Entrepreneurs: Navigate Digital Strategy Changes

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L.","image":"https://media.licdn.com/dms/image/v2/D4D03AQHKqSdb7EvkzA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1666952733132?e=2147483647&v=beta&t=ZwMwhqdH3ZH2DGGWWgHdu1J6zJBVIv9EEJ2W_jWDTAo","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}},{"@type":"Person","url":"https://www.linkedin.com/in/neilokeefe","name":"Neil OKeefe, MBA","image":"https://media.licdn.com/dms/image/v2/D4E03AQEUKD4v4wcOFw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1731016653499?e=2147483647&v=beta&t=-ouT9zHGhup6WGHSgNBjYJTtGByq_hIzaRUbqghppaI","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}},{"@type":"Person","url":"https://br.linkedin.com/in/henriquemrra","name":"Henrique M.","image":"https://media.licdn.com/dms/image/v2/D4D03AQErrfmjVWMFrw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1727222885087?e=2147483647&v=beta&t=XYipp_Vn9TrheeSls_A-nboYPXfzh8VfEM3cDCAP6d8","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}},{"@type":"Person","url":"https://in.linkedin.com/in/madhurachaudhuri","name":"Madhura Chaudhuri","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}},{"@type":"Person","url":"https://uk.linkedin.com/in/hamid-techprenour","name":"Hamid Rab Nawaz","image":"https://media.licdn.com/dms/image/v2/D4D03AQEPMckBVUKFCw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1704468785181?e=2147483647&v=beta&t=AgkIidoj8sz317w8ajd30bg2McVyQrGPUcRxK3EkVYg","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}},{"@type":"Person","url":"https://hk.linkedin.com/in/sonambhargava","name":"Sonam Bhargava","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}],"comment":[{"@type":"Comment","text":"To navigate changing customer needs, start by staying informed about the latest trends and technologies in digital strategy. Regularly review industry reports, attend webinars, and follow thought leaders on social media. Use tools like Google Trends and social listening platforms to track emerging preferences and behaviors. Additionally, leverage data analytics to identify patterns and shifts in customer behavior. Understanding these trends helps you anticipate changes and adapt your strategies accordingly, ensuring that you meet evolving customer demands effectively.","upVoteCount":2,"author":{"@type":"Person","url":"https://uk.linkedin.com/in/alombardo88","name":"Alessandro L.","image":"https://media.licdn.com/dms/image/v2/D4D03AQHKqSdb7EvkzA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1666952733132?e=2147483647&v=beta&t=ZwMwhqdH3ZH2DGGWWgHdu1J6zJBVIv9EEJ2W_jWDTAo","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},{"@type":"Comment","text":"To best navigate ever-changing customer needs and preferences you need to stay up to speed on trends and regulations. \n\nStay Informed and Agile\nIndustry Trends: Keep up with industry trends by attending conferences, webinars, and reading industry publications.\nAgile Methodology: Adopt agile practices to quickly adapt to changes and implement new strategies. This allows for rapid iteration and responsiveness.","upVoteCount":0,"author":{"@type":"Person","url":"https://www.linkedin.com/in/neilokeefe","name":"Neil OKeefe, MBA","image":"https://media.licdn.com/dms/image/v2/D4E03AQEUKD4v4wcOFw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1731016653499?e=2147483647&v=beta&t=-ouT9zHGhup6WGHSgNBjYJTtGByq_hIzaRUbqghppaI","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},{"@type":"Comment","text":"Entender as necessidades pressupõe, sobretudo, entender seu público. Pessoas conversam com pessoas, isso significa que precisamos nos inserir nos ambientes digitais onde nosso público está, observar seu comportamento, seus interesses, saber como nos portar dentro desse ambiente.\n\nTendência sugere algo em alta, o que já indica que amanhã esse comportamento pode mudar. Estar atento é o mais importante.","upVoteCount":0,"author":{"@type":"Person","url":"https://br.linkedin.com/in/henriquemrra","name":"Henrique M.","image":"https://media.licdn.com/dms/image/v2/D4D03AQErrfmjVWMFrw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1727222885087?e=2147483647&v=beta&t=XYipp_Vn9TrheeSls_A-nboYPXfzh8VfEM3cDCAP6d8","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},{"@type":"Comment","text":"Encourage two-way communication through interactive content, social media polls, and Q&A sessions to gather customer feedback and actively listen to their needs and frustrations.\nI implemented a live Q&A session on our company's social media platform to gather feedback on a new feature we were considering. The insights gleaned from the audience helped us to refine the feature before launch. This not only ensured a more user-friendly experience but also built anticipation for the new offering.","upVoteCount":0,"author":{"@type":"Person","url":"https://in.linkedin.com/in/madhurachaudhuri","name":"Madhura Chaudhuri","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},{"@type":"Comment","text":"You should leverage technology to stay ahead of ever-changing customer needs and preferences. Try the following;\nAdvanced Analytics: Utilize AI and machine learning to predict future customer trends and personalize customer experiences.\nAutomation Tools: Implement automation tools to streamline processes and respond quickly to changing customer demands.","upVoteCount":1,"author":{"@type":"Person","url":"https://www.linkedin.com/in/neilokeefe","name":"Neil OKeefe, MBA","image":"https://media.licdn.com/dms/image/v2/D4E03AQEUKD4v4wcOFw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1731016653499?e=2147483647&v=beta&t=-ouT9zHGhup6WGHSgNBjYJTtGByq_hIzaRUbqghppaI","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},{"@type":"Comment","text":"My two main ways to navigate the ever-changing customer needs and preferences include;\n\n#1 - Personalization and Customization\nCustomer Segmentation: Use segmentation to tailor your strategies to different customer groups. Personalize marketing messages, product recommendations, and content.\nDynamic Content: Employ dynamic content strategies that adjust based on real-time data and customer interactions.\n\n#2 - Build Strong Customer Relationships\nEngagement: Engage with customers regularly through social media, email, and other digital platforms to build strong relationships.\nLoyalty Programs: Develop loyalty programs that reward customers for their continued patronage and encourage repeat business.","upVoteCount":1,"author":{"@type":"Person","url":"https://www.linkedin.com/in/neilokeefe","name":"Neil OKeefe, MBA","image":"https://media.licdn.com/dms/image/v2/D4E03AQEUKD4v4wcOFw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1731016653499?e=2147483647&v=beta&t=-ouT9zHGhup6WGHSgNBjYJTtGByq_hIzaRUbqghppaI","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},{"@type":"Comment","text":"Regularly solicit and act on customer feedback to refine your digital strategy. Simple tools like surveys, social media polls, and direct interactions can provide valuable insights into customer preferences and pain points. Implementing changes based on this feedback demonstrates that you value your customers' opinions and are committed to improving their experience. This continuous loop of feedback and adjustment ensures that your strategies remain relevant and effective, fostering stronger customer relationships and driving long-term loyalty.","upVoteCount":0,"author":{"@type":"Person","url":"https://uk.linkedin.com/in/hamid-techprenour","name":"Hamid Rab Nawaz","image":"https://media.licdn.com/dms/image/v2/D4D03AQEPMckBVUKFCw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1704468785181?e=2147483647&v=beta&t=AgkIidoj8sz317w8ajd30bg2McVyQrGPUcRxK3EkVYg","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},{"@type":"Comment","text":"In addition to the below, embracing emerging technologies can help in navigating changing customer needs :\nArtificial Intelligence (AI): Leverage AI-powered tools for chatbots, personalized recommendations, and customer service automation to enhance the customer experience.\nVirtual and Augmented Reality (VR/AR): Explore the potential of VR and AR to create immersive experiences that engage and delight customers.\nVoice Search Optimization: Optimize your digital content for voice search to capture the growing number of users who use voice assistants like Alexa or Siri.\nOmnichannel Marketing: Create a seamless customer experience across multiple channels, including website, mobile app, social media, email, and in-store.","upVoteCount":1,"author":{"@type":"Person","url":"https://hk.linkedin.com/in/sonambhargava","name":"Sonam Bhargava","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}}]} </script>  </head> <body dir="ltr">  <div class="guest-upsells"> <form class="google-auth base-google-auth" action="https://www.linkedin.com/uas/login-submit" method="post"> <input name="loginCsrfParam" value="4685b7bb-e170-4782-8d3a-d5fac25a1b8c" type="hidden"> <input 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itemtype="http://schema.org/ListItem" class="breadcrumb inline-block mr-0.5 font-sans text-sm babybear:text-xs text-color-text after:content-['/'] after:text-color-text-low-emphasis after:ml-0.5 after:no-underline last:mr-0 last:after:hidden"> <a itemprop="item" class="breadcrumb__link inline-block link-no-visited-state !text-color-text-low-emphasis" href="https://www.linkedin.com/pulse/topics/home/" data-tracking-control-name="breadcrumb" data-tracking-will-navigate> <span class="font-normal" itemprop="name">All</span> </a> <meta itemprop="position" content="1"> </li> <li itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem" class="breadcrumb inline-block mr-0.5 font-sans text-sm babybear:text-xs text-color-text after:content-['/'] after:text-color-text-low-emphasis after:ml-0.5 after:no-underline last:mr-0 last:after:hidden"> <a itemprop="item" class="breadcrumb__link inline-block link-no-visited-state !text-color-text-low-emphasis" href="https://www.linkedin.com/pulse/topics/marketing-s2461/" data-tracking-control-name="breadcrumb" data-tracking-will-navigate> <span class="font-normal" itemprop="name">Marketing</span> </a> <meta itemprop="position" content="2"> </li> <li itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem" class="breadcrumb inline-block mr-0.5 font-sans text-sm babybear:text-xs text-color-text after:content-['/'] after:text-color-text-low-emphasis after:ml-0.5 after:no-underline last:mr-0 last:after:hidden"> <a aria-current="page" itemprop="item" class="breadcrumb__link inline-block link-no-visited-state !text-color-text" href="https://www.linkedin.com/pulse/topics/marketing-s2461/digital-strategy-s3840/" data-tracking-control-name="breadcrumb" data-tracking-will-navigate> <span class="font-semibold" itemprop="name">Digital Strategy</span> </a> <meta itemprop="position" content="3"> </li> </ol> </section> <h1 class="pulse-title text-display-md text-color-text lg:text-display-lg font-bold w-11/12 ">Here's how you can navigate the changing customer needs and preferences in the digital strategy industry.</h1>  <div class="powered-by-ai py-3 text-sm text-color-text-secondary">Powered by AI and the LinkedIn community</div> <section class="table-of-content pb-6"> <div class="group menu-item relative flex cursor-pointer flex-row justify-start border-0 pl-0" data-chunk-header-id="understand-trends"> <h3 class="text-color-text group-hover:text-color-text-brand">1</h3> <div class="ml-2 mr-6 mt-0.5 min-w-[75%]"> <a class="fragmented-links font-normal !text-color-text underline decoration-1 underline-offset-4 group-hover:!text-color-text-brand" href="#understand-trends" data-tracking-will-navigate data-tracking-control-name="article-ssr-frontend-x-article__toc-article-segment-navigation">Understand Trends </a>  </div> <icon class="invisible absolute right-2 top-1/2 flex -translate-y-2/4 items-center justify-between rounded-full border-1 border-solid border-color-container-brand p-1 group-hover:visible" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6q8fxh9snmcwlh1wxg6fktwgf" data-svg-class-name="w-2 h-2 text-color-text-brand"></icon> </div> <div class="group menu-item relative flex cursor-pointer flex-row justify-start border-0 pl-0" data-chunk-header-id="engage-audiences"> <h3 class="text-color-text group-hover:text-color-text-brand">2</h3> <div class="ml-2 mr-6 mt-0.5 min-w-[75%]"> <a class="fragmented-links font-normal !text-color-text underline decoration-1 underline-offset-4 group-hover:!text-color-text-brand" href="#engage-audiences" data-tracking-will-navigate data-tracking-control-name="article-ssr-frontend-x-article__toc-article-segment-navigation">Engage Audiences </a>  </div> <icon class="invisible absolute right-2 top-1/2 flex -translate-y-2/4 items-center justify-between rounded-full border-1 border-solid border-color-container-brand p-1 group-hover:visible" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6q8fxh9snmcwlh1wxg6fktwgf" data-svg-class-name="w-2 h-2 text-color-text-brand"></icon> </div> <div class="group menu-item relative flex cursor-pointer flex-row justify-start border-0 pl-0" data-chunk-header-id="leverage-analytics"> <h3 class="text-color-text group-hover:text-color-text-brand">3</h3> <div class="ml-2 mr-6 mt-0.5 min-w-[75%]"> <a class="fragmented-links font-normal !text-color-text underline decoration-1 underline-offset-4 group-hover:!text-color-text-brand" href="#leverage-analytics" data-tracking-will-navigate data-tracking-control-name="article-ssr-frontend-x-article__toc-article-segment-navigation">Leverage Analytics </a>  </div> <icon class="invisible absolute right-2 top-1/2 flex -translate-y-2/4 items-center justify-between rounded-full border-1 border-solid border-color-container-brand p-1 group-hover:visible" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6q8fxh9snmcwlh1wxg6fktwgf" data-svg-class-name="w-2 h-2 text-color-text-brand"></icon> </div> <div class="group menu-item relative flex cursor-pointer flex-row justify-start border-0 pl-0" data-chunk-header-id="iterate-quickly"> <h3 