiYhYdcKVXSQ7g31grQ=s3000 2x"> <img src="https://lh3.googleusercontent.com/MSD1IS8cTCvbuzXEnc8hUrKjKuaVv7NTsNkMKOburjYAKjo2BKFAoDkUyppUDA4G9C1XXRAzWVr8UNTFX4pY7dpxS3OhefUm8kofsw=s1500" alt="How unified campaign management can help." class='gmp-no-grab highlights-module__image-mobile'> </picture> <div class="highlights-module__listing"> <ul class="highlights-module__highlights"> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="clock icon" class="gmp-circle-icon gmp-circle-icon--red highlights-module__icon"> <title>clock icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <g fill="#fff"><path d="m23.32 10.22a12 12 0 1 0 12 12 12 12 0 0 0 -12-12zm0 21.57a9.58 9.58 0 1 1 9.58-9.58 9.58 9.58 0 0 1 -9.57 9.57z"/><path d="m23.93 16.21h-1.8v7.19l6.29 3.77.9-1.47-5.39-3.2z"/></g> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Respond in real time. </h4> <p>Give your search campaigns an edge with up-to-the-minute data and Google’s bid automation.</p> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="restart icon" class="gmp-circle-icon gmp-circle-icon--red highlights-module__icon"> <title>restart icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m22.5 14.22v4l5.36-5.36-5.36-5.34v4a10.7 10.7 0 0 0 -9.06 16.48l2-2a7.87 7.87 0 0 1 -.94-3.75 8 8 0 0 1 8-8.03zm9.06 2.33-2 2a8 8 0 0 1 -7.06 11.75v-4l-5.36 5.36 5.36 5.34v-4a10.7 10.7 0 0 0 9.06-16.43z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Build connected campaigns. </h4> <p>Get a clear view of how your search ads are affecting your marketing across all digital channels — all in one place.</p> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="checklist icon" class="gmp-circle-icon gmp-circle-icon--red highlights-module__icon"> <title>checklist icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m25 20h-16v2.67h16zm0-5.34h-16v2.67h16zm-16 13.34h10.68v-2.66h-10.68zm26-6 2 2-9.3 9.35-6-6 2-2 4 4z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Make better business decisions. </h4> <p>Understand the customer journey and make more informed decisions with robust reporting features, attribution tools, and third-party solutions.</p> </li> </ul> <a data-g-event="product: search ads 360: overview" data-g-action="see all benefits" data-g-label="see whats in it for you" href="/about/search-ads-360/benefits/" title="See all benefits" class="h-c-link gmp-link" >See all benefits</a> </div> </div> </div> <div class="highlights-module__carousel highlights-module__carousel--horizontal"> <div class="glue-pagination h-c-carousel h-c-carousel--simple"> <div class="h-c-carousel__wrap"> <ul class="glue-carousel" data-glue-carousel data-glue-pagination="demo-cyclical" data-glue-carousel-breakpoints="['x-small','small']"> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="clock icon" class="gmp-circle-icon gmp-circle-icon--red highlights-module__icon"> <title>clock icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <g fill="#fff"><path d="m23.32 10.22a12 12 0 1 0 12 12 12 12 0 0 0 -12-12zm0 21.57a9.58 9.58 0 1 1 9.58-9.58 9.58 9.58 0 0 1 -9.57 9.57z"/><path d="m23.93 16.21h-1.8v7.19l6.29 3.77.9-1.47-5.39-3.2z"/></g> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Respond in real time.</h4> <div class="highlights-module__description"><p>Give your search campaigns an edge with up-to-the-minute data and Google’s bid automation.