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Destination NSW
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content="black"/><title>Destination NSW</title><meta name="description" content="Our vision is for NSW to be the premier visitor economy in the Asia Pacific by 2030"/><link rel="canonical" href="https://www.destinationnsw.com.au"/><meta property="og:title" content="Where the NSW visitor economy thrives"/><meta property="og:description" content="Our vision is for NSW to be the premier visitor economy in the Asia Pacific by 2030"/><meta property="og:url" content="https://www.destinationnsw.com.au"/><meta property="og:locale" content="en_AU"/><meta property="og:image" content="https://cdn.sanity.io/images/faycjvmy/production/ba73f69dc4d8de88518aa3266d8f2bfbcd5d8bcb-3000x2000.jpg?rect=0,213,3000,1575&w=1200&h=630"/><meta property="og:image:width" content="1200"/><meta property="og:image:height" content="630"/><meta property="og:type" content="website"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Destination NSW"/><meta 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w-1/2 -ml-1"><div class="h-full"><div class="ml-1 flex gap-3 md:gap-6 h-full items-center absolute left-0 pointer-events-auto z-[2] mt-[0.05rem]"><a class="block" aria-label="New South Wales GOvernment" href="/"><svg viewBox="0 0 91.5 100" class="w-[2.2rem] md:w-[3.025rem] opacity-0 transition-opacity duration-300 ease-ease"><image x="0" y="0" width="91.5" height="100" href="/nsw-logo.svg"></image></svg><svg viewBox="0 0 91.5 100" class="w-[2.2rem] md:w-[3.025rem] opacity-100 transition-opacity duration-300 ease-ease absolute top-1/2 -translate-y-1/2" style="filter:brightness(0) saturate(100%) invert(100%)"><image x="0" y="0" width="91.5" height="100" href="/nsw-logo.svg"></image></svg></a><a class="block" aria-label="Destination New South Wales" href="/"><svg viewBox="0 0 282 100" class="w-[6.6rem] md:w-[7.8rem] mt-[-0.1em] md:ml-[-0.5rem] opacity-0 transition-opacity duration-300 ease-ease"><image x="0" y="0" width="282" height="100" href="/dnsw-logo.svg"></image></svg><svg 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2.25L1.5 9H3.75L3.75 15L7.5 15Z" fill="currentColor"></path></svg></div></a></div></div></div><div style="opacity:0" class="bg-dark-opacity-80 fixed inset-0 pointer-events-auto"></div><section class="text-foreground color-changer bg-background fixed right-0 top-0 overflow-hidden w-full medium:w-[calc(50%+var(--scrollbarWidth))] h-full pointer-events-auto" style="--background:#146CFD;--foreground:#FFF;--foreground-invert:#22272B;--foreground-accent:rgba(255, 255, 255, 0.8);--button-background:rgba(73, 80, 84, 0.50);--button-foreground:#FFF;--foreground-accent-2:rgba(255, 255, 255, 0.8);--border:rgba(255, 255, 255, 0.2);--accent:#FFF;--accent-foreground:#22272B;opacity:0"><div class="absolute top-header-height left-0 mt-[-1px] medium:left-[-2rem] w-screen bg-border h-px"></div><div id="menu" class="absolute inset-0"><section class="h-full pt-header-height medium:!ml-0 medium:!grid-cols-6 medium:!pl-[2rem] medium:w-[calc(50vw-var(--scrollbarWidth))] max-content:w-[calc(50vw-((100vw-1528px)/2)+var(--scrollbarWidth))] w-auto max-content gutter-p"><div class="hidden medium:block col-span-full h-full"><section class="!hidden relative medium:!grid h-full w-auto grid-layout"><div class="relative col-span-6 pt-5 pr-5 mt-[0px] border-r border-r-border"><div class="absolute bottom-6 left-0 w-full"><div class=""><h6 class="text-fluid-extra-small font-sans"></h6><ul class="mt-[0.625rem]"><li class="last:mb-0 mb-1"><a href="https://content.destinationnsw.com.au/" class="text-fluid-extra-small font-sans flex items-center group" target="_blank" rel="noreferrer noopener" aria-label="Content Library"><svg class="opacity-40 group-hover:opacity-100 transition-opacity duration-300 easing" width="13" height="12" viewBox="0 0 13 12" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M9.83333 6.55588V9.88921C9.83333 10.1839 9.71627 10.4665 9.5079 10.6749C9.29952 10.8833 9.01691 11.0003 8.72222 11.0003L2.61111 11.0003C2.31643 11.0003 2.03381 10.8833 1.82544 10.6749C1.61706 10.4665 1.5 10.1839 1.5 9.88921L1.5 3.7781C1.5 3.48342 1.61706 3.2008 1.82544 2.99243C2.03381 2.78406 2.31643 2.66699 2.61111 2.66699L5.94444 2.66699M8.16681 1L11.5001 1V4.33333M6.50004 5.99996L11 1.5" stroke="currentColor" stroke-opacity="1" stroke-width="1.11111" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="ml-2 relative w-fit before:block before:absolute before:h-px before:content-[""] before:bg-foreground before:w-full before:bottom-0 before:left-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out betterhover:hover:before:scale-x-100 before:scale-x-0 betterhover:hover:before:origin-left">Content Library</span></a></li><li class="last:mb-0 mb-1"><a href="https://media.destinationnsw.com.au/" class="text-fluid-extra-small font-sans flex items-center group" target="_blank" rel="noreferrer noopener" aria-label="Media Centre"><svg class="opacity-40 group-hover:opacity-100 transition-opacity duration-300 easing" width="13" height="12" viewBox="0 0 13 12" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M9.83333 6.55588V9.88921C9.83333 10.1839 9.71627 10.4665 9.5079 10.6749C9.29952 10.8833 9.01691 11.0003 8.72222 11.0003L2.61111 11.0003C2.31643 11.0003 2.03381 10.8833 1.82544 10.6749C1.61706 10.4665 1.5 10.1839 1.5 9.88921L1.5 3.7781C1.5 3.48342 1.61706 3.2008 1.82544 2.99243C2.03381 2.78406 2.31643 2.66699 2.61111 2.66699L5.94444 2.66699M8.16681 1L11.5001 1V4.33333M6.50004 5.99996L11 1.5" stroke="currentColor" stroke-opacity="1" stroke-width="1.11111" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="ml-2 relative w-fit before:block before:absolute before:h-px before:content-[""] before:bg-foreground before:w-full before:bottom-0 before:left-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out betterhover:hover:before:scale-x-100 before:scale-x-0 betterhover:hover:before:origin-left">Media Centre</span></a></li><li class="last:mb-0 mb-1"><a href="https://resources.destinationnsw.com.au/" class="text-fluid-extra-small font-sans flex items-center group" target="_blank" rel="noreferrer noopener" aria-label="Resource Hub"><svg class="opacity-40 group-hover:opacity-100 transition-opacity duration-300 easing" width="13" height="12" viewBox="0 0 13 12" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M9.83333 6.55588V9.88921C9.83333 10.1839 9.71627 10.4665 9.5079 10.6749C9.29952 10.8833 9.01691 11.0003 8.72222 11.0003L2.61111 11.0003C2.31643 11.0003 2.03381 10.8833 1.82544 10.6749C1.61706 10.4665 1.5 10.1839 1.5 9.88921L1.5 3.7781C1.5 3.48342 1.61706 3.2008 1.82544 2.99243C2.03381 2.78406 2.31643 2.66699 2.61111 2.66699L5.94444 2.66699M8.16681 1L11.5001 1V4.33333M6.50004 5.99996L11 1.5" stroke="currentColor" stroke-opacity="1" stroke-width="1.11111" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="ml-2 relative w-fit before:block before:absolute before:h-px before:content-[""] before:bg-foreground before:w-full before:bottom-0 before:left-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out betterhover:hover:before:scale-x-100 before:scale-x-0 betterhover:hover:before:origin-left">Resource Hub</span></a></li></ul></div></div><ul><li class="mt-[0.625rem] first:mt-0"><a class="relative text-foreground text-left inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out [&.is-active]:before:scale-x-100 [&.is-active]:before:!origin-left is-active" href="/"><span class="text-fluid-body font-sans">Home</span></a></li><li class="mt-[0.625rem] first:mt-0"><a class="relative text-foreground text-left inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out [&.is-active]:before:scale-x-100 [&.is-active]:before:!origin-left" href="/destination-nsw-business-support"><span class="text-fluid-body font-sans">Business support</span></a></li><li class="mt-[0.625rem] first:mt-0"><a class="relative text-foreground text-left inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out [&.is-active]:before:scale-x-100 [&.is-active]:before:!origin-left" href="/marketing"><span class="text-fluid-body font-sans">Marketing</span></a></li><li class="mt-[0.625rem] first:mt-0"><a class="relative text-foreground text-left inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out [&.is-active]:before:scale-x-100 [&.is-active]:before:!origin-left" href="/events"><span class="text-fluid-body font-sans">Events</span></a></li><li class="mt-[0.625rem] first:mt-0"><a class="relative text-foreground text-left inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out [&.is-active]:before:scale-x-100 [&.is-active]:before:!origin-left" href="/insights"><span class="text-fluid-body font-sans">Insights</span></a></li><li class="mt-[0.625rem] first:mt-0"><a class="relative text-foreground text-left inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out [&.is-active]:before:scale-x-100 [&.is-active]:before:!origin-left" href="/newsroom"><span class="text-fluid-body font-sans">Newsroom</span></a></li><li class="mt-[0.625rem] first:mt-0"><a class="relative text-foreground text-left inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out [&.is-active]:before:scale-x-100 [&.is-active]:before:!origin-left" href="/about-us"><span class="text-fluid-body font-sans">About us</span></a></li><li class="mt-[0.625rem] first:mt-0"><a class="relative text-foreground text-left inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out [&.is-active]:before:scale-x-100 [&.is-active]:before:!origin-left" href="/about-us/contact"><span class="text-fluid-body font-sans">Contact us</span></a></li></ul></div><div class="relative col-span-6"><div class="absolute top-0 left-0"><ul class="pt-5"></ul></div><div class="absolute top-0 left-0"><ul class="pt-5"><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/destination-nsw-business-support/grants-and-funding">Grants & Funding</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/destination-nsw-business-support/get-connected">Get Connected</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/destination-nsw-business-support/nsw-first-program">NSW First Program</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/destination-nsw-business-support/sell-nsw">Sell NSW</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/destination-nsw-business-support/training">Training</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/destination-nsw-business-support/signposting">Signposting</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/about-us/our-sites">Our Sites</a></li></ul></div><div class="absolute top-0 left-0"><ul class="pt-5"><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/marketing/campaigns">Marketing campaigns</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/marketing/consumer-marketing">Consumer marketing</a></li></ul></div><div class="absolute top-0 left-0"><ul class="pt-5"><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/events/event-investment">Event investment</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/events/business-events-nsw">Business events</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right 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class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/about-us/board-of-management">Board</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/about-us/annual-reports">Annual reports</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/about-us/gipa-access-to-information">Access to information</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/about-us/destination-networks">Destination networks</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/about-us/careers">Careers</a></li></ul></div><div class="absolute top-0 left-0"><ul class="pt-5"></ul></div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0">Destination NSW is the source for NSW visitor economy insights, resources and events to help build businesses. Our vision is for NSW to be the premier visitor economy in the Asia Pacific by 2030.</div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0">Find out about funding opportunities, how to develop, promote and sell your product and more.</div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0">Brand and campaign information</div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0">The Destination NSW events team is responsible for developing and delivering a distinctive and compelling events calendar that positions Sydney and NSW as the events capital of the Asia Pacific. </div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0">The latest statistical data and research to equip NSW visitor economy businesses </div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0">Latest news, events and findings from Destination NSW and team</div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0">Learn about Destination NSW</div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0">General enquiries and information requests</div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0"><div class="w-full"><div><p>Content Library Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.