class="text-color-text group-hover:text-color-text-brand">4</h3> <div class="ml-2 mr-6 mt-0.5 min-w-[75%]"> <a class="fragmented-links font-normal !text-color-text underline decoration-1 underline-offset-4 group-hover:!text-color-text-brand" href="#iterate-quickly" data-tracking-will-navigate data-tracking-control-name="article-ssr-frontend-x-article__toc-article-segment-navigation">Iterate Quickly </a> <p class="inline-promotion-text mt-0.5 text-xs font-normal text-color-text-low-emphasis">Be the first to add your personal experience</p> </div> <icon class="invisible absolute right-2 top-1/2 flex -translate-y-2/4 items-center justify-between rounded-full border-1 border-solid border-color-container-brand p-1 group-hover:visible" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6q8fxh9snmcwlh1wxg6fktwgf" data-svg-class-name="w-2 h-2 text-color-text-brand"></icon> </div> <div class="group menu-item relative flex cursor-pointer flex-row justify-start border-0 pl-0" data-chunk-header-id="personalize-experience"> <h3 class="text-color-text group-hover:text-color-text-brand">5</h3> <div class="ml-2 mr-6 mt-0.5 min-w-[75%]"> <a class="fragmented-links font-normal !text-color-text underline decoration-1 underline-offset-4 group-hover:!text-color-text-brand" href="#personalize-experience" data-tracking-will-navigate data-tracking-control-name="article-ssr-frontend-x-article__toc-article-segment-navigation">Personalize Experience </a>  </div> <icon class="invisible absolute right-2 top-1/2 flex -translate-y-2/4 items-center justify-between rounded-full border-1 border-solid border-color-container-brand p-1 group-hover:visible" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6q8fxh9snmcwlh1wxg6fktwgf" data-svg-class-name="w-2 h-2 text-color-text-brand"></icon> </div> <div class="group menu-item relative flex cursor-pointer flex-row justify-start border-0 pl-0" data-chunk-header-id="innovate-constantly"> <h3 class="text-color-text group-hover:text-color-text-brand">6</h3> <div class="ml-2 mr-6 mt-0.5 min-w-[75%]"> <a class="fragmented-links font-normal !text-color-text underline decoration-1 underline-offset-4 group-hover:!text-color-text-brand" href="#innovate-constantly" data-tracking-will-navigate data-tracking-control-name="article-ssr-frontend-x-article__toc-article-segment-navigation">Innovate Constantly </a>  </div> <icon class="invisible absolute right-2 top-1/2 flex -translate-y-2/4 items-center justify-between rounded-full border-1 border-solid border-color-container-brand p-1 group-hover:visible" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6q8fxh9snmcwlh1wxg6fktwgf" data-svg-class-name="w-2 h-2 text-color-text-brand"></icon> </div> <div class="group menu-item relative flex cursor-pointer flex-row justify-start border-0 pl-0" data-chunk-header-id="here’s-what-else-to-consider"> <h3 class="text-color-text group-hover:text-color-text-brand">7</h3> <div class="ml-2 mr-6 mt-0.5 min-w-[75%]"> <a class="fragmented-links font-normal !text-color-text underline decoration-1 underline-offset-4 group-hover:!text-color-text-brand" href="#here’s-what-else-to-consider" data-tracking-will-navigate data-tracking-control-name="article-ssr-frontend-x-article__toc-article-segment-navigation">Here’s what else to consider </a>  </div> <icon class="invisible absolute right-2 top-1/2 flex -translate-y-2/4 items-center justify-between rounded-full border-1 border-solid border-color-container-brand p-1 group-hover:visible" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6q8fxh9snmcwlh1wxg6fktwgf" data-svg-class-name="w-2 h-2 text-color-text-brand"></icon> </div> </section> <div class="x-article-introduction"> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Navigating the ever-evolving landscape of customer needs and preferences is a critical challenge for anyone involved in the digital strategy industry. As an entrepreneur, you're constantly facing the task of adapting your digital strategy to meet these changes head-on. The key lies in understanding that your digital presence is not a set-and-forget element of your business; it's a dynamic aspect that requires ongoing attention and fine-tuning. By staying informed about the latest trends, engaging with your audience, and leveraging data analytics, you can ensure that your digital strategy remains aligned with customer expectations, thereby securing the growth and sustainability of your business in the digital realm.</span> </p> </div> </div> </div> </div> </div> <div class="column-article-segment-contributions md:column md:w-1/2"> <code id="shouldExpandContributionBox" style="display: none"></code> <div class="x-featured-expert-section__wrapper flex h-full flex-1 flex-col"> <div class="x-featured-expert-section h-full"> <div class="x-featured-expert-section__article-experts"> <div class="x-featured-expert-section__title mt-2 pb-0.5 text-xl font-bold text-color-text"> Top experts in this article </div> <div class="x-featured-expert-section__subtitle pb-3 text-sm text-color-text-secondary"> Selected by the community from 8 contributions. <a href="https://www.linkedin.com/help/linkedin/answer/a1652832" target="_blank" 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data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQHKqSdb7EvkzA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1666952733132?e=2147483647&v=beta&t=ZwMwhqdH3ZH2DGGWWgHdu1J6zJBVIv9EEJ2W_jWDTAo" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Member profile image"> </figure> <div class="x-featured-expert-section__header-subtitle-ctn self-center pl-2"> <div class="x-featured-expert-section__header text-md font-bold text-color-text"> <div class="x-featured-expert-section__expert-about flex flex-row items-center"> Alessandro L.  </div> </div> <div class="x-featured-expert-section__subtitle text-sm text-color-text-secondary"> <div class="x-featured-expert-section__expert-headline break-words font-normal"> I help you bootstrap marketing at scale | Digital Marketing </div> </div> </div> </a> <div class="x-featured-expert-section__cta pb-2 pl-12"> <div 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 <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div> </div> </li> <li class="x-featured-expert-section__expert"> <a href="https://www.linkedin.com/in/neilokeefe?trk=article-ssr-frontend-x-article" target="_blank" data-tracking-control-name="featured_expert_actor" data-tracking-will-navigate class="flex flex-row px-2 pt-2 x-featured-expert-section__get-featured-link hover:no-underline"> <figure class="x-featured-expert-section__member-icon inline-flex"> <img class="inline-block relative rounded-[50%] w-8 h-8 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQEUKD4v4wcOFw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1731016653499?e=2147483647&v=beta&t=-ouT9zHGhup6WGHSgNBjYJTtGByq_hIzaRUbqghppaI" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Member profile image"> </figure> <div class="x-featured-expert-section__header-subtitle-ctn self-center pl-2"> <div class="x-featured-expert-section__header text-md font-bold text-color-text"> <div class="x-featured-expert-section__expert-about flex flex-row items-center"> Neil OKeefe, MBA  </div> </div> <div class="x-featured-expert-section__subtitle text-sm text-color-text-secondary"> <div class="x-featured-expert-section__expert-headline break-words font-normal"> Executive CRM strategist driving 2x-digit retention and loyalty membership growth. </div> </div> </div> </a> <div class="x-featured-expert-section__cta pb-2 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Understanding these trends helps you anticipate changes and adapt your strategies accordingly, ensuring that you meet evolving customer demands effectively.</p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…see more</button> </div>  <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none [-webkit-user-select:none] pointer-events-auto 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md:block">Funny</span> </div> </div> </template> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs contribution-social-activity__social-actions before:middot flex items-center justify-start gap-1 pr-1 before:mx-0.5" data-sap-comment-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841930227712),7216746263428444160)"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="2 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="2" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841930227712),7216746263428444160)" tabindex="0"> <img alt data-reaction-type="INTEREST" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4v7dh2d6cuqm24mzps1pqzeqt" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 2 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div>  </div>  </li> <li class="contribution" data-contribution-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841930227712),7215068689098772480)" data-contributor-urn="urn:li:member:18857899" data-contribution-tracking-id="CJTYVv0I+JmlnWcXy4U6pg==" data-is-logged-in="false"> <div class="flex items-center justify-between"> <a href="https://www.linkedin.com/in/neilokeefe?trk=article-ssr-frontend-x-article" target="_blank" data-tracking-control-name="comment_actor" data-tracking-will-navigate class="contribution__lockup relative flex items-center overflow-hidden pr-1 font-sans hover:no-underline focus:no-underline xs:left-[-56px]"> <figure class="top-[4px] inline-flex lg:hidden"> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQEUKD4v4wcOFw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1731016653499?e=2147483647&v=beta&t=-ouT9zHGhup6WGHSgNBjYJTtGByq_hIzaRUbqghppaI" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <figure class="top-[4px] hidden lg:inline-flex"> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQEUKD4v4wcOFw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1731016653499?e=2147483647&v=beta&t=-ouT9zHGhup6WGHSgNBjYJTtGByq_hIzaRUbqghppaI" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <div class="min-w-0 ml-2"> <div class="flex items-center"> <span class="mr-0.5 truncate text-sm font-bold text-color-text lg:text-md"> Neil OKeefe, MBA </span>  </div> <p class="m-0 truncate text-sm text-color-text-low-emphasis md:text-md" data-test-id="contribution-lock-up-headline"> Executive CRM strategist driving 2x-digit retention and loyalty membership growth. </p> </div> </a> <div class="flex items-center">  <div class="ellipsis-menu absolute right-0 top-0 contribution-control-menu relative" data-feed-action="show-comment-dropdown" data-id="comment__ellipsis-menu" data-feed-control="control_menu" data-tracking-control-name="comment_control_menu" data-feed-action-type="expandControl" data-feed-action-category="expand"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] flex justify-center w-[40px] min-w-[40px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-x-article_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1">  <li class="ellipsis-menu__item flex contribution-control-menu-item--copy" data-feed-action="copyComment" data-feed-control="comment_control_menu_copy" data-tracking-control-name="comment_control_menu_copy" data-feed-action-type="controlMenuCopy" data-feed-action-category="copy" data-comment-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841930227712),7215068689098772480)" data-comment-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841930227712)"> <button class="contribution-control-menu-item ellipsis-menu__item-button flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " data-tracking-control-name="comment_control_menu_copy" data-feed-action-category="expand" data-feed-action-type="expandCopyContribution" role="menuitem"> <icon data-svg-class-name=" ellipsis-menu__item-icon text-color-icon h-[20px] w-[auto] mr-1 flex " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/85z203x9ymzz8gu3a3jmtxy81"></icon> <span class=" ellipsis-menu__item-text inline-block text-color-text font-semibold ">Copy link to contribution</span> </button> </li> <li class="ellipsis-menu__item flex" data-feed-action="semaphoreComment" data-feed-control="comment_control_menu_report" data-tracking-control-name="comment_control_menu_report" data-feed-action-type="expandContributionReporting" data-feed-action-category="expand" data-test-id="contribution-control-menu-report"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fadvice%2F3%2Fheres-how-you-can-navigate-changing-customer-needs-te6gf&trk=comment-semaphore-sign-in-redirect&guestReportContentType=AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION&_f=guest-reporting" data-tracking-control-name="comment-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION" data-semaphore-content-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841930227712),7215068689098772480)" data-semaphore-author-urn="urn:li:member:18857899" data-semaphore-tracking-prefix="comment-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary mx-0.25 flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " role="menuitem">  <icon data-svg-class-name=" ellipsis-menu__item-icon text-color-icon h-[20px] w-[auto] mr-1 flex " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/eo60762wicg7snl6mo020acft"></icon> <span class=" ellipsis-menu__item-text inline-block text-color-text font-semibold ">Report contribution</span> </a>  <template id="comment-reported-card-template"> <p class="comment-reported-card bg-color-background-container p-2 text-sm font-medium text-color-text-secondary"> Thanks for letting us know! You'll no longer see this contribution</p> </template> </li>  </ul>  </div> </div> <code id="contributionCopyLink" style="display: none"></code> <code id="contributionCopyFail" style="display: none"></code> <code id="contributionCopyUnsupported" style="display: none"></code> </div> </div> <div class="contribution__container left__border -mb-2 -mt-1 animate-show ml-0 pl-0 md:ml-[-41px] md:pl-[32px] pr-0 lg:ml-[-33px] lg:pl-[40px] lg:pr-1 pt-2 pb-4"> <div class="flex flex-col justify-between lg:flex-col"> <div class="flex items-center justify-between gap-1"> </div> </div> <div class="contribution__text-wrapper relative"> <p class="contribution__text mb-1 whitespace-pre-wrap pt-1 text-md leading-open text-color-text md:mb-0 md:pt-0 line-clamp-5 lg:text-lg" data-tracking-control-name="comment_text">To best navigate ever-changing customer needs and preferences you need to stay up to speed on trends and regulations. Stay Informed and Agile Industry Trends: Keep up with industry trends by attending conferences, webinars, and reading industry publications. Agile Methodology: Adopt agile practices to quickly adapt to changes and implement new strategies. This allows for rapid iteration and responsiveness.