CINXE.COM

<!DOCTYPE html> <html lang="ja"> <head prefix="og: http://ogp.me/ns# fb: http://ogp.me/ns/fb# article: http://ogp.me/ns/article#"> <meta name="bingbot" content="noarchive"><meta charset="utf-8"> <meta name="viewport" content="width=1140"> <meta name="robots" content="noarchive"> <meta property="reco-pass" content="https://xtrend.nikkei.com/atcl/contents/18/00921/00020/"> <title>3年で店舗数が10分の1に　ワタミ本社の「から揚げの天才」も閉店：日経クロストレンド</title> <link rel="canonical" href="https://xtrend.nikkei.com/atcl/contents/18/00921/00020/"> <link rel="apple-touch-icon" sizes="180x180" href="/images/2018/sp/favicon/web_clip.png"> <link rel="icon" type="image/png" sizes="32x32" href="/images/2018/favicon/favicon_32_32.png"> <link rel="icon" type="image/png" sizes="16x16" href="/images/2018/favicon/favicon_16_16.png"> <link rel="apple-touch-icon-precomposed" href="/images/2018/sp/favicon/web_clip.png" /> <link rel="manifest" href=""> <link rel="mask-icon" href="" color="#333333"> <link rel="shortcut icon" href="/images/2018/favicon/icon.ico"> <meta name="author" content="日経クロストレンド"> <meta name="keywords" content="マーケ,経営,販売,外食,失敗に学ぶ"> <meta name="description" content="新型コロナウイルス禍でテイクアウト人気をリードしたワタミ運営のから揚げ専門店「から揚げの天才」。当時、1号店オープンから最速で100店舗達成と勢いがあったが、その後一転して閉店ラッシュに見舞われ、ピークからわずか3年で店舗数が10分の1に激減した。そして2024年11月、ワタミ本社が入居するビル1階で営業していた店舗も閉店した。"> <meta name="theme-color" content="#ffffff"> <meta property="og:title" content="3年で店舗数が10分の1に　ワタミ本社の「から揚げの天才」も閉店"> <meta property="og:description" content="新型コロナウイルス禍でテイクアウト人気をリードしたワタミ運営のから揚げ専門店「から揚げの天才」。当時、1号店オープンから最速で100店舗達成と勢いがあったが、その後一転して閉店ラッシュに見舞われ、ピークからわずか3年で店舗数が10分の1に激減した。そして2024年11月、ワタミ本社が入居するビル1階で営業していた店舗も閉店した。"> <meta property="og:type" content="article"> <meta property="og:url" content="https://xtrend.nikkei.com/atcl/contents/18/00921/00020/"> <meta property="og:image" content="https://xtrend.nikkei.com/atcl/contents/18/00921/00020/nxr_m.jpg"> <meta property="og:site_name" content="日経クロストレンド"> <meta property="og:locale" content="ja_JP"> <meta property="fb:app_id" content="328464884326786"> <meta property="article:publisher" content="https://www.facebook.com/NIKKEIxTREND/"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:site" content="@NIKKEIxTREND"> <meta name="twitter:player" content="@NIKKEIxTREND"> <meta name="robots" content="max-image-preview:large"> <meta name="bpcmstokenMydata" content="e3QOPGJpJmhaXY1yTnYonNdL%2BKTJybiuTEHaZZotc5ULJvAtMmmmVMuJIIhuwVWIKzEd6UlBc3bt%0D%0A%2F4V6DDrp0DKgUGnxJ0PGTud8tIRWVzA%3D"> <meta name="rhizome_token_auth" content=""> <meta name="rhizome_token_get" content="0kMq1WIURVOBgr20heec7fTozdannJIH%2BJ9IRtb8QoI1rsmIwwISxfamMc2kiq6rFKZgFF76yOy2%0D%0AMp9W5uH5KJnegOTmdzWsBa7d83H%2Foz6uePsLM22%2BWjdZ7FV%2BoJYR99L1K6e%2BJj%2FYynHDYgGxaEJY%0D%0AzJnPf56L"> <meta name="rhizome_token_post" content="xqzREA9j%2BrSV8%2BMy%2BwMZ4yFV4EZHNBPavP1RnFnAWtIYPYvp9bai3mC3QQz3LIPAb8wjUqD85pAe%0D%0A35EpidKRNDuyZOLq8%2BnX%2F6BN1noWXx2bjumSCo1ulx5jxUdwkyzr3YiTgGfjfL1R2FzVrTHF3YFl%0D%0AqP17BvSW"> <meta name="auth_for_rhizome" content=","> <meta name="pointView" content="false"> <meta name="bpcmstoken" content="%2FbF1y6U2buKcl1JcIG3Rf4GYJF9z6z54vjCPVM0NORF9FUY7DQaTQoaOsvVz93E81piZT71DJ%2Fru%0D%0AlC4b6eHXmpPAEKdvPOGC%2FvRnnzIqwrY%3D"> <meta name="loginCheck" content="false"> <meta name="NXRloginCheck" content="false">  <script src="https://assets.adobedtm.com/570a621a24b47ab0c04225f491ed07679e91176f/satelliteLib-c5dd9befc4adb2c24f9e3fb7ab214908274f7852.js"></script> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-TDTQSZV');</script> <script type="text/javascript"> window.pbjs = window.pbjs || {}; window.pbjs.que = window.pbjs.que || []; </script> <script async='async' src="https://flux-cdn.com/client/nikkei/xtrend_nikkei_00825.min.js" type="text/javascript" ></script> <script async='async' src='https://securepubads.g.doubleclick.net/tag/js/gpt.js'></script> <script type='text/javascript'> window.googletag = window.googletag || {}; window.googletag.cmd = window.googletag.cmd || []; </script> <script type="text/javascript"> window.fluxtag = { readyBids: { prebid: false, google: false, }, // hbAdUnitPathsにHBで利用する広告ユニットコードを記載 hbAdUnitPaths: ['/54271731/nxr/rectangle1', '/54271731/nxr/rectangle1/college', '/54271731/nxr/rectangle1/design', '/54271731/nxr/rectangle1/ent', '/54271731/nxr/rectangle1/trendy', '/54271731/nxr/rectangle2', '/54271731/nxr/rectangle2/college', '/54271731/nxr/rectangle2/design', '/54271731/nxr/rectangle2/ent', '/54271731/nxr/rectangle2/trendy', '/54271731/nxr/smp_rectangle1', '/54271731/nxr/smp_rectangle1/college', '/54271731/nxr/smp_rectangle1/design', '/54271731/nxr/smp_rectangle1/ent', '/54271731/nxr/smp_rectangle1/trendy', '/54271731/nxr/smp_primebanner'], failSafeTimeout: 3000, isFn: function isFn(object) { var _t = "Function"; var toString = Object.prototype.toString; return toString.call(object) === "[object " + _t + "]"; }, launchAdServer: function () { if (!fluxtag.readyBids.prebid) { return; } fluxtag.requestAdServer(); }, requestAdServer: function () { if (!fluxtag.readyBids.google) { fluxtag.readyBids.google = true; googletag.cmd.push(function () { var divIds = []; var hbSlots = []; googletag.pubads().getSlots().forEach(function (slot) { if (window.fluxtag.hbAdUnitPaths.indexOf(slot.getAdUnitPath()) !== -1) { divIds.push(slot.getSlotElementId()); hbSlots.push(slot); } }); if (!!pbjs.setTargetingForGPTAsync && fluxtag.isFn(pbjs.setTargetingForGPTAsync)) { pbjs.que.push(function () { pbjs.setTargetingForGPTAsync(divIds); }); } googletag.pubads().refresh(hbSlots); }); } }, }; </script> <script type="text/javascript"> setTimeout(function () { fluxtag.requestAdServer(); }, fluxtag.failSafeTimeout); </script> <script type="text/javascript"> var dag_adslots = []; var firstSlots = []; var otherSlots = []; googletag.cmd.push(function() { googletag.pubads().setTargeting('NXRserial','90e5d85c39'); googletag.pubads().setTargeting('CMStheme','nxr_thm_techdata'); googletag.pubads().setTargeting('curtDN', location.hostname ); googletag.pubads().setTargeting('refDN', document.referrer.split('/')[2] || [] ); googletag.pubads().setTargeting('extPF', (function(q,k){var kv=q.split(k+"=")[1];if(kv){return kv.split("&")[0];}}(location.search,"extpf")) || []); googletag.pubads().setTargeting('page', 'F'); googletag.pubads().setTargeting('CMSauth', 'AUTHNG'); googletag.pubads().setTargeting('a1','noseg'); googletag.pubads().setTargeting('NXR_mem', 'std'); dag_adslots.leaderboard = googletag.defineSlot('/54271731/nxr/leaderboard', [[970, 250], [728, 90], [728, 180], [970, 1], [970, 90]], 'div-gpt-ad-leaderboard').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.rectangle1 = googletag.defineSlot('/54271731/nxr/rectangle1', [[300, 250], [300, 600]], 'div-gpt-ad-rectangle1').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.rectangle2 = googletag.defineSlot('/54271731/nxr/rectangle2', [[1, 1], [300, 250], [300, 600]], 'div-gpt-ad-rectangle2').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.infeed_leaf_01 = googletag.defineSlot('/54271731/nxr/infeed/leaf', ['fluid'], 'div-gpt-ad-infeed_leaf_01').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.infeed_leaf_02 = googletag.defineSlot('/54271731/nxr/infeed/leaf', ['fluid'], 'div-gpt-ad-infeed_leaf_02').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.infeed_leaf_03 = googletag.defineSlot('/54271731/nxr/infeed/leaf', ['fluid'], 'div-gpt-ad-infeed_leaf_03').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.infeed_leaf_04 = googletag.defineSlot('/54271731/nxr/infeed/leaf', ['fluid'], 'div-gpt-ad-infeed_leaf_04').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.textad_01 = googletag.defineSlot('/54271731/nxr/textad', ['fluid'], 'div-gpt-ad-textad_01').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.textad_02 = googletag.defineSlot('/54271731/nxr/textad', ['fluid'], 'div-gpt-ad-textad_02').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.textad_03 = googletag.defineSlot('/54271731/nxr/textad', ['fluid'], 'div-gpt-ad-textad_03').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.textad_04 = googletag.defineSlot('/54271731/nxr/textad', ['fluid'], 'div-gpt-ad-textad_04').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.notice_01 = googletag.defineSlot('/54271731/nxr/notice', ['fluid'], 'div-gpt-ad-notice_01').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.notice_02 = googletag.defineSlot('/54271731/nxr/notice', ['fluid'], 'div-gpt-ad-notice_02').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.pickup_01 = googletag.defineSlot('/54271731/nxr/pickup', ['fluid'], 'div-gpt-ad-pickup_01').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.pickup_02 = googletag.defineSlot('/54271731/nxr/pickup', ['fluid'], 'div-gpt-ad-pickup_02').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.pickup_03 = googletag.defineSlot('/54271731/nxr/pickup', ['fluid'], 'div-gpt-ad-pickup_03').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.pickup_04 = googletag.defineSlot('/54271731/nxr/pickup', ['fluid'], 'div-gpt-ad-pickup_04').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.pickup_05 = googletag.defineSlot('/54271731/nxr/pickup', ['fluid'], 'div-gpt-ad-pickup_05').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.ydn_pc = googletag.defineSlot('/54271731/nxr/ydn_pc', [[300, 250]], 'div-gpt-ad-ydn_pc').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); firstSlots.push(dag_adslots.leaderboard); firstSlots.push(dag_adslots.rectangle1); firstSlots.push(dag_adslots.notice_01); firstSlots.push(dag_adslots.notice_02); otherSlots.push(dag_adslots.rectangle2); otherSlots.push(dag_adslots.infeed_leaf_01); otherSlots.push(dag_adslots.infeed_leaf_02); otherSlots.push(dag_adslots.infeed_leaf_03); otherSlots.push(dag_adslots.infeed_leaf_04); otherSlots.push(dag_adslots.textad_01); otherSlots.push(dag_adslots.textad_02); otherSlots.push(dag_adslots.textad_03); otherSlots.push(dag_adslots.textad_04); otherSlots.push(dag_adslots.pickup_01); otherSlots.push(dag_adslots.pickup_02); otherSlots.push(dag_adslots.pickup_03); otherSlots.push(dag_adslots.pickup_04); otherSlots.push(dag_adslots.pickup_05); otherSlots.push(dag_adslots.ydn_pc); googletag.pubads().enableSingleRequest(); googletag.pubads().disableInitialLoad(); googletag.enableServices(); // firstSlotsをrefreshさせる var firstRequestSlots = firstSlots.filter(function (slot) { return slot && window.fluxtag.hbAdUnitPaths.indexOf(slot.getAdUnitPath()) === -1; }); googletag.pubads().refresh(firstRequestSlots); // otherSlotsをrefreshさせる setTimeout(function () { var secondRequestSlots = otherSlots.filter(function (slot) { return slot && window.fluxtag.hbAdUnitPaths.indexOf(slot.getAdUnitPath()) === -1; }); googletag.pubads().refresh(secondRequestSlots); }, 300); // Prebidが呼び出せる状態の場合 if ( !!window.pbFlux && !!window.pbFlux.prebidBidder && fluxtag.isFn(window.pbFlux.prebidBidder) ) { pbjs.que.push(function () { window.pbFlux.prebidBidder(); }); } else { // Prebidが呼び出せない場合、すぐにGAMを呼び出す fluxtag.readyBids.prebid = true; fluxtag.launchAdServer(); } }); </script> <script type="application/ld+json"> [ { "@context": "http://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "日経クロストレンド", "item": "https://xtrend.nikkei.com/" }, { "@type": "ListItem", "position": 2, "name": "小林直樹の「データの玉手箱」", "item": "https://xtrend.nikkei.com/atcl/contents/18/00921/" }, { "@type": "ListItem", "position": 3, "name": "3年で店舗数が10分の1に　ワタミ本社の「から揚げの天才」も閉店" } ] }, { "@context": "http://schema.org", "@type": "NewsArticle", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://xtrend.nikkei.com/atcl/contents/18/00921/00020/" }, "headline": "3年で店舗数が10分の1に　ワタミ本社の「から揚げの天才」も閉店", "image": [ "https://xtrend.nikkei.com/atcl/contents/18/00921/00020/nxr_m.jpg" ], "datePublished": "2024-11-25T00:00:00+09:00", "dateModified": "2024-11-25T00:00:00+09:00", "author": { "@type": "Person", "name": "小林直樹" }, "publisher": { "@type": "Organization", "name": "日経クロストレンド", "logo": { "@type": "ImageObject", "url": "https://xtrend.nikkei.com/images/bpcommon/logo/NXR.png" } }, "description": "新型コロナウイルス禍でテイクアウト人気をリードしたワタミ運営のから揚げ専門店「から揚げの天才」。当時、1号店オープンから最速で100店舗達成と勢いがあったが、その後一転して閉店ラッシュに見舞われ、ピークからわずか3年で店舗数が10分の1に激減した。そして2024年11月、ワタミ本社が入居するビル1階で営業していた店舗も閉店した。" } ] </script> <link rel="stylesheet" href="/css/2021/pc/all.css?20240731"> </head> <body class="notlogin"> <div class="l-wrapper"> <nav class="globalNavi" data-atlas-trackable="globalNavi"> <div class="globalNaviContainer"> <ul class="globalNaviLeft"> <li class="bpSiteNavi"> <label for="globalNaviStatus">日経BP<i class="icon-down-arrow"></i></label> <input type="checkbox" id="globalNaviStatus"> <label class="mask" for="globalNaviStatus"> <div></div> </label> <ul class="bpSiteList"> <li class="close"> <label class="mask" for="globalNaviStatus"></label> </li> <li><a href="https://business.nikkei.com/?n_cid=nbpbpa_sbar" title="日経ビジネス電子版：リーダーのための経営・マネジメント情報">日経ビジネス電子版</a></li> <li><a href="https://xtech.nikkei.com/?n_cid=nbpbpa_sbar" title="日経クロステック：技術×ビジネスの最前線を伝える">日経クロステック</a></li> <li><a href="https://xtrend.nikkei.com/?n_cid=nbpbpa_sbar" title="日経クロストレンド：マーケティングがわかる、消費が見える">日経クロストレンド</a></li> <li><a href="https://medical.nikkeibp.co.jp/?n_cid=nbpbpa_sbar" title="日経メディカル：医師・医療従事者のための総合医療情報ポータル">日経メディカル</a></li> <li><a href="https://woman.nikkei.com/?n_cid=nbpbpa_sbar" title="日経xwoman：私が描く、選ぶ、動き出す。">日経xwoman</a></li> <li><a href="https://natgeo.nikkeibp.co.jp/?n_cid=nbpbpa_sbar" title="NATIONAL GEOGRAPHIC：地球の素顔をビジュアルに伝える">ナショナルジオグラフィック</a></li> <li><a href="https://www.nikkeibp.co.jp/?n_cid=nbpbpa_sbar" title="日経BP：その先を見る。その先を解く。">会社情報</a></li> </ul> </li> <li> <a href="/navi/support/about.html?i_cid=nbpnxr_sbar">日経クロストレンドとは</a> </li> </ul> <ul class="globalNaviRight"> <li class="btn"> <a href="#" class="btnLogin btnFunc -login" onclick="return(bpsso.liMov(0))" data-atlas-trackable="login">ログイン</a> </li> <li class="btn"> <a href="/navi/support/subsc.html#regist" class="btnApplication btnFunc -apply" target="_blank" rel="noopener" data-link-param="ru" data-atlas-trackable="regist">お申し込み</a> </li> </ul> </div> </nav> <div class="l-hd-wrapper js-hd-wrap" data-atlas-trackable="header"> <header class="hd-wrap js-hd"> <div class="hd-global-menu-box js-hd-global-menu" data-atlas-trackable="menu_detail"> <div class="global-menu-inner"> <div class="btn-close-box"> <div class="btn-close js-hd-global-menu-close"> <span class="btn-close-border1"></span> <span class="btn-close-border2"></span> </div> </div> <p class="header-global-menu-message">会員になると様々なサービスが利用できます。</p> <div class="burgerMenuHead03"> <a href="/navi/support/subsc.html#regist" data-link-param="ru" class="standard-btn is-cv" data-atlas-trackable="regist">お申し込み</a> <a href="#" class="standard-btn is-login" onclick="return(bpsso.liMov(0))" data-atlas-trackable="login">ログイン</a> </div> <nav class="global-menu-block"> <div class="global-bnr"> <section class="section section-feature-articles"> <div class="section-body"> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="147" data-src="https://cdn-xtrend.nikkei.com/images/2021/banner/spMj_top.png?__scale=w:424,h:147,t:2&_sh=0830b30190" alt="日経MJ" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/mj/?i_cid=nbpnxr_hmemu" class="block"></a> </article> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="121" data-src="https://cdn-xtrend.nikkei.com/images/2018/spe/trendy/spTrendy_top.png?__scale=w:424,h:121,t:2&_sh=0a302907f0" alt="日経トレンディ" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/trendy/?i_cid=nbpnxr_hmemu" class="block"></a> </article> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="121" data-src="https://cdn-xtrend.nikkei.com/images/2018/spe/design/spDesign_top.png?__scale=w:424,h:121,t:2&_sh=05d0990240" alt="日経デザイン" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/design/?i_cid=nbpnxr_hmemu" class="block"></a> </article> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="147" data-src="https://cdn-xtrend.nikkei.com/images/2018/spe/ent/spEnt_top.jpg?__scale=w:424,h:147,t:2&_sh=0950d30510" alt="日経エンタテインメント！" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/ent/?i_cid=nbpnxr_hmemu" class="block"></a> </article> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="147" data-src="https://cdn-xtrend.nikkei.com/images/2018/henshu/xT_college_hum.jpg?__scale=w:424,h:147,t:2&_sh=01f0f80b80" alt="日経クロストレンド・カレッジ" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/college/?i_cid=nbpnxr_hmemu" class="block"></a> </article> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="147" data-src="https://cdn-xtrend.nikkei.com/images/2021/banner/spTgs_top_2024.png?__scale=w:424,h:147,t:2&_sh=0f80750280" alt="東京ゲームショウ" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/tgs/?i_cid=nbpnxr_hmemu" class="block"></a> </article> </div> </section> </div> <ul class="global-menu-func"> <li><a href="/atcl/contents/new/?i_cid=nbpnxr_hmenu"><i class="icon icon-new-arrival"></i>新着</a></li> <li><a href="/atcl/contents/feature/?i_cid=nbpnxr_hmenu"><i class="icon icon-special"></i>特集</a></li> <li><a href="/atcl/contents/series/?i_cid=nbpnxr_hmenu"><i class="icon icon-articleSeries"></i>連載</a></li> <li><a href="/atcl/contents/ranking/?i_cid=nbpnxr_hmenu"><i class="icon icon-ranking"></i>ランキング</a></li> <li><a href="/sp/?i_cid=nbpnxr_hmenu"><i class="icon icon-specialTemplate"></i>特設</a></li> <li><a href="/atcl/contents/tag/?i_cid=nbpnxr_hmenu"><i class="icon icon-tag-list-search"></i>タグ一覧・検索</a></li> </ul> <ul class="global-menu-func"> <li><a href="/atcl/search/?acd_open_flg=1&i_cid=nbpnxr_hmenu"><i class="icon icon-data-base"></i>事例データベース</a></li> <li><a href="/atcl/calendar/future/?i_cid=nbpnxr_hmenu"><i class="icon icon-calendar"></i>未来消費カレンダー</a></li> <li><a href="/atcl/seminar/?i_cid=nbpnxr_hmenu"><i class="icon icon-seminar"></i>動画セミナー</a></li> <li><a href="/info/podcast/19/?i_cid=nbpnxr_hmenu"><i class="icon icon-podcast"></i>ポッドキャスト</a></li> <li class="row1"><a href="/navi/support/leafYougo.html?i_cid=nbpnxr_hmenu"><i class="icon icon-glossary"></i>用語集</a></li> <li class="row1 js-acd"> <span class="menu-list-parent js-acd-btn"><i class="icon icon-digital-magazine"></i>デジタル雑誌<span class="menu-list-btn"></span></span> <ul class="menu-list-child js-acd-cnt"> <li><a href="/atcl/viewer/?i_cid=nbpnxr_hmenu">デジタル雑誌</a></li> <li><a href="/atcl/viewer/nxr/?i_cid=nbpnxr_hmenu">日経クロストレンドデジタル雑誌</a></li> <li><a href="/atcl/viewer/nd/?i_cid=nbpnxr_hmenu">日経デザインデジタル雑誌</a></li> <li><a href="/atcl/viewer/?i_cid=nbpnxr_hmenu">日経トレンディデジタル雑誌</a></li> </ul> </li> </ul> </nav> </div> </div> <div class="l-content"> <div class="hd-box"> <div class="hd-col is-left"> <div class="hd-btn-box"> <button class="hd-btn js-hd-open"> <span class="hd-btn-cnt"> <i class="icon-menu"></i> <span class="hd-btn-text">メニュー</span> </span> </button> </div> <div class="hd-search-box js-hd-search-box" data-atlas-trackable="search_detail"> <form id="headerSearch" accept-charset="utf-8"> <label class="form-lb is-hd-search"> <input type="search" id="headerKeywordTxt" name="query" class="input-search js-hd-search" autosave="https://" placeholder="連載名・キーワードなどで検索" required="required" value="" autocomplete="off" data-atlas-trackable="search"> <i class="icon-search"></i> </label> </form> <div class="hd-search-tag-box js-hd-search-tags"> <div class="hd-search-tag"> <div class="section-tag-list-box is-hd-search"> <ul class="section-tag-list-items"> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=F0201新型コロナ&i_cid=nbpnxr_header" data-atlas-trackable="# 新型コロナ"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> 新型コロナ</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=F0241キャッシュレス&i_cid=nbpnxr_header" data-atlas-trackable="# キャッシュレス"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> キャッシュレス</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=F0261MaaS&i_cid=nbpnxr_header" data-atlas-trackable="# MaaS"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> MaaS</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=F0251サブスクリプション&i_cid=nbpnxr_header" data-atlas-trackable="# サブスクリプション"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> サブスクリプション</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=F02115G&i_cid=nbpnxr_header" data-atlas-trackable="# 5G"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> 5G</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=C0182コンビニ・スーパー&i_cid=nbpnxr_header" data-atlas-trackable="# コンビニ・スーパー"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> コンビニ・スーパー</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=B0041マーケ&i_cid=nbpnxr_header" data-atlas-trackable="# マーケ"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> マーケ</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=B0111デザイン&i_cid=nbpnxr_header" data-atlas-trackable="# デザイン"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> デザイン</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=B0031商品開発&i_cid=nbpnxr_header" data-atlas-trackable="# 商品開発"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> 商品開発</span> </a> </li> </ul> </div> <div class="section-more-link-box is-short"> <a href="/atcl/contents/tag/?i_cid=nbpnxr_header" class="section-more-link"> <i class="icon-right-arrow"></i> <span class="section-more-link-text">もっと見る</span> </a> </div> </div> </div> </div> </div> <div class="hd-logo-box"> <a href="/?i_cid=nbpnxr_header" class="hd-logo-link" data-atlas-trackable="logo-nxr"> <img src="/images/2021/common/logoNxr.svg" alt="日経クロストレンド：マーケティングがわかる、消費が見える" class="hd-logo-img"> </a> </div> <div class="hd-col is-right"> <nav class="hd-global-nav"> <ul class="hd-global-nav-items"> <li class="hd-global-nav-item"> <a href="/atcl/contents/feature/?i_cid=nbpnxr_header" class="hd-global-nav-link" data-atlas-trackable="pickupSeries"> <span class="hd-global-nav-cnt"> <i class="hd-global-nav-icon icon-special"></i> <span class="hd-global-nav-text">特集・連載</span> </span> </a> </li> <li class="hd-global-nav-item"> <a href="/atcl/search/?acd_open_flg=1&i_cid=nbpnxr_header" class="hd-global-nav-link" data-atlas-trackable="database"> <span class="hd-global-nav-cnt"> <i class="hd-global-nav-icon icon-data-base"></i> <span class="hd-global-nav-text">データベース</span> </span> </a> </li> <li class="hd-global-nav-item"> <a href="/atcl/seminar/?i_cid=nbpnxr_header" class="hd-global-nav-link" data-atlas-trackable="seminar"> <span class="hd-global-nav-cnt"> <i class="hd-global-nav-icon icon-seminar"></i> <span class="hd-global-nav-text">動画セミナー</span> </span> </a> </li> <li class="hd-global-nav-item"> <a href="/atcl/calendar/future/?i_cid=nbpnxr_header" class="hd-global-nav-link" data-atlas-trackable="calendar"> <span class="hd-global-nav-cnt"> <i class="hd-global-nav-icon icon-calendar"></i> <span class="hd-global-nav-text">未来消費カレンダー</span> </span> </a> </li> <li class="hd-global-nav-item"> <a href="/info/18/00008/?i_cid=nbpnxr_header" class="hd-global-nav-link"> <span class="hd-global-nav-cnt"> <i class="hd-global-nav-icon icon-guide"></i> <span class="hd-global-nav-text">使い方</span> </span> </a> </li> </ul> </nav> </div> </div> </div> </header> </div> <div class="local-navi-wrap"> <div class="l-content local-navi-box"> <div class="local-navi-col is-left"> <ul class="local-navi-link-items"> <li class="local-navi-link-item"> <a href="/atcl/contents/watch/00013/02514/?i_cid=nbpnxr_navi" class="local-navi-link"> <span class="local-navi-link-text">1週間で学ぶ</span> </a> </li> <li class="local-navi-link-item"> <a href="/atcl/contents/theme/?nxr_e=B0041マーケ&i_cid=nbpnxr_navi" class="local-navi-link"> <span class="local-navi-link-text">マーケ</span> </a> </li> <li class="local-navi-link-item"> <a href="/atcl/contents/theme/?nxr_e=F0281ヒット商品&i_cid=nbpnxr_navi" class="local-navi-link"> <span class="local-navi-link-text">ヒット商品</span> </a> </li> <li class="local-navi-link-item"> <a href="/atcl/contents/theme/?nxr_e=B0021新ビジネス&i_cid=nbpnxr_navi" class="local-navi-link"> <span class="local-navi-link-text">新ビジネス</span> </a> </li> <li class="local-navi-link-item"> <a href="/atcl/contents/theme/?nxr_e=C0172小売・EC&i_cid=nbpnxr_navi" class="local-navi-link"> <span class="local-navi-link-text">小売・EC</span> </a> </li> </ul> </div> <div class="local-navi-col is-right"> <ul class="local-navi-site-items"> <li class="local-navi-site-item"> <a href="/sp/trendy/?i_cid=nbpnxr_navi" class="local-navi-site-link"> <figure class="local-navi-site-img-box"> <img src="/images/bpcommon/logo/TRE.svg" alt="日経トレンディ" class="local-navi-site-img" /></figure> </a> </li> <li class="local-navi-site-item"> <a href="/sp/design/?i_cid=nbpnxr_navi" class="local-navi-site-link"> <figure class="local-navi-site-img-box"> <img src="/images/2021/common/img_logo_design.svg" alt="日経デザイン" class="local-navi-site-img" /></figure> </a> </li> <li class="local-navi-site-item"> <a href="/sp/ent/?i_cid=nbpnxr_navi" class="local-navi-site-link"> <figure class="local-navi-site-img-box"> <img src="/images/2021/common/img_logo_ent.svg" alt="日経エンタテインメント！" class="local-navi-site-img" /></figure> </a> </li> <li class="local-navi-site-item"> <a href="/sp/mj/?i_cid=nbpnxr_navi" class="local-navi-site-link"> <figure class="local-navi-site-img-box"> <img src="/images/2021/common/img_logo_mj.svg" alt="日経MJ" class="local-navi-site-img" /></figure> </a> </li> <li class="local-navi-site-item"> <a href="/sp/college/?i_cid=nbpnxr_navi" class="local-navi-site-link"> <figure class="local-navi-site-img-box"> <img src="/images/2021/common/img_logo_college.svg" alt="日経クロストレンドカレッジ" class="local-navi-site-img" /></figure> </a> </li> <li class="local-navi-site-item"> <a href="/sp/marketer/2024/?i_cid=nbpnxr_navi" class="local-navi-site-link"> <figure class="local-navi-site-img-box"> <img src="/images/2021/common/img_logo_marketer.svg" alt="マーケター名鑑" class="local-navi-site-img" /></figure> </a> </li> </ul> </div> </div> </div> <div class="ad-contents"> <div class="l-content"> <div class="ad ad-rectangle"> <div id="div-gpt-ad-leaderboard"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-leaderboard'); }); </script> </div></div> </div> </div> <div class="breadcrumb-box "> <ol class="breadcrumb-items"> <li class="breadcrumb-item"> <a href="/?i_cid=nbpnxr_breadcrumb" class="breadcrumb-link">日経クロストレンド</a> <i class="icon-right-arrow"></i> </li> <li class="breadcrumb-item"> <a href="/atcl/contents/18/00921/?i_cid=nbpnxr_breadcrumb" class="breadcrumb-link">小林直樹の「データの玉手箱」</a> <i class="icon-right-arrow"></i> </li> <li class="breadcrumb-item"> <span class="breadcrumb-text">3年で店舗数が10分の1に　ワタミ本社の「から揚げの天才」も閉店</span> </li> </ol> </div> <main class="l-content main-wrap"> <div class="l-parallel"> <div class="l-col-main"> <article class="l-article"> <header class="article-header" data-atlas-trackable="content_header"> <ul class="article-header-category-items"> <li class="article-header-category-item"><a href="/atcl/contents/theme/?nxr_t=nxr_thm_techdata&i_cid=nbpnxr_child" class="article-header-category-link">技術・データ</a></li> </ul> <span class="articles-main-parent-title"> <a href="/atcl/contents/18/00921/?i_cid=nbpnxr_child" data-atlas-trackable="parentlink" class="articles-main-parent-title-link">小林直樹の「データの玉手箱」　第20回</a> </span> <div class="page-title-box"> <div class="page-title-col is-left"> <h1 class="page-title"> <span class="page-title-text">3年で店舗数が10分の1に　ワタミ本社の「から揚げの天才」も閉店</span> </h1> </div> </div> <div class="article-header-info"> <div class="article-header-meta"> <div class="article-header-post"> <time class="article-header-date"> 2024年11月25日</time> <span class="article-header-time">読了時間： 5分 </span> </div> <div class="article-header-response"> <span class="article-header-lock"><i class="article-header-response-icon icon-lock nxr"></i></span> <span class="article-header-like js-number-like"><i class="article-header-response-icon icon-like-2"></i><var class="article-header-response-num js-number-like-num">16</var></span> <span class="numberComment rhizomeStage" data-purpose="postCount"></span> </div> </div> <div class="article-header-action"> <ul class="article-action-items"> <ul class="article-action-items"> <li class="article-action-item is-gift"> <a href="#modal-paywall-nxr-charge" class="article-action-btn js-modal" title="記事を贈る" data-atlas-trackable="gift"> <i class="article-action-icon icon-gift"></i> </a> </li> <li class="article-action-item is-facebook"> <a href="https://www.facebook.com/dialog/share?app_id=328464884326786&display=popup&href=https://xtrend.nikkei.com/atcl/contents/18/00921/00020/?n_cid=nbpnxr_fbbn" target="_blank" rel="noopener" class="article-action-btn article-action-fb" title="フェイスブックに追加" data-atlas-trackable="facebook"> <i class="article-action-icon3 icon-facebook2"></i> </a> </li> <li class="article-action-item is-twitter"> <a href="https://twitter.com/intent/tweet?hashtags=%E6%97%A5%E7%B5%8C%E3%82%AF%E3%83%AD%E3%82%B9%E3%83%88%E3%83%AC%E3%83%B3%E3%83%89&url=https://xtrend.nikkei.com/atcl/contents/18/00921/00020/?n_cid=nbpnxr_twbn&text=3%E5%B9%B4%E3%81%A7%E5%BA%97%E8%88%97%E6%95%B0%E3%81%8C10%E5%88%86%E3%81%AE1%E3%81%AB%E3%80%80%E3%83%AF%E3%82%BF%E3%83%9F%E6%9C%AC%E7%A4%BE%E3%81%AE%E3%80%8C%E3%81%8B%E3%82%89%E6%8F%9A%E3%81%92%E3%81%AE%E5%A4%A9%E6%89%8D%E3%80%8D%E3%82%82%E9%96%89%E5%BA%97" target="_blank" rel="noopener" class="article-action-btn article-action-twitter" title="X（旧Twitter）で共有する" data-atlas-trackable="twitter"> <i class="article-action-icon3 icon-twitter2"></i> </a> </li> <li class="article-action-item is-hatena-bookmark"> <a href="http://b.hatena.ne.jp/entry/https://xtrend.nikkei.com/atcl/contents/18/00921/00020/?n_cid=nbpnxr_htbn" target="_blank" rel="noopener" class="article-action-btn" title="はてなブックマークに追加" data-atlas-trackable="hatena"> <i class="article-action-icon icon-hatena-bookmark"></i> </a> </li> <li class="article-action-item is-line"> <a href="https://social-plugins.line.me/lineit/share?url=https://xtrend.nikkei.com/atcl/contents/18/00921/00020/?n_cid=nbpnxr_lnbn" target="_blank" rel="noopener" class="article-action-btn" title="LINEでシェア" data-atlas-trackable="line"> <i class="article-action-icon icon-line"></i> </a> </li> <li class="article-action-item is-clip"> <div class="btn-clip-block js-balloon-box"> <a href="#modal-paywall-nxr" class="article-action-btn js-modal" title="記事をクリップ" data-atlas-trackable="clip"> <i class="article-action-icon icon-clip"></i> </a> </div> </li> <li class="article-action-item is-print"> <a href="/atcl/contents/18/00921/00020/?ST=print" target="_blank" class="article-action-btn" title="印刷" data-atlas-trackable="print"> <i class="article-action-icon icon-print"></i> </a> </li> </ul> </ul> </div> </div> </header> <div class="article-header-author"> <ul class="article-header-author-items"> <li class="article-header-author-item"> <a href="/authors/18/nkobayas/?i_cid=nbpnxr_child" class="article-header-author-link"> <address class="article-header-author-name">小林直樹</address> <p class="article-header-author-position">日経クロストレンド記者兼 AI・データラボ</p> </a> </li> </ul> </div> <section class="l-col-section-main"> <div class="articleBody" id="colMain"> <div class="pageBox" data-page="1" > <p class="bplead"> 新型コロナウイルス禍でテイクアウト人気をリードしたワタミ運営のから揚げ専門店「から揚げの天才」。当時、1号店オープンから最速で100店舗達成と勢いがあったが、その後一転して閉店ラッシュに見舞われ、ピークからわずか3年で店舗数が10分の1に激減した。そして2024年11月、ワタミ本社が入居するビル1階で営業していた店舗も閉店した。 </p> <div class="bpbox_center"><div class="bpimage_center" style="width:480px"> <div class="bpimage_image"><a href="/atcl/contents/18/00921/00020/?SS=imgview&FD=-184447350" target="_blank"><img src="/images/2021/common/loading_1_1.gif" width="480" height="321" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00921/00020/nxr_32m.jpg?__scale=w:480,h:321&_sh=0be0690620" alt="ワタミ本社が入居するビル1階の「から揚げの天才」大鳥居店も閉店（筆者撮影）" class="lazyload"></a></div> <div class="bpimage_caption">ワタミ本社が入居するビル1階の「から揚げの天才」大鳥居店も閉店（筆者撮影）</div><div class="bpimage_click"><a href="/atcl/contents/18/00921/00020/?SS=imgview&FD=-184447350" target="_blank">［画像のクリックで拡大表示］</a></div> </div> </div> <p> 　京急空港線の大鳥居駅（東京・大田）直結の駅ビル、大鳥居京急第一ビルには、居酒屋チェーン大手・ワタミの本社が入居している。 </p> <p> 　そのビル1階に、ワタミが経営する2つのチェーン店が店を構える。韓国チキンのチェーン店「bb.q オリーブチキンカフェ」大鳥居店と、唐揚げ専門店「から揚げの天才」大鳥居店だ。だが「から揚げの天才」大鳥居店は、2024年11月21日に閉店した。 </p> <div class="bpbox_center"><div class="bpimage_center" style="width:540px"> <div class="bpimage_title">大鳥居店のカウンターに閉店のお知らせ</div> <div class="bpimage_image"><a href="/atcl/contents/18/00921/00020/?SS=imgview&FD=-1270419509" target="_blank"><img src="/images/2021/common/loading_1_1.gif" width="540" height="405" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00921/00020/notice.jpg?__scale=w:540,h:405&_sh=0cb06c04e0" alt="大鳥居店のカウンターに閉店のお知らせ" class="lazyload"></a></div> <div class="bpimage_caption">（筆者撮影）</div><div class="bpimage_click"><a href="/atcl/contents/18/00921/00020/?SS=imgview&FD=-1270419509" target="_blank">［画像のクリックで拡大表示］</a></div> </div> </div> <p> 　大鳥居店は、大鳥居トレーニングセンター店とも呼ばれる直営店で、研修や新メニューのテスト販売などの役目を果たしてきた。その閉店は、単なる「1減」にとどまらず、事実上の白旗に映る。 </p> <p> 　大鳥居店のオープンは、新型コロナウイルス禍初年度の2020年6月だった。まだ十数店舗しかオープンしていなかった頃に開店した古参店の一つである。そこからわずか1年後の21年7月、下板橋店（24年5月に閉店）のオープンで店舗数は100店舗に到達。ワタミは「1号店のオープンから2年7カ月での100店舗達成は日本の外食チェーンで最速記録」とプレスリリースも出した。 </p> <p> 　ちなみに、当時更新したそれまでの最速100店舗出店記録ホルダーは、約2年8カ月の「いきなり！ステーキ」（運営：ペッパーフードサービス）だった。 </p> <p> 　21年10～11月には店舗数が110店舗超に達したが、そこがピークだった。不採算店の閉店と出店ペースの鈍化によって店舗数は純減に転じ、22年4月に100店舗を割り込んだ。 </p> <div class="bpbox_center"><div class="bpimage_center" style="width:600px"> <div class="bpimage_title">「から揚げの天才」店舗数の推移</div> <div class="bpimage_image"><a href="/atcl/contents/18/00921/00020/?SS=imgview&FD=1690844060" target="_blank"><img src="/images/2021/common/loading_1_1.gif" width="600" height="338" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00921/00020/store.png?__scale=w:600,h:338&_sh=0270400230" alt="「から揚げの天才」店舗数の推移" class="lazyload"></a></div> <div class="bpimage_caption">参考：ワタミ「から揚げの天才」プレスリリース</div><div class="bpimage_click"><a href="/atcl/contents/18/00921/00020/?SS=imgview&FD=1690844060" target="_blank">［画像のクリックで拡大表示］</a></div> </div> </div> <p> 　以降も閉店ペースは加速。1年後の23年3月に50店舗割れ、24年3月には30店舗割れと、閉店ラッシュに見舞われた。 </p> <p> 　そして24年11月21日、大鳥居店の閉店で残り店舗数は14店舗に。今後も11月28日にサンストリート浜北店（浜松市）、12月8日に阪急塚口南口店（兵庫県尼崎市）と鹿骨店（東京・江戸川）の閉店が決まっている。実に3年間で10分の1の規模に縮小した格好だ。 </p> <p> 　閉店ラッシュを招いた要因として、以下の5つが挙げられる。 </p> <p> ・<b>コロナ禍が明けてテイクアウト需要が減退</b><br> ・<b>同業他社チェーンの乱立による店舗数過多</b><br> ・<b>原材料費、店舗運営費の高騰による利幅の低下</b><br> ・<b>商品価格の値上げによる競争力の低下</b><br> ・<b>人手不足、人件費の上昇</b> </p> <p> 　同店の代表的なメニューである「デカから（白・黒）」は当初、1個99円（税込み106円）という安さを売りにしていた。それが22年6月に税込み120円に、23年3月には同150円に値上げしていた。 </p> <p> 　閉店ラッシュが続いたこの3年、ワタミは決して手をこまねいていたわけではない。 </p> <p> ・<b>22年7月、テレビ朝日系ドラマ「六本木クラス」のコラボ商品を限定販売</b><br> ・<b>22年12月、グルメブロガー監修の「ビーフシチューから揚げ」を限定販売</b><br> ・<b>23年11月、「あなたが選ぶから揚げ総選挙」を開催</b><br> ・<b>24年3月、「焼肉弁当」を導入</b><br> ・<b>24年6月、「韓国フェア」を開催。「韓国風から揚げ」「韓国のり弁」を販売</b><br> ・<b>24年9月、期間限定で「月見焼肉弁当」「月見しょうが焼き弁当」を販売</b> </p> <p> といった具合に、弁当強化の方針の下、新メニューの投入やプロモーション企画を実施してきた。 </p> <p> 　それでも閉店に歯止めがかからなかった。新規出店は22年7月の磐田今之浦店（静岡県磐田市）のオープン以来、ストップしており、ワタミのフランチャイズオーナー募集サイトでも、から揚げの天才は募集を停止している。 </p> <p> 　競合の乱立とブームの一服で唐揚げ専門店は多くが苦戦中だが、NIS（大阪市）が展開する「鶏笑」は全国160店舗超の規模を維持している。市場環境のせいばかりにはできないだろう。 </p> <p> 　捲土（けんど）重来を期すワタミの目線は「次」に移っている。 </p> <div class="article-cmn-paywall false"> <div class="paywall-box" data-atlas-trackable="paywall"> <p class="paywall-caution"><b>この記事は会員限定（無料）です。</b></p> <div class="paywall-regist"> <div class="paywall-btn-box"> <div class="paywall-btn"> <div class="paywall-btn-txt">今すぐ続きを読む</div> <div class="standard-btn-box is-short"> <a class="standard-btn is-cv" href="/navi/support/subsc.html#regist" data-link-param="ru" data-atlas-trackable="regist"> <span class="standard-btn-text">会員登録（無料）</span> </a> </div> </div> <div class="paywall-btn"> <div class="paywall-btn-txt">会員の方はこちら</div> <div class="standard-btn-box is-short"> <a class="standard-btn is-login" href="#" onclick="return(bpsso.liMovAnc(0))" data-atlas-trackable="login"> <span class="standard-btn-text">ログイン</span> </a> </div> </div> </div> <p class="paywall-bnr"><a href="/navi/redirect/00272/?i_cid=nbpnxr_child_login"> <img src="/images/2021/common/loading_1_1.gif" width="346" height="231" data-src="https://cdn-xtrend.nikkei.com/navi/redirect/00272/nxr_s.jpg?__scale=w:346,h:231,t:1&_sh=0b80cb0bb0" alt="登録会員のご案内" title="登録会員のご案内" class="lazyload" /></a></p> <p class="paywall-link-box"> <a href="/navi/redirect/00272/?i_cid=nbpnxr_child_login" class="paywall-link"> <i class="icon icon-right-arrow"></i> <span class="paywall-link-txt">今登録会員になれば、期間限定でウェビナーも視聴できる</span> </a> </p> </div> </div></div> </div> <div class="slideInPosition"></div> <form action="#" method="post" name="bpcms_feedback_form"> <div class="article-body-like"> <div class="article-body-like-btn-box"> <a href="#modal-paywall-nxr" class="article-body-like-btn js-article-like js-modal" data-atlas-trackable="feedback"> <i class="article-body-like-icon icon-like-2"></i> <var class="article-body-like-num js-article-like-num">16</var> </a> <div class="article-body-like-txt" id="bpcms_feedback_message">この記事をいいね！する</div> </div> </div> <input type="hidden" name="QUE0000001" value=""> <input type="hidden" name="structureId" value="3ad03b2a-a6ae-11ef-9ec5-06acfbe4b4d2"> <input type="hidden" name="checkToken" value=""> <input type="hidden" name="loginFlag" value="1"><input type="hidden" name="multipleAnswerFlag" value="0"><input type="hidden" name="title" value="3年で店舗数が10分の1に　ワタミ本社の「から揚げの天才」も閉店"> <input type="hidden" name="url" value="https://trend.nikkeibp.co.jp/atcl/contents/18/00921/00020/"> </form> <div class="article-bottom-gift2"> <a href="#modal-paywall-nxr-charge" class="article-action-icon2 js-modal" title="記事を贈る" data-atlas-trackable="gift"> <i class="icon-gift2"></i> </a> <div class="article-body-gift-txt">この記事を無料で回覧・プレゼントする</div> </div> </div> </section> <section class="l-col-section-main"> <div class="article-series-box"> <div class="article-series is-prev"> <a href="/atcl/contents/18/00921/00019/?i_cid=nbpnxr_child" class="article-series-link"> <span class="article-series-badge">第19回</span> <span class="article-series-main-title">大荒れの兵庫県知事選、斎藤元彦氏どん底からの反転攻勢は9月末</span> <i class="article-series-icon icon-left-arrow"></i> </a> </div> <div class="article-series is-next"> </div> </div> </section> <section class="l-col-section-main"> <section class="rhizomeStage" data-purpose="postArea" data-article-type="article"></section> <p class="poweredBy">Powered by <a href="https://rhizome.nikkeibp.co.jp/guide/" target="_blank" rel="noopener">リゾーム</a></p> </section> <section class="l-col-section-main" data-atlas-trackable="content-bottom"> <div class="article-tag-list"> <div class="section-title-box"> <h2 class="section-title"> <span class="section-title-text">この記事のタグ</span> </h2> </div> <div class="section-tag-list-box is-article"> <ul class="section-tag-list-items"> <li class="section-tag-list-item"> <a href="/atcl/contents/theme/?nxr_e=A0201%E5%A4%B1%E6%95%97%E3%81%AB%E5%AD%A6%E3%81%B6&i_cid=nbpnxr_child" class="section-tag-list-link" data-atlas-trackable="#失敗に学ぶ"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text">失敗に学ぶ</span> </a> </li> <li class="section-tag-list-item"> <a href="/atcl/contents/theme/?nxr_e=B0041%E3%83%9E%E3%83%BC%E3%82%B1&i_cid=nbpnxr_child" class="section-tag-list-link" data-atlas-trackable="#マーケ"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text">マーケ</span> </a> </li> <li class="section-tag-list-item"> <a href="/atcl/contents/theme/?nxr_e=B0001%E7%B5%8C%E5%96%B6&i_cid=nbpnxr_child" class="section-tag-list-link" data-atlas-trackable="#経営"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text">経営</span> </a> </li> <li class="section-tag-list-item"> <a href="/atcl/contents/theme/?nxr_e=B0081%E8%B2%A9%E5%A3%B2&i_cid=nbpnxr_child" class="section-tag-list-link" data-atlas-trackable="#販売"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text">販売</span> </a> </li> <li class="section-tag-list-item"> <a href="/atcl/contents/theme/?nxr_e=C0191%E5%A4%96%E9%A3%9F&i_cid=nbpnxr_child" class="section-tag-list-link" data-atlas-trackable="#外食"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text">外食</span> </a> </li> </ul> </div> </div> </section> <section class="l-col-section-main is-article" data-atlas-trackable="content-bottom"> <ul class="article-action-items"> <li class="article-action-item is-facebook"> <a href="https://www.facebook.com/dialog/share?app_id=328464884326786&display=popup&href=https://xtrend.nikkei.com/atcl/contents/18/00921/00020/?n_cid=nbpnxr_fbbn" target="_blank" rel="noopener" class="article-action-btn article-action-fb" title="フェイスブックに追加" data-atlas-trackable="facebook"> <i class="article-action-icon3 icon-facebook2"></i> </a> </li> <li class="article-action-item is-twitter"> <a href="https://twitter.com/intent/tweet?hashtags=%E6%97%A5%E7%B5%8C%E3%82%AF%E3%83%AD%E3%82%B9%E3%83%88%E3%83%AC%E3%83%B3%E3%83%89&url=https://xtrend.nikkei.com/atcl/contents/18/00921/00020/?n_cid=nbpnxr_twbn&text=3%E5%B9%B4%E3%81%A7%E5%BA%97%E8%88%97%E6%95%B0%E3%81%8C10%E5%88%86%E3%81%AE1%E3%81%AB%E3%80%80%E3%83%AF%E3%82%BF%E3%83%9F%E6%9C%AC%E7%A4%BE%E3%81%AE%E3%80%8C%E3%81%8B%E3%82%89%E6%8F%9A%E3%81%92%E3%81%AE%E5%A4%A9%E6%89%8D%E3%80%8D%E3%82%82%E9%96%89%E5%BA%97" target="_blank" rel="noopener" class="article-action-btn article-action-twitter" title="X（旧Twitter）で共有する" data-atlas-trackable="twitter"> <i class="article-action-icon3 icon-twitter2"></i> </a> </li> <li class="article-action-item is-hatena-bookmark"> <a href="http://b.hatena.ne.jp/entry/https://xtrend.nikkei.com/atcl/contents/18/00921/00020/?n_cid=nbpnxr_htbn" target="_blank" rel="noopener" class="article-action-btn" title="はてなブックマークに追加" data-atlas-trackable="hatena"> <i class="article-action-icon icon-hatena-bookmark"></i> </a> </li> <li class="article-action-item is-line"> <a href="https://social-plugins.line.me/lineit/share?url=https://xtrend.nikkei.com/atcl/contents/18/00921/00020/?n_cid=nbpnxr_lnbn" target="_blank" rel="noopener" class="article-action-btn" title="LINEでシェア" data-atlas-trackable="line"> <i class="article-action-icon icon-line"></i> </a> </li> <li class="article-action-item is-clip"> <div class="btn-clip-block js-balloon-box"> <a href="#modal-paywall-nxr" class="article-action-btn js-modal" title="記事をクリップ" data-atlas-trackable="clip"> <i class="article-action-icon icon-clip"></i> </a> </div> </li> <li class="article-action-item is-print"> <a href="/atcl/contents/18/00921/00020/?ST=print" target="_blank" class="article-action-btn" title="印刷" data-atlas-trackable="print"> <i class="article-action-icon icon-print"></i> </a> </li> </ul> </section>  </article> <div class="ad ad-inread"> </div> <section class="l-col-section-main "> <div class="section-title-box"> <h2 class="section-title"> <span class="section-title-text">この特集・連載の目次</span> </h2> </div> <div class="backnumber-main-box"> <figure class="backnumber-main-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="301" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00921/parent.jpg?__scale=w:226,h:301&_sh=01a019030e" alt="小林直樹の「データの玉手箱」" class="lazyload backnumber-main-img" /></figure> <div class="backnumber-main-cnt"> <div class="backnumber-main-title-box"> <h1 class="backnumber-main-page-title"> <span class="backnumber-main-title" data-parent-dir="/atcl/contents/18/00921/" data-parent-columnnum="" data-child-columnnum="20">小林直樹の「データの玉手箱」</span> </h1> <div class="backnumber-main-follow-box"> <div class="follow-btn-box"> <button class="btn btn-conditionally btn-rhizome-follow rhizomeStage follow" data-purpose="parentFollow" data-title="小林直樹の「データの玉手箱」" data-contents-url="/sites/trend.nikkeibp.co.jp/atcl/contents/18/00921/index.html" data-article-type="51" data-atlas-trackable="followSeries"></button> <span class="follow-info numberFollowers rhizomeStage" data-purpose="parentFollowNum" data-contents-url="/sites/trend.nikkeibp.co.jp/atcl/contents/18/00921/index.html"></span> </div> </div> <span class="backnumber-main-text">「新発売した当時人気だったあの商品は今も売れてる？」「来客数、販売数……新型コロナウイルス禍前の水準に戻った？」「若者に人気という触れ込みのあの商品、実は40～50代にも」――。マーケターとして様々な業界のトピックにアンテナを張っていると、「これは人気が出そう」「これは厳しいのでは？」など自分なりにイメージを描く。それが「予想通りだった」場合もあれば、予想外の展開になる場合もあるのだが、多くは実態が見えづらい。そんなちょっと気になるトピックを具体的にデータで追跡して、これまでの推移と現在地を示しながら、背景にある世相や消費者マインドについても迫りたい。</span> </div> </div> </div> <div class="backnumber-list-box"> <ul class="backnumber-list-items js-show-all"> <li class="backnumber-list-item js-show-all-cnt "> <a href="/atcl/contents/18/00921/00020/?i_cid=nbpnxr_child" class="backnumber-list-link is-center"> <div class="backnumber-list-cnt"> <ul class="backnumber-list-info-items"> <li class="backnumber-list-info-item is-parent-title">第20回</li> <li class="backnumber-list-info-item is-sub"> 2024.11.25</li> </ul> <div class="backnumber-list-title-box"> <span class="backnumber-list-title">3年で店舗数が10分の1に　ワタミ本社の「から揚げの天才」も閉店</span> </div> </div> <figure class="backnumber-list-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="143" height="107" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00921/00020/nxr_s.jpg?__scale=w:143,h:107&_sh=0e90180520" alt="3年で店舗数が10分の1に　ワタミ本社の「から揚げの天才」も閉店" class="lazyload backnumber-list-img" /></figure> </a> </li> <li class="backnumber-list-item js-show-all-cnt "> <a href="/atcl/contents/18/00921/00019/?i_cid=nbpnxr_child" class="backnumber-list-link is-center"> <div class="backnumber-list-cnt"> <ul class="backnumber-list-info-items"> <li class="backnumber-list-info-item is-parent-title">第19回</li> <li class="backnumber-list-info-item is-sub"> 2024.11.19</li> </ul> <div class="backnumber-list-title-box"> <span class="backnumber-list-title">大荒れの兵庫県知事選、斎藤元彦氏どん底からの反転攻勢は9月末</span> </div> </div> <figure class="backnumber-list-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="143" height="107" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00921/00019/nxr_s.jpg?__scale=w:143,h:107&_sh=0f508908d0" alt="大荒れの兵庫県知事選、斎藤元彦氏どん底からの反転攻勢は9月末" class="lazyload backnumber-list-img" /></figure> </a> </li> <li class="backnumber-list-item js-show-all-cnt "> <a href="/atcl/contents/18/00921/00018/?i_cid=nbpnxr_child" class="backnumber-list-link is-center"> <div class="backnumber-list-cnt"> <ul class="backnumber-list-info-items"> <li class="backnumber-list-info-item is-parent-title">第18回</li> <li class="backnumber-list-info-item is-sub"> 2024.10.28</li> </ul> <div class="backnumber-list-title-box"> <span class="backnumber-list-title">衆院選の県別投票率　山形県が60％台で国政選挙5連覇　3県が50％割れ</span> </div> </div> <figure class="backnumber-list-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="143" height="107" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00921/00018/nxr_s.jpg?__scale=w:143,h:107&_sh=021030f407" alt="衆院選の県別投票率　山形県が60％台で国政選挙5連覇　3県が50％割れ" class="lazyload backnumber-list-img" /></figure> </a> </li> <li class="backnumber-list-item js-show-all-cnt "> <a href="/atcl/contents/18/00921/00017/?i_cid=nbpnxr_child" class="backnumber-list-link is-center"> <div class="backnumber-list-cnt"> <ul class="backnumber-list-info-items"> <li class="backnumber-list-info-item is-parent-title">第17回</li> <li class="backnumber-list-info-item is-sub"> 2024.10.25</li> </ul> <div class="backnumber-list-title-box"> <span class="backnumber-list-title">衆院選の県別投票率1位、前回は山形県で64%　今回は？　最下位はどこに</span> </div> </div> <figure class="backnumber-list-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="143" height="107" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00921/00017/nxr_s.jpg?__scale=w:143,h:107&_sh=09f0e90ae0" alt="衆院選の県別投票率1位、前回は山形県で64%　今回は？　最下位はどこに" class="lazyload backnumber-list-img" /></figure> </a> </li> </ul> </div> <div class="standard-btn-box"> <a href="/atcl/contents/18/00921/?i_cid=nbpnxr_child" class="standard-btn"> <span class="standard-btn-text">もっと見る</span> <i class="icon-right-arrow"></i> </a> </div> </section> <section class="l-col-section-main "> <div class="section-title-box"> <h2 class="section-title"> <span class="section-title-text">あなたにお薦め</span> </h2> </div> <div id="cx_recommend_leaf" class="articles-list-box" data-exclude="https%3A%2F%2Fxtrend.nikkei.com%2Fatcl%2Fcontents%2F18%2F00831%2F00018%2F"> <ul class="articles-list-items is-col-3"> <li class="articles-list-item hensei"> <a href="/atcl/contents/18/00831/00018/?i_cid=nbpnxr_top_cxense" class="articles-panel-link is-col-3" data-atlas-trackable="recommend"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00831/00018/nxr_s.jpg?