Relation Client Mag, le site de l’expérience client en ligne, en magasin et à distance.

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} </style> </noscript> <esi:remove>  <script> window.dataLayer = window.dataLayer || []; dataLayer.push({ 'page': { 'publicationDate': undefined , 'author': undefined , 'tagContent': undefined , 'format': undefined , 'canonicalSite': undefined , 'parentPage': undefined , 'childPage': undefined , 'companyId': undefined , 'contentId': undefined , 'templatePage': 'homepage' , 'zoneDestination': undefined , 'section1': undefined , 'section1Id': '' , 'section2': undefined , 'section2Id': '' , 'orderId': undefined , 'technical': undefined }, 'user': { 'userProfile': 'anonymous' } }); </script>  </esi:remove>   <script> (function (w, d, s, l, i) { w[l] = w[l] || []; w[l].push({ 'gtm.start': new Date().getTime(), event: 'gtm.js' }); var f = d.getElementsByTagName(s)[0], j = d.createElement(s), dl = l != 'dataLayer' ? '&l=' + l : ''; j.async = true; j.src = 'https://www.googletagmanager.com/gtm.js?id=' + i + dl; f.parentNode.insertBefore(j, f); })(window, document, 'script', 'dataLayer', 'GTM-WH9J3VR'); </script>  <script> var ad_slots = {}; var slot_status = {}; var gptSlots = []; var cmpSlots = []; // For infinite scroll refresh var refreshList = []; var times_refreshed = {}; var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; var _activateGptLog = false; var url = document.location; var strippedUrl = url.toString().split('#debug'); if (strippedUrl.length > 1) { _activateGptLog = true; } function display_ads(isLimiteAd=false) { window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': '__dfpData', '__dfpData': { 'dfpPath': 'Relationclient/home_page' }, }); googletag.cmd.push(function() { var mappingmegaban1 = googletag.sizeMapping().addSize([1024, 0], [[1,1]]).addSize([800, 0], [728,90]).addSize([468, 0], [[320,50]]).addSize([320, 0], [[320,50]]).addSize([300, 0], []).addSize([0, 0], []).build(); var mappingmegaban2 = googletag.sizeMapping().addSize([1024, 0], [[1000, 200], [970,250], [728,90]]).addSize([800, 0], [728,90]).addSize([468, 0], [[320, 250],[300, 250]]).addSize([320, 0], [[320, 250],[300, 250]]).addSize([300, 0], [[300, 250]]).addSize([0, 0], []).build(); var mappingmegaban3 = googletag.sizeMapping().addSize([1024, 0], [[1000, 200], [970,250], [728,90]]).addSize([800, 0], [728,90]).addSize([468, 0], [[320, 250],[300, 250]]).addSize([320, 0], [[320, 250],[300, 250]]).addSize([300, 0], [[300, 250]]).addSize([0, 0], []).build(); var mappingmegaban4 = googletag.sizeMapping().addSize([1024, 0], [[1000, 200], [970,250], [728,90]]).addSize([800, 0], [728,90]).addSize([468, 0], [[320, 250],[300, 250]]).addSize([320, 0], [[320, 250],[300, 250]]).addSize([300, 0], [[300, 250]]).addSize([0, 0], []).build(); var mappingmpu1 = googletag.sizeMapping().addSize([1024, 0], [[300, 600], [300,250]]).addSize([800, 0], [[300, 600], [300,250]]).addSize([468, 0], [300, 250]).addSize([320, 0], [300, 250]).addSize([300, 0], [300, 250]).addSize([0, 0], []).build(); var mappingmpu2 = googletag.sizeMapping().addSize([1024, 0], [[300, 600], [300,250]]).addSize([800, 0], [[300, 600], [300,250]]).addSize([468, 0], [300, 250]).addSize([320, 0], [300, 250]).addSize([300, 0], [300, 250]).addSize([0, 0], []).build(); var mappingmpu3 = googletag.sizeMapping().addSize([1024, 0], [[300, 600], [300,250]]).addSize([800, 0], [[300, 600], [300,250]]).addSize([468, 0], [300, 250]).addSize([320, 0], [300, 250]).addSize([300, 0], [300, 250]).addSize([0, 0], []).build(); var mappingmpu4 = googletag.sizeMapping().addSize([1024, 0], [[300, 600], [300,250]]).addSize([800, 0], [[300, 600], [300,250]]).addSize([468, 0], [300, 250]).addSize([320, 0], [300, 250]).addSize([300, 0], [300, 250]).addSize([0, 0], []).build(); var mappingmpu5 = googletag.sizeMapping().addSize([1024, 0], [[300, 600], [300,250]]).addSize([800, 