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<!doctype html><html><head><title>‪Ken Moon‬ - ‪Google Scholar‬</title><meta http-equiv="Content-Type" content="text/html;charset=UTF-8"><meta http-equiv="X-UA-Compatible" content="IE=Edge"><meta name="referrer" content="always"><meta name="viewport" content="width=device-width,initial-scale=1,minimum-scale=1,maximum-scale=2"><meta name="format-detection" content="telephone=no"><link rel="shortcut icon" href="/favicon.ico"><link rel="canonical" href="https://scholar.google.com/citations?user=xTwzfWkAAAAJ&hl=en"><meta name="description" content="‪The Wharton School‬ - ‪‪Cited by 371‬‬"><meta property="og:description" content="‪The Wharton School‬ - ‪‪Cited by 371‬‬"><meta property="og:title" content="Ken Moon"><meta property="og:image" content="https://scholar.googleusercontent.com/citations?view_op=medium_photo&user=xTwzfWkAAAAJ&citpid=1"><meta property="og:type" content="website"><meta name="twitter:card" 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id="gs_md_err" style="display:none">The system can't perform the operation now. Try again later.</div><div id="gs_md_s"></div><div data-h="0" class="gs_md_wnw gs_md_ds"><div id="gsc_md_hist" class="gs_md_d gs_md_ds gs_ttzi" role="dialog" tabindex="-1" aria-labelledby="gsc_md_hist-t" data-wfc="gsc_md_hist-x"><div class="gs_md_hdr"><a href="javascript:void(0)" id="gsc_md_hist-x" role="button" aria-label="Cancel" data-mdx="gsc_md_hist" class="gs_btnCLS gs_md_x gs_md_hdr_c gs_in_ib gs_btn_lrge"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl"></span></a><h2 id="gsc_md_hist-t" class="gs_md_hdr_t">Citations per year</h2><div class="gs_md_hdr_b"></div></div><div id="gsc_md_hist-bdy" class="gs_md_bdy"><style>#gsc_md_hist{width:80%;max-width:386px;}#gsc_md_hist_c{position:relative;width:100%;}</style><div id="gsc_md_hist_c"></div></div></div></div><div data-h="600" class="gs_md_wnw gs_md_ds gs_md_wmw"><div id="gsc_md_cbyd" class="gs_md_d gs_md_ds gs_ttzi" role="dialog" tabindex="-1" aria-labelledby="gsc_md_cbyd-t" data-cid="gsc_md_cbyd_l" data-wfc="gsc_md_cbyd-x"><div class="gs_md_hdr"><a href="javascript:void(0)" id="gsc_md_cbyd-x" role="button" aria-label="Cancel" data-mdx="gsc_md_cbyd" class="gs_btnCLS gs_md_x gs_md_hdr_c gs_in_ib gs_btn_lrge"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl"></span></a><h2 id="gsc_md_cbyd-t" class="gs_md_hdr_t">Duplicate citations</h2><div class="gs_md_hdr_b"></div></div><div id="gsc_md_cbyd-bdy" class="gs_md_bdy"><form id="gsc_md_cbyd_f" action="/citations?hl=en&user=xTwzfWkAAAAJ&sortby=pubdate&view_op=list_works" method="post"><input type="hidden" name="s" value=""><div class="gs_md_lbl">The following articles are merged in Scholar. Their <a id="gsc_md_cbyd_c" href="javascript:void(0)">combined citations</a> are counted only for the first article.</div><div id="gsc_md_cbyd_l"></div></form></div></div></div><div data-h="600" class="gs_md_wnw gs_md_ds gs_md_wmw"><div id="gsc_md_cbym" class="gs_md_d gs_md_ds gs_ttzi" role="dialog" tabindex="-1" aria-labelledby="gsc_md_cbym-t" data-cid="gsc_md_cbym_l" data-wfc="gsc_md_cbym-x"><div class="gs_md_hdr"><a href="javascript:void(0)" id="gsc_md_cbym-x" role="button" aria-label="Cancel" data-mdx="gsc_md_cbym" class="gs_btnCLS gs_md_x gs_md_hdr_c gs_in_ib gs_btn_lrge"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl"></span></a><h2 id="gsc_md_cbym-t" class="gs_md_hdr_t">Merged citations</h2><div class="gs_md_hdr_b"></div></div><div id="gsc_md_cbym-bdy" class="gs_md_bdy"><div class="gs_md_lbl">This "Cited by" count includes citations to the following articles in Scholar. The ones marked <span id="gsc_md_cbym_s">*</span> may be different from the article in the profile.</div><div id="gsc_md_cbym_l" data-act="/citations?hl=en&user=xTwzfWkAAAAJ&sortby=pubdate&view_op=list_works"></div></div></div></div><div data-h="900" class="gs_md_wnw gs_md_ds gs_md_wmw"><div id="gsc_md_cod" class="gs_md_d gs_md_ds gs_ttzi gsc_cod_lc" role="dialog" tabindex="-1" aria-labelledby="gsc_md_cod-t" data-cid="gsc_cods_res" data-wfc="gsc_md_cod-x"><div class="gs_md_hdr"><a href="javascript:void(0)" id="gsc_md_cod-x" role="button" aria-label="Cancel" data-mdx="gsc_md_cod" class="gs_btnCLS gs_md_x gs_md_hdr_c gs_in_ib gs_btn_lrge"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl"></span></a><h2 id="gsc_md_cod-t" class="gs_md_hdr_t"><span id="gsc_cod_t"><span id="gsc_cod_tadd">Add co-authors</span><span id="gsc_cod_tedit">Co-authors</span><a id="gsc_cod_trev" href="javascript:void(0)" data-txt="Review" data-lim="Limit reached"></a></span></h2><div class="gs_md_hdr_b"><button type="button" id="gsc_cod_done" aria-label="Add co-authors" disabled class="gs_btnDNW gs_in_ib gs_btn_act gs_btn_half gs_btn_lsb"><span class="gs_wr"><span class="gs_ico"></span><span class="gs_lbl"></span></span></button></div></div><div id="gsc_md_cod-bdy" class="gs_md_bdy"><div id="gsc_cods_urls" class="gsc_cods_hide" data-ls="" data-lc="/citations?view_op=list_colleagues&hl=en&json=&user=xTwzfWkAAAAJ" data-sa=""></div><form id="gsc_cods_save" action="" method="POST"><input type="hidden" name="colleague_add"><input type="hidden" name="colleague_del"></form><div id="gsc_cods_res"></div></div></div></div><div data-h="800" class="gs_md_wnw gs_md_ds gs_md_wmw"><div id="gs_md_cita-d" class="gs_md_d gs_md_ds gs_ttzi" role="dialog" tabindex="-1" aria-labelledby="gs_md_cita-d-t" data-cid="gs_md_cita-l" data-wfc="gs_md_cita-d-x"><div