Super Bowl ads review with Lynsey Atkin, Noel Bunting and David Kolbusz

<!DOCTYPE html>       <html prefix="og: http://ogp.me/ns#" class="no-js " lang="en"> <head> <meta charset="utf-8" /> <link rel="preconnect" href="https://tags.crwdcntrl.net"> <link rel="preconnect" href="https://bcp.crwdcntrl.net"> <link rel="dns-prefetch" href="https://tags.crwdcntrl.net"> <link rel="dns-prefetch" href="https://bcp.crwdcntrl.net"> <meta name="ROBOTS" content="noarchive" /> <script>var enableCMP = true;</script>  <script src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" type="text/javascript" charset="UTF-8" data-domain-script="0a0ae8e9-601b-4479-b1f1-404057b75ed3"></script> <script type="text/javascript"> function OptanonWrapper() { } </script>  <title>Super Bowl ads review with Lynsey Atkin, Noel Bunting and David Kolbusz</title> <meta name="description" content="Campaign chats to some of the industry鈥檚 top creatives about this year鈥檚 Super Bowl offering."/> <meta name="HandheldFriendly" content="True"> <meta name="MobileOptimized" content="320"> <link rel="dns-prefetch" href="//static.campaignlive.co.uk" /> <link rel="dns-prefetch" href="//ajax.googleapis.com" /> <link rel="dns-prefetch" href="//cached.imagescaler.hbpl.co.uk" /> <link rel="dns-prefetch" href="//cached.offlinehbpl.hbpl.co.uk" /> <link rel="dns-prefetch" href="//api.hbpl.co.uk" /> <link rel="preconnect" href="//static.campaignlive.co.uk" /> <link rel="preconnect" href="//ajax.googleapis.com" /> <link rel="preconnect" href="//cached.imagescaler.hbpl.co.uk" /> <link rel="preconnect" href="//cached.offlinehbpl.hbpl.co.uk" /> <link rel="preconnect" href="//api.hbpl.co.uk" /> <link rel="dns-prefetch" href="//campaignlive.co.uk_hbi_ui/fonts/lato/lato-bold.woff2" /> <link rel="dns-prefetch" href="//campaignlive.co.uk_hbi_ui/fonts/fontAwesome/4.7.0/fontawesome-webfont.woff2" /> <link rel="preload" href="//campaignlive.co.uk_hbi_ui/fonts/lato/lato-bold.woff2" /> <link rel="preload" href="//campaignlive.co.uk_hbi_ui/fonts/fontAwesome/4.7.0/fontawesome-webfont.woff2" /> <meta name="viewport" content="width=device-width, initial-scale=1.0 shrink-to-fit=no" /> <link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="/favicon-16x16.png"> <link rel="mask-icon" href="/img/safari-pinned-tab.svg" color="#FFFFFF"> <link rel="manifest" href="/site.webmanifest"> <meta name="msapplication-TileColor" content="#c5001d"> <meta name="theme-color" content="#ffffff"> <meta name="com.silverpop.brandeddomains" content="campaignlive.com" /> <link rel="stylesheet" type="text/css" href="https://static.campaignlive.co.uk/css/min/_Layout_Universal_CmgLayoutMediaProvider_0D4AF0926ED1D0F6EC160A8CCC30E29B.css" />  <link rel="stylesheet" type="text/css" href="https://static.campaignlive.co.uk/css/min/GatedArticle_653CB20FCB6A0C43C82B2D47220B6726.css" />    <script type="text/javascript" charset="utf-8"> var ContentInfo = { Site:{"Domain":"campaignlive.co.uk","SiteFormat":"responsive"}, Article:{"Id":1905766,"Title":"Super Bowl ads review with Lynsey Atkin, Noel Bunting and David Kolbusz","ArticleDate":"2025-02-11T16:30:00+00:00","PublishedDate":"2025-02-11T16:00:00+00:00","ModifiedDate":"2025-02-11T16:31:51+00:00","JournalCode":"CMO","AuthorName":"Charlotte Rawlings","AuthorUrl":"","ShareUrl":"https://www.campaignlive.co.uk/article/super-bowl-ads-review-lynsey-atkin-noel-bunting-david-kolbusz/1905766","HasAssets":false,"RelatedLinks":[],"GatedLogin":false,"ArticleAge":9,"Thumbnail":{"Label":"","AltText":"Campaign Podcast with copy saying it's a fun visual assault","FileName":"campaign_podcast_feature_seal.jpg","Path":"\\\\san\\Media\\websites\\offLine_HBPL\\news\\OMC\\campaign_podcast_feature_seal.jpg","Directory":"\\\\san\\Media\\websites\\offLine_HBPL\\news\\OMC\\","Url":"https://cached.offlinehbpl.hbpl.co.uk/news/OMC/campaign_podcast_feature_seal.jpg","Extension":"jpg","JournalCode":"CMO"},"MainImageHeight":0,"MainImageWidth":0,"TemplateName":"Article