0], [[300, 600], [300,250]]).addSize([468, 0], [300, 250]).addSize([320, 0], [300, 250]).addSize([300, 0], [300, 250]).addSize([0, 0], []).build(); megaban1= googletag.defineSlot('/21776091245/Relationclient/home_page', [[1,1]], 'div-gpt-mega-ban-1').defineSizeMapping(mappingmegaban1).addService(googletag.pubads()).setTargeting("dfp-path-keyword", "home_page").setTargeting("isHub", "0").setTargeting("slot", "megaban1").setTargeting("page-slot", "home-page-megaban1").setTargeting("position", "1"); megaban2= googletag.defineSlot('/21776091245/Relationclient/home_page', [[1000, 200], [970,250], [728,90]], 'div-gpt-mega-ban-2').defineSizeMapping(mappingmegaban2).addService(googletag.pubads()).setTargeting("dfp-path-keyword", "home_page").setTargeting("isHub", "0").setTargeting("slot", "megaban2").setTargeting("page-slot", "home-page-megaban2").setTargeting("position", "2"); megaban3= googletag.defineSlot('/21776091245/Relationclient/home_page', [[1000, 200], [970,250], [728,90]], 'div-gpt-mega-ban-3').defineSizeMapping(mappingmegaban3).addService(googletag.pubads()).setTargeting("dfp-path-keyword", "home_page").setTargeting("isHub", "0").setTargeting("slot", "megaban3").setTargeting("page-slot", "home-page-megaban3").setTargeting("position", "3"); megaban4= googletag.defineSlot('/21776091245/Relationclient/home_page', [[1000, 200], [970,250], [728,90]], 'div-gpt-mega-ban-4').defineSizeMapping(mappingmegaban4).addService(googletag.pubads()).setTargeting("dfp-path-keyword", "home_page").setTargeting("isHub", "0").setTargeting("slot", "megaban4").setTargeting("page-slot", "home-page-megaban4").setTargeting("position", "4"); mpu1= googletag.defineSlot('/21776091245/Relationclient/home_page', [[300, 600], [300,250]], 'div-gpt-mpu-1').defineSizeMapping(mappingmpu1).addService(googletag.pubads()).setTargeting("dfp-path-keyword", "home_page").setTargeting("isHub", "0").setTargeting("slot", "mpu1").setTargeting("page-slot", "home-page-mpu1").setTargeting("position", "1"); mpu2= googletag.defineSlot('/21776091245/Relationclient/home_page', [[300, 600], [300, 250]], 'div-gpt-mpu-2').defineSizeMapping(mappingmpu2).addService(googletag.pubads()).setTargeting("dfp-path-keyword", "home_page").setTargeting("isHub", "0").setTargeting("slot", "mpu2").setTargeting("page-slot", "home-page-mpu2").setTargeting("position", "2"); mpu3= googletag.defineSlot('/21776091245/Relationclient/home_page', [[300, 600], [300, 250]], 'div-gpt-mpu-3').defineSizeMapping(mappingmpu3).addService(googletag.pubads()).setTargeting("dfp-path-keyword", "home_page").setTargeting("isHub", "0").setTargeting("slot", "mpu3").setTargeting("page-slot", "home-page-mpu3").setTargeting("position", "3"); mpu4= googletag.defineSlot('/21776091245/Relationclient/home_page', [[300, 600], [300, 250]], 'div-gpt-mpu-4').defineSizeMapping(mappingmpu4).addService(googletag.pubads()).setTargeting("dfp-path-keyword", "home_page").setTargeting("isHub", "0").setTargeting("slot", "mpu4").setTargeting("page-slot", "home-page-mpu4").setTargeting("position", "4"); mpu5= googletag.defineSlot('/21776091245/Relationclient/home_page', [[300, 600], [300, 250]], 'div-gpt-mpu-5').defineSizeMapping(mappingmpu5).addService(googletag.pubads()).setTargeting("dfp-path-keyword", "home_page").setTargeting("isHub", "0").setTargeting("slot", "mpu5").setTargeting("page-slot", "home-page-mpu5").setTargeting("position", "5"); // Refresh behavior is configured here var MIN_DISP_TIME_DFP = 20000; var MIN_DISP_TIME_ADX = 30000; var MIN_SINCE_ACTIVE = 5000; var MIN_SINCE_VIEWED = 5000; var MAX_INACTIVITY = 90000; var MIN_VIEW_AREA = 50; var RESPECT_ROADBLOCKS = false; cmpSlots.push({slot:megaban1, slotName:'div-gpt-mega-ban-1', isRefresh: false }); cmpSlots.push({slot:megaban2, slotName:'div-gpt-mega-ban-2', isRefresh: false }); cmpSlots.push({slot:megaban3, slotName:'div-gpt-mega-ban-3', isRefresh: false }); cmpSlots.push({slot:megaban4, slotName:'div-gpt-mega-ban-4', isRefresh: false }); cmpSlots.push({slot:mpu1, slotName:'div-gpt-mpu-1', isRefresh: false }); cmpSlots.push({slot:mpu2, slotName:'div-gpt-mpu-2', isRefresh: false }); cmpSlots.push({slot:mpu3, slotName:'div-gpt-mpu-3', isRefresh: false }); cmpSlots.push({slot:mpu4, slotName:'div-gpt-mpu-4', isRefresh: false }); cmpSlots.push({slot:mpu5, slotName:'div-gpt-mpu-5', isRefresh: false }); googletag.pubads().collapseEmptyDivs(true); if (isLimiteAd){ googletag.pubads().setPrivacySettings({ 'restrictDataProcessing': true }); } googletag.pubads().enableLazyLoad({ // Fetch slots within 1 viewports. fetchMarginPercent: 100, // Render slots within 1 viewports. renderMarginPercent: 30, // Double the above values on mobile, where viewports are smaller // and users tend to scroll faster. mobileScaling: 2.0 }); googletag.pubads().addEventListener('slotRenderEnded', slotRenderEnded); function getTimeStamp() { var date = new Date; var minutes = date.getMinutes(); var seconds = date.getSeconds(); var milliSeconds = date.getMilliseconds(); return minutes + 'm '+ seconds + 's '+ milliSeconds + ' ms'; } googletag.pubads().addEventListener('slotOnload', slotOnload); function _nmg_update_sideabr(factorSize) { // Refresh des pub en sideBar if(_activateGptLog) { console.log('\t\t %c - _nmg_update_sideabr ', 'color: white; background-color: pink; font-size: 11px; padding:5px ' ) }; window.stickySidebars = window.stickySidebars || []; for (i = 0; i <= stickySidebars.length-1; i++) { // Scroll Multi format Mobile var d = document.documentElement; var clientWidth= d.clientWidth; if(stickySidebars[i].isHeightRefresh && clientWidth<1000){ var newHeight = Math.round($(stickySidebars[i].id).height() * factorSize); if(_activateGptLog) { console.log('\t\t\t\t %c - id=> '+ stickySidebars[i].id +' Size=>' + $(stickySidebars[i].id).height() + ' newHeight=>'+ newHeight , 'color: white; background-color: gray; font-size: 11px; padding:5px ' ) }; $(stickySidebars[i].containerId).css("height",newHeight); // Update uniquement le Sticky Concerné //stickySidebars[i].stickySidebar.updateSticky(); } // Update du Sticky dans tous les cas - Nécessaire pour calculer les bonnes taille de sidebar avec le chargement asynchrone des pubs stickySidebars[i].stickySidebar.updateSticky(); } } function slotOnload(event) { // To Prevent Js Error window.stickySidebars = window.stickySidebars || []; // Refresh des sideBar slotname=event.slot.getSlotElementId(); if(_activateGptLog) { console.log(' %c - slotOnload slot => '+ slotname, 'color: white; background-color: blue; font-size: 11px; padding:5px ' ) }; //_nmg_update_sideabr(1.5); for (i = 0; i <= stickySidebars.length-1; i++) { if(!stickySidebars[i].isHeightRefresh){ stickySidebars[i].stickySidebar.updateSticky(); if(_activateGptLog) { console.log(' %c \t- sideBar update => '+ stickySidebars[i].id, 'color: black; background-color: white; font-size: 11px; padding:5px ' ) }; } } } var lineItemHistory = []; var lastScroll = Date.now(); googletag.pubads().addEventListener('impressionViewable', impressionViewable); googletag.pubads().addEventListener('slotVisibilityChanged', slotVisibilityChanged); function impressionViewable(event) { var slotname = event.slot.getSlotElementId(); if(slot_status[slotname]!=null){ if(_activateGptLog) { console.log('Slot has been viewed (impressionViewable event) : %c ' + slotname , 'color: white; background-color: orange; font-size: 10px; padding:5px ') }; slot_status[slotname]['viewed'] = Date.now(); } else { if(_activateGptLog) { console.log('slotVisibilityChanged: slot_status[' +slotname +'] inexistant ') }; } } function slotRenderEnded(event) { slotname=event.slot.getSlotElementId(); if(_activateGptLog) { console.log(' %c - slotRenderEnded---------------------'+ getTimeStamp() +'-----------------------------', 'font-weight: bold '); console.log(' Slot