</p></div></div></div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0"><div class="w-full"><div><p>Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.</p></div></div></div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0"><div class="w-full"><div><p>Destination NSW marketing resources to help with promotions, including our brand guidelines, industry toolkits, campaign logos and images.</p></div></div></div></div></section></div></section><section class="pointer-events-none absolute inset-0 pt-header-height w-auto"><div 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Button"><div class="text-14 flex justify-center items-center transition-colors duration-200 ease-in-out flex-shrink-0 relative bg-accent text-accent-foreground group-hover:bg-navy group-hover:text-white min-w-[2.25rem] h-9 rounded-lg"><div class="w-3.5 relative"><span class="-translate-y-1 block w-full h-px bg-current absolute duration-[var(--duration)] ease transition-transform"></span><span class="scale-x-1 origin-center block w-full h-px bg-current absolute duration-[var(--duration)] ease transition-transform"></span><span class="translate-y-1 block w-full h-px bg-current absolute duration-[var(--duration)] ease transition-transform"></span></div></div></button></div></section></div></header><div class="md:w-[33vw] fixed left-0 bottom-0 top-0 w-full z-modal invisible border-r border-border py-4 pt-0 bg-white flex flex-col"><div class="heading-fade-in flex justify-between h-[4rem] items-center border-b border-border mb-4 px-5 md:px-[1.875rem]"><p class="text-16 font-sans 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class="w-full flex-grow flex-shrink flex flex-col" id="main-content"><section class="text-foreground color-changer bg-background [&>*:last-child]:!mb-0" style="--background:#FFF;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#F2F2F2;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF"><section class="text-foreground color-changer bg-background min-h-small-screen relative top-gap flex flex-col w-auto mb-16 md:mb-28" style="--background:#000000;--foreground:#FFF;--foreground-invert:#22272B;--foreground-accent:rgba(255, 255, 255, 0.8);--button-background:rgba(73, 80, 84, 0.50);--button-foreground:#FFF;--foreground-accent-2:rgba(255, 255, 255, 0.8);--border:rgba(255, 255, 255, 0.2);--accent:#146CFD;--accent-foreground:#FFF"><div class="absolute inset-0 mx-auto overflow-hidden w-full"><div class="inset-0 origin-[top 50%] absolute w-full block overflow-hidden"><div style="padding-top:56.25%"></div><picture class="not-prose"><source srcSet="https://cdn.sanity.io/images/faycjvmy/production/62bafc5b8aa4b97880da21a6c34f120e88c3bb32-2743x1456.jpg/202210-3%20(1).jpg?rect=78,0,2588,1456&w=320&h=180&fit=min&auto=format 320w,https://cdn.sanity.io/images/faycjvmy/production/62bafc5b8aa4b97880da21a6c34f120e88c3bb32-2743x1456.jpg/202210-3%20(1).jpg?rect=77,0,2591,1456&w=420&h=236&fit=min&auto=format 420w,https://cdn.sanity.io/images/faycjvmy/production/62bafc5b8aa4b97880da21a6c34f120e88c3bb32-2743x1456.jpg/202210-3%20(1).jpg?rect=78,0,2588,1456&w=640&h=360&fit=min&auto=format 640w,https://cdn.sanity.io/images/faycjvmy/production/62bafc5b8aa4b97880da21a6c34f120e88c3bb32-2743x1456.jpg/202210-3%20(1).jpg?rect=78,0,2588,1456&w=1024&h=576&fit=min&auto=format 1024w,https://cdn.sanity.io/images/faycjvmy/production/62bafc5b8aa4b97880da21a6c34f120e88c3bb32-2743x1456.jpg/202210-3%20(1).jpg?rect=78,0,2588,1456&w=1200&h=675&fit=min&auto=format 1200w,https://cdn.sanity.io/images/faycjvmy/production/62bafc5b8aa4b97880da21a6c34f120e88c3bb32-2743x1456.jpg/202210-3%20(1).jpg?rect=78,0,2588,1456&w=1920&h=1080&fit=min&auto=format 1920w"/><img data-sizes="auto" alt="two people running across a field holding hands" src="https://cdn.sanity.io/images/faycjvmy/production/62bafc5b8aa4b97880da21a6c34f120e88c3bb32-2743x1456.jpg/202210-3%20(1).jpg?rect=78,0,2588,1456&w=320&h=180&fit=min&auto=format" loading="eager" class="absolute w-full h-full inset-0 object-cover" style="object-position:50% 50%"/></picture></div><div style="opacity:20%" class="absolute inset-0 z-[1] bg-black w-screen"></div></div><div class="homeLayout-content relative pt-[4.375rem] pb-2 md:pb-5 flex-1 flex flex-col z-[2] w-auto"><div class="top flex-1"><div class="w-auto grid-layout max-content gutter-p"><h1 class="h1 font-sans whitespace-pre-wrap col-span-6"><div>Where the NSW visitor economy <div class="inline-block w-[12rem] md:w-[18rem]"><div class="!h-[4.5rem] keen-slider" data-keen-slider-v="true"><span class="keen-slider__slide">thrives</span><span class="keen-slider__slide">grows</span><span class="keen-slider__slide">develops</span><span class="keen-slider__slide">advances</span><span class="keen-slider__slide">flourishes</span></div></div></div></h1></div><div class="divider w-full h-[1px] bg-border-invert mt-20 mb-4"></div><div class="w-auto grid-layout max-content gutter-p"><p class="h5 font-sans block col-span-6 md:whitespace-pre-wrap">Our vision is for NSW to be the premier visitor economy in the Asia Pacific by 2030</p></div></div><div class="max-content"><div class="mt-4 lg:mt-48"><div class="gutter-p"><span class="text-12 uppercase block tracking-[0.04em]">Quick Links</span><div class="divider h-px my-5 bg-border w-auto full-width"></div></div><div class="w-full overflow-x-auto gutter-p pb-2 md:pb-0 hidden md:block"><div class="mr-5 flex items-center gap-2 [&>*:last-child]:mr-5 justify-start"><a class="h-11 whitespace-nowrap group flex items-center" style="--background:rgba(73, 80, 84, 0.5);--foreground:#FFF;--border:transparent;--hover-background:#146CFD;--hover-foreground:#FFF;--hover-border:var(--hover-background)" href="/newsroom"><span class="h-9 text-foreground bg-background border-border betterhover:group-hover:text-[var(--hover-foreground)] betterhover:group-hover:bg-[var(--hover-background)] betterhover:group-hover:border-[var(--hover-border)] group-[.is-active]:text-[var(--hover-foreground)] group-[.is-active]:bg-[var(--hover-background)] group-[.is-active]:border-[var(--hover-border)] flex items-center transition-colors ease-in-out duration w-fit border rounded-[0.5rem] px-3 py-2"><span class="flex items-center h-full w-full justify-between gap-x-2 md:gap-x-[0.625rem]"><span class="text-fluid-extra-small font-sans">Newsroom</span></span></span></a><a class="h-11 whitespace-nowrap group flex items-center" style="--background:rgba(73, 80, 84, 0.5);--foreground:#FFF;--border:transparent;--hover-background:#146CFD;--hover-foreground:#FFF;--hover-border:var(--hover-background)" href="/marketing"><span class="h-9 text-foreground bg-background border-border betterhover:group-hover:text-[var(--hover-foreground)] betterhover:group-hover:bg-[var(--hover-background)] betterhover:group-hover:border-[var(--hover-border)] group-[.is-active]:text-[var(--hover-foreground)] group-[.is-active]:bg-[var(--hover-background)] group-[.is-active]:border-[var(--hover-border)] flex items-center transition-colors ease-in-out duration w-fit border rounded-[0.5rem] px-3 py-2"><span class="flex items-center h-full w-full justify-between gap-x-2 md:gap-x-[0.625rem]"><span class="text-fluid-extra-small font-sans">Marketing</span></span></span></a><a class="h-11 whitespace-nowrap group flex items-center" style="--background:rgba(73, 80, 84, 0.5);--foreground:#FFF;--border:transparent;--hover-background:#146CFD;--hover-foreground:#FFF;--hover-border:var(--hover-background)" href="/insights"><span class="h-9 text-foreground bg-background border-border betterhover:group-hover:text-[var(--hover-foreground)] betterhover:group-hover:bg-[var(--hover-background)] betterhover:group-hover:border-[var(--hover-border)] group-[.is-active]:text-[var(--hover-foreground)] group-[.is-active]:bg-[var(--hover-background)] group-[.is-active]:border-[var(--hover-border)] flex items-center transition-colors ease-in-out duration w-fit border rounded-[0.5rem] px-3 py-2"><span class="flex items-center h-full w-full justify-between gap-x-2 md:gap-x-[0.625rem]"><span class="text-fluid-extra-small font-sans">Insights</span></span></span></a><a class="h-11 whitespace-nowrap group flex items-center" style="--background:rgba(73, 80, 84, 0.5);--foreground:#FFF;--border:transparent;--hover-background:#146CFD;--hover-foreground:#FFF;--hover-border:var(--hover-background)" href="/destination-nsw-business-support"><span class="h-9 text-foreground bg-background border-border betterhover:group-hover:text-[var(--hover-foreground)] betterhover:group-hover:bg-[var(--hover-background)] betterhover:group-hover:border-[var(--hover-border)] group-[.is-active]:text-[var(--hover-foreground)] group-[.is-active]:bg-[var(--hover-background)] group-[.is-active]:border-[var(--hover-border)] flex items-center transition-colors ease-in-out duration w-fit border rounded-[0.5rem] px-3 py-2"><span class="flex items-center h-full w-full justify-between gap-x-2 md:gap-x-[0.625rem]"><span class="text-fluid-extra-small font-sans">Business support</span></span></span></a><a class="h-11 whitespace-nowrap group flex items-center" style="--background:rgba(73, 80, 84, 0.5);--foreground:#FFF;--border:transparent;--hover-background:#146CFD;--hover-foreground:#FFF;--hover-border:var(--hover-background)" href="/events"><span class="h-9 text-foreground bg-background border-border betterhover:group-hover:text-[var(--hover-foreground)] betterhover:group-hover:bg-[var(--hover-background)] betterhover:group-hover:border-[var(--hover-border)] group-[.is-active]:text-[var(--hover-foreground)] group-[.is-active]:bg-[var(--hover-background)] group-[.is-active]:border-[var(--hover-border)] flex items-center transition-colors ease-in-out duration w-fit border rounded-[0.5rem] px-3 py-2"><span class="flex items-center h-full w-full justify-between gap-x-2 md:gap-x-[0.625rem]"><span class="text-fluid-extra-small font-sans">Events</span></span></span></a><a class="h-11 whitespace-nowrap group flex items-center" style="--background:rgba(73, 80, 84, 0.5);--foreground:#FFF;--border:transparent;--hover-background:#146CFD;--hover-foreground:#FFF;--hover-border:var(--hover-background)" href="/about-us"><span class="h-9 text-foreground bg-background border-border betterhover:group-hover:text-[var(--hover-foreground)] betterhover:group-hover:bg-[var(--hover-background)] betterhover:group-hover:border-[var(--hover-border)] group-[.is-active]:text-[var(--hover-foreground)] group-[.is-active]:bg-[var(--hover-background)] group-[.is-active]:border-[var(--hover-border)] flex items-center transition-colors ease-in-out duration w-fit border rounded-[0.5rem] px-3 py-2"><span class="flex items-center h-full w-full justify-between gap-x-2 md:gap-x-[0.625rem]"><span class="text-fluid-extra-small font-sans">About us</span></span></span></a><div class="block md:hidden w-4 h-px flex-shrink-0"></div></div></div><div class="md:hidden ml-5"><span class="h-11 whitespace-nowrap group flex items-center" aria-label="Get started" style="--border:var(--background);--background:#146CFD;--foreground:#FFF;--hover-background:#002664;--hover-foreground:#FFF;--hover-border:var(--hover-background)"><span class="h-9 text-foreground bg-background border-border betterhover:group-hover:text-[var(--hover-foreground)] betterhover:group-hover:bg-[var(--hover-background)] betterhover:group-hover:border-[var(--hover-border)] group-[.is-active]:text-[var(--hover-foreground)] group-[.is-active]:bg-[var(--hover-background)] group-[.is-active]:border-[var(--hover-border)] flex items-center transition-colors ease-in-out duration w-fit border rounded-[0.5rem] px-3 py-2"><span class="flex items-center h-full w-full justify-between gap-x-2 md:gap-x-[0.625rem]"><span class="text-fluid-extra-small font-sans">Get started</span><span class="text-[var(--foreground)] betterhover:group-hover:text-[var(--hover-foreground)] overflow-hidden relative flex items-center justify-center w-4 h-4 transition-colors duration easing"><svg class="w-[10px] absolute top-1/2 left-1/2 -translate-y-1/2 left-1/2 -translate-y-1/2 transition-transform easing duration -translate-x-1/2 betterhover:group-hover:translate-x-8" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg><svg class="w-[10px] absolute top-1/2 left-1/2 -translate-y-1/2 left-1/2 -translate-y-1/2 transition-transform easing duration -translate-x-8 betterhover:group-hover:-translate-x-1/2" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></span></span></span></span></div></div></div></div></section></section><section class="text-foreground color-changer bg-background [&>*:last-child]:!mb-0 pt-10 md:pt-28 pb-14 md:pb-28" style="--background:#FFFFFF;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#F2F2F2;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF"><div class="mb-14 md:mb-24 section-header w-auto grid-layout max-content gutter-p"><div class="col-span-full md:col-span-6"><h2 class="h2 font-sans whitespace-pre-wrap" id="Insights">Insights</h2></div><div class="col-span-full md:col-span-6"><h3 class="text-foreground-accent block whitespace-pre-wrap mb-12 text-fluid-h5 md:text-fluid-h4">Statistics and research to help NSW visitor economy businesses strengthen their marketing and business decisions.