CINXE.COM

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That you should use email as part of your event marketing — which includes sending event invitation emails.  Email invitations are a great way to reach a wider audience, get your brand out there, and sell your tickets to potential attendees. But what should or shouldn’t you include in that first email? If you’re new to the email marketing game, or want to make sure you’re playing your cards right, these tips" /> <meta property="og:url" content="https://www.eventbrite.com/blog/event-invitation-email-ds00/" /> <meta property="og:site_name" content="Eventbrite Blog" /> <meta property="article:section" content="Tips & Guides" /> <meta property="article:published_time" content="2023-10-12T15:02:50-05:00" /> <meta property="article:modified_time" content="2024-06-18T12:06:27-05:00" /> <meta property="og:updated_time" content="2024-06-18T12:06:27-05:00" /> <meta property="og:image" content="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image1-min-1.png" />  <meta name="description" content="Discover some top event invitation email examples and tips to help you craft the perfect email for your audience."/> <meta name="robots" content="follow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large"/> <link rel="canonical" 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content="1999" /> <meta property="og:image:height" content="1125" /> <meta property="og:image:alt" content="Party singing with crowd" /> <meta property="og:image:type" content="image/png" /> <meta property="article:published_time" content="2023-10-12T15:02:50-05:00" /> <meta property="article:modified_time" content="2024-06-18T12:06:27-05:00" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:title" content="Event Invitation Email Examples and Templates to Boost Sales" /> <meta name="twitter:description" content="Discover some top event invitation email examples and tips to help you craft the perfect email for your audience." /> <meta name="twitter:creator" content="@enzofromspace" /> <meta name="twitter:image" content="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image1-min-1.png" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="Enzo Carletti" /> <meta name="twitter:label2" content="Time to read" /> 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</section> </div> </nav> </div> </header>  <div class="read-progress-container hidden" id="progressContainer"> <div class="read-progress-container__bar" id="readProgressBar"></div> </div>  <div class="container breadcrumb--dark pl-md-0"> <ul class="breadcrumb"><li><a href="https://www.eventbrite.com/">Eventbrite</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com/organizer/">Organizer</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com/blog/">Home</a></li><span class="separator">   </span><li><span class="last">Event Invitation Email Examples and Templates to Boost Sales</span></li></ul></div> <div class="article-hero container hero--tips-green"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.com/blog/category/event-marketing/" class="badge badge--tips-green">Event Marketing</a> <div class="read-time color-primary"> 7 min read </div> <h1 class="header header-4 color-primary"> Event Invitation Email Examples and Templates to Boost Sales </h1> <div class="date color-primary"> <a href="https://www.eventbrite.com/blog/author/enzo-carletti/" class="color-primary"> by Enzo Carletti </a> <span class="dot"></span> <span>Oct 12 2023</span> </div> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image1-min-1-300x169.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image1-min-1-500x281.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image1-min-1-540x304.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image1-min-1-600x338.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image1-min-1-720x405.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image1-min-1-768x432.avif 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image1-min-1-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image1-min-1-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image1-min-1-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image1-min-1-600x338.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image1-min-1-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image1-min-1-768x432.webp 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> <img class="img-fluid jfei-enhanced" src="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image1-min-1-768x432.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image1-min-1-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image1-min-1-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image1-min-1-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image1-min-1-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image1-min-1-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image1-min-1-768x432.png 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> </picture> </div> </div> </div> <main id="post-single" class="legacy-post read-progress-article" role="main" aria-label="Content"> <div class="container"> <div class="row"> <div class="wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained"> <p>By 2026, <a href="https://www.oberlo.com/statistics/how-many-emails-are-sent-per-day" target="_blank" rel="noreferrer noopener">392.5 billion daily emails</a> will be sent and received, with an estimated 4.4 billion people worldwide using emails. </p> <p>So what does this mean for event creators? That you should use email as part of your event marketing — which includes sending event invitation emails. </p> <p>Email invitations are a great way to reach a wider audience, get your brand out there, and sell your tickets to potential attendees.</p> <p>But what should or shouldn’t you include in that first email? If you’re new to the email marketing game, or want to make sure you’re playing your cards right, these tips and examples will help you along the way.   </p> <p>This article will outline eight event <a href="https://www.eventbrite.com/blog/invitation-email-templates-ds00/" target="_blank" rel="noreferrer noopener">invitation email templates</a> and examples, some of them directly from event creators, with tips and advice on how to create emails of your own to boost ticket sales.                                                                                               </p> <h5 class="wp-block-heading"><strong>Choose your template:</strong></h5> <p><a href="#roundup">1. “Round-up” invitation email</a></p> <p><a href="#earlybird">2. Early-bird invitation email</a></p> <p><a href="#exclusive">3. Exclusive offer invitation email</a></p> <p><a href="#miss">4. Don’t miss out invitation email</a></p> <p><a href="#formal">5. Formal invitation email</a></p> <p><a href="#unique">6. Unique invitation email</a></p> <p><a href="#party">7. Party invitation email</a></p> <p><a href="#previous">8. Invitation email for previous attendees</a></p> <p></p> <figure class="wp-block-image alignfull size-full"><a href="https://docs.google.com/document/d/10d3LZFL5_mfoHhtg0YK9hc_Q-3MdZge9SwO7nhvqSWw/edit?usp=sharing" target="_blank" rel="noreferrer noopener"><img fetchpriority="high" decoding="async" width="1999" height="801" src="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image4.png" alt="" class="wp-image-411680" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image4.png 1999w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image4-300x120.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image4-768x308.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image4-1536x615.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image4-1140x457.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image4-960x385.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image4-720x289.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image4-540x216.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image4-600x240.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image4-500x200.png 500w" sizes="(max-width: 1999px) 100vw, 1999px" /></a></figure> <h2 class="wp-block-heading">What are the 4 elements of a successful event invitation email? </h2> <p>There are a few key aspects of every email that can influence the reader’s decision to buy a ticket. Let’s take a look at these in more detail, and how you can use them to increase ticket sales. </p> <h3 class="wp-block-heading"> 1. Subject line</h3> <p>Your <a href="https://www.eventbrite.com/blog/event-invite-subject-lines-ds00/" target="_blank" rel="noreferrer noopener">event invitation subject line</a> should provide the reader with a reason to open your message. You need to grab their attention and show them that the content of the email is worth reading. Something like “Open quickly to secure your place!” or “Don’t miss out!” can inspire them to open the email. </p> <p>Most subscribers also respond better to a short and sweet subject line, usually because most people open emails on their phones (where you have less word count to play with). Mailchimp recommends you <a href="https://mailchimp.com/help/best-practices-for-email-subject-lines/" target="_blank" rel="noreferrer noopener">use no more than nine words and 60 characters</a> and limit punctuation. </p> <p>If you’re not sure what format works best for your audience, try <a href="https://www.eventbrite.com/blog/a-b-testing-event-emails-ds00/" target="_blank" rel="noreferrer noopener">A/B testing</a>. This means sending emails with different subject lines to different groups to assess the open rates. Then, you can see which are more popular and use this information to improve your subject lines going forward.