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<nav class="primary-navigation" role="navigation" data-menu="primary" aria-label="Primary header navigation"> <ul class="primary-navigation-list link"> <li id='lss-homepage-header-navigation-primary-nav-desktop-producto' class="primary-navigation-item none" data-menu=""> <a class="primary-navigation-link js-analytics-event" href="/es-es/sales-solutions/sales-navigator" title="Producto" data-analytics-config="{"category":"Internal","action":"click - Producto","label":"/content/me/business/es-es/sales-solutions/sales-navigator - header","componentId":"header_640746572"}"> Producto </a> </li> <li id='lss-homepage-header-navigation-primary-nav-desktop-por-qué-linkedin' class="primary-navigation-item basic" data-menu="item_2"> <a data-menu="item_2" class="primary-navigation-link has-sub-menu js-analytics-event" href="/es-es/sales-solutions/sales-navigator/benefits-sales-navigator" title="Por qué LinkedIn" data-analytics-config="{"category":"Internal","action":"click - Por qué 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planes","label":"/content/me/business/es-es/sales-solutions/compare-plans - header","componentId":"header_640746572"}"> Comparar planes </a> </li> <li id='lss-homepage-header-navigation-primary-nav-desktop-recursos' class="primary-navigation-item advanced" data-menu="item_4"> <a data-menu="item_4" class="primary-navigation-link has-sub-menu js-analytics-event" href="/es-es/sales-solutions/sales-strategies-tips" title="Recursos" data-analytics-config="{"category":"Internal","action":"click - Recursos","label":"/content/me/business/es-es/sales-solutions/sales-strategies-tips - header","componentId":"header_640746572"}"> Recursos </a> <button class="primary-navigation-sub-menu-button js-show-sub-menu js-analytics-event" aria-controls="secondary-menu-item_4" aria-expanded="false" aria-haspopup="true" id="sub-menu-button-item_4" title="Recursos Menu"> <span class="sub-menu-button-display-text"> Recursos </span> <div class="sub-menu-button-display-icon-container"> <li-icon type="chevron-right-icon" size="large" class="primary-navigation-sub-menu-icon" a11y-text="" ""> </li-icon> </div> </button> </li> </ul> <div class="primary-navigation-divider"></div> <ul class="primary-navigation-list action"> <li id='lss-homepage-header-navigation-primary-button' class="primary-navigation-item"> <a class="primary-navigation-action more js-analytics-event" href="/es-es/sales-solutions/contacta-con-nosotros" title="Contactar con ventas" data-analytics-config="{"category":"Internal","action":"click - Contactar con ventas","label":"/content/me/business/es-es/sales-solutions/contacta-con-nosotros.html - header","componentId":"actionable-content_1192353646"}"> Contactar con ventas </a> </li> </ul> <div class="utility-navigation-wrapper non-desktop-only"> <nav id="utility-navigation" class="utility-navigation" aria-label="Utitlity navigation" data-component-js-load-path="components/navigation/utility"> <div class="utility-navigation-river content-margin"> <div class="language-selector utility-navigation-section" data-toggle="language-selector-dropdown"> <button class="language-selector-trigger js-dropdown-trigger"> <li-icon type="language-icon" size="small" class="icon"> </li-icon> <span class="text">Español (Spanish (Spain))</span> <li-icon type="caret-filled-down-icon" size="large" class="icon"> </li-icon> <p class="accessibility-description"></p> </button> <div class="language-selector-menu js-dropdown-menu inkwell-dropdown-menu"> <ul> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/de-de/sales-solutions/resources/Forrester-economic-impact-ROI-report?ss=1"> <span class="icon-wrapper"> </span> <span class="text">Deutsch (German)</span> </a> </li> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/sales-solutions/resources/Forrester-economic-impact-ROI-report?ss=1"> <span class="icon-wrapper"> </span> <span class="text">English</span> </a> </li> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/es-es/sales-solutions/resources/Forrester-economic-impact-ROI-report?ss=1"> <span class="icon-wrapper"> <li-icon type="check-icon" size="small" class="icon"> </li-icon> </span> <span class="text">Español (Spanish (Spain))</span> </a> </li> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/fr-fr/sales-solutions/resources/Forrester-economic-impact-ROI-report?ss=1"> <span class="icon-wrapper"> </span> <span class="text">Français (French)</span> </a> </li> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/nl-nl/sales-solutions/resources/Forrester-economic-impact-ROI-report?ss=1"> <span class="icon-wrapper"> </span> <span class="text">Nederlands (Dutch (Netherlands))</span> </a> </li> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/pt-br/sales-solutions/resources/Forrester-economic-impact-ROI-report?ss=1"> <span class="icon-wrapper"> </span> <span class="text">Português (Portuguese)</span> </a> </li> </ul> </div> </div> <div class="free-links utility-navigation-section"> <p class="free-links-message"></p> <ul class="free-links-list"> <li id="lss-homepage-header-navigation-utility-nav-mobile-chat" class="free-link" style="display:none;"> <a class="live-chat-link" href="/etc/gandalf/global-settings/chat/lss-en-us-chat" title="Chat con el equipo de ventas" target="_blank" rel="nofollow"> Chat con el equipo de ventas </a> </li> <li id="lss-homepage-header-navigation-utility-nav-mobile-free-link-inicia-sesión-en-sales-navigator" class="free-link"> <a href="https://www.linkedin.com/uas/login?session_redirect=%2Fsales&_f=navigator&fromSignIn=true&trk=sales-home-page_nav-header-signin" title="Inicia sesión en Sales Navigator" target="_blank"> Inicia sesión en Sales Navigator </a> </li> <li id="lss-homepage-header-navigation-utility-nav-mobile-free-link-ir-al-centro-de-ayuda" class="free-link"> <a href="https://www.linkedin.com/help/sales-navigator?src=direct%2Fnone&veh=direct%2Fnone&trk=lss-microsite-utility-nav-visit-help-center&lang=es" title="Ir al Centro de ayuda" target="_blank"> Ir al Centro de ayuda </a> </li> </ul> </div> </div> </nav> </div> </nav> </div> </div> <div id='lss-homepage-header-navigation-primary-nav-mobile-por-qué-linkedin' class="secondary-navigation-wrapper basic" data-menu="item_2" tabindex="-1" role="menu" aria-labelledby="sub-menu-button-item_2"> <nav class="secondary-navigation" role="navigation" id="secondary-menu-item_2" aria-label="Por qué LinkedIn link navigation"> <div class="secondary-nav-panel js-hide-sub-menu non-desktop-only"> <button class="sub-navigation-button js-hide-sub-menu js-analytics-event" aria-label="Back"> <li-icon type="chevron-left-icon" size="small" class="" a11y-text="" ""> </li-icon> </button> <h3 class="secondary-nav-title">Por qué LinkedIn</h3> </div> <div class="secondary-nav-overview-basic non-desktop-only"> <a href="/es-es/sales-solutions/sales-navigator/benefits-sales-navigator" class="secondary-nav-link-basic js-analytics-event" title="Por qué LinkedIn" data-analytics-config="{"category":"Internal","action":"click - Por qué LinkedIn","label":"/content/me/business/es-es/sales-solutions/sales-navigator/benefits-sales-navigator - header","componentId":"header_640746572"}"> </a> </div> <nav> <ul class="link-list "> <li class="link-list-item"> <a href="/es-es/sales-solutions/sales-navigator/benefits-sales-navigator" class="link-list-link js-analytics-event" title="Ventajas del producto"> Ventajas del producto </a> </li> <li class="link-list-item"> <a href="/es-es/sales-solutions/deep-sales" class="link-list-link js-analytics-event" title="NNuestra estrategia de ventas"> Nuestra estrategia de ventas </a> </li> <li class="link-list-item"> <a href="/es-es/sales-solutions/social-selling-companies" class="link-list-link js-analytics-event" title="Testimonios de clientes"> Testimonios de clientes </a> </li> </ul> </nav> </nav> </div> <div id='lss-homepage-header-navigation-primary-nav-mobile-recursos' class="secondary-navigation-wrapper advanced" data-menu="item_4" tabindex="-1" role="menu" aria-labelledby="sub-menu-button-item_4"> <nav class="secondary-navigation" role="navigation" id="secondary-menu-item_4" aria-label="Recursos link navigation"> <div class="secondary-nav-panel js-hide-sub-menu non-desktop-only"> <button class="sub-navigation-button js-hide-sub-menu js-analytics-event" aria-label="Back"> <li-icon type="chevron-left-icon" size="small" class="" a11y-text="" ""> </li-icon> </button> <h3 class="secondary-nav-title">Recursos</h3> </div> <div class="secondary-nav-overview non-desktop-only"> <a href="/es-es/sales-solutions/sales-strategies-tips" class="secondary-nav-link js-analytics-event" title="Recursos" data-analytics-config="{"category":"Internal","action":"click - Recursos","label":"/content/me/business/es-es/sales-solutions/sales-strategies-tips - header","componentId":"header_640746572"}"> </a> </div> <div class="inherited-column-frame column-frame main-container padding-gutter "> <div class="column-frame-foreground content-margin"> <div class="columns-container"> <section class="inherited-column-wrapper column-4 "> <section class="inherited-column default"> <section class="inherited-column-content-wrapper "> </section> </section> </section> <section class="inherited-column-wrapper column-4 no-link"> <section class="inherited-column default"> <p class="col-headline "> Recursos de ventas </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/es-es/sales-solutions/sales-strategies-tips" title="Centro de recursos" data-analytics-config="{"category":"Internal","action":"click - Centro de recursos","label":"/content/me/business/es-es/sales-solutions/sales-strategies-tips.html - header - inherited-column - link-list","componentId":"actionable-content_2077497671"}"> Centro de recursos </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="https://www.linkedin.com/business/sales/blog?src=direct%2Fnone&veh=direct%2Fnone&trk=lss-microsite-header-nav-resources-sales-blog" title="Blog de LinkedIn Sales (Inglés)" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Blog de LinkedIn Sales (Inglés)","label":"https://www.linkedin.com/business/sales/blog?src=direct%2Fnone&veh=direct%2Fnone&trk=lss-microsite-header-nav-resources-sales-blog - header - inherited-column - link-list","componentId":"actionable-content_2077497670"}"> Blog de LinkedIn Sales (Inglés) </a> </li> </ul> </nav> </div> </section> </section> </section> <section class="inherited-column-wrapper column-4 no-link"> <section class="inherited-column default"> <p class="col-headline "> Clientes y socios </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/es-es/sales-solutions/sales-navigator/how-to-use-linkedin-sales-navigator" title="Sales Navigator 101" data-analytics-config="{"category":"Internal","action":"click - Sales Navigator 101","label":"/content/me/business/es-es/sales-solutions/sales-navigator/how-to-use-linkedin-sales-navigator.html - header - inherited-column - link-list","componentId":"actionable-content_1294786042"}"> Sales Navigator 101 </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/sales-solutions/sales-navigator-data-and-privacy-resources-new" title="Seguridad y privacidad" data-analytics-config="{"category":"Internal","action":"click - Seguridad y privacidad (Inglés)","label":"/content/me/business/en-us/sales-solutions/sales-navigator-data-and-privacy-resources-new.html - header - inherited-column - link-list","componentId":"actionable-content_1294786043"}"> Seguridad y privacidad (Inglés) </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/es-es/sales-solutions/partners" title="Socios" data-analytics-config="{"category":"Internal","action":"click - Socios","label":"/content/me/business/es-es/sales-solutions/partners.html - header - inherited-column - link-list","componentId":"actionable-content_1294786044"}"> Socios </a> </li> </ul> </nav> </div> </section> </section> </section> <section class="inherited-column-wrapper column-4 no-link"> <section class="inherited-column default"> <p class="col-headline "> Asistencia </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="https://www.linkedin.com/help/sales-navigator?lang=es&trk=lss-microsite-header-nav-resources-support-visit-help-center" title="Ir al Centro de ayuda" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Ir al Centro de ayuda","label":"https://www.linkedin.com/help/sales-navigator?lang=es&trk=lss-microsite-header-nav-resources-support-visit-help-center - header - inherited-column - link-list","componentId":"actionable-content_372102459"}"> Ir al Centro de ayuda </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="https://www.linkedin.com/help/linkedin/ask/sdsupport?lang=es&trk=lss-microsite-header-nav-resources-support-contact-support" title="Contactar con Atención al cliente" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Contactar con Atención al cliente","label":"https://www.linkedin.com/help/linkedin/ask/sdsupport?lang=es&trk=lss-microsite-header-nav-resources-support-contact-support - header - inherited-column - link-list","componentId":"actionable-content_372102460"}"> Contactar con Atención al cliente </a> </li> </ul> </nav> </div> </section> </section> </section> </div> </div> </div> </nav> </div> </header> </div> </section> <section class="page-alert-container"> </section> <script type="text/template" id="page-alert-template"> <div class="alert notice page-alert hidden" role="alert" tabindex="-1"> <div class="page-alert-wrapper"> <p class="page-alert-message"></p> <button class="page-alert-dismiss"> <li-icon class="filter-frame-close-button-icon" type="cancel-icon" size="small" a11y-text="Dismiss Alert"></li-icon> <span class="a11y-hidden">Dismiss Alert</span> </button> </div> </div> </script> <div class="container js-root-container"> <div class="wrapper"> <section id="main" class="site-wrapper" role="main"> <section id="content" class="site-content frame group"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background hide-on--tablet-portrait hide-on--tablet-landscape hide-on--desktop " data-responsive-height="0px,0px,0px,315px,200px" data-responsive-min-height="0px,0px,0px,315px,200px" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1635305825" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/heros/sales-solutions-resources-estudio-economic-impact-de-linkedin-sales-navigator-es-mob-port-v03.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/heros/sales-solutions-resources-estudio-economic-impact-de-linkedin-sales-navigator-es-mob-port-v03.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/heros/sales-solutions-resources-estudio-economic-impact-de-linkedin-sales-navigator-es-mob-port-v03.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/heros/sales-solutions-resources-estudio-economic-impact-de-linkedin-sales-navigator-es-mob-port-v03.png/jcr:content/renditions/sales-solutions-resources-estudio-economic-impact-de-linkedin-sales-navigator-es-mob-land-v03.