</h3><a class="inline-flex h-11 whitespace-nowrap group flex items-center" style="--border:var(--background);--background:#F2F2F2;--foreground:#22272B;--hover-background:#146CFD;--hover-foreground:#FFF;--hover-border:var(--hover-background)" href="/insights"><span class="h-9 text-foreground bg-background border-border betterhover:group-hover:text-[var(--hover-foreground)] betterhover:group-hover:bg-[var(--hover-background)] betterhover:group-hover:border-[var(--hover-border)] group-[.is-active]:text-[var(--hover-foreground)] group-[.is-active]:bg-[var(--hover-background)] group-[.is-active]:border-[var(--hover-border)] flex items-center transition-colors ease-in-out duration w-fit border rounded-[0.5rem] px-3 py-2"><span class="flex items-center h-full w-full justify-between gap-x-2 md:gap-x-[0.625rem]"><span class="text-fluid-extra-small font-sans">Browse Insights</span><span class="text-[var(--foreground)] betterhover:group-hover:text-[var(--hover-foreground)] overflow-hidden relative flex items-center justify-center w-4 h-4 transition-colors duration easing"><svg class="w-[10px] absolute top-1/2 left-1/2 -translate-y-1/2 left-1/2 -translate-y-1/2 transition-transform easing duration -translate-x-1/2 betterhover:group-hover:translate-x-8" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg><svg class="w-[10px] absolute top-1/2 left-1/2 -translate-y-1/2 left-1/2 -translate-y-1/2 transition-transform easing duration -translate-x-8 betterhover:group-hover:-translate-x-1/2" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></span></span></span></a></div></div><section class="w-auto max-content gutter-p mb-16 md:mb-28"><div class="text-foreground color-changer bg-background rounded-lg overflow-hidden gutter-p py-7" style="--background:#F2F2F2;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#FFF;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF"><div class="md:flex w-full justify-between"><div class="mb-4 md:mb-0"><h3 class="text-fluid-body font-sans">Travel to NSW</h3><p class="text-fluid-body font-sans text-grey-02">Year ending June 2024</p></div><a class="h-11 whitespace-nowrap group flex items-center" style="--border:var(--background);--background:#FFF;--foreground:#22272B;--hover-background:#146CFD;--hover-foreground:#FFF;--hover-border:var(--hover-background)" href="/insights"><span class="h-9 text-foreground bg-background border-border betterhover:group-hover:text-[var(--hover-foreground)] betterhover:group-hover:bg-[var(--hover-background)] betterhover:group-hover:border-[var(--hover-border)] group-[.is-active]:text-[var(--hover-foreground)] group-[.is-active]:bg-[var(--hover-background)] group-[.is-active]:border-[var(--hover-border)] flex items-center transition-colors ease-in-out duration w-fit border rounded-[0.5rem] px-3 py-2"><span class="flex items-center h-full w-full justify-between gap-x-2 md:gap-x-[0.625rem]"><span class="text-fluid-extra-small font-sans">View report</span><span class="text-[var(--foreground)] betterhover:group-hover:text-[var(--hover-foreground)] overflow-hidden relative flex items-center justify-center w-4 h-4 transition-colors duration easing"><svg class="w-[10px] absolute top-1/2 left-1/2 -translate-y-1/2 left-1/2 -translate-y-1/2 transition-transform easing duration -translate-x-1/2 betterhover:group-hover:translate-x-8" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg><svg class="w-[10px] absolute top-1/2 left-1/2 -translate-y-1/2 left-1/2 -translate-y-1/2 transition-transform easing duration -translate-x-8 betterhover:group-hover:-translate-x-1/2" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></span></span></span></a></div><div class="w-full mt-24 !gap-y-10 w-auto grid-layout"><div class="col-span-6 md:col-span-4 border-border border-b md:border-b-0 md:border-r last:border-b-0 last:border-r-0"><div><span class="text-16 font-sans block mb-2 md:mb-32">VISITORS</span><span class="block text-accent text-[2.875rem] md:text-fluid-h1">101.6 million</span></div></div><div class="col-span-6 md:col-span-4 border-border border-b md:border-b-0 md:border-r last:border-b-0 last:border-r-0"><div><span class="text-16 font-sans block mb-2 md:mb-32">NIGHTS</span><span class="block text-accent text-[2.875rem] md:text-fluid-h1">216.0 million</span></div></div><div class="col-span-6 md:col-span-4 border-border border-b md:border-b-0 md:border-r last:border-b-0 last:border-r-0"><div><span class="text-16 font-sans block mb-2 md:mb-32">EXPENDITURE</span><span class="block text-accent text-[2.875rem] md:text-fluid-h1">$52.9 billion</span></div></div></div></div></section></section><section class="text-foreground color-changer bg-background [&>*:last-child]:!mb-0 pt-10 md:pt-28 pb-14 md:pb-28" style="--background:#F2F2F2;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#FFF;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF"><div class="mb-14 md:mb-24 section-header w-auto grid-layout max-content gutter-p"><div class="col-span-full md:col-span-6"><h2 class="h2 font-sans whitespace-pre-wrap" id="Newsroom">Newsroom</h2></div><div class="col-span-full md:col-span-6"><h3 class="text-foreground-accent block whitespace-pre-wrap mb-12 text-fluid-h5 md:text-fluid-h4">The latest visitor economy news, events and findings.</h3><a class="inline-flex h-11 whitespace-nowrap group flex items-center" style="--border:var(--background);--background:#FFF;--foreground:#22272B;--hover-background:#146CFD;--hover-foreground:#FFF;--hover-border:var(--hover-background)" href="/newsroom"><span class="h-9 text-foreground bg-background border-border betterhover:group-hover:text-[var(--hover-foreground)] betterhover:group-hover:bg-[var(--hover-background)] betterhover:group-hover:border-[var(--hover-border)] group-[.is-active]:text-[var(--hover-foreground)] group-[.is-active]:bg-[var(--hover-background)] group-[.is-active]:border-[var(--hover-border)] flex items-center transition-colors ease-in-out duration w-fit border rounded-[0.5rem] px-3 py-2"><span class="flex items-center h-full w-full justify-between gap-x-2 md:gap-x-[0.625rem]"><span class="text-fluid-extra-small font-sans">View Newsroom</span><span class="text-[var(--foreground)] betterhover:group-hover:text-[var(--hover-foreground)] overflow-hidden relative flex items-center justify-center w-4 h-4 transition-colors duration easing"><svg class="w-[10px] absolute top-1/2 left-1/2 -translate-y-1/2 left-1/2 -translate-y-1/2 transition-transform easing duration -translate-x-1/2 betterhover:group-hover:translate-x-8" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg><svg class="w-[10px] absolute top-1/2 left-1/2 -translate-y-1/2 left-1/2 -translate-y-1/2 transition-transform easing duration -translate-x-8 betterhover:group-hover:-translate-x-1/2" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></span></span></span></a></div></div><section class="overflow-hidden w-auto mb-16 md:mb-28" page="[object Object]" colorData="[object Object]"><div class="w-auto max-content gutter-p"><div><div class="slider !overflow-visible flex-col gap-y-5 md:flex-row"><div class="slide w-full md:w-[55%] lg:w-1/3 flex-shrink-0"><div class="text-foreground color-changer bg-background cursor-pointer group/item rounded-[0.5rem] overflow-hidden flex flex-col h-full [transition:background_250ms]" style="--background:#FFF;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#F2F2F2;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF"><div><a class="relative block overflow-hidden flex-shrink-0" href="/newsroom/tourism-to-become-91-billion-cornerstone-of-nsw-economy"><span class="srOnly">Tourism to become $91 billion cornerstone of NSW economy</span><div class="[transition:transform_550ms] group-hover/item:scale-105 relative w-full block overflow-hidden"><div style="padding-top:62.5%"></div><picture class="not-prose"><source srcSet="https://cdn.sanity.io/images/faycjvmy/production/ba73f69dc4d8de88518aa3266d8f2bfbcd5d8bcb-3000x2000.jpg/186753-19%20(1)%20(1).jpg?rect=0,63,3000,1875&w=320&h=200&fit=min&auto=format 320w,https://cdn.sanity.io/images/faycjvmy/production/ba73f69dc4d8de88518aa3266d8f2bfbcd5d8bcb-3000x2000.jpg/186753-19%20(1)%20(1).jpg?rect=0,61,3000,1879&w=420&h=263&fit=min&auto=format 420w,https://cdn.sanity.io/images/faycjvmy/production/ba73f69dc4d8de88518aa3266d8f2bfbcd5d8bcb-3000x2000.jpg/186753-19%20(1)%20(1).jpg?rect=0,63,3000,1875&w=640&h=400&fit=min&auto=format 640w,https://cdn.sanity.io/images/faycjvmy/production/ba73f69dc4d8de88518aa3266d8f2bfbcd5d8bcb-3000x2000.jpg/186753-19%20(1)%20(1).jpg?rect=0,63,3000,1875&w=1024&h=640&fit=min&auto=format 1024w,https://cdn.sanity.io/images/faycjvmy/production/ba73f69dc4d8de88518aa3266d8f2bfbcd5d8bcb-3000x2000.jpg/186753-19%20(1)%20(1).jpg?rect=0,63,3000,1875&w=1200&h=750&fit=min&auto=format 1200w,https://cdn.sanity.io/images/faycjvmy/production/ba73f69dc4d8de88518aa3266d8f2bfbcd5d8bcb-3000x2000.jpg/186753-19%20(1)%20(1).jpg?rect=0,63,3000,1875&w=1920&h=1200&fit=min&auto=format 1920w"/><img data-sizes="auto" src="https://cdn.sanity.io/images/faycjvmy/production/ba73f69dc4d8de88518aa3266d8f2bfbcd5d8bcb-3000x2000.jpg/186753-19%20(1)%20(1).jpg?rect=0,63,3000,1875&w=320&h=200&fit=min&auto=format" loading="lazy" class="opacity-0 absolute w-full h-full inset-0 object-cover" style="object-position:50% 50%"/></picture></div></a></div><div class="flex flex-col justify-between h-full min-h-[269px]"><div class="pt-5 px-5"><a class="text-fluid-extra-small font-sans block w-fit mb-[10px] text-foreground hover:text-accent [transition:color_250ms]" href="/category/article/media-release">Media release</a><a class="block w-fit mb-5 hover:text-accent [transition:color_250ms]" href="/newsroom/tourism-to-become-91-billion-cornerstone-of-nsw-economy"><p class="h4 font-sans">Tourism to become $91 billion cornerstone of NSW economy</p></a></div><div class="flex justify-between items-end px-5 pb-5"><time class="text-fluid-extra-small font-sans text-foreground-accent-2 [transition:color_250ms]" dateTime="2024-10-07T22:14:00.000Z">Tuesday 8 Oct</time><a class="relative bg-offWhite group/button text-background overflow-hidden group-hover/item:bg-accent [transition:color_250ms,background_250ms] hover:text-accent group-hover:text-accent hover:bg-background hover:group-hover:bg-background flex items-center justify-center w-9 h-9 rounded-full" href="/newsroom/tourism-to-become-91-billion-cornerstone-of-nsw-economy"><span class="srOnly">Tourism to become $91 billion cornerstone of NSW economy</span><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-1/2 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:translate-x-8 betterhover:group-hover:translate-x-8 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-8 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:-translate-x-1/2 betterhover:group-hover:-translate-x-1/2 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></a></div></div></div></div><div class="slide w-full md:w-[55%] lg:w-1/3 flex-shrink-0"><div class="text-foreground color-changer bg-background cursor-pointer group/item rounded-[0.5rem] overflow-hidden flex flex-col h-full [transition:background_250ms]" style="--background:#FFF;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#F2F2F2;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF"><div><a class="relative block overflow-hidden flex-shrink-0" href="/newsroom/2024-nsw-wine-awards-winners-announced"><span class="srOnly">2024 NSW Wine Awards winners announced</span><div class="[transition:transform_550ms] group-hover/item:scale-105 relative w-full block overflow-hidden"><div style="padding-top:62.5%"></div><picture class="not-prose"><source srcSet="https://cdn.sanity.io/images/faycjvmy/production/ab9bae145bf853d4fc27faabc363ecd332f44db7-6400x3712.jpg/NSW%20Wine%20Awards%202024%20ICC%20Sydney-344%20(1).jpg?rect=231,0,5939,3712&w=320&h=200&fit=min&auto=format 