</p> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image alignfull size-full alignfull size-full"> <a href="https://mailchimp.com/help/edit-your-emails-subject-preview-text-from-name-or-from-email-address/" target="_blank" rel="noreferrer noopener"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image7-1-preview-30x25.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image7-1-preview-30x25.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image7-1-preview-30x25.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image7-1-preview-30x25.avif 600w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image7-1-300x250.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image7-1-500x416.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image7-1-540x449.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image7-1.avif 600w" sizes="100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image7-1-preview-30x25.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image7-1-preview-30x25.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image7-1-preview-30x25.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image7-1-preview-30x25.webp 600w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image7-1-300x250.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image7-1-500x416.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image7-1-540x449.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image7-1.webp 600w" sizes="100vw" /> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image7-1-preview-30x25.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image7-1.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image7-1-preview-30x25.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image7-1-preview-30x25.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image7-1-preview-30x25.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image7-1-preview-30x25.png 600w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image7-1-300x250.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image7-1-500x416.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image7-1-540x449.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image7-1.png 600w" sizes="100vw" alt="Mailchimp preview text, from name, and from email address" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-411692" /> </picture></a><figcaption class="wp-element-caption">(<a href="https://mailchimp.com/help/edit-your-emails-subject-preview-text-from-name-or-from-email-address/" target="_blank" rel="noreferrer noopener">Image Source</a>)</figcaption> </figure> <h3 class="wp-block-heading"> 2. Sender’s name</h3> <p><a href="https://www.superoffice.com/blog/email-open-rates/" target="_blank" rel="noreferrer noopener">45% of subscribers</a> say they’re likely to read an email based on who it’s from. This means that to increase your open rates and get more ticket sales, you should include a sender name to add a personal touch. </p> <p>Including a sender’s name plus the brand name builds loyalty and brand recognition. Most readers know that emails are mass sent out, but including a name at the end of the email tells the reader whether it’s spam or not. </p> <p>It’s a smart idea to choose your event name (or brand name) to send your emails from. You don’t want potential guests to just see an email address as the sender name, as it could get sent to their junk folder. You want the email to look as legitimate and trustworthy as possible to encourage them to open it and buy tickets. </p> <h3 class="wp-block-heading"> 3. Body copy</h3> <p>You want your invitation to be easy to digest to make it easier for people to decide if they want to attend the event. </p> <p>Mailchimp suggests <a href="https://mailchimp.com/help/content-optimizer/" target="_blank" rel="noreferrer noopener">keeping emails under 200 words</a> and using smaller words to make them more skimmable. They also recommend keeping sentences under 25 words to make them easier to read at a glance.</p> <p>The font you use is just as important as the body copy so check for consistency throughout the email. The font should also match your brand, and break up the copy with large text to make the email more scannable — especially with core information for readers to review at a glance. </p> <p>Don’t forget about A/B testing, too. This can help you figure out what length works for your audience. </p> <h3 class="wp-block-heading"> 4. CTA</h3> <p>The call-to-action (CTA) in your invitation email should be easy to spot and personable. An effective CTA is brief with minimal words and straightforward. The reader should know exactly what you’re asking them to do. More importantly, the link you’re sending them to should be easy to follow and eye-catching. </p> <p>Using a button is better than hyperlinked text to make sure it’s visible. You can also create a sense of urgency in your CTA to get people to buy tickets. Using action-oriented text (“book now!”) to get readers to buy tickets sooner rather than later. </p> <p>Research has also found that <a href="https://www.wordstream.com/blog/ws/2015/06/10/digital-marketing-stats" target="_blank" rel="noreferrer noopener">emails with one CTA increased clicks by 371%</a> and boosted sales by a whopping 1617%, so don’t overcrowd your email. Adding a single CTA can have a huge impact without asking too much of your readers.</p> <p>Now let’s take a look at examples of how to apply these principles and how other creators have done it. </p> <h2 class="wp-block-heading">8 event invitation email templates and examples </h2> <p>There are many types of event invitation emails — choosing one depends on your event type, tone, and when you send the email. To get started on the right foot, take a look at some of these event invitation email examples. You’ll be able to download the templates at the bottom of this section.</p> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image alignfull size-full alignfull size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-preview-30x20.avif 168w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-preview-30x20.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-preview-30x20.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-preview-30x20.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-preview-30x20.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-preview-30x20.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-preview-30x20.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-preview-30x20.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-preview-30x20.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-preview-30x20.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-preview-30x20.avif 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-168x117.avif 168w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-300x200.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-500x333.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-540x360.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-600x400.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-720x480.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-768x512.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-960x640.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-1140x760.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-1536x1024.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6.avif 1999w" sizes="100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-preview-30x20.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-preview-30x20.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-preview-30x20.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-preview-30x20.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-preview-30x20.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-preview-30x20.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-preview-30x20.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-preview-30x20.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-preview-30x20.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-preview-30x20.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-preview-30x20.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-168x117.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-300x200.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-500x333.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-540x360.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-600x400.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-720x480.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-768x512.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-960x640.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-1140x760.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-1536x1024.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6.webp 1999w" sizes="100vw" /> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-preview-30x20.