has been rendered: %c '+ event.slot.getSlotElementId(),'color: white; background-color: orange; font-size: 10px; padding:5px '); console.log(' - advertiserId: '+ event.advertiserId); console.log(' - campaignId: '+ event.campaignId); console.log(' - creativeId: '+ event.creativeId); console.log(' - lineItemId: '+ event.lineItemId); console.log(' - size: '+ event.size); console.log(' - refresh times: '+ times_refreshed[slotname]); } if( event.isEmpty){ if(_activateGptLog) { console.log(' %c- Is Empty: '+ event.isEmpty, 'color: white; background-color: red; font-size: 11px; padding:5px ') }; } else { if(_activateGptLog) { console.log(' %c- Is Empty: '+ event.isEmpty, 'color: white; background-color: blue; font-size: 11px; padding:5px ') }; }; if (event.isEmpty || (event.size[1] == 1 && slotname!='div-gpt-habillage')) { if(_activateGptLog) { console.log(' %c unfilled or pixel detected in position ' + slotname + ' => unsubscribe slot', 'color: white; background-color: red; font-size: 11px; padding:5px ' ) }; unsubscribeSlot(slotname); } else { subscribeSlot(slotname, event.lineItemId); // add this ad's Line Item ID to the Line Item history, if not already there if (event.lineItemId && lineItemHistory.indexOf(event.lineItemId) < 0) { lineItemHistory.push(event.lineItemId); } } // Refresh des pub en sideBar if(_activateGptLog) { console.log(' %c - slotRenderEnded ', 'color: white; background-color: blue; font-size: 11px; padding:5px ' ) }; //_nmg_update_sideabr(1.5); if(_activateGptLog) { console.log(' %c - / slotRenderEnded--------------------------------------------------', 'font-weight: bold ') }; }; function isSlotRefresh(slotName){ var isRefreshSlot =false; for (i = 0; i < cmpSlots.length; i++) { if( cmpSlots[i].slotName== slotName && cmpSlots[i].isRefresh){ isRefreshSlot =true; } } return isRefreshSlot ; } function slotVisibilityChanged(event) { var slotname = event.slot.getSlotElementId(); if(_activateGptLog) {console.log('slotVisibilityChanged: ' + slotname +' [' + event.inViewPercentage + '%]')}; if(slot_status[slotname]!=null){ slot_status[slotname]['vieweArea'] = event.inViewPercentage; } else { if(_activateGptLog) { console.log('slotVisibilityChanged: slot_status[' +slotname +'] inexistant ')}; } // Appel dans le Slot Visibility Change sinon ne passe pas avec les autres events _nmg_update_sideabr(1.5); } function subscribeSlot(slotname, lineItemId) { slot_status[slotname] = { }; if(isSlotRefresh(slotname)){ if(_activateGptLog) {console.log('subscribing slot ' + slotname)}; var divelement = document.getElementById(slotname); var iFrame = divelement.getElementsByTagName("iframe")[0]; slot_status[slotname]['lineItemId'] = lineItemId; slot_status[slotname]['viewed'] = false; slot_status[slotname]['active'] = false; slot_status[slotname]['loadtime'] = Date.now(); // Attach observers to the ad slot div to be notified when the mouse enters or exists the div area. // This will be used to flag an ad slot as active of inactive, which may prevent it from being refreshed. if(iFrame!=null){ iFrame.onmouseover = function() { slot_status[slotname]['active'] = true; } iFrame.onmouseout = function() { slot_status[slotname]['active'] = false; slot_status[slotname]['lastActive'] = Date.now(); } } } } function unsubscribeSlot(slotname) { if(_activateGptLog) { console.log('unsubscribing slot ' + slotname) }; var divelement = document.getElementById(slotname); delete slot_status[slotname]; var iFrame = divelement.getElementsByTagName("iframe")[0]; if(iFrame!=null){ iFrame.onmouseover = null; iFrame.onmouseout = null; } } // This is where the main refresh logic is implemented. This function will be called every 500ms, and may // or may not result in an actual ad slot refresh request. function refreshSlots() { var ts = Date.now(); var eligibleSlots = []; // this will be used if we want to respect roadblocks. if an ad belonging to a LI is active, the whole LI will not be refreshed var stickyLineItems = []; // first loop on the ad slots to identify: // 1.