class="gs_md_hdr"><a href="javascript:void(0)" id="gs_md_cita-d-x" role="button" aria-label="Cancel" data-mdx="gs_md_cita-d" class="gs_btnCLS gs_md_x gs_md_hdr_c gs_in_ib gs_btn_lrge"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl"></span></a><h2 id="gs_md_cita-d-t" class="gs_md_hdr_t"></h2><div class="gs_md_hdr_b"><button type="button" id="gs_md_cita-b-save" aria-label="Save" class="gs_btnDNW gs_in_ib gs_btn_act gs_btn_half gs_btn_lsb"><span class="gs_wr"><span class="gs_ico"></span><span class="gs_lbl"></span></span></button></div></div><div id="gs_md_cita-d-bdy" class="gs_md_bdy"><style>#gs_md_cita-d{width:90%;max-width:1000px;}.gs_el_ph #gs_md_cita-d{width:100%;max-width:none;}#gs_md_cita-d .gs_md_prg{min-height:600px;}</style><div id="gs_md_cita-l" aria-live="assertive"></div></div></div></div><div data-h="0" class="gs_md_wnw gs_md_ds gs_md_wmw"><div id="gsc_md_fol" class="gs_md_d gs_md_ds gs_ttzi" role="dialog" tabindex="-1" aria-labelledby="gsc_md_fol-t" data-wfc="gsc_md_fol-x"><div class="gs_md_hdr"><a href="javascript:void(0)" id="gsc_md_fol-x" role="button" aria-label="Cancel" data-mdx="gsc_md_fol" class="gs_btnCLS gs_md_x gs_md_hdr_c gs_in_ib gs_btn_lrge"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl"></span></a><h2 id="gsc_md_fol-t" class="gs_md_hdr_t">Follow</h2><div class="gs_md_hdr_b"></div></div><div id="gsc_md_fol-bdy" class="gs_md_bdy"><form method="post" id="gsc_fol_f" action="/citations?hl=en&user=xTwzfWkAAAAJ&sortby=pubdate&view_op=list_works"><input type="hidden" name="xsrf" value="ADIE8skAAAAAZ0PJoA7u98vaClnjhmvfHFBNb7E"><input type="hidden" name="user" value="xTwzfWkAAAAJ"><div id="gsc_fol_inp"></div><div id="gsc_fol_cb"><div class="gsc_fol_cr"><a href="javascript:void(0)" id="gsc_fol_a" role="checkbox" aria-checked="false" data-s="0" class="gs_cb_gen gs_in_cb"><span class="gs_lbl">New articles by this author</span><span class="gs_chk"></span><span class="gs_cbx"></span></a></div><div class="gsc_fol_cr"><a href="javascript:void(0)" id="gsc_fol_c" role="checkbox" aria-checked="false" data-s="0" class="gs_cb_gen gs_in_cb"><span class="gs_lbl">New citations to this author</span><span class="gs_chk"></span><span class="gs_cbx"></span></a></div><div class="gsc_fol_cr"><a href="javascript:void(0)" id="gsc_fol_r" role="checkbox" aria-checked="false" data-s="0" class="gs_cb_gen gs_in_cb"><span class="gs_lbl">New articles related to this author's research</span><span class="gs_chk"></span><span class="gs_cbx"></span></a></div></div><div id="gsc_fol_email"><label id="gsc_fol_ml" for="gsc_fol_m">Email address for updates</label><div class="gs_in_txtw gs_in_txtb"><input type="text" class="gs_in_txt" name="email_for_op" value="" id="gsc_fol_m" maxlength="100" autocapitalize="off" autocorrect="off"><div class="gs_in_txts"></div></div></div><div class="gs_md_btns"><button type="submit" id="gsc_fol_b" disabled class=" gs_btn_act gs_btn_lrge gs_btn_lsu"><span class="gs_wr"><span class="gs_lbl">Done</span></span></button></div></form></div></div></div><div id="gs_hdr_drw" class="gs_md_ulr gs_md_ds" role="dialog" tabindex="-1" data-shd="gs_hdr_drs" data-wfc="gs_hdr_drw_mnu" data-cfc="gs_hdr_mnu"><div id="gs_hdr_drw_in"><div id="gs_hdr_drw_top"><a href="javascript:void(0)" id="gs_hdr_drw_mnu" role="button" aria-controls="gs_hdr_drw" aria-label="Options" class="gs_btnMNT gs_in_ib gs_btn_lrge"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl"></span></a><a id="gs_hdr_drw_lgo" href="/schhp?hl=en" aria-label="Homepage"></a></div><div><div class="gs_hdr_drw_sec"><a href="/citations?hl=en" role="menuitem" class="gs_btnPRO gs_in_ib gs_md_li gs_md_lix gs_in_gray"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl">My profile</span></a><a href="/scholar?scilib=1&hl=en" role="menuitem" class="gs_btnL gs_in_ib gs_md_li gs_md_lix gs_in_gray"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl">My library</span></a><a href="/citations?view_op=metrics_intro&hl=en" role="menuitem" class="gs_btnJ gs_in_ib gs_md_li gs_md_lix gs_in_gray"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl">Metrics</span></a><a href="/scholar_alerts?view_op=list_alerts&hl=en" role="menuitem" class="gs_btnM gs_in_ib gs_md_li gs_md_lix gs_in_gray"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl">Alerts</span></a></div><div class="gs_hdr_drw_sec"><a href="/scholar_settings?hl=en" role="menuitem" class="gs_btnP gs_in_ib gs_md_li gs_md_lix gs_in_gray"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl">Settings</span></a></div></div><div id="gs_hdr_drw_bot" class="gs_hdr_drw_sec"><a href="https://accounts.google.com/Login?hl=en&continue=https://scholar.google.com/schhp%3Fhl%3Den" class=" gs_in_ib gs_md_li gs_md_lix gs_in_gray"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl">Sign in</span></a></div></div></div><div id="gs_hdr" role="banner" class="gs_hdr_src"><a href="javascript:void(0)" id="gs_hdr_mnu" role="button" aria-controls="gs_hdr_drw" class="gs_btnMNT gs_in_ib gs_btn_lrge"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl"></span></a><a id="gs_hdr_lgo" class="" href="/schhp?hl=en" aria-label="Homepage"></a><div id="gs_hdr_md"><div id="gs_hdr_srch"><form id="gs_hdr_frm" action="/citations"><input type=hidden name="view_op" value="search_authors"><input type=hidden name="hl" value="en"><div class="gs_in_txtw gs_in_txtb"><input type="text" class="gs_in_txt" name="mauthors" value="" id="gs_hdr_tsi" placeholder="Search