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Brand Guidelines | WordPress VIP
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experiences, orchestrating between different APIs.</p> </li> <li class="valet-sub-nav-no-image__link-list-item"> <p class="valet-sub-nav-no-image__link-list-title"><a href="https://wpvip.com/wordpress-vip-professional-services/">VIP Professional Services</a></p> <p class="valet-sub-nav-no-image__link-list-description">Expertise to guide you in your digital journey.</p> </li> </ul> </div> <div class="valet-sub-nav-no-image__text-column sub-nav__text-column"> <ul class="valet-sub-nav-no-image__link-list"> <li class="valet-sub-nav-no-image__link-list-item"> <p class="valet-sub-nav-no-image__link-list-title"><a href="https://wpvip.com/products/#Capabilities"><strong>Capabilities</strong></a></p> </li> <li class="valet-sub-nav-no-image__link-list-item"> <p class="valet-sub-nav-no-image__link-list-title"><a href="https://wpvip.com/wordpress-gutenberg/">Rapid content authoring</a></p> </li> <li class="valet-sub-nav-no-image__link-list-item"> <p class="valet-sub-nav-no-image__link-list-title"><a href="https://wpvip.com/block-based-themes/">Experience creation</a></p> </li> <li class="valet-sub-nav-no-image__link-list-item"> <p class="valet-sub-nav-no-image__link-list-title"><a href="https://wpvip.com/artificial-intelligence/">Artificial Intelligence</a></p> </li> <li class="valet-sub-nav-no-image__link-list-item"> <p class="valet-sub-nav-no-image__link-list-title"><a href="https://wpvip.com/parsely-content-helper/">Content Helper</a></p> </li> <li class="valet-sub-nav-no-image__link-list-item"> <p class="valet-sub-nav-no-image__link-list-title"><a href="/headless-wordpress/">Headless CMS</a></p> </li> <li class="valet-sub-nav-no-image__link-list-item"> <p class="valet-sub-nav-no-image__link-list-title"><a href="https://wpvip.com/wordpress-development/">Development tools</a></p> </li> <li class="valet-sub-nav-no-image__link-list-item"> <p class="valet-sub-nav-no-image__link-list-title"><a href="https://wpvip.com/wordpress-platform/">Scalable platform</a></p> </li> <li class="valet-sub-nav-no-image__link-list-item"> <p class="valet-sub-nav-no-image__link-list-title"><a href="https://wpvip.com/security/">Enterprise-grade security</a></p> </li> <li class="valet-sub-nav-no-image__link-list-item"> <p class="valet-sub-nav-no-image__link-list-title"><a href="https://wpvip.com/wordpress-management/">Website management</a></p> </li> <li class="valet-sub-nav-no-image__link-list-item"> <p class="valet-sub-nav-no-image__link-list-title"><a href="https://wpvip.com/enterprise-commerce/">Integrated commerce</a></p> </li> <li class="valet-sub-nav-no-image__link-list-item"> <p class="valet-sub-nav-no-image__link-list-title"><a href="https://wpvip.com/wordpress-ecosystem/">Open ecosystem</a></p> </li> <li class="valet-sub-nav-no-image__link-list-item"> <p class="valet-sub-nav-no-image__link-list-title"><a href="https://wpvip.com/wordpress-vip-enterprise-support/">Best-in-class support</a></p> </li> </ul> </div> </div> </div> </div> <div class="valet-sub-nav-no-image wp-block-athletics-blocks-valet-sub-nav-no-image" data-valet-sub-menu="Solutions"> <button class="valet-sub-nav__mobile-trigger valet-sub-nav-no-image__mobile-trigger" aria-expanded="false"> <span>Solutions</span> <span class="valet-sub-nav-no-image__mobile-trigger-icon"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" role="presentation" xmlns="http://www.w3.org/2000/svg"> <path d="M8.48279 19.6998L15.5173 11.9998L8.48279 4.2998" stroke="#13191E" stroke-width="1.5" /> </svg> </span> </button> <div class="valet-sub-nav__content valet-sub-nav-no-image__content" aria-hidden="true" id="solutions"> <div class="valet-sub-nav-no-image__grid"> <div class="valet-sub-nav-no-image__text-column sub-nav__text-column"> <ul class="valet-sub-nav-no-image__link-list"> <li class="valet-sub-nav-no-image__link-list-item"> <p class="valet-sub-nav-no-image__link-list-title"><a href="https://wpvip.com/solutions/"><strong>Industry</strong></a></p> </li> <li class="valet-sub-nav-no-image__link-list-item"> <p class="valet-sub-nav-no-image__link-list-title"><a href="https://wpvip.com/wordpress-vip-for-enterprise/">Enterprise brands</a></p> <p class="valet-sub-nav-no-image__link-list-description">The platform the biggest brands trust.