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id="main-article-info"> <h1 id="heading-alone">Mobile advertising with m.guardian.co.uk</h1> </div> <ul id="content-actions" class="share-links"> <li class="share-links"> <ul> <li class="full-line tweet tweet_button"> <a href="http://web.archive.org/web/20120313073746/http://twitter.com/share" class="twitter-share-button" data-url="http://web.archive.org/web/20120313073746/http://gu.com/p/2fpjy/tw" data-via="guardian" data-counturl="http://www.guardian.co.uk/advertising/mobile-advertising" data-related="guardiannews" data-text="Mobile advertising with m.guardian.co.uk">Tweet this</a> </li> <li class="third-party-tool full-line facebook"> <span class="facebook-share"> <a class="facebook-share-btn" href="http://web.archive.org/web/20120313073746/http://www.facebook.com/dialog/feed?app_id=180444840287&link=http://www.guardian.co.uk/advertising/mobile-advertising&display=popup&redirect_uri=http://static-serve.appspot.com/static/facebook-share/callback.html&show_error=false" 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target="http://www.reddit.com/submit?url=http%3A%2F%2Fwww.guardian.co.uk%2Fadvertising%2Fmobile-advertising&amp;title=" href="http://web.archive.org/web/20120313073746/http://www.reddit.com/submit?url=http%3A%2F%2Fwww.guardian.co.uk%2Fadvertising%2Fmobile-advertising&title=" data-link-name="Reddit text" class="share-this-tracking">reddit this</a> </span> </li> </ul> </li> </ul> </div> <div id="content"> <ul class="article-attributes b4"> <li class="publication"> <a href="http://web.archive.org/web/20120313073746/http://www.guardian.co.uk/">guardian.co.uk</a>, <time datetime="2011-06-30T12:00BST" pubdate>Thursday 30 June 2011 12.00 BST</time> </li> </ul> <div id="article-wrapper"> <div id="main-content-picture"> <img src="http://web.archive.org/web/20120313073746im_/http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2010/11/2/1288715419637/new_mobile_large.bmp" width="460" height="282" alt="m.guardian.co.uk"/> <div class="caption">The news everywhere Available anywhere m.guardian.co.uk</div> </div> <div id="article-body-blocks"> <p><a href="http://web.archive.org/web/20120313073746/http://m.guardian.co.uk/">m.guardian.co.uk</a> is the leading mobile newspaper website, boasting over 8.5 m unique monthly browsers - 13% of the Guardian's total web traffic<em>(Source: Adobe Site Catalyst, Nov 2011).</em></p><p>The site offers users access to Guardian content anytime and from any device. It is optimised for mobile screen sizes and connection speeds.</p><p>Adam Freeman, Executive Director Guardian News & Media, said: "m.guardian.co.uk offers our advertising partners new opportunities to talk to a highly desirable audience on their mobile phones. Through our high impact home page and channel sponsorship packages we're making it easier for brands to get involved in mobile advertising, whilst our creative teams have designed a wide range of innovative ad formats."</p><h2>m.guardian.co.uk traffic</h2><p><a href="http://web.archive.org/web/20120313073746/http://m.guardian.co.uk/">m.guardian.co.uk</a> is the most popular UK newspaper mobile site and had an average of 257k unique browsers each day in November 2011 - 15% of the Guardian's total UK daily traffic.</p><p><a href="http://web.archive.org/web/20120313073746/http://m.guardian.co.uk/">m.guardian.co.uk</a> traffic data for July 2011 was as follows:</p><p>• <strong>8,474,259</strong> monthly global unique browsers<br/>• <strong>35,182,060</strong> monthly global page impressions<br/>• <strong>4,953,027</strong> monthly UK unique browsers<br/>• <strong>20,759,731</strong> monthly UK page impressions </p><p><em>Sources: Adobe SiteCatalyst, comScore Mobilens</em></p><h2>m.guardian.co.uk UK user profile</h2><p><strong>Educated, successful and affluent audience, offering an attractive complimentary reach to guardian.co.uk:</strong></p><p>• Male (80%)<br/>• 25-44 years old (75%)<br/>• London/South East (56%)<br/>• Educated to a Degree + level (82%)<br/>• Working full-time (79%) / All working (85%)<br/>• Senior/Managerial level (56%)<br/>• Working in various sectors: Top 5: IT (16%), Education (15%), Marketing/Media/Advertising (14%), Medical (6%), Finance (5%)<br/>• Average <em>personal income: £40K per annum</em> (compared to <em>£46.5K average annual household