Der Code für das PC-Gaming-Marketing in 2023

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title="Steigern Sie Ihren Umsatz mit außergewöhnlichen Kundenerlebnissen" id="" href="https://www.appsflyer.com/de/products/customer-experience-deep-linking/"> <b class="d-block pb-2">CX & Deep-Linking</b> <span class="d-none d-md-block navbar-nav__item-text"> Steigern Sie Ihren Umsatz mit außergewöhnlichen Kundenerlebnissen </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Bauen Sie wertvolle Beziehungen zu Ihren Kund:innen auf" id="" href="https://www.appsflyer.com/de/products/audiences/"> <b class="d-block pb-2">Zielgruppen-Segmentierung</b> <span class="d-none d-md-block navbar-nav__item-text"> Bauen Sie wertvolle Beziehungen zu Ihren Kund:innen auf </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Schutz </span> 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data-aft-block="main-nav" target="_self" title="Kollaborieren in einer sicheren und geschützten Data Clean Room-Umgebung" id="" href="https://www.appsflyer.com/de/products/privacy-cloud/"> <b class="d-block pb-2">Privacy Cloud</b> <span class="d-none d-md-block navbar-nav__item-text"> Kollaborieren in einer sicheren und geschützten Data Clean Room-Umgebung </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Voller Einblick in Ihre Kampagnen unter Wahrung der Privatsphäre" id="" href="https://www.appsflyer.com/de/products/data-clean-room/"> <b class="d-block pb-2">Data Clean Room</b> <span class="d-none d-md-block navbar-nav__item-text"> Voller Einblick in Ihre Kampagnen unter Wahrung der Privatsphäre </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Verbinden Sie sich mit über 9.000 Technologie- und Mediapartner:innen" id="" href="https://www.appsflyer.com/de/products/integrations/"> <b class="d-block pb-2">Partner-Marktplatz</b> <span class="d-none d-md-block navbar-nav__item-text"> Verbinden Sie sich mit über 9.000 Technologie- und Mediapartner:innen </span> </a> </li> </ul> </div> </div> </div> <div class="row mx-0 d-md-flex w-100 ml-md-0 theme-borders--sm theme-borders--top theme-borders--color-1"> <ul data-parent-id="products" class="mega-menu__col--main-links flex-column flex-md-row col align-items-md-center list-style-none d-flex order-1 order-sm-0 ml-md-0 px-0 pt-md-20 pb-25"> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/de/pricing/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Tarife anzeigen </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/de/solutions/ios/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> iOS 14+ Lösungen </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/de/products/apis/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Datenfeeds und APIs </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Lösungen" class="nav-link" href="#">Lösungen </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="solutions"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-2 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 "> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Team </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/marketing/"> <span class="d-block pb-2">Marketing</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/product/"> <span class="d-block pb-2">Produkt</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/data-analytics/"> <span class="d-block pb-2">Data & Analytics</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/research-and-development/"> <span class="d-block pb-2">R&D</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Ziele </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/regain-ios-visibility/"> <span class="d-block pb-2">iOS-Erkenntnisse zurückgewinnen</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/kickstart-app-growth/"> <span class="d-block pb-2">App-Wachstum ankurbeln</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/scale-ua-campaigns/"> <span class="d-block pb-2">Nutzerakquise skalieren</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/maximize-user-ltv/"> <span class="d-block pb-2">Engagement und LTV erhöhen</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/maximize-roas/"> <span class="d-block pb-2">ROAS maximieren</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Branche </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/games/"> <span class="d-block pb-2">Gaming</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/shopping/"> <span class="d-block