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Plus, Tiffany shares her thoughts on AI's role in revolutionizing marketing productivity. \u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr \u002F\u003E\u003C\u002Fp\u003E\n\u003Cp\u003ETune in for a dynamic discussion on the ever-evolving landscape of digital marketing!\u003C\u002Fp\u003E","descriptionPreview":"In this exciting episode, Sue Frech sat down with Tiffany Pegues, Head of Social, Search, and CRM at Church & Dwight Co. \n\nTiffany shares insights into the digital strategies she leads, emphasizing the importance of authentic voices in brand communities and the power of consumer energy. \n\nWe discuss the challenges of keeping up with social media algorithms and the role of brand communities in advocacy. Tiffany also provides valuable advice for marketers looking to start a brand-owned community. \n\nLooking ahead to 2024, she highlights the opportunities and challenges in social commerce and the significance of user-generated content. Plus, Tiffany shares her thoughts on AI's role in revolutionizing marketing productivity. \n\nTune in for a dynamic discussion on the ever-evolving landscape of digital marketing!","duration":2075328,"episodeId":"e2eu825","shareLinkPath":"\u002Fcommunitypoweredmarketing\u002Fepisodes\u002FConsumer-guided-Digital-Marketing-ft--Tiffany-Pegues-e2eu825","shareLinkEmbedPath":"\u002Fcommunitypoweredmarketing\u002Fembed\u002Fepisodes\u002FConsumer-guided-Digital-Marketing-ft--Tiffany-Pegues-e2eu825","stationId":"eafa5d94","title":"Consumer-guided Digital Marketing ft. Tiffany Pegues","spotifyUrl":"https:\u002F\u002Fopen.spotify.com\u002Fepisode\u002F2sp5sFnYf6FhryVnmU6z5e","episodeEnclosureUrl":"https:\u002F\u002Fanchor.fm\u002Fs\u002Feafa5d94\u002Fpodcast\u002Fplay\u002F81780229\u002Fhttps%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-0-25%2F7dfafcc2-2eed-bc12-4174-33f474e2e7a6.mp3"},{"created":"2023-10-13T20:43:15.000Z","createdUnixTimestamp":1697229795,"isDeleted":false,"modified":"2024-01-24T20:48:15.000Z","publishOn":"2021-12-07T17:43:00.000Z","publishOnUnixTimestamp":1638898980,"hourOffset":4,"podcastEpisodeIsExplicit":false,"podcastEpisodeType":"full","podcastEpisodeUuid":"8329597d-3602-48bb-8569-04a2ea4395a2","podcastSeasonNumber":1,"description":"\u003Cp\u003EIt can be sad to see a podcast season draw to a close. But when you focus on translating a season of learnings and insights into bite-sized, actionable steps to drive impact in the year ahead, it can become something to eagerly anticipate.\u003C\u002Fp\u003E\n\u003Cp\u003EFor the finale of season one, host Sue Frech brought together members of her team to dish on the highlights of the season. With over 30 years of collective community marketing experience, Cathy Courtney, Vice President of Marketing, Mary Gilbert, Director, Business Development, and Jordan Ben, Brand and Marketing Strategist, identified key takeaways and shared how to translate all of the Community Powered Marketing podcast inspiration into impactful next steps. \u003C\u002Fp\u003E\n\u003Cp\u003EYou’ll hear which episodes and guests challenged the panel members to think differently and what they took away from them. \u003C\u002Fp\u003E\n\u003Cp\u003EYou’ll learn some of the ways community marketing is helping marketers face emerging challenges and actionable tips that you can use in 2022.\u003C\u002Fp\u003E\n\u003Cp\u003EYou’ll discover some of the brands whose initiatives and ideas are inspiring the panel as we move into the new year, including Drunk Elephant, Yumi, Little Spoon, Liquid IV, and Olly.\u003C\u002Fp\u003E\n\u003Cp\u003EAnd you’ll be inspired to craft brand resolutions to harness the power of advocacy, insights, and engagement through community marketing.\u003C\u002Fp\u003E\n\u003Cp\u003EJoin Sue and her team as they discuss the lessons, inspirations, and insights they've taken from this season.\u003C\u002Fp\u003E\n\u003Cp\u003EEnjoy!\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr \u002F\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EWhat You'll Learn in this Show:\u003C\u002Fp\u003E\n\u003Cul\u003E\n \u003Cli\u003EWhich podcast episodes of the season spoke to each of the panel members, and the “aha” moments they took away from them.\u003C\u002Fli\u003E\n \u003Cli\u003EUnique community marketing insights from the panel and actionable tips that you can use in 2022.\u003C\u002Fli\u003E\n \u003Cli\u003EThe marketing resolutions this season’s guests have inspired for our panelists. \u003C\u002Fli\u003E\n \u003Cli\u003EThe industries and brands that our panelists think are primed to benefit from community marketing. \u003C\u002Fli\u003E\n \u003Cli\u003EAnd so much more...\u003C\u002Fli\u003E\n\u003Cp\u003E\u003Cbr \u002F\u003E\u003C\u002Fp\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003EResources:\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.vesta-go.com\u002F\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003EWebsite\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FVestaSolutions\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003EX, formerly Twitter\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fvesta-go\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003ELinkedIn\u003C\u002Fa\u003E\u003C\u002Fp\u003E","descriptionPreview":"It can be sad to see a podcast season draw to a close. But when you focus on translating a season of learnings and insights into bite-sized, actionable steps to drive impact in the year ahead, it can become something to eagerly anticipate.\nFor the finale of season one, host Sue Frech brought together members of her team to dish on the highlights of the season. With over 30 years of collective community marketing experience, Cathy Courtney, Vice President of Marketing, Mary Gilbert, Director, Business Development, and Jordan Ben, Brand and Marketing Strategist, identified key takeaways and shared how to translate all of the Community Powered Marketing podcast inspiration into impactful next steps. \nYou’ll hear which episodes and guests challenged the panel members to think differently and what they took away from them. \nYou’ll learn some of the ways community marketing is helping marketers face emerging challenges and actionable tips that you can use in 2022.\nYou’ll discover some of the brands whose initiatives and ideas are inspiring the panel as we move into the new year, including Drunk Elephant, Yumi, Little Spoon, Liquid IV, and Olly.\nAnd you’ll be inspired to craft brand resolutions to harness the power of advocacy, insights, and engagement through community marketing.\nJoin Sue and her team as they discuss the lessons, inspirations, and insights they've taken from this season.\nEnjoy!\n\nWhat You'll Learn in this Show:\n\n Which podcast episodes of the season spoke to each of the panel members, and the “aha” moments they took away from them.\n Unique community marketing insights from the panel and actionable tips that you can use in 2022.\n The marketing resolutions this season’s guests have inspired for our panelists. \n The industries and brands that our panelists think are primed to benefit from community marketing. \n And so much more...\n\n\nResources:\nWebsite\nX, formerly Twitter\nLinkedIn","duration":2037678,"episodeId":"e2ai1i6","shareLinkPath":"\u002Fcommunitypoweredmarketing\u002Fepisodes\u002FResolutions-for-The-New-Year---Elevating-Your-Marketing-Through-Community-ft--the-Vesta-Team-e2ai1i6","shareLinkEmbedPath":"\u002Fcommunitypoweredmarketing\u002Fembed\u002Fepisodes\u002FResolutions-for-The-New-Year---Elevating-Your-Marketing-Through-Community-ft--the-Vesta-Team-e2ai1i6","stationId":"eafa5d94","title":"Resolutions for The New Year - Elevating Your Marketing Through Community ft. the Vesta Team","spotifyUrl":"https:\u002F\u002Fopen.spotify.com\u002Fepisode\u002F674gm29a9ICTEfG3E2YkyS"},{"created":"2023-10-13T20:37:37.000Z","createdUnixTimestamp":1697229457,"isDeleted":false,"modified":"2023-10-20T16:48:23.000Z","publishOn":"2021-11-30T17:37:00.000Z","publishOnUnixTimestamp":1638293820,"hourOffset":4,"podcastEpisodeIsExplicit":false,"podcastEpisodeType":"full","podcastEpisodeUuid":"bedb1269-eae0-404c-9c30-3bc225eb16e9","podcastSeasonNumber":1,"description":"\u003Cp\u003EToday's guest could be called a guru of growth. Over the past decade, he has focused on building lean growth teams to rapidly scale businesses, working obsessively to crack the blueprint of successful fast-growth companies. \u003C\u002Fp\u003E\n\u003Cp\u003EAlong the way, he’s driven over $1 Billion in revenue, worked at over 250 companies, from hyper-growth startups to global brands, spent thousands of hours studying everything from UX to market research, built training programs, and so much more. So naturally, when he launched his own business, it was christened the \u003Ca href=\"https:\u002F\u002Fgrowth.shop\u002F\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003EGrowth Shop\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Cp\u003EIn today's episode of Community Powered Marketing, Sue chats with Mark Patchett, founder of Growth Shop, an innovative growth marketing advisory and startup accelerator that works primarily with D2C e-commerce brands to help them create exponential and sustainable growth. They also devise, launch, scale and manage an ever-growing brand portfolio of their own, expanding it by 70x in 2020.\u003C\u002Fp\u003E\n\u003Cp\u003EYou’ll discover how Mark and the Growth Shop team developed their \"secret sauce,\" identifying the mechanics of successful and speedy growth that can be replicated time and time again for brands.\u003C\u002Fp\u003E\n\u003Cp\u003EYou'll hear about the \"unfair advantage\" Mark and his team offer to their clients, leveraging the power of technology and community.\u003C\u002Fp\u003E\n\u003Cp\u003EYou’ll learn why he believes the community is the outcome of really “getting it” and building a brand that resonates beyond the utility of the product or service you’re selling. \u003C\u002Fp\u003E\n\u003Cp\u003EYou’ll explore how brands that gained during the pandemic can understand what comes next and work to retain loyalty. \u003C\u002Fp\u003E\n\u003Cp\u003EJoin Sue and Mark as they discuss the way community-building will be a key factor in brand development now and into the future.\u003C\u002Fp\u003E\n\u003Cp\u003EEnjoy!\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr \u002F\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EWhat You'll Learn in this Show:\u003C\u002Fp\u003E\n\u003Cul\u003E\n \u003Cli\u003EWhy Mark is passionate about Ukraine and the opportunities its employee base offer to fast-growth companies.\u003C\u002Fli\u003E\n \u003Cli\u003EThe critical role of Growth Shop’s Head of Happiness as a custodian of values and monitor of culture to make sure the team doesn’t burn out on its rapid rise. \u003C\u002Fli\u003E\n \u003Cli\u003EThe value of engagement and why taking a qualitative approach to understanding your consumer journey will reveal deeper and more meaningful learnings.\u003C\u002Fli\u003E\n \u003Cli\u003EThe inspiration for “Authentic Authenticity” - his idea for a book title - and the critical importance of ensuring your brand’s “why” is honest. \u003C\u002Fli\u003E\n \u003Cli\u003EAnd so much more...\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cbr \u002F\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EResources:\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003EConnect with Mark & Growth Shop:\u003C\u002Fem\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fgrowth.shop\u002F\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003EWebsite\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmarkpatchett\u002F?originalSubdomain=uk\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003EMark's LinkedIn\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr \u002F\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.vesta-go.com\u002F\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003E\u003Cbr \u002F\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fvesta-go\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003E\u003Cbr \u002F\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FVestaSolutions\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003E\u003Cbr \u002F\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E","descriptionPreview":"Today's guest could be called a guru of growth. Over the past decade, he has focused on building lean growth teams to rapidly scale businesses, working obsessively to crack the blueprint of successful fast-growth companies. \nAlong the way, he’s driven over $1 Billion in revenue, worked at over 250 companies, from hyper-growth startups to global brands, spent thousands of hours studying everything from UX to market research, built training programs, and so much more. So naturally, when he launched his own business, it was christened the Growth Shop.\nIn today's episode of Community Powered Marketing, Sue chats with Mark Patchett, founder of Growth Shop, an innovative growth marketing advisory and startup accelerator that works primarily with D2C e-commerce brands to help them create exponential and sustainable growth. They also devise, launch, scale and manage an ever-growing brand portfolio of their own, expanding it by 70x in 2020.\nYou’ll discover how Mark and the Growth Shop team developed their \"secret sauce,\" identifying the mechanics of successful and speedy growth that can be replicated time and time again for brands.\nYou'll hear about the \"unfair advantage\" Mark and his team offer to their clients, leveraging the power of technology and community.\nYou’ll learn why he believes the community is the outcome of really “getting it” and building a brand that resonates beyond the utility of the product or service you’re selling. \nYou’ll explore how brands that gained during the pandemic can understand what comes next and work to retain loyalty. \nJoin Sue and Mark as they discuss the way community-building will be a key factor in brand development now and into the future.\nEnjoy!\n\nWhat You'll Learn in this Show:\n\n Why Mark is passionate about Ukraine and the opportunities its employee base offer to fast-growth companies.\n The critical role of Growth Shop’s Head of Happiness as a custodian of values and monitor of culture to make sure the team doesn’t burn out on its rapid rise. \n The value of engagement and why taking a qualitative approach to understanding your consumer journey will reveal deeper and more meaningful learnings.\n The inspiration for “Authentic Authenticity” - his idea for a book title - and the critical importance of ensuring your brand’s “why” is honest. \n And so much more...\n\n\nResources:\nConnect with Mark & Growth Shop:\nWebsite\nMark's LinkedIn\n\n\n\n","duration":2337188,"episodeId":"e2ai1d4","shareLinkPath":"\u002Fcommunitypoweredmarketing\u002Fepisodes\u002FWhy-Growth-Shop-Believes-You-Need-a-Community-Now-ft--Mark-Patchett-e2ai1d4","shareLinkEmbedPath":"\u002Fcommunitypoweredmarketing\u002Fembed\u002Fepisodes\u002FWhy-Growth-Shop-Believes-You-Need-a-Community-Now-ft--Mark-Patchett-e2ai1d4","stationId":"eafa5d94","title":"Why Growth Shop Believes You Need a Community Now ft. Mark Patchett","spotifyUrl":"https:\u002F\u002Fopen.spotify.com\u002Fepisode\u002F4ltoeJmKXGFSp5h5pr8zZI"},{"created":"2023-10-13T20:33:26.000Z","createdUnixTimestamp":1697229206,"isDeleted":false,"modified":"2023-10-20T16:42:34.000Z","publishOn":"2021-11-16T17:33:00.000Z","publishOnUnixTimestamp":1637083980,"hourOffset":4,"podcastEpisodeIsExplicit":false,"podcastEpisodeType":"full","podcastEpisodeUuid":"089ef4bf-ea17-4d7a-a9b8-c50137cb8735","podcastSeasonNumber":1,"description":"\u003Cp\u003EDr. Allen Lim was working as a sport scientist and coach for a professional cycling team when he decided that the sport drinks available to athletes contained too many artificial ingredients, which reduced performance. \u003C\u002Fp\u003E\n\u003Cp\u003ESo he began making his own \"secret drink mix” in his kitchen using less sugar, no artificial ingredients, and real fruit.\u003C\u002Fp\u003E\n\u003Cp\u003EHis \"secret\" soon got out and Skratch Labs was born, offering healthier drinks to athletes, firefighters, and active people looking for a better solution. \u003C\u002Fp\u003E\n\u003Cp\u003EIn today's episode of Community Powered Marketing, Sue chats with Joy Shure, resident Social Media & Loyalty Program Manager at \u003Ca href=\"https:\u002F\u002Fwww.skratchlabs.com\u002F\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003ESkratch Labs\u003C\u002Fa\u003E, who heads up the company's social media and loyalty program.\u003C\u002Fp\u003E\n\u003Cp\u003EYou'll discover why Skratch Labs eschews traditional Ambassador programs and created an inclusive rewards program that focuses on bettering the lives of its members and their local communities.\u003C\u002Fp\u003E\n\u003Cp\u003EYou’ll hear how to foster great conversations and to collect feedback to align your company and products with your consumers.\u003C\u002Fp\u003E\n\u003Cp\u003EYou'll learn how Joy has adapted the company's social media presence to only provide content that creates actual value for the audience - a concept she calls, \"anti social media.\"\u003C\u002Fp\u003E\n\u003Cp\u003EYou’ll hear about the power of creating one-on-one wows for your community and explore ways to create big and meaningful impact with small budgets.\u003C\u002Fp\u003E\n\u003Cp\u003EJoin Sue and Joy as they discuss the benefits of remaining true to your company values and engaging with audiences in a way that goes beyond transactions and product promotion.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr \u002F\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EEnjoy!\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr \u002F\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EWhat You'll Learn in this Show:\u003C\u002Fp\u003E\n\u003Cul\u003E\n \u003Cli\u003EA little background on Skratch Labs and its founder, Dr. Allen Lim. \u003C\u002Fli\u003E\n \u003Cli\u003EWhy Joy describes herself as a \"Joy of all trades\" as well as some of the many hats she wears in the company.\u003C\u002Fli\u003E\n \u003Cli\u003EWays to rethink social media to create a presence that aligns with your company values.