</p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…see more</button> </div>  <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none [-webkit-user-select:none] pointer-events-auto contribution-social-activity__reactions-menu " data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841930227712),7215068689098772480)" data-reactions-count="0"> <a class="reactions-menu__link text-color-text contribution-social-activity__button flex items-center btn-sm btn-tertiary justify-center sm:flex-row sm:text-sm rounded-sm px-0.5 relative h-6 cursor-pointer w-full contribution-social-activity__reactions-menu " href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F3%2Fheres-how-you-can-navigate-changing-customer-needs-te6gf&trk=article-ssr-frontend-x-article_contribution-social-activity_like-cta" target="_blank" data-tracking-control-name="article-ssr-frontend-x-article_contribution-social-activity_reactions-cta" data-parent-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841930227712),7215068689098772480)" data-tracking-will-navigate data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841930227712),7215068689098772480)" data-reactions-count="0">  <div class="like-button-default flex flex-row items-center "> <icon class="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0" data-svg-class-name="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e2cf8dn8tvjcu9gl3qcxhw31q"> </icon> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> </a> </div> <template id="selected-reaction"> <div> <div class="selected-reaction--LIKE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Like" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7ze70iqo2l1rn7hwfoykiwjod"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> <div class="selected-reaction--PRAISE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Celebrate" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/czva5w81r4b0pjr7sh5r4nbw9"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Celebrate</span> </div> <div class="selected-reaction--APPRECIATION flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Support" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8kvqqk9m1eu5ffqkdlum1ka1m"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Support</span> </div> <div class="selected-reaction--EMPATHY flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Love" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5yukss5d7kh4xrbd5642z6tk0"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Love</span> </div> <div class="selected-reaction--INTEREST flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Insightful" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/es4dlamdpym2zbuhglwx2cuz0"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Insightful</span> </div> <div class="selected-reaction--ENTERTAINMENT flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Funny" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e0rqrq0h755yqqu59fy047ayt"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Funny</span> </div> </div> </template>  </div>  </div>  </div>  </li> <li class="contribution" data-contribution-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841930227712),7215321761406459904)" data-contributor-urn="urn:li:member:517662075" data-contribution-tracking-id="ytUViZeGRUTex2e0/l+XyQ==" data-is-logged-in="false"> <div class="flex items-center justify-between"> <a href="https://br.linkedin.com/in/henriquemrra?trk=article-ssr-frontend-x-article" target="_blank" data-tracking-control-name="comment_actor" data-tracking-will-navigate class="contribution__lockup relative flex items-center overflow-hidden pr-1 font-sans hover:no-underline focus:no-underline xs:left-[-56px]"> <figure class="top-[4px] inline-flex lg:hidden"> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQErrfmjVWMFrw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1727222885087?e=2147483647&v=beta&t=XYipp_Vn9TrheeSls_A-nboYPXfzh8VfEM3cDCAP6d8" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <figure class="top-[4px] hidden lg:inline-flex"> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQErrfmjVWMFrw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1727222885087?e=2147483647&v=beta&t=XYipp_Vn9TrheeSls_A-nboYPXfzh8VfEM3cDCAP6d8" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <div class="min-w-0 ml-2"> <div class="flex items-center"> <span class="mr-0.5 truncate text-sm font-bold text-color-text lg:text-md"> Henrique M. </span>  </div> <p class="m-0 truncate text-sm text-color-text-low-emphasis md:text-md" data-test-id="contribution-lock-up-headline"> Filmmaker | Marketing Digital | Marketing Corporativo para Empresários </p> </div> </a> <div class="flex items-center">  <div class="ellipsis-menu absolute right-0 top-0 contribution-control-menu relative" data-feed-action="show-comment-dropdown" data-id="comment__ellipsis-menu" data-feed-control="control_menu" data-tracking-control-name="comment_control_menu" data-feed-action-type="expandControl" data-feed-action-category="expand"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] flex justify-center w-[40px] min-w-[40px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-x-article_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1">  <li class="ellipsis-menu__item flex contribution-control-menu-item--copy" data-feed-action="copyComment" data-feed-control="comment_control_menu_copy" data-tracking-control-name="comment_control_menu_copy" data-feed-action-type="controlMenuCopy" data-feed-action-category="copy" data-comment-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841930227712),7215321761406459904)" data-comment-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841930227712)"> <button class="contribution-control-menu-item ellipsis-menu__item-button flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " data-tracking-control-name="comment_control_menu_copy" data-feed-action-category="expand" data-feed-action-type="expandCopyContribution" role="menuitem"> <icon data-svg-class-name=" ellipsis-menu__item-icon text-color-icon h-[20px] w-[auto] mr-1 flex " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/85z203x9ymzz8gu3a3jmtxy81"></icon> <span class=" ellipsis-menu__item-text inline-block text-color-text font-semibold ">Copy link to contribution</span> </button> </li> <li class="ellipsis-menu__item flex" data-feed-action="semaphoreComment" data-feed-control="comment_control_menu_report" data-tracking-control-name="comment_control_menu_report" data-feed-action-type="expandContributionReporting" data-feed-action-category="expand" data-test-id="contribution-control-menu-report"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fadvice%2F3%2Fheres-how-you-can-navigate-changing-customer-needs-te6gf&trk=comment-semaphore-sign-in-redirect&guestReportContentType=AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION&_f=guest-reporting" data-tracking-control-name="comment-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION" data-semaphore-content-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841930227712),7215321761406459904)" data-semaphore-author-urn="urn:li:member:517662075" data-semaphore-tracking-prefix="comment-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary mx-0.25 flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " role="menuitem">  <icon data-svg-class-name=" ellipsis-menu__item-icon text-color-icon h-[20px] w-[auto] mr-1 flex " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/eo60762wicg7snl6mo020acft"></icon> <span class=" ellipsis-menu__item-text inline-block text-color-text font-semibold ">Report contribution</span> </a>  <template id="comment-reported-card-template"> <p class="comment-reported-card bg-color-background-container p-2 text-sm font-medium text-color-text-secondary"> Thanks for letting us know! You'll no longer see this contribution</p> </template> </li>  </ul>  </div> </div> <code id="contributionCopyLink" style="display: none"></code> <code id="contributionCopyFail" style="display: none"></code> <code id="contributionCopyUnsupported" style="display: none"></code> </div> </div> <div class="contribution__container left__border -mb-2 -mt-1 animate-show ml-0 pl-0 md:ml-[-41px] md:pl-[32px] pr-0 lg:ml-[-33px] lg:pl-[40px] lg:pr-1 pt-2 pb-4"> <div class="flex flex-col justify-between lg:flex-col"> <div class="flex items-center justify-between gap-1"> </div> </div> <div class="contribution__text-wrapper relative"> <p class="contribution__text mb-1 whitespace-pre-wrap pt-1 text-md leading-open text-color-text md:mb-0 md:pt-0 line-clamp-5 lg:text-lg" data-tracking-control-name="comment_text">Entender as necessidades pressupõe, sobretudo, entender seu público. Pessoas conversam com pessoas, isso significa que precisamos nos inserir nos ambientes digitais onde nosso público está, observar seu comportamento, seus interesses, saber como nos portar dentro desse ambiente. Tendência sugere algo em alta, o que já indica que amanhã esse comportamento pode mudar. Estar atento é o mais importante.</p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…see more</button> </div> <div data-tracking-control-name="x_article_on_demand_translation_buttons" class="translation-buttons-container"> <div class="translation-status after:middot my-1 -mr-1.5 inline-flex hidden items-center justify-start gap-1 text-sm text-color-text-secondary"> Translated </div> <button class="show-translation-button btn-sm btn-tertiary-emphasis my-1 -ml-2" data-tracking-control-name="show_translated_contribution"> Show translation </button> <button class="show-original-button btn-sm btn-tertiary-emphasis my-1 hidden" 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flex flex-row items-center "> <icon class="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0" data-svg-class-name="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e2cf8dn8tvjcu9gl3qcxhw31q"> </icon> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> </a> </div> <template id="selected-reaction"> <div> <div class="selected-reaction--LIKE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Like" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7ze70iqo2l1rn7hwfoykiwjod"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> <div class="selected-reaction--PRAISE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Celebrate" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/czva5w81r4b0pjr7sh5r4nbw9"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Celebrate</span> </div> <div class="selected-reaction--APPRECIATION flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Support" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8kvqqk9m1eu5ffqkdlum1ka1m"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Support</span> </div> <div class="selected-reaction--EMPATHY flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Love" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5yukss5d7kh4xrbd5642z6tk0"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Love</span> </div> <div class="selected-reaction--INTEREST flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Insightful" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/es4dlamdpym2zbuhglwx2cuz0"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Insightful</span> </div> <div class="selected-reaction--ENTERTAINMENT flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Funny" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e0rqrq0h755yqqu59fy047ayt"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Funny</span> </div> </div> </template>  </div>  </div>  </div>  </li> </ul>  </div> </div> </div> <code id="loginUrl" style="display: none"></code> <div class="article-segment" data-is-logged-in="false" data-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841934422016)" data-test-id="article-segment" data-total-count="1" data-tracking-prefix="article-ssr-frontend-x-article" role="presentation"> <div class="md:row pb-6 md:flex"> <div class="column-article-segment-content md:column md:mb-8 md:mr-4 md:w-1/2 md:flex-1 md:pr-[88px]"> <div class="md:pt-6 "> <div class="article-segment-content-container "> <div id="content-urn_li_articleSegment__urn_li_linkedInArticle_7209242840118308867_7209242841934422016_"> <div class="article-main__content" data-test-id="publishing-text-block"> <h2 class="flex"> <a id="engage-audiences" href="#engage-audiences" class="dummy-anchor invisible absolute mt-[-100px]"></a> <span class="header-index pr-1.5">2</span> <span class>Engage Audiences</span> </h2> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Engagement is the currency of the digital world. To stay relevant, you need to actively engage with your audience through various online channels. This means creating content that resonates, responding to feedback, and fostering a community around your brand. Engagement goes beyond mere interaction; it's about building relationships and trust. By understanding your audience's needs and preferences, you can tailor your content and campaigns to provide value, thereby deepening their connection with your brand.