CINXE.COM

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September 2024 – MSD Tiergesundheit wird für SenseHub® Dairy Youngstock mit dem Innovationspreis HofGenie in Silber in der Kategorie Digitalisierung ausgezeichnet. Die Preisverleihung auf der Fachmesse AgroTier in Wels erfolgte im Beisein des österreichischen Bundesministers für Land- und Forstwirtschaft, Regionen und Wasserwirtschaft Norbert Totschnig HofGenie ist ein österreichischer Innovationspreis, der im Rahmen der […]" /> <meta property="og:url" content="https://www.msd-tiergesundheit.de/public-news/sensehub-dairy-youngstock-innovationspreis-agrotier/" /> <meta property="og:site_name" content="MSD Tiergesundheit Deutschland" /> <meta property="article:publisher" content="https://www.facebook.com/MSD.Tiergesundheit/" /> <meta property="article:published_time" content="2024-09-09T05:46:04+00:00" /> <meta property="article:modified_time" content="2024-09-09T08:27:40+00:00" /> <meta name="author" content="pdobler" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:label1" content="Verfasst von" /> <meta name="twitter:data1" content="pdobler" /> <meta name="twitter:label2" content="Geschätzte Lesezeit" /> <meta 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itemprop="name">SenseHub® Dairy Youngstock wird mit Innovationspreis HofGenie in Silber auf der AgroTier in Wels ausgezeichnet</h1></header> <div class="hentry__content post__content hentry__content--is-content post__content--is-content" itemprop="text"> <ul> <li style="font-style:normal;font-weight:700"><strong>Monitoringsystem SenseHub® Dairy Youngstock wird in der Kategorie Digitalisierung mit dem Hofgenie in Silber geehrt</strong></li> <li style="font-style:normal;font-weight:700"><strong><strong>Branchenweit erste und einzige Lösung zur Überwachung von Kälbern von der Geburt bis zum ersten Lebensjahr</strong></strong></li> </ul> <div style="height:30px" aria-hidden="true" class="wp-block-spacer"></div> <p>WIEN, 9. September 2024 – MSD Tiergesundheit wird für SenseHub<sup>®</sup> Dairy Youngstock mit dem Innovationspreis HofGenie in Silber in der Kategorie Digitalisierung ausgezeichnet. Die Preisverleihung auf der Fachmesse AgroTier in Wels erfolgte im Beisein des österreichischen Bundesministers für Land- und Forstwirtschaft, Regionen und Wasserwirtschaft Norbert Totschnig HofGenie ist ein österreichischer Innovationspreis, der im Rahmen der AgroTier in Zusammenarbeit mit der Landwirtschaftskammer für Oberösterreich, dem Land Oberösterreich und der Österreichischen Bauernzeitung als Medienpartner vergeben wird. Die Eignung des Innovationspreises richtet sich nach dem praktischen Nutzen für den Landwirt. „Wir sind stolz, den HofGenie Award in Silber für unser SenseHub<sup>®</sup> Dairy Youngstock Monitoringsystem erhalten zu haben.“, so Christian Vogelsberg, Director Business Unit Technology bei MSD Tiergesundheit. „Diese Auszeichnung bestätigt unser Engagement, innovative und praxisnahe Lösungen zu entwickeln, die die Landwirtschaft nachhaltig voranbringen.“</p> <p>SenseHub<sup>®</sup> Dairy Youngstock ist die branchenweit erste und einzige Monitoringtechnologie für Kälber von Geburt an bis zum ersten Lebensjahr. Das Monitoringsystem erleichtert den Landwirten die Überwachung der Kälber und ermöglicht den Betrieben ein nachhaltiges Herdengesundheitsmanagement. Die unabhängige Expertenjury mit Vertretern aus der landwirtschwaftlichen Praxis würdigte die innovative Lösung mit dem Hofgenie in Silber.