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/heros/sales-solutions-resources-estudio-economic-impact-de-linkedin-sales-navigator-es-mob-port-v03.png/jcr:content/renditions/sales-solutions-resources-estudio-economic-impact-de-linkedin-sales-navigator-es-mob-land-v03-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/heros/sales-solutions-resources-estudio-economic-impact-de-linkedin-sales-navigator-es-mob-port-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/heros/sales-solutions-resources-estudio-economic-impact-de-linkedin-sales-navigator-es-mob-port-v03.png/jcr:content/renditions/sales-solutions-resources-estudio-economic-impact-de-linkedin-sales-navigator-es-mob-port-v03-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/heros/sales-solutions-resources-estudio-economic-impact-de-linkedin-sales-navigator-es-mob-port-v03.png.original.png"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1635305825"> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="500px,525px,525px,525px,350px" data-responsive-min-height="500px,525px,525px,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1209240590" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/heros/estudio-economic-impact-de-linkedin-sales-navigator-es-hero.jpg/jcr:content/renditions/sales-solutions-resources-estudio-economic-impact-de-linkedin-sales-navigator-es-hero-dsk-v03.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/heros/estudio-economic-impact-de-linkedin-sales-navigator-es-hero.jpg/jcr:content/renditions/sales-solutions-resources-estudio-economic-impact-de-linkedin-sales-navigator-es-hero-dsk-v03-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/heros/estudio-economic-impact-de-linkedin-sales-navigator-es-hero.jpg/jcr:content/renditions/sales-solutions-resources-estudio-economic-impact-de-linkedin-sales-navigator-es-tab-land-v03.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/heros/estudio-economic-impact-de-linkedin-sales-navigator-es-hero.jpg/jcr:content/renditions/sales-solutions-resources-estudio-economic-impact-de-linkedin-sales-navigator-es-tab-land-v03-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/heros/estudio-economic-impact-de-linkedin-sales-navigator-es-hero.jpg/jcr:content/renditions/sales-solutions-resources-estudio-economic-impact-de-linkedin-sales-navigator-es-tab-port-v03.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/heros/estudio-economic-impact-de-linkedin-sales-navigator-es-hero.jpg/jcr:content/renditions/sales-solutions-resources-estudio-economic-impact-de-linkedin-sales-navigator-es-tab-port-v03-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/heros/estudio-economic-impact-de-linkedin-sales-navigator-es-hero.jpg/jcr:content/renditions/sales-solutions-resources-estudio-economic-impact-de-linkedin-sales-navigator-es-bg-alt-tab-port-v03.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/heros/estudio-economic-impact-de-linkedin-sales-navigator-es-hero.jpg/jcr:content/renditions/sales-solutions-resources-estudio-economic-impact-de-linkedin-sales-navigator-es-bg-alt-tab-port-v03-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/heros/estudio-economic-impact-de-linkedin-sales-navigator-es-hero.jpg/jcr:content/renditions/sales-solutions-resources-estudio-economic-impact-de-linkedin-sales-navigator-es-bg-alt-tab-port-v03.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/heros/estudio-economic-impact-de-linkedin-sales-navigator-es-hero.jpg/jcr:content/renditions/sales-solutions-resources-estudio-economic-impact-de-linkedin-sales-navigator-es-bg-alt-tab-port-v03-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-middle-center tablet-landscape-middle-center tablet-portrait-middle-center mobile-landscape-middle-center mobile-portrait-middle-center needs-resize-desktop lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/heros/estudio-economic-impact-de-linkedin-sales-navigator-es-hero.jpg/jcr:content/renditions/sales-solutions-resources-estudio-economic-impact-de-linkedin-sales-navigator-es-bg-alt-tab-port-v03.png"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="500px,525px,525px,525px,350px" data-responsive-min-height="500px,525px,525px,auto,auto" data-enable-min-height="true"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="spacer parbase section"> <div class="spacer-component spacing__desktop--0a spacing__tablet-landscape--0a spacing__tablet-portrait--0a spacing__mobile-landscape--0a spacing__mobile-portrait--0a background-color none "></div> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_747819459" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_747819459"> <h1 class="banner-headline headline-42"> Estudio Economic Impact de LinkedIn Sales Navigator </h1> <p class="banner-subheadline headline-subheadline-26"> <br/> Un rendimiento de la inversión del 312 % y amortización en 6 meses: increíble, pero real. </p> <div class="banner-actions"> <a class=" banner-action banner-action-secondary js-analytics-event" href="/content/dam/me/business/latam/sales-solutions/no-index-campaigns/24/images/pdfs/tei-spotlight-final-es-latam-cta-2.pdf" title="Leer estudio regional de Latinoamérica" target="_blank" data-analytics-config="{"category":"Internal","action":"click - Leer estudio regional de Latinoamérica","label":"/content/dam/me/business/latam/sales-solutions/no-index-campaigns/24/images/pdfs/tei-spotlight-final-es-latam-cta-2.pdf - flexible-column-frame - banner","componentId":"actionable-content_403281385"}"> Leer estudio regional de Latinoamérica </a> <a class=" banner-action banner-action-primary js-analytics-event" href="/content/dam/me/business/latam/sales-solutions/no-index-campaigns/24/images/pdfs/tei-of-linkedin-sales-navigator-oct-11-final-v7-es-latam-cta-1.pdf" title="Leer studio global" target="_blank" data-analytics-config="{"category":"Internal","action":"click - Leer studio global","label":"/content/dam/me/business/latam/sales-solutions/no-index-campaigns/24/images/pdfs/tei-of-linkedin-sales-navigator-oct-11-final-v7-es-latam-cta-1.pdf - flexible-column-frame - banner","componentId":"actionable-content_403281386"}"> Leer studio global </a> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1314851298" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-7-columns align-top stacking-order-1"> <div class="spacer parbase section"> <div class="spacer-component spacing--3 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/312-percentage.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/312-percentage.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/312-percentage.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/312-percentage.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/312-percentage.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="illustration of two people celebrating on an upward trending bar graph " data-image-path="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/312-percentage.png.original.png"/></picture> </div> </div> </div> </section> <section class="flexible-column-frame-column grid-17-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-left rich-text__padding--none rich-text__width--full"> <h2><span class="rte-style__headline--large">¿La inversión en LinkedIn Sales Navigator vale la pena?</span></h2> <p><span class="rte-style__headline--small">En 2023, LinkedIn encargó a Forrester Consulting un estudio sobre el impacto económico total (Total Economic Impact™) de LinkedIn Sales Navigator para determinar su rentabilidad. Tras entrevistar a clientes y hacer sus propios análisis, la firma demostró que la herramienta generaba un <b>312 % de rendimiento de la inversión</b> en tres años <b>y que se amortizaba en menos de seis meses</b>.</span></p> <p><span class="rte-style__body--large">Descubre las principales ventajas que Forrester identificó y lee el <a href="/content/dam/me/business/latam/sales-solutions/no-index-campaigns/24/images/pdfs/tei-of-linkedin-sales-navigator-oct-11-final-v7-es-latam-cta-1.pdf" target="_blank" title="estudio completo">estudio completo</a> para conocer todos los detalles, como la metodología, testimonios de clientes y la evaluación de riesgos.</span></p> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1517026604" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1517026604"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-intro-forrester-logo-dsk-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-intro-forrester-logo-dsk-v03.png/jcr:content/renditions/ROI-Franchise-intro-forrester-logo-dsk-v03-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-intro-forrester-logo-dsk-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-intro-forrester-logo-dsk-v03.png/jcr:content/renditions/ROI-Franchise-intro-forrester-logo-dsk-v03-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-intro-forrester-logo-dsk-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-intro-forrester-logo-dsk-v03.png/jcr:content/renditions/ROI-Franchise-intro-forrester-logo-dsk-v03-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-intro-forrester-logo-dsk-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-intro-forrester-logo-dsk-v03.png/jcr:content/renditions/ROI-Franchise-intro-forrester-logo-dsk-v03-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-intro-forrester-logo-dsk-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-intro-forrester-logo-dsk-v03.png/jcr:content/renditions/ROI-Franchise-intro-forrester-logo-dsk-v03-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Forrester logo" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-intro-forrester-logo-dsk-v03.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="top" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2028130230" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_2028130230"> <h3 class="banner-subheadline headline-subheadline-26"> <b>Elige un tema:</b> </h3> </div> </div> </section> </div> <div class="tabbed-frame parbase section"> <section class="tabbed-frame " data-cmp-is="ink-tabbed-frame" data-panelcontainer="ink-tabbed-frame" data-cmp-panelcontainer-id="/content/me/business/es-es/sales-solutions/resources/Forrester-economic-impact-ROI-report/jcr:content/content-par/tabbed_frame" data-component-js-load-path="components/layout/tabbed-frame"> <div class="ink-tabbed-frame tabbed-frame-content"> <artdeco-tabs align="centered"> <artdeco-tablist role="tablist" class="content-margin"> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Aumento de los ingresos" id="aumento-de-los-ingresos" for-panel="aumento-de-los-ingresos" selected="selected"> Aumento de los ingresos </artdeco-tab> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Eficacia en las búsquedas" id="eficacia-en-las-busquedas" for-panel="eficacia-en-las-busquedas"> Eficacia en las búsquedas </artdeco-tab> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Produtividade de vendas" id="produtividade-de-vendas" for-panel="produtividade-de-vendas"> Produtividade de vendas </artdeco-tab> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Precisión de los datos" id="precision-de-los-datos" for-panel="precision-de-los-datos"> Precisión de los datos </artdeco-tab> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Aliados ocultos" id="aliados-ocultos" for-panel="aliados-ocultos"> Aliados ocultos </artdeco-tab> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Intención de compra" id="intencion-de-compra" for-panel="intencion-de-compra"> Intención de compra </artdeco-tab> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Flexibilidad" id="flexibilidad" for-panel="flexibilidad"> Flexibilidad </artdeco-tab> </artdeco-tablist> <artdeco-tabpanel panel-name="aumento-de-los-ingresos"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1764050852" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-left rich-text__padding--none rich-text__width--standard"> <h2><span class="rte-style__headline--medium">Mayor beneficio operativo neto al multiplicarse las oportunidades de venta</span></h2> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_348348204" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><span class="rte-style__body--large">Los equipos de ventas señalaron importantes ventajas gracias a los filtros de búsqueda, la gestión de listas, las opciones de análisis y los perfiles precisos y actualizados que ofrece Sales Navigator. Estas funcionalidades les permitieron identificar y llegar a posibles clientes de calidad en menos tiempo. Como resultado, observaron mejoras en las tasas de respuesta y un aumento del número de reuniones concretadas y de oportunidades cerradas y ganadas.</span></p> <p><span class="rte-style__body--medium">Sales Navigator no solo ayudó a aumentar los ingresos anuales al conseguir más contactos de calidad, sino que también influyó mucho en el cierre de acuerdos. Los entrevistados mencionaron un <b>aumento medio de los ingresos interanuales del 8 %</b> (5 % en el primer año, 8 % en el segundo y 10 % en el tercero), y también descubrieron <b>que la mejora de los ingresos atribuible a Sales Navigator pasó del 20 % al 30 %</b> en un periodo de 3 años.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/8-percentage.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/8-percentage.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/8-percentage.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/8-percentage.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/8-percentage.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="8% average yearly increase in revenue" data-image-path="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/8-percentage.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1234634785" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><span class="rte-style__headline--small"><b>Mejora con el paso del tiempo</b></span></p> <p><span class="rte-style__body--large">El estudio de Forrester descubrió que a medida que los comerciales se familiarizan con Sales Navigator y que la plataforma se integra en el proceso de ventas de la organización, también aumenta su influencia en los resultados positivos de las ventas. Según los testimonios de los entrevistados, nuestra empresa tipo atribuye un 20 % de los ingresos a Sales Navigator en el primer año, un 25 % en el segundo y un 30 % en el tercero. Esto supone un aumento de los ingresos de 15 millones de dólares gracias a Sales Navigator en ese periodo.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_91450531" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-3 to-22" id="banner-content-container-banner_91450531"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/25-percentage.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/25-percentage.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/25-percentage.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/25-percentage.