- The slots that can be considered eligible to refresh. // 2.- The line items that can be considered ineligible because of roadblock restriction // (if a creative is blocked from refresh, other creatives from same LI are blocked too) for (var slotname in slot_status) { if(isSlotRefresh(slotname) ) { if (times_refreshed[slotname]<=4) { var adSlotEligible = true; var lineItemEligible = true; // updateStatus(ts, slotname); // only needed for the demo page var lid = slot_status[slotname]['lineItemId']; var min_disp_time = (lid ? MIN_DISP_TIME_DFP : MIN_DISP_TIME_ADX); if (slot_status[slotname]['active'] || ts - slot_status[slotname]['lastActive'] < MIN_SINCE_ACTIVE) { // Ad slot currently or recently active adSlotEligible = false; // If in roadblock mode, the whole line item will not be eligible for refresh lineItemEligible = false; } else if (!slot_status[slotname]['viewed'] || // ad slot not viewed slot_status[slotname]['vieweArea'] < MIN_VIEW_AREA || // currently not visible enough ts - slot_status[slotname]['loadtime'] < min_disp_time || // not long enough in the page ts - slot_status[slotname]['viewed'] < MIN_SINCE_VIEWED || // not long enough since viewed ts - lastScroll > MAX_INACTIVITY) { // too long since last activity on page (page scroll) // Ad slot (and its LI if in roadblock mode) eligible for refresh adSlotEligible = false; } // If the Lin Item is not eligible for refresh, add it to the sticky list if (slot_status[slotname]['lineItemId'] && !lineItemEligible && stickyLineItems.indexOf(slot_status[slotname]['lineItemId']) < 0) { if(_activateGptLog) { console.log('Line Item no eligible => add to stickyLineItems : ' + slot_status[slotname]['lineItemId']) }; stickyLineItems.push(slot_status[slotname]['lineItemId']); continue; } if (!adSlotEligible) continue; if(_activateGptLog) { console.log('\t\t\t %c => Add slot to eligibleSlots ' + slotname, 'color: white; background-color: orange; font-size: 10px; padding:5px ') }; eligibleSlots.push(slotname); } else{ // Unsubscribe slot to prevent loop log unsubscribeSlot(slotname); if(_activateGptLog) { console.log(' \t\t\t %c => Push Event Log: ' + slotname + ' (count refresh: ' + times_refreshed[slotname] + ') >4 - '+ getTimeStamp(), 'color: white; background-color: red; font-size: 10px; padding:5px '); } dataLayer.push({ 'event': 'pubRefresh', 'slotName': slotname, 'slotRefresh': -1 }); } } } // Nothing to refresh if (eligibleSlots.length == 0) return; // This is there the slots that will actually be refreshed will be added var refreshList = []; // If we are in RESPECT_ROADBLOCKS, we refresh the slots based on their LI eligibility status: // (NOT in the list of stickyLineItems) if (RESPECT_ROADBLOCKS) { for (var slotname in slot_status) { var li = slot_status[slotname]['lineItemId']; if (li == null || stickyLineItems.indexOf(li) < 0) { refreshList.push(ad_slots[slotname]); } } } // Not in RESPECT_ROADBLOCKS. Just refresh any slot that qualifies for refresh. else { for (var i = 0; i < eligibleSlots.length; i++) { if(isSlotRefresh(eligibleSlots[i])){ refreshList.push(ad_slots[eligibleSlots[i]]); } } } // Nothing to refresh if (refreshList.length == 0) return; // Put all the slot names in one string. For log purposes only. var refreshNames = ''; // Update the refresh count of slots to be refreshed for (var i = 0; i < refreshList.length; i++) { var slotname = refreshList[i].getSlotElementId(); // for each slot, update the refresh count times_refreshed[slotname] += 1; refreshNames = refreshNames + slotname + ' (count refresh : '+ times_refreshed[slotname] + ') # '; refreshList[i].setTargeting('rc', times_refreshed[slotname]); if(_activateGptLog) { console.log(' \t\t\t %c => Push Event Log: ' + slotname + ' #time : ' + times_refreshed[slotname] + ' - '+ getTimeStamp(), 'color: white; background-color: green; font-size: 10px; padding:5px '); } dataLayer.push({ 'event': 'pubRefresh', 'slotName': slotname, 'slotRefresh': times_refreshed[slotname] }); } if(_activateGptLog) { console.log(' \t\t\t %c => Slots to refresh: ' + refreshNames + ' - '+ getTimeStamp(), 'color: white; background-color: orange; font-size: 10px; padding:5px '); } // update the line item history custom targeting at a page level. if (lineItemHistory.length > 0) { googletag.pubads().setTargeting('lih', lineItemHistory); } // refresh the ad slots. 