Trends - Aurora

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nav__item--trends "><a class="" href="/web/20180105223521/http://aurora.dawn.com/trends">Trends</a></li> </ul> </div> </header> <div class=""> <div class="content content--fullwidth p-4 mx-auto my-0"> <main class="px-2 pb-2 mb-3"> <h2 class="badge size-ten text--300 caps bald p-0 mb-4">Trends</h2> <div class="row"> <div class="col-lg-7 col-12"> <div class="slideshow theme mb-4 slideshow--main " data-slick="{"dots":true,"dotsClass":"slideshow__pager ","asNavFor":null,"cssEase":"ease","speed":250,"autoplaySpeed":6000,"slidesToScroll":1,"slidesToShow":1,"fade":false,"autoplay":true,"infinite":true,"responsive": [{"breakpoint": 720,"settings": {"slidesToShow": 1,"slidesToScroll": 1}},{"breakpoint": 480,"settings": {"slidesToShow": 1,"slidesToScroll": 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">1</span>  <article class="box story " data-id="1142826" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180105223521/http://aurora.dawn.com/news/1142826/the-excitement-of-constant-change"><img src="https://web.archive.org/web/20180105223521im_/http://i.dawn.com/large/2018/01/5a4dae19b0f4f.jpg" alt="The excitement of constant change"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center "><a title="Published in Nov-Dec 2017" href="/web/20180105223521/http://aurora.dawn.com/magazine/published-in-nov-dec-2017" class="">Published in Nov-Dec 2017</a></span> </div>  <h2 data-layout="story" data-id="1142826" class="story__title size-seven text-center text--400 px-2 "><a href="https://web.archive.org/web/20180105223521/http://aurora.dawn.com/news/1142826/the-excitement-of-constant-change" class="story__link"><strong>The excitement of constant change</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">Syed Amir Haleem gives his digital predictions for 2018. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">2</span>  <article class="box story " data-id="1142799" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180105223521/http://aurora.dawn.com/news/1142799/the-china-factor"><img src="https://web.archive.org/web/20180105223521im_/http://i.dawn.com/large/2017/12/5a312e25ca930.jpg" alt="The China factor"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center "><a title="Published in Nov-Dec 2017" href="/web/20180105223521/http://aurora.dawn.com/magazine/published-in-nov-dec-2017" class="">Published in Nov-Dec 2017</a></span> </div>  <h2 data-layout="story" data-id="1142799" class="story__title size-seven text-center text--400 px-2 "><a href="https://web.archive.org/web/20180105223521/http://aurora.dawn.com/news/1142799/the-china-factor" class="story__link"><strong>The China factor</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">Syed Wajeeh-ul-Hassan Naqvi on the growing impact of China’s influence. </div> </article>  </div> </div> </div> <div class="col-lg-5 col-12"> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;">  <article class="box story theme mb-4 equalize" data-id="1141305" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180105223521/http://aurora.dawn.com/news/1141305/the-curious-case-of-black-friday-in-pakistan"><img src="https://web.archive.org/web/20180105223521im_/http://i.dawn.com/thumbnail/2015/11/5657fd9a153fd.jpg" alt="The curious case of &#39;Black Friday&#39; in Pakistan"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mt-4"> <span class="badge size-three text-center "><a title="Opinion" href="/web/20180105223521/http://aurora.dawn.com/trends/opinion" class="">Opinion</a></span> </div>  <h2 data-layout="story" data-id="1141305" class="story__title size-five text-center text--300 m-2 "><a href="https://web.archive.org/web/20180105223521/http://aurora.dawn.com/news/1141305/the-curious-case-of-black-friday-in-pakistan" class="story__link"><strong>The curious case of 'Black Friday' in Pakistan</strong></a></h2> </article>  </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;">  <article class="box story theme mb-4 equalize" data-id="1142616" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180105223521/http://aurora.dawn.com/news/1142616/imran-mir-the-alchemist-of-line"><img src="https://web.archive.org/web/20180105223521im_/http://i.dawn.com/thumbnail/2017/11/5a0e7420e1cda.jpg" alt="Imran Mir: The Alchemist of Line"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mt-4"> <span class="badge size-three text-center "><a title="Buzz" href="/web/20180105223521/http://aurora.dawn.com/recent/buzz" class="">Buzz</a></span> </div>  <h2 data-layout="story" data-id="1142616" class="story__title size-five text-center text--300 m-2 "><a href="https://web.archive.org/web/20180105223521/http://aurora.dawn.com/news/1142616/imran-mir-the-alchemist-of-line" class="story__link"><strong>Imran Mir: The Alchemist of Line</strong></a></h2> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:49%;margin-right:2%;">  <article class="box story theme mb-4 equalize" data-id="1142593" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180105223521/http://aurora.dawn.com/news/1142593/disruptive-insights"><img src="https://web.archive.org/web/20180105223521im_/http://i.dawn.com/thumbnail/2017/11/5a057ac8aca26.jpg" alt="Disruptive insights"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mt-4"> <span class="badge size-three text-center "><a title="Making Waves" href="/web/20180105223521/http://aurora.dawn.com/trends/making-waves" class="">Making Waves</a></span> </div>  <h2 data-layout="story" data-id="1142593" class="story__title size-five text-center text--300 m-2 "><a href="https://web.archive.org/web/20180105223521/http://aurora.dawn.com/news/1142593/disruptive-insights" class="story__link"><strong>Disruptive