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/25-percentage.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="25%" data-image-path="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/25-percentage.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <b>Atribución de ingresos promedio</b> a Sales Navigator en los primeros tres años. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-none light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_352657438" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t03-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t03-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t03-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t03-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t03-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-middle-center tablet-landscape-middle-center tablet-portrait-middle-center mobile-landscape-middle-center mobile-portrait-middle-center needs-resize-desktop lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg.original.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-17-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background " data-responsive-height="305px,300px,335px,380px,auto" data-responsive-min-height="305px,300px,335px,380px,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_10344431" data-component-js-load-path="components/content/banner"> <div class="banner-background background-color solid warm-red-30"> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-3 to-23" id="banner-content-container-banner_10344431"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-red-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-red-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t03-quotation-red-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-red-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-red-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t03-quotation-red-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-red-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-red-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t03-quotation-red-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-red-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-red-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t03-quotation-red-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-red-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-red-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t03-quotation-red-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of enlarged red quotation mark " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-red-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> Con Sales Navigator, logramos concretar más del 75 % de las reuniones y hemos mejorado en un 40 % la tasa de conversión. La eficacia es innegable.❞ </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-7-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height dark-monochrome has-background has-content-width-background " data-responsive-height="305px,300px,335px,380px,auto" data-responsive-min-height="305px,300px,335px,380px,auto" data-enable-min-height="true" data-responsive-contrast="dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome" data-background-video-id="banner_1732465904" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t03-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t03-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t03-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t03-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t03-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-left tablet-landscape-top-left tablet-portrait-top-left mobile-landscape-top-left mobile-portrait-top-left lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t03-quote-bg-02-tab-mob-v01.jpg.original.jpg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-3 to-22" id="banner-content-container-banner_1732465904"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t03-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t03-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t03-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t03-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t03-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustrated icon of a person" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-quotation-profile-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> Director de estrategia de comercialización, empresa de software </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1903051705" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--full"> <p><span class="rte-style__headline--medium"><b>Conclusiones de LinkedIn</b></span></p> <p><span class="rte-style__headline--small">Gracias a los datos de primera mano de la mayor red profesional del mundo, que cuenta con más de mil millones de miembros, los usuarios de Sales Navigator pueden aprovechar funcionalidades como el Centro de cuentas y las alertas para identificar y llegar a posibles clientes en menos tiempo. Optimizar el contacto también mejora los resultados de ventas: los entrevistados de nuestro estudio mencionaron un aumento del beneficio operativo neto y el impacto de Sales Navigator en su pipeline.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-key-revenue-growth-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-key-revenue-growth-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t03-key-revenue-growth-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-key-revenue-growth-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-key-revenue-growth-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t03-key-revenue-growth-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-key-revenue-growth-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-key-revenue-growth-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t03-key-revenue-growth-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-key-revenue-growth-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-key-revenue-growth-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t03-key-revenue-growth-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-key-revenue-growth-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-key-revenue-growth-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t03-key-revenue-growth-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of a person working on a laptop at home" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t03-key-revenue-growth-ilus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1712982969" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1712982969"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="short line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="#top">Volver al inicio</a> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> <artdeco-tabpanel panel-name="eficacia-en-las-busquedas"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1699609958" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-left rich-text__padding--none rich-text__width--standard"> <h2><span class="rte-style__headline--medium">Mayor eficacia en las tareas de búsqueda del equipo de ventas</span></h2> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_487944778" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-11-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><span class="rte-style__body--large">Forrester comprobó que, al acceder a datos de perfil más precisos y sustituir las prácticas de scraping de contactos y llamadas no solicitadas, los equipos de ventas de las organizaciones de los responsables de las decisiones observaron una mejora considerable de la eficacia. </span></p> <p><span class="rte-style__body--medium">El estudio concluyó que los usuarios de Sales Navigator (sobre todo ejecutivos de cuentas y responsables de negocio) ahorraban un <b>18 % de su tiempo semanal en actividades</b> relacionadas con búsquedas. El acceso a más de mil millones de perfiles profesionales y a 60 millones de empresas en la plataforma Deep Sales de LinkedIn, y recursos para buscar y <b>organizar la información, ahorraron a la empresa tipo más de 2,6 millones de dólares en un periodo de 3 años</b>.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-13-columns align-top stacking-order-1"> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/15-percentage.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/15-percentage.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/15-percentage.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/15-percentage.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/15-percentage.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="15% Sales time saved each week" data-image-path="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/15-percentage.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-left rich-text__padding--none rich-text__width--standard"> <h2><span class="rte-style__headline--medium">Cómo calculó Forrester el aumento de la productividad</span></h2> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1016591033" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-11-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><span class="rte-style__headline--small"><b>Proporção entre AEs e BDR/SDRs</b></span></p> <p><span class="rte-style__body--large">Para la proyección financiera, y en función de los testimonios, Forrester calcula que la proporción entre ejecutivos de cuentas y responsables de negocio o representantes de desarrollo comercial es de 10:3.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-13-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1902873643" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1902873643"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-10-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-10-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-resarch-effeciency-stat-10-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-10-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-10-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-resarch-effeciency-stat-10-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-10-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-10-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-resarch-effeciency-stat-10-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-10-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-10-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-resarch-effeciency-stat-10-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-10-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-10-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-resarch-effeciency-stat-10-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="10/3" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-10-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> Relación entre AEs y BDR/SDRs </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1221619595" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-11-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><span class="rte-style__headline--small"><b>Datos de calidad al alcance de la mano</b></span></p> <p><span class="rte-style__body--large">Forrester observó que, antes de adoptar Sales Navigator, los equipos de las empresas entrevistadas lidiaban con herramientas de ventas que eran limitadas y carecían de funcionalidades esenciales, como filtros y opciones de búsqueda. Sin embargo, al utilizar Sales Navigator y sus funcionalidades (por ejemplo, Búsqueda de posibles clientes y el Centro de cuentas), indicaron que el tiempo total invertido en tareas de búsqueda se redujo del 25 % a solo el 10 %.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-13-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2103319431" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_2103319431"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-25-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-25-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-resarch-effeciency-stat-25-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-25-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-25-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-resarch-effeciency-stat-25-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-25-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-25-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-resarch-effeciency-stat-25-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-25-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-25-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-resarch-effeciency-stat-25-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-25-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-25-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-resarch-effeciency-stat-25-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="25% > 10%" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-resarch-effeciency-stat-25-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <b>la cantidad de tiempo dedicado</b> a la investigación cada semana antes y después de Sales Navigator </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-none light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_649473625" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t01-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t01-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t01-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t01-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t01-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-middle-center tablet-landscape-middle-center tablet-portrait-middle-center mobile-landscape-middle-center mobile-portrait-middle-center needs-resize-desktop lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg.original.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-17-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background " data-responsive-height="305px,340px,380px,380px,auto" data-responsive-min-height="305px,340px,380px,380px,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2131871496" data-component-js-load-path="components/content/banner"> <div class="banner-background background-color solid sage-20"> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-3 to-23" id="banner-content-container-banner_2131871496"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-quotation-green-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-quotation-green-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-quotation-green-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-quotation-green-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-quotation-green-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of enlarged green quotation mark " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> Es fundamental tener un buen producto y buenos métodos de venta. Pero Sales Navigator ayuda mucho en la parte inicial del proceso, donde hay que forjar vínculos, iniciar conversaciones y buscar información. Por ejemplo, antes nuestro equipo no lograba concertar muchas reuniones. Con Sales Navigator, un solo representante de desarrollo comercial confirmó cinco en una semana.