</span> </p> </div> </div> </div> </div> </div> <div class="column-article-segment-contributions md:column md:pb-[200px] md:w-1/2"> <div class="article-segment-contributions-header-container bg-color-canvas-tint md:ml-[-12px] md:pt-6 lg:ml-0 mt-1 ">  <div class="add-your-perspective-section relative flex flex-row items-center " data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841934422016)" data-test-add-contribution> <code id="add_your_perspective_tracking_prefix" style="display: none"></code> <code id="isGuest" style="display: none"></code> <code id="showFuseErrorMessage" style="display: none"></code> <div class="mb-2"> <a 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class="contribution-text-area leading-normal placeholder:text-color-input-hint box-border w-full resize-none border-0 bg-color-transparent p-0 text-md leading-open tracking-wide text-color-text outline-none placeholder:text-color-text-disabled lg:text-lg" placeholder="Some ways to get started: - One time at work… - In my experience… - One thing I’ve found helpful…" rows="4" data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841934422016)" aria-errormessage="error-urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841934422016)" data-feed-control="comment_box" data-feed-action-category="EXPAND" data-feed-action-type="expandContributionBox"></textarea> <div class="contribution-action-bar flex w-full items-center pt-2"> <span class="contribution-helper-text grow text-left text-xs text-color-text-secondary lg:text-sm" role="alert"> <span class="contribution-character-count"></span> <span class="contribution-error-message hidden text-color-signal-negative" id="error-urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841934422016)"> Help others by sharing more (125 characters min.) </span> </span> <button class="contribution-cancel-button ease-linear duration-300 btn-sm btn-tertiary mr-1 transition-all lg:btn-md" data-tracking-control-name="cancel_contribution"> Cancel </button> <button disabled="true" aria-disabled="true" class="submit-contribution-button ease-linear duration-300 btn-sm btn-primary transition-all lg:btn-md" data-tracking-control-name="comment_post" data-feed-control="comment_post" data-feed-action-category="COMMENT" data-feed-action-type="submitContribution"> <div class="loader flex"> <div class="loader__container mb-2 overflow-hidden"> <icon class="loader__icon inline-block loader__icon--default text-color-progress-loading" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/ddi43qwelxeqjxdd45pe3fvs1" data-svg-class-name="loader__icon-svg--x-small fill-currentColor 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lg:hidden"> <img class="inline-block relative rounded-[50%] w-4 h-4 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <figure class="top-[4px] hidden lg:inline-flex"> <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <div class="min-w-0 ml-2"> <div class="flex items-center"> <span class="mr-0.5 truncate text-sm font-bold text-color-text lg:text-md"> Madhura Chaudhuri </span>  </div> <p class="m-0 truncate text-sm text-color-text-low-emphasis md:text-md" data-test-id="contribution-lock-up-headline"> Driving Online Success for Purpose-Driven Organizations | Passionate Digital Marketer | Trained 5000+ Marketers | Mentor | Consultant </p> </div> </a> <div class="flex items-center">  <div class="ellipsis-menu absolute right-0 top-0 contribution-control-menu relative" data-feed-action="show-comment-dropdown" data-id="comment__ellipsis-menu" data-feed-control="control_menu" data-tracking-control-name="comment_control_menu" data-feed-action-type="expandControl" data-feed-action-category="expand"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] flex justify-center w-[40px] min-w-[40px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-x-article_ellipsis-menu-trigger" 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cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " data-tracking-control-name="comment_control_menu_copy" data-feed-action-category="expand" data-feed-action-type="expandCopyContribution" role="menuitem"> <icon data-svg-class-name=" ellipsis-menu__item-icon text-color-icon h-[20px] w-[auto] mr-1 flex " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/85z203x9ymzz8gu3a3jmtxy81"></icon> <span class=" ellipsis-menu__item-text inline-block text-color-text font-semibold ">Copy link to contribution</span> </button> </li> <li class="ellipsis-menu__item flex" data-feed-action="semaphoreComment" data-feed-control="comment_control_menu_report" data-tracking-control-name="comment_control_menu_report" data-feed-action-type="expandContributionReporting" data-feed-action-category="expand" data-test-id="contribution-control-menu-report"> <a 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hover:bg-color-background-container-tint " role="menuitem">  <icon data-svg-class-name=" ellipsis-menu__item-icon text-color-icon h-[20px] w-[auto] mr-1 flex " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/eo60762wicg7snl6mo020acft"></icon> <span class=" ellipsis-menu__item-text inline-block text-color-text font-semibold ">Report contribution</span> </a>  <template id="comment-reported-card-template"> <p class="comment-reported-card bg-color-background-container p-2 text-sm font-medium text-color-text-secondary"> Thanks for letting us know! You'll no longer see this contribution</p> </template> </li>  </ul>  </div> </div> <code id="contributionCopyLink" style="display: none"></code> <code id="contributionCopyFail" style="display: none"></code> <code id="contributionCopyUnsupported" style="display: none"></code> </div> </div> <div class="contribution__container left__border -mb-2 -mt-1 animate-show ml-0 pl-0 md:ml-[-41px] md:pl-[32px] pr-0 lg:ml-[-33px] lg:pl-[40px] lg:pr-1 pt-2 pb-4"> <div class="flex flex-col justify-between lg:flex-col"> <div class="flex items-center justify-between gap-1"> </div> </div> <div class="contribution__text-wrapper relative"> <p class="contribution__text mb-1 whitespace-pre-wrap pt-1 text-md leading-open text-color-text md:mb-0 md:pt-0 line-clamp-5 lg:text-lg" data-tracking-control-name="comment_text">Encourage two-way communication through interactive content, social media polls, and Q&A sessions to gather customer feedback and actively listen to their needs and frustrations. I implemented a live Q&A session on our company's social media platform to gather feedback on a new feature we were considering. The insights gleaned from the audience helped us to refine the feature before launch. This not only ensured a more user-friendly experience but also built anticipation for the new offering.</p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…see more</button> </div>  <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none [-webkit-user-select:none] pointer-events-auto contribution-social-activity__reactions-menu " 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data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841934422016),7215310242132213760)" data-reactions-count="0">  <div class="like-button-default flex flex-row items-center "> <icon class="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0" data-svg-class-name="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e2cf8dn8tvjcu9gl3qcxhw31q"> </icon> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> </a> </div> <template id="selected-reaction"> <div> <div class="selected-reaction--LIKE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Like" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7ze70iqo2l1rn7hwfoykiwjod"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> <div class="selected-reaction--PRAISE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Celebrate" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/czva5w81r4b0pjr7sh5r4nbw9"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Celebrate</span> </div> <div class="selected-reaction--APPRECIATION flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Support" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8kvqqk9m1eu5ffqkdlum1ka1m"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Support</span> </div> <div class="selected-reaction--EMPATHY flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Love" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5yukss5d7kh4xrbd5642z6tk0"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Love</span> </div> <div class="selected-reaction--INTEREST flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Insightful" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/es4dlamdpym2zbuhglwx2cuz0"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Insightful</span> </div> <div class="selected-reaction--ENTERTAINMENT flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Funny" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e0rqrq0h755yqqu59fy047ayt"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Funny</span> </div> </div> </template>  </div>  </div>  </div>  </li> </ul>  </div> </div> </div> <code id="loginUrl" style="display: none"></code> <div class="article-segment" data-is-logged-in="false" data-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841942794242)" data-test-id="article-segment" data-total-count="1" data-tracking-prefix="article-ssr-frontend-x-article" role="presentation"> <div class="md:row pb-6 md:flex"> <div class="column-article-segment-content md:column md:mb-8 md:mr-4 md:w-1/2 md:flex-1 md:pr-[88px]"> <div class="md:pt-6 "> <div class="article-segment-content-container "> <div id="content-urn_li_articleSegment__urn_li_linkedInArticle_7209242840118308867_7209242841942794242_"> <div class="article-main__content" data-test-id="publishing-text-block"> <h2 class="flex"> <a id="leverage-analytics" href="#leverage-analytics" class="dummy-anchor invisible absolute mt-[-100px]"></a> <span class="header-index pr-1.5">3</span> <span class>Leverage Analytics</span> </h2> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Data analytics is a powerful tool in understanding and responding to customer needs. By analyzing data from your website, social media, and other digital platforms, you can gain insights into customer behavior and preferences. Use this information to refine your digital strategy, making it more personalized and effective. Remember, data is not just numbers; it's the story of your customer's journey with your brand. Interpreting this story correctly can lead to more informed decisions and a better overall strategy.</span> </p> </div> </div> </div> </div> </div> <div class="column-article-segment-contributions md:column md:pb-[200px] md:w-1/2"> <div class="article-segment-contributions-header-container bg-color-canvas-tint md:ml-[-12px] md:pt-6 lg:ml-0 mt-1 ">  <div class="add-your-perspective-section relative flex flex-row items-center " data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841942794242)" data-test-add-contribution> <code id="add_your_perspective_tracking_prefix" style="display: none"></code> <code id="isGuest" style="display: none"></code> <code id="showFuseErrorMessage" style="display: none"></code> <div class="mb-2"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F3%2Fheres-how-you-can-navigate-changing-customer-needs-te6gf&trk=article-ssr-frontend-x-article" target="_self" data-tracking-control-name="add_contribution_cta" data-tracking-will-navigate data-test-link class="add-your-perspective-button btn-sm flex flex-col items-start justify-center lg:btn-md bg-color-surface-accent-tint-1 hover:bg-color-container-tertiary-hover " data-test-add-contribution-btn aria-describedby="content-urn_li_articleSegment__urn_li_linkedInArticle_7209242840118308867_7209242841942794242_" data-test-contribution-cta-link-guest role="button"> <div data-test-contribution-btn-text class="add-your-perspective-button-text text-left text-color-text-low-emphasis">Add your perspective</div> </a> </div> <div class="contribution-text-area-wrapper relative w-full hidden"> <code id="min_char_limit" style="display: none"></code> <code id="min_reply_char_limit" style="display: none"></code> <code id="max_char_limit" style="display: none"></code> <code id="i18n_contribution_post_success" style="display: none"></code> <code id="i18n_contribution_post_error" style="display: none"></code> <code id="i18n_contribution_edit_post_success" style="display: none"></code> <code id="i18n_contribution_edit_post_error" style="display: none"></code> <code id="i18n_try_refreshing_the_page" style="display: none"></code> <code id="i18n_characters" style="display: none"></code> <code id="i18n_characters_fraction" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error_suggestion" style="display: none"></code> <div class="contribution-text-area-border ease-linear duration-300 mb-2 rounded-md border-1 border-solid border-[var(--color-input-container-border)] p-2 transition-all focus-within:shadow-border hover:shadow-border active:shadow-border-active md:px-3"> <textarea class="contribution-text-area leading-normal placeholder:text-color-input-hint box-border w-full resize-none border-0 bg-color-transparent p-0 text-md leading-open tracking-wide text-color-text outline-none placeholder:text-color-text-disabled lg:text-lg" placeholder="Some ways to get started: - One time at work… - In my experience… - One thing I’ve found helpful…" rows="4" data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841942794242)" aria-errormessage="error-urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841942794242)" data-feed-control="comment_box" data-feed-action-category="EXPAND" data-feed-action-type="expandContributionBox"></textarea> <div class="contribution-action-bar flex w-full items-center pt-2"> <span class="contribution-helper-text grow text-left text-xs text-color-text-secondary lg:text-sm" role="alert"> <span class="contribution-character-count"></span> <span class="contribution-error-message hidden text-color-signal-negative" id="error-urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841942794242)"> Help others by sharing more (125 characters min.) </span> </span> <button class="contribution-cancel-button ease-linear duration-300 btn-sm btn-tertiary mr-1 transition-all lg:btn-md" data-tracking-control-name="cancel_contribution"> Cancel </button> <button disabled="true" aria-disabled="true" class="submit-contribution-button ease-linear duration-300 btn-sm btn-primary transition-all lg:btn-md" data-tracking-control-name="comment_post" data-feed-control="comment_post" data-feed-action-category="COMMENT" data-feed-action-type="submitContribution"> <div class="loader flex"> <div class="loader__container mb-2 