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href="/pt-br/sales-solutions/sales-navigator" title="Produto" data-analytics-config="{"category":"Internal","action":"click - Produto","label":"/content/me/business/pt-br/sales-solutions/sales-navigator - header","componentId":"header_1737324537"}"> Produto </a> </li> <li id='lss-homepage-header-navigation-primary-nav-desktop-por-que-o-linkedin' class="primary-navigation-item basic" data-menu="item_2"> <a data-menu="item_2" class="primary-navigation-link has-sub-menu js-analytics-event" href="/pt-br/sales-solutions/sales-navigator/benefits-sales-navigator" title="Por que o LinkedIn" data-analytics-config="{"category":"Internal","action":"click - Por que o LinkedIn","label":"/content/me/business/pt-br/sales-solutions/sales-navigator/benefits-sales-navigator - header","componentId":"header_1737324537"}"> Por que o LinkedIn </a> <button class="primary-navigation-sub-menu-button js-show-sub-menu js-analytics-event" aria-controls="secondary-menu-item_2" aria-expanded="false" aria-haspopup="true" id="sub-menu-button-item_2" title="Por que o LinkedIn Menu"> <span class="sub-menu-button-display-text"> Por que o LinkedIn </span> <div class="sub-menu-button-display-icon-container"> <li-icon type="chevron-right-icon" size="large" class="primary-navigation-sub-menu-icon" a11y-text="" ""> </li-icon> </div> </button> </li> <li id='lss-homepage-header-navigation-primary-nav-desktop-compare-os-planos' class="primary-navigation-item none" data-menu=""> <a class="primary-navigation-link js-analytics-event" href="/pt-br/sales-solutions/compare-plans" title="Compare os planos" data-analytics-config="{"category":"Internal","action":"click - Compare os planos","label":"/content/me/business/pt-br/sales-solutions/compare-plans - header","componentId":"header_1737324537"}"> Compare os planos </a> </li> <li id='lss-homepage-header-navigation-primary-nav-desktop-recursos' class="primary-navigation-item advanced" data-menu="item_4"> <a data-menu="item_4" class="primary-navigation-link has-sub-menu js-analytics-event" href="/pt-br/sales-solutions/sales-strategies-tips" title="Recursos" data-analytics-config="{"category":"Internal","action":"click - Recursos","label":"/content/me/business/pt-br/sales-solutions/sales-strategies-tips - header","componentId":"header_1737324537"}"> Recursos </a> <button class="primary-navigation-sub-menu-button js-show-sub-menu js-analytics-event" aria-controls="secondary-menu-item_4" aria-expanded="false" aria-haspopup="true" id="sub-menu-button-item_4" title="Recursos Menu"> <span class="sub-menu-button-display-text"> Recursos </span> <div class="sub-menu-button-display-icon-container"> <li-icon type="chevron-right-icon" size="large" class="primary-navigation-sub-menu-icon" a11y-text="" ""> </li-icon> </div> </button> </li> </ul> <div class="primary-navigation-divider"></div> <ul class="primary-navigation-list action"> <li id='lss-homepage-header-navigation-primary-button' class="primary-navigation-item"> <a class="primary-navigation-action more js-analytics-event" href="/pt-br/sales-solutions/entre-em-contato" data-analytics-config="{"category":"Internal","action":"click - Contate a equipe de vendas","label":"/content/me/business/pt-br/sales-solutions/entre-em-contato.html - header","componentId":"actionable-content_2079566110"}"> Contate a equipe de vendas </a> </li> </ul> <div class="utility-navigation-wrapper non-desktop-only"> <nav id="utility-navigation" class="utility-navigation" aria-label="Utitlity navigation" data-component-js-load-path="components/navigation/utility"> <div class="utility-navigation-river content-margin"> <div class="language-selector utility-navigation-section" data-toggle="language-selector-dropdown"> <button class="language-selector-trigger js-dropdown-trigger"> <li-icon type="language-icon" size="small" class="icon"> </li-icon> <span class="text">Português (Portuguese)</span> <li-icon type="caret-filled-down-icon" size="large" class="icon"> </li-icon> <p class="accessibility-description"></p> </button> <div class="language-selector-menu js-dropdown-menu inkwell-dropdown-menu"> <ul> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/de-de/sales-solutions/social-selling?ss=1"> <span class="icon-wrapper"> </span> <span class="text">Deutsch (German)</span> </a> </li> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/sales-solutions/social-selling?ss=1"> <span class="icon-wrapper"> </span> <span class="text">English</span> </a> </li> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/es-es/sales-solutions/social-selling?ss=1"> <span class="icon-wrapper"> </span> <span class="text">Español (Spanish (Spain))</span> </a> </li> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/fr-fr/sales-solutions/social-selling?ss=1"> <span class="icon-wrapper"> </span> <span class="text">Français (French)</span> </a> </li> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/nl-nl/sales-solutions/social-selling?ss=1"> <span class="icon-wrapper"> </span> <span class="text">Nederlands (Dutch (Netherlands))</span> </a> </li> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/pt-br/sales-solutions/social-selling?ss=1"> <span class="icon-wrapper"> <li-icon type="check-icon" size="small" class="icon"> </li-icon> </span> <span class="text">Português (Portuguese)</span> </a> </li> </ul> </div> </div> <div class="free-links utility-navigation-section"> <p class="free-links-message"></p> <ul class="free-links-list"> <li id="lss-homepage-header-navigation-utility-nav-mobile-chat" class="free-link" style="display:none;"> <a class="live-chat-link" href="/etc/gandalf/global-settings/chat/lss-en-us-chat" title="Converse com um representante de vendas" target="_blank" rel="nofollow"> Converse com um representante de vendas </a> </li> <li id="lss-homepage-header-navigation-utility-nav-mobile-free-link-entrar-no-sales-navigator" class="free-link"> <a href="https://www.linkedin.com/uas/login?session_redirect=%2Fsales&_f=navigator&fromSignIn=true&trk=sales-home-page_nav-header-signin" title="Entrar no Sales Navigator" target="_blank"> Entrar no Sales Navigator </a> </li> <li id="lss-homepage-header-navigation-utility-nav-mobile-free-link-acesse-a-central-de-ajuda" class="free-link"> <a href="https://www.linkedin.com/help/sales-navigator?src=direct%2Fnone&veh=direct%2Fnone&trk=lss-microsite-utility-nav-visit-help-center&lang=pt" title="Acesse a Central de Ajuda" target="_blank"> Acesse a Central de Ajuda </a> </li> </ul> </div> </div> </nav> </div> </nav> </div> </div> <div id='lss-homepage-header-navigation-primary-nav-mobile-por-que-o-linkedin' class="secondary-navigation-wrapper basic" data-menu="item_2" tabindex="-1" role="menu" aria-labelledby="sub-menu-button-item_2"> <nav class="secondary-navigation" role="navigation" id="secondary-menu-item_2" aria-label="Por que o LinkedIn link navigation"> <div class="secondary-nav-panel js-hide-sub-menu non-desktop-only"> <button class="sub-navigation-button js-hide-sub-menu js-analytics-event" aria-label="Back"> <li-icon type="chevron-left-icon" size="small" class="" a11y-text="" ""> </li-icon> </button> <h3 class="secondary-nav-title">Por que o LinkedIn</h3> </div> <div class="secondary-nav-overview-basic non-desktop-only"> <a href="/pt-br/sales-solutions/sales-navigator/benefits-sales-navigator" class="secondary-nav-link-basic js-analytics-event" title="Por que o LinkedIn" data-analytics-config="{"category":"Internal","action":"click - Por que o LinkedIn","label":"/content/me/business/pt-br/sales-solutions/sales-navigator/benefits-sales-navigator - header","componentId":"header_1737324537"}"> </a> </div> <nav> <ul class="link-list "> <li class="link-list-item"> <a href="/pt-br/sales-solutions/sales-navigator/benefits-sales-navigator" class="link-list-link js-analytics-event" title="Vantagens do produto"> Vantagens do produto </a> </li> <li class="link-list-item"> <a href="/pt-br/sales-solutions/deep-sales" class="link-list-link js-analytics-event" title="Nossa abordagem de vendas"> Nossa abordagem de vendas </a> </li> <li class="link-list-item"> <a href="/pt-br/sales-solutions/social-selling-companies" class="link-list-link js-analytics-event" title="Histórias de clientes"> Histórias de clientes </a> </li> </ul> </nav> </nav> </div> <div id='lss-homepage-header-navigation-primary-nav-mobile-recursos' class="secondary-navigation-wrapper advanced" data-menu="item_4" tabindex="-1" role="menu" aria-labelledby="sub-menu-button-item_4"> <nav class="secondary-navigation" role="navigation" id="secondary-menu-item_4" aria-label="Recursos link navigation"> <div class="secondary-nav-panel js-hide-sub-menu non-desktop-only"> <button class="sub-navigation-button js-hide-sub-menu js-analytics-event" aria-label="Back"> <li-icon type="chevron-left-icon" size="small" class="" a11y-text="" ""> </li-icon> </button> <h3 class="secondary-nav-title">Recursos</h3> </div> <div