__scale=w:226,h:170&_sh=0bd0e90ab0" alt="【マンガ】2025年ヒット予測ランキング　5つの消費トレンドとは" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">【マンガ】黒鳥ひなのマーケティングファイル</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">【マンガ】2025年ヒット予測ランキング　5つの消費トレンドとは</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> <li class="articles-list-item ad"> <div id="div-gpt-ad-infeed_leaf_01"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-infeed_leaf_01'); }); </script> </div> </li> <li class="articles-list-item ad"> <div id="div-gpt-ad-infeed_leaf_02"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-infeed_leaf_02'); }); </script> </div> </li> <li class="articles-list-item ad"> <div id="div-gpt-ad-infeed_leaf_03"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-infeed_leaf_03'); }); </script> </div> </li> <li class="articles-list-item ad"> <div id="div-gpt-ad-infeed_leaf_04"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-infeed_leaf_04'); }); </script> </div> </li> </ul> </div> <div id="TempPianoRecsAtclBottom"></div> <div class="standard-btn-box"> <a href="/atcl/contents/recommend/?i_cid=nbpnxr_top_cxense" class="standard-btn"> <span class="standard-btn-text">もっと見る</span> <i class="icon-right-arrow"></i> </a> </div> </section><section class="l-col-section-main "> <div class="section-title-box"> <h2 class="section-title"> <span class="section-title-text">お薦めイベント＆セミナー</span> </h2> </div> <div class="articles-list-box"> <ul id="event_recommend" class="articles-list-items is-col-3"> </ul> </div> </section><section class="l-col-section-main " data-atlas-trackable="content-bottom"> <div class="section-title-box"> <h2 class="section-title"> <span class="section-title-text">著者</span> </h2> </div> <div class="author-article-box"> <div class="author-article-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="80" data-src="https://cdn-xtrend.nikkei.com/authors/18/nkobayas/naokikobayashi.jpg?__scale=w:80,h:80&_sh=09d01e06a0" alt="小林直樹" class="lazyload author-article-img" /></div> <div class="author-article-info"> <p class="author-article-name"><a href="/authors/18/nkobayas/?i_cid=nbpnxr_child">小林直樹</a></p> <p class="author-article-position">日経クロストレンド記者兼 AI・データラボ</p> </div> <div class="author-article-follow"> <div class="follow-btn-box"> <button class="btn btn-conditionally btn-rhizome-follow rhizomeStage btn-follow-author follow" data-purpose="authorFollow" data-author-id="/pv/nxr/nkobayas" data-atlas-trackable="followAuthor" ></button> </div> </div> </div> <div class="articles-list-box"> <ul class="articles-list-items is-col-3"> <li class="articles-list-item " > <a href="/atcl/contents/18/00921/00020/?i_cid=nbpnxr_child" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00921/00020/nxr_s.jpg?__scale=w:226,h:170&_sh=0b605f0130" alt="3年で店舗数が10分の1に　ワタミ本社の「から揚げの天才」も閉店" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">小林直樹の「データの玉手箱」</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">3年で店舗数が10分の1に　ワタミ本社の「から揚げの天才」も閉店</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> <li class="articles-list-item " > <a href="/atcl/contents/18/00921/00019/?i_cid=nbpnxr_child" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00921/00019/nxr_s.jpg?__scale=w:226,h:170&_sh=0ee0ed0507" alt="大荒れの兵庫県知事選、斎藤元彦氏どん底からの反転攻勢は9月末" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">小林直樹の「データの玉手箱」</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">大荒れの兵庫県知事選、斎藤元彦氏どん底からの反転攻勢は9月末</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> <li class="articles-list-item " > <a href="/atcl/contents/18/00921/00018/?i_cid=nbpnxr_child" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00921/00018/nxr_s.jpg?__scale=w:226,h:170&_sh=0270e80af0" alt="衆院選の県別投票率　山形県が60％台で国政選挙5連覇　3県が50％割れ" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">小林直樹の「データの玉手箱」</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">衆院選の県別投票率　山形県が60％台で国政選挙5連覇　3県が50％割れ</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> </ul> </div> <div class="standard-btn-box"> <a href="/authors/18/nkobayas/?i_cid=nbpnxr_child" class="standard-btn"> <span class="standard-btn-text">この著者の記事一覧</span> <i class="icon-right-arrow"></i> </a> </div> </section> <section class="l-col-section-main "> <div class="ad-text-box"> <p class="ad-text-title">ピックアップ [PR]</p> <ul class="ad-text-items"> <li> <div id="div-gpt-ad-textad_01"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-textad_01'); }); </script> </div> </li><li> <div id="div-gpt-ad-textad_02"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-textad_02'); }); </script> </div> </li><li> <div id="div-gpt-ad-textad_03"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-textad_03'); }); </script> </div> </li><li> <div id="div-gpt-ad-textad_04"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-textad_04'); }); </script> </div> </li></ul> </div> </section> </div> <aside class="l-col-side "> <section class="l-col-section-side"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">お知らせ</span> </h2> </div> <div class="side-articles-list-box"> <ul class="side-articles-list-items"> <li class="side-articles-list-item"> <a href="/atcl/contents/18/01089/?i_cid=nbpnxr_right_notice1_01" class="side-articles-panel-link"> <div class="side-articles-panel-cnt"> <span class="side-articles-panel-parent-title">今週の特集</span> <div class="side-articles-panel-title-box"> <span class="side-articles-panel-title">未来の市場をつくる100社【2025年版】</span> <i class="icon icon-lock FREE"></i> </div> </div> <figure class="side-articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01089/nxr_s.jpg?__scale=w:80,h:60&_sh=0b502e0dd0" alt="未来の市場をつくる100社【2025年版】" class="lazyload side-articles-panel-img" /></figure> </a> </li> <li class="side-articles-list-item"> <a href="/info/18/00006/00288/?i_cid=nbpnxr_right_notice1_02" class="side-articles-panel-link"> <div class="side-articles-panel-cnt"> <span class="side-articles-panel-parent-title">重要なお知らせ</span> <div class="side-articles-panel-title-box"> <span class="side-articles-panel-title">「日経クロストレンドアプリ」を最新版にしてください</span> <i class="icon icon-lock FREE"></i> </div> </div> <figure class="side-articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/info/18/00006/00288/nxr_s.jpg?__scale=w:80,h:60&_sh=04a0a70a50" alt="「日経クロストレンドアプリ」を最新版にしてください" class="lazyload side-articles-panel-img" /></figure> </a> </li> <li class="side-articles-list-item"> <a href="/info/18/00006/00284/?i_cid=nbpnxr_right_notice1_03" class="side-articles-panel-link"> <div class="side-articles-panel-cnt"> <span class="side-articles-panel-parent-title">12/2～18開催</span> <div class="side-articles-panel-title-box"> <span class="side-articles-panel-title">大人気セミナーを期間限定で無料開放、「日経クロストレンド・カレッジフェス 2024」</span> <i class="icon icon-lock FREE"></i> </div> </div> <figure class="side-articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/info/18/00006/00284/nxr_s.jpg?__scale=w:80,h:60&_sh=0330e90880" alt="大人気セミナーを期間限定で無料開放、「日経クロストレンド・カレッジフェス 2024」" class="lazyload side-articles-panel-img" /></figure> </a> </li> <li class="side-articles-list-item"> <a href="/info/18/00006/00283/?i_cid=nbpnxr_right_notice1_04" class="side-articles-panel-link"> <div class="side-articles-panel-cnt"> <span class="side-articles-panel-parent-title">12/23開催セミナー</span> <div class="side-articles-panel-title-box"> <span class="side-articles-panel-title">西口氏が語る、ブランディングを成功させる「3つの目的」理解</span> <i class="icon icon-lock FREE"></i> </div> </div> <figure class="side-articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/info/18/00006/00283/nxr_s.jpg?__scale=w:80,h:60&_sh=0920fa0a20" alt="西口氏が語る、ブランディングを成功させる「3つの目的」理解" class="lazyload side-articles-panel-img" /></figure> </a> </li> <li class="side-articles-list-item"> <a href="/info/18/00006/00285/?i_cid=nbpnxr_right_notice1_05" class="side-articles-panel-link"> <div class="side-articles-panel-cnt"> <span class="side-articles-panel-parent-title">12/12開催</span> <div class="side-articles-panel-title-box"> <span class="side-articles-panel-title">【無料セミナー】NTTドコモ登壇　成果が出るマーケティング組織変革</span> <i class="icon icon-lock FREE"></i> </div> </div> <figure class="side-articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/info/18/00006/00285/nxr_s.jpg?__scale=w:80,h:60&_sh=01501d07c0" alt="【無料セミナー】NTTドコモ登壇　成果が出るマーケティング組織変革" class="lazyload side-articles-panel-img" /></figure> </a> </li> </ul> <div class="ad-notice"> <ul> <li> <div id="div-gpt-ad-notice_01"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-notice_01'); }); </script> </div> </li><li> <div id="div-gpt-ad-notice_02"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-notice_02'); }); </script> </div> </li></ul> </div> </div> </section> <section class="l-col-section-side"> <div class="ad-rectangle-boxad-rectangle-first"> <div id="div-gpt-ad-rectangle1"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-rectangle1'); }); </script> </div></div> </section> <section class="l-col-section-side" data-atlas-trackable="subcolumn"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">有料会員記事ランキング</span> </h2> </div> <div class="section-tab-box js-tab"> <div class="section-tab-btn-box"> <ul class="section-tab-btn-items"> <li class="section-tab-btn-item"> <button type="button" class="section-tab-btn js-tab-btn is-active" data-tab-id="panel010"> <span class="section-tab-btn-text">現在</span> </button> </li> <li class="section-tab-btn-item"> <button type="button" class="section-tab-btn js-tab-btn" data-tab-id="panel011"> <span class="section-tab-btn-text">昨日</span> </button> </li> <li class="section-tab-btn-item"> <button type="button" class="section-tab-btn js-tab-btn" data-tab-id="panel012"> <span class="section-tab-btn-text">週間</span> </button> </li> </ul> </div> <div class="section-tab-cnt-box"> <ul class="section-tab-cnt-items"> <li id="panel010" class="section-tab-cnt-item js-tab-cnt is-active"> <div class="ranking-list-box"> <ul class="ranking-list-items"> <li class="ranking-list-item"> <a href="/atcl/contents/18/01089/00001/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">未来の市場をつくる100社【2025年版】</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">徹底予測「未来の市場をつくる100社」　25年に飛躍する企業を大公開</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01089/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0be09b08f0" alt="徹底予測「未来の市場をつくる100社」　25年に飛躍する企業を大公開" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01089/00002/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">未来の市場をつくる100社【2025年版】</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">電話でもLINEでもない、急成長「テキスト通話アプリ」　若者マーケ激変</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01089/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=07a0a30fe0" alt="電話でもLINEでもない、急成長「テキスト通話アプリ」　若者マーケ激変" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00769/00011/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">「新・消費者」の研究</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「未来のレモンサワー」が売れ続ける理由　SNS時代のヒット商品のつくり方</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00769/00011/nxr_s.jpg?__scale=w:80,h:60&_sh=0aa0fe0d70" alt="「未来のレモンサワー」が売れ続ける理由　SNS時代のヒット商品のつくり方" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01001/00005/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">エンタメヒットの新方程式</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">アニメ『ルックバック』が驚異の後伸び　時間半分でも成立する“コロンブスの卵”</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01001/00005/nxr_s.jpg?__scale=w:80,h:60&_sh=0b00430920" alt="アニメ『ルックバック』が驚異の後伸び　時間半分でも成立する“コロンブスの卵”" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00947/00106/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">「日経デザイン」発！ NEWS＆TREND</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">世界最先端アイデアの本質を盗め　「カンヌ事例分解講座」大盛況</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00947/00106/nxr_s.jpg?__scale=w:80,h:60&_sh=05d08704c0" alt="世界最先端アイデアの本質を盗め　「カンヌ事例分解講座」大盛況" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00480/00168/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">6</i> </div> </div> <span class="ranking-panel-parent-title">未来消費カレンダー新着情報</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">25年、羽田に「センチュリオン・ラウンジ」　未来消費カレンダー</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00480/00168/nxr_s.jpg?__scale=w:80,h:60&_sh=04a0ef0cd0" alt="25年、羽田に「センチュリオン・ラウンジ」　未来消費カレンダー" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01076/00007/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">7</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ビームスとコラボ　台車メーカーのリブランディング成功「4ステップ」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00007/nxr_s.jpg?__scale=w:80,h:60&_sh=0605508e0c" alt="ビームスとコラボ　台車メーカーのリブランディング成功「4ステップ」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01076/00009/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">8</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">断面が三角形の高級ボールペン　自動車部品デザインから発想</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00009/nxr_s.jpg?__scale=w:80,h:60&_sh=01a0fa0130" alt="断面が三角形の高級ボールペン　自動車部品デザインから発想" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01086/00025/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">9</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">“ポイ活”しながら、社会貢献できる？　「インフラゲーム」とは</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00025/nxr_s.jpg?__scale=w:80,h:60&_sh=08e03a0720" alt="“ポイ活”しながら、社会貢献できる？　「インフラゲーム」とは" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00958/00031/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">10</i> </div> </div> <span class="ranking-panel-parent-title">ピックアップ！　業界別おすすめ記事</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">1位は「『スキップされない広告』驚異の平均再生300万回超　大企業が軒並み出稿」【広告・宣伝】お薦め記事10選</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00958/00031/nxr_s.jpg?__scale=w:80,h:60&_sh=0d60f10d80" alt="1位は「『スキップされない広告』驚異の平均再生300万回超　大企業が軒並み出稿」【広告・宣伝】お薦め記事10選" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <p class="ranking-panel-note">現在と昨日は、1週間以内に公開した記事が対象</p> </div> </li> <li id="panel011" class="section-tab-cnt-item js-tab-cnt"> <div class="ranking-list-box"> <ul class="ranking-list-items"> <li class="ranking-list-item"> <a href="/atcl/contents/18/00769/00011/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">「新・消費者」の研究</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「未来のレモンサワー」が売れ続ける理由　SNS時代のヒット商品のつくり方</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00769/00011/nxr_s.jpg?__scale=w:80,h:60&_sh=0aa0fe0d70" alt="「未来のレモンサワー」が売れ続ける理由　SNS時代のヒット商品のつくり方" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00782/00009/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">八塩圭子の話したくなるマーケティング</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ハーゲンダッツ超えの価格でなぜ売れる？　斬新ブリュレが前年比2倍に急伸</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00782/00009/nxr_s.jpg?__scale=w:80,h:60&_sh=05b0560270" alt="ハーゲンダッツ超えの価格でなぜ売れる？　斬新ブリュレが前年比2倍に急伸" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01582/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">“平成のカッコイイ”が復権？　令和男子の事実　メンズトレンド大賞2024</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01582/nxr_s.jpg?__scale=w:80,h:60&_sh=091060bf05" alt="“平成のカッコイイ”が復権？　令和男子の事実　メンズトレンド大賞2024" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00958/00031/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">ピックアップ！　業界別おすすめ記事</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">1位は「『スキップされない広告』驚異の平均再生300万回超　大企業が軒並み出稿」【広告・宣伝】お薦め記事10選</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00958/00031/nxr_s.jpg?__scale=w:80,h:60&_sh=0d60f10d80" alt="1位は「『スキップされない広告』驚異の平均再生300万回超　大企業が軒並み出稿」【広告・宣伝】お薦め記事10選" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01086/00013/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">刀・森岡毅氏の悲願成就へ　沖縄に壮大な自然派テーマパークが誕生</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00013/nxr_s.jpg?__scale=w:80,h:60&_sh=0cc0400720" alt="刀・森岡毅氏の悲願成就へ　沖縄に壮大な自然派テーマパークが誕生" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01583/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">6</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">仏壇のはせがわ、ヒット連発の商品開発　推し壇、電気線香で常識覆す</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01583/nxr_s.jpg?