insights</strong></a></h2> </article>  </div> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:49%;">  <article class="box story theme mb-4 equalize" data-id="1142583" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180105223521/http://aurora.dawn.com/news/1142583/brand-building-in-the-digital-age"><img src="https://web.archive.org/web/20180105223521im_/http://i.dawn.com/thumbnail/2017/11/5a03f4f4e7884.jpg" alt="Brand building in the digital age"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mt-4"> <span class="badge size-three text-center "><a title="Books & Reviews" href="/web/20180105223521/http://aurora.dawn.com/trends/books-reviews" class="">Books & Reviews</a></span> </div>  <h2 data-layout="story" data-id="1142583" class="story__title size-five text-center text--300 m-2 "><a href="https://web.archive.org/web/20180105223521/http://aurora.dawn.com/news/1142583/brand-building-in-the-digital-age" class="story__link"><strong>Brand building in the digital age</strong></a></h2> </article>  </div> </div><div class="clear--both"> </div></div> </div> <div class="col-12"> <div class="my-4 pt-4 pb-2">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-2" class="ad__wrapper__slot" style="width:728px;height:90px"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-2'); });</script> </div> </div> </div> </div>  </div> </div> <div class="col-lg-8 col-12"> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142402" data-layout="story">  <span class="badge size-three mb-2"><a title="Published in Sep-Oct 2017" href="/web/20180105223521/http://aurora.dawn.com/magazine/published-in-sep-oct-2017" class="">Published in Sep-Oct 2017</a></span>  <h2 data-layout="story" data-id="1142402" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20180105223521/http://aurora.dawn.com/news/1142402/how-kale-became-cool" class="story__link"><strong>How kale became cool</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180105223521/http://aurora.dawn.com/news/1142402/how-kale-became-cool"><img src="https://web.archive.org/web/20180105223521im_/http://i.dawn.com/medium/2017/11/59f9ae07c055a.jpg" alt="How kale became cool"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">The enduring appeal of food on social media. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142397" data-layout="story">  <span class="badge size-three mb-2"><a title="Published in Sep-Oct 2017" href="/web/20180105223521/http://aurora.dawn.com/magazine/published-in-sep-oct-2017" class="">Published in Sep-Oct 2017</a></span>  <h2 data-layout="story" data-id="1142397" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20180105223521/http://aurora.dawn.com/news/1142397/the-instagrammability-factor" class="story__link"><strong>The Instagrammability factor</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180105223521/http://aurora.dawn.com/news/1142397/the-instagrammability-factor"><img src="https://web.archive.org/web/20180105223521im_/http://i.dawn.com/medium/2017/10/59ed7e4c197e8.jpg" alt="The Instagrammability factor"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">How brands can capitalise on Millennial travel behaviour patterns. </div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142490" data-layout="story">   <h2 data-layout="story" data-id="1142490" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20180105223521/http://aurora.dawn.com/news/1142490/social-and-responsible" class="story__link"><strong>Social and responsible</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180105223521/http://aurora.dawn.com/news/1142490/social-and-responsible"><img src="https://web.archive.org/web/20180105223521im_/http://i.dawn.com/medium/2017/10/59e9b567be32a.jpg" alt="Social and responsible"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Given that there are still no laws governing CSR, it is encouraging to see local companies undertaking CSR initiatives. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1141730" data-layout="story">  <span class="badge size-three mb-2"><a title="Published in Jan-Feb 2017" href="/web/20180105223521/http://aurora.dawn.com/magazine/published-in-jan-feb-2017" class="">Published in Jan-Feb 2017</a></span>  <h2 data-layout="story" data-id="1141730" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20180105223521/http://aurora.dawn.com/news/1141730/the-cpec-opportunity" class="story__link"><strong>The CPEC opportunity</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180105223521/http://aurora.dawn.com/news/1141730/the-cpec-opportunity"><img src="https://web.archive.org/web/20180105223521im_/http://i.dawn.com/medium/2017/02/58a13a60532e8.jpg" alt="The CPEC opportunity"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">How CPEC can boost Pakistan's real estate sector. </div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="4" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1141719" data-layout="story">  <span class="badge size-three mb-2"><a title="Published in Jan-Feb 2017" href="/web/20180105223521/http://aurora.dawn.com/magazine/published-in-jan-feb-2017" class="">Published in Jan-Feb 2017</a></span>  <h2 data-layout="story" data-id="1141719" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20180105223521/http://aurora.dawn.com/news/1141719/how-china-is-keeping-pakistanis-cool" class="story__link"><strong>How China is keeping Pakistanis cool</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180105223521/http://aurora.dawn.com/news/1141719/how-china-is-keeping-pakistanis-cool"><img src="https://web.archive.org/web/20180105223521im_/http://i.dawn.com/medium/2017/01/588fcdf88f82e.jpg" alt="How China is keeping Pakistanis cool"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">With the proliferation of Chinese air-conditioner brands, local brands need to constantly innovate to stay relevant. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="5" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1141734" data-layout="story">  <span class="badge size-three mb-2"><a title="Published in Jan-Feb 2017" href="/web/20180105223521/http://aurora.dawn.com/magazine/published-in-jan-feb-2017" class="">Published in Jan-Feb 2017</a></span>  <h2 data-layout="story" data-id="1141734" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20180105223521/http://aurora.dawn.com/news/1141734/diversifying-life-insurance" class="story__link"><strong>Diversifying life insurance</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180105223521/http://aurora.dawn.com/news/1141734/diversifying-life-insurance"><img src="https://web.archive.org/web/20180105223521im_/http://i.dawn.com/medium/2017/03/58d5f4b961192.jpg" alt="Diversifying life insurance"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">How the perception and positioning of life insurance has evolved over the years in Pakistan. </div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="6" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142412" data-layout="story">   <h2 data-layout="story" data-id="1142412" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20180105223521/http://aurora.dawn.com/news/1142412/entrepreneuring-peshawar" class="story__link"><strong>Entrepreneuring Peshawar</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180105223521/http://aurora.dawn.com/news/1142412/entrepreneuring-peshawar"><img src="https://web.archive.org/web/20180105223521im_/http://i.dawn.com/medium/2017/10/59db2c2884095.jpg" alt="Entrepreneuring Peshawar"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">At the Startup Weekend Peshawar, young people came together to pursue one goal – entrepreneurship. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="7" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142139" data-layout="story">  <span class="badge size-three mb-2"><a title="Published in Jul-Aug 2017" href="/web/20180105223521/http://aurora.dawn.com/magazine/published-in-jul-aug-2017" class="">Published in Jul-Aug 2017</a></span>  <h2 data-layout="story" data-id="1142139" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20180105223521/http://aurora.dawn.com/news/1142139/dealing-with-rapid-changes-in-technology-offerings" class="story__link"><strong>Dealing with rapid changes in technology offerings</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180105223521/http://aurora.dawn.com/news/1142139/dealing-with-rapid-changes-in-technology-offerings"><img src="https://web.archive.org/web/20180105223521im_/http://i.dawn.com/medium/2017/08/59810ab2cefe9.jpg" alt="Dealing with rapid changes in technology offerings"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">In the next five years, over 65 million people in Pakistan are expected to be online. </div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="8" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142366" data-layout="story">   <h2 data-layout="story" data-id="1142366" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20180105223521/http://aurora.dawn.com/news/1142366/the-new-iphones-nothing-different" class="story__link"><strong>The new iPhones – Nothing different</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180105223521/http://aurora.dawn.com/news/1142366/the-new-iphones-nothing-different"><img src="https://web.archive.org/web/20180105223521im_/http://i.dawn.com/medium/2017/09/59c1f4001d36c.jpg" alt="The new iPhones – Nothing different"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Are Apple’s days as a trailblazer and leader in innovation over? </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="9" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142154" data-layout="story">  <span class="badge size-three mb-2"><a title="Published in Jul-Aug 2017" href="/web/20180105223521/http://aurora.dawn.com/magazine/published-in-jul-aug-2017" class="">Published in Jul-Aug 2017</a></span>  <h2 data-layout="story" data-id="1142154" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20180105223521/http://aurora.dawn.com/news/1142154/how-to-effectively-manage-change" class="story__link"><strong>How to effectively manage change</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180105223521/http://aurora.dawn.com/news/1142154/how-to-effectively-manage-change"><img src="https://web.archive.org/web/20180105223521im_/http://i.dawn.com/medium/2017/09/59bb7212ba4bf.jpg" alt="How to effectively manage change"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Why organisations need ‘constant evolutionary change’ rather than change at a staggering velocity. </div> </article>  </div> </div><div class="clear--both"> </div></div> <div class="my-2 px-2 text-right"> <h2 class="badge size-four text--700 badge--readmore theme--cream-light p-2"><a title="More Stories" href="/web/20180105223521/http://aurora.dawn.com/archive/trends" class="">More Stories</a></h2> </div> </div> <div class="col-lg-4 col-12">  <section class="widget theme widget-poll " data-type="poll" data-id="524"> <div class="widget__header"> <h2 class="widget__title modifywidget-title-off"><span>Should Pakistani brands use Indian celebrities to endorse their products?</span></h2> </div> <div class="widget__main "> <div id="widgetPoll-7231451"> </div> </div> </section>   <section class="widget theme widget-writers " data-type="writers" data-id="521"> <div class="widget__header"> <h2 class="widget__title modifywidget-title-center 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