pb-2">Shopping</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/finance/"> <span class="d-block pb-2">Finanzen</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/food-drink/"> <span class="d-block pb-2">F&B</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/entertainment-music/"> <span class="d-block pb-2">Entertainment und Musik</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/health/"> <span class="d-block pb-2">Gesundheit und Fitness</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/travel/"> <span class="d-block pb-2">Reisen</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Plattform </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/ios/"> <span class="d-block pb-2">iOS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/android/"> <span class="d-block pb-2">Android</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/pc-console-measurement/"> <span class="d-block pb-2">PC & Konsole</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/ctv-ott/"> <span class="d-block pb-2">CTV & OTT</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/web-measurement/"> <span class="d-block pb-2">Web</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/mobile-measurement/"> <span class="d-block pb-2">Mobile</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/web3/"> <span class="d-block pb-2">Web3</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Partnerschaft </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/partners/"> <span class="d-block pb-2">Partner</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/agencies/"> <span class="d-block pb-2">Agenturen</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> </div> <div class="row mx-0 d-md-flex w-100 ml-md-0 theme-borders--sm theme-borders--top theme-borders--color-1"> <ul data-parent-id="solutions" class="mega-menu__col--main-links flex-column flex-md-row col align-items-md-center list-style-none d-flex order-1 order-sm-0 ml-md-0 px-0 pt-md-20 pb-25"> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/de/customers/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Customer Success Stories </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/de/appsflyer-advantage/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Was AppsFlyer auszeichnet </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Ressourcen" class="nav-link" href="#">Ressourcen </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="resources"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__col mega-menu__col--layout-1 mega-menu__col--main col-md-3 d-none d-md-flex flex-column px-0 pl-sm-0 pt-20 pt-sm-50 pb-0 pb-sm-40 pr-40"> <span class="h4 mb-3 d-none d-sm-block"> Ressourcen </span> <p>Bleiben Sie stets auf dem Laufenden mit Branchen-Insights, den neuesten Trends, Original-Content und allem, was AppsFlyer ausmacht</p> </div> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-1 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 col pl-md-70 pr-md-80"> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/blog/"> <span class="d-block pb-2">Blog</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/resources/"> <span class="d-block pb-2">Reports und Guides</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/glossary/"> <span class="d-block pb-2">Glossar</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://www.appsflyer.com/benchmarks/de/"> <span class="d-block pb-2">Branchen-Benchmarks</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> <div class="mega-menu__col mega-menu__col--featured theme-borders--md theme-borders--color-1 theme-borders--left col-md-3 d-md-flex flex-column pt-md-55 pl-0 pl-md-50 pr-0 pb-md-40 order-0 order-md-1 "> <div class="d-none d-sm-block"><a href="/hubs/dma/"><img style="border-radius: 8px;" src="/wp-content/uploads/2024/03/dma-hub-header-img-de.png" /></a><div class="d-block"><a href="/de/hubs/dma" class="btn btn-arrow d-inline-block">Die neuen EU-Verordnungen</a></div></div> </div> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Unternehmen" class="nav-link" href="#">Unternehmen </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="about-us"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__col mega-menu__col--layout-1 mega-menu__col--main col-md-3 d-none d-md-flex flex-column px-0 pl-sm-0 pt-20 pt-sm-50 pb-0 pb-sm-40 pr-40"> <span class="h4 mb-3 d-none d-sm-block"> Wer wir sind </span> <p>Erfahren Sie mehr über unsere Geschichte, unser Team, wofür wir stehen und warum wir tun, was wir