320w,https://cdn.sanity.io/images/faycjvmy/production/ab9bae145bf853d4fc27faabc363ecd332f44db7-6400x3712.jpg/NSW%20Wine%20Awards%202024%20ICC%20Sydney-344%20(1).jpg?rect=236,0,5928,3712&w=420&h=263&fit=min&auto=format 420w,https://cdn.sanity.io/images/faycjvmy/production/ab9bae145bf853d4fc27faabc363ecd332f44db7-6400x3712.jpg/NSW%20Wine%20Awards%202024%20ICC%20Sydney-344%20(1).jpg?rect=231,0,5939,3712&w=640&h=400&fit=min&auto=format 640w,https://cdn.sanity.io/images/faycjvmy/production/ab9bae145bf853d4fc27faabc363ecd332f44db7-6400x3712.jpg/NSW%20Wine%20Awards%202024%20ICC%20Sydney-344%20(1).jpg?rect=231,0,5939,3712&w=1024&h=640&fit=min&auto=format 1024w,https://cdn.sanity.io/images/faycjvmy/production/ab9bae145bf853d4fc27faabc363ecd332f44db7-6400x3712.jpg/NSW%20Wine%20Awards%202024%20ICC%20Sydney-344%20(1).jpg?rect=231,0,5939,3712&w=1200&h=750&fit=min&auto=format 1200w,https://cdn.sanity.io/images/faycjvmy/production/ab9bae145bf853d4fc27faabc363ecd332f44db7-6400x3712.jpg/NSW%20Wine%20Awards%202024%20ICC%20Sydney-344%20(1).jpg?rect=231,0,5939,3712&w=1920&h=1200&fit=min&auto=format 1920w,https://cdn.sanity.io/images/faycjvmy/production/ab9bae145bf853d4fc27faabc363ecd332f44db7-6400x3712.jpg/NSW%20Wine%20Awards%202024%20ICC%20Sydney-344%20(1).jpg?rect=231,0,5939,3712&w=3200&h=2000&fit=min&auto=format 3200w"/><img data-sizes="auto" src="https://cdn.sanity.io/images/faycjvmy/production/ab9bae145bf853d4fc27faabc363ecd332f44db7-6400x3712.jpg/NSW%20Wine%20Awards%202024%20ICC%20Sydney-344%20(1).jpg?rect=231,0,5939,3712&w=320&h=200&fit=min&auto=format" loading="lazy" class="opacity-0 absolute w-full h-full inset-0 object-cover" style="object-position:50% 50%"/></picture></div></a></div><div class="flex flex-col justify-between h-full min-h-[269px]"><div class="pt-5 px-5"><a class="text-fluid-extra-small font-sans block w-fit mb-[10px] text-foreground hover:text-accent [transition:color_250ms]" href="/category/article/media-release">Media release</a><a class="block w-fit mb-5 hover:text-accent [transition:color_250ms]" href="/newsroom/2024-nsw-wine-awards-winners-announced"><p class="h4 font-sans">2024 NSW Wine Awards winners announced</p></a></div><div class="flex justify-between items-end px-5 pb-5"><time class="text-fluid-extra-small font-sans text-foreground-accent-2 [transition:color_250ms]" dateTime="2024-11-01T02:39:00.000Z">Friday 1 Nov</time><a class="relative bg-offWhite group/button text-background overflow-hidden group-hover/item:bg-accent [transition:color_250ms,background_250ms] hover:text-accent group-hover:text-accent hover:bg-background hover:group-hover:bg-background flex items-center justify-center w-9 h-9 rounded-full" href="/newsroom/2024-nsw-wine-awards-winners-announced"><span class="srOnly">2024 NSW Wine Awards winners announced</span><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-1/2 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:translate-x-8 betterhover:group-hover:translate-x-8 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-8 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:-translate-x-1/2 betterhover:group-hover:-translate-x-1/2 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></a></div></div></div></div><div class="slide w-full md:w-[55%] lg:w-1/3 flex-shrink-0"><div class="text-foreground color-changer bg-background cursor-pointer group/item rounded-[0.5rem] overflow-hidden flex flex-col h-full [transition:background_250ms]" style="--background:#FFF;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#F2F2F2;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF"><div><a class="relative block overflow-hidden flex-shrink-0" href="/newsroom/the-winner-is-sydney-our-marathon-is-the-next-world-major"><span class="srOnly">The winner is Sydney! Our marathon is the next World Major</span><div class="[transition:transform_550ms] group-hover/item:scale-105 relative w-full block overflow-hidden"><div style="padding-top:62.5%"></div><picture class="not-prose"><source srcSet="https://cdn.sanity.io/images/faycjvmy/production/9391d4f71dc2c247302c264143d660e1dddc1864-1791x1193.png/sydney-marathon-bridge.png?rect=0,38,1791,1119&w=320&h=200&fit=min&auto=format 320w,https://cdn.sanity.io/images/faycjvmy/production/9391d4f71dc2c247302c264143d660e1dddc1864-1791x1193.png/sydney-marathon-bridge.png?rect=0,36,1791,1122&w=420&h=263&fit=min&auto=format 420w,https://cdn.sanity.io/images/faycjvmy/production/9391d4f71dc2c247302c264143d660e1dddc1864-1791x1193.png/sydney-marathon-bridge.png?rect=0,38,1791,1119&w=640&h=400&fit=min&auto=format 640w,https://cdn.sanity.io/images/faycjvmy/production/9391d4f71dc2c247302c264143d660e1dddc1864-1791x1193.png/sydney-marathon-bridge.png?rect=0,38,1791,1119&w=1024&h=640&fit=min&auto=format 1024w,https://cdn.sanity.io/images/faycjvmy/production/9391d4f71dc2c247302c264143d660e1dddc1864-1791x1193.png/sydney-marathon-bridge.png?rect=0,38,1791,1119&w=1200&h=750&fit=min&auto=format 1200w"/><img data-sizes="auto" src="https://cdn.sanity.io/images/faycjvmy/production/9391d4f71dc2c247302c264143d660e1dddc1864-1791x1193.png/sydney-marathon-bridge.png?rect=0,38,1791,1119&w=320&h=200&fit=min&auto=format" loading="lazy" class="opacity-0 absolute w-full h-full inset-0 object-cover" style="object-position:50% 50%"/></picture></div></a></div><div class="flex flex-col justify-between h-full min-h-[269px]"><div class="pt-5 px-5"><a class="text-fluid-extra-small font-sans block w-fit mb-[10px] text-foreground hover:text-accent [transition:color_250ms]" href="/category/article/media-release">Media release</a><a class="block w-fit mb-5 hover:text-accent [transition:color_250ms]" href="/newsroom/the-winner-is-sydney-our-marathon-is-the-next-world-major"><p class="h4 font-sans">The winner is Sydney! Our marathon is the next World Major</p></a></div><div class="flex justify-between items-end px-5 pb-5"><time class="text-fluid-extra-small font-sans text-foreground-accent-2 [transition:color_250ms]" dateTime="2024-11-03T21:07:00.000Z">Monday 4 Nov</time><a class="relative bg-offWhite group/button text-background overflow-hidden group-hover/item:bg-accent [transition:color_250ms,background_250ms] hover:text-accent group-hover:text-accent hover:bg-background hover:group-hover:bg-background flex items-center justify-center w-9 h-9 rounded-full" href="/newsroom/the-winner-is-sydney-our-marathon-is-the-next-world-major"><span class="srOnly">The winner is Sydney! Our marathon is the next World Major</span><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-1/2 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:translate-x-8 betterhover:group-hover:translate-x-8 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-8 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:-translate-x-1/2 betterhover:group-hover:-translate-x-1/2 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></a></div></div></div></div></div></div></div></section></section><section class="text-foreground color-changer bg-background [&>*:last-child]:!mb-0 pt-10 md:pt-28 pb-14 md:pb-28" style="--background:#495054;--foreground:#FFF;--foreground-invert:#22272B;--foreground-accent:rgba(255, 255, 255, 0.8);--button-background:#FFF;--button-foreground:#FFF;--foreground-accent-2:rgba(255, 255, 255, 0.8);--border:rgba(255, 255, 255, 0.2);--accent:#146CFD;--accent-foreground:#FFF"><section class="featured-campaign w-auto mb-16 md:mb-28"><div class="w-auto grid-layout max-content gutter-p"><div class="col-span-full medium:col-span-5 relative self-start"><span class="text-fluid-body-small font-sans block mb-4 medium:mb-5 medium:absolute medium:bottom-full">Marketing campaign</span><h2 class="h2 font-sans" id="Destination NSW invites visitors to Feel New">Destination NSW invites visitors to Feel New</h2></div><div class="col-span-full medium:col-start-7 medium:col-span-6 lg:col-start-7 lg:col-span-6"><div class="block text-20 md:text-fluid-h4 text-foreground-accent opacity-60 w-full"><div><p>The Feel New visitor brand highlights the unique combination of vibrant culture and natural wonder in NSW that leaves an impression on visitors long after their visit ends.</p></div></div><div class="flex flex-wrap gap-x-[10px] mt-12"><a class="h-11 whitespace-nowrap group flex items-center" style="--border:var(--background);--background:#146CFD;--foreground:#FFF;--hover-background:#002664;--hover-foreground:#FFF;--hover-border:var(--hover-background)" href="/marketing/feel-new-visitor-brand"><span class="h-9 text-foreground bg-background border-border betterhover:group-hover:text-[var(--hover-foreground)] betterhover:group-hover:bg-[var(--hover-background)] betterhover:group-hover:border-[var(--hover-border)] group-[.is-active]:text-[var(--hover-foreground)] group-[.is-active]:bg-[var(--hover-background)] group-[.is-active]:border-[var(--hover-border)] flex items-center transition-colors ease-in-out duration w-fit border rounded-[0.5rem] px-3 py-2"><span class="flex items-center h-full w-full justify-between gap-x-2 md:gap-x-[0.625rem]"><span class="text-fluid-extra-small font-sans">See the brand here</span><span class="text-[var(--foreground)] betterhover:group-hover:text-[var(--hover-foreground)] overflow-hidden relative flex items-center justify-center w-4 h-4 transition-colors duration easing"><svg class="w-[10px] absolute top-1/2 left-1/2 -translate-y-1/2 left-1/2 -translate-y-1/2 transition-transform easing duration -translate-x-1/2 betterhover:group-hover:translate-x-8" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg><svg class="w-[10px] absolute top-1/2 left-1/2 -translate-y-1/2 left-1/2 -translate-y-1/2 transition-transform easing duration -translate-x-8 betterhover:group-hover:-translate-x-1/2" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></span></span></span></a></div></div></div><div class="mt-12 md:mt-24 w-auto max-content gutter-p"><div class="relative"><div class="group relative origin-top overflow-hidden rounded-[0.5rem]"><div class="aspect-[16/9]"></div><figure class="absolute inset-0 mx-auto w-auto"><div class="z-videoModalShadow pointer-events-none bg-black bg-opacity-80 fixed inset-0 opacity-0"></div><div class="w-full h-auto rounded-[0.5rem] overflow-hidden relative aspect-video" style="aspect-ratio:1920 / 1080"><button class="absolute w-full h-full inset-0 group z-[1] flex items-center justify-center" aria-label="play video" disabled=""><span class="absolute w-[2.75rem] h-[2.75rem] top-1/2 left-1/2 -translate-y-1/2 -translate-x-1/2 flex items-center rounded-full bg-blue text-white justify-center transition-transform duration-200 easing group-hover:scale-110"><svg class="w-[11px]" viewBox="0 0 6 8" xmlns="http://www.w3.org/2000/svg"><path d="M5.875 4.00379L0.541667 7.88258L0.541667 0.125L5.875 4.00379Z" fill="currentColor"></path></svg></span><img class="!absolute z-[8] inset-0 transition-opacity duration-1000 opacity-100" src="https://i.vimeocdn.com/video/1766848369-4619b3be782c935ab7e26a4cff37166e146448b56cc578ad924afb4f7f3130c9-d_1920x1080?r=pad" width="100%" alt="Feel New 30s_Full Frame_1"/></button><div class="top-0 left-0 flex items-center justify-center"><video class="w-full h-auto max-h-full rounded-[0.5rem] overflow-hidden transition-opacity duration-300 opacity-0" muted="" loop="" playsInline=""></video></div></div><div class="z-videoModal fixed top-5 right-5 opacity-0 pointer-events-none"><button class="flex justify-center items-center flex-shrink-0 group whitespace-nowrap transition-colors duration-200 ease-in-out min-w-[2.75rem] h-11" aria-label="Close Video"><div class="text-14 flex justify-center items-center transition-colors duration-200 ease-in-out bg-button-background text-button-foreground group-hover:bg-accent group-hover:text-accent-foreground min-w-[2.25rem] h-9 rounded-lg"><div class="w-3.5 relative"><span class="translate-y-0 rotate-45 block w-full h-px bg-current absolute duration-[var(--duration)] ease transition-transform"></span><span class="translate-y-0 -rotate-45 block w-full h-px bg-current absolute duration-[var(--duration)] ease transition-transform"></span></div></div></button></div></figure><div class="absolute pointer-events-none inset-0 bg-black opacity-20"></div></div></div></div></section></section><section class="text-foreground color-changer bg-background [&>*:last-child]:!mb-0 pt-10 md:pt-28 pb-14 md:pb-28" style="--background:#FFFFFF;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#F2F2F2;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF"><div class="mb-14 md:mb-24 section-header w-auto grid-layout max-content gutter-p"><div class="col-span-full md:col-span-6"><h2 class="h2 font-sans whitespace-pre-wrap" id="Business support">Business support</h2></div><div class="col-span-full md:col-span-6"><h3 class="text-foreground-accent block whitespace-pre-wrap mb-12 text-fluid-h5 md:text-fluid-h4">Get the tools, knowledge and resources your business needs to promote NSW destinations and experiences in Australia and beyond.