</p> </li> <li class="valet-sub-nav-no-image__link-list-item"> <p class="valet-sub-nav-no-image__link-list-title"><a href="https://wpvip.com/wordpress-vip-for-government/">Government</a></p> <p class="valet-sub-nav-no-image__link-list-description">The only secure, compliant WordPress platform for government with FedRAMP Authority to Operate (ATO).</p> </li> <li class="valet-sub-nav-no-image__link-list-item"> <p class="valet-sub-nav-no-image__link-list-title"><a href="https://wpvip.com/wordpress-vip-for-media/">Media</a></p> <p class="valet-sub-nav-no-image__link-list-description">In today’s crowded media landscape, speed matters.</p> </li> </ul> </div> <div class="valet-sub-nav-no-image__text-column sub-nav__text-column"> <ul class="valet-sub-nav-no-image__link-list"> <li class="valet-sub-nav-no-image__link-list-item"> <p class="valet-sub-nav-no-image__link-list-title"><a href="https://wpvip.com/solutions/#department"><strong>Department</strong></a></p> </li> <li class="valet-sub-nav-no-image__link-list-item"> <p class="valet-sub-nav-no-image__link-list-title"><a href="https://wpvip.com/wordpress-vip-for-marketers/">Marketing</a></p> <p class="valet-sub-nav-no-image__link-list-description">Your web presence matters. Go with the leader.</p> </li> <li class="valet-sub-nav-no-image__link-list-item"> <p class="valet-sub-nav-no-image__link-list-title"><a href="https://wpvip.com/wordpress-vip-for-developers/">IT</a></p> <p class="valet-sub-nav-no-image__link-list-description">Managed WordPress at unmatched scale.</p> </li> </ul> </div> </div> </div> </div> <div class="valet-sub-nav wp-block-athletics-blocks-valet-sub-nav" data-valet-sub-menu="Customers"> <button class="valet-sub-nav__mobile-trigger" aria-expanded="false"> <span>Customers</span> <span class="valet-sub-nav__mobile-trigger-icon"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" role="presentation" xmlns="http://www.w3.org/2000/svg"> <path d="M8.48279 19.6998L15.5173 11.9998L8.48279 4.2998" stroke="#13191E" stroke-width="1.5" /> </svg> </span> </button> <div class="valet-sub-nav__content" aria-hidden="true" id="customers"> <div class="valet-sub-nav__grid"> <div class="valet-sub-nav__text-column sub-nav__text-column"> <ul class="valet-sub-nav__link-list"> <li class="valet-sub-nav__link-list-item"> <p class="valet-sub-nav__link-list-title"><a href="https://wpvip.com/wordpress-vip-customers/" data-type="URL" data-id="https://wpvip.com/wordpress-vip-customers/">Testimonials</a></p> <p class="valet-sub-nav__link-list-description">Learn why our customers love WordPress VIP.</p> </li> <li class="valet-sub-nav__link-list-item"> <p class="valet-sub-nav__link-list-title"><a href="https://wpvip.com/case-studies/" data-type="page" data-id="41641">Case studies</a></p> <p class="valet-sub-nav__link-list-description">Read what happens when top brands choose WordPress VIP to drive business growth.</p> </li> </ul> </div> <div class="valet-sub-nav__image-column"> </div> </div> </div> </div> <div class="valet-sub-nav-no-image wp-block-athletics-blocks-valet-sub-nav-no-image" data-valet-sub-menu="Resources"> <button class="valet-sub-nav__mobile-trigger valet-sub-nav-no-image__mobile-trigger" aria-expanded="false"> <span>Resources</span> <span class="valet-sub-nav-no-image__mobile-trigger-icon"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" role="presentation" xmlns="http://www.w3.org/2000/svg"> <path d="M8.48279 19.6998L15.5173 11.9998L8.48279 4.2998" stroke="#13191E" stroke-width="1.5" /> </svg> </span> </button> <div class="valet-sub-nav__content valet-sub-nav-no-image__content" aria-hidden="true" id="resources"> <div class="valet-sub-nav-no-image__grid"> <div class="valet-sub-nav-no-image__text-column sub-nav__text-column"> <ul class="valet-sub-nav-no-image__link-list"> <li class="valet-sub-nav-no-image__link-list-item"> <p class="valet-sub-nav-no-image__link-list-title"><a href="https://wpvip.com/blog">Blog</a></p> <p class="valet-sub-nav-no-image__link-list-description">Keep up with the latest from the WordPress ecosystem, WordPress VIP, and our Partner network.</p> </li> <li class="valet-sub-nav-no-image__link-list-item"> <p class="valet-sub-nav-no-image__link-list-title"><a href="https://wpvip.com/resources/" data-type="page" data-id="42813">Resource library</a></p> <p class="valet-sub-nav-no-image__link-list-description">Explore great content curated by the WordPress VIP team.