Template","WordCount":156,"TagGroups":[{"TagGroupId":94,"ArticleTagIds":[9838,9839],"PathToPrimaryTagId":[9838],"TopLevelTagIds":[9838,9839],"SubLevelTagIds":[]},{"TagGroupId":96,"ArticleTagIds":[9899],"PathToPrimaryTagId":[9899],"TopLevelTagIds":[9899],"SubLevelTagIds":[]},{"TagGroupId":97,"ArticleTagIds":[9949,9941],"PathToPrimaryTagId":[9949],"TopLevelTagIds":[9949,9941],"SubLevelTagIds":[]},{"TagGroupId":80,"ArticleTagIds":[9014,14380,14382,14385,9030],"PathToPrimaryTagId":[9014],"TopLevelTagIds":[9014,9030],"SubLevelTagIds":[14380,14382,14385]},{"TagGroupId":107,"ArticleTagIds":[13825],"PathToPrimaryTagId":[13825],"TopLevelTagIds":[13825],"SubLevelTagIds":[]},{"TagGroupId":72,"ArticleTagIds":[6878],"PathToPrimaryTagId":[6878],"TopLevelTagIds":[6878],"SubLevelTagIds":[]},{"TagGroupId":157,"ArticleTagIds":[12998],"PathToPrimaryTagId":[12998],"TopLevelTagIds":[12998],"SubLevelTagIds":[]}],"NewsType":{"Name":"News","Id":1},"TagHierarchy":[{"Id":157,"Name":"Access Shared","Children":[{"Id":12998,"Name":"Registered metered content","Children":[]}]},{"Id":97,"Name":"Agency name","Children":[{"Id":9949,"Name":"McCann London","Children":[]},{"Id":9941,"Name":"Publicis.Poke","Children":[]}]},{"Id":96,"Name":"Brand name","Children":[{"Id":9899,"Name":"Uber","Children":[]}]},{"Id":94,"Name":"Hubs","Children":[{"Id":9838,"Name":"Agency articles","Children":[]},{"Id":9839,"Name":"Brand articles","Children":[]}]},{"Id":107,"Name":"Media Format","Children":[{"Id":13825,"Name":"Podcast","Children":[]}]},{"Id":72,"Name":"Site location","Children":[{"Id":6878,"Name":"UK","Children":[]}]},{"Id":80,"Name":"Site Sections","Children":[{"Id":9014,"Name":"News","Children":[{"Id":14380,"Name":"Agency","Children":[]},{"Id":14382,"Name":"Brand","Children":[]},{"Id":14385,"Name":"Creativity","Children":[]}]},{"Id":9030,"Name":"Private view","Children":[]}]}],"CommentCount":0,"TagDataForGtm":{"157":{"groupId":157,"groupName":"Access Shared","primaryTagPath":"12998 Registered metered content","allGroupTags":"12998"},"97":{"groupId":97,"groupName":"Agency name","primaryTagPath":"9949 McCann London","allGroupTags":"9949,9941"},"96":{"groupId":96,"groupName":"Brand name","primaryTagPath":"9899 Uber","allGroupTags":"9899"},"94":{"groupId":94,"groupName":"Hubs","primaryTagPath":"9838 Agency articles","allGroupTags":"9838,9839"},"107":{"groupId":107,"groupName":"Media Format","primaryTagPath":"13825 Podcast","allGroupTags":"13825"},"72":{"groupId":72,"groupName":"Site location","primaryTagPath":"6878 UK","allGroupTags":"6878"},"80":{"groupId":80,"groupName":"Site Sections","primaryTagPath":"9014 News|14385 Creativity","allGroupTags":"9014,9014|14385,9030"}}}, Magazine:{"JournalCode":"CUK","Url":"https://www.campaignlive.co.uk/","PublisherName":"Campaign UK","PublisherLogoHeight":0,"PublisherLogoWidth":0,"SiteCatalystAccount":"haymarketHbiDev","SiteCatalystSitePrefix":"CUK"}, PageInfo:{"DartZoneName":"/news/article","PageName":"cuk:news:article:article:article-1905766","Hierarchy":"cuk:news:article:1905766","DartHostName":"cuk.main","PageUrl":"news","ContentInfoType":3} } </script> <script type="text/javascript">ContentInfo.Article.Gated = true;ContentInfo.Article.GatedReason = "GC_NOACC_SIGNEDOUT";</script> <script> var settings = { socialSettings: { "PublisherKey": "omgm5rj7hn9ofaku5pvq", "TwitterHandle": "campaignmag" } }; </script> <script type="text/javascript" charset="utf-8"> window.dataLayer = window.dataLayer || []; window.dataLayer.push(ContentInfo); </script>  <script> (function (w, d, s, l, i) {w[l] = w[l] || []; w[l].push({'gtm.start': new Date().getTime(), event: 'gtm.js'}); var f = d.getElementsByTagName(s)[0], j = d.createElement(s), dl = l != 'dataLayer' ? '&l=' + l : ''; j.async = true; j.src = 'https://www.googletagmanager.com/gtm.js?id=' + i + dl + '&gtm_auth=rWrN0yIe-Jejcz4Gf7NG8A&gtm_preview=env-2&gtm_cookies_win=x'; f.parentNode.insertBefore(j, f); })(window, document, 'script', 'dataLayer', 'GTM-5SWQNZP');</script>    <script