</h3><a class="inline-flex h-11 whitespace-nowrap group flex items-center" style="--border:var(--background);--background:#F2F2F2;--foreground:#22272B;--hover-background:#146CFD;--hover-foreground:#FFF;--hover-border:var(--hover-background)" href="/destination-nsw-business-support"><span class="h-9 text-foreground bg-background border-border betterhover:group-hover:text-[var(--hover-foreground)] betterhover:group-hover:bg-[var(--hover-background)] betterhover:group-hover:border-[var(--hover-border)] group-[.is-active]:text-[var(--hover-foreground)] group-[.is-active]:bg-[var(--hover-background)] group-[.is-active]:border-[var(--hover-border)] flex items-center transition-colors ease-in-out duration w-fit border rounded-[0.5rem] px-3 py-2"><span class="flex items-center h-full w-full justify-between gap-x-2 md:gap-x-[0.625rem]"><span class="text-fluid-extra-small font-sans">View resources here</span><span class="text-[var(--foreground)] betterhover:group-hover:text-[var(--hover-foreground)] overflow-hidden relative flex items-center justify-center w-4 h-4 transition-colors duration easing"><svg class="w-[10px] absolute top-1/2 left-1/2 -translate-y-1/2 left-1/2 -translate-y-1/2 transition-transform easing duration -translate-x-1/2 betterhover:group-hover:translate-x-8" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg><svg class="w-[10px] absolute top-1/2 left-1/2 -translate-y-1/2 left-1/2 -translate-y-1/2 transition-transform easing duration -translate-x-8 betterhover:group-hover:-translate-x-1/2" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></span></span></span></a></div></div><section class="overflow-hidden w-auto mb-16 md:mb-28"><section class="w-auto max-content gutter-p"><div class="keen-slider !overflow-visible flex flex-col gap-y-5 md:flex-row"><div class="keen-slider__slide"><a class="text-foreground color-changer bg-background md:min-h-[27rem] h-full pb-5 group/item rounded-[0.5rem] overflow-hidden flex flex-col [transition:background_250ms]" style="--background:#F2F2F2;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#FFF;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF" href="/destination-nsw-business-support/nsw-first-program"><div class="relative w-full aspect-[430/270] overflow-hidden"><div class="absolute inset-0 group-hover/item:scale-105 [transition:transform_550ms] w-full block overflow-hidden"><div style="padding-top:62.7906976744186%"></div><picture class="not-prose"><source srcSet="https://cdn.sanity.io/images/faycjvmy/production/df0e02fe5306dff649ffdde54b0c7903e57b4e88-4320x2430.png/Video.png?rect=226,0,3869,2430&w=320&h=201&fit=min&auto=format 320w,https://cdn.sanity.io/images/faycjvmy/production/df0e02fe5306dff649ffdde54b0c7903e57b4e88-4320x2430.png/Video.png?rect=227,0,3866,2430&w=420&h=264&fit=min&auto=format 420w,https://cdn.sanity.io/images/faycjvmy/production/df0e02fe5306dff649ffdde54b0c7903e57b4e88-4320x2430.png/Video.png?rect=226,0,3869,2430&w=640&h=402&fit=min&auto=format 640w,https://cdn.sanity.io/images/faycjvmy/production/df0e02fe5306dff649ffdde54b0c7903e57b4e88-4320x2430.png/Video.png?rect=225,0,3870,2430&w=1024&h=643&fit=min&auto=format 1024w,https://cdn.sanity.io/images/faycjvmy/production/df0e02fe5306dff649ffdde54b0c7903e57b4e88-4320x2430.png/Video.png?rect=224,0,3873,2430&w=1200&h=753&fit=min&auto=format 1200w,https://cdn.sanity.io/images/faycjvmy/production/df0e02fe5306dff649ffdde54b0c7903e57b4e88-4320x2430.png/Video.png?rect=226,0,3869,2430&w=1920&h=1206&fit=min&auto=format 1920w,https://cdn.sanity.io/images/faycjvmy/production/df0e02fe5306dff649ffdde54b0c7903e57b4e88-4320x2430.png/Video.png?rect=225,0,3871,2430&w=3200&h=2009&fit=min&auto=format 3200w"/><img data-sizes="auto" alt="Feel New South Wales expo set up" src="https://cdn.sanity.io/images/faycjvmy/production/df0e02fe5306dff649ffdde54b0c7903e57b4e88-4320x2430.png/Video.png?rect=226,0,3869,2430&w=320&h=201&fit=min&auto=format" loading="lazy" class="opacity-0 absolute w-full h-full inset-0 object-cover" style="object-position:50% 50%"/></picture></div></div><div class="px-5 mt-5"><h4 class="h5 font-sans md:text-fluid-h4 mb-2 line-clamp-2 md:h-[1.2em] [transition:color_250ms]">NSW First</h4></div><div class="px-5 flex flex-col justify-between flex-grow pt-2.5"><p class="text-fluid-body-small font-sans text-foreground-accent-2 mb-12 [transition:color_250ms]">The NSW First Program helps visitor economy businesses to develop, promote and sell world-class experiences.</p><div class="flex justify-end md:justify-start"><span class="relative bg-white group/button text-background overflow-hidden group-hover/item:bg-accent [transition:color_250ms,background_250ms] hover:text-accent group-hover:text-accent hover:bg-background hover:group-hover:bg-background flex items-center justify-center w-9 h-9 rounded-full"><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-1/2 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:translate-x-8 betterhover:group-hover:translate-x-8 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-8 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:-translate-x-1/2 betterhover:group-hover:-translate-x-1/2 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></span></div></div></a></div><div class="keen-slider__slide"><a class="text-foreground color-changer bg-background md:min-h-[27rem] h-full pb-5 group/item rounded-[0.5rem] overflow-hidden flex flex-col [transition:background_250ms]" style="--background:#F2F2F2;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#FFF;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF" href="/marketing"><div class="relative w-full aspect-[430/270] overflow-hidden"><div class="absolute inset-0 group-hover/item:scale-105 [transition:transform_550ms] w-full block overflow-hidden"><div style="padding-top:62.7906976744186%"></div><picture class="not-prose"><source srcSet="https://cdn.sanity.io/images/faycjvmy/production/5f9dc8c3458a1ebf659982665c873a9df48455f2-3463x2311.jpg/197501-2%20(1).jpg?rect=0,69,3463,2175&w=320&h=201&fit=min&auto=format 320w,https://cdn.sanity.io/images/faycjvmy/production/5f9dc8c3458a1ebf659982665c873a9df48455f2-3463x2311.jpg/197501-2%20(1).jpg?rect=0,68,3463,2177&w=420&h=264&fit=min&auto=format 420w,https://cdn.sanity.io/images/faycjvmy/production/5f9dc8c3458a1ebf659982665c873a9df48455f2-3463x2311.jpg/197501-2%20(1).jpg?rect=0,69,3463,2175&w=640&h=402&fit=min&auto=format 640w,https://cdn.sanity.io/images/faycjvmy/production/5f9dc8c3458a1ebf659982665c873a9df48455f2-3463x2311.jpg/197501-2%20(1).jpg?rect=0,69,3463,2175&w=1024&h=643&fit=min&auto=format 1024w,https://cdn.sanity.io/images/faycjvmy/production/5f9dc8c3458a1ebf659982665c873a9df48455f2-3463x2311.jpg/197501-2%20(1).jpg?rect=0,70,3463,2173&w=1200&h=753&fit=min&auto=format 1200w,https://cdn.sanity.io/images/faycjvmy/production/5f9dc8c3458a1ebf659982665c873a9df48455f2-3463x2311.jpg/197501-2%20(1).jpg?rect=0,69,3463,2175&w=1920&h=1206&fit=min&auto=format 1920w,https://cdn.sanity.io/images/faycjvmy/production/5f9dc8c3458a1ebf659982665c873a9df48455f2-3463x2311.jpg/197501-2%20(1).jpg?rect=0,69,3463,2174&w=3200&h=2009&fit=min&auto=format 3200w"/><img data-sizes="auto" alt="A person in an aquarium looking up with purple lighting" src="https://cdn.sanity.io/images/faycjvmy/production/5f9dc8c3458a1ebf659982665c873a9df48455f2-3463x2311.jpg/197501-2%20(1).jpg?rect=0,69,3463,2175&w=320&h=201&fit=min&auto=format" loading="lazy" class="opacity-0 absolute w-full h-full inset-0 object-cover" style="object-position:50% 50%"/></picture></div></div><div class="px-5 mt-5"><h4 class="h5 font-sans md:text-fluid-h4 mb-2 line-clamp-2 md:h-[1.2em] [transition:color_250ms]">Marketing</h4></div><div class="px-5 flex flex-col justify-between flex-grow pt-2.5"><p class="text-fluid-body-small font-sans text-foreground-accent-2 mb-12 [transition:color_250ms]">Destination NSW uses marketing initiatives to drive awareness and consideration of NSW as a premier visitor and major events destination. </p><div class="flex justify-end md:justify-start"><span class="relative bg-white group/button text-background overflow-hidden group-hover/item:bg-accent [transition:color_250ms,background_250ms] hover:text-accent group-hover:text-accent hover:bg-background hover:group-hover:bg-background flex items-center justify-center w-9 h-9 rounded-full"><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-1/2 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:translate-x-8 betterhover:group-hover:translate-x-8 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-8 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:-translate-x-1/2 betterhover:group-hover:-translate-x-1/2 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></span></div></div></a></div><div class="keen-slider__slide"><a class="text-foreground color-changer bg-background md:min-h-[27rem] h-full pb-5 group/item rounded-[0.5rem] overflow-hidden flex flex-col [transition:background_250ms]" style="--background:#F2F2F2;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#FFF;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF" href="/destination-nsw-business-support/grants-and-funding"><div class="relative w-full aspect-[430/270] overflow-hidden"><div class="absolute inset-0 group-hover/item:scale-105 [transition:transform_550ms] w-full block overflow-hidden"><div style="padding-top:62.7906976744186%"></div><picture class="not-prose"><source srcSet="https://cdn.sanity.io/images/faycjvmy/production/c882c302a2100688620e93a79ea9f62e1a0716e2-6400x4266.jpg/191267-56%20(1).jpg?rect=0,123,6400,4020&w=320&h=201&fit=min&auto=format 320w,https://cdn.sanity.io/images/faycjvmy/production/c882c302a2100688620e93a79ea9f62e1a0716e2-6400x4266.jpg/191267-56%20(1).jpg?rect=0,122,6400,4023&w=420&h=264&fit=min&auto=format 420w,https://cdn.sanity.io/images/faycjvmy/production/c882c302a2100688620e93a79ea9f62e1a0716e2-6400x4266.jpg/191267-56%20(1).jpg?rect=0,123,6400,4020&w=640&h=402&fit=min&auto=format 640w,https://cdn.sanity.io/images/faycjvmy/production/c882c302a2100688620e93a79ea9f62e1a0716e2-6400x4266.jpg/191267-56%20(1).jpg?rect=0,124,6400,4019&w=1024&h=643&fit=min&auto=format 1024w,https://cdn.sanity.io/images/faycjvmy/production/c882c302a2100688620e93a79ea9f62e1a0716e2-6400x4266.jpg/191267-56%20(1).jpg?rect=0,125,6400,4016&w=1200&h=753&fit=min&auto=format 1200w,https://cdn.sanity.io/images/faycjvmy/production/c882c302a2100688620e93a79ea9f62e1a0716e2-6400x4266.jpg/191267-56%20(1).jpg?rect=0,123,6400,4020&w=1920&h=1206&fit=min&auto=format 1920w,https://cdn.sanity.io/images/faycjvmy/production/c882c302a2100688620e93a79ea9f62e1a0716e2-6400x4266.jpg/191267-56%20(1).jpg?rect=0,124,6400,4018&w=3200&h=2009&fit=min&auto=format 3200w"/><img data-sizes="auto" alt="Indigenous Australia ceremony on stage with people sitting in the foreground out of focus" src="https://cdn.sanity.io/images/faycjvmy/production/c882c302a2100688620e93a79ea9f62e1a0716e2-6400x4266.jpg/191267-56%20(1).jpg?rect=0,123,6400,4020&w=320&h=201&fit=min&auto=format" loading="lazy" class="opacity-0 absolute w-full h-full inset-0 object-cover" style="object-position:50% 50%"/></picture></div></div><div class="px-5 mt-5"><h4 class="h5 font-sans md:text-fluid-h4 mb-2 line-clamp-2 md:h-[1.2em] [transition:color_250ms]">Grants & funding</h4></div><div class="px-5 flex flex-col justify-between flex-grow pt-2.5"><p class="text-fluid-body-small font-sans text-foreground-accent-2 mb-12 [transition:color_250ms]">Find a Destination NSW initiative, grant or funding program to help support your visitor economy business, project or community.</p><div class="flex justify-end md:justify-start"><span class="relative bg-white group/button text-background overflow-hidden group-hover/item:bg-accent [transition:color_250ms,background_250ms] hover:text-accent group-hover:text-accent hover:bg-background hover:group-hover:bg-background flex items-center justify-center w-9 h-9 rounded-full"><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-1/2 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:translate-x-8 betterhover:group-hover:translate-x-8 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-8 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:-translate-x-1/2 betterhover:group-hover:-translate-x-1/2 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></span></div></div></a></div></div></section></section></section><section class="text-foreground color-changer bg-background [&>*:last-child]:!mb-0 pt-10 md:pt-28 pb-14 md:pb-28" style="--background:#CDD3D6;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#F2F2F2;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF"><div class="mb-14 md:mb-24 section-header w-auto grid-layout max-content gutter-p"><div class="col-span-full md:col-span-6"><h2 class="h2 font-sans whitespace-pre-wrap" id="Events">Events</h2></div><div class="col-span-full md:col-span-6"><h3 class="text-foreground-accent block whitespace-pre-wrap mb-12 text-fluid-h5 md:text-fluid-h4">We support and participate in a range of events to promote NSW as a premier travel and business event destination.