</p> </li> <li class="valet-sub-nav-no-image__link-list-item"> <p class="valet-sub-nav-no-image__link-list-title"><a href="https://wpvip.com/wordpress-org-vs-wordpress-com-vs-wordpress-vip/">WordPress.org, WordPress.com, and WordPress VIP</a></p> <p class="valet-sub-nav-no-image__link-list-description">Understand the difference.</p> </li> <li class="valet-sub-nav-no-image__link-list-item"> <p class="valet-sub-nav-no-image__link-list-title"><a href="/glossary">Glossary</a></p> <p class="valet-sub-nav-no-image__link-list-description">Get quick background on popular content- and CMS-related terms.</p> </li> <li class="valet-sub-nav-no-image__link-list-item"> <p class="valet-sub-nav-no-image__link-list-title"><a href="https://wpvip.com/wordpress-vip-faq/">WordPress VIP FAQ</a></p> <p class="valet-sub-nav-no-image__link-list-description">Answers to FAQs from customers about our platform.</p> </li> </ul> </div> <div class="valet-sub-nav-no-image__text-column sub-nav__text-column"> <ul class="valet-sub-nav-no-image__link-list"> <li class="valet-sub-nav-no-image__link-list-item"> <p class="valet-sub-nav-no-image__link-list-title"><a href="https://wpvip.com/events/" data-type="URL" data-id="https://wpvip.com/events/">Events</a></p> <p class="valet-sub-nav-no-image__link-list-description">Save the dates, save your spots.</p> </li> <li class="valet-sub-nav-no-image__link-list-item"> <p class="valet-sub-nav-no-image__link-list-title"><a href="/case-studies/">Case studies</a></p> <p class="valet-sub-nav-no-image__link-list-description">Read what happens when top brands choose WordPress VIP to drive business growth.</p> </li> <li class="valet-sub-nav-no-image__link-list-item"> <p class="valet-sub-nav-no-image__link-list-title"><a href="https://docs.wpvip.com" data-type="URL" data-id="https://docs.wpvip.com" target="_blank" rel="noreferrer noopener">Documentation</a></p> <p class="valet-sub-nav-no-image__link-list-description">Learn the ins and outs of the WordPress VIP platform.</p> </li> <li class="valet-sub-nav-no-image__link-list-item"> <p class="valet-sub-nav-no-image__link-list-title"><a href="https://learn.wpvip.com/" data-type="link" data-id="https://learn.wpvip.com/" target="_blank" rel="noreferrer noopener">Courses</a></p> <p class="valet-sub-nav-no-image__link-list-description">Learn enterprise-level WordPress development skills.</p> </li> <li class="valet-sub-nav-no-image__link-list-item"> <p class="valet-sub-nav-no-image__link-list-title"><a href="https://wordpressvip.zendesk.com/">Contact support</a></p> <p class="valet-sub-nav-no-image__link-list-description">Open a support ticket with the WordPress VIP team.</p> </li> </ul> </div> </div> </div> </div> <div class="menu-accordion-link"><a href="https://wpvip.com/partners">Partners</a></div> <div class="menu-accordion-link"><a href="/pricing/">Pricing</a></div> <div class="valet-nav__mobile-bottom"> <a class="valet-nav__cta" href="https://wpvip.com/get-a-demo/" > <span class="valet-nav__cta-label">Get a demo</span> </a> <a class="valet-nav__login-mobile" href="https://dashboard.wpvip.com" aria-label="Login" > <svg width="24" height="24" viewBox="0 0 24 24" fill="none" role="presentation" xmlns="http://www.w3.org/2000/svg"> <path d="M10.5 12.75H13.5C16.1234 12.75 18.25 14.8766 18.25 17.5V18.25H5.75V17.5C5.75 14.8766 7.87665 12.75 10.5 12.75Z" stroke="#13191E" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/> <circle cx="12" cy="9.15625" r="3.40625" stroke="#13191E" stroke-width="1.5"/> </svg> </a> </div> </div> </div> </nav> <div class="valet-nav__underlay"></div> </header> <main class="wp-block-template-part"><div class="entry-content content wp-block-post-content has-global-padding is-layout-constrained wp-block-post-content-is-layout-constrained"> <div class="wp-block-group alignfull is-style-padding-2 has-heading-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained"> <div style="height:40px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-columns alignfull are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:43%"> <h1 class="wp-block-heading is-style-block-heading-bold has-heading-6-font-size">Brand and logo guidelines</h1> <p></p> <p class="is-style-default">Please follow these guidelines to deliver on-brand designs and keep the integrity of our brand.