type="application/ld+json"> [{ "@context": "http://schema.org", "@type": "NewsArticle", "mainEntityOfPage": "https://www.campaignlive.co.uk/article/super-bowl-ads-review-lynsey-atkin-noel-bunting-david-kolbusz/1905766", "headline": "Super Bowl ads review with Lynsey Atkin, Noel Bunting and David Kolbusz", "image": { "@type": "ImageObject", "url": "https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/815/?sUrl=https://cached.offlinehbpl.hbpl.co.uk/news/OMC/campaign_podcast_feature_seal.jpg", "height": 480, "width": 815 }, "datePublished": "2025-02-11T16:00:00Z", "dateModified": "2025-02-11T16:31:51Z", "description": "Campaign chats to some of the industry鈥檚 top creatives about this year鈥檚 Super Bowl offering.", "author":{ "@type": "Person", "name": "Charlotte Rawlings", "url": "" }, "articleSection": "News", "publisher": { "@context": "http://schema.org", "@type": "Organization", "name": "CampaignUK", "logo": { "@type": "ImageObject", "url": "https://www.campaignlive.co.uk/img/logoSmallUK.gif" }, "sameAs": ["https://www.facebook.com/pages/Campaign-Magazine/147368835334139","https://twitter.com/campaignmag","https://www.instagram.com/campaignmagazine","https://www.linkedin.com/groups/Campaign-Magazine-4396363","https://www.youtube.com/CampaignLiveTV"] }, "isAccessibleForFree":"False", "hasPart": [ { "@type": "WebPageElement", "isAccessibleForFree": "False", "cssSelector":".ArticleBodyPaywall" } , { "@type": "WebPageElement", "isAccessibleForFree": "False", "cssSelector":".SocialMediaPaywall" } , { "@type": "WebPageElement", "isAccessibleForFree": "False", "cssSelector":".conditionalRelatedArticlesPayWall" } ] } ] </script> <meta property="og:title" content="Super Bowl ads review with Lynsey Atkin, Noel Bunting and David Kolbusz" /> <meta property="og:type" content="article" /> <meta property="og:url" content="https://www.campaignlive.co.uk/article/super-bowl-ads-review-lynsey-atkin-noel-bunting-david-kolbusz/1905766?utm_source=website&utm_medium=social" /> <meta property="og:image" content="https://cached.imagescaler.hbpl.co.uk/resize/scaleHeight/815/cached.offlinehbpl.hbpl.co.uk/news/OMC/campaign_podcast_feature_seal.jpg" /> <script> var netlineconfig = { "DataApi": 'https://www.campaignlive.co.uk/AuthorizeApi/GetAccessTokenAzureUrlForV2', "DataApiSearch": 'https://hbmdataapiv2.hbpl.co.uk/api/v1/netlinefeed/Publication/Search', "NetlineBrandName": 'Campaign', } var contentApiConfig = { 'HbiContentApi': 'https://hbmcontentapiv2.hbpl.co.uk/', 'GetTagsByTagId': '', 'EnableHbmContentApiV2': true, 'UrlForV2Token': 'https://www.campaignlive.co.uk/AuthorizeApi/GetAccessTokenAzureUrlForV2' } </script> <script type="text/javascript"> !function () { "use strict"; window.addEventListener("message", (function (e) { if (void 0 !== e.data["datawrapper-height"]) { var t = document.querySelectorAll("iframe"); for (var a in e.data["datawrapper-height"]) for (var r = 0; r < t.length; r++) { if (t[r].contentWindow === e.source) t[r].style.height = e.data["datawrapper-height"][a] + "px" } } })) }(); </script> </head> <body>  <noscript> <iframe src="https://www.googletagmanager.com/ns.html?id=GTM-5SWQNZP" height="0" width="0" style="display:none;visibility:hidden"></iframe> </noscript>  <div id="outerWrap"> <div class="a11y"> <ul> <li><a href="#main" accesskey="s">Skip to Content</a></li> <li><a href="#responsiveNavigation" accesskey="1">Skip to Main Navigation</a></li> <li><a href="#topNav" accesskey="3">Skip to Information Links</a></li> <li><a href="#topSearchForm" accesskey="4">Skip to Site Search</a></li> <li><a href="#mainFooter" accesskey="5">Skip to Footer</a></li> <li><a href="/accessibility" accesskey="6">Skip to Accessibility Information</a></li> <li><a href="/" accesskey="h">Home Page</a></li> </ul> </div> <div id="container" class="page-main-content-tracked"> <div id="advertTop"> <div id="t101Ad" class="commercialSlot" data-location-code="T" data-sizes="970x90|970x250|728x90"></div> </div> <div