❞ </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-7-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height dark-monochrome has-background has-content-width-background " data-responsive-height="305px,340px,380px,380px,auto" data-responsive-min-height="305px,340px,380px,380px,auto" data-enable-min-height="true" data-responsive-contrast="dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome" data-background-video-id="banner_420285465" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t01-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t01-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t01-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t01-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t01-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-left tablet-landscape-top-left tablet-portrait-top-left mobile-landscape-top-left mobile-portrait-top-left lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t01-quote-bg-02-tab-mob-v01.jpg.original.jpg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-2 to-23" id="banner-content-container-banner_420285465"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustrated icon of a person" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-profile-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> Responsable de formación comercial global, empresa de software </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1935656529" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><span class="rte-style__headline--medium"><b>Conclusiones de LinkedIn</b></span></p> <p><span class="rte-style__headline--small">Sales Navigator permite a los ejecutivos de cuentas y responsables de negocio acceder a la base de datos profesional más completa y precisa del mundo. También clasifica y organiza los datos, para que los representantes de ventas se olviden de estas tareas y se centren en estrechar lazos con los clientes y buscar nuevas oportunidades. Con nuestro producto, recuperan un 15 % de su tiempo.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-key-resarch-effeciency-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-key-resarch-effeciency-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-key-resarch-effeciency-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-key-resarch-effeciency-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-key-resarch-effeciency-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-key-resarch-effeciency-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-key-resarch-effeciency-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-key-resarch-effeciency-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-key-resarch-effeciency-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-key-resarch-effeciency-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-key-resarch-effeciency-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-key-resarch-effeciency-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-key-resarch-effeciency-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-key-resarch-effeciency-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-key-resarch-effeciency-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of a person working on a laptop from home" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-key-resarch-effeciency-ilus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_833868693" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_833868693"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="short line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="#top">Volver al inicio</a> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> <artdeco-tabpanel panel-name="produtividade-de-vendas"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_115539510" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-left rich-text__padding--none rich-text__width--standard"> <h2><span class="rte-style__headline--medium">Aumento de la productividad y eliminación de costos de licencias gracias a la consolidación de herramientas de ventas</span></h2> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1405628698" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-11-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><span class="rte-style__body--large">Según Forrester, los entrevistados comprobaron que la capacidad de integración de Sales Navigator con las plataformas de CRM permitía a sus organizaciones de ventas sincronizar los datos a la perfección. Esto les ayudó a dar seguimiento a leads, actualizaciones y actividades en tiempo real dentro de sus pipelines. Como resultado, los equipos aumentaron su productividad al no tener que cambiar de aplicación para hacer tareas similares.</span></p> <p><span class="rte-style__body--medium">El estudio concluyó que los <b>usuarios de Sales Navigator ahorraron 65 horas</b> al año utilizando la plataforma, pudieron prescindir de una herramienta de ventas de su paquete <b>tecnológico y generaron más de 2,3 millones de dólares al aumentar su productividad en un periodo de 3 años</b>.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-13-columns align-top stacking-order-1"> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/16250.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/16250.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/16250.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/16250.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/16250.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="The composite company saved 16,250 sales hours a year" data-image-path="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/16250.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1238841201" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><span class="rte-style__headline--small"><b>El tiempo es oro</b></span></p> <p><span class="rte-style__body--large">Gracias a la integración con el CRM, los usuarios de Sales Navigator reducen las idas y venidas entre herramientas y ahorran al menos 15 minutos al día, lo que supone 65 horas al año por usuario. Partiendo de un costo de USD 66/hora para un ejecutivo de cuentas con plena carga de trabajo, Forrester calculó que esta mejora de la productividad ahorraba a nuestra empresa tipo más de 1 millón de dólares al año.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1074211613" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1074211613"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/65-h.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/65-h.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/65-h.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/65-h.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/65-h.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="65hrs / year" data-image-path="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/65-h.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <b>65hrs / año</b> = El tiempo ahorrado usando Sales Navigator </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1754708875" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><span class="rte-style__headline--small"><b>Adiós a lo obsoleto</b></span></p> <p><span class="rte-style__body--large">Durante las entrevistas, los responsables de las decisiones señalaron que adoptar Sales Navigator les permitió eliminar herramientas de sus paquetes tecnológicos y recortar aún más gastos. Según los cálculos, esto supuso un ahorro medio de <b>200 dólares al año por usuario</b>.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_294264527" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_294264527"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/usd-50-million.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/usd-50-million.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/usd-50-million.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/usd-50-million.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/usd-50-million.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="US $50,000" data-image-path="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/usd-50-million.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <b>Ahorros anuales obtenidos</b> al reemplazar herramientas de ventas heredadas. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-none light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_278998324" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t02-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t02-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t02-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t02-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t02-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-middle-center tablet-landscape-middle-center tablet-portrait-middle-center mobile-landscape-middle-center mobile-portrait-middle-center needs-resize-desktop lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg.original.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-17-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background " data-responsive-height="305px,300px,335px,380px,auto" data-responsive-min-height="305px,300px,335px,380px,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1872251805" data-component-js-load-path="components/content/banner"> <div class="banner-background background-color solid cool-gray-20"> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-3 to-23" id="banner-content-container-banner_1872251805"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-blue-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-blue-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t02-quotation-blue-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-blue-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-blue-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t02-quotation-blue-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-blue-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-blue-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t02-quotation-blue-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-blue-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-blue-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t02-quotation-blue-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-blue-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-blue-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t02-quotation-blue-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of enlarged blue quotation marks" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-blue-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> Con la integración del CRM y la consolidación de fuentes de datos, ya no perdemos tiempo en cambiar de un sistema a otro.❞ </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-7-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height dark-monochrome has-background has-content-width-background " data-responsive-height="305px,300px,335px,380px,auto" data-responsive-min-height="305px,300px,335px,380px,auto" data-enable-min-height="true" data-responsive-contrast="dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome" data-background-video-id="banner_129441470" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t02-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t02-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t02-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t02-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t02-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-left tablet-landscape-top-left tablet-portrait-top-left mobile-landscape-top-left mobile-portrait-top-left lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t02-quote-bg-02-tab-mob-v01.jpg.original.jpg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-3 to-22" id="banner-content-container-banner_129441470"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t02-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t02-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t02-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t02-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t02-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustrated icon of a person" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-quotation-profile-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> Director de desarrollo de ventas, empresa de software </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_81560395" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--full"> <p><span class="rte-style__headline--medium"><b>Conclusiones de LinkedIn</b></span></p> <p><span class="rte-style__headline--small">Sales Navigator multiplica la productividad de los profesionales de ventas. Funcionalidades como importar tu cartera de negocios, los filtros Spotlight y la sincronización del CRM permiten a los comerciales ahorrar tiempo que, a la larga, pueden dedicar a otras tareas valiosas. También reduce los pasos manuales que, de otro modo, los comerciales tendrían que dar para vincular diferentes fuentes de datos. En un periodo de tres años, todo esto supuso un ahorro de <b>2,3 millones de dólares en productividad</b>.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-key-sales-productivity-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-key-sales-productivity-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t02-key-sales-productivity-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-key-sales-productivity-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-key-sales-productivity-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t02-key-sales-productivity-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-key-sales-productivity-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-key-sales-productivity-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t02-key-sales-productivity-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-key-sales-productivity-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-key-sales-productivity-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t02-key-sales-productivity-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-key-sales-productivity-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-key-sales-productivity-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t02-key-sales-productivity-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="illustration a a person working at a laptop" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t02-key-sales-productivity-ilus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_864460441" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_864460441"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="short line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="#top">Volver al inicio</a> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> <artdeco-tabpanel panel-name="precision-de-los-datos"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_2095918026" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-left rich-text__padding--none rich-text__width--standard"> <h2><span class="rte-style__headline--medium">Precisión y optimización de los datos</span></h2> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1282011002" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><span class="rte-style__body--large">Según los entrevistados, acceder a datos de perfil fiables y facilitados por los usuarios aporta un valor añadido extraordinario y ayuda a impulsar la eficiencia de sus equipos de ventas. La red de LinkedIn cuenta con más de mil millones de miembros y más de 60 millones de empresas. Es, sin duda, la mejor fuente de datos profesionales de confianza.