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She has been featured in publications like Business Insider, Fox Business, the Huffington Post, and GoBankingRates.","sameAs":["http://collectingcents.com"],"url":"https://coschedule.com/blog/author/freya-kuka"}]}</script><article class="Article_article__UXD1Z"><header class="PostHeader_PostHeader__6xLlo"><h1 class="PostTitle_PostTitle__ZiNFK">7 Sales Funnel Examples to Inspire Your Own</h1><div class="Author_AuthorWrapper__dFG2U PostHeader_Author__P1qGh"><div class="Author_AuthorImage__7__1q"><img alt="Freya Laskowski" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="https://secure.gravatar.com/avatar/7b242b5de7ba641110f2a48f7cf34caa?s=96&d=mm&r=g?w=640&q=75 640w, https://secure.gravatar.com/avatar/7b242b5de7ba641110f2a48f7cf34caa?s=96&d=mm&r=g?w=750&q=75 750w, https://secure.gravatar.com/avatar/7b242b5de7ba641110f2a48f7cf34caa?s=96&d=mm&r=g?w=828&q=75 828w, https://secure.gravatar.com/avatar/7b242b5de7ba641110f2a48f7cf34caa?s=96&d=mm&r=g?w=1080&q=75 1080w, https://secure.gravatar.com/avatar/7b242b5de7ba641110f2a48f7cf34caa?s=96&d=mm&r=g?w=1200&q=75 1200w, https://secure.gravatar.com/avatar/7b242b5de7ba641110f2a48f7cf34caa?s=96&d=mm&r=g?w=1920&q=75 1920w, https://secure.gravatar.com/avatar/7b242b5de7ba641110f2a48f7cf34caa?s=96&d=mm&r=g?w=2048&q=75 2048w, https://secure.gravatar.com/avatar/7b242b5de7ba641110f2a48f7cf34caa?s=96&d=mm&r=g?w=3840&q=75 3840w" src="https://secure.gravatar.com/avatar/7b242b5de7ba641110f2a48f7cf34caa?s=96&d=mm&r=g?w=3840&q=75"/></div><div class="Author_AuthorText___dxgX"><a href="/blog/author/freya-kuka" class="Author_AuthorName__8_xlR Author_AuthorLink__Iigzr">Freya Laskowski</a><a href="/topic/content-marketing" class="Author_AuthorSubTitle__qL8yn Author_AuthorSubTitleLink__z15Cu">Content</a></div></div></header><div class="PostBody_content__uxfWk postBodyGlobals"><div><h1><span class="PostBody_image__JhpwI alignnone wp-image-93338 size-full"><img alt="7 Sales Funnel Examples to Inspire Your Own" width="1360" height="570" decoding="async" data-nimg="1" class="" style="color:transparent" src="https://media.coschedule.com/uploads/2021/02/sales-funnel-examples.gif"/></span></h1> Sales funnels are still not as common as we would like them to be. Companies push products and services down their customers' throats with their fingers crossed behind their back — hoping a hard sell is going to do the trick. This is a bad move — especially since customers are smarter than ever. It takes <a href="https://blog.close.com/39-shocking-stats-that-will-change-the-way-you-sell/" target="_blank" rel="noopener noreferrer">8 cold call attempts to reach a prospect</a>, but the unfortunate truth is 44% of all salespeople give up on trying to make a sale after <a href="https://www.morethanaccountants.co.uk/8-percent-sales-people-get-80-percent-of-sales/" target="_blank" rel="noopener noreferrer">only one rejection</a>. This brings me back to the value of sales funnels; a customer needs to build a relationship with your brand before they part with their hard-earned money. A sales funnel is a step-by-step process to help you build that relationship. Odds are, you already know what a sales funnel is, but for the sake of those who might not, here is a simplified definition: <a href="https://coschedule.com/blog/sales-funnel" target="_blank" rel="noopener noreferrer">A sales funnel (a.k.a. “purchase funnel”)</a> is the journey that is laid out for potential customers by the company, in advance. It ends at the final goal, which is the customer <strong>purchasing a service or good of some kind.</strong> More information about the sales funnel to follow. <div><div class="ShareOnTwitter_sotWrapper__HWUqP"><p class="ShareOnTwitter_sotText__tpMAg">7 sales funnel examples to inspire your own.</p><a href="https://twitter.com/share?text=7%20sales%20funnel%20examples%20to%20inspire%20your%20own.&amp;via=coschedule&amp;related=coschedule&amp;url=/blog/sales-funnel-examples" class="ShareOnTwitter_sotButton__NioJ_">Click To Tweet<svg viewBox="0 0 24 24" aria-hidden="true" class="ShareOnTwitter_sotTwitterLogo__48pXY"><path d="M23.643 4.937c-.835.37-1.732.62-2.675.733.962-.576 1.7-1.49 2.048-2.578-.9.534-1.897.922-2.958 1.13-.85-.904-2.06-1.47-3.4-1.47-2.572 0-4.658 2.086-4.658 4.66 0 .364.042.718.12 1.06-3.873-.195-7.304-2.05-9.602-4.868-.4.69-.63 1.49-.63 2.342 0 1.616.823 3.043 2.072 3.878-.764-.025-1.482-.234-2.11-.583v.06c0 2.257 1.605 4.14 3.737 4.568-.392.106-.803.162-1.227.162-.3 0-.593-.028-.877-.082.593 1.85 2.313 3.198 4.352 3.234-1.595 1.25-3.604 1.995-5.786 1.995-.376 0-.747-.022-1.112-.065 2.062 1.323 4.51 2.093 7.14 2.093 8.57 0 13.255-7.098 13.255-13.254 0-.2-.005-.402-.014-.602.91-.658 1.7-1.477 2.323-2.41z"></path></svg></a></div></div> </div><div><h2 id="download-your-very-own-funnel-template">Download Your Very Own Funnel Template</h2> Before you dive head-first into all you need to know about a handful of sales funnel examples, we want to give you the opportunity to download your very own <a href="/marketing-strategy/marketing-funnel" target="_blank" rel="noopener">marketing funnel</a> content mapping template. With this handy-dandy template, you will be able to easily craft ideas and content for your own marketing funnel and keep track of the expectations and examples within your business. Download now! <div></div> <div class="link-callout"> <a name="toc"></a><strong>Table of Contents</strong> <ul> <li><a href="#definition">The Sales Funnel</a></li> <li><a href="#convertkit">ConvertKit</a></li> <li><a href="#russel">Russel Brunson</a></li> <li><a href="#coschedule">CoSchedule</a></li> <li><a href="#mailshake">Mailshake</a></li> <li><a href="#hulu">Hulu</a></li> <li><a href="#kurzgesagt">Kurzgesagt — In a Nutshell</a></li> <li><a href="#mixergy">Mixergy</a></li> </ul> </div> <a name="definition"></a> </div><div><h2 id="the-sales-funnel">The Sales Funnel</h2> The sales funnel will normally have four to five steps — depending on how you see it — which are outlined below. <span class="PostBody_image__JhpwI drop-shadow"><img alt="Sales funnel steps from Entrepreneur" loading="lazy" width="1280" height="853" decoding="async" data-nimg="1" class="ImageReplacer_imageDropshadow__bIQ3x" style="color:transparent" sizes="(max-width: 768px) 100vw, 768px" srcSet="https://media.coschedule.com/uploads/2021/03/6739ceec-a81d-4e9e-8efc-d4d30cff21b4_what20is20a20sales20funnel.jpg?w=640&q=75 640w, https://media.coschedule.com/uploads/2021/03/6739ceec-a81d-4e9e-8efc-d4d30cff21b4_what20is20a20sales20funnel.jpg?w=750&q=75 750w, https://media.coschedule.com/uploads/2021/03/6739ceec-a81d-4e9e-8efc-d4d30cff21b4_what20is20a20sales20funnel.jpg?w=828&q=75 828w, https://media.coschedule.com/uploads/2021/03/6739ceec-a81d-4e9e-8efc-d4d30cff21b4_what20is20a20sales20funnel.jpg?w=1080&q=75 1080w, https://media.coschedule.com/uploads/2021/03/6739ceec-a81d-4e9e-8efc-d4d30cff21b4_what20is20a20sales20funnel.jpg?w=1200&q=75 1200w, https://media.coschedule.com/uploads/2021/03/6739ceec-a81d-4e9e-8efc-d4d30cff21b4_what20is20a20sales20funnel.jpg?w=1920&q=75 1920w, https://media.coschedule.com/uploads/2021/03/6739ceec-a81d-4e9e-8efc-d4d30cff21b4_what20is20a20sales20funnel.jpg?w=2048&q=75 2048w, https://media.coschedule.com/uploads/2021/03/6739ceec-a81d-4e9e-8efc-d4d30cff21b4_what20is20a20sales20funnel.jpg?w=3840&q=75 3840w" src="https://media.coschedule.com/uploads/2021/03/6739ceec-a81d-4e9e-8efc-d4d30cff21b4_what20is20a20sales20funnel.jpg?w=3840&q=75"/></span> <a href="https://www.entrepreneur.com/article/296526" target="_blank" rel="noopener noreferrer">Entrepreneur</a> </div><div><h3>Awareness</h3> The potential customer makes initial contact with your company and is introduced to your brand for the first time. This will normally be the fruit of the labor from your marketing activities, which will include things, like creating blog posts, podcast episodes, and hosting webinars. You have now generated a new lead. </div><div><h3>Interest</h3> The second step is all about lead nurturing. You are discovering the potential needs of your newly acquired leads and engaging with them for the first time. You will normally do this through opt-in forms followed by <a href="https://www.sendinblue.com/blog/what-is-email-marketing/" target="_blank" rel="noopener noreferrer">email marketing</a>. The right email drip campaign will allow you to guide your lead down the purchase journey using automation. <div class="link-callout"><strong>Recommended Reading:</strong> <a href="https://coschedule.com/blog/quality-content-guide" target="_blank" rel="noopener noreferrer">Quality Content: The Ultimate Guide to Creating Content that Engages and Converts</a></div> </div><div><h3>Decision/Offer a Solution</h3> Now that you have established a relationship with your lead, you need to let them know you could potentially have a solution to their problem. For example, you could offer them a trial signup or a free tool. </div><div><h3>Close the Sale</h3> Once your lead has tried out your service through a trial, demo, or free version, it’s time to close the sale. You could sweeten the deal by offering them a time-sensitive discount or bonus with each purchase — allowing the lead to <a href="https://collectingcents.com/ways-to-save-money-on-tight-budget/" target="_blank" rel="noopener noreferrer">save money</a> as part of a one time offer (OTO). </div><div><h3>Follow Up</h3> If you have more than one service or good to sell, your old customers are your best customers, which is why you need to continue to reach out to them when it’s relevant and further build your relationship. <span class="PostBody_image__JhpwI alignnone wp-image-93339 size-full"><img alt="Sales funnel breakdown" loading="lazy" width="1360" height="810" decoding="async" data-nimg="1" class="" style="color:transparent" src="https://media.coschedule.com/uploads/2021/02/sales-funnel.gif"/></span> Now that we know what your sales funnel should look like, let’s talk about something most guides — that pledge to give you everything you need to create a sales funnel — don’t talk about. While having an outline can be helpful, a good sales funnel example could be what inspires your own sales funnel creation. Here are seven sales funnel examples you should take a look at: <div class="link-callout"><strong><a href="#toc">Back to the Top</a></strong></div> <a name="convertkit"></a> </div><div><h2 id="1--convertkit">1. ConvertKit</h2> <span class="PostBody_image__JhpwI drop-shadow alignnone"><img alt="ConvertKit homepage" loading="lazy" width="1439" height="790" decoding="async" data-nimg="1" class="ImageReplacer_imageDropshadow__bIQ3x" style="color:transparent" sizes="(max-width: 768px) 100vw, 768px" srcSet="https://media.coschedule.com/uploads/2021/03/dd123074-8f8c-413c-98f7-08dbab83fa41_Screen20Shot202020-12-2820at201.41.0020PM.png?w=640&q=75 640w, https://media.coschedule.com/uploads/2021/03/dd123074-8f8c-413c-98f7-08dbab83fa41_Screen20Shot202020-12-2820at201.41.0020PM.png?w=750&q=75 750w, https://media.coschedule.com/uploads/2021/03/dd123074-8f8c-413c-98f7-08dbab83fa41_Screen20Shot202020-12-2820at201.41.0020PM.png?w=828&q=75 828w, https://media.coschedule.com/uploads/2021/03/dd123074-8f8c-413c-98f7-08dbab83fa41_Screen20Shot202020-12-2820at201.41.0020PM.png?w=1080&q=75 1080w, https://media.coschedule.com/uploads/2021/03/dd123074-8f8c-413c-98f7-08dbab83fa41_Screen20Shot202020-12-2820at201.41.0020PM.png?w=1200&q=75 1200w, https://media.coschedule.com/uploads/2021/03/dd123074-8f8c-413c-98f7-08dbab83fa41_Screen20Shot202020-12-2820at201.41.0020PM.png?w=1920&q=75 1920w, https://media.coschedule.com/uploads/2021/03/dd123074-8f8c-413c-98f7-08dbab83fa41_Screen20Shot202020-12-2820at201.41.0020PM.png?w=2048&q=75 2048w, https://media.coschedule.com/uploads/2021/03/dd123074-8f8c-413c-98f7-08dbab83fa41_Screen20Shot202020-12-2820at201.41.0020PM.png?w=3840&q=75 3840w" src="https://media.coschedule.com/uploads/2021/03/dd123074-8f8c-413c-98f7-08dbab83fa41_Screen20Shot202020-12-2820at201.41.0020PM.png?w=3840&q=75"/></span> <strong>Type of sales funnel</strong>: Partnership webinars funnel <a href="https://convertkit.com/" target="_blank" rel="noopener noreferrer">ConvertKit</a>, an email marketing software for bloggers, is a great example of how webinars can help even the smallest of businesses grow. The company was generating $98k in sales every month before Nathan Berry decided to put all of his time and efforts into growing ConvertKit. The company had only grown because of word-of-mouth efforts from past or present customers. This was not enough, which is why Nathan decided to go all-in on <a href="https://rickywang.com/best-webinar-software/" target="_blank" rel="noopener noreferrer">hosting webinars</a> in partnership with ConvertKit affiliates. After hosting over 150 webinars in under a year, ConvertKit grew from making between $70k to $80k per month to earning well over $600k every single month in revenue. <div><div class="ShareOnTwitter_sotWrapper__HWUqP"><p class="ShareOnTwitter_sotText__tpMAg">@ConvertKit, an email marketing software for bloggers, is a great example of how webinars can help even the smallest of businesses grow.</p><a href="https://twitter.com/share?text=%40ConvertKit%2C%20an%20email%20marketing%20software%20for%20bloggers%2C%20is%20a%20great%20example%20of%20how%20webinars%20can%20help%20even%20the%20smallest%20of%20businesses%20grow.