__scale=w:80,h:60&_sh=0ff05b0b60" alt="仏壇のはせがわ、ヒット連発の商品開発　推し壇、電気線香で常識覆す" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00486/00012/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">7</i> </div> </div> <span class="ranking-panel-parent-title">若手マーケターが経営層に直撃「DXと人」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">モスバーガーは顧客体験をどう改善？　DXを浸透させるアナログな工夫</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00486/00012/nxr_s.jpg?__scale=w:80,h:60&_sh=0c705b0d80" alt="モスバーガーは顧客体験をどう改善？　DXを浸透させるアナログな工夫" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01076/00007/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">8</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ビームスとコラボ　台車メーカーのリブランディング成功「4ステップ」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00007/nxr_s.jpg?__scale=w:80,h:60&_sh=0605508e0c" alt="ビームスとコラボ　台車メーカーのリブランディング成功「4ステップ」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01092/00001/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">9</i> </div> </div> <span class="ranking-panel-parent-title">日経クロストレンドの必読書籍</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">西口一希氏の「ブランディングの誤解」が書籍化！　日経クロストレンドで過去最大級の反響</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01092/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=000a204709" alt="西口一希氏の「ブランディングの誤解」が書籍化！　日経クロストレンドで過去最大級の反響" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00831/00018/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">10</i> </div> </div> <span class="ranking-panel-parent-title">【マンガ】黒鳥ひなのマーケティングファイル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">【マンガ】2025年ヒット予測ランキング　5つの消費トレンドとは</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00831/00018/nxr_s.jpg?__scale=w:80,h:60&_sh=010cb09804" alt="【マンガ】2025年ヒット予測ランキング　5つの消費トレンドとは" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <p class="ranking-panel-note">現在と昨日は、1週間以内に公開した記事が対象</p> </div> </li> <li id="panel012" class="section-tab-cnt-item js-tab-cnt"> <div class="ranking-list-box"> <ul class="ranking-list-items"> <li class="ranking-list-item"> <a href="/atcl/contents/18/00769/00011/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">「新・消費者」の研究</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「未来のレモンサワー」が売れ続ける理由　SNS時代のヒット商品のつくり方</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00769/00011/nxr_s.jpg?__scale=w:80,h:60&_sh=0aa0fe0d70" alt="「未来のレモンサワー」が売れ続ける理由　SNS時代のヒット商品のつくり方" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01583/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">仏壇のはせがわ、ヒット連発の商品開発　推し壇、電気線香で常識覆す</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01583/nxr_s.jpg?__scale=w:80,h:60&_sh=0ff05b0b60" alt="仏壇のはせがわ、ヒット連発の商品開発　推し壇、電気線香で常識覆す" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00782/00009/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">八塩圭子の話したくなるマーケティング</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ハーゲンダッツ超えの価格でなぜ売れる？　斬新ブリュレが前年比2倍に急伸</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00782/00009/nxr_s.jpg?__scale=w:80,h:60&_sh=05b0560270" alt="ハーゲンダッツ超えの価格でなぜ売れる？　斬新ブリュレが前年比2倍に急伸" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01079/00006/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">失敗しない「リブランディング」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">社内も諦めムードの「仁丹」を新入社員が大刷新　若年層の認知度向上</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01079/00006/nxr_s.jpg?__scale=w:80,h:60&_sh=0710580cc0" alt="社内も諦めムードの「仁丹」を新入社員が大刷新　若年層の認知度向上" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01582/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">“平成のカッコイイ”が復権？　令和男子の事実　メンズトレンド大賞2024</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01582/nxr_s.jpg?__scale=w:80,h:60&_sh=091060bf05" alt="“平成のカッコイイ”が復権？　令和男子の事実　メンズトレンド大賞2024" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01082/00002/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">6</i> </div> </div> <span class="ranking-panel-parent-title">最新マーケ論文で学ぶ「新・消費者理解」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">店頭サイネージのCMは売上効果なし？　最新マーケ論文が暴く「購買の真実」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01082/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=09c04e0af0" alt="店頭サイネージのCMは売上効果なし？　最新マーケ論文が暴く「購買の真実」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00486/00012/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">7</i> </div> </div> <span class="ranking-panel-parent-title">若手マーケターが経営層に直撃「DXと人」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">モスバーガーは顧客体験をどう改善？　DXを浸透させるアナログな工夫</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00486/00012/nxr_s.jpg?__scale=w:80,h:60&_sh=0c705b0d80" alt="モスバーガーは顧客体験をどう改善？　DXを浸透させるアナログな工夫" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01076/00003/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">8</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ド派手なコンテナが世界に衝撃　強烈BtoBブランディングの背景に危機感</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00003/nxr_s.jpg?__scale=w:80,h:60&_sh=0c30f00720" alt="ド派手なコンテナが世界に衝撃　強烈BtoBブランディングの背景に危機感" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00921/00020/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">9</i> </div> </div> <span class="ranking-panel-parent-title">小林直樹の「データの玉手箱」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">3年で店舗数が10分の1に　ワタミ本社の「から揚げの天才」も閉店</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00921/00020/nxr_s.jpg?__scale=w:80,h:60&_sh=02f0b70a40" alt="3年で店舗数が10分の1に　ワタミ本社の「から揚げの天才」も閉店" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01075/00001/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">10</i> </div> </div> <span class="ranking-panel-parent-title">「縦型ショートドラマ」徹底活用</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「スキップされない広告」驚異の平均再生300万回超　大企業が軒並み出稿</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01075/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0c10820c40" alt="「スキップされない広告」驚異の平均再生300万回超　大企業が軒並み出稿" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <p class="ranking-panel-note">現在と昨日は、1週間以内に公開した記事が対象</p> </div> </li> </ul> </div> <div class="section-more-link-box"> <a href="/atcl/contents/ranking/?i_cid=nbpnxr_right_ranking_y" class="section-more-link"> <i class="icon-right-arrow"></i> <span class="section-more-link-text">もっと見る</span> </a> </div> </div> </section> <section class="l-col-section-side" data-atlas-trackable="subcolumn"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">人気記事ランキング</span> </h2> </div> <div class="section-tab-box js-tab"> <div class="section-tab-btn-box"> <ul class="section-tab-btn-items"> <li class="section-tab-btn-item"> <button type="button" class="section-tab-btn js-tab-btn is-active" data-tab-id="panel000"> <span class="section-tab-btn-text">現在</span> </button> </li> <li class="section-tab-btn-item"> <button type="button" class="section-tab-btn js-tab-btn" data-tab-id="panel001"> <span class="section-tab-btn-text">昨日</span> </button> </li> <li class="section-tab-btn-item"> <button type="button" class="section-tab-btn js-tab-btn" data-tab-id="panel002"> <span class="section-tab-btn-text">週間</span> </button> </li> </ul> </div> <div class="section-tab-cnt-box"> <ul class="section-tab-cnt-items"> <li id="panel000" class="section-tab-cnt-item js-tab-cnt is-active"> <div class="ranking-list-box"> <ul class="ranking-list-items"> <li class="ranking-list-item"> <a href="/atcl/contents/18/01089/00001/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">未来の市場をつくる100社【2025年版】</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">徹底予測「未来の市場をつくる100社」　25年に飛躍する企業を大公開</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01089/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0be09b08f0" alt="徹底予測「未来の市場をつくる100社」　25年に飛躍する企業を大公開" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01001/00005/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">エンタメヒットの新方程式</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">アニメ『ルックバック』が驚異の後伸び　時間半分でも成立する“コロンブスの卵”</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01001/00005/nxr_s.jpg?__scale=w:80,h:60&_sh=0b00430920" alt="アニメ『ルックバック』が驚異の後伸び　時間半分でも成立する“コロンブスの卵”" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01089/00002/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">未来の市場をつくる100社【2025年版】</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">電話でもLINEでもない、急成長「テキスト通話アプリ」　若者マーケ激変</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01089/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=07a0a30fe0" alt="電話でもLINEでもない、急成長「テキスト通話アプリ」　若者マーケ激変" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01086/00013/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">刀・森岡毅氏の悲願成就へ　沖縄に壮大な自然派テーマパークが誕生</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00013/nxr_s.jpg?__scale=w:80,h:60&_sh=0cc0400720" alt="刀・森岡毅氏の悲願成就へ　沖縄に壮大な自然派テーマパークが誕生" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00769/00011/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">「新・消費者」の研究</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「未来のレモンサワー」が売れ続ける理由　SNS時代のヒット商品のつくり方</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00769/00011/nxr_s.jpg?__scale=w:80,h:60&_sh=0aa0fe0d70" alt="「未来のレモンサワー」が売れ続ける理由　SNS時代のヒット商品のつくり方" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00782/00009/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">6</i> </div> </div> <span class="ranking-panel-parent-title">八塩圭子の話したくなるマーケティング</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ハーゲンダッツ超えの価格でなぜ売れる？　斬新ブリュレが前年比2倍に急伸</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00782/00009/nxr_s.jpg?__scale=w:80,h:60&_sh=05b0560270" alt="ハーゲンダッツ超えの価格でなぜ売れる？　斬新ブリュレが前年比2倍に急伸" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01086/00019/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">7</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">任天堂はファンをどう熱狂させる？　Nintendo Switch後継機の姿を予測</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00019/nxr_s.jpg?__scale=w:80,h:60&_sh=06801308a0" alt="任天堂はファンをどう熱狂させる？　Nintendo Switch後継機の姿を予測" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00947/00106/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">8</i> </div> </div> <span class="ranking-panel-parent-title">「日経デザイン」発！ NEWS＆TREND</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">世界最先端アイデアの本質を盗め　「カンヌ事例分解講座」大盛況</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00947/00106/nxr_s.jpg?__scale=w:80,h:60&_sh=05d08704c0" alt="世界最先端アイデアの本質を盗め　「カンヌ事例分解講座」大盛況" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00958/00031/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">9</i> </div> </div> <span class="ranking-panel-parent-title">ピックアップ！　業界別おすすめ記事</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">1位は「『スキップされない広告』驚異の平均再生300万回超　大企業が軒並み出稿」【広告・宣伝】お薦め記事10選</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00958/00031/nxr_s.jpg?__scale=w:80,h:60&_sh=0d60f10d80" alt="1位は「『スキップされない広告』驚異の平均再生300万回超　大企業が軒並み出稿」【広告・宣伝】お薦め記事10選" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00480/00168/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">10</i> </div> </div> <span class="ranking-panel-parent-title">未来消費カレンダー新着情報</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">25年、羽田に「センチュリオン・ラウンジ」　未来消費カレンダー</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00480/00168/nxr_s.jpg?__scale=w:80,h:60&_sh=04a0ef0cd0" alt="25年、羽田に「センチュリオン・ラウンジ」　未来消費カレンダー" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <p class="ranking-panel-note">現在と昨日は、1週間以内に公開した記事が対象</p> </div> </li> <li id="panel001" class="section-tab-cnt-item js-tab-cnt"> <div class="ranking-list-box"> <ul class="ranking-list-items"> <li class="ranking-list-item"> <a href="/atcl/contents/18/01086/00013/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">刀・森岡毅氏の悲願成就へ　沖縄に壮大な自然派テーマパークが誕生</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00013/nxr_s.jpg?__scale=w:80,h:60&_sh=0cc0400720" alt="刀・森岡毅氏の悲願成就へ　沖縄に壮大な自然派テーマパークが誕生" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01086/00019/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">任天堂はファンをどう熱狂させる？　Nintendo Switch後継機の姿を予測</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00019/nxr_s.jpg?__scale=w:80,h:60&_sh=06801308a0" alt="任天堂はファンをどう熱狂させる？　Nintendo Switch後継機の姿を予測" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01076/00009/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">断面が三角形の高級ボールペン　自動車部品デザインから発想</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00009/nxr_s.jpg?__scale=w:80,h:60&_sh=01a0fa0130" alt="断面が三角形の高級ボールペン　自動車部品デザインから発想" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00958/00031/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">ピックアップ！　業界別おすすめ記事</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">1位は「『スキップされない広告』驚異の平均再生300万回超　大企業が軒並み出稿」【広告・宣伝】お薦め記事10選</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00958/00031/nxr_s.jpg?__scale=w:80,h:60&_sh=0d60f10d80" alt="1位は「『スキップされない広告』驚異の平均再生300万回超　大企業が軒並み出稿」【広告・宣伝】お薦め記事10選" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00782/00009/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">八塩圭子の話したくなるマーケティング</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ハーゲンダッツ超えの価格でなぜ売れる？　斬新ブリュレが前年比2倍に急伸</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00782/00009/nxr_s.jpg?__scale=w:80,h:60&_sh=05b0560270" alt="ハーゲンダッツ超えの価格でなぜ売れる？　斬新ブリュレが前年比2倍に急伸" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00769/00011/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">6</i> </div> </div> <span class="ranking-panel-parent-title">「新・消費者」の研究</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「未来のレモンサワー」が売れ続ける理由　SNS時代のヒット商品のつくり方</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00769/00011/nxr_s.jpg?__scale=w:80,h:60&_sh=0aa0fe0d70" alt="「未来のレモンサワー」が売れ続ける理由　SNS時代のヒット商品のつくり方" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01086/00021/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">7</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">3世代が楽しむ京都の新名所　ニンテンドーミュージアムの魅力は？</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00021/nxr_s.jpg?__scale=w:80,h:60&_sh=080d20c802" alt="3世代が楽しむ京都の新名所　ニンテンドーミュージアムの魅力は？" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00831/00018/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">8</i> </div> </div> <span class="ranking-panel-parent-title">【マンガ】黒鳥ひなのマーケティングファイル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">【マンガ】2025年ヒット予測ランキング　5つの消費トレンドとは</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00831/00018/nxr_s.jpg?__scale=w:80,h:60&_sh=010cb09804" alt="【マンガ】2025年ヒット予測ランキング　5つの消費トレンドとは" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00947/00105/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">9</i> </div> </div> <span class="ranking-panel-parent-title">「日経デザイン」発！ NEWS＆TREND</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">不二家「ペコちゃん」を新ロゴに大改革　あえて変えなかったこと</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00947/00105/nxr_s.jpg?__scale=w:80,h:60&_sh=0130600e70" alt="不二家「ペコちゃん」を新ロゴに大改革　あえて変えなかったこと" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01076/00007/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">10</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ビームスとコラボ　台車メーカーのリブランディング成功「4ステップ」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00007/nxr_s.jpg?__scale=w:80,h:60&_sh=0605508e0c" alt="ビームスとコラボ　台車メーカーのリブランディング成功「4ステップ」" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <p class="ranking-panel-note">現在と昨日は、1週間以内に公開した記事が対象</p> </div> </li> <li id="panel002" class="section-tab-cnt-item js-tab-cnt"> <div class="ranking-list-box"> <ul class="ranking-list-items"> <li class="ranking-list-item"> <a href="/atcl/contents/18/01086/00013/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">刀・森岡毅氏の悲願成就へ　沖縄に壮大な自然派テーマパークが誕生</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00013/nxr_s.jpg?__scale=w:80,h:60&_sh=0cc0400720" alt="刀・森岡毅氏の悲願成就へ　沖縄に壮大な自然派テーマパークが誕生" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00921/00020/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">小林直樹の「データの玉手箱」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">3年で店舗数が10分の1に　ワタミ本社の「から揚げの天才」も閉店</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00921/00020/nxr_s.jpg?