</p> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:5%"> <div style="height:100px" aria-hidden="true" class="wp-block-spacer"></div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:35%"> <figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1920" height="1248" src="https://wpvip.com/wp-content/uploads/sites/3/2024/03/Brand-Guidelines-Hero.png?w=1032" alt="" class="wp-image-102325" srcset="https://wpvip.com/wp-content/uploads/sites/3/2024/03/Brand-Guidelines-Hero.png 1920w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/Brand-Guidelines-Hero.png?resize=120,78 120w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/Brand-Guidelines-Hero.png?resize=280,182 280w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/Brand-Guidelines-Hero.png?resize=768,499 768w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/Brand-Guidelines-Hero.png?resize=1032,671 1032w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/Brand-Guidelines-Hero.png?resize=1536,998 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /></figure> </div> </div> <div style="height:40px" aria-hidden="true" class="wp-block-spacer"></div> </div> <section class="wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-group alignfull has-style-solid-highlighted-region is-style-solid-background-left-fill is-style-padding-3 is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-group is-style-left-fill-dark-rich-gold has-global-padding is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group container has-global-padding is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns row is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-style-padding-2 is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:41.66666667%"> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"> <p class="is-style-prefix-aesthetic-headings is-style-stat"><strong>What is WordPress VIP?</strong></p> <div style="height:1px" aria-hidden="true" class="wp-block-spacer"></div> <p>WordPress VIP combines the ease and flexibility of WordPress—the CMS that runs 43% of the web—alongside unparalleled scalability and security for enterprises. Trusted by iconic media, major brands, and government agencies, our solutions enable scaling web presence, increasing content production efficiency, and optimizing content performance for maximum ROI.</p> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:58.33333333%"> <div class="wp-block-gutenreact-vip-customblocks-vediosectionblock"> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"> <figure class="wp-block-image size-large is-style-video-custom-image"><img loading="lazy" decoding="async" width="2274" height="1190" src="https://wpvip.com/wp-content/uploads/sites/3/2024/03/Brand-Roundup.png?w=1032" alt="" class="wp-image-102314" srcset="https://wpvip.com/wp-content/uploads/sites/3/2024/03/Brand-Roundup.png 2274w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/Brand-Roundup.png?resize=120,63 120w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/Brand-Roundup.png?resize=280,147 280w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/Brand-Roundup.png?resize=768,402 768w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/Brand-Roundup.png?resize=1032,540 1032w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/Brand-Roundup.png?resize=1536,804 1536w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/Brand-Roundup.png?resize=2048,1072 2048w" sizes="(max-width: 2274px) 100vw, 2274px" /></figure> </div> <div id="dynamicModal" class="modal fade" aria-labelledby="exampleModalLabel" aria-hidden="true"><div class="modal-dialog modal-xl"><div class="modal-content"><div class="modal-header"><h6 class="modal-title"></h6><button type="button" class="btn-close" data-bs-dismiss="modal" aria-label="Close"></button></div><div class="modal-body"><div class="iframe-container"><iframe src="https://vimeo.com/725655463" frameborder="0" allowfullscreen></iframe></div></div></div></div></div></div> </div> </div> </div> </div> </div> <div class="wp-block-group alignfull has-style-leading-content-platform is-style-no-padding has-global-padding is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-cover alignwide is-light container"><span aria-hidden="true" class="wp-block-cover__background has-background-dim-0 has-background-dim"></span><div class="wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow"> <hr class="wp-block-separator alignfull has-alpha-channel-opacity is-style-bold-separator" /> <div class="wp-block-columns row is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <p class="is-style-prefix-flexible-value"><strong><strong>Our logo</strong></strong></p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <p class="is-style-default">Our logo is a key pillar of our visual identity—a succinct and powerful symbol that represents our brand across various mediums and touchpoints. The primary WordPress VIP logo is the lock up of the WordPress symbol with our proprietary “VIP.” This is our default logo and should be used in the vast majority of cases.