\u003C\u002Fli\u003E\n \u003Cli\u003EThe technology features and functions on Joy’s community management wish list (spoiler alert: Vesta’s got them) \u003C\u002Fli\u003E\n \u003Cli\u003EAnd so much more...\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cbr \u002F\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EResources:\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.vesta-go.com\u002F\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003EWebsite\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fvesta-go\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003ELinkedIn\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FVestaSolutions\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003EX, formerly Twitter\u003C\u002Fa\u003E\u003C\u002Fp\u003E","descriptionPreview":"Dr. Allen Lim was working as a sport scientist and coach for a professional cycling team when he decided that the sport drinks available to athletes contained too many artificial ingredients, which reduced performance. \nSo he began making his own \"secret drink mix” in his kitchen using less sugar, no artificial ingredients, and real fruit.\nHis \"secret\" soon got out and Skratch Labs was born, offering healthier drinks to athletes, firefighters, and active people looking for a better solution. \nIn today's episode of Community Powered Marketing, Sue chats with Joy Shure, resident Social Media & Loyalty Program Manager at Skratch Labs, who heads up the company's social media and loyalty program.\nYou'll discover why Skratch Labs eschews traditional Ambassador programs and created an inclusive rewards program that focuses on bettering the lives of its members and their local communities.\nYou’ll hear how to foster great conversations and to collect feedback to align your company and products with your consumers.\nYou'll learn how Joy has adapted the company's social media presence to only provide content that creates actual value for the audience - a concept she calls, \"anti social media.\"\nYou’ll hear about the power of creating one-on-one wows for your community and explore ways to create big and meaningful impact with small budgets.\nJoin Sue and Joy as they discuss the benefits of remaining true to your company values and engaging with audiences in a way that goes beyond transactions and product promotion.\n\nEnjoy!\n\nWhat You'll Learn in this Show:\n\n A little background on Skratch Labs and its founder, Dr. Allen Lim. \n Why Joy describes herself as a \"Joy of all trades\" as well as some of the many hats she wears in the company.\n Ways to rethink social media to create a presence that aligns with your company values.\n The technology features and functions on Joy’s community management wish list (spoiler alert: Vesta’s got them) \n And so much more...\n\n\nResources:\nWebsite\nLinkedIn\nX, formerly Twitter","duration":2568545,"episodeId":"e2ai191","shareLinkPath":"\u002Fcommunitypoweredmarketing\u002Fepisodes\u002FSkratch-Labs-Strategy-for-Scaling-Your-Business-Through-Community-ft-Joy-Shure-e2ai191","shareLinkEmbedPath":"\u002Fcommunitypoweredmarketing\u002Fembed\u002Fepisodes\u002FSkratch-Labs-Strategy-for-Scaling-Your-Business-Through-Community-ft-Joy-Shure-e2ai191","stationId":"eafa5d94","title":"Skratch Labs’ Strategy for Scaling Your Business Through Community ft: Joy Shure","spotifyUrl":"https:\u002F\u002Fopen.spotify.com\u002Fepisode\u002F1L1hoJXymppw1AeiMBN8lj"},{"created":"2023-10-13T20:29:56.000Z","createdUnixTimestamp":1697228996,"isDeleted":false,"modified":"2023-10-20T16:40:10.000Z","publishOn":"2021-11-09T17:29:00.000Z","publishOnUnixTimestamp":1636478940,"hourOffset":4,"podcastEpisodeIsExplicit":false,"podcastEpisodeType":"full","podcastEpisodeUuid":"6e06e27e-ba43-4e94-98dc-13ca23462228","podcastSeasonNumber":1,"description":"\u003Cp\u003EIt should come as no surprise that a company focused on communication prioritizes listening and having authentic, almost on-one-one consumer conversations in its loyalty program. \u003C\u002Fp\u003E\n\u003Cp\u003EIn today's episode of Community Powered Marketing, Sue chats with Lisa Routel, Marketing Strategy Manager at Verizon, about the award-winning Verizon Up loyalty program and her thoughts on fostering emotional loyalty in a post-pandemic world.\u003C\u002Fp\u003E\n\u003Cp\u003EYou'll hear why emotion is a key driver for the most profitable customer behavior, influencing spend, loyalty, and lifetime value.\u003C\u002Fp\u003E\n\u003Cp\u003EWhy performance measurement needs more than just a qualitative and quantitative approach - it must also incorporate the human emotion aspect to be truly effective.\u003C\u002Fp\u003E\n\u003Cp\u003EThe process of evaluating partnerships, and why a potential partner must be in alignment with your company values while also being relevant to your customers.\u003C\u002Fp\u003E\n\u003Cp\u003EWhy Verizon chose to expand its loyalty program into a full platform, becoming more fully integrated across the entire ecosystem, enhancing value and the customer experience.\u003C\u002Fp\u003E\n\u003Cp\u003EJoin Sue and Lisa as they explore the power of leveraging your community to listen to and understand your consumers and make better decisions based on the insights you gain from the process.\u003C\u002Fp\u003E\n\u003Cp\u003EEnjoy!\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr \u002F\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EWhat You'll Learn in this Show:\u003C\u002Fp\u003E\n\u003Cul\u003E\n \u003Cli\u003EThe Verizon Up loyalty program and how it attempts to break free from a traditional points-based model to deliver immediate meaningful rewards and experiences to customers.\u003C\u002Fli\u003E\n \u003Cli\u003EHow measuring performance requires both a qualitative and quantitative approach, as well as an awareness of human emotions, a key part of the loyalty process.\u003C\u002Fli\u003E\n \u003Cli\u003EThe importance of listening to your customers and establishing a feedback loop to gain critical insights.\u003C\u002Fli\u003E\n \u003Cli\u003EWhy partnership evaluations must take into account both their alignment with your company values, as well as an understanding of their relevance to your customers.\u003C\u002Fli\u003E\n \u003Cli\u003EAnd so much more...\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cbr \u002F\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EResources:\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.vesta-go.com\u002F\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003EWebsite\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FVestaSolutions\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003EX, formerly Twitter\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fvesta-go\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003ELinkedIn\u003C\u002Fa\u003E\u003C\u002Fp\u003E","descriptionPreview":"It should come as no surprise that a company focused on communication prioritizes listening and having authentic, almost on-one-one consumer conversations in its loyalty program. \nIn today's episode of Community Powered Marketing, Sue chats with Lisa Routel, Marketing Strategy Manager at Verizon, about the award-winning Verizon Up loyalty program and her thoughts on fostering emotional loyalty in a post-pandemic world.\nYou'll hear why emotion is a key driver for the most profitable customer behavior, influencing spend, loyalty, and lifetime value.\nWhy performance measurement needs more than just a qualitative and quantitative approach - it must also incorporate the human emotion aspect to be truly effective.\nThe process of evaluating partnerships, and why a potential partner must be in alignment with your company values while also being relevant to your customers.\nWhy Verizon chose to expand its loyalty program into a full platform, becoming more fully integrated across the entire ecosystem, enhancing value and the customer experience.\nJoin Sue and Lisa as they explore the power of leveraging your community to listen to and understand your consumers and make better decisions based on the insights you gain from the process.\nEnjoy!\n\nWhat You'll Learn in this Show:\n\n The Verizon Up loyalty program and how it attempts to break free from a traditional points-based model to deliver immediate meaningful rewards and experiences to customers.\n How measuring performance requires both a qualitative and quantitative approach, as well as an awareness of human emotions, a key part of the loyalty process.\n The importance of listening to your customers and establishing a feedback loop to gain critical insights.\n Why partnership evaluations must take into account both their alignment with your company values, as well as an understanding of their relevance to your customers.\n And so much more...\n\n\nResources:\nWebsite\nX, formerly Twitter\nLinkedIn","duration":2697893,"episodeId":"e2ai15h","shareLinkPath":"\u002Fcommunitypoweredmarketing\u002Fepisodes\u002FHow-Verizons-Loyalty-Program-Elevates-its-Consumer-Experience-ft-Lisa-Routel-e2ai15h","shareLinkEmbedPath":"\u002Fcommunitypoweredmarketing\u002Fembed\u002Fepisodes\u002FHow-Verizons-Loyalty-Program-Elevates-its-Consumer-Experience-ft-Lisa-Routel-e2ai15h","stationId":"eafa5d94","title":"How Verizon’s Loyalty Program Elevates its Consumer Experience ft: Lisa Routel","spotifyUrl":"https:\u002F\u002Fopen.spotify.com\u002Fepisode\u002F1RGHhW2tgvCk5KHJDXT60e"},{"created":"2023-10-13T20:25:37.000Z","createdUnixTimestamp":1697228737,"isDeleted":false,"modified":"2023-10-20T16:12:16.000Z","publishOn":"2021-11-02T16:25:00.000Z","publishOnUnixTimestamp":1635870300,"hourOffset":4,"podcastEpisodeIsExplicit":false,"podcastEpisodeType":"full","podcastEpisodeUuid":"ec96f3d4-5467-48e9-b316-d274eb5a86de","podcastSeasonNumber":1,"description":"\u003Cp\u003EYou're probably familiar with the phrase \"they don't know what they don't know.\" This is very true of many brands' siloed cross-functional teams.\u003C\u002Fp\u003E\n\u003Cp\u003EIn this episode of Community Powered Marketing, Sue chats with Suzanne Reimer, in charge of Digital Engagement at Church & Dwight, about her efforts to help brands become digital first and to approach the consumer journey in a more holistic way.\u003C\u002Fp\u003E\n\u003Cp\u003EYou'll discover why brands that make use of siloed cross-functional teams miss pieces of the customer journey puzzle through a lack of communication.\u003C\u002Fp\u003E\n\u003Cp\u003EYou’ll hear why community is your best ally in understanding the ideas and content that resonate, and in offering insights into building consumer lifetime value.\u003C\u002Fp\u003E\n\u003Cp\u003EYou'll discover how Suzanne and her team are elevating understanding around the expectations of marketing programs, rather than just focusing on traditional KPI targets.\u003C\u002Fp\u003E\n\u003Cp\u003EYou'll also learn why 100% customer loyalty is a myth, and how focusing on making small adjustments tied to specific customer wants and needs has enormous potential.\u003C\u002Fp\u003E\n\u003Cp\u003EJoin Sue and Suzanne as they discuss a more holistic approach to the many touchpoints found along the consumer journey.\u003C\u002Fp\u003E\n\u003Cp\u003EEnjoy!\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr \u002F\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EWhat You'll Learn in this Show:\u003C\u002Fp\u003E\n\u003Cul\u003E\n \u003Cli\u003EWhy siloed cross-functional teams often \"don't know what they don't know\" - they miss pieces of the customer journey puzzle without ever knowing about it.\u003C\u002Fli\u003E\n \u003Cli\u003EThe importance of having a first-party digital strategy and why you need to prepare now for a cookie-less world.\u003C\u002Fli\u003E\n \u003Cli\u003EWhy clear communication with outside partners is crucial to ensuring more effective partnerships.\u003C\u002Fli\u003E\n \u003Cli\u003EHow Suzanne and her team are helping brands refocus their KPIs away from traditional media line items and more toward understanding the expectations of the program as a whole.\u003C\u002Fli\u003E\n \u003Cli\u003EThe reasons why 100% customer loyalty is no longer a viable goal, and why the focus must be on paying closer attention to customer's wants and needs.\u003C\u002Fli\u003E\n \u003Cli\u003EAnd so much more...\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cbr \u002F\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EResources:\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.vesta-go.com\u002F\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003EWebsite\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FVestaSolutions\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003EX, formerly Twitter\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fvesta-go\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003ELinkedIn\u003C\u002Fa\u003E\u003C\u002Fp\u003E","descriptionPreview":"You're probably familiar with the phrase \"they don't know what they don't know.\" This is very true of many brands' siloed cross-functional teams.\nIn this episode of Community Powered Marketing, Sue chats with Suzanne Reimer, in charge of Digital Engagement at Church & Dwight, about her efforts to help brands become digital first and to approach the consumer journey in a more holistic way.\nYou'll discover why brands that make use of siloed cross-functional teams miss pieces of the customer journey puzzle through a lack of communication.\nYou’ll hear why community is your best ally in understanding the ideas and content that resonate, and in offering insights into building consumer lifetime value.\nYou'll discover how Suzanne and her team are elevating understanding around the expectations of marketing programs, rather than just focusing on traditional KPI targets.\nYou'll also learn why 100% customer loyalty is a myth, and how focusing on making small adjustments tied to specific customer wants and needs has enormous potential.\nJoin Sue and Suzanne as they discuss a more holistic approach to the many touchpoints found along the consumer journey.\nEnjoy!\n\nWhat You'll Learn in this Show:\n\n Why siloed cross-functional teams often \"don't know what they don't know\" - they miss pieces of the customer journey puzzle without ever knowing about it.\n The importance of having a first-party digital strategy and why you need to prepare now for a cookie-less world.\n Why clear communication with outside partners is crucial to ensuring more effective partnerships.\n How Suzanne and her team are helping brands refocus their KPIs away from traditional media line items and more toward understanding the expectations of the program as a whole.\n The reasons why 100% customer loyalty is no longer a viable goal, and why the focus must be on paying closer attention to customer's wants and needs.\n And so much more...\n\n\nResources:\nWebsite\nX, formerly Twitter\nLinkedIn","duration":1961028,"episodeId":"e2ai115","shareLinkPath":"\u002Fcommunitypoweredmarketing\u002Fepisodes\u002FLeading-Digital-and-Consumer-First-Transformation-ft--Suzanne-Reimer-of-Church--Dwight-e2ai115","shareLinkEmbedPath":"\u002Fcommunitypoweredmarketing\u002Fembed\u002Fepisodes\u002FLeading-Digital-and-Consumer-First-Transformation-ft--Suzanne-Reimer-of-Church--Dwight-e2ai115","stationId":"eafa5d94","title":"Leading Digital and Consumer First Transformation ft. Suzanne Reimer of Church & Dwight","spotifyUrl":"https:\u002F\u002Fopen.spotify.com\u002Fepisode\u002F6QN147ZdFaJ7uKkJHKB7N3"},{"created":"2023-10-13T20:20:18.000Z","createdUnixTimestamp":1697228418,"isDeleted":false,"modified":"2023-10-20T16:10:57.000Z","publishOn":"2021-10-26T16:20:00.000Z","publishOnUnixTimestamp":1635265200,"hourOffset":4,"podcastEpisodeIsExplicit":false,"podcastEpisodeType":"full","podcastEpisodeUuid":"fee408cf-24a3-4a90-a3d6-06eb40761a83","podcastSeasonNumber":1,"description":"\u003Cp\u003EThe feminine care market is a crowded one, with a wide range of products from long-standing brands, brands that have built up years of customer recognition and loyalty.\u003C\u002Fp\u003E\n\u003Cp\u003EHowever, the growing movement toward organic and eco-friendly products has failed to take root in this space. That is, until TOP the organic project entered the scene.\u003C\u002Fp\u003E\n\u003Cp\u003EIn this episode of Community Powered Marketing, Sue chats with Thyme Sullivan, speaker and storyteller, as well as CEO and founder of TOP, The Organic Project, to discuss her company's industry-changing offerings. \u003C\u002Fp\u003E\n\u003Cp\u003EYou'll discover why Thyme decided to leave behind a successful but otherwise uninspiring career in the corporate world to become an entrepreneur - and the challenges she's faced along the way.\u003C\u002Fp\u003E\n\u003Cp\u003EYou'll learn why TOP avoided the standard \"disrupter\" model of business, instead becoming a \"challenger\" brand, offering unique products and speaking to customers in ways no one else had.\u003C\u002Fp\u003E\n\u003Cp\u003EYou’ll hear about the importance of surrounding yourself with those who understand your mission and how TOP harnessed the power of their community to generate game-changing energy, passion, and word-of-mouth\u003C\u002Fp\u003E\n\u003Cp\u003EJoin Sue and Thyme as they discuss offering eco-friendly, organic products in an otherwise crowded market, finding your place as a female entrepreneur, and why Lady Gaga proved to be a major inspiration.\u003C\u002Fp\u003E\n\u003Cp\u003EEnjoy!\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr \u002F\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EWhat You'll Learn in this Show:\u003C\u002Fp\u003E\n\u003Cul\u003E\n \u003Cli\u003EHow Thyme transitioned from a life in the corporate world to that of an entrepreneur, and the significant challenges she met along the way.\u003C\u002Fli\u003E\n \u003Cli\u003ETOP’s path to \"challenger\" brand, offering options that were otherwise unavailable in the market.\u003C\u002Fli\u003E\n \u003Cli\u003EThe struggles female entrepreneurs face in the investment space, and how Thyme was inspired by Lady Gaga.\u003C\u002Fli\u003E\n \u003Cli\u003EHow to amplify impact by harnessing the power of your most dedicated advocates.\u003C\u002Fli\u003E\n \u003Cli\u003EAnd so much more...