class="secondary-nav-overview non-desktop-only"> <a href="/pt-br/sales-solutions/sales-strategies-tips" class="secondary-nav-link js-analytics-event" title="Recursos" data-analytics-config="{"category":"Internal","action":"click - Recursos","label":"/content/me/business/pt-br/sales-solutions/sales-strategies-tips - header","componentId":"header_1737324537"}"> </a> </div> <div class="inherited-column-frame column-frame main-container padding-gutter "> <div class="column-frame-foreground content-margin"> <div class="columns-container"> <section class="inherited-column-wrapper column-4 "> <section class="inherited-column default"> <section class="inherited-column-content-wrapper "> </section> </section> </section> <section class="inherited-column-wrapper column-4 no-link"> <section class="inherited-column default"> <p class="col-headline "> Recursos de vendas </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/pt-br/sales-solutions/sales-strategies-tips" title="Central de recursos" data-analytics-config="{"category":"Internal","action":"click - Central de recursos","label":"/content/me/business/pt-br/sales-solutions/sales-strategies-tips.html - header - inherited-column - link-list","componentId":"actionable-content_609808571"}"> Central de recursos </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="https://www.linkedin.com/business/sales/blog?src=direct%2Fnone&veh=direct%2Fnone&trk=lss-microsite-header-nav-resources-sales-blog" title="Blog do LinkedIn Sales (Inglês)" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Blog do LinkedIn Sales (Inglês)","label":"https://www.linkedin.com/business/sales/blog?src=direct%2Fnone&veh=direct%2Fnone&trk=lss-microsite-header-nav-resources-sales-blog - header - inherited-column - link-list","componentId":"actionable-content_609808570"}"> Blog do LinkedIn Sales (Inglês) </a> </li> </ul> </nav> </div> </section> </section> </section> <section class="inherited-column-wrapper column-4 no-link"> <section class="inherited-column default"> <p class="col-headline "> Clientes e parceiros </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/pt-br/sales-solutions/sales-navigator/how-to-use-linkedin-sales-navigator" title="Sales Navigator 101" data-analytics-config="{"category":"Internal","action":"click - Sales Navigator 101","label":"/content/me/business/pt-br/sales-solutions/sales-navigator/how-to-use-linkedin-sales-navigator.html - header - inherited-column - link-list","componentId":"actionable-content_1532492154"}"> Sales Navigator 101 </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/sales-solutions/sales-navigator-data-and-privacy-resources-new" title="Segurança e privacidade" data-analytics-config="{"category":"Internal","action":"click - Segurança e privacidade (Inglês)","label":"/content/me/business/en-us/sales-solutions/sales-navigator-data-and-privacy-resources-new.html - header - inherited-column - link-list","componentId":"actionable-content_1532492153"}"> Segurança e privacidade (Inglês) </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/pt-br/sales-solutions/partners" title="Parceiros" data-analytics-config="{"category":"Internal","action":"click - Parceiros","label":"/content/me/business/pt-br/sales-solutions/partners.html - header - inherited-column - link-list","componentId":"actionable-content_1532492152"}"> Parceiros </a> </li> </ul> </nav> </div> </section> </section> </section> <section class="inherited-column-wrapper column-4 no-link"> <section class="inherited-column default"> <p class="col-headline "> Equipe de Suporte </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="https://www.linkedin.com/help/sales-navigator?lang=pt&trk=lss-microsite-header-nav-resources-support-visit-help-center" title="Acesse a Central de Ajuda" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Acesse a Central de Ajuda","label":"https://www.linkedin.com/help/sales-navigator?lang=pt&trk=lss-microsite-header-nav-resources-support-visit-help-center - header - inherited-column - link-list","componentId":"actionable-content_1839791559"}"> Acesse a Central de Ajuda </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="https://www.linkedin.com/help/linkedin/ask/sdsupport?lang=pt&trk=lss-microsite-header-nav-resources-support-contact-support" title="Entre em contato com o Suporte ao Cliente" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Entre em contato com o Suporte ao Cliente","label":"https://www.linkedin.com/help/linkedin/ask/sdsupport?lang=pt&trk=lss-microsite-header-nav-resources-support-contact-support - header - inherited-column - link-list","componentId":"actionable-content_1839791560"}"> Entre em contato com o Suporte ao Cliente </a> </li> </ul> </nav> </div> </section> </section> </section> </div> </div> </div> </nav> </div> </header> </div> </section> <section class="page-alert-container"> </section> <script type="text/template" id="page-alert-template"> <div class="alert notice page-alert hidden" role="alert" tabindex="-1"> <div class="page-alert-wrapper"> <p class="page-alert-message"></p> <button class="page-alert-dismiss"> <li-icon class="filter-frame-close-button-icon" type="cancel-icon" size="small" a11y-text="Dismiss Alert"></li-icon> <span class="a11y-hidden">Dismiss Alert</span> </button> </div> </div> </script> <div class="container js-root-container"> <div class="wrapper"> <section id="main" class="site-wrapper" role="main"> <section id="content" class="site-content frame group"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background " data-responsive-height="0px,0px,0px,315px,200px" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1408607258" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg/jcr:content/renditions/Social-Selling-hero-mob-land-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg/jcr:content/renditions/Social-Selling-hero-mob-land-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg/jcr:content/renditions/Social-Selling-hero-mob-port-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg.original.jpg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1408607258"> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1958646139" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-20"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-hero-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-tab-land-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-tab-land-v1-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-tab-port-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-tab-port-v1-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-bottom-center tablet-landscape-bottom-center tablet-portrait-bottom-center mobile-landscape-bottom-center mobile-portrait-bottom-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-mob-tab-v1.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_332480214" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_332480214"> <h1 class="banner-headline headline-42"> Social Selling: definição, benefícios e dicas para líderes de vendas </h1> <p class="banner-subheadline headline-subheadline-26"> <br/> Descubra por que a social selling se tornou a principal abordagem de vendas modernas. Crie conexões genuínas com potenciais clientes e aumente seus fluxos de receita. </p> <div class="banner-actions"> <a class=" banner-action banner-action-secondary js-analytics-event" href="/pt-br/sales-solutions/solicite-uma-demonstracao-gratuita" title="Solicitar demonstração" data-analytics-config="{"category":"Internal","action":"click - Solicitar demonstração","label":"/content/me/business/pt-br/sales-solutions/solicite-uma-demonstracao-gratuita.html - flexible-column-frame - banner","componentId":"actionable-content_712240086"}"> Solicitar demonstração </a> <a class=" banner-action banner-action-primary js-analytics-event" href="https://www.linkedin.com/premium/products/?intentType=FIND_LEADS&selectedPlan=PRO&family=sales&utype=sales" title="Iniciar demonstração gratuita" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Iniciar demonstração gratuita","label":"https://www.linkedin.com/premium/products/?intentType=FIND_LEADS&selectedPlan=PRO&family=sales&utype=sales - flexible-column-frame - banner","componentId":"actionable-content_712240087"}"> Iniciar demonstração gratuita </a> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_719918259" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_719918259"> <p class="banner-subheadline subheadline-21"> Com quase metade da população mundial ativa nas redes sociais, utilizar táticas de venda eficientes (como a social selling) se tornou mais importante do que nunca. Essa forma de venda moderna — também conhecida como venda virtual ou venda digital — é essencial para os líderes de vendas que querem melhorar a maneira como apresentam suas ofertas, ampliar o alcance e aumentar o fluxo de receita.