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-primary"><a class="wp-block-button__link wp-element-button" href="https://wpvip.com/wp-content/uploads/sites/3/2024/03/VIP-Primary-Logos.zip">Download WordPress VIP logos</a></div> </div> </div> </div> </div></div> </div> <div class="wp-block-group alignfull is-style-no-padding has-global-padding is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group container is-style-padding-1 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading alignfull has-text-align-left has-heading-3-font-size" id="h-full-color-logos"><strong>Full Color Logos</strong></h3> <div style="height:2rem" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-group alignfull is-style-no-padding is-nowrap is-layout-flex wp-container-core-group-is-layout-8 wp-block-group-is-layout-flex"> <div class="wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:100%"> <figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="1032" height="270" src="https://wpvip.com/wp-content/uploads/sites/3/2024/03/VIP-logo-full-color-on-black.webp" alt="" class="wp-image-102326" srcset="https://wpvip.com/wp-content/uploads/sites/3/2024/03/VIP-logo-full-color-on-black.webp 1032w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/VIP-logo-full-color-on-black.webp?resize=120,31 120w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/VIP-logo-full-color-on-black.webp?resize=280,73 280w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/VIP-logo-full-color-on-black.webp?resize=768,201 768w" sizes="(max-width: 1032px) 100vw, 1032px" /></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:100%"> <figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="1032" height="270" src="https://wpvip.com/wp-content/uploads/sites/3/2024/03/VIP-logo-full-color-on-white.webp" alt="" class="wp-image-102327" srcset="https://wpvip.com/wp-content/uploads/sites/3/2024/03/VIP-logo-full-color-on-white.webp 1032w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/VIP-logo-full-color-on-white.webp?resize=120,31 120w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/VIP-logo-full-color-on-white.webp?resize=280,73 280w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/VIP-logo-full-color-on-white.webp?resize=768,201 768w" sizes="(max-width: 1032px) 100vw, 1032px" /></figure> </div> </div> </div> <div style="height:6rem" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading alignfull has-text-align-left has-heading-3-font-size" id="h-single-color-logos"><strong>Single Color Logos</strong></h3> <div style="height:2rem" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-group alignfull is-style-no-padding is-nowrap is-layout-flex wp-container-core-group-is-layout-9 wp-block-group-is-layout-flex"> <div class="wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:100%"> <figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="1032" height="270" src="https://wpvip.com/wp-content/uploads/sites/3/2024/03/VIP-logo-single-color-on-black.webp" alt="" class="wp-image-102328" srcset="https://wpvip.com/wp-content/uploads/sites/3/2024/03/VIP-logo-single-color-on-black.webp 1032w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/VIP-logo-single-color-on-black.webp?resize=120,31 120w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/VIP-logo-single-color-on-black.webp?resize=280,73 280w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/VIP-logo-single-color-on-black.webp?resize=768,201 768w" sizes="(max-width: 1032px) 100vw, 1032px" /></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:100%"> <figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="1032" height="270" src="https://wpvip.com/wp-content/uploads/sites/3/2024/03/VIP-logo-single-color-on-white.webp" alt="" class="wp-image-102329" srcset="https://wpvip.com/wp-content/uploads/sites/3/2024/03/VIP-logo-single-color-on-white.webp 1032w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/VIP-logo-single-color-on-white.webp?resize=120,31 120w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/VIP-logo-single-color-on-white.webp?resize=280,73 280w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/VIP-logo-single-color-on-white.webp?resize=768,201 768w" sizes="(max-width: 