</h3><a class="inline-flex h-11 whitespace-nowrap group flex items-center" style="--border:var(--background);--background:#FFF;--foreground:#22272B;--hover-background:#146CFD;--hover-foreground:#FFF;--hover-border:var(--hover-background)" href="/events"><span class="h-9 text-foreground bg-background border-border betterhover:group-hover:text-[var(--hover-foreground)] betterhover:group-hover:bg-[var(--hover-background)] betterhover:group-hover:border-[var(--hover-border)] group-[.is-active]:text-[var(--hover-foreground)] group-[.is-active]:bg-[var(--hover-background)] group-[.is-active]:border-[var(--hover-border)] flex items-center transition-colors ease-in-out duration w-fit border rounded-[0.5rem] px-3 py-2"><span class="flex items-center h-full w-full justify-between gap-x-2 md:gap-x-[0.625rem]"><span class="text-fluid-extra-small font-sans">View events</span><span class="text-[var(--foreground)] betterhover:group-hover:text-[var(--hover-foreground)] overflow-hidden relative flex items-center justify-center w-4 h-4 transition-colors duration easing"><svg class="w-[10px] absolute top-1/2 left-1/2 -translate-y-1/2 left-1/2 -translate-y-1/2 transition-transform easing duration -translate-x-1/2 betterhover:group-hover:translate-x-8" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg><svg class="w-[10px] absolute top-1/2 left-1/2 -translate-y-1/2 left-1/2 -translate-y-1/2 transition-transform easing duration -translate-x-8 betterhover:group-hover:-translate-x-1/2" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></span></span></span></a></div></div></section><section class="text-foreground color-changer bg-background [&>*:last-child]:!mb-0 pt-10 md:pt-28 pb-14 md:pb-28" style="--background:#FFFFFF;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#F2F2F2;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF"><section class="overflow-hidden w-auto mb-16 md:mb-28"><section class="w-auto max-content gutter-p mb-16 md:mb-28"><h2 class="h2 font-sans slice-heading" id="Consumer events">Consumer events</h2></section><div class="w-auto max-content gutter-p"><div><div class="slider !overflow-visible flex-col gap-y-5 md:flex-row"><div class="slide w-full md:w-[55%] lg:w-1/3 flex-shrink-0"><div class="text-foreground color-changer bg-background cursor-pointer group/item rounded-[0.5rem] overflow-hidden flex flex-col h-full [transition:background_250ms]" style="--background:#F2F2F2;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#FFF;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF"><div><a class="relative block overflow-hidden flex-shrink-0" href="/vivid-sydney"><span class="srOnly">Vivid Sydney</span><div class="[transition:transform_550ms] group-hover/item:scale-105 relative w-full block overflow-hidden"><div style="padding-top:62.5%"></div><picture class="not-prose"><source srcSet="https://cdn.sanity.io/images/faycjvmy/production/d32e248f7d205ff2a68f53c985b9ea3a270b44e4-3500x2334.jpg/VividSydney2024_Hero_OpeningNight_QuayWest_CREDITDestinationNSW_DT_2_WebRes.jpg?rect=0,73,3500,2188&w=320&h=200&fit=min&auto=format 320w,https://cdn.sanity.io/images/faycjvmy/production/d32e248f7d205ff2a68f53c985b9ea3a270b44e4-3500x2334.jpg/VividSydney2024_Hero_OpeningNight_QuayWest_CREDITDestinationNSW_DT_2_WebRes.jpg?rect=0,71,3500,2192&w=420&h=263&fit=min&auto=format 420w,https://cdn.sanity.io/images/faycjvmy/production/d32e248f7d205ff2a68f53c985b9ea3a270b44e4-3500x2334.jpg/VividSydney2024_Hero_OpeningNight_QuayWest_CREDITDestinationNSW_DT_2_WebRes.jpg?rect=0,73,3500,2188&w=640&h=400&fit=min&auto=format 640w,https://cdn.sanity.io/images/faycjvmy/production/d32e248f7d205ff2a68f53c985b9ea3a270b44e4-3500x2334.jpg/VividSydney2024_Hero_OpeningNight_QuayWest_CREDITDestinationNSW_DT_2_WebRes.jpg?rect=0,73,3500,2188&w=1024&h=640&fit=min&auto=format 1024w,https://cdn.sanity.io/images/faycjvmy/production/d32e248f7d205ff2a68f53c985b9ea3a270b44e4-3500x2334.jpg/VividSydney2024_Hero_OpeningNight_QuayWest_CREDITDestinationNSW_DT_2_WebRes.jpg?rect=0,73,3500,2188&w=1200&h=750&fit=min&auto=format 1200w,https://cdn.sanity.io/images/faycjvmy/production/d32e248f7d205ff2a68f53c985b9ea3a270b44e4-3500x2334.jpg/VividSydney2024_Hero_OpeningNight_QuayWest_CREDITDestinationNSW_DT_2_WebRes.jpg?rect=0,73,3500,2188&w=1920&h=1200&fit=min&auto=format 1920w,https://cdn.sanity.io/images/faycjvmy/production/d32e248f7d205ff2a68f53c985b9ea3a270b44e4-3500x2334.jpg/VividSydney2024_Hero_OpeningNight_QuayWest_CREDITDestinationNSW_DT_2_WebRes.jpg?rect=0,73,3500,2188&w=3200&h=2000&fit=min&auto=format 3200w"/><img data-sizes="auto" alt="Sydney Opera House lit up with projection lights from Vivid Festival" src="https://cdn.sanity.io/images/faycjvmy/production/d32e248f7d205ff2a68f53c985b9ea3a270b44e4-3500x2334.jpg/VividSydney2024_Hero_OpeningNight_QuayWest_CREDITDestinationNSW_DT_2_WebRes.jpg?rect=0,73,3500,2188&w=320&h=200&fit=min&auto=format" loading="lazy" class="opacity-0 absolute w-full h-full inset-0 object-cover" style="object-position:50% 50%"/></picture></div></a></div><div class="flex flex-col justify-between h-full min-h-[269px]"><div class="pt-5 px-5"><a class="text-fluid-extra-small font-sans block w-fit mb-[10px] text-foreground hover:text-accent [transition:color_250ms]" href="/category/event/consumer-events">Consumer events</a><a class="block w-fit mb-5 hover:text-accent [transition:color_250ms]" href="/vivid-sydney"><p class="h4 font-sans">Vivid Sydney</p></a></div><div class="flex justify-between items-end px-5 pb-5"><time class="text-fluid-extra-small font-sans text-foreground-accent-2 [transition:color_250ms]" dateTime="2024-05-23T03:50:00.000Z">Thursday 23 May</time><a class="relative bg-white group/button text-background overflow-hidden group-hover/item:bg-accent [transition:color_250ms,background_250ms] hover:text-accent group-hover:text-accent hover:bg-background hover:group-hover:bg-background flex items-center justify-center w-9 h-9 rounded-full" href="/vivid-sydney"><span class="srOnly">Vivid Sydney</span><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-1/2 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:translate-x-8 betterhover:group-hover:translate-x-8 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-8 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:-translate-x-1/2 betterhover:group-hover:-translate-x-1/2 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></a></div></div></div></div><div class="slide w-full md:w-[55%] lg:w-1/3 flex-shrink-0"><div class="text-foreground color-changer bg-background cursor-pointer group/item rounded-[0.5rem] overflow-hidden flex flex-col h-full [transition:background_250ms]" style="--background:#F2F2F2;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#FFF;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF"><div><a class="relative block overflow-hidden flex-shrink-0" href="/sxsw-sydney-2024"><span class="srOnly">SXSW Sydney 2024</span><div class="[transition:transform_550ms] group-hover/item:scale-105 relative w-full block overflow-hidden"><div style="padding-top:62.5%"></div><picture class="not-prose"><source srcSet="https://cdn.sanity.io/images/faycjvmy/production/39a39482e4d03425a325fca682a08cb5161b8b11-2560x1707.jpg/10-19_ChancetheRapper_Photo-PaulMcMillan_0038-scaled.jpg?rect=0,54,2560,1600&w=320&h=200&fit=min&auto=format 320w,https://cdn.sanity.io/images/faycjvmy/production/39a39482e4d03425a325fca682a08cb5161b8b11-2560x1707.jpg/10-19_ChancetheRapper_Photo-PaulMcMillan_0038-scaled.jpg?rect=0,53,2560,1603&w=420&h=263&fit=min&auto=format 420w,https://cdn.sanity.io/images/faycjvmy/production/39a39482e4d03425a325fca682a08cb5161b8b11-2560x1707.jpg/10-19_ChancetheRapper_Photo-PaulMcMillan_0038-scaled.jpg?rect=0,54,2560,1600&w=640&h=400&fit=min&auto=format 640w,https://cdn.sanity.io/images/faycjvmy/production/39a39482e4d03425a325fca682a08cb5161b8b11-2560x1707.jpg/10-19_ChancetheRapper_Photo-PaulMcMillan_0038-scaled.jpg?rect=0,54,2560,1600&w=1024&h=640&fit=min&auto=format 1024w,https://cdn.sanity.io/images/faycjvmy/production/39a39482e4d03425a325fca682a08cb5161b8b11-2560x1707.jpg/10-19_ChancetheRapper_Photo-PaulMcMillan_0038-scaled.jpg?rect=0,54,2560,1600&w=1200&h=750&fit=min&auto=format 1200w,https://cdn.sanity.io/images/faycjvmy/production/39a39482e4d03425a325fca682a08cb5161b8b11-2560x1707.jpg/10-19_ChancetheRapper_Photo-PaulMcMillan_0038-scaled.jpg?rect=0,54,2560,1600&w=1920&h=1200&fit=min&auto=format 1920w"/><img data-sizes="auto" alt="Post Malone standing on stage in front of a large screen with SXSW Sydney on display" src="https://cdn.sanity.io/images/faycjvmy/production/39a39482e4d03425a325fca682a08cb5161b8b11-2560x1707.jpg/10-19_ChancetheRapper_Photo-PaulMcMillan_0038-scaled.jpg?rect=0,54,2560,1600&w=320&h=200&fit=min&auto=format" loading="lazy" class="opacity-0 absolute w-full h-full inset-0 object-cover" style="object-position:50% 50%"/></picture></div></a></div><div class="flex flex-col justify-between h-full min-h-[269px]"><div class="pt-5 px-5"><a class="text-fluid-extra-small font-sans block w-fit mb-[10px] text-foreground hover:text-accent [transition:color_250ms]" href="/category/event/consumer-events">Consumer events</a><a class="block w-fit mb-5 hover:text-accent [transition:color_250ms]" href="/sxsw-sydney-2024"><p class="h4 font-sans">SXSW Sydney 2024</p></a></div><div class="flex justify-between items-end px-5 pb-5"><time class="text-fluid-extra-small font-sans text-foreground-accent-2 [transition:color_250ms]" dateTime="2024-10-14T03:14:00.000Z">Monday 14 Oct</time><a class="relative bg-white group/button text-background overflow-hidden group-hover/item:bg-accent [transition:color_250ms,background_250ms] hover:text-accent group-hover:text-accent hover:bg-background hover:group-hover:bg-background flex items-center justify-center w-9 h-9 rounded-full" href="/sxsw-sydney-2024"><span class="srOnly">SXSW Sydney 2024</span><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-1/2 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:translate-x-8 betterhover:group-hover:translate-x-8 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-8 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:-translate-x-1/2 betterhover:group-hover:-translate-x-1/2 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></a></div></div></div></div></div></div></div></section><div class="bg-border h-px w-full mb-8"></div><section class="overflow-hidden w-auto mb-16 md:mb-28"><section class="w-auto max-content gutter-p mb-16 md:mb-28"><h2 class="h2 font-sans slice-heading" id="Industry events">Industry events</h2></section><div class="w-auto max-content gutter-p"><div><div class="slider !overflow-visible flex-col gap-y-5 md:flex-row"><div class="slide w-full md:w-[55%] lg:w-1/3 flex-shrink-0"><div class="text-foreground color-changer bg-background cursor-pointer group/item rounded-[0.5rem] overflow-hidden flex flex-col h-full [transition:background_250ms]" style="--background:#F2F2F2;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#FFF;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF"><div><a class="relative block overflow-hidden flex-shrink-0" href="/events/nsw-visitor-economy-forum-2024"><span class="srOnly">NSW Visitor Economy Forum 2024</span><div class="[transition:transform_550ms] group-hover/item:scale-105 relative w-full block overflow-hidden"><div style="padding-top:62.5%"></div><picture class="not-prose"><source srcSet="https://cdn.sanity.io/images/faycjvmy/production/d57446d9b071c3442fc177747b6262232c5a8afd-1470x980.jpg/VEF_2023_Sydney_ICC_CREDITDestinationNSW_DK-23%201.jpg?rect=0,31,1470,919&w=320&h=200&fit=min&auto=format 320w,https://cdn.sanity.io/images/faycjvmy/production/d57446d9b071c3442fc177747b6262232c5a8afd-1470x980.jpg/VEF_2023_Sydney_ICC_CREDITDestinationNSW_DK-23%201.jpg?rect=0,30,1470,920&w=420&h=263&fit=min&auto=format 420w,https://cdn.sanity.io/images/faycjvmy/production/d57446d9b071c3442fc177747b6262232c5a8afd-1470x980.jpg/VEF_2023_Sydney_ICC_CREDITDestinationNSW_DK-23%201.jpg?rect=0,31,1470,919&w=640&h=400&fit=min&auto=format 640w,https://cdn.sanity.io/images/faycjvmy/production/d57446d9b071c3442fc177747b6262232c5a8afd-1470x980.jpg/VEF_2023_Sydney_ICC_CREDITDestinationNSW_DK-23%201.jpg?rect=0,31,1470,919&w=1024&h=640&fit=min&auto=format 