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-preview-30x20.png 168w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-preview-30x20.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-preview-30x20.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-preview-30x20.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-preview-30x20.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-preview-30x20.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-preview-30x20.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-preview-30x20.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-preview-30x20.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-preview-30x20.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-preview-30x20.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-168x117.png 168w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-300x200.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-500x333.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-540x360.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-600x400.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-720x480.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-768x512.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-960x640.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-1140x760.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6-1536x1024.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image6.png 1999w" sizes="100vw" alt="Screenshot of email invitation on Eventbrite" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-411688" /> </picture> </figure> <h3 class="wp-block-heading" id="roundup">1. “Round-up” invitation email </h3> <p>A round-up gives your audience all the key details in a single glance, including: </p> <ul class="wp-block-list"> <li>Event name</li> <li>Outline of activities</li> <li>Location</li> <li>Date and time</li> <li>Duration   </li> <li>FAQs</li> <li>Cost</li> <li>Link to buy tickets (CTA)</li> </ul> <p>Some round-up emails even include a full <a href="https://www.eventbrite.com/blog/event-program-template-ds00/" target="_blank" rel="noreferrer noopener">event program</a> to really give your subscribers an overview of what to expect. </p> <p>This email type provides the reader with all of the information they need about the event, so they don’t have to do any research. Then, to make it even easier for them to attend, they can secure their place directly from the invitation. </p> <p>Before you hit send, follow some best practices to prevent the email from landing in the recipient’s spam folder. According to EmailLabs, <a href="https://emaillabs.io/en/15-tips-to-keep-email-out-of-the-spam-folder/" target="_blank" rel="noreferrer noopener">maintaining a regular sending schedule</a>, personalizing the emails, and providing an unsubscribe option are some ways you can ensure a successful delivery. </p> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image alignfull size-full alignfull size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-preview-30x40.avif 225w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-preview-30x40.avif 405w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-preview-30x40.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-preview-30x40.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-preview-30x40.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-preview-30x40.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-preview-30x40.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-preview-30x40.avif 855w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-preview-30x40.avif 1153w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-preview-30x40.avif 1500w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-225x300.avif 225w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-405x540.avif 405w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-500x666.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-540x720.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-600x800.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-720x960.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-768x1023.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-855x1140.avif 855w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-1153x1536.avif 1153w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12.avif 1500w" sizes="100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-preview-30x40.webp 225w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-preview-30x40.webp 405w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-preview-30x40.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-preview-30x40.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-preview-30x40.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-preview-30x40.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-preview-30x40.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-preview-30x40.webp 855w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-preview-30x40.webp 1153w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-preview-30x40.webp 1500w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-225x300.webp 225w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-405x540.webp 405w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-500x666.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-540x720.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-600x800.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-720x960.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-768x1023.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-855x1140.webp 855w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-1153x1536.webp 1153w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12.webp 1500w" sizes="100vw" /> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-preview-30x40.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-preview-30x40.png 225w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-preview-30x40.png 405w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-preview-30x40.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-preview-30x40.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-preview-30x40.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-preview-30x40.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-preview-30x40.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-preview-30x40.png 855w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-preview-30x40.png 1153w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-preview-30x40.png 1500w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-225x300.png 225w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-405x540.png 405w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-500x666.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-540x720.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-600x800.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-720x960.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-768x1023.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-855x1140.png 855w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12-1153x1536.png 1153w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image12.png 1500w" sizes="100vw" alt="Screenshot of email invitation on Eventbrite" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-411712" /> </picture> </figure> <h3 class="wp-block-heading" id="earlybird">2. Early-bird invitation email </h3> <p>What’s a great way to make your subscribers feel special? Sending them an early-bird invitation with exclusive access to buy tickets for your event before they’re released anywhere else. </p> <p>This is a great way to build on your relationship with previous guests and generate some buzz around your event for new guests.</p> <div class="wp-block-group article-cta is-layout-flow wp-block-group-is-layout-flow" style="padding-top:32px;padding-bottom:32px"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:525px"> <h4 class="wp-block-heading has-text-color has-medium-font-size" id="apply-these-insights-to-your-next-event" style="color:#1e0a3c;font-style:normal;font-weight:600;line-height:1.4">Create better emails today </h4> <div class="wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex"> <div class="wp-block-button has-custom-font-size is-style-fill" style="font-size:14px"><a class="wp-block-button__link has-text-color has-background wp-element-button" href="https://www.eventbrite.com/l/email-marketing/" style="border-radius:4px;color:#13002d;background-color:#fc86bc;padding-top:7px;padding-right:19px;padding-bottom:7px;padding-left:19px" target="_blank" rel="noreferrer noopener">Get started</a></div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:302px"> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-preview-30x16.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-preview-30x16.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-preview-30x16.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-preview-30x16.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-preview-30x16.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-preview-30x16.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-preview-30x16.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-preview-30x16.