profiles" size="50" maxlength="2048" autocapitalize="off" aria-label="Search"><div class="gs_in_txts"></div></div><span id="gs_hdr_tsc"><span class="gs_ico gs_ico_X"></span></span><button type="submit" id="gs_hdr_tsb" name="btnG" aria-label="Search" class="gs_btnG gs_in_ib gs_btn_act gs_btn_half gs_btn_lsb"><span class="gs_wr"><span class="gs_ico"></span><span class="gs_lbl"></span></span></button></form></div></div><a href="javascript:void(0)" id="gs_hdr_sre" role="button" aria-controls="gs_hdr_frm" aria-label="Search" class="gs_btnTSB gs_in_ib gs_btn_lrge"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl"></span></a><div id="gs_hdr_act"><a id="gs_hdr_act_s" href="https://accounts.google.com/Login?hl=en&continue=https://scholar.google.com/schhp%3Fhl%3Den">Sign in</a></div></div><style>#gs_alrt{position:fixed;bottom:48px;left:16px;max-width:384px;z-index:1250;display:flex;justify-content:space-between;align-items:center;font-size:13px;line-height:16px;color:#e2e2e2;background:#333;text-align:left;border-radius:3px;box-shadow:0 3px 5px -1px rgba(0,0,0,.2),0 6px 10px 0 rgba(0,0,0,.14),0 1px 18px 0 rgba(0,0,0,.12);visibility:hidden;transform-origin:center;transform:scale(0.8,0.8) translate(0,100%);}.gs_el_ph #gs_alrt{bottom:0;left:0;width:100%;max-width:none;border-radius:0;box-shadow:none;transform:scale(1,1) translate(0,100%);}#gs_alrt.gs_vis{visibility:visible;transform:scale(1,1) translate(0,0);}#gs_alrt.gs_anm{transition:transform .067s cubic-bezier(.4,0,1,1),visibility 0s .067s;}#gs_alrt.gs_vis.gs_anm{transition:transform .067s cubic-bezier(0,0,.2,1);}.gs_el_ph #gs_alrt.gs_anm{transition:transform .084s cubic-bezier(.4,0,1,1),visibility 0s .084s;}.gs_el_ph #gs_alrt.gs_vis.gs_anm{transition:transform .1s cubic-bezier(0,0,.2,1);}#gs_alrt_m{display:block;padding:16px;}#gs_alrt_l{display:block;padding:8px;margin:0 8px 0 -8px;border-radius:3px;color:#fcc934;text-transform:uppercase;text-decoration:none;}#gs_alrt_l:hover{background-color:rgba(255,255,255,.05)}#gs_alrt_l:active{background-color:rgba(255,255,255,.1)}#gs_alrt_l:empty{display:none}#gs_alrt_m a{padding:8px 0;color:#e2e2e2;text-decoration:underline;}#gs_alrt_m a:active{color:#f6aea9}</style><form action="" method="post" id="gs_alrt"><span id="gs_alrt_m"></span><span id="gs_alrt_h"></span><a id="gs_alrt_l" href="javascript:void(0)" class="gs_fm_s" data-fm="gs_alrt"></a></form><div id="gs_bdy"><div id="gs_bdy_sb" role="navigation"><div id="gs_bdy_sb_in"></div></div><div id="gs_bdy_ccl" role="main"><div id="gsc_bdy" class="gs_scl" data-tab="gsc_prf_t-art" data-usv=""><div class="gsc_rsb" role="navigation"><a id="gsc_rsb_gpl" class="gsc_rsb_s" href="/citations?hl=en">Get my own profile</a><div class="gsc_rsb_s gsc_prf_pnl" id="gsc_rsb_cit" role="region" aria-labelledby="gsc_prf_t-cit"><h3 class="gsc_rsb_header"><span class="gsc_rsb_title">Cited by</span></h3><table id="gsc_rsb_st"><thead><tr><th class="gsc_rsb_sth"></th><th class="gsc_rsb_sth">All</th><th class="gsc_rsb_sth">Since 2019</th></tr></thead><tbody><tr><td class="gsc_rsb_sc1"><a href="javascript:void(0)" class="gsc_rsb_f gs_ibl" title="This is the number of citations to all publications. The second column has the "recent" version of this metric which is the number of new citations in the last 5 years to all publications.">Citations</a></td><td class="gsc_rsb_std">371</td><td class="gsc_rsb_std">346</td></tr><tr><td class="gsc_rsb_sc1"><a href="javascript:void(0)" class="gsc_rsb_f gs_ibl" title="h-index is the largest number h such that h publications have at least h citations. The second column has the "recent" version of this metric which is the largest number h such that h publications have at least h new citations in the last 5 years.">h-index</a></td><td class="gsc_rsb_std">10</td><td class="gsc_rsb_std">10</td></tr><tr><td class="gsc_rsb_sc1"><a href="javascript:void(0)" class="gsc_rsb_f gs_ibl" title="i10-index is the number of publications with at least 10 citations. The second column has the "recent" version of this metric which is the number of publications that have received at least 10 new citations in the last 5 years.">i10-index</a></td><td class="gsc_rsb_std">10</td><td class="gsc_rsb_std">10</td></tr></tbody></table><style>.gsc_g_t{position:absolute;bottom:0;color:#777;font-size:11px;}.gsc_g_a{position:absolute;bottom:13px;width:15px;background:#777;}.gsc_g_a:hover,.gsc_g_a:focus,.gsc_g_a:active{text-decoration:none;cursor:default;}.gsc_g_al{position:absolute;bottom:15px;left:7px;color:#222;background:white;font-size:11px;padding:1px;border:1px solid #777;border-radius:1px;visibility:hidden;opacity:0;transition:opacity .218s,visibility 0s .218s;}.gsc_g_a:hover .gsc_g_al,.gsc_g_a:focus .gsc_g_al,.gsc_g_a:active .gsc_g_al{visibility:visible;opacity:1;transition:all 0s;}#gsc_md_hist{max-width:318px;}.gsc_md_hist_w{position:relative;overflow:hidden;margin-right:43px;}.gs_md_bdy .gsc_md_hist_w,.gs_el_ph .gsc_md_hist_w,.gs_el_ta .gsc_md_hist_w{overflow-x:auto;padding-bottom:16px;}.gsc_md_hist_b{position:relative;height:174px;width:100%;}.gsc_md_hist_b .gsc_g_a{bottom:auto;}.gsc_md_hist_b .gsc_g_t{bottom:auto;top:161px;}.gsc_md_hist_b:after{position:absolute;right:280px;content:"\00A0";}.gsc_g_hist_x{position:relative;margin-right:45px;}.gsc_g_hist_xl{position:absolute;right:8px;width:35px;}.gs_el_ta .gsc_g_hist_xl,.gs_el_ph .gsc_g_hist_xl{right:16px;}.gsc_g_hist_wrp{padding-top:32px;position:relative;}.gs_el_ta .gsc_g_hist_wrp,.gs_el_ph .gsc_g_hist_wrp{padding-right:8px;}.gs_md_bdy .gsc_g_hist_wrp{border-top:0;}.gs_el_tc .gs_md_bdy .gsc_g_hist_wrp:after,.gs_el_tc.gs_el_ph .gsc_g_hist_wrp:after,.gs_el_tc.gs_el_ta .gsc_g_hist_wrp:after{display:block;content:"";position:absolute;z-index:100;top:0;left:0;width:20px;height:100%;background-image:linear-gradient(to left,rgba(255,255,255,0),rgba(255,255,255,1) 80%);}.gsc_g_x,.gsc_g_xt{position:absolute;left:0;border-bottom:1px solid #eee;width:100%;text-align:right;}.gsc_g_x{border-bottom:1px solid #eee;}.gsc_g_xtl{position:absolute;color:#777;}.gsc_g_gtr{position:absolute;}.gsc_g_a:last-child .gsc_g_al{right:0;left:auto;}</style><div class="gsc_g_hist_wrp" dir="rtl"><div class="gsc_g_hist_x"><div class="gsc_g_x" style="top:160px;"></div><div class="gsc_g_xt" style="top:0px;"></div><div class="gsc_g_xt" style="top:80px;"></div></div><div class="gsc_g_hist_xl"><div class="gsc_g_xtl" style="top:153px;">0</div><div class="gsc_g_xtl" style="top:-7px;">90</div><div class="gsc_g_xtl" style="top:73px;">45</div></div><div class="gsc_md_hist_w"><div class="gsc_md_hist_b"><span class="gsc_g_t" style="right:227px">2017</span><span class="gsc_g_t" style="right:195px">2018</span><span class="gsc_g_t" style="right:163px">2019</span><span class="gsc_g_t" style="right:131px">2020</span><span class="gsc_g_t" style="right:99px">2021</span><span class="gsc_g_t" style="right:67px">2022</span><span class="gsc_g_t" style="right:35px">2023</span><span class="gsc_g_t" style="right:3px">2024</span><a href="javascript:void(0)" class="gsc_g_a" style="right:232px;top:146px;height:14px;z-index:8"><span class="gsc_g_al">8</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:200px;top:141px;height:19px;z-index:7"><span class="gsc_g_al">11</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:168px;top:116px;height:44px;z-index:6"><span class="gsc_g_al">25</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:136px;top:96px;height:64px;z-index:5"><span class="gsc_g_al">36</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:104px;top:89px;height:71px;z-index:4"><span class="gsc_g_al">40</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:72px;top:41px;height:119px;z-index:3"><span class="gsc_g_al">67</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:40px;top:11px;height:149px;z-index:2"><span class="gsc_g_al">84</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:8px;top:2px;height:158px;z-index:1"><span class="gsc_g_al">89</span></a></div></div></div></div><div class="gsc_rsb_s gsc_prf_pnl" id="gsc_rsb_co" role="region" aria-labelledby="gsc_prf_t-ath"><h3 class="gsc_rsb_header"><span class="gsc_rsb_title">Co-authors</span><button type="button" id="gsc_coauth_opn" class=" gs_btn_flat gs_btn_flact gs_btn_lrge gs_btn_half gs_btn_lsu gsc_rsb_action"><span class="gs_wr"><span class="gs_lbl">View all</span></span></button></h3><ul class="gsc_rsb_a"><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-6-CqWG4AAAAJ-img{width:32px;height:32px;}.gs_el_ta #gsc_rsb-6-CqWG4AAAAJ-img,.gs_el_ph #gsc_rsb-6-CqWG4AAAAJ-img{width:56px;height:56px;}</style><span id="gsc_rsb-6-CqWG4AAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Kostas Bimpikis" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-6-CqWG4AAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=6-CqWG4AAAAJ&citpid=1" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=6-CqWG4AAAAJ&citpid=1 32w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=6-CqWG4AAAAJ&citpid=1 56w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=6-CqWG4AAAAJ&citpid=1 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=6-CqWG4AAAAJ&hl=en">Kostas Bimpikis</a><span class="gsc_rsb_a_ext">Graduate School of Business, Stanford University</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at stanford.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-e16Y9HYAAAAJ-img{width:32px;height:32px;}.gs_el_ta #gsc_rsb-e16Y9HYAAAAJ-img,.gs_el_ph #gsc_rsb-e16Y9HYAAAAJ-img{width:56px;height:56px;}</style><span id="gsc_rsb-e16Y9HYAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Wedad Elmaghraby" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-e16Y9HYAAAAJ-img" class="gs_pp_df" data-src="/citations/images/avatar_scholar_56.png" data-srcset="/citations/images/avatar_scholar_32.png 32w,/citations/images/avatar_scholar_56.png 56w,/citations/images/avatar_scholar_128.png 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=e16Y9HYAAAAJ&hl=en">Wedad Elmaghraby</a><span class="gsc_rsb_a_ext">University of Maryland</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at rhsmith.umd.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-9lq7jBAAAAAJ-img{width:32px;height:32px;}.gs_el_ta #gsc_rsb-9lq7jBAAAAAJ-img,.gs_el_ph #gsc_rsb-9lq7jBAAAAAJ-img{width:56px;height:56px;}</style><span id="gsc_rsb-9lq7jBAAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Gad Allon" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-9lq7jBAAAAAJ-img" class="gs_pp_df" data-src="/citations/images/avatar_scholar_56.png" data-srcset="/citations/images/avatar_scholar_32.png 32w,/citations/images/avatar_scholar_56.png 56w,/citations/images/avatar_scholar_128.png 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=9lq7jBAAAAAJ&hl=en">Gad Allon</a><span class="gsc_rsb_a_ext"></span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at wharton.upenn.