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SiriusXM builds personalized listening experiences with Data Cloud.
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mr-auto mobile-mt-12">Data Cloud</a> </div> </div> <div class="logo-block logo-block--2 logo-block--card_product" data-module-id="PMAC:a067y00000Tvw8DAAR" data-module-track-impressions="" data-module-name="Marketing Cloud" data-module-position="2" data-module-type="card_product"> <div class="card__brand__wrapper"> <div class="card__brand__image__wrapper pbc-g-elevation-2" aria-hidden="true"> <a class="card__brand__link" href="https://www.salesforce.com/products/marketing/" tabindex="-1"> <img loading="lazy" src="https://www.salesforce.com/content/dam/web/global/icons/product/marketing-day.svg" class="card__brand__image" alt="" sizes="100vw" srcset="" height="auto" width="auto"/> </a> </div> <a href="https://www.salesforce.com/products/marketing/" class="pbc-g-text-body-2 card__brand__label mb-0 mt-16 ml-auto mr-auto mobile-mt-12">Marketing Cloud</a> </div> </div> <div class="logo-block logo-block--3 logo-block--card_product" data-module-id="PMAC:a067y00000Kdt5yAAB" data-module-track-impressions="" data-module-name="Slack" data-module-position="3" data-module-type="card_product"> <div class="card__brand__wrapper"> <div class="card__brand__image__wrapper pbc-g-elevation-2" aria-hidden="true"> <a class="card__brand__link" href="https://www.salesforce.com/slack/" tabindex="-1"> <img loading="lazy" src="https://www.salesforce.com/content/dam/web/global/svg-icons/placeholder13.svg" class="card__brand__image" alt="" sizes="100vw" srcset="" height="auto" width="auto"/> </a> </div> <a href="https://www.salesforce.com/slack/" class="pbc-g-text-body-2 card__brand__label mb-0 mt-16 ml-auto mr-auto mobile-mt-12">Slack</a> </div> </div> <div class="logo-block logo-block--4 logo-block--card_product" data-module-id="PMAC:a067y00000UjLNDAA3" data-module-track-impressions="" data-module-name="Salesforce Professional Services" data-module-position="4" data-module-type="card_product"> <div class="card__brand__wrapper"> <div class="card__brand__image__wrapper pbc-g-elevation-2" aria-hidden="true"> <a class="card__brand__link" href="https://www.salesforce.com/services/professional-services/overview/" tabindex="-1"> <img loading="lazy" src="https://www.salesforce.com/content/dam/web/global/svg-icons/calendar-day.svg" class="card__brand__image" alt="" sizes="100vw" srcset="" height="auto" width="auto"/> </a> </div> <a href="https://www.salesforce.com/services/professional-services/overview/" class="pbc-g-text-body-2 card__brand__label mb-0 mt-16 ml-auto mr-auto mobile-mt-12">Salesforce Professional Services</a> </div> </div> </div> </article> </div> </section> </div><div data-blade-id="a0E7y000006544LEAQ:2" data-blade-position="3" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="a0E7y000006544LEAQ:2" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="a0E7y000006544LEAQ:2" data-module-name="" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> </header> <div class="blade__description"> <p><strong>Personalized listening experiences engage a new generation of SiriusXM listeners.</strong></p><p>SiriusXM’s youngest listeners didn’t grow up with traditional radio — they’re all about streaming the content they love. To connect with this audience, SiriusXM uses personalized app and listening experiences to keep customers engaged with its extensive content library. However, delivering this personalization to tens of millions of users is challenging. Without relevant, tailored content, the brand risks losing trust.</p><p><br></p><p>With Salesforce, CRM, AI, data, and trust are seamlessly integrated. <a href="https://www.salesforce.com/in/data/" target="_self">Data Cloud</a> now transforms information from SiriusXM’s data lake into actionable insights, creating a comprehensive 360-degree view of each customer. SiriusXM marketers can then access these unified profiles to seamlessly communicate with customers and deliver more relevant content recommendations. Once a listener finds what they like, they’re more likely to stick around. </p><p><br></p><p>“It was a natural notion to go to Data Cloud,” said Joe Inzerillo, EVP, Chief Product & Technology Officer. “It is the center of the universe in that everything else hangs off the data about our customers.”</p> </div> </article> </div> </section> </div><div data-blade-id="a0E7y000006544LEAQ:3" data-blade-position="4" data-blade-name="sf/nup" data-blade-variant="nup" data-blade-source="www" data-blade-type="blade"> <section id="a0E7y000006544LEAQ:3" class="relative nup--blade layout--1 nup--card_quote" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <div class="grid grid_main nup nup__1 no-header"> <div class="cards cards--minimal no-quote-image-oneup"> <article class="card card__1 card__wrapper " data-module-track-impressions="" data-module-id="a0D7y00000VWLM5EAP" data-module-name="Mike Amsel" data-module-position="1" data-module-type="card_quote" > <div class="card--card_quote pbc-g-elevation-2 flex border-rad-16 no-quote-image-asset"> <div class="card_quote--no-asset"> <div class="card__content__wrapper"> <blockquote class="card__copy__wrapper"> <div class="card__quote-mark card__quote--us" aria-hidden="true"></div> <h3 class="card__headline" style=" "> For us, Salesforce bridging that connection of where we’d like to be and where the world’s heading is really what creates the opportunity for us to grow. </h3> <div class="tagline_wrapper"> <div class="name"> Mike Amsel </div> <div class="role_company"> SVP, Growth, SiriusXM </div> </div> </blockquote> </div> </div> </div> </article> </div> </div> </div> </section> </div> </main> <hgf-footer home-href=us origin=https://wp.sfdcdigital.com/en-us/wp-json></hgf-footer> <div class="sf-call"> <div class="call-btn-wrapper"> <a class="btn" href="tel:18005523064" aria-label="Call Us"></a> </div> </div> <script type="text/javascript"> window.document.dispatchEvent( new CustomEvent('www_track', { detail: { event: 'custEv_pageDataAvailable', templateName: 'Resources Template', templateId: 'resources-template', taxonomy: JSON.parse('{"pageTagsAuto":[],"pageTagsManual":[{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"Marketing","tagUuid":"94de41a5-93d3-4dd1-be94-e331cfa94889"},{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"Data Cloud","tagUuid":"cec01b75-03d2-4a53-9550-f3694cddf1f6"},{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"Slack","tagUuid":"ebda7954-c2a6-48e4-b962-71bd89c05551"},{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"Customer Success","tagUuid":"a4c39ed3-cf84-4784-be17-4fbc8e29e6d2"},{"uuid":"5b4fa5f2-5226-474e-8963-94fe1e289a01","tagName":"Media","tagUuid":"d6ff234b-5993-4a4a-8a29-9f00097fb964"},{"uuid":"18304302-fe47-4b27-a547-18d5eb6fd553","tagName":"Enterprise","tagUuid":"1747c2e4-e577-434b-a6f8-ec656f10ae64"},{"uuid":"","tagName":"","tagUuid":"dd6f3b58-6d7b-43dd-b83e-ebc7041949ee"}]}'), experiment: { 'optimizelyExp': '', 'optimizelyVar': '', }, }, }) ); </script> <link rel="stylesheet" type="text/css" href="/FOteMX9S/ipMOKn0/iMsARzP/Xv/kJ/CW9W/HjFlEQpW/NExX"> <script src="/FOteMX9S/ipMOKn0/iMsARzP/Xv/kJ/CW9W/EjAwQkc4/LgIp" async defer></script> <div id="sec-overlay" style="display:none;"> <div id="sec-container"> </div> </div></body></html>