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-preview-30x16.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-preview-30x16.avif 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-300x169.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-500x281.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-540x304.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-600x338.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-720x405.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-768x432.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-960x540.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-1140x642.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-1536x864.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min.avif 1999w" sizes="100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-preview-30x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-preview-30x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-preview-30x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-preview-30x16.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-preview-30x16.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-preview-30x16.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-preview-30x16.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-600x338.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-768x432.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-960x540.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-1140x642.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-1536x864.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min.webp 1999w" sizes="100vw" /> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-preview-30x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-preview-30x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-preview-30x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-preview-30x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-preview-30x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-preview-30x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-preview-30x16.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-960x540.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-1140x642.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min-1536x864.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2021/06/image2-min.png 1999w" sizes="100vw" alt="Woman holds mobile phone with Eventbrite ticket on-screen" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-410760" /> </picture> </figure></div> </div> </div> <p>Here are a couple of ways the early-bird email template from above can boost your ticket sales: </p> <ul class="wp-block-list"> <li><strong>Create a sense of urgency. </strong>Offer subscribers a chance to secure their place at a limited-capacity event. If they don’t get the early-bird ticket, they might miss out altogether; a risk some people won’t want to take. </li> <li><strong>Show guests you value their presence.</strong> Allowing early-bird access shows potential guests that you value them, which boosts loyalty and entices them to buy tickets to your events. </li> </ul> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image alignfull size-full alignfull size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-preview-30x40.avif 225w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-preview-30x40.avif 405w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-preview-30x40.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-preview-30x40.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-preview-30x40.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-preview-30x40.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-preview-30x40.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-preview-30x40.avif 855w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-preview-30x40.avif 1153w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-preview-30x40.avif 1500w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-225x300.avif 225w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-405x540.avif 405w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-500x666.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-540x720.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-600x800.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-720x960.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-768x1023.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-855x1140.avif 855w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-1153x1536.avif 1153w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5.avif 1500w" sizes="100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-preview-30x40.webp 225w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-preview-30x40.webp 405w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-preview-30x40.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-preview-30x40.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-preview-30x40.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-preview-30x40.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-preview-30x40.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-preview-30x40.webp 855w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-preview-30x40.webp 1153w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-preview-30x40.webp 1500w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-225x300.webp 225w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-405x540.webp 405w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-500x666.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-540x720.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-600x800.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-720x960.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-768x1023.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-855x1140.webp 855w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-1153x1536.webp 1153w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5.webp 1500w" sizes="100vw" /> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-preview-30x40.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-preview-30x40.png 225w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-preview-30x40.png 405w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-preview-30x40.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-preview-30x40.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-preview-30x40.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-preview-30x40.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-preview-30x40.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-preview-30x40.png 855w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-preview-30x40.png 1153w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-preview-30x40.png 1500w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-225x300.png 225w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-405x540.png 405w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-500x666.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-540x720.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-600x800.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-720x960.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-768x1023.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-855x1140.png 855w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5-1153x1536.png 1153w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image5.png 1500w" sizes="100vw" alt="Example of exclusive offer email invitation" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-411684" /> </picture> </figure> <h3 class="wp-block-heading" id="exclusive">3. Exclusive offer invitation email </h3> <p>If you received an email with a hint that there’s a discount inside, it may persuade you to open the email to find out more, right? A good <a href="https://www.campaignmonitor.com/resources/knowledge-base/what-are-good-email-metrics/#:~:text=A%20good%20email%20open%20rate,those%20in%20your%20specific%20industry." target="_blank" rel="noreferrer noopener">open-rate should be between 17–28%</a>, so experiment with the words and phrases you use to increase your current rate. </p> <p>So what should an exclusive offer email include?</p> <p>Take a look:</p> <ul class="wp-block-list"> <li><strong>A subject line that lets your subscribers know there’s a discount inside. </strong>For example, “15% off tickets” or “access your discount code inside” to entice them to open the email and sign up for your event! </li> <li><strong>An overview of your event.</strong> The email should outline what your event is, when it takes place, and why it’s worth attending. </li> <li><strong>A link to buy tickets with the discount.