</p></div> </li> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="restart icon" class="gmp-circle-icon gmp-circle-icon--red highlights-module__icon"> <title>restart icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m22.5 14.22v4l5.36-5.36-5.36-5.34v4a10.7 10.7 0 0 0 -9.06 16.48l2-2a7.87 7.87 0 0 1 -.94-3.75 8 8 0 0 1 8-8.03zm9.06 2.33-2 2a8 8 0 0 1 -7.06 11.75v-4l-5.36 5.36 5.36 5.34v-4a10.7 10.7 0 0 0 9.06-16.43z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Build connected campaigns.</h4> <div class="highlights-module__description"><p>Get a clear view of how your search ads are affecting your marketing across all digital channels — all in one place.</p></div> </li> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="checklist icon" class="gmp-circle-icon gmp-circle-icon--red highlights-module__icon"> <title>checklist icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m25 20h-16v2.67h16zm0-5.34h-16v2.67h16zm-16 13.34h10.68v-2.66h-10.68zm26-6 2 2-9.3 9.35-6-6 2-2 4 4z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Make better business decisions.</h4> <div class="highlights-module__description"><p>Understand the customer journey and make more informed decisions with robust reporting features, attribution tools, and third-party solutions.</p></div> </li> </ul> </div> <div class="h-c-carousel__navigation"> <ul class="glue-pagination-page-list" data-glue-pagination-page-list data-glue-pagination="demo-cyclical" role="tablist"> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="2">2</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="3">3</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="4">4</button> </li> </ul> </div> </div> <div class="highlights-module__cta highlights-module__cta--mobile"> <a data-g-event="product: search ads 360: overview" data-g-action="see all benefits" data-g-label="see whats in it for you" href="/about/search-ads-360/benefits/" title="See all benefits" class="h-c-link gmp-link" >See all benefits</a> </div> </div> </div></div> </section> <section class="gmp-section gmp-mb-l"> <div class="color-bar"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col-l--8 h-c-grid__col-l--offset-2 h-c-grid__col--align-middle"> <div class="color-bar__icon color-bar__icon--yellow "></div> <h3 class="h-c-headline h-c-headline--two color-bar__quote"> <span class="color-bar__highlight color-bar__highlight--yellow">Search Ads 360 provides our teams with the technology and the support we needed</span><span> to manage awareness campaigns with real-time performance KPIs. And with increased success with flexible bid automation, we will continue to implement this approach across other brands.</span> </h3> <p class="color-bar__credit"> <span class="color-bar__author">James Douglas</span>, Head of Media, Reprise </p> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-xl"> <div class="two-column-tout"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col-xl--offset-1 h-c-grid__col-l--6 h-c-grid__col-xl--5 h-c-grid__col--align-middle two-column-tout__content"> <h3 class="h-c-headline h-c-headline--one"> Dive into the details. </h3> <div class="h-u-mb-std two-column-tout__description"> <p>Easily scale your enterprise search marketing with streamlined workflows, powerful reporting and automated bidding.