&amp;via=coschedule&amp;related=coschedule&amp;url=/blog/sales-funnel-examples" class="ShareOnTwitter_sotButton__NioJ_">Click To Tweet<svg viewBox="0 0 24 24" aria-hidden="true" class="ShareOnTwitter_sotTwitterLogo__48pXY"><path d="M23.643 4.937c-.835.37-1.732.62-2.675.733.962-.576 1.7-1.49 2.048-2.578-.9.534-1.897.922-2.958 1.13-.85-.904-2.06-1.47-3.4-1.47-2.572 0-4.658 2.086-4.658 4.66 0 .364.042.718.12 1.06-3.873-.195-7.304-2.05-9.602-4.868-.4.69-.63 1.49-.63 2.342 0 1.616.823 3.043 2.072 3.878-.764-.025-1.482-.234-2.11-.583v.06c0 2.257 1.605 4.14 3.737 4.568-.392.106-.803.162-1.227.162-.3 0-.593-.028-.877-.082.593 1.85 2.313 3.198 4.352 3.234-1.595 1.25-3.604 1.995-5.786 1.995-.376 0-.747-.022-1.112-.065 2.062 1.323 4.51 2.093 7.14 2.093 8.57 0 13.255-7.098 13.255-13.254 0-.2-.005-.402-.014-.602.91-.658 1.7-1.477 2.323-2.41z"></path></svg></a></div></div> </div><div><h3>What Does This Sales Funnel Look Like?</h3> Let’s dive a little deeper into what this sales funnel looks like. ConvertKit used their present pool of customers — that were mostly bloggers — to reach more people within the industry itself. They did this by maintaining a wide-open affiliate program that anyone can join, and then hosting webinars with pretty much any affiliate of theirs that was up for it. <span class="PostBody_image__JhpwI drop-shadow"><img alt="Pat Flynn's email list transition" loading="lazy" width="900" height="458" decoding="async" data-nimg="1" class="ImageReplacer_imageDropshadow__bIQ3x" style="color:transparent" sizes="(max-width: 768px) 100vw, 768px" srcSet="https://media.coschedule.com/uploads/2021/03/73aed981-6335-40a2-b42c-d5a8fa5633a4_pat-flynn-convertkit-partner-webinar-story.png?w=640&q=75 640w, https://media.coschedule.com/uploads/2021/03/73aed981-6335-40a2-b42c-d5a8fa5633a4_pat-flynn-convertkit-partner-webinar-story.png?w=750&q=75 750w, https://media.coschedule.com/uploads/2021/03/73aed981-6335-40a2-b42c-d5a8fa5633a4_pat-flynn-convertkit-partner-webinar-story.png?w=828&q=75 828w, https://media.coschedule.com/uploads/2021/03/73aed981-6335-40a2-b42c-d5a8fa5633a4_pat-flynn-convertkit-partner-webinar-story.png?w=1080&q=75 1080w, https://media.coschedule.com/uploads/2021/03/73aed981-6335-40a2-b42c-d5a8fa5633a4_pat-flynn-convertkit-partner-webinar-story.png?w=1200&q=75 1200w, https://media.coschedule.com/uploads/2021/03/73aed981-6335-40a2-b42c-d5a8fa5633a4_pat-flynn-convertkit-partner-webinar-story.png?w=1920&q=75 1920w, https://media.coschedule.com/uploads/2021/03/73aed981-6335-40a2-b42c-d5a8fa5633a4_pat-flynn-convertkit-partner-webinar-story.png?w=2048&q=75 2048w, https://media.coschedule.com/uploads/2021/03/73aed981-6335-40a2-b42c-d5a8fa5633a4_pat-flynn-convertkit-partner-webinar-story.png?w=3840&q=75 3840w" src="https://media.coschedule.com/uploads/2021/03/73aed981-6335-40a2-b42c-d5a8fa5633a4_pat-flynn-convertkit-partner-webinar-story.png?w=3840&q=75"/></span> <a href="https://www.leadfeeder.com/blog/webinar-marketing/#gref" target="_blank" rel="noopener noreferrer">Lead Feeder</a> This meant that Nathan was mostly hosting webinars with bloggers that had an audience full of fellow bloggers — the ideal audience for his product. Each webinar was packed with information that could be used to create a great email marketing campaign. Instead of pushing his product on to people who were watching the webinar, he did his best to actually help them. At the end of the webinar, the viewing audience was left with so many great ideas that signing up for the ConvertKit trial was just a good way to try out those new ideas. The webinar content was helpful without being pushy, which is what helped increase conversions. He would even give away free courses, t-shirts, and freebies to people who attended his webinars. In the oversaturated world of webinars, this was a breath of fresh air. You were walking away from the webinar with hundreds of dollars worth of free stuff and the ability to try out ConvertKit’s software for free — no questions asked. That being said, anyone’s first experience with the brand was great. They were generous to a fault, and even if the lead did not pay for the software, they had entered their sales funnel. <span class="PostBody_image__JhpwI drop-shadow alignnone"><img alt="ConvertKit offer to try software for free sales funnel" loading="lazy" width="1273" height="784" decoding="async" data-nimg="1" class="ImageReplacer_imageDropshadow__bIQ3x" style="color:transparent" sizes="(max-width: 768px) 100vw, 768px" srcSet="https://media.coschedule.com/uploads/2021/03/20f1377d-a83e-4d08-9bc8-f39710473bd1_Convertkit-1.jpg?w=640&q=75 640w, https://media.coschedule.com/uploads/2021/03/20f1377d-a83e-4d08-9bc8-f39710473bd1_Convertkit-1.jpg?w=750&q=75 750w, https://media.coschedule.com/uploads/2021/03/20f1377d-a83e-4d08-9bc8-f39710473bd1_Convertkit-1.jpg?w=828&q=75 828w, https://media.coschedule.com/uploads/2021/03/20f1377d-a83e-4d08-9bc8-f39710473bd1_Convertkit-1.jpg?w=1080&q=75 1080w, https://media.coschedule.com/uploads/2021/03/20f1377d-a83e-4d08-9bc8-f39710473bd1_Convertkit-1.jpg?w=1200&q=75 1200w, https://media.coschedule.com/uploads/2021/03/20f1377d-a83e-4d08-9bc8-f39710473bd1_Convertkit-1.jpg?w=1920&q=75 1920w, https://media.coschedule.com/uploads/2021/03/20f1377d-a83e-4d08-9bc8-f39710473bd1_Convertkit-1.jpg?w=2048&q=75 2048w, https://media.coschedule.com/uploads/2021/03/20f1377d-a83e-4d08-9bc8-f39710473bd1_Convertkit-1.jpg?w=3840&q=75 3840w" src="https://media.coschedule.com/uploads/2021/03/20f1377d-a83e-4d08-9bc8-f39710473bd1_Convertkit-1.jpg?w=3840&q=75"/></span> </div><div><h3>Who Should Use This Funnel?</h3> Big companies can afford to spend thousands to <a href="https://nealschaffer.com/influencer-search/" target="_blank" rel="noopener noreferrer">find the right influencers</a> to promote their products. On the other hand, for smaller startups, this might not be a financially viable plan. This is why startups with limited budgets but loads of time could benefit from this sales funnel. Even if you only have 50 affiliates to partner with, they could lead to 50 more. You don’t need to invest in anything other than a webinar tool and some email marketing software. </div><div><h3>Unique Aspects of the Funnel</h3> This funnel works well if you have a very narrow target audience. In the case of ConvertKit, that audience was bloggers. This definitely contributes to the success of their funnel, since they were able to target their freebies at the right audience and position themselves as being the right guy for every blogger. Instead of trying to be a big fish in a big pond, they satisfied themselves with a smaller pond, and it paid off. They were bloggers who had created an email marketing software for blogging, which was then being targeted towards bloggers. Niching down will do you good, if you choose to go this route. <div class="link-callout"><strong>Recommended Reading:</strong> <a href="https://coschedule.com/blog/multi-channel-content-marketing-plan" target="_blank" rel="noopener noreferrer">Multi-Channel Content Marketing Plan: Recycling, Organizing & Consolidating Content Assets</a></div> <div class="link-callout"><strong><a href="#toc">Back to the Top</a></strong></div> <a name="russel"></a> </div><div><h2 id="2--russel-brunson">2. Russel Brunson</h2> Most sales funnels will offer a free trial — or maybe even a discounted price — but for big-ticket items that go into the thousands of dollars, companies need to do better than that. This is especially true when you want more than just the customer’s email address (i.e. traditional opt-in form). <a href="https://www.russellbrunson.com/" target="_blank" rel="noopener noreferrer">Russel Brunson</a> offers a completely free book to customers who are willing to simply type in their name and address. You will have to pay for shipping, but the actual product is 100% free. A lot of leads are often left wondering if this is too good to be true, but if you are in the world of marketing and sales funnels, you’d have already guessed that every penny spent on the free book is made up for down the line. <span class="PostBody_image__JhpwI drop-shadow alignnone"><img alt="Russel Brunson sales funnel" loading="lazy" width="1600" height="758" decoding="async" data-nimg="1" class="ImageReplacer_imageDropshadow__bIQ3x" style="color:transparent" sizes="(max-width: 768px) 100vw, 768px" srcSet="https://media.coschedule.com/uploads/2021/03/8b389e88-e587-4ff5-aa9f-5bbdf9276b25_rkzK0Q5TcNX4f9zqS3CO3b_1VHWrBWAEYyUiFEXl0hDGW0iASHlzBfgVeW5CatxNPeaTnWzGEsUZypGvnrEO_EyN4eujMvsXyd38LzvLYYb59sYRpsbaVItQv6JrcFPPB7x1C4yX.png?w=640&q=75 640w, https://media.coschedule.com/uploads/2021/03/8b389e88-e587-4ff5-aa9f-5bbdf9276b25_rkzK0Q5TcNX4f9zqS3CO3b_1VHWrBWAEYyUiFEXl0hDGW0iASHlzBfgVeW5CatxNPeaTnWzGEsUZypGvnrEO_EyN4eujMvsXyd38LzvLYYb59sYRpsbaVItQv6JrcFPPB7x1C4yX.png?w=750&q=75 750w, https://media.coschedule.com/uploads/2021/03/8b389e88-e587-4ff5-aa9f-5bbdf9276b25_rkzK0Q5TcNX4f9zqS3CO3b_1VHWrBWAEYyUiFEXl0hDGW0iASHlzBfgVeW5CatxNPeaTnWzGEsUZypGvnrEO_EyN4eujMvsXyd38LzvLYYb59sYRpsbaVItQv6JrcFPPB7x1C4yX.png?w=828&q=75 828w, https://media.coschedule.com/uploads/2021/03/8b389e88-e587-4ff5-aa9f-5bbdf9276b25_rkzK0Q5TcNX4f9zqS3CO3b_1VHWrBWAEYyUiFEXl0hDGW0iASHlzBfgVeW5CatxNPeaTnWzGEsUZypGvnrEO_EyN4eujMvsXyd38LzvLYYb59sYRpsbaVItQv6JrcFPPB7x1C4yX.png?w=1080&q=75 1080w, https://media.coschedule.com/uploads/2021/03/8b389e88-e587-4ff5-aa9f-5bbdf9276b25_rkzK0Q5TcNX4f9zqS3CO3b_1VHWrBWAEYyUiFEXl0hDGW0iASHlzBfgVeW5CatxNPeaTnWzGEsUZypGvnrEO_EyN4eujMvsXyd38LzvLYYb59sYRpsbaVItQv6JrcFPPB7x1C4yX.png?w=1200&q=75 1200w, https://media.coschedule.com/uploads/2021/03/8b389e88-e587-4ff5-aa9f-5bbdf9276b25_rkzK0Q5TcNX4f9zqS3CO3b_1VHWrBWAEYyUiFEXl0hDGW0iASHlzBfgVeW5CatxNPeaTnWzGEsUZypGvnrEO_EyN4eujMvsXyd38LzvLYYb59sYRpsbaVItQv6JrcFPPB7x1C4yX.png?w=1920&q=75 1920w, https://media.coschedule.com/uploads/2021/03/8b389e88-e587-4ff5-aa9f-5bbdf9276b25_rkzK0Q5TcNX4f9zqS3CO3b_1VHWrBWAEYyUiFEXl0hDGW0iASHlzBfgVeW5CatxNPeaTnWzGEsUZypGvnrEO_EyN4eujMvsXyd38LzvLYYb59sYRpsbaVItQv6JrcFPPB7x1C4yX.png?w=2048&q=75 2048w, https://media.coschedule.com/uploads/2021/03/8b389e88-e587-4ff5-aa9f-5bbdf9276b25_rkzK0Q5TcNX4f9zqS3CO3b_1VHWrBWAEYyUiFEXl0hDGW0iASHlzBfgVeW5CatxNPeaTnWzGEsUZypGvnrEO_EyN4eujMvsXyd38LzvLYYb59sYRpsbaVItQv6JrcFPPB7x1C4yX.png?w=3840&q=75 3840w" src="https://media.coschedule.com/uploads/2021/03/8b389e88-e587-4ff5-aa9f-5bbdf9276b25_rkzK0Q5TcNX4f9zqS3CO3b_1VHWrBWAEYyUiFEXl0hDGW0iASHlzBfgVeW5CatxNPeaTnWzGEsUZypGvnrEO_EyN4eujMvsXyd38LzvLYYb59sYRpsbaVItQv6JrcFPPB7x1C4yX.png?w=3840&q=75"/></span> </div><div><h3>What Does This Sales Funnel Look Like?</h3> The customer initially learns about Russel Brunson through social media, paid ads, or blog posts. They are then moved down the <a href="https://close.com/sales-pipeline/" target="_blank" rel="noopener noreferrer">sales pipeline</a> towards the landing page that offers the free book in exchange for their information (i.e. address and email). This is the first domino to fall in a chain of events that will follow. The customer will then be offered a one-time offer for one of Brunson’s products straight after they place the order for the book. This could be a time-sensitive discount or a bonus item with each purchased service. In short, Russel is willing to put his money where his mouth is when it comes to his sales funnels, and it pays off. If he spends $15–20 sending that free book to each lead, he has a long list of leads that could potentially buy much more costly items from him down the road. Even if a lead was to only buy a $37 book from him, Russel would still be making a $17 profit from that lead. </div><div><h3>Who Should Use This Funnel?</h3> This funnel is ideal for companies that need to sell multiple items with a lot of big-ticket items that will follow. While $20 may be a lot of money down the drain for someone with only one product to pitch, it is well worth it for a company that wants to upsell multiple products to each lead. If a smaller company that wants to offer a freebie via an opt-in form, it would make more sense to offer something digital, such as an eBook or free course. <a href="https://www.lfacapsulefillers.com/" target="_blank" rel="noopener noreferrer">LFA Capsule Fillers</a> does this, so they can ask for more information about the lead before putting them into a sales funnel. <span class="PostBody_image__JhpwI drop-shadow alignnone"><img alt="LFA Capsule Fillers free ebook offer sales funnel" loading="lazy" width="1390" height="477" decoding="async" data-nimg="1" class="ImageReplacer_imageDropshadow__bIQ3x" style="color:transparent" sizes="(max-width: 768px) 100vw, 768px" srcSet="https://media.coschedule.com/uploads/2021/03/431972fd-d3c2-4122-b229-7e64f5c4d77d_lfa20capsules.png?w=640&q=75 640w, https://media.coschedule.com/uploads/2021/03/431972fd-d3c2-4122-b229-7e64f5c4d77d_lfa20capsules.png?w=750&q=75 750w, https://media.coschedule.com/uploads/2021/03/431972fd-d3c2-4122-b229-7e64f5c4d77d_lfa20capsules.png?w=828&q=75 828w, https://media.coschedule.com/uploads/2021/03/431972fd-d3c2-4122-b229-7e64f5c4d77d_lfa20capsules.png?w=1080&q=75 1080w, https://media.coschedule.com/uploads/2021/03/431972fd-d3c2-4122-b229-7e64f5c4d77d_lfa20capsules.png?w=1200&q=75 1200w, https://media.coschedule.com/uploads/2021/03/431972fd-d3c2-4122-b229-7e64f5c4d77d_lfa20capsules.png?w=1920&q=75 1920w, https://media.coschedule.com/uploads/2021/03/431972fd-d3c2-4122-b229-7e64f5c4d77d_lfa20capsules.png?w=2048&q=75 2048w, https://media.coschedule.com/uploads/2021/03/431972fd-d3c2-4122-b229-7e64f5c4d77d_lfa20capsules.png?w=3840&q=75 3840w" src="https://media.coschedule.com/uploads/2021/03/431972fd-d3c2-4122-b229-7e64f5c4d77d_lfa20capsules.png?w=3840&q=75"/></span> The free eBook — offered to anyone willing to to be added to their newsletter — asks leads what sort of business they identify as (e.g. individual, small business, university, etc.). This will then help the company put them into a sales funnel that is most appropriate for their type of business. Even if you have a smaller budget to work with, a free eBook could also be a great way to generate leads and learn more about your potential customers. </div><div><h3>What Exactly Are Upsells?