\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cbr \u002F\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EResources:\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.vesta-go.com\u002F\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003EWebsite\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FVestaSolutions\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003EX, formerly Twitter\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fvesta-go\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003ELinkedIn\u003C\u002Fa\u003E\u003C\u002Fp\u003E","descriptionPreview":"The feminine care market is a crowded one, with a wide range of products from long-standing brands, brands that have built up years of customer recognition and loyalty.\nHowever, the growing movement toward organic and eco-friendly products has failed to take root in this space. That is, until TOP the organic project entered the scene.\nIn this episode of Community Powered Marketing, Sue chats with Thyme Sullivan, speaker and storyteller, as well as CEO and founder of TOP, The Organic Project, to discuss her company's industry-changing offerings. \nYou'll discover why Thyme decided to leave behind a successful but otherwise uninspiring career in the corporate world to become an entrepreneur - and the challenges she's faced along the way.\nYou'll learn why TOP avoided the standard \"disrupter\" model of business, instead becoming a \"challenger\" brand, offering unique products and speaking to customers in ways no one else had.\nYou’ll hear about the importance of surrounding yourself with those who understand your mission and how TOP harnessed the power of their community to generate game-changing energy, passion, and word-of-mouth\nJoin Sue and Thyme as they discuss offering eco-friendly, organic products in an otherwise crowded market, finding your place as a female entrepreneur, and why Lady Gaga proved to be a major inspiration.\nEnjoy!\n\nWhat You'll Learn in this Show:\n\n How Thyme transitioned from a life in the corporate world to that of an entrepreneur, and the significant challenges she met along the way.\n TOP’s path to \"challenger\" brand, offering options that were otherwise unavailable in the market.\n The struggles female entrepreneurs face in the investment space, and how Thyme was inspired by Lady Gaga.\n How to amplify impact by harnessing the power of your most dedicated advocates.\n And so much more...\n\n\nResources:\nWebsite\nX, formerly Twitter\nLinkedIn","duration":2706911,"episodeId":"e2ai0rd","shareLinkPath":"\u002Fcommunitypoweredmarketing\u002Fepisodes\u002FBecoming-A-Challenger-Brand-ft--Thyme-Sullivan-e2ai0rd","shareLinkEmbedPath":"\u002Fcommunitypoweredmarketing\u002Fembed\u002Fepisodes\u002FBecoming-A-Challenger-Brand-ft--Thyme-Sullivan-e2ai0rd","stationId":"eafa5d94","title":"Becoming A Challenger Brand ft. Thyme Sullivan","spotifyUrl":"https:\u002F\u002Fopen.spotify.com\u002Fepisode\u002F6EgdR6fJxaDXUziIKf3Tt1"},{"created":"2023-10-13T20:15:03.000Z","createdUnixTimestamp":1697228103,"isDeleted":false,"modified":"2023-10-20T16:00:02.000Z","publishOn":"2021-10-19T16:15:00.000Z","publishOnUnixTimestamp":1634660100,"hourOffset":4,"podcastEpisodeIsExplicit":false,"podcastEpisodeType":"full","podcastEpisodeUuid":"c199b032-b31e-4211-af38-b29b7218b156","podcastSeasonNumber":1,"description":"\u003Cp\u003EHow do you go about gaining audience insights for your business?\u003C\u002Fp\u003E\n\u003Cp\u003ETraditionally, when brands want to gain insights from their audience about new products, messaging, etc., they would have to hire an outside marketing firm to conduct a research project to gain those insights. While this is certainly effective, it's time-consuming and inefficient, particularly if marketers wish to gain those insights on a continuous basis.\u003C\u002Fp\u003E\n\u003Cp\u003EIn today's episode of Community Powered Marketing, Sue chats with Cristoph Knudsen, VP of Insights for Vesta. During this fascinating discussion, Christoph provides some insight into the challenges faced by businesses looking to gain audience insights using traditional market research companies.\u003C\u002Fp\u003E\n\u003Cp\u003EYou'll learn why one-off research projects are ineffective for businesses looking for real-time insights to help them make better decisions. You'll discover why it's so difficult to keep consumers on research panels engaged over time.\u003C\u002Fp\u003E\n\u003Cp\u003ESue and Christoph discuss the benefits of online communities and how they can help your business engage with consumers and gain powerful insights based on their feedback.\u003C\u002Fp\u003E\n\u003Cp\u003EThey also provide some examples of businesses that use the Vesta online community to build their audience, personalize their messaging and define the unique attributes of their brand.\u003C\u002Fp\u003E\n\u003Cp\u003EJoin Sue and Christoph as they explore the power of leveraging your online community to build your business and make better decisions based on the insights you gain from the process.\u003C\u002Fp\u003E\n\u003Cp\u003EEnjoy!\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr \u002F\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EWhat You'll Learn in this Show:\u003C\u002Fp\u003E\n\u003Cul\u003E\n \u003Cli\u003EWhy hiring a marketing research firm to gain audience insights is both time-consuming and inefficient for many businesses.\u003C\u002Fli\u003E\n \u003Cli\u003EHow Vesta's online community software can address the key insight pain points faced by businesses.\u003C\u002Fli\u003E\n \u003Cli\u003EExamples of best-in-class businesses that are using the Vesta online community to generate powerful insights in real-time and define the unique attributes of their brand. \u003C\u002Fli\u003E\n \u003Cli\u003EThree things you can do right now to leverage your community and generate insights.\u003C\u002Fli\u003E\n \u003Cli\u003EAnd so much more...\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cbr \u002F\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EResources:\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.vesta-go.com\u002F\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003EWebsite\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fvesta-go\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003ELinkedIn\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FVestaSolutions\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003EX, formerly Twitter\u003C\u002Fa\u003E\u003C\u002Fp\u003E","descriptionPreview":"How do you go about gaining audience insights for your business?\nTraditionally, when brands want to gain insights from their audience about new products, messaging, etc., they would have to hire an outside marketing firm to conduct a research project to gain those insights. While this is certainly effective, it's time-consuming and inefficient, particularly if marketers wish to gain those insights on a continuous basis.\nIn today's episode of Community Powered Marketing, Sue chats with Cristoph Knudsen, VP of Insights for Vesta. During this fascinating discussion, Christoph provides some insight into the challenges faced by businesses looking to gain audience insights using traditional market research companies.\nYou'll learn why one-off research projects are ineffective for businesses looking for real-time insights to help them make better decisions. You'll discover why it's so difficult to keep consumers on research panels engaged over time.\nSue and Christoph discuss the benefits of online communities and how they can help your business engage with consumers and gain powerful insights based on their feedback.\nThey also provide some examples of businesses that use the Vesta online community to build their audience, personalize their messaging and define the unique attributes of their brand.\nJoin Sue and Christoph as they explore the power of leveraging your online community to build your business and make better decisions based on the insights you gain from the process.\nEnjoy!\n\nWhat You'll Learn in this Show:\n\n Why hiring a marketing research firm to gain audience insights is both time-consuming and inefficient for many businesses.\n How Vesta's online community software can address the key insight pain points faced by businesses.\n Examples of best-in-class businesses that are using the Vesta online community to generate powerful insights in real-time and define the unique attributes of their brand. \n Three things you can do right now to leverage your community and generate insights.\n And so much more...\n\n\nResources:\nWebsite\nLinkedIn\nX, formerly Twitter","duration":1866213,"episodeId":"e2ai0m0","shareLinkPath":"\u002Fcommunitypoweredmarketing\u002Fepisodes\u002FYou-Are-Gaining-Audience-Insights-Wrong-ft--Christoph-Knudsen-e2ai0m0","shareLinkEmbedPath":"\u002Fcommunitypoweredmarketing\u002Fembed\u002Fepisodes\u002FYou-Are-Gaining-Audience-Insights-Wrong-ft--Christoph-Knudsen-e2ai0m0","stationId":"eafa5d94","title":"You Are Gaining Audience Insights Wrong ft. Christoph Knudsen","spotifyUrl":"https:\u002F\u002Fopen.spotify.com\u002Fepisode\u002F4AHIk7M2012MtB5DtJxRa3"},{"created":"2023-10-13T20:08:21.000Z","createdUnixTimestamp":1697227701,"isDeleted":false,"modified":"2023-10-20T15:56:29.000Z","publishOn":"2021-10-12T16:08:00.000Z","publishOnUnixTimestamp":1634054880,"hourOffset":4,"podcastEpisodeIsExplicit":false,"podcastEpisodeType":"full","podcastEpisodeUuid":"22065607-6687-4560-8311-0e256a5ee8f6","podcastSeasonNumber":1,"description":"\u003Cp\u003EThis episode has been published and can be heard everywhere your podcast is available.\u003C\u002Fp\u003E\n\u003Cp\u003E$323 billion. That's how much brands spend per year on customer loyalty programs - programs that may be literally wasting data (and money.)\u003C\u002Fp\u003E\n\u003Cp\u003ELoyalty programs are a popular way of attracting new customers and engaging existing ones, and they seem to work - the average consumer belongs to about 15 loyalty programs. However, a great many of these programs suffer from poor performance and missed opportunities for the investments that are put into them. \u003C\u002Fp\u003E\n\u003Cp\u003EIn today's episode of Community Powered Marketing, Sue and Cathy discuss the challenges faced by brands and how they can optimize their loyalty programs to become engines of customer engagement.\u003C\u002Fp\u003E\n\u003Cp\u003EYou'll discover why focusing on community building can enhance your loyalty program far beyond the standard \"discount = purchase\" model.\u003C\u002Fp\u003E\n\u003Cp\u003EYou'll learn the importance of targeting your discounts, offers and promotions to the right audience.\u003C\u002Fp\u003E\n\u003Cp\u003EYou'll discover why \"siloing\" your survey and insight data doesn't work, and why sharing it across your company is key to driving personalization and brand connection.\u003C\u002Fp\u003E\n\u003Cp\u003EYou'll also learn why incorporating non-transactional rewards like referrals and advocacy into your loyalty program can turn your program members into an army of consumer advocates for your brand.\u003C\u002Fp\u003E\n\u003Cp\u003EJoin Sue and Cathy as they provide real-world examples of loyalty programs that leverage their data and create powerful and personalized customer service experiences that reward their customers in ways beyond basic discounts.\u003C\u002Fp\u003E\n\u003Cp\u003EEnjoy!\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr \u002F\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EWhat You’ll Learn in this Show:\u003C\u002Fp\u003E\n\u003Cul\u003E\n \u003Cli\u003EFour methods for enhancing your loyalty program through community marketing.\u003C\u002Fli\u003E\n \u003Cli\u003EHow you can ensure your discounts, offers and promotions are being delivered to the right audience - an audience that will become an army of consumer advocates.\u003C\u002Fli\u003E\n \u003Cli\u003EWhy connecting your survey and insight data across your company is key to driving personalization and brand connection.\u003C\u002Fli\u003E\n \u003Cli\u003EWhy you need to incorporate non-transactional rewards like referrals and advocacy into your loyalty program.\u003C\u002Fli\u003E\n \u003Cli\u003EAnd so much more...\u003C\u002Fli\u003E\n\u003Cp\u003E\u003Cbr \u002F\u003E\u003C\u002Fp\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003EResources:\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.vesta-go.com\u002F\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003EWebsite\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fvesta-go\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003ELinkedIn\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FVestaSolutions\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003EX, formerly Twitter\u003C\u002Fa\u003E\u003C\u002Fp\u003E","descriptionPreview":"This episode has been published and can be heard everywhere your podcast is available.\n$323 billion. That's how much brands spend per year on customer loyalty programs - programs that may be literally wasting data (and money.)\nLoyalty programs are a popular way of attracting new customers and engaging existing ones, and they seem to work - the average consumer belongs to about 15 loyalty programs. However, a great many of these programs suffer from poor performance and missed opportunities for the investments that are put into them. \nIn today's episode of Community Powered Marketing, Sue and Cathy discuss the challenges faced by brands and how they can optimize their loyalty programs to become engines of customer engagement.\nYou'll discover why focusing on community building can enhance your loyalty program far beyond the standard \"discount = purchase\" model.\nYou'll learn the importance of targeting your discounts, offers and promotions to the right audience.\nYou'll discover why \"siloing\" your survey and insight data doesn't work, and why sharing it across your company is key to driving personalization and brand connection.\nYou'll also learn why incorporating non-transactional rewards like referrals and advocacy into your loyalty program can turn your program members into an army of consumer advocates for your brand.\nJoin Sue and Cathy as they provide real-world examples of loyalty programs that leverage their data and create powerful and personalized customer service experiences that reward their customers in ways beyond basic discounts.\nEnjoy!\n\nWhat You’ll Learn in this Show:\n\n Four methods for enhancing your loyalty program through community marketing.\n How you can ensure your discounts, offers and promotions are being delivered to the right audience - an audience that will become an army of consumer advocates.\n Why connecting your survey and insight data across your company is key to driving personalization and brand connection.\n Why you need to incorporate non-transactional rewards like referrals and advocacy into your loyalty program.\n And so much more...\n\n\nResources:\nWebsite\nLinkedIn\nX, formerly Twitter","duration":1286296,"episodeId":"e2ai0et","shareLinkPath":"\u002Fcommunitypoweredmarketing\u002Fepisodes\u002FWarning-Signs-That-Your-Loyalty-Program-Is-Lazy-ft--Cathy-Courtney-e2ai0et","shareLinkEmbedPath":"\u002Fcommunitypoweredmarketing\u002Fembed\u002Fepisodes\u002FWarning-Signs-That-Your-Loyalty-Program-Is-Lazy-ft--Cathy-Courtney-e2ai0et","stationId":"eafa5d94","title":"Warning Signs That Your Loyalty Program Is Lazy ft. Cathy Courtney","spotifyUrl":"https:\u002F\u002Fopen.spotify.com\u002Fepisode\u002F6mYAUn220ZzKjhiCdHpAwW"},{"created":"2023-10-13T19:51:23.000Z","createdUnixTimestamp":1697226683,"isDeleted":false,"modified":"2024-07-02T15:31:53.000Z","publishOn":"2021-10-05T16:51:00.000Z","publishOnUnixTimestamp":1633452660,"hourOffset":4,"podcastEpisodeIsExplicit":false,"podcastEpisodeType":"full","podcastEpisodeUuid":"74ac70a6-7995-46b4-b5a8-afc7da9a9b4a","podcastSeasonNumber":1,"description":"\u003Cp\u003EIs your brand storytelling empathy-driven?\u003C\u002Fp\u003E\n\u003Cp\u003EThere's been a growing sense of distrust among audiences toward the media. On the other hand, the trust level toward brands has been increasing. \u003C\u002Fp\u003E\n\u003Cp\u003EIn this episode of \"Community Powered Marketing,\" Sue is joined by Sarah Panus, Brand Storytelling Strategist, CEO and founder of Kindred Speaks and the host of her very own podcast, \"Marketing with Empathy.\" Sarah spent 20 years on the corporate\u002Fagency side of things, running content marketing, brand storytelling, etc. for a number of very large brands. Most recently, she spent 12 years leading the content marketing team at Sleep Number, a billion dollar retailer and manufacturer of beds and bedding accessories.\u003C\u002Fp\u003E\n\u003Cp\u003EThrough their discussion, you'll learn what empathy-driven brand storytelling is and why it's becoming a key tool for marketers.\u003C\u002Fp\u003E\n\u003Cp\u003EYou'll discover why more and more people are feeling unheard and misunderstood, and how brands can utilize data and insights to provide content that can better serve their audiences.\u003C\u002Fp\u003E\n\u003Cp\u003EYou'll learn how marketers and brands can accurately measure the effectiveness their storytelling efforts and use that data to improve.\u003C\u002Fp\u003E\n\u003Cp\u003EYou'll also discover why and audience that feels heard and understood will be more willing to engage and even advocate for your brand.\u003C\u002Fp\u003E\n\u003Cp\u003EJoin Sue and Sarah as they explore the fascinating world of empathy-driven brand storytelling and how it can help your business make more meaningful connections with your audience.\u003C\u002Fp\u003E\n\u003Cp\u003EEnjoy!\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr \u002F\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EWhat You’ll Learn in this Show:\u003C\u002Fp\u003E\n\u003Cul\u003E\n \u003Cli\u003EThe concept of empathy-driven brand storytelling, and why it's more important than ever for brands to connect with their audiences in a meaningful way.\u003C\u002Fli\u003E\n \u003Cli\u003EWhy the pandemic has created a surge in the number of people who feel disconnected and misunderstood - a perfect opportunity for brands to better understand and serve their audiences.