</strong> Add a button or link in the email that allows subscribers to easily buy tickets at a discounted price. Streamlining this process can help people to complete a purchase. </li> <li><strong>A deadline for the offer. </strong>Add an expiration date for your discount to create urgency and get subscribers to buy a discounted ticket ASAP. </li> </ul> <p>Use the above example as a template for your own exclusive offer email. </p> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image aligncenter size-full aligncenter size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image8-1-preview-30x33.avif 272w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image8-1-preview-30x33.avif 471w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image8-1-272x300.avif 272w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image8-1.avif 471w" sizes="100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image8-1-preview-30x33.webp 272w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image8-1-preview-30x33.webp 471w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image8-1-272x300.webp 272w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image8-1.webp 471w" sizes="100vw" /> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image8-1-preview-30x33.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image8-1.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image8-1-preview-30x33.png 272w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image8-1-preview-30x33.png 471w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image8-1-272x300.png 272w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image8-1.png 471w" sizes="100vw" alt="Tennessee Titans Event Invitation Email" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-411716" /> </picture> </figure> <h3 class="wp-block-heading" id="miss">4. Don’t miss out invitation email</h3> <p>By adding a message like “don’t miss out!” or “you won’t want to miss this!” to your invitation emails, you can use FOMO to your advantage. It creates a sense of urgency, encouraging people to buy tickets so they don’t miss an epic event.</p> <p>Take a look at the event invitation email template above for some inspiration. Here are some of the things that this example does well: </p> <ul class="wp-block-list"> <li><strong>Using “don’t miss” in the title. </strong>Get the FOMO brewing from the get-go by adding something similar in your email’s headline. The headline should be attention-grabbing and snappy. </li> <li><strong>Offering a taster of what the event involves. </strong>To really build a desire to attend the event, it’s a good idea to give your audience a taste of what they can expect. For example, in the above email, it says guests “may get to meet” some real Titans if they attend the event. </li> <li><strong>A deadline to RSVP</strong>. If there’s no sense of urgency to secure their spots, they might never get around to buying them. So be sure to add a deadline to persuade people to buy tickets sooner. </li> </ul> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image alignfull size-full alignfull size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-preview-30x40.avif 225w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-preview-30x40.avif 405w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-preview-30x40.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-preview-30x40.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-preview-30x40.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-preview-30x40.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-preview-30x40.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-preview-30x40.avif 855w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-preview-30x40.avif 1153w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-preview-30x40.avif 1500w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-225x300.avif 225w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-405x540.avif 405w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-500x666.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-540x720.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-600x800.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-720x960.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-768x1023.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-855x1140.avif 855w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-1153x1536.avif 1153w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1.avif 1500w" sizes="100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-preview-30x40.webp 225w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-preview-30x40.webp 405w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-preview-30x40.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-preview-30x40.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-preview-30x40.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-preview-30x40.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-preview-30x40.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-preview-30x40.webp 855w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-preview-30x40.webp 1153w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-preview-30x40.webp 1500w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-225x300.webp 225w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-405x540.webp 405w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-500x666.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-540x720.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-600x800.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-720x960.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-768x1023.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-855x1140.webp 855w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-1153x1536.webp 1153w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1.webp 1500w" sizes="100vw" /> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-preview-30x40.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-preview-30x40.png 225w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-preview-30x40.png 405w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-preview-30x40.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-preview-30x40.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-preview-30x40.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-preview-30x40.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-preview-30x40.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-preview-30x40.png 855w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-preview-30x40.png 1153w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-preview-30x40.png 1500w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-225x300.png 225w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-405x540.png 405w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-500x666.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-540x720.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-600x800.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-720x960.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-768x1023.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-855x1140.png 855w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1-1153x1536.png 1153w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image2-1.png 1500w" sizes="100vw" alt="Template with formal invitation email text" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-411672" /> </picture> </figure> <h3 class="wp-block-heading" id="formal">5. Formal invitation email </h3> <p>If your event is more formal, the language and layout of your event invitation email should reflect that. </p> <p>This invitation type sets the tone for the rest of your event. It’s ideal for corporate events or something like a dinner and wine tasting, where you want invitees to know that the event is a little more upscale. </p> <p>You can use the above template as an example of a formal email invitation. But before you do, let’s walk through the key elements of this email that’ll help you sell more tickets. </p> <ul class="wp-block-list"> <li><strong>Create a sense of exclusivity.</strong> The opening line in the example shows potential guests that your event is exclusive. This can be a great way to generate interest and desire from your subscribers and give them the chance to be part of such a cool experience.</li> <li><strong>Show subscribers what the event involves. </strong>To build on the desire to attend your exclusive event, give readers an idea of what to expect and why your event is worth attending. This is your time to really sell the event’s excitement.</li> <li><strong>Keep the language professional. </strong>Use phrases such as “we’d be delighted if you attended”, “we hope you can attend”, or “we hope you can support us”.</li> </ul> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image alignfull size-full alignfull size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image11-1-preview-30x18.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image11-1-preview-30x18.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image11-1-preview-30x18.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image11-1-preview-30x18.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image11-1-preview-30x18.avif 697w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image11-1-300x182.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image11-1-500x304.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image11-1-540x328.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image11-1-600x365.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image11-1.avif 697w" sizes="100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image11-1-preview-30x18.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image11-1-preview-30x18.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image11-1-preview-30x18.