</p> </div> <a data-g-event="product: search ads 360: overview" data-g-action="see all features" data-g-label="dive into the details" href="/about/search-ads-360/features/" title="See all search campaign management features" class="h-c-link h-c-link--internal gmp-link" >See all search campaign management features</a> </div> <div class="h-c-grid__col h-c-grid__col-l--6 h-c-grid__col--align-middle"> <div class="two-column-tout__image two-column-tout__image--right text-center"> <picture> <source media="(max-width: 767px)" srcset="https://lh3.googleusercontent.com/-w-to2ovo5uKVCj79buimRFZzeutv7MHd5jPomyUf8Mcc7YmwidcJoVToTpDdAyl7veXA6Ip1Vl8cy8BIrJGu0aRLtC1tHSQVkDLeRM=s480 1x, https://lh3.googleusercontent.com/BO1nnLXs8cG3vSDFzFbWG0GWiztxhKyRg5G_33TKrRiLW_imSoE-rEMyDfKvqiBRDuBdaO_u8PnMUewnMPD_CepkXgIyNtN44V2XtA=s960 2x"> <source media="(min-width: 768px)" srcset="https://lh3.googleusercontent.com/5f5LGOTUTxJe5Rv93FRwJgoiEjKOnpAQSobs_2VqrCNOy4wQuwRsZAM1EBW9ZdSLSBrEIci7XReYAOTQtb7GClEroL-DxHBMHXmFw5Q=s1500 1x, https://lh3.googleusercontent.com/06VtNDa4H6WZOJMt3Pb5KFi50mjvFJzknyUom-mmsoft_rtcn_nTlnGJW4FLAMlfBu6FgXwO1nDkRo6V9P1HHOP2ORSdJwDbSRM5HA=s3000 2x"> <img src="https://lh3.googleusercontent.com/5f5LGOTUTxJe5Rv93FRwJgoiEjKOnpAQSobs_2VqrCNOy4wQuwRsZAM1EBW9ZdSLSBrEIci7XReYAOTQtb7GClEroL-DxHBMHXmFw5Q=s1500" alt="Dive into the details." class='gmp-no-grab '> </picture> </div> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-l"> <div class="highlights-module"> <div class="h-c-page"> <div class="h-c-grid highlights-module__sticky-wrapper"> <div class="h-c-grid__col h-c-grid__col-l--6"> <div class="highlights-module__sticky-el"> <img alt="Designed to work together." srcset="https://lh3.googleusercontent.com/NJRhSL9alw4X5k_PcueELOzhq-tao2ULOvwP0QcLyPQRBc5Un3p937U8HrGW5oo2i6l0JSnlPhR4nf8nqN3oi0ACuUeFCFuGNZ4U4A=s768 1x, https://lh3.googleusercontent.com/gEb67oqA4IMCpnnD3csIrxnc_u4LgorIfPMaooS-0OrJzqt-p5W08KsmCQuyczU-5GTtySfojPTaaGO9idfTiXqP4cXDauj79FJF=s1536 2x" src="https://lh3.googleusercontent.com/NJRhSL9alw4X5k_PcueELOzhq-tao2ULOvwP0QcLyPQRBc5Un3p937U8HrGW5oo2i6l0JSnlPhR4nf8nqN3oi0ACuUeFCFuGNZ4U4A=s768" class="gmp-no-grab highlights-module__image-desktop"> </div> </div> <div class="h-c-grid__col h-c-grid__col-l--5 highlights-module__content"> <h3 class="h-c-headline h-c-headline--one h-has-bottom-margin">Designed to work together.</h3> <p>Save time and increase efficiency with Search Ads 360 and integrations across the Google Marketing Platform.</p> <picture> <source media="(max-width: 767px)" srcset="https://lh3.googleusercontent.com/OCzPjnSL83hsiHelVnLuAUXcNgHiPu6cgDnAuNzz8A92ljAw1ZnVoGJx-WMa0q4HNH6_aIAvvtOmG2ezVbACBwNzKG4812nXiPgqFOk=s480 1x, https://lh3.googleusercontent.com/tKjCsDddqQtD3ybVUGvnXhuzRKDFFmnsDd_c1eEvvWOqNSSAdPENv8FojhtOSs8CaNF-rrx-UFHb3oYctYZJ2tF8AKtnLpk3VIZIuA=s960 2x"> <source media="(min-width: 768px)" srcset="https://lh3.googleusercontent.com/NJRhSL9alw4X5k_PcueELOzhq-tao2ULOvwP0QcLyPQRBc5Un3p937U8HrGW5oo2i6l0JSnlPhR4nf8nqN3oi0ACuUeFCFuGNZ4U4A=s1500 1x, https://lh3.googleusercontent.com/gEb67oqA4IMCpnnD3csIrxnc_u4LgorIfPMaooS-0OrJzqt-p5W08KsmCQuyczU-5GTtySfojPTaaGO9idfTiXqP4cXDauj79FJF=s3000 2x"> <img src="https://lh3.googleusercontent.com/NJRhSL9alw4X5k_PcueELOzhq-tao2ULOvwP0QcLyPQRBc5Un3p937U8HrGW5oo2i6l0JSnlPhR4nf8nqN3oi0ACuUeFCFuGNZ4U4A=s1500" alt="Designed to work together." class='gmp-no-grab highlights-module__image-mobile'> </picture> <div