\u003C\u002Fli\u003E\n \u003Cli\u003EHow marketers can accurately measure the effectiveness and ROI of their empathy-driven storytelling.\u003C\u002Fli\u003E\n \u003Cli\u003EHow, when your audience feels heard and understood, engagement, retention, repeat actions and referrals increase across the board.\u003C\u002Fli\u003E\n \u003Cli\u003EAnd so much more...\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cbr \u002F\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EResources:\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003EConnect with Sarah Panus:\u003C\u002Fem\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E \u003Ca href=\"https:\u002F\u002Fwww.kindredspeak.com\u002Fpodcast\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003E\"Marketing With Empathy\"\u003C\u002Fa\u003E Podcast\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.kindredspeak.com\u002F\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003EWebsite\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fspanus\u002F\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003ELinkedIn\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr \u002F\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003EConnect with Vesta:\u003C\u002Fem\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.vesta-go.com\u002F\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003EWebsite\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FVestaSolutions\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003EX, Formerly Twitter\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fvesta-go\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003ELinkedIn\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr \u002F\u003E\u003C\u002Fp\u003E","descriptionPreview":"Is your brand storytelling empathy-driven?\nThere's been a growing sense of distrust among audiences toward the media. On the other hand, the trust level toward brands has been increasing. \nIn this episode of \"Community Powered Marketing,\" Sue is joined by Sarah Panus, Brand Storytelling Strategist, CEO and founder of Kindred Speaks and the host of her very own podcast, \"Marketing with Empathy.\" Sarah spent 20 years on the corporate\u002Fagency side of things, running content marketing, brand storytelling, etc. for a number of very large brands. Most recently, she spent 12 years leading the content marketing team at Sleep Number, a billion dollar retailer and manufacturer of beds and bedding accessories.\nThrough their discussion, you'll learn what empathy-driven brand storytelling is and why it's becoming a key tool for marketers.\nYou'll discover why more and more people are feeling unheard and misunderstood, and how brands can utilize data and insights to provide content that can better serve their audiences.\nYou'll learn how marketers and brands can accurately measure the effectiveness their storytelling efforts and use that data to improve.\nYou'll also discover why and audience that feels heard and understood will be more willing to engage and even advocate for your brand.\nJoin Sue and Sarah as they explore the fascinating world of empathy-driven brand storytelling and how it can help your business make more meaningful connections with your audience.\nEnjoy!\n\nWhat You’ll Learn in this Show:\n\n The concept of empathy-driven brand storytelling, and why it's more important than ever for brands to connect with their audiences in a meaningful way.\n Why the pandemic has created a surge in the number of people who feel disconnected and misunderstood - a perfect opportunity for brands to better understand and serve their audiences.\n How marketers can accurately measure the effectiveness and ROI of their empathy-driven storytelling.\n How, when your audience feels heard and understood, engagement, retention, repeat actions and referrals increase across the board.\n And so much more...\n\n\nResources:\nConnect with Sarah Panus:\n \"Marketing With Empathy\" Podcast\nWebsite\nLinkedIn\n\nConnect with Vesta:\nWebsite\nX, Formerly Twitter\nLinkedIn\n","duration":2686973,"episodeId":"e2ahvob","episodeImage":"https:\u002F\u002Fs3-us-west-2.amazonaws.com\u002Fanchor-generated-image-bank\u002Fstaging\u002Fpodcast_uploaded_episode400\u002F39322765\u002F39322765-1719934313687-8ed327de2daf8.jpg","shareLinkPath":"\u002Fcommunitypoweredmarketing\u002Fepisodes\u002FThe-Truth-Behind-Empathy-Driven-Brand-Storytelling-ft-Sarah-Panus-e2ahvob","shareLinkEmbedPath":"\u002Fcommunitypoweredmarketing\u002Fembed\u002Fepisodes\u002FThe-Truth-Behind-Empathy-Driven-Brand-Storytelling-ft-Sarah-Panus-e2ahvob","stationId":"eafa5d94","title":"The Truth Behind Empathy-Driven Brand Storytelling ft: Sarah Panus","spotifyUrl":"https:\u002F\u002Fopen.spotify.com\u002Fepisode\u002F6sPeLFv9ao6DHx4dSrsZvS"},{"created":"2023-10-13T19:45:37.000Z","createdUnixTimestamp":1697226337,"isDeleted":false,"modified":"2024-07-02T15:31:32.000Z","publishOn":"2021-10-01T16:45:00.000Z","publishOnUnixTimestamp":1633106700,"hourOffset":4,"podcastEpisodeIsExplicit":false,"podcastEpisodeType":"full","podcastEpisodeUuid":"7385dfd9-4aca-4894-891a-12e383607064","podcastSeasonNumber":1,"description":"\u003Cp\u003EEach one of your customers is a human being, and as such, they tend to make decisions based more on emotion than logic.\u003C\u002Fp\u003E\n\u003Cp\u003EIn fact, it's estimated that 90% of decisions are based on emotion, with the remaining 10% coming from the practical and logical side. Despite this, many brands continue to focus on that 10% in their marketing efforts, which often limits the impact they can have on their audiences.\u003C\u002Fp\u003E\n\u003Cp\u003EIn today's episode of Community Powered Marketing, Sue chats with Anne Candido, fellow podcaster and founder of Go for 2, a Brand \"Love\" Building consultancy to discuss \"brand\" and how it can be used to create a more human-focused business.\u003C\u002Fp\u003E\n\u003Cp\u003EYou'll learn why \"branding\" is, in reality, a business philosophy that leads to growth and why it's a vital concept for businesses to embrace.\u003C\u002Fp\u003E\n\u003Cp\u003EYou'll learn why so many brands fail to consider the 90% of decisions that are fueled by emotion.\u003C\u002Fp\u003E\n\u003Cp\u003EYou'll discover the value of using testing and learning to gauge reactions, make changes, and develop an ROI that you can reasonably predict and then scale.\u003C\u002Fp\u003E\n\u003Cp\u003EYou'll also learn how large brands are looking to the entrepreneurial world to make much-needed shifts in their culture.\u003C\u002Fp\u003E\n\u003Cp\u003EJoin Sue and Anne as they explore the power of \"brand\" as a noun rather than a verb, and why businesses must learn how to shift from a transactional mindset to a relational one.\u003C\u002Fp\u003E\n\u003Cp\u003EEnjoy!\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr \u002F\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EWhat You’ll Learn in this Show:\u003C\u002Fp\u003E\n\u003Cul\u003E\n \u003Cli\u003EWhy your brand needs to be \"the roots of your business tree\" - the foundation that will help you differentiate in a crowded marketplace.\u003C\u002Fli\u003E\n \u003Cli\u003EWhy so many businesses focus on the 10% of decisions that are fueled by practicality, rather than the 90% that are fueled by emotion.\u003C\u002Fli\u003E\n \u003Cli\u003EThe power of the testing and learning process, and why can help brands avoid the trap of endless debating \"what could work?\" hypotheticals.\u003C\u002Fli\u003E\n \u003Cli\u003EHow large brands are learning to take a page from the entrepreneurial world to make shifts in their culture and find new ways to deliver the right message, at the right time through the right channel.\u003C\u002Fli\u003E\n \u003Cli\u003EAnd so much more...\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003EResources:\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.vesta-go.com\u002F\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003EWebsite\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FVestaSolutions\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003EX, formerly Twitter\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fvesta-go\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003ELinkedIn\u003C\u002Fa\u003E\u003C\u002Fp\u003E","descriptionPreview":"Each one of your customers is a human being, and as such, they tend to make decisions based more on emotion than logic.\nIn fact, it's estimated that 90% of decisions are based on emotion, with the remaining 10% coming from the practical and logical side. Despite this, many brands continue to focus on that 10% in their marketing efforts, which often limits the impact they can have on their audiences.\nIn today's episode of Community Powered Marketing, Sue chats with Anne Candido, fellow podcaster and founder of Go for 2, a Brand \"Love\" Building consultancy to discuss \"brand\" and how it can be used to create a more human-focused business.\nYou'll learn why \"branding\" is, in reality, a business philosophy that leads to growth and why it's a vital concept for businesses to embrace.\nYou'll learn why so many brands fail to consider the 90% of decisions that are fueled by emotion.\nYou'll discover the value of using testing and learning to gauge reactions, make changes, and develop an ROI that you can reasonably predict and then scale.\nYou'll also learn how large brands are looking to the entrepreneurial world to make much-needed shifts in their culture.\nJoin Sue and Anne as they explore the power of \"brand\" as a noun rather than a verb, and why businesses must learn how to shift from a transactional mindset to a relational one.\nEnjoy!\n\nWhat You’ll Learn in this Show:\n\n Why your brand needs to be \"the roots of your business tree\" - the foundation that will help you differentiate in a crowded marketplace.\n Why so many businesses focus on the 10% of decisions that are fueled by practicality, rather than the 90% that are fueled by emotion.\n The power of the testing and learning process, and why can help brands avoid the trap of endless debating \"what could work?\" hypotheticals.\n How large brands are learning to take a page from the entrepreneurial world to make shifts in their culture and find new ways to deliver the right message, at the right time through the right channel.\n And so much more...\n\nResources:\nWebsite\nX, formerly Twitter\nLinkedIn","duration":2865449,"episodeId":"e2ahvio","episodeImage":"https:\u002F\u002Fs3-us-west-2.amazonaws.com\u002Fanchor-generated-image-bank\u002Fstaging\u002Fpodcast_uploaded_episode400\u002F39322765\u002F39322765-1719934292906-9eb8925f5cccb.jpg","shareLinkPath":"\u002Fcommunitypoweredmarketing\u002Fepisodes\u002FWhat-It-Takes-To-Develop-A-Winning-Brand-ft-Anne-Candido-e2ahvio","shareLinkEmbedPath":"\u002Fcommunitypoweredmarketing\u002Fembed\u002Fepisodes\u002FWhat-It-Takes-To-Develop-A-Winning-Brand-ft-Anne-Candido-e2ahvio","stationId":"eafa5d94","title":"What It Takes To Develop A Winning Brand ft: Anne Candido","spotifyUrl":"https:\u002F\u002Fopen.spotify.com\u002Fepisode\u002F47GwXj5qbik0mkW2k5bxRr"},{"created":"2023-10-13T17:17:08.000Z","createdUnixTimestamp":1697217428,"isDeleted":false,"modified":"2024-07-02T15:31:10.000Z","publishOn":"2021-09-28T17:17:00.000Z","publishOnUnixTimestamp":1632849420,"hourOffset":4,"podcastEpisodeIsExplicit":false,"podcastEpisodeType":"full","podcastEpisodeUuid":"7869789c-0e26-4559-b012-9edab0a37aac","podcastSeasonNumber":1,"description":"\u003Cp\u003EIt's every marketer's dream: To create a product that people don't just enjoy, but are passionate about. Such is the case with Clio Snacks, a range of Greek yogurt products dipped in chocolate that provides decent nutrition. \u003C\u002Fp\u003E\n\u003Cp\u003EIn today's episode of Community Powered Marketing, Sue chats with Rachel Moore, Vice President of Marketing for Clio Snacks, who brings some insights into the Clio brand, and how they've empowered their community.\u003C\u002Fp\u003E\n\u003Cp\u003EYou'll discover the origins of Clio Snacks, including their founder's story and the passionate love their customers have shown right from the beginning.\u003C\u002Fp\u003E\n\u003Cp\u003EYou'll learn about the Clio Cravings Club, an ambassador program designed to make members feel as if they are a vital part of the brand's journey, aiding in areas such as innovation and receiving sneak peeks at new products.\u003C\u002Fp\u003E\n\u003Cp\u003EYou'll discover why embracing and engaging with your early adopter audience is so vital to creating a powerful and passionate community.\u003C\u002Fp\u003E\n\u003Cp\u003EYou'll also learn how you can leverage your engaged and passionate community to drive innovation within your brand.\u003C\u002Fp\u003E\n\u003Cp\u003EJoin Sue and Rachel as they explore the extraordinary story of Clio snacks, and offer some insights that can be implemented into your brand.\u003C\u002Fp\u003E\n\u003Cp\u003EEnjoy!\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr \u002F\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EWhat You’ll Learn in this Show:\u003C\u002Fp\u003E\n\u003Cul\u003E\n \u003Cli\u003EBackground on the Clio brand's beginnings, their founder's story and the tremendous passion and brand loyalty that's it has enjoyed.\u003C\u002Fli\u003E\n \u003Cli\u003EThe origins of the Clio Cravings Club, an ambassador program designed to make members feel as if they are part of the brand, not just consumers.\u003C\u002Fli\u003E\n \u003Cli\u003EThe importance of embracing and engaging with your early adopter audience, what Clio calls their \"VIPs.\"\u003C\u002Fli\u003E\n \u003Cli\u003EHow to leverage your engaged and passionate community to drive innovation within your brand.\u003C\u002Fli\u003E\n \u003Cli\u003EAnd so much more...\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cbr \u002F\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EResources: \u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.vesta-go.com\u002F\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003EWebsite\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FVestaSolutions\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003EX, formerly Twitter\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fvesta-go\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003ELinkedIn\u003C\u002Fa\u003E\u003C\u002Fp\u003E","descriptionPreview":"It's every marketer's dream: To create a product that people don't just enjoy, but are passionate about. Such is the case with Clio Snacks, a range of Greek yogurt products dipped in chocolate that provides decent nutrition. \nIn today's episode of Community Powered Marketing, Sue chats with Rachel Moore, Vice President of Marketing for Clio Snacks, who brings some insights into the Clio brand, and how they've empowered their community.\nYou'll discover the origins of Clio Snacks, including their founder's story and the passionate love their customers have shown right from the beginning.\nYou'll learn about the Clio Cravings Club, an ambassador program designed to make members feel as if they are a vital part of the brand's journey, aiding in areas such as innovation and receiving sneak peeks at new products.\nYou'll discover why embracing and engaging with your early adopter audience is so vital to creating a powerful and passionate community.\nYou'll also learn how you can leverage your engaged and passionate community to drive innovation within your brand.\nJoin Sue and Rachel as they explore the extraordinary story of Clio snacks, and offer some insights that can be implemented into your brand.\nEnjoy!\n\nWhat You’ll Learn in this Show:\n\n Background on the Clio brand's beginnings, their founder's story and the tremendous passion and brand loyalty that's it has enjoyed.\n The origins of the Clio Cravings Club, an ambassador program designed to make members feel as if they are part of the brand, not just consumers.\n The importance of embracing and engaging with your early adopter audience, what Clio calls their \"VIPs.\"\n How to leverage your engaged and passionate community to drive innovation within your brand.\n And so much more...\n\n\nResources: \nWebsite\nX, formerly Twitter\nLinkedIn","duration":2183003,"episodeId":"e2ahp5d","episodeImage":"https:\u002F\u002Fs3-us-west-2.amazonaws.com\u002Fanchor-generated-image-bank\u002Fstaging\u002Fpodcast_uploaded_episode400\u002F39322765\u002F39322765-1719934270784-038a7c8b65573.jpg","shareLinkPath":"\u002Fcommunitypoweredmarketing\u002Fepisodes\u002FClio-Snacks-Achieving-The-Marketers-Dream-ft-Rachel-Moore-e2ahp5d","shareLinkEmbedPath":"\u002Fcommunitypoweredmarketing\u002Fembed\u002Fepisodes\u002FClio-Snacks-Achieving-The-Marketers-Dream-ft-Rachel-Moore-e2ahp5d","stationId":"eafa5d94","title":"Clio Snacks Achieving The Marketer’s Dream ft: Rachel Moore","spotifyUrl":"https:\u002F\u002Fopen.spotify.com\u002Fepisode\u002F1BbkI5YbHgH8LorRoaQqfs"},{"created":"2023-10-13T14:08:16.000Z","createdUnixTimestamp":1697206096,"isDeleted":false,"modified":"2024-07-02T15:30:38.000Z","publishOn":"2021-09-28T16:30:00.000Z","publishOnUnixTimestamp":1632846600,"hourOffset":4,"podcastEpisodeIsExplicit":false,"podcastEpisodeType":"full","podcastEpisodeUuid":"b474d49e-e7e2-4b29-8e31-f7c9b4449ed0","podcastSeasonNumber":1,"description":"\u003Cp\u003EWhat is the purpose of an advocate community, and how does it differ from a social platform or an affiliate program?\u003C\u002Fp\u003E\n\u003Cp\u003EOne of the biggest challenges faced by brands who are building communities is the trap of creating a place where people come, grab a perk for joining, and then disappear. In addition, many brands suffer from a lack of cross-functionality, leading to lost insights and lower engagement.\u003C\u002Fp\u003E\n\u003Cp\u003EIn today's episode of Community Powered Marketing, Sue sits down with Amanda Allbee of Grubhub to discuss the initiatives they've implemented to address these very issues and create a thriving and engaged community among Grubhub's diners.\u003C\u002Fp\u003E\n\u003Cp\u003EYou'll learn what went into Grubhub's decision to build an advocate community that went beyond a simple social platform.