id="sl701Ad" class="commercialSlot" data-location-code="SL" data-sizes="340x1080"></div> <div id="sr702Ad" class="commercialSlot" data-location-code="SR" data-sizes="341x1080"></div> <div id="wrap" class="clearfix"> <header id="cbrMastHead" class="withStickyMobHeader"> <div> <nav class="brandHeader"> <div class="brandSwitchingBar"> <div class="brandSwitchingBar__inner"> <ul class="brandSwitchingBar__nav"> <li class="cms "> <a href="https://www.campaignlive.co.uk/" title="UK" >UK</a> </li> <li class="cms "> <a href="https://www.campaignlive.com/" title="US" >US</a> </li> <li class="cms "> <a href="https://www.campaigncanada.ca/" title="Canada" >Canada</a> </li> <li class="cms "> <a href="https://www.campaignasia.com/" title="Asia" >Asia</a> </li> <li class="cms "> <a href="https://www.campaign.red/" title="Red" >Red</a> </li> </ul> </div> </div> </nav> </div> <div class="inner clearfix"> <div id="navControl" class="mobShow"> <a href="#" class="mobNavButton"><img src="data:image/svg+xml;charset=utf-8;base64,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" alt="Menu" /></a> </div> <nav id="topNav" class="subNav"> <ul id="accountActions"> <li id="signInOut" class="mobile"> <a href="/login?returnUrl=https://www.campaignlive.co.uk/article/super-bowl-ads-review-lynsey-atkin-noel-bunting-david-kolbusz/1905766" title="Sign in" class="nav__link">Sign in</a> </li> <li id="register" class="mobile registerBtnTop"> <a href="https://www.campaignlive.co.uk/register/?returnUrl=https://www.campaignlive.co.uk/article/super-bowl-ads-review-lynsey-atkin-noel-bunting-david-kolbusz/1905766" title="Register" class="nav__link">Register</a> </li> <li id="bulletins"><a href="https://www.campaignlive.co.uk/email-bulletins" title="Bulletins">Bulletins sign up</a></li> <li class="cms "> <a href="/membership" title="Subscribe" >Subscribe</a> </li> <li class="cms "> <a href="https://www.campaignlive.co.uk/corporates" title="Team licences" >Team licences</a> </li> </ul> </nav> <div class="magGlassNew" id="mobSearch">Search</div> <a href="https://www.campaignlive.co.uk/" id="title"> <h2 aria-label="CampaignUK"> </h2> </a> <div id="siteSearch"> <form action="/search" class="searchForm" id="topSearchForm" method="get"> <div class="searchFields"> <label for="KeyWords">Search</label> <input accesskey="4" id="searchPhrase" name="KeyWords" placeholder="Type to search here" tabindex="1" type="text" value="" /> <input type="submit" class="searchSubmit" value="Search" /> </div> </form> </div> </div> <div id="responsiveNavigation" style=""> <div id="mobNavHeader" class="mobShow"> <a id="mobNavLogo" href="/"><img src="https://static.campaignlive.co.uk/img/logoSmallUK.gif" width="159"></a> <a href="#" class="mobNavButton"><img src="https://static.campaignlive.co.uk/img/buttons/menu.png" alt="Menu" /></a> </div> <h2 class="a11y">Main Navigation</h2> <nav id="primaryNav" class="nestedNav"> <ul> <li id="navLatest" class="primaryLink ddItem ddNav "> <a href="/latest" title="Latest">Latest</a> <nav class="subNav"> <ul> <li><a href="/agency/campaigns" title="New Campaigns">New Campaigns</a></li> <li><a href="/agency/account-reviews" title="Account moves">Account moves</a></li> <li><a href="/latest/people-moves" title="People moves">People moves</a></li> <li><a href="/media/latest" title="All Media News">All Media News</a></li> <li><a href="/resources/podcasts" title="Podcasts and videos">Podcasts and videos</a></li> <li><a href="/insight" title="Campaign Insight">Campaign Insight</a></li> </ul> <a class="subNavLink" href="#">Show</a> </nav> </li> <li id="navTheWork" class="primaryLink ddItem ddNav "> <a href="/the-work" title="Creative Work">Creative Work</a> <nav class="subNav"> <ul> <li><a href="/the-work/digital" title="Digital">Digital</a></li> <li><a href="/the-work/tv" title="TV">TV</a></li> <li><a href="/the-work/media" title="See All Media Channels">See All Media Channels</a></li> <li><a href="/the-work" title="See All Sectors">See All