income</em> of an average guardian.co.uk user)</p><p><strong>Enthusiastic mobile internet users:</strong></p><p>• 2 in 3 m.guardian users access the site once a day or more frequently<br/>• In an average week m.guardian.co.uk users spend 4 hours browsing mobile internet<br/>• 80% of users access m.guardian.co.uk on the go, offering audience reach anytime, anywhere</p><p><strong>Engaging in a wide range of activities in spare time:</strong></p><p>• Going to the theatre, opera, ballet or dance - 73%<br/>• Going to art galleries and exhibitions - 84%<br/>• Travelling - 96%<br/>• Shopping - 94%<br/>• Eating out - 97%<br/>• Going to the pub- 89%<br/>• Playing computer games - 64%<br/>• Attending sporting events - 55%<br/>• Playing sports games - 51%<br/>• Cycling - 54%<br/>• Jogging or running - 51%<br/>• Gardening - 46%<br/>• Cooking - 87%<br/>• Entertaining people at home - 86%<br/>• Playing a musical instrument - 35%</p><p><em>Source: m.guardian.co.uk user research April 2010</em></p><h2>Why advertise on m.guardian.co.uk?</h2><p>• Unique, award-winning content<br/>• Engaged and upmarket audience<br/>• Market leading technology<br/>• Ad targeting opportunities<br/>• Cross-platform opportunities<br/>• Reaching your audience throughout the day</p><p><strong>m.guardian.co.uk provides access to an exclusive audience of high-level spenders</strong></p><p>In an average month m.guardian.co.uk users spend:</p><p>• £25 on books (vs. £9 for the average mobile internet user)<br/>• £25 on CDs and DVDs (vs. £9)<br/>• £17 on computer games (vs. £9) <br/>• £22 on cinema tickets (vs. £8) <br/>• £29 on live arts tickets (vs. £15) <br/>• £26 on donations to charity (vs. £5)</p><p>In addition, 2 in 3 m.guardian.co.uk users do not access any other commercial news site.</p><p><em>Sources: m.guardian.co.uk user research April 2010, TGI Internet Wave 20</em></p><p><strong>Why use mobile advertising?</strong></p><p>• Brand awareness - one to one communication channel<br/>• Direct response – click to call, brochure request, book test drive, store / dealer locator, purchase<br/>• CRM – understanding the consumer<br/>• Supports and adds depth to other communication channels</p><h2>m.guardian.co.uk contacts</h2><p>To find out more about advertising opportunities with m.guardian.co.uk, please contact:</p><p><strong>Lee 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<br/><span>+44 (0)20 3353 2000</span> </li> <li> <ul> <li> <a href="http://web.archive.org/web/20120313073746/http://adinfo-guardian.co.uk/">Advertising guide</a> </li> <li> <a href="http://web.archive.org/web/20120313073746/http://www.guardian.co.uk/syndication/">License/buy our content</a> </li> </ul> </li> </ul> </div> </div> </div> <span class="trackable-component component-wrapper two-col" data-component="microapp: related-information : Related information vertical : related-information-vertical"> <div class="related-content"> <div class="bd"> <div class="two-col edge"> <p class="b4 t6">Related</p> <ul class="l1d"> <li> <p class="t6 web-publication-date">30 Apr 2010</p> <p class="t7"> <a href="http://web.archive.org/web/20120313073746/http://www.guardian.co.uk/advertising/guardian-weekly-advertising?INTCMP=ILCNETTXT3487">The Guardian Weekly</a> </p> </li><li> <p class="t6 web-publication-date">30 Apr 2010</p> <p class="t7"> <a href="http://web.archive.org/web/20120313073746/http://www.guardian.co.uk/advertising/display-advertising?INTCMP=ILCNETTXT3487">The Guardian Weekly: Display advertising</a> </p> </li><li> <p class="t6 web-publication-date">30 Apr 2010</p> <p class="t7"> <a href="http://web.archive.org/web/20120313073746/http://www.guardian.co.uk/advertising/british-business-survey-2008-bbc?INTCMP=ILCNETTXT3487">British Business Survey 2008</a> </p> </li><li> <p class="t6 web-publication-date">30 Apr 2010</p> <p class="t7"> <a href="http://web.archive.org/web/20120313073746/http://www.guardian.co.uk/advertising/dedicated-courses-features?INTCMP=ILCNETTXT3487">Dedicated courses features</a> </p> </li> </ul> </div> </div> </div> </span> </div> <ul id="article-toolbox"> <li class="printable"><a href="http://web.archive.org/web/20120313073746/http://www.guardian.co.uk/advertising/mobile-advertising/print" rel="nofollow" id="printlink" class="printable rollover" title="Link to a printer-friendly 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