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dataLayer.push({ 'event': 'eventTracking', 'category': 'navigation', 'action': 'home', 'label': 'hero_1'});"> Teleperformance acquiert ZP Better Together </a> </h3> </div> <div class="bas-bloc"> <p class="h3">Teleperformance (TP) a conclu un accord définitif pour acquérir « ZP Better Together » (ZP), [...]</p> </div> <div class="infos-bloc"> <p class="h4"> Par <span class="auteur">Jérôme Pouponnot</span> </p> <span class="duration right"><span>3</span> min.</span> </div> </div> <div class="clearer"></div> </div> </article> <article class=""> <a class="survol-bloc" href="/Thematique/techno-ux-1256/barometre-etude-2161/Breves/1-4-des-consommateurs-fran-ais-utiliseront-l-IA-pour-465322.htm" onclick=" window.dataLayer = window.dataLayer || []; dataLayer.push({ 'event': 'eventTracking', 'category': 'navigation', 'action': 'home', 'label': 'hero_3'});">1/4 des consommateurs français utiliseront l'IA pour leurs achats de fin d'année</a> <div class="interieur"> <figure class="col-55 left"> <picture> <source media="(min-width: 601px)" srcset="https://cdn.edi-static.fr/image/upload/c_lfill,h_148,w_220/e_unsharp_mask:100,q_auto/f_auto/v1/Img/BREVE/2024/11/465322/consommateurs-fran-ais-utiliseront-pour-LE.jpg"><source media="(min-width: 321px) and (max-width: 600px)" srcset="https://cdn.edi-static.fr/image/upload/c_lfill,h_182,w_270/e_unsharp_mask:100,q_auto/f_auto/v1/Img/BREVE/2024/11/465322/consommateurs-fran-ais-utiliseront-pour-LE.jpg"><source media="(max-width: 320px)" srcset="https://cdn.edi-static.fr/image/upload/c_lfill,h_175,w_260/e_unsharp_mask:100,q_auto/f_auto/v1/Img/BREVE/2024/11/465322/consommateurs-fran-ais-utiliseront-pour-LE.jpg"> <img fetchpriority="high" src="https://cdn.edi-static.fr/image/upload/c_lfill,h_148,w_220/e_unsharp_mask:100,q_auto/f_auto/v1/Img/BREVE/2024/11/465322/consommateurs-fran-ais-utiliseront-pour-LE.jpg" alt="1/4 des consommateurs français utiliseront l'IA pour leurs achats de fin d'année" width="220" height="148"> </picture> <figcaption> <div class="layer-figcaption"> <div class="credit"></div> </div> </figcaption> </figure> <div class="texte left"> <span class="rubrique"><a href="/thematique/techno-ux-1256/barometre-etude-2161/1">Baromètre & Étude</a></span> <div class="titre-bloc"> <h3> <a href="/Thematique/techno-ux-1256/barometre-etude-2161/Breves/1-4-des-consommateurs-fran-ais-utiliseront-l-IA-pour-465322.htm" onclick=" window.dataLayer = window.dataLayer || []; dataLayer.push({ 'event': 'eventTracking', 'category': 'navigation', 'action': 'home', 'label': 'hero_3'});"> 1/4 des consommateurs français utiliseront l'IA pour leurs achats de fin d'année </a> </h3> </div> <div class="bas-bloc"> <p class="h3">Selon une récente étude Zendesk, l'IA gagne du terrain dans le commerce en ligne, surtout auprès [...]</p> </div> <div class="infos-bloc"> <p class="h4"> Par <span class="auteur">Jérôme Pouponnot</span> </p> <span class="duration right"><span>4</span> min.