NACIONAL DE LA LECTURA

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</div></div></div></div></section><section class="astroid-section astroid-component-section py-3 py-md-5" id="cs-1528971561366"><div class="container"><div class="astroid-row row" id="ar-1528971561366"><div class="astroid-column col-lg-6 col-lg-9" id="ac-1528971561366"><div class="astroid-message" id="m-1528971711775"><div id="system-message-container"> </div></div><div class="astroid-component" id="ca-1529739248826"><div class="astroid-component-area"> <div class="com-content-article item-page" itemscope itemtype="https://schema.org/Article"> <meta itemprop="inLanguage" content="es-ES"/> <div class="item-title"> <h2 itemprop="headline"> Programa nacional de la lectura </h2> </div> <dl class="article-info muted"> <dd class="category-name"> <i class="far fa-folder"></i> Categoría: <a href="/web/20240709222221/http://ministeriodecultura.gob.cu/es/ministerio/programas/programa-nacional-de-la-lectura" itemprop="genre">Programa Nacional de la Lectura</a> </dd> <dd class="readtime"> <i 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</div><div class="fastsocialshare-share-xing"> <div data-type="xing/share" data-shape="rectangular" data-counter="right" data-url="https://web.archive.org/web/20240709222221oe_/http://ministeriodecultura.gob.cu/es/ministerio/programas/programa-nacional-de-la-lectura" data-lang="en"></div> <script> ;(function (d, s) { var x = d.createElement(s), s = d.getElementsByTagName(s)[0]; x.src = "https://web.archive.org/web/20240709222221/https://www.xing-share.com/plugins/share.js"; s.parentNode.insertBefore(x, s); })(document, "script"); </script> </div></div></div><div class="content_rating" itemprop="aggregateRating" itemscope itemtype="https://schema.org/AggregateRating"><meta itemprop="ratingValue" content="0"/><meta itemprop="bestRating" content="5"/><meta itemprop="ratingCount" content="0"/><meta itemprop="worstRating" content="0"/><meta itemprop="itemReviewed" content="Programa nacional de la lectura"/><div class="jve-introtext">Valorar</div><div class="jve-stars"><span id="jve-170"></span><span id="jve-response"></span></div><div class="jve-statistics">0 of 5 - 0 votes</div></div><span class="jve-invisible">Thank you for rating this article.</span><p>Política de lectura en Cuba:</p> <p>Desde 1959 en Cuba existe una política a favor de la lectura que se fundamenta en concebir esta práctica cultural como un derecho social que enriquece la vida de todos los ciudadanos desde su infancia y desarrolla sus capacidades intelectuales, cognitivas y éticas, sobre todo en una sociedad que, apuesta por los derechos a la educación, la cultura y la superación personal.</p> <p>Esta política se ha fundamentado a lo largo de 60 años con la creación de leyes que la favorecen y en las que se fundamenta la praxis de editoriales, bibliotecas, librerías y demás instituciones que favorecen la lectura en el país.</p> <p>En el área editorial el estado subsidia la producción anual de unas 500 novedades y reimpresiones de los 188 sellos editoriales existentes y se subsidia la lectura con la aplicación de una política precios encaminada a favorecer que cada vez el precio promedio del libro per cápita descienda de año en año.</p> <p>Mediante esta política, aunque se trate de abaratar los costos editoriales, siempre el precio de venta al público y la aplicación de rebajas especiales durante las Ferias Internacionales del Libro y otros espacios promocionales del año, redunda en que los libros se adquieren a un precio sumamente inferior al costo total de su producción.</p> <p>Existe además una Ley de Bibliotecas que protege la preservación del patrimonio editorial nacional (incluso en soporte digital) y que dota a las principales bibliotecas del país de fondos a partir de la producción editorial de cada período. Esta ley se materializa en la entrega de tres ejemplares de cada libro producido a la Biblioteca Nacional de Cuba José Martí, dos a la Biblioteca Provincial Rubén Martínez Villena de la capital y otros dos a la Biblioteca Elvira Cape, de Santiago de Cuba, en el oriente del país.