tun</p> </div> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-1 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 col pl-md-70 pr-md-80"> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/company/about/"> <span class="d-block pb-2">Über uns</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://support.appsflyer.com/hc/en-us"> <span class="d-block pb-2">Support</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" 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target="_self" title="Setzen Sie Erkenntnisse über die Kampagnen-Performance in Maßnahmen um" id="" href="https://www.appsflyer.com/de/products/marketing-analytics/"> <b class="d-block pb-2">Marketing analytics</b> <span class="d-none d-md-block navbar-nav__item-text"> Setzen Sie Erkenntnisse über die Kampagnen-Performance in Maßnahmen um </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Entdecken Sie den wahren Wert Ihrer Marketing-Kampagnen" id="" href="https://www.appsflyer.com/de/products/incrementality/"> <b class="d-block pb-2">Inkrementalität</b> <span class="d-none d-md-block navbar-nav__item-text"> Entdecken Sie den wahren Wert Ihrer Marketing-Kampagnen </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> 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navbar-nav__item-text"> Bauen Sie wertvolle Beziehungen zu Ihren Kund:innen auf </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Schutz </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Schützen Sie Ihr Budget vor Mobile Ad-Fraud " id="" href="https://www.appsflyer.com/de/products/fraud-protection/"> <b class="d-block pb-2">Betrugsschutz</b> <span class="d-none d-md-block navbar-nav__item-text"> Schützen Sie Ihr Budget vor Mobile Ad-Fraud </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Vernetzung </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Kollaborieren in einer sicheren und geschützten Data Clean Room-Umgebung" id="" href="https://www.appsflyer.com/de/products/privacy-cloud/"> <b class="d-block pb-2">Privacy Cloud</b> <span class="d-none d-md-block navbar-nav__item-text"> Kollaborieren in einer sicheren und geschützten Data Clean Room-Umgebung </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Voller Einblick in Ihre Kampagnen unter Wahrung der Privatsphäre" id="" href="https://www.appsflyer.com/de/products/data-clean-room/"> <b class="d-block pb-2">Data Clean 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d-inline-block" href="https://www.appsflyer.com/de/pricing/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Tarife anzeigen </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/de/solutions/ios/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> iOS 14+ Lösungen </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/de/products/apis/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Datenfeeds und APIs </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Lösungen" class="nav-link" href="#">Lösungen </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="solutions"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-2 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 "> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Team </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/marketing/"> <span class="d-block pb-2">Marketing</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/product/"> <span class="d-block pb-2">Produkt</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/data-analytics/"> <span class="d-block pb-2">Data & Analytics</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/research-and-development/"> <span class="d-block pb-2">R&D</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Ziele </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/regain-ios-visibility/"> <span class="d-block pb-2">iOS-Erkenntnisse zurückgewinnen</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/kickstart-app-growth/"> <span class="d-block pb-2">App-Wachstum ankurbeln</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/scale-ua-campaigns/"> <span class="d-block pb-2">Nutzerakquise skalieren</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/maximize-user-ltv/"> <span class="d-block pb-2">Engagement und LTV erhöhen</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/maximize-roas/"> <span class="d-block pb-2">ROAS maximieren</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Branche </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/games/"> <span class="d-block