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image11-1-preview-30x18.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image11-1-preview-30x18.webp 697w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image11-1-300x182.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image11-1-500x304.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image11-1-540x328.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image11-1-600x365.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image11-1.webp 697w" sizes="100vw" /> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image11-1-preview-30x18.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image11-1.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image11-1-preview-30x18.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image11-1-preview-30x18.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image11-1-preview-30x18.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image11-1-preview-30x18.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image11-1-preview-30x18.png 697w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image11-1-300x182.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image11-1-500x304.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image11-1-540x328.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image11-1-600x365.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image11-1.png 697w" sizes="100vw" alt="Warped Tour event email " width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-411720" /> </picture> </figure> <h3 class="wp-block-heading" id="unique">6. Unique invitation email </h3> <p>Eventbrite creator, <a href="https://www.eventbrite.com/blog/hustle-event-email-personality-ds00/" target="_blank" rel="noreferrer noopener">The Hustle</a>, says the secret to email marketing is adding personality. This allows you to build a relationship and a sense of loyalty to your brand. When customers feel connected to brands, <a href="https://sproutsocial.com/insights/data/social-media-connection/#:~:text=When%20customers%20feel%20connected%20to,people%20behind%20their%20favorite%20brands." target="_blank" rel="noreferrer noopener">more than half of them</a> will make a purchase.</p> <p>This is what a unique email invitation can do. </p> <p>Use an invitation email as a way to showcase the heart of your brand — going beyond a quick ticket sale. Email marketing can be an extension of your brand with jokes, poems, or storytelling.</p> <p>The language in the above example is something different and is clearly unique to the brand. The use of personality shows thought and will encourage subscribers to engage.</p> <p>Here are a few tips to help you craft a unique invitation email:</p> <ul class="wp-block-list"> <li><strong>Use a catchy email subject line</strong>. Grab the attention of your subscribers with a catchy subject line that showcases your brand personality. You could add a joke, emojis, a question, and so on.</li> <li><strong>Inject your personality into the language. </strong>Don’t be afraid to break the mold.<strong> </strong>The email above is a great example of something unique. It’s funny, laid back, and different.</li> <li><strong>Include event branding.</strong> Add logos, colorways, and fonts that represent your brand. That way, potential attendees will automatically know who you are (which helps you build some brand recognition, too). </li> </ul> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image alignfull size-full alignfull size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-preview-30x40.avif 225w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-preview-30x40.avif 405w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-preview-30x40.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-preview-30x40.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-preview-30x40.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-preview-30x40.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-preview-30x40.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-preview-30x40.avif 855w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-preview-30x40.avif 1153w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-preview-30x40.avif 1500w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-225x300.avif 225w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-405x540.avif 405w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-500x666.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-540x720.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-600x800.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-720x960.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-768x1023.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-855x1140.avif 855w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-1153x1536.avif 1153w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1.avif 1500w" sizes="100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-preview-30x40.webp 225w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-preview-30x40.webp 405w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-preview-30x40.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-preview-30x40.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-preview-30x40.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-preview-30x40.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-preview-30x40.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-preview-30x40.webp 855w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-preview-30x40.webp 1153w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-preview-30x40.webp 1500w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-225x300.webp 225w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-405x540.webp 405w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-500x666.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-540x720.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-600x800.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-720x960.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-768x1023.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-855x1140.webp 855w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-1153x1536.webp 1153w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1.webp 1500w" sizes="100vw" /> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-preview-30x40.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-preview-30x40.png 225w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-preview-30x40.png 405w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-preview-30x40.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-preview-30x40.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-preview-30x40.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-preview-30x40.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-preview-30x40.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-preview-30x40.png 855w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-preview-30x40.png 1153w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-preview-30x40.png 1500w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-225x300.png 225w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-405x540.png 405w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-500x666.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-540x720.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-600x800.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-720x960.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-768x1023.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-855x1140.png 855w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1-1153x1536.png 1153w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image9-1.png 1500w" sizes="100vw" alt="Template with party invitation email text" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-411700" /> </picture> </figure> <h3 class="wp-block-heading" id="party">7. Party invitation email </h3> <p>A party invitation email is a way to invite people to a party you’re hosting. It could be an anniversary party to celebrate how long you’ve been in business (like this <a href="https://www.eventbrite.com/blog/press/press-releases/worldwide-party-brand-elrow-eventbrite-announce-new-partnership/" target="_blank" rel="noreferrer noopener">8th anniversary party for elrow</a>), a <a href="https://www.eventbrite.com/blog/cinco-de-mayo-ideas" target="_blank" rel="noreferrer noopener">cinco de mayo party</a>, a new <a href="https://www.eventbrite.com/blog/launch-party/" target="_blank" rel="noreferrer noopener">launch party</a> — the list goes on. </p> <p>In your <a href="https://www.eventbrite.com/blog/party-invitation-email-templates-ds00/" target="_blank" rel="noreferrer noopener">party invitation email</a>, you want to express how deeply you want the person to attend. Make the email personal by talking about why you need to attend the party, and grab their attention with images and details of what attendees can expect.</p> <p>Here are some tips for a successful party invitation email:</p> <ul class="wp-block-list"> <li><strong>Keep the email brief</strong>. You don’t need more than 100 words to present the core details. </li> <li><strong>Inject some personality. </strong>Emails are an extension of your brand, so get creative by imagining how your party would talk if it’s a person. </li> <li><strong>Incore core details. </strong>Is there a dress code? What activities can attendees expect? Bullet points or infographics effectively get across the key information at a glance.