class="highlights-module__listing"> <ul class="highlights-module__highlights"> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="analytics icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon"> <title>analytics icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <rect width="45" height="45" fill="#ffffff"/><g transform="matrix(1.18, 0, 0, 1.18, -13, 1)"><path d="m34.2 31.62a3.2 3.2 0 0 1 -3.2 3.21h-.39a3.28 3.28 0 0 1 -2.8-3.32v-19a3.28 3.28 0 0 1 2.8-3.32 3.2 3.2 0 0 1 3.57 3.19z" fill="#f9ab00"/><path d="m14.16 28.46a3.18 3.18 0 1 1 -3.16 3.19 3.18 3.18 0 0 1 3.16-3.19zm8.38-9.65a3.28 3.28 0 0 0 -3.1 3.35v8.55c0 2.32 1 3.73 2.52 4a3.19 3.19 0 0 0 3.82-3.14v-9.57a3.2 3.2 0 0 0 -3.19-3.2z" fill="#e37400"/></g> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Analytics 360 </h4> <p>Tap into data from Analytics 360 to power your search campaigns, bid strategies, rules, and more. See your Floodlight Conversions alongside Analytics 360 metrics and use non-last click attribution models based on Analytics 360 activity columns.</p> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="display-video-360 icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon"> <title>display-video-360 icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <rect width="45" height="45" fill="#ffffff"/><g transform="matrix(1.18, 0, 0, 1.18, -13, 1)"><path d="m32.65 18.83a3.59 3.59 0 0 1 3.73 6.17l-.14.08-18.68 10.72a3.59 3.59 0 0 1 -3.72-6.13l.14-.08z" fill="#81c995"/><path d="m19.23 11.16a3.58 3.58 0 0 0 -4.32-3.52 3.7 3.7 0 0 0 -2.82 3.65v21.37l7.14.13z" fill="#34a853"/><path d="m32.73 25.05a3.75 3.75 0 0 0 4.9-1.32 3.56 3.56 0 0 0 -1.24-4.87l-18.85-10.8a3.54 3.54 0 0 0 -4.87 1.2l-.07.13a3.57 3.57 0 0 0 1.28 4.88z" fill="#5bb974"/><path d="m36.23 25.08-17 9.5v-8.16l13.49-7.52a3.7 3.7 0 0 1 5.27 2 3.58 3.58 0 0 1 -1.76 4.18z" fill="#81c995"/><circle cx="15.66" cy="32.84" fill="#1e8e3e" r="3.57"/></g> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Display & Video 360 </h4> <p>Use a single set of Floodlight tags to measure deduplicated conversions from search, display, social and rich media. You can also re-engage customers with display remarketing from search with Search Ads 360.</p> </li> </ul> <a data-g-event="product: search ads 360: overview" data-g-action="see all integrations" data-g-label="designed to work together" href="/about/search-ads-360/features/#integrations" title="See all integrations" class="h-c-link gmp-link" >See all integrations</a> </div> </div> </div> <div class="highlights-module__carousel highlights-module__carousel--horizontal"> <div class="glue-pagination h-c-carousel h-c-carousel--simple"> <div class="h-c-carousel__wrap"> <ul class="glue-carousel" data-glue-carousel data-glue-pagination="demo-cyclical" data-glue-carousel-breakpoints="['x-small','small']"> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="analytics icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon"> <title>analytics icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <rect width="45" height="45" fill="#ffffff"/><g transform="matrix(1.18, 0, 0, 1.18, -13, 1)"><path d="m34.2 31.62a3.2 3.2 0 0 1 -3.2 3.21h-.39a3.28 3.28 0 0 1 -2.8-3.32v-19a3.28 3.28 0 0 1 2.8-3.32 3.2 3.2 0 0 1 3.57 3.19z" fill="#f9ab00"/><path d="m14.16 28.46a3.18 3.18 0 1 1 -3.16 3.19 3.18 3.18 0 0 1 