1024w,https://cdn.sanity.io/images/faycjvmy/production/d57446d9b071c3442fc177747b6262232c5a8afd-1470x980.jpg/VEF_2023_Sydney_ICC_CREDITDestinationNSW_DK-23%201.jpg?rect=0,31,1470,919&w=1200&h=750&fit=min&auto=format 1200w"/><img data-sizes="auto" src="https://cdn.sanity.io/images/faycjvmy/production/d57446d9b071c3442fc177747b6262232c5a8afd-1470x980.jpg/VEF_2023_Sydney_ICC_CREDITDestinationNSW_DK-23%201.jpg?rect=0,31,1470,919&w=320&h=200&fit=min&auto=format" loading="lazy" class="opacity-0 absolute w-full h-full inset-0 object-cover" style="object-position:50% 50%"/></picture></div></a></div><div class="flex flex-col justify-between h-full min-h-[269px]"><div class="pt-5 px-5"><a class="text-fluid-extra-small font-sans block w-fit mb-[10px] text-foreground hover:text-accent [transition:color_250ms]" href="/category/event/industry-events">Industry events</a><a class="block w-fit mb-5 hover:text-accent [transition:color_250ms]" href="/events/nsw-visitor-economy-forum-2024"><p class="h4 font-sans">NSW Visitor Economy Forum 2024</p></a></div><div class="flex justify-between items-end px-5 pb-5"><time class="text-fluid-extra-small font-sans text-foreground-accent-2 [transition:color_250ms]" dateTime="2024-10-03T03:10:00.000Z">Thursday 3 Oct</time><a class="relative bg-white group/button text-background overflow-hidden group-hover/item:bg-accent [transition:color_250ms,background_250ms] hover:text-accent group-hover:text-accent hover:bg-background hover:group-hover:bg-background flex items-center justify-center w-9 h-9 rounded-full" href="/events/nsw-visitor-economy-forum-2024"><span class="srOnly">NSW Visitor Economy Forum 2024</span><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-1/2 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:translate-x-8 betterhover:group-hover:translate-x-8 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-8 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:-translate-x-1/2 betterhover:group-hover:-translate-x-1/2 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></a></div></div></div></div><div class="slide w-full md:w-[55%] lg:w-1/3 flex-shrink-0"><div class="text-foreground color-changer bg-background cursor-pointer group/item rounded-[0.5rem] overflow-hidden flex flex-col h-full [transition:background_250ms]" style="--background:#F2F2F2;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#FFF;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF"><div><a class="relative block overflow-hidden flex-shrink-0" href="/events/focus-on-north-asia-workshop"><span class="srOnly">Focus on North Asia 2024</span><div class="[transition:transform_550ms] group-hover/item:scale-105 relative w-full block overflow-hidden"><div style="padding-top:62.5%"></div><picture class="not-prose"><source srcSet="https://cdn.sanity.io/images/faycjvmy/production/d6d3c88d274409b1a525609ce04e7a18416cdaa4-3500x2333.jpg/FocusOnNorthAsia_2024_Sydney_ManlyPacificHotelM-Gallery_CREDITDestinationNSW%20_PM-016.jpg?rect=0,73,3500,2188&w=320&h=200&fit=min&auto=format 320w,https://cdn.sanity.io/images/faycjvmy/production/d6d3c88d274409b1a525609ce04e7a18416cdaa4-3500x2333.jpg/FocusOnNorthAsia_2024_Sydney_ManlyPacificHotelM-Gallery_CREDITDestinationNSW%20_PM-016.jpg?rect=0,71,3500,2192&w=420&h=263&fit=min&auto=format 420w,https://cdn.sanity.io/images/faycjvmy/production/d6d3c88d274409b1a525609ce04e7a18416cdaa4-3500x2333.jpg/FocusOnNorthAsia_2024_Sydney_ManlyPacificHotelM-Gallery_CREDITDestinationNSW%20_PM-016.jpg?rect=0,73,3500,2188&w=640&h=400&fit=min&auto=format 640w,https://cdn.sanity.io/images/faycjvmy/production/d6d3c88d274409b1a525609ce04e7a18416cdaa4-3500x2333.jpg/FocusOnNorthAsia_2024_Sydney_ManlyPacificHotelM-Gallery_CREDITDestinationNSW%20_PM-016.jpg?rect=0,73,3500,2188&w=1024&h=640&fit=min&auto=format 1024w,https://cdn.sanity.io/images/faycjvmy/production/d6d3c88d274409b1a525609ce04e7a18416cdaa4-3500x2333.jpg/FocusOnNorthAsia_2024_Sydney_ManlyPacificHotelM-Gallery_CREDITDestinationNSW%20_PM-016.jpg?rect=0,73,3500,2188&w=1200&h=750&fit=min&auto=format 1200w,https://cdn.sanity.io/images/faycjvmy/production/d6d3c88d274409b1a525609ce04e7a18416cdaa4-3500x2333.jpg/FocusOnNorthAsia_2024_Sydney_ManlyPacificHotelM-Gallery_CREDITDestinationNSW%20_PM-016.jpg?rect=0,73,3500,2188&w=1920&h=1200&fit=min&auto=format 1920w,https://cdn.sanity.io/images/faycjvmy/production/d6d3c88d274409b1a525609ce04e7a18416cdaa4-3500x2333.jpg/FocusOnNorthAsia_2024_Sydney_ManlyPacificHotelM-Gallery_CREDITDestinationNSW%20_PM-016.jpg?rect=0,73,3500,2188&w=3200&h=2000&fit=min&auto=format 3200w"/><img data-sizes="auto" src="https://cdn.sanity.io/images/faycjvmy/production/d6d3c88d274409b1a525609ce04e7a18416cdaa4-3500x2333.jpg/FocusOnNorthAsia_2024_Sydney_ManlyPacificHotelM-Gallery_CREDITDestinationNSW%20_PM-016.jpg?rect=0,73,3500,2188&w=320&h=200&fit=min&auto=format" loading="lazy" class="opacity-0 absolute w-full h-full inset-0 object-cover" style="object-position:50% 50%"/></picture></div></a></div><div class="flex flex-col justify-between h-full min-h-[269px]"><div class="pt-5 px-5"><a class="text-fluid-extra-small font-sans block w-fit mb-[10px] text-foreground hover:text-accent [transition:color_250ms]" href="/category/event/industry-events">Industry events</a><a class="block w-fit mb-5 hover:text-accent [transition:color_250ms]" href="/events/focus-on-north-asia-workshop"><p class="h4 font-sans">Focus on North Asia 2024</p></a></div><div class="flex justify-between items-end px-5 pb-5"><time class="text-fluid-extra-small font-sans text-foreground-accent-2 [transition:color_250ms]" dateTime="2024-11-14T06:12:00.000Z">Thursday 14 Nov</time><a class="relative bg-white group/button text-background overflow-hidden group-hover/item:bg-accent [transition:color_250ms,background_250ms] hover:text-accent group-hover:text-accent hover:bg-background hover:group-hover:bg-background flex items-center justify-center w-9 h-9 rounded-full" href="/events/focus-on-north-asia-workshop"><span class="srOnly">Focus on North Asia 2024</span><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-1/2 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:translate-x-8 betterhover:group-hover:translate-x-8 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-8 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:-translate-x-1/2 betterhover:group-hover:-translate-x-1/2 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></a></div></div></div></div><div class="slide w-full md:w-[55%] lg:w-1/3 flex-shrink-0"><div class="text-foreground color-changer bg-background cursor-pointer group/item rounded-[0.5rem] overflow-hidden flex flex-col h-full [transition:background_250ms]" style="--background:#F2F2F2;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#FFF;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF"><div><a class="relative block overflow-hidden flex-shrink-0" href="/events/nsw-tourism-awards"><span class="srOnly">NSW Tourism Awards</span><div class="[transition:transform_550ms] group-hover/item:scale-105 relative w-full block overflow-hidden"><div style="padding-top:62.5%"></div><picture class="not-prose"><source srcSet="https://cdn.sanity.io/images/faycjvmy/production/ac1baa0058d36607515cce92c603566e21c11b49-5392x3521.jpg/All%20Winners%20NSWTA_Awards_2023%20GP00010-COPY.jpg?rect=0,76,5392,3370&w=320&h=200&fit=min&auto=format 320w,https://cdn.sanity.io/images/faycjvmy/production/ac1baa0058d36607515cce92c603566e21c11b49-5392x3521.jpg/All%20Winners%20NSWTA_Awards_2023%20GP00010-COPY.jpg?rect=0,73,5392,3376&w=420&h=263&fit=min&auto=format 420w,https://cdn.sanity.io/images/faycjvmy/production/ac1baa0058d36607515cce92c603566e21c11b49-5392x3521.jpg/All%20Winners%20NSWTA_Awards_2023%20GP00010-COPY.jpg?rect=0,76,5392,3370&w=640&h=400&fit=min&auto=format 640w,https://cdn.sanity.io/images/faycjvmy/production/ac1baa0058d36607515cce92c603566e21c11b49-5392x3521.jpg/All%20Winners%20NSWTA_Awards_2023%20GP00010-COPY.jpg?rect=0,76,5392,3370&w=1024&h=640&fit=min&auto=format 1024w,https://cdn.sanity.io/images/faycjvmy/production/ac1baa0058d36607515cce92c603566e21c11b49-5392x3521.jpg/All%20Winners%20NSWTA_Awards_2023%20GP00010-COPY.jpg?rect=0,76,5392,3370&w=1200&h=750&fit=min&auto=format 1200w,https://cdn.sanity.io/images/faycjvmy/production/ac1baa0058d36607515cce92c603566e21c11b49-5392x3521.jpg/All%20Winners%20NSWTA_Awards_2023%20GP00010-COPY.jpg?rect=0,76,5392,3370&w=1920&h=1200&fit=min&auto=format 1920w,https://cdn.sanity.io/images/faycjvmy/production/ac1baa0058d36607515cce92c603566e21c11b49-5392x3521.jpg/All%20Winners%20NSWTA_Awards_2023%20GP00010-COPY.jpg?rect=0,76,5392,3370&w=3200&h=2000&fit=min&auto=format 3200w"/><img data-sizes="auto" alt="2023 NSW Tourism Awards" src="https://cdn.sanity.io/images/faycjvmy/production/ac1baa0058d36607515cce92c603566e21c11b49-5392x3521.jpg/All%20Winners%20NSWTA_Awards_2023%20GP00010-COPY.jpg?rect=0,76,5392,3370&w=320&h=200&fit=min&auto=format" loading="lazy" class="opacity-0 absolute w-full h-full inset-0 object-cover" style="object-position:50% 50%"/></picture></div></a></div><div class="flex flex-col justify-between h-full min-h-[269px]"><div class="pt-5 px-5"><a class="text-fluid-extra-small font-sans block w-fit mb-[10px] text-foreground hover:text-accent [transition:color_250ms]" href="/category/event/industry-events">Industry events</a><a class="block w-fit mb-5 hover:text-accent [transition:color_250ms]" href="/events/nsw-tourism-awards"><p class="h4 font-sans">NSW Tourism Awards</p></a></div><div class="flex justify-between items-end px-5 pb-5"><time class="text-fluid-extra-small font-sans text-foreground-accent-2 [transition:color_250ms]"></time><a class="relative bg-white group/button text-background overflow-hidden group-hover/item:bg-accent [transition:color_250ms,background_250ms] hover:text-accent group-hover:text-accent hover:bg-background hover:group-hover:bg-background flex items-center justify-center w-9 h-9 rounded-full" href="/events/nsw-tourism-awards"><span class="srOnly">NSW Tourism Awards</span><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-1/2 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:translate-x-8 betterhover:group-hover:translate-x-8 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-8 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:-translate-x-1/2 betterhover:group-hover:-translate-x-1/2 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></a></div></div></div></div></div></div></div></section></section><section class="text-foreground color-changer bg-background [&>*:last-child]:!mb-0 pt-10 md:pt-28 pb-14 md:pb-28" style="--background:#FFFFFF;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#F2F2F2;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF"><section><div class="pb-12 w-auto max-content gutter-p"><h2 class="text-fluid-h5 md:text-fluid-h4"><span>Stay on top of visitor economy news</span><span class="text-foreground-accent block">Subscribe to our newsletters</span></h2><button class="mt-12 h-11 whitespace-nowrap group flex items-center" 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easing"><svg class="absolute top-1/2 left-1/2 -translate-y-1/2 left-1/2 -translate-y-1/2 transition-transform easing duration w-3 h-3 -translate-x-1/2 betterhover:group-hover:translate-x-8" width="14" height="14" viewBox="0 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" stroke-width="0" clip-rule="evenodd" d="M1.75 1.75L1.75 12.25L12.25 12.25L12.25 7H13.75L13.75 12.25C13.75 13.075 13.075 13.75 12.25 13.75L1.75 13.75C0.9175 13.75 0.25 13.075 0.25 12.25L0.25 1.75C0.25 0.925 0.9175 0.25 1.75 0.25L7 0.25L7 1.75L1.75 1.75ZM8.5 1.75L8.5 0.25L13.75 0.25L13.75 5.5H12.25L12.25 2.8075L4.8775 10.18L3.82 9.1225L11.1925 1.75L8.5 1.75Z" fill="currentColor"></path></svg><svg class="absolute top-1/2 left-1/2 -translate-y-1/2 left-1/2 -translate-y-1/2 transition-transform easing duration w-3 h-3 -translate-x-8 betterhover:group-hover:-translate-x-1/2" width="14" height="14" viewBox="0 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" stroke-width="0" clip-rule="evenodd" d="M1.75 1.75L1.75 12.25L12.25 12.25L12.25 7H13.75L13.75 12.25C13.75 13.075 13.075 13.75 12.25 13.75L1.75 13.75C0.9175 13.75 0.25 13.075 0.25 12.25L0.25 1.75C0.25 0.925 0.9175 0.25 1.75 0.25L7 0.25L7 1.75L1.75 1.75ZM8.5 1.75L8.5 0.25L13.75 0.25L13.75 5.5H12.25L12.25 2.8075L4.8775 10.18L3.82 9.1225L11.1925 1.75L8.5 1.75Z" fill="currentColor"></path></svg></span></span></span></button></div><hr class="border-border h-px max-content-p w-full"/><div class="overflow-hidden pt-8 md:pt-12"><div class="w-auto max-content gutter-p"><h3 class="text-fluid-h5 md:text-fluid-h4">Quick links</h3><div class="mt-20 md:mt-24 text-foreground-accent text-16 md:text-20 w-full"><div><p>Helpful resources from<br/>Destination NSW</p></div></div><div class="keen-slider !overflow-visible mt-6 md:mt-8 flex flex-col gap-y-5 md:flex-row"><div class="keen-slider__slide"><a href="https://content.destinationnsw.com.au/" class="text-foreground color-changer bg-background h-full pb-5 group/item rounded-[0.5rem] overflow-hidden flex flex-col [transition:background_250ms]" target="_blank" rel="noreferrer noopener" style="--background:#F2F2F2;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#FFF;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF"><div class="px-5 mt-5"><h4 class="h5 font-sans text-20 md:text-20 mb-2 line-clamp-2 md:h-[1.2em] [transition:color_250ms]">Content Library</h4></div><div class="px-5 flex flex-col justify-between flex-grow pt-2.5"><div class="text-fluid-body-small font-sans text-foreground-accent-2 mb-12 [transition:color_250ms]"><div class="w-full"><div><p>Content Library Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.