__scale=w:80,h:60&_sh=02f0b70a40" alt="3年で店舗数が10分の1に　ワタミ本社の「から揚げの天才」も閉店" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00769/00011/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">「新・消費者」の研究</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「未来のレモンサワー」が売れ続ける理由　SNS時代のヒット商品のつくり方</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00769/00011/nxr_s.jpg?__scale=w:80,h:60&_sh=0aa0fe0d70" alt="「未来のレモンサワー」が売れ続ける理由　SNS時代のヒット商品のつくり方" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01085/00001/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">2024年ヒット商品ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">2024年「ヒット商品ベスト30」　この1年でよく売れたもの大集合</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01085/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=01c09a0320" alt="2024年「ヒット商品ベスト30」　この1年でよく売れたもの大集合" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01076/00003/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ド派手なコンテナが世界に衝撃　強烈BtoBブランディングの背景に危機感</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00003/nxr_s.jpg?__scale=w:80,h:60&_sh=0c30f00720" alt="ド派手なコンテナが世界に衝撃　強烈BtoBブランディングの背景に危機感" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00947/00105/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">6</i> </div> </div> <span class="ranking-panel-parent-title">「日経デザイン」発！ NEWS＆TREND</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">不二家「ペコちゃん」を新ロゴに大改革　あえて変えなかったこと</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00947/00105/nxr_s.jpg?__scale=w:80,h:60&_sh=0130600e70" alt="不二家「ペコちゃん」を新ロゴに大改革　あえて変えなかったこと" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00782/00009/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">7</i> </div> </div> <span class="ranking-panel-parent-title">八塩圭子の話したくなるマーケティング</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ハーゲンダッツ超えの価格でなぜ売れる？　斬新ブリュレが前年比2倍に急伸</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00782/00009/nxr_s.jpg?__scale=w:80,h:60&_sh=05b0560270" alt="ハーゲンダッツ超えの価格でなぜ売れる？　斬新ブリュレが前年比2倍に急伸" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01086/00010/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">8</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">新基準原付きより、格安電動バイクや合法電動モペッドが有望な理由</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00010/nxr_s.jpg?__scale=w:80,h:60&_sh=000640b502" alt="新基準原付きより、格安電動バイクや合法電動モペッドが有望な理由" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01583/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">9</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">仏壇のはせがわ、ヒット連発の商品開発　推し壇、電気線香で常識覆す</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01583/nxr_s.jpg?__scale=w:80,h:60&_sh=0ff05b0b60" alt="仏壇のはせがわ、ヒット連発の商品開発　推し壇、電気線香で常識覆す" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01079/00006/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">10</i> </div> </div> <span class="ranking-panel-parent-title">失敗しない「リブランディング」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">社内も諦めムードの「仁丹」を新入社員が大刷新　若年層の認知度向上</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01079/00006/nxr_s.jpg?__scale=w:80,h:60&_sh=0710580cc0" alt="社内も諦めムードの「仁丹」を新入社員が大刷新　若年層の認知度向上" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <p class="ranking-panel-note">現在と昨日は、1週間以内に公開した記事が対象</p> </div> </li> </ul> </div> <div class="section-more-link-box"> <a href="/atcl/contents/ranking/?i_cid=nbpnxr_right_ranking" class="section-more-link" data-atlas-trackable="ranking"> <i class="icon-right-arrow"></i> <span class="section-more-link-text">もっと見る</span> </a> </div> </div> </section> <section class="l-col-section-side"> <div class="side-sticky-box js-sticky-box" style="height: 2000px;"> <div class="side-sticky-cnt js-sticky"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">お薦め情報[PR]</span> </h2> </div> <div class="side-articles-list-box"> <div class="ad-recommend"> <ul> <li> <div id="div-gpt-ad-pickup_01"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-pickup_01'); }); </script> </div> </li><li> <div id="div-gpt-ad-pickup_02"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-pickup_02'); }); </script> </div> </li><li> <div id="div-gpt-ad-pickup_03"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-pickup_03'); }); </script> </div> </li><li> <div id="div-gpt-ad-pickup_04"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-pickup_04'); }); </script> </div> </li><li> <div id="div-gpt-ad-pickup_05"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-pickup_05'); }); </script> </div> </li></ul> </div> </div> </div> </div> </section> <section class="l-col-section-side"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">デジタル雑誌</span> </h2> </div> <div class="side-articles-list-box"> <ul class="side-articles-list-items is-magazine"> <li class="side-articles-list-item"> <a href="/atcl/viewer/nxr/18/00089/?i_cid=nbpnxr_right_edition" class="side-articles-panel-link is-magazine"> <div class="side-articles-panel-cnt"> <span class="side-articles-panel-parent-title">2024年12月号</span> <div class="side-articles-panel-title-box"> <span class="side-articles-panel-title">日経クロストレンド</span> <span class="side-articles-panel-text">アプリマーケ3.0 最高のCX開発法</span> </div> </div> <figure class="section-magazine-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="60" height="80" data-src="https://cdn-xtrend.nikkei.com/atcl/viewer/nxr/18/00089/_typical-image.jpg?__scale=w:60,h:80&_sh=0fb0e005b0" alt="アプリマーケ3.0 最高のCX開発法" class="lazyload side-articles-panel-img" /></figure> </a> </li> <li class="side-articles-list-item"> <a href="/atcl/viewer/nd/18/00120/?i_cid=nbpnxr_right_edition" class="side-articles-panel-link is-magazine"> <div class="side-articles-panel-cnt"> <span class="side-articles-panel-parent-title">2024年12月号</span> <div class="side-articles-panel-title-box"> <span class="side-articles-panel-title">日経デザイン</span> <span class="side-articles-panel-text">BtoBブランディングのリアル</span> </div> </div> <figure class="side-articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="60" height="80" data-src="https://cdn-xtrend.nikkei.com/atcl/viewer/nd/18/00120/_typical-image.jpg?__scale=w:60,h:80&_sh=0200580b30" alt="BtoBブランディングのリアル" class="lazyload side-articles-panel-img" /></figure> </a> </li> <li class="side-articles-list-item"> <a href="/atcl/viewer/tre/18/00104/?i_cid=nbpnxr_right_edition" class="side-articles-panel-link is-magazine"> <div class="side-articles-panel-cnt"> <span class="side-articles-panel-parent-title">2024年11月号</span> <div class="side-articles-panel-title-box"> <span class="side-articles-panel-title">日経トレンディ</span> <span class="side-articles-panel-text">老化の真実</span> </div> </div> <figure class="side-articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="60" height="80" data-src="https://cdn-xtrend.nikkei.com/atcl/viewer/tre/18/00104/_typical-image.jpg?__scale=w:60,h:80&_sh=0c60460e00" alt="老化の真実" class="lazyload side-articles-panel-img" /></figure> </a> </li> </ul> <div class="section-more-link-box is-magazine"> <a href="/atcl/viewer/?i_cid=nbpnxr_right_edition" class="section-more-link"> <i class="icon-right-arrow"></i> <span class="section-more-link-text">もっと見る</span> </a> </div> </div> </section> <section class="l-col-section-side" data-atlas-trackable="subcolumn"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">人気特集・連載ランキング</span> </h2> </div> <div class="ranking-list-box"> <ul class="ranking-list-items is-magazine"> <li class="ranking-list-item"> <a href="/atcl/contents/18/01089/?i_cid=nbpnxr_right_ranking_o" class="ranking-panel-link is-magazine" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">未来の市場をつくる100社【2025年版】</span> <span class="ranking-panel-info">全13回</span> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="60" height="80" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01089/parent.jpg?__scale=w:60,h:80&_sh=0d903f0b40" alt="未来の市場をつくる100社【2025年版】" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01001/?i_cid=nbpnxr_right_ranking_o" class="ranking-panel-link is-magazine" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">エンタメヒットの新方程式</span> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="60" height="80" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01001/parent.jpg?__scale=w:60,h:80&_sh=07f09f0320" alt="エンタメヒットの新方程式" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00769/?i_cid=nbpnxr_right_ranking_o" class="ranking-panel-link is-magazine" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「新・消費者」の研究</span> <span class="ranking-panel-info">全15回</span> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="60" height="80" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00769/parent.jpg?__scale=w:60,h:80&_sh=0550110ac0" alt="「新・消費者」の研究" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01086/?i_cid=nbpnxr_right_ranking_o" class="ranking-panel-link is-magazine" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">2025年ヒット予測ベスト30</span> <span class="ranking-panel-info">全29回</span> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="60" height="80" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/parent.jpg?__scale=w:60,h:80&_sh=05b0ac0830" alt="2025年ヒット予測ベスト30" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00782/?i_cid=nbpnxr_right_ranking_o" class="ranking-panel-link is-magazine" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">八塩圭子の話したくなるマーケティング</span> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="60" height="80" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00782/parent.jpg?__scale=w:60,h:80&_sh=0aa0fd0b70" alt="八塩圭子の話したくなるマーケティング" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <div class="section-more-link-box is-magazine"> <a href="/atcl/contents/ranking/?i_cid=nbpnxr_right_ranking_o" class="section-more-link"> <i class="icon-right-arrow"></i> <span class="section-more-link-text">もっと見る</span> </a> </div> </div> </section> <section class="l-col-section-side" data-atlas-trackable="subcolumn"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">クリップランキング</span> </h2> </div> <div class="ranking-list-box"> <ul class="ranking-list-items"> <li class="ranking-list-item"> <a href="/atcl/contents/18/01082/00002/?i_cid=nbpnxr_right_ranking_c" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">最新マーケ論文で学ぶ「新・消費者理解」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">店頭サイネージのCMは売上効果なし？　最新マーケ論文が暴く「購買の真実」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01082/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=09c04e0af0" alt="店頭サイネージのCMは売上効果なし？　最新マーケ論文が暴く「購買の真実」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01084/00001/?i_cid=nbpnxr_right_ranking_c" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">Pontaデータで考証「消費者のココロ」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">アフターコロナで「消費の二極化」は本当か　Pontaデータで大検証</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01084/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=04d0e10d40" alt="アフターコロナで「消費の二極化」は本当か　Pontaデータで大検証" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01578/?i_cid=nbpnxr_right_ranking_c" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「自然界隈」「風呂キャンセル界隈」…24年Z世代トレンドに見るインサイト</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01578/nxr_s.jpg?__scale=w:80,h:60&_sh=0ef0e90220" alt="「自然界隈」「風呂キャンセル界隈」…24年Z世代トレンドに見るインサイト" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01583/?i_cid=nbpnxr_right_ranking_c" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">仏壇のはせがわ、ヒット連発の商品開発　推し壇、電気線香で常識覆す</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01583/nxr_s.jpg?__scale=w:80,h:60&_sh=0ff05b0b60" alt="仏壇のはせがわ、ヒット連発の商品開発　推し壇、電気線香で常識覆す" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00385/00048/?i_cid=nbpnxr_right_ranking_c" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">音部氏「ロイヤル顧客獲得」の鍵を解説　「ブランド」「便益」の重要性</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00048/nxr_s.jpg?__scale=w:80,h:60&_sh=0860a90730" alt="音部氏「ロイヤル顧客獲得」の鍵を解説　「ブランド」「便益」の重要性" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <div class="section-more-link-box"> <a href="/atcl/contents/ranking/?i_cid=nbpnxr_right_ranking_c" class="section-more-link"> <i class="icon-right-arrow"></i> <span class="section-more-link-text">もっと見る</span> </a> </div> </div> </section> <?xml version=\"1.0\" encoding=\"utf-8\"?> <doc> <TagName><![CDATA[LTV向上]]></TagName> <TagValue><![CDATA[A0151LTV向上]]></TagValue> <Atcls> <Atcl> <UniqContentsId><![CDATA[0000AtTL]]></UniqContentsId> <AuthId><![CDATA[nxr_charge]]></AuthId> <Title><![CDATA[独自調査で判明、「今後伸びるビジネス」は？　22年上半期ランキング]]></Title> <Description><![CDATA[日経クロストレンドは、マーケティング、テクノロジー、消費トレンドの3分野の最新潮流を把握すべく、最新の「トレンドマップ 2022上半期」を作成した。注目の全85キーワードを「将来性」と「現時点での経済インパクト」の2軸でマッピング、前回調査から急浮上したキーワードをランキング化した。そこから見えた新潮流とは？]]></Description> <ParentTitle><![CDATA[技術、マーケ、消費の「トレンドマップ」]]></ParentTitle> <Url><![CDATA[/atcl/contents/18/00448/00005/]]></Url> <TypicalImageS><![CDATA[nxr_s.jpg]]></TypicalImageS> <TypicalImageM><![CDATA[nxr_m.jpg]]></TypicalImageM> <PublishFrom><![CDATA[1651780680000]]></PublishFrom> </Atcl> <Atcl> <UniqContentsId><![CDATA[0000AtU2]]></UniqContentsId> <AuthId><![CDATA[nxr_charge]]></AuthId> <Title><![CDATA[楽天市場で1位を連発する謎のショップ　中小店舗の勝ち方とは]]></Title> <Description><![CDATA[楽天市場のジャンル別売れ筋人気ランキングで1位を連発する、謎のネット通販の店（ネットショップ）がある。おかだ（広島市中区）が運営し、レディースファッションを扱う「heelandtoe my precious pages（ヒールアンドトゥマイプレシャスページズ）」だ。セールに頼らず、商品単価は大半が1万円以上と決して安くはない。3億点以上が出品されているという楽天市場で、なぜそこまで売れるのか――。中小店舗がネット通販で勝ち抜く秘訣を探った。]]></Description> <ParentTitle><![CDATA[インサイド]]></ParentTitle> <Url><![CDATA[/atcl/contents/casestudy/00012/00887/]]></Url> <TypicalImageS><![CDATA[nxr_s.jpg]]></TypicalImageS> <TypicalImageM><![CDATA[nxr_m.jpg]]></TypicalImageM> <PublishFrom><![CDATA[1651003200000]]></PublishFrom> </Atcl> <Atcl> <UniqContentsId><![CDATA[0000AswZ]]></UniqContentsId> <AuthId><![CDATA[nxr_charge]]></AuthId> <Title><![CDATA[価格3倍にしたのに爆売れの切り餅　リブランディング成功の秘密]]></Title> <Description><![CDATA[リブランディングからわずか2日で、過去最高の年間売り上げを達成した切り餅がある。高級切り餅「THE OMOCHI」だ。さらに同ブランドの共同発案者で、高付加価値食品のプロデュースを行うdot science（東京・中央）が手掛ける、「成分分析ブランディング」で商品を分析。やわらかさや口どけのよさで、市販品をはるかに上回る結果が出た。以来さらなる人気を集めている。]]></Description> <ParentTitle><![CDATA[インサイド]]></ParentTitle> <Url><![CDATA[/atcl/contents/casestudy/00012/00875/]]></Url> <TypicalImageS><![CDATA[nxr_s.jpg]]></TypicalImageS> <TypicalImageM><![CDATA[nxr_m.jpg]]></TypicalImageM> <PublishFrom><![CDATA[1649880000000]]></PublishFrom> </Atcl> <Atcl> <UniqContentsId><![CDATA[0000Au9a]]></UniqContentsId> <AuthId><![CDATA[nxr_charge]]></AuthId> <Title><![CDATA[LINE活用に5つの新常識　「友だち」数を追うのはやめよ]]></Title> <Description><![CDATA[「LINE」は事業領域を広げ、今や9000万人が利用するコミュニケーションのインフラへと成長した。そのLINE上で提供されるマーケティングサービスも大きく進化し、マーケティング活用の“常識”も変化してきた。本特集ではLINEマーケティング支援の専門家や先進企業の事例から「5つの新常識」を導きだした。]]></Description> <ParentTitle><![CDATA[「LINEのマーケティング活用」新常識]]></ParentTitle> <Url><![CDATA[/atcl/contents/18/00639/00001/]]></Url> <TypicalImageS><![CDATA[nxr_s.jpg]]></TypicalImageS> <TypicalImageM><![CDATA[nxr_m.jpg]]></TypicalImageM> <PublishFrom><![CDATA[1652039940000]]></PublishFrom> </Atcl> <Atcl> <UniqContentsId><![CDATA[0000Aslk]]></UniqContentsId> <AuthId><![CDATA[nxr_charge]]></AuthId> <Title><![CDATA[ビームスの新型ECはなぜ一覧性が悪いのか　第3のマーケ手法とは]]></Title> <Description><![CDATA[企業内に“個人商店”をつくるという斬新なECサイトを、セレクトショップ大手のビームス（東京・渋谷）が立ち上げた。企業内の個人が消費者と直接コミュニケーションを取り、まさにリアルの個店のような温かいコミュニティーづくりを目指す。新型ECが生まれた背景を探っていくと、次の時代の小売りビジネスやECの形が見えてきた。]]></Description> <ParentTitle><![CDATA[インサイド]]></ParentTitle> <Url><![CDATA[/atcl/contents/casestudy/00012/00873/]]></Url> <TypicalImageS><![CDATA[nxr_s.jpg]]></TypicalImageS> <TypicalImageM><![CDATA[nxr_m.jpg]]></TypicalImageM> <PublishFrom><![CDATA[1650312000000]]></PublishFrom> </Atcl> <Atcl> <UniqContentsId><![CDATA[0000AtT0]]></UniqContentsId> <AuthId><![CDATA[nxr]]></AuthId> <Title><![CDATA[InstagramでZ世代が“保存”したくなる2つのコツ　Z世代が解説]]></Title> <Description><![CDATA[Z世代を中心に、総フォロワー87万人を超える女性向けメディア、Sucle（シュクレ）。運営するFinT（東京・目黒）のSucle編集部では、毎週Instagram上で起きているトレンドや、自社で投稿した記事に関しての分析を行い、社内でリポートとして共有している。本連載は、その社内向けのリポートを再編集し、InstagramにおけるZ世代のトレンドや受ける投稿の傾向について、Sucle編集部のZ世代自らが届ける。連載第1回は、Instagramで見るべき指標について、Sucle編集部の三浦玲央奈さんがリポート。]]