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-IVK3-cAAAAAJ-img{width:28px;height:32px;}.gs_el_ta #gsc_rsb-IVK3-cAAAAAJ-img,.gs_el_ph #gsc_rsb-IVK3-cAAAAAJ-img{width:49px;height:56px;}</style><span id="gsc_rsb-IVK3-cAAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Wenchang Zhang" sizes="(max-width:981px) 49px,28px" src="/scholar/images/cleardot.gif" id="gsc_rsb-IVK3-cAAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=IVK3-cAAAAAJ&citpid=1" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=IVK3-cAAAAAJ&citpid=1 28w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=IVK3-cAAAAAJ&citpid=1 49w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=IVK3-cAAAAAJ&citpid=1 111w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=IVK3-cAAAAAJ&hl=en">Wenchang Zhang</a><span class="gsc_rsb_a_ext">Kelley School of Business, Indiana University</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at iu.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-fuBKiY4AAAAJ-img{width:32px;height:32px;}.gs_el_ta #gsc_rsb-fuBKiY4AAAAJ-img,.gs_el_ph #gsc_rsb-fuBKiY4AAAAJ-img{width:56px;height:56px;}</style><span id="gsc_rsb-fuBKiY4AAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Joshua Cohen" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-fuBKiY4AAAAJ-img" class="gs_pp_df" data-src="/citations/images/avatar_scholar_56.png" data-srcset="/citations/images/avatar_scholar_32.png 32w,/citations/images/avatar_scholar_56.png 56w,/citations/images/avatar_scholar_128.png 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=fuBKiY4AAAAJ&hl=en">Joshua Cohen</a><span class="gsc_rsb_a_ext">Apple, Inc.; Berkeley</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at apple.com</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-DmSN9BgAAAAJ-img{width:32px;height:32px;}.gs_el_ta #gsc_rsb-DmSN9BgAAAAJ-img,.gs_el_ph #gsc_rsb-DmSN9BgAAAAJ-img{width:56px;height:56px;}</style><span id="gsc_rsb-DmSN9BgAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Patrick Bergemann" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-DmSN9BgAAAAJ-img" class="gs_pp_df" data-src="/citations/images/avatar_scholar_56.png" data-srcset="/citations/images/avatar_scholar_32.png 32w,/citations/images/avatar_scholar_56.png 56w,/citations/images/avatar_scholar_128.png 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=DmSN9BgAAAAJ&hl=en">Patrick Bergemann</a><span class="gsc_rsb_a_ext">Associate Professor of Organization and Management, University of California, Irvine</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at uci.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-aX9g6JgAAAAJ-img{width:32px;height:30px;}.gs_el_ta #gsc_rsb-aX9g6JgAAAAJ-img,.gs_el_ph #gsc_rsb-aX9g6JgAAAAJ-img{width:56px;height:53px;}</style><span id="gsc_rsb-aX9g6JgAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Amandeep Singh" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-aX9g6JgAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=aX9g6JgAAAAJ&citpid=1" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=aX9g6JgAAAAJ&citpid=1 32w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=aX9g6JgAAAAJ&citpid=1 56w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=aX9g6JgAAAAJ&citpid=1 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=aX9g6JgAAAAJ&hl=en">Amandeep Singh</a><span class="gsc_rsb_a_ext">Assistant Professor of Management Science, University of Washington</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at uw.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-h-ITukQAAAAJ-img{width:32px;height:32px;}.gs_el_ta #gsc_rsb-h-ITukQAAAAJ-img,.gs_el_ph #gsc_rsb-h-ITukQAAAAJ-img{width:56px;height:56px;}</style><span id="gsc_rsb-h-ITukQAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Jiding Zhang" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-h-ITukQAAAAJ-img" class="gs_pp_df" data-src="/citations/images/avatar_scholar_56.png" data-srcset="/citations/images/avatar_scholar_32.png 32w,/citations/images/avatar_scholar_56.png 56w,/citations/images/avatar_scholar_128.png 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=h-ITukQAAAAJ&hl=en">Jiding Zhang</a><span class="gsc_rsb_a_ext">Arizona State University</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at asu.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-UTudPl4AAAAJ-img{width:21px;height:32px;}.gs_el_ta #gsc_rsb-UTudPl4AAAAJ-img,.gs_el_ph #gsc_rsb-UTudPl4AAAAJ-img{width:37px;height:56px;}</style><span id="gsc_rsb-UTudPl4AAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Karan Girotra" sizes="(max-width:981px) 37px,21px" src="/scholar/images/cleardot.gif" id="gsc_rsb-UTudPl4AAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=UTudPl4AAAAJ&citpid=4" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=UTudPl4AAAAJ&citpid=4 21w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=UTudPl4AAAAJ&citpid=4 37w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=UTudPl4AAAAJ&citpid=4 85w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=UTudPl4AAAAJ&hl=en">Karan Girotra</a><span class="gsc_rsb_a_ext">Dyson Family Professor of Operations and Innovation, Cornell Tech/Johnson, Cornell University</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at cornell.