pb-2">Gaming</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/shopping/"> <span class="d-block pb-2">Shopping</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li 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flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/ios/"> <span class="d-block pb-2">iOS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/android/"> <span class="d-block pb-2">Android</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/pc-console-measurement/"> <span class="d-block pb-2">PC & Konsole</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/ctv-ott/"> <span class="d-block pb-2">CTV & OTT</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/web-measurement/"> <span class="d-block pb-2">Web</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/mobile-measurement/"> <span class="d-block pb-2">Mobile</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/web3/"> <span class="d-block pb-2">Web3</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Partnerschaft </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/partners/"> <span class="d-block pb-2">Partner</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/agencies/"> <span class="d-block pb-2">Agenturen</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> </div> <div class="row mx-0 d-md-flex w-100 ml-md-0 theme-borders--sm theme-borders--top theme-borders--color-1"> <ul data-parent-id="solutions" class="mega-menu__col--main-links flex-column flex-md-row col align-items-md-center list-style-none d-flex order-1 order-sm-0 ml-md-0 px-0 pt-md-20 pb-25"> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/de/customers/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Customer Success Stories </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/de/appsflyer-advantage/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Was AppsFlyer auszeichnet </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Ressourcen" class="nav-link" href="#">Ressourcen </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="resources"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__col mega-menu__col--layout-1 mega-menu__col--main col-md-3 d-none d-md-flex flex-column px-0 pl-sm-0 pt-20 pt-sm-50 pb-0 pb-sm-40 pr-40"> <span class="h4 mb-3 d-none d-sm-block"> Ressourcen </span> <p>Bleiben Sie stets auf dem Laufenden mit Branchen-Insights, den neuesten Trends, Original-Content und allem, was AppsFlyer ausmacht</p> </div> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-1 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 col pl-md-70 pr-md-80"> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/blog/"> <span class="d-block pb-2">Blog</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/resources/"> <span class="d-block pb-2">Reports und Guides</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/glossary/"> <span class="d-block pb-2">Glossar</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://www.appsflyer.com/benchmarks/de/"> <span class="d-block pb-2">Branchen-Benchmarks</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> <div class="mega-menu__col mega-menu__col--featured theme-borders--md theme-borders--color-1 theme-borders--left col-md-3 d-md-flex flex-column pt-md-55 pl-0 pl-md-50 pr-0 pb-md-40 order-0 order-md-1 "> <div class="d-none d-sm-block"><a href="/hubs/dma/"><img style="border-radius: 8px;" src="/wp-content/uploads/2024/03/dma-hub-header-img-de.png" /></a><div class="d-block"><a href="/de/hubs/dma" class="btn btn-arrow d-inline-block">Die neuen EU-Verordnungen</a></div></div> </div> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Unternehmen" class="nav-link" href="#">Unternehmen </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="about-us"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__col mega-menu__col--layout-1 mega-menu__col--main col-md-3 d-none d-md-flex flex-column px-0 pl-sm-0 pt-20 pt-sm-50 pb-0 pb-sm-40 pr-40"> <span class="h4 mb-3 d-none d-sm-block"> Wer wir sind </span> <p>Erfahren Sie mehr über unsere Geschichte, unser Team, wofür wir 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href="https://support.appsflyer.com/hc/en-us"> <span class="d-block pb-2">Support</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/trust/"> <span class="d-block pb-2">Trust hub</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://careers.appsflyer.com/"> <span class="d-block pb-2">Karriere</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/company/social-impact/"> <span