overflow-hidden"> <icon class="loader__icon inline-block loader__icon--default text-color-progress-loading" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/ddi43qwelxeqjxdd45pe3fvs1" data-svg-class-name="loader__icon-svg--x-small fill-currentColor h-[20px] min-h-[20px] w-[20px] min-w-[20px]"></icon> </div> </div> <span class="submit-contribution-button-text">Add</span> <span class="save-contribution-changes-button-text">Save</span> </button> </div> </div> </div> </div> </div> <ul class="contribution-list contribution-list-guest"> <li class="contribution" data-contribution-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841942794242),7215069125755219969)" data-contributor-urn="urn:li:member:18857899" data-is-logged-in="false"> <div class="flex items-center justify-between"> <a href="https://www.linkedin.com/in/neilokeefe?trk=article-ssr-frontend-x-article" target="_blank" data-tracking-control-name="comment_actor" data-tracking-will-navigate class="contribution__lockup relative flex items-center overflow-hidden pr-1 font-sans hover:no-underline focus:no-underline xs:left-[-56px]"> <figure class="top-[4px] inline-flex lg:hidden"> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQEUKD4v4wcOFw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1731016653499?e=2147483647&v=beta&t=-ouT9zHGhup6WGHSgNBjYJTtGByq_hIzaRUbqghppaI" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <figure class="top-[4px] hidden lg:inline-flex"> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQEUKD4v4wcOFw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1731016653499?e=2147483647&v=beta&t=-ouT9zHGhup6WGHSgNBjYJTtGByq_hIzaRUbqghppaI" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <div class="min-w-0 ml-2"> <div class="flex items-center"> <span class="mr-0.5 truncate text-sm font-bold text-color-text lg:text-md"> Neil OKeefe, MBA </span>  </div> <p class="m-0 truncate text-sm text-color-text-low-emphasis md:text-md" data-test-id="contribution-lock-up-headline"> Executive CRM strategist driving 2x-digit retention and loyalty membership growth. </p> </div> </a> <div class="flex items-center">  <div class="ellipsis-menu absolute right-0 top-0 contribution-control-menu relative" data-feed-action="show-comment-dropdown" data-id="comment__ellipsis-menu" data-feed-control="control_menu" data-tracking-control-name="comment_control_menu" data-feed-action-type="expandControl" data-feed-action-category="expand"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] flex justify-center w-[40px] min-w-[40px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-x-article_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1">  <li class="ellipsis-menu__item flex contribution-control-menu-item--copy" data-feed-action="copyComment" data-feed-control="comment_control_menu_copy" data-tracking-control-name="comment_control_menu_copy" data-feed-action-type="controlMenuCopy" data-feed-action-category="copy" data-comment-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841942794242),7215069125755219969)" data-comment-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841942794242)"> <button class="contribution-control-menu-item ellipsis-menu__item-button flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " data-tracking-control-name="comment_control_menu_copy" data-feed-action-category="expand" data-feed-action-type="expandCopyContribution" role="menuitem"> <icon data-svg-class-name=" ellipsis-menu__item-icon text-color-icon h-[20px] w-[auto] mr-1 flex " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/85z203x9ymzz8gu3a3jmtxy81"></icon> <span class=" ellipsis-menu__item-text inline-block text-color-text font-semibold ">Copy link to contribution</span> </button> </li> <li class="ellipsis-menu__item flex" data-feed-action="semaphoreComment" data-feed-control="comment_control_menu_report" data-tracking-control-name="comment_control_menu_report" data-feed-action-type="expandContributionReporting" data-feed-action-category="expand" data-test-id="contribution-control-menu-report"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fadvice%2F3%2Fheres-how-you-can-navigate-changing-customer-needs-te6gf&trk=comment-semaphore-sign-in-redirect&guestReportContentType=AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION&_f=guest-reporting" data-tracking-control-name="comment-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION" data-semaphore-content-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841942794242),7215069125755219969)" data-semaphore-author-urn="urn:li:member:18857899" data-semaphore-tracking-prefix="comment-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary mx-0.25 flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " role="menuitem">  <icon data-svg-class-name=" ellipsis-menu__item-icon text-color-icon h-[20px] w-[auto] mr-1 flex " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/eo60762wicg7snl6mo020acft"></icon> <span class=" ellipsis-menu__item-text inline-block text-color-text font-semibold ">Report contribution</span> </a>  <template id="comment-reported-card-template"> <p class="comment-reported-card bg-color-background-container p-2 text-sm font-medium text-color-text-secondary"> Thanks for letting us know! You'll no longer see this contribution</p> </template> </li>  </ul>  </div> </div> <code id="contributionCopyLink" style="display: none"></code> <code id="contributionCopyFail" style="display: none"></code> <code id="contributionCopyUnsupported" style="display: none"></code> </div> </div> <div class="contribution__container left__border -mb-2 -mt-1 animate-show ml-0 pl-0 md:ml-[-41px] md:pl-[32px] pr-0 lg:ml-[-33px] lg:pl-[40px] lg:pr-1 pt-2 pb-4"> <div class="flex flex-col justify-between lg:flex-col"> <div class="flex items-center justify-between gap-1"> </div> </div> <div class="contribution__text-wrapper relative"> <p class="contribution__text mb-1 whitespace-pre-wrap pt-1 text-md leading-open text-color-text md:mb-0 md:pt-0 line-clamp-5 lg:text-lg" data-tracking-control-name="comment_text">You should leverage technology to stay ahead of ever-changing customer needs and preferences. Try the following; Advanced Analytics: Utilize AI and machine learning to predict future customer trends and personalize customer experiences. Automation Tools: Implement automation tools to streamline processes and respond quickly to changing customer demands.</p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…see more</button> </div>  <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none [-webkit-user-select:none] pointer-events-auto contribution-social-activity__reactions-menu " data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841942794242),7215069125755219969)" data-reactions-count="1"> <a class="reactions-menu__link text-color-text contribution-social-activity__button flex items-center btn-sm btn-tertiary justify-center sm:flex-row sm:text-sm rounded-sm px-0.5 relative h-6 cursor-pointer w-full contribution-social-activity__reactions-menu " href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F3%2Fheres-how-you-can-navigate-changing-customer-needs-te6gf&trk=article-ssr-frontend-x-article_contribution-social-activity_like-cta" target="_blank" data-tracking-control-name="article-ssr-frontend-x-article_contribution-social-activity_reactions-cta" data-parent-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841942794242),7215069125755219969)" data-tracking-will-navigate data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841942794242),7215069125755219969)" data-reactions-count="1">  <div class="like-button-default flex flex-row items-center "> <icon class="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0" data-svg-class-name="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e2cf8dn8tvjcu9gl3qcxhw31q"> </icon> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> </a> </div> <template id="selected-reaction"> <div> <div class="selected-reaction--LIKE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Like" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7ze70iqo2l1rn7hwfoykiwjod"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> <div class="selected-reaction--PRAISE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Celebrate" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/czva5w81r4b0pjr7sh5r4nbw9"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Celebrate</span> </div> <div class="selected-reaction--APPRECIATION flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Support" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8kvqqk9m1eu5ffqkdlum1ka1m"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Support</span> </div> <div class="selected-reaction--EMPATHY flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Love" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5yukss5d7kh4xrbd5642z6tk0"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Love</span> </div> <div class="selected-reaction--INTEREST flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Insightful" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/es4dlamdpym2zbuhglwx2cuz0"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Insightful</span> </div> <div class="selected-reaction--ENTERTAINMENT flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Funny" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e0rqrq0h755yqqu59fy047ayt"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Funny</span> </div> </div> </template> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs contribution-social-activity__social-actions before:middot flex items-center justify-start gap-1 pr-1 before:mx-0.5" data-sap-comment-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841942794242),7215069125755219969)"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="1 Reaction" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="1" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841942794242),7215069125755219969)" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 1 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div>  </div>  </li> </ul>  </div> </div> </div> <code id="loginUrl" style="display: none"></code> <div class="article-segment" data-is-logged-in="false" data-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841946988545)" data-test-id="article-segment" data-total-count="0" data-tracking-prefix="article-ssr-frontend-x-article" role="presentation"> <div class="md:row pb-6 md:flex"> <div class="column-article-segment-content md:column md:mb-8 md:mr-4 md:w-1/2 md:flex-1 md:pr-[88px]"> <div class="md:pt-6 sticky-on-scroll"> <div class="article-segment-content-container "> <div id="content-urn_li_articleSegment__urn_li_linkedInArticle_7209242840118308867_7209242841946988545_"> <div class="article-main__content" data-test-id="publishing-text-block"> <h2 class="flex"> <a id="iterate-quickly" href="#iterate-quickly" class="dummy-anchor invisible absolute mt-[-100px]"></a> <span class="header-index pr-1.5">4</span> <span class>Iterate Quickly</span> </h2> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>In the fast-paced world of digital strategy, agility is key. You must be able to iterate quickly based on feedback and performance data. This means being open to change and having a flexible approach to your digital initiatives. Quick iteration allows you to test different strategies, learn what works best for your audience, and continuously improve your approach. It's about embracing a culture of testing and learning, where failure is seen as an opportunity to grow.</span> </p> </div> </div> </div> </div> </div> <div class="column-article-segment-contributions md:column md:pb-[200px] md:w-1/2"> <div class="article-segment-contributions-header-container bg-color-canvas-tint md:ml-[-12px] md:pt-6 lg:ml-0 sticky-on-scroll mt-1 ">  <div class="add-your-perspective-section relative flex flex-row items-center " data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841946988545)" data-test-add-contribution> <code id="add_your_perspective_tracking_prefix" style="display: none"></code> <code id="isGuest" style="display: none"></code> <code id="showFuseErrorMessage" style="display: none"></code> <div class="mb-2"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F3%2Fheres-how-you-can-navigate-changing-customer-needs-te6gf&trk=article-ssr-frontend-x-article" target="_self" data-tracking-control-name="add_contribution_cta" data-tracking-will-navigate data-test-link class="add-your-perspective-button btn-sm flex flex-col items-start justify-center lg:btn-md bg-color-surface-accent-tint-1 hover:bg-color-container-tertiary-hover " data-test-add-contribution-btn aria-describedby="content-urn_li_articleSegment__urn_li_linkedInArticle_7209242840118308867_7209242841946988545_" data-test-contribution-cta-link-guest role="button"> <div data-test-contribution-btn-text class="add-your-perspective-button-text text-left text-color-text-low-emphasis">Add your perspective</div> </a> </div> <div class="contribution-text-area-wrapper relative w-full hidden"> <code id="min_char_limit" style="display: none"></code> <code id="min_reply_char_limit" style="display: none"></code> <code id="max_char_limit" style="display: none"></code> <code id="i18n_contribution_post_success" style="display: none"></code> <code id="i18n_contribution_post_error" style="display: none"></code> <code id="i18n_contribution_edit_post_success" style="display: none"></code> <code id="i18n_contribution_edit_post_error" style="display: none"></code> <code id="i18n_try_refreshing_the_page" style="display: none"></code> <code id="i18n_characters" style="display: none"></code> <code id="i18n_characters_fraction" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error_suggestion" style="display: none"></code> <div class="contribution-text-area-border ease-linear duration-300 mb-2 rounded-md border-1 border-solid border-[var(--color-input-container-border)] p-2 transition-all focus-within:shadow-border hover:shadow-border active:shadow-border-active md:px-3"> <textarea class="contribution-text-area leading-normal placeholder:text-color-input-hint box-border w-full resize-none border-0 bg-color-transparent