3.16-3.19zm8.38-9.65a3.28 3.28 0 0 0 -3.1 3.35v8.55c0 2.32 1 3.73 2.52 4a3.19 3.19 0 0 0 3.82-3.14v-9.57a3.2 3.2 0 0 0 -3.19-3.2z" fill="#e37400"/></g> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Analytics 360</h4> <div class="highlights-module__description"><p>Tap into data from Analytics 360 to power your search campaigns, bid strategies, rules, and more. See your Floodlight Conversions alongside Analytics 360 metrics and use non-last click attribution models based on Analytics 360 activity columns.</p></div> </li> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="display-video-360 icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon"> <title>display-video-360 icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <rect width="45" height="45" fill="#ffffff"/><g transform="matrix(1.18, 0, 0, 1.18, -13, 1)"><path d="m32.65 18.83a3.59 3.59 0 0 1 3.73 6.17l-.14.08-18.68 10.72a3.59 3.59 0 0 1 -3.72-6.13l.14-.08z" fill="#81c995"/><path d="m19.23 11.16a3.58 3.58 0 0 0 -4.32-3.52 3.7 3.7 0 0 0 -2.82 3.65v21.37l7.14.13z" fill="#34a853"/><path d="m32.73 25.05a3.75 3.75 0 0 0 4.9-1.32 3.56 3.56 0 0 0 -1.24-4.87l-18.85-10.8a3.54 3.54 0 0 0 -4.87 1.2l-.07.13a3.57 3.57 0 0 0 1.28 4.88z" fill="#5bb974"/><path d="m36.23 25.08-17 9.5v-8.16l13.49-7.52a3.7 3.7 0 0 1 5.27 2 3.58 3.58 0 0 1 -1.76 4.18z" fill="#81c995"/><circle cx="15.66" cy="32.84" fill="#1e8e3e" r="3.57"/></g> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Display & Video 360</h4> <div class="highlights-module__description"><p>Use a single set of Floodlight tags to measure deduplicated conversions from search, display, social and rich media. You can also re-engage customers with display remarketing from search with Search Ads 360.</p></div> </li> </ul> </div> <div class="h-c-carousel__navigation"> <ul class="glue-pagination-page-list" data-glue-pagination-page-list data-glue-pagination="demo-cyclical" role="tablist"> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="2">2</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="3">3</button> </li> </ul> </div> </div> <div class="highlights-module__cta highlights-module__cta--mobile"> <a data-g-event="product: search ads 360: overview" data-g-action="see all integrations" data-g-label="designed to work together" href="/about/search-ads-360/features/#integrations" title="See all integrations" class="h-c-link gmp-link" >See all integrations</a> </div> </div> </div></div> </section> <section class="gmp-section gmp-mb-l"> <div class="two-column-tout"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col-xl--offset-1 h-c-grid__col-l--6 h-c-grid__col-xl--5 h-c-grid__col--align-middle two-column-tout__content"> <h3 class="h-c-headline h-c-headline--one"> Bain report: How top brands grow with timely customer connections. </h3> <div class="h-u-mb-std two-column-tout__description"> <p>New research from Bain shows how leading marketers are using platform integrations and technology to boost customer engagement by delivering more relevant experiences in the moment.