Sectors</a></li> </ul> <a class="subNavLink" href="#">Show</a> </nav> </li> <li id="" class="primaryLink ddItem ddNav "> <a href="/top_brand_agency" title="Top Brands & Agencies">Top Brands & Agencies</a> <nav class="subNav"> <ul> <li><a href="/brand/a-z" title="All Brands">All Brands</a></li> <li><a href="/agency/agency-a-z" title="All Agencies">All Agencies</a></li> <li><a href="/agency/account-reviews" title="Account moves">Account moves</a></li> </ul> <a class="subNavLink" href="#">Show</a> </nav> </li> <li id="" class="primaryLink ddItem ddNav "> <a href="/experiences" title="Experiences">Experiences</a> <nav class="subNav"> <ul> <li><a href="/experiences/latest" title="Latest">Latest</a></li> </ul> <a class="subNavLink" href="#">Show</a> </nav> </li> <li id="" class="primaryLink ddItem ddNav "> <a href="/subscribe/the-knowledge" title="The Knowledge">The Knowledge</a> <nav class="subNav"> <ul> <li><a href="https://www.campaignlive.co.uk/marketreports" title="Market Reports">Market Reports</a></li> </ul> <a class="subNavLink" href="#">Show</a> </nav> </li> <li id="navEvents" class="primaryLink "> <a href="/events" title="Events">Events</a> </li> <li id="navJobs" class="primaryLink ddItem ddNav "> <a href="/jobs/" title="Jobs">Jobs</a> <nav class="subNav"> <ul> <li><a href="https://www.campaignlive.co.uk/jobs/all/creative/" title="Creative Jobs">Creative Jobs</a></li> <li><a href="https://campaign.haymarketrecruitment.com" title="Post a job">Post a job</a></li> <li><a href="https://www.campaignlive.co.uk/careers" title="Career Advice">Career Advice</a></li> <li><a href="/jobs/all/" title="See All Jobs">See All Jobs</a></li> </ul> <a class="subNavLink" href="#">Show</a> </nav> </li> </ul> </nav> </div> </header> <hr class="a11y" /> <nav class="clearfix inner" id="trendingNav"> <ul> <li class="trendingNavTitle">Trending:</li> <li class="cms "> <a href="https://www.campaignlive.co.uk/alist/2025" title="The A List" >The A List</a> </li> <li class="cms "> <a href="https://www.campaignlive.co.uk/features" title="Features & Analysis" >Features & Analysis</a> </li> <li class="cms "> <a href="https://www.campaignlive.co.uk/schoolreports2024" title="School Reports" >School Reports</a> </li> <li class="cms "> <a href="/marketreports" title="Market Reports" >Market Reports</a> </li> <li class="cms "> <a href="https://www.campaignlive.co.uk/resources/podcasts" title="Podcasts" >Podcasts</a> </li> </ul> </nav> <section id="main" role="main"> <div class="gridMain"> <div class="zoneGrid2"> <div class="grid1"> <div class="zone">  <article id="articleDetail" class="gatedArticle"> <div id="articleMain"> <div class="gatedArticle__heading"> <header> <div class="headlines"> <h1 class="gatedArticle__title">Super Bowl ads review with Lynsey Atkin, Noel Bunting and David Kolbusz</h1> <p class="gatedArticle__summary">Campaign chats to some of the industry鈥檚 top creatives about this year鈥檚 Super Bowl offering.</p> <div class="author"> by Charlotte Rawlings </div> </div> <div id="articleImage"> <figure> <img src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/952/cached.offlinehbpl.hbpl.co.uk/news/OMC/campaign_podcast_feature_seal.jpg" alt="" srcset="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/300/cached.offlinehbpl.hbpl.co.uk/news/OMC/campaign_podcast_feature_seal.jpg 300w, https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/460/cached.offlinehbpl.hbpl.co.uk/news/OMC/campaign_podcast_feature_seal.jpg 460w, https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/750/cached.offlinehbpl.hbpl.co.uk/news/OMC/campaign_podcast_feature_seal.jpg 750w, https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/500/cached.offlinehbpl.hbpl.co.uk/news/OMC/campaign_podcast_feature_seal.jpg 500w, https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/952/cached.offlinehbpl.hbpl.co.uk/news/OMC/campaign_podcast_feature_seal.jpg 952w" sizes="(min-width: 1024px) 952px, (min-width: 768px) 500px, (min-width: 480px) 