</p></div></div></div><div class="flex justify-end md:justify-start"><span class="relative bg-white group/button text-background overflow-hidden group-hover/item:bg-accent [transition:color_250ms,background_250ms] hover:text-accent group-hover:text-accent hover:bg-background hover:group-hover:bg-background flex items-center justify-center w-9 h-9 rounded-full"><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-1/2 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:translate-x-8 betterhover:group-hover:translate-x-8 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-8 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:-translate-x-1/2 betterhover:group-hover:-translate-x-1/2 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></span></div></div></a></div><div class="keen-slider__slide"><a href="https://media.destinationnsw.com.au/" class="text-foreground color-changer bg-background h-full pb-5 group/item rounded-[0.5rem] overflow-hidden flex flex-col [transition:background_250ms]" target="_blank" rel="noreferrer noopener" style="--background:#F2F2F2;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#FFF;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF"><div class="px-5 mt-5"><h4 class="h5 font-sans text-20 md:text-20 mb-2 line-clamp-2 md:h-[1.2em] [transition:color_250ms]">Media Centre</h4></div><div class="px-5 flex flex-col justify-between flex-grow pt-2.5"><div class="text-fluid-body-small font-sans text-foreground-accent-2 mb-12 [transition:color_250ms]"><div class="w-full"><div><p>Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.</p></div></div></div><div class="flex justify-end md:justify-start"><span class="relative bg-white group/button text-background overflow-hidden group-hover/item:bg-accent [transition:color_250ms,background_250ms] hover:text-accent group-hover:text-accent hover:bg-background hover:group-hover:bg-background flex items-center justify-center w-9 h-9 rounded-full"><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-1/2 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:translate-x-8 betterhover:group-hover:translate-x-8 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-8 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:-translate-x-1/2 betterhover:group-hover:-translate-x-1/2 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></span></div></div></a></div><div class="keen-slider__slide"><a href="https://resources.destinationnsw.com.au/" class="text-foreground color-changer bg-background h-full pb-5 group/item rounded-[0.5rem] overflow-hidden flex flex-col [transition:background_250ms]" target="_blank" rel="noreferrer noopener" style="--background:#F2F2F2;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#FFF;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF"><div class="px-5 mt-5"><h4 class="h5 font-sans text-20 md:text-20 mb-2 line-clamp-2 md:h-[1.2em] [transition:color_250ms]">Resource Hub</h4></div><div class="px-5 flex flex-col justify-between flex-grow pt-2.5"><div class="text-fluid-body-small font-sans text-foreground-accent-2 mb-12 [transition:color_250ms]"><div class="w-full"><div><p>Destination NSW marketing resources to help with promotions, including our brand guidelines, industry toolkits, campaign logos and images.</p></div></div></div><div class="flex justify-end md:justify-start"><span class="relative bg-white group/button text-background overflow-hidden group-hover/item:bg-accent [transition:color_250ms,background_250ms] hover:text-accent group-hover:text-accent hover:bg-background hover:group-hover:bg-background flex items-center justify-center w-9 h-9 rounded-full"><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-1/2 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:translate-x-8 betterhover:group-hover:translate-x-8 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-8 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:-translate-x-1/2 betterhover:group-hover:-translate-x-1/2 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></span></div></div></a></div></div></div></div></section></section></main><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg" class="absolute opacity-0 pointer-events-none"><defs><clipPath id="downloadicondefs"><rect width="10" height="10" fill="white" transform="translate(3 2)"></rect></clipPath></defs></svg><footer class="text-foreground color-changer bg-background" style="--background:#146CFD;--foreground:#FFF;--foreground-invert:#22272B;--foreground-accent:rgba(255, 255, 255, 0.8);--button-background:rgba(73, 80, 84, 0.50);--button-foreground:#FFF;--foreground-accent-2:rgba(255, 255, 255, 0.8);--border:rgba(255, 255, 255, 0.2);--accent:#FFF;--accent-foreground:#22272B"><div class="pt-8 pb-4 medium:pb-6 gap-y-0 w-auto grid-layout max-content gutter-p"><div class="col-span-full medium:col-span-4 mediumLarge:col-span-6"><div class="flex"><a href="https://www.nsw.gov.au/" class="group" target="_blank" rel="noreferrer noopener"><span class="srOnly">New South Wales Government</span><svg viewBox="0 0 91.5 100" class="w-11 group-hover:opacity-40 [transition:opacity_250ms]" style="filter:brightness(0) saturate(100%) invert(100%)"><image x="0" y="0" width="91.5" height="100" href="/nsw-logo.svg"></image></svg></a><a class="group" href="/"><span class="srOnly">Destination New South Wales</span><svg viewBox="0 0 282 100" class="ml-4 mt-[0.2rem] w-[7rem] group-hover:opacity-40 [transition:opacity_250ms]" style="filter:brightness(0) saturate(100%) invert(100%)"><image x="0" y="0" width="282" height="100" href="/dnsw-logo.svg"></image></svg></a></div></div><div class="col-span-full medium:col-span-8 mediumLarge:col-span-6"><div class="text-16 font-sans mt-16 medium:text-fluid-h4 medium:mt-0 w-full"><div><p>Destination NSW acknowledges the Traditional Custodians of the land where we work and live. We pay our respects to Elders past, present and emerging. We celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land.</p></div></div></div><section class="col-span-full border-t border-t-border pt-4 mt-12 mb-5 medium:mb-20 medium:mt-28 w-auto grid-layout"><div class="col-span-full pb-5 border-b border-b-border medium:pb-0 medium:border-b-0 medium:col-span-4 mediumLarge:col-span-6"><div class="text-fluid-body font-sans h6 mb-5 medium:mb-6"><div>Get the latest visitor economy news</div><div>Subscribe to our newsletters</div></div><button class="w-full min-w-[calc(50%-1rem)] medium:w-auto h-11 whitespace-nowrap group flex items-center" aria-label="Subscribe to our newsletters" style="--background:rgba(73, 80, 84, 0.5);--foreground:#FFF;--border:transparent;--hover-background:#146CFD;--hover-foreground:#FFF;--hover-border:var(--hover-background)"><span class="h-9 text-foreground bg-background border-border betterhover:group-hover:text-[var(--hover-foreground)] betterhover:group-hover:bg-[var(--hover-background)] betterhover:group-hover:border-[var(--hover-border)] group-[.is-active]:text-[var(--hover-foreground)] group-[.is-active]:bg-[var(--hover-background)] group-[.is-active]:border-[var(--hover-border)] flex items-center transition-colors ease-in-out duration w-full border rounded-[0.5rem] px-3 py-[1.375rem] betterhover:group-hover:border-white-opacity-20"><span class="flex items-center h-full w-full justify-between gap-x-2 md:gap-x-[0.625rem]"><span class="text-fluid-extra-small font-sans">Subscribe to our newsletters</span><span class="text-[var(--foreground)] betterhover:group-hover:text-[var(--hover-foreground)] overflow-hidden relative flex items-center justify-center w-4 h-4 transition-colors duration easing"><svg class="w-[10px] absolute top-1/2 left-1/2 -translate-y-1/2 left-1/2 -translate-y-1/2 transition-transform easing duration -translate-x-1/2 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font-sans flex items-center w-fit last:mb-0 mb-1 group" target="_blank" rel="noreferrer noopener" aria-label="LinkedIn"><svg class="opacity-40 group-hover:opacity-100 transition-opacity duration-300 easing" width="13" height="12" viewBox="0 0 13 12" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M9.83333 6.55588V9.88921C9.83333 10.1839 9.71627 10.4665 9.5079 10.6749C9.29952 10.8833 9.01691 11.0003 8.72222 11.0003L2.61111 11.0003C2.31643 11.0003 2.03381 10.8833 1.82544 10.6749C1.61706 10.4665 1.5 10.1839 1.5 9.88921L1.5 3.7781C1.5 3.48342 1.61706 3.2008 1.82544 2.99243C2.03381 2.78406 2.31643 2.66699 2.61111 2.66699L5.94444 2.66699M8.16681 1L11.5001 1V4.33333M6.50004 5.99996L11 1.5" stroke="currentColor" stroke-opacity="1" stroke-width="1.11111" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="ml-2 inline-block relative w-fit before:block before:absolute before:h-px before:content-[""] before:bg-foreground before:w-full before:bottom-0 before:left-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out betterhover:group-hover:before:scale-x-100 before:scale-x-0 betterhover:group-hover:before:origin-left">LinkedIn</span></a><a href="https://www.instagram.com/destination_nsw" class="text-fluid-extra-small font-sans flex items-center w-fit last:mb-0 mb-1 group" target="_blank" rel="noreferrer noopener" aria-label="Instagram"><svg class="opacity-40 group-hover:opacity-100 transition-opacity duration-300 easing" width="13" height="12" viewBox="0 0 13 12" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M9.83333 6.55588V9.88921C9.83333 10.1839 9.71627 10.4665 9.5079 10.6749C9.29952 10.8833 9.01691 11.0003 8.72222 11.0003L2.61111 11.0003C2.31643 11.0003 2.03381 10.8833 1.82544 10.6749C1.61706 10.4665 1.5 10.1839 1.5 9.88921L1.5 3.7781C1.5 3.48342 1.61706 3.2008 1.82544 2.99243C2.03381 2.78406 2.31643 2.66699 2.61111 2.66699L5.94444 2.66699M8.16681 1L11.5001 1V4.33333M6.50004 5.99996L11 1.5" stroke="currentColor" stroke-opacity="1" stroke-width="1.11111" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="ml-2 inline-block relative w-fit before:block before:absolute before:h-px before:content-[""] before:bg-foreground before:w-full before:bottom-0 before:left-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out betterhover:group-hover:before:scale-x-100 before:scale-x-0 betterhover:group-hover:before:origin-left">Instagram</span></a><a href="https://twitter.com/destinationnsw" class="text-fluid-extra-small font-sans flex items-center w-fit last:mb-0 mb-1 group" target="_blank" rel="noreferrer noopener" aria-label="X (formerly Twitter)"><svg class="opacity-40 group-hover:opacity-100 transition-opacity duration-300 easing" width="13" height="12" viewBox="0 0 13 12" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M9.83333 6.55588V9.88921C9.83333 10.1839 9.71627 10.4665 9.5079 10.6749C9.29952 10.8833 9.01691 11.0003 8.72222 11.0003L2.61111 11.0003C2.31643 11.0003 2.03381 10.8833 1.82544 10.6749C1.61706 10.4665 1.5 10.1839 1.5 9.88921L1.5 3.7781C1.5 3.48342 1.61706 3.2008 1.82544 2.99243C2.03381 2.78406 2.31643 2.66699 2.61111 2.66699L5.94444 2.66699M8.16681 1L11.5001 1V4.33333M6.50004 5.99996L11 1.5" stroke="currentColor" stroke-opacity="1" stroke-width="1.11111" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="ml-2 inline-block relative w-fit before:block before:absolute before:h-px before:content-[""] before:bg-foreground before:w-full before:bottom-0 before:left-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out betterhover:group-hover:before:scale-x-100 before:scale-x-0 betterhover:group-hover:before:origin-left">X (formerly Twitter)</span></a></div></div><div class="col-span-3 md:col-span-4"><div class="text-fluid-extra-small font-sans h6 mb-5">Our sites</div><div class=""><a href="https://www.sydney.com/" 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