p-0 text-md leading-open tracking-wide text-color-text outline-none placeholder:text-color-text-disabled lg:text-lg" placeholder="Some ways to get started: - One time at work… - In my experience… - One thing I’ve found helpful…" rows="4" data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841946988545)" aria-errormessage="error-urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841946988545)" data-feed-control="comment_box" data-feed-action-category="EXPAND" data-feed-action-type="expandContributionBox"></textarea> <div class="contribution-action-bar flex w-full items-center pt-2"> <span class="contribution-helper-text grow text-left text-xs text-color-text-secondary lg:text-sm" role="alert"> <span class="contribution-character-count"></span> <span class="contribution-error-message hidden text-color-signal-negative" id="error-urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841946988545)"> Help others by sharing more (125 characters min.) </span> </span> <button class="contribution-cancel-button ease-linear duration-300 btn-sm btn-tertiary mr-1 transition-all lg:btn-md" data-tracking-control-name="cancel_contribution"> Cancel </button> <button disabled="true" aria-disabled="true" class="submit-contribution-button ease-linear duration-300 btn-sm btn-primary transition-all lg:btn-md" data-tracking-control-name="comment_post" data-feed-control="comment_post" data-feed-action-category="COMMENT" data-feed-action-type="submitContribution"> <div class="loader flex"> <div class="loader__container mb-2 overflow-hidden"> <icon class="loader__icon inline-block loader__icon--default text-color-progress-loading" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/ddi43qwelxeqjxdd45pe3fvs1" data-svg-class-name="loader__icon-svg--x-small fill-currentColor h-[20px] min-h-[20px] w-[20px] min-w-[20px]"></icon> </div> </div> <span class="submit-contribution-button-text">Add</span> <span class="save-contribution-changes-button-text">Save</span> </button> </div> </div> </div> </div> </div> <ul class="contribution-list contribution-list-guest">  </ul>  </div> </div> </div> <code id="loginUrl" style="display: none"></code> <div class="article-segment" data-is-logged-in="false" data-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841955389440)" data-test-id="article-segment" data-total-count="1" data-tracking-prefix="article-ssr-frontend-x-article" role="presentation"> <div class="md:row pb-6 md:flex"> <div class="column-article-segment-content md:column md:mb-8 md:mr-4 md:w-1/2 md:flex-1 md:pr-[88px]"> <div class="md:pt-6 "> <div class="article-segment-content-container "> <div id="content-urn_li_articleSegment__urn_li_linkedInArticle_7209242840118308867_7209242841955389440_"> <div class="article-main__content" data-test-id="publishing-text-block"> <h2 class="flex"> <a id="personalize-experience" href="#personalize-experience" class="dummy-anchor invisible absolute mt-[-100px]"></a> <span class="header-index pr-1.5">5</span> <span class>Personalize Experience</span> </h2> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Personalization is no longer a luxury; it's an expectation. Customers want experiences tailored to their preferences and behaviors. Utilize customer data to create personalized content, offers, and recommendations. This level of personalization can significantly enhance customer satisfaction and loyalty. Remember, personalization should be subtle and respectful of privacy; it's about making your customers feel understood, not watched.</span> </p> </div> </div> </div> </div> </div> <div class="column-article-segment-contributions md:column md:pb-[200px] md:w-1/2"> <div class="article-segment-contributions-header-container bg-color-canvas-tint md:ml-[-12px] md:pt-6 lg:ml-0 mt-1 ">  <div class="add-your-perspective-section relative flex flex-row items-center " data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841955389440)" data-test-add-contribution> <code id="add_your_perspective_tracking_prefix" style="display: none"></code> <code id="isGuest" style="display: none"></code> <code id="showFuseErrorMessage" style="display: none"></code> <div class="mb-2"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F3%2Fheres-how-you-can-navigate-changing-customer-needs-te6gf&trk=article-ssr-frontend-x-article" target="_self" data-tracking-control-name="add_contribution_cta" data-tracking-will-navigate data-test-link class="add-your-perspective-button btn-sm flex flex-col items-start justify-center lg:btn-md bg-color-surface-accent-tint-1 hover:bg-color-container-tertiary-hover " data-test-add-contribution-btn aria-describedby="content-urn_li_articleSegment__urn_li_linkedInArticle_7209242840118308867_7209242841955389440_" data-test-contribution-cta-link-guest role="button"> <div data-test-contribution-btn-text class="add-your-perspective-button-text text-left text-color-text-low-emphasis">Add your perspective</div> </a> </div> <div class="contribution-text-area-wrapper relative w-full hidden"> <code id="min_char_limit" style="display: none"></code> <code id="min_reply_char_limit" style="display: none"></code> <code id="max_char_limit" style="display: none"></code> <code id="i18n_contribution_post_success" style="display: none"></code> <code id="i18n_contribution_post_error" style="display: none"></code> <code id="i18n_contribution_edit_post_success" style="display: none"></code> <code id="i18n_contribution_edit_post_error" style="display: none"></code> <code id="i18n_try_refreshing_the_page" style="display: none"></code> <code id="i18n_characters" style="display: none"></code> <code id="i18n_characters_fraction" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error_suggestion" style="display: none"></code> <div class="contribution-text-area-border ease-linear duration-300 mb-2 rounded-md border-1 border-solid border-[var(--color-input-container-border)] p-2 transition-all focus-within:shadow-border hover:shadow-border active:shadow-border-active md:px-3"> <textarea class="contribution-text-area leading-normal placeholder:text-color-input-hint box-border w-full resize-none border-0 bg-color-transparent p-0 text-md leading-open tracking-wide text-color-text outline-none placeholder:text-color-text-disabled lg:text-lg" placeholder="Some ways to get started: - One time at work… - In my experience… - One thing I’ve found helpful…" rows="4" data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841955389440)" aria-errormessage="error-urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841955389440)" data-feed-control="comment_box" data-feed-action-category="EXPAND" data-feed-action-type="expandContributionBox"></textarea> <div class="contribution-action-bar flex w-full items-center pt-2"> <span class="contribution-helper-text grow text-left text-xs text-color-text-secondary lg:text-sm" role="alert"> <span class="contribution-character-count"></span> <span class="contribution-error-message hidden text-color-signal-negative" id="error-urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841955389440)"> Help others by sharing more (125 characters min.) </span> </span> <button class="contribution-cancel-button ease-linear duration-300 btn-sm btn-tertiary mr-1 transition-all lg:btn-md" data-tracking-control-name="cancel_contribution"> Cancel </button> <button disabled="true" aria-disabled="true" class="submit-contribution-button ease-linear duration-300 btn-sm btn-primary transition-all lg:btn-md" data-tracking-control-name="comment_post" data-feed-control="comment_post" data-feed-action-category="COMMENT" data-feed-action-type="submitContribution"> <div class="loader flex"> <div class="loader__container mb-2 overflow-hidden"> <icon class="loader__icon inline-block loader__icon--default text-color-progress-loading" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/ddi43qwelxeqjxdd45pe3fvs1" data-svg-class-name="loader__icon-svg--x-small fill-currentColor h-[20px] min-h-[20px] w-[20px] min-w-[20px]"></icon> </div> </div> <span class="submit-contribution-button-text">Add</span> <span class="save-contribution-changes-button-text">Save</span> </button> </div> </div> </div> </div> </div> <ul class="contribution-list contribution-list-guest"> <li class="contribution" data-contribution-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841955389440),7215068308071481344)" data-contributor-urn="urn:li:member:18857899" data-contribution-tracking-id="5dsKCOfdYtAsOL4Xwnaf+A==" data-is-logged-in="false"> <div class="flex items-center justify-between"> <a href="https://www.linkedin.com/in/neilokeefe?trk=article-ssr-frontend-x-article" target="_blank" data-tracking-control-name="comment_actor" data-tracking-will-navigate class="contribution__lockup relative flex items-center overflow-hidden pr-1 font-sans hover:no-underline focus:no-underline xs:left-[-56px]"> <figure class="top-[4px] inline-flex lg:hidden"> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQEUKD4v4wcOFw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1731016653499?e=2147483647&v=beta&t=-ouT9zHGhup6WGHSgNBjYJTtGByq_hIzaRUbqghppaI" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <figure class="top-[4px] hidden lg:inline-flex"> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQEUKD4v4wcOFw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1731016653499?e=2147483647&v=beta&t=-ouT9zHGhup6WGHSgNBjYJTtGByq_hIzaRUbqghppaI" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <div class="min-w-0 ml-2"> <div class="flex items-center"> <span class="mr-0.5 truncate text-sm font-bold text-color-text lg:text-md"> Neil OKeefe, MBA </span>  </div> <p class="m-0 truncate text-sm text-color-text-low-emphasis md:text-md" data-test-id="contribution-lock-up-headline"> Executive CRM strategist driving 2x-digit retention and loyalty membership growth. </p> </div> </a> <div class="flex items-center">  <div class="ellipsis-menu absolute right-0 top-0 contribution-control-menu relative" data-feed-action="show-comment-dropdown" data-id="comment__ellipsis-menu" data-feed-control="control_menu" data-tracking-control-name="comment_control_menu" data-feed-action-type="expandControl" data-feed-action-category="expand"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] flex justify-center w-[40px] min-w-[40px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-x-article_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1">  <li class="ellipsis-menu__item flex contribution-control-menu-item--copy" data-feed-action="copyComment" data-feed-control="comment_control_menu_copy" data-tracking-control-name="comment_control_menu_copy" data-feed-action-type="controlMenuCopy" data-feed-action-category="copy" data-comment-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841955389440),7215068308071481344)" data-comment-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841955389440)"> <button class="contribution-control-menu-item ellipsis-menu__item-button flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " data-tracking-control-name="comment_control_menu_copy" data-feed-action-category="expand" data-feed-action-type="expandCopyContribution" role="menuitem"> <icon data-svg-class-name=" ellipsis-menu__item-icon text-color-icon h-[20px] w-[auto] mr-1 flex " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/85z203x9ymzz8gu3a3jmtxy81"></icon> <span class=" ellipsis-menu__item-text inline-block text-color-text font-semibold ">Copy link to contribution</span> </button> </li> <li class="ellipsis-menu__item flex" data-feed-action="semaphoreComment" data-feed-control="comment_control_menu_report" data-tracking-control-name="comment_control_menu_report" data-feed-action-type="expandContributionReporting" data-feed-action-category="expand" data-test-id="contribution-control-menu-report"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fadvice%2F3%2Fheres-how-you-can-navigate-changing-customer-needs-te6gf&trk=comment-semaphore-sign-in-redirect&guestReportContentType=AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION&_f=guest-reporting" data-tracking-control-name="comment-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION" data-semaphore-content-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841955389440),7215068308071481344)" data-semaphore-author-urn="urn:li:member:18857899" data-semaphore-tracking-prefix="comment-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary mx-0.25 flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " role="menuitem">  <icon data-svg-class-name=" ellipsis-menu__item-icon text-color-icon h-[20px] w-[auto] mr-1 flex " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/eo60762wicg7snl6mo020acft"></icon> <span class=" ellipsis-menu__item-text inline-block text-color-text font-semibold ">Report contribution</span> </a>  <template id="comment-reported-card-template"> <p class="comment-reported-card bg-color-background-container p-2 text-sm font-medium text-color-text-secondary"> Thanks for letting us know! You'll no longer see this contribution</p> </template> </li>  </ul>  </div> </div> <code id="contributionCopyLink" style="display: none"></code> <code id="contributionCopyFail" style="display: none"></code> <code id="contributionCopyUnsupported" style="display: none"></code> </div> </div> <div class="contribution__container left__border -mb-2 -mt-1 animate-show ml-0 pl-0 md:ml-[-41px] md:pl-[32px] pr-0 lg:ml-[-33px] lg:pl-[40px] lg:pr-1 pt-2 pb-4"> <div class="flex flex-col justify-between lg:flex-col"> <div class="flex items-center justify-between gap-1"> </div> </div> <div class="contribution__text-wrapper relative"> <p class="contribution__text mb-1 whitespace-pre-wrap pt-1 text-md leading-open text-color-text md:mb-0 md:pt-0 line-clamp-5 lg:text-lg" data-tracking-control-name="comment_text">My two main ways to navigate the ever-changing customer needs and preferences include; #1 - Personalization and Customization Customer Segmentation: Use segmentation to tailor your strategies to different customer groups. Personalize marketing messages, product recommendations, and content. Dynamic Content: Employ dynamic content strategies that adjust based on real-time data and customer interactions. #2 - Build Strong Customer Relationships Engagement: Engage with customers regularly through social media, email, and other digital platforms to build strong relationships. Loyalty Programs: Develop loyalty programs that reward customers for their continued patronage and encourage repeat business.