\u003C\u002Fp\u003E\n\u003Cp\u003EYou'll discover how they've been able to create a powerful collaborative and cross-functional environment that combines the expertise of multiple teams and technologies. \u003C\u002Fp\u003E\n\u003Cp\u003EYou'll find out why nurturing deeper relationships with your customers and acting on their feedback has become table stakes when it comes to audience engagement and community building.\u003C\u002Fp\u003E\n\u003Cp\u003EYou'll also learn how the community you create with your customers can help support forward-thinking initiatives that benefit others in meaningful ways.\u003C\u002Fp\u003E\n\u003Cp\u003EJoin Sue and Amanda as they discuss the power of an engaged and responsive community and how it can help your brand grow.\u003C\u002Fp\u003E\n\u003Cp\u003EEnjoy!\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cbr \u002F\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EWhat You’ll Learn in this Show:\u003C\u002Fp\u003E\n\u003Cul\u003E\n \u003Cli\u003EWhy Grubhub chose to build an advocate community and the factors that went into making that decision.\u003C\u002Fli\u003E\n \u003Cli\u003EHow they've been able to create a collaborative and cross-functional environment where multiple teams and technologies come together to create a better experience for their diners.\u003C\u002Fli\u003E\n \u003Cli\u003EWhy Grubhub believes that listening to their community and taking the feedback they receive seriously is absolutely essential for building brand love.\u003C\u002Fli\u003E\n \u003Cli\u003EHow communities can help support exciting and forward-thinking initiatives, not just be a tool for rewarding members with perks.\u003C\u002Fli\u003E\n \u003Cli\u003EAnd so much more...\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E\u003Cbr \u002F\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EResources:\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.vesta-go.com\u002F\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003EWebsite\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FVestaSolutions\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003EX, formerly Twitter\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fvesta-go\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003ELinkedIn\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fvesta-go\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003E\u003Cbr \u002F\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E","descriptionPreview":"What is the purpose of an advocate community, and how does it differ from a social platform or an affiliate program?\nOne of the biggest challenges faced by brands who are building communities is the trap of creating a place where people come, grab a perk for joining, and then disappear. In addition, many brands suffer from a lack of cross-functionality, leading to lost insights and lower engagement.\nIn today's episode of Community Powered Marketing, Sue sits down with Amanda Allbee of Grubhub to discuss the initiatives they've implemented to address these very issues and create a thriving and engaged community among Grubhub's diners.\nYou'll learn what went into Grubhub's decision to build an advocate community that went beyond a simple social platform.\nYou'll discover how they've been able to create a powerful collaborative and cross-functional environment that combines the expertise of multiple teams and technologies. \nYou'll find out why nurturing deeper relationships with your customers and acting on their feedback has become table stakes when it comes to audience engagement and community building.\nYou'll also learn how the community you create with your customers can help support forward-thinking initiatives that benefit others in meaningful ways.\nJoin Sue and Amanda as they discuss the power of an engaged and responsive community and how it can help your brand grow.\nEnjoy!\n\nWhat You’ll Learn in this Show:\n\n Why Grubhub chose to build an advocate community and the factors that went into making that decision.\n How they've been able to create a collaborative and cross-functional environment where multiple teams and technologies come together to create a better experience for their diners.\n Why Grubhub believes that listening to their community and taking the feedback they receive seriously is absolutely essential for building brand love.\n How communities can help support exciting and forward-thinking initiatives, not just be a tool for rewarding members with perks.\n And so much more...\n\n\nResources:\nWebsite\nX, formerly Twitter\nLinkedIn\n","duration":1601131,"episodeId":"e2ahi5i","episodeImage":"https:\u002F\u002Fs3-us-west-2.amazonaws.com\u002Fanchor-generated-image-bank\u002Fstaging\u002Fpodcast_uploaded_episode400\u002F39322765\u002F39322765-1719934238935-cba7336172e0d.jpg","shareLinkPath":"\u002Fcommunitypoweredmarketing\u002Fepisodes\u002FGrubhubs-Brand-Loyalists-Strategy-Breakdown-ft-Amanda-Allbee-e2ahi5i","shareLinkEmbedPath":"\u002Fcommunitypoweredmarketing\u002Fembed\u002Fepisodes\u002FGrubhubs-Brand-Loyalists-Strategy-Breakdown-ft-Amanda-Allbee-e2ahi5i","stationId":"eafa5d94","title":"Grubhub’s “Brand Loyalists” Strategy Breakdown ft: Amanda Allbee","spotifyUrl":"https:\u002F\u002Fopen.spotify.com\u002Fepisode\u002F3nTyySMBio8sCssIaAa0ON"},{"created":"2023-10-13T13:12:13.000Z","createdUnixTimestamp":1697202733,"isDeleted":false,"modified":"2024-07-02T15:30:03.000Z","publishOn":"2021-09-28T15:22:00.000Z","publishOnUnixTimestamp":1632842520,"hourOffset":4,"podcastEpisodeIsExplicit":false,"podcastEpisodeType":"full","podcastEpisodeUuid":"bc343ae6-b1f4-408d-8a51-8a24e1b2324e","podcastSeasonNumber":1,"description":"\u003Cp\u003EMarketing is often about seeing opportunities and acting on them. However, for every opportunity that's been successfully acted upon, there are countless more that were missed.\u003C\u002Fp\u003E\n\u003Cp\u003EIn this first episode of \"Community Powered Marketing,\" your host, Sue Frech, provides a sneak peek at the kind of information and advice you can expect from the podcast. \u003C\u002Fp\u003E\n\u003Cp\u003EYou'll learn about her early career with an event marketing company, and how the traditional model of handing out endless samples at large events never created the kind of authentic connection that audiences want.\u003C\u002Fp\u003E\n\u003Cp\u003EYou'll discover how Facebook turned the entire digital marketing on its head in 2013, suppressing branded content and charging those brands to access the audiences they had built through the platform.\u003C\u002Fp\u003E\n\u003Cp\u003EYou'll learn how this shift created a powerful opportunity for Sue's own company, Vesta - which was acquired by \u003Ca href=\"https:\u002F\u002Fwww.tintup.com\u002F\" target=\"_blank\" rel=\"ugc noopener noreferrer\"\u003ETINT \u003C\u002Fa\u003E - to help brands take back their relationships with the customers - leveraging the power of community.\u003C\u002Fp\u003E\n\u003Cp\u003EYou'll also find out what you can expect from upcoming episodes of the podcast, including interviews with marketers who are inspiring customers to become authentic influencers, empathy-driven storytelling and, of course, the power of data.\u003C\u002Fp\u003E\n\u003Cp\u003EJoin Sue as she guides you through a new way to look at digital marketing: creating a branded community!\u003C\u002Fp\u003E\n\u003Cp\u003EEnjoy!\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EWhat You’ll Learn in this Show:\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cul\u003E\n \u003Cli\u003EA little about her early career with an event marketing company, and the lessons she learned from observing missed opportunities.\u003C\u002Fli\u003E\n \u003Cli\u003EHow Facebook changed the entire marketing game in 2013, primarily by suppressing branded content and charging brands to access the massive audiences built through the platform.\u003C\u002Fli\u003E\n \u003Cli\u003EThe opportunities that arose for her own business from that seismic shift in the digital marketing model.\u003C\u002Fli\u003E\n \u003Cli\u003EWhy Sue created the podcast and what you can expect to find in upcoming episodes.\u003C\u002Fli\u003E\n \u003Cli\u003EAnd so much more...\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E","descriptionPreview":"Marketing is often about seeing opportunities and acting on them. 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At a time of seismic change, community is the single most important tool to drive customer acquisition, retention, and sales. Each episode will help you discover how to cultivate your community, mobilize your brand evangelists, and build a game-changing relationship with your most valuable consumers. Your audience is waiting.</span></div></div><div class="sc-cyiSGL hUdhTR"><a class="Button-sc-y0gtbx-0 hFRcvf encore-text-body-small-bold encore-gray-set" href="https://open.spotify.com/show/7jG2lsNxDyvdulZsxDtfwn" target="_blank" rel="noopener noreferrer" data-encore-id="buttonSecondary"><span aria-hidden="true" class="IconWrapper__Wrapper-sc-ihacte-0 euFSgB"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 16 16" class="Svg-sc-ytk21e-0 dbYkfl"><path d='M8.319.006A8.003 8.003 0 0 0 .006 7.683a7.998 7.998 0 0 0 7.677 8.31A8 8 0 0 0 8.319.006Zm3.377 11.72a.478.478 0 0 1-.652.179 9.612 9.612 0 0 0-3.426-1.165 9.599 9.599 0 0 0-3.613.176.479.479 0 0 1-.226-.93c1.3-.316 2.637-.38 3.972-.193 1.336.188 2.602.62 3.765 1.28.228.13.309.422.178.652l.002.001Zm1.05-2.1a.62.62 0 0 1-.841.25A11.793 11.793 0 0 0 7.923 8.57a11.775 11.775 0 0 0-4.188.158.622.622 0 0 1-.74-.473.62.62 0 0 1 .473-.739 13.032 13.032 0 0 1 4.626-.176c1.552.217 3.031.704 4.4 1.444a.62.62 0 0 1 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jURkty"><a href="https://music.amazon.com/podcasts/26f1a547-70fa-49be-af63-b90db01947c8/community-powered-marketing" target="_blank" rel="noopener noreferrer" data-encore-id="textLink" class="Link-sc-k8gsk-0 jVkpyL"><div class="sc-eNsFZJ gvoMtD"><img src="//d12xoj7p9moygp.cloudfront.net/images/podcast/logo-square/006/amazon_music.png" srcSet="//d12xoj7p9moygp.cloudfront.net/images/podcast/logo-square/006/amazon_music.png 1x, //d12xoj7p9moygp.cloudfront.net/images/podcast/logo-square/006/amazon_music@2x.png 2x" alt="Amazon Music Logo" height="28" width="28"/></div></a><a href="https://open.spotify.com/show/7jG2lsNxDyvdulZsxDtfwn" target="_blank" rel="noopener noreferrer" data-encore-id="textLink" class="Link-sc-k8gsk-0 jVkpyL"><div class="sc-eNsFZJ gvoMtD"><img src="//d12xoj7p9moygp.cloudfront.net/images/podcast/logo-square/006/spotify.png" srcSet="//d12xoj7p9moygp.cloudfront.net/images/podcast/logo-square/006/spotify.png 1x, 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data-cy="episodePlayer" class="sc-kXpZVL lhnXwl"><div class="sc-iWxYvc bfrUfD"><div class="sc-kagQDH dYquPA"><div><img alt="Currently playing episode" src="https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo400/39322765/39322765-1705957907810-9dbf7719ae6ab.jpg" class="sc-bvFjSM fSmQDv"/></div><div class="sc-jNIHDZ kKsGkv"><div class="sc-btzvCO bQhIXq"><div data-grid="logo" class="sc-fxCHUF kkztnT"><button class="Button-sc-1dqy6lx-0 jfJgov encore-text-body-medium-bold sc-fWhmDH kFhSln" style="width:10.5px;height:10.5px;position:absolute;right:12px;top:12px" aria-label="Play audio" data-encore-id="buttonTertiary"><svg width="10.5" height="10.5"><g transform="translate(0,10.5)"><g transform="scale(1,-1)"><rect x="0" y="0" width="2" height="3.5" fill="var(--text-subdued, #656565)"><animateTransform attributeType="xml" attributeName="transform" type="scale" values="1,1; 1,3; 1,1" begin="0s" dur="0.8s" repeatCount="indefinite"></animateTransform></rect><rect x="4" y="0" 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Tiffany Pegues</div></div></h2></div><div data-grid="byline" class="sc-fxCHUF xCOzV"><h3 class="encore-text encore-text-body-small encore-internal-color-text-subdued" data-encore-id="text" style="padding-block-end:8px">Community Powered Marketing<span class="sc-cDdqiM fekkui">Jan 24, 2024</span></h3></div><div data-grid="play" class="sc-fxCHUF kJnpWI"><button aria-label="Play icon" data-encore-id="buttonPrimary" data-is-icon-only="true" class="Button-sc-qlcn5g-0 bZmyWF"><span class="ButtonInner-sc-14ud5tc-0 hrQNxD encore-bright-accent-set"><span aria-hidden="true" class="IconWrapper__Wrapper-sc-1hf1hjl-0 LEJbl"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 16 16" class="Svg-sc-ytk21e-0 dbYkfl"><path d='M3 1.713a.7.7 0 0 1 1.05-.607l10.89 6.288a.7.7 0 0 1 0 1.212L4.05 14.894A.7.7 0 0 1 3 14.288V1.713z'/></svg></span></span><span class="ButtonFocus-sc-2hq6ey-0 jgtznT"></span></button></div><div data-grid="support" class="sc-fxCHUF cgImMz"></div><div data-grid="share" class="sc-fxCHUF ipNdyJ"><button class="Button-sc-1dqy6lx-0 jfJgov encore-text-body-medium-bold" data-encore-id="buttonTertiary"><span aria-hidden="true" class="IconWrapper__Wrapper-sc-16usrgb-0 fpEhSj"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 24 24" class="Svg-sc-ytk21e-0 dVlSVd"><path d='M3 8a1 1 0 0 1 1-1h3.5v2H5v11h14V9h-2.5V7H20a1 1 0 0 1 1 1v13a1 1 0 0 1-1 1H4a1 1 0 0 1-1-1V8z'/><path d='M12 12.326a1 1 0 0 0 1-1V3.841l1.793 1.793a1 1 0 1 0 1.414-1.414L12 .012 7.793 4.22a1 1 0 1 0 1.414 1.414L11 3.84v7.485a1 1 0 0 0 1 1z'/></svg></span>Share</button></div><div data-grid="ellapsed" class="sc-fxCHUF eYJDgO"><span class="encore-text encore-text-marginal encore-internal-color-text-subdued" data-encore-id="text"><span>00:00</span></span></div><div data-grid="duration" class="sc-fxCHUF bbGRyK"><span class="encore-text encore-text-marginal encore-internal-color-text-subdued" data-encore-id="text">34:35</span></div></div><button aria-label="Audio seek bar" class="sc-bIdsSu gqvnEx sc-jLCTob hNLOCR" style="width:100%;height:8px;cursor:pointer;display:flex;padding:0"><svg width="100%" height="8"><rect x="0" y="0" height="100%" width="100%" fill="var(--decorative-subdued, #dedede)"></rect><rect x="0" y="0" height="100%" width="0%" fill="var(--essential-bright-accent, #159542)"></rect><rect x="0%" y="0" height="100%" width="100%" fill="var(--decorative-subdued, #dedede)"></rect><rect x="0%" y="0" height="100%" width="0%" fill="var(--essential-bright-accent, #159542)"></rect></svg></button></div></div></div></div><div data-cy="episodeFeed" class="sc-kKRQWd odGUG"><a href="/communitypoweredmarketing/episodes/Consumer-guided-Digital-Marketing-ft--Tiffany-Pegues-e2eu825" class="sc-jHAMdM bHEEWv"><div class="sc-fMZqXZ bQvMSi"></div><div class="sc-fKaQUn crlNdn"><img src="https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo400/39322765/39322765-1705957907810-9dbf7719ae6ab.jpg" alt="Consumer-guided Digital Marketing ft. Tiffany Pegues" class="sc-cPBziu kRxIGf"/><div class="sc-eWSoVF cKJtSv"><button aria-label="Play icon" data-encore-id="buttonPrimary" data-is-icon-only="true" class="Button-sc-qlcn5g-0 hodmcc"><span class="ButtonInner-sc-14ud5tc-0 kbmPyO encore-base-set"><span aria-hidden="true" class="IconWrapper__Wrapper-sc-1hf1hjl-0 LEJbl"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 16 16" class="Svg-sc-ytk21e-0 dbYkfl"><path d='M3 1.713a.7.7 0 0 1 1.05-.607l10.89 6.288a.7.7 0 0 1 0 1.212L4.05 14.894A.7.7 0 0 1 3 14.288V1.713z'/></svg></span></span><span class="ButtonFocus-sc-2hq6ey-0 jgtznT"></span></button></div></div><div class="sc-gKiAqd dECnPP"><h4 class="encore-text encore-text-body-medium-bold encore-internal-color-text-base" data-encore-id="text" style="padding-block-end:4px" data-cy="episodeFeedTitle"><div line="2" class="sc-fvBeuu dRgxUR">Consumer-guided Digital Marketing ft. Tiffany Pegues</div></h4><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP sc-iKrCLI jYbTgp kfKWfZ" data-encore-id="text"><div class="sc-iPczwg cAjOk"><div numMaxLines="2" class="sc-kwkYWV cOtFMd"><div><p>In this exciting episode, Sue Frech sat down with Tiffany Pegues, Head of Social, Search, and CRM at Church & Dwight Co. </p> <p><br /></p> <p>Tiffany shares insights into the digital strategies she leads, emphasizing the importance of authentic voices in brand communities and the power of consumer energy. </p> <p><br /></p> <p>We discuss the challenges of keeping up with social media algorithms and the role of brand communities in advocacy. Tiffany also provides valuable advice for marketers looking to start a brand-owned community. </p> <p><br /></p> <p>Looking ahead to 2024, she highlights the opportunities and challenges in social commerce and the significance of user-generated content. Plus, Tiffany shares her thoughts on AI's role in revolutionizing marketing productivity. </p> <p><br /></p> <p>Tune in for a dynamic discussion on the ever-evolving landscape of digital marketing!</p></div></div></div></span></div><div class="sc-gsKnMy XUapb"><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP jYbTgp" data-encore-id="text">Jan 24, 2024</span><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP jYbTgp" data-encore-id="text">34:35</span></div></a><a href="/communitypoweredmarketing/episodes/Resolutions-for-The-New-Year---Elevating-Your-Marketing-Through-Community-ft--the-Vesta-Team-e2ai1i6" class="sc-jHAMdM bHEEWv"><div class="sc-fKaQUn crlNdn"><img src="https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo400/39322765/39322765-1705957907810-9dbf7719ae6ab.jpg" alt="Resolutions for The New Year - Elevating Your Marketing Through Community ft. the Vesta Team" class="sc-cPBziu kRxIGf"/><div class="sc-eWSoVF cKJtSv"><button aria-label="Play icon" data-encore-id="buttonPrimary" data-is-icon-only="true" class="Button-sc-qlcn5g-0 hodmcc"><span class="ButtonInner-sc-14ud5tc-0 kbmPyO encore-base-set"><span aria-hidden="true" class="IconWrapper__Wrapper-sc-1hf1hjl-0 LEJbl"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 16 16" class="Svg-sc-ytk21e-0 dbYkfl"><path d='M3 1.713a.7.7 0 0 1 1.05-.607l10.89 6.288a.7.7 0 0 1 0 1.212L4.05 14.894A.7.7 0 0 1 3 14.288V1.713z'/></svg></span></span><span class="ButtonFocus-sc-2hq6ey-0 jgtznT"></span></button></div></div><div class="sc-gKiAqd dECnPP"><h4 class="encore-text encore-text-body-medium-bold encore-internal-color-text-base" data-encore-id="text" style="padding-block-end:4px" data-cy="episodeFeedTitle"><div line="2" class="sc-fvBeuu dRgxUR">Resolutions for The New Year - Elevating Your Marketing Through Community ft. the Vesta Team</div></h4><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP sc-iKrCLI jYbTgp kfKWfZ" data-encore-id="text"><div class="sc-iPczwg cAjOk"><div numMaxLines="2" class="sc-kwkYWV cOtFMd"><div><p>It can be sad to see a podcast season draw to a close. But when you focus on translating a season of learnings and insights into bite-sized, actionable steps to drive impact in the year ahead, it can become something to eagerly anticipate.