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</div> </header> <div class="wrap" role="document"> <div class="content"> <main class="main"> <article class="post-3465 case-study type-case-study status-publish has-post-thumbnail hentry"> <header class="hero"> <div class="carousel slide carousel-fade" data-bs-ride="carousel" data-bs-pause="false"> <div class="carousel-inner"> <div class="fittext"> <div> <h1>Meet Meta & Meta Marketing Summit</h1> </div> </div> <div class="carousel-item active"> <img src="https://i9.swiftpic.io/gpj/oZZaBaEhvNxiGMAvaGCWlBr9N93HAWSpR8nQLus5tpA=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/sites/10/2023/01/Picture1.jpg" class="d-block w-100" alt="" srcset="https://i7.swiftpic.io/gpj/ZMmx72R9k/DNjxnAD2Z8khZja72xcKiPrUv7nRqTXpA=/format:jpg;cover:1920,828/https://www.gpj.com/wp-content/uploads/sites/10/2023/01/Picture1.jpg 1920w, https://i9.swiftpic.io/gpj/oZZaBaEhvNxiGMAvaGCWlBr9N93HAWSpR8nQLus5tpA=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/sites/10/2023/01/Picture1.jpg 1440w, https://i9.swiftpic.io/gpj/DOc9p/QMPWMDdnc6w5q/mnVUTO8fdcclq9udnjExSvA=/format:jpg;cover:640,276/https://www.gpj.com/wp-content/uploads/sites/10/2023/01/Picture1.jpg 640w" sizes="100vw"> </div> </div> </div> </header> <div class="entry-content container content-wrapper"> <div class="mb-6"> <div class="text-center"> <img class="mb-4 logo-meta" alt="Meta" src="https://i4.swiftpic.io/gpj/WdmwGnBXbVMGwv4VoT8PpcNVMctE4wk5AjD4fLCeBvA=/trim;resize:140,140/https://www.gpj.com/wp-content/uploads/sites/10/2024/03/meta_w.png" srcset="https://i1.swiftpic.io/gpj/VSnNm1ShFD0BswM2UfKvJUj8QHESl22WeZ4Idyb5/ZM=/trim;resize:280,280/https://www.gpj.com/wp-content/uploads/sites/10/2024/03/meta_w.png 2x, https://i6.swiftpic.io/gpj/VZ6us+GVF1r8/eHtdI8kgh35sOW3QzWSGgMxetjC0a8=/trim;resize:420,420/https://www.gpj.com/wp-content/uploads/sites/10/2024/03/meta_w.png 3x, https://i9.swiftpic.io/gpj/9g4bA30febu6IaDCPjQ4XfjpjRKW3eLG6CaopzCfoYQ=/trim;resize:560,560/https://www.gpj.com/wp-content/uploads/sites/10/2024/03/meta_w.png 4x"> </div> <h4 class="text-center mb-5"> </h4> </div> <p>With its high level of tech adoption, Korea is one of the key markets identified for Metaverse adoption. Meta wanted to create an experience that would bring this virtual world to live using the latest generation of Meta hardware and applications. Simultaneously, Meta wanted to excite its business users who were being hosted for its first live Meta Marketing Summit in Korea in 2 years.  </p> <p>We created the “Meet Meta” pop up in Korea’s hip district of Seungsu Dong<br>for consumers to experience the Metaverse and Instagram’s latest features in person. Partnering with creators and some of the most innovative Korean brands, we deep dived into the technology to showcase how Meta & Korea are pioneering the Metaverse. Consumers got to unleash their creative spirit in a hands-on activities in the Metaverse and in real life. </p> <p>Concurrently,  we created an experience at the Meta office targeted at its business partners to showcase the brand’s border offerings across platforms. </p> <p>Over 10 days, we attracted 8647 visitors who created over  500 Tutoreels! from Reels School and engaged 175 happy marketers at the Meta Marketing Summit.</p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="Meet Meta (Glimpse)" width="500" height="281" src="https://www.youtube.com/embed/8pKlN8txqDY?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div></figure> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div> </div> </div> <footer> <div class="pagination mb-3"> </div> </footer> </article> </main> </div> </div> <footer class="content-info"> <div class="container pt-6 pb-4"> <div class="row justify-content-between justify-content-lg-start"> <div class="col-12 col-md-auto col-lg-3"> <a class="footer-brand" href="https://sg.gpj.com/"> <span class="screen-reader-text">GPJ Singapore</span> </a> </div> <section class="widget nav_menu-3 widget_nav_menu"><h3>About Us</h3><div class="menu-about-us-container"><ul id="menu-about-us" class="menu"><li id="menu-item-90" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-90"><a href="https://sg.gpj.com/who-we-are/">About us</a></li> <li id="menu-item-91" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-91"><a href="https://sg.gpj.com/what-weve-done/">Work</a></li> <li id="menu-item-92" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-92"><a href="https://sg.gpj.com/what-we-do/">Services</a></li> <li id="menu-item-93" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-93"><a href="https://sg.gpj.com/who-we-are/">Leadership</a></li> </ul></div></section><section class="widget nav_menu-4 widget_nav_menu"><h3>Legal</h3><div class="menu-legal-container"><ul id="menu-legal" class="menu"><li id="menu-item-94" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-privacy-policy menu-item-94"><a rel="privacy-policy" href="https://sg.gpj.com/privacy/">Privacy</a></li> </ul></div></section><section class="widget nav_menu-5 widget_nav_menu"><h3>Contact</h3><div class="menu-contact-container"><ul id="menu-contact" class="menu"><li id="menu-item-95" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-95"><a href="https://sg.gpj.com/contact/">Contact us</a></li> <li id="menu-item-3423" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3423"><a href="https://sg.gpj.com/who-we-are/careers/">Careers</a></li> </ul></div></section> </div> <div class="text-end mt-6 pww"> <span class="me-2">Part of the <a style="color: inherit;" href="https://www.project.com/">Project</a> network</span> <a href="https://www.project.com/"><img src="https://sg.gpj.com/wp-content/themes/main/dist/images/pww-logo_8f8f4a7f75eb5ecaf571.jpg" alt="Project Worldwide logo" height="46"></a> </div> <hr class="my-3"> <div class="subfooter row align-items-center g-3 flex-column-reverse flex-md-row"> <div class="col"> <small class="fw-light">Copyright ©2024 George P. Johnson. 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