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/950.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/950.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/950.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/950.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/950.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Global network with 950 million members" data-image-path="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/950.png.original.png"/></picture> </div> </div> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1300890516" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1300890516"> <p class="banner-subheadline subheadline-21"> Red mundial con más de mil millones de miembros </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_2115546885" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><span class="rte-style__body--large">LinkedIn busca constantemente mantener la integridad de los datos, sin dejar de priorizar la experiencia del usuario y protegiendo la privacidad de sus miembros. Más de 7 millones de usuarios han verificado su identidad o su lugar de trabajo gracias a nuevas integraciones con Microsoft Entra, CLEAR y Hyperverge**</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-data-accuracy-stat-shield-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-data-accuracy-stat-shield-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-data-accuracy-stat-shield-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-data-accuracy-stat-shield-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-data-accuracy-stat-shield-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-data-accuracy-stat-shield-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-data-accuracy-stat-shield-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-data-accuracy-stat-shield-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-data-accuracy-stat-shield-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-data-accuracy-stat-shield-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-data-accuracy-stat-shield-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-data-accuracy-stat-shield-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-data-accuracy-stat-shield-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-data-accuracy-stat-shield-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-data-accuracy-stat-shield-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of a shield with a lock" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-data-accuracy-stat-shield-dsk-v01.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-none light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1129074104" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t04-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t04-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t04-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t04-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t04-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-middle-center tablet-landscape-middle-center tablet-portrait-middle-center mobile-landscape-middle-center mobile-portrait-middle-center needs-resize-desktop lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg.original.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-17-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background " data-responsive-height="335px,350px,415px,400px,auto" data-responsive-min-height="335px,350px,415px,400px,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_713539721" data-component-js-load-path="components/content/banner"> <div class="banner-background background-color solid amber-10"> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-3 to-22" id="banner-content-container-banner_713539721"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-brown-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-brown-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-quotation-brown-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-brown-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-brown-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-quotation-brown-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-brown-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-brown-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-quotation-brown-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-brown-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-brown-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-quotation-brown-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-brown-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-brown-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-quotation-brown-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of enlarged brown quotation mark " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-brown-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> Creo que una de las principales ventajas de LinkedIn es que sus datos no están controlados por una entidad central ni por un único propietario, sino por el mismo individuo. Por tanto, es el conjunto de datos más preciso al que podrías tener acceso. Y sin esto, es muy difícil identificar a tu cliente o cuenta objetivo.❞ </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-7-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height dark-monochrome has-background has-content-width-background " data-responsive-height="335px,350px,415px,400px,auto" data-responsive-min-height="335px,350px,415px,400px,auto" data-enable-min-height="true" data-responsive-contrast="dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome" data-background-video-id="banner_1029270614" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t04-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t04-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t04-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t04-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t04-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-left tablet-landscape-top-left tablet-portrait-top-left mobile-landscape-top-left mobile-portrait-top-left lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t04-quote-bg-02-tab-mob-v01.jpg.original.jpg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-3 to-22" id="banner-content-container-banner_1029270614"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustrated icon of a person" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-quotation-profile-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> Responsable de ventas, empresa de software </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_958266079" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--full"> <p><span class="rte-style__headline--medium"><b>Conclusiones de LinkedIn</b></span></p> <p><span class="rte-style__headline--small">Los datos son la base de la toma de decisiones moderna, y los equipos de ventas necesitan acceder a la información más actualizada y fiable posible para optimizar la captación de contactos. El número de usuarios de LinkedIn se ha acelerado durante ocho trimestres consecutivos. Esto demuestra el papel esencial que tiene la plataforma a la hora de ayudar a más de mil millones de miembros a comunicarse, aprender, vender y conseguir empleo. Sales Navigator organiza y presenta estos datos a los comerciales de tal forma que les permite encontrar, segmentar e interactuar con los compradores adecuados en el momento justo.**</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-key-data-accuracy-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-key-data-accuracy-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-key-data-accuracy-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-key-data-accuracy-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-key-data-accuracy-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-key-data-accuracy-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-key-data-accuracy-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-key-data-accuracy-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-key-data-accuracy-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-key-data-accuracy-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-key-data-accuracy-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-key-data-accuracy-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-key-data-accuracy-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-key-data-accuracy-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t04-key-data-accuracy-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of two people examining connections between people on a computer " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t04-key-data-accuracy-ilus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_982026835" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_982026835"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="short line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="#top">Volver al inicio</a> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> <artdeco-tabpanel panel-name="aliados-ocultos"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_973858892" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-left rich-text__padding--none rich-text__width--standard"> <h2><span class="rte-style__headline--medium">De aliados ocultos a leads receptivos</span></h2> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_2036944100" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><span class="rte-style__body--large">Sales Navigator muestra las relaciones entre colegas en la empresa de un posible cliente. Los compañeros actuales y anteriores pueden aportar información, comunicarse con sus contactos y hacer presentaciones cordiales, que suelen ser más eficaces que las llamadas no solicitadas. </span></p> <p><span class="rte-style__body--large">Funcionalidades como las alertas pueden avisar a los profesionales de cambios o novedades sobre un posible cliente de ventas, lo que permite conocer mejor al comprador y adoptar una estrategia personalizada. Los datos de LinkedIn muestran que los mensajes enviados a través de la plataforma (mensajes InMail) tienen una tasa de respuesta más alta que los métodos tradicionales y tienen 3 veces más probabilidades de aceptación que una llamada en frío y 6 veces más que los emails.**</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-finding-hidden-allies-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-finding-hidden-allies-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-finding-hidden-allies-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-finding-hidden-allies-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-finding-hidden-allies-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of groups of people in conversations " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-ilus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1945751535" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><span class="rte-style__body--large">¿Te suena TeamLink? Los clientes que tienen una cuenta Sales Navigator Advanced o Advanced Plus también tienen acceso a esta herramienta, que les permite ver los contactos de su equipo. Saca todo el partido a la red de tu equipo con TeamLink para encontrar la mejor manera de llegar a un lead. Ahora puedes ver qué personas de tu equipo con licencia de Sales Navigator son contactos de primer grado con un lead, aunque ese compañero y tú no estén conectados. Gracias a esta información, sabrás enseguida quién puede allanarte el camino con una presentación más cercana y personal.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-stat-handshake-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-stat-handshake-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t05-finding-hidden-allies-stat-handshake-dsk-v02-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-stat-handshake-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-stat-handshake-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t05-finding-hidden-allies-stat-handshake-dsk-v02-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-stat-handshake-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-stat-handshake-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t05-finding-hidden-allies-stat-handshake-dsk-v02-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-stat-handshake-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-stat-handshake-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t05-finding-hidden-allies-stat-handshake-dsk-v02-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-stat-handshake-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-stat-handshake-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t05-finding-hidden-allies-stat-handshake-dsk-v02-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="icon of a hand shake" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-finding-hidden-allies-stat-handshake-dsk-v02.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-none light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_160385550" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t05-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t05-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t05-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t05-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t05-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-middle-center tablet-landscape-middle-center tablet-portrait-middle-center mobile-landscape-middle-center mobile-portrait-middle-center needs-resize-desktop lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg.original.