Comment Monotype Fonts change la donne pour votre agence ?

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</div> <article class="node node--type-resource node--view-mode-full"> <div class="node__content"> <div class="top_row_node-layout"> <div class="top_row_node-layout-template custom-container"> <div class="top_left-region"> <div data-block-plugin-id="system_breadcrumb_block" class="block block-system block-system-breadcrumb-block"> <nav class="breadcrumb" role="navigation" aria-labelledby="system-breadcrumb"> <h2 id="system-breadcrumb" class="visually-hidden">Breadcrumb</h2> <ol> <li> <a href="/fr" title="Home">Home</a> </li> <li> <a href="/fr/ressources" title="Ressources">Ressources</a> </li> </ol> </nav> </div> </div> <div class="right-content-regions"> <div class="top_middle-region"> <div data-block-plugin-id="entity_view:node" class="block block-ctools block-entity-viewnode"> <article class="node node--type-resource node--view-mode-node-page-title"> <h1 class="hero-text-title"> Comment Monotype Fonts change la donne pour votre agence ? </h1> </article> </div> </div> <div > </div> <div > </div> </div> </div> <div class="main_row_node-layout"> <div class="main_row_node-layout-template"> <div class="main-region"> <div data-block-plugin-id="field_block:node:resource:field_main_emphasis" class="block block-layout-builder block-field-blocknoderesourcefield-main-emphasis"> <div class="emphasisvideo_wrapper"><div class="field field--name-field-main-emphasis field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--type--main-image paragraph--view-mode--default"> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field__item"><article class="media media--type-image media--view-mode-main-emphasis-image"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/width_910/public/2023-06/mt_pdg_n-306_lifestyle_fr_173_141.webp?itok=4Ih1S61h 1x" media="all and (min-width: 768px)" type="image/webp" width="910" height="455"/> <source srcset="/sites/default/files/styles/720x360/public/2023-06/mt_pdg_n-306_lifestyle_fr_173_141.webp?itok=wYpEJh1d 1x" media="all and (min-width: 450px)" type="image/webp" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2023-06/mt_pdg_n-306_lifestyle_fr_173_141.webp?itok=-bgIKyI_ 1x" media="all and (min-width: 320px)" type="image/webp" width="450" height="225"/> <source srcset="/sites/default/files/styles/width_910/public/2023-06/mt_pdg_n-306_lifestyle_fr_173_141.png?itok=4Ih1S61h 1x" media="all and (min-width: 768px)" type="image/png" width="910" height="455"/> <source srcset="/sites/default/files/styles/720x360/public/2023-06/mt_pdg_n-306_lifestyle_fr_173_141.png?itok=wYpEJh1d 1x" media="all and (min-width: 450px)" type="image/png" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2023-06/mt_pdg_n-306_lifestyle_fr_173_141.png?itok=-bgIKyI_ 1x" media="all and 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class="content-social-share-button-field"> <div data-block-plugin-id="social_sharing_buttons_block" class="block block-better-social-sharing-buttons block-social-sharing-buttons-block"> <h2>Partager</h2> <div style="display: none"><link rel="preload" href="/modules/contrib/better_social_sharing_buttons/assets/dist/sprites/social-icons--square.svg" as="image" type="image/svg+xml" crossorigin="anonymous" /></div> <div class="social-sharing-buttons"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.monotype.com/fr/ressources/comment-monotype-fonts-change-la-donne-pour-votre-agence&title=Comment%20Monotype%20Fonts%20change%20la%20donne%20pour%20votre%20agence%20%3F" target="_blank" title="Share to Facebook" aria-label="Share to Facebook" class="social-sharing-buttons__button share-facebook" rel="noopener"> <svg width="30px" height="30px" style="border-radius:3px;"> <use href="/modules/contrib/better_social_sharing_buttons/assets/dist/sprites/social-icons--square.svg#facebook" /> </svg> </a> <a href="https://www.linkedin.com/sharing/share-offsite/?url=https://www.monotype.com/fr/ressources/comment-monotype-fonts-change-la-donne-pour-votre-agence" target="_blank" title="Share to Linkedin" aria-label="Share to