class="d-block pb-2">Social impact</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/company/contact/"> <span class="d-block pb-2">Kontakt</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> <div class="mega-menu__col mega-menu__col--featured theme-borders--md theme-borders--color-1 theme-borders--left col-md-3 d-md-flex flex-column pt-md-55 pl-0 pl-md-50 pr-0 pb-md-40 order-0 order-md-1 "> <div class="d-none d-sm-block"><strong class="navbar-nav__title pb-4 d-block">Neu: Appsflyer for Games Marketing-Hub</strong><a href="https://www.appsflyer.com/de/hubs/gaming/"><img src="https://www.appsflyer.com/wp-content/uploads/2023/07/51763-Website-menu-promotional-DE-1-1-1.png" /></a><div class="d-block"><a href="https://www.appsflyer.com/de/hubs/gaming/" class="btn btn-arrow d-inline-block">Hub erkunden</a></div></div> </div> </div> </div> </nav> </li> </ul> <div class="secondary-nav mb-60 mb-md-0 my-md-0 d-flex flex-column flex-md-row align-items-md-center"> <ul class="navbar-nav lang-switcher list-style-none"> <li class="has-children mega-parent"> <span class="nav-link"> <i class="icon-globe"></i> Deutsch </span> <ul class="sub-menu list-style-none"> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/blog/tips-strategy/pc-game-marketing/">English</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" 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pt-20"> <ul class="component-breadcrumbs component-breadcrumbs--post mx-0 section-single-post__breadcrumbs d-flex flex-wrap justify-content-start w-100 list-style-none text-uppercase pl-0 pb-0 my-0"> <li itemprop="name" role="menuitem" class="menu-item pl-0 mr-3 my-0 my-sm-2 text-uppercase"> <a itemprop="url" title="Blog" href="https://www.appsflyer.com/de/blog/" data-aft="internal-link" data-aft-block="breadcrumbs" id="breadcrumb_blog" class="text-decoration-none"> Blog </a> </li> <li itemprop="name" role="menuitem" class="menu-item pl-0 mr-3 my-0 my-sm-2 text-uppercase"> <a itemprop="url" title="Tipps & Strategie" href="https://www.appsflyer.com/de/blog/tips-strategy/" data-aft="internal-link" data-aft-block="breadcrumbs" id="breadcrumb_tips-strategy" class="text-decoration-none">Tipps & Strategie </a> </li> </ul> <h1 class="section-single-post__header--title py-4"> Level Up: Wie Sie den Code für das PC-Gaming-Marketing im Jahr 2023 knacken können </h1> <span class="section-single-post__header--author d-flex align-items-center"> <figure class="author-box__image mr-3"> <img class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2020/12/Shani-Rosenfelder.jpeg"/> </figure> Von Shani Rosenfelder </span> </div> <div class="section-single-post__header--image order-0 order-sm-0 d-none d-md-flex align-items-center justify-content-center col-sm-5 pt-5 pt-sm-3 pb-4 pb-sm-0"> <figure class="overflow-hidden position-relative"> <img loading="eager" fetchpriority="high" src="https://www.appsflyer.com/wp-content/uploads/2023/06/51733.-Marketing-a-game-on-PC-blog-1200x1200-1.png" alt="" title="51733. Marketing a game on PC blog 1200x1200" width="1200" height="1200" /> </figure> </div> <aside class="section-single-post__details col-12 order-1 order-sm-1 mt-20 mt-sm-40 mb-20 mb-sm-4"> <ul class="list-style-none theme-borders--color-2 theme-borders--top theme-borders--bottom d-flex justify-content-between justify-content-md-start my-0 py-1"> <li class="pl-0 text-dark d-flex flex-column flex-md-row"> <span class="section-single-post__details--published">Jul 05, 2023</span> </li> <li class="pl-0 text-dark mr-0 ml-0 ml-md-auto"> 6 MIN. LESEZEIT</li> </ul> </aside> </header> <div class="d-block d-lg-flex justify-content-start section-single-post__content-holder pt-sm-40 px-0"> <aside class="section-single-post__sidebar d-md-block pb-sm-50 px-md-0"> <div class="section-single-post__sidebar-holder section-single-post__sidebar-holder--no-bg"> <nav class=""> <h6 class="section-single-post__sidebar-holder-title"> Inhaltsverzeichnis</h6> <div id="guide-toc" class="section-guide__toc sidebar-nav sidebar-nav--toc sidebar-nav--with-border d-flex flex-column"> <div class="sidebar-nav__holder border-radius pb-5 pb-md-0 mb-40 mb-md-0"><button class="navbar-toggler navbar--categories-close ico-close d-md-none btn-icon" type="button" data-toggle="on" data-target="guide-toc guide-nav" aria-controls="section-guide__toc" aria-expanded="false" aria-label="Toggle categories"></button> <ol id="toc-index" class="toc sidebar-nav__group list-style-none flex-column mt-0 