1032px) 100vw, 1032px" /></figure> </div> </div> </div> </div> </div> </section> <div class="wp-block-group alignfull is-style-padding-2 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group alignfull is-style-no-padding has-global-padding is-layout-constrained wp-block-group-is-layout-constrained"> <section class="wp-block-group alignfull has-style-leading-content-platform is-style-padding-3 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-cover is-light container"><span aria-hidden="true" class="wp-block-cover__background has-background-dim-0 has-background-dim"></span><div class="wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow"> <hr class="wp-block-separator alignfull has-alpha-channel-opacity is-style-bold-separator" /> <div class="wp-block-columns row is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <p class="is-style-prefix-flexible-value has-black-color has-text-color"><strong>Primary Color Palette</strong></p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <p class="is-style-default">Our primary color palette is an important part of our visual system, designed to instantly associate any piece of collateral with our brand. The following color information should be used whenever possible.</p> </div> </div> </div></div> </section> <div class="wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:100%"> <figure class="wp-block-image alignfull size-large"><img loading="lazy" decoding="async" width="2368" height="870" src="https://wpvip.com/wp-content/uploads/sites/3/2024/03/Frame-1941.png?w=1032" alt="" class="wp-image-102336" srcset="https://wpvip.com/wp-content/uploads/sites/3/2024/03/Frame-1941.png 2368w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/Frame-1941.png?resize=120,44 120w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/Frame-1941.png?resize=280,103 280w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/Frame-1941.png?resize=768,282 768w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/Frame-1941.png?resize=1032,379 1032w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/Frame-1941.png?resize=1536,564 1536w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/Frame-1941.png?resize=2048,752 2048w" sizes="(max-width: 2368px) 100vw, 2368px" /></figure> </div> </div> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-group alignfull is-style-no-padding has-global-padding is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="680" height="450" src="https://wpvip.com/wp-content/uploads/sites/3/2024/03/Color-Swatches-Black.png?w=680" alt="" class="wp-image-102331" srcset="https://wpvip.com/wp-content/uploads/sites/3/2024/03/Color-Swatches-Black.png 680w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/Color-Swatches-Black.png?resize=120,79 120w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/Color-Swatches-Black.png?resize=280,185 280w" sizes="(max-width: 680px) 100vw, 680px" /></figure> <div style="height:2px" aria-hidden="true" class="wp-block-spacer"></div> <p><strong>Black</strong><br>BlackRGB: 19 25 30<br>HEX: #13191E<br>Pantone Black 6 CP</p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="680" height="450" src="https://wpvip.com/wp-content/uploads/sites/3/2024/03/Color-Swatches-White.png?w=680" alt="" class="wp-image-102335" srcset="https://wpvip.com/wp-content/uploads/sites/3/2024/03/Color-Swatches-White.png 680w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/Color-Swatches-White.png?resize=120,79 120w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/Color-Swatches-White.png?resize=280,185 280w" sizes="(max-width: 680px) 100vw, 680px" /></figure> <div style="height:2px" aria-hidden="true" class="wp-block-spacer"></div> <p><strong>White</strong><br>RGB: 255 255 255<br>HEX: #FFFFFF</p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="680" height="450" src="https://wpvip.com/wp-content/uploads/sites/3/2024/03/Color-Swatches-Gold.png?w=680" alt="" class="wp-image-102333" srcset="https://wpvip.com/wp-content/uploads/sites/3/2024/03/Color-Swatches-Gold.png 680w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/Color-Swatches-Gold.png?resize=120,79 120w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/Color-Swatches-Gold.png?resize=280,185 280w" sizes="(max-width: 680px) 100vw, 680px" /></figure> <div style="height:2px" aria-hidden="true" class="wp-block-spacer"></div> <p><strong>WordPress VIP</strong> <strong>Gold</strong><br>RGB: 216 164 95<br>HEX: #D8A45F<br>Pantone 4026 