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YouTube Culture & Trends - Data and Cultural Analysis for You

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Stories</h1> <p class="lb-font-body lb-font-color-grey5 lb-margin-bottom-m">Explore YouTube stories and facts about the trends happening around the world.</p> <div class="ytt-js-load-more-lists"> <ul class="ytt-cards__list"> <li data-index="0" class="ytt-card ytt-card-0 ytt-card--claim-fact"> <a class="ytt-card__link" href="/web/20211203172413/https://www.youtube.com/trends/articles/garena-free-fire-100-billion-views/"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow ytt-card__text">Data</p> <h1 class="lb-font-display-5 ytt-card__text">Videos related to Free Fire have been viewed over 100 billion times.</h1> </a> </li> <li data-index="1" class="ytt-card ytt-card-1 ytt-card--graphic-fact"> <a class="ytt-card__link" href="/web/20211203172413/https://www.youtube.com/trends/articles/yoga-community-annual-views/"> <div class="ytt-card__inner-wrapper"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Data</p> <div class="ytt-grid__right"> <img src="https://web.archive.org/web/20211203172413im_/https://lh3.googleusercontent.com/KlIMpwQu8FIAcS1tSl_c-LrmOZZGVRnzEsaD0o3gMIq7XivgJmzBcZo-0T2pGV-hqgRgzoDnwG47tlN7CTzueD-vX3ktd5z6PWs3zd4jnRdjT4Le6Uw=w500" alt=""> </div> <div class="ytt-grid__left"> <h1 class="lb-font-headline-2 lb-font-weight-700 lb-margin-top-s">The yoga community continues to grow</h1> </div> </div> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </a> </li> <li data-index="2" class="ytt-card ytt-card-2 ytt-card--graphic-fact"> <a class="ytt-card__link" href="/web/20211203172413/https://www.youtube.com/trends/articles/egoland-daily-views/"> <div class="ytt-card__inner-wrapper"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Data</p> <div class="ytt-grid__right"> <img src="https://web.archive.org/web/20211203172413im_/https://lh3.googleusercontent.com/OTtuZOKOTXWl73bD6VRdoIV_E4GVA1Z5Q7OZytN95rFxdsx5lvBxu4iDzkRAjTgg1BbLaHdoL_w-5sb_Q_wau1KORT5fjHWI87NzsQ=w500" alt=""> </div> <div class="ytt-grid__left"> <h1 class="lb-font-headline-2 lb-font-weight-700 lb-margin-top-s">Egoland videos topped 275 million views in January</h1> </div> </div> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </a> </li> <li data-index="3" class="ytt-card ytt-card-3 ytt-card--stories"> <a class="ytt-card__link" href="https://web.archive.org/web/20211203172413/https://yt.be/aesthetics" target="_blank" rel="noreferrer nofollow"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Data Visualization</p> <div class="lb-margin-bottom-s"> <img src="https://web.archive.org/web/20211203172413im_/https://lh3.googleusercontent.com/VPR45bzc5xR0zsZof61smDForubT2ciV-BpFII5zIDZ6XqXoYUq_JmwMkwDt4dyCUx7aVUZnX474kKx8MmTv2lxCHwMSDUMAvGuUGVoUKvXA9auh2g=w500" alt=""> </div> <h1 class="lb-font-display-4">The Rise of Aesthetics</h1> <div class="lb-margin-top-s ytt-card__arrow"> <svg xmlns="http://www.w3.org/2000/svg" width="30" height="30" viewbox="0 0 24 24" fill="#161616" class="ytt-card__arrow-icon"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5c-1.11 0-2 .9-2 2v14c0 1.1.89 2 2 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </div> </a> </li> <li data-index="4" class="ytt-card ytt-card-4 ytt-card--stat-fact"> <a class="ytt-card__link" href="/web/20211203172413/https://www.youtube.com/trends/articles/yoga-30-day-stat/"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Data</p> <h1 class="lb-font-display-3 lb-margin-bottom-xs lb-font-color-youtube-red">&gt; 85M</h1> <p class="lb-font-body lb-font-color-grey4">In 2020, there were more than 85M views of videos with &#34;30 day&#34; in the title from creators in the yoga community.