></Description> <ParentTitle><![CDATA[Z世代発　SNSトレンドリポート]]></ParentTitle> <Url><![CDATA[/atcl/contents/18/00627/00001/]]></Url> <TypicalImageS><![CDATA[nxr_s.jpg]]></TypicalImageS> <TypicalImageM><![CDATA[nxr_m.jpg]]></TypicalImageM> <PublishFrom><![CDATA[1650571200000]]></PublishFrom> </Atcl> <Atcl> <UniqContentsId><![CDATA[0000AuHn]]></UniqContentsId> <AuthId><![CDATA[nxr_charge]]></AuthId> <Title><![CDATA[東急ストアがアプリ終了しLINE強化　失敗乗り越え来店頻度1.4倍]]></Title> <Description><![CDATA[東急はスーパーマーケット「東急ストア」のスマホアプリを2022年7月末に終了する方針。LINE公式アカウントは開設1年でアプリ利用者の2倍以上の登録者が集まった。メッセージの開封率はメールの3倍以上と規模、反応率ともに大幅に効果が出ている。このことからアプリの終了を決め、LINEを軸に据えた新CRM戦略へとかじを切った。]]></Description> <ParentTitle><![CDATA[「LINEのマーケティング活用」新常識]]></ParentTitle> <Url><![CDATA[/atcl/contents/18/00639/00004/]]></Url> <TypicalImageS><![CDATA[nxr_s.jpg]]></TypicalImageS> <TypicalImageM><![CDATA[nxr_m.jpg]]></TypicalImageM> <PublishFrom><![CDATA[1652212800000]]></PublishFrom> </Atcl> <Atcl> <UniqContentsId><![CDATA[0000Au9c]]></UniqContentsId> <AuthId><![CDATA[nxr_charge]]></AuthId> <Title><![CDATA[LINEメッセージ配信の鉄則　必ず成果が出る「設計図」を公開]]></Title> <Description><![CDATA[従来は「友だち」を集め、一斉にメッセージを配信するマスメディア的な活用法が一般的だった。しかし、それは今や昔。メッセージ配信や広告活用でも、LINEならではの新常識が生まれている。第1回では5つの新常識のうち2つについて解説した。特集の第2回では残る3つを学んでいこう。]]></Description> <ParentTitle><![CDATA[「LINEのマーケティング活用」新常識]]></ParentTitle> <Url><![CDATA[/atcl/contents/18/00639/00002/]]></Url> <TypicalImageS><![CDATA[nxr_s.jpg]]></TypicalImageS> <TypicalImageM><![CDATA[nxr_m.jpg]]></TypicalImageM> <PublishFrom><![CDATA[1652040000000]]></PublishFrom> </Atcl> <Atcl> <UniqContentsId><![CDATA[0000AsyT]]></UniqContentsId> <AuthId><![CDATA[nxr_charge]]></AuthId> <Title><![CDATA[なぜABテストは成果が出ないのか？　実行すべきは「前後比較」]]></Title> <Description><![CDATA[マーケティングのデジタル活用は当たり前となり、DX（デジタルトランスフォーメーション）の手段はいくつもある。だが、ツールの使い方を誤れば「落とし穴」が待っている。着実な成果をどう出すか。今回はWebサイトのABテストについて、デジタルマーケティングの専門家、垣内勇威氏が解説する。]]></Description> <ParentTitle><![CDATA[続・マーケティングDXの落とし穴]]></ParentTitle> <Url><![CDATA[/atcl/contents/18/00626/00001/]]></Url> <TypicalImageS><![CDATA[nxr_s.jpg]]></TypicalImageS> <TypicalImageM><![CDATA[nxr_m.jpg]]></TypicalImageM> <PublishFrom><![CDATA[1650312000000]]></PublishFrom> </Atcl> <Atcl> <UniqContentsId><![CDATA[0000Ashn]]></UniqContentsId> <AuthId><![CDATA[nxr_charge]]></AuthId> <Title><![CDATA[人気D2Cに学ぶ「売らない店」の作り方　3つのポイントで事業設計]]></Title> <Description><![CDATA[女性向けアパレル D2Cブランド「SOÉJU（ソージュ）」を展開するモデラート（東京・渋谷）は、2018年のブランド創設時から「売らない店」を東京・渋谷に展開してきた。オーダーメイドスーツのFABRIC TOKYO（東京・渋谷）は事業拡大に実店舗が欠かせないと判断し、採寸を目的とした店舗の展開に踏み切った。先駆者の取材から導き出した3つのポイントで、売らない店のつくりかたを学ぶ。]]></Description> <ParentTitle><![CDATA[「売らない店舗」は売れるのか？]]></ParentTitle> <Url><![CDATA[/atcl/contents/18/00618/00008/]]></Url> <TypicalImageS><![CDATA[nxr_s.jpg]]></TypicalImageS> <TypicalImageM><![CDATA[nxr_m.jpg]]></TypicalImageM> <PublishFrom><![CDATA[1649707200000]]></PublishFrom> </Atcl> </Atcls> </doc> <section class="l-col-section-side" data-atlas-trackable="subcolumn"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">タグランキング</span> </h2> </div> <div class="side-lead-box"> <p class="side-lead-text">いま多く検索されているタグと、そのタグの人気記事です。</p> </div> <div class="side-tags-box"> <a href="/atcl/contents/theme/?nxr_e=A0131%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E4%BE%A1%E5%80%A4%E5%90%91%E4%B8%8A&i_cid=nbpnxr_right_ranking_t" class="side-tags-link"> <span class="side-tags-link-tag"><i class="icon-tag-sharp"></i>ブランド価値向上</span> <span class="side-tags-link-text">の人気記事</span> </a> </div> <div class="ranking-list-box"> <ul class="ranking-list-items"> <li class="ranking-list-item"> <a href="/atcl/contents/18/01079/00003/?i_cid=nbpnxr_right_ranking_t" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">失敗しない「リブランディング」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ローソン、PBパッケージ刷新の大炎上で得た教訓　絶対やってはいけない2つのこと</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01079/00003/nxr_s.jpg?__scale=w:80,h:60&_sh=07804603c0" alt="ローソン、PBパッケージ刷新の大炎上で得た教訓　絶対やってはいけない2つのこと" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01079/00006/?i_cid=nbpnxr_right_ranking_t" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">失敗しない「リブランディング」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">社内も諦めムードの「仁丹」を新入社員が大刷新　若年層の認知度向上</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01079/00006/nxr_s.jpg?__scale=w:80,h:60&_sh=0710580cc0" alt="社内も諦めムードの「仁丹」を新入社員が大刷新　若年層の認知度向上" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01079/00001/?i_cid=nbpnxr_right_ranking_t" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">失敗しない「リブランディング」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">失敗しない「リブランディング」　本当に変えるべきは何か、2つのチャート分析</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01079/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0ef0130a00" alt="失敗しない「リブランディング」　本当に変えるべきは何か、2つのチャート分析" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01575/?i_cid=nbpnxr_right_ranking_t" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking"> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">なぜ視察が絶えないのか　長野発、謎のコンビニ「わざマート」の斬新戦略</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01575/nxr_s.jpg?__scale=w:80,h:60&_sh=0460760160" alt="なぜ視察が絶えないのか　長野発、謎のコンビニ「わざマート」の斬新戦略" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01079/00008/?i_cid=nbpnxr_right_ranking_t" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking"> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">失敗しない「リブランディング」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">不二家の弱点だった焼き菓子が売上1.8倍　救ったのは「ペコちゃん」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01079/00008/nxr_s.jpg?__scale=w:80,h:60&_sh=05b0d903a0" alt="不二家の弱点だった焼き菓子が売上1.8倍　救ったのは「ペコちゃん」" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <div class="section-more-link-box"> <a href="/atcl/contents/ranking/?i_cid=nbpnxr_right_ranking_t" class="section-more-link" data-atlas-trackable="ranking"> <i class="icon-right-arrow"></i> <span class="section-more-link-text">もっと見る</span> </a> </div> </div> </section> <section class="l-col-section-side"> <div class="side-articles-list-box"> <ul class="side-articles-list-items"> <li class="side-articles-list-item"> <a href="/navi/redirect/00238/?i_cid=nbpnxr_right_notice2_01" class="side-articles-panel-link"> <div class="side-articles-panel-cnt"> <span class="side-articles-panel-parent-title">チームで使う、日経の本</span> <div class="side-articles-panel-title-box"> <span class="side-articles-panel-title">「日経BP Insight 」にデジタル書籍を搭載</span> <i class="icon icon-lock FREE"></i> </div> </div> <figure class="side-articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/navi/redirect/00238/nxr_s.jpg?__scale=w:80,h:60&_sh=0d70560280" alt="「日経BP Insight 」にデジタル書籍を搭載" class="lazyload side-articles-panel-img" /></figure> </a> </li> </ul> </div> </section> <section class="l-col-section-side"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">動画セミナー</span> </h2> </div> <div class="side-articles-col-2-box"> <ul class="side-articles-col-2-items"> <li class="side-articles-col-2-item"> <a href="/atcl/seminar/19/00065/00001/?i_cid=nbpnxr_right_movie" class="side-articles-col-2-link"> <figure class="side-articles-col-2-img-box"> <span class="side-articles-col-2-icon-box"> <i class="img-icon-video"></i> </span> <img src="/images/2021/common/loading_1_1.gif" width="140" height="79" data-src="https://cdn-xtrend.nikkei.com/atcl/seminar/19/00065/00001/nxr_m.jpg?__scale=w:140,h:79&_sh=03207e0d90" alt="カンヌライオンズ2024超速報告会　マーケターが注目すべき理由" class="lazyload side-articles-col-2-img" /></figure> <div class="side-articles-col-2-cnt"> <span class="side-articles-col-2-parent-title">カンヌライオンズ2024超速報告会</span> <div class="side-articles-col-2-title-box"> <span class="side-articles-col-2-title">カンヌライオンズ2024超速報告会　マーケターが注目すべき理由</span> <i class="icon-lock nxr_charge_seminar"></i> </div> </div> </a> </li> <li class="side-articles-col-2-item"> <a href="/atcl/seminar/19/00063/00001/?i_cid=nbpnxr_right_movie" class="side-articles-col-2-link"> <figure class="side-articles-col-2-img-box"> <span class="side-articles-col-2-icon-box"> <i class="img-icon-video"></i> </span> <img src="/images/2021/common/loading_1_1.gif" width="140" height="79" data-src="https://cdn-xtrend.nikkei.com/atcl/seminar/19/00063/00001/nxr_m.jpg?__scale=w:140,h:79&_sh=05c0cd0110" alt="「ファンの力」でマーケを進化、カルビーの顧客幸福度が高い理由" class="lazyload side-articles-col-2-img" /></figure> <div class="side-articles-col-2-cnt"> <span class="side-articles-col-2-parent-title">顧客幸福度No1のカルビーに学ぶCX</span> <div class="side-articles-col-2-title-box"> <span class="side-articles-col-2-title">「ファンの力」でマーケを進化、カルビーの顧客幸福度が高い理由</span> <i class="icon-lock nxr_charge_seminar"></i> </div> </div> </a> </li> </ul> <div class="section-more-link-box"> <a href="/atcl/seminar/?i_cid=nbpnxr_right_movie" class="section-more-link"> <i class="icon-right-arrow"></i> <span class="section-more-link-text">もっと見る</span> </a> </div> </div> </section> <section class="l-col-section-side"> <div class="ad-rectangle-boxad-rectangle-second"> <div id="div-gpt-ad-rectangle2"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-rectangle2'); }); </script> </div></div> </section> <section class="l-col-section-side" data-atlas-trackable="subcolumn"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text"><em class="side-title-emphasis">マーケ担当</em>が読んだランキング</span> </h2> </div> <div class="side-lead-box"> <p class="side-lead-text">企画・調査・マーケティング担当者が読んだ人気記事です。</p> </div> <div class="ranking-list-box"> <ul class="ranking-list-items"> <li class="ranking-list-item is-top is-first"> <a href="/atcl/contents/18/01082/00002/?i_cid=nbpnxr_right_ranking_m" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">最新マーケ論文で学ぶ「新・消費者理解」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">店頭サイネージのCMは売上効果なし？　最新マーケ論文が暴く「購買の真実」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01082/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=09c04e0af0" alt="店頭サイネージのCMは売上効果なし？　最新マーケ論文が暴く「購買の真実」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item is-top is-second"> <a href="/atcl/contents/18/01084/00001/?i_cid=nbpnxr_right_ranking_m" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">Pontaデータで考証「消費者のココロ」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">アフターコロナで「消費の二極化」は本当か　Pontaデータで大検証</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01084/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=04d0e10d40" alt="アフターコロナで「消費の二極化」は本当か　Pontaデータで大検証" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item is-top is-third"> <a href="/atcl/contents/18/01081/00004/?i_cid=nbpnxr_right_ranking_m" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">営業の魔力　トップパフォーマーの提案力</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">関東で突如「お好み焼き粉」爆売れのなぜ　裏に日清製粉流「信頼営業」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01081/00004/nxr_s.jpg?__scale=w:80,h:60&_sh=0400c00fc0" alt="関東で突如「お好み焼き粉」爆売れのなぜ　裏に日清製粉流「信頼営業」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01578/?i_cid=nbpnxr_right_ranking_m" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「自然界隈」「風呂キャンセル界隈」…24年Z世代トレンドに見るインサイト</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01578/nxr_s.jpg?__scale=w:80,h:60&_sh=0ef0e90220" alt="「自然界隈」「風呂キャンセル界隈」…24年Z世代トレンドに見るインサイト" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01583/?i_cid=nbpnxr_right_ranking_m" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">仏壇のはせがわ、ヒット連発の商品開発　推し壇、電気線香で常識覆す</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01583/nxr_s.jpg?__scale=w:80,h:60&_sh=0ff05b0b60" alt="仏壇のはせがわ、ヒット連発の商品開発　推し壇、電気線香で常識覆す" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <div class="section-more-link-box"> <a href="/atcl/contents/ranking/?i_cid=nbpnxr_right_ranking_m" class="section-more-link"> <i class="icon-right-arrow"></i> <span class="section-more-link-text">もっと見る</span> </a> </div> </div> </section> <section class="l-col-section-side" data-atlas-trackable="subcolumn"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">日経電子版ランキング</span> </h2> </div> <div class="ranking-list-box"> <ul class="ranking-list-items is-img-lock"> <li class="ranking-list-item"> <a href="https://www.nikkei.com/article/DGXZQOUB183L70Y4A111C2000000/?n_cid=BPRDS001" class="ranking-panel-link is-img-lock" target="_blank" rel="noopener" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">｢金利ある世界｣トレーダー獲得へ号砲　年収20億円もアリ</span> <i class="icon-outbound"></i> </div> </div> <div class="ranking-panel-lock-box"> <i class="icon-lock"></i> </div> </a> </li> <li class="ranking-list-item"> <a href="https://www.nikkei.com/article/DGXZQOUF012R70R01C24A2000000/?n_cid=BPRDS001" class="ranking-panel-link is-img-lock" target="_blank" rel="noopener" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">斎藤元彦知事とPR会社代表に告発状　｢選挙運動で報酬｣</span> <i class="icon-outbound"></i> </div> </div> </a> </li> <li class="ranking-list-item"> <a href="https://www.nikkei.com/article/DGXZQOUC0217N0S4A201C2000000/?n_cid=BPRDS001" class="ranking-panel-link is-img-lock" target="_blank" rel="noopener" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">旧ビッグモーター、民事再生法申請　債務最大で800億円</span> <i class="icon-outbound"></i> </div> </div> </a> </li> <li class="ranking-list-item"> <a href="https://www.nikkei.com/article/DGXZQOGN021200S4A201C2000000/?n_cid=BPRDS001" class="ranking-panel-link is-img-lock" target="_blank" rel="noopener" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">バイデン氏、有罪評決の次男を恩赦　退任直前に一転</span> <i class="icon-outbound"></i> </div> </div> <div class="ranking-panel-lock-box"> <i class="icon-lock"></i> </div> </a> </li> <li class="ranking-list-item"> <a href="https://www.nikkei.com/article/DGXZQOUC297000Z21C24A1000000/?n_cid=BPRDS001" class="ranking-panel-link is-img-lock" target="_blank" rel="noopener" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ベネッセコーポレーション社長に岩瀬大輔氏</span> <i class="icon-outbound"></i> </div> </div> <div class="ranking-panel-lock-box"> <i class="icon-lock"></i> </div> </a> </li> </ul> </div> </section> <section class="l-col-section-side"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">未来消費カレンダー</span> </h2> </div> <div class="side-lead-box"> <p class="side-lead-text">新着18 件／現在6,715 件</p> </div> <div class="side-calendar-box"> <div class="side-calendar"> <div class="side-calendar-results"> <div class="side-calendar-results-inner"> <a href="/atcl/calendar/future/?i_cid=nbpnxr_right_calendar" class="side-calendar-link"> <div class="side-calendar-container-article"> <article class="side-calendar-article"> <div class="flex"> <div class="side-calendar-date"> 12/03</div> <div class="side-calendar-article-title">カレンダーの日</div> </div> </article> </div> <div class="side-calendar-container-article"> <article class="side-calendar-article"> <div class="flex"> <div class="side-calendar-date"> 12/03</div> <div class="side-calendar-article-title">ANA、「羽田－ミラノ・ストックホルムイスタンブール線」運航開始</div> </div> </article> </div> <div class="side-calendar-container-article"> <article class="side-calendar-article"> <div class="flex"> <div class="side-calendar-date"> 12/03</div> <div class="side-calendar-article-title">みずほ銀行×楽天カード、提携カード「みずほ楽天カード」発行</div> </div> </article> </div> <div class="side-calendar-container-article"> <article class="side-calendar-article"> <div class="flex"> <div class="side-calendar-date"> 12/04</div> <div class="side-calendar-article-title">「ロッテリアのクリスマスパーティーフェア」期間限定開催</div> </div> </article> </div> <div class="side-calendar-container-article"> <article class="side-calendar-article"> <div class="flex"> <div class="side-calendar-date"> 12/05</div> <div class="side-calendar-article-title">シャープ、「ヘルシオトースター」発売</div> </div> </article> </div> </a> </div> </div> </div> </div> <div class="section-more-link-box"> <a href="/atcl/calendar/future/?i_cid=nbpnxr_right_calendar" class="section-more-link"> <i class="icon-right-arrow"></i> <span class="section-more-link-text">もっと見る</span> </a> </div> </section> <section class="l-col-section-side"> <div class="side-mypage-box"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">マイページ</span> </h2> </div> <div class="side-mypage-cnt"> <div class="side-lead-box"> <p class="side-lead-text">フォローしたタグ・連載・著者の最新記事を一覧できます。