</p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…see more</button> </div>  <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none [-webkit-user-select:none] pointer-events-auto 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data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841955389440),7215068308071481344)" data-reactions-count="1">  <div class="like-button-default flex flex-row items-center "> <icon class="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0" data-svg-class-name="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e2cf8dn8tvjcu9gl3qcxhw31q"> </icon> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> </a> </div> <template id="selected-reaction"> <div> <div class="selected-reaction--LIKE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Like" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7ze70iqo2l1rn7hwfoykiwjod"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> <div class="selected-reaction--PRAISE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Celebrate" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/czva5w81r4b0pjr7sh5r4nbw9"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Celebrate</span> </div> <div class="selected-reaction--APPRECIATION flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Support" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8kvqqk9m1eu5ffqkdlum1ka1m"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Support</span> </div> <div class="selected-reaction--EMPATHY flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Love" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5yukss5d7kh4xrbd5642z6tk0"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Love</span> </div> <div class="selected-reaction--INTEREST flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Insightful" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/es4dlamdpym2zbuhglwx2cuz0"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Insightful</span> </div> <div class="selected-reaction--ENTERTAINMENT flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Funny" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e0rqrq0h755yqqu59fy047ayt"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Funny</span> </div> </div> </template> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs contribution-social-activity__social-actions before:middot flex items-center justify-start gap-1 pr-1 before:mx-0.5" data-sap-comment-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841955389440),7215068308071481344)"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="1 Reaction" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="1" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841955389440),7215068308071481344)" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 1 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div>  </div>  </li> </ul>  </div> </div> </div> <code id="loginUrl" style="display: none"></code> <div class="article-segment" data-is-logged-in="false" data-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841959583744)" data-test-id="article-segment" data-total-count="1" data-tracking-prefix="article-ssr-frontend-x-article" role="presentation"> <div class="md:row pb-6 md:flex"> <div class="column-article-segment-content md:column md:mb-8 md:mr-4 md:w-1/2 md:flex-1 md:pr-[88px]"> <div class="md:pt-6 "> <div class="article-segment-content-container "> <div id="content-urn_li_articleSegment__urn_li_linkedInArticle_7209242840118308867_7209242841959583744_"> <div class="article-main__content" data-test-id="publishing-text-block"> <h2 class="flex"> <a id="innovate-constantly" href="#innovate-constantly" class="dummy-anchor invisible absolute mt-[-100px]"></a> <span class="header-index pr-1.5">6</span> <span class>Innovate Constantly</span> </h2> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Lastly, innovation is what sets apart successful digital strategies from the rest. Embrace new ideas and technologies that can enhance the customer experience. This doesn't mean chasing every trend but rather discerning which innovations align with your brand values and customer expectations. Innovation can be incremental or radical, but it should always aim to add value to the customer journey. By fostering a culture of innovation within your organization, you can stay ahead of the curve and remain competitive in a constantly evolving digital landscape.</span> </p> </div> </div> </div> </div> </div> <div class="column-article-segment-contributions md:column md:pb-[200px] md:w-1/2"> <div class="article-segment-contributions-header-container bg-color-canvas-tint md:ml-[-12px] md:pt-6 lg:ml-0 mt-1 ">  <div class="add-your-perspective-section relative flex flex-row items-center " data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841959583744)" data-test-add-contribution> <code id="add_your_perspective_tracking_prefix" style="display: none"></code> <code id="isGuest" style="display: none"></code> <code id="showFuseErrorMessage" style="display: none"></code> <div class="mb-2"> <a 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id="max_char_limit" style="display: none"></code> <code id="i18n_contribution_post_success" style="display: none"></code> <code id="i18n_contribution_post_error" style="display: none"></code> <code id="i18n_contribution_edit_post_success" style="display: none"></code> <code id="i18n_contribution_edit_post_error" style="display: none"></code> <code id="i18n_try_refreshing_the_page" style="display: none"></code> <code id="i18n_characters" style="display: none"></code> <code id="i18n_characters_fraction" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error_suggestion" style="display: none"></code> <div class="contribution-text-area-border ease-linear duration-300 mb-2 rounded-md border-1 border-solid border-[var(--color-input-container-border)] p-2 transition-all focus-within:shadow-border hover:shadow-border active:shadow-border-active md:px-3"> <textarea class="contribution-text-area leading-normal placeholder:text-color-input-hint box-border w-full resize-none border-0 bg-color-transparent p-0 text-md leading-open tracking-wide text-color-text outline-none placeholder:text-color-text-disabled lg:text-lg" placeholder="Some ways to get started: - One time at work… - In my experience… - One thing I’ve found helpful…" rows="4" data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841959583744)" aria-errormessage="error-urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841959583744)" data-feed-control="comment_box" data-feed-action-category="EXPAND" data-feed-action-type="expandContributionBox"></textarea> <div class="contribution-action-bar flex w-full items-center pt-2"> <span class="contribution-helper-text grow text-left text-xs text-color-text-secondary lg:text-sm" role="alert"> <span class="contribution-character-count"></span> <span class="contribution-error-message hidden 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class="min-w-0 ml-2"> <div class="flex items-center"> <span class="mr-0.5 truncate text-sm font-bold text-color-text lg:text-md"> Hamid Rab Nawaz </span>  </div> <p class="m-0 truncate text-sm text-color-text-low-emphasis md:text-md" data-test-id="contribution-lock-up-headline"> CEO of Furniturefy | Proven Digital Marketing, Trusted by Over 100 Furniture Brands | Enterprise Solutions with ESOLS | Founder TechPrenour : Motivating the Next Generation of Innovators </p> </div> </a> <div class="flex items-center">  <div class="ellipsis-menu absolute right-0 top-0 contribution-control-menu relative" data-feed-action="show-comment-dropdown" data-id="comment__ellipsis-menu" data-feed-control="control_menu" data-tracking-control-name="comment_control_menu" data-feed-action-type="expandControl" data-feed-action-category="expand"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] flex justify-center w-[40px] min-w-[40px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-x-article_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1">  <li class="ellipsis-menu__item flex contribution-control-menu-item--copy" data-feed-action="copyComment" data-feed-control="comment_control_menu_copy" data-tracking-control-name="comment_control_menu_copy" data-feed-action-type="controlMenuCopy" data-feed-action-category="copy" 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You'll no longer see this contribution</p> </template> </li>  </ul>  </div> </div> <code id="contributionCopyLink" style="display: none"></code> <code id="contributionCopyFail" style="display: none"></code> <code id="contributionCopyUnsupported" style="display: none"></code> </div> </div> <div class="contribution__container left__border -mb-2 -mt-1 animate-show ml-0 pl-0 md:ml-[-41px] md:pl-[32px] pr-0 lg:ml-[-33px] lg:pl-[40px] lg:pr-1 pt-2 pb-4"> <div class="flex flex-col justify-between lg:flex-col"> <div class="flex items-center justify-between gap-1"> </div> </div> <div class="contribution__text-wrapper relative"> <p class="contribution__text mb-1 whitespace-pre-wrap pt-1 text-md leading-open text-color-text md:mb-0 md:pt-0 line-clamp-5 lg:text-lg" data-tracking-control-name="comment_text">Regularly solicit and act on customer feedback to refine your digital strategy. Simple tools like surveys, social media polls, and direct interactions can provide valuable insights into customer preferences and pain points. Implementing changes based on this feedback demonstrates that you value your customers' opinions and are committed to improving their experience. This continuous loop of feedback and adjustment ensures that your strategies remain relevant and effective, fostering stronger customer relationships and driving long-term loyalty.</p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…see more</button> </div>  <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none [-webkit-user-select:none] pointer-events-auto contribution-social-activity__reactions-menu " data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841959583744),7215257739621482496)" data-reactions-count="0"> <a class="reactions-menu__link text-color-text contribution-social-activity__button flex items-center btn-sm btn-tertiary justify-center sm:flex-row sm:text-sm rounded-sm px-0.5 relative h-6 cursor-pointer w-full contribution-social-activity__reactions-menu " href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F3%2Fheres-how-you-can-navigate-changing-customer-needs-te6gf&trk=article-ssr-frontend-x-article_contribution-social-activity_like-cta" target="_blank" data-tracking-control-name="article-ssr-frontend-x-article_contribution-social-activity_reactions-cta" data-parent-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841959583744),7215257739621482496)" data-tracking-will-navigate data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841959583744),7215257739621482496)" data-reactions-count="0">  <div class="like-button-default flex flex-row items-center "> <icon class="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0" data-svg-class-name="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e2cf8dn8tvjcu9gl3qcxhw31q"> </icon> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> </a> </div> <template id="selected-reaction"> <div> <div class="selected-reaction--LIKE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Like" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7ze70iqo2l1rn7hwfoykiwjod"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> <div class="selected-reaction--PRAISE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Celebrate" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/czva5w81r4b0pjr7sh5r4nbw9"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Celebrate</span> </div> <div class="selected-reaction--APPRECIATION flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Support" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8kvqqk9m1eu5ffqkdlum1ka1m"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Support</span> </div> <div class="selected-reaction--EMPATHY flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Love" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5yukss5d7kh4xrbd5642z6tk0"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Love</span> </div> <div class="selected-reaction--INTEREST flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Insightful" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/es4dlamdpym2zbuhglwx2cuz0"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Insightful</span> </div> <div class="selected-reaction--ENTERTAINMENT flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Funny" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e0rqrq0h755yqqu59fy047ayt"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Funny</span> </div> </div> </template>  </div>  </div>  </div>  </li> </ul>  </div> </div> </div> <code id="loginUrl" style="display: none"></code> <div class="article-segment" data-is-logged-in="false" data-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841963765761)" data-test-id="article-segment" data-total-count="1" data-tracking-prefix="article-ssr-frontend-x-article" role="presentation"> <div class="md:row pb-6 md:flex"> <div class="column-article-segment-content md:column md:mb-8 md:mr-4 md:w-1/2 md:flex-1 md:pr-[88px]"> <div class="md:pt-6 "> <div class="article-segment-content-container "> <div id="content-urn_li_articleSegment__urn_li_linkedInArticle_7209242840118308867_7209242841963765761_"> <div class="article-main__content" data-test-id="publishing-text-block"> <h2 class="flex"> <a id="here’s-what-else-to-consider" href="#here’s-what-else-to-consider" class="dummy-anchor invisible absolute mt-[-100px]"></a> <span class="header-index pr-1.5">7</span> <span class>Here’s what else to consider</span> </h2> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?