ml-4 ml-md-0 mt-md-0 mb-0"> <li class="sidebar-nav__item my-0 ml-0 pl-md-2 pl-0 pr-30 pr-md-0 py-2 active"> <a href="#heading-id-1" class="d-flex flex-column"> Langsames und stetiges Wachstum </a> </li> <li class="sidebar-nav__item my-0 ml-0 pl-md-2 pl-0 pr-30 pr-md-0 py-2 "> <a href="#heading-id-2" class="d-flex flex-column"> Die Marktchancen verstehen </a> </li> <li class="sidebar-nav__item my-0 ml-0 pl-md-2 pl-0 pr-30 pr-md-0 py-2 "> <a href="#heading-id-3" class="d-flex flex-column"> Gewinnen Sie auf Steam </a> </li> <li class="sidebar-nav__item my-0 ml-0 pl-md-2 pl-0 pr-30 pr-md-0 py-2 "> <a href="#heading-id-4" class="d-flex flex-column"> Von UA-Kanälen profitieren </a> </li> <li class="sidebar-nav__item my-0 ml-0 pl-md-2 pl-0 pr-30 pr-md-0 py-2 "> <a href="#heading-id-5" class="d-flex flex-column"> Messen und optimieren Sie Ihre Performance </a> </li> <li class="sidebar-nav__item my-0 ml-0 pl-md-2 pl-0 pr-30 pr-md-0 py-2 "> <a href="#heading-id-6" class="d-flex flex-column"> Zusammenfassung </a> </li> </ol> </div> </div> </nav> </div> </aside> <div class="section-single-post__content toc__group"> <div class="section-single-post__body section-single-post__body--default"> <p>Was früher allenfalls als Hobby einer kleinen Gruppe von Menschen angesehen wurde, ist heute längst anerkannter Bestandteil unseres Lebens. Businessleute, die auf dem morgendlichen Weg zur Arbeit Candy Crush spielen, sieht man mittlerweile genauso oft wie Teenager, die auf Minecraft ein Imperiun aufbauen.</p> <p>Wir verdanken dies den gewaltigen Gaming-Devices, die wir in unseren Händen halten, und der massiven Nachfrage nach digitalem Entertainment, die durch die weltweiten COVID-Lockdowns noch verstärkt wurde.</p> <p>Aber nicht nur das Mobile Gaming steht im Mittelpunkt des Interesses – es gibt ein weiteres Gaming-Segment, das in den letzten Jahrzehnten stetig gewachsen ist: PC-Gaming. Und auch für die Mobile-Developer ist die Gelegenheit reif, sie zu ergreifen.</p> <p>Die Vorstellung, dass alle PC-Spieler:innen Hardcore-Gamer sind, die den Großteil ihrer Jugend mit World of Warcraft verbracht haben, kann man getrost über Bord werfen. Die PC-Spielerbasis ist heute vielfältiger als je zuvor – und wir erklären, warum dies eine großartige Gelegenheit für Sie ist, davon zu profitieren.</p> <h2 class="wp-block-heading" id="h-langsames-langweiliges-und-stetiges-wachstum">Langsames, langweiliges und stetiges Wachstum</h2> <p>Bevor wir zum Kern der Sache kommen, müssen wir eines klarstellen: Sie brauchen einen echten langfristigen Marketingplan. Sie brauchen einen konkreten langfristigen Marketingplan. Denken Sie sich vielleicht: „Wenn wir es bauen, werden sie schon kommen?“ Einen sechsmonatigen Marketingplan kann man nicht ersetzen, indem man achselzuckend sagt: „Wir werden einfach viral gehen.“ Einen großen Streamer dazu zu bringen, Ihr Game vor dem Launch zu spielen, ist keine Marketingstrategie.</p> <p>Echter Erfolg ist eine Kombination aus Paid- und organischem Marketing. Es geht um Iteration und darum, auf dem Weg dorthin mehr über Ihre Zielgruppe und Ihre Fehler zu lernen. Der Aufbau eines Hype ist ein langer, aber lohnender Weg, den wir in vier wichtige Schritte unterteilen können:</p> <ol> <li>Die Marktchancen verstehen</li> <li>Die Erfolgsstrategien auf Steam erlernen</li> <li>Von UA-Kanälen profitieren</li> <li>Ihre Performance messen und optimieren</li> </ol> <h2 class="wp-block-heading">1. Schritt: Die Marktchancen verstehen</h2> <p>Wenn Sie ein Indie-Developer sind, der sein Traumspiel entwickelt, kann Sie niemand davon überzeugen, sich für ein anderes Genre zu entscheiden. Dies ist jedoch ein guter Ausgangspunkt für Marktforschung.</p> <p>Die Wahl des richtigen Genres auf Marktplätzen wie Steam entscheidet über Ihren Wettbewerb und Ihr Umsatzpotenzial. Im Folgenden finden Sie einige Metriken, die Ihnen helfen können, erste Benchmarks zu setzen:</p> <ul> <li>Wie viele Games werden in Ihrem Genre veröffentlicht?</li> <li>Wie viele Games werden jedes Jahr in diesem Genre verkauft?</li> <li>Wie hoch ist der ARPU in diesem Genre?</li> </ul> <p>Wenn Sie Ihr erstes Game auf den Markt bringen, wählen Sie für den Anfang ein weniger wettbewerbsintensives Genre. Machen Sie sich mit Ihrer Zielgruppe vertraut. Beginnen Sie mit der Frage:</p> <ul> <li>Welchen Stil und welchen Vibe hat mein Game?</li> <li>Welche ähnlichen Games gibt es?</li> <li>Wie kann ich den Art Style beschreiben?</li> <li>Welche Streamer spielen Games wie meines?