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-17-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background " data-responsive-height="305px,300px,335px,380px,auto" data-responsive-min-height="305px,300px,335px,380px,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1180551647" data-component-js-load-path="components/content/banner"> <div class="banner-background background-color solid warm-gray-20"> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-3 to-22" id="banner-content-container-banner_1180551647"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-grey-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-grey-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-quotation-grey-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-grey-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-grey-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-quotation-grey-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-grey-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-grey-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-quotation-grey-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-grey-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-grey-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-quotation-grey-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-grey-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-grey-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-quotation-grey-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of enlarged gray quotation mark " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-grey-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> Sales Navigator nos ayuda a descubrir leads receptivos. Esto nos parece muy valioso y de gran utilidad para cualquier usuario.❞ </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-7-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height dark-monochrome has-background has-content-width-background " data-responsive-height="305px,300px,335px,380px,auto" data-responsive-min-height="305px,300px,335px,380px,auto" data-enable-min-height="true" data-responsive-contrast="dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome" data-background-video-id="banner_562258688" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t05-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t05-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t05-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t05-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t05-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-left tablet-landscape-top-left tablet-portrait-top-left mobile-landscape-top-left mobile-portrait-top-left lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t05-quote-bg-02-tab-mob-v01.jpg.original.jpg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-3 to-22" id="banner-content-container-banner_562258688"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustrated icon of a person" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-quotation-profile-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> Responsable de formación comercial global, empresa de software </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_788470729" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--full"> <p><span class="rte-style__headline--medium"><b>Conclusiones de LinkedIn</b></span></p> <p><span class="rte-style__headline--small">No hay ningún email comercial que sea tan eficaz como una presentación cordial. LinkedIn sabe que los contactos personales tienen un valor enorme, sobre todo en el mundo de las ventas. Por eso, Sales Navigator ayuda a los profesionales a identificar la mejor vía para conectar con posibles cuentas. Y cuando no encuentra un contacto en común, busca la información del comprador necesaria para iniciar una conversación de forma natural.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-key-finding-hidden-allies-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-key-finding-hidden-allies-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-key-finding-hidden-allies-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-key-finding-hidden-allies-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-key-finding-hidden-allies-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-key-finding-hidden-allies-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-key-finding-hidden-allies-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-key-finding-hidden-allies-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-key-finding-hidden-allies-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-key-finding-hidden-allies-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-key-finding-hidden-allies-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-key-finding-hidden-allies-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-key-finding-hidden-allies-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-key-finding-hidden-allies-ilus-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t05-key-finding-hidden-allies-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of of a person introducing two people to each other" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t05-key-finding-hidden-allies-ilus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_91714135" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_91714135"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="short line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="#top">Volver al inicio</a> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> <artdeco-tabpanel panel-name="intencion-de-compra"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_603216654" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-left rich-text__padding--none rich-text__width--standard"> <h2><span class="rte-style__headline--medium">Identificación de leads de calidad con intención de compra</span></h2> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_2132493758" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><span class="rte-style__body--large">Los entrevistados mencionaron las funcionalidades de Sales Navigator que hacen seguimiento de la actividad de los leads y avisan a los miembros del equipo cuando los posibles clientes tienen intención de comprar. Por ejemplo, cuando responden a un mensaje InMail, ven el perfil del comercial o ven los perfiles de los empleados del comercial. La posibilidad de consultar estas acciones en un panel de intención de compra ayuda a los equipos de ventas a priorizar las cuentas y centrarse en los posibles clientes con más probabilidades de interactuar.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-buyer-intent-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-buyer-intent-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t06-buyer-intent-ilus-dsk-v02-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-buyer-intent-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-buyer-intent-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t06-buyer-intent-ilus-dsk-v02-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-buyer-intent-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-buyer-intent-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t06-buyer-intent-ilus-dsk-v02-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-buyer-intent-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-buyer-intent-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t06-buyer-intent-ilus-dsk-v02-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-buyer-intent-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-buyer-intent-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t06-buyer-intent-ilus-dsk-v02-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of two people in a meeting " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-buyer-intent-ilus-dsk-v02.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_676724809" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><span class="rte-style__body--large">Encontrar el momento perfecto para entablar contacto con un posible cliente es crucial para optimizar los resultados. Según los datos de LinkedIn, interactuar con los compradores cuando muestran intención de compra genera tasas de respuesta a los mensajes InMail un 71 % más altas y tasas de concreción un 22 % más altas.**</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1783501243" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-4 to-21" id="banner-content-container-banner_1783501243"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/71-percentage.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/71-percentage.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/71-percentage.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/71-percentage.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/71-percentage.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="+71%" data-image-path="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/71-percentage.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> La tasa de respuesta de InMail aumenta cuando identifica la intención del comprador </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-none light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_524737292" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t06-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t06-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t06-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t06-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t06-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-middle-center tablet-landscape-middle-center tablet-portrait-middle-center mobile-landscape-middle-center mobile-portrait-middle-center needs-resize-desktop lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg.original.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-17-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background " data-responsive-height="305px,300px,335px,380px,auto" data-responsive-min-height="305px,300px,335px,380px,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_267037125" data-component-js-load-path="components/content/banner"> <div class="banner-background background-color solid amber-10"> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-3 to-22" id="banner-content-container-banner_267037125"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-orange-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-orange-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t06-quotation-orange-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-orange-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-orange-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t06-quotation-orange-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-orange-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-orange-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t06-quotation-orange-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-orange-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-orange-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t06-quotation-orange-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-orange-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-orange-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t06-quotation-orange-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of enlarged orange quotation mark " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-orange-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> En el panel de intención de compra, puedes ver en detalle la actividad de las cuentas, las personas que visitan tu perfil, situación de las cuentas e información de contacto. Puedes aprovechar todo eso para crear listas específicas que representen perfiles ideales. La posibilidad de combinar todos esos datos te permite definir tu mercado objetivo, analizar la información relacionada con posibles clientes y priorizar esas cuentas.❞ </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-7-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background " data-responsive-height="305px,300px,335px,380px,auto" data-responsive-min-height="305px,300px,335px,380px,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1475773210" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t06-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t06-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t06-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t06-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t06-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-left tablet-landscape-top-left tablet-portrait-top-left mobile-landscape-top-left mobile-portrait-top-left lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t06-quote-bg-02-tab-mob-v01.jpg.original.jpg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-3 to-22" id="banner-content-container-banner_1475773210"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t06-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t06-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t06-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t06-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t06-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustrated icon of a person" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t06-quotation-profile-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> Director de estrategia de comercialización, empresa de software </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_480555997" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--full"> <p><span class="rte-style__headline--medium"><b>Conclusiones de LinkedIn</b></span></p> <p><span class="rte-style__headline--small">Encontrar a tu cliente ideal es solo la mitad del trabajo. Los profesionales de ventas también necesitan saber cuál es el momento óptimo para entablar contacto. Sales Navigator ofrece esa información. Si el usuario adopta el hábito de guardar cuentas y posibles clientes, recibirá notificaciones cuando muestren interés en su empresa. Los participantes en el estudio TEI de Forrester identificaron esta funcionalidad como la principal ventaja de la plataforma Deep Sales de LinkedIn.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-key-t06-buyer-intent-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-key-t06-buyer-intent-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-key-t06-buyer-intent-ilus-dsk-v02-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-key-t06-buyer-intent-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-key-t06-buyer-intent-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-key-t06-buyer-intent-ilus-dsk-v02-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-key-t06-buyer-intent-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-key-t06-buyer-intent-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-key-t06-buyer-intent-ilus-dsk-v02-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-key-t06-buyer-intent-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-key-t06-buyer-intent-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-key-t06-buyer-intent-ilus-dsk-v02-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-key-t06-buyer-intent-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-key-t06-buyer-intent-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-key-t06-buyer-intent-ilus-dsk-v02-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of a person in an on-line discussion " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-key-t06-buyer-intent-ilus-dsk-v02.