</p> <p>For the finale of season one, host Sue Frech brought together members of her team to dish on the highlights of the season. With over 30 years of collective community marketing experience, Cathy Courtney, Vice President of Marketing, Mary Gilbert, Director, Business Development, and Jordan Ben, Brand and Marketing Strategist, identified key takeaways and shared how to translate all of the Community Powered Marketing podcast inspiration into impactful next steps. </p> <p>You’ll hear which episodes and guests challenged the panel members to think differently and what they took away from them. </p> <p>You’ll learn some of the ways community marketing is helping marketers face emerging challenges and actionable tips that you can use in 2022.</p> <p>You’ll discover some of the brands whose initiatives and ideas are inspiring the panel as we move into the new year, including Drunk Elephant, Yumi, Little Spoon, Liquid IV, and Olly.</p> <p>And you’ll be inspired to craft brand resolutions to harness the power of advocacy, insights, and engagement through community marketing.</p> <p>Join Sue and her team as they discuss the lessons, inspirations, and insights they've taken from this season.</p> <p>Enjoy!</p> <p><br /></p> <p>What You'll Learn in this Show:</p> <ul> <li>Which podcast episodes of the season spoke to each of the panel members, and the “aha” moments they took away from them.</li> <li>Unique community marketing insights from the panel and actionable tips that you can use in 2022.</li> <li>The marketing resolutions this season’s guests have inspired for our panelists. </li> <li>The industries and brands that our panelists think are primed to benefit from community marketing. </li> <li>And so much more...</li> <p><br /></p> </ul> <p>Resources:</p> <p><a href="https://www.vesta-go.com/" target="_blank" rel="ugc noopener noreferrer">Website</a></p> <p><a href="https://twitter.com/VestaSolutions" target="_blank" rel="ugc noopener noreferrer">X, formerly Twitter</a></p> <p><a href="https://www.linkedin.com/company/vesta-go" target="_blank" rel="ugc noopener noreferrer">LinkedIn</a></p></div></div></div></span></div><div class="sc-gsKnMy XUapb"><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP jYbTgp" data-encore-id="text">Dec 07, 2021</span><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP jYbTgp" data-encore-id="text">33:58</span></div></a><a href="/communitypoweredmarketing/episodes/Why-Growth-Shop-Believes-You-Need-a-Community-Now-ft--Mark-Patchett-e2ai1d4" class="sc-jHAMdM bHEEWv"><div class="sc-fKaQUn crlNdn"><img src="https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo400/39322765/39322765-1705957907810-9dbf7719ae6ab.jpg" alt="Why Growth Shop Believes You Need a Community Now ft. Mark Patchett" class="sc-cPBziu kRxIGf"/><div class="sc-eWSoVF cKJtSv"><button aria-label="Play icon" data-encore-id="buttonPrimary" data-is-icon-only="true" class="Button-sc-qlcn5g-0 hodmcc"><span class="ButtonInner-sc-14ud5tc-0 kbmPyO encore-base-set"><span aria-hidden="true" class="IconWrapper__Wrapper-sc-1hf1hjl-0 LEJbl"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 16 16" class="Svg-sc-ytk21e-0 dbYkfl"><path d='M3 1.713a.7.7 0 0 1 1.05-.607l10.89 6.288a.7.7 0 0 1 0 1.212L4.05 14.894A.7.7 0 0 1 3 14.288V1.713z'/></svg></span></span><span class="ButtonFocus-sc-2hq6ey-0 jgtznT"></span></button></div></div><div class="sc-gKiAqd dECnPP"><h4 class="encore-text encore-text-body-medium-bold encore-internal-color-text-base" data-encore-id="text" style="padding-block-end:4px" data-cy="episodeFeedTitle"><div line="2" class="sc-fvBeuu dRgxUR">Why Growth Shop Believes You Need a Community Now ft. Mark Patchett</div></h4><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP sc-iKrCLI jYbTgp kfKWfZ" data-encore-id="text"><div class="sc-iPczwg cAjOk"><div numMaxLines="2" class="sc-kwkYWV cOtFMd"><div><p>Today's guest could be called a guru of growth. Over the past decade, he has focused on building lean growth teams to rapidly scale businesses, working obsessively to crack the blueprint of successful fast-growth companies. </p> <p>Along the way, he’s driven over $1 Billion in revenue, worked at over 250 companies, from hyper-growth startups to global brands, spent thousands of hours studying everything from UX to market research, built training programs, and so much more. So naturally, when he launched his own business, it was christened the <a href="https://growth.shop/" target="_blank" rel="ugc noopener noreferrer">Growth Shop</a>.</p> <p>In today's episode of Community Powered Marketing, Sue chats with Mark Patchett, founder of Growth Shop, an innovative growth marketing advisory and startup accelerator that works primarily with D2C e-commerce brands to help them create exponential and sustainable growth. They also devise, launch, scale and manage an ever-growing brand portfolio of their own, expanding it by 70x in 2020.</p> <p>You’ll discover how Mark and the Growth Shop team developed their "secret sauce," identifying the mechanics of successful and speedy growth that can be replicated time and time again for brands.</p> <p>You'll hear about the "unfair advantage" Mark and his team offer to their clients, leveraging the power of technology and community.</p> <p>You’ll learn why he believes the community is the outcome of really “getting it” and building a brand that resonates beyond the utility of the product or service you’re selling. </p> <p>You’ll explore how brands that gained during the pandemic can understand what comes next and work to retain loyalty. </p> <p>Join Sue and Mark as they discuss the way community-building will be a key factor in brand development now and into the future.</p> <p>Enjoy!</p> <p><br /></p> <p>What You'll Learn in this Show:</p> <ul> <li>Why Mark is passionate about Ukraine and the opportunities its employee base offer to fast-growth companies.</li> <li>The critical role of Growth Shop’s Head of Happiness as a custodian of values and monitor of culture to make sure the team doesn’t burn out on its rapid rise. </li> <li>The value of engagement and why taking a qualitative approach to understanding your consumer journey will reveal deeper and more meaningful learnings.</li> <li>The inspiration for “Authentic Authenticity” - his idea for a book title - and the critical importance of ensuring your brand’s “why” is honest. </li> <li>And so much more...</li> </ul> <p><br /></p> <p>Resources:</p> <p><em>Connect with Mark & Growth Shop:</em></p> <p><a href="https://growth.shop/" target="_blank" rel="ugc noopener noreferrer">Website</a></p> <p><a href="https://www.linkedin.com/in/markpatchett/?originalSubdomain=uk" target="_blank" rel="ugc noopener noreferrer">Mark's LinkedIn</a></p> <p><br /></p> <p><a href="https://www.vesta-go.com/" target="_blank" rel="ugc noopener noreferrer"><br /></a></p> <p><a href="https://www.linkedin.com/company/vesta-go" target="_blank" rel="ugc noopener noreferrer"><br /></a></p> <p><a href="https://twitter.com/VestaSolutions" target="_blank" rel="ugc noopener noreferrer"><br /></a></p></div></div></div></span></div><div class="sc-gsKnMy XUapb"><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP jYbTgp" data-encore-id="text">Nov 30, 2021</span><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP jYbTgp" data-encore-id="text">38:57</span></div></a><a href="/communitypoweredmarketing/episodes/Skratch-Labs-Strategy-for-Scaling-Your-Business-Through-Community-ft-Joy-Shure-e2ai191" class="sc-jHAMdM bHEEWv"><div class="sc-fKaQUn crlNdn"><img src="https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo400/39322765/39322765-1705957907810-9dbf7719ae6ab.jpg" alt="Skratch Labs’ Strategy for Scaling Your Business Through Community ft: Joy Shure" class="sc-cPBziu kRxIGf"/><div class="sc-eWSoVF cKJtSv"><button aria-label="Play icon" data-encore-id="buttonPrimary" data-is-icon-only="true" class="Button-sc-qlcn5g-0 hodmcc"><span class="ButtonInner-sc-14ud5tc-0 kbmPyO encore-base-set"><span aria-hidden="true" class="IconWrapper__Wrapper-sc-1hf1hjl-0 LEJbl"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 16 16" class="Svg-sc-ytk21e-0 dbYkfl"><path d='M3 1.713a.7.7 0 0 1 1.05-.607l10.89 6.288a.7.7 0 0 1 0 1.212L4.05 14.894A.7.7 0 0 1 3 14.288V1.713z'/></svg></span></span><span class="ButtonFocus-sc-2hq6ey-0 jgtznT"></span></button></div></div><div class="sc-gKiAqd dECnPP"><h4 class="encore-text encore-text-body-medium-bold encore-internal-color-text-base" data-encore-id="text" style="padding-block-end:4px" data-cy="episodeFeedTitle"><div line="2" class="sc-fvBeuu dRgxUR">Skratch Labs’ Strategy for Scaling Your Business Through Community ft: Joy Shure</div></h4><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP sc-iKrCLI jYbTgp kfKWfZ" data-encore-id="text"><div class="sc-iPczwg cAjOk"><div numMaxLines="2" class="sc-kwkYWV cOtFMd"><div><p>Dr. Allen Lim was working as a sport scientist and coach for a professional cycling team when he decided that the sport drinks available to athletes contained too many artificial ingredients, which reduced performance. </p> <p>So he began making his own "secret drink mix” in his kitchen using less sugar, no artificial ingredients, and real fruit.</p> <p>His "secret" soon got out and Skratch Labs was born, offering healthier drinks to athletes, firefighters, and active people looking for a better solution. </p> <p>In today's episode of Community Powered Marketing, Sue chats with Joy Shure, resident Social Media & Loyalty Program Manager at <a href="https://www.skratchlabs.com/" target="_blank" rel="ugc noopener noreferrer">Skratch Labs</a>, who heads up the company's social media and loyalty program.</p> <p>You'll discover why Skratch Labs eschews traditional Ambassador programs and created an inclusive rewards program that focuses on bettering the lives of its members and their local communities.</p> <p>You’ll hear how to foster great conversations and to collect feedback to align your company and products with your consumers.</p> <p>You'll learn how Joy has adapted the company's social media presence to only provide content that creates actual value for the audience - a concept she calls, "anti social media."</p> <p>You’ll hear about the power of creating one-on-one wows for your community and explore ways to create big and meaningful impact with small budgets.</p> <p>Join Sue and Joy as they discuss the benefits of remaining true to your company values and engaging with audiences in a way that goes beyond transactions and product promotion.</p> <p><br /></p> <p>Enjoy!</p> <p><br /></p> <p>What You'll Learn in this Show:</p> <ul> <li>A little background on Skratch Labs and its founder, Dr. Allen Lim. </li> <li>Why Joy describes herself as a "Joy of all trades" as well as some of the many hats she wears in the company.</li> <li>Ways to rethink social media to create a presence that aligns with your company values.</li> <li>The technology features and functions on Joy’s community management wish list (spoiler alert: Vesta’s got them) </li> <li>And so much more...</li> </ul> <p><br /></p> <p>Resources:</p> <p><a href="https://www.vesta-go.com/" target="_blank" rel="ugc noopener noreferrer">Website</a></p> <p><a href="https://www.linkedin.com/company/vesta-go" target="_blank" rel="ugc noopener noreferrer">LinkedIn</a></p> <p><a href="https://twitter.com/VestaSolutions" target="_blank" rel="ugc noopener noreferrer">X, formerly Twitter</a></p></div></div></div></span></div><div class="sc-gsKnMy XUapb"><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP jYbTgp" data-encore-id="text">Nov 16, 2021</span><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP jYbTgp" data-encore-id="text">42:49</span></div></a><a href="/communitypoweredmarketing/episodes/How-Verizons-Loyalty-Program-Elevates-its-Consumer-Experience-ft-Lisa-Routel-e2ai15h" class="sc-jHAMdM bHEEWv"><div class="sc-fKaQUn crlNdn"><img src="https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo400/39322765/39322765-1705957907810-9dbf7719ae6ab.jpg" alt="How Verizon’s Loyalty Program Elevates its Consumer Experience ft: Lisa Routel" class="sc-cPBziu kRxIGf"/><div class="sc-eWSoVF cKJtSv"><button aria-label="Play icon" data-encore-id="buttonPrimary" data-is-icon-only="true" class="Button-sc-qlcn5g-0 hodmcc"><span class="ButtonInner-sc-14ud5tc-0 kbmPyO encore-base-set"><span aria-hidden="true" class="IconWrapper__Wrapper-sc-1hf1hjl-0 LEJbl"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 16 16" class="Svg-sc-ytk21e-0 dbYkfl"><path d='M3 1.713a.7.7 0 0 1 1.05-.607l10.89 6.288a.7.7 0 0 1 0 1.212L4.05 14.894A.7.7 0 0 1 3 14.288V1.713z'/></svg></span></span><span class="ButtonFocus-sc-2hq6ey-0 jgtznT"></span></button></div></div><div class="sc-gKiAqd dECnPP"><h4 class="encore-text encore-text-body-medium-bold encore-internal-color-text-base" data-encore-id="text" style="padding-block-end:4px" data-cy="episodeFeedTitle"><div line="2" class="sc-fvBeuu dRgxUR">How Verizon’s Loyalty Program Elevates its Consumer Experience ft: Lisa Routel</div></h4><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP sc-iKrCLI jYbTgp kfKWfZ" data-encore-id="text"><div class="sc-iPczwg cAjOk"><div numMaxLines="2" class="sc-kwkYWV cOtFMd"><div><p>It should come as no surprise that a company focused on communication prioritizes listening and having authentic, almost on-one-one consumer conversations in its loyalty program. </p> <p>In today's episode of Community Powered Marketing, Sue chats with Lisa Routel, Marketing Strategy Manager at Verizon, about the award-winning Verizon Up loyalty program and her thoughts on fostering emotional loyalty in a post-pandemic world.</p> <p>You'll hear why emotion is a key driver for the most profitable customer behavior, influencing spend, loyalty, and lifetime value.</p> <p>Why performance measurement needs more than just a qualitative and quantitative approach - it must also incorporate the human emotion aspect to be truly effective.</p> <p>The process of evaluating partnerships, and why a potential partner must be in alignment with your company values while also being relevant to your customers.</p> <p>Why Verizon chose to expand its loyalty program into a full platform, becoming more fully integrated across the entire ecosystem, enhancing value and the customer experience.</p> <p>Join Sue and Lisa as they explore the power of leveraging your community to listen to and understand your consumers and make better decisions based on the insights you gain from the process.</p> <p>Enjoy!</p> <p><br /></p> <p>What You'll Learn in this Show:</p> <ul> <li>The Verizon Up loyalty program and how it attempts to break free from a traditional points-based model to deliver immediate meaningful rewards and experiences to customers.</li> <li>How measuring performance requires both a qualitative and quantitative approach, as well as an awareness of human emotions, a key part of the loyalty process.</li> <li>The importance of listening to your customers and establishing a feedback loop to gain critical insights.</li> <li>Why partnership evaluations must take into account both their alignment with your company values, as well as an understanding of their relevance to your customers.</li> <li>And so much more...</li> </ul> <p><br /></p> <p>Resources:</p> <p><a href="https://www.vesta-go.com/" target="_blank" rel="ugc noopener noreferrer">Website</a></p> <p><a href="https://twitter.com/VestaSolutions" target="_blank" rel="ugc noopener noreferrer">X, formerly Twitter</a></p> <p><a href="https://www.linkedin.com/company/vesta-go" target="_blank" rel="ugc noopener noreferrer">LinkedIn</a></p></div></div></div></span></div><div class="sc-gsKnMy XUapb"><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP jYbTgp" data-encore-id="text">Nov 09, 2021</span><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP jYbTgp" data-encore-id="text">44:58</span></div></a><a href="/communitypoweredmarketing/episodes/Leading-Digital-and-Consumer-First-Transformation-ft--Suzanne-Reimer-of-Church--Dwight-e2ai115" class="sc-jHAMdM bHEEWv"><div class="sc-fKaQUn crlNdn"><img src="https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo400/39322765/39322765-1705957907810-9dbf7719ae6ab.jpg" alt="Leading Digital and Consumer First Transformation ft. Suzanne Reimer of Church & Dwight" class="sc-cPBziu kRxIGf"/><div class="sc-eWSoVF cKJtSv"><button aria-label="Play icon" data-encore-id="buttonPrimary" data-is-icon-only="true" class="Button-sc-qlcn5g-0 hodmcc"><span class="ButtonInner-sc-14ud5tc-0 kbmPyO encore-base-set"><span aria-hidden="true" class="IconWrapper__Wrapper-sc-1hf1hjl-0 LEJbl"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 16 16" class="Svg-sc-ytk21e-0 dbYkfl"><path d='M3 1.713a.7.7 0 0 1 1.05-.607l10.89 6.288a.7.7 0 0 1 0 1.212L4.05 14.894A.7.7 0 0 1 3 14.288V1.713z'/></svg></span></span><span class="ButtonFocus-sc-2hq6ey-0 jgtznT"></span></button></div></div><div class="sc-gKiAqd dECnPP"><h4 class="encore-text encore-text-body-medium-bold encore-internal-color-text-base" data-encore-id="text" style="padding-block-end:4px" data-cy="episodeFeedTitle"><div line="2" class="sc-fvBeuu dRgxUR">Leading Digital and Consumer First Transformation ft. Suzanne Reimer of Church & Dwight</div></h4><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP sc-iKrCLI jYbTgp kfKWfZ" data-encore-id="text"><div class="sc-iPczwg cAjOk"><div numMaxLines="2" class="sc-kwkYWV cOtFMd"><div><p>You're probably familiar with the phrase "they don't know what they don't know." This is very true of many brands' siloed cross-functional teams.</p> <p>In this episode of Community Powered Marketing, Sue chats with Suzanne Reimer, in charge of Digital Engagement at Church & Dwight, about her efforts to help brands become digital first and to approach the consumer journey in a more holistic way.</p> <p>You'll discover why brands that make use of siloed cross-functional teams miss pieces of the customer journey puzzle through a lack of communication.