Linkedin" class="social-sharing-buttons__button share-linkedin" rel="noopener"> <svg width="30px" height="30px" style="border-radius:3px;"> <use href="/modules/contrib/better_social_sharing_buttons/assets/dist/sprites/social-icons--square.svg#linkedin" /> </svg> </a> </div> </div> </div> </div> </div> <div data-block-plugin-id="field_block:node:resource:body" class="block block-layout-builder block-field-blocknoderesourcebody"> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Tout le monde connaît ce sentiment agréable, qui a un goût de petite victoire, lorsque l’on retrouve, un peu par hasard, de l’argent resté dans la poche d’une veste, d’un sac ou d’un portefeuille de rechange. Être abonné à Monotype Fonts ressemble à cela. C’est un ensemble de petites victoires qui vous font avancer, vous enthousiasment et vous motivent pour la journée. </p></div> </div> <div data-block-plugin-id="field_block:node:resource:field_left_section" class="block block-layout-builder block-field-blocknoderesourcefield-left-section"> <div class="field field--name-field-left-section field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--type--text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Oui, nous parlons bien d’un abonnement qui donne accès aux typographies de quelques-unes des fonderies les plus renommées au monde : Monotype, Linotype, Fontsmith, Comicraft et, pour les agences, Hoefler&Co. Mais Monotype Fonts va bien au-delà des polices de caractères. </p> <p>Monotype Fonts, c’est l’accès à des événements, à des conférences et à des analyses sur les dernières tendances. C’est la garantie de rationaliser votre flux de travail et d’accroître l’efficacité de l’ensemble de votre équipe créative. C’est la possibilité de réduire le retard accumulé par l’administratif et les services techniques. Découvrez ce que chaque rôle au sein d’une agence peut attendre de son abonnement. </p> <h3>Les avantages de Monotype Fonts selon les rôles </h3> <p>Commençons par évoquer ce qui est au centre des préoccupations quotidiennes des agences : <strong>les clients</strong>. Avec Monotype Fonts, les agences déploient des possibilités de création qu’elles peuvent présenter à leurs clients. Elles peuvent également mettre en production des polices de caractères, en toute simplicité et sans avoir à se préoccuper des licences. Quand une agence se montre capable de fournir un travail de grande qualité, elle renforce le sentiment de confiance de ses clients. Les deux parties sont gagnantes. Et lorsqu’un client voit son agence de référence mise en valeur lors d’événements comme les Brand Talks, celle-ci gagne encore des points. Nous y reviendrons. Parlons d’abord des rôles au sein des agences elles-mêmes. </p> <p><strong>Créatifs</strong>, tenez-vous prêts à vous régaler. Pour booster vos explorations créatives, plongez au cœur d’une typothèque de plus de 150 000 polices. Vous allez pouvoir créer quelques-uns des meilleurs brandings de votre vie. Monotype Fonts vous tient également informés des dernières tendances à travers le monde. Aucune nouvelle typographie ne sera un secret pour vous. </p> <p>Pour les <strong>chargés de clientèle</strong>, la collaboration et la communication avec les marques sont essentielles. Il en va de même pour la vente. Rassurez toutes les marques qui sont sous votre aile : elles pourront utiliser toutes les nouvelles polices proposées, qui resteront organisées dans un système basé sur le cloud. Monotype Fonts peut également renforcer l’enthousiasme des marques à se lancer dans des projets futurs. </p> <p>Du point de vue du <strong>service informatique</strong>, avouons-le, la vie est plus facile lorsqu’il y a moins de tickets d’assistance en attente. Avec Monotype Fonts et sa typothèque bien rangée, chacun dispose de la bonne police et du bon format de fichier. Trouver et installer les polices correctes est donc une affaire beaucoup moins incertaine. </p> <p>Plus besoin d’acheter des polices à la dernière minute. Plus de demandes d’installation de polices sur les appareils des utilisateurs. La plateforme Monotype Fonts est intuitive. Une fois la bonne police trouvée, elle se synchronise en toute facilité. </p> <p>Nous savons tous que l’erreur de police manquante [lien vers SE-110] peut causer des problèmes aux <strong>équipes administratives ou de gestion de projet.