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Branding an exciting challenger in dog food

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style="animation-duration:0.5s" class="block block-herobanner block-1 block--top-margin-medium block-herobanner--top-margin-medium block--style-full-width block-herobanner--style-full-width" id="block-main-d7021cebde24e87001e80fa23bdf397b"> <div class="block__inner block-herobanner__inner"> <div class="slider_wrap"> <div> <div class="slide slide-1 full-width"> <div class="slide-inner"> </div> </div></div> <div class="slick-buttons"></div> </div> </div></div> <div style="animation-duration:0.5s" class="block block-text block-2 block--bottom-margin-large block-text--bottom-margin-large" id="block-main-a67e60aaeca1a09f9a99068bb4b15c7a"> <div class="block__inner block-text__inner"><div class="block-text__text"><p style="text-align: center"><span style="color: #ffbb1e"><strong>Branding an exciting challenger in dog food</strong></span></p> <p style="text-align: center">In a crowded, highly competitive market, Wolfworthy offers something truly unique – 100% natural dog food that’s wholesome, hearty and healthy.</p> <p style="text-align: center">To stand apart and capture a share of the market, Wolfworthy’s brand and packaging needed to instantly convey these all-natural values, demanding attention from dog owners that are relentlessly loyal to a single brand.</p> <p style="text-align: center">Our design team drew on experience from across consumer goods and food – not just in the pet care sector, but in restaurants and cafes. After all, the right brand identity would connect with humans, not animals.</p> <p style="text-align: center">Working closely with Wolfworthy, we created an identity that felt traditional, classic and dependable. A brand you could trust to deliver on its promise of all-natural dog food. A brand you could feel good about choosing for your dog – and that was completely different to anything else on the shelves.</p> <p style="text-align: center"></div></div></div> <div style="animation-duration:0.5s" class="block block-image block-3" id="block-main-ce75df639f9444ed062f13d0f584d565"> <div class="block__inner block-image__inner"><div><img class="attachment-xl size-xl br-lazy" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnIHZpZXdCb3g9JzAgMCAxOTIwIDE0NDAnPjwvc3ZnPg==" data-breeze="https://www.frostcreative.co.uk/wp-content/uploads/2016/05/Wolfworthy_packaging_branding_photo1-e1682089008678.jpg" decoding="async" width="1920" height="1440" alt="Image of dog food packaging design fro Wolfworthy" data-brsizes="auto, (min-width: 1920px) 1920px, 100vw" data-brsrcset="https://www.frostcreative.co.uk/wp-content/uploads/2016/05/Wolfworthy_packaging_branding_photo1-e1682089008678-640x480.jpg 640w, https://www.frostcreative.co.uk/wp-content/uploads/2016/05/Wolfworthy_packaging_branding_photo1-e1682089008678-1024x768.jpg 1024w, https://www.frostcreative.co.uk/wp-content/uploads/2016/05/Wolfworthy_packaging_branding_photo1-e1682089008678-768x576.jpg 768w, https://www.frostcreative.co.uk/wp-content/uploads/2016/05/Wolfworthy_packaging_branding_photo1-e1682089008678-1280x960.jpg 1280w, https://www.frostcreative.co.uk/wp-content/uploads/2016/05/Wolfworthy_packaging_branding_photo1-e1682089008678-1680x1260.jpg 1680w, https://www.frostcreative.co.uk/wp-content/uploads/2016/05/Wolfworthy_packaging_branding_photo1-e1682089008678.jpg 1920w" loading="lazy" /></div></div></div> <div style="animation-duration:0.5s" class="block block-columns block-8 block-columns--left block-columns--top" id="block-main-e1a41462d1da4cb00ecfe79b088e548d"> <div class="block__inner block-columns__inner"><div class="block-columns__columns"> <div style="animation-duration:0.5s" class="block block-column block-5 block--style-half block-column--style-half" id="block-main-2db5437443c934fbe878bb3076b5ac54"> <div class="block__inner block-column__inner"> <div style="animation-duration:0.5s" class="block block-image block-4" id="block-main-5d6d23a340eb31fc8cdc8ce5d7175e89"> <div class="block__inner block-image__inner"><div><img class="attachment-xl size-xl br-lazy" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnIHZpZXdCb3g9JzAgMCAyNTYwIDE5MjAnPjwvc3ZnPg==" data-breeze="https://www.frostcreative.co.uk/wp-content/uploads/2016/05/Wolfworthy_packaging_logo_branding_photo6.jpg" decoding="async" width="2560" height="1920" alt="" data-brsizes="auto, (min-width: 