</p> <p>You’ll hear why community is your best ally in understanding the ideas and content that resonate, and in offering insights into building consumer lifetime value.</p> <p>You'll discover how Suzanne and her team are elevating understanding around the expectations of marketing programs, rather than just focusing on traditional KPI targets.</p> <p>You'll also learn why 100% customer loyalty is a myth, and how focusing on making small adjustments tied to specific customer wants and needs has enormous potential.</p> <p>Join Sue and Suzanne as they discuss a more holistic approach to the many touchpoints found along the consumer journey.</p> <p>Enjoy!</p> <p><br /></p> <p>What You'll Learn in this Show:</p> <ul> <li>Why siloed cross-functional teams often "don't know what they don't know" - they miss pieces of the customer journey puzzle without ever knowing about it.</li> <li>The importance of having a first-party digital strategy and why you need to prepare now for a cookie-less world.</li> <li>Why clear communication with outside partners is crucial to ensuring more effective partnerships.</li> <li>How Suzanne and her team are helping brands refocus their KPIs away from traditional media line items and more toward understanding the expectations of the program as a whole.</li> <li>The reasons why 100% customer loyalty is no longer a viable goal, and why the focus must be on paying closer attention to customer's wants and needs.</li> <li>And so much more...</li> </ul> <p><br /></p> <p>Resources:</p> <p><a href="https://www.vesta-go.com/" target="_blank" rel="ugc noopener noreferrer">Website</a></p> <p><a href="https://twitter.com/VestaSolutions" target="_blank" rel="ugc noopener noreferrer">X, formerly Twitter</a></p> <p><a href="https://www.linkedin.com/company/vesta-go" target="_blank" rel="ugc noopener noreferrer">LinkedIn</a></p></div></div></div></span></div><div class="sc-gsKnMy XUapb"><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP jYbTgp" data-encore-id="text">Nov 02, 2021</span><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP jYbTgp" data-encore-id="text">32:41</span></div></a><a href="/communitypoweredmarketing/episodes/Becoming-A-Challenger-Brand-ft--Thyme-Sullivan-e2ai0rd" class="sc-jHAMdM bHEEWv"><div class="sc-fKaQUn crlNdn"><img src="https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo400/39322765/39322765-1705957907810-9dbf7719ae6ab.jpg" alt="Becoming A Challenger Brand ft. Thyme Sullivan" class="sc-cPBziu kRxIGf"/><div class="sc-eWSoVF cKJtSv"><button aria-label="Play icon" data-encore-id="buttonPrimary" data-is-icon-only="true" class="Button-sc-qlcn5g-0 hodmcc"><span class="ButtonInner-sc-14ud5tc-0 kbmPyO encore-base-set"><span aria-hidden="true" class="IconWrapper__Wrapper-sc-1hf1hjl-0 LEJbl"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 16 16" class="Svg-sc-ytk21e-0 dbYkfl"><path d='M3 1.713a.7.7 0 0 1 1.05-.607l10.89 6.288a.7.7 0 0 1 0 1.212L4.05 14.894A.7.7 0 0 1 3 14.288V1.713z'/></svg></span></span><span class="ButtonFocus-sc-2hq6ey-0 jgtznT"></span></button></div></div><div class="sc-gKiAqd dECnPP"><h4 class="encore-text encore-text-body-medium-bold encore-internal-color-text-base" data-encore-id="text" style="padding-block-end:4px" data-cy="episodeFeedTitle"><div line="2" class="sc-fvBeuu dRgxUR">Becoming A Challenger Brand ft. Thyme Sullivan</div></h4><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP sc-iKrCLI jYbTgp kfKWfZ" data-encore-id="text"><div class="sc-iPczwg cAjOk"><div numMaxLines="2" class="sc-kwkYWV cOtFMd"><div><p>The feminine care market is a crowded one, with a wide range of products from long-standing brands, brands that have built up years of customer recognition and loyalty.</p> <p>However, the growing movement toward organic and eco-friendly products has failed to take root in this space. That is, until TOP the organic project entered the scene.</p> <p>In this episode of Community Powered Marketing, Sue chats with Thyme Sullivan, speaker and storyteller, as well as CEO and founder of TOP, The Organic Project, to discuss her company's industry-changing offerings. </p> <p>You'll discover why Thyme decided to leave behind a successful but otherwise uninspiring career in the corporate world to become an entrepreneur - and the challenges she's faced along the way.</p> <p>You'll learn why TOP avoided the standard "disrupter" model of business, instead becoming a "challenger" brand, offering unique products and speaking to customers in ways no one else had.</p> <p>You’ll hear about the importance of surrounding yourself with those who understand your mission and how TOP harnessed the power of their community to generate game-changing energy, passion, and word-of-mouth</p> <p>Join Sue and Thyme as they discuss offering eco-friendly, organic products in an otherwise crowded market, finding your place as a female entrepreneur, and why Lady Gaga proved to be a major inspiration.</p> <p>Enjoy!</p> <p><br /></p> <p>What You'll Learn in this Show:</p> <ul> <li>How Thyme transitioned from a life in the corporate world to that of an entrepreneur, and the significant challenges she met along the way.</li> <li>TOP’s path to "challenger" brand, offering options that were otherwise unavailable in the market.</li> <li>The struggles female entrepreneurs face in the investment space, and how Thyme was inspired by Lady Gaga.</li> <li>How to amplify impact by harnessing the power of your most dedicated advocates.</li> <li>And so much more...</li> </ul> <p><br /></p> <p>Resources:</p> <p><a href="https://www.vesta-go.com/" target="_blank" rel="ugc noopener noreferrer">Website</a></p> <p><a href="https://twitter.com/VestaSolutions" target="_blank" rel="ugc noopener noreferrer">X, formerly Twitter</a></p> <p><a href="https://www.linkedin.com/company/vesta-go" target="_blank" rel="ugc noopener noreferrer">LinkedIn</a></p></div></div></div></span></div><div class="sc-gsKnMy XUapb"><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP jYbTgp" data-encore-id="text">Oct 26, 2021</span><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP jYbTgp" data-encore-id="text">45:07</span></div></a><a href="/communitypoweredmarketing/episodes/You-Are-Gaining-Audience-Insights-Wrong-ft--Christoph-Knudsen-e2ai0m0" class="sc-jHAMdM bHEEWv"><div class="sc-fKaQUn crlNdn"><img src="https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo400/39322765/39322765-1705957907810-9dbf7719ae6ab.jpg" alt="You Are Gaining Audience Insights Wrong ft. Christoph Knudsen" class="sc-cPBziu kRxIGf"/><div class="sc-eWSoVF cKJtSv"><button aria-label="Play icon" data-encore-id="buttonPrimary" data-is-icon-only="true" class="Button-sc-qlcn5g-0 hodmcc"><span class="ButtonInner-sc-14ud5tc-0 kbmPyO encore-base-set"><span aria-hidden="true" class="IconWrapper__Wrapper-sc-1hf1hjl-0 LEJbl"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 16 16" class="Svg-sc-ytk21e-0 dbYkfl"><path d='M3 1.713a.7.7 0 0 1 1.05-.607l10.89 6.288a.7.7 0 0 1 0 1.212L4.05 14.894A.7.7 0 0 1 3 14.288V1.713z'/></svg></span></span><span class="ButtonFocus-sc-2hq6ey-0 jgtznT"></span></button></div></div><div class="sc-gKiAqd dECnPP"><h4 class="encore-text encore-text-body-medium-bold encore-internal-color-text-base" data-encore-id="text" style="padding-block-end:4px" data-cy="episodeFeedTitle"><div line="2" class="sc-fvBeuu dRgxUR">You Are Gaining Audience Insights Wrong ft. Christoph Knudsen</div></h4><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP sc-iKrCLI jYbTgp kfKWfZ" data-encore-id="text"><div class="sc-iPczwg cAjOk"><div numMaxLines="2" class="sc-kwkYWV cOtFMd"><div><p>How do you go about gaining audience insights for your business?</p> <p>Traditionally, when brands want to gain insights from their audience about new products, messaging, etc., they would have to hire an outside marketing firm to conduct a research project to gain those insights. While this is certainly effective, it's time-consuming and inefficient, particularly if marketers wish to gain those insights on a continuous basis.</p> <p>In today's episode of Community Powered Marketing, Sue chats with Cristoph Knudsen, VP of Insights for Vesta. During this fascinating discussion, Christoph provides some insight into the challenges faced by businesses looking to gain audience insights using traditional market research companies.</p> <p>You'll learn why one-off research projects are ineffective for businesses looking for real-time insights to help them make better decisions. You'll discover why it's so difficult to keep consumers on research panels engaged over time.</p> <p>Sue and Christoph discuss the benefits of online communities and how they can help your business engage with consumers and gain powerful insights based on their feedback.</p> <p>They also provide some examples of businesses that use the Vesta online community to build their audience, personalize their messaging and define the unique attributes of their brand.</p> <p>Join Sue and Christoph as they explore the power of leveraging your online community to build your business and make better decisions based on the insights you gain from the process.</p> <p>Enjoy!</p> <p><br /></p> <p>What You'll Learn in this Show:</p> <ul> <li>Why hiring a marketing research firm to gain audience insights is both time-consuming and inefficient for many businesses.</li> <li>How Vesta's online community software can address the key insight pain points faced by businesses.</li> <li>Examples of best-in-class businesses that are using the Vesta online community to generate powerful insights in real-time and define the unique attributes of their brand. </li> <li>Three things you can do right now to leverage your community and generate insights.</li> <li>And so much more...</li> </ul> <p><br /></p> <p>Resources:</p> <p><a href="https://www.vesta-go.com/" target="_blank" rel="ugc noopener noreferrer">Website</a></p> <p><a href="https://www.linkedin.com/company/vesta-go" target="_blank" rel="ugc noopener noreferrer">LinkedIn</a></p> <p><a href="https://twitter.com/VestaSolutions" target="_blank" rel="ugc noopener noreferrer">X, formerly Twitter</a></p></div></div></div></span></div><div class="sc-gsKnMy XUapb"><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP jYbTgp" data-encore-id="text">Oct 19, 2021</span><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP jYbTgp" data-encore-id="text">31:06</span></div></a><a href="/communitypoweredmarketing/episodes/Warning-Signs-That-Your-Loyalty-Program-Is-Lazy-ft--Cathy-Courtney-e2ai0et" class="sc-jHAMdM bHEEWv"><div class="sc-fKaQUn crlNdn"><img src="https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo400/39322765/39322765-1705957907810-9dbf7719ae6ab.jpg" alt="Warning Signs That Your Loyalty Program Is Lazy ft. Cathy Courtney" class="sc-cPBziu kRxIGf"/><div class="sc-eWSoVF cKJtSv"><button aria-label="Play icon" data-encore-id="buttonPrimary" data-is-icon-only="true" class="Button-sc-qlcn5g-0 hodmcc"><span class="ButtonInner-sc-14ud5tc-0 kbmPyO encore-base-set"><span aria-hidden="true" class="IconWrapper__Wrapper-sc-1hf1hjl-0 LEJbl"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 16 16" class="Svg-sc-ytk21e-0 dbYkfl"><path d='M3 1.713a.7.7 0 0 1 1.05-.607l10.89 6.288a.7.7 0 0 1 0 1.212L4.05 14.894A.7.7 0 0 1 3 14.288V1.713z'/></svg></span></span><span class="ButtonFocus-sc-2hq6ey-0 jgtznT"></span></button></div></div><div class="sc-gKiAqd dECnPP"><h4 class="encore-text encore-text-body-medium-bold encore-internal-color-text-base" data-encore-id="text" style="padding-block-end:4px" data-cy="episodeFeedTitle"><div line="2" class="sc-fvBeuu dRgxUR">Warning Signs That Your Loyalty Program Is Lazy ft. Cathy Courtney</div></h4><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP sc-iKrCLI jYbTgp kfKWfZ" data-encore-id="text"><div class="sc-iPczwg cAjOk"><div numMaxLines="2" class="sc-kwkYWV cOtFMd"><div><p>This episode has been published and can be heard everywhere your podcast is available.</p> <p>$323 billion. That's how much brands spend per year on customer loyalty programs - programs that may be literally wasting data (and money.)</p> <p>Loyalty programs are a popular way of attracting new customers and engaging existing ones, and they seem to work - the average consumer belongs to about 15 loyalty programs. However, a great many of these programs suffer from poor performance and missed opportunities for the investments that are put into them. </p> <p>In today's episode of Community Powered Marketing, Sue and Cathy discuss the challenges faced by brands and how they can optimize their loyalty programs to become engines of customer engagement.</p> <p>You'll discover why focusing on community building can enhance your loyalty program far beyond the standard "discount = purchase" model.</p> <p>You'll learn the importance of targeting your discounts, offers and promotions to the right audience.</p> <p>You'll discover why "siloing" your survey and insight data doesn't work, and why sharing it across your company is key to driving personalization and brand connection.</p> <p>You'll also learn why incorporating non-transactional rewards like referrals and advocacy into your loyalty program can turn your program members into an army of consumer advocates for your brand.</p> <p>Join Sue and Cathy as they provide real-world examples of loyalty programs that leverage their data and create powerful and personalized customer service experiences that reward their customers in ways beyond basic discounts.</p> <p>Enjoy!</p> <p><br /></p> <p>What You’ll Learn in this Show:</p> <ul> <li>Four methods for enhancing your loyalty program through community marketing.</li> <li>How you can ensure your discounts, offers and promotions are being delivered to the right audience - an audience that will become an army of consumer advocates.</li> <li>Why connecting your survey and insight data across your company is key to driving personalization and brand connection.</li> <li>Why you need to incorporate non-transactional rewards like referrals and advocacy into your loyalty program.</li> <li>And so much more...</li> <p><br /></p> </ul> <p>Resources:</p> <p><a href="https://www.vesta-go.com/" target="_blank" rel="ugc noopener noreferrer">Website</a></p> <p><a href="https://www.linkedin.com/company/vesta-go" target="_blank" rel="ugc noopener noreferrer">LinkedIn</a></p> <p><a href="https://twitter.com/VestaSolutions" target="_blank" rel="ugc noopener noreferrer">X, formerly Twitter</a></p></div></div></div></span></div><div class="sc-gsKnMy XUapb"><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP jYbTgp" data-encore-id="text">Oct 12, 2021</span><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP jYbTgp" data-encore-id="text">21:26</span></div></a><a href="/communitypoweredmarketing/episodes/The-Truth-Behind-Empathy-Driven-Brand-Storytelling-ft-Sarah-Panus-e2ahvob" class="sc-jHAMdM bHEEWv"><div class="sc-fKaQUn crlNdn"><img src="https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/39322765/39322765-1719934313687-8ed327de2daf8.jpg" alt="The Truth Behind Empathy-Driven Brand Storytelling ft: Sarah Panus" class="sc-cPBziu kRxIGf"/><div class="sc-eWSoVF cKJtSv"><button aria-label="Play icon" data-encore-id="buttonPrimary" data-is-icon-only="true" class="Button-sc-qlcn5g-0 hodmcc"><span class="ButtonInner-sc-14ud5tc-0 kbmPyO encore-base-set"><span aria-hidden="true" class="IconWrapper__Wrapper-sc-1hf1hjl-0 LEJbl"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 16 16" class="Svg-sc-ytk21e-0 dbYkfl"><path d='M3 1.713a.7.7 0 0 1 1.05-.607l10.89 6.288a.7.7 0 0 1 0 1.212L4.05 14.894A.7.7 0 0 1 3 14.288V1.713z'/></svg></span></span><span class="ButtonFocus-sc-2hq6ey-0 jgtznT"></span></button></div></div><div class="sc-gKiAqd dECnPP"><h4 class="encore-text encore-text-body-medium-bold encore-internal-color-text-base" data-encore-id="text" style="padding-block-end:4px" data-cy="episodeFeedTitle"><div line="2" class="sc-fvBeuu dRgxUR">The Truth Behind Empathy-Driven Brand Storytelling ft: Sarah Panus</div></h4><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP sc-iKrCLI jYbTgp kfKWfZ" data-encore-id="text"><div class="sc-iPczwg cAjOk"><div numMaxLines="2" class="sc-kwkYWV cOtFMd"><div><p>Is your brand storytelling empathy-driven?</p> <p>There's been a growing sense of distrust among audiences toward the media. On the other hand, the trust level toward brands has been increasing. </p> <p>In this episode of "Community Powered Marketing," Sue is joined by Sarah Panus, Brand Storytelling Strategist, CEO and founder of Kindred Speaks and the host of her very own podcast, "Marketing with Empathy." Sarah spent 20 years on the corporate/agency side of things, running content marketing, brand storytelling, etc. for a number of very large brands. Most recently, she spent 12 years leading the content marketing team at Sleep Number, a billion dollar retailer and manufacturer of beds and bedding accessories.</p> <p>Through their discussion, you'll learn what empathy-driven brand storytelling is and why it's becoming a key tool for marketers.</p> <p>You'll discover why more and more people are feeling unheard and misunderstood, and how brands can utilize data and insights to provide content that can better serve their audiences.</p> <p>You'll learn how marketers and brands can accurately measure the effectiveness their storytelling efforts and use that data to improve.</p> <p>You'll also discover why and audience that feels heard and understood will be more willing to engage and even advocate for your brand.</p> <p>Join Sue and Sarah as they explore the fascinating world of empathy-driven brand storytelling and how it can help your business make more meaningful connections with your audience.</p> <p>Enjoy!</p> <p><br /></p> <p>What You’ll Learn in this Show:</p> <ul> <li>The concept of empathy-driven brand storytelling, and why it's more important than ever for brands to connect with their audiences in a meaningful way.</li> <li>Why the pandemic has created a surge in the number of people who feel disconnected and misunderstood - a perfect opportunity for brands to better understand and serve their audiences.</li> <li>How marketers can accurately measure the effectiveness and ROI of their empathy-driven storytelling.