</p> <p>Además, cada biblioteca provincial se beneficia con este decreto en cantidad de un ejemplar. Del mismo modo, la distribución anual de las novedades, que se organiza en cada provincia por las Direcciones Provinciales de Cultura y Centros Provinciales del Libro y la Literatura, propicia que todo lo publicado pueda llegar a cada extremo de la nación y no estacionarse solamente en espacios capitalinos.</p> <p>Principales acciones y resultados:</p> <ul> <li data-mce-word-list="1">Creación del espacio El libro del mes que durante un año presentó 12 libros de alta jerarquía literaria en formato impreso, e-book y apk en todo el país con gran repercusión de público y ventas. Además, fue replicado en bibliotecas de todas las provincias.</li> <li data-mce-word-list="1">Celebración de la XXVIII Feria Internacional del Libro en todo el país con el consiguiente aumento de las ventas, política de rebajas.</li> <li data-mce-word-list="1">Celebración del Festival del Libro en la Montaña, que decayó en algunas provincias por problemas organizativos.</li> <li data-mce-word-list="1">Realización de los espacios fijos del Instituto Cubano del Libro como sábado del libro, El autor y su obra, Libro a la carta, El elogio oportuno, Páginas inéditas, entre otros.</li> <li data-mce-word-list="1">La Biblioteca Nacional de Cuba mantuvo durante el año su sistema de concursos nacionales Leer a Martí, Puerta de Espejo y otros para estimular la lectura desde la primera infancia.</li> <li data-mce-word-list="1">Fuerte alianza con el MINED para iniciar trabajos de medición de lectura en escuelas primarias y promoción entre los estudiantes del espacio El libro del mes.</li> <li data-mce-word-list="1">Celebración durante la Feria Internacional del Libro de la jornada “Leer a Verne” en la biblioteca Nacional y la Provincial Rubén Martínez Villena de la capital, con el objetivo de rescatar entre los jóvenes la lectura de este clásico de la LIJ.</li> <li data-mce-word-list="1">Celebración de los diez años de vida del Observatorio Cubano del Libro y la Lectura e inicio de nuevas acciones en bibliotecas públicas y escolares en apoyo al Programa Nacional por la Lectura.</li> <li data-mce-word-list="1">Visitas técnicas del CERLALC y asesoría para el Programa Nacional por la Lectura.</li> </ul> <p>Definición de conceptos del programa nacional por la lectura.</p> <p>El Programa Nacional por la Lectura es un proyecto en constante construcción, flexible y participativo.</p> <p>Propone la coordinación de los esfuerzos de todos los organismos, instituciones, grupos y personas del país interesados en promover el libro y la lectura en Cuba.</p> <p>Se define como el conjunto de políticas, programas, campañas y estrategias, que se llevan a cabo para fomentar el gusto y el placer por la lectura, a través de la formación y desarrollo de hábitos lectores alcanzados, bajo la estructura de diversidad de acciones coordinadas entre sus diferentes actores y gestores, concebidas para el logro de objetivos a mediano y largo plazo y que abarque la totalidad de la población cubana.</p> <p>Misión: “Sólo creando un país de lectores vamos a fundar una sociedad más informada, inclusiva socialmente, democrática, desarrollada y consciente de su identidad”.</p> <p>Visión: El Programa Nacional por la Lectura explora, imbrica y difunde en el país los hábitos lectores como forma de garantizar el desarrollo de la población cubana hacia superiores niveles de emplear su tiempo de manera instructiva, recreativa y espiritual.</p> <p>Objetivos generales:</p> <p>Los objetivos generales recogidos en el Programa Nacional por la Lectura son:</p> <ol> <li data-mce-word-list="1">Potenciar el valor humanístico-cultural y el significado social que deben ostentar en la actual y futura sociedad cubana el libro y la lectura.</li> <li data-mce-word-list="1">Promover el gusto por la lectura desde edades tempranas, en los niños, adolescentes y jóvenes.</li> <li data-mce-word-list="1">Ayudar al lector cubano formado a encontrar libros y servicios vinculados al libro que de forma creciente puedan satisfacer sus expectativas.</li> <li data-mce-word-list="1">Coordinar las acciones de Promoción de la Lectura integrando todas las áreas de trabajo de la BNJM, el SNBP y el CIED y otros ejecutores a escala social con el fin de contribuir a estimular el hábito de leer en la población cubana.