</h3> Russel’s sales funnel works because he has a lot of upsells that will follow the initial free book. An upsell is a product that is a higher value item than what the customer has purchased previously or is thinking of purchasing. This is similar to what the brand, <a href="https://www.proflowers.com/product/best-day-bouquet-prd-b07?gbb=B07D" target="_blank" rel="noopener noreferrer">ProFlowers</a>, does when a customer is going through the checkout process. Once you select the bouquet of flowers you want, the website will immediately suggest an upgrade to a bigger bouquet. <span class="PostBody_image__JhpwI drop-shadow alignnone"><img alt="ProFlowers cross-selling sales funnel" loading="lazy" width="1439" height="782" decoding="async" data-nimg="1" class="ImageReplacer_imageDropshadow__bIQ3x" style="color:transparent" sizes="(max-width: 768px) 100vw, 768px" srcSet="https://media.coschedule.com/uploads/2021/03/8398cdb5-4675-42f9-ab04-9b256dbb632e_Screen20Shot202020-12-2820at203.08.1420PM.png?w=640&q=75 640w, https://media.coschedule.com/uploads/2021/03/8398cdb5-4675-42f9-ab04-9b256dbb632e_Screen20Shot202020-12-2820at203.08.1420PM.png?w=750&q=75 750w, https://media.coschedule.com/uploads/2021/03/8398cdb5-4675-42f9-ab04-9b256dbb632e_Screen20Shot202020-12-2820at203.08.1420PM.png?w=828&q=75 828w, https://media.coschedule.com/uploads/2021/03/8398cdb5-4675-42f9-ab04-9b256dbb632e_Screen20Shot202020-12-2820at203.08.1420PM.png?w=1080&q=75 1080w, https://media.coschedule.com/uploads/2021/03/8398cdb5-4675-42f9-ab04-9b256dbb632e_Screen20Shot202020-12-2820at203.08.1420PM.png?w=1200&q=75 1200w, https://media.coschedule.com/uploads/2021/03/8398cdb5-4675-42f9-ab04-9b256dbb632e_Screen20Shot202020-12-2820at203.08.1420PM.png?w=1920&q=75 1920w, https://media.coschedule.com/uploads/2021/03/8398cdb5-4675-42f9-ab04-9b256dbb632e_Screen20Shot202020-12-2820at203.08.1420PM.png?w=2048&q=75 2048w, https://media.coschedule.com/uploads/2021/03/8398cdb5-4675-42f9-ab04-9b256dbb632e_Screen20Shot202020-12-2820at203.08.1420PM.png?w=3840&q=75 3840w" src="https://media.coschedule.com/uploads/2021/03/8398cdb5-4675-42f9-ab04-9b256dbb632e_Screen20Shot202020-12-2820at203.08.1420PM.png?w=3840&q=75"/></span> Once you are done selecting the size, ProFlowers will also try to sell <a href="https://www.investopedia.com/terms/c/cross-sell.asp#:~:text=To%20cross%2Dsell%20is%20to,most%20effective%20methods%20of%20marketing." target="_blank" rel="noopener noreferrer">cross-sells</a> to customers. These include greeting cards and teddy bears. Cross-selling is when companies try to sell related products to the customer before they checkout. Physical stores and restaurants, like McDonald’s, do this as well — when they suggest buying fries with your hamburger. <span class="PostBody_image__JhpwI drop-shadow alignnone"><img alt="ProFlowers online checkout" loading="lazy" width="1439" height="783" decoding="async" data-nimg="1" class="ImageReplacer_imageDropshadow__bIQ3x" style="color:transparent" sizes="(max-width: 768px) 100vw, 768px" srcSet="https://media.coschedule.com/uploads/2021/03/6227a826-425e-4497-b8da-de884335f540_pro20flowers.png?w=640&q=75 640w, https://media.coschedule.com/uploads/2021/03/6227a826-425e-4497-b8da-de884335f540_pro20flowers.png?w=750&q=75 750w, https://media.coschedule.com/uploads/2021/03/6227a826-425e-4497-b8da-de884335f540_pro20flowers.png?w=828&q=75 828w, https://media.coschedule.com/uploads/2021/03/6227a826-425e-4497-b8da-de884335f540_pro20flowers.png?w=1080&q=75 1080w, https://media.coschedule.com/uploads/2021/03/6227a826-425e-4497-b8da-de884335f540_pro20flowers.png?w=1200&q=75 1200w, https://media.coschedule.com/uploads/2021/03/6227a826-425e-4497-b8da-de884335f540_pro20flowers.png?w=1920&q=75 1920w, https://media.coschedule.com/uploads/2021/03/6227a826-425e-4497-b8da-de884335f540_pro20flowers.png?w=2048&q=75 2048w, https://media.coschedule.com/uploads/2021/03/6227a826-425e-4497-b8da-de884335f540_pro20flowers.png?w=3840&q=75 3840w" src="https://media.coschedule.com/uploads/2021/03/6227a826-425e-4497-b8da-de884335f540_pro20flowers.png?w=3840&q=75"/></span> This selling technique is true to far more expensive items as well, such as <a href="https://www.tesla.com/model3/design?redirect=no#battery" target="_blank" rel="noopener noreferrer">Tesla cars</a>. The company offers customers the option to customize their car with additional features in the interior and exterior, adding the autopilot feature, and more during the checkout process. <span class="PostBody_image__JhpwI drop-shadow alignnone"><img alt="Tesla online checkout" loading="lazy" width="1439" height="786" decoding="async" data-nimg="1" class="ImageReplacer_imageDropshadow__bIQ3x" style="color:transparent" sizes="(max-width: 768px) 100vw, 768px" srcSet="https://media.coschedule.com/uploads/2021/03/4981710f-9ee7-45ef-9064-f90405662ee6_tesla20upsell.png?w=640&q=75 640w, https://media.coschedule.com/uploads/2021/03/4981710f-9ee7-45ef-9064-f90405662ee6_tesla20upsell.png?w=750&q=75 750w, https://media.coschedule.com/uploads/2021/03/4981710f-9ee7-45ef-9064-f90405662ee6_tesla20upsell.png?w=828&q=75 828w, https://media.coschedule.com/uploads/2021/03/4981710f-9ee7-45ef-9064-f90405662ee6_tesla20upsell.png?w=1080&q=75 1080w, https://media.coschedule.com/uploads/2021/03/4981710f-9ee7-45ef-9064-f90405662ee6_tesla20upsell.png?w=1200&q=75 1200w, https://media.coschedule.com/uploads/2021/03/4981710f-9ee7-45ef-9064-f90405662ee6_tesla20upsell.png?w=1920&q=75 1920w, https://media.coschedule.com/uploads/2021/03/4981710f-9ee7-45ef-9064-f90405662ee6_tesla20upsell.png?w=2048&q=75 2048w, https://media.coschedule.com/uploads/2021/03/4981710f-9ee7-45ef-9064-f90405662ee6_tesla20upsell.png?w=3840&q=75 3840w" src="https://media.coschedule.com/uploads/2021/03/4981710f-9ee7-45ef-9064-f90405662ee6_tesla20upsell.png?w=3840&q=75"/></span> <div class="link-callout"><strong><a href="#toc">Back to the Top</a></strong></div> <a name="coschedule"></a> </div><div><h2 id="3--coschedule">3. CoSchedule</h2> <span class="PostBody_image__JhpwI drop-shadow alignnone"><img alt="CoSchedule Headline Analyzer" loading="lazy" width="1439" height="787" decoding="async" data-nimg="1" class="ImageReplacer_imageDropshadow__bIQ3x" style="color:transparent" sizes="(max-width: 768px) 100vw, 768px" srcSet="https://media.coschedule.com/uploads/2021/03/319ae000-4932-4575-ae28-7a99f24bc706_coschedule20headline20analyzer.png?w=640&q=75 640w, https://media.coschedule.com/uploads/2021/03/319ae000-4932-4575-ae28-7a99f24bc706_coschedule20headline20analyzer.png?w=750&q=75 750w, https://media.coschedule.com/uploads/2021/03/319ae000-4932-4575-ae28-7a99f24bc706_coschedule20headline20analyzer.png?w=828&q=75 828w, https://media.coschedule.com/uploads/2021/03/319ae000-4932-4575-ae28-7a99f24bc706_coschedule20headline20analyzer.png?w=1080&q=75 1080w, https://media.coschedule.com/uploads/2021/03/319ae000-4932-4575-ae28-7a99f24bc706_coschedule20headline20analyzer.png?w=1200&q=75 1200w, https://media.coschedule.com/uploads/2021/03/319ae000-4932-4575-ae28-7a99f24bc706_coschedule20headline20analyzer.png?w=1920&q=75 1920w, https://media.coschedule.com/uploads/2021/03/319ae000-4932-4575-ae28-7a99f24bc706_coschedule20headline20analyzer.png?w=2048&q=75 2048w, https://media.coschedule.com/uploads/2021/03/319ae000-4932-4575-ae28-7a99f24bc706_coschedule20headline20analyzer.png?w=3840&q=75 3840w" src="https://media.coschedule.com/uploads/2021/03/319ae000-4932-4575-ae28-7a99f24bc706_coschedule20headline20analyzer.png?w=3840&q=75"/></span> The CoSchedule sales funnel uses a tool (<a href="https://coschedule.com/headline-analyzer" target="_blank" rel="noopener noreferrer">Headline Analyzer Studio</a>) to bring in people who might be interested in their premium <a href="https://coschedule.com/headline-studio" target="_blank" rel="noopener noreferrer">Headline Studio Pro</a>. This is a great way of getting people interested in their product. The free tool is available with no deadline and with no strings attached, which is what makes it even better. <div><div class="ShareOnTwitter_sotWrapper__HWUqP"><p class="ShareOnTwitter_sotText__tpMAg">CoSchedule's Headline Analyzer Studio is available with no deadline and with no strings attached.</p><a href="https://twitter.com/share?text=CoSchedule's%20Headline%20Analyzer%20Studio%20is%20available%20with%20no%20deadline%20and%20with%20no%20strings%20attached.&amp;via=coschedule&amp;related=coschedule&amp;url=/blog/sales-funnel-examples" class="ShareOnTwitter_sotButton__NioJ_">Click To Tweet<svg viewBox="0 0 24 24" aria-hidden="true" class="ShareOnTwitter_sotTwitterLogo__48pXY"><path d="M23.643 4.937c-.835.37-1.732.62-2.675.733.962-.576 1.7-1.49 2.048-2.578-.9.534-1.897.922-2.958 1.13-.85-.904-2.06-1.47-3.4-1.47-2.572 0-4.658 2.086-4.658 4.66 0 .364.042.718.12 1.06-3.873-.195-7.304-2.05-9.602-4.868-.4.69-.63 1.49-.63 2.342 0 1.616.823 3.043 2.072 3.878-.764-.025-1.482-.234-2.11-.583v.06c0 2.257 1.605 4.14 3.737 4.568-.392.106-.803.162-1.227.162-.3 0-.593-.028-.877-.082.593 1.85 2.313 3.198 4.352 3.234-1.595 1.25-3.604 1.995-5.786 1.995-.376 0-.747-.022-1.112-.065 2.062 1.323 4.51 2.093 7.14 2.093 8.57 0 13.255-7.098 13.255-13.254 0-.2-.005-.402-.014-.602.91-.658 1.7-1.477 2.323-2.41z"></path></svg></a></div></div> </div><div><h3>What Does This Sales Funnel Look Like?</h3> A very common sales funnel is the offering of a free trial month, but CoSchedule takes it up a notch by offering a completely free tool instead. The Headline Analyzer Studio allows people to test out their headlines, and then work on them based on suggestions that the tool delivers. Every blogger knows how important it is to have a <a href="https://coschedule.com/blog/write-a-headline" target="_blank" rel="noopener">great headline</a> that goes alongside each blog post, which is why the upgrade is well worth it for a lot of people. </div><div><h3>Who Should Use This Funnel?</h3> This funnel works well for services that need to be test run for months on end before making the final leap (i.e. spending money on the service). CoSchedule knows that headline analyzers are available online by the dozen, which is why they have their free tool to show everyone exactly what they can offer. Once someone is happy with the services they are receiving, they can choose to upgrade to the premium version of the product. This could be compared to Amazon as well; Amazon lets you use their platform for free, but a premium account gives users the benefit of free shipping — among other features. <span class="PostBody_image__JhpwI drop-shadow alignnone"><img alt="Amazon Prime free trial sales funnel" loading="lazy" width="1439" height="745" decoding="async" data-nimg="1" class="ImageReplacer_imageDropshadow__bIQ3x" style="color:transparent" sizes="(max-width: 768px) 100vw, 768px" srcSet="https://media.coschedule.com/uploads/2021/03/760529fe-f625-4c8f-aade-47728e0ca193_amazon.png?w=640&q=75 640w, https://media.coschedule.com/uploads/2021/03/760529fe-f625-4c8f-aade-47728e0ca193_amazon.png?w=750&q=75 750w, https://media.coschedule.com/uploads/2021/03/760529fe-f625-4c8f-aade-47728e0ca193_amazon.png?w=828&q=75 828w, https://media.coschedule.com/uploads/2021/03/760529fe-f625-4c8f-aade-47728e0ca193_amazon.png?w=1080&q=75 1080w, https://media.coschedule.com/uploads/2021/03/760529fe-f625-4c8f-aade-47728e0ca193_amazon.png?w=1200&q=75 1200w, https://media.coschedule.com/uploads/2021/03/760529fe-f625-4c8f-aade-47728e0ca193_amazon.png?w=1920&q=75 1920w, https://media.coschedule.com/uploads/2021/03/760529fe-f625-4c8f-aade-47728e0ca193_amazon.png?w=2048&q=75 2048w, https://media.coschedule.com/uploads/2021/03/760529fe-f625-4c8f-aade-47728e0ca193_amazon.png?w=3840&q=75 3840w" src="https://media.coschedule.com/uploads/2021/03/760529fe-f625-4c8f-aade-47728e0ca193_amazon.png?w=3840&q=75"/></span> It might not be a tempting purchase to someone who has never used Amazon, but for someone who has, it’s well worth the money. <div class="link-callout"><strong><a href="#toc">Back to the Top</a></strong></div> <a name="mailshake"></a> </div><div><h2 id="4--mailshake">4. Mailshake</h2> The <a href="https://mailshake.com/" target="_blank" rel="noopener noreferrer">Mailshake</a> sales funnel allows customers to book a free demo of the product before they invest a minimum of $60 per month on the item. This allows the company to give potential customers the demo they need without having to offer free trials. <span class="PostBody_image__JhpwI drop-shadow alignnone"><img alt="Booking a demo with Mailshake for their sales funnel" loading="lazy" width="1439" height="785" decoding="async" data-nimg="1" class="ImageReplacer_imageDropshadow__bIQ3x" style="color:transparent" sizes="(max-width: 768px) 100vw, 768px" srcSet="https://media.coschedule.com/uploads/2021/03/cea046de-f396-4224-be28-b812f9c59384_mailshake.png?w=640&q=75 640w, https://media.coschedule.com/uploads/2021/03/cea046de-f396-4224-be28-b812f9c59384_mailshake.png?w=750&q=75 750w, https://media.coschedule.com/uploads/2021/03/cea046de-f396-4224-be28-b812f9c59384_mailshake.png?w=828&q=75 828w, https://media.coschedule.com/uploads/2021/03/cea046de-f396-4224-be28-b812f9c59384_mailshake.png?w=1080&q=75 1080w, https://media.coschedule.com/uploads/2021/03/cea046de-f396-4224-be28-b812f9c59384_mailshake.png?w=1200&q=75 1200w, https://media.coschedule.com/uploads/2021/03/cea046de-f396-4224-be28-b812f9c59384_mailshake.png?w=1920&q=75 1920w, https://media.coschedule.com/uploads/2021/03/cea046de-f396-4224-be28-b812f9c59384_mailshake.png?w=2048&q=75 2048w, https://media.coschedule.com/uploads/2021/03/cea046de-f396-4224-be28-b812f9c59384_mailshake.png?w=3840&q=75 3840w" src="https://media.coschedule.com/uploads/2021/03/cea046de-f396-4224-be28-b812f9c59384_mailshake.png?w=3840&q=75"/></span> </div><div><h3>What Does This Sales Funnel Look Like?