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-z1JYzcoAAAAJ-img{width:32px;height:32px;}.gs_el_ta #gsc_rsb-z1JYzcoAAAAJ-img,.gs_el_ph #gsc_rsb-z1JYzcoAAAAJ-img{width:56px;height:56px;}</style><span id="gsc_rsb-z1JYzcoAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Elena Belavina" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-z1JYzcoAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=z1JYzcoAAAAJ&citpid=1" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=z1JYzcoAAAAJ&citpid=1 32w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=z1JYzcoAAAAJ&citpid=1 56w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=z1JYzcoAAAAJ&citpid=1 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=z1JYzcoAAAAJ&hl=en">Elena Belavina</a><span class="gsc_rsb_a_ext">Associate Professor of Operations Management, Cornell University</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at cornell.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-_1hCq3UAAAAJ-img{width:24px;height:32px;}.gs_el_ta #gsc_rsb-_1hCq3UAAAAJ-img,.gs_el_ph #gsc_rsb-_1hCq3UAAAAJ-img{width:42px;height:56px;}</style><span id="gsc_rsb-_1hCq3UAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Nicole Immorlica" sizes="(max-width:981px) 42px,24px" src="/scholar/images/cleardot.gif" id="gsc_rsb-_1hCq3UAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=_1hCq3UAAAAJ&citpid=2" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=_1hCq3UAAAAJ&citpid=2 24w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=_1hCq3UAAAAJ&citpid=2 42w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=_1hCq3UAAAAJ&citpid=2 96w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=_1hCq3UAAAAJ&hl=en">Nicole Immorlica</a><span class="gsc_rsb_a_ext">Microsoft Research</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at microsoft.com</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-iWq6Tn4AAAAJ-img{width:24px;height:32px;}.gs_el_ta #gsc_rsb-iWq6Tn4AAAAJ-img,.gs_el_ph #gsc_rsb-iWq6Tn4AAAAJ-img{width:42px;height:56px;}</style><span id="gsc_rsb-iWq6Tn4AAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Randall Berry" sizes="(max-width:981px) 42px,24px" src="/scholar/images/cleardot.gif" id="gsc_rsb-iWq6Tn4AAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=iWq6Tn4AAAAJ&citpid=2" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=iWq6Tn4AAAAJ&citpid=2 24w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=iWq6Tn4AAAAJ&citpid=2 42w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=iWq6Tn4AAAAJ&citpid=2 97w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=iWq6Tn4AAAAJ&hl=en">Randall Berry</a><span class="gsc_rsb_a_ext">Professor of Electrical and Computer Engineering, Northwestern University</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at northwestern.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-GaujQaQAAAAJ-img{width:32px;height:30px;}.gs_el_ta #gsc_rsb-GaujQaQAAAAJ-img,.gs_el_ph #gsc_rsb-GaujQaQAAAAJ-img{width:56px;height:53px;}</style><span id="gsc_rsb-GaujQaQAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Georgios Askalidis" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-GaujQaQAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=GaujQaQAAAAJ&citpid=2" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=GaujQaQAAAAJ&citpid=2 32w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=GaujQaQAAAAJ&citpid=2 56w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=GaujQaQAAAAJ&citpid=2 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=GaujQaQAAAAJ&hl=en">Georgios Askalidis</a><span class="gsc_rsb_a_ext">Northwestern University</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at u.northwestern.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-ZbUfUMoAAAAJ-img{width:32px;height:32px;}.gs_el_ta #gsc_rsb-ZbUfUMoAAAAJ-img,.gs_el_ph #gsc_rsb-ZbUfUMoAAAAJ-img{width:56px;height:56px;}</style><span id="gsc_rsb-ZbUfUMoAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Hamsa Bastani" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-ZbUfUMoAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=ZbUfUMoAAAAJ&citpid=2" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=ZbUfUMoAAAAJ&citpid=2 32w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=ZbUfUMoAAAAJ&citpid=2 56w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=ZbUfUMoAAAAJ&citpid=2 127w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=ZbUfUMoAAAAJ&hl=en">Hamsa Bastani</a><span class="gsc_rsb_a_ext">Associate Professor of Operations Information and Decisions, Wharton School</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at wharton.upenn.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span 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Savin</a><span class="gsc_rsb_a_ext">The Wharton School</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at wharton.upenn.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-c7e0V7wAAAAJ-img{width:32px;height:32px;}.gs_el_ta #gsc_rsb-c7e0V7wAAAAJ-img,.gs_el_ph #gsc_rsb-c7e0V7wAAAAJ-img{width:56px;height:56px;}</style><span id="gsc_rsb-c7e0V7wAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Jong Myeong Lim" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-c7e0V7wAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=c7e0V7wAAAAJ&citpid=9" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=c7e0V7wAAAAJ&citpid=9 32w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=c7e0V7wAAAAJ&citpid=9 56w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=c7e0V7wAAAAJ&citpid=9 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=c7e0V7wAAAAJ&hl=en">Jong Myeong Lim</a><span class="gsc_rsb_a_ext">Miami Herbert Business School, University of Miami</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at mbs.miami.