</li> <li data-mce-word-list="1">Fortalecer el lugar y papel que ocupan las escuelas, las bibliotecas y otras instituciones sociales vinculadas a la promoción del libro y la lectura en el ámbito de la vida nacional.</li> <li data-mce-word-list="1">Lograr que la introducción de nuevas tecnologías en el país no compita, sino que contribuya a la promoción del gusto por la lectura.</li> <li data-mce-word-list="1">Lograr la incorporación activa y creadora de la comunidad y la familia a las acciones del Programa.</li> <li data-mce-word-list="1">Propiciar la participación activa y creativa de los medios de comunicación en el desarrollo del Programa Nacional por la Lectura.</li> <li data-mce-word-list="1">Capacitar a los participantes y promotores del Programa Nacional por la Lectura con técnicas y enfoques avanzados que faciliten el logro de los objetivos propuestos.</li> <li data-mce-word-list="1">Coordinar y desarrollar investigaciones sociales desde el Observatorio Cubano del Libro y la Lectura y demás instancias para evaluar la marcha del Programa y enriquecerlo, así como para determinar los niveles de lectura en diversos escaños poblaciones o sectores estudiantiles.</li> <li data-mce-word-list="1">Identificar, coordinar y gestionar los recursos que conllevan las acciones del Programa y garantizar su racional empleo, de acuerdo a los presupuestos que el país disponga para el desarrollo del programa.</li> <li data-mce-word-list="1">Elaborar desde el Observatorio Cubano del Libro y la Lectura instrumentos de evaluación, seguimiento y control del Programa en las Bibliotecas, librerías y la labor de otros mediadores de lectura.</li> </ol> <p>Marco normativo:</p> <ul> <li>El Programa Nacional por la Lectura de Cuba se atiene a los siguientes documentos normativos:</li> <li>Palabras a las intelectuales pronunciadas por el Comandante en Jefe Fidel Castro en junio de 1961 en la Biblioteca Nacional José Martí.</li> <li>Tesis y Resoluciones del Congreso del PCC.</li> <li>Documento de política Editorial del ICL.</li> <li>Decreto-ley no. 271 de las bibliotecas de la República de Cuba.</li> <li>Decreto 265 del 20 de mayo de 1999 (Depósito Legal de la bibliografía cubana).</li> <li>Lineamientos del PCC.</li> <li>Prioridades de política cultural, Ministerio de Cultura, diciembre 29, de 2016.</li> <li>Discurso del Presidente de los Consejos de Estado y de Ministros Miguel Díaz-Canel Bermúdez, en la Clausura del IX Congreso de la Unión de Escritores y Artistas de Cuba.</li> </ul> <p>13. Programa Cultura-Turismo</p> <p>Objetivo General</p> <p> Potenciar la dimensión artística y literaria de la cultura en el desarrollo del turismo en Cuba.</p> <p> Acciones en proceso</p> <p> I- Fortalecer las comisiones Cultura-Turismo a todos los niveles</p> <ul> <li data-mce-word-list="1"> Inicio de las comisiones internas de Cultura y Turismo. Enero 2019. Frecuencia mensual</li> <li data-mce-word-list="1">Reactivación de la Comisión Nacional Cultura-Turismo. Enero 2019. Frecuencia Bimestral con presencia de los ministros semestralmente.</li> <li data-mce-word-list="1">En el caso de las provincias, se realizan con frecuencia bimestral.</li> </ul> <p>II- Ampliar el objeto social de la Agencia Promotora del Turismo Cultural Paradiso.</p> <ul> <li data-mce-word-list="1">En realidad, se trata de diversificar y enriquecer las propuestas culturales que trabaja en cada una de sus cuatro líneas de mercado (Académicos, Eventos, Opcionales y Programas).</li> <li data-mce-word-list="1">Necesidad de autorizar la comercialización con el mercado norteamericano.</li> <li data-mce-word-list="1">La inserción de la Agencia en la Comisión Interna Cultura–Turismo ha permitido un diálogo más horizontal con las instituciones del sistema.</li> </ul> <p>III – Insertar las instituciones de la cultura en el sistema de comercialización internacional del turismo.</p> <ul> <li data-mce-word-list="1">Desde la dirección de Colaboración del Ministerio de Cultura se trabaja en una propuesta conjunta para dar respuesta a esta acción a nivel de estrategia.</li> <li data-mce-word-list="1">Se entregó al Grupo de Trabajo para el Incremento de las Exportaciones de Bienes y Servicios a Cruceros, proposiciones elaboradas de conjunto con la Dirección de Industrias y Servicios Culturales del Ministerio y las Empresas del Sistema de la Cultura.