<br/> <br/> A tradicional social selling que utilizava apenas indicações e redes sociais evoluiu. Agora, ela inclui todo o ecossistema digital — desde as redes sociais até a Internet e as tecnologias de vendas. Atualmente, os melhores vendedores aplicam a social selling utilizando tecnologias de venda e ferramentas, como o <a href="/pt-br/sales-solutions/sales-navigator">LinkedIn Sales Navigator</a>, para terem acesso a todos os dados necessários e alcançarem clientes relevantes, com a mensagem certa no momento certo. </p> </div> </div> </section> </div> <div class="basic-list parbase section"> <section id="" data-anchorable class="basic-list-component basic-list-icon-text-left light-monochrome" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-component-js-load-path="components/layout/basic-list"> <div class="content-margin"> </div> <div data-mobile-layout="carousel" class="mobile-layout-carousel content-margin"> <div class="resource-content resource-content-4-up"> <ul class="basic-list-items js-filterable-container"> <li class="basic-list-item js-filterable filterable icon-text-left-wrapper"> <article class="resource icon-text-left filterable-content "> <a href="#what" class="image-link js-analytics-event" data-analytics-config="{"category":"External Other","action":"click - O que é social selling?","label":"#what - basic-list - reference-card","componentId":"reference-card_698045149"}"> <div class="resource-image"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="icon of two people exchanging money" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png.original.png"/></picture> </div> </div> <div data-eq-height-group="1" data-eq-height-states="mobile-carousel,tablet,desktop"> <p class="company-name component-heading-headline">O que é social selling?</p> </div> </a> </article> </li> <li class="basic-list-item js-filterable filterable icon-text-left-wrapper"> <article class="resource icon-text-left filterable-content "> <a href="#why" class="image-link js-analytics-event" data-analytics-config="{"category":"External Other","action":"click - Qual é a importância dessa abordagem?","label":"#why - basic-list - reference-card","componentId":"reference-card_698045150"}"> <div class="resource-image"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-social-selling-important-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-social-selling-important-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-social-selling-important-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-social-selling-important-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-social-selling-important-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="icon of a bar graph with s dollar sign superimposed over it" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png.original.png"/></picture> </div> </div> <div data-eq-height-group="1" data-eq-height-states="mobile-carousel,tablet,desktop"> <p class="company-name component-heading-headline">Qual é a importância dessa abordagem?</p> </div> </a> </article> </li> <li class="basic-list-item js-filterable filterable icon-text-left-wrapper"> <article class="resource icon-text-left filterable-content "> <a href="#practices" class="image-link js-analytics-event" data-analytics-config="{"category":"External Other","action":"click - Melhores práticas de social selling","label":"#practices - basic-list - reference-card","componentId":"reference-card_698045151"}"> <div class="resource-image"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-bes-practices-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-bes-practices-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-bes-practices-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-bes-practices-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-bes-practices-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="icon of a clipboard with a check list" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png.original.png"/></picture> </div> </div> <div data-eq-height-group="1" data-eq-height-states="mobile-carousel,tablet,desktop"> <p class="company-name component-heading-headline">Melhores práticas de social selling</p> </div> </a> </article> </li> <li class="basic-list-item js-filterable filterable icon-text-left-wrapper"> <article class="resource icon-text-left filterable-content "> <a href="#success" class="image-link js-analytics-event" data-analytics-config="{"category":"External Other","action":"click - Como avaliar o sucesso da social selling","label":"#success - basic-list - reference-card","componentId":"reference-card_698045152"}"> <div class="resource-image"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-measuring-social-selling-success-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-measuring-social-selling-success-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-measuring-social-selling-success-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-measuring-social-selling-success-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-measuring-social-selling-success-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="icon of an invoice sheet" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png.original.png"/></picture> </div> </div> <div data-eq-height-group="1" data-eq-height-states="mobile-carousel,tablet,desktop"> <p class="company-name component-heading-headline">Como avaliar o sucesso da social selling</p> </div> </a> </article> </li> </ul> <ul class="indicator inkwell-content-carousel-pagination js-card-pagination"> <li class="selected indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-1"> <span>0</span> </button> </li> <li class=" indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-2"> <span>1</span> </button> </li> <li class=" indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-3"> <span>2</span> </button> </li> <li class=" indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-4"> <span>3</span> </button> </li> </ul> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, 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https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1780053605" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1780053605"> <p class="banner-subheadline subheadline-21"> Destacar-se como marca que compete por uma parte social de produtos e serviços semelhantes pode ser desafiador. Mas com a social selling, representantes de venda iniciantes e profissionais de venda experientes podem alcançar sucesso, mesmo em um mercado saturado.<br/> <br/> Para você iniciar o processo de social selling, criamos um guia completo que inclui a definição, as melhores práticas e como avaliar o sucesso da social selling. </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="what" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="16px,12px,12px,12px,12px" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_127381130" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_127381130"> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_797139670" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1723654489" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1723654489"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-info-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-info-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-info-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-info-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-info-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Idea light bulb" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-21-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_828502472" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_828502472"> <h2 class="banner-headline headline-42"> O que é social selling? </h2> <p class="banner-subheadline subheadline-21"> <br/> Social selling é, basicamente, um método estratégico para os vendedores se conectarem e desenvolverem relacionamentos com potenciais clientes por meio das redes sociais. Nos últimos anos, a social selling se transformou em vendas virtuais com o aumento do uso das tecnologias de vendas (não apenas redes sociais) pelos vendedores para se conectarem com os clientes. Com as estratégias de social selling e vendas virtuais, os vendedores podem desenvolver relacionamentos de confiança, aumentar a credibilidade social e, consequentemente, alcançar as metas de vendas.<br/> <br/> Com os avanços e mudanças contínuos nos métodos de tecnologia e comunicação, a conexão com potenciais clientes nos mercados B2B e B2C substituiu antigas táticas de vendas, como o <a href="/pt-br/sales-solutions/resources/cold-calling">contato inicial por telefone</a> — que não é conveniente nem tem o toque pessoal das vendas sociais e digitais. Usar os canais de mídias sociais da sua marca e as tecnologias de venda para se engajar ativamente e desenvolver conexões com potenciais clientes pode ajudar você a alcançar as metas de vendas da sua empresa. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_557483420" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> </section> <section class="flexible-column-frame-column grid-21-columns align-top stacking-order-2"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_577222189" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> <header class="component-heading-group component-heading-group-align-default " data-responsive-contrast=""> <h3 class="component-heading-headline headline-subheadline-26"> Venda tradicional x social selling </h3> </header> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> </section> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1772743251" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> </section> <section class="flexible-column-frame-column grid-21-columns align-top stacking-order-2"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1264702462" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid cool-gray-20"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Venda tradicional</strong></p> </div> </section> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Busca</strong></p> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Compra de listas de leads</li> <li>Contatos pessoais limitados</li> <li>Bloqueio por interceptadores</li> </ul> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Relacionamento</strong></p> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Contatos desatualizados/aleatórios</li> <li>Registros de dados limitados</li> <li>Informações irrelevantes</li> </ul> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Engajamento</strong></p> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Dependência de contatos iniciais por telefone</li> <li>Scripts de vendas agressivos</li> <li>O mesmo processo para todos os potenciais clientes</li> </ul> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Social selling</strong></p> </div> </section> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Busca</strong></p> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Uso de redes profissionais</li> <li>Conexões nas redes sociais</li> <li>Acesso aos principais decisores</li> </ul> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Relacionamento</strong></p> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Foco nas conexões reais</li> <li>Combinação de dados de inteligência on-line</li> <li>Visualização de insights sociais</li> </ul> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Engajamento</strong></p> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Apresentações pessoais</li> <li>Conversas significativas</li> <li>Orientação no processo de compra</li> </ul> </div> </section> </div> </section> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_494457334" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> </section> <section class="flexible-column-frame-column grid-21-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1116098792" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1116098792"> <p class="banner-subheadline subheadline-21"> Social selling não se resume a adicionar contatos novos à sua lista de vendas. Mas trata-se da criação de interações sociais significativas e da apresentação das marcas como fontes confiáveis para solucionar os problemas dos clientes por meio de produtos e serviços.<br/> <br/> Em vez de planos agressivos ou vendas únicas, a social selling concentra-se mais na geração de leads — o processo de desenvolver e manter relacionamentos com os clientes passando por cada uma das etapas de criação da lista de vendas e do funil de vendas. Pensando nisso, as equipes de vendas devem estar dispostas a dedicar tempo e esforços para se engajarem com potenciais clientes e clientes atuais continuamente. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="why" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="48px,36px,36px,36px,36px" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_530436118" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_530436118"> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_307515357" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_947680908" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_947680908"> <h2 class="banner-headline headline-42"> Qual é a importância dessa abordagem? </h2> <p class="banner-subheadline subheadline-21"> <br/> No mundo cada vez mais digital em que vivemos, a social selling é um grande aprimoramento das formas convencionais de venda que, muitas vezes, podem parecer impessoais. Por meio do engajamento direto (como comentários, curtidas e compartilhamentos de publicações de clientes) e das tecnologias de vendas (como o <a href="/pt-br/sales-solutions/sales-navigator">LinkedIn Sales Navigator</a>), as empresas podem naturalmente criar credibilidade social e fazer publicidade “gratuita” para transformar potenciais clientes em clientes atuais. <br/> <br/> Os melhores vendedores (que definimos como aqueles que atingiram 150% ou mais das cotas) apresentaram mais do que o dobro de chances de expandir a rede no LinkedIn no último ano (53%) em comparação com a média dos colegas (25%), de acordo com o <a href="/pt-br/sales-solutions/b2b-sales-strategy-guides/the-state-of-sales-2022-ptbr-edition" target="_blank">relatório "Cenário de Vendas do LinkedIn" de 2022 </a>.<br/> <br/> Ainda não tem certeza se a sua empresa deve adotar a abordagem de social selling? Vamos aos fatos. </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_140299155" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> <header class="component-heading-group component-heading-group-align-default " data-responsive-contrast=""> <h3 class="component-heading-headline headline-subheadline-26"> dos líderes em social selling atingem resultados de vendas melhores </h3> </header> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1785703652" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1785703652"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="45%" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> dos líderes em social selling criam <strong>45%</strong> mais oportunidades em comparação com colegas com SSI inferior. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_42893317" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_42893317"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="51%" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> dos líderes em social selling apresentam <strong>51%</strong> mais chances de alcançar as cotas. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-3"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1699917018" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1699917018"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="78%" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <strong>78%</strong> das pessoas que utilizam social selling vendem mais do que as que não utilizam redes sociais. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1698965755" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1814399412" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1814399412"> <p class="banner-subheadline subheadline-21"> <strong>A social selling garante resultados melhores aos líderes de vendas<br/> <br/> </strong>Em poucas palavras: a estratégia funciona. Segundo um estudo interno, existe uma forte correlação entre representantes de vendas com alto social selling index (mais informações abaixo) e o alcance das metas de vendas. </p> </div> </div> </section> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Os líderes em social selling criam 45% mais oportunidades de venda em comparação com colegas que apresentam baixo social selling index</li> <li>Empresas que priorizam a social selling apresentam 51% mais chances de atingir suas cotas de venda</li> <li>78% das empresas que utilizam social selling exibem desempenho melhor do que as demais</li> </ul> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_737757549" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_737757549"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração de um palestrante" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1772398758" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1262599287" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1262599287"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração de uma pessoa participando de uma videoconferência em casa" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_480211048" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_480211048"> <p class="banner-subheadline subheadline-21"> <strong>A abordagem de social selling contribui para a criação de conexões reais<br/> <br/> </strong>A pandemia da COVID-19 mudou a maneira como fazemos networking e desenvolvemos relacionamentos. Em vez de as empresas encontrarem potenciais clientes em eventos do setor, feiras profissionais e conferências, elas utilizam canais digitais. A mudança significativa para o desenvolvimento de relacionamentos on-line transformou a social selling em uma necessidade. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_908447928" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1176224649" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1176224649"> <p class="banner-subheadline subheadline-21"> <strong>Seus potenciais clientes estão engajados com social buying<br/> <br/> </strong>As pessoas estão mais ativas nas redes sociais, e isso está gerando um aumento significativo nas vendas de comércio eletrônico. Para potencializar as vendas sociais das marcas, muitas empresas oferecem produtos e serviços on-line e não só em lojas físicas. Os consumidores também estão usando as plataformas de redes sociais para pesquisar marcas e produtos quando estão quase prontos para tomar uma decisão de compra. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_566585686" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_566585686"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração de duas pessoas conversando ao caminhar" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1428807090" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1056079329" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1056079329"> <p class="banner-subheadline subheadline-21"> <strong>Seus principais concorrentes já utilizam social selling<br/> <br/> </strong>Encontrar potenciais clientes nem sempre leva a vendas imediatas; no entanto, é possível notar padrões de comportamento ao entrar em contato com as pessoas e observar como elas respondem. Pesquisas de mercado são úteis para entender o motivo pelo qual os clientes compram certos produtos e identificar a melhor estratégia de venda. Os insights ajudam representantes de vendas a segmentar e entrar em contato com potenciais clientes específicos, além de aprimorar as estratégias de longo prazo.<br/> <br/> Identificamos os benefícios da social selling. Agora, veremos alguns estudos de caso gratificantes. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1151515552" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_33334671" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_33334671"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-tab-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-tab-land-v1-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-tab-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-tab-port-v1-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-mob-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-mob-land-v1-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-mob-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-mob-port-v1-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração de uma pessoa trabalhando em um computador, sentada à mesa" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-mob-port-v1.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="/pt-br/marketing-solutions/success/brand-awareness" target="_blank">96% dos profissionais de marketing de conteúdo B2B</a> utilizam o LinkedIn para realizar marketing orgânico, o que os ajuda a ganhar visibilidade e reconhecimento no mercado. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1776145006" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1776145006"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-tab-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-tab-land-v1-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-tab-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-tab-port-v1-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-mob-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-mob-land-v1-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-mob-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-mob-port-v1-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração de duas pessoas conversando " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-mob-port-v1.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="https://business.instagram.com/getting-started" rel="nofollow" target="_blank">200 milhões de usuários do Instagram</a> acessam contas Business diariamente, e <a href="https://business.instagram.com/blog/how-to-sell-your-products-on-instagram" rel="nofollow" target="_blank">80% dos usuários</a> pesquisam produtos e serviços de empresas na plataforma. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-3"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_776011955" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_776011955"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-tab-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-tab-land-v1-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-tab-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-tab-port-v1-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-mob-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-mob-land-v1-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-mob-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-mob-port-v1-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração de uma pessoa demonstrando um produto a outra " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-mob-port-v1.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> Há <a href="https://www.engadget.com/facebook-q-1-2021-earnings-marketplace-1-billion-232537001.html" rel="nofollow" target="_blank">1 milhão de marcas</a> vendendo no Facebook, e mais de <a href="https://www.engadget.com/facebook-q-1-2021-earnings-marketplace-1-billion-232537001.html" rel="nofollow" target="_blank">200 milhões de usuários ativos mensalmente</a> interagem com lojas na plataforma. Muitas marcas geram excelentes resultados, incluindo taxas de pedidos mais altas na plataforma do que no próprio site da empresa. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-4"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_966798380" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_966798380"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-tab-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-tab-land-v1-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-tab-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-tab-port-v1-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-mob-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-mob-land-v1-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-mob-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-mob-port-v1-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração de duas pessoas conversando em um feed de serviços de vídeo" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-mob-port-v1.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="https://blog.google/products/ads/new-ways-to-drive-action/" rel="nofollow" target="_blank">70% dos usuários do YouTube</a> já compraram produtos após vê-los em um vídeo. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1743903897" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg/jcr:content/renditions/Social-selling-success-stories-bg-dsk-v03-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg/jcr:content/renditions/Social-selling-success-stories-bg-dsk-v03-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg/jcr:content/renditions/Social-selling-success-stories-bg-dsk-v03-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg/jcr:content/renditions/Social-selling-success-stories-bg-dsk-v03-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg/jcr:content/renditions/Social-selling-success-stories-bg-dsk-v03-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg.original.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> <header class="component-heading-group component-heading-group-align-default " data-responsive-contrast=""> <h3 class="component-heading-headline headline-subheadline-26"> Casos de sucesso com a social selling </h3> </header> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="carousel-frame parbase section"> <section id="" data-anchorable class="carousel-frame loading " data-cmp-is="ink-carousel-frame" data-panelcontainer="" data-autoplay="false" data-autoplay-duration="14" data-randomize="false" data-component-js-load-path="components/layout/carousel-frame"> <div class="ink-carousel-frame carousel-frame-container inkwell-content-carousel" tabindex="-1"> <ol class="carousel-frame-slides " tabindex="0"> <li data-ink-hook-carousel-frame="item" class="carousel-frame-slide" data-content-switcher-path="" data-content-switcher-name=""> <div class="parsys"><div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1988664609" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-7-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1172468176" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-4 to-24" id="banner-content-container-banner_1172468176"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Logo da Microsoft" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-17-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1379688785" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1379688785"> <p class="banner-headline headline-subheadline-26"> Microsoft </p> <p class="banner-subheadline subheadline-21"> <br/> Com o lançamento do programa de social selling usando o LinkedIn Sales Navigator, a Microsoft <strong>aumentou a produtividade das vendas em 38%</strong>.