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-HnfWwOgAAAAJ-img{width:32px;height:25px;}.gs_el_ta #gsc_rsb-HnfWwOgAAAAJ-img,.gs_el_ph #gsc_rsb-HnfWwOgAAAAJ-img{width:56px;height:44px;}</style><span id="gsc_rsb-HnfWwOgAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Senthil Veeraraghavan" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-HnfWwOgAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=HnfWwOgAAAAJ&citpid=1" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=HnfWwOgAAAAJ&citpid=1 32w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=HnfWwOgAAAAJ&citpid=1 56w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=HnfWwOgAAAAJ&citpid=1 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=HnfWwOgAAAAJ&hl=en">Senthil Veeraraghavan</a><span class="gsc_rsb_a_ext">Professor of Operations, Information and Decisions, Wharton School, University of Pennsylvania</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at wharton.upenn.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-MwGegKgAAAAJ-img{width:32px;height:32px;}.gs_el_ta 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id="gsc_a_ha">Year</span></th></tr></thead><tbody id="gsc_a_b"><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=xTwzfWkAAAAJ&sortby=pubdate&citation_for_view=xTwzfWkAAAAJ:kNdYIx-mwKoC" class="gsc_a_at">An Empirical Study of Blockchain-Driven Transparency in a Consumer Marketplace</a><div class="gs_gray">JY Jiang, WJ Elmaghraby, K Moon</div><div class="gs_gray">The Wharton School Research Paper<span class="gs_oph">, 2024</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=17537250075256903341" class="gsc_a_ac gs_ibl">1</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2024</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=xTwzfWkAAAAJ&sortby=pubdate&citation_for_view=xTwzfWkAAAAJ:Se3iqnhoufwC" class="gsc_a_at">Searching for the best yardstick: Cost of quality improvements in the US hospital industry</a><div class="gs_gray">JM Lim, K Moon, S Savin</div><div class="gs_gray">Management Science 70 (6), 3769-3788<span class="gs_oph">, 2024</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=16627285572325776104" class="gsc_a_ac gs_ibl">5</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2024</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=xTwzfWkAAAAJ&sortby=pubdate&citation_for_view=xTwzfWkAAAAJ:3fE2CSJIrl8C" class="gsc_a_at">Managing multihoming workers in the gig economy</a><div class="gs_gray">G Allon, MC Cohen, K Moon, WP Sinchaisri</div><div class="gs_gray">Available at SSRN 4502968<span class="gs_oph">, 2023</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=4523849550027807072" class="gsc_a_ac gs_ibl">7</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2023</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=xTwzfWkAAAAJ&sortby=pubdate&citation_for_view=xTwzfWkAAAAJ:MXK_kJrjxJIC" class="gsc_a_at">Measuring strategic behavior by gig economy workers: Multihoming and repositioning</a><div class="gs_gray">G Allon, D Chen, K Moon</div><div class="gs_gray">Available at SSRN 4411974<span class="gs_oph">, 2023</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=1495961562632171653" class="gsc_a_ac gs_ibl">11</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2023</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=xTwzfWkAAAAJ&sortby=pubdate&citation_for_view=xTwzfWkAAAAJ:Tyk-4Ss8FVUC" class="gsc_a_at">Manufacturing productivity with worker turnover</a><div class="gs_gray">K Moon, P Bergemann, D Brown, A Chen, J Chu, EA Eisen, GM Fischer, ...</div><div class="gs_gray">Management Science 69 (4), 1995-2015<span class="gs_oph">, 2023</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=9602261891384484926" class="gsc_a_ac gs_ibl">45</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2023</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=xTwzfWkAAAAJ&sortby=pubdate&citation_for_view=xTwzfWkAAAAJ:LkGwnXOMwfcC" class="gsc_a_at">Strategic choices and routing within service networks: Modeling and estimation using machine learning</a><div class="gs_gray">K Moon</div><div class="gs_gray">Strategic Choices and Routing Within Service Networks: Modeling and …<span class="gs_oph">, 2023</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=9840392903629158230,2659618916376438139" class="gsc_a_ac gs_ibl">2</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2023</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=xTwzfWkAAAAJ&sortby=pubdate&citation_for_view=xTwzfWkAAAAJ:5nxA0vEk-isC" class="gsc_a_at">Does Fake News Create Echo Chambers?</a><div class="gs_gray">J Zhang, K Moon, SK Veeraraghavan</div><div class="gs_gray">Available at SSRN 4144897<span class="gs_oph">, 2022</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=15394288923983621922" class="gsc_a_ac gs_ibl">7</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2022</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=xTwzfWkAAAAJ&sortby=pubdate&citation_for_view=xTwzfWkAAAAJ:Y0pCki6q_DkC" class="gsc_a_at">When to be agile: Ratings and version updates in mobile apps</a><div class="gs_gray">G Allon, G Askalidis, R Berry, N Immorlica, K Moon, A Singh</div><div class="gs_gray">Management Science 68 (6), 4261-4278<span class="gs_oph">, 2022</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=1112509785216042470" class="gsc_a_ac