750px, (min-width: 320px) 460px, (min-width: 0px) 300px, 952px" /> </figure> </div> </header> </div> <div class="gatedArticle__body"> </div> <div class="gatedArticle__gate" id="articleGate"> <div class="gatedArticle__fader"></div> <div class="gatedArticle__accessMessage"> <header> <h2>Sign in to continue</h2> </header> </div> <div class="gatedArticle__gateInner inner"> <section class="gatedArticle__options"> <div class="gatedArticle__option" id="loginOption"> <header><header> <h3>Sign In</h3> </header></header> <form action="/login" method="post"><input id="ReturnUrl" name="ReturnUrl" type="hidden" value="http://www.campaignlive.co.uk/article/super-bowl-ads-review-lynsey-atkin-noel-bunting-david-kolbusz/1905766" /> <div class="form__group"> <p class="form__block"> <label class="form__label" for="Email">Email address</label> <input class="form__input form__input--text" data-val="true" data-val-email="Please enter a valid email address" data-val-required="The Email address field is required." id="Email" name="Email" type="email" /> <span class="field-validation-valid" data-valmsg-for="Email" data-valmsg-replace="true"></span> </p> <p class="form__block form__block--last form__block--password"> <label class="form__label" for="Password">Password</label> <input class="form__input form__input--text" data-val="true" data-val-required="The Password field is required." id="Password" name="Password" type="password" /> <span class="field-validation-valid" data-valmsg-for="Password" data-valmsg-replace="true"></span> <span id="viewPassword" class="form__block__togglePassword"> </span> </p> <p class="checkbox form__block form__block--checkbox"> <input checked="checked" class="form__input form__input--checkbox" data-val="true" data-val-required="The Stay signed in for 30 days field is required." id="RememberMe" name="RememberMe" type="checkbox" value="true" /><input name="RememberMe" type="hidden" value="false" /> <label for="RememberMe">Stay signed in</label> </p> </div> <input type="submit" class="button" value="Sign in" id="btnSignIn" /> </form> <div class="optionFooter"> <div class="optionFooter__action"> <a href="#" id="helpToggle" class="togglePanel__title">Trouble signing in?</a> <div id="helpPanel" class="togglePanel togglePanel--help"> <p> Reset password: <a href="/ForgotPassword" id="articleGateForgotPassword">Click here</a> </p> <div class="cmsText" id="bodyMiddleText"><p>Email: <a href="mailto:support@campaignlive.co.uk">support@campaignlive.co.uk</a></p> <p>Call: 020 8267 8121</p></div> </div> </div> </div> </div> <div class="gatedArticle__option" id="registerOption"><header> <h3>Register</h3> </header> <ul> <li>Limited free articles a month</li> <li>Free email bulletins</li> </ul> <p style="text-align: center;"><a class="button" href="https://www.campaignlive.co.uk/register/" target="_self">Register Now</a></p></div> <div class="gatedArticle__option" id="subscribeOption"><div class="regionalMessaging--ukKnowledge"><header> <h3>Subscribe</h3> </header>To receive full access to Campaign's content including: <ul> <li>Unrestricted access to all The Information and The Knowledge content</li> <li>Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Campaign's Best Places to Work</li> <li>Regular data-led insight reports from Campaign Red, our new global insights and data intelligence tool</li> </ul> <p></p> <p style="text-align: center;"><a href="https://www.campaignlive.co.uk/membership">Subscribe now</a></p> <p></p> <p></p> </div> <div class="regionalMessaging"> <div class="regionalMessaging regionalMessaging--uk regionalMessaging--asia"><header> <h2>Subscribe</h2> </header> <p style="font-family: 'freight-text-pro'; margin-bottom: 14.4px;"></p> <ul> <li>Unrestricted access to our most popular content including the School Reports, Power 100 and Best Places to Work</li> <li>Essential round-ups such as Movers and Shakers, Pitch Update and the Question of the Week</li> <li>Leading insights from Campaign’s award-winning editors</li> </ul> </div> <p style="text-align: center;"><a class="button" href="https://www.campaignlive.co.uk/membership">Explore options</a></p> <p></p> <p></p> </div> <style> @media(max-width:767px){ #advertTop .commercialSlot{ margin:0; padding:0; background: #181716;} #cbrMastHead #title h2 span {display:none; } } </style></div> </section> <section class="genericModule bodyBottomText__container"> <div class="cmsText" id="bodyBottomText"><h3>Need to activate  your membership?