</p> </div> <a data-g-event="product: search ads 360: overview" data-g-action="resource featured: report" data-g-label="resource: bain report: how top brands grow with timely customer connections" data-g-restype="report" data-g-resproduct="analytics 360 optimize 360 attribution 360 tag manager 360 data studio" href="/about/resources/bain-report-how-top-brands-grow-with-timely-customer-connections/" title="Read more" class="h-c-link h-c-link--internal gmp-link" >Read more</a> </div> <div class="h-c-grid__col h-c-grid__col-l--6 h-c-grid__col--align-middle"> <div class="two-column-tout__image text-center"> <picture> <source media="(max-width: 767px)" srcset="https://lh3.googleusercontent.com/Flv7tWlQInrf1t5NZ2nyDU9gJuSc-mYSJcFYeC3GYcUkjijr9K2oFjMZ0TnYbHDou4D7jzZVGzo9Rd42SRGaLBj9vgkXYoP3t4RU2g=s480 1x, https://lh3.googleusercontent.com/gHMKTKfJpuRUxPvjXns5w8DAo4G2zJ0wZEDF0z08Y9KCGvpKZSneBJsO9_flptLTmNFJ6MMppR3GppghSEr1uEaomnm7xeZTwv3QIAk=s960 2x"> <source media="(min-width: 768px)" srcset="https://lh3.googleusercontent.com/DOB_T60x-4Rx3D1qQjlC7M4GWuJGlwdDIk_VlQvYJSBVSWtBFuSLGGdetoTjERkWe-gS9bDH_7RXzDGcV-kgyzj3LjzJVX_XjzbOqA=s1500 1x, https://lh3.googleusercontent.com/pQR5KSjoJXHE3Y7Pi2uCMx3YsY1W2TqnyRG6B0J1I49bt4Xdg3R65t-PZrJAHiimfPwWhfG7bIXN7TNH7Pxr0El_hgLSTLpn-iRztA=s3000 2x"> <img src="https://lh3.googleusercontent.com/DOB_T60x-4Rx3D1qQjlC7M4GWuJGlwdDIk_VlQvYJSBVSWtBFuSLGGdetoTjERkWe-gS9bDH_7RXzDGcV-kgyzj3LjzJVX_XjzbOqA=s1500" alt="Bain report: How top brands grow with timely customer connections." class='gmp-no-grab '> </picture> </div> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-l"> <div class="gmp-section-header"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col"> <h3 class="h-c-headline h-c-headline--one gmp-section-header--center">Resources</h3> </div> </div> </div> </div> <div class="resource-card-grid"> <div class="h-c-page"> <div class="glue-pagination h-c-carousel h-c-carousel--tile h-c-carousel--tile-small-only h-u-mt-std"> <div class="h-c-carousel__wrap"> <ul class="resource-card-set glue-carousel" data-glue-carousel data-glue-pagination="resource-carousel" data-glue-carousel-breakpoints="['x-small']"> <li class="h-c-carousel__item resource-card" data-glue-filter-result-attrs="{ 'product': ['search-ads-360'], 'type': ['feature brief']}"> <a data-g-event="product: search ads 360: overview" data-g-action="resource tile: feature brief" data-g-label="resource: ramp up social with search ads 360" data-g-restype="feature brief" data-g-resproduct="search ads 360" class="h-c-tile h-c-tile--border h-c-tile--hoverable" href="/about/resources/search-ads-360-social-feature-brief/"> <div class="h-c-tile__header"> <img alt="Ramp up social with Search Ads 360" srcset="https://lh3.googleusercontent.com/GIDngZIrt2z-i2gS6Qk9aUwLNipoKdTHB64i0YHVVjrxs3sdg5IEvPq6_Fi2zcd-l28IEY2_xFklvp9kEafNgFh_iYmYbDuahgw28w=w298-h170-p-nu-pa 1x, https://lh3.googleusercontent.com/GIDngZIrt2z-i2gS6Qk9aUwLNipoKdTHB64i0YHVVjrxs3sdg5IEvPq6_Fi2zcd-l28IEY2_xFklvp9kEafNgFh_iYmYbDuahgw28w=w596-h340-p-nu-pa 2x" src="https://lh3.googleusercontent.com/GIDngZIrt2z-i2gS6Qk9aUwLNipoKdTHB64i0YHVVjrxs3sdg5IEvPq6_Fi2zcd-l28IEY2_xFklvp9kEafNgFh_iYmYbDuahgw28w=w298-h170-p-nu-pa" class="gmp-no-grab resource-card__image"> </div> <div class="h-c-tile__body"> <div class="h-c-eyebrow resource-card__eyebrow">Feature Brief</div> <h3 class="h-c-tile__headline">Ramp up social with Search Ads 360</h3> <ul class="h-c-tile__links resource-card__links"> <li class="h-c-tile__link h-c-link gmp-link resource-card__link"> Read more </li> </ul> </div> </a> </li> <li class="h-c-carousel__item resource-card" data-glue-filter-result-attrs="{ 'product': ['search-ads-360'], 