</p> </div> <div class="standard-btn-box"> <a href="/mypage/update/series.html?i_cid=nbpnxr_right_mypage" class="standard-btn is-side-mypage"> <i class="icon-user"></i> <span class="standard-btn-text">マイページを確認する</span> </a> </div> </div> </div> </section> <section class="l-col-section-side"> <div class="side-articles-list-box"> <ul class="side-articles-list-items"> <li class="side-articles-list-item"> <a href="/info/podcast/19/?i_cid=nbpnxr_right_notice3_01" class="side-articles-panel-link"> <div class="side-articles-panel-cnt"> <span class="side-articles-panel-parent-title">音声で聴くポッドキャスト番組</span> <div class="side-articles-panel-title-box"> <span class="side-articles-panel-title">編集長がトレンド解説　週刊日経トレンディ＆クロストレンド</span> <i class="icon icon-lock FREE"></i> </div> </div> <figure class="side-articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/info/podcast/19/xT_douga_pod_4-7_a.jpg?__scale=w:80,h:60&_sh=0202e0770a" alt="編集長がトレンド解説　週刊日経トレンディ＆クロストレンド" class="lazyload side-articles-panel-img" /></figure> </a> </li> <li class="side-articles-list-item"> <a href="/atcl/contents/18/00206/?i_cid=nbpnxr_right_notice3_02" class="side-articles-panel-link"> <div class="side-articles-panel-cnt"> <span class="side-articles-panel-parent-title">仕事で使えるパワポデータを提供</span> <div class="side-articles-panel-title-box"> <span class="side-articles-panel-title">「売り上げの地図」などパワポまとめ一覧</span> <i class="icon icon-lock FREE"></i> </div> </div> <figure class="side-articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00206/ppt_matome_s.png?__scale=w:80,h:60&_sh=0e50410de0" alt="「売り上げの地図」などパワポまとめ一覧" class="lazyload side-articles-panel-img" /></figure> </a> </li> <li class="side-articles-list-item"> <a href="/info/18/00006/00091/?i_cid=nbpnxr_right_notice3_03" class="side-articles-panel-link"> <div class="side-articles-panel-cnt"> <span class="side-articles-panel-parent-title">編集長や編集部員が記事を解説</span> <div class="side-articles-panel-title-box"> <span class="side-articles-panel-title">Voicyの音声番組「日経クロストレンド音声編集部」をスタート</span> <i class="icon icon-lock FREE"></i> </div> </div> <figure class="side-articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/info/18/00006/00091/01_s.jpg?__scale=w:80,h:60&_sh=0bb0c70850" alt="Voicyの音声番組「日経クロストレンド音声編集部」をスタート" class="lazyload side-articles-panel-img" /></figure> </a> </li> </ul> </div> </section> <section class="l-col-section-side"> <div class="ad-rectangle-boxad-rectangle-first"> <div id="div-gpt-ad-ydn_pc"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-ydn_pc'); }); </script> </div></div> </section> </aside> </div> </main> <section id="articlegift" class="c-modal mfp-hide"> <div id="popupShareGift"> <div class="popupGift"> <div class="popupShareGiftTitle">ギフト機能で記事を贈る</div> <div class="popupIconGift"> <div class="gift-icon"><i class="icon icon-gift"></i></div> </div> <div id="giftUrlCopy"> <div class="popupShareGiftContentGray">24時間、無料でこの記事を閲覧できるURLを発行します<br> 下のボタンを押してください（<a href="/navi/support/gift.html">詳細</a>）</div> <img class="shareLoading" src="/images/2021/common/loading.gif" width="20" style="display: none;"> </div> </div> </div> </section> <div class="breadcrumb-box is-bottom"> <ol class="breadcrumb-items"> <li class="breadcrumb-item"> <a href="/?i_cid=nbpnxr_breadcrumb" class="breadcrumb-link">日経クロストレンド</a> <i class="icon-right-arrow"></i> </li> <li class="breadcrumb-item"> <a href="/atcl/contents/18/00921/?i_cid=nbpnxr_breadcrumb" class="breadcrumb-link">小林直樹の「データの玉手箱」</a> <i class="icon-right-arrow"></i> </li> <li class="breadcrumb-item"> <span class="breadcrumb-text">3年で店舗数が10分の1に　ワタミ本社の「から揚げの天才」も閉店</span> </li> </ol> </div> <nav class="nav-global-footer" data-atlas-trackable="footer"> <div class="inner"> <div class="flex-between"> <ul> <li><a href="/?i_cid=nbpnxr_footer">トップ</a> <ul class="list-indent"> <li><a href="/atcl/contents/theme/?nxr_t=nxr_thm_marketing&i_cid=nbpnxr_footer">マーケ・消費</a></li> <li><a href="/atcl/contents/theme/?nxr_t=nxr_thm_techdata&i_cid=nbpnxr_footer">技術・データ</a></li> <li><a href="/atcl/contents/theme/?nxr_t=nxr_thm_innovation&i_cid=nbpnxr_footer">イノベーション</a></li> <li><a href="/atcl/contents/theme/?nxr_t=nxr_thm_overseas&i_cid=nbpnxr_footer">中国・米国</a></li> <li><a href="/atcl/contents/theme/?nxr_t=nxr_thm_skillup&i_cid=nbpnxr_footer">スキルアップ</a></li> </ul> </li> <li><a href="/atcl/contents/new/?i_cid=nbpnxr_footer">新着</a></li> <li><a href="/atcl/contents/feature/?i_cid=nbpnxr_footer">特集・連載</a></li> <li><a href="/atcl/contents/ranking/?i_cid=nbpnxr_footer">ランキング</a></li> <li><a href="/atcl/contents/tag/?i_cid=nbpnxr_footer">タグ一覧・検索</a></li> </ul> <ul> <li><a href="/mypage/update/series.html?i_cid=nbpnxr_footer">マイページ</a></li> <li><a href="/atcl/search/?acd_open_flg=1&i_cid=nbpnxr_footer">事例データベース</a></li> <li><a href="/atcl/seminar/?i_cid=nbpnxr_footer">動画セミナー</a></li> <li><a href="/atcl/calendar/future/?i_cid=nbpnxr_footer">未来消費カレンダー</a> <ul class="list-indent"> <li><a href="/atcl/calendar/design/?i_cid=nbpnxr_footer">デザインイベントカレンダー</a></li> </ul> </li> <li><a href="/atcl/viewer/?i_cid=nbpnxr_footer">デジタル雑誌</a> <ul class="list-indent"> <li><a href="/atcl/viewer/nxr/?i_cid=nbpnxr_footer">日経クロストレンド</a></li> <li><a href="/atcl/viewer/nd/?i_cid=nbpnxr_footer">日経デザイン</a></li> <li><a href="/atcl/viewer/?i_cid=nbpnxr_footer">日経トレンディ</a></li> </ul> </li> </ul> <ul class="other"> <li><a href="/authors/?i_cid=nbpnxr_footer">著者・アドバイザリーボード</a></li> <li><a href="/navi/support/subsc.html#regist" data-link-param="ru" data-atlas-trackable="regist">お申し込み</a></li> <li><a class="js-modal" href="#mypagemodal" data-modal-type="setting">設定</a></li> <li>利用規約 <ul class="list-indent"> <li><a href="/navi/support/agreement.html?i_cid=nbpnxr_footer" target="_blank" rel="noopener">日経クロストレンド登録会員規約</a></li> <li><a href="/navi/support/agreement_p.html?i_cid=nbpnxr_footer" target="_blank" rel="noopener">日経クロストレンド有料会員規約</a></li> <li><a href="/navi/support/agreement_nid.html?i_cid=nbpnxr_footer" target="_blank" rel="noopener">日経クロストレンド購読規約（日経ID決済）</a></li> </ul> </li> </ul> <ul class="xtrend"> <li><a href="/navi/support/about.html?i_cid=nbpnxr_footer">日経クロストレンドとは</a></li> <li><a href="/info/18/00008/?i_cid=nbpnxr_footer">使い方ガイド</a></li> <li><a href="https://www.nikkeibp.co.jp/atcl/corporate/opt-out/" target="_blank" rel="noopener">オプトアウトについて</a></li> <li><a href="/navi/support/faq.html?i_cid=nbpnxr_footer" target="_blank" rel="noopener">よくある質問・お問い合わせ</a></li> <li class="relation">関連サイト <ul class="list-indent"> <li><a href="https://www.nikkei.com/" target="_blank" rel="noopener">日経電子版</a></li> </ul> </li> </ul> </div> <div class="official-sns"> <span class="title-official-sns">公式アカウント</span> <span><a href="https://twitter.com/NIKKEIxTREND/" target="_blank" rel="noopener" data-atlas-trackable="twitter"><img src="/images/2021/common/loading_1_1.gif" data-src="/images/2021/common/icon_twitter.png?20231218" alt="ツイッター" class="lazyload"></a></span> <span><a href="https://www.facebook.com/NIKKEIxTREND/" target="_blank" rel="noopener" data-atlas-trackable="facebook"><img src="/images/2021/common/loading_1_1.gif" data-src="/images/2021/common/icon_facebook.png?20231218" alt="フェイスブック" class="lazyload"></a></span> </div> <p class="poweredBy">日経クロストレンドのコメント機能やフォロー機能はリゾームによって提供されています。</p> </div> </nav> <footer class="ft-wrap"> <div class="inner"> <div class="flex-between"> <div class="logo-nikkeibp"> <a href="https://www.nikkeibp.co.jp/?s_cid=nbpnxr_footer"><img src="/images/2021/common/loading_1_1.gif" data-src="/images/bplogo/logo.svg" height="20" alt="日経BP" class="lazyload"></a> </div> <nav class="nav-external"> <ul> <li><a href="https://www.nikkeibp.co.jp/?s_cid=nbpnxr_footer">会社案内</a></li> <li><a href="https://www.nikkeibp.co.jp/atcl/corporate/charter/?s_cid=nbpnxr_footer">取材・報道・出版憲章</a></li> <li><a href="/navi/support/bpprivacy.html?s_cid=nbpnxr_footer">個人情報について</a></li> <li><a href="https://www.nikkeibp.co.jp/atcl/corporate/privacy/?s_cid=nbpnxr_footer#net">データ利用</a></li> <li><a href="https://www.nikkeibp.co.jp/atcl/corporate/tbl/site/?cate=xtrend&s_cid=nbpnxr_footer">外部送信</a></li> <li><a href="/navi/support/bpcopyright.html?s_cid=nbpnxr_footer">著作権について</a></li> <li><a href="/navi/support/ad.html?s_cid=nbpnxr_footer">広告ガイド</a></li> <li><a href="/navi/support/lounge_help.html?s_cid=nbpnxr_footer">日経ＩＤ利用案内</a></li> </ul> </nav> </div> <div class="copyright">Copyright © 2024 Nikkei Business Publications, Inc. All Rights Reserved. </div> </div> </footer> <section id="modal-paywall-nxr" class="c-modal mfp-hide"> <div class="paywall-box" data-atlas-trackable="paywall"> <p class="paywall-caution"><b>このコンテンツ・機能は有料会員限定です。</b></p> <div class="paywall-regist"> <div class="paywall-btn-box"> <div class="paywall-btn"> <div class="paywall-btn-txt">記事が読み放題に</div> <div class="standard-btn-box is-short"> <a class="standard-btn is-cv" href="/navi/support/subsc.html#regist" data-link-param="ru" data-atlas-trackable="regist"> <span class="standard-btn-text">お申し込み</span> </a> </div> </div> <div class="paywall-btn"> <div class="paywall-btn-txt">会員の方はこちら</div> <div class="standard-btn-box is-short"> <a class="standard-btn is-login" href="#" onclick="return(bpsso.liMov(0))" data-atlas-trackable="login"> <span class="standard-btn-text">ログイン</span> </a> </div> </div> </div> <p class="paywall-bnr"><a href="/navi/redirect/00155/?i_cid=nbpnxr_child_login"> <img src="/images/2021/common/loading_1_1.gif" width="346" height="231" data-src="https://cdn-xtrend.nikkei.com/navi/redirect/00155/720_480.jpg?__scale=w:346,h:231,t:1&_sh=0210ef0dd0" alt="有料会員のご案内" title="有料会員のご案内" class="lazyload" /></a></p> <p class="paywall-link-box"> <a href="/navi/redirect/00040/?i_cid=nbpnxr_child_login" class="paywall-link"> <i class="icon icon-right-arrow"></i> <span class="paywall-link-txt">日経クロストレンドの会員特典とは？</span> </a> </p> </div> </div></section> <section id="modal-paywall-nxr-charge" class="c-modal mfp-hide"> <div class="paywall-box" data-atlas-trackable="paywall"> <p class="paywall-caution"><b>このコンテンツ・機能は有料会員限定です。</b></p> <div class="paywall-regist"> <div class="paywall-btn-box"> <div class="paywall-btn"> <div class="paywall-btn-txt">記事が読み放題に</div> <div class="standard-btn-box is-short"> <a class="standard-btn is-cv" href="/navi/support/subsc.html#charge" data-link-param="ru" data-atlas-trackable="regist"> <span class="standard-btn-text">お申し込み</span> </a> </div> </div> </div> <p class="paywall-bnr"><a href="/navi/redirect/00155/?i_cid=nbpnxr_child_login"> <img src="/images/2021/common/loading_1_1.gif" width="346" height="231" data-src="https://cdn-xtrend.nikkei.com/navi/redirect/00155/720_480.jpg?__scale=w:346,h:231,t:1&_sh=0210ef0dd0" alt="有料会員のご案内" title="有料会員のご案内" class="lazyload" /></a></p> <p class="paywall-link-box"> <a href="/navi/redirect/00040/?i_cid=nbpnxr_child_login" class="paywall-link"> <i class="icon icon-right-arrow"></i> <span class="paywall-link-txt">日経クロストレンドの会員特典とは？</span> </a> </p> </div> </div></section> <section id="modal-paywall-nxr-charge-seminar" class="c-modal mfp-hide"> <div class="paywall-box" data-atlas-trackable="paywall"> <p class="paywall-caution"><b>このコンテンツ・機能はセミナー・プラス会員限定です。</b></p> <div class="paywall-regist"> <div class="paywall-btn-box"> <div class="paywall-btn"> <div class="paywall-btn-txt">動画が見放題に</div> <div class="standard-btn-box is-short"> <a class="standard-btn is-cv" href="/navi/support/subsc.html#charge" data-link-param="ru" data-atlas-trackable="regist"> <span class="standard-btn-text">お申し込み</span> </a> </div> </div> <div class="paywall-btn"> <div class="paywall-btn-txt">会員の方はこちら</div> <div class="standard-btn-box is-short"> <a class="standard-btn is-login" href="#" onclick="return(bpsso.liMov(2))" data-atlas-trackable="login"> <span class="standard-btn-text">ログイン</span> </a> </div> </div> </div> <p class="paywall-bnr"><a href="/navi/redirect/00155/?i_cid=nbpnxr_child_login"> <img src="/images/2021/common/loading_1_1.gif" width="346" height="231" data-src="https://cdn-xtrend.nikkei.com/navi/redirect/00155/720_480.jpg?__scale=w:346,h:231,t:1&_sh=0210ef0dd0" alt="有料会員のご案内" title="有料会員のご案内" class="lazyload" /></a></p> <p class="paywall-link-box"> <a href="/navi/redirect/00040/?i_cid=nbpnxr_child_login" class="paywall-link"> <i class="icon icon-right-arrow"></i> <span class="paywall-link-txt">日経クロストレンドの会員特典とは？</span> </a> </p> </div> </div></section> <section id="mypagemodal" class="p-loginForRead c-modal mfp-hide"> <ul class="popupOption"> <li> <a href="https://rhizome.nikkeibp.co.jp/profile/config/" data-link-type="rhizome"> <div class="popupOptionContent">公開プロフィール編集<i class="icon-outbound"></i></div> </a> </li> <li> <a href="https://rhizome.nikkeibp.co.jp/profile/config/#follow" data-link-type="rhizome"> <div class="popupOptionContent">フォローしている著者・ユーザー・連載<i class="icon-outbound"></i></div> </a> </li> <li> <a href="/mypage/follow/tag/"> <div class="popupOptionContent">フォローしているタグ</div> </a> </li> <li> <a href="https://rhizome.nikkeibp.co.jp/profile/config/#notification" data-link-type="rhizome"> <div class="popupOptionContent">通知の設定<i class="icon-outbound"></i></div> </a> </li> <li> <a href="/navi/support/subsc.html" data-link-param="ru"> <div class="popupOptionContent">契約状況の確認・変更<i class="icon-outbound"></i></div> </a> </li> <li> <a href="/navi/support/lounge.html" data-link-param="ru"> <div class="popupOptionContent">登録会員の情報変更・解約<i class="icon-outbound"></i></div> </a> </li> </ul> </section> </div> <script src="/js/bpcommon/jquery-3.x.min.js"></script> <script src="/js/2021/lib/lazyload.min.js"></script> <script src="/js/2021/lib/simplebar.js"></script> <script src="/js/2021/lib/jquery.vticker.min.js"></script> <script src="/js/2021/lib/jquery.magnific-popup.min.js"></script> <script src="/js/2021/lib/swiper.min.js?20210909"></script> <script src="/js/2021/lib/stickyfill.min.js"></script> <script src="/js/2021/common/bpsso_trend.js?20240214"></script> <script src="/js/2021/common/common.js?20220715"></script> <script src="/js/2021/common/common_nxr.js"></script> <script src="/js/2021/common/pds.js"></script> <script src="/js/2021/pc/all.js"></script> <script src="/js/2021/pc/search_result.js?20230418"></script> <script src="/js/rhizome/library.js?20210712"></script> <script src="/js/rhizome/rhizome_nxr.js?20211118" defer></script> <script src="/js/2021/common/makeBodyText.js"></script> <script src="/js/2021/common/article.js?20211118"></script> <script src="/js/2021/pc/article.js?20240710"></script> <script src="/js/2021/gift/share.js?20231003"></script> <script src="/js/2021/common/feedback.js?20210712"></script> <script src="/js/2021/common/clip.js"></script>  <script src="/js/bpcommon/onetag/bpTrackVarsCommon.js"> { "aggregateId":"nxr18-techdata-leaf", "articleId": "0000BruA", "articlePageTotalNo": "2", "authKind": "nxr", "authKindRaw": "nxr", "authorName": "pv/nxr/nkobayas", "authResult": "false", "category": "nxr_COLUMN", "displayAuthorName": "小林直樹", "checkedBy": "勝俣哲生", "editor": "CMSDEV/NXR/nkobayas", "pageStatus": "bparticle", "pageTitle": "3年で店舗数が10分の1に　ワタミ本社の「から揚げの天才」も閉店", "parentThemeName": "トップ", "parentTitle": "小林直樹の「データの玉手箱」", "publishDate": "20241125", "publishDateTime": "2024-11-25 00:00:00", "mediaId": "NXR", "section": "0", "subSite": "nxr", "categorizedThemeId": "nxr_thm_series;nxr_thm_database", "tagName": "nxr_thm_techdata;nxr_thm_series;nxr_thm_database;B0041マーケ;B0001経営;B0081販売;C0191外食;A0201失敗に学ぶ", "themeId": "nxr_thm_techdata", "themeName": "技術・データ", "tieupId": "", "repTieupId": "", "isbn": "", } </script>   <script src="/js/bpcommon/onetag/bpTrackVars.js"> { "channel":"NXR", "config.adobe.reportSuite": "nbpnxrprod", "config.atlas.service": "enable", "config.cx.siteId": "1136293312189049330", "config.fb.id": "151720335485995", "config.ga.trackingId": "", "config.pianoComposer.applicationId": "RovdVuj0pj", "userStatus": "other", "searchTagName": "", } </script>    <noscript> <iframe src="https://www.googletagmanager.com/ns.html?id=GTM-TDTQSZV" height="0" width="0" style="display:none;visibility:hidden"></iframe> </noscript> </body> </html>

CINXE.COM

3年で店舗数が10分の1に ワタミ本社の「から揚げの天才」も閉店：日経クロストレンド

3年で店舗数が10分の1に　ワタミ本社の「から揚げの天才」も閉店：日経クロストレンド