</li> <li data-mce-word-list="1">Se prevé para el año 2020 una mayor participación en Ferias Internacionales, turísticas y comerciales con participación de talento artístico de primer nivel, aprovechando giras circuitos de nuestras empresas en los países sedes.</li> <li data-mce-word-list="1">Inicio de proceso de negociación con las cadenas hoteleras, en especial Gaviota, para optimizar e incentivar la presencia de artistas en frontera.</li> <li data-mce-word-list="1">Establecer un sistema de evaluación y control permanente sobre el cumplimiento del Lineamiento 216 de la Política Económica y Social.</li> </ul> <ul> <li data-mce-word-list="1">Está en proceso de conclusión la conciliación entre ambos ministerios de la Política para la Implementación del Lineamiento 216.</li> <li data-mce-word-list="1">Establecer un sistema de evaluación y control permanente sobre el cumplimiento del Lineamiento 214 de la Política Económica y Social.</li> </ul> <ul> <li data-mce-word-list="1">Actualización del contenido de los Lineamientos Generales para las relaciones Cultura-Turismo, firmados el 3 de diciembre de 2015.</li> </ul> <p>Debe responder al contexto real de las relaciones entre ambos ministerios y sus instituciones, así como a los planteamientos emitidos por los miembros de la Comisión Cultura-Turismo de la UNEAC durante las reuniones del Grupo de Trabajo creado para el IX Congreso de la organización. El proceso de actualización debe iniciarse posteriormente al Congreso.</p> <p>Otras acciones en proceso</p> <ul> <li data-mce-word-list="1">Elaboración de la propuesta para retomar el Festival Internacional de Varadero 2020, en Matanzas y el Festival Habana + a realizarse del 7 al 11 de noviembre 2019, en La Habana. Ambos se mantendrán con frecuencia anual.</li> <li data-mce-word-list="1">Participación en el Grupo de Trabajo para el Incremento de las Exportaciones de Bienes y Servicios a Crucero. Entrega y revisión de proposiciones.</li> <li data-mce-word-list="1">Diseño y ejecución de un evento cultural con artistas norteamericanos en La Habana. Se trabaja de conjunto con el Kennedy Center para realizarlo en el primer semestre del 2020. De igual modo, se pretende retomar “Artes de Cuba” como experiencia a desarrollar en el año 2021. Ambos con frecuencia bienal alternando su realización.</li> </ul> <p>Resultados de la participación en FITCUBA 2019</p> <p>Se logró una presencia sin precedentes en la Feria aprovechando los espacios que ofreció el MINTUR, lo cual nos permitirá negociar más favorablemente para el 2020</p> <p>La participación de 11 instituciones del sistema de manera ordenada posibilitó que se visibilizaran nuestros productos y servicios a partir de una diversidad de opciones ofrecidas al Ministerio de Turismo.</p> <p>En cifras:</p> <ul> <li data-mce-word-list="1">Más de 367 artistas participantes.</li> <li data-mce-word-list="1">Presentaciones en vivo (en La Cabaña): 23 16 (ICM) 4 (EGREM) 3 (Turarte)</li> <li data-mce-word-list="1">Presentaciones artísticas contratadas: 4 (EGREM)</li> <li data-mce-word-list="1">Presentaciones artísticas promocionales: 16 (ICM)</li> <li data-mce-word-list="1">Presentaciones discográficas: 7 (EGREM)</li> <li data-mce-word-list="1">Contratos logrados: 25 (Paradiso).</li> <li data-mce-word-list="1">De ellos 15 clientes o clientes potenciales y 10 proveedores)</li> <li data-mce-word-list="1">Negociaciones: 17 6 (ICM) 11 (EGREM)</li> <li data-mce-word-list="1">Encuentros e intercambios bilaterales: 53</li> <li data-mce-word-list="1">4 (EGREM) 5 (MINCULT) 46 (Paradiso)</li> <li data-mce-word-list="1">Las agrupaciones de gran convocatoria tuvieron buena aceptación a pesar de que sus presentaciones se realizaron en horarios del mediodía.</li> </ul> </div> </div> </div></div></div><div class="astroid-column col-lg-3" id="ac-321538984985652"><div class="astroid-module-position" id="r-231538985022445"> <div class="moduletable "> <div class="custom"> <div class="row redes"> <h4 class="member-post bold redes">Redes sociales  <i class="fa fa-share-alt" aria-hidden="true"></i></h4> </div> <div class="row"><i class="fab fa-facebook"></i> <h4 class="member-post">Facebook</h4> </div> <div class="row"> <div id="fb-root"></div> <script>(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; 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