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1929664399" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1929664399"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="short line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="#top">Volver al inicio</a> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> <artdeco-tabpanel panel-name="flexibilidad"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1206413273" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-left rich-text__padding--none rich-text__width--standard"> <h2><span class="rte-style__headline--medium">Posibilidad de organizar datos de forma creativa</span></h2> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1388636617" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><span class="rte-style__body--large">Con información avanzada, opciones exclusivas de búsqueda y filtros, y actualizaciones en tiempo real, los usuarios pueden organizar mejor los datos de las cuentas y agilizar la gestión de su pipeline. Estos datos ayudan a encontrar oportunidades que antes se pasaban por alto y a mejorar los resultados y las tasas de conversión. Además, Sales Navigator es un producto ampliable, flexible y que puede actualizarse según los usos, las necesidades y los objetivos del negocio.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t07-flexibility-ilus-dsk-v02-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t07-flexibility-ilus-dsk-v02-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t07-flexibility-ilus-dsk-v02-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t07-flexibility-ilus-dsk-v02-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t07-flexibility-ilus-dsk-v02-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of a person examining data in different forms on a monitor" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-ilus-dsk-v02.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_678727017" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1542354681" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><span class="rte-style__body--large">Sales Navigator tiene tres tipos de planes: Core, Advanced y Advanced Plus. Cada uno ofrece diferentes funcionalidades para responder a las necesidades de cada negocio. Los participantes del estudio de Forrester eran usuarios del plan Advanced Plus. Puedes comparar los tipos de planes de LinkedIn <a href="https://business.linkedin.com/es-es/sales-solutions/compare-plans" rel="nofollow" target="_blank" title="aquí">aquí</a>.</span></p> <p><span class="rte-style__body--large">El rendimiento de la inversión previsto de un proyecto se calcula dividiendo los beneficios netos (beneficios menos costos) por los costos. Si se tienen en cuenta el riesgo y los tipos de descuento, Forrester calculó que la organización tipo logró un <b>rendimiento de la inversión del 312 % con un periodo de amortización de menos de 6 meses</b>.</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1552641159" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1552641159"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-stat-3-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-stat-3-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t07-flexibility-stat-3-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-stat-3-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-stat-3-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t07-flexibility-stat-3-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-stat-3-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-stat-3-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t07-flexibility-stat-3-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-stat-3-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-stat-3-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t07-flexibility-stat-3-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-stat-3-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-stat-3-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t07-flexibility-stat-3-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="3" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-flexibility-stat-3-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> Tres tipos de planes de Sales Navigator que se adaptan a cada negocio </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-none light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1328222922" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t07-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t07-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t07-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t07-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t07-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-middle-center tablet-landscape-middle-center tablet-portrait-middle-center mobile-landscape-middle-center mobile-portrait-middle-center needs-resize-desktop lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg.original.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-17-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background " data-responsive-height="305px,300px,335px,380px,auto" data-responsive-min-height="305px,300px,335px,380px,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1493900133" data-component-js-load-path="components/content/banner"> <div class="banner-background background-color solid sage-20"> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-3 to-23" id="banner-content-container-banner_1493900133"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-quotation-green-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-quotation-green-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-quotation-green-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-quotation-green-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t01-quotation-green-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of enlarged green quotation mark " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t01-quotation-green-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> Creo que para muchos comerciales, el paquete tecnológico es un claro indicador de cuánto invierten en su personal y en su equipo, y no creo que se pueda ser eficaz sin esta herramienta: su trabajo sería cinco veces más difícil.❞ </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-7-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height dark-monochrome has-background has-content-width-background " data-responsive-height="305px,300px,335px,380px,auto" data-responsive-min-height="305px,300px,335px,380px,auto" data-enable-min-height="true" data-responsive-contrast="dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome" data-background-video-id="banner_1058256828" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t07-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t07-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t07-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t07-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg/jcr:content/renditions/ROI-Franchise-t07-quote-bg-02-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-left tablet-landscape-top-left tablet-portrait-top-left mobile-landscape-top-left mobile-portrait-top-left lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-t07-quote-bg-02-tab-mob-v01.jpg.original.jpg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-3 to-22" id="banner-content-container-banner_1058256828"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t07-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t07-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t07-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t07-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-quotation-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-quotation-profile-dsk-v01.png/jcr:content/renditions/ROI-Franchise-t07-quotation-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustrated icon of a person" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-quotation-profile-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> Director de desarrollo de ventas, empresa de software </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_483444780" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--full"> <p><span class="rte-style__headline--medium"><b>Conclusiones de LinkedIn</b></span></p> <p><span class="rte-style__headline--small">Sales Navigator dota a todo tu equipo de ventas de las herramientas que necesitan para seguir los pasos de los comerciales más eficaces y mejora la experiencia de tus empleados. Como señaló un participante en el estudio: «Sales Navigator ha mejorado la experiencia general de los empleados. Ofrece a todos la posibilidad de hacer sus tareas más fácilmente y de mantenerse en contacto con posibles clientes en un plano profesional y social.»</span></p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-key-flexibility-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-key-flexibility-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t07-key-flexibility-ilus-dsk-v02-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-key-flexibility-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-key-flexibility-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t07-key-flexibility-ilus-dsk-v02-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-key-flexibility-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-key-flexibility-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t07-key-flexibility-ilus-dsk-v02-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-key-flexibility-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-key-flexibility-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t07-key-flexibility-ilus-dsk-v02-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-key-flexibility-ilus-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-key-flexibility-ilus-dsk-v02.png/jcr:content/renditions/ROI-Franchise-t07-key-flexibility-ilus-dsk-v02-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of a group of people evaluating possible sales targets" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-t07-key-flexibility-ilus-dsk-v02.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_313595100" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_313595100"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png/jcr:content/renditions/ROI-Franchise-linebreak-short-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="short line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-linebreak-short-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="#top">Volver al inicio</a> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> </artdeco-tabs> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_182101755" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--full"> <h3><span class="rte-style__headline--medium">Análisis de costos y de la inversión</span></h3> <p><span class="rte-style__body--large">En el estudio Total Economic Impact (TEI), Forrester analizó los costos y la inversión vinculados a la adopción de LinkedIn Sales Navigator. Estos costos incluyeron las pruebas, la implantación, la formación (inicial y continua) y la gestión, según indicaron los entrevistados. Para el análisis financiero, además de la cuota anual de la licencia de Sales Navigator, Forrester asumió lo siguiente:</span></p> <ul> <li><span class="rte-style__body--large"> La implantación requiere el 20 % del tiempo de 20 empleados a jornada completa durante un mes.</span></li> <li><span class="rte-style__body--large"> Formación inicial de 8 horas por usuario. Formación continua de 12 horas por usuario al año.</span></li> <li><span class="rte-style__body--large"> Gestión continua con cuatro personas implicadas que dediquen una hora a la semana a razón de 66 dólares la hora.</span></li> </ul> <p><span class="rte-style__body--large">El costo total a lo largo de tres años ascendió a un valor actual de 1,5 millones de dólares. Para conocer más detalles, consulta la tabla siguiente o el <a href="/content/dam/me/business/latam/sales-solutions/no-index-campaigns/24/images/pdfs/tei-of-linkedin-sales-navigator-oct-11-final-v7-es-latam-cta-1.pdf" target="_blank" title="estudio completo">estudio completo</a>.</span></p> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_196423438" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_196423438"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/cos-analyis.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/cos-analyis.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/cos-analyis.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/cos-analyis.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/cos-analyis.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Table of Cost and Investment Analysis" data-image-path="https://content.linkedin.com/content/dam/me/business/es-es/sales-solutions/cx/23/infographics/cos-analyis.