gs_ibl">34</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2022</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=xTwzfWkAAAAJ&sortby=pubdate&citation_for_view=xTwzfWkAAAAJ:YsMSGLbcyi4C" class="gsc_a_at">The hidden cost of worker turnover: Attributing product reliability to the turnover of factory workers</a><div class="gs_gray">K Moon, P Loyalka, P Bergemann, J Cohen</div><div class="gs_gray">Management Science 68 (5), 3755-3767<span class="gs_oph">, 2022</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=14752790380769583748" class="gsc_a_ac gs_ibl">26</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2022</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=xTwzfWkAAAAJ&sortby=pubdate&citation_for_view=xTwzfWkAAAAJ:8k81kl-MbHgC" class="gsc_a_at">The characterization of the toll of caring for coronavirus disease 2019 on ICU nursing staff</a><div class="gs_gray">K Laudanski, K Moon, A Singh, Y Chen, M Restrepo</div><div class="gs_gray">Critical Care Explorations 3 (4), e0380<span class="gs_oph">, 2021</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=1103972027784801718" class="gsc_a_ac gs_ibl">7</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2021</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=xTwzfWkAAAAJ&sortby=pubdate&citation_for_view=xTwzfWkAAAAJ:eQOLeE2rZwMC" class="gsc_a_at">Managing Market Thickness in Online Business-to-Business Markets</a><div class="gs_gray">K Bimpikis, WJ Elmaghraby, K Moon, W Zhang</div><div class="gs_gray">Management Science 66 (12), 5783-5822<span class="gs_oph">, 2020</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=12601647059966504024" class="gsc_a_ac gs_ibl">61</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2020</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=xTwzfWkAAAAJ&sortby=pubdate&citation_for_view=xTwzfWkAAAAJ:WF5omc3nYNoC" class="gsc_a_at">Responsible sourcing: the first step is the hardest</a><div class="gs_gray">P Ramchandani, H Bastani, K Moon</div><div class="gs_gray">Available at SSRN 3656497<span class="gs_oph">, 2020</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=8255017998306069829" class="gsc_a_ac gs_ibl">15</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2020</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=xTwzfWkAAAAJ&sortby=pubdate&citation_for_view=xTwzfWkAAAAJ:W7OEmFMy1HYC" class="gsc_a_at">Matching in labor marketplaces: The role of experiential information</a><div class="gs_gray">E Belavina, K Girotra, K Moon, J Zhang</div><div class="gs_gray">Matching in Labor Marketplaces: The Role of Experiential Information …<span class="gs_oph">, 2020</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=13822313653255224006,1855720490302352217,1202433273943672584" class="gsc_a_ac gs_ibl">12</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2020</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=xTwzfWkAAAAJ&sortby=pubdate&citation_for_view=xTwzfWkAAAAJ:UeHWp8X0CEIC" class="gsc_a_at">Modeling success and engagement for the app economy</a><div class="gs_gray">H Mendelson, K Moon</div><div class="gs_gray">Proceedings of the 2018 World Wide Web Conference, 569-578<span class="gs_oph">, 2018</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=15197899028825567219" class="gsc_a_ac gs_ibl">13</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2018</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=xTwzfWkAAAAJ&sortby=pubdate&citation_for_view=xTwzfWkAAAAJ:u5HHmVD_uO8C" class="gsc_a_at">Randomized markdowns and online monitoring</a><div class="gs_gray">K Moon, K Bimpikis, H Mendelson</div><div class="gs_gray">Management Science 64 (3), 1271-1290<span class="gs_oph">, 2018</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=15187850428855744361" class="gsc_a_ac gs_ibl">103</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2018</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=xTwzfWkAAAAJ&sortby=pubdate&citation_for_view=xTwzfWkAAAAJ:UebtZRa9Y70C" class="gsc_a_at">Managing market thickness in online B2B markets</a><div class="gs_gray">K Bimpikis, WJ Elmaghraby, K Moon, W Zhang</div><div class="gs_gray">Stanford University, Graduate School of Business Research Papers<span class="gs_oph">, 2018</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=10640663792259098233" class="gsc_a_ac gs_ibl">15</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2018</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=xTwzfWkAAAAJ&sortby=pubdate&citation_for_view=xTwzfWkAAAAJ:d1gkVwhDpl0C" class="gsc_a_at">Growth and customer loyalty: Evidence from the app economy</a><div class="gs_gray">H Mendelson, K Moon</div><div class="gs_gray">Stanford University Graduate School of Business Research Paper<span class="gs_oph">, 2016</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=17360973207300464011" class="gsc_a_ac gs_ibl">7</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2016</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=xTwzfWkAAAAJ&sortby=pubdate&citation_for_view=xTwzfWkAAAAJ:ufrVoPGSRksC" class="gsc_a_at">Empirical Studies in Operations Management and Pricing with Customers</a><div class="gs_gray">K Moon</div><div class="gs_gray">Stanford University<span class="gs_oph">, 2016</span></div></td><td class="gsc_a_c"><a href="" class="gsc_a_ac gs_ibl"></a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2016</span></td></tr></tbody></table><div id="gsc_a_sp"></div><div id="gsc_a_err" class="gs_alrt">The system can't perform the operation now. 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