</h3> <div> <p>Campaign Members<br><a href="http://campaignlive.co.uk/register/subscription/activation/" target="_self">Click here >></a></p> <p>Marketing Society Members<br><a href="http://campaignlive.co.uk/register/membership/marketingsociety" target="_self">Click here >></a></p> </div></div> </section> </div> </div> </div> </article> </div> </div> </div> </div> <div class="groups"> </div> </section> <div id="advertBodyBottom"> <div id="f201Ad" class="commercialSlot" data-location-code="F" data-sizes="600x300|728x90"></div> <div id="x601Ad" class="commercialSlot" data-location-code="X" data-sizes="1x1"></div> <div id="x602Ad" class="commercialSlot" data-location-code="X" data-sizes="1x1"></div> <div id="x603Ad" class="commercialSlot" data-location-code="X" data-sizes="1x1"></div> <div id="z100Ad" class="commercialSlot" data-location-code="Z" data-sizes="1x1"></div> </div> </div> </div> <hr class="a11y" /> <div class="footerWrap footerWrapMembership"> <nav class="footerStrip inner clearfix"> <ul> <li class="footerStripLink h5 block"> <a href="https://www.campaignlive.co.uk/membership/"> <div class="x-large"> <em>Become a Campaign Member</em> <i class="fa fa-angle-right"></i> </div> </a> </li> <li class="footerStripLink h5 block"> <a href="/login?returnUrl=https://www.campaignlive.co.uk/article/super-bowl-ads-review-lynsey-atkin-noel-bunting-david-kolbusz/1905766" title="Sign in"> <em class="h3">Login My Account</em> <i class="fa fa-angle-right"></i></a> </li> <li class="footerStripLink h5 block"> <a href="https://www.campaignlive.co.uk/email-bulletins" title="Bulletins"><em class="h3">Get Bulletins</em> <i class="fa fa-angle-right"></i></a> </li> </ul> </nav> </div> <div id="footerWrap"> <footer id="mainFooter" class="clearfix mainFooterMembership"> <div class="footerInfo"> <div class="socialbar "> <h3> JOIN, SHARE, LIKE, FOLLOW US ON:</h3> <ul class="h5"> <li> <a href="https://www.facebook.com/pages/Campaign-Magazine/147368835334139 " target="_blank" title="Facebook" rel="nofollow" ><i class="fa fa-lg fa-facebook-square" aria-hidden="true"></i><span class="a11y fa-a11y">Facebook</span></a> </li> <li> <a href="https://twitter.com/campaignmag " target="_blank" title="Twitter" rel="nofollow" ><i class="fa fa-lg fa-twitter" aria-hidden="true"></i><span class="a11y fa-a11y">Twitter</span></a> </li> <li> <a href="https://www.linkedin.com/groups/3614115/ " target="_blank" title="Linkedin" rel="nofollow" ><i class="fa fa-lg fa-linkedin" aria-hidden="true"></i><span class="a11y fa-a11y">Linkedin</span></a> </li> <li> <a href="https://www.instagram.com/campaignmagazine/" target="_blank" title="Instagram" rel="nofollow" ><i class="fa fa-lg fa-instagram" aria-hidden="true"></i><span class="a11y fa-a11y">Instagram</span></a> </li> <li> <a href="https://www.youtube.com/CampaignLiveTV"> <i class="fa fa-youtube-play" aria-hidden="true"></i> <span class="a11y fa-a11y">Youtube</span> </a> </li> </ul> </div> </div> <div id="footerNav"> <div class="footerModuleGroup"> <dl class="footerModule"> <dt>Help and Information</dt> <dd> <ul> <li><a href="/about-us" title="About us" rel="nofollow" >About us</a></li> <li><a href="/contact" title="Contact us" rel="nofollow" >Contact us</a></li> <li><a href="/membership" title="Membership information" rel="nofollow" >Membership information</a></li> <li><a href="/register" title="Register" rel="nofollow" >Register</a></li> <li><a href="http://shop.haymarket.com/renewal/" title="Renew