</span> </div> </div> <div class="clearer"></div> </div> </article> <article class=""> <a class="survol-bloc" href="/Thematique/gouvernance-1253/prix-distinctions-2145/Breves/Haagen-Dazs-recompense-pour-son-programme-relationnel-omnicanal-465287.htm" onclick=" window.dataLayer = window.dataLayer || []; dataLayer.push({ 'event': 'eventTracking', 'category': 'navigation', 'action': 'home', 'label': 'hero_5'});">Häagen-Dazs récompensé pour son programme relationnel omnicanal</a> <div class="interieur"> <figure class="col-55 left"> <picture> <source media="(min-width: 601px)" srcset="https://cdn.edi-static.fr/image/upload/c_lfill,h_148,w_220/e_unsharp_mask:100,q_auto/f_auto/v1/Img/BREVE/2024/11/465287/Haagen-Dazs-recompense-son-programme-relationnel-omnicanal-LE.jpg"><source media="(min-width: 321px) and (max-width: 600px)" srcset="https://cdn.edi-static.fr/image/upload/c_lfill,h_182,w_270/e_unsharp_mask:100,q_auto/f_auto/v1/Img/BREVE/2024/11/465287/Haagen-Dazs-recompense-son-programme-relationnel-omnicanal-LE.jpg"><source media="(max-width: 320px)" srcset="https://cdn.edi-static.fr/image/upload/c_lfill,h_175,w_260/e_unsharp_mask:100,q_auto/f_auto/v1/Img/BREVE/2024/11/465287/Haagen-Dazs-recompense-son-programme-relationnel-omnicanal-LE.jpg"> <img fetchpriority="high" src="https://cdn.edi-static.fr/image/upload/c_lfill,h_148,w_220/e_unsharp_mask:100,q_auto/f_auto/v1/Img/BREVE/2024/11/465287/Haagen-Dazs-recompense-son-programme-relationnel-omnicanal-LE.jpg" alt="Häagen-Dazs récompensé pour son programme relationnel omnicanal" width="220" height="148"> </picture> <figcaption> <div class="layer-figcaption"> <div class="credit"></div> </div> </figcaption> </figure> <div class="texte left"> <span class="rubrique"><a href="/thematique/gouvernance-1253/prix-distinctions-2145/1">Prix et distinctions</a></span> <div class="titre-bloc"> <h3> <a href="/Thematique/gouvernance-1253/prix-distinctions-2145/Breves/Haagen-Dazs-recompense-pour-son-programme-relationnel-omnicanal-465287.htm" onclick=" window.dataLayer = window.dataLayer || []; dataLayer.push({ 'event': 'eventTracking', 'category': 'navigation', 'action': 'home', 'label': 'hero_5'});"> Häagen-Dazs récompensé pour son programme relationnel omnicanal </a> </h3> </div> <div class="bas-bloc"> <p class="h3">Lancé en 2023, le programme de fidélité Häagen-Dazs, La Tribü, a bouleversé la relation client [...]</p> </div> <div class="infos-bloc"> <p class="h4"> Par <span class="auteur">Jérôme Pouponnot</span> </p> <span class="duration right"><span>4</span> min.</span> </div> </div> <div class="clearer"></div> </div> </article> <article class=""> <a class="survol-bloc" href="/Thematique/techno-ux-1256/solutions-2160/Breves/Akeneo-dispose-de-400-canaux-pour-dominer-le-retail-mondial-465288.htm" onclick=" window.dataLayer = window.dataLayer || []; dataLayer.push({ 'event': 'eventTracking', 'category': 'navigation', 'action': 'home', 'label': 'hero_7'});">Akeneo dispose de 400 canaux pour dominer le retail mondial</a> <div class="interieur"> <figure class="col-55 left"> <picture> <source media="(min-width: 601px)" srcset="https://cdn.edi-static.fr/image/upload/c_lfill,h_148,w_220/e_unsharp_mask:100,q_auto/f_auto/v1/Img/BREVE/2024/11/465288/Akeneo-dispose-400-canaux-dominer-retail-mondial-LE.jpg"><source media="(min-width: 321px) and (max-width: 600px)" srcset="https://cdn.edi-static.fr/image/upload/c_lfill,h_182,w_270/e_unsharp_mask:100,q_auto/f_auto/v1/Img/BREVE/2024/11/465288/Akeneo-dispose-400-canaux-dominer-retail-mondial-LE.jpg"><source media="(max-width: 320px)" srcset="https://cdn.edi-static.fr/image/upload/c_lfill,h_175,w_260/e_unsharp_mask:100,q_auto/f_auto/v1/Img/BREVE/2024/11/465288/Akeneo-dispose-400-canaux-dominer-retail-mondial-LE.jpg"> <img fetchpriority="high" src="https://cdn.edi-static.fr/image/upload/c_lfill,h_148,w_220/e_unsharp_mask:100,q_auto/f_auto/v1/Img/BREVE/2024/11/465288/Akeneo-dispose-400-canaux-dominer-retail-mondial-LE.jpg" alt="Akeneo dispose de 400 canaux pour dominer le retail mondial" width="220" height="148"> </picture> <figcaption> <div class="layer-figcaption"> <div class="credit"></div> </div> </figcaption> </figure> <div class="texte left"> <span class="rubrique"><a