<br/> <br/> <a href="/sales-solutions/case-studies/technology/microsoft" target="_blank">Saiba mais</a> (em inglês) </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </div> </li> <li data-ink-hook-carousel-frame="item" class="carousel-frame-slide" data-content-switcher-path="" data-content-switcher-name=""> <div class="parsys"><div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_49391680" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-7-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_758150929" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-4 to-24" id="banner-content-container-banner_758150929"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Logo da PTC" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-17-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_984659406" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_984659406"> <p class="banner-headline headline-subheadline-26"> PTC </p> <p class="banner-subheadline subheadline-21"> <br/> Ao aplicar a abordagem de social selling por meio do LinkedIn Sales Navigator e utilizar o Social Selling Index do LinkedIn para destacar as melhores práticas, a PTC fechou negócios somando mais de US$ 4,5 milhões.<br/> <br/> <a href="/sales-solutions/case-studies/technology/ptc" target="_blank">Saiba mais</a> (em inglês) </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </div> </li> <li data-ink-hook-carousel-frame="item" class="carousel-frame-slide" data-content-switcher-path="" data-content-switcher-name=""> <div class="parsys"><div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_2087447969" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-7-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1606197262" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-4 to-24" id="banner-content-container-banner_1606197262"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-genesys-logo-dsk-v01.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-genesys-logo-dsk-v01.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-genesys-logo-dsk-v01.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-genesys-logo-dsk-v01.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-genesys-logo-dsk-v01.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Logo da Genesys" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-genesys-logo-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-17-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_945959699" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_945959699"> <p class="banner-headline headline-subheadline-26"> Genesys </p> <p class="banner-subheadline subheadline-21"> <br/> Os representantes de vendas da Genesys que utilizam o LinkedIn Sales Navigator para publicar conteúdo, seguir contas e se conectar com potenciais clientes aumentaram em 42% o tamanho dos negócios. <br/> <br/> <a href="/sales-solutions/case-studies/technology/Genesys" target="_blank">Saiba mais</a> (em inglês) </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </div> </li> </ol> </div> <nav class="carousel-nav-directional light-monochrome js-carousel-nav-directional" aria-label="social-selling-success-stories carousel primary navigation"> <ul> <li class="carousel-previous"> <button role="button" class="carousel-button js-analytics-event" title="Go to previous slide" data-incrementer="-1" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"left","componentId":"carousel-frame_724389610"}"> <li-icon type="chevron-left-icon" size="" class="" a11y-text="" ""> </li-icon> <div class="a11y-hidden">Go to previous slide</div> </button> </li> <li class="carousel-next"> <button role="button" class="carousel-button js-analytics-event" title="Go to next slide" data-incrementer="1" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"right","componentId":"carousel-frame_724389610"}"> <li-icon type="chevron-right-icon" size="" class="" a11y-text="" ""> </li-icon> <div class="a11y-hidden">Go to next slide</div> </button> </li> </ul> </nav> <nav class="light-monochrome carousel-nav-bottom " aria-label="social-selling-success-stories carousel secondary navigation"> <ol class="carousel-nav-bottom-element inkwell-content-carousel-pagination js-carousel-pagination" aria-live="polite" data-current-slide-suffix=", Current Slide"> <li> <button role="button" class="carousel-pagination-button js-analytics-event" title="Microsoft" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"Slide 1","componentId":"carousel-frame_724389610"}"> <span> Microsoft </span> </button> </li> <li> <button role="button" class="carousel-pagination-button js-analytics-event" title="PTC" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"Slide 2","componentId":"carousel-frame_724389610"}"> <span> PTC </span> </button> </li> <li> <button role="button" class="carousel-pagination-button js-analytics-event" title="Genesys" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"Slide 3","componentId":"carousel-frame_724389610"}"> <span> Genesys </span> </button> </li> </ol> </nav> </section> </div> </section> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="practices" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="16px,12px,12px,12px,12px" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_41034117" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_41034117"> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1673828939" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1673828939"> <h2 class="banner-headline headline-42"> Melhores práticas de social selling </h2> <p class="banner-subheadline subheadline-21"> <br/> Siga as melhores práticas de social selling, independentemente de qual plataforma você utilizará para alcançar seu público-alvo. Veja a seguir os quatro pilares principais da abordagem de social selling: </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_315183985" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_921845792" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_921845792"> <p class="banner-subheadline subheadline-21"> <strong>Criar marca profissional de valor</strong><br/> <br/> Ao se engajar com potenciais clientes e clientes atuais nas plataformas de redes sociais, é importante evitar o famoso “papo de vendedor”. Marcas novas nas redes sociais não devem utilizar social selling imediatamente. Para inspirar confiança e oferecer valor real, é preciso primeiro estabelecer sua posição como especialista no setor.<br/> <br/> Uma boa forma de fazer isso é compartilhar conteúdo interessante e valioso. Influenciadores para empresas ou marcas B2B podem utilizar o LinkedIn para compartilhar conteúdos criados por outras pessoas que se alinham às suas respectivas marcas. Eles também podem criar e compartilhar conteúdos relevantes e se estabelecerem como líderes inovadores no setor. O objetivo é mostrar aos potenciais clientes que você pode oferecer algo a eles em vez de apenas considerar os lucros para a sua empresa. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1630311169" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1630311169"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png.original.png, 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data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração de pessoas conversando sobre gráficos em um quadro branco " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1690124662" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_877547429" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_877547429"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração de uma pessoa em uma sala de chat on-line" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1674609532" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1674609532"> <p class="banner-subheadline subheadline-21"> <strong>Desenvolver relacionamentos com potenciais clientes relevantes</strong><br/> <br/> <br/> O objetivo da social selling não é aumentar sua lista de contatos, mas desenvolver relacionamentos entre <a href="/pt-br/sales-solutions/resources/prospecting">potenciais clientes</a> relevantes e a sua marca. Ao entrar em contato com potenciais clientes irrelevantes para as suas soluções, sua abordagem não será autêntica e seus representantes de vendas perderão a oportunidade de desenvolver conexões mais genuínas.<br/> <br/> Utilize os métodos e ferramentas de social selling (veremos mais detalhes na próxima seção) para identificar potenciais clientes que correspondam aos seus critérios, incluindo função, cargo ou setor. Ao fazer isso, você criará conexões mais significativas e terá mais sucesso na conversão de potenciais clientes em clientes atuais. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_964304780" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1797236037" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1797236037"> <p class="banner-subheadline subheadline-21"> <strong>Agir com autenticidade<br/> </strong><br/> Compartilhar insights e fornecer informações úteis para solucionar problemas dos potenciais clientes é uma maneira de criar confiança. Priorize a comunicação autêntica e o foco nas necessidades dos potenciais clientes; a venda vem em segundo lugar.<br/> <br/> Dedicar tempo para personalizar as mensagens de social selling, em vez de enviar mensagens genéricas a vários potenciais clientes, é tão importante quanto escrever cartas de apresentação diferentes ao se candidatar a várias vagas de emprego. Você pode destacar contatos profissionais ou qualquer outra coisa em comum ou mencionar conteúdos com os quais você e os potenciais clientes se engajaram. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_54425702" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_54425702"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração de duas pessoas em uma videochamada" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1120692903" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_517493240" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_517493240"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Duas pessoas conversando sobre um gráfico" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1225317095" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1225317095"> <p class="banner-subheadline subheadline-21"> <strong>Acompanhar as novidades e manter a consistência com os insights</strong><br/> <br/> Não espere resultados imediatos, a abordagem de social selling exige tempo. Mesmo que alguns potenciais clientes não estejam prontos para tomar decisões de compra sobre a sua oferta, mantenha o contato com eles. Manter relacionamentos significativos fará com que os potenciais clientes lembrem da sua empresa quando estiverem prontos para tomar uma decisão de compra.<br/> <br/> Muitas plataformas de redes sociais também oferecem ferramentas integradas para avaliar o sucesso das iniciativas de social selling (veremos mais detalhes a seguir); assim, é possível identificar as táticas que estão funcionando e quando elas precisam ser ajustadas. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1198337414" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1198337414"> <p class="banner-subheadline headline-subheadline-26"> Você já conhece os princípios da social selling; agora, veremos como começar a utilizar essa abordagem de vendas. </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1153572388" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_131666605" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_131666605"> <p class="banner-subheadline subheadline-21"> <strong>Otimize seus perfis nas redes sociais</strong><br/> <br/> Mesmo após estabelecer sua marca profissional nas redes sociais, criar uma presença real com credibilidade leva tempo. Além de criar e compartilhar consistentemente conteúdos valiosos, é importante otimizar seu perfil considerando os potenciais clientes. Continue lendo para ver mais dicas de como otimizar seu perfil do LinkedIn. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1611143730" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1611143730"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração de suas pessoas conversando sobre um perfil on-line" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1652724226" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1519171023" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1519171023"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração de uma conversa em um grupo on-line com um botão “participar” em evidência " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_223639312" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_223639312"> <p class="banner-subheadline subheadline-21"> <strong>Participe de grupos do LinkedIn e de outros fóruns relevantes<br/> </strong><br/> Com quais grupos seus potenciais clientes e clientes atuais estão se engajando? Após coletar informações nos perfis das pessoas, envie mensagens bem elaboradas. Participar de grupos relevantes é uma excelente maneira de acompanhar as novidades do setor e identificar possíveis desafios enfrentados pelos clientes. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_678911547" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1638912534" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1638912534"> <p class="banner-subheadline subheadline-21"> <strong>Crie alertas de monitoramento em redes sociais</strong><br/> <br/> Representantes de vendas podem utilizar alertas do Google ou ferramentas de monitoramento em redes sociais para receberem notificações quando potenciais clientes falarem sobre seus negócios ou serviços. Dessa forma, é possível alcançar públicos já interessados nas suas ofertas para criar conexões mais autênticas. Autenticidade gera confiança e, por sua vez, a fidelidade dos clientes. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_103897801" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_103897801"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração de um perfil on-line com mensagem de alerta em destaque " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_945269577" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_805869158" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_805869158"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração da publicação de um relatório em um canal on-line " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1746287803" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1746287803"> <p class="banner-subheadline subheadline-21"> <strong>Compartilhe conteúdo para aumentar a credibilidade</strong><br/> <br/> Como mencionamos nos princípios de social selling, o compartilhamento de conteúdo interessante e relevante é uma das maneiras mais eficazes de aumentar a credibilidade e o engajamento nas redes sociais.<br/> <br/> Sempre que você encontrar artigos interessantes e relevantes para as pessoas do setor, compartilhe-os. Esses tópicos para iniciar conversa são uma forma excelente de ajudar outras pessoas e inspirar confiança nos potenciais clientes. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_313995922" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1111146595" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1111146595"> <p class="banner-subheadline subheadline-21"> <strong>Use o LinkedIn Sales Navigator</strong><br/> <br/> Nossa ferramenta de social selling para B2B pode ajudar você a encontrar e segmentar novos leads com base em critérios específicos, como localidade, setor, função e muito mais. O <a href="/pt-br/sales-solutions/sales-navigator">LinkedIn Sales Navigator</a> também pode ajudar você a entender melhor seu desempenho por meio de acompanhamento e análise detalhados dos leads. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_631663740" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_631663740"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração de um perfil on-line com gráfico de barras" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_970100400" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_712841855" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_712841855"> <p class="banner-subheadline subheadline-21"> As redes sociais são essenciais para a abordagem de social selling; portanto, o perfil da sua marca deve ajudar você a estabelecer sua reputação de especialista confiável. O LinkedIn é uma plataforma incomparável de geração de leads e o lugar perfeito para você se conectar com potenciais clientes. </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1771074336" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1198558129" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1198558129"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-89-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-89-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-89-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-89-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-89-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="89%" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <strong>89% dos profissionais de marketing B2B</strong> utilizam o LinkedIn para a geração de leads. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_544252206" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_544252206"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-62-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-62-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-62-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-62-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-62-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="62%" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <strong>62% dos profissionais de marketing B2B</strong> afirmam que o LinkedIn gera leads a uma taxa duas vezes maior do que a segunda melhor plataforma de rede social. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-3"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2007904755" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_2007904755"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-75-dsk-v02-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-75-dsk-v02-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-75-dsk-v02-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-75-dsk-v02-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-75-dsk-v02-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="75%" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <strong>75% dos clientes B2B</strong> utilizam redes sociais para tomar decisões de comprar, e 50% utilizam o LinkedIn como uma fonte confiável. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1691899118" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1691899118"> <p class="banner-subheadline headline-subheadline-26"> Siga estas quatro etapas para começar a usar a abordagem de social selling no LinkedIn: </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_857385966" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1173497514" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1173497514"> <p class="banner-subheadline subheadline-21"> <strong>Otimize seu perfil</strong><br/> <br/> Criar um perfil bem elaborado exibindo todas as informações importantes da sua empresa ajudará você a conquistar a confiança do público-alvo. Outras maneiras de destacar seu perfil do LinkedIn incluem: </p> </div> </div> </section> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Adicionar uma foto de perfil atual e com alta resolução. Segundo a nossa pesquisa, perfis com foto têm 14 vezes mais chances de visualização do que perfis sem foto.</li> <li>Não se limite ao seu cargo no título, mas fale sobre o que você faz e como faz.</li> <li>Dê vida às suas competências no resumo. Reafirme a missão da sua marca, forneça prova social e inclua uma call-to-action simples para ajudar os clientes e entrar em contato com você.</li> <li>Solicite recomendações. Depoimentos pessoais podem ajudar a aumentar sua credibilidade.</li> </ul> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_196408580" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_196408580"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração do perfil on-line de uma pessoa" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_2084938734" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1586187329" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1586187329"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração destacando o botão “Conectar” no perfil de outra pessoa. " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1956398752" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1956398752"> <p class="banner-subheadline subheadline-21"> <strong>Busque e conecte-se com potenciais clientes</strong><br/> <br/> O LinkedIn é uma das plataformas on-line mais eficazes para conhecer melhor potenciais clientes, clientes atuais e o setor. Utilize recursos, como a pesquisa avançada, o LinkedIn Sales Navigator, a barra lateral, o Lead Builder, as pesquisas salvas e o LinkedIn Pulse para buscar e se conectar com seu público. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1696854741" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1869813528" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1869813528"> <p class="banner-subheadline subheadline-21"> <strong>Crie e expanda a sua rede</strong><br/> <br/> O LinkedIn é conhecido como uma plataforma para criar redes. Participar de grupos relevantes para os potenciais clientes, além de compartilhar e se engajar com conteúdo útil, pode ajudar você a expandir seu alcance. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1783803463" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1783803463"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração de um navegador da Web selecionando e participando de um grupo" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1686365682" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1373464097" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1373464097"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ilustração da janela de um navegador destacando uma descrição curta " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1178692864" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1178692864"> <p class="banner-subheadline subheadline-21"> <strong>Mantenha a relevância e a consistência</strong><br/> <br/> Evite enviar solicitações de conexão em excesso ou mensagens genéricas. O objetivo da social selling é criar relacionamentos genuínos. Mantenha a maior relevância possível durante as interações, com informações concisas e valiosas. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="banner parbase section"> <section id="success" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="16px,12px,12px,12px,12px" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_174374952" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_174374952"> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1183853614" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1183853614"> <p class="banner-headline headline-42"> Como avaliar o sucesso da social selling </p> <p class="banner-subheadline subheadline-21"> <br/> Para verificar se as suas técnicas de social selling estão gerando resultados, quais estratégias estão contribuindo para os perfis sociais da sua marca e quais métodos são os melhores, você precisará avaliar o desempenho da sua social selling.<br/> <br/> Participe do <a href="/sales-solutions/social-selling/the-social-selling-index-ssi" target="_blank">Social Selling Index (SSI)</a>(em inglês), uma ferramenta do LinkedIn para avaliação de social selling que foi criada para ajudar a quantificar o valor das iniciativas de social selling. O SSI avalia o sucesso das vendas com base em 4 pontos de competência: </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-none light-monochrome " data-responsive-height="60px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_59823876" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="60px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1093757995" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1093757995"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="#1 bullet button" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-21-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1458398966" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container 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data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_237756741" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_237756741"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01.png.original.png, 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data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_489328996" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_489328996"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01.png.original.png, 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data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, 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tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="145px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_571212392" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_571212392"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png.original.png, 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button" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-21-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1171597943" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1171597943"> <p class="banner-subheadline subheadline-17"> Desenvolver e fortalecer relacionamentos </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1510100423" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1510100423"> <p class="banner-subheadline subheadline-21"> Uma pontuação é atribuída a cada um desses elementos (até 25 pontos). A soma dos quatro elementos gera a pontuação total de SSI (que vai de 0 a 100).<br/> <br/> Para conferir a pontuação, entre na sua conta do LinkedIn e acesse o painel Social Selling Index. Utilize-a como um ponto de partida para definir estratégias de melhoria do desempenho de social selling. 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