</li> <li>How, when your audience feels heard and understood, engagement, retention, repeat actions and referrals increase across the board.</li> <li>And so much more...</li> </ul> <p><br /></p> <p>Resources:</p> <p><em>Connect with Sarah Panus:</em></p> <p> <a href="https://www.kindredspeak.com/podcast" target="_blank" rel="ugc noopener noreferrer">"Marketing With Empathy"</a> Podcast</p> <p><a href="https://www.kindredspeak.com/" target="_blank" rel="ugc noopener noreferrer">Website</a></p> <p><a href="https://www.linkedin.com/in/spanus/" target="_blank" rel="ugc noopener noreferrer">LinkedIn</a></p> <p><br /></p> <p><em>Connect with Vesta:</em></p> <p><a href="https://www.vesta-go.com/" target="_blank" rel="ugc noopener noreferrer">Website</a></p> <p><a href="https://twitter.com/VestaSolutions" target="_blank" rel="ugc noopener noreferrer">X, Formerly Twitter</a></p> <p><a href="https://www.linkedin.com/company/vesta-go" target="_blank" rel="ugc noopener noreferrer">LinkedIn</a></p> <p><br /></p></div></div></div></span></div><div class="sc-gsKnMy XUapb"><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP jYbTgp" data-encore-id="text">Oct 05, 2021</span><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP jYbTgp" data-encore-id="text">44:47</span></div></a><a href="/communitypoweredmarketing/episodes/What-It-Takes-To-Develop-A-Winning-Brand-ft-Anne-Candido-e2ahvio" class="sc-jHAMdM bHEEWv"><div class="sc-fKaQUn crlNdn"><img src="https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/39322765/39322765-1719934292906-9eb8925f5cccb.jpg" alt="What It Takes To Develop A Winning Brand ft: Anne Candido" class="sc-cPBziu kRxIGf"/><div class="sc-eWSoVF cKJtSv"><button aria-label="Play icon" data-encore-id="buttonPrimary" data-is-icon-only="true" class="Button-sc-qlcn5g-0 hodmcc"><span class="ButtonInner-sc-14ud5tc-0 kbmPyO encore-base-set"><span aria-hidden="true" class="IconWrapper__Wrapper-sc-1hf1hjl-0 LEJbl"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 16 16" class="Svg-sc-ytk21e-0 dbYkfl"><path d='M3 1.713a.7.7 0 0 1 1.05-.607l10.89 6.288a.7.7 0 0 1 0 1.212L4.05 14.894A.7.7 0 0 1 3 14.288V1.713z'/></svg></span></span><span class="ButtonFocus-sc-2hq6ey-0 jgtznT"></span></button></div></div><div class="sc-gKiAqd dECnPP"><h4 class="encore-text encore-text-body-medium-bold encore-internal-color-text-base" data-encore-id="text" style="padding-block-end:4px" data-cy="episodeFeedTitle"><div line="2" class="sc-fvBeuu dRgxUR">What It Takes To Develop A Winning Brand ft: Anne Candido</div></h4><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP sc-iKrCLI jYbTgp kfKWfZ" data-encore-id="text"><div class="sc-iPczwg cAjOk"><div numMaxLines="2" class="sc-kwkYWV cOtFMd"><div><p>Each one of your customers is a human being, and as such, they tend to make decisions based more on emotion than logic.</p> <p>In fact, it's estimated that 90% of decisions are based on emotion, with the remaining 10% coming from the practical and logical side. Despite this, many brands continue to focus on that 10% in their marketing efforts, which often limits the impact they can have on their audiences.</p> <p>In today's episode of Community Powered Marketing, Sue chats with Anne Candido, fellow podcaster and founder of Go for 2, a Brand "Love" Building consultancy to discuss "brand" and how it can be used to create a more human-focused business.</p> <p>You'll learn why "branding" is, in reality, a business philosophy that leads to growth and why it's a vital concept for businesses to embrace.</p> <p>You'll learn why so many brands fail to consider the 90% of decisions that are fueled by emotion.</p> <p>You'll discover the value of using testing and learning to gauge reactions, make changes, and develop an ROI that you can reasonably predict and then scale.</p> <p>You'll also learn how large brands are looking to the entrepreneurial world to make much-needed shifts in their culture.</p> <p>Join Sue and Anne as they explore the power of "brand" as a noun rather than a verb, and why businesses must learn how to shift from a transactional mindset to a relational one.</p> <p>Enjoy!</p> <p><br /></p> <p>What You’ll Learn in this Show:</p> <ul> <li>Why your brand needs to be "the roots of your business tree" - the foundation that will help you differentiate in a crowded marketplace.</li> <li>Why so many businesses focus on the 10% of decisions that are fueled by practicality, rather than the 90% that are fueled by emotion.</li> <li>The power of the testing and learning process, and why can help brands avoid the trap of endless debating "what could work?" hypotheticals.</li> <li>How large brands are learning to take a page from the entrepreneurial world to make shifts in their culture and find new ways to deliver the right message, at the right time through the right channel.</li> <li>And so much more...</li> </ul> <p>Resources:</p> <p><a href="https://www.vesta-go.com/" target="_blank" rel="ugc noopener noreferrer">Website</a></p> <p><a href="https://twitter.com/VestaSolutions" target="_blank" rel="ugc noopener noreferrer">X, formerly Twitter</a></p> <p><a href="https://www.linkedin.com/company/vesta-go" target="_blank" rel="ugc noopener noreferrer">LinkedIn</a></p></div></div></div></span></div><div class="sc-gsKnMy XUapb"><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP jYbTgp" data-encore-id="text">Oct 01, 2021</span><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP jYbTgp" data-encore-id="text">47:45</span></div></a><a href="/communitypoweredmarketing/episodes/Clio-Snacks-Achieving-The-Marketers-Dream-ft-Rachel-Moore-e2ahp5d" class="sc-jHAMdM bHEEWv"><div class="sc-fKaQUn crlNdn"><img src="https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/39322765/39322765-1719934270784-038a7c8b65573.jpg" alt="Clio Snacks Achieving The Marketer’s Dream ft: Rachel Moore" class="sc-cPBziu kRxIGf"/><div class="sc-eWSoVF cKJtSv"><button aria-label="Play icon" data-encore-id="buttonPrimary" data-is-icon-only="true" class="Button-sc-qlcn5g-0 hodmcc"><span class="ButtonInner-sc-14ud5tc-0 kbmPyO encore-base-set"><span aria-hidden="true" class="IconWrapper__Wrapper-sc-1hf1hjl-0 LEJbl"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 16 16" class="Svg-sc-ytk21e-0 dbYkfl"><path d='M3 1.713a.7.7 0 0 1 1.05-.607l10.89 6.288a.7.7 0 0 1 0 1.212L4.05 14.894A.7.7 0 0 1 3 14.288V1.713z'/></svg></span></span><span class="ButtonFocus-sc-2hq6ey-0 jgtznT"></span></button></div></div><div class="sc-gKiAqd dECnPP"><h4 class="encore-text encore-text-body-medium-bold encore-internal-color-text-base" data-encore-id="text" style="padding-block-end:4px" data-cy="episodeFeedTitle"><div line="2" class="sc-fvBeuu dRgxUR">Clio Snacks Achieving The Marketer’s Dream ft: Rachel Moore</div></h4><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP sc-iKrCLI jYbTgp kfKWfZ" data-encore-id="text"><div class="sc-iPczwg cAjOk"><div numMaxLines="2" class="sc-kwkYWV cOtFMd"><div><p>It's every marketer's dream: To create a product that people don't just enjoy, but are passionate about. Such is the case with Clio Snacks, a range of Greek yogurt products dipped in chocolate that provides decent nutrition. </p> <p>In today's episode of Community Powered Marketing, Sue chats with Rachel Moore, Vice President of Marketing for Clio Snacks, who brings some insights into the Clio brand, and how they've empowered their community.</p> <p>You'll discover the origins of Clio Snacks, including their founder's story and the passionate love their customers have shown right from the beginning.</p> <p>You'll learn about the Clio Cravings Club, an ambassador program designed to make members feel as if they are a vital part of the brand's journey, aiding in areas such as innovation and receiving sneak peeks at new products.</p> <p>You'll discover why embracing and engaging with your early adopter audience is so vital to creating a powerful and passionate community.</p> <p>You'll also learn how you can leverage your engaged and passionate community to drive innovation within your brand.</p> <p>Join Sue and Rachel as they explore the extraordinary story of Clio snacks, and offer some insights that can be implemented into your brand.</p> <p>Enjoy!</p> <p><br /></p> <p>What You’ll Learn in this Show:</p> <ul> <li>Background on the Clio brand's beginnings, their founder's story and the tremendous passion and brand loyalty that's it has enjoyed.</li> <li>The origins of the Clio Cravings Club, an ambassador program designed to make members feel as if they are part of the brand, not just consumers.</li> <li>The importance of embracing and engaging with your early adopter audience, what Clio calls their "VIPs."</li> <li>How to leverage your engaged and passionate community to drive innovation within your brand.</li> <li>And so much more...</li> </ul> <p><br /></p> <p>Resources: </p> <p><a href="https://www.vesta-go.com/" target="_blank" rel="ugc noopener noreferrer">Website</a></p> <p><a href="https://twitter.com/VestaSolutions" target="_blank" rel="ugc noopener noreferrer">X, formerly Twitter</a></p> <p><a href="https://www.linkedin.com/company/vesta-go" target="_blank" rel="ugc noopener noreferrer">LinkedIn</a></p></div></div></div></span></div><div class="sc-gsKnMy XUapb"><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP jYbTgp" data-encore-id="text">Sep 28, 2021</span><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP jYbTgp" data-encore-id="text">36:23</span></div></a><a href="/communitypoweredmarketing/episodes/Grubhubs-Brand-Loyalists-Strategy-Breakdown-ft-Amanda-Allbee-e2ahi5i" class="sc-jHAMdM bHEEWv"><div class="sc-fKaQUn crlNdn"><img src="https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/39322765/39322765-1719934238935-cba7336172e0d.jpg" alt="Grubhub’s “Brand Loyalists” Strategy Breakdown ft: Amanda Allbee" class="sc-cPBziu kRxIGf"/><div class="sc-eWSoVF cKJtSv"><button aria-label="Play icon" data-encore-id="buttonPrimary" data-is-icon-only="true" class="Button-sc-qlcn5g-0 hodmcc"><span class="ButtonInner-sc-14ud5tc-0 kbmPyO encore-base-set"><span aria-hidden="true" class="IconWrapper__Wrapper-sc-1hf1hjl-0 LEJbl"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 16 16" class="Svg-sc-ytk21e-0 dbYkfl"><path d='M3 1.713a.7.7 0 0 1 1.05-.607l10.89 6.288a.7.7 0 0 1 0 1.212L4.05 14.894A.7.7 0 0 1 3 14.288V1.713z'/></svg></span></span><span class="ButtonFocus-sc-2hq6ey-0 jgtznT"></span></button></div></div><div class="sc-gKiAqd dECnPP"><h4 class="encore-text encore-text-body-medium-bold encore-internal-color-text-base" data-encore-id="text" style="padding-block-end:4px" data-cy="episodeFeedTitle"><div line="2" class="sc-fvBeuu dRgxUR">Grubhub’s “Brand Loyalists” Strategy Breakdown ft: Amanda Allbee</div></h4><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP sc-iKrCLI jYbTgp kfKWfZ" data-encore-id="text"><div class="sc-iPczwg cAjOk"><div numMaxLines="2" class="sc-kwkYWV cOtFMd"><div><p>What is the purpose of an advocate community, and how does it differ from a social platform or an affiliate program?</p> <p>One of the biggest challenges faced by brands who are building communities is the trap of creating a place where people come, grab a perk for joining, and then disappear. In addition, many brands suffer from a lack of cross-functionality, leading to lost insights and lower engagement.</p> <p>In today's episode of Community Powered Marketing, Sue sits down with Amanda Allbee of Grubhub to discuss the initiatives they've implemented to address these very issues and create a thriving and engaged community among Grubhub's diners.</p> <p>You'll learn what went into Grubhub's decision to build an advocate community that went beyond a simple social platform.</p> <p>You'll discover how they've been able to create a powerful collaborative and cross-functional environment that combines the expertise of multiple teams and technologies. </p> <p>You'll find out why nurturing deeper relationships with your customers and acting on their feedback has become table stakes when it comes to audience engagement and community building.</p> <p>You'll also learn how the community you create with your customers can help support forward-thinking initiatives that benefit others in meaningful ways.</p> <p>Join Sue and Amanda as they discuss the power of an engaged and responsive community and how it can help your brand grow.</p> <p>Enjoy!</p> <p><br /></p> <p>What You’ll Learn in this Show:</p> <ul> <li>Why Grubhub chose to build an advocate community and the factors that went into making that decision.</li> <li>How they've been able to create a collaborative and cross-functional environment where multiple teams and technologies come together to create a better experience for their diners.</li> <li>Why Grubhub believes that listening to their community and taking the feedback they receive seriously is absolutely essential for building brand love.</li> <li>How communities can help support exciting and forward-thinking initiatives, not just be a tool for rewarding members with perks.</li> <li>And so much more...</li> </ul> <p><br /></p> <p>Resources:</p> <p><a href="https://www.vesta-go.com/" target="_blank" rel="ugc noopener noreferrer">Website</a></p> <p><a href="https://twitter.com/VestaSolutions" target="_blank" rel="ugc noopener noreferrer">X, formerly Twitter</a></p> <p><a href="https://www.linkedin.com/company/vesta-go" target="_blank" rel="ugc noopener noreferrer">LinkedIn</a></p> <p><a href="https://www.linkedin.com/company/vesta-go" target="_blank" rel="ugc noopener noreferrer"><br /></a></p></div></div></div></span></div><div class="sc-gsKnMy XUapb"><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP jYbTgp" data-encore-id="text">Sep 28, 2021</span><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP jYbTgp" data-encore-id="text">26:41</span></div></a><a href="/communitypoweredmarketing/episodes/Welcome-to-Community-Powered-Marketing-e2ahg0r" class="sc-jHAMdM bHEEWv"><div class="sc-fKaQUn crlNdn"><img src="https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/39322765/39322765-1719934204221-4b3bc05b6cc46.jpg" alt="Welcome to Community Powered Marketing" class="sc-cPBziu kRxIGf"/><div class="sc-eWSoVF cKJtSv"><button aria-label="Play icon" data-encore-id="buttonPrimary" data-is-icon-only="true" class="Button-sc-qlcn5g-0 hodmcc"><span class="ButtonInner-sc-14ud5tc-0 kbmPyO encore-base-set"><span aria-hidden="true" class="IconWrapper__Wrapper-sc-1hf1hjl-0 LEJbl"><svg data-encore-id="icon" role="img" aria-hidden="true" viewBox="0 0 16 16" class="Svg-sc-ytk21e-0 dbYkfl"><path d='M3 1.713a.7.7 0 0 1 1.05-.607l10.89 6.288a.7.7 0 0 1 0 1.212L4.05 14.894A.7.7 0 0 1 3 14.288V1.713z'/></svg></span></span><span class="ButtonFocus-sc-2hq6ey-0 jgtznT"></span></button></div></div><div class="sc-gKiAqd dECnPP"><h4 class="encore-text encore-text-body-medium-bold encore-internal-color-text-base" data-encore-id="text" style="padding-block-end:4px" data-cy="episodeFeedTitle"><div line="2" class="sc-fvBeuu dRgxUR">Welcome to Community Powered Marketing</div></h4><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP sc-iKrCLI jYbTgp kfKWfZ" data-encore-id="text"><div class="sc-iPczwg cAjOk"><div numMaxLines="2" class="sc-kwkYWV cOtFMd"><div><p>Marketing is often about seeing opportunities and acting on them. However, for every opportunity that's been successfully acted upon, there are countless more that were missed.</p> <p>In this first episode of "Community Powered Marketing," your host, Sue Frech, provides a sneak peek at the kind of information and advice you can expect from the podcast. </p> <p>You'll learn about her early career with an event marketing company, and how the traditional model of handing out endless samples at large events never created the kind of authentic connection that audiences want.</p> <p>You'll discover how Facebook turned the entire digital marketing on its head in 2013, suppressing branded content and charging those brands to access the audiences they had built through the platform.</p> <p>You'll learn how this shift created a powerful opportunity for Sue's own company, Vesta - which was acquired by <a href="https://www.tintup.com/" target="_blank" rel="ugc noopener noreferrer">TINT </a> - to help brands take back their relationships with the customers - leveraging the power of community.</p> <p>You'll also find out what you can expect from upcoming episodes of the podcast, including interviews with marketers who are inspiring customers to become authentic influencers, empathy-driven storytelling and, of course, the power of data.</p> <p>Join Sue as she guides you through a new way to look at digital marketing: creating a branded community!</p> <p>Enjoy!</p> <p><strong>What You’ll Learn in this Show:</strong></p> <ul> <li>A little about her early career with an event marketing company, and the lessons she learned from observing missed opportunities.</li> <li>How Facebook changed the entire marketing game in 2013, primarily by suppressing branded content and charging brands to access the massive audiences built through the platform.</li> <li>The opportunities that arose for her own business from that seismic shift in the digital marketing model.</li> <li>Why Sue created the podcast and what you can expect to find in upcoming episodes.</li> <li>And so much more...</li> </ul></div></div></div></span></div><div class="sc-gsKnMy XUapb"><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP jYbTgp" data-encore-id="text">Sep 28, 2021</span><span class="encore-text encore-text-body-small encore-internal-color-text-subdued sc-dvsbYP jYbTgp" data-encore-id="text">07:34</span></div></a></div></div></div></div></div><footer data-testid="footer" class="sc-keSDAH itjepU"><div gap="120px" class="sc-dBYnXA kvPUDb"><span class="encore-text encore-text-marginal" data-encore-id="text">© 2024 Spotify AB</span><nav class="sc-jzmNhJ gbzKGh"><a href="https://www.lifeatspotify.com/jobs" class="Link-sc-k8gsk-0 bLBSqU Link-sc-fe80qw-0 cQOItS encore-text-marginal-bold" target="_blank" rel="noopener noreferrer" data-encore-id="textLink">Careers</a><a class="Link-sc-k8gsk-0 bLBSqU Link-sc-fe80qw-0 cQOItS encore-text-marginal-bold" target="_blank" rel="noopener noreferrer" 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