</h3> Once the potential customer learns about Mailshake — this could be through affiliates, blog posts, webinars, etc. — they will then visit the Mailshake landing page and book a demo. After they select the “Book a Demo” button, Mailshake will prompt the lead to select a date and time (within their time zone) to book a 30-minute demo session. <span class="PostBody_image__JhpwI drop-shadow alignnone"><img alt="Setting Mailshake demo date and time" loading="lazy" width="1439" height="794" decoding="async" data-nimg="1" class="ImageReplacer_imageDropshadow__bIQ3x" style="color:transparent" sizes="(max-width: 768px) 100vw, 768px" srcSet="https://media.coschedule.com/uploads/2021/03/cdd4e3ab-16ff-45fd-9396-9b07f3eb00df_mailshake20demo20session.png?w=640&q=75 640w, https://media.coschedule.com/uploads/2021/03/cdd4e3ab-16ff-45fd-9396-9b07f3eb00df_mailshake20demo20session.png?w=750&q=75 750w, https://media.coschedule.com/uploads/2021/03/cdd4e3ab-16ff-45fd-9396-9b07f3eb00df_mailshake20demo20session.png?w=828&q=75 828w, https://media.coschedule.com/uploads/2021/03/cdd4e3ab-16ff-45fd-9396-9b07f3eb00df_mailshake20demo20session.png?w=1080&q=75 1080w, https://media.coschedule.com/uploads/2021/03/cdd4e3ab-16ff-45fd-9396-9b07f3eb00df_mailshake20demo20session.png?w=1200&q=75 1200w, https://media.coschedule.com/uploads/2021/03/cdd4e3ab-16ff-45fd-9396-9b07f3eb00df_mailshake20demo20session.png?w=1920&q=75 1920w, https://media.coschedule.com/uploads/2021/03/cdd4e3ab-16ff-45fd-9396-9b07f3eb00df_mailshake20demo20session.png?w=2048&q=75 2048w, https://media.coschedule.com/uploads/2021/03/cdd4e3ab-16ff-45fd-9396-9b07f3eb00df_mailshake20demo20session.png?w=3840&q=75 3840w" src="https://media.coschedule.com/uploads/2021/03/cdd4e3ab-16ff-45fd-9396-9b07f3eb00df_mailshake20demo20session.png?w=3840&q=75"/></span> Once the session is finalized, Mailshake will send you a confirmation email along with multiple reminders down the road. The demo will then take place, which will include a member of the Mailshake team giving you and anyone else who has booked into that time slot a quick run-through of how the software works and how it can help you. The session will allow leads to get any potential queries they have resolved. <span class="PostBody_image__JhpwI drop-shadow alignnone"><img alt="Mailshake - entering personal/company info for signup" loading="lazy" width="1439" height="788" decoding="async" data-nimg="1" class="ImageReplacer_imageDropshadow__bIQ3x" style="color:transparent" sizes="(max-width: 768px) 100vw, 768px" srcSet="https://media.coschedule.com/uploads/2021/03/60102641-1b6b-40ac-8423-1a206426ae95_mailshake20confirmation20form.png?w=640&q=75 640w, https://media.coschedule.com/uploads/2021/03/60102641-1b6b-40ac-8423-1a206426ae95_mailshake20confirmation20form.png?w=750&q=75 750w, https://media.coschedule.com/uploads/2021/03/60102641-1b6b-40ac-8423-1a206426ae95_mailshake20confirmation20form.png?w=828&q=75 828w, https://media.coschedule.com/uploads/2021/03/60102641-1b6b-40ac-8423-1a206426ae95_mailshake20confirmation20form.png?w=1080&q=75 1080w, https://media.coschedule.com/uploads/2021/03/60102641-1b6b-40ac-8423-1a206426ae95_mailshake20confirmation20form.png?w=1200&q=75 1200w, https://media.coschedule.com/uploads/2021/03/60102641-1b6b-40ac-8423-1a206426ae95_mailshake20confirmation20form.png?w=1920&q=75 1920w, https://media.coschedule.com/uploads/2021/03/60102641-1b6b-40ac-8423-1a206426ae95_mailshake20confirmation20form.png?w=2048&q=75 2048w, https://media.coschedule.com/uploads/2021/03/60102641-1b6b-40ac-8423-1a206426ae95_mailshake20confirmation20form.png?w=3840&q=75 3840w" src="https://media.coschedule.com/uploads/2021/03/60102641-1b6b-40ac-8423-1a206426ae95_mailshake20confirmation20form.png?w=3840&q=75"/></span> </div><div><h3>Who Should Use This Funnel?</h3> This sales funnel can work well for expensive services that are normally targeted towards companies. They might not want to offer a trial for a couple of reasons: either they do not think it’s worth the time and resources, or they feel that the company would not be able to make up their mind — even after using the service for a trial period. This is true in the case of outreach software, since there are multiple options on the market and each service has multiple features that are best displayed through a demo. This sales funnel also works for expensive services that are very personalized. A good example would be legal services. This is why you will often see law firms offer consultations rather than free services. <a href="https://romangaynor.com/" target="_blank" rel="noopener noreferrer">Roman & Gaynor</a> are a good example of this in action. These lawyers offer a consultation to anyone interested in their services. Potential customers who visit their website can easily fill out a quick form that will help them book a consultation. <span class="PostBody_image__JhpwI drop-shadow alignnone"><img alt="Roman & Gaynor offering free consultations as their sales funnel" loading="lazy" width="1439" height="694" decoding="async" data-nimg="1" class="ImageReplacer_imageDropshadow__bIQ3x" style="color:transparent" sizes="(max-width: 768px) 100vw, 768px" srcSet="https://media.coschedule.com/uploads/2021/03/e013bef8-ba5c-4b58-9b14-32b5b07d1779_roman2003820gaynor.png?w=640&q=75 640w, https://media.coschedule.com/uploads/2021/03/e013bef8-ba5c-4b58-9b14-32b5b07d1779_roman2003820gaynor.png?w=750&q=75 750w, https://media.coschedule.com/uploads/2021/03/e013bef8-ba5c-4b58-9b14-32b5b07d1779_roman2003820gaynor.png?w=828&q=75 828w, https://media.coschedule.com/uploads/2021/03/e013bef8-ba5c-4b58-9b14-32b5b07d1779_roman2003820gaynor.png?w=1080&q=75 1080w, https://media.coschedule.com/uploads/2021/03/e013bef8-ba5c-4b58-9b14-32b5b07d1779_roman2003820gaynor.png?w=1200&q=75 1200w, https://media.coschedule.com/uploads/2021/03/e013bef8-ba5c-4b58-9b14-32b5b07d1779_roman2003820gaynor.png?w=1920&q=75 1920w, https://media.coschedule.com/uploads/2021/03/e013bef8-ba5c-4b58-9b14-32b5b07d1779_roman2003820gaynor.png?w=2048&q=75 2048w, https://media.coschedule.com/uploads/2021/03/e013bef8-ba5c-4b58-9b14-32b5b07d1779_roman2003820gaynor.png?w=3840&q=75 3840w" src="https://media.coschedule.com/uploads/2021/03/e013bef8-ba5c-4b58-9b14-32b5b07d1779_roman2003820gaynor.png?w=3840&q=75"/></span> Lawyers sell their services for thousands, which is why offering anything for free online does not make much sense. However, a consultation is a great way of building a relationship with the client with minimal investment of resources. The <a href="https://billallenlaw.com/" target="_blank" rel="noopener noreferrer">Allen Law firm</a> even offers a free live chat that allows you to ask questions to a real person for free. <span class="PostBody_image__JhpwI drop-shadow alignnone"><img alt="Free live chat with Allen Law Firm" loading="lazy" width="626" height="723" decoding="async" data-nimg="1" class="ImageReplacer_imageDropshadow__bIQ3x" style="color:transparent" sizes="(max-width: 768px) 100vw, 768px" srcSet="https://media.coschedule.com/uploads/2021/03/d10ba4ee-8b7c-49d0-a12c-f5229f250908_allen20law20firm.png?w=640&q=75 640w, https://media.coschedule.com/uploads/2021/03/d10ba4ee-8b7c-49d0-a12c-f5229f250908_allen20law20firm.png?w=750&q=75 750w, https://media.coschedule.com/uploads/2021/03/d10ba4ee-8b7c-49d0-a12c-f5229f250908_allen20law20firm.png?w=828&q=75 828w, https://media.coschedule.com/uploads/2021/03/d10ba4ee-8b7c-49d0-a12c-f5229f250908_allen20law20firm.png?w=1080&q=75 1080w, https://media.coschedule.com/uploads/2021/03/d10ba4ee-8b7c-49d0-a12c-f5229f250908_allen20law20firm.png?w=1200&q=75 1200w, https://media.coschedule.com/uploads/2021/03/d10ba4ee-8b7c-49d0-a12c-f5229f250908_allen20law20firm.png?w=1920&q=75 1920w, https://media.coschedule.com/uploads/2021/03/d10ba4ee-8b7c-49d0-a12c-f5229f250908_allen20law20firm.png?w=2048&q=75 2048w, https://media.coschedule.com/uploads/2021/03/d10ba4ee-8b7c-49d0-a12c-f5229f250908_allen20law20firm.png?w=3840&q=75 3840w" src="https://media.coschedule.com/uploads/2021/03/d10ba4ee-8b7c-49d0-a12c-f5229f250908_allen20law20firm.png?w=3840&q=75"/></span> The point of these consultations, demos, and live chats is to give customers the ability to build a relationship with the company without having to part with their money. When it comes to spending big amounts, people want to be sure they trust where the money is going. A free consultation or a quick demo could be what convinces them. <div><div class="ShareOnTwitter_sotWrapper__HWUqP"><p class="ShareOnTwitter_sotText__tpMAg">A free consultation or a quick demo could be what convinces people to trust where their money is going.</p><a href="https://twitter.com/share?text=A%20free%20consultation%20or%20a%20quick%20demo%20could%20be%20what%20convinces%20people%20to%20trust%20where%20their%20money%20is%20going.&amp;via=coschedule&amp;related=coschedule&amp;url=/blog/sales-funnel-examples" class="ShareOnTwitter_sotButton__NioJ_">Click To Tweet<svg viewBox="0 0 24 24" aria-hidden="true" class="ShareOnTwitter_sotTwitterLogo__48pXY"><path d="M23.643 4.937c-.835.37-1.732.62-2.675.733.962-.576 1.7-1.49 2.048-2.578-.9.534-1.897.922-2.958 1.13-.85-.904-2.06-1.47-3.4-1.47-2.572 0-4.658 2.086-4.658 4.66 0 .364.042.718.12 1.06-3.873-.195-7.304-2.05-9.602-4.868-.4.69-.63 1.49-.63 2.342 0 1.616.823 3.043 2.072 3.878-.764-.025-1.482-.234-2.11-.583v.06c0 2.257 1.605 4.14 3.737 4.568-.392.106-.803.162-1.227.162-.3 0-.593-.028-.877-.082.593 1.85 2.313 3.198 4.352 3.234-1.595 1.25-3.604 1.995-5.786 1.995-.376 0-.747-.022-1.112-.065 2.062 1.323 4.51 2.093 7.14 2.093 8.57 0 13.255-7.098 13.255-13.254 0-.2-.005-.402-.014-.602.91-.658 1.7-1.477 2.323-2.41z"></path></svg></a></div></div> <div class="link-callout"><strong><a href="#toc">Back to the Top</a></strong></div> <a name="hulu"></a> </div><div><h2 id="5--hulu">5. Hulu</h2> <span class="PostBody_image__JhpwI drop-shadow alignnone"><img alt="Hulu free trial sales funnel" loading="lazy" width="1439" height="787" decoding="async" data-nimg="1" class="ImageReplacer_imageDropshadow__bIQ3x" style="color:transparent" sizes="(max-width: 768px) 100vw, 768px" srcSet="https://media.coschedule.com/uploads/2021/03/1afc93fb-1bc0-4788-9de8-1a9b55e9bbe2_hulu20sales20funnel.png?w=640&q=75 640w, https://media.coschedule.com/uploads/2021/03/1afc93fb-1bc0-4788-9de8-1a9b55e9bbe2_hulu20sales20funnel.png?w=750&q=75 750w, https://media.coschedule.com/uploads/2021/03/1afc93fb-1bc0-4788-9de8-1a9b55e9bbe2_hulu20sales20funnel.png?w=828&q=75 828w, https://media.coschedule.com/uploads/2021/03/1afc93fb-1bc0-4788-9de8-1a9b55e9bbe2_hulu20sales20funnel.png?w=1080&q=75 1080w, https://media.coschedule.com/uploads/2021/03/1afc93fb-1bc0-4788-9de8-1a9b55e9bbe2_hulu20sales20funnel.png?w=1200&q=75 1200w, https://media.coschedule.com/uploads/2021/03/1afc93fb-1bc0-4788-9de8-1a9b55e9bbe2_hulu20sales20funnel.png?w=1920&q=75 1920w, https://media.coschedule.com/uploads/2021/03/1afc93fb-1bc0-4788-9de8-1a9b55e9bbe2_hulu20sales20funnel.png?w=2048&q=75 2048w, https://media.coschedule.com/uploads/2021/03/1afc93fb-1bc0-4788-9de8-1a9b55e9bbe2_hulu20sales20funnel.png?w=3840&q=75 3840w" src="https://media.coschedule.com/uploads/2021/03/1afc93fb-1bc0-4788-9de8-1a9b55e9bbe2_hulu20sales20funnel.png?w=3840&q=75"/></span> The <a href="https://signup.hulu.com/plans" target="_blank" rel="noopener noreferrer">Hulu sales funnel</a> is all about the classic free trial. The online streaming service gives new customers a month to test run their services, after which they will be automatically debited for the months that follow — unless they cancel their subscription. </div><div><h3>What Does This Sales Funnel Look Like?