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="content-margin video-component light-monochrome" data-component-js-load-path="components/element/video" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome"> <div class="video-container js-embed-container "> <div class="video-container-filler" style="padding-top: 56.25%"></div> <figure class="video-container-content js-embed-video-container" aria-label="media-player"> <iframe src="https://www.youtube-nocookie.com/embed/GGxTscE-dDM?rel=0&autohide=1&playsinline=0&html5=1&wmode=opaque&autoplay=0" frameborder="0" allowfullscreen title="YouTube Embed"></iframe> </figure> </div> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter dark-polychrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="400px,400px,350px,350px,300px" data-enable-min-height="true" data-responsive-contrast="dark-polychrome,dark-polychrome,dark-polychrome,dark-polychrome,dark-polychrome" data-background-video-id="flexible-column-frame_2147092932" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/latam/sales-solutions/no-index-campaigns/24/images/banners/tei-latam-banner-dsk-1x.png/jcr:content/renditions/tei-latam-banner-dsk-1x.png, https://content.linkedin.com/content/dam/me/business/latam/sales-solutions/no-index-campaigns/24/images/banners/tei-latam-banner-dsk-1x.png/jcr:content/renditions/tei-latam-banner-dsk-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/latam/sales-solutions/no-index-campaigns/24/images/banners/tei-latam-banner-dsk-1x.png/jcr:content/renditions/tei-latam-banner-tab-land-1x.png, https://content.linkedin.com/content/dam/me/business/latam/sales-solutions/no-index-campaigns/24/images/banners/tei-latam-banner-dsk-1x.png/jcr:content/renditions/tei-latam-banner-tab-land-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/latam/sales-solutions/no-index-campaigns/24/images/banners/tei-latam-banner-dsk-1x.png/jcr:content/renditions/tei-latam-banner-tab-port-1x.png, https://content.linkedin.com/content/dam/me/business/latam/sales-solutions/no-index-campaigns/24/images/banners/tei-latam-banner-dsk-1x.png/jcr:content/renditions/tei-latam-banner-tab-port-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/latam/sales-solutions/no-index-campaigns/24/images/banners/tei-latam-banner-dsk-1x.png/jcr:content/renditions/tei-latam-banner-mob-land-1x.png, https://content.linkedin.com/content/dam/me/business/latam/sales-solutions/no-index-campaigns/24/images/banners/tei-latam-banner-dsk-1x.png/jcr:content/renditions/tei-latam-banner-mob-land-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/latam/sales-solutions/no-index-campaigns/24/images/banners/tei-latam-banner-dsk-1x.png/jcr:content/renditions/tei-latam-banner-mob-port-1x.png, https://content.linkedin.com/content/dam/me/business/latam/sales-solutions/no-index-campaigns/24/images/banners/tei-latam-banner-dsk-1x.png/jcr:content/renditions/tei-latam-banner-mob-port-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-middle-center tablet-landscape-middle-center tablet-portrait-middle-center mobile-landscape-middle-center mobile-portrait-middle-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/latam/sales-solutions/no-index-campaigns/24/images/banners/tei-latam-banner-dsk-1x.png/jcr:content/renditions/tei-latam-banner-mob-port-1x.png"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="400px,400px,350px,350px,300px" data-enable-min-height="true"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-16-columns align-top stacking-order-1"> <div class="spacer parbase section"> <div class="spacer-component spacing__desktop--2a spacing__tablet-landscape--2 spacing__tablet-portrait--2 spacing__mobile-landscape--2 spacing__mobile-portrait--2 background-color none "></div> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height dark-polychrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="dark-polychrome,dark-polychrome,dark-polychrome,dark-polychrome,dark-polychrome" data-background-video-id="banner_2145740437" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_2145740437"> <h2 class="banner-headline headline-34"> ¿Cuál fue el retorno de la inversion<br/>en Latinoamérica? </h2> <p class="banner-subheadline headline-subheadline-26"> <br/> Descarga el reporte regional para descubrir. </p> <div class="banner-actions"> <a class=" banner-action banner-action-primary js-analytics-event" href="/content/dam/me/business/latam/sales-solutions/no-index-campaigns/24/images/pdfs/tei-spotlight-final-es-latam-cta-2.pdf" title="Leer estudio regional de Latinoamérica" target="_blank" data-analytics-config="{"category":"Internal","action":"click - Leer estudio regional de Latinoamérica","label":"/content/dam/me/business/latam/sales-solutions/no-index-campaigns/24/images/pdfs/tei-spotlight-final-es-latam-cta-2.pdf - flexible-column-frame - banner","componentId":"actionable-content_107475735"}"> Leer estudio regional de Latinoamérica </a> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-2"> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1420143749" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1974540053" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> <header class="component-heading-group component-heading-group-align-default " data-responsive-contrast=""> <h2 class="component-heading-headline headline-42"> Recursos de LinkedIn </h2> </header> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_537394748" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_537394748"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-large-01-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-large-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-large-01-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-large-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-large-01-tab-land-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-large-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-large-01-tab-land-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-large-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-large-01-tab-port-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-large-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-large-01-tab-port-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-large-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-large-01-mob-land-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-large-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-large-01-mob-land-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-large-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-large-01-mob-port-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-large-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-large-01-mob-port-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="photo of a peson working on a laptop" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-large-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-large-01-mob-port-v01.jpg"/></picture> </div> </div> <p class="banner-headline subheadline-21"> Estudio Economic Impact de LinkedIn Sales Navigator </p> <p class="banner-subheadline subheadline-17"> <br/> Lee nuestro estudio TEI completo para descubrir cómo LinkedIn Sales Navigator aporta valor a las empresas mejorando la productividad y la eficacia de las ventas, facilitando información del comprador y generando nuevas oportunidades. </p> <div class="banner-actions"> <a class=" banner-action banner-action-primary js-analytics-event" href="/content/dam/me/business/latam/sales-solutions/no-index-campaigns/24/images/pdfs/tei-of-linkedin-sales-navigator-oct-11-final-v7-es-latam-cta-1.pdf" title="Descargar estudio" target="_blank" data-analytics-config="{"category":"Internal","action":"click - Descargar estudio","label":"/content/dam/me/business/latam/sales-solutions/no-index-campaigns/24/images/pdfs/tei-of-linkedin-sales-navigator-oct-11-final-v7-es-latam-cta-1.pdf - flexible-column-frame - flexible-column-frame - banner","componentId":"actionable-content_1842875791"}"> Descargar estudio </a> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="basic-list parbase section"> <section id="" data-anchorable class="basic-list-component basic-list-image-text light-monochrome" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-component-js-load-path="components/layout/basic-list"> <div class="content-margin"> </div> <div data-mobile-layout="carousel" class="mobile-layout-carousel content-margin"> <div class="resource-content resource-content-2-up"> <ul class="basic-list-items js-filterable-container"> <li class="basic-list-item js-filterable filterable image-text-wrapper"> <article class="resource image-text filterable-content "> <a href="https://business.linkedin.com/es-es/sales-solutions/compare-plans" class="image-link js-analytics-event" target="_blank" data-analytics-config="{"category":"External Other","action":"click - Compara los tipos de planes de Sales Navigator","label":"https://business.linkedin.com/es-es/sales-solutions/compare-plans - flexible-column-frame - flexible-column-frame - basic-list - reference-card","componentId":"reference-card_1865712755"}"> <div class="resource-image"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-01-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-01-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-01-tab-land-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-01-tab-land-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-01-tab-port-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-01-tab-port-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-01-mob-land-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-01-mob-land-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-01-mob-port-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-01-mob-port-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="photo of two people in conversation " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-01-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-01-mob-port-v01.jpg"/></picture> </div> </div> <div data-eq-height-group="1" data-eq-height-states="mobile-carousel,tablet,desktop"> <p class="company-name component-heading-headline">Compara los tipos de planes de Sales Navigator</p> <p class="resource-description component-heading-subheadline">LinkedIn tiene tres planes diferentes. Consulta las funcionalidades que incluye cada paquete.</p> </div> </a> </article> </li> <li class="basic-list-item js-filterable filterable image-text-wrapper"> <article class="resource image-text filterable-content "> <a href="https://business-test.corp.linkedin.com/es-es/sales-solutions/sales-strategies-tips?selectedFilter=all-content-type%2Fall-industries" class="image-link js-analytics-event" target="_blank" data-analytics-config="{"category":"External Other","action":"click - Consulte los recursos de ventas de LinkedIn","label":"https://business-test.corp.linkedin.com/es-es/sales-solutions/sales-strategies-tips?selectedFilter=all-content-type%2Fall-industries - flexible-column-frame - flexible-column-frame - basic-list - reference-card","componentId":"reference-card_1865712756"}"> <div class="resource-image"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-02-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-02-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-02-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-02-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-02-tab-land-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-02-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-02-tab-land-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-02-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-02-tab-port-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-02-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-02-tab-port-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-02-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-02-mob-land-v01.jpg, 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data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-02-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-02-mob-port-v01.jpg"/></picture> </div> </div> <div data-eq-height-group="1" data-eq-height-states="mobile-carousel,tablet,desktop"> <p class="company-name component-heading-headline">Consulte los recursos de ventas de LinkedIn</p> <p class="resource-description component-heading-subheadline">Descubra muchos consejos y trucos útiles de los mejores del sector.</p> </div> </a> </article> </li> <li class="basic-list-item js-filterable filterable image-text-wrapper"> <article class="resource image-text filterable-content "> <a href="https://business-test.corp.linkedin.com/es-es/sales-solutions/social-selling-companies" class="image-link js-analytics-event" target="_blank" data-analytics-config="{"category":"External Other","action":"click - Casos de estudio de 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768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-04-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-04-tab-port-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-04-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-04-tab-port-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/fg/ROI-Franchise-resources-small-04-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-resources-small-04-mob-land-v01.jpg, 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data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_755994539" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-footer-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-footer-bg-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-footer-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-footer-bg-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-footer-bg-tab-mob-v01.jpg, 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and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-left tablet-landscape-top-left tablet-portrait-top-left mobile-landscape-top-left mobile-portrait-top-left lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/resources/forrester-economic-roi/bg/ROI-Franchise-footer-bg-dsk-v01.jpg/jcr:content/renditions/ROI-Franchise-footer-bg-tab-mob-v01.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="adobe-target-container parbase section"> <section 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Navigator</b> </h3> <div class="banner-actions"> <a class=" banner-action banner-action-secondary js-analytics-event" href="https://www.linkedin.com/premium/products/?intentType=FIND_LEADS&selectedPlan=PRO&family=sales&utype=sales&src=direct%2Fnone&veh=direct%2Fnone" title="Comenzar prueba gratuita" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Comenzar prueba gratuita","label":"https://www.linkedin.com/premium/products/?intentType=FIND_LEADS&selectedPlan=PRO&family=sales&utype=sales&src=direct%2Fnone&veh=direct%2Fnone - flexible-column-frame - adobe-target-container - banner","componentId":"actionable-content_1117511067"}"> Comenzar prueba gratuita </a> <a class=" banner-action banner-action-primary js-analytics-event" href="https://business.linkedin.com/es-es/sales-solutions/demo-gratuita" title="Solicitar demonstacion" target="_blank" data-analytics-config="{"category":"External Other","action":"click - Solicitar demonstacion","label":"https://business.linkedin.com/es-es/sales-solutions/demo-gratuita - flexible-column-frame - adobe-target-container - banner","componentId":"actionable-content_1117511066"}"> Solicitar demonstacion </a> </div> </div> </div> </section> </div>  </div> <li-icon type="loader" size="small" class="mbox__content-loader"> </li-icon> </section> </div> </section> </div> </div> </div> </section> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--full"> <p style="text-align: center;"><span class="rte-style__body--medium">*LinkedIn encargó a Forrester la realización de este estudio TEI. Forrester no respalda a una empresa ni a su solución, y los clientes no pueden adquirir opiniones o resultados favorables. Forrester mantiene el control editorial sobre cualquier contenido creado. 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