</p> </a> </li> <li data-index="5" class="ytt-card ytt-card-5 ytt-card--claim-fact"> <a class="ytt-card__link" href="/web/20211203172413/https://www.youtube.com/trends/articles/notorious-rbg-video-views/"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow ytt-card__text">Data</p> <h1 class="lb-font-display-5 ytt-card__text">Videos related to Supreme Court Justice Ruth Bader Ginsburg received their all-time highest number of daily views on Saturday, Sept. 19, 2020</h1> </a> </li> <li data-index="6" class="ytt-card ytt-card-6 ytt-card--graphic-fact"> <a class="ytt-card__link" href="/web/20211203172413/https://www.youtube.com/trends/articles/egoland-rust-january-views/"> <div class="ytt-card__inner-wrapper"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Data</p> <div class="ytt-grid__right"> <img src="https://web.archive.org/web/20211203172413im_/https://lh3.googleusercontent.com/5rdIIiW8qGXJODvUJf97HB1v_LJpsCv-CDCzmvNAMLz4yBMB9kJcAhYZygcC2_FThwDPljNfRSUpOhLvyLiGCucgeyvsGZaeEzql=w500" alt=""> </div> <div class="ytt-grid__left"> <h1 class="lb-font-headline-2 lb-font-weight-700 lb-margin-top-s">2021 was Rust’s most-viewed January on YouTube</h1> </div> </div> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </a> </li> <li data-index="7" class="ytt-card ytt-card-7 ytt-card--stat-fact"> <a class="ytt-card__link" href="/web/20211203172413/https://www.youtube.com/trends/articles/pokemon-cards-1-billion-views/"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Data</p> <h1 class="lb-font-display-3 lb-margin-bottom-xs lb-font-color-youtube-red">&gt; 1B</h1> <p class="lb-font-body lb-font-color-grey4">In 2020, there were over 1 billion views of videos related to Pokémon Trading Cards.</p> </a> </li> <li data-index="8" class="ytt-card ytt-card-8 ytt-card--claim-fact"> <a class="ytt-card__link" href="/web/20211203172413/https://www.youtube.com/trends/articles/fall-guys-ultimate-knockout-youtube-views/"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow ytt-card__text">Data</p> <h1 class="lb-font-display-5 ytt-card__text">Videos related to Fall Guys: Ultimate Knockout were viewed over 1 billion times within the first month of its release date.</h1> </a> </li> <li data-index="9" class="ytt-card ytt-card-9 ytt-card--stories"> <a class="ytt-card__link" href="/web/20211203172413/https://www.youtube.com/trends/articles/the-dream-smp-modern-epic/"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Explainer</p> <div class="lb-margin-bottom-s"> <img src="https://web.archive.org/web/20211203172413im_/https://lh3.googleusercontent.com/pJPhlEoTtqrQjRsjYg80CW2lm7_00Vl-aujOJxs1afFkE75icBByI6Y3MfDSMUh6VGN6oDjx2MMtScgcewdSrSJ6ELMSzEGtnIFBKL3F2ncdAQYlAQ=w500" alt=""> </div> <h1 class="lb-font-display-4">The Dream SMP -- An Epic for the Modern Era</h1> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </a> </li> <li data-index="10" class="ytt-card ytt-card-10 ytt-card--stories"> <a class="ytt-card__link" href="https://web.archive.org/web/20211203172413/https://yt.be/trendsreport?utm_source=trends-site&amp;utm_medium=homepage&amp;utm_campaign=trends-report-2021" target="_blank" rel="noreferrer nofollow"> <div class="ytt-card__inner-wrapper"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Culture and Trends Report</p> <div class="ytt-grid__left ytt-card__content--flush"> <div class="ytt-flush-container" style="background-image: url(https://web.archive.org/web/20211203172413im_/https://lh3.googleusercontent.com/226vCIdF1OzdDnOVCHdMRrnlOCi1yoCIQjPljIjWIxAGf2W38USKrD31RG6EL7j__ZMvqeG2_FVhMq2fOtEiGXvkdToW4tvsrgcaF8UMQD-MenV1VQ)"></div> </div> <div class="ytt-grid__right"> <h1 class="lb-font-display-4 lb-margin-bottom-s">Culture and Trends Report 2021</h1> </div> </div> <div class="lb-margin-top-s ytt-card__arrow"> <svg xmlns="http://www.w3.org/2000/svg" width="30" height="30" viewbox="0 0 24 24" fill="#161616" class="ytt-card__arrow-icon"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5c-1.11 0-2 .9-2 2v14c0 1.1.89 2 2 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </div> </a> </li> <li data-index="11" class="ytt-card ytt-card-11 ytt-card--stat-fact"> <a class="ytt-card__link" href="/web/20211203172413/https://www.youtube.com/trends/articles/bts-24-hour-record/"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Data</p> <h1 class="lb-font-display-3 lb-margin-bottom-xs lb-font-color-youtube-red">101.1M</h1> <p class="lb-font-body lb-font-color-grey4">BTS (방탄소년단) &#39;Dynamite&#39; Official MV earned 101.1 million views in its first 24 hours, setting a new record for biggest music video debut.