1920px) 1920px, 100vw" data-brsrcset="https://www.frostcreative.co.uk/wp-content/uploads/2016/05/Wolfworthy_packaging_logo_branding_photo6-640x480.jpg 640w, https://www.frostcreative.co.uk/wp-content/uploads/2016/05/Wolfworthy_packaging_logo_branding_photo6-1024x768.jpg 1024w, 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class="block__inner block-image__inner"><div><img class="attachment-xl size-xl br-lazy" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnIHZpZXdCb3g9JzAgMCAyNTYwIDE5MjAnPjwvc3ZnPg==" data-breeze="https://www.frostcreative.co.uk/wp-content/uploads/2016/05/Wolfworthy_van_branding_photo7.jpg" decoding="async" width="2560" height="1920" alt="" data-brsizes="auto, (min-width: 1920px) 1920px, 100vw" data-brsrcset="https://www.frostcreative.co.uk/wp-content/uploads/2016/05/Wolfworthy_van_branding_photo7-640x480.jpg 640w, https://www.frostcreative.co.uk/wp-content/uploads/2016/05/Wolfworthy_van_branding_photo7-1024x768.jpg 1024w, https://www.frostcreative.co.uk/wp-content/uploads/2016/05/Wolfworthy_van_branding_photo7-768x576.jpg 768w, https://www.frostcreative.co.uk/wp-content/uploads/2016/05/Wolfworthy_van_branding_photo7-1280x960.jpg 1280w, https://www.frostcreative.co.uk/wp-content/uploads/2016/05/Wolfworthy_van_branding_photo7-1680x1260.jpg 1680w, 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https://www.frostcreative.co.uk/wp-content/uploads/2021/08/Wolfworthy_packaging_detail_photo7@2x-768x670.jpg 768w, https://www.frostcreative.co.uk/wp-content/uploads/2021/08/Wolfworthy_packaging_detail_photo7@2x.jpg 816w" loading="lazy" /></div></div></div> <div style="animation-duration:0.5s" class="block block-image block-10" id="block-main-f7d57da63d15673ba010fdebda9f2245"> <div class="block__inner block-image__inner"><div><img class="attachment-xl size-xl br-lazy" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnIHZpZXdCb3g9JzAgMCAxOTIwIDE0NDAnPjwvc3ZnPg==" data-breeze="https://www.frostcreative.co.uk/wp-content/uploads/2016/05/wolfworthy_range.jpg" decoding="async" width="1920" height="1440" alt="image showing the range of wolfworthy dog food packaging designs" data-brsizes="auto, (min-width: 1920px) 1920px, 100vw" data-brsrcset="https://www.frostcreative.co.uk/wp-content/uploads/2016/05/wolfworthy_range-640x480.jpg 640w, 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alt="" data-brsizes="auto, (min-width: 1920px) 1920px, 100vw" data-brsrcset="https://www.frostcreative.co.uk/wp-content/uploads/2016/05/wolfworthy_stamp_design-640x480.jpg 640w, https://www.frostcreative.co.uk/wp-content/uploads/2016/05/wolfworthy_stamp_design-1024x768.jpg 1024w, https://www.frostcreative.co.uk/wp-content/uploads/2016/05/wolfworthy_stamp_design-768x576.jpg 768w, https://www.frostcreative.co.uk/wp-content/uploads/2016/05/wolfworthy_stamp_design-1280x960.jpg 1280w, https://www.frostcreative.co.uk/wp-content/uploads/2016/05/wolfworthy_stamp_design-1680x1260.jpg 1680w, https://www.frostcreative.co.uk/wp-content/uploads/2016/05/wolfworthy_stamp_design.jpg 1920w" loading="lazy" /></div></div></div> <div style="animation-duration:0.5s" class="block block-image block-12" id="block-main-c267b14b7f095f2a64a5706f1448a27e"> <div class="block__inner block-image__inner"><div><img class="attachment-xl size-xl br-lazy" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnIHZpZXdCb3g9JzAgMCAxOTIwIDg3NSc+PC9zdmc+" data-breeze="https://www.frostcreative.co.uk/wp-content/uploads/2016/05/wolfworthy_signature.jpg" decoding="async" width="1920" height="875" alt="image of wolfworthy colour signatures" data-brsizes="auto, (min-width: 1920px) 1920px, 100vw" data-brsrcset="https://www.frostcreative.co.uk/wp-content/uploads/2016/05/wolfworthy_signature-640x292.jpg 640w, https://www.frostcreative.co.uk/wp-content/uploads/2016/05/wolfworthy_signature-1024x467.jpg 1024w, https://www.frostcreative.co.uk/wp-content/uploads/2016/05/wolfworthy_signature-768x350.jpg 768w, https://www.frostcreative.co.uk/wp-content/uploads/2016/05/wolfworthy_signature-1280x583.jpg 1280w, https://www.frostcreative.co.uk/wp-content/uploads/2016/05/wolfworthy_signature-1680x766.jpg 1680w, https://www.frostcreative.co.uk/wp-content/uploads/2016/05/wolfworthy_signature.jpg 1920w" loading="lazy" 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