</li> <li>Wo wird der Content meiner Zielgruppe genutzt, z. B: Twitch, YouTube, Instagram, TikTok, Twitter</li> </ul> <figure class="wp-block-image size-large"><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2023/06/51732-inline-1.png" alt=""/></figure> <h2 class="wp-block-heading">2. Schritt: Gewinnen Sie auf Steam</h2> <p>Da Sie nun wissen, an wen Sie Ihr Game vermarkten wollen, können Sie diese Informationen nutzen, um Ihr Game auf Steam, dem größten Game-Marktplatz, zu vermarkten. Steam unterscheidet sich stark vom App Store und hat seine eigenen, einzigartigen Eigenschaften, die Ihnen helfen, die Bekanntheit und die Downloads zu steigern. Hier sind einige Möglichkeiten, wie Sie sich von den 50.000 anderen Games auf dem Marktplatz abheben und die Spieler:innen unter den 130 Millionen monatlich aktiven Nutzern auf der Plattform ansprechen können.</p> <h3 class="wp-block-heading">Design</h3> <p>Der erste und wichtigste Faktor ist Ihr Design, oder das Heldenbild, das Sie sehen, wenn Sie in einem Online-Shop stöbern. Betrachten Sie es als Ihr Schaufenster. Während Geschäfte riesige Schilder an den Schaufenstern aufstellen, entscheiden sich andere vielleicht für einen minimalistischen und edleren Look. Ebenso braucht Ihr Game ein attraktives und professionelles Design, um das Interesse der Spieler:innen zu wecken.</p> <h3 class="wp-block-heading">Landing Page</h3> <p>Sobald die Kundinnen und Kunden auf Ihr Icon klicken, werden sie auf Ihre Landing Page weitergeleitet. Als würden sich die Tore zu Disneyland öffnen – , Sie möchten diese Seite zu einem magischen Ort gestalten – mit einem Look and Feel, das die Qualität der Seite widerspiegelt. Das bedeutet, dass alle Ihre Assets, einschließlich Bilder, Gifs und professionelle Gameplay-Trailer, aufpoliert werden müssen.</p> <p>Bilder sind das Erste, was die Käufer:innen sehen – und großartige Bilder tragen dazu bei, zu vermitteln, worum es bei dem Game geht. Achten Sie außerdem darauf, die Trailer kurz zu halten und viel Gameplay-Material zu zeigen. Vergessen Sie nicht, Ihr Game zu taggen, um Ihre Präsenz für die organische Suche zu verbessern.</p> <h3 class="wp-block-heading">Wunschliste</h3> <p>Und in der letzten Phase kann der:die Spieler:in zwischen drei Dingen wählen:</p> <ul> <li>Game kaufen</li> <li>Zur Wunschliste hinzufügen</li> <li>Anderswo hingehen</li> </ul> <p>Gamer lieben den Schaufensterbummel auf Steam, und Wunschlisten sind für sie eine Möglichkeit, bestimmte Games zu abonnieren. Außerdem gibt es eine soziale Komponente, bei der Freunde sehen können, welche Games ihre Freunde mögen und sie ihnen vorschlagen können.</p> <p>Für Publishers sind lange Wunschlisten eine Goldgrube. Sie tragen nicht nur dazu bei, die Bekanntheit auf dem Markt zu steigern, sondern auch den Umsatz anzukurbeln. Wenn Ihr Game in den Verkauf geht, wird jeder, der Ihr Game auf der Wunschliste hat, per E-Mail benachrichtigt. Diese Methode hat sich in der Vergangenheit als sehr erfolgreich erwiesen und hilft den Publishern, ihre Umsätze nachhaltig zu steigern.</p> <h2 class="wp-block-heading">3. Schritt: Von UA-Kanälen profitieren</h2> <p>Es dauert seine Zeit, bis Ihr Game bekannt wird, aber mit einem Werbebudget können Sie dies beschleunigen. Lassen Sie uns über die beiden effektivsten UA-Kanäle der heutigen Zeit sprechen.</p> <p><strong>Arbeiten Sie mit einem Publisher zusammen</strong> Wenn Sie ein Indie-Developer sind, der ein Marketing-Budget und die notwendigen Verbindungen braucht, um das Projekt bekannt zu machen, kann die Zusammenarbeit mit einem Publisher die richtige Lösung sein.</p> <p><strong>Starten Sie Alphas und Betas.</strong> Das schafft nicht nur Aufmerksamkeit und einen Hype, noch bevor Sie das Game veröffentlichen, sondern hilft auch, Ihre treuesten Spieler:innen zu binden. Mit einer Beta können Sie Ihr Game auch an Streamer und Influencer senden, damit diese es selbst ausprobieren können.</p> <p><strong>Arbeiten Sie mit Influencern. </strong>Games wie „Among Us“ und „Fall Guys“ sind in der Szene regelrecht explodiert, als Streamer begannen, das Game auf Twitch zu spielen. Auch wenn nicht jedes Game ein Glücksfall ist, können Sie Ihre Chancen erhöhen, indem Sie mit mehreren Streamern und Gaming-Influencern zusammenarbeiten, die ihre Erfahrungen mit ihrem Publikum teilen. Nutzen Sie ein Tool wie Sullygnome, Playboard oder HYPR, um ähnliche Influencer zu finden.</p> <p><strong>Nehmen Sie an Online-Festivals wie GDC, PAX, Tiny Teams und Summer Game Fest teil.