2012 Web analytics market update | Gartner Group

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//en" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xml:lang="en" lang="en"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://www.omniture.com:80/offer/1337?","20120315170719","https://web.archive.org/","web","/_static/", "1331831239"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <title>2012 Web analytics market update | Gartner Group | Gartner Group</title> <meta http-equiv="X-UA-Compatible" content="IE=8"/> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8"/> <meta name="description" content="Web Analytics and Online Business Optimization Platform by Omniture. Web Analytics, Online Business Optimization, Search Management, and More."/> <meta name="keywords" content="web analytics, web analysis, web statistics, online business optimization, omniture, sitecatalyst, discover, data warehouse, searchcenter"/> <meta name="category" content="Guide"/> <meta name="verticals" content=""/> <meta name="personas" content=""/> <meta name="tags" content=""/> <meta name="verify-v1" content="T5wn84R+6GRfeeLpvX8NHaowkKpDXFwYZmkEBhkD9V4="/> <link rel="alternate" type="application/rss+xml" title="Insight. Action. Uplift. The Omniture Blog." href="https://web.archive.org/web/20120315170719/http://feeds.feedburner.com/omniture/blogs/all"/> <link rel="shortcut icon" href="https://web.archive.org/web/20120315170719im_/http://assets.omniture.com/global/images/general/favicon.ico"/> <link rel="stylesheet" type="text/css" media="screen" href="https://web.archive.org/web/20120315170719cs_/http://style.omniture.com/stylesheet.css?lang=en§ion=static&ignore_skin="/> </head> <body id="static" class="no_skin en static ">  <script language="javascript" type="text/javascript" src="https://web.archive.org/web/20120315170719js_/http://scripts.omniture.com/javascript.js"></script>  <script language="javascript" type="text/javascript" src="https://web.archive.org/web/20120315170719js_/http://scripts.omniture.com/global/scripts/targeting/dyn_prop.php"></script>  <script type="text/javascript"> var epi_offer_name = '2012 Web analytics market update'; var epi_offer_product = 'SITECATALYST'; var epi_offer_centricity = 'Thought Leadership'; var epi_offer_type = 'Guide'; var epi_offer_iid = '70130000000kh8sAAA'; </script> <script language="javascript" type="text/javascript"> s.prop31='70130000000kh8sAAA'; s.eVar39=s.prop31; </script> <link href="https://web.archive.org/web/20120315170719cs_/http://assets.omniture.com/en/css/adobe-landing.css" rel="stylesheet" type="text/css"> <div id="master-offset" class="sidebar-divider"> <div class="landing-header"> <img src="https://web.archive.org/web/20120315170719im_/http://assets.omniture.com/en/images/landing/15113_gartner_web_analytics_market_update_2012_landing_en_control.jpg" alt="" height="272" width="730"/> </div> <div class="content-block"> <div class="landing-body-content">  <div class="mboxDefault"> <h3>Fill out the form to the right to download</h3> <b> Make web analytics a strategic asset </b> <p> As more and more advertising dollars move online this year, the scope of web analytics solutions is expanding. Marketers need to measure more than just their website to be successful. They need to evaluate campaigns across social media, mobile devices, email campaigns, and display media — just to name a few. </p> <b>Stay ahead of the curve </b> <p>The scope of web analytics is expanding. To stay ahead of the curve, marketers need a solution that evolves as the market conditions change. In Gartner's report: Web Analytics Market Update, 2012, Gartner describes the market's dynamics and profiles the leaders including: </p> <p>This white paper discusses: </p> <ul> </ul> <ul> <li>Key Findings</li> <li>Recommendations</li> <li>Market Dynamics</li> <li>Top-Tier Vendors</li> </ul> <ul> </ul> <p></p> <p>Download this research for insight into Gartner's view of the market and its evaluation of top-tier vendors, including Adobe®. </p> </div> <script type="text/javascript"> mboxCreate('offerlanding_copy','isol_id=1337','offer_version={offer_version}'); </script>  </div> <div class="landing-sidebar">  <script type="text/javascript"> if(!shortlang){ var shortlang = "en_us"; } if(!epi_offer_product){ var epi_offer_product = "SUITE"; } </script> <script type="text/javascript" language="javascript" src="https://web.archive.org/web/20120315170719js_/http://apps.enterprise.adobe.com/files/js/global/jquery.faas.js"></script> <script type="text/javascript" language="javascript"> ;(function($) { $(document).ready(function(e) { $("#form").faas({ id: 9, //for success.adobe.com, this is the form id sourceSystem: "OBU", // 1) DESBU, 2) OBU, 3) SCENE7, 4) DAY destination: "https://web.archive.org/web/20120315170719/http://omniture.com/offer/1337?fc=true", locale: shortlang, hiddenFields: { "question6" : "marketing_web_form", // event_type "question7" : "request_for_information", // channel_subtype "question31" : epi_offer_product, // sku "question36" : epi_offer_iid, // Production_Campaign_Id "question77" : "1", // ok_to_call – DO NOT MODIFY THIS VALUE FOR LEGAL REASONS "question78" : "1", // ok_to_email – DO NOT MODIFY THIS VALUE FOR LEGAL REASONS "question79" : "1" // ok_to_mail – DO NOT MODIFY THIS VALUE FOR LEGAL REASONS //"question80" : "0" // ok_to_share – DO NOT MODIFY THIS VALUE FOR LEGAL REASONS } }); }); })(jQuery); </script> <div id="form"> </div> </div> <div class="clear"></div> </div> </div> <div class="landing-footer"> <p>Notice: By supplying my contact information, I authorize Adobe and its agents ("Adobe"), to contact me (via email, phone and/or mail) about Adobe, its products and services, including product releases and updates, seminars, events, surveys, trainings, and special offers. I will have the opportunity to opt-out of future communications, and Adobe may use data I have provided in accordance with the Adobe online privacy policy. Please review Adobe’s online Privacy Policy which is found <a href="https://web.archive.org/web/20120315170719/http://www.adobe.com/misc/privacy.html" target="_blank">here</a>.</p> <br/> <p><strong>We Value Your Privacy</strong><br/>Your information provided above is solely used by Omniture. We do not and will not sell your information to any other party. View our <a href="/web/20120315170719/http://www.omniture.com/en/privacy" target="_blank">Privacy Policy</a>.</p> <br/> <p> Copyright © 2006 - 2012 Adobe Systems Incorporated. All rights reserved.</p> <br/> <p> Adobe, Omniture and the Adobe logo, are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.</p></div> <div class="mboxDefault"></div> <script language="javascript"> mboxDefine("mboxDefault", 'productPage'); mboxUpdate('productPage', "productId=1337", "categoryId=Guide,EN:Guide,EN:Guide:SITECATALYST,Guide:2,EN:Guide:2,EN:Guide:SITECATALYST:2", "productName=2012 Web analytics market update", "productPageURL=http://www.omniture.com/offer/1337", "message=2012 Web analytics market update", "productThumbnailURL=Guide", "inventory=100000", "price=0.00", "productSort=0", "product.author_photo=", "product.author_name=Gartner Group", "product.author_title=", "product.partner_company=Gartner Group"); </script> <iframe src="https://web.archive.org/web/20120315170719if_/http://assets.omniture.com/en/js/omnituretnt-landing.html" width="0" height="0" frameborder="0" hspace="0" vspace="0" marginheight="0" marginwidth="0" scrolling="no"></iframe> <script language="javascript"> if (s.c_r('email_sfid') != ''){ document.write('<scr' + 'ipt type="text/javascript" language="JavaScript" src="https://web.archive.org/web/20120315170719/http://assets.omniture.com/global/scripts/tracking/elqNow/elqFormPrePop.js"></scr' + 'ipt>'); document.write('<scr' + 'ipt type="text/javascript" language="JavaScript" src="https://web.archive.org/web/20120315170719/http://scripts.omniture.com/global/scripts/tracking/elqNow/elqCPers.js"></scr' + 'ipt>'); } </script>  <script src="https://web.archive.org/web/20120315170719js_/http://ib.adnxs.com/px?id=23071&seg=188362&t=1" type="text/javascript"></script>      <div class="mboxDefault"></div>  <script language="javascript" type="text/javascript">  </script> <noscript>  <img src="https://web.archive.org/web/20120315170719im_/http://omniturecom.112.2o7.net/b/ss/omniturecom/5/H.20.3--WAP" height="5" width="5" border="0"/>  </noscript>   <script language="javascript" type="text/javascript" src="https://web.archive.org/web/20120315170719js_/http://scripts.omniture.com/javascript-footer.js"></script>  <script type="text/javascript"> var domainy = location.protocol == "https:" ? "https://web.archive.org/web/20120315170719/https://leads.demandbase.com" : "https://web.archive.org/web/20120315170719/http://leads.demandbase.com"; document.write(unescape("%3Cscript src='" + domainy +"/204595.js' type='text/javascript'%3E%3C/script%3E")); </script> <noscript> <img alt="Demandbase Connect" width="1" height="1" src="https://web.archive.org/web/20120315170719im_/http://leads.demandbase.com/204595ns.gif"/> </noscript>   <script type="text/javascript"> var lpMTagConfig = lpMTagConfig || {}; lpMTagConfig.vars = lpMTagConfig.vars || []; lpMTagConfig.lpTagSrv = "sales.liveperson.net"; lpMTagConfig.lpServer = "sales.liveperson.net"; lpMTagConfig.lpNumber = "89901003"; lpMTagConfig.deploymentID = "omniture"; lpMTagConfig.vars.push(["page","unit","omniture-us"]); lpMTagConfig.vars.push(["session","language","english"]); lpMTagConfig.vars.push(["page","Section","<value>"]); </script>   </body> </html>

CINXE.COM

2012 Web analytics market update | Gartner Group | Gartner Group