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url(https://customerdataawards.nl/wp-content/uploads/sites/7/2021/05/DDMA-2019-overdag_-169-1024x683-1.jpg);">  <div class="section header partial header-site-7"> <div class="overlay"></div> <div class="row"> <div class="title-column column small-12 medium-8"> <div class="titlewrapper"> <p class="pretitle">DDMA Customer Data Award 2019</p> <h1 class="page-title">TERUGBLIK</h1> </div> </div> </div> </div>  </div>  <div class="section content "> <div class="row "> <div class="column small-12 medium-8 text"> <span class="label label-yellow">Bekijk de genomineerde cases</span> <h3>Winnaar Customer Data Award 2019: KPN</h3> <div class="responsive-embed widescreen"><iframe title="Dit is een iframe" title="Genomineerde DDMA Customer Data Award 2019: KPN" width="500" height="281" src="https://www.youtube.com/embed/G-AFNxHMn88?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div> <p><strong>KPN</strong> wist zich te onderscheiden door klantdata en analytische modellen te gebruiken voor het vaststellen van relevante Next Best Actions. En deze Omnichannel te gebruiken om klanten en daarmee altijd dezelfde klantbeleving te bezorgen. Ze hebben hierbij niet alleen gekeken naar cross en upsell kansen maar naar proposities die de loyaliteit verhogen zoals snelheidsverbeteringen en het gebruik stimuleren van gratis services. Dit leidde bij KPN tot de conclusie dat een betere klantervaring en dienstverlening gebaseerd op relevantie veel beter werkt dan een commerci毛le propositie.</p> </div> </div> </div>   <div class="section contentcolumn"> <div class="row" data-equalizer> <div class="column large-12 medium-12 small-12"> <h2 class="section-title"></h2> <div class="split-column column small-12 medium-6 large-6" data-equalizer-watch> <h3>DELA</h3> <div class="responsive-embed widescreen"><iframe title="Dit is een iframe" title="Genomineerde DDMA Customer Data Award 2019: Dela" width="500" height="281" src="https://www.youtube.com/embed/PaZWjmT3cXo?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div> <p><strong>DELA</strong> presenteerde een zeer knappe case, waarin zij lieten zien dat ze met data een mooie klantinteractie tot stand konden brengen. Doorslaggevend daarbij was de goede integrale aanpak op verschillende niveaus. Waaronder analytics, campagne management, IT en marketing.</p> </div> <div class="split-column column small-12 medium-6 large-6" data-equalizer-watch> <h3>Zilveren Kruis</h3> <div class="responsive-embed widescreen"><iframe title="Dit is een iframe" loading="lazy" title="Genomineerde DDMA Customer Data Award 2019: Zilveren Kruis" width="500" height="281" src="https://www.youtube.com/embed/O1zTVuJadf4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div> <p>De case van <strong>Zilveren Kruis</strong> was een illustratie van hoe je innovatieve technologie kan toepassen in een deel van het klantcontact. We hebben het hier over een customer service toepassing, een intelligente chatbot op een bepaalde categorie klantvragen.</p> </div> </div> </div> </div>   <div class="section content "> <div class="row "> <div class="column small-12 medium-8 text"> <span class="label label-yellow">BEKIJK DE</span> <h3>Presentaties van de Customer Data Award 2019</h3> <p><a href="https://ddma.nl/actueel/data-case-learning-to-learn-finding-the-value-in-your-own-data-bol-com/" target="_blank" rel="noopener">Pim Nauts | bol.com – Learning to learn, finding the value in your own data</a></p> <p><a href="https://ddma.nl/actueel/data-case-customer-obsessed-companies-are-built-around-their-customers-moments-of-need-forrester/" target="_blank" rel="noopener">Reineke Reitsma | Forrester Research – Customer-obsessed companies are built around their customer’s moments of need</a></p> <p><a href="https://ddma.nl/actueel/data-case-fueling-growth-using-customer-lifetime-value-helloprint/" target="_blank" rel="noopener">Dina Awwad | Helloprint聽– Fueling growth using customer lifetime value</a></p> <p><a href="https://ddma.nl/actueel/data-case-relevantere-mult-channel-communicatie-door-next-best-actions-marketing-dela/" target="_blank" rel="noopener">Jonno van der Heijden & Hans Voorn | Dela – Relevantere mult-channel communicatie door next-best-actions marketing</a></p> <p><a href="https://ddma.nl/actueel/data-case-democratising-data-from-on-premise-to-cloud-based-data-stack-travix/" target="_blank" rel="noopener">Koen Mevissen | Travix – Democratising Data – From on-premise to cloud-based data stack</a></p> <p><a href="https://ddma.nl/actueel/data-case-customer-data-platform-sounds-data-foundation-for-data-strategy-customer-data-platform-institute/" target="_blank" rel="noopener">David Raab – Customer Data Platform institute – Customer Data Platform: sounds data foundation for data strategy</a></p> <p><a href="https://ddma.nl/actueel/data-case-legal-update-alles-wat-je-als-marketeer-over-privacy-moet-weten-in-2019-ddma/" target="_blank" rel="noopener">Matthias De Bruyne (DDMA) & Michiel van Gaalen – Legal Update: Alles wat je聽als marketeer over privacy moet weten in 2019</a></p> </div> </div> </div>   <div class="section content "> <div class="row "> <div class="column small-12 medium-8 text"> <span class="label label-yellow">Bekijk de foto's van de DDMA Data Dag 2019</span> <p>Klik op de foto voor een weergave van alle foto鈥檚.<br /> <a href="https://myalbum.com/album/De8mCrGFfsf6" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignnone wp-image-3193 size-full" src="https://customerdataaward.nl/wp-content/uploads/sites/7/2021/05/DDMA-2019-overdag_-169-1024x683-1.jpg" alt="" width="1024" height="683" srcset="https://customerdataawards.nl/wp-content/uploads/sites/7/2021/05/DDMA-2019-overdag_-169-1024x683-1.jpg 1024w, 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