</li> </ul> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image alignfull size-full alignfull size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-preview-30x40.avif 225w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-preview-30x40.avif 405w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-preview-30x40.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-preview-30x40.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-preview-30x40.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-preview-30x40.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-preview-30x40.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-preview-30x40.avif 855w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-preview-30x40.avif 1153w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-preview-30x40.avif 1500w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-225x300.avif 225w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-405x540.avif 405w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-500x666.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-540x720.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-600x800.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-720x960.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-768x1023.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-855x1140.avif 855w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-1153x1536.avif 1153w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3.avif 1500w" sizes="100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-preview-30x40.webp 225w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-preview-30x40.webp 405w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-preview-30x40.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-preview-30x40.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-preview-30x40.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-preview-30x40.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-preview-30x40.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-preview-30x40.webp 855w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-preview-30x40.webp 1153w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-preview-30x40.webp 1500w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-225x300.webp 225w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-405x540.webp 405w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-500x666.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-540x720.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-600x800.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-720x960.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-768x1023.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-855x1140.webp 855w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-1153x1536.webp 1153w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3.webp 1500w" sizes="100vw" /> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-preview-30x40.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-preview-30x40.png 225w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-preview-30x40.png 405w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-preview-30x40.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-preview-30x40.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-preview-30x40.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-preview-30x40.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-preview-30x40.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-preview-30x40.png 855w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-preview-30x40.png 1153w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-preview-30x40.png 1500w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-225x300.png 225w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-405x540.png 405w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-500x666.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-540x720.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-600x800.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-720x960.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-768x1023.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-855x1140.png 855w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3-1153x1536.png 1153w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image3.png 1500w" sizes="100vw" alt="Example of email invitation for previous guests" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-411676" /> </picture> </figure> <h3 class="wp-block-heading" id="previous">8. Invitation email for previous attendees</h3> <p>Repeat customers are more cost-effective than new ones. Plus, you know that past guests have an interest in your event, so it makes sense to reach out to them again rather than chasing a new crowd.</p> <p>Let’s take a look at some of the ways the above email template makes your previous guests feel special and sways them to buy tickets: </p> <ul class="wp-block-list"> <li><strong>Offer exclusive discounts. </strong>Include a discount code specifically for returning customers. This additional perk not only shows that you value their loyalty, but also boosts the chances of them buying a ticket. In fact, <a href="https://www.capterra.com/resources/coupon-marketing-strategy/" target="_blank" rel="noreferrer noopener">78% of online customers</a> have decided against making a purchase if it didn’t have a discount. </li> <li><strong>Highlight what’s new or different about your upcoming event</strong>. Previous attendees know what to expect at your events. Generate excitement and interest by telling them what’s different about it this time around. </li> <li><strong>Use images from previous events. </strong>Include an enticing image to trigger FOMO and positive memories of past events. If you remind guests of how much fun they had at your last event, they might come again. </li> <li><strong>Build a community. </strong>Building a community creates a sense of belonging and connection among your customers. Using language like “we can’t wait to see you” and “thanks for sticking with us” makes people feel like they’re part of the bigger picture and gives them more incentive to buy tickets.</li> </ul> <p>Now that you have all the SOPs and examples you need, it’s time to start crafting your own email invitations. Next, we’ll take a look at how to set up your email invitations and email marketing strategy, and how Eventbrite’s event marketing platform can help you get more sales with your email marketing. </p> <p></p> <figure class="wp-block-image alignfull size-full"><a href="https://docs.google.com/document/d/10d3LZFL5_mfoHhtg0YK9hc_Q-3MdZge9SwO7nhvqSWw/edit?usp=sharing" target="_blank" rel="noreferrer noopener"><img fetchpriority="high" decoding="async" width="1999" height="801" src="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image4.png" alt="" class="wp-image-411680" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image4.png 1999w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image4-300x120.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image4-768x308.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image4-1536x615.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image4-1140x457.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image4-960x385.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image4-720x289.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image4-540x216.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image4-600x240.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image4-500x200.png 500w" sizes="(max-width: 1999px) 100vw, 1999px" /></a></figure> <h2 class="wp-block-heading">How to set up your event invitation email marketing for success</h2> <p>Crafting an impactful email marketing campaign involves more than sending out mass invitations. You need to know your target audience to provide them with language and visuals that’ll entice them. </p> <p>There are a lot of different ways to improve your event invitation email marketing strategy. Here are some of our top tips:</p> <ul class="wp-block-list"> <li><strong>Understand the buyer’s journey.</strong> Doing some target audience research helps to understand how your subscribers decide which events to attend. When you have a better idea of their process, you can create emails that align with what your potential customers are looking for and (hopefully) increase ticket sales. <br></li> <li>Track your engagement rates. Analyzing email data lets you know what is and isn’t working. Important tracking engagement metrics include open rates (the percentage of your audience who opens the email) and click-through rates (the percentage of people clicking a link or image in your email).<br><br>Mailchimp states that the optimal click-through rate is around 3%, and being clear with the reader about where the link is directing them (avoid generic language like “click here”) will increase your rates. <br></li> <li>Segment your subscriber list. Segmenting your list of subscribers allows you to send emails to the right audience, at the right time. For example, you could segment your audience based on whether they’re new customers or returning customers. Then, you can send emails that are tailored to those audience groups and boost your chances of getting them to buy tickets.