</span> </p> </div> </div> </div> </div> </div> <div class="column-article-segment-contributions md:column md:pb-[200px] md:w-1/2"> <div class="article-segment-contributions-header-container bg-color-canvas-tint md:ml-[-12px] md:pt-6 lg:ml-0 mt-1 ">  <div class="add-your-perspective-section relative flex flex-row items-center " data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841963765761)" data-test-add-contribution> <code id="add_your_perspective_tracking_prefix" style="display: none"></code> <code id="isGuest" style="display: none"></code> <code id="showFuseErrorMessage" style="display: none"></code> <div class="mb-2"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F3%2Fheres-how-you-can-navigate-changing-customer-needs-te6gf&trk=article-ssr-frontend-x-article" target="_self" data-tracking-control-name="add_contribution_cta" data-tracking-will-navigate data-test-link class="add-your-perspective-button btn-sm flex flex-col items-start justify-center lg:btn-md bg-color-surface-accent-tint-1 hover:bg-color-container-tertiary-hover " data-test-add-contribution-btn aria-describedby="content-urn_li_articleSegment__urn_li_linkedInArticle_7209242840118308867_7209242841963765761_" data-test-contribution-cta-link-guest role="button"> <div data-test-contribution-btn-text class="add-your-perspective-button-text text-left text-color-text-low-emphasis">Add your perspective</div> </a> </div> <div class="contribution-text-area-wrapper relative w-full hidden"> <code id="min_char_limit" style="display: none"></code> <code id="min_reply_char_limit" style="display: none"></code> <code id="max_char_limit" style="display: none"></code> <code id="i18n_contribution_post_success" style="display: none"></code> <code id="i18n_contribution_post_error" style="display: none"></code> <code id="i18n_contribution_edit_post_success" style="display: none"></code> <code id="i18n_contribution_edit_post_error" style="display: none"></code> <code id="i18n_try_refreshing_the_page" style="display: none"></code> <code id="i18n_characters" style="display: none"></code> <code id="i18n_characters_fraction" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error_suggestion" style="display: none"></code> <div class="contribution-text-area-border ease-linear duration-300 mb-2 rounded-md border-1 border-solid border-[var(--color-input-container-border)] p-2 transition-all focus-within:shadow-border hover:shadow-border active:shadow-border-active md:px-3"> <textarea class="contribution-text-area leading-normal placeholder:text-color-input-hint box-border w-full resize-none border-0 bg-color-transparent p-0 text-md leading-open tracking-wide text-color-text outline-none placeholder:text-color-text-disabled lg:text-lg" placeholder="Some ways to get started: - One time at work… - In my experience… - One thing I’ve found helpful…" rows="4" data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841963765761)" aria-errormessage="error-urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841963765761)" data-feed-control="comment_box" data-feed-action-category="EXPAND" data-feed-action-type="expandContributionBox"></textarea> <div class="contribution-action-bar flex w-full items-center pt-2"> <span class="contribution-helper-text grow text-left text-xs text-color-text-secondary lg:text-sm" role="alert"> <span class="contribution-character-count"></span> <span class="contribution-error-message hidden text-color-signal-negative" id="error-urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841963765761)"> Help others by sharing more (125 characters min.) </span> </span> <button class="contribution-cancel-button ease-linear duration-300 btn-sm btn-tertiary mr-1 transition-all lg:btn-md" data-tracking-control-name="cancel_contribution"> Cancel </button> <button disabled="true" aria-disabled="true" class="submit-contribution-button ease-linear duration-300 btn-sm btn-primary transition-all lg:btn-md" data-tracking-control-name="comment_post" data-feed-control="comment_post" data-feed-action-category="COMMENT" data-feed-action-type="submitContribution"> <div class="loader flex"> <div class="loader__container mb-2 overflow-hidden"> <icon class="loader__icon inline-block loader__icon--default text-color-progress-loading" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/ddi43qwelxeqjxdd45pe3fvs1" data-svg-class-name="loader__icon-svg--x-small fill-currentColor h-[20px] min-h-[20px] w-[20px] min-w-[20px]"></icon> </div> </div> <span class="submit-contribution-button-text">Add</span> <span class="save-contribution-changes-button-text">Save</span> </button> </div> </div> </div> </div> </div> <ul class="contribution-list contribution-list-guest"> <li class="contribution" data-contribution-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841963765761),7215294089024397314)" data-contributor-urn="urn:li:member:52755233" data-is-logged-in="false"> <div class="flex items-center justify-between"> <a href="https://hk.linkedin.com/in/sonambhargava?trk=article-ssr-frontend-x-article" target="_blank" data-tracking-control-name="comment_actor" data-tracking-will-navigate class="contribution__lockup relative flex items-center overflow-hidden pr-1 font-sans hover:no-underline focus:no-underline xs:left-[-56px]"> <figure class="top-[4px] inline-flex lg:hidden"> <img class="inline-block relative rounded-[50%] w-4 h-4 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <figure class="top-[4px] hidden lg:inline-flex"> <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <div class="min-w-0 ml-2"> <div class="flex items-center"> <span class="mr-0.5 truncate text-sm font-bold text-color-text lg:text-md"> Sonam Bhargava </span>  </div> <p class="m-0 truncate text-sm text-color-text-low-emphasis md:text-md" data-test-id="contribution-lock-up-headline"> Digital | HSBC | Banking | IIM | NIT </p> </div> </a> <div class="flex items-center">  <div class="ellipsis-menu absolute right-0 top-0 contribution-control-menu relative" data-feed-action="show-comment-dropdown" data-id="comment__ellipsis-menu" data-feed-control="control_menu" data-tracking-control-name="comment_control_menu" data-feed-action-type="expandControl" data-feed-action-category="expand"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] flex justify-center w-[40px] min-w-[40px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-x-article_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1">  <li class="ellipsis-menu__item flex contribution-control-menu-item--copy" data-feed-action="copyComment" data-feed-control="comment_control_menu_copy" data-tracking-control-name="comment_control_menu_copy" data-feed-action-type="controlMenuCopy" data-feed-action-category="copy" data-comment-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841963765761),7215294089024397314)" data-comment-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841963765761)"> <button class="contribution-control-menu-item ellipsis-menu__item-button flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " data-tracking-control-name="comment_control_menu_copy" data-feed-action-category="expand" data-feed-action-type="expandCopyContribution" role="menuitem"> <icon data-svg-class-name=" ellipsis-menu__item-icon text-color-icon h-[20px] w-[auto] mr-1 flex " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/85z203x9ymzz8gu3a3jmtxy81"></icon> <span class=" ellipsis-menu__item-text inline-block text-color-text font-semibold ">Copy link to contribution</span> </button> </li> <li class="ellipsis-menu__item flex" data-feed-action="semaphoreComment" data-feed-control="comment_control_menu_report" data-tracking-control-name="comment_control_menu_report" data-feed-action-type="expandContributionReporting" data-feed-action-category="expand" data-test-id="contribution-control-menu-report"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fadvice%2F3%2Fheres-how-you-can-navigate-changing-customer-needs-te6gf&trk=comment-semaphore-sign-in-redirect&guestReportContentType=AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION&_f=guest-reporting" data-tracking-control-name="comment-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION" data-semaphore-content-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841963765761),7215294089024397314)" data-semaphore-author-urn="urn:li:member:52755233" data-semaphore-tracking-prefix="comment-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary mx-0.25 flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " role="menuitem">  <icon data-svg-class-name=" ellipsis-menu__item-icon text-color-icon h-[20px] w-[auto] mr-1 flex " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/eo60762wicg7snl6mo020acft"></icon> <span class=" ellipsis-menu__item-text inline-block text-color-text font-semibold ">Report contribution</span> </a>  <template id="comment-reported-card-template"> <p class="comment-reported-card bg-color-background-container p-2 text-sm font-medium text-color-text-secondary"> Thanks for letting us know! You'll no longer see this contribution</p> </template> </li>  </ul>  </div> </div> <code id="contributionCopyLink" style="display: none"></code> <code id="contributionCopyFail" style="display: none"></code> <code id="contributionCopyUnsupported" style="display: none"></code> </div> </div> <div class="contribution__container left__border -mb-2 -mt-1 animate-show ml-0 pl-0 md:ml-[-41px] md:pl-[32px] pr-0 lg:ml-[-33px] lg:pl-[40px] lg:pr-1 pt-2 pb-4"> <div class="flex flex-col justify-between lg:flex-col"> <div class="flex items-center justify-between gap-1"> </div> </div> <div class="contribution__text-wrapper relative"> <p class="contribution__text mb-1 whitespace-pre-wrap pt-1 text-md leading-open text-color-text md:mb-0 md:pt-0 line-clamp-5 lg:text-lg" data-tracking-control-name="comment_text">In addition to the below, embracing emerging technologies can help in navigating changing customer needs : Artificial Intelligence (AI): Leverage AI-powered tools for chatbots, personalized recommendations, and customer service automation to enhance the customer experience. Virtual and Augmented Reality (VR/AR): Explore the potential of VR and AR to create immersive experiences that engage and delight customers. Voice Search Optimization: Optimize your digital content for voice search to capture the growing number of users who use voice assistants like Alexa or Siri. Omnichannel Marketing: Create a seamless customer experience across multiple channels, including website, mobile app, social media, email, and in-store.</p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…see more</button> </div>  <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none [-webkit-user-select:none] pointer-events-auto contribution-social-activity__reactions-menu " data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841963765761),7215294089024397314)" data-reactions-count="1"> <a class="reactions-menu__link text-color-text contribution-social-activity__button flex items-center btn-sm btn-tertiary justify-center sm:flex-row sm:text-sm rounded-sm px-0.5 relative h-6 cursor-pointer w-full contribution-social-activity__reactions-menu " href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F3%2Fheres-how-you-can-navigate-changing-customer-needs-te6gf&trk=article-ssr-frontend-x-article_contribution-social-activity_like-cta" target="_blank" data-tracking-control-name="article-ssr-frontend-x-article_contribution-social-activity_reactions-cta" data-parent-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841963765761),7215294089024397314)" data-tracking-will-navigate data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841963765761),7215294089024397314)" data-reactions-count="1">  <div class="like-button-default flex flex-row items-center "> <icon class="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0" data-svg-class-name="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e2cf8dn8tvjcu9gl3qcxhw31q"> </icon> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> </a> </div> <template id="selected-reaction"> <div> <div class="selected-reaction--LIKE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Like" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7ze70iqo2l1rn7hwfoykiwjod"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> <div class="selected-reaction--PRAISE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Celebrate" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/czva5w81r4b0pjr7sh5r4nbw9"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Celebrate</span> </div> <div class="selected-reaction--APPRECIATION flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Support" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8kvqqk9m1eu5ffqkdlum1ka1m"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Support</span> </div> <div class="selected-reaction--EMPATHY flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Love" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5yukss5d7kh4xrbd5642z6tk0"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Love</span> </div> <div class="selected-reaction--INTEREST flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Insightful" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/es4dlamdpym2zbuhglwx2cuz0"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Insightful</span> </div> <div class="selected-reaction--ENTERTAINMENT flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Funny" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e0rqrq0h755yqqu59fy047ayt"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Funny</span> </div> </div> </template> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs contribution-social-activity__social-actions before:middot flex items-center justify-start gap-1 pr-1 before:mx-0.5" data-sap-comment-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841963765761),7215294089024397314)"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="1 Reaction" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="1" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7209242840118308867,7209242841963765761),7215294089024397314)" 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