</h3> Most Hulu customers discover the brand through social media, paid ads, or blog posts. Once a customer enters the first step of the sales funnel (awareness), they are directed to the Hulu landing page, which includes a CTA that very clearly offers a month free. The free services allow customers to watch various TV shows, movies, and Hulu Originals on up to two devices at a time. However, unlike companies, like Netflix, that have the traditional “one month free trial”, Hulu has done things a bit differently. The length of your trial depends on the service you go for — the more expensive the service, the shorter the trial. <span class="PostBody_image__JhpwI drop-shadow alignnone"><img alt="Choosing your plan on Hulu sales funnel" loading="lazy" width="1434" height="732" decoding="async" data-nimg="1" class="ImageReplacer_imageDropshadow__bIQ3x" style="color:transparent" sizes="(max-width: 768px) 100vw, 768px" srcSet="https://media.coschedule.com/uploads/2021/03/53e8eea4-f51e-48b2-b457-b6fb01484c31_hulu20plans.png?w=640&q=75 640w, https://media.coschedule.com/uploads/2021/03/53e8eea4-f51e-48b2-b457-b6fb01484c31_hulu20plans.png?w=750&q=75 750w, https://media.coschedule.com/uploads/2021/03/53e8eea4-f51e-48b2-b457-b6fb01484c31_hulu20plans.png?w=828&q=75 828w, https://media.coschedule.com/uploads/2021/03/53e8eea4-f51e-48b2-b457-b6fb01484c31_hulu20plans.png?w=1080&q=75 1080w, https://media.coschedule.com/uploads/2021/03/53e8eea4-f51e-48b2-b457-b6fb01484c31_hulu20plans.png?w=1200&q=75 1200w, https://media.coschedule.com/uploads/2021/03/53e8eea4-f51e-48b2-b457-b6fb01484c31_hulu20plans.png?w=1920&q=75 1920w, https://media.coschedule.com/uploads/2021/03/53e8eea4-f51e-48b2-b457-b6fb01484c31_hulu20plans.png?w=2048&q=75 2048w, https://media.coschedule.com/uploads/2021/03/53e8eea4-f51e-48b2-b457-b6fb01484c31_hulu20plans.png?w=3840&q=75 3840w" src="https://media.coschedule.com/uploads/2021/03/53e8eea4-f51e-48b2-b457-b6fb01484c31_hulu20plans.png?w=3840&q=75"/></span> The basic Hulu packages allow users a one month trial, while the “Hulu + Live TV” package that allows users to access over 65 different live channels only offers a week free. This is a pretty great way of allowing users to try out every service without wasting too many resources on trials. The Uniqode <a href="https://www.uniqode.com/qr-code-generator" target="_blank" rel="noopener noreferrer">QR code generator</a> has also seen great results following a similar strategy. The tool lets you create multiple QR codes for free during the 14-day trial. After this, you can choose to go for the premium paid model. <span class="PostBody_image__JhpwI aligncenter wp-image-187302 size-full"><img alt="QR Code Generator 14-day free trial sales funnel" loading="lazy" width="3360" height="1624" decoding="async" data-nimg="1" class="" style="color:transparent" sizes="(max-width: 768px) 100vw, 768px" srcSet="https://media.coschedule.com/uploads/2021/02/Screen-Shot-2024-03-28-at-12.01.52-PM.png?w=640&q=75 640w, https://media.coschedule.com/uploads/2021/02/Screen-Shot-2024-03-28-at-12.01.52-PM.png?w=750&q=75 750w, https://media.coschedule.com/uploads/2021/02/Screen-Shot-2024-03-28-at-12.01.52-PM.png?w=828&q=75 828w, https://media.coschedule.com/uploads/2021/02/Screen-Shot-2024-03-28-at-12.01.52-PM.png?w=1080&q=75 1080w, https://media.coschedule.com/uploads/2021/02/Screen-Shot-2024-03-28-at-12.01.52-PM.png?w=1200&q=75 1200w, https://media.coschedule.com/uploads/2021/02/Screen-Shot-2024-03-28-at-12.01.52-PM.png?w=1920&q=75 1920w, https://media.coschedule.com/uploads/2021/02/Screen-Shot-2024-03-28-at-12.01.52-PM.png?w=2048&q=75 2048w, https://media.coschedule.com/uploads/2021/02/Screen-Shot-2024-03-28-at-12.01.52-PM.png?w=3840&q=75 3840w" src="https://media.coschedule.com/uploads/2021/02/Screen-Shot-2024-03-28-at-12.01.52-PM.png?w=3840&q=75"/></span> </div><div><h3>Who Should Use This Funnel?</h3> This sales funnel works best for subscription <a href="/marketing/marketing-models" target="_blank" rel="noopener">models</a> that can afford to give every user a one-month long trial. After the trial, if a customer decides to stick with the service, Hulu receives a constant stream of <a href="https://collectingcents.com/passive-income-ideas-to-make-money-online/" target="_blank" rel="noopener noreferrer">passive income</a> every month. <div class="link-callout"><strong>Recommended Reading:</strong> <a href="https://coschedule.com/blog/marketing-toolkit" target="_blank" rel="noopener noreferrer">How to Build the Best Marketing Toolkit Using 37 Simple Templates</a></div> <div class="link-callout"><strong><a href="#toc">Back to the Top</a></strong></div> <a name="kurzgesagt"></a> </div><div><h2 id="6--kurzgesagt---in-a-nutshell">6. Kurzgesagt — In a Nutshell</h2> <span class="PostBody_image__JhpwI drop-shadow alignnone"><img alt="Kurzgesagt YouTube page" loading="lazy" width="1194" height="721" decoding="async" data-nimg="1" class="ImageReplacer_imageDropshadow__bIQ3x" style="color:transparent" sizes="(max-width: 768px) 100vw, 768px" srcSet="https://media.coschedule.com/uploads/2021/03/a3bb3be1-d734-48f9-a52f-7e93a0fdc284_Kurzgesagt20_20In20a20Nutshell.png?w=640&q=75 640w, https://media.coschedule.com/uploads/2021/03/a3bb3be1-d734-48f9-a52f-7e93a0fdc284_Kurzgesagt20_20In20a20Nutshell.png?w=750&q=75 750w, https://media.coschedule.com/uploads/2021/03/a3bb3be1-d734-48f9-a52f-7e93a0fdc284_Kurzgesagt20_20In20a20Nutshell.png?w=828&q=75 828w, https://media.coschedule.com/uploads/2021/03/a3bb3be1-d734-48f9-a52f-7e93a0fdc284_Kurzgesagt20_20In20a20Nutshell.png?w=1080&q=75 1080w, https://media.coschedule.com/uploads/2021/03/a3bb3be1-d734-48f9-a52f-7e93a0fdc284_Kurzgesagt20_20In20a20Nutshell.png?w=1200&q=75 1200w, https://media.coschedule.com/uploads/2021/03/a3bb3be1-d734-48f9-a52f-7e93a0fdc284_Kurzgesagt20_20In20a20Nutshell.png?w=1920&q=75 1920w, https://media.coschedule.com/uploads/2021/03/a3bb3be1-d734-48f9-a52f-7e93a0fdc284_Kurzgesagt20_20In20a20Nutshell.png?w=2048&q=75 2048w, https://media.coschedule.com/uploads/2021/03/a3bb3be1-d734-48f9-a52f-7e93a0fdc284_Kurzgesagt20_20In20a20Nutshell.png?w=3840&q=75 3840w" src="https://media.coschedule.com/uploads/2021/03/a3bb3be1-d734-48f9-a52f-7e93a0fdc284_Kurzgesagt20_20In20a20Nutshell.png?w=3840&q=75"/></span> <a href="https://www.youtube.com/channel/UCsXVk37bltHxD1rDPwtNM8Q?feature=emb_ch_name_ex" target="_blank" rel="noopener noreferrer">Kurzgesagt</a> is an extremely famous infographic show on YouTube that delves into topics, like the earth getting kicked out of the solar system and alien life among plenty of other topics. Their videos reach millions of people every single day, and the most noticeable element of each upload is the amazing graphics that help each piece of information come alive. At first glance, you would think Kurzgesagt is nothing more than a successful YouTube channel, but you would be surprised to know it is also a digital marketing agency. The agency offers multiple graphic design services, such as explanatory videos and illustrations. <span class="PostBody_image__JhpwI drop-shadow alignnone"><img alt="Learning about the Kurzgesagt agency" loading="lazy" width="1439" height="784" decoding="async" data-nimg="1" class="ImageReplacer_imageDropshadow__bIQ3x" style="color:transparent" sizes="(max-width: 768px) 100vw, 768px" srcSet="https://media.coschedule.com/uploads/2021/03/d455d68f-cec2-4704-a0d3-d4befc57cbef_digital20marketing20agency.png?w=640&q=75 640w, https://media.coschedule.com/uploads/2021/03/d455d68f-cec2-4704-a0d3-d4befc57cbef_digital20marketing20agency.png?w=750&q=75 750w, https://media.coschedule.com/uploads/2021/03/d455d68f-cec2-4704-a0d3-d4befc57cbef_digital20marketing20agency.png?w=828&q=75 828w, https://media.coschedule.com/uploads/2021/03/d455d68f-cec2-4704-a0d3-d4befc57cbef_digital20marketing20agency.png?w=1080&q=75 1080w, https://media.coschedule.com/uploads/2021/03/d455d68f-cec2-4704-a0d3-d4befc57cbef_digital20marketing20agency.png?w=1200&q=75 1200w, https://media.coschedule.com/uploads/2021/03/d455d68f-cec2-4704-a0d3-d4befc57cbef_digital20marketing20agency.png?w=1920&q=75 1920w, https://media.coschedule.com/uploads/2021/03/d455d68f-cec2-4704-a0d3-d4befc57cbef_digital20marketing20agency.png?w=2048&q=75 2048w, https://media.coschedule.com/uploads/2021/03/d455d68f-cec2-4704-a0d3-d4befc57cbef_digital20marketing20agency.png?w=3840&q=75 3840w" src="https://media.coschedule.com/uploads/2021/03/d455d68f-cec2-4704-a0d3-d4befc57cbef_digital20marketing20agency.png?w=3840&q=75"/></span> Their clients include some pretty big companies, such as Microsoft and Lyft, and a lot of those clients discovered <a href="https://www.youtube.com/channel/UCsXVk37bltHxD1rDPwtNM8Q?feature=emb_ch_name_ex" target="_blank" rel="noopener noreferrer">Kurzgesagt</a> through their YouTube channel. <span class="PostBody_image__JhpwI drop-shadow alignnone"><img alt="Kurzgesagt clients" loading="lazy" width="1439" height="784" decoding="async" data-nimg="1" class="ImageReplacer_imageDropshadow__bIQ3x" style="color:transparent" sizes="(max-width: 768px) 100vw, 768px" srcSet="https://media.coschedule.com/uploads/2021/03/7378e69e-fad4-4c6b-a859-262010c061c3_Kurzgesagt20clients.png?w=640&q=75 640w, https://media.coschedule.com/uploads/2021/03/7378e69e-fad4-4c6b-a859-262010c061c3_Kurzgesagt20clients.png?w=750&q=75 750w, https://media.coschedule.com/uploads/2021/03/7378e69e-fad4-4c6b-a859-262010c061c3_Kurzgesagt20clients.png?w=828&q=75 828w, https://media.coschedule.com/uploads/2021/03/7378e69e-fad4-4c6b-a859-262010c061c3_Kurzgesagt20clients.png?w=1080&q=75 1080w, https://media.coschedule.com/uploads/2021/03/7378e69e-fad4-4c6b-a859-262010c061c3_Kurzgesagt20clients.png?w=1200&q=75 1200w, https://media.coschedule.com/uploads/2021/03/7378e69e-fad4-4c6b-a859-262010c061c3_Kurzgesagt20clients.png?w=1920&q=75 1920w, https://media.coschedule.com/uploads/2021/03/7378e69e-fad4-4c6b-a859-262010c061c3_Kurzgesagt20clients.png?w=2048&q=75 2048w, https://media.coschedule.com/uploads/2021/03/7378e69e-fad4-4c6b-a859-262010c061c3_Kurzgesagt20clients.png?w=3840&q=75 3840w" src="https://media.coschedule.com/uploads/2021/03/7378e69e-fad4-4c6b-a859-262010c061c3_Kurzgesagt20clients.png?w=3840&q=75"/></span> </div><div><h3>What Does This Sales Funnel Look Like?</h3> People who watch Kurzgesagt’s videos on YouTube get a kind of live demo of their services. If they are impressed with what they see, they can get in contact with them through their website and hire them. </div><div><h3>Who Should Use This Funnel?</h3> This sales funnel can work for anyone in the creative space. A singer, dancer, graphic designer, producer, advertising agency, photographer, etc. — they are all people/companies that could benefit from putting themselves out there. Showcasing what they are capable of doing can best be done through social media, and this is exactly what Kurzgesagt has managed to do. <div class="link-callout"><strong><a href="#toc">Back to the Top</a></strong></div> <a name="mixergy"></a> </div><div><h2 id="7--mixergy">7. Mixergy</h2> <span class="PostBody_image__JhpwI drop-shadow alignnone"><img alt="Mixergy and learning from other entrepreneurs" loading="lazy" width="1439" height="791" decoding="async" data-nimg="1" class="ImageReplacer_imageDropshadow__bIQ3x" style="color:transparent" sizes="(max-width: 768px) 100vw, 768px" srcSet="https://media.coschedule.com/uploads/2021/03/232c4d9c-ba8c-4f44-944a-087e95c8c14a_mixergy.png?w=640&q=75 640w, https://media.coschedule.com/uploads/2021/03/232c4d9c-ba8c-4f44-944a-087e95c8c14a_mixergy.png?w=750&q=75 750w, https://media.coschedule.com/uploads/2021/03/232c4d9c-ba8c-4f44-944a-087e95c8c14a_mixergy.png?w=828&q=75 828w, https://media.coschedule.com/uploads/2021/03/232c4d9c-ba8c-4f44-944a-087e95c8c14a_mixergy.png?w=1080&q=75 1080w, https://media.coschedule.com/uploads/2021/03/232c4d9c-ba8c-4f44-944a-087e95c8c14a_mixergy.png?w=1200&q=75 1200w, https://media.coschedule.com/uploads/2021/03/232c4d9c-ba8c-4f44-944a-087e95c8c14a_mixergy.png?w=1920&q=75 1920w, https://media.coschedule.com/uploads/2021/03/232c4d9c-ba8c-4f44-944a-087e95c8c14a_mixergy.png?w=2048&q=75 2048w, https://media.coschedule.com/uploads/2021/03/232c4d9c-ba8c-4f44-944a-087e95c8c14a_mixergy.png?w=3840&q=75 3840w" src="https://media.coschedule.com/uploads/2021/03/232c4d9c-ba8c-4f44-944a-087e95c8c14a_mixergy.png?w=3840&q=75"/></span> <a href="https://mixergy.com/" target="_blank" rel="noopener noreferrer">Mixergy</a> sells online courses and interviews from famous entrepreneurs that have amassed large followings. The funnel starts with a free video interview that you can receive by giving them your email address. You will then receive a link to the interview in your inbox. Once Mixergy has your email address and you become a lead, they will then move on to the lead nurturing process where they try and get leads to sign up for their premium version. </div><div><h3><span class="PostBody_image__JhpwI drop-shadow alignnone"><img alt="Sales funnel sign up for Mixergy Premium" loading="lazy" width="840" height="476" decoding="async" data-nimg="1" class="ImageReplacer_imageDropshadow__bIQ3x" style="color:transparent" sizes="(max-width: 768px) 100vw, 768px" srcSet="https://media.coschedule.com/uploads/2021/03/67d3b22e-4d34-4ef1-8ae9-9fbd686cecd0_mixergy20premium.png?w=640&q=75 640w, https://media.coschedule.com/uploads/2021/03/67d3b22e-4d34-4ef1-8ae9-9fbd686cecd0_mixergy20premium.png?w=750&q=75 750w, https://media.coschedule.com/uploads/2021/03/67d3b22e-4d34-4ef1-8ae9-9fbd686cecd0_mixergy20premium.png?w=828&q=75 828w, https://media.coschedule.com/uploads/2021/03/67d3b22e-4d34-4ef1-8ae9-9fbd686cecd0_mixergy20premium.png?w=1080&q=75 1080w, https://media.coschedule.com/uploads/2021/03/67d3b22e-4d34-4ef1-8ae9-9fbd686cecd0_mixergy20premium.png?w=1200&q=75 1200w, https://media.coschedule.com/uploads/2021/03/67d3b22e-4d34-4ef1-8ae9-9fbd686cecd0_mixergy20premium.png?w=1920&q=75 1920w, https://media.coschedule.com/uploads/2021/03/67d3b22e-4d34-4ef1-8ae9-9fbd686cecd0_mixergy20premium.png?w=2048&q=75 2048w, https://media.coschedule.com/uploads/2021/03/67d3b22e-4d34-4ef1-8ae9-9fbd686cecd0_mixergy20premium.png?w=3840&q=75 3840w" src="https://media.coschedule.com/uploads/2021/03/67d3b22e-4d34-4ef1-8ae9-9fbd686cecd0_mixergy20premium.png?w=3840&q=75"/></span></h3> </div><div><h3>What Does This Sales Funnel Look Like?</h3> Once the customer finds Mixergy through social media, referrals, or paid traffic, they will click on their CTA to get the free video interview. This will lead them to the landing page, which will include an opt-in form. Once the lead has opted-in to the email list, Mixergy nurtures the relationship with the lead and tries to move them over to the monthly subscription plan. </div><div><h3>Who Should Use This Funnel?</h3> This type of funnel would work well for companies that are offering membership-only zones or content. Once you sign in to your Mixergy account, you will find multiple videos that are only accessible to members. <div class="link-callout"><strong>Recommended Reading:</strong> <a href="https://coschedule.com/content-marketing/content-marketing-funnel" target="_blank" rel="noopener noreferrer">How to Build a Content Marketing Funnel That Converts (Template)</a></div> </div><div><h2 id="wrapping-it-up">Wrapping It Up</h2> As Brian Tracy, a motivational public speaker, said, “A good sales funnel will always use the same foundation — approaching each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service.”