<br></li> <li>Set up a double opt-in process. Setting up a double opt-in when growing your email list takes more time than a simple “submit your email”. In case you don’t know what that is, it’s when a user signs up for an email list, and then an email is sent to them which includes a link to click and confirm the subscription.<br><br>The people who go through both steps are probably interested in what you have to say. As a result, you’re more likely to build a subscriber list of people who will engage with your emails and attend your events. <br></li> <li>Use an event marketing platform. An event marketing platform helps you plan, manage, and optimize all your email marketing activity. You can review key email marketing data to figure out what’s working, what to improve, and how to encourage more people to buy tickets for your events.<br><br>With <a href="https://www.eventbrite.com/l/event-marketing-platform/" target="_blank" rel="noreferrer noopener">Eventbrite</a>, you can send up to 10,000 emails a day, <a href="https://www.eventbrite.com/apps/zapier/" target="_blank" rel="noreferrer noopener">automate your event planning</a> with <a href="https://www.eventbrite.com/apps/zapier/" target="_blank" rel="noreferrer noopener">Zapier</a>, and increase open rates with <a href="https://www.eventbrite.com/blog/sell-events-smart-audiences/" target="_blank" rel="noreferrer noopener">Smart Audience targeting</a>.</li> </ul> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image alignfull size-full alignfull size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-preview-30x16.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-preview-30x16.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-preview-30x16.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-preview-30x16.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-preview-30x16.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-preview-30x16.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-preview-30x16.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-preview-30x16.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-preview-30x16.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-preview-30x16.avif 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-300x169.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-500x281.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-540x304.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-600x338.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-720x405.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-768x432.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-960x540.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-1140x642.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-1536x864.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1.avif 1999w" sizes="100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-preview-30x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-preview-30x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-preview-30x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-preview-30x16.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-preview-30x16.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-preview-30x16.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-preview-30x16.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-600x338.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-768x432.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-960x540.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-1140x642.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-1536x864.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1.webp 1999w" sizes="100vw" /> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-preview-30x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-preview-30x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-preview-30x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-preview-30x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-preview-30x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-preview-30x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-preview-30x16.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-960x540.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-1140x642.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1-1536x864.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image10-min-1.png 1999w" sizes="100vw" alt="People singing in crowd " width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-411704" /> </picture><figcaption class="wp-element-caption"><strong>Day Trill</strong> / Stay Silent / Providence, RI </figcaption> </figure> <h2 class="wp-block-heading">Put these event email examples into action </h2> <p>Now that you’ve got a good understanding of how to draft an effective event invitation email, preview it before you hit send. A/B testing is a great protocol to check what methods work best to increase open rates and sales. </p> <p>With an event marketing platform like Eventbrite, you can manage your entire email strategy in a central location. Integrate with third-party tools like <a href="https://www.eventbrite.com/apps/mailchimp/" target="_blank" rel="noreferrer noopener">Mailchimp</a>, track your email performance, and analyze results to improve your emails and increase ticket sales. </p> </div> <div class="wp-block-eventbrite-quattr-related-posts add-spacing"> <h5>Related Posts</h5> <ul class="quattr-related-links"> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/event-email-marketing-ds0c/">Best Event Marketing Emails</a></li> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/save-the-date-email-template-ds00/">Eventbrite Save-the-Date Template</a></li> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/event-marketing/">Maximizing Attendance in 2024</a></li> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/free-online-invitation-ideas-ds00/">Free Online Event Invitation Ideas</a></li> </ul> </div><div class="essb_break_scroll"></div> </div> </div> </main> <div class="container"> <div class="row"> <div class="col-md-20 archive-cta justify-content-md-between"> <div> <h4 class="archive-cta__title"> Sell more tickets on Eventbrite </h4>    <a role="button" href="https://www.eventbrite.com/organizer/overview/" class="button button__core color_grey-000-text text-nowrap mb-2 "> Start Now. <img loading="lazy" class="icon inline" width="10" height="10" alt="Arrow" src="https://www.eventbrite.com/blog/wp-content/themes/eventbrite-blockbase/assets/icons/right-arrow-white.svg"> </a> </div> <div class="archive-cta__img"> <img class="img-fluid" loading="lazy" src="https://www.eventbrite.com/blog/wp-content/uploads/2023/01/image7-min.png" alt="cta image"> </div> </div> </div></div> <div class="container"> <div class="feedback-social-wrapper"> <div class="feedback-container"> <div> <div class="helpful-block-content wth-theme-thumbs" data-title=""> <ul> <li><span class="wth-title">WAS THIS ARTICLE HELPFUL?</span></li> <li><a data-post="17055" data-post-url="https://www.eventbrite.com/blog/event-invitation-email-ds00/" data-post-title="Event Invitation Email Examples and Templates to Boost Sales" data-response="1" href="#" class="wth-green-btn icon-thumbs-o-up icon1-thumbs-o-up"></a><a data-response="0" data-post="17055" data-post-url="https://www.eventbrite.com/blog/event-invitation-email-ds00/" data-post-title="Event Invitation Email Examples and Templates to Boost Sales" href="#" class="wth-red-btn icon-thumbs-o-down icon1-thumbs-o-down"></a></li> </ul> </div> </div> <div class="social-sharing-block"> <h4 class="display display-6 color_grey-900-text">SPREAD THE WORD</h4> <div class="essb_links essb_counter_modern_right essb_displayed_shortcode essb_share essb_template_copy-retina essb_667624637 print-no" id="essb_displayed_shortcode_667624637" data-essb-postid="17055" data-essb-position="shortcode" data-essb-button-style="icon" data-essb-template="copy-retina" data-essb-counter-pos="right" data-essb-url="https://www.eventbrite.com/blog/event-invitation-email-ds00/" data-essb-twitter-url="https://www.eventbrite.com/blog/event-invitation-email-ds00/" data-essb-instance="667624637"><ul class="essb_links_list essb_force_hide_name essb_force_hide"><li class="essb_item essb_link_facebook nolightbox"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com/blog/event-invitation-email-ds00/&t=Event+Invitation+Email+Examples+and+Templates+to+Boost+Sales" title="" onclick="essb.window('https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com/blog/event-invitation-email-ds00/&t=Event+Invitation+Email+Examples+and+Templates+to+Boost+Sales','facebook','667624637'); 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For Canadian Music Week and NXNE, he managed venues, volunteers and production logistics for a variety of artists and festival events. For the public relations world, he’s crafted engaging product launches, televised press events, and conference activations that result in awareness and media coverage. 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