</strong> Unabhängig davon, ob diese von einem Third-Party-Publisher oder von Steam organisiert werden, haben sich Online-Festivals in der Vergangenheit bewährt, um Mundpropaganda, Wunschlisten und Verkäufe zu fördern. Es ist von geradezu entscheidender Bedeutung, sich für diese Festivals anzumelden, denn viele der Teilnehmer sind einflussreich und interessieren sich für neue und vielversprechende Games.</p> <p><strong>Meta-Ads, Twitch-Ads und YouTube-Ads.</strong> Wenn Sie über ein Paid Budget verfügen, sind das drei Plattformen, mit denen Sie Ihre Zielgruppe effektiv erreichen können. Außerhalb von Remarketing-Kampagnen können Sie Zielgruppen erreichen, die sich für Games von Mitbewerbern oder für Games-PC-Zubehör und Publisher interessieren. Twitch und YouTube sind derzeit auch die größten Gaming-Streaming-Plattformen, sodass Sie Ihr Publikum direkt ansprechen können. Das stärkste Marketing kommt jedoch organisch von Streamern, die Ihr Game wirklich genießen. </p> <p><strong>Cross-Plattform-Ads:</strong> Ihre Spieler:innen verbringen ihre Zeit auf verschiedenen Plattformen, daher ist es absolut sinnvoll, mit ihnen in Kontakt zu treten, egal wo sie sich befinden. Das bedeutet, dass Sie Kampagnen auf Kanälen durchführen, die Sie gut kennen, z. B. auf Mobile und Web. Gleichzeitig können Sie dem Beispiel innovativer Developer wie Kabam, Playtika und Mistplay folgen, indem Sie das Wachstum mit CTV-Werbung vorantreiben und Offline-Werbung (Out-of-Home) testen, um die Zielgruppe an Bushaltestellen, auf U-Bahnhöfen und in U-Bahnen zu erreichen. In diesem Guide erfahren Sie mehr über die Durchführung und das Measurement plattformübergreifender Kampagnen. </p> <figure class="wp-block-image size-large"><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2023/07/51733-inline-1.png" alt=""/></figure> <h2 class="wp-block-heading">4. Schritt: Messen und optimieren Sie Ihre Performance</h2> <p>Sie können von überall her Interesse wecken – ein Mix aus Festivals, Werbung und Social Media. Um Ihre profitabelsten Kampagnen und Kanäle zu ermitteln, müssen Sie die Conversions genau messen und attribuieren.</p> <p>Und die Abläufe sind kompliziert. Jemand kann einen Tweet sehen, dann eine CTV-Ad, eine Handy-Werbung und eine Plakatwerbung – es wäre fast unmöglich zu identifizieren, was die Conversion ausgelöst hat.</p> <p>Die Zusammenarbeit mit einem Partner für Marketing-Measurement und -Analysen kann dabei helfen, die verschiedenen Flows, die zum Kauf Ihres Games geführt haben, miteinander zu verbinden. Außerdem erhalten Sie einen Echtzeit-Überblick über die Performance Ihrer Kampagne auf mehreren Geräten, was besonders wichtig ist, wenn Sie Ihr Game auch auf Konsolen verkaufen.</p> <h2 class="wp-block-heading">Zusammenfassung</h2> <ul> <li>Führen Sie Marktforschung durch, um die Wettbewerbsfähigkeit des Genres zu ermitteln, die Zielgruppe zu verstehen und herauszufinden, wo sie ihre Inhalte abrufen. </li> <li>Um auf Steam aufzufallen, muss man auf Designelemente wie eine attraktive Gestaltung und eine ausgefeilte Landing Page achten.</li> <li>Die Nutzung von Wunschlisten auf Steam kann die Bekanntheit erhöhen, den Verkauf ankurbeln und eine soziale Komponente für Freunde schaffen, um Games-Empfehlungen auszutauschen.</li> <li>Kanäle zur Nutzerakquise wie Publisher, Alpha-/Beta-Launches, die Zusammenarbeit mit Influencern und die Teilnahme an Online-Festivals sind für Ihren Marketing-Mix entscheidend.</li> <li>Werbung auf Plattformen wie Meta Ads, Twitch und YouTube kann Zielgruppen effektiv erreichen, organisches Marketing über Streamer ist jedoch möglicherweise effektiver</li> <li>Erweitern Sie Ihre Reichweite, um plattformübergreifende Kampagnen über Mobile, CTV, Offline und Web zu ermöglichen und messen Sie die Wirkung jedes neuen Kanals</li> </ul> </div> <footer class="section-single-post__author-box pt-20 px-0 mx-0 pb-70 pb-md-0"> <section class="author-box mt-sm-3 mx-0"> <div class="container"> <div class="row"> <div class="col d-flex flex-column flex-md-row align-items-start py-30 px-0"> <figure class="author-box__image"> <img class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2020/12/Shani-Rosenfelder.jpeg"/> </figure> <div class="author-box__content pt-20 pt-md-0 pl-md-30 pr-sm-3"> <h3 class="pb-1 mb-0">Shani Rosenfelder</h3> <div class="author-box__text"> Shani ist Director of Global Content Strategy & Market Insights bei AppsFlyer. 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