Membership" rel="nofollow" >Renew Membership</a></li> <li><a href="/email-bulletins" title="Email sign up" rel="nofollow" >Email sign up</a></li> <li><a href="/advertise" title="Advertise" rel="nofollow" >Advertise</a></li> <li><a href="/faq" title="FAQs" rel="nofollow" >FAQs</a></li> <li><a href="/accessibility" title="Accessibility" rel="nofollow" >Accessibility</a></li> <li><a href="http://complaints.haymarket.com/" title="Editorial complaints" rel="nofollow" >Editorial complaints</a></li> </ul> </dd> </dl> <dl class="footerModule"> <dt>International</dt> <dd> <ul> <li><a href="https://www.campaigncanada.ca/" title="Campaign Canada" rel="nofollow" >Campaign Canada</a></li> <li><a href="http://www.campaignlive.com/" title="Campaign US" rel="nofollow" >Campaign US</a></li> <li><a href="http://www.campaignasia.com/" title="Campaign Asia Pacific" rel="nofollow" >Campaign Asia Pacific</a></li> <li><a href="http://www.campaignindia.in/" title="Campaign India" rel="nofollow" >Campaign India</a></li> <li><a href="http://campaignme.com/" title="Campaign Middle East" rel="nofollow" >Campaign Middle East</a></li> <li><a href="http://www.campaigntr.com/" title="Campaign Turkey" rel="nofollow" >Campaign Turkey</a></li> <li><a href="http://www.prweek.com/us" title="PRWeek US" rel="nofollow" >PRWeek US</a></li> <li><a href="http://www.prweek.com/asia" title="PRWeek Asia" rel="nofollow" >PRWeek Asia</a></li> <li><a href="http://www.mmm-online.com/" title="Medical Marketing & Media" rel="nofollow" >Medical Marketing & Media</a></li> </ul> </dd> </dl> <dl class="footerModule"> <dt>Site Hubs</dt> <dd> <ul> <li><a href="/media" title="Media" rel="nofollow" >Media</a></li> <li><a href="/brand" title="Brands" rel="nofollow" >Brands</a></li> <li><a href="/agency" title="Agencies" rel="nofollow" >Agencies</a></li> <li><a href="/insight" title="Campaign Insight" rel="nofollow" >Campaign Insight</a></li> <li><a href="https://www.campaignlive.co.uk/jobs/" title="Campaign Jobs" rel="nofollow">Campaign Jobs</a></li> </ul> </dd> </dl> </div> </div> <div id="copyright" class="copyright copyright--stretch"> <div class="colWrapper"> <div class="col"> <a id="haymarketLogo" title="Haymarket" href="http://www.haymarket.com" rel="nofollow" > <img alt="Haymarket" src="/_hbi_ui/basesitenet/img/responsive/logoHaymarket.svg" /> </a> <span class="footerCopyright">© Haymarket Media Group Ltd.</span> <span class="footerSeparator">|</span> <a href="http://www.haymarket.com/terms-and-conditions" title="Terms & Conditions" rel="nofollow">Terms & Conditions</a> <span class="footerSeparator">|</span> <a href="https://www.haymarket.com/privacy-policy/#heading-cookies" title="Cookie Notice" rel="nofollow">Cookie Notice</a> <span class="footerSeparator">|</span> <a href="http://www.haymarket.com/privacy-policy" title="Privacy Notice" rel="nofollow">Privacy Notice</a><span class="footerSeparator">|</span> <a class="ot-sdk-show-settings" href="javascript:void(0)">Cookie Settings</a> </div> <div class="col"> <a id="ipso" title="IPSO" href="https://www.ipso.co.uk/what-we-do/" rel="nofollow" > <img alt="IPSO" src="/_hbi_ui/basesitenet/img/responsive/ipso.svg" /> </a> </div> </div> </div> </footer> </div> </div> <script type="text/javascript" src="https://static.campaignlive.co.uk/js/min/modernizr_A09EB122557794A1CA34EF79D869F352.js"></script> <script src="//ajax.googleapis.com/ajax/libs/jquery/1.12.4/jquery.min.js" type="text/javascript"></script> <script type="text/javascript" src="//cdnjs.cloudflare.com/ajax/libs/handlebars.js/4.0.5/handlebars.runtime.min.js"></script> <script type="text/javascript" src="https://static.campaignlive.co.uk/js/min/_Layout_Universal_CmgLayoutMediaProvider9494ED8E524A2746D64CAD34790AC462.js"></script> <script type="text/javascript" src="https://static.campaignlive.co.uk/js/min/validation_A30D6B4724C41883766934A7E6A657E0.js"></script> </body> </html>

CINXE.COM

Super Bowl ads review with Lynsey Atkin, Noel Bunting and David Kolbusz