CP</p> </div> </div> </div> <div class="wp-block-group alignfull is-style-padding-1 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="680" height="450" src="https://wpvip.com/wp-content/uploads/sites/3/2024/03/Color-Swatches-Green.png?w=680" alt="" class="wp-image-102334" srcset="https://wpvip.com/wp-content/uploads/sites/3/2024/03/Color-Swatches-Green.png 680w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/Color-Swatches-Green.png?resize=120,79 120w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/Color-Swatches-Green.png?resize=280,185 280w" sizes="(max-width: 680px) 100vw, 680px" /></figure> <div style="height:2px" aria-hidden="true" class="wp-block-spacer"></div> <p><strong>Content Analytics Green</strong><br>RGB: 105 163 21<br>HEX: #69A315<br>Pantone 7738 CP</p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="680" height="450" src="https://wpvip.com/wp-content/uploads/sites/3/2024/03/Color-Swatches-Blue.png?w=680" alt="" class="wp-image-102332" srcset="https://wpvip.com/wp-content/uploads/sites/3/2024/03/Color-Swatches-Blue.png 680w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/Color-Swatches-Blue.png?resize=120,79 120w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/Color-Swatches-Blue.png?resize=280,185 280w" sizes="(max-width: 680px) 100vw, 680px" /></figure> <div style="height:2px" aria-hidden="true" class="wp-block-spacer"></div> <p><strong>Content Management Blue</strong><br>RGB: 76 116 238<br>HEX: #4C74EE</p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"> <p></p> </div> </div> </div> </div> <section class="wp-block-group alignfull has-style-leading-content-platform is-style-no-padding has-global-padding is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-cover is-light container"><span aria-hidden="true" class="wp-block-cover__background has-background-dim-0 has-background-dim"></span><div class="wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow"> <hr class="wp-block-separator alignfull has-alpha-channel-opacity is-style-bold-separator" /> <div class="wp-block-columns row is-layout-flex wp-container-core-columns-is-layout-10 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <p class="is-style-prefix-flexible-value has-black-color has-text-color"><strong>Typography</strong></p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <p class="is-style-default">WordPress VIP’s brand is bold, authoritative, and clear. Our primary brand typeface is Aktiv Grotesk.</p> </div> </div> </div></div> </section> <div class="wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group alignfull is-style-padding-2 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-11 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:100%"> <figure class="wp-block-image alignfull size-full"><img loading="lazy" decoding="async" width="3840" height="2160" src="https://wpvip.com/wp-content/uploads/sites/3/2024/03/VIP_Brand_Typography.png" alt="" class="wp-image-102324" srcset="https://wpvip.com/wp-content/uploads/sites/3/2024/03/VIP_Brand_Typography.png 3840w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/VIP_Brand_Typography.png?resize=120,68 120w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/VIP_Brand_Typography.png?resize=280,158 280w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/VIP_Brand_Typography.png?resize=768,432 768w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/VIP_Brand_Typography.png?resize=1032,581 1032w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/VIP_Brand_Typography.png?resize=1536,864 1536w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/VIP_Brand_Typography.png?resize=2048,1152 2048w, https://wpvip.com/wp-content/uploads/sites/3/2024/03/VIP_Brand_Typography.png?resize=416,234 416w" sizes="(max-width: 3840px) 100vw, 3840px" /></figure> </div> </div> </div> </div> </div> <section class="wp-block-group alignfull has-style-leading-content-platform is-style-padding-3 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-cover is-light container"><span aria-hidden="true" class="wp-block-cover__background has-background-dim-0 has-background-dim"></span><div class="wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow"> <hr class="wp-block-separator alignfull has-alpha-channel-opacity is-style-bold-separator" /> <div class="wp-block-columns row is-layout-flex wp-container-core-columns-is-layout-12 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <p class="is-style-prefix-flexible-value has-black-color has-text-color"><strong>Questions?