</div></div></article><div class="SectionSeparator_sectionSeparatorWrapper__t565c"><p class="SectionSeparator_postDate__SDXd_ body">February 24, 2021</p> <div class="SectionSeparator_aboutAuthorWrapper__0_tl_"><div class="SectionSeparator_aboutAuthor__oWWtU">About the Author</div><hr class="SectionSeparator_authorSeparator__12JO7"/></div><div class="SectionSeparator_authorLinkWrapper__1_xAT"><a href="/blog/author/freya-kuka"><div class="SectionSeparator_authorName__55qJh">Freya Laskowski</div> </a><a href="http://twitter.com/coschedule"><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 16 16" height="15px" width="15px" xmlns="http://www.w3.org/2000/svg"><path d="M5.026 15c6.038 0 9.341-5.003 9.341-9.334 0-.14 0-.282-.006-.422A6.685 6.685 0 0 0 16 3.542a6.658 6.658 0 0 1-1.889.518 3.301 3.301 0 0 0 1.447-1.817 6.533 6.533 0 0 1-2.087.793A3.286 3.286 0 0 0 7.875 6.03a9.325 9.325 0 0 1-6.767-3.429 3.289 3.289 0 0 0 1.018 4.382A3.323 3.323 0 0 1 .64 6.575v.045a3.288 3.288 0 0 0 2.632 3.218 3.203 3.203 0 0 1-.865.115 3.23 3.23 0 0 1-.614-.057 3.283 3.283 0 0 0 3.067 2.277A6.588 6.588 0 0 1 .78 13.58a6.32 6.32 0 0 1-.78-.045A9.344 9.344 0 0 0 5.026 15z"></path></svg></a></div><p class="SectionSeparator_authorDescription__19ycO body">Freya is the founder of the personal finance blog <a href="https://collectingcents.com">CollectingCents</a> that teaches readers how to grow their passive income, save money, improve their credit score, and manage debt. 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She has been featured in publications like Business Insider, Fox Business, the Huffington Post, and GoBankingRates.\",\"sameAs\":[\"http://collectingcents.com\"],\"url\":\"https://website-cms.coschedule.com/blog/author/freya-kuka\"}]}"}},"content":"\u003ch1\u003e\u003cimg class=\"alignnone wp-image-93338 size-full\" src=\"https://media.coschedule.com/uploads/2021/02/sales-funnel-examples.gif\" alt=\"7 Sales Funnel Examples to Inspire Your Own\" width=\"1360\" height=\"570\" /\u003e\u003c/h1\u003e\r\nSales funnels are still not as common as we would like them to be. Companies push products and services down their customers' throats with their fingers crossed behind their back — hoping a hard sell is going to do the trick.\r\n\r\nThis is a bad move — especially since customers are smarter than ever. It takes \u003ca href=\"https://blog.close.com/39-shocking-stats-that-will-change-the-way-you-sell/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e8 cold call attempts to reach a prospect\u003c/a\u003e, but the unfortunate truth is 44% of all salespeople give up on trying to make a sale after \u003ca href=\"https://www.morethanaccountants.co.uk/8-percent-sales-people-get-80-percent-of-sales/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eonly one rejection\u003c/a\u003e.\r\n\r\nThis brings me back to the value of sales funnels; a customer needs to build a relationship with your brand before they part with their hard-earned money. A sales funnel is a step-by-step process to help you build that relationship.\r\n\r\nOdds are, you already know what a sales funnel is, but for the sake of those who might not, here is a simplified definition:\r\n\r\n\u003ca href=\"https://coschedule.com/blog/sales-funnel\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eA sales funnel (a.k.a. “purchase funnel”)\u003c/a\u003e is the journey that is laid out for potential customers by the company, in advance. It ends at the final goal, which is the customer \u003cstrong\u003epurchasing a service or good of some kind.\u003c/strong\u003e\r\n\r\nMore information about the sales funnel to follow.\r\n\r\n[Tweet \"7 sales funnel examples to inspire your own.\"]\r\n\u003ch2\u003eDownload Your Very Own Funnel Template\u003c/h2\u003e\r\nBefore you dive head-first into all you need to know about a handful of sales funnel examples, we want to give you the opportunity to download your very own \u003ca href=\"/marketing-strategy/marketing-funnel\" target=\"_blank\" rel=\"noopener\"\u003emarketing funnel\u003c/a\u003e content mapping template.\r\n\r\nWith this handy-dandy template, you will be able to easily craft ideas and content for your own marketing funnel and keep track of the expectations and examples within your business.\r\n\r\nDownload now!\r\n\r\n[content_upgrade_shortcode]\r\n\u003cdiv class=\"link-callout\"\u003e\r\n\r\n\u003ca name=\"toc\"\u003e\u003c/a\u003e\u003cstrong\u003eTable of Contents\u003c/strong\u003e\r\n\u003cul\u003e\r\n \t\u003cli\u003e\u003ca href=\"#definition\"\u003eThe Sales Funnel\u003c/a\u003e\u003c/li\u003e\r\n \t\u003cli\u003e\u003ca href=\"#convertkit\"\u003eConvertKit\u003c/a\u003e\u003c/li\u003e\r\n \t\u003cli\u003e\u003ca href=\"#russel\"\u003eRussel Brunson\u003c/a\u003e\u003c/li\u003e\r\n \t\u003cli\u003e\u003ca href=\"#coschedule\"\u003eCoSchedule\u003c/a\u003e\u003c/li\u003e\r\n \t\u003cli\u003e\u003ca href=\"#mailshake\"\u003eMailshake\u003c/a\u003e\u003c/li\u003e\r\n \t\u003cli\u003e\u003ca href=\"#hulu\"\u003eHulu\u003c/a\u003e\u003c/li\u003e\r\n \t\u003cli\u003e\u003ca href=\"#kurzgesagt\"\u003eKurzgesagt — In a Nutshell\u003c/a\u003e\u003c/li\u003e\r\n \t\u003cli\u003e\u003ca href=\"#mixergy\"\u003eMixergy\u003c/a\u003e\u003c/li\u003e\r\n\u003c/ul\u003e\r\n\u003c/div\u003e\r\n\u003ca name=\"definition\"\u003e\u003c/a\u003e\r\n\u003ch2\u003eThe Sales Funnel\u003c/h2\u003e\r\nThe sales funnel will normally have four to five steps — depending on how you see it — which are outlined below.\r\n\r\n[caption id=\"\" align=\"alignnone\" width=\"1280\"]\u003cimg class=\"drop-shadow\" src=\"https://media.coschedule.com/uploads/2021/03/6739ceec-a81d-4e9e-8efc-d4d30cff21b4_what20is20a20sales20funnel.jpg\" alt=\"Sales funnel steps from Entrepreneur\" width=\"1280\" height=\"853\" /\u003e \u003ca href=\"https://www.entrepreneur.com/article/296526\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eEntrepreneur\u003c/a\u003e[/caption]\r\n\u003ch3\u003eAwareness\u003c/h3\u003e\r\nThe potential customer makes initial contact with your company and is introduced to your brand for the first time. This will normally be the fruit of the labor from your marketing activities, which will include things, like creating blog posts, podcast episodes, and hosting webinars.\r\n\r\nYou have now generated a new lead.\r\n\u003ch3\u003eInterest\u003c/h3\u003e\r\nThe second step is all about lead nurturing. You are discovering the potential needs of your newly acquired leads and engaging with them for the first time. You will normally do this through opt-in forms followed by \u003ca href=\"https://www.sendinblue.com/blog/what-is-email-marketing/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eemail marketing\u003c/a\u003e.\r\n\r\nThe right email drip campaign will allow you to guide your lead down the purchase journey using automation.\r\n\u003cdiv class=\"link-callout\"\u003e\u003cstrong\u003eRecommended Reading:\u003c/strong\u003e \u003ca href=\"https://coschedule.com/blog/quality-content-guide\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eQuality Content: The Ultimate Guide to Creating Content that Engages and Converts\u003c/a\u003e\u003c/div\u003e\r\n\u003ch3\u003eDecision/Offer a Solution\u003c/h3\u003e\r\nNow that you have established a relationship with your lead, you need to let them know you could potentially have a solution to their problem. For example, you could offer them a trial signup or a free tool.\r\n\u003ch3\u003eClose the Sale\u003c/h3\u003e\r\nOnce your lead has tried out your service through a trial, demo, or free version, it’s time to close the sale. You could sweeten the deal by offering them a time-sensitive discount or bonus with each purchase — allowing the lead to \u003ca href=\"https://collectingcents.com/ways-to-save-money-on-tight-budget/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003esave money\u003c/a\u003e as part of a one time offer (OTO).\r\n\u003ch3\u003eFollow Up\u003c/h3\u003e\r\nIf you have more than one service or good to sell, your old customers are your best customers, which is why you need to continue to reach out to them when it’s relevant and further build your relationship.\r\n\r\n\u003cimg class=\"alignnone wp-image-93339 size-full\" src=\"https://media.coschedule.com/uploads/2021/02/sales-funnel.gif\" alt=\"Sales funnel breakdown\" width=\"1360\" height=\"810\" /\u003e\r\n\r\nNow that we know what your sales funnel should look like, let’s talk about something most guides — that pledge to give you everything you need to create a sales funnel — don’t talk about.\r\n\r\nWhile having an outline can be helpful, a good sales funnel example could be what inspires your own sales funnel creation. Here are seven sales funnel examples you should take a look at:\r\n\u003cdiv class=\"link-callout\"\u003e\u003cstrong\u003e\u003ca href=\"#toc\"\u003eBack to the Top\u003c/a\u003e\u003c/strong\u003e\u003c/div\u003e\r\n\u003ca name=\"convertkit\"\u003e\u003c/a\u003e\r\n\u003ch2\u003e1. ConvertKit\u003c/h2\u003e\r\n\u003cimg class=\"drop-shadow alignnone\" src=\"https://media.coschedule.com/uploads/2021/03/dd123074-8f8c-413c-98f7-08dbab83fa41_Screen20Shot202020-12-2820at201.41.0020PM.png\" alt=\"ConvertKit homepage\" width=\"1439\" height=\"790\" /\u003e\r\n\r\n\u003cstrong\u003eType of sales funnel\u003c/strong\u003e: Partnership webinars funnel\r\n\r\n\u003ca href=\"https://convertkit.com/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eConvertKit\u003c/a\u003e, an email marketing software for bloggers, is a great example of how webinars can help even the smallest of businesses grow.\r\n\r\nThe company was generating $98k in sales every month before Nathan Berry decided to put all of his time and efforts into growing ConvertKit. The company had only grown because of word-of-mouth efforts from past or present customers. This was not enough, which is why Nathan decided to go all-in on \u003ca href=\"https://rickywang.com/best-webinar-software/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ehosting webinars\u003c/a\u003e in partnership with ConvertKit affiliates.\r\n\r\nAfter hosting over 150 webinars in under a year, ConvertKit grew from making between $70k to $80k per month to earning well over $600k every single month in revenue.\r\n\r\n[Tweet \"@ConvertKit, an email marketing software for bloggers, is a great example of how webinars can help even the smallest of businesses grow.\"]\r\n\u003ch3\u003eWhat Does This Sales Funnel Look Like?\u003c/h3\u003e\r\nLet’s dive a little deeper into what this sales funnel looks like.\r\n\r\nConvertKit used their present pool of customers — that were mostly bloggers — to reach more people within the industry itself. They did this by maintaining a wide-open affiliate program that anyone can join, and then hosting webinars with pretty much any affiliate of theirs that was up for it.\r\n\r\n[caption id=\"\" align=\"alignnone\" width=\"900\"]\u003cimg class=\"drop-shadow\" src=\"https://media.coschedule.com/uploads/2021/03/73aed981-6335-40a2-b42c-d5a8fa5633a4_pat-flynn-convertkit-partner-webinar-story.png\" alt=\"Pat Flynn's email list transition\" width=\"900\" height=\"458\" /\u003e \u003ca href=\"https://www.leadfeeder.com/blog/webinar-marketing/#gref\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eLead Feeder\u003c/a\u003e[/caption]\r\n\r\nThis meant that Nathan was mostly hosting webinars with bloggers that had an audience full of fellow bloggers — the ideal audience for his product. Each webinar was packed with information that could be used to create a great email marketing campaign. Instead of pushing his product on to people who were watching the webinar, he did his best to actually help them.\r\n\r\nAt the end of the webinar, the viewing audience was left with so many great ideas that signing up for the ConvertKit trial was just a good way to try out those new ideas. The webinar content was helpful without being pushy, which is what helped increase conversions.\r\n\r\nHe would even give away free courses, t-shirts, and freebies to people who attended his webinars. In the oversaturated world of webinars, this was a breath of fresh air.\r\n\r\nYou were walking away from the webinar with hundreds of dollars worth of free stuff and the ability to try out ConvertKit’s software for free — no questions asked. That being said, anyone’s first experience with the brand was great. They were generous to a fault, and even if the lead did not pay for the software, they had entered their sales funnel.\r\n\r\n\u003cimg class=\"drop-shadow alignnone\" src=\"https://media.coschedule.com/uploads/2021/03/20f1377d-a83e-4d08-9bc8-f39710473bd1_Convertkit-1.jpg\" alt=\"ConvertKit offer to try software for free sales funnel\" width=\"1273\" height=\"784\" /\u003e\r\n\u003ch3\u003eWho Should Use This Funnel?\u003c/h3\u003e\r\nBig companies can afford to spend thousands to \u003ca href=\"https://nealschaffer.com/influencer-search/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003efind the right influencers\u003c/a\u003e to promote their products. On the other hand, for smaller startups, this might not be a financially viable plan.\r\n\r\nThis is why startups with limited budgets but loads of time could benefit from this sales funnel. Even if you only have 50 affiliates to partner with, they could lead to 50 more. You don’t need to invest in anything other than a webinar tool and some email marketing software.\r\n\u003ch3\u003eUnique Aspects of the Funnel\u003c/h3\u003e\r\nThis funnel works well if you have a very narrow target audience. In the case of ConvertKit, that audience was bloggers. This definitely contributes to the success of their funnel, since they were able to target their freebies at the right audience and position themselves as being the right guy for every blogger.