</p> </a> </li> <li data-index="12" class="ytt-card ytt-card-12 ytt-card--claim-fact"> <a class="ytt-card__link" href="/web/20211203172413/https://www.youtube.com/trends/articles/10x-increase-in-thrifting/"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow ytt-card__text">Data</p> <h1 class="lb-font-display-5 ytt-card__text">Between 2017 and 2019, viewership on videos with &#34;thrift with,&#34; &#34;thrifting in&#34; or &#34;how to thrift&#34; in the title increased by 10X.</h1> </a> </li> <li data-index="13" class="ytt-card ytt-card-13 ytt-card--claim-fact"> <a class="ytt-card__link" href="/web/20211203172413/https://www.youtube.com/trends/articles/creators-uploaded-2019/"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow ytt-card__text">Data</p> <h1 class="lb-font-display-5 ytt-card__text">In 2019, creators uploaded more than 50,000 videos with &#34;Day in the Life&#34; in the title.</h1> </a> </li> </ul> </div> <div class="ytt-discover__section-cta lb-margin-top-s"> <a href="#ytt-cards__list-0" class="lb-button mdc-button ytt-js-load-more-btn" data-lb-auto-init="MDCRipple" data-lb-auto-scroll-options="{&quot;duration&quot;: 750, &quot;offset&quot;: -64}"> Load more </a> </div> </section> </main> <aside class="ytt-aside"> </aside> <div class="ytt-news-contact ytt-news-contact--light"> <div class="ytt-news-contact__inner"> <div> <h2 class="lb-font-headline-2 lb-font-weight-700 ytt-news-contact__title"> <a href="/web/20211203172413/https://www.youtube.com/trends/news/"> In the News </a> </h2> <div class="ytt-card"> <a class="ytt-card__link" href="https://web.archive.org/web/20211203172413/https://www.wired.com/story/youtube-lo-fi-hip-hop/" target="_blank" rel="noreferrer nofollow"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Wired</p> <h2 class="lb-font-headline-2 lb-font-weight-700">YouTube’s Lo-Fi Music Streams Are All About the Euphoria of Less</h2> <div class="lb-margin-top-s ytt-card__arrow"><svg xmlns="http://www.w3.org/2000/svg" width="30" height="30" viewbox="0 0 24 24" fill="#161616" class="ytt-card__arrow-icon"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5c-1.11 0-2 .9-2 2v14c0 1.1.89 2 2 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg></div> </a> </div> </div> <div> <h2 class="lb-font-headline-2 lb-font-weight-700 ytt-news-contact__title"> <a href="/web/20211203172413/https://www.youtube.com/trends/contact/"> Contact </a> </h2> <p class="lb-font-body lb-font-color-grey5"> Ready for your next story? Get in touch with the YouTube PR &amp; Culture and Trends teams to find the stats and info you&#39;re looking for. </p> <div class="ytt-news-contact__btn"> <a class="lb-button mdc-button mdc-button--outlined" data-lb-auto-init="MDCRipple" href="/web/20211203172413/https://www.youtube.com/trends/contact/"> Get in touch </a> </div> </div> </div> </div><footer class="lb-footer lb-footer--dark" role="contentinfo" data-lb-auto-init="LBFooter"> <div class="lb-footer__inner"> <section class="lb-footer__section lb-footer__social"> <h3 class="lb-font-footnote lb-font--no-crop lb-font-weight-500 lb-font-color-grey2 lb-footer__social-headline"> Connect </h3> <a class="lb-footer__social-link" href="https://web.archive.org/web/20211203172413/https://twitter.com/YouTube" target="_blank" rel="noreferrer nofollow" aria-label="Twitter"> <svg viewbox="0 0 20 18" xmlns="http://www.w3.org/2000/svg"><path d="M20 2.745a8.121 8.121 0 0 1-2.357.655 4.158 4.158 0 0 0 1.804-2.3 8.153 8.153 0 0 1-2.605 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