href="/thematique/techno-ux-1256/solutions-2160/1">Solutions</a></span> <div class="titre-bloc"> <h3> <a href="/Thematique/techno-ux-1256/solutions-2160/Breves/Akeneo-dispose-de-400-canaux-pour-dominer-le-retail-mondial-465288.htm" onclick=" window.dataLayer = window.dataLayer || []; dataLayer.push({ 'event': 'eventTracking', 'category': 'navigation', 'action': 'home', 'label': 'hero_7'});"> Akeneo dispose de 400 canaux pour dominer le retail mondial </a> </h3> </div> <div class="bas-bloc"> <p class="h3">Akeneo ajoute Walmart Marketplace à sa liste comportant déjà plus de 400 canaux de vente en ligne, [...]</p> </div> <div class="infos-bloc"> <p class="h4"> Par <span class="auteur">Jérôme Pouponnot</span> </p> <span class="duration right"><span>4</span> min.</span> </div> </div> <div class="clearer"></div> </div> </article> <article class=""> <a class="survol-bloc" href="/Thematique/strategies-1255/veille-tribune-2139/Breves/La-fin-du-harcelement-telephonique-est-elle-imminente--465190.htm" onclick=" window.dataLayer = window.dataLayer || []; dataLayer.push({ 'event': 'eventTracking', 'category': 'navigation', 'action': 'home', 'label': 'hero_9'});">La fin du harcèlement téléphonique est-elle imminente ?</a> <div class="interieur"> <figure class="col-55 left"> <picture> <source media="(min-width: 601px)" srcset="https://cdn.edi-static.fr/image/upload/c_lfill,h_148,w_220/e_unsharp_mask:100,q_auto/f_auto/v1/Img/BREVE/2024/11/465190/fin-harcelement-telephonique-est-elle-imminente--LE.jpg"><source media="(min-width: 321px) and (max-width: 600px)" srcset="https://cdn.edi-static.fr/image/upload/c_lfill,h_182,w_270/e_unsharp_mask:100,q_auto/f_auto/v1/Img/BREVE/2024/11/465190/fin-harcelement-telephonique-est-elle-imminente--LE.jpg"><source media="(max-width: 320px)" srcset="https://cdn.edi-static.fr/image/upload/c_lfill,h_175,w_260/e_unsharp_mask:100,q_auto/f_auto/v1/Img/BREVE/2024/11/465190/fin-harcelement-telephonique-est-elle-imminente--LE.jpg"> <img fetchpriority="high" src="https://cdn.edi-static.fr/image/upload/c_lfill,h_148,w_220/e_unsharp_mask:100,q_auto/f_auto/v1/Img/BREVE/2024/11/465190/fin-harcelement-telephonique-est-elle-imminente--LE.jpg" alt="La fin du harcèlement téléphonique est-elle imminente ?" width="220" height="148"> </picture> <figcaption> <div class="layer-figcaption"> <div class="credit"></div> </div> </figcaption> </figure> <div class="texte left"> <span class="rubrique"><a href="/thematique/strategies-1255/veille-tribune-2139/1">Veille & Tribune</a></span> <div class="titre-bloc"> <h3> <a href="/Thematique/strategies-1255/veille-tribune-2139/Breves/La-fin-du-harcelement-telephonique-est-elle-imminente--465190.htm" onclick=" window.dataLayer = window.dataLayer || []; dataLayer.push({ 'event': 'eventTracking', 'category': 'navigation', 'action': 'home', 'label': 'hero_9'});"> La fin du harcèlement téléphonique est-elle imminente ? </a> </h3> </div> <div class="bas-bloc"> <p class="h3">Le démarchage téléphonique, véritable fléau pour de nombreux consommateurs, pourrait bientôt [...]</p> </div> <div class="infos-bloc"> <p class="h4"> Par <span class="auteur">Jérôme Pouponnot</span> </p> <span class="duration right"><span>4</span> min.</span> </div> </div> <div class="clearer"></div> </div> </article> <div class="bloc-base left menu-actu mobile"> <div class="col-100"> <p class="titre">En ce moment</p> <li class="tag"> <a href="/tags/black-friday/25543/1" onclick=" window.dataLayer = window.dataLayer || []; dataLayer.push({ 'event': 'eventTracking', 'category': 'navigation', 'action': 'encemoment', 'label': 'black_friday'}); ">#Black friday</a> <span><a href="/tags/black-friday/25543/1" onclick=" window.dataLayer = window.dataLayer || []; dataLayer.push({ 'event': 'eventTracking', 'category': 'navigation', 'action': 'encemoment', 'label': 'black_friday'}); 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