\r\n\r\nInstead of trying to be a big fish in a big pond, they satisfied themselves with a smaller pond, and it paid off. They were bloggers who had created an email marketing software for blogging, which was then being targeted towards bloggers. Niching down will do you good, if you choose to go this route.\r\n\u003cdiv class=\"link-callout\"\u003e\u003cstrong\u003eRecommended Reading:\u003c/strong\u003e \u003ca href=\"https://coschedule.com/blog/multi-channel-content-marketing-plan\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eMulti-Channel Content Marketing Plan: Recycling, Organizing \u0026amp; Consolidating Content Assets\u003c/a\u003e\u003c/div\u003e\r\n\u003cdiv class=\"link-callout\"\u003e\u003cstrong\u003e\u003ca href=\"#toc\"\u003eBack to the Top\u003c/a\u003e\u003c/strong\u003e\u003c/div\u003e\r\n\u003ca name=\"russel\"\u003e\u003c/a\u003e\r\n\u003ch2\u003e2. Russel Brunson\u003c/h2\u003e\r\nMost sales funnels will offer a free trial — or maybe even a discounted price — but for big-ticket items that go into the thousands of dollars, companies need to do better than that. This is especially true when you want more than just the customer’s email address (i.e. traditional opt-in form).\r\n\r\n\u003ca href=\"https://www.russellbrunson.com/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eRussel Brunson\u003c/a\u003e offers a completely free book to customers who are willing to simply type in their name and address. You will have to pay for shipping, but the actual product is 100% free. A lot of leads are often left wondering if this is too good to be true, but if you are in the world of marketing and sales funnels, you’d have already guessed that every penny spent on the free book is made up for down the line.\r\n\r\n\u003cimg class=\"drop-shadow alignnone\" src=\"https://media.coschedule.com/uploads/2021/03/8b389e88-e587-4ff5-aa9f-5bbdf9276b25_rkzK0Q5TcNX4f9zqS3CO3b_1VHWrBWAEYyUiFEXl0hDGW0iASHlzBfgVeW5CatxNPeaTnWzGEsUZypGvnrEO_EyN4eujMvsXyd38LzvLYYb59sYRpsbaVItQv6JrcFPPB7x1C4yX.png\" alt=\"Russel Brunson sales funnel\" width=\"1600\" height=\"758\" /\u003e\r\n\u003ch3\u003eWhat Does This Sales Funnel Look Like?\u003c/h3\u003e\r\nThe customer initially learns about Russel Brunson through social media, paid ads, or blog posts. They are then moved down the \u003ca href=\"https://close.com/sales-pipeline/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003esales pipeline\u003c/a\u003e towards the landing page that offers the free book in exchange for their information (i.e. address and email).\r\n\r\nThis is the first domino to fall in a chain of events that will follow. The customer will then be offered a one-time offer for one of Brunson’s products straight after they place the order for the book. This could be a time-sensitive discount or a bonus item with each purchased service.\r\n\r\nIn short, Russel is willing to put his money where his mouth is when it comes to his sales funnels, and it pays off. If he spends $15–20 sending that free book to each lead, he has a long list of leads that could potentially buy much more costly items from him down the road.\r\n\r\nEven if a lead was to only buy a $37 book from him, Russel would still be making a $17 profit from that lead.\r\n\u003ch3\u003eWho Should Use This Funnel?\u003c/h3\u003e\r\nThis funnel is ideal for companies that need to sell multiple items with a lot of big-ticket items that will follow. While $20 may be a lot of money down the drain for someone with only one product to pitch, it is well worth it for a company that wants to upsell multiple products to each lead.\r\n\r\nIf a smaller company that wants to offer a freebie via an opt-in form, it would make more sense to offer something digital, such as an eBook or free course. \u003ca href=\"https://www.lfacapsulefillers.com/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eLFA Capsule Fillers\u003c/a\u003e does this, so they can ask for more information about the lead before putting them into a sales funnel.\r\n\r\n\u003cimg class=\"drop-shadow alignnone\" src=\"https://media.coschedule.com/uploads/2021/03/431972fd-d3c2-4122-b229-7e64f5c4d77d_lfa20capsules.png\" alt=\"LFA Capsule Fillers free ebook offer sales funnel\" width=\"1390\" height=\"477\" /\u003e\r\n\r\nThe free eBook — offered to anyone willing to to be added to their newsletter — asks leads what sort of business they identify as (e.g. individual, small business, university, etc.).\r\n\r\nThis will then help the company put them into a sales funnel that is most appropriate for their type of business. Even if you have a smaller budget to work with, a free eBook could also be a great way to generate leads and learn more about your potential customers.\r\n\u003ch3\u003eWhat Exactly Are Upsells?\u003c/h3\u003e\r\nRussel’s sales funnel works because he has a lot of upsells that will follow the initial free book. An upsell is a product that is a higher value item than what the customer has purchased previously or is thinking of purchasing.\r\n\r\nThis is similar to what the brand, \u003ca href=\"https://www.proflowers.com/product/best-day-bouquet-prd-b07?gbb=B07D\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eProFlowers\u003c/a\u003e, does when a customer is going through the checkout process. Once you select the bouquet of flowers you want, the website will immediately suggest an upgrade to a bigger bouquet.\r\n\r\n\u003cimg class=\"drop-shadow alignnone\" src=\"https://media.coschedule.com/uploads/2021/03/8398cdb5-4675-42f9-ab04-9b256dbb632e_Screen20Shot202020-12-2820at203.08.1420PM.png\" alt=\"ProFlowers cross-selling sales funnel\" width=\"1439\" height=\"782\" /\u003e\r\n\r\nOnce you are done selecting the size, ProFlowers will also try to sell \u003ca href=\"https://www.investopedia.com/terms/c/cross-sell.asp#:~:text=To%20cross%2Dsell%20is%20to,most%20effective%20methods%20of%20marketing.\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ecross-sells\u003c/a\u003e to customers. These include greeting cards and teddy bears.\r\n\r\nCross-selling is when companies try to sell related products to the customer before they checkout. Physical stores and restaurants, like McDonald’s, do this as well — when they suggest buying fries with your hamburger.\r\n\r\n\u003cimg class=\"drop-shadow alignnone\" src=\"https://media.coschedule.com/uploads/2021/03/6227a826-425e-4497-b8da-de884335f540_pro20flowers.png\" alt=\"ProFlowers online checkout\" width=\"1439\" height=\"783\" /\u003e\r\n\r\nThis selling technique is true to far more expensive items as well, such as \u003ca href=\"https://www.tesla.com/model3/design?redirect=no#battery\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eTesla cars\u003c/a\u003e. The company offers customers the option to customize their car with additional features in the interior and exterior, adding the autopilot feature, and more during the checkout process.\r\n\r\n\u003cimg class=\"drop-shadow alignnone\" src=\"https://media.coschedule.com/uploads/2021/03/4981710f-9ee7-45ef-9064-f90405662ee6_tesla20upsell.png\" alt=\"Tesla online checkout\" width=\"1439\" height=\"786\" /\u003e\r\n\u003cdiv class=\"link-callout\"\u003e\u003cstrong\u003e\u003ca href=\"#toc\"\u003eBack to the Top\u003c/a\u003e\u003c/strong\u003e\u003c/div\u003e\r\n\u003ca name=\"coschedule\"\u003e\u003c/a\u003e\r\n\u003ch2\u003e3. CoSchedule\u003c/h2\u003e\r\n\u003cimg class=\"drop-shadow alignnone\" src=\"https://media.coschedule.com/uploads/2021/03/319ae000-4932-4575-ae28-7a99f24bc706_coschedule20headline20analyzer.png\" alt=\"CoSchedule Headline Analyzer\" width=\"1439\" height=\"787\" /\u003e\r\n\r\nThe CoSchedule sales funnel uses a tool (\u003ca href=\"https://coschedule.com/headline-analyzer\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eHeadline Analyzer Studio\u003c/a\u003e) to bring in people who might be interested in their premium \u003ca href=\"https://coschedule.com/headline-studio\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eHeadline Studio Pro\u003c/a\u003e. This is a great way of getting people interested in their product.\r\n\r\nThe free tool is available with no deadline and with no strings attached, which is what makes it even better.\r\n\r\n[Tweet \"CoSchedule's Headline Analyzer Studio is available with no deadline and with no strings attached.\"]\r\n\u003ch3\u003eWhat Does This Sales Funnel Look Like?\u003c/h3\u003e\r\nA very common sales funnel is the offering of a free trial month, but CoSchedule takes it up a notch by offering a completely free tool instead. The Headline Analyzer Studio allows people to test out their headlines, and then work on them based on suggestions that the tool delivers.\r\n\r\nEvery blogger knows how important it is to have a \u003ca href=\"https://coschedule.com/blog/write-a-headline\" target=\"_blank\" rel=\"noopener\"\u003egreat headline\u003c/a\u003e that goes alongside each blog post, which is why the upgrade is well worth it for a lot of people.\r\n\u003ch3\u003eWho Should Use This Funnel?\u003c/h3\u003e\r\nThis funnel works well for services that need to be test run for months on end before making the final leap (i.e. spending money on the service). CoSchedule knows that headline analyzers are available online by the dozen, which is why they have their free tool to show everyone exactly what they can offer.\r\n\r\nOnce someone is happy with the services they are receiving, they can choose to upgrade to the premium version of the product. This could be compared to Amazon as well; Amazon lets you use their platform for free, but a premium account gives users the benefit of free shipping — among other features.\r\n\r\n\u003cimg class=\"drop-shadow alignnone\" src=\"https://media.coschedule.com/uploads/2021/03/760529fe-f625-4c8f-aade-47728e0ca193_amazon.png\" alt=\"Amazon Prime free trial sales funnel\" width=\"1439\" height=\"745\" /\u003e\r\n\r\nIt might not be a tempting purchase to someone who has never used Amazon, but for someone who has, it’s well worth the money.\r\n\u003cdiv class=\"link-callout\"\u003e\u003cstrong\u003e\u003ca href=\"#toc\"\u003eBack to the Top\u003c/a\u003e\u003c/strong\u003e\u003c/div\u003e\r\n\u003ca name=\"mailshake\"\u003e\u003c/a\u003e\r\n\u003ch2\u003e4. Mailshake\u003c/h2\u003e\r\nThe \u003ca href=\"https://mailshake.com/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eMailshake\u003c/a\u003e sales funnel allows customers to book a free demo of the product before they invest a minimum of $60 per month on the item. This allows the company to give potential customers the demo they need without having to offer free trials.\r\n\r\n\u003cimg class=\"drop-shadow alignnone\" src=\"https://media.coschedule.com/uploads/2021/03/cea046de-f396-4224-be28-b812f9c59384_mailshake.png\" alt=\"Booking a demo with Mailshake for their sales funnel\" width=\"1439\" height=\"785\" /\u003e\r\n\u003ch3\u003eWhat Does This Sales Funnel Look Like?\u003c/h3\u003e\r\nOnce the potential customer learns about Mailshake — this could be through affiliates, blog posts, webinars, etc. — they will then visit the Mailshake landing page and book a demo.\r\n\r\nAfter they select the “Book a Demo” button, Mailshake will prompt the lead to select a date and time (within their time zone) to book a 30-minute demo session.\r\n\r\n\u003cimg class=\"drop-shadow alignnone\" src=\"https://media.coschedule.com/uploads/2021/03/cdd4e3ab-16ff-45fd-9396-9b07f3eb00df_mailshake20demo20session.png\" alt=\"Setting Mailshake demo date and time\" width=\"1439\" height=\"794\" /\u003e\r\n\r\nOnce the session is finalized, Mailshake will send you a confirmation email along with multiple reminders down the road. The demo will then take place, which will include a member of the Mailshake team giving you and anyone else who has booked into that time slot a quick run-through of how the software works and how it can help you.\r\n\r\nThe session will allow leads to get any potential queries they have resolved.\r\n\r\n\u003cimg class=\"drop-shadow alignnone\" src=\"https://media.coschedule.com/uploads/2021/03/60102641-1b6b-40ac-8423-1a206426ae95_mailshake20confirmation20form.png\" alt=\"Mailshake - entering personal/company info for signup\" width=\"1439\" height=\"788\" /\u003e\r\n\u003ch3\u003eWho Should Use This Funnel?\u003c/h3\u003e\r\nThis sales funnel can work well for expensive services that are normally targeted towards companies. They might not want to offer a trial for a couple of reasons: either they do not think it’s worth the time and resources, or they feel that the company would not be able to make up their mind — even after using the service for a trial period.\r\n\r\nThis is true in the case of outreach software, since there are multiple options on the market and each service has multiple features that are best displayed through a demo.\r\n\r\nThis sales funnel also works for expensive services that are very personalized. A good example would be legal services. This is why you will often see law firms offer consultations rather than free services.\r\n\r\n\u003ca href=\"https://romangaynor.com/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eRoman \u0026amp; Gaynor\u003c/a\u003e are a good example of this in action. These lawyers offer a consultation to anyone interested in their services. Potential customers who visit their website can easily fill out a quick form that will help them book a consultation.