'type': ['product overview']}"> <a data-g-event="product: search ads 360: overview" data-g-action="resource tile: product overview" data-g-label="resource: search ads 360" data-g-restype="product overview" data-g-resproduct="search ads 360" class="h-c-tile h-c-tile--border h-c-tile--hoverable" href="/about/resources/search-ads-360-product-overview/"> <div class="h-c-tile__header"> <img alt="Search Ads 360" srcset="https://lh3.googleusercontent.com/pk28EUbjfb9D47ij7mIqHE2lI1qgFBSvgXjnEqQ9ehIHpBsYaKoPWCMHlNvzQiDz42ZffiY7AOcFem3FKNzh1kIKaTuLSfUp3FBY=w298-h170-p-nu-pa 1x, https://lh3.googleusercontent.com/pk28EUbjfb9D47ij7mIqHE2lI1qgFBSvgXjnEqQ9ehIHpBsYaKoPWCMHlNvzQiDz42ZffiY7AOcFem3FKNzh1kIKaTuLSfUp3FBY=w596-h340-p-nu-pa 2x" src="https://lh3.googleusercontent.com/pk28EUbjfb9D47ij7mIqHE2lI1qgFBSvgXjnEqQ9ehIHpBsYaKoPWCMHlNvzQiDz42ZffiY7AOcFem3FKNzh1kIKaTuLSfUp3FBY=w298-h170-p-nu-pa" class="gmp-no-grab resource-card__image"> </div> <div class="h-c-tile__body"> <div class="h-c-eyebrow resource-card__eyebrow">Product Overview</div> <h3 class="h-c-tile__headline">Search Ads 360</h3> <ul class="h-c-tile__links resource-card__links"> <li class="h-c-tile__link h-c-link gmp-link resource-card__link"> Read more </li> </ul> </div> </a> </li> <li class="h-c-carousel__item resource-card" data-glue-filter-result-attrs="{ 'product': ['search-ads-360'], 'type': ['case study']}"> <a data-g-event="product: search ads 360: overview" data-g-action="resource tile: case study" data-g-label="resource: scotiabank boosts mobile conversions with google search ads 360" data-g-restype="case study" data-g-resproduct="search ads 360" class="h-c-tile h-c-tile--border h-c-tile--hoverable" href="/about/resources/scotiabank-boosts-mobile-conversions-search-ads-360/"> <div class="h-c-tile__header"> <img alt="Scotiabank boosts mobile conversions with Google Search Ads 360" srcset="https://lh3.googleusercontent.com/o6oKdKpILEkXPr4zSug4G_uX8LZY-RDpRwr2AT0D0yhac9CGfHPDVDe9zp103ng03XnOZTKrU2vmeAP7BFq_F-pCmqHSy-OxlO0SdQ=w298-h170-p-nu-pa 1x, https://lh3.googleusercontent.com/o6oKdKpILEkXPr4zSug4G_uX8LZY-RDpRwr2AT0D0yhac9CGfHPDVDe9zp103ng03XnOZTKrU2vmeAP7BFq_F-pCmqHSy-OxlO0SdQ=w596-h340-p-nu-pa 2x" src="https://lh3.googleusercontent.com/o6oKdKpILEkXPr4zSug4G_uX8LZY-RDpRwr2AT0D0yhac9CGfHPDVDe9zp103ng03XnOZTKrU2vmeAP7BFq_F-pCmqHSy-OxlO0SdQ=w298-h170-p-nu-pa" class="gmp-no-grab resource-card__image"> </div> <div class="h-c-tile__body"> <div class="h-c-eyebrow resource-card__eyebrow">Case Study</div> <h3 class="h-c-tile__headline">Scotiabank boosts mobile conversions with Google Search Ads 360</h3> <ul class="h-c-tile__links resource-card__links"> <li class="h-c-tile__link h-c-link gmp-link resource-card__link"> Read more </li> </ul> </div> </a> </li> </ul> <div class="h-c-carousel__paginate glue-pagination-previous"> <button type="button" class="glue-o-pagination__button" data-glue-pagination-previous data-glue-pagination="carousel-tile" data-glue-pagination-update-model="false"> <div class="h-c-carousel__paginate-wrap"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" class="h-c-icon h-c-icon--keyboard-arrow-left" alt> <use xlink:href="#mi-keyboard-arrow-right"></use> </svg> </div> </button> </div> <div class="h-c-carousel__paginate glue-pagination-next"> <button type="button" 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