</strong> Éviter les fichiers de polices manquants (grâce au bon fonctionnement de l’ensemble), c’est donc, aussi, gagner du temps et pouvoir se concentrer sur d’autres questions techniques. </p> <p>Pour le monde des affaires, Monotype Fonts est un rêve devenu réalité. Éliminez les heures consacrées à l’obtention d’une licence correcte et ne vous souciez plus de savoir si vos équipes respectent les règles. Une licence simple et directe est incluse dans chaque abonnement à Monotype Fonts, ainsi qu’un accès illimité au prototypage. </p> <p><strong>Les équipes dirigeantes et les principales parties prenantes se préoccupent des questions financières et de la manière dont l’argent est dépensé. Acheter un nouveau logiciel ou investir dans un nouvel outil doit être un acte réfléchi. Investir dans vos polices de caractères (et tout ce qui vient avec Monotype Fonts) offre un réel intérêt</strong> à long terme. </p> <p>Lorsqu’une agence achète des polices (ce qu’elle ne devrait d’ailleurs pas faire [lien vers N-211]), l’enchevêtrement de complications qui s’ensuit peut devenir un véritable cauchemar financier. Acheter une solution de gestion des polices est aujourd’hui ce qu’il y a de plus judicieux pour réaliser des économies à long terme. Fini les problèmes de licence au moment d’utiliser une police dans le nouveau microsite ou la nouvelle application d’une marque. Fini l’achat et l’installation manuelle des dernières versions de vos fichiers de police. </p> <p>Un accès à Monotype Fonts donne à votre équipe les moyens de donner le meilleur d’elle-même et de créer librement. Au-delà de ça, cela vous permet aussi, en tant que chef d’entreprise, d’investir dans les personnes, de favoriser le développement personnel de vos collaborateurs, de décupler leur motivation et d’accomplir d’excellentes réalisations. </p> <p>Qu’en est-il de l’onboarding ? Car cela arrive tout le temps… Un <strong>nouveau designer ou un nouvel employé</strong> intègre une entreprise et, bien sûr, il a besoin d’accéder aux polices de caractères pour commencer à travailler. En bref, plus c’est simple, mieux c’est. Heureusement, Monotype Fonts est un logiciel rapide comme l’éclair : la connexion permet d’accéder aux typothèques en quelques secondes et tout peut être synchronisé directement sur l’appareil du nouvel employé. </p> <p>Monotype Fonts propose également une session d’intégration de 20 minutes pour les agences et les entreprises. D’après les retours que nous avons eus, si la technologie n’est pas un probleme pour vous, vous maîtriserez d’instinct l’outil. Et si vous avez besoin d’aide, nous sommes là pour vous guider. </p> <p> </p> <p><strong>Rayonner </strong></p> <p>Les dirigeants d’agence peuvent considérer l’abonnement à Monotype Fonts comme une porte ouverte sur des événements, en présentiel ou en virtuel. Brand Talks, par exemple, rassemble des créatifs du monde entier et contribue à insuffler de nouvelles idées. C’est un espace de partage d’informations pertinentes sur ce qui se fait de mieux dans le secteur. </p> <p>Une variété d’opportunités existe pour créer du réseau, présenter son travail et même prendre la parole. Les agences peuvent se faire connaître et entrer en contact avec de nouveaux clients et de nouvelles marques. Ce qu’il faut en retenir ? Qu’il s’agit là d’une opportunité à saisir, bénéfique pour vos résultats. </p> <p> <br /> Nous savons qu’il est difficile de changer. Il est beaucoup plus facile et confortable de s’en tenir à une méthode qui est « suffisamment bonne » et qui fonctionne continuellement. Mais ne voyez pas Monotype Fonts comme un simple achat d’outil ou de logiciel. Voyez Monotype Fonts comme un investissement pour votre agence et vos équipes, conçu pour le bien-être futur de votre entreprise. </p> <p>Changez la donne en devenant une agence partenaire de Monotype Fonts. 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