\r\n\r\n\u003cimg class=\"drop-shadow alignnone\" src=\"https://media.coschedule.com/uploads/2021/03/e013bef8-ba5c-4b58-9b14-32b5b07d1779_roman2003820gaynor.png\" alt=\"Roman \u0026amp; Gaynor offering free consultations as their sales funnel\" width=\"1439\" height=\"694\" /\u003e\r\n\r\nLawyers sell their services for thousands, which is why offering anything for free online does not make much sense. However, a consultation is a great way of building a relationship with the client with minimal investment of resources.\r\n\r\nThe \u003ca href=\"https://billallenlaw.com/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eAllen Law firm\u003c/a\u003e even offers a free live chat that allows you to ask questions to a real person for free.\r\n\r\n\u003cimg class=\"drop-shadow alignnone\" src=\"https://media.coschedule.com/uploads/2021/03/d10ba4ee-8b7c-49d0-a12c-f5229f250908_allen20law20firm.png\" alt=\"Free live chat with Allen Law Firm\" width=\"626\" height=\"723\" /\u003e\r\n\r\nThe point of these consultations, demos, and live chats is to give customers the ability to build a relationship with the company without having to part with their money. When it comes to spending big amounts, people want to be sure they trust where the money is going. A free consultation or a quick demo could be what convinces them.\r\n\r\n[Tweet \"A free consultation or a quick demo could be what convinces people to trust where their money is going.\"]\r\n\u003cdiv class=\"link-callout\"\u003e\u003cstrong\u003e\u003ca href=\"#toc\"\u003eBack to the Top\u003c/a\u003e\u003c/strong\u003e\u003c/div\u003e\r\n\u003ca name=\"hulu\"\u003e\u003c/a\u003e\r\n\u003ch2\u003e5. Hulu\u003c/h2\u003e\r\n\u003cimg class=\"drop-shadow alignnone\" src=\"https://media.coschedule.com/uploads/2021/03/1afc93fb-1bc0-4788-9de8-1a9b55e9bbe2_hulu20sales20funnel.png\" alt=\"Hulu free trial sales funnel\" width=\"1439\" height=\"787\" /\u003e\r\n\r\nThe \u003ca href=\"https://signup.hulu.com/plans\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eHulu sales funnel\u003c/a\u003e is all about the classic free trial. The online streaming service gives new customers a month to test run their services, after which they will be automatically debited for the months that follow — unless they cancel their subscription.\r\n\u003ch3\u003eWhat Does This Sales Funnel Look Like?\u003c/h3\u003e\r\nMost Hulu customers discover the brand through social media, paid ads, or blog posts. Once a customer enters the first step of the sales funnel (awareness), they are directed to the Hulu landing page, which includes a CTA that very clearly offers a month free.\r\n\r\nThe free services allow customers to watch various TV shows, movies, and Hulu Originals on up to two devices at a time. However, unlike companies, like Netflix, that have the traditional “one month free trial”, Hulu has done things a bit differently.\r\n\r\nThe length of your trial depends on the service you go for — the more expensive the service, the shorter the trial.\r\n\r\n\u003cimg class=\"drop-shadow alignnone\" src=\"https://media.coschedule.com/uploads/2021/03/53e8eea4-f51e-48b2-b457-b6fb01484c31_hulu20plans.png\" alt=\"Choosing your plan on Hulu sales funnel\" width=\"1434\" height=\"732\" /\u003e\r\n\r\nThe basic Hulu packages allow users a one month trial, while the “Hulu + Live TV” package that allows users to access over 65 different live channels only offers a week free.\r\n\r\nThis is a pretty great way of allowing users to try out every service without wasting too many resources on trials.\r\n\r\nThe Uniqode \u003ca href=\"https://www.uniqode.com/qr-code-generator\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eQR code generator\u003c/a\u003e has also seen great results following a similar strategy. The tool lets you create multiple QR codes for free during the 14-day trial. After this, you can choose to go for the premium paid model.\r\n\r\n\u003cimg class=\"aligncenter wp-image-187302 size-full\" src=\"https://media.coschedule.com/uploads/2021/02/Screen-Shot-2024-03-28-at-12.01.52-PM.png\" alt=\"QR Code Generator 14-day free trial sales funnel\" width=\"3360\" height=\"1624\" /\u003e\r\n\u003ch3\u003eWho Should Use This Funnel?\u003c/h3\u003e\r\nThis sales funnel works best for subscription \u003ca href=\"/marketing/marketing-models\" target=\"_blank\" rel=\"noopener\"\u003emodels\u003c/a\u003e that can afford to give every user a one-month long trial. After the trial, if a customer decides to stick with the service, Hulu receives a constant stream of \u003ca href=\"https://collectingcents.com/passive-income-ideas-to-make-money-online/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003epassive income\u003c/a\u003e every month.\r\n\u003cdiv class=\"link-callout\"\u003e\u003cstrong\u003eRecommended Reading:\u003c/strong\u003e \u003ca href=\"https://coschedule.com/blog/marketing-toolkit\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eHow to Build the Best Marketing Toolkit Using 37 Simple Templates\u003c/a\u003e\u003c/div\u003e\r\n\u003cdiv class=\"link-callout\"\u003e\u003cstrong\u003e\u003ca href=\"#toc\"\u003eBack to the Top\u003c/a\u003e\u003c/strong\u003e\u003c/div\u003e\r\n\u003ca name=\"kurzgesagt\"\u003e\u003c/a\u003e\r\n\u003ch2\u003e6. Kurzgesagt — In a Nutshell\u003c/h2\u003e\r\n\u003cimg class=\"drop-shadow alignnone\" src=\"https://media.coschedule.com/uploads/2021/03/a3bb3be1-d734-48f9-a52f-7e93a0fdc284_Kurzgesagt20_20In20a20Nutshell.png\" alt=\"Kurzgesagt YouTube page\" width=\"1194\" height=\"721\" /\u003e\r\n\r\n\u003ca href=\"https://www.youtube.com/channel/UCsXVk37bltHxD1rDPwtNM8Q?feature=emb_ch_name_ex\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eKurzgesagt\u003c/a\u003e is an extremely famous infographic show on YouTube that delves into topics, like the earth getting kicked out of the solar system and alien life among plenty of other topics. Their videos reach millions of people every single day, and the most noticeable element of each upload is the amazing graphics that help each piece of information come alive.\r\n\r\nAt first glance, you would think Kurzgesagt is nothing more than a successful YouTube channel, but you would be surprised to know it is also a digital marketing agency. The agency offers multiple graphic design services, such as explanatory videos and illustrations.\r\n\r\n\u003cimg class=\"drop-shadow alignnone\" src=\"https://media.coschedule.com/uploads/2021/03/d455d68f-cec2-4704-a0d3-d4befc57cbef_digital20marketing20agency.png\" alt=\"Learning about the Kurzgesagt agency\" width=\"1439\" height=\"784\" /\u003e\r\n\r\nTheir clients include some pretty big companies, such as Microsoft and Lyft, and a lot of those clients discovered \u003ca href=\"https://www.youtube.com/channel/UCsXVk37bltHxD1rDPwtNM8Q?feature=emb_ch_name_ex\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eKurzgesagt\u003c/a\u003e through their YouTube channel.\r\n\r\n\u003cimg class=\"drop-shadow alignnone\" src=\"https://media.coschedule.com/uploads/2021/03/7378e69e-fad4-4c6b-a859-262010c061c3_Kurzgesagt20clients.png\" alt=\"Kurzgesagt clients\" width=\"1439\" height=\"784\" /\u003e\r\n\u003ch3\u003eWhat Does This Sales Funnel Look Like?\u003c/h3\u003e\r\nPeople who watch Kurzgesagt’s videos on YouTube get a kind of live demo of their services. If they are impressed with what they see, they can get in contact with them through their website and hire them.\r\n\u003ch3\u003eWho Should Use This Funnel?\u003c/h3\u003e\r\nThis sales funnel can work for anyone in the creative space. A singer, dancer, graphic designer, producer, advertising agency, photographer, etc. — they are all people/companies that could benefit from putting themselves out there.\r\n\r\nShowcasing what they are capable of doing can best be done through social media, and this is exactly what Kurzgesagt has managed to do.\r\n\u003cdiv class=\"link-callout\"\u003e\u003cstrong\u003e\u003ca href=\"#toc\"\u003eBack to the Top\u003c/a\u003e\u003c/strong\u003e\u003c/div\u003e\r\n\u003ca name=\"mixergy\"\u003e\u003c/a\u003e\r\n\u003ch2\u003e7. Mixergy\u003c/h2\u003e\r\n\u003cimg class=\"drop-shadow alignnone\" src=\"https://media.coschedule.com/uploads/2021/03/232c4d9c-ba8c-4f44-944a-087e95c8c14a_mixergy.png\" alt=\"Mixergy and learning from other entrepreneurs\" width=\"1439\" height=\"791\" /\u003e\r\n\r\n\u003ca href=\"https://mixergy.com/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eMixergy\u003c/a\u003e sells online courses and interviews from famous entrepreneurs that have amassed large followings. The funnel starts with a free video interview that you can receive by giving them your email address.\r\n\r\nYou will then receive a link to the interview in your inbox. Once Mixergy has your email address and you become a lead, they will then move on to the lead nurturing process where they try and get leads to sign up for their premium version.\r\n\u003ch3\u003e\u003cimg class=\"drop-shadow alignnone\" src=\"https://media.coschedule.com/uploads/2021/03/67d3b22e-4d34-4ef1-8ae9-9fbd686cecd0_mixergy20premium.png\" alt=\"Sales funnel sign up for Mixergy Premium\" width=\"840\" height=\"476\" /\u003e\u003c/h3\u003e\r\n\u003ch3\u003eWhat Does This Sales Funnel Look Like?\u003c/h3\u003e\r\nOnce the customer finds Mixergy through social media, referrals, or paid traffic, they will click on their CTA to get the free video interview. This will lead them to the landing page, which will include an opt-in form.\r\n\r\nOnce the lead has opted-in to the email list, Mixergy nurtures the relationship with the lead and tries to move them over to the monthly subscription plan.\r\n\u003ch3\u003eWho Should Use This Funnel?\u003c/h3\u003e\r\nThis type of funnel would work well for companies that are offering membership-only zones or content. Once you sign in to your Mixergy account, you will find multiple videos that are only accessible to members.\r\n\u003cdiv class=\"link-callout\"\u003e\u003cstrong\u003eRecommended Reading:\u003c/strong\u003e \u003ca href=\"https://coschedule.com/content-marketing/content-marketing-funnel\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eHow to Build a Content Marketing Funnel That Converts (Template)\u003c/a\u003e\u003c/div\u003e\r\n\u003ch2\u003eWrapping It Up\u003c/h2\u003e\r\nAs Brian Tracy, a motivational public speaker, said, “A good sales funnel will always use the same foundation — approaching each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service.”"},"posts":{"edges":[{"node":{"title":"200 Powerful Marketing Interview Questions To Hire The Best","excerpt":"\u003cp\u003eBuilding a strong marketing team isn’t easy. A key part of sorting out marketing candidates starts with asking the right interview questions. In this post, you can find a list [\u0026hellip;]\u003c/p\u003e\n","date":"2023-12-18T08:00:00","featuredImage":{"node":{"sourceUrl":"https://media.coschedule.com/uploads/2018/08/Content-Marketing-Interview-Questions_Header-Feature-1.png"}},"author":{"node":{"firstName":"Ben","lastName":"Sailer","name":"Ben Sailer","avatar":{"url":"https://secure.gravatar.com/avatar/d84f53bd2eb3037fb605d0473ce8ddcb?s=96\u0026d=mm\u0026r=g"}}},"uri":"/blog/marketing-interview-questions","slug":"marketing-interview-questions"}},{"node":{"title":"Sprout Social Alternative","excerpt":"\u003cp\u003eCoSchedule has hosted many demos with Sprout Social customers looking to for a viable alternative due to recent price increases. But finding the right replacement can be overwhelming. CoSchedule Marketing [\u0026hellip;]\u003c/p\u003e\n","date":"2023-11-30T17:00:44","featuredImage":{"node":{"sourceUrl":"https://media.coschedule.com/uploads/2023/11/sprout-alternative-background-mobile.png"}},"author":{"node":{"firstName":"Whitney","lastName":"Deterding","name":"Whitney Deterding","avatar":{"url":"https://secure.gravatar.com/avatar/aee6866eb25c8e938af804ef91993950?s=96\u0026d=mm\u0026r=g"}}},"uri":"/blog/sprout-social-alternative","slug":"sprout-social-alternative"}},{"node":{"title":"How to Build an Effective Marketing Schedule (Template)","excerpt":"\u003cp\u003eYou may believe that spending time organizing takes time away from getting work done. The thinking goes that if one focuses on the work itself, everything else can be set [\u0026hellip;]\u003c/p\u003e\n","date":"2023-09-18T08:00:00","featuredImage":{"node":{"sourceUrl":"https://media.coschedule.com/uploads/organize-a-marketing-schedule.png"}},"author":{"node":{"firstName":"Ben","lastName":"Sailer","name":"Ben Sailer","avatar":{"url":"https://secure.gravatar.com/avatar/d84f53bd2eb3037fb605d0473ce8ddcb?s=96\u0026d=mm\u0026r=g"}}},"uri":"/blog/marketing-schedule-template","slug":"marketing-schedule-template"}}]},"titleGenerators":[{"slug":"title-generator","serviceType":"headline","title":"Title"},{"slug":"essay-title-generator","serviceType":"headline","title":"Essay Title"},{"slug":"book-title-generator","serviceType":"headline","title":"Book Title"},{"slug":"linkedin-headline-generator","serviceType":"linkedin","title":"LinkedIn Headline"},{"slug":"ai-tiktok-caption-generator","serviceType":"tiktok","title":"TikTok Caption"},{"slug":"ai-podcast-episode-title-generator","serviceType":"podcast","title":"Podcast Episode"},{"slug":"ai-instagram-caption-generator","serviceType":"instagram","title":"Instagram Caption Generator"},{"slug":"headline-generator","serviceType":"headline","title":"Headline Generator"},{"slug":"ai-email-subject-line-generator","serviceType":"email","title":"Email Subject Line"},{"slug":"ai-blog-title-generator","serviceType":"blog","title":"Blog Post Title"},{"slug":"ad-headline-generator","serviceType":"ad","title":"Ad Headline"},{"slug":"ai-youtube-title-generator","serviceType":"youtube","title":"YouTube Title"}]},"__N_SSG":true},"page":"/blog/[slug]","query":{"slug":"sales-funnel-examples"},"buildId":"AUncrtP-OQsswLgCZZcI6","isFallback":false,"gsp":true,"scriptLoader":[]}</script></body></html>