</strong></p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <p class="is-style-default">Need to use the WordPress VIP logo or create branded graphics using our visual system? Make sure to get a thumbs-up from our WordPress VIP brand squad first. Email us at <a href="mailto:trademarks@automattic.com">trademarks@automattic.com</a> to get in touch.</p> <p></p> <p class="is-style-default"><strong>WordPress VIP is an Automattic company</strong>. Are you looking for another Automattic product logo or images? See all of the Automattic <a href="https://automattic.com/press/brand-materials/">brand materials</a>.</p> </div> </div> </div></div> </section> <section class="wp-block-group alignfull has-style-wordpress-vip-demo is-style-padding-3 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group container has-global-padding is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns row white-bg is-layout-flex wp-container-core-columns-is-layout-13 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33333333%"> <h2 class="wp-block-heading is-style-supporting" id="h-request-a-wordpress-vip-demo">Request a WordPress VIP demo</h2> <p>Learn how we can help drive business growth for your organization.</p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:41.66666667%"> <div class="wp-block-leadin-hubspot-form-block"> <script> window.hsFormsOnReady = window.hsFormsOnReady || []; window.hsFormsOnReady.push(()=>{ hbspt.forms.create({ portalId: 24337018, formId: "e8abaa55-4082-46ba-bfdc-50f8a10becae", target: "#hbspt-form-1732363774000-1549085088", region: "na1", })}); </script> <div class="hbspt-form" id="hbspt-form-1732363774000-1549085088"></div></div> </div> </div> </div> </section> </div></main> <div id="contact-us" class="wp-block-group is-layout-flow wp-block-group-is-layout-flow" style="padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px"> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-athletics-blocks-text-centered-column undefined text-centered-column container contact-form"><div class="text-centered-column__inner"><h6>Contact us</h6><h3>Request a WordPress VIP demo</h3><p>Learn how we can help drive business growth for your organization.</p></div></div> </div> <div class="wp-block-template-part"> <div style="height: 25px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-group is-style-group-footer-top has-global-padding is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns alignfull overflow-hidden is-layout-flex wp-container-core-columns-is-layout-14 wp-block-columns-is-layout-flex" style="border-top-color: var(--wp--preset--color--heading); 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flex-basis: 18%; " > <p class="is-style-helper-text" style="text-transform: uppercase">Resources</p> <ul style="font-size: 1rem" class="wp-block-list is-style-footer-links" > <li><a href="/case-studies/">Case Studies</a></li> <li><a href="/blog/">Blog</a></li> <li><a href="/events/">Events & Webinars</a></li> <li><a href="/resources/" data-type="page" data-id="42813">Resource Library</a></li> <li ><a href="https://docs.wpvip.com/" target="_blank" rel="noreferrer noopener" >Documentation</a ></li > <li ><a href="https://learn.wpvip.com/" target="_blank" rel="noreferrer noopener" >VIP Learn</a ></li > <li ><a href="/wordpress-vip-faq/" data-type="page" data-id="103072">WordPress VIP FAQ</a></li > </ul> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-30 wp-block-column-is-layout-flow" style=" padding-top: var(--wp--custom--space--responsive--medium); padding-bottom: var(--wp--custom--space--responsive--medium); flex-basis: 18%; " > <p class="is-style-helper-text" style="text-transform: uppercase">About WordPress VIP</p> <ul style="font-size: 1rem" class="wp-block-list is-style-footer-links" > <li><a href="/about/" data-type="page" data-id="66737">About Us</a></li> <li><a href="/newsroom/" data-type="page" data-id="72540">Newsroom</a></li> <li><a href="/careers/">Careers</a></li> <li><a href="/contact">Contact Us</a></li> <li><a href="http://wordpressvip.zendesk.com">Contact Support</a></li> <li><a href="/brand-guidelines/">Brand Guidelines</a></li> <li><a href="/accessibility/">Accessibility</a></li> </ul> </div> <div class="wp-block-column is-style-last-column-footer is-layout-flow wp-block-column-is-layout-flow" style=" padding-top: var(--wp--custom--space--responsive--medium); 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