</p> <h2 class="wp-block-heading"><strong>SenseHub<sup>®</sup> Dairy Youngstock entlastet Landwirte</strong></h2> <p>            Das Monitoringsystem erleichtert es Milchviehhaltern, die Kälber und Färsen zu erkennen, die besondere Aufmerksamkeit benötigen. Wissenschaftlich fundierte Algorithmen überwachen ständig das Verhalten der Tiere über die spezielle SenseHub<sup>®</sup> Monitoring-Ohrmarke. Die Technologie identifiziert Tiere mit einem Verhalten, das von ihrer individuellen Norm abweicht und darauf hindeutet, dass sie möglicherweise Aufmerksamkeit benötigen.</p> <p>SenseHub® Monitoring-Ohrmarken liefern innerhalb von 27 Stunden nach dem erstmaligen Anbringen verwertbare Erkenntnisse und sind mit einem blinkenden LED-Licht ausgestattet. Landwirte können damit Tiere schnell und einfach lokalisieren und geeignete Maßnahmen ergreifen. Diese Technologie ermöglicht es Milchviehhaltern, ihre täglichen Arbeitsabläufe von ihrem Smartphone aus zu verwalten und dem zunehmenden Arbeitskräftemangel in den Betrieben entgegenzuwirken. Durch die mit der Technologie verbundene Effizienzsteigerung können Erzeuger und Landwirte die Arbeitsabläufe in ihrem Betrieb anpassen und ihre Ressourcen effektiver nutzen.</p> <p>Für Krankheitsdiagnose und Behandlungsmaßnahmen sollten Milchviehhalter ihre Tierärzte hinzuziehen.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <p><strong>Über MSD Tiergesundheit</strong><br>MSD, in den USA und Kanada bekannt als Merck & Co., Inc., mit Sitz in Rahway, NJ, USA, ist ein führendes globales Gesundheitsunternehmen. Wir haben ein gemeinsames Ziel: Leben retten und verbessern durch die Ergebnisse von Spitzenforschung und Wissenschaft auf der ganzen Welt. Seit mehr als einem Jahrhundert sind wir führend in der Forschung und entwickeln Medikamente, Impfstoffe und innovative Gesundheitslösungen für die weltweit schwerwiegendsten Krankheiten. MSD Tiergesundheit, ein Geschäftsbereich von Merck & Co., ist das globale Tiergesundheitsgeschäft von MSD. MSD Tiergesundheit bietet eines der größten Portfolios an Tierarzneimitteln, Impfstoffen, Gesundheitslösungen für Tierärzte, Landwirte, Tierhalter, Erzeuger und Regierungen sowie eine umfangreiche Palette von digital vernetzter Technologie zur Identifizierung, Rückverfolgbarkeit und Überwachung. MSD Tiergesundheit hat es sich zur Aufgabe gemacht, die Gesundheit, das Wohlbefindens und die Leistungsfähigkeit von Tieren und den Menschen, die sich um sie kümmern, zu verbessern oder zu erhalten. Das Unternehmen investiert intensiv in Forschung und Entwicklung sowie in eine moderne, globale Lieferkette. MSD Tiergesundheit ist in mehr als 50 Ländern vertreten. Die Produkte sind in rund 150 Märkten weltweit erhältlich. In Österreich hat die Unternehmensgruppe ihren Hauptsitz in Wien. Weitere Informationen finden Sie auf der <a href="https://www.msd-tiergesundheit.at/" target="_blank" rel="noreferrer noopener">Website</a> oder auf <a href="https://www.linkedin.com/company/88283226/admin/feed/posts/" target="_blank" rel="noreferrer noopener">LinkedIn</a>.</p> <p><strong>Pressekontakt:</strong><br>Tonja Graßmann<br>Intervet Deutschland GmbH<br>Tel: +49 89 456 14437<br>Mobil: +49 173 526 1158<br><a href="mailto:tonja.grassmann@msd.de">tonja.grassmann@msd.de</a></p> </div> </div> </article> </div> </